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Автор: Grafiati

Опубліковано: 4 червня 2021

Оновлено: 28 січня 2023

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1

Susanti, Rizki Aprilia Dwi. "Efektivitas Bauran Pemasaran Dalam Mempengaruhi Pengambilan Keputusan Konsumen Pengguna Jasa Pembiayaan." BIP's JURNAL BISNIS PERSPEKTIF 8, no. 2 (July 31, 2016): 90–100. http://dx.doi.org/10.37477/bip.v8i2.3.

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The purpose of this study was to determine: the condition of the marketing mix and the behavior of consumers in making purchasing decisions, the influence of marketing mix (X) either partially or simultaneously to the behavior of consumers in making purchasing decisions (Y), and to know the marketing mix elements that most influence behavior consumers in making purchasing decisions. The independent variables in this study is product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) and phyisical evidence (X7) and the dependent variable is the behaviour of consumers in making purchasing decision (Y). This study is classified into a descriptive correlational study. Data collection techniques in this study using questionnaires, interviews, literature review and documentation. The results of this research are: (1) There is no significant positive impact product, location and promotion on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan.(2) There is a significant positive effect the price, people, process and physical evidence on consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan. (3) Together product, price, location, promotion, people, process and physical evidence influence consumer behavior in the decision to use the financing services of Summit Oto Finance Branch Pamekasan amounted to 65.1%, while the remaining 34.9% is influenced by other factors outside 7 these factors.

2

Chiguvi, Douglas, and Musasa Tinashe. "The nexus between brand consciousness and psychological antecedents of consumers’ decision-making styles." International Journal of Research in Business and Social Science (2147- 4478) 11, no. 10 (December 31, 2022): 46–54. http://dx.doi.org/10.20525/ijrbs.v11i10.2142.

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The aim of this study was to determine the nexus between brand consciousness and psychological antecedents of consumer decision-making styles of Generation Y consumers in Botswana. Brand Consciousness refers to the degree to which people use brand names to make purchase decisions. The study employed quantitative and causal research. E-questionnaire was employed to collect data from 400 generation Y consumers, of which 320 were successfully selected and tested through purposeful sampling. The study results revealed that there is a positive relationship between brand consciousness and psychological antecedents of consumer decision-making styles and also the research findings indicated that millennial consumers in Botswana identify themselves as independent decision-makers that do not rely on external influence when making their purchasing decisions. The study results also indicated that most Batswana millennials are more cognitive innovators than sensory innovators. It is recommended that retailers must be encouraged to add excitement to shopping amenities to attract and retain millennial sensory innovators. Tangible evidence on future research is also required on the actual effects of modern smart e-shopping on generational transformation from Gen X, and Y to Z.

3

Nash, Jill. "Exploring how social media platforms influence fashion consumer decisions in the UK retail sector." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.

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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influence their behaviours and perceptions of high-street fashion retailers, and these factors are aided and facilitated by the use of SM. However, the research also revealed that SM is not the only source that motivates their consumer decision-making process, and with the proliferation of active users on SM, these platforms are (and will continue to have) an ever more increasing impact on consumer decision-makings. Participants were found to actively use SM to gain inspiration and information regarding high-street fashion retailers, however their final intentions to purchase were not as highly influenced by the content produced as previously expected.Research limitations/implicationsPrior to consumers’ making any decisions they are impacted by various stimuli, however, with the proliferation of active users on SM, the influence these platforms unconsciously have on consumer behaviour is vast. Therefore, suggesting that consumers are not as predictable as traditional consumer decision-making process (CDMP) theory postulates. Although thought processes do appear to exist, consumers now demonstrate a much more complex process, which create multiple layers of motivations where internal and external factors overlap.Practical implicationsThe findings of this study present valuable implications for high-street fashion marketers and are anticipated to enhance and deepen fashion marketers understanding of CDMP when using SM. Thus, they must strive to understand and provide relevant content to consumers’, not only for Generation Y but also Generation X, responding to quickly changing consumer demands and expectations with both of these cohorts. Overall, these findings propose that high-street fashion retailers on SM must understand the complexity of internal and external factors motivating consumers to interact with retailers online and off, and therefore, generating added value for their consumers. This is useful within marketing practises.Social implicationsThis paper gives some clarity and insight into the motivations of consumers in the fashion retail environment, from a digital influential perspective.Originality/valueThe findings concluded that SM has created a consumer that can be impacted at any stage of the decision process and has added to the research regarding unplanned consumer behaviour. Participants behaviours were stimuli-driven and user-controlled. Therefore, this had a larger impact on inspiration as opposed to modifying their behaviours to align exactly with trends or products.

4

Chiguvi, Douglas, and Tinashe Musasa. "INFLUENCE OF PSYCHOLOGICAL ANTECEDENTS OF CONSUMER DECISION-MAKING STYLES ON MILLENNIAL CONSUMER’S INNOVATIVENESS IN BOTSWANA." EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT 9, no. 1 (2021): 1–13. http://dx.doi.org/10.15604/ejbm.2021.09.01.001.

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The aim of this study was to measure the influence of psychological antecedents of consumer decision-making styles of millennial consumer’s innovativeness in Botswana. The study adopted a quantitative survey in gathering data from millennial consumers. Structured questionnaires with Likert scales were utilized in data collection. The targeted population comprised of 400 generation Y consumers in which 320 were successfully selected and tested through convenience sampling. The study results indicated that millennial consumers in Botswana are under no time pressure to complete their shopping activities and highly materialistic in their shopping choices. They are independent shoppers impervious to interpersonal influence and confident of their shopping decision-making. The results also revealed that millennial consumers in Botswana identify themselves as independent decision makers that do not rely on external influence. Finally, the study results pointed out that the greater majority of Batswana millennials are cognitive innovators than sensory innovators. The researchers recommended that retailers must be encouraged to add excitement in shopping amenities to attract and retain millennial sensory innovators. Tangible evidence on future research is also required on the actual effects of modern smart shopping on generational transformation from Gen X, Y to Z.

5

Cole, Catherine, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael I. Norton, and Ellen Peters. "Decision making and brand choice by older consumers." Marketing Letters 19, no. 3-4 (September 13, 2008): 355–65. http://dx.doi.org/10.1007/s11002-008-9058-x.

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6

ÖZTEK, M. Yaman, and Özgür ÇENGEL. "The Formation Of Green Buying Strategy On The Scope Of Consumer Decision Making Behavior." AJIT-e: Online Academic Journal of Information Technology 4, no. 11 (May 1, 2013): 7–17. http://dx.doi.org/10.5824/1309-1581.2013.2.001.x.

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As the natural resources are becoming scarce and the concept of environmentalism is on the rise, green buying behavior has increased the attention of many academicians and practitioners as an emerging strategy. In literature, green buying is also titled as environmental consumerism and defined as “purchasing and consuming products that are benign toward the environment”. Under this approach, such literature also brings along a new terminology called “environmentally conscious behavior”. There is, on the other side, a huge irony behind the advancement of technology in product innovation. Even though, technology oriented goods offer a variety of benefits to consumers, they also create pollution to the environment. Thus, there is a growing number of consumers that seek environment-friendly goods and services. In this globe, the major goal of this study is to understand consumer’s knowledge and perception regarding the consumption of environmental goods. Furthermore, the study also aims to constitute green buying habits, overall attitudes towards environmentalism, and factors that affect the environmental conscious purchases. With the aid of randomly selected respondents, a written survey will be analyzed by multiple regression as a specific goal to measure consumer perception and green buying behavior variables along with demographical factors.

7

HAFSTROM, JEANNE L., JUNG SOOK CHAE, and YOUNG SOOK CHUNG. "Consumer Decision-Making Styles: Comparison Between United States and Korean Young Consumers." Journal of Consumer Affairs 26, no. 1 (June 1992): 146–58. http://dx.doi.org/10.1111/j.1745-6606.1992.tb00020.x.

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8

SPROTLES, GEORGE B., and ELIZABETH L. KENDALL. "A Methodology for Profiling Consumers' Decision-Making Styles." Journal of Consumer Affairs 20, no. 2 (December 1986): 267–79. http://dx.doi.org/10.1111/j.1745-6606.1986.tb00382.x.

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9

Ameliawaty, Rianty, and Ii Halilah. "Pengaruh Brand Awareness terhadap Consumer Decision Making The Influence of Brand Awareness to Consumer Decision Making." Jurnal Riset Bisnis dan Investasi 3, no. 2 (January 8, 2018): 63. http://dx.doi.org/10.35697/jrbi.v3i2.934.

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This study to find out how brand awareness in CFC Bandung, how consumer purchasing decisions in CFC Bandung, and how the influence of brand awareness of purchasing decisions in CFC Bandung. This research is done by using quantitative method with descriptive data analysis. The number of samples in this study was 117 consumers who ever made a purchase in CFC Bandung. Test this instrument, reliability test, hypothesis test, simple regression. The results show that brand awareness has influence with 49% by having a significant positive relationship is very strong. The regression equation that can be obtained in this research is Y = 2.494 + 0.370X which shows Constant of 2,494 can be interpreted if brand awareness equal to zero (X = 0) or no brand awareness, then consumer purchase decision only equal to 2.494. Brand awareness has a simple linear regression value of 0.370. This means that brand awareness increases one unit, the consumer purchasing decisions will increase by 0.370 units. This study shows that brand awareness has an influence on consumer purchasing decision in CFC Bandung. Penelitian ini untuk mengetahui bagaimana brand awareness di CFC Bandung, bagaimana keputusan pembelian konsumen di CFC Bandung, dan bagaimana pengaruh brand awareness terhadap keputusan pembelian di CFC Bandung. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan analisis data deskriptif. Jumlah sampel dalam penelitian ini adalah 117 konsumen yang pernah melakukan pembelian di CFC Bandung. Uji reliabilitas, R2, uji hipotesis, dan regresi sederhana digunakan pada penelitian ini. Hasil penelitian menunjukkan bahwa kesadaran merek memiliki pengaruh dengan R2 49% dan memiliki hubungan positif yang sangat kuat secara signifikan. Persamaan regresi yang dapat diperoleh dalam penelitian ini adalah Y = 2,494 + 0,370X. Kesadaran merek memiliki nilai regresi linier sederhana yaitu 0,370. Penelitian ini menunjukkan bahwa brand awareness berpengaruh terhadap keputusan pembelian konsumen di CFC Bandung.

10

HIU, ALICE S. Y., NOEL Y. M. SIU, CHARLIE C. L. WANG, and LUDWIG M. K. CHANG. "An Investigation of Decision-Making Styles of Consumers in China." Journal of Consumer Affairs 35, no. 2 (December 2001): 326–45. http://dx.doi.org/10.1111/j.1745-6606.2001.tb00117.x.

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11

CUDE, BRENDA J. "Telecommunications deregulation and rural consumers: the impact on decision-making." Journal of Consumer Studies and Home Economics 14, no. 3 (September 1990): 205–14. http://dx.doi.org/10.1111/j.1470-6431.1990.tb00049.x.

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12

Tang, Xiaoli, and Zhijie Song. "The Effect of Reviewer Profile Photo on Purchase Decision: Evidence from Event-Related Potentials." Advances in Cognitive Psychology 17, no. 1 (March 2021): 49–57. http://dx.doi.org/10.5709/acp-0316-x.

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Although the number of studies on online reviews is growing, the impact of reviewer photo on consumer purchase decision-making has not yet been examined systematically. In particular, the underlying neural mechanisms have remained underexplored. Thus, the present study investigated whether and how reviewer photos affects consumers to make a purchase decision by using event-related potentials (ERPs). At the behavioral level, participants demonstrated a higher purchase rate with a shorter RT in situations with reviewer photos compared to situations without reviewer photos. Meanwhile, at the neural level, compared with situations without reviewer photos, situations with reviewer photos attracted more rapid attention resources at the early automatic processing phase, which induced a greater P2 amplitude, then mobilized more sustained attention allocation at the cognitive monitoring phase due to its evolutionary significance which elicited a more negative N2 amplitude, and finally resulted in a better evaluative categorization with higher motivational and emotional arousal due to its social presence which evoked a larger late positive potential (LPP) amplitude at the late elaborate cognitive processing phase. Those results illuminated the neural pathway of purchase decision-making when consumers were exposed in different conditions of reviewer photo. Moreover, the current study provided evidence for the underlying influence of reviewer photo on purchase decision-making in online shopping.

13

Carpenter, Stephanie M., and Carolyn Yoon. "Aging and consumer decision making." Annals of the New York Academy of Sciences 1235, no. 1 (October 2011): E1—E12. http://dx.doi.org/10.1111/j.1749-6632.2011.06390.x.

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14

Lloyd, Chris, and Robert King. "Consumer and Carer Participation in Mental Health Services." Australasian Psychiatry 11, no. 2 (June 2003): 180–84. http://dx.doi.org/10.1046/j.1039-8562.2003.00537.x.

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Objective: To clarify the meaning of consumer and carer participation in mental health services, to identify reasons why consumer participation is important both to consumers and to services, and to discuss barriers to participation and ways of overcoming these barriers. Conclusions: Consumer and carer participation has been promoted as part of the National Mental Health Strategy and has the potential to empower consumers and their carers and to improve mental health services. Barriers to consumer participation include professional staff attitudes and resource allocation. Guidelines are provided to assist services to address these barriers and increase the level of consumer and carer participation in both clinical decision-making and service development.

15

WALSH, GIANFRANCO, VINCENT-WAYNE MITCHELL, and THORSTEN HENNIG-THURAU. "German Consumer Decision-Making Styles." Journal of Consumer Affairs 35, no. 1 (June 2001): 73–95. http://dx.doi.org/10.1111/j.1745-6606.2001.tb00103.x.

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16

Triwijayati, Anna, Melany ., Dian Wijayanti, Etsa Astridya Setiyati, and Titik Desi Harsoyo. "Consumer Values Shifting in Cross Generation Javanese Consumers in Indonesia: Do Young Consumers Still Uphold Local Wisdom?" Journal of Population and Social Studies 30 (January 30, 2022): 332–53. http://dx.doi.org/10.25133/jpssv302022.020.

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This study aims to examine local wisdom of consumer values, and classify and compare consumer values between or across generations of Javanese Baby Boomers, X, Y, and Z. The study employed a mixed-method approach. The data were gathered by conducting in-depth interviews with four Javanese families, and online surveys. All respondents were Javanese consumers, with 103 from Generation Z, 154 from Generation Y, 257 from Generation X, and 17 from Baby Boomers. The total respondents were 531 persons. Data analysis was performed using the one-sample t-test, factor analysis, ANOVA, and the Kruskal-Wallis test. The shift in consumption values did not occur in the Baby Boomer, nor in the X, Y, and Z generations. Most values of Javanese consumers are thriving and are still being held by all generations. The shifting values are about ambition, patience, social recognition, ngalah [to yield or to succumb], ethok-ethok [having an indirect opinion or pretending]. This study provides follow-up implications for further research to link consumer values with other aspects of consumers such as national culture, consumer decision-making style, entrepreneurship, and other socioeconomic aspects.

17

CALLAGHAN, GILLIAN D., and GERALD WISTOW. "PUBLICS, PATIENTS, CITIZENS, CONSUMERS? POWER AND DECISION MAKING IN PRIMARY HEALTH CARE." Public Administration 84, no. 3 (August 15, 2006): 583–601. http://dx.doi.org/10.1111/j.1467-9299.2006.00603.x.

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18

Naujoks, Anna. "Quality or Quantity? The Power of Expert Reviews in the Presence of Conflicting Aggregated Ratings." Journal of Service Management Research 5, no. 2 (2021): 119–29. http://dx.doi.org/10.15358/2511-8676-2021-2-119.

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Many consumers consult online reviews to evaluate services. Online review platforms present them with multiple cues by which to assess whether a review message is useful in their decision-making process. However, consumers are often faced with conflicting opinions from different information sources. By using the theoretical framework of dual-process theory and signaling theory, this paper examines the effect of majority and minority influences.It further investigates how expert reviewers are perceived, and the role played by the total number of available reviews. A 2 x 2 x 2 (review valence x expertise of conflicting review x number of reviews) scenario-based experiment is conducted. The results demonstrate that expert sources weaken the prominent influence of the majority, especially when majority size is small. The research contributes to existing literature by explaining how the simultaneous presence of majority and minority influences affects consumers’ decision-making process. Moreover, it examines the power of online expert reviewers.

19

DURVASULA, SRINIVAS, STEVEN LYSONSKI, and J. CRAIG ANDREWS. "Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles." Journal of Consumer Affairs 27, no. 1 (June 1993): 55–65. http://dx.doi.org/10.1111/j.1745-6606.1993.tb00737.x.

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20

Wiradharma, Gunawan, Khaerul Anam, and Karina Pramita Ningrum. "Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial." LUGAS Jurnal Komunikasi 4, no. 2 (December 31, 2020): 70–77. http://dx.doi.org/10.31334/lugas.v4i2.1221.

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The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

21

Reisenwitz, Timothy H., and Jie G. Fowler. "Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers." Global Business Review 20, no. 6 (August 5, 2019): 1372–92. http://dx.doi.org/10.1177/0972150919848938.

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Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.

22

Ruthllianie, Johanna, and Diah Ayu Candraningrum. "Studi tentang Motivasi ARMY Jakarta dalam Membeli Merchandise Idola (Studi Kasus Kaos Uniqlo X BT21)." Prologia 4, no. 1 (February 26, 2020): 128. http://dx.doi.org/10.24912/pr.v4i1.6449.

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This research attempts to adopt the individual motivation behind the decision in purchasing an idol merchandise. In addition the resources focused on the concept of consumer motivation and the consumer decision making process. The concept of motivation includes sources of motivation, divided into motivational intrinsic and motivation extrinsic. While the consumer decision-making process is divided into five steps which are recognized the need, looking for information, evaluation of decision, buying decision, and the consumer behavior after purchasing. The researcher uses a case study of the shirt Uniqlo X BT21 with qualitative method. The results of the research which is the consumer motivation lead to purchasing a Uniqlo X BT21 shirt. Parasocial interaction in fact can influence consumers to purchase merchandise. The more closely the relation between society can lead to higher motivation to purchase the needs. The collaboration between Uniqlo and BTS succeeds in attracting the fans. The results of collaboration between brand and public figures now is a strategy for creating promotional products. Entrepreneurs, who also use this strategy need to see the opportunity by using this phenomenon. Penelitian ini mengangkat tentang motivasi individu dalam keputusan pembelian merchandise idola. Konsep yang digunakan yaitu motivasi dan keputusan pembelian. Konsep motivasi meliputi sumber motivasi, yaitu melalui motivasi intrinsik dan motivasi ekstrinsik. Sedangkan untuk keputusan pembelian melalui lima tahapan yaitu, mengenali kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian dan perilaku pasca pembelian. Penelitian ini menggunakan studi kasus terhadap kaos Uniqlo X BT21 dengan metodologi kualitatif. Hasil penelitian ini yaitu motivasi yang menyebabkan pembelian kaos Uniqlo X BT21. Interaksi parasosial terbukti mampu untuk mempengaruhi pembelian merchandise. Semakin lekat sebuah hubungan parasosial, maka akan semakin tinggi motivasi minat beli. Kolaborasi yang diadakan Uniqlo dengan BTS dapat dikatakan berhasil menarik minat penggemar. Sehingga kolaborasi merek dan public figure kini merupakan sebuah strategi yang dapat dilakukan untuk mempromosikan produk. Pebisnis perlu melihat peluang yang hadir dalam fenomena tersebut.

23

van der Merwe, Daleen, Elizabeth L. Kempen, Sophia Breedt, and Hanli de Beer. "Food choice: student consumers' decision-making process regarding food products with limited label information." International Journal of Consumer Studies 34, no. 1 (January 2010): 11–18. http://dx.doi.org/10.1111/j.1470-6431.2009.00858.x.

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24

JAE, HAERAN, and DEVON DELVECCHIO. "Decision Making by Low-Literacy Consumers in the Presence of Point-of-Purchase Information." Journal of Consumer Affairs 38, no. 2 (December 2004): 342–54. http://dx.doi.org/10.1111/j.1745-6606.2004.tb00873.x.

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25

van der Merwe, Daleen, and Theresa Campbell. "Profiling consumers in home ware stores according to their decision-making process: an exploratory study." International Journal of Consumer Studies 32, no. 4 (July 2008): 328–34. http://dx.doi.org/10.1111/j.1470-6431.2007.00645.x.

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van Staden, Johanna, and Annette Marie van Aardt. "Information seeking by female apparel consumers in South Africa during the fashion decision-making process." International Journal of Consumer Studies 35, no. 1 (January 2011): 35–49. http://dx.doi.org/10.1111/j.1470-6431.2010.00894.x.

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27

Edwards, Adrian, Glyn Elwyn, Christine Smith, Simon Williams, and Hazel Thornton. "Consumers’ views of quality in the consultation and their relevance to ‘shared decision-making’ approaches." Health Expectations 4, no. 3 (September 2001): 151–61. http://dx.doi.org/10.1046/j.1369-6513.2001.00116.x.

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28

FAN, JESSIE X., and JING J. XIAO. "Consumer Decision-Making Styles of Young-Adult Chinese." Journal of Consumer Affairs 32, no. 2 (December 1998): 275–94. http://dx.doi.org/10.1111/j.1745-6606.1998.tb00410.x.

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29

Gröppel-Klein, Andrea. "Impact of Age Stereotypes on Older Adults’ Cognitive Performance: An Experimental View on Aging Consumers." Innovation in Aging 4, Supplement_1 (December 1, 2020): 597. http://dx.doi.org/10.1093/geroni/igaa057.2007.

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Abstract The “contamination hypothesis” (Rothermund and Brandtstädter, 2003; Levy, 2003) assumes that negative external stereotypes significantly influence the cognitive and functional well-being of older people. Negative stereotypes also play an important role in consumer decision-making and responses to sales talks. Two surveys in home environments, using a snowball-system, with subjects randomly assigned to the different conditions in a 2x2-design (age stereotype x time pressure, study 1: n=151, Mage=65, study 2: n=122, Mage=68) show that older consumers, primed with negative age stereotypes, are less effective in correctly evaluating the value-for-money-ratios of different offers), especially when they perceive time pressure (=moderator). Self-efficacy is identified as a significant mediator, explaining the impact of stereotypes on performance. Contamination via “talking down” to older consumers also occurs in sales talks. In a “vignette” experiment, patronizing (vs. neutral) communication impairs the cognitive performance (measured via recall of information) of older consumers (n=86, Mage=69,) and leads to dissatisfaction.

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Beggan, James K. "The Preference for Gain Frames in Consumer Decision Making." Journal of Applied Social Psychology 24, no. 16 (August 1994): 1407–27. http://dx.doi.org/10.1111/j.1559-1816.1994.tb01556.x.

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Carey, Lindsey, Deirdre Shaw, and Edward Shiu. "The impact of ethical concerns on family consumer decision-making." International Journal of Consumer Studies 32, no. 5 (September 2008): 553–60. http://dx.doi.org/10.1111/j.1470-6431.2008.00687.x.

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Koklic, Mateja Kos, and Irena Vida. "Consumer strategic decision making and choice process: prefabricated house purchase." International Journal of Consumer Studies 35, no. 6 (January 4, 2011): 634–43. http://dx.doi.org/10.1111/j.1470-6431.2010.00953.x.

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Bhatti, S., and R. Srivastava. "Participation of working women in decision-making process as consumer." International Journal of Consumer Studies 27, no. 3 (June 2003): 228. http://dx.doi.org/10.1046/j.1470-6431.2003.00308_14.x.

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Schamp, Christina, Mark Heitmann, and Robin Katzenstein. "Consideration of ethical attributes along the consumer decision-making journey." Journal of the Academy of Marketing Science 47, no. 2 (February 13, 2019): 328–48. http://dx.doi.org/10.1007/s11747-019-00629-x.

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CHON, KYE-SUNG. "Consumer information-seeking behaviour in the travel decision-making process." Journal of Consumer Studies and Home Economics 15, no. 4 (December 1991): 385–91. http://dx.doi.org/10.1111/j.1470-6431.1991.tb00677.x.

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Lerner, Jennifer S., Seunghee Han, and Dacher Keltner. "Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework." Journal of Consumer Psychology 17, no. 3 (July 2007): 181–87. http://dx.doi.org/10.1016/s1057-7408(07)70027-x.

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Ozcaglar-Toulouse, Nil, Edward Shiu, and Deirdre Shaw. "In search of fair trade: ethical consumer decision making in France." International Journal of Consumer Studies 30, no. 5 (September 2006): 502–14. http://dx.doi.org/10.1111/j.1470-6431.2006.00532.x.

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SPROLES, ELIZABETH KENDALL, and GEORGE B. SPROLES. "Consumer Decision-Making Styles as a Function of Individual Learning Styles." Journal of Consumer Affairs 24, no. 1 (June 1990): 134–47. http://dx.doi.org/10.1111/j.1745-6606.1990.tb00262.x.

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Fitriana, Rina, and Taufik Djatna. "Sistem Pendukung Keputusan Rantai Pasok Koperasi Pengolahan Susu X Di Jawa Barat." JURNAL TEKNIK INDUSTRI 1, no. 2 (July 21, 2011): 168–80. http://dx.doi.org/10.25105/jti.v1i2.7004.

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A decision support system is a computerized information system, designed to support business and organizational decision-making activities. Agroindustrial Supply Chain Management (Agro-SCM) is the management of the entire set of production, transformation/processing, distribution and marketing activities in agroindustry by which a consumer is supplied with a desired product. Milk Processing Cooperation has a strategic role to support the milk industry development in Indonesia. The purpose of this research is to make a proposal supply chain decision support system of Milk Processing Cooperative X in West Java. The first sub model is Sales and Purchase. The second sub model is a Quality Risk. Third sub model is the Forecasting. The fourth sub model is Transportation. The Fift sub model is Supply Chain Management. Validation and Verification of Decison Support System conducted through case studies with empirical data in Milk Processing Cooperative X in West Java

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Manolică, Adriana, Andreea-Sînziana Guță, Teodora Roman, and Lorin Mircea Dragăn. "Is Consumer Overchoice a Reason for Decision Paralysis?" Sustainability 13, no. 11 (May 24, 2021): 5920. http://dx.doi.org/10.3390/su13115920.

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Time and responses are vital to the process of decision-making. It is a common assumption that having a wide array of options from which to choose is a good thing, but is that truly the case? This research aims to investigate the consumer’s reaction to the increasing number of choices available (which will be referred to as choice overload, or overchoice); more precisely, if it is related to paralysis concerning decision-making. To obtain structured and relevant results, the study is an intergenerational one, endeavoring to compare the outcomes across three different generations (Generations X, Y, and Z) and across their genders. It also aims at identifying trends, if any should arise, pertaining to the matter of overchoice. A survey was conducted among 396 respondents from Iasi, Romania, and the questionnaire is presented in the annex. The main results indicate that product overchoice is real but is more significant in terms of generational point of view rather than that of gender. The findings fill a knowledge gap on the relationship between choice overload and decision paralysis.

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HYMAN, DREW. "The Hierarchy of Consumer Participation: Knowledge and Proficiency in Telecommunications Decision Making." Journal of Consumer Affairs 24, no. 1 (June 1990): 1–23. http://dx.doi.org/10.1111/j.1745-6606.1990.tb00256.x.

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Yan, Ji, Kun Tian, Saeed Heravi, and Peter Morgan. "The vices and virtues of consumption choices: price promotion and consumer decision making." Marketing Letters 28, no. 3 (March 1, 2017): 461–75. http://dx.doi.org/10.1007/s11002-017-9421-x.

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JACKSON, HAZEL O., and CHARLES J. NOEL. "A path analysis interpretation of consumer decision-making under conditions of potential risk." Journal of Consumer Studies and Home Economics 15, no. 2 (June 1991): 117–32. http://dx.doi.org/10.1111/j.1470-6431.1991.tb00653.x.

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Cowart, Kelly O., and Ronald E. Goldsmith. "The influence of consumer decision-making styles on online apparel consumption by college students." International Journal of Consumer Studies 31, no. 6 (November 2007): 639–47. http://dx.doi.org/10.1111/j.1470-6431.2007.00615.x.

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DeBono, Kenneth G., and Mark Snyder. "Understanding Consumer Decision-Making Processes: The Role of Form and Function In Product Evaluation1." Journal of Applied Social Psychology 19, no. 5 (April 1989): 416–24. http://dx.doi.org/10.1111/j.1559-1816.1989.tb00064.x.

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GARİP, Sezen. "MARKA ODAKLILIK-KALİTE BİLİNCİ İLE ÇEVRE DUYARLILIĞI İLİŞKİSİNİ X VE Z KUŞAĞI ÜZERİNDEN NİTEL BİR DEĞERLENDİRME." TOBIDER - International Journal of Social Sciences 6, no. 1 (May 29, 2022): 180–202. http://dx.doi.org/10.30830/tobider.sayi.10.9.

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In this research, the relationship between brand orientation-quality awareness, which is a consumer decision-making style, and environmental sensitivity, which is a sustainable consumption behavior, is discussed through the X and Z generations. The data obtained in the research, which was shaped according to the situation pattern in the perspective of qualitative research, were examined with qualitative (thematic coding) content analysis and descriptive content analysis in the MAXQDA 2020 program. According to the results of the analysis, it was observed that the participants in the X generation did not act in the style of brand-oriented-quality awareness decision-making, while it was noted that the Z generation adopted this style of action. It has been observed that the X generation is more in the background than the Z generation in environmental sensitivity behavior. It is thought that the findings regarding the relationship between brand orientation-quality awareness and environmental awareness behavior of both generations are very important.

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Jefson, Cristy A. "Identity Theft and Consumer Health Education: A Case Study Teaching the Skill of Decision Making." Journal of School Health 77, no. 7 (September 2007): 373–78. http://dx.doi.org/10.1111/j.1746-1561.2007.00222.x.

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Arthur, Kevin Michael, Alla Asmara, and Megawati Simanjuntak. "THE EFFECT OF MARKETING MIX ON “KPR XTRA BEBAS” DECISION MAKING IN BANK X REGIONAL I." Journal of Consumer Sciences 4, no. 1 (February 28, 2019): 1. http://dx.doi.org/10.29244/jcs.4.1.1-12.

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The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.

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Krasonikolakis, Ioannis. "USES AND GRATIFICATIONS THEORY IN E-COMMERCE: HABIT AND SOCIAL PRESENCE." EURASIAN JOURNAL OF BUSINESS AND MANAGEMENT 10, no. 1 (2022): 1–18. http://dx.doi.org/10.15604/ejbm.2022.10.01.001.

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Digital media have transformed the customer buying journey and recent studies show that different media (devices) are used for different steps of the decision-making process. In this study, we apply the Uses and Gratifications (U&G) theory in the marketing context in order to investigate consumers’ choice to use desktop or mobile devices for conducting purchases. Habit and social presence are tested as moderators of the relationship between intention to buy and purchase via the two media. We report results from two laboratory experiments involving an actual purchase in various product categories. Findings indicate that consumers use desktop to make significantly more purchases than via mobile phone. Further, the positive relationship between the intention to buy and product purchase is moderated by the habitual use of the medium. Purchase intention x habitual use of the medium interactions are related to purchase behavior when habit is strong. Similarly, the presence of other people while the purchase is being made via desktop and mobile devices increases the likelihood of product purchase. Several implications for further academic research and managers are discussed.

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Kamaruddin, Abdul Razak, and Safiek Mokhlis. "Consumer socialization, social structural factors and decision-making styles: a case study of adolescents in Malaysia." International Journal of Consumer Studies 27, no. 2 (March 2003): 145–56. http://dx.doi.org/10.1046/j.1470-6431.2003.00297.x.

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