Дисертації з теми "Consumers' Moral Decision-Making Process"
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Schneller, Benedikt, and Jake James Swanson. "Country of Origin within the consumers' decision-making process." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39555.
Повний текст джерелаAlkhalil, Mohamad. "Effect of eWOM on consumers purchasing decision making process." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159686.
Повний текст джерелаKnight, Chris. "Business ethics : the process of making a moral decision in the workplace." Thesis, University of Wolverhampton, 2005. http://hdl.handle.net/2436/88271.
Повний текст джерелаKoop, Gregory James. "Beyond process tracing: The response dynamics of preferential choice." Miami University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=miami1342725429.
Повний текст джерелаToti, Boga Jean-François. "Rôle de l'éthique dans le processus de décision d'achat du consommateur et consommation éthique." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM2011.
Повний текст джерелаConsumption is part of the mechanisms that allow individuals to distinguish themselves, especially through culture, sports and food practices. Academics found that consumers express their ethics through their consumption choices. However, the definition of ethical consumption remains quite blurred in the field of consumer behavior and its measurement is not always appropriate. We propose in this research to clarify the concepts of consumer’s ethical sensibility (CES) and consumer’s ethical consumption behavior (ECB). Then, we build an appropriate conceptual framework to explore ethics in the field of consumption. First, a qualitative study was conducted with 14 in-depth interviews and then, in a second step, a quantitative data collection was conducted among 559 consumers. The results open interesting perspectives for academics and managers in the field of consumer ethics
Karimi, Sahar. "A purchase decision-making process model of online consumers and its influential factor : a cross sector analysis." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/a-purchase-decisionmaking-process-model-of-online-consumers-and-its-influential-factora-cross-sector-analysis(702ce943-3925-4b84-b99f-d170d3b8e386).html.
Повний текст джерелаSchutte, Sophia Elizabeth. "Student consumers' decision-making process regarding food products containing limited label information / S.E. Schutte." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1813.
Повний текст джерелаPark, Boram. "Millennial Consumers’ Cause-Related Product Purchase Decision-Making Process and the Influence of Social Media." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406211481.
Повний текст джерелаSvenning, Erik. "The Impetuous Voice of Reason : Emotion versus reason in moral decision-making." Thesis, Högskolan i Skövde, Institutionen för biovetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15737.
Повний текст джерелаZhang, Xinyu, and Stacy Besong Enow Egbe. "Sustainable Consumption in Food Industry: In what stages do consumers implement sustainability in their decision making process?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-47137.
Повний текст джерелаKovachki, Simeon, and Ventsislav Marinov. "Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39699.
Повний текст джерелаLOUZADA, BRUNO HENRIQUE. "AN ANALYSIS OF THE WEIGHT OF SEALS CERTIFYING ENERGY SAVING AND EFFICIENCY IN THE DECISION-MAKING PROCESS OF CONSUMERS PURCHASING LAMPS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34945@1.
Повний текст джерелаWith the apparent growth of environmental awareness across the world, one would assume that there will also be an increased interest of the population in products with environmental features. From the marketing standpoint, it is important that such a phenomenon be accompanied by an investigation into how consumers make their choices and what value they attribute to the characteristics of the products that have less detrimental impacts on the environment, such as recyclable or reusable materials, organic or natural inputs, or lower power consumption, among others. Studies have shown, however, that consumers do not always value these features as much as others, such as brand and price. Part of the explanation may be in the consumers disbelief in the actual presence of these features in the products they buy. This study presents the results of a study into the role played by two seals found in the electrical products market which certify the energy efficiency and environmental contributions: Procel e Ence. The aim of the Procel seal is to promote a rationalization of the electric power production and consumption. The Ence label seeks to inform consumers of the power consumption and the energy efficiency of some products sold in the country. The research is based on incandescent and fluorescent lamp purchase simulations and the data were processed using conjoint analysis. 172 simulations were carried out with 86 people. The results showed that although the seals were noticed on the packaging, they were not the most valued feature in the decision-making process. Price and lamp life were the most relevant variables when choosing the lamps. Most respondents did not fully recognize the role of the seals and exhibited contradictions in their choices. However, women valued the seals more than men, as did higher income earners. Other variables help to explain the results found in the study.
Labuschagne, Adri. "Consumers' expectations of furniture labels during their pre–purchase information search : toward label development / A. Labuschagne." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4694.
Повний текст джерелаThesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011.
Rubil, Dijana, and Caroline Schöld. "The influence of and interaction between socialization agents in the child-consumers purchasing process." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13096.
Повний текст джерелаIn several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. However, there is still no understanding of how the socialization agents are integrated in the decision-making process.
The purpose is therefore to identify how the child-consumers are influenced by different sources in their decision-making process, and recognise the socialization agents’ interaction as influencers.
The authors have found that there is a continuous interaction between the socialization agents in the decision-making process. The socialization agents, such as parents, siblings, friends and peers, television, role models and virtual communities, separately influence the adolescents in the purchasing process, however, the adolescents do not only take into consideration the opinion of one socialization agent but rather they use all of them. The authors have also found that the socialization agents act as support systems to other socialization agents, this in both influence and credibility.
Frankenstein, Andrea. "To Kill or Not to Kill: Exploring the Roles of Empathy and Working Memory in Moral Decision Making." UNF Digital Commons, 2016. http://digitalcommons.unf.edu/etd/625.
Повний текст джерелаJudd, Vaughan C. (Vaughan Charles). "An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc278396/.
Повний текст джерелаKarampournioti, Evmorfia [Verfasser]. "Understanding consumers’ ethical decision-making process : assessment of antecedents and consequences of consumer’s explicit and implicit perception and behavior towards ethical consumption / Evmorfia Karampournioti." Hannover : Gottfried Wilhelm Leibniz Universität Hannover, 2020. http://d-nb.info/1224045793/34.
Повний текст джерелаTaylor, David Ian. "A comparison of the ethical decision-making skills of health service providers & consumers concerning long-term prescription and use of opiates." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/35884/1/35884_Taylor_1997.pdf.
Повний текст джерелаMihoková, Jana. "Kupní rozhodovací proces spotřebitele na trhu sušenek a oplatek." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17392.
Повний текст джерелаSolilyak, Maryna. "Gender Differences in Response to Sales Promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262324.
Повний текст джерелаBalladares, Fuentes Ana Gabriela. "Changing consumer behavior in the digital age: perceived risk in information search process." Doctoral thesis, Universitat Ramon Llull, 2021. http://hdl.handle.net/10803/671443.
Повний текст джерелаLa digitalización en el entorno del marketing está cambiando la manera en la que los consumidores toman decisiones de compra. Asimismo, el riesgo percibido tiene un rol determinante en las decisiones de compra de los consumidores. Sin embargo, aunque la literatura emergente sugiere que el uso de fuentes de información digital genera nuevos procesos de búsqueda y evaluación de productos diferentes a aquellos de los entornos de compra tradicionales, el desarrollo de nuevas teorías sobre la naturaleza de estas diferencias ha sido limitado. Específicamente, se ha detectado resultados contradictorios en la literatura actual en cuanto a la relación entre el riesgo percibido y la búsqueda de información de productos de experiencia en entornos digitales. Mientras que algunos estudios aseguran que el riesgo percibido provoca un aumento en la búsqueda de información, ya que una forma de reducir el riesgo percibido es obtener más información, otra vertiente de literatura señala que buscar información adicional puede más bien resultar en mayor riesgo percibido y en un abandono de la compra. Por tanto, con el fin de aclarar este gap en la literatura y entender mejor el fenómeno del riesgo percibido durante el proceso de compra digital, este trabajo de investigación avanza con un enfoque pormenorizado y con una perspectiva longitudinal para entender cómo la digitalización en el ámbito del marketing afecta al riesgo percibido por los consumidores durante sus procesos de búsqueda de información. A través de una investigación llevada a cabo con múltiples métodos cualitativos, este estudio revela que hay cinco etapas en el procesamiento del riesgo percibido durante el proceso de búsqueda de información. Estas etapas son: preparación para la búsqueda de información; búsqueda de información inicial; búsqueda de información avanzada; preparación para la compra y decisión de compra y comportamiento pos compra. Basado en estos hallazgos, este estudio propone que en la actual era digital, el riesgo percibido es un proceso dinámico que consiste en etapas en las cuales los diferentes tipos de riesgo son percibidos por los consumidores a medida que ellos avanzan en la búsqueda de información durante el proceso de compra. Además, la percepción de estos tipos de riesgo fluctúa a medida que los consumidores buscan información. Por lo tanto, este descubrimiento elucida que la etapa de búsqueda de información es un proceso dinámico sugiriendo que este dinamismo es una de las razones por las cuales el nuevo viaje del consumidor se entiende como un proceso cíclico y dinámico. En definitiva, este trabajo de investigación hace una contribución al desarrollo de teorías del riesgo percibido en entornos digitales al proveer de nuevas evidencias que sugieren que, en el actual contexto digital, el riesgo percibido es un constructo multidimensional que se desarrolla, cambia y adapta en función de la información recolectada en el proceso de compra. Por consiguiente, esta investigación propone entender al riesgo percibido desde una perspectiva de proceso para entender por completo cómo se comporta en el actual entorno digital y sugerir que el proceso del riesgo percibido y búsqueda de información es dinámico y alineado con la naturaleza cíclica del nuevo viaje del consumidor. Finalmente, este trabajo hace una contribución al marketing aplicado al esclarecer dónde y cómo se pueden mitigar los diversos tipos de riesgo durante la búsqueda de información con el fin de incrementar la satisfacción e involucramiento de los clientes en el proceso de compra.
The digitalization of the marketing environment is changing the manner in which consumers take purchase decisions. Moreover, perceived risk has a determinant role on consumers’ purchase decision-making. However, although emerging literature suggests that consumers’ use of digital information generates new search and product evaluation processes different from those in traditional purchase setting, theorizing about the pattern and nature of these differences has been limited. More specifically, contradictory findings on the relationship between perceived risk and information search of experience-type products in digital environments have been identified in current literature. While some studies assert that perceived risk increases information search because one way of reducing risk is to obtain more information, other streams of literature point out that further engaging in information search might actually result in increased risk perception and purchase deterrence. Therefore, in order to clarify this gap and understand better the phenomenon of perceived risk during digital purchase decision-making process, this research advances with a finer-grained approach and with a longitudinal perspective in order to understand how the digitalization of the marketing environment affects consumers’ perceived risks during the process of information search. By conducting a qualitative multi-method research, this study discloses five stages in the process of risk processing during digital information search. The stages are: preparing for information search; initial information search; advanced information search, preparing for purchase and purchase decision-making and post purchase behavior. Based on these findings, the present study proposes that in the current digital context, perceived risk is a dynamic process consisting of stages in which the different types of risk are perceived by consumers as they progress in the search stage of the purchase decision-making process. Moreover, the perception of these dimensions of risk fluctuates as consumers search for information. Thus, these findings highlight that the search stage is a dynamic process and suggest that this is one of the reasons why the new customer journey is understood as a cyclic and dynamic process. Ultimately, this research contributes to the theorizing process of perceived risk in digital information search by providing new insights that suggest that in the current digital context perceived risk is a multidimensional construct that develops, changes and adapts to the information collected in the purchase decision-making process. Thus, this research proposes to understand and theorize perceived risk from a process-driven perspective in order to fully understand its behavior and suggests that the process of perceived risk processing and information search is dynamic and aligned with the cyclic nature of the new customer journey. Finally, this research contributes to the marketing practice by shedding light on where to act and how to mitigate the different types of risk in order to increase customer satisfaction and engagement during information search.
Conradie, Niël. "The nexus of control : intentional activity and moral accountability." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/13660.
Повний текст джерелаCorreia, Sandra Patrícia Jardim. "A influência dos blogs no processo de tomada de decisão do consumidor." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14416.
Повний текст джерелаOs Social Media são meios de comunicação que permitem uma maior interatividade entre os seus utilizadores, sendo uma ferramenta cada vez mais utilizada devido à facilidade e rapidez na partilha de informação e conteúdos na Internet. Os blogs são dos meios dos Social Media que mais têm vindo a ganhar expressão, o número de blogs e de leitores deste tipo de páginas têm crescido bastante nos últimos tempos, o que levou muitas marcas a utilizá-los na comunicação com os seus consumidores, visto que estas plataformas estão facilitando o processo de tomada de decisão do consumidor. Este estudo quantitativo, pretende saber qual é a influência dos blogs no processo de tomada de decisão do consumidor, verificando o impacto na opinião dos consumidores quando uma marca ou um produto são referenciados num blog e também pretende saber quais os motivos que levam os consumidores a seguir blogs, de forma a recolher informação com vista a facilitar o processo. Para tal, foi desenvolvido um modelo conceptual composto por seis constructos, sendo estes: Disponibilidade de Informação, Credibilidade da Informação, Posição do Blogger, Socialização entre Consumidores, Obter Informações em Blogs e Escolha e Decisão de Compra do Consumidor, baseados em estudos recentes e num inquérito para avaliar o modelo proposto. Após análises estatísticas, os resultados obtidos mostram que os consumidores, de acordo com determinados fatores, como por exemplo, o acesso rápido a uma grande quantidade de informação, procuram obter informação em blogs o que se reflete no processo de decisão de compra do consumidor.
The Social Media are means of communication what allow one larger interactivity between your users. Social Media are one tool increasingly used because their facility and quickness at sharing information and Internet contents. The blogs are the Social Media that have gained more importance, the number of blogs and readers of blogs have grown in the last years, so many marks use the blogs for communication with their consumers, as these platforms are facilitating the consumer decision-making process. This quantitative study aims to know the influence of blogs in the consumer decision-making process, checking the impact on consumer opinion when a brand or product is referenced in a blog and also wants to know what the reasons that lead consumers to follow blogs, in order to gather information to facilitate the process. For such, was developed a conceptual model with six constructs: Availability of Information, Credibility of Information, Blogger Position, Socialization among Consumers, Get Information on Blogs and Consumer Choose and Decision to Purchase, based inrecent studies and an inquiry to evaluate the proposed model. After statistical analysis, the obtained results show that consumers, according to certain factors, for example, access to a large amount of information, seek information on blogs what is reflected at the consumer decision making-process.
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Sihvo, Cecilia, and Diana Mesanovic. "Consumption in life transition : How do unemployed consumers behave in the marketplace?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12664.
Повний текст джерелаBackground: We live in a world where not everyone is employed; numerous people havelost their jobs due to several factors where one of them is the economic crisis. This has hada huge impact on Sweden and the unemployment rate. Previous research has shown thatinflation, unemployment, and high interest rates represent risks to consumer welfare. We all consume daily, or on occasions, but how do unemployed consumers consume, what do they consume and why? In this area, the authors have found a knowledge gap in literature; therefore exploring this phenomenon is of interest.
Purpose: The purpose of this study is to explore and illustrate how consumers who have experienced a life transition, from employment to unemployment, are affected by this and how it has an impact on their consumption.
Method: This is an exploratory study performed with a qualitative and an abductive approach, where the authors used primary data collection through semi-structured in-depth interviews in Swedish with 16 unemployed consumers. These unemployed consumers were selected at Arbetsförmedlingen, the public employment service, in Jönköping.
Results: By living in unemployment the consumers have been affected psychologically, physically, financially and socially. Their identity has changed for each of them since they have to adapt to the new circumstances in their life. The new life situation has had an impact on the consumer’s well-being where depression, anxiety, and a feeling of being the underdog in the society is present. Their new life situation has implied a change in their consumption behavior since they nowadays have to prioritize the basic needs. Many of the respondents used explicit and implicit shopping-list in order to reduce their impulse buying. The contribution that the authors have done to the theory of resistance is a fourth category called ‘Everyday life resistance’ which explains the behavior of people who live in unemployment, i.e. they always have to think about resisting temptations, wants, desires, and avoiding situations where the result may be unnecessary consumption. The consumers in this study are highly involved in their consumption behavior, which the authors have chosen to call ‘reversed habitual decision making’. This kind of involvement is very high despite the high- or low risk category of the product. Their new life situation has made them more aware of product alternatives, market supply, prices, and also knowledge about their own resistance in the marketplace.
Bakgrund: Vi lever i en värld där inte alla har en anställning, en omfattande andel av befolkningen har förlorat sitt jobb på grund av flera faktorer, där en av dem är den ekonomiska krisen. Detta har haft en stor påverkan på Sverige och dess arbetslöshet. Föregående studier har visat att inflation, arbetslöshet och hög räntesats representerar risk för konsumentens välbefinnande. Vi alla konsumerar dagligen eller vid speciella tillfällen, men hur konsumerar en arbetslös konsument, vad konsumerar dem och varför? Inom detta område har författarna funnit ett kunskaps gap i litteraturen, därav är en undersökning av detta fenomen av intresse.
Syfte: Syftet med denna studie är att utforska och illustrera hur konsumenter som har genomgått en livsförändring, från att ha varit anställd till att vara arbetslös, är påverkade av detta och hur detta har inverkat på deras konsumtion.
Metod: Detta är en explorativ studie genomförd med en kvalitativ och abduktiv tillvägagångssätt där författarna har använt sig av primär information samlad genom, till viss del, strukturerade djupgående intervjuer på svenska med 16 arbetslösa konsumenter. Dessa var utvalda vid Arbetsförmedlingen i Jönköping.
Resultat: Att leva som arbetslös har påverkat konsumenterna psykologiskt, fysiskt, finansiellt och socialt. Deras identitet har förändrats då de måste anpassa sig till den nya livssituationen. Den nya situationen har påverkat konsumenternas hälsa då de känner av depression, ängslan och känner sig mindre värda i samhället. Deras nya livssituation har inneburit en det förändringar i deras konsument beteende eftersom de numera måste prioritera sina primära behov. Många av studiens deltagare använde sig av explicita och implicita inköpslistor för att minimera spontanköp. Författarnas bidrag till teorin om motstånd är en fjärde kategori kallad ‘Vardagligt motstånd’ vilket förklarar beteendet hos arbetslösa personer dvs. de måste hela tiden tänka på att motstå frestelser, begär och försöka undvika situationer där onödiga inköp kan uppstå. Konsumenterna i denna studie är synnerligen involverade i sitt konsument beteende, detta har författarna valt att benämna ’omvänt rutin besluts genomförande’. Denna typ av involvering är väldigt hög oavsett om produktkategorin innebär hög- eller låg risk. Deras nya livssituation har gjort dem mer medvetna om alternativa produkter, marknadens utbud, priser och ny kunskap om deras egna motstånd inom konsumtionssamhället.
Forléo, Carolina Araujo. "Afinidade ou aspiração? : grupos de referência valorizados por consumidoras de baixa renda." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2017. http://hdl.handle.net/10183/165591.
Повний текст джерелаConsidering the importance of social relations and interpersonal influence on the behavior of low-income individuals, this study aims to identify and analyze the reference groups valued by low-income female consumers in their decision-making process. A multimethod approach was employed. First, the data were collected through in-depth interviews with 12 low-income women. Subsequently, a conjoint analysis technique was applied with a sample of 53 female interviewees belonging to this segment. Due to the current economic crisis, it was necessary to delimit the research context to a product that remained attractive in these circumstances: lipstick. It is a high involvement product category, capable of representing the segment of cosmetics as a whole, being related to self-esteem, a sense of well-being and recognition. Results showed that low-income female consumers value the presence of different reference groups in their decision-making process. Specifically, it was possible to identify two groups of respondents with distinct preferences regarding the reference groups. Therefore, the main contributions of this research were the observation of different profiles within the low-income segment, the development of knowledge about the decision-making process of these women, and the identification of reference group appeals that companies can use to attract low-income female consumers.
Voigt, Priscila. "Comportamento do consumidor infantil : características e decisões de compra." Universidade do Estado de Santa Catarina, 2007. http://tede.udesc.br/handle/handle/163.
Повний текст джерелаCoordenação de Aperfeiçoamento de Pessoal de Nível Superior
The consumers behavior is a largely studied theme and the findings in said field guide the planning of many companies, comprising from the development to the communication of a product. The infant consumer has, more specifically, gained evidence since the sixties, being legitimately considered as an important element in the world of business. In Brazil, nonetheless, that is still an incipient field, with very little scientific literature published on same. Based on the importance of said market, opposed to mentioned scarce studies, present research aims at describing the child s behavior as a consumer deciding about the purchase. Through a qualitative research, with in-depth interviews with children aged 7 and 8 and their respective mothers, the study depicts the consumer s profile of that public, as well as its behavior in the purchase decision making process. It also displays the difference of perception between mothers and children on those issues. As a variable, there is the mother s occupation, characterized under three profiles: highly occupied mothers (HOM), mothers with a low level of occupation (LOM) and mothers with no occupation (NOM), as a proposal to identify differences in the consumption profile of the children, according to the physical presence of their mothers. Based on the decision making process theory of Blackwell, Miniard and Engel (2005), both the instrument of data collecting and the analyses of same, covered all the steps of the model proposed by the authors, thus making the outline of the consumer child possible in every stage of the deciding process. The results show up that children have a incipient consumer decision process. Children go shopping with an adult, the influence in family consumer is low, and mother occupation interferes in consumer process
O comportamento do consumidor é um tema amplamente estudado, e as descobertas neste campo direcionam o planejamento de muitas empresas, englobando desde o desenvolvimento à comunicação de um produto. O consumidor infantil, especificamente, vem gradativamente ganhando destaque desde a década de sessenta, sendo legitimado como elemento importante no mundo dos negócios. No Brasil, porém, este é um campo ainda incipiente, com poucas publicações científicas a respeito. Com base em sua importância mercadológica contraposta aos estudos escassos, esta pesquisa busca descrever o comportamento da criança consumidora na decisão de compra. Por meio de pesquisa qualitativa, com entrevistas em profundidade com crianças entre sete e 8 anos, e suas respectivas mães, o estudo capta o perfil de consumo deste público, assim como seu comportamento na tomada de decisões de compra. Ainda, confronta a percepção das crianças com a de suas respectivas mães sobre estas questões. Como variável, tem-se a ocupação da mãe, caracterizada em três perfis: mães com alta ocupação (MAO), mães com baixa ocupação (MBO) e mães sem ocupação (MSO), com uma proposta de identificar diferenças no perfil de consumo das crianças, de acordo com a presença física das mães. Embasada na teoria da tomada de decisão de Blackwell, Miniard e Engel (2005), tanto o instrumento de coleta de dados, assim como as análises dos mesmos, contemplaram todos os passos do modelo proposto pelos autores, sendo possível delinear o comportamento da criança consumidora em cada etapa do processo decisório. Os resultados apontam que a criança tem um processo de decisão de consumo muito incipiente, suas compras são acompanhadas de um adulto e a influência nas compras familiares é mínima. A criança sofre influência de diversos meios, sendo que a ocupação da mãe também interfere no processo de consumo
Lovas, Jan. "Faktory ovlivňující výběr e-shopu při realizaci nákupu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197842.
Повний текст джерелаTollis, Claire. "Bien gérer les "espaces de nature", une éthique du faire avec : propositions pour une géographie des Associations hétérogènes." Phd thesis, Université de Grenoble, 2012. http://tel.archives-ouvertes.fr/tel-00814246.
Повний текст джерелаHuang, Yi-Cheng, and 黃奕誠. "The relationship among personal moral philosophy、perceived moral intensity and ethical decision-making process." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/36201471792326025825.
Повний текст джерела淡江大學
會計學系碩士班
98
Fraudulences not only cause a direct decrease in the assets of stakeholders, it also raises a credit risk and brings severe negative impact to the capital market. Causes of various kinds of fraud can be traced back to its original contrivance, and ethic seems to be the only solution to avoid occurrences of fraud. Ever since then, people have started to focus their attention on ethical issues. The ethical decision maker will often draw conclusions in accordance with their moral philosophy of individual moral standards in order to identify the moral intensity of the dilemma which hence, affects the ethical decision-making process. Domestically, relative research is rare. According to Rest (1993), education and age are major factors of ethical development and in addition, college education is the primary learning stage of developing a basis of specialty/profession. This study surveys students from colleges of business/management, and in the mean time, constructs simulated business scenarios. Based on Rest(1986) ethical decision-making process theory and Jones(1991) issue-contingent model, we investigate possible determinant factors, which might affect students’ making ethical-decisions, from Personality traits (moral philosophy) and ethical issues (moral intensity) perspectives. This study collects a total of 1,082 valid samples. The summary of our results is as follows: (1)The recognition of moral issues will positively affect moral judgment and moral judgment will have positive impact on moral intent.(2)Moral intensity and ethical-decision making process are positively correlated. (3)Idealists have a positive correlation with moral intent(potential harm and social pressure). The Relativists, except for in scenario 2, have a significant negative correlation with potential harm and meanwhile, have insignificant correlation with social pressure. (4)When those students with Idealists trait face an ethical dilemma, their moral intensity will intervene ethical-decision making process. Whereas when those students with Relativists trait exercise ethical decision, moral intensity is an insignificant intervening variable. (5)Finance majoring students have significantly higher Relativism traits than accounting and business management majoring students; Gender imposes significant variation on Idealism; And there is no significant difference between juniors and seniors in terms of Idealism or Relativism traits.
Ling-Ying, Wang, and 王玲英. "Research on the Decision - making Process of Consumers in Leisure Farm." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/76vk7z.
Повний текст джерела真理大學
休閒遊憩事業學系碩士班
105
In this study, nine legal leisure farms in Tainan area were investigated.,30 interests were analyzed by factor analysis and divided into six common factors, There are "Facilities and Safety", "Price and Brand", "Active Service", "Space and Quality", "Quality of Staff" and "Promotional Activities". And use of cluster analysis will be leisure farms compared with consumers, the importance of the segment attributes are divided into four groups, There are "value type", "educational type", "interactive type" and "safe type" respectively. The study found that in the decision by whom the decision to choose their own destination 46.90% of the highest.In the pre-purchase budget, the highest to NT$5,000.The entrance to the highest proportion of the ticket office.The results and the pre-purchase budget is the same correspondence, indicating that the consumer is not easy to change the budget. In the decision time, the highest proportion within a week.The frequency of consumption will occasionally go to the proportion of up to 62%. The main purpose is to participate in sports athletic activities 27.3%, rural experience 26.4%. The impact of information sources on the extent to the impact of new products, should be with the new and want to experience the relationship between new products. After the purchase of satisfaction, the average satisfaction were 3.54,in satisfaction, the consumer was satisfied with 39.8%. And then purchase the possibility of an average of 3.75, between the general to the satisfaction. And then introduce the purchase of the possibility of an average of 3.80,between the general to the satisfaction of the introduction of the purchase of the possibility of accounting for 53.6%, 24% of ordinary, very likely 16.3%. Keywords :Leisure farms, consumer behavior, interest segmentation, post -purchase behavior
Melo, Inês Patrícia Gomes de. "The influence of NWOM in the consumers’ decision-making process in the Tourism industry." Master's thesis, 2018. http://hdl.handle.net/10400.14/25614.
Повний текст джерелаFerramentas de feedback online, como o electronic Word-of-Mouth (eWOM), têm sido amplamente utilizadas para partilhar conhecimento e informação online entre consumidores sobre produtos ou serviços, tendo-se tornado uma ferramenta importante para os consumidores e sendo considerada uma fonte de informação confiável. Com base em teorias relevantes e trabalhos prévios, o Word-of-Mouth negativo (NWOM) tem influenciado significativamente o processo de tomada de decisão dos consumidores, especialmente na indústria do Turismo, sendo o sector mais influenciado por eWOM. Para avaliar o impacto do NWOM nos consumidores na indústria do Turismo, foi criado um questionário online. Foram apresentadas diferentes comentários negativos sobre um hotel a 249 indivíduos. Obtiveram-se dados quantitativos com o intuito de investigar o impacto destes comentários na atitude dos consumidores, intenção de compra e intenção de NWOM, em duas fases distintas - a fase de pesquisa e a fase de pós-compra, quando uma nova compra estava a ser planeada. As conclusões suportam a existência de um impacto significativo da NWOM sobre aqueles que estão expostos a comentários negativos no setor do Turismo. Além disso, os utilizadores numa fase de pós-compra são menos suscetíveis a NWOM do que aqueles que se encontram numa fase de pesquisa do planeamento de uma viagem. Este estudo contribui para empresas, especialmente hotéis, uma vez que, identificada a importância da comunicação NWOM, surge a possibilidade de uma nova ferramenta de marketing baseada no conteúdo online gerado pelos consumidores. Finalmente, limitações são discutidas e pesquisa futura é proposta.
Lin, Chien-Wen, and 林建彣. "How Do Endorsers Influence Consumers’ Decision-Making Process? An Investigation of Moderating Effects of Consumers’ Characteristics and Product Categories." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/2e4raj.
Повний текст джерела國立臺北大學
企業管理學系
103
Researches about endorser have been widely discussed in marketing. Therefore, the main purpose of this study is to investigate how the characteristics of endorsers influence consumers and the moderate effect of consumers’ characteristics and product categories. Endorsers can enhance the image of a company or product. Most of the existing studies focused on the benefits the endorser brought, few paid attention to consumers’ heterogeneity. How endorsers influence consumers will be verified in this study by using source model theory and researches about interpersonal communication. Through trustworthiness, expertise, goodwill and attractiveness, endorsers may positively influence consumers’ attitude about a product. By using dimensions of self-monitor, gender and product categories as moderators, we will discuss the moderating effect between consumers’ attitude and behavior. The purpose of this study is as follows: 1. By using source model theory, the study will affirm that the characteristics of endorsers will affect the attitude of customers. 2. Discuss the moderating effect of self-monitor and gender. 3. Investigate the moderating effect of product categories to the consistency between behavior and attitude. To demonstrate this model, 411 samples have been collected and then analyzed by PLS. The findings of the study is as follows: 1. Endorsers may positively influence consumers’ attitude by its trustworthiness, expertise and attractiveness. 2. The attitude toward a certain product will affect the behavior of the customer. 3. The moderating effect of self-monitor exist between behavior and attitude. The managerial implications of this study are to provide a reference for corporations and help them choose the most appropriate endorser and marketing strategy for their products.
Oliveira, Mariana Lampreia de. "The impact of digital influencers on consumers´ decision-making process in the luxury fashion market." Master's thesis, 2021. http://hdl.handle.net/10400.14/34857.
Повний текст джерелаO objectivo da presente dissertação é compreender como é que os influenciadores digitais afectam cada etapa do processo de tomada de decisão dos consumidores quando estes pretendem comprar um produto de moda de luxo. Esta pesquisa pretende ajudar os gestores e marketers a tomar decisões mais informadas sobre que estratégias implementar. Assim, uma pesquisa qualitativa foi implementada e 20 entrevistas em profundidade foram conduzidas entre consumidores de marcas de moda de luxo que seguem actualmente influenciadores nas redes sociais. Os resultados demonstraram que os influenciadores têm um impacto efectivo na etapa do reconhecimento do problema/necessidade, na etapa da pesquisa de informação e na etapa da avaliação de alternativas. Porém, os resultados não demonstraram existir um impacto dos influenciadores na etapa da decisão de compra. De facto, a maioria dos entrevistados mencionaram que os influenciadores são valiosas fontes de informação sobre as marcas e produtos e que o seu conteúdo ajuda os consumidores a perceber qual o produto que melhor responderá às suas necessidades e desejos. Contudo, apesar de a maioria dos participantes revelarem que se sentem inspirados e persuadidos a adquirir os produtos de moda de luxo usados ou promovidos pelos influenciadores, estes participantes reconhecem também que o poder persuasivo dos influenciadores não é suficiente para os decidir a comprar o produto, pois os produtos de moda de luxo representam um grande investimento e, consequentemente, requerem um maior poder de compra e uma maior ponderação.
Ehrich, Kristine Renee. "Willful ignorance: the avoidance of ethical attribute information." Thesis, 2004. http://hdl.handle.net/2152/1955.
Повний текст джерелаTilley, Esté. "The perceived influence of adolescents on the family purchase decision-making process : a cross-cultural study." Thesis, 2012. http://hdl.handle.net/10210/6635.
Повний текст джерелаThe research study has endeavoured to explore adolescent perceived influence on parent purchase decisions more comprehensively, with unique and pioneering research being conducted on the degree to which this influence varies cross-culturally. Several findings were similar to previous research conducted, with adolescents still perceiving to have greater influence than their parents attribute to them. The cross-cultural findings, however, provide a basis for future research due to the significant value of these findings to marketers and researchers alike. The value of researching this cross-cultural impact should therefore not be discarded, as the researcher is of the opinion that knowledge regarding this aspect will dramatically influence the manner in which products are marketed and the ultimate success of long-term customer relationships. Conclusions,
Mendes, Pedro Mª da Cunha Policarpo Ferreira. "The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal." Master's thesis, 2013. http://hdl.handle.net/10071/6898.
Повний текст джерелаDurante as últimas décadas, as marcas próprias cresceram e tornaram-se numa importante força competitiva no mercado. A generalidade dos consumidores de bens de grande consumo mudou os seus hábitos enquanto comprador e, agora preocupa-se mais com aquilo que compra para a sua casa. A crise económica e as grandes quantidades de informação disponibilizada pelos retalhistas sobre estes produtos acelerou o sucesso destas marcas. Com o crescimento das marcas próprias, cresceu também o interesse académico e administrativo sobre estas marcas. Ao longo da literatura vemos que foram feitos vários estudos sobre quais os determinantes para o sucesso das marcas próprias e as características fundamentais que os consumidores utilizam para seleccionar marcas. Este estudo tem como principal objectivo encontrar os factores determinantes que levam os consumidores a escolher bens de marca própria numa indústria específica, o mercado Português dos iogurtes. Esta é uma indústria próspera para as marcas próprias em Portugal, atingindo quase metade do total de quota de mercado.
Pen, Chiung-Chi, and 彭瓊琚. "The Effect of Teachers' Personal Moral Philosophy and Perceived Moral Intensity on Ethical Decision-Making Process – within Environmental Ethics in Leisure Hotel Context." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/286tyg.
Повний текст джерела亞洲大學
休閒與遊憩管理學系碩士在職專班
103
This paper focuses on teachers facing controversies due to environmental protection,when they visit a leisure hotel. Specifically, how as a consumer, a teacher’s moral intensity and moral philosophy affects the ethical decision-making process. This paper discusses hotel’s environmental ethics in simulated situation.There are three major points, they are personal moral philosophy and subject-matter moral intensity and how they affects the ethical decision-making process. based on 253 valid questionnaires revealed from Kaohsuing City teachers , we get at the following conclusions: 1. The moral intensity of environmental ethics can be divided into twomajor facets, which are "potential damage” and "validity andthe levelof influence." 2. Significantly positive correlation between the "potentialdamage” inmoral intensity of environmental ethics and moral perception; thecorrelation between “validity and the level of influence” and moral judgment being positive as well. 3. The personal idealism in personal philosophy having positive influenceon the subject-matter moral intensity’s “potential damage” and moralstrategic decision’s “moral perception”. 4.Relativism in personal philosophy substantially affecting the “validityand the level of influence”of subject-matter moral intensity as well as the“moral intention” of moral strategic decision in a negative matter. 5. The personal moral decision-making process at all stages: the moretime teachers are given to perceive moral issues, the more likely theyare to develop moral judgment. This in turn makes teachers’ behavior and intentions more likely to lean towards higher level of ethicalstandards.
Dreyer, Heleen. "Consumers' understanding and utilisation of textile eco-labels when making a pre-purchase decision / Heleen Dreyer." Thesis, 2013. http://hdl.handle.net/10394/10842.
Повний текст джерелаM Consumer Sciences, North-West University, Potchefstroom Campus, 2014
Fang-NingChang and 張芳寧. "A Study of Online Consumers' Brain Images in their Decision-Making Process for Purchasing Second-Hand and New Products." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/95235462643880178986.
Повний текст джерела國立成功大學
資訊管理研究所
102
The technique of functional magnetic resonance imaging (fMRI) has been used to observe human brain’s activities since 1991. Afterward, fMRI has widely adopted in varied research domains. For example, psychologists start using fMRI to conduct cognition-related studies to determine which area of human brain is responsible for functioning language use, memory retrieval, and emotional fluctuation. Biologists also use fMRI to explore which area of human brain is responsible for functioning different senses and feeling, including touch, smell, ache, hungry, thirsty, and breadth. Nowadays, fMRI has been applied to explore which area of human brain can activate or function decision-making processes. According to the literature review, nucleus accumbens (NAcc), medial prefrontal cortex (MPFC), and insula can be activated when purchasing decision is made. In the study of consumer purchasing decisions, the brand is a major factor affecting consumer purchase decisions. Interaction between the consumer and the brand is similar to interpersonal relationships. Many study of brand of brain image indicated that brand had a significant impact on brain activation. Therefore, the purpose of this study is to verify the areas of human brain’s neuron to be activated when decision-making behavior is conducted in online auction context for consumers who ever purchased second-hand and/or new products. Brain activity of online consumers who make decision on purchasing second-hand and/or new products in different brand perspectives is explored. Here, the neuron which has been activated may be located in different areas of human brain due to consumers’ different brand perspectives and perceived value of second-hand and/or new products. This study recruit 12 online consumers had purchased SHPs and/or new products on online auction platform. The results of this study find MPFC and insula activation when online consumers purchased SHPs, and DLPFC activation when they purchased brand products.
Castro, Beatriz Margarida Trindade Almiro de Menezes e. "The role of social media marketing in the decision making process affecting portuguese consumers considering the horeca business segment." Master's thesis, 2016. http://hdl.handle.net/10071/13761.
Повний текст джерелаEste estudo aborda um tópico ainda recente do marketing em 2016: as redes sociais e o seu impacto na relação entre o canal HORECA (hotéis e semelhantes, restaurantes, cafés) com o consumidor português. Os conceitos mais importantes são noções como o e-wom, redes sociais, web 2.0, canal HORECA. É tida em consideração no estudo a evolução das redes sociais ao longo dos últimos anos, tal como é descrito o objetivo de certas redes sociais específicas para este segmento de mercado. A dissertação teve como objetivo compreender qual o efeito no processo de tomada de decisão dos consumidores portugueses deste tipo de redes sociais, especificamente das críticas online no canal HORECA. Investigaram-se os hábitos dos consumidores a nível online, as suas opiniões face a críticas online, a probabilidade de visitarem um estabelecimento com críticas negativas e qual o tipo de estabelecimento do segmento HORECA para qual usavam em maior grau redes sociais. Foi considerada uma metodologia quantitativa por questionário online, em que o Facebook foi o método de difusão do mesmo, dado ser uma importante rede social atualmente, angariando 417 respostas válidas, consideradas no decorrer da análise. As principais conclusões obtidas através desta dissertação provaram que os indivíduos da amostra confiam em maior grau em críticas online positivas do que negativas, têm uma maior vontade de visitar um estabelecimento com crítica positiva, do que evitar um com crítica negativa. A maioria dos consumidores usa este género de redes sociais para obter informação sobre hotéis, usando em grande escala o Booking.com.
This research approaches a still recent marketing topic in 2016: the impact that social networks have in the relationship between HORECA channel (hotels, restaurants, cafes) and the Portuguese consumer. Electronic word-of-mouth, social networks, web 2.0, HORECA channel can be considered as very important notions in this dissertation. The evolution of social networks along the years is taken in consideration as well as the aim of certain HORECA specific type social networks. The dissertation had as a main goal to understand the role of social networks and online reviews in the decision making process of the Portuguese consumer, in the HORECA channel. Thus, online consumer habits were investigated, such as their opinions facing online reviews and the type of establishment in the HORECA segment that had the highest importance when considering information from social networks. A quantitative approach was considered, through a Facebook diffused online questionnaire, taking in consideration Facebook importance nowadays. 417 valid responses were retrieved and considered during the data analysis. The most important conclusions from the study proved that the sampled individuals rely in a higher degree in positive online reviews than negative ones, and they have a higher willingness of visiting an HORECA establishment with a positive review, than of avoiding an establishment with a negative review. The majority of consumers use social networks to obtain information regarding hotels and similar, especially Booking.com
Limerick, Michael Hyder. "The process used by surrogate decision-makers to withhold and withdraw life-sustaining measures in a Catholic intensive care environment." Thesis, 2005. http://hdl.handle.net/2152/1613.
Повний текст джерелаMarkle, Robert G. "Signals intelligence and the Washington Naval Conference: one element in the decision-making process." 1985. http://hdl.handle.net/2097/27491.
Повний текст джерелаHuang, Chia-Hui, and 黃嘉慧. "Relationships between perceived moral intensity and ethical decision-making process- An empirical study of accounting students across the Taiwan Strait." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/62369218973833266689.
Повний текст джерела義守大學
管理學院碩士班
98
This study conducted an empirical survey of 556 accounting students within four universities across the Taiwan Strait to investigate the impact of demographic factors on the association between perceived moral intensity and ethical decision-making process. Models are proposed with perceived moral intensity, moral sensitivity, moral judgments and moral intention as dependent variables, the country of residence and ever taking a professional ethical course or not as the independent variable, and gender and age of the students as covariates. By using scenarios involving ethical situations, it is found that Taiwanese student perceive higher levels of moral intensity than Chinese students on all of the components. There are significant differences between the two groups on perceived moral intensity and ethical decision-making process. An explanation for the direction of the differences is offered based on the divergence of societies across the Taiwan Strait with respect to the societal moral climate, organizational culture and sub-cultural factors. The results show that students ever taking professional ethical courses or not demonstrated no significant difference on all of the components. The finding may imply that students’ ethical beliefs are determined more by the large socio-cultural norm than by academic education. This may give less importance to business ethics instruction if the media transmitted culture more than education (Arlow, 1991)
Müller, Laura Kristina. "Mindfulness in ethical decision-making : how state and trait mindfulness impact moral judgment and acceptance of unethical behavior." Master's thesis, 2021. http://hdl.handle.net/10400.14/35635.
Повний текст джерелаO comportamento imoral é frequentemente negligenciado – não apenas por causa da falta de consciência sobre questões éticas, mas também pela incapacidade das pessoas de se libertarem de influências externas e preconceitos que as levam a se conformar. As várias razões que deixam o indivíduo aceitar comportamento imoral justificam uma abordagem que reduz sistematicamente essa forma de desapego. O conceito de mindfulness provou ser uma ferramenta poderosa para desenviesar os indivíduos e ajudar os praticantes a manter a consciência da experiência presente, necessária para avaliar questões éticas. Esta tese tem como objetivo explorar mindfulness como um instrumento para coibir o comportamento imoral ao longo do processo da tomada de decisões éticas, especificamente ao fazer um julgamento moral e estabelecer a intenção de se envolver num comportamento moral. Para conseguir isso, comparei os efeitos de um estado recente de mindfulness com mindfulness enquanto traço por meio de um estudo experimental. Os resultados demonstram um impacto significativo de mindfulness enquanto traço tanto no julgamento moral quanto na aceitação do comportamento imoral, mesmo quando controlando para desejabilidade social. Indivíduos com elevado mindfulness enquanto traço foram mais sensíveis ao fazer julgamentos morais e menos tolerantes a comportamentos imorais em comparação a indivíduos com baixo nível de atributo de mindfulness em dois dos quatro cenários propostos. O estado recente de mindfulness não foi significativo neste estudo. No entanto, o estudo desta dissertação levanta questões interessantes sobre as intervenções de mindfulness e contribui para a literatura sobre os potenciais impactos positivos de mindfulness.
Lourenço, Inês Margarida Prata Pina. "The role of humor in television advertisement: a study regarding Portuguese consumers’ emotions and reactions." Master's thesis, 2015. http://hdl.handle.net/10362/15498.
Повний текст джерелаCheng, Hui-Ju, and 鄭惠如. "An exploratory Study of Cosmetics and Health Care Products Consumer Decision Making Process with High Loyalty On Online Auction Websites:An Exemplar of Female Consumers on Yahoo Online Auction." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/20527524124052044843.
Повний текст джерела世新大學
傳播管理學研究所(含碩專班)
94
Although the online-auction grows up fast and become an important shopping channel, but with high uncertainty to the consumers it’s hard to check the goods before buying; as for the seller, the low barrier of entry of market leads the competitive situation, and the convenience of comparing the product of price is hard to maintain consumer’s loyalty. Cosmetics and health care products are the popular products for the consumers of online auction every year, for the females, this kind of products present beauty, so the process of consuming decisions are more sophisticated, and it is more important to understand the factor of buying and re-buying behavior. This explotary research tries to understand the online auction behavior of females in Taiwan now, and tries to find the factors that affecting their buying behavior of the cosmetics and health care products on online auction, further more tries to combine the use and gratification theory and the model of consumer decision making process, and give the participants of online auction a comment of practice, including the portal site; the sellers and the consumers of online auction.
Pereira, Susana Filipa do Vale. "Ética e Moral no processo de tomada de decisão : o caso dos alunos de Ciências Económicas e Empresariais." Master's thesis, 2014. http://hdl.handle.net/1822/28003.
Повний текст джерелаEste trabalho tem como objetivo central conhecer a propensão dos alunos de ciências económicas e empresariais para tomar decisões éticas e morais quando confrontados com dilemas que possam surgir num contexto profissional de Contabilidade. Para além disso, pretendeu-se ainda responder a objetivos específicos relacionados com a identificação de possíveis diferenças entre as respostas dos inquiridos de acordo com as variáveis sexo, idade, nacionalidade, curso que frequentam, ano em que estão matriculados, frequência de alguma unidade curricular de ética, experiência profissional e número de anos de experiência profissional. No sentido de enquadrar teoricamente o trabalho empírico realizado, o estudo baseia-se nos conceitos genéricos da ética e da moral, através da análise da noção e raízes filosóficas que lhe deram origem, bem como uma descrição do processo de tomada de decisão ética e moral do contabilista. O estudo empírico foi realizado através de uma metodologia de investigação por questionário, entregue a alunos da Universidade do Minho, mais concretamente do 1º e 3º Anos das Licenciaturas de Economia, Gestão, Administração Pública, Negócios Internacionais, Contabilidade e Marketing, bem como a alunos do 1º Ano dos Mestrados de Contabilidade, Estudos de Gestão, Finanças, Negócios Internacionais e Gestão de Unidades de Saúde. A análise dos dados foi feita com recurso ao programa SPSS utilizando-se técnicas de estatística descritiva e testes paramétricos. O questionário utilizado foi traduzido e adaptado daquele que é exposto no artigo de Sweeney e Costello (2009). Entre as diversas conclusões obtidas neste estudo, salienta-se que os indivíduos com mais idade, os que frequentam a Licenciatura em Contabilidade e aqueles que têm um maior número de anos de experiência profissional empregam uma maior intensidade ética e moral nas decisões que tomam. Assim, concluiu-se que os estudantes de ciências económicas e empresariais têm uma propensão significativa para tomar decisões éticas e morais.
As main goal, this research intends to know the tendency of economic and business sciences students to make moral and ethical decisions when they face dilemmas that appear in a professional context of Accounting. Furthermore, it intends to answer to specific objectives regarding possible differences between the replies of the interviewed according to gender, age, nationality, course attending, year in which they are enrolled, frequency of any ethics course, professional experience and years of professional experience. In order to theoretically frame the empirical study realized, the literature review is based on the general concepts of ethics and moral through the analysis of the concept and philosophical roots that gave rise to it, as well as a description of the moral and ethical decision-making of the Accountant. The empirical study was realized through a research methodology using a questionnaire answered by students of University of Minho, particularly students from 1st and 3rd years of graduation Economics, Management, Public Administration, International Business and Accounting and Marketing degrees as well as students from 1st year of under graduate Accounting, Management Studies, Finance, International Business and Management of Health Units. Data analysis was performed with the SPSS software using techniques of descriptive statistics and parametric tests. The questionnaire was translated and adapted from the one that is exposed in Sweeney and Costello (2009) article. Among the several conclusions obtained in this research, it is noted that older individuals, those attending the graduation in Accounting and those who have a greater number of years of professional experience employ a greater moral and ethical intensity in the decisions they make. Thus, it was concluded that students of business and economic sciences have a significant propensity to make ethical and moral decisions.
Guerra, Mariana Duarte. "The impact of sustainability information on consumers´ purchase behaviour and brand perception." Master's thesis, 2021. http://hdl.handle.net/10400.14/34751.
Повний текст джерелаA temperatura media da superfície da Terra, antes da revolução industrial era aproximadamente 14ºC. Atualmente aumentou cerca de 1.5ºC, e a tendência é de continuar a aumentar. É urgente solucionar esta crise climática, e como futuros líderes, é a nossa obrigação parar este ciclo vicioso, e garantir um future para as próximas gerações. Apesar de a sociedade estar consciente desta crise, o consumo de produtos da indústria da moda continua a aumentar, contribuindo para a destruição do Planeta. As marcas contribuem para este factor continuando a produzir e vender de forma massiva os seus produtos e com impunidade. Uma possível solução para mitigar estes efeitos é de informar os consumidores sobre o impacto negativo que as suas escolhas têm no ambiente, ao providenciar esta informação de forma clara. Especificamente, esta dissertação estuda quanto é que, ao providenciar esta informação aos consumidores, esta irá influenciar as suas escolhas. Consequentemente, se irá permitir que estas escolhas sejam realizadas de forma consciente. Os resultados sugerem que ao ter mais (vs. menos) informação sobre o nível de sustentabilidade dos produtos influencia positivamente a perceção da qualidade dos mesmos. Este efeito mantém-se quando os produtos sustentáveis são mais caros. Os consumidores são influenciados de forma positiva quando têm esta informação disponível, para comparar com as restantes alternativas. Implicações teóricas e de gestão são apresentadas, nomeadamente para o desenvolvimento de um software que providencia informação sobre a sustentabilidade de produtos, para assim os consumidores ao realizarem uma escolha, conseguirem comparar entre diferentes alternativas.
Lindberg, Max. "Football clubs as brands and their supporters as consumers – how SL Benfica can attract new fans and satisfy current ones." Master's thesis, 2014. http://hdl.handle.net/10071/10297.
Повний текст джерелаThe main objective of this research was to explore the complex relationship between supporters and clubs and to use the results to make a series of proposals to SL Benfica regarding their marketing strategy and relationship with its supporters. To do this, a questionnaire was made and sent out online. There were 254 respondents in total. The first section focused on the whole sample group, looking into aspects of how supporters become attached to a particular club. The second part focused on Benfica supporters, and looked into satisfaction levels with different aspects of the club and what fans want improved. The results of these questions were then crossexamined with different variables such as Age and Gender to see if relationships or differences could be found across these variables. All the results were analyzed in SPSS with the purpose of finding these relationships, and to draw conclusions. Some of the statistical tests were invalid as a result of uneven distribution in the responses. Too many of the respondents were in the younger generations compared to the older ones, and there were too many males compared to females for these tests to be valid, and so these variables could not be used in tests and no conclusions could be drawn from them. However, many of the tests were also successful, finding differences between Benfica supporters and supporters of other clubs concerning how they attach themselves to the club, whilst also finding interesting results regarding satisfaction levels and needs for improvement according to Benfica members and season ticket holders.
O principal objectivo desta investigação foi explorar a relação complexa entre os adeptos e os clubes, e utilizar os resultados para realizar um conjunto de propostas ao SL Benfica em relação à sua estratégia de marketing e à relação com os seus adeptos. Para tal, foi realizado um questionário e publicado online. Houve um total de 254 inquiridos. A primeira parte centrou-se na totalidade da amostra, observando de que forma os adeptos se tornam tão apegados a um clube em particular. A segunda parte centrou-se nos adeptos de Benfica e observou os níveis de satisfação relativamente a diferentes aspectos do clube e o que os fãs querem que seja melhorado. Os resultados destas perguntas foram cruzados com diferentes variáveis, como idade e género, para ver poderiam ser encontradas relações ou diferenças entre estas variáveis. Todos os resultados foram analisados em SPSS com a finalidade de encontrar estas relações e de chegar a uma conclusão. Alguns dos testes estatísticos foram inválidos como resultados de uma distribuição desigual das respostas. Demasiados inquiridos pertenciam a gerações mais jovens em comparação com gerações mais velhas e havia demasiados inquiridos do sexo masculino em comparação com inquiridos do sexo feminino para que estes testes fossem validados, e, por isso, não foi possível utilizar estas variáveis, nem chegar a nenhuma conclusão a partir das mesmas. No entanto, inúmeros testes foram bem sucedidos, tendo sido encontradas diferenças entre adeptos do Benfica e adeptos de outros clubes no que diz respeito à forma como se apegam ao clube, assim como também foram obtidos resultados interessantes em relação aos níveis de satisfação e às necessidades de melhoria de acordo com os sócios do Benfica e os titulares de bilhetes de temporada.
Sephapo, Catherine Mpolokeng. "An exploratory study on the influence of brands' sponsorship on the South African national rugby team and the consumers' decision to purchase the sponsor brands in Tshwane." Diss., 2016. http://hdl.handle.net/10500/21972.
Повний текст джерелаBusiness Management
M. Com. (Business Management)