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1
Husemann, Katharina C., and Giana M. Eckhardt. "Consumer spirituality." Journal of Marketing Management 35, no. 5-6 (March 24, 2019): 391–406. http://dx.doi.org/10.1080/0267257x.2019.1588558.
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Aashish, Garg, and Dhaliwal Ran Singh. "Does Consumer Spirituality Block the Road Toward Innovativeness? A Moderated Mediation Approach." Studies in Business and Economics 15, no. 2 (August 1, 2020): 100–117. http://dx.doi.org/10.2478/sbe-2020-0028.
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AbstractInnovation is the only way to sustain in a highly competitive market, and the success of innovative products depends on the innovativeness level of the consumers. The purpose of this study is to explore the relationship between consumer spirituality and consumer innovativeness through the mediating role of materialism. The study also attempts to determine the moderated mediation effect by taking gender as a moderator. In this study, the data were collected from 237 consumers through online surveys and from some target locations like malls, universities, public places in Punjab and Chandigarh by adopting judgemental sampling technique. Results indicated a significant negative relationship between consumer spirituality with materialism and consumer innovativeness while materialism and consumer innovativeness are significantly positively related. Furthermore, results showed that materialism mediates the relation between consumer spirituality and consumer innovativeness among both gender categories, but there is no moderated mediation effect of gender. The implications for marketing managers are discussed.
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David Lee, Joonwhan, Angelica Bahl, Gregory S. Black, Darrin C. Duber-Smith, and Nicole S. Vowles. "Sustainable and non-sustainable consumer behavior in young adults." Young Consumers 17, no. 1 (April 18, 2016): 78–93. http://dx.doi.org/10.1108/yc-08-2015-00548.
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Purpose Using broad definitions of sustainable and non-sustainable consumer behavior, identifying key elements of these types of consumer behavior and differentiating between spirituality and religiosity, the purpose of this study is to develop and test a research model. Design/methodology/approach A systematic literature review was conducted to identify elements of the research constructs. Literature on sustainable business practices was particularly important. Once elements were identified, measures used in previous consumer behavior research were used to collect data from 116 undergraduate students enrolled in marketing and management classes at a major university located in the southwestern USA. Findings Results indicate that the level of a consumer’s spirituality affects both sustainable and non-sustainable consumer behavior. In addition, the model predicts that the level of a consumer’s religiosity has no impact on non-sustainable consumer behavior, and this prediction is verified by the study results. Practical implications As it is important for businesses to conduct sustainable business practices, it may also be beneficial to consumers to practice sustainable behavior. A significant predictor of this sustainable consumer behavior is spirituality, and it is important to distinguish spirituality from religiosity. Originality/value Sustainable consumer behavior is more thoroughly described. Also, religiosity and spirituality are delineated. Finally, for the first time, the separate and distinct impact of religiosity and spirituality on sustainable and non-sustainable consumer behavior is assessed.
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Sharma, C. S., and Nitika Sharma. "Relationship between Consumers’ Spirituality and Green Purchasing Intentions: The Mediation Effect of Perceived Consumer Effectiveness." IIM Kozhikode Society & Management Review 6, no. 2 (December 9, 2016): 204–14. http://dx.doi.org/10.1177/2277975216665694.
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The article explores the role of ‘spirituality’ in green consumer behaviour. It proposes an original framework in order to explore the influence of spirituality on green purchasing intentions (GPI) of consumers through the mediating role of perceived consumer effectiveness (PCE). The data collected from Indian consumers were analyzed with the help of the mediation model proposed by Hayes (2008). By employing the consumer’s spirituality scale developed by Narang (2013) and the PCE scale of Kim and Choi (2005), the study found that the spiritual orientation of consumers significantly affects their GPI. The conclusions drawn from the study can be used by marketers to stimulate GPI by focusing on the role of spirituality among consumers. Since green has become a distinct way of positioning a product or a company, firms can employ environmental concerns and consciousness of consumers to magnetize new markets, customers and retain existing green consumers.
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Raab, Katharina, Ralf Wagner, and Mohammed Salem. "“Feeling the waste” evidence from consumers’ living in Gaza Strip camps." Journal of Consumer Marketing 37, no. 7 (September 15, 2020): 921–31. http://dx.doi.org/10.1108/jcm-04-2019-3171.
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Purpose This paper aims to quantify the impact of antecedents (frustration, locus of control, spirituality, and religion and attention to social-comparison information) on the intensity of emotional outcomes of consumers’ disposal behaviour. Design/methodology/approach A structural equation model fitted with PLS was used to evaluate data obtained from 323 self-administered questionnaires filled out in a stratified random sample of respondents living in Gaza Strip camps. Findings Spirituality and religion, and attention to social-comparison information have the highest impacts on emotional outcomes related to consumer disposal behaviour. Research limitations/implications Spirituality and religion are seldom considered in previous consumer research, but they turn out to have high relevance for disposal-related emotions. Originality/value To the best of the authors’ knowledge, this is the first study investigating disposal-related emotions. Moreover, it is also the first study combining the impact of frustration, locus of control, perceived self-efficacy, spirituality and religion and attention to social-comparison information on emotional outcomes related to consumers’ disposal behaviour.
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Aydin, Necati. "Spirituality and subjective wellbeing." Humanomics 33, no. 3 (August 14, 2017): 300–314. http://dx.doi.org/10.1108/h-03-2017-0052.
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Purpose This paper aims to compare free market capitalism and Islamic moral economy in terms of corresponding means and ends for a happy life. The paper reveals that global consumer culture is the inevitable outcome of secularization. As people pursue fulfillment with worldly possession, position and pleasure, they mistakenly think that higher material consumption would result in higher subjective wellbeing. Muslims are increasingly joining consumer culture because they are affected by global consumerism. The paper attempts to show that Islam has a potential to curb unsustainable consumer culture. Design/methodology/approach The paper explores a relationship between consumer culture and free market capitalism. It presents Islamic way of happiness as an alternative to hedonic happiness which is promoted by global consumer culture. It defines happiness as fulfillment in life through the realization of God and pursuit of His pleasure by finding transcendental meaning for having, being and doing. Findings The paper concludes that the Islamic way to happiness is different from hedonic happiness which leads to conspicuous consumption. It argues that once internalized, Islamic worldview would make possible to achieve a higher level of happiness without engaging in higher material consumption. It maintains that authentic happiness from an Islamic perspective is not the maximization of pleasure through indulging in consumer culture. Rather it is the fulfillment of heart and other faculties through remembrance (seeing the transcendental reality of the universe and the self) of God. Submission to God and living to gain His pleasure are the logical implications of such realization. Originality/value The paper reveals how consumer culture brings less happiness through more consumption, while Islam offers more happiness through less consumption.
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Maryati, Wiwik, Sri Hartini, and Gancar Candra Premananto. "The Role of Religiosity and Spirituality on Impulsive Buying." al-Uqud : Journal of Islamic Economics 5, no. 1 (December 30, 2020): 119–50. http://dx.doi.org/10.26740/al-uqud.v5n1.p119-150.
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This article aims to analyze religiosity and spirituality's roles to prevent the impulsivity of buying. Impulse buying is an irrational, unplanned, spontaneous buying behavior aimed to seek pleasure and emotional fulfillment. The research method is a literature study of journals related to religiosity and spirituality in customer decision making. The study results concluded that several factors cause impulsive buying, such as less self-control, hedonic lifestyle, and materialism. Furthermore, there are significant roles of religiosity and spirituality in encouraging robust self-regulation to prevent impulse buying. The higher a person's religiosity and spirituality, the better they build powerful self-control for impulse buying. This research is expected to contribute research in consumer behavior with an approach of religiosity and spirituality.
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Hu, Jing, Yan Yang, FengJie Jing, and Bang Nguyen. "Awe, spirituality and conspicuous consumer behavior." International Journal of Consumer Studies 42, no. 6 (November 2018): 829–39. http://dx.doi.org/10.1111/ijcs.12470.
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Saleem, Muhammad Abid, Lynne Eagle, Asif Yaseen, and David Low. "The power of spirituality." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 867–88. http://dx.doi.org/10.1108/apjml-10-2017-0259.
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Purpose In the wake of growing environmental issues, active public and corporate interventions are inevitable to reduce the negative impact of human activities on global environments. Building on the Norm Activation Model and Value-Belief-Norm Theory, the purpose of this paper is to report on research exploring consumers’ eco-socially conscious behaviours related to the choice and use of personal cars in a developing country, Pakistan. Design/methodology/approach To test a moderated-mediation model of environmental values, perceived consumer effectiveness (PCE), spirituality and eco-socially conscious consumer behaviours (ESCCBs), data were collected from 447 customers of three automobile manufacturing firms from eight different cities of Pakistan. The data collection was undertaken by using a self-administered questionnaire based on key themes in the literature. Findings Analysis of the data revealed that altruistic and egoistic values were negatively while biospheric values were positively associated with eco-ESCCB. PCE mediated all the relationships and spirituality moderated the mediated paths. Originality/value Although there are several models that explain purchase and use of personal cars in isolation or in conjunction with other general pro-environmental behaviours, an explanation of the eco-social aspects of purchase and use of personal cars in one theoretical model is rare to find. Second, among the many theoretical predictors and intervening factors explaining several pro-environmental behaviours, some culture-specific factors have been ignored – spirituality being one of them. This study contributes to the body of knowledge related to pro-environmental behaviours by conceptualising and testing the impact of spirituality in a moderated-mediation model.
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Rodriguez-Rad, Carlos J., and Encarnacion Ramos-Hidalgo. "Spirituality, consumer ethics, and sustainability: the mediating role of moral identity." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 51–63. http://dx.doi.org/10.1108/jcm-12-2016-2035.
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Purpose The purpose of this study is to examine the mediating role of moral identity on the relations between the independent variable of spirituality and the original consumer ethics scale (OCES) and attitudes towards doing good and recycling practices of the consumer. Design/methodology/approach To test the various hypotheses of the model, the methodology used is that of partial least squares (PLS) path-modelling, which is a variance-based structural equation modelling (SEM). Findings This research reveals a full mediation of the construct of moral identity in the relationship between spirituality and doing good/recycling practices, and the rejection of those who do not perform these practices that are responsible from the point of view of sustainability. In addition, the existence is shown of a partial mediation of the construct of moral identity in the relationship between spirituality and consumer ethics scale (CES). Practical implications It is demonstrated that the main effect on the attitude of consumers towards the consumption of products and services of companies whose behaviour is responsible towards sustainability is mainly motivated by having a high standard of ethical and moral values and such strong beliefs, such as those of honesty, kindness, generosity and compassion. The main implication of this investigation is that the authors’ results suggest that the identification of these types of consumers would constitute an effective marketing strategy and an important variable of segmentation. Originality value This research is unique in two ways. First, this study proposes a model that provides a solution to the research problems caused by the incorporation of a fifth dimension into the OCES. Second, this paper is the first to investigate the role played by the moral identity as a mediator between the relationship of spirituality and attitudes towards unethical behaviour and doing good/recycling practices.
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Iqbal, Sana, and Muhammad Ishfaq Khan. "Spirituality as a Predictor of Psychological Well-Being: An Explanatory Mechanism of Religiosity and Sustainable Consumption." Religions 11, no. 12 (November 26, 2020): 634. http://dx.doi.org/10.3390/rel11120634.
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This paper aims to investigate the impact of spirituality on the psychological well-being of the consumers involved in reusing as sustainable consumption behavior (SCB). In addition to this, the study also investigates the mediating effect of reusing as SCB between spirituality and psychological well-being. The moderating effect of religiosity has also been taken into account while studying the relationship between spirituality and reusing. A survey was conducted to collect the data from clothing industry consumers using a structured questionnaire and employing a convenience sampling approach. PLS-SEM was used to analyze the useable data of 286 respondents. Results validate that spirituality has a positive and significant effect on psychological well-being. Further, reusing (SCB) was found to be a significant mediator, also the moderating effect of religiosity on the relationship between spirituality and reusing was significant and high. This study contributes to the existing literature by concentrating on predictors that undermine psychological well-being. To the best of the authors’ knowledge, this is one of the early studies to contribute to the literature by investigating the impact of spirituality on consumer psychological well-being specifically reusing (SCB) as a mediator between the two constructs. Further, it also investigated the moderating impact of religiosity on the relationship between spirituality and reusing. Research findings have implications for researchers, policymakers, marketers, ecologists, social activists, and practitioners. For research students, such contribution will bring a new avenue to consider further research. Managers will find help to control such factors which induce reusing and increase psychological well-being.
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Stolz, Joerg, and Jean-Claude Usunier. "Religions as brands? Religion and spirituality in consumer society." Journal of Management, Spirituality & Religion 16, no. 1 (March 4, 2018): 6–31. http://dx.doi.org/10.1080/14766086.2018.1445008.
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Jocks, Christopher Ronwanien:te. "Spirituality for Sale: Sacred Knowledge in the Consumer Age." American Indian Quarterly 20, no. 3/4 (1996): 415. http://dx.doi.org/10.2307/1185785.
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Dawson, Andrew. "Consuming the Self: New Spirituality as “Mystified Consumption”." Social Compass 58, no. 3 (September 2011): 309–15. http://dx.doi.org/10.1177/0037768611412137.
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Using the analytical lens provided by late-modern social theorists (e.g. Bauman, Beck, Bourdieu and Giddens), the author explores the hermeneutical value of regarding particular forms of new religiosity/spirituality as typically commoditized expressions of contemporary consumer society. Regarded as modes of self-assertion, new spiritualities are first held to promote the cosmic aggrandizement of the late-modern self. Second, new spiritualities may be seen as discontinuous with certain contemporary dynamics and, thereby, to comprise a reflexively orchestrated rejection of modern consumer society. Synthesizing these opposites, it is argued that new religiosities neither wholly affirm nor entirely reject late-modern society and might best be regarded as forms of “mystified consumption”.
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Puustinen, Liina, and Matti Rautaniemi. "Wellbeing for sale: Representations of yoga in commercial media." Temenos - Nordic Journal of Comparative Religion 51, no. 1 (June 8, 2015): 45–70. http://dx.doi.org/10.33356/temenos.40878.
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This article focuses on how spirituality and commercialism are intertwined in the representations of yoga in the media. For this study, articles on yoga were collected from seven Finnish popular magazines, and analyzed using qualitative close reading guided by sensitizing concepts of subjective wellbeing spirituality and prosumerism. The results show that looks, wellbeing and health are found to be the main selling points of yoga, whereas spirituality is used as a distinguishing device and a tool for constructing a consumer identity associated with ‘spiritual’ values. The material also raises questions on the possibility of anti-consumerist trends within contemporary yoga.
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Vitell, Scott J., Robert Allen King, Katharine Howie, Jean-François Toti, Lumina Albert, Encarnación Ramos Hidalgo, and Omneya Yacout. "Spirituality, Moral Identity, and Consumer Ethics: A Multi-cultural Study." Journal of Business Ethics 139, no. 1 (March 27, 2015): 147–60. http://dx.doi.org/10.1007/s10551-015-2626-0.
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Rose, Kevin Stewart. "“The world food crisis is not a fad”: The More-with-Less Cookbook and Protestant Environmental Spirituality." Religion and American Culture 29, no. 2 (2019): 216–54. http://dx.doi.org/10.1017/rac.2019.5.
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ABSTRACTThis article examines the spirituality reflected in the 1976 cookbook More-with-Less. Written by a former Mennonite missionary hoping to provide religious households with a practical way to respond to world hunger, the cookbook's message of a simple diet that could transform users' influence on the world is an early example of the religious environmentalism that has grown increasingly popular among middle-class American Protestants in the last several decades. By examining its historical context, narrating its genesis, and critically assessing the spirituality it recommended, this article argues that the cookbook provides a useful window into Protestant environmental spirituality, its version of which allowed practitioners to maintain traditional institutional relationships and conceptions of the divine while cultivating the individuated religiosity increasingly sought after in modern culture. Emerging in the institutional overlap of traditional religious organizations and the putatively secular formations of mass media, globalization, and consumer culture, the cookbook leveraged the incipient emphasis on lifestyle choices within consumer culture to craft an individuated response to a vision of the world in permanent crisis. More-with-Less and the Protestant environmental spirituality it represents shed light on current scholarly debates about the form religion takes within modern contexts of secularity, especially when religious practitioners seek adaptations that can maintain traditional theological and organizational commitments.
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Chevalier, Corinne, and Gaelle Moal-Ulvoas. "The use of mature models in advertisements and its contribution to the spirituality of older consumers." Journal of Consumer Marketing 35, no. 7 (November 12, 2018): 721–32. http://dx.doi.org/10.1108/jcm-04-2017-2175.
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Purpose This paper aims to investigate the reaction to the use of senior models in ads by older consumers while taking into account their spiritual dimension in the context of ageing. Design/methodology/approach This research relies on a qualitative approach and the narrative analysis of 40 transcribed interviews with older adults of age 50-83. Findings Interviews with senior respondents confirm that ageing is a challenging individual process in the context of which spiritual needs emerge. Taking these needs into account helps understand the reaction of older consumers to the use of senior models in ads. It also reveals the potential of this marketing practice to respond to spiritual needs in the context of ageing. Research limitations/implications This paper contributes to the understanding of older consumers’ reaction to the senior models they see in ads. It reveals the necessity to take spiritual needs into account to fully understand consumer behavior at old age. This paper contributes to the understanding of older consumers’ reaction to the senior models they see in ads. It reveals the necessity to take spiritual needs into account to fully understand consumer behavior at old age. Practical implications This paper provides practical guidance to advertising professionals on the use of senior models in ads. Social implications This research reveals that the adequate representation of older models in advertisements can help fight the negative stereotypes associated with ageing and contributes to highlighting the major role played by older adults in society. Originality/value This research is the first to investigate the relationship of older consumers to the senior models used in advertisements while taking into account their spiritual dimension. It extends the existing research on older consumers and advertising, especially their perception of senior models.
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Watts, Galen. "On the Politics of Self-spirituality." Studies in Religion/Sciences Religieuses 47, no. 3 (May 24, 2018): 345–72. http://dx.doi.org/10.1177/0008429818764114.
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In the last quarter century, a steadily increasing number of North Americans, when asked their religious affiliation, have self-identified as “spiritual but not religious” (SBNR). Charles Taylor argues that the popularity of “spirituality” is the result of the “massive subjective turn of modern culture”; while Paul Heelas has deemed this new religious form, “self-spirituality.” Many scholars have taken a critical stance toward this recent cultural development, positing that self-spirituality is a byproduct of the self-obsessed and individualistic culture which saturates the West, or that spirituality, at its worst, is simply a rebranding of religion in order to support consumer culture and the ideology of late capitalism. In this article, I seek to problematize these accounts. Drawing from qualitative data collected from semi-structured interviews with Canadian millennials who self-identify as SBNR, I will argue that self-spirituality is less individualistic and narcissistic than these scholars assert, its relationship to late capitalism is better understood as ambivalent, rather than congenial, and due to their methodological prejudices these critiques of self-spirituality are inadequate to analyse and understand the politics of self-spirituality.
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Le, Tri D., and Tai Anh Kieu. "Ethically minded consumer behaviour in Vietnam." Asia Pacific Journal of Marketing and Logistics 31, no. 3 (June 10, 2019): 609–26. http://dx.doi.org/10.1108/apjml-12-2017-0344.
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Purpose Consumer ethics in Asia has attracted attention from marketing scholars and practitioners. Ethical beliefs and judgements have been predominantly investigated within this area. Recent research argues for consumer ethics to be measured in terms of behaviours rather than attitudinal judgements, due to a potential pitfall of attitudinal scales, which researchers often refer to as an attitude–behaviour gap. Accordingly, the purpose of this paper is to examine the dimensions of ethically minded consumer behaviour (EMCB) in an Asian emerging market context. Design/methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption and subjective norms are found to influence the dimensions of EMCB. Age, income and job levels have effects on EMCB dimensions, but gender, surprisingly, has no effect. Practical implications The study can be beneficial to businesses and policy makers in Vietnam or any similar Asian markets, especially in encouraging people to engage with ethical consumption. Furthermore, it provides practitioners in Vietnam with a measurement instrument that can be used to profile and segment consumers. Originality/value This is among the first studies utilising and examining EMCB, especially in Vietnam where research into consumer ethics is scant. It contributes to the body of knowledge by providing a greater understanding of the impact of personal characteristics and cultural environment on consumer ethics, being measured by the EMCB scale which has taken into account the consumption choices. Furthermore, this study adds further validation to the EMCB scale.
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Rasanjalee, R. M. K. S., and V. G. P. Lakshika. "A Mindful Consumer: Attitude of Eco-Spirituality and Sustainable Consumption Intention." International Journal of Advanced Scientific Research and Management 6, no. 8 (August 8, 2021): 1. http://dx.doi.org/10.36282/ijasrm/6.8.2021.1835.
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Taylor, Sherria D., Michelle Stahl, and Brian Distelberg. "The Spiritual Perspective Scale-Family Version (SPS-FV): A Tool for Assessing Perceptions of Spirituality Within Families." Journal of Family & Consumer Sciences 113, no. 2 (April 1, 2021): 50–61. http://dx.doi.org/10.14307/jfcs113.2.50.
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The role of spirituality in families is an important factor in family resilience. Currently, however, no quantitative instruments exist that adequately assess this phenomenon. This study introduced the adapted Spiritual Perspective Scale-Family Version (SPS-FV) and explored its psychometric qualities among 574 majority ethnic minority individuals living in public housing. Structural equation modeling analyses supported a two-dimensional structure (shared spiritual beliefs, shared spiritual behaviors), and the results supported the SPS-FV as a useful tool in assessing perceptions of family spirituality. Family and consumer sciences (FCS) professionals can enhance their work in low-income, ethnic minority communities by using the SPS-FV as a means to support individuals and families in identifying family spirituality as a significant resource in individual and family resilience.
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A. Sandlin, Jennifer, and Jason James Wallin. "Decluttering the Pandemic: Marie Kondo, Minimalism, and the “Joy” of Waste." Cultural Studies ↔ Critical Methodologies 22, no. 1 (October 12, 2021): 96–102. http://dx.doi.org/10.1177/15327086211049703.
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Born largely from discourses on environmental sustainability, the contemporary minimalist movement has produced a new relationship to consumer objects. Where the accumulation of objects once conferred the status of wealth and prosperity under capitalism, minimalism aims to rethink the object as a spiritual extension of our inner lives. This is nowhere as evident than in the writing of Marie Kondo, whose teachings on “joyous” decluttering has enraptured a new class of consumers. Yet, for as much as contemporary thinking on minimalism figures in the image of eco-conscious neo-spirituality, this essay aims to demonstrate the relationship of minimalism to waste. For as much as the decluttering of our private spaces signals to the values of self-control and discipline, it also inadvertently intensifies a relationship to objects in which things that fail to “spark joy” become consigned to the garbage dumps and landfills that today swell with the abject accumulation of consumer society. For as much as the fashion of minimalism gestures to the aspirations of anti-consumerism, it is concomitantly the positive condition upon which the overflowing possessions of a Western consumer class are fated to become trash.
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Rindfleish, Jennifer. "Consuming the Self: New Age Spirituality as “Social Product” in Consumer Society." Consumption Markets & Culture 8, no. 4 (December 2005): 343–60. http://dx.doi.org/10.1080/10253860500241930.
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Bellamy, Chyrell D., Nicole C. Jarrett, Orion Mowbray, Peter MacFarlane, Carol T. Mowbray, and Mark C. Holter. "Relevance of spirituality for people with mental illness attending consumer-centered services." Psychiatric Rehabilitation Journal 30, no. 4 (2007): 287–94. http://dx.doi.org/10.2975/30.4.2007.287.294.
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Webster, Cynthia M., Richard Seymour, and Kate Daellenbach. "“Behind Closed Doors”: opportunity identification through observational research." Qualitative Market Research: An International Journal 13, no. 1 (January 19, 2010): 24–35. http://dx.doi.org/10.1108/13522751011013954.
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PurposeTo thrive in today's competitive marketplace, businesses constantly need to search for opportunities to develop and be tuned into consumers as innovators. With this in mind, the purpose of this paper is to further understandings of the ways in which consumers transform ordinary products to serve their everyday needs; and broaden appreciation of the role observational research plays in opportunity identification.Design/methodology/approachA hermeneutic approach to observational research is adopted, incorporating both subjective personal introspection (SPI) and videography to discover one family's unusual usage behaviours.FindingsAnalysis, following Holbrook's typology of consumer value, reveals examples of innovative behaviours for the four active consumer value types of efficiency, status, play and ethics, while identification of the reactive value types of aesthetics, esteem, excellence and spirituality proves more difficult.Research limitations/implicationsThis research suggests alternative approaches for future research into opportunity identification, making use of videography and SPI. Moreover, the current work emphasises that innovation and the creative require consideration of the relational rather than just self‐seeking behaviours, needs or events.Originality/valueThis paper illustrates two research methods infrequently used, SPI and videography, positioning both as valuable tools for opportunity identification.
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Areola, Phd HSG, Eunice Mareth Querol, Irvin Perono, and Joan Camille Ilagan. "The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors." Journal of Sustainable Community Development (JSCD) 4, no. 1 (May 31, 2022): 30–39. http://dx.doi.org/10.32924/jscd.v4i1.66.
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Sustainable consumption has continuously become a trend in the behavior of consumers over the recent decades due to drastic changes in technological advancement, economic development, and population growth on a global scale. This research aimed to establish the relationship among the dimensions of sustainable purchase behavior of the Gen Z living in Metro Manila, Philippines. Multiple regression analysis was used to establish the psychological factors of Generation Z's overall sustainable purchase behavior. Findings revealed that the Perceived Knowledge About Sustainability Issues (PKSI), Attitude Towards Sustainable Purchasing Behavior (ATS), Sustainable Purchase Behavior (SPB), Spirituality (SP), Perceived Consumer Effectiveness (PCE), Drive for Environmental Responsibility (DER), and Perceived Marketplace Influence (PMI) dimensions were positively correlated among each dimensions.
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Hackley, Rungpaka Amy, and Chris Hackley. "How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals." Qualitative Market Research: An International Journal 18, no. 4 (September 14, 2015): 427–41. http://dx.doi.org/10.1108/qmr-08-2014-0073.
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Purpose – The purpose of this paper is to contribute to a more nuanced understanding of Asian consumer culture by exploring how hungry ghost death ritual in the Buddhist world reconciles spiritual asceticism and materialism. Design/methodology/approach – This is an interpretive study that incorporates elements of visual semiotics, ethnography and qualitative data analysis. The native-speaking first author interviewed local ritual leaders of the Pee Ta Khon festival in Dansai, Thailand, while both authors witnessed examples of other Buddhist death rituals in Thailand and visited temples and markets selling death ritual paraphernalia. Data include translated semi-structured interview transcripts, field notes, photographs and videos, the personal introspection of the first author and also news articles and website information. Findings – The paper reveals how hungry ghost death ritual resolves cultural contradictions by connecting materialism and spirituality through consumption practices of carnival celebration with feasting, music, drinking, costumes and spirit offerings of symbols of material wealth, such as paper money and branded goods. Research limitations/implications – Further research in the form of full ethnographic studies of the same and other rituals would add additional detail and depth to the understanding of the ritual in Asian consumer culture. Originality/value – The paper extends existing qualitative consumer research into death ritual into a new area and sheds light on the way managers must locate Asian marketing initiatives within distinctively local contexts.
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Salam, Muhammad Talha, Nazlida Muhamad, and Vai Shiem Leong. "Measuring religiosity among Muslim consumers: observations and recommendations." Journal of Islamic Marketing 10, no. 2 (June 10, 2019): 633–52. http://dx.doi.org/10.1108/jima-02-2018-0038.
Повний текст джерелаАнотація:
Purpose Research on Muslim consumers has increasingly highlighted the significance of measuring religiosity. However, there is an apparent lack of uniformity in measuring religiosity across literature on Muslim consumer research. This paper aims to critically review the approaches used to measure religiosity in existing research on Muslim consumers. Design/methodology/approach This paper reviewed 39 studies selected from the Journal of Islamic Marketing from 2010 to 2017. Based on critical reviews of these studies on Muslim consumers, a number of observations and recommendations were made on approaches to measure religiosity. Findings Evident influence of religiosity on Muslim consumers was observed across the spectrum of the reviewed studies. The main issues in selecting the measures of religiosity include limited discussion on rationalizing the choice of a particular measure of religiosity and little consideration of the Islamic context. Research limitations/implications Based on the review, it is recommended that the process of searching, selecting and adopting a particular religiosity construct should be rationalized based on Islamic context. Adoption of Western scales should be done carefully with expert reviews. Also, researchers may consider using Islamic religiosity constructs and alternative measures such as qualitative measures of religiosity and spirituality-based constructs. Originality/value As Muslim consumer research is gaining momentum, this paper presents a critical review of the important aspect of measuring religiosity among Muslim consumers. The critical review and recommendations in this paper offer a much-needed theoretical clarity on selecting and using religiosity measures.
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Spinelli, Gabriella, Holly Nelson-Becker, and Roberta Ligossi. "Consumer Competence Strategies, Spiritually Inspired Core Values and Locus of Control: What Are the Links?" Sustainability 11, no. 17 (September 2, 2019): 4787. http://dx.doi.org/10.3390/su11174787.
Повний текст джерелаАнотація:
Ethical consumption has increased as a result of a more pressing environmental agenda, allowing consumers to assert their core values through marketplace decisions. The progressive secularisation of society has opened a gap on how religion and spirituality, defined in this paper as constructs that underpin core values, affect individuals through their consumption choices. An exploratory approach was taken in this research to investigate how consumers negotiate their daily shopping habits, whether they align with or diverge from their religious or secular core values, and whether an internal or external locus of control (LoC) was demonstrated. This qualitative study used the theory of reasoned action and applied an interpretative paradigm, being most interested in the lived experience of the 25 participants. They were recruited from religious, spiritual, and secular backgrounds, following a purposeful sampling strategy. The participants kept a 2-week daily diary detailing spending decisions and were interviewed, also to provide the opportunity to discuss their diary entries. Findings reveal the direction of linkage between constructs such as core values, LoC orientation and Consumer Competence strategies. The study also revealed how religious participants were subject to a moral dualism that at times created dissonance between their core values and their consumer behaviour.
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Erofeeva, Elena. "Spiritual Indifference as a Result of the Ideology and Practice of the Consumer Society." Ideas and Ideals 14, no. 3-2 (September 29, 2022): 351–73. http://dx.doi.org/10.17212/2075-0862-2022-14.3.2-351-373.
Повний текст джерелаАнотація:
The article presents an analysis of the development of the consumer society and its main features of manifestation at the present time. It is noted that the formation of consumer relations is due to the development of the ideas and practices of capitalism, which led, firstly, to economic and technical development, manifested in the growth of incomes of the population; blurring of boundaries between social classes; individualization and a sharp increase in the diversity of consumption. Secondly, the development of the desire to increase capital, social privileges, improve one’s own social status through the consumed products of production. Thirdly, the formation of a culture of behavior based on individual tastes, desires and values of people. The consumer society is analyzed from the standpoint of psychological, sociological and philosophical approaches, since the process of consumption of a modern person goes far beyond the purely economic framework and reflects not just the satisfaction of physical and physiological needs, but determines the psychological and socio-moral aspects of human life. It is shown that the traditions of the modern consumer society influence the formation of people’s spiritual indifference to each other. Under the influence of the ideology and practices of the consumer society, there is a shift in the hierarchy of human needs, which leads to a corresponding deformation of value systems. A person, striving to meet new social standards, ideals, patterns of consumer behavior, loses the traditional worldview, focused on society. Through consumed things, a person seeks to find self-expression, self-realization, gain social status and prestige. Such human qualities as compassion, kindness, respect, spirituality are deformed. This loss causes a spiritual and moral crisis, leading to the formation of spiritual indifference of a person to a person. Indifference, in turn, leads to social detachment, which contributes to the formation of a sense of disunity between people, to the alienation of people from each other and from oneself as a social being.
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Vitell, Scott, Encarnación Ramos-Hidalgo, and Carlos Rodríguez-Rad. "A Spanish perspective on the impact on religiosity and spirituality on consumer ethics." International Journal of Consumer Studies 42, no. 6 (November 2018): 675–86. http://dx.doi.org/10.1111/ijcs.12438.
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Sardana, Deepak, Narain Gupta, and Piyush Sharma. "Spirituality and religiosity at the junction of consumerism: Exploring consumer preference for spiritual brands." International Journal of Consumer Studies 42, no. 6 (November 2018): 724–35. http://dx.doi.org/10.1111/ijcs.12467.
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Johnston, Jay. "The body in wellbeing spirituality: self, spirit beings and the politics of difference." Scripta Instituti Donneriani Aboensis 23 (January 1, 2011): 174–85. http://dx.doi.org/10.30674/scripta.67385.
Повний текст джерелаАнотація:
New religious movements of the nineteenth century—notably the Theosophical Society and Spiritualism—endowed western culture with an energetic concept of the self: that is, with a model of the body that proposed the individual to be constituted by a ‘spiritual’ or subtle substance. This model of the body—the subtle body—was not new to western esoteric traditions, however, its presentation at this time melded with subtle body schemes from Hindu traditions (primarily Yoga traditions) and provided the groundwork for the popularisation of a concept of the body and self as being comprised of an energetic anatomy. This model of the self has continued unabated into contemporary consumer culture and underpins the vast majority of mind–body concepts in Complementary and Alternative Medical (CAM) practices. This article is concerned with the subtle body models currently found in Wellbeing Spirituality healing modalities. In particular, it considers their ontological and metaphysical propositions with regard to an ethics of difference: both energetic and cultural. Therefore, two distinct types of discourse will be examined and discussed: that of popular culture and that of Continental philosophy (especially feminist and poststructural). Both provide methods for understanding the enduring popularity of subtle body concepts of the self and the challenging ethical relations that the model presupposes.
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Kriaučiūnaitė-Lazauskienė, Gintarė. "Religion as a way of branding in the age of consumerism." Contemporary Research on Organization Management and Administration 6, no. 1 (June 30, 2018): 90–101. http://dx.doi.org/10.33605/croma-012018-008.
Повний текст джерелаАнотація:
Purpose – taking into account, that consumption of spirituality and more precisely brand religion in development of the market has been well acknowledged as well as it has been largely abandoned in secular consumer society. The aim of this paper is to explore the theoretical concept of this phenomenon and search for the answers in regards the symbolic brands and fiddled in religious rhetoric to build a narrative tradition for example the symbolic brand, and establish a community of loyal followers, which sticks strong. How do people adjust their religious and spiritual beliefs and practices in such a society? What are the limits to marketing and branding religious and spiritual goods and practices? Design/methodology/approach– the research implements a qualitative exploratory approach using cases of symbolic brands. It explores the causes of religious consumer society and the most common personal adjustments (quality expectations, syncretism, religious shopping) and organizational answers (marketing and branding strategies the theoretical concept of consumer ambiguity and its influence on affect. Our goal is not to test any theory, nor to apply the scheme to any particular phenomenon. Rather, we show that very different ideas and examples about, as branding of religion, quasi-religions, religious-secular competition could be combined into one conceptual scheme. Finding – the research demonstrates the limitations and difficulties for religious marketing and branding. In fact, religious marketing and branding may not be accepted by the organizations’ members and/or by the public in general. Finally, marketing and branding may stumble upon the difficulty that transcendent claims are increasingly difficult to sustain in modern societies. Research limitations/implications – it is acknowledged that the current research is limited by its exploratory nature, however, it highlights that consumer’s search of religion in brands should not always be viewed as negative and provides important insights into the consumption of spirituality and the pursue of the meaning in the life. Practical implications – First, consumption of spirituality in marketing has been poorly researched in recent times. The current research found that individuals did embrace the market in this area and enjoyed the symbolic meaning in branding inherent in many of the products/services on offer. Second, has been niggardly studied in societies in which brand community flourishes. The current research has contributed to this literature through findings, which reveal that we see that modernization creates rules according to which individuals have the right to choose, gives them the resources be able to make choices, and provides representations and values that legitimate religious consumer behavior or new open space for new believing systems. Originality/Value – the theme and the research are not very popular among marketing and sociology researchers and the dangerous of these specific belonging and loyalty to certain brand as religion- still not discovered what an output it will provide to society. Keywords: branding, religion, society, symbols, believes. JEL classification: Z12 - Religion D12 - Consumer Economics: Empirical Analysis
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Jones, L. "A Thirst for God or Consumer Spirituality? Cultivating Disciplined Practices of Being Engaged by God." Modern Theology 13, no. 1 (January 1997): 3–28. http://dx.doi.org/10.1111/1468-0025.00029.
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Szabó, Sára, Viktória Szente, Zoltán Szakály, and András Nábrádi. "Consumer approach of health and ayurveda." Applied Studies in Agribusiness and Commerce 8, no. 2-3 (September 30, 2014): 113–18. http://dx.doi.org/10.19041/apstract/2014/2-3/14.
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The aim of this study was to explore the differences of health interpretation between people with ayurvedic approach and non ayurvedic but health conscious approach. While Ayurveda has a holistic approach to health, the European medicine focuses on its physical aspects (bio-medicinal model). Although theoretically a complex interpretation of health (bio-psycho-social model) is the most accepted in Hungary, we examined whether it prevails on a practical level. We carried out a representative survey (N=1000) to examine the health-related knowledge and behaviour of the Hungarian population. To achieve deeper understanding of the subject, we carried out two focus group discussions. We selected health conscious people in the first group and ayurvedic oriented people in the second group to compare their attitudes towards health. The results showed that the majority of the Hungarian population (83,2%) have recognised that health is more than a bio-medicinal approach, it is built up of physical, psychological, mental and social factors, but in most cases we found huge gaps between recognition and action. During discussions the ayurvedic oriented group construed an interpretation that contained all the five health dimensions of WHO and mentioned spirituality as an additional dimension, while the health conscious group mainly emphasized physical health. We also asked the participants about their own health behaviour and found the same pattern. It can be stated that the Hungarian population theoretically admits an integrative model of health but it does not appear in their health behaviour. It seems that ayurvedic orientation contributes to bringing knowledge to practice. Ayurvedic oriented people have a more complex interpretation of health and are willing to do more for their health, so they are a good target group for prevention campaigns and health care services. It also suggests that the spread of ayurvedic approach could contribute to better health behaviour in Hungary.
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Juniartha, Made G. "PRAKTIK SPIRITUAL SEBAGAI KOMODITI SOSIAL DALAM ERA GLOBALISASI." Widya Genitri : Jurnal Ilmiah Pendidikan, Agama dan Kebudayaan Hindu 11, no. 1 (July 1, 2020): 29–43. http://dx.doi.org/10.36417/widyagenitri.v11i1.346.
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ABSTRAK
Praktik spiritual menjadi sebuah jalan yang dapat meningkatkan kesadaran seseorang terhadap dirinya, kemampuan penerimaan diri dan orang lain serta kepuasan hidup secara menyeluruh. Memang inti agama adalah spiritualitas, tetapi spiritualitas sendiri bukanlah agama. Globalisasi telah mengubah cara pandang orang dalam menghadapi berbagai hal, termasuk dalam hal spiritual. Perubahan itu dialami oleh semua agama seiring pertumbuhan dan perkembangan praktik-praktik spiritual. Ketika praktik-praktik spiritual yang semula menjadi hal yang sakral, namun hadirnya era Globalisasi memberikan pemaknaan yang tidak bisa dijadikan sebagai acuan yang pasti. Tidak mampu lagi manusia membedakan mana yang profan dan sakral, mana yang tidak dalam dan dangkal, karena semua hadir dalam ruang yang campur aduk, tidak hanya dalam budaya, hiburan, pendidikan bahkan nilai-nilainya dan agama pun mengalami komodifikasi. Perkembangan spiritual yang begitu pesat tidak terlepas dari permintaan konsumen dan berbagai dukungan publikasi baik melalui media cetak maupun elektronik.
Kata kunci: praktik spiritual, komoditi sosial dan globalisasi
ABSTRACT
Spiritual practice becomes a path that can increase one's awareness of himself, the ability to accept oneself and others as well as overall life satisfaction. Indeed the core of religion is spirituality, but spirituality itself is not religion. Globalization has changed the way people look at dealing with various things, including in spiritual matters. This change is experienced by all religions as the growth and development of spiritual practices. When the spiritual practices that were originally sacred, the presence of the Globalization era gives a meaning that cannot be used as a definite reference. Humans are no longer able to distinguish between profane and sacred, which are not deep and shallow, because all are present in a mixed space, not only in culture, entertainment, education, even values and religion are experiencing commodification. The rapid spiritual development is inseparable from consumer demand and various support for publications both through print and electronic media.
Keywords: spiritual practices, social commodities and globalization
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Fan, Kuo-Kuang, and Xue-Hui Li. "Taking Lacquer as a Mirror, Expressing Morality via Implements: A Study of Confucian Ritual Spirituality and the Concept of Consumption in the Ming and Qing Dynasties." Religions 11, no. 9 (September 1, 2020): 447. http://dx.doi.org/10.3390/rel11090447.
Повний текст джерелаАнотація:
The periods of the Ming and Qing dynasties featured prosperous socioeconomic development; the development of industrial, commercial, and manufacturing production; and active urban consumer behavior with great advocacy for the doctrines of Confucius and Mencius in the imperial court, and extensive promotion of refined elegance of benevolence, righteousness, ritual, and wisdom among the public. Under the influence of such an objective environment, lacquerware, as China’s most ancient traditional form of artwork, also functioned as significant historical evidence for the development of the urban handicraft industry. Assuming a social role between ritual items and daily items, the development of lacquer arts was closely bound up with Confucian ritual spirituality. Based on relevant cultural relic data and documents in the literature, this study takes lacquer as a mirror with regard to the progress of the trend of lacquer culture and lacquer art during the Ming and Qing dynasties as the clue, and analyzes the embodied features of lacquer art design function, modeling, and themes to discuss the influence of Confucian ritual spirituality on social consumption.
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Kroløkke, Charlotte, Elizabeth Dickinson, and Karen A. Foss. "The placenta economy: From trashed to treasured bio-products." European Journal of Women's Studies 25, no. 2 (November 17, 2016): 138–53. http://dx.doi.org/10.1177/1350506816679004.
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This article examines the human placenta not only as a scientific, medical and biological entity but as a consumer bio-product. In the emergent placenta economy, the human placenta is exchanged and gains potentiality as food, medicine and cosmetics. Drawing on empirical research from the United States, the United Kingdom, Denmark and Japan, the authors use feminist cultural analysis and consumer theories to discuss how the placenta is exchanged and gains commodity status as a medical supplement, smoothie, pill and anti-ageing lotion. Placenta preparers and new mothers cite medical properties and spirituality as reasons for eating or encapsulating the placenta, reinstating ideas of the liberated good mother. Meanwhile, the cosmetics industry situates the placenta as an extract and hence a commodity, re-naturalizing it as an anti-ageing, rejuvenating and whitening bio-product. The authors conclude that, in the emergent bio-economy, the dichotomy between the inner and the outer body is deconstructed, while the placenta gains clinical and industrial as well as affective value.
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Pinelli, Michele, and Mara Einstein. "Religion, science and secularization: a consumer-centric analysis of religion’s functional obsolescence." Journal of Consumer Marketing 36, no. 5 (August 12, 2019): 582–91. http://dx.doi.org/10.1108/jcm-11-2017-2451.
Повний текст джерелаАнотація:
Purpose This paper aims to offer a marketing perspective to the multidisciplinary debate on whether religion is expanding, declining or resurging in contemporary and allegedly secular society. Specifically, it examines the “secularization hypothesis”, which predicts that religion tends to lose its central role in people’s lives as secular reasoning spreads and scientific knowledge accumulates. Design/methodology/approach Borrowing from psychology literature, the authors identify the psychological and social needs satisfied by religion and in doing so uncover its functions. They then discussed whether religion can be claimed to be functionally obsolete. Findings The authors identified four functions of religion: explanatory, relieving, membership and moral. The content of religious doctrines offers consumers of religion unambiguous knowledge, absolute morality and promises of immortality, immanent justice and centrality in the universe. Religion also provides a social identity, through which people can build meaningful connections with others in the community and with their own history. Originality/value A change in the role of religion would be highly relevant for consumer research because religious ideologies shape consumption practices, social relations, products and brands. The authors observe that the content of religious answers is so well-crafted around human psychology that the explaining, relieving and moral functions of religion have not lost reliability. However, cultural change has weakened religion’s ability to gratify human psychology through social identity and meaningful socialization, which led to the marketization of religion, the rise of spirituality and the intensification of socialization around consumption.
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Dobrovol'skiy, Mikhail. "The Spiritual Ethic and the Spirit of Late Capitalism." Sotsiologicheskoe Obozrenie / Russian Sociological Review 18, no. 4 (2019): 231–62. http://dx.doi.org/10.17323/1728-192x-2019-4-231-262.
Повний текст джерелаАнотація:
The classical Weberian concept of disenchantment with the world has been criticized during the last several decades. However, this paper proceeds from the assumption that today it is possible to find a modern analogue of the protestant ethic, which helps to create a new version of capitalism. It is typical for late, or “liquid”, modernity to create an atmosphere of total uncertainty, which affects both individuals and organizations, in particular in the business sphere. The modern sacralization of the self, embodied in the discourse of New Age spirituality, takes place along with the shrinking of the public space and the expansion of the consumer society. On the one hand, the celebration of self-development helps individuals to deal with the condition of existential insecurity created by late modernity, and to construct a new behavioral ethic, implying an investment in their own personal growth. On the other hand, such an ideology allows business to adapt to the new, chaotic market reality. A “spiritual manager” inspires their staff to be more creative and pro-active. He or she is a visionary who acts not only for profit, but also for the sake of a mission. Thus, if the initial goal of Weberian Protestantism was salvation, modern spirituality concentrates on self-development in a profane reality because the self becomes the only valuable commodity.
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Pawłowska-Jądrzyk, Brygida. "‘Subsequent Spirituality’ and Emotional Kitsch-Spheres in Two Literary Depictions (Irzykowski – Dehnel)." Załącznik Kulturoznawczy ENGLISH EDITION, no. 1 (2019): 69–86. http://dx.doi.org/10.21697/zk.2019ee.01.04.
Повний текст джерелаАнотація:
The author of the article examines a phenomenon associated with a certain – today increasingly common – attitude in life that may be described, in most simple terms, as the marriage of non-authenticity with imitationism. The author focuses her attention on feelings of love (as particularly ‘acute’ and, at the same time, probably most mythologized), or rather on their literary depiction, which allows for an accurate diagnosis of the sensitivity typical of a consumer society obsessed with money, subject to the dictates of mass media and under pressure from the ideals and ideas of pop culture. A diagnosis of this kind comes in the form of Jacek Dehnel’s short story Miłość korepetytora (The Private Tutor’s Love) which, together with three other stories, comprises the volume Balzakiana (Balzaciennes) (2008). The young Polish writer, attempting to diagnose the condition of the Polish society after the political transformation of 1989, makes a conscious reference to the distant tradition of realistic prose from the legacy of Honoré de Balzac. As for the review of the sphere of individual feelings and emotions falsified by various stereotypes and abstract ideas, one can also look to a tradition closer to Dehnel: namely the only novel of Karol Irzykowski entitled Pałuba (The Hag) (1903). The author of the article shows some similarities between the Young Poland concept of ‘successive-world phenomena’ and the contemporary vision of determining the emotional sphere through pop culture templates with the underlying experience of romantic elation. References to the diagnoses of Abraham Moles, Milan Kundera and Hermann Broch allow for highlighting the issues of ‘exaltation as a replacement of spirituality’ and kitsch as ‘our daily aesthetic and morality’.
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Botvar, Pål Ketil. "Alternative Religion – A New Political Cleavage?: An Analysis of Norwegian Survey Data on New Forms of Spirituality." Politics and Religion 2, no. 3 (October 7, 2009): 378–94. http://dx.doi.org/10.1017/s1755048309990228.
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AbstractThe article addresses the relationship between religion and politics, and combines theories on religious change with theories on political cleavages. Empirical evidence is presented from a Norwegian survey of new forms of religiosity and political attitudes. Woodhead and Heelas (2004) have posited the hypothesis that a silent revolution is taking place where (traditional) religion is giving way to what they call “spirituality of life.” This article questioned the assumption that the individualistic and consumer-oriented New Age movement of the 1980s and 1990s has developed into a new religious movement that is concerned with life quality and social questions. According to the literature on political cleavages, certain demands have to be fulfilled before a social divide or a conflict develops into a full political cleavage. With respect to alternative religion, the empirical analysis reveals that the main obstacle is related to the lack of a collective ideological platform.
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Larson, Ronald B. "Examining prospective buyer attitudes toward four food product traits." British Food Journal 121, no. 8 (August 5, 2019): 1936–50. http://dx.doi.org/10.1108/bfj-10-2018-0654.
Повний текст джерелаАнотація:
Purpose Socio-demographic control variables are added to food attitude analyses to improve the understanding of consumer preferences. However, socio-demographics can provide an incomplete picture of prospective buyers. Including other variables in a food analysis may offer businesses, researchers and policymakers more insights into consumer food preferences. The paper aims to discuss these issues. Design/methodology/approach An internet survey of 725 adults in the USA was used to examine interest in four food traits that may be included in marketing claims: antibiotic-free meat, Humanely-raised meat, produce that could be traced back to the farm and gluten-free food. Besides standard socio-demographics, environmental preferences, impulsive buying, religiosity, spirituality, privacy concerns and social desirability bias (SDB) measures were used to predict buyer interest. Findings Some standard socio-demographics (e.g. gender, age and income), green attitudes, impulsive traits and concern for information privacy were associated with preferences for three of the food attributes. These linkages can help define useful segments. The results for the fourth food trait, gluten-free, should generate additional medical research. In addition, the SDB measure was significant, suggesting that social norms may favour these traits. Originality/value The four food traits studied in this research appear to be growing in the market and have had limited attention in prior research. Many of the independent variables (e.g. green attitudes, impulsive traits, privacy concerns) included in the models provided more information about consumer preferences and may be helpful in other food studies. The findings on gluten-free products should receive further study.
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Redden, Guy. "Religion, cultural studies and New Age sacralization of everyday life." European Journal of Cultural Studies 14, no. 6 (December 2011): 649–63. http://dx.doi.org/10.1177/1367549411419977.
Повний текст джерелаАнотація:
Through an interpretation of New Age spirituality, this article is concerned with how cultural studies – as a discipline that emerged in the shadow of secularization theory – can be involved in the reappraisal of religion. At once part consumer culture and part counterculture, the New Age is something of a conundrum that raises alluring questions about social and cultural change. In the name of re-enchantment and taking back control of one’s life through inner spiritual power, it appears to be aimed precisely at those forces of social rationalization that are seen to engender secularization. The piece suggests that such emergent religious movements not only challenge us to rethink the frameworks through which religion has been conceptualized, but that they provide multiple possibilities for the examination of the sacred in light of cultural studies’ disciplinary concerns with contemporary sociocultural dynamics, in particular as they are experienced within the ambit of everyday life.
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Gallarza, Martina G., Francisco Arteaga-Moreno, Giacomo Del Chiappa, and Irene Gil-Saura. "Intrinsic value dimensions and the value-satisfaction-loyalty chain: a causal model for services." Journal of Services Marketing 30, no. 2 (April 11, 2016): 165–85. http://dx.doi.org/10.1108/jsm-07-2014-0241.
Повний текст джерелаАнотація:
Purpose Within the abundant and not always unanimous body or research on conceptual and methodological approaches to consumer value in services, there are two areas of relative consensus: the multidimensional nature of value (intra-variable approach) and the existence of causal relations with other constructs (inter-variable approach). This work aims to contribute additional knowledge in both areas, with a joint approach in a structural model tested for hospitality services. Design/methodology/approach The study proposes four scales of intrinsic values (entertainment, aesthetics, ethics and spirituality as relaxation), based on Holbrook’s (1999) value typology, and a casual model to be used to measure the relationships between these four values and overall perceived value, satisfaction and loyalty. The model is tested with PLS on a sample of 585 hotel guests on the island of Sardinia (Italy). Findings The psychometric properties of all four value scales, created ad hoc, are tested and approved. Results on the causal model show contrasted links on the intra-variable approach, entertainment, aesthetics and spirituality (measured as relaxation), are positive antecedents of perceived value, while the path ethics-overall value is not confirmed. The value–satisfaction–loyalty chain is fully confirmed, with strong linkages. Research limitations/implications The authors acknowledge the use of a convenience sample, of mainly leisure tourists. Practical implications The implications for managers are derived on the need of considering extra drivers (intrinsic and therefore fully experiential) of satisfaction and loyalty. Originality/value Research on value has been qualified as not univocal and controversial. This study adds knowledge on the use of four less common value types (intrinsic ones) and sheds light on their nature as antecedents of the well-known value–satisfaction–loyalty chain.
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Eglem, Elisabeth. "Alternative medicine in Paris and Rio de Janeiro: a study on transformative health experiences." Saúde e Sociedade 23, no. 2 (June 2014): 404–17. http://dx.doi.org/10.1590/s0104-12902014000200005.
Повний текст джерелаАнотація:
The purpose of this paper is to explore the practice of alternative medicine as an experience capable of modifying the very perception of the body and body feeling, based in a two-field research in France (Paris) and Brazil (Rio de Janeiro). In this research, the resort to alternative medicines was considered as urban practice and a possible response to emotional needs, beyond the curative specificities of these medicines. The two countries were chosen for their supposed complementarity concerning the perception of spirituality and therefore, the perception of holistic health concepts. The study relies on an inductive approach and a qualitative methodology: introspective interviews with consumers and professionals, as well as participant observations. After a review of the theoretical aspects on the subject — concepts related to health, alternative medicine, transformative experience —, empirical results are presented. They show that the experience of alternative medicine tends to modify body perception, understood as how individuals define their own body. It also tends to modify body internal feeling, literally how people feel their body. The second conclusion that can be drawn from our study is that, beyond cultural specificities, some similarities appear in the way the practice of alternative medicine impacts on body perception and individual values. In that sense, alternative medicine practices in big urban centers appear to be related to a global consumer culture. However, alternative health behaviors rely on a subjective quest of sense which can be expressed through a variety of practices related to better health, not necessarily involving consumption.
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Kuttan, Sanjay. "Haiku Seven Gastronomicity." Southeast Asian Review of English 59, no. 2 (January 2, 2023): 138–39. http://dx.doi.org/10.22452/sare.vol59no2.13.
Повний текст джерелаАнотація:
Haiku is an unrhymed verse form of Japanese origin having three lines containing usually five, seven, and five syllables respectively, a poem in this form usually having a seasonal reference. I have always been searching for new ways to express myself and my recent collection of Haiku in ‘In One Breath’ was published in 2022. I chose to do seven Haiku to capture the various foods I enjoy covering a myriad of cuisines that reflect a very multicultural Singapore with multinational presence. Not that I am numerologist, but the number seven was particularly interesting because it consisted of the union of the physical (number 4) with the spiritual (number 3), and in Pythagorean numerology the number 7 means spirituality. Furthermore, as an early prime number in the series of positive integers, the number seven has also greatly symbolic associations in religion, mythology, superstition, philosophy and now in poetry as it reflects both the physical and spiritual nature of food. Food that unites and reunites relationships, always prepared with love and respect for the origins of the recipe and respect for the consumer as it becomes one with the body that enjoys its nourishment and teases the senses.
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Narendra, N., P. Suman, S. K. Indira, Brijesh Singh, and Jessy Nair. "Spiritual Gurus’ Influence on the Customer Purchase Intention of FMCG Products Endorsed by Them." Shanlax International Journal of Management 9, S1-Feb (February 25, 2022): 7–20. http://dx.doi.org/10.34293/management.v9is1.4843.
Повний текст джерелаАнотація:
In recent times people have started focusing more on healthy and purposeful lifestyle. People have started yoga and meditation and started following spiritual gurus. Many people are looking for a spiritually transforming experience that influences many facets of their consumer behavior. This has given rise to establishment of brands such as Patanjali, Sri Sri Tattva and Isha as there is a lot of affinity by the people towards spirituality and they find a sense of credibility in the products endorsed by spiritual gurus. Spiritual gurus are the new face to the FMCG sector the sale of their products and services are increasing with a rapid pace in India. The product sold by these gurus are so popular that they are giving tough competition to giant MNCs and domestic companies that have been deep-rooted in India for several decades. In this paper, we are trying to analyse the influence of spiritual gurus on the FMCG products endorsed by them on the customer purchase intention. The purpose of this study is to find out the factors that influence the customer purchase intention and to analyse the significance of these factors on customer purchase intention.Data is collected through primary and secondary methods. The research paper attempts to weave through the maze of literature available about the factors influencing the customer purchase intention regarding FMCG products endorsed by spiritual gurus as a part of secondary method of data collection. Primary method was carried out by conducting a survey with the people of all age groups who have either used the products endorsed by spiritual gurus or have an intent to use them in future; they were asked to fill a form which had set of questionnaires. Multiple regression analysis is conducted and the major predictors which greatly influences customer purchase intention are; affordability, purity, personality of the spiritual leader, durability and advertisement. Marketers can use these variables to accurately market the products for the target customers through spiritualism as a context to improve upon their products.