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Chang, Shu-Hao, Wen-Hai Chih, Dah-Kwei Liou, and Yu-Ting Yang. "The mediation of cognitive attitude for online shopping." Information Technology & People 29, no. 3 (August 1, 2016): 618–46. http://dx.doi.org/10.1108/itp-08-2014-0172.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper is to explore the relationships among intrinsic motivation, extrinsic motivation, flow, cognitive attitudes, perceived satisfaction, and purchase intention of consumers’ online shopping from a cognitive attitudes perspective. This study collected data from consumers having bought goods on the e-shopping platform. Design/methodology/approach – This study adopted online questionnaire through my3q (www.my3q.com) for data collection. This research collected and analyzed 866 samples by using the structural equation modeling for validation of the proposed model. Findings – The results indicated that hedonic value, utilitarian value, security, and privacy significantly affected cognitive attitudes (i.e. cognitive trust and perceived risk). Cognitive attitudes significantly affected perceived satisfaction and purchase intention, respectively. Flow significantly and positively influenced cognitive trust and purchase intentions, respectively. Cognitive trust is the mediators between motivations/flow and perceived satisfaction/purchase intention. Research limitations/implications – Both of intrinsic motivation and extrinsic motivation can reflect the cognitive and conscious plan of an individual for a particular task. The cognitive trust and perceived risk are partial mediator and full mediator in the model, respectively. Hedonic value, utilitarian value, security, privacy, and flow all affect the individual’s perceived satisfaction and purchase intention through cognitive trust and perceived risk in the context of online shopping. Cognitive trust is a full mediator of the effects of privacy on purchase intention. It indicates that consumers must fully trust the website to ensure that the information provided by consumers in the transaction will not spread out for the protection of personal privacy. Practical implications – This study aimed to assist the marketing personnel of the EC industry to examine the key influential factors of consumers’ purchase satisfactions and purchase intentions. The results of this study indicated that cognitive trust is the foundation for gaining and retaining customers. The classification of consumer motivations facilitates the understanding of consumers’ demands and accurate interpretation of consumers’ needs. The main influential factor of cognitive trust is utilitarian value. Therefore, this study states that the primary intrinsic motivation of online shopping for most consumers is utilitarian value (e.g. saving time, the cost of searching for the appropriate products, and increasing purchasing efficiency). Social implications – Websites should strengthen the quality and quantity of product information. In addition, websites should provide a dynamic presentation of the product by presenting in various forms (multimedia and text description) about product-related information in order to increase consumers’ hedonic value. For the aspects of security and privacy, websites should provide consumers with reliable safety features, such as secure socket layer or digital signature, smooth communication channel (specific phone services and e-mail address), and consumer’s privacy statements. Finally, web design should meet with the consumer experience model in order to make the website easy to use and order the purchase from the website directly. Websites should also increase the fluency and positive experience of consumers and improve the interaction of a website. Meanwhile, websites need to feedback the consumer problem instantly and provide customized information in order to increase the chance of interaction between the consumers and the website. Originality/value – Relevant studies have explored online shopping from various perspectives, but few studies have examined consumers’ cognitive attitudes toward websites from the consumer motivation perspective. Thus, this study focussed on the influences of consumers’ intrinsic and extrinsic motivations (e.g. hedonic value, utilitarian value, security, and privacy) on their cognitive attitudes toward websites. In addition, with the rapid development of the internet in recent years, internet users’ online flow experiences have gained increased attention. The creation of attractive consumption conditions is vital for website managers to provide consumers with flow experiences. Therefore, this study included consumers’ flow in the proposed model.
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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." International Journal of Virtual Communities and Social Networking 6, no. 2 (April 2014): 49–59. http://dx.doi.org/10.4018/ijvcsn.2014040104.
Повний текст джерелаАнотація:
Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services & Offers, Ease of Use (Usability) and Concerns & Issues. Services & Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers play a vital role as an attracting force to influence consumers in their purchasing decision. Ease of Use (Usability) is redefined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors (Sutcliffe, 2002). The perceived usefulness and perceived ease of use are the two main factors on which usability counts. The quality of the website is also determined by its usability i.e. the perceived usefulness and perceived ease of use to the customer. Concerns & Issues: The eradication of trust in Internet commerce applications may cause prudent business operators and clients to forgo use of the Internet for now and revert back to traditional methods of doing business. This loss of trust is being fueled by continued stories of hacker attacks on e-commerce sites and consumer data privacy abuse. Credibility can be defined as believability. Credible information is believable information. In discussing the credibility of an e-commerce site we will aim at the reliability of the information given about the products and services. The following study aims at analyzing the website attractiveness factors of Concerns & Issues, Services & Offers and Ease of Use (Usability) influencing the consumer purchasing decision. It also aims at finding the importance of these afro mentioned variables in attracting and winning over the consumer in the highly competitive Internet marketplace. A survey of focus group of participants who were regular users of E-commerce websites like E-Bay, Yebhi, and Snapdeal etc. helped in creating a web management score.
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Swasty, Wirania, and Andreas Rio Adriyanto. "Does Color Matter on Web User Interface Design." CommIT (Communication and Information Technology) Journal 11, no. 1 (August 1, 2017): 17. http://dx.doi.org/10.21512/commit.v11i1.2088.
Повний текст джерелаАнотація:
Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
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Kelley, James B., and Dana L. Alden. "Online brand community: through the eyes of Self-Determination Theory." Internet Research 26, no. 4 (August 1, 2016): 790–808. http://dx.doi.org/10.1108/intr-01-2015-0017.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper to use Self-Determination Theory (SDT) to explain the online brand community (OBC) identity internalization process through brand website interactivity. Secondary purpose of the research is to explore the role of several individual difference factors and brand-specific constructs in predicting brand website interactivity. Design/methodology/approach – This study proposes the OBC motivation development continuum of brand website interactivity. Thus, a national panel was collected by a reputable online survey firm and a structural equation model was used to test the proposed model. Findings – The authors examined four brand-related antecedents and mediators (brand engagement in self-concept, susceptibility of normative influence, opinion leadership, and consumer innovativeness) and found evidence of the differing roles that brand engagement in self-concept and purposive motives play as mediators to brand website interactivity. Practical implications – Marketing managers can use the proposed model as a useful tool for understanding ways to target and motivate segment specific consumers in ways that will increase the effectiveness of managers’ OBC building strategies. Originality/value – This study utilized SDT to explain the internalization process of brand website interactivity. Further, several individual difference factors were explored as antecedents and mediators of brand website interactivity.
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FITRI, FATHARANI AGHNIA, and HEPPY MILLANYANI. "THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON IMPULSE BUYING IN THE PANDEMIC TIME (CASE STUDY ON SHOPEE USER IN GREATER JAKARTA)." International Journal of Social Sciences and Management Review 05, no. 03 (2022): 158–65. http://dx.doi.org/10.37602/ijssmr.2022.5312.
Повний текст джерелаАнотація:
Online shopping has become a habit for many people, especially during the pandemic that occurred in Indonesia. In the current state of the Covid-19 pandemic, consumer impulse buying is a concern at a time of economic and social change. Shopee as an online store provider for its users must first identify the characteristics of consumers who will use and transact at Shopee because basically, the characteristics of consumers are different for each individual. This study aims to see how much the influence of three dimensions of consumer traits and four dimensions of situational factors on impulse buying on e-commerce Shopee by using multiple linear regression analysis and the number of respondents is 397 Shopee users in Greater Jakarta. The findings of this study reveal that the variables Impulse Buying Tendency (IBT), Shopping Enjoyment Tendency (SET), Materialism (MT), Persons Situation (PS), Website Quality (WQ), Motivational Activities by Retailer (MAR), and Product Attributes (PA) simultaneously have an effect on impulsive buying on Shopee users in Greater Jakarta. While WQ and PA partially have no effect on impulsive buying on Shopee users in Greater Jakarta.
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Yang, Fiona X. "Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions." Journal of Hospitality & Tourism Research 41, no. 1 (July 27, 2016): 93–127. http://dx.doi.org/10.1177/1096348013515918.
Повний текст джерелаАнотація:
The growth of consumer-generated media (CGM) has promoted the popularity of online knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has drawn much attention in academy and industry, little research has been published addressing the factors influencing eWOM intentions. Using a well-known restaurant review website, Openrice.com, as an example, this study explored three predictors to eWOM intentions in an integrative framework: experience factor (restaurant satisfaction), knowledge sharing factors (egoistic and altruistic needs), and technology acceptance factors (perceived usefulness and perceived ease-of-use). In addition, the moderating role of technology acceptance factors on the relationships between experience/knowledge sharing factors and eWOM intentions were examined. The results of the study indicate that (1) individuals’ altruistic needs trigger positive eWOM, (2) the perceived usefulness of the website has a significant main effect on eWOM intentions, and (3) the perceived usefulness significantly moderates the relationships between satisfaction/egoistic needs and eWOM intentions. The discussions also provide implications and managerial insights for research and practice.
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Alfanur, Farah, and Yasuo Kadono. "EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA." MALAYSIAN E COMMERCE JOURNAL 5, no. 1 (November 16, 2021): 20–28. http://dx.doi.org/10.26480/mecj.01.2021.20.28.
Повний текст джерелаАнотація:
E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.
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Han, Mei, and Arturo Z. Vasquez. "Examination of cyber aggression by adult consumers: ethical framework and drivers." Journal of Information, Communication and Ethics in Society 18, no. 2 (November 23, 2019): 305–19. http://dx.doi.org/10.1108/jices-09-2019-0106.
Повний текст джерелаАнотація:
Purpose The widespread use of information and communication technologies enables consumers to obtain and share information whenever they feel the urge. With the advent of review websites and forums, companies and business owners may find themselves victims of consumer cyber aggression, which can hurt a company badly. This study aims to explore why consumers would engage in cyber aggression against companies, and to that end, it examines consumers’ ethical orientation and other possible drivers of cyber aggression. Design/methodology/approach To examine how ethical orientation affects consumers’ intention to engage in cyber aggression, a scenario-based 2 × 2 (deontological: moral/immoral × teleological: good result/bad result) between-subject experimental design is used. Moreover, 26 possible drivers in related literature are identified and included in a questionnaire administered to 226 college students. Findings The results show that adult consumers’ deontological and teleological evaluations significantly affect their ethical judgment about engaging in cyber aggression, which further impacts their intention to perpetrate an act of cyber aggression. Moreover, the study identifies six factors contributing to cyber aggression engagement as follows: personal aggressiveness, ease of perpetration, internet negativity, personal gains, helping the company and recreation. Originality/value Cyber aggression is generally viewed as interpersonal violence among adolescents. This study views cyber aggression from a different perspective and it is one of the few studies to look at adult consumers’ motivations to engage in cyber aggression against companies. The findings of this study can help firms understand why their customers attack them online, and understanding that will enable businesses to formulate more effective responses to attacks.
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Md Harizan, Siti Haslina. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers." GATR Global Journal of Business Social Sciences Review 6, no. 3 (September 16, 2018): 67–81. http://dx.doi.org/10.35609/gjbssr.2018.6.3(1).
Повний текст джерелаАнотація:
Objective - This paper aims to explain the motivational drives underlying the use of solar energy and to examine the effectiveness of integrated marketing communication tools in the dissemination of solar PV information among household consumers in Malaysia. Methodology/Technique - Data was collected using in-depth interviews, participant observations, and on-site visits to participants' homes. Sixteen private household consumers who were registered with the Sustainable Energy Development Authority Malaysia (SEDA), and who were located in different regions of several states in Malaysia, were selected using purposive and snowball sampling. The data was then transcribed and analyzed by identifying the themes and commonalities of the respondents. Findings - The findings indicate that there are 4 motivating factors that lead to solar PV adoption. Those are: economic, societal well-being, environmental well-being, and knowledge/cognition. The integrated marketing communication tools found to be most effective include mass media (television), electronic media (including social media and websites) and interpersonal sources. Novelty - The study elaborates on the motivations underlying the adoption of solar energy based on the real experiences of solar PV users. The study also assesses the effectiveness of integrated marketing communication tools used by various stakeholders in promoting solar PV systems based on user feedback. Type of Paper - Empirical Keywords: Integrated Marketing Communication; Motivation; Residential; Solar Photovoltaic System; Sustainable Marketing. JEL Classification: M31, O33
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Hidayat, Deddy Rakhmad, and Peridawaty Peridawaty. "ANALISIS FAKTOR-FAKTOR PERILAKU PEMBELIAN ONLINE (E-COMMERCE) KONSUMEN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PALANGKA RAYA." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 64–74. http://dx.doi.org/10.52300/jemba.v1i2.2985.
Повний текст джерелаАнотація:
This study was made to examine the determinants of online buying behavior (e-commerce). Factors such as perceived benefits and risks, psychological factors, hedonic motivation and website design are factors that influence the online buying cunsumer behavior. The research method was carried out using a quantitative approach, with collecting data using a questionnaire as a data collection instrument. The respondents used were 100 FEB UPR students in Palangka Raya. The data analysis technique in this study used multiple linear regression with SPSS software. The Result perceived benefits have a significant effect on Online buying Consumer Behavior is accepted. The perceived risks that is accepted has a significant effect on Online Buying Consumer Behavior is accepted. Hedonic motivations has a significant effect on Online Buying Consumer Behavior is accepted. Psychological factors have a significant effect on Online Buying Consumer Behavior is accepted. Website Design has a significant effect on Online Buying Consumer Behavior is accepted. The variables of perceived benefits, perceived risks, hedonic motivations, psychological factors, and Website design simultaneously have a significant effect on online consumer buying behavior
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Logan, Robert A., Robin J. Nuttall, Susan E. Hazelwood, Jerry C. Parker, Jane C. Johnson, John E. Hewett, and John C. Reid. "Audience motivations to use an arthritis website." Arthritis & Rheumatism 13, no. 5 (October 2000): 320–29. http://dx.doi.org/10.1002/1529-0131(200010)13:5<320::aid-anr12>3.0.co;2-h.
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Azeemi, Naeem Z., Sharmini Enoch, Omar al Basheer, Riktesh Srivastava, Meraj Naem, and Ghassan Al Utaibi. "Predicting Consumer Behavior in A Block Chain To Encourage Chained-Product Shopping." GIS Business 14, no. 6 (December 5, 2019): 838–49. http://dx.doi.org/10.26643/gis.v14i6.15257.
Повний текст джерелаАнотація:
Catalyzed with overwhelming web-enabled on-the-go shopping trends, the understanding of technology- centric behavior of consumers holistically is a key to success. In this work we argue that a right blend of block chain per view can enable a detailed understanding of customers and their motivations. Theconsumer behavior and pre cursors to their motivations are considered for Kingdom of Saudi Arabia (KSA). Although, KSA has the largest and fastest growing Information and Communication Technology (ICT) in the Middle East and the online shopping activities in KSA are increasing rapidly, it is still lagging behind the global development. The four factors – website design quality, perceived trust, perceived convenience and advertisings & promotions were selectedfrom the available literature. A
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Yu, Chen-Wei, Cheng-Min Chao, Che-Fu Chang, Rueg-Juen Chen, Po-Chung Chen, and Yi-Xuan Liu. "Exploring Behavioral Intention to Use a Mobile Health Education Website: An Extension of the UTAUT 2 Model." SAGE Open 11, no. 4 (October 2021): 215824402110557. http://dx.doi.org/10.1177/21582440211055721.
Повний текст джерелаАнотація:
This study developed and empirically tested a model to predict the factors affecting patients’ behavioral intentions to use a mobile health education website. It explored the behavioral intention to use a mobile health education website from the perspective of consumers by extending the Unified Theory of Acceptance and Use of Technology 2 model with the addition of mobile self-efficacy (M-SE), use motivation, and mobile literacy as moderators. For this purpose, variance-based structural equation modeling was used to analyze data collected from a sample of 1,649 patients at a hospital in Taoyuan, Taiwan. Partial least squares regression was used for model and hypothesis testing. The results revealed that (1) performance expectancy, effort expectancy, social influence, facilitating conditions, and habit were key predictors of the behavioral intentions of patients to use a mobile health education website; (2) M-SE had positive associations with effort expectancy; (3) use motivation was a significant determinant of both performance expectancy and effort expectancy; and (4) mobile literacy had a significantly negative moderating effect on the relationship between performance expectancy and behavioral intention. Our findings serve as a reference for the promotion of mobile health education in hospitals.
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Hill, Anne-Marie, Cathy Said, Cathie Sherrington, Keith Hill, Frances Batchelor, Courtney West, Shylie Mackintosh, and Michele Callisaya. "Safe Exercise at Home Website: Keeping Older People Active during COVID-19." Innovation in Aging 4, Supplement_1 (December 1, 2020): 956–57. http://dx.doi.org/10.1093/geroni/igaa057.3497.
Повний текст джерелаАнотація:
Abstract Background Physical distancing restrictions, including recommendations to ‘stay home’ during the COVID-19 pandemic has restricted exercise opportunities for older adults. Our group of academic and clinical physiotherapists and a communications expert identified the need to support safe exercise at home to minimise the impact of these restrictions. The project aimed to develop an online, publicly available resource to support older adults to exercise at home. We met virtually and: a) developed home exercise programs for people at three levels of functional ability; b) developed simple advice about exercising safely, exercise intensity, and staying motivated; and c) reviewed and selected online exercise programs and resources for consumers and health professionals to access. Examples of older adults keeping active during the pandemic were sourced to provide motivation. Website content was made available to download and print to increase accessibility. Modifications were made after consumer and international advisor feedback, the website was endorsed by the Australian Physiotherapy Association. Content is updated as restrictions are modified and in response to feedback received. Google Analytics was used to evaluate website usage. The website was launched on 5 May 2020, 35 days after the group’s initial meeting. In the first 9 weeks of website availability 20,608 users accessed the website, with 14.6% being returning users. There were 27,513 sessions and 74,927 page views. Most users were from Australia (80.74%), followed by Denmark (5.15%) and USA (3.85%) We present this example of the benefits of time-critical collaboration to facilitate rapid translation of evidence into practice.
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Joines, Jessica L., Clifford W. Scherer, and Dietram A. Scheufele. "Exploring motivations for consumer Web use and their implications for e‐commerce." Journal of Consumer Marketing 20, no. 2 (April 1, 2003): 90–108. http://dx.doi.org/10.1108/07363760310464578.
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This study examines the influence of demographic variables and dimensions of motivational factors of two types of consumer Web use: percentage of weekly Web surfing time spent searching for product and service‐related information and online shopping and transactions. It combines data from two sources: a self‐administered survey of 59 undergraduates in an introductory communication course at Cornell University; and a mail/Web survey of 59 New York State residents who had reported subscribing to an online service in a previous mail survey. We found distinctively different patterns of relationships among demographics and motivational factors for the two types of dependent variables. Most importantly, transactional privacy concerns were found to be negatively related to percentage of time spent on product searches and online shopping, while economic motivations had a positive influence. In addition, online shopping was found to be predicted by information motivations, interactive control motivations, and socialization motivations. Implications for Web‐based commerce and advertising are discussed.
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Silvia, Trisna, Zainudin Ismail, and Muhamad Akbar. "ANALISIS KEPUASAN PENGGUNA WEBSITE PERPUSTAKAAN MENGGUNAKAN STRUCTURAL EQUATION MODELLING (SEM)." Jurnal Bina Komputer 1, no. 1 (February 6, 2019): 12–19. http://dx.doi.org/10.33557/binakomputer.v1i1.149.
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The benefits of an internet website will not achieve maximum results if students or lecturers as consumers of the Library website feel dissatisfied with the service. This study aims to test the model that describes the satisfaction of students and lecturers when using the Library website as a supporter face-to-face lecture. This research is based on the method used frequently by the previous researcher that is structural equation modeling (sem). This research was conducted in Perguruantinggi Stie Mura Lubuklinggau. The data of 100 respondents of students Classified from students and lecturer Dect and Structural Equation Modeling used to test the hypotheses of the wesbite library service characteristics, the motivation to use the website and culture using the internet to customer satisfaction.
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Davies, Iain Andrew, and Sabrina Gutsche. "Consumer motivations for mainstream “ethical” consumption." European Journal of Marketing 50, no. 7/8 (July 11, 2016): 1326–47. http://dx.doi.org/10.1108/ejm-11-2015-0795.
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Purpose This paper aims to explore why consumers absorb ethical habits into their daily consumption, despite having little interest or understanding of the ethics they are buying into, by looking at the motivation behind mainstream ethical consumption. Design/methodology/approach Fifty in-depth field interviews at point of purchase capture actual ethical consumption behavior, tied with a progressive-laddering interview technique yields over 400 consumption units of analysis. Findings Ethical attitudes, values and rational information processing have limited veracity for mainstream ethical consumption. Habit and constrained choice, as well as self-gratification, peer influence and an interpretivist understanding of what ethics are being purchased provide the primary drivers for consumption. Research limitations/implications Use of qualitative sampling and analysis limits the generalizability of this paper. However, the quantitative representation of data demonstrates the strength with which motivations were perceived to influence consumption choice. Practical implications Ethical brands which focus on explicit altruistic ethical messaging at the expense of hedonistic messaging, or ambiguous pseudo ethics-as-quality messaging, limit their appeal to mainstream consumers. Retailers, however, benefit from the halo effect of ethical brands in store. Social implications The paper highlights the importance of retailer engagement with ethical products as a precursor to normalizing ethical consumption, and the importance of normative messaging in changing habits. Originality/value The paper provides original robust critique of the current field of ethical consumption and an insight into new theoretical themes of urgent general interest to the field.
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Semuel, Hatane. "ONLINE CONSUMER ANALYSIS OF INDONESIAN TRADITIONAL BATIK PRODUCTS." Jurnal Manajemen dan Kewirausahaan 22, no. 1 (March 30, 2020): 11–20. http://dx.doi.org/10.9744/jmk.22.1.11-20.
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This study aims to understand website user behavior and online shopping behavior intentions through website facilities and to address the problems of Indonesian traditional batik SMEs in carrying out online marketing. Web services are seen from the security, navigation capabilities, and visual appeal of the website. The study was conducted on 150 students and 96 SME batik owners who have positioned themselves as potential consumers. The respondents were asked to visit the Legendabatik.com website and then answer the questionnaire in the google form. The results found that all website facilities have a positive effect on intention to use, only visual appeal has a direct positive effect on online behavioral intentions, while intention to use has a strong positive influence on online behavioral intentions. So website management needs to prioritize the visual appeal to increase online shopping behavior intention
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Gotlieb, Melissa R., and Sadia E. Cheema. "From consumer to producer: motivations, internet use, and political consumerism." Information, Communication & Society 20, no. 4 (July 19, 2016): 570–86. http://dx.doi.org/10.1080/1369118x.2016.1202301.
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Chavez, Luciana, Carla Ruiz, Rafael Curras, and Blanca Hernandez. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective." Sustainability 12, no. 21 (October 22, 2020): 8789. http://dx.doi.org/10.3390/su12218789.
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This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by social media and consumer stickiness, intention to share user-generated content (UGC), and eWOM review adoption.
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Naruetharadhol, Phaninee, Sasichakorn Wongsaichia, Shenying Zhang, Chanchai Phonthanukitithaworn, and Chavis Ketkaew. "Understanding Consumer Buying Intention of E-Commerce Airfares Based on Multivariate Demographic Segmentation: A Multigroup Structural Equation Modeling Approach." Sustainability 14, no. 15 (July 22, 2022): 8997. http://dx.doi.org/10.3390/su14158997.
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The internet offers enormous development opportunities for airline firms and a lot of information for consumers to pick the finest available options. This research aims to study the consumer buying intention of e-commerce airfares in an emerging economy based on the technology acceptance model. This article employed a sample of 3064 respondents at six airports in Thailand. It used cluster analysis (a multivariate analysis approach) to determine two main customer segments and then used a structural equation modeling (SEM) technique utilizing demographic segmentation as a moderator to explain the behaviors of those two segments. The findings demonstrated two customer segments: (1) the older with high and middle-income segment, and (2) the young with low-income segment. The empirical results revealed that price sensitivity and perceived ease of use substantially impacted behavioral intention to use e-commerce airfares in both segments. The users from segment (1) are more likely to look for the fun experience and entertainment value of using e-commerce airfares than those from segment (2). However, perceived usefulness is unlikely to be a vital factor in consumers’ purchasing decisions about using e-commerce airfares. It is recommended that airline companies and online travel agencies should consider perceived ease of use, price sensitivity, and hedonic motivation when implementing e-commerce airline websites for selling tickets.
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Hamilton, Mitchell, Velitchka D. Kaltcheva, and Andrew J. Rohm. "Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions." Journal of Consumer Marketing 33, no. 2 (March 21, 2016): 135–44. http://dx.doi.org/10.1108/jcm-04-2015-1398.
Повний текст джерелаАнотація:
Purpose – The current increase in social media activity related to brand–consumer interactions is progressively influencing the manner in which brands and their customers communicate. Whereas this attention to social media is warranted, researchers and brand managers must also recognize that consumers connect and engage with brands across other communication platforms as well. Accordingly, this study aims to examine brand–consumer interactions taking place across social, online and physical platforms, as well as consumer motives for initiating these brand interactions across various platforms. Design/methodology/approach – A mixed-method approach integrating quantitative and qualitative data was used. We administered a written diary to 102 individuals over a two-month period, in which study participants recorded their motivations and platform use in their interactions with a brand. We evaluated latent-class mixture models for complex data and multi-level latent-class mixture models to identify classes of interactions based on participants’ motivations and platform use as well as customer segments based on the identified motives-by-platform classes. Findings – The findings reveal ten categories of motives for interacting with brands, including promotions and incentives, timely information, product information, engagement, browsing, purchase, customer service, branded content, entertainment, and personalization/exclusivity. Furthermore, six motives-by-platform interaction classes are identified. The findings suggest three consumer segments differentiated by their motives-by-platform profiles. Research limitations/implications – This study adds to past research investigating the motives behind brand–consumer interactions in social media by investigating both social media and non-social media-related interactions, and offering a typology of interaction profiles that considers interaction motives and platform preferences. Practical implications – This study illustrates that consumers are driven to interact with brands based upon the ten motive categories. These motives, in turn, are associated with different platform uses. Thus, it is important for brands to adopt ambidexterity across multiple communication platforms. Originality/value – This research adds to the understanding of brand–consumer interactions conducted on online and offline communication platforms.
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I.Yu., SVINAREV. "TRANSPARENT PIG FARM: CONSUMER EDUCATION." PIG-BREEDING, no. 5 (2021): 4–9. http://dx.doi.org/10.37925/0039-713x-2021-5-4-9.
Повний текст джерелаАнотація:
Over the past 10 to 15 years, there has been a significant change in people's access to information. The need for food producers to understand consumers and their motivation when choosing a product has increased. The article compares consumer preferences in the United States and Russia. Specific examples are used to analyze the difference in the perception of visual information depending on the experience and knowledge of the biological characteristics of pigs. The 9 most relevant issues of educational work, including: environmental protection measures, measures to reduce odors, production in the open air and indoors, fixed or free maintenance of pregnant sows, castration, cutting of tails, grinding of fangs, the practice of using antibiotics, the practice of using growth stimulants, the nature of rapid growth and achieving slaughter condition, animal welfare. The answers to most of the above questions are contained in the information and technical handbook of the Best Available Technologies Intensive Pig Breeding, which was put into effect in the Russian Federation in December 2017. As the main tools for information communication with the consumer, it is proposed to use more actively social networks, company websites on the Internet, television and radio, publications in the press, agrotourism, agricultural classes and agricultural classes in schools.
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Arsil, Poppy, Elton Li, Johan Bruwer, and Graham Lyons. "Exploring consumer motivations towards buying local fresh food products." British Food Journal 116, no. 10 (September 30, 2014): 1533–49. http://dx.doi.org/10.1108/bfj-04-2013-0083.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper is to investigate how consumers from a developing country background such as Indonesia make local fresh food decisions for daily eating. Design/methodology/approach – The use of the means-end chain approach is utilized as a measure of attributes, consequences and values of locally produced products. Findings – For Javanese ethnic group in Indonesia, “save money” and “health benefits” are identified views that motivate consumers purchasing their local foods. Research limitations/implications – Although investigating the largest ethnic groups in Indonesia, the results of this study cannot be generalized to all Indonesian consumers and a larger sample needs to be studied to generalize the results to the wider population of Indonesia. Practical implications – It is better for the Government to promote local food policies that is based on identified motivations of consumers. “Save money” and “health benefits” themes can be used as the central messages for the development of advertising strategies. Originality/value – This study identifies the Javanese motivations for buying local foods and examines the motivation differences between rural and urban locations. This is providing views for the Government and individual businesses use to.
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Putra, Tegar Maulidi, Asep M. Ramdan, and Faizal Mulia. "Analisis E-Service dan Kepercayaan Konsumen terhadap Kepuasan Konsumen Pengguna Website." BUDGETING : Journal of Business, Management and Accounting 1, no. 1 (September 9, 2019): 1–9. http://dx.doi.org/10.31539/budgeting.v1i1.777.
Повний текст джерелаАнотація:
The purpose of this study is to determine the effect of e-service quality and consumer confidence on customer satisfaction. The use of the method in this study is to use a type of sampling included in the sample random sampling and by distributing questionnaires as many as 96 to consumers. The analysis technique used is multiple linear analysis techniques, and for hypothesis testing is a statistical test partial (t test) and simultaneous testing (f test). T test results show that e-service quality (X1) has a significant effect on customer satisfaction, consumer confidence (X2) has a significant effect on customer satisfaction. Based on the F test the probability value sig 0,000 <0.10 which means that together e-service quality (X1) and consumer confidence (X2) significantly influence consumer satisfaction (Y). Conclusion, together e-service quality and consumer trust significantly influence consumer satisfaction
Keywords: E-Service Quality, Consumer Trust, Consumer Satisfaction.
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Budianto, Mahmud, and Nyoman Sri Subawa. "Consumers Intention to Purchase Furniture Product Online in Bali: Using Modified of Technology Acceptance Model (TAM)." Jurnal Manajemen dan Bisnis Performa 19, no. 2 (November 3, 2022): 12–24. http://dx.doi.org/10.29313/performa.v19i2.9486.
Повний текст джерелаАнотація:
The purpose of this study was to determine consumer perceptions of purchasing furniture through an e-commerce platform. The technology acceptance modification was further developed to be proposed in investigating website quality, service perception, and product perception on consumer purchase intention of online furniture items. Trust here acts as a mediator to study its effect on consumer intentions. Meanwhile, the influence of website quality, service perception, and product perception were analyzed for the modified constructs of the technology acceptance model, namely perceived ease of use, and perceived usefulness. 130 respondents were surveyed and analyzed using the Smart PLS technique. The results show that product perception has a positive effect on perceived usefulness and trust. Then the perception of service only has a positive effect on perceptions of usability and perceived ease of use. Website quality also affects trustworthiness and perceived ease of use. Perceived ease of use also impacts perceived usefulness. Meanwhile, Attitude to use has a direct positive effect on perceived usefulness, perceived ease of use, and trust. And lastly, the intention to use is directly influenced by the attitude to use.
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Sypes, Emma, Megan Racey, William Albabish, and Genevieve Newton. "Characterization of Website use Associated with the WhyDairy? School-based Nutrition Education Intervention." Open Nutrition Journal 12, no. 1 (July 31, 2018): 30–39. http://dx.doi.org/10.2174/1874288201812010030.
Повний текст джерелаАнотація:
Background: Despite the known health benefits of dairy products, their daily consumption continues to decline, particularly in pre-adolescents and adolescents. It is therefore of interest to develop effective strategies to increase dairy intake and education in this population. Objective: The objective of this study was to evaluate the use of the web-based component of a school-based dairy nutrition intervention called WhyDairy?. Through analysis of popular website content, traversal paths and timing of website access, we aimed to investigate how students used this website and to identify areas of improvement for future research. Method: Grade 7 students (n=115) in 10 Southwestern Ontario schools received the WhyDairy? intervention, which included three classroom visits and a website that could be voluntarily accessed. Website use data was collected using Google Analytics. The intervention delivered to control schools did not have a website component and is therefore not described in this report. Results: The website was voluntarily accessed by 33.6% of students participating in the intervention. Almost 70% of website visits occurred within two days following a classroom visit. Popular content included games and interactive pages. While there was moderate engagement with the website during the intervention period, there was poor engagement during the follow-up period. Conclusion: The utilization of the WhyDairy? website represents students’ interest in independently furthering their knowledge and student engagement with a web-based component of a dairy nutrition intervention. Future work should investigate students’ motivations for accessing the website and how to encourage prolonged website use.
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Huh, Jisu, and Wonsun Shin. "Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites." International Journal of Pharmaceutical and Healthcare Marketing 9, no. 4 (November 2, 2015): 306–29. http://dx.doi.org/10.1108/ijphm-05-2014-0026.
Повний текст джерелаАнотація:
Purpose – This study aims to investigate pharmaceutical company-sponsored disease information websites that are created and operated by pharmaceutical companies. Without clear indication of the site ownership, these websites look like non-advertising health information websites. Consumers’ responses to pharmaceutical company-sponsored disease information websites were examined in comparison to their responses to typical direct-to-consumer (DTC) drug brand websites. Design/methodology/approach – A field experiment was conducted with a representative sample of US adults. Study subjects were randomly assigned to one of three live websites: pharmaceutical company-sponsored disease information website; DTC brand website with a high level of trust cues; and DTC brand website with a low level of trust cues. After viewing the assigned websites, participants completed an online questionnaire. The questionnaire included measurements for perceived website trust, attitude toward the website, intention to use information, perceived importance of prescription drug information, perceived health, prescription drug use, disposition to trust, prior experience with the website and demographic information. Findings – The pharmaceutical company-sponsored disease information website generated higher website trust and more positive attitude and information use intention than the DTC drug brand websites. The results suggest that company-sponsored disease information websites may present some ethical issues related to website identity information transparency, which seems to inhibit consumers’ persuasion knowledge activation and proper coping responses. Because such websites look like non-advertising health information websites, consumers tend to evaluate them more positively and place higher trust in them than typical DTC drug brand websites with clear advertiser identification. Originality/value – This is the first study examining pharmaceutical company-sponsored disease information websites, a relatively new form of covert DTC online advertising with potential ethical concerns due to the site identity transparency issues. This study’s findings suggest that consumers are likely to be more trusting and receptive of information presented in websites taking the form of a non-advertising health information website than in DTC brand websites.
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Fortes, Nuno, António Carrizo Moreira, and João Saraiva. "Determinants of Consumer Intention to Use Online Gambling Services." International Journal of E-Business Research 12, no. 4 (October 2016): 23–37. http://dx.doi.org/10.4018/ijebr.2016100102.
Повний текст джерелаАнотація:
Online gambling has skyrocketed in recent years. As such, knowing the determinants of consumer usage behavior is crucial in understanding online gambling services. This study has as main objective the construction of an explanatory model of the online gambling services usage behavior, based on the incorporation of perceived risk in the conceptual framework of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The empirical validation of the model was performed by conducting an online survey to a convenience sample of 212 Portuguese online players. Data were processed using the PLS-SEM methodology. The results evidence that performance expectancy, social influence, facilitating conditions, hedonic motivations, price value, habits, as well as perceived risk influence the intention to use online gambling services.
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Hofmann, Bernd, Jörg Zimmermann, Thorsten Schreiner, Stefan Webendörfer, and Matthias Claus. "Evaluation eines online-basierten Motivations- und Dokumentationsprogramms zur Gewichtsreduktion." ASU Arbeitsmedizin Sozialmedizin Umweltmedizin 2022, no. 09 (August 30, 2022): 583–90. http://dx.doi.org/10.17147/asu-1-216981.
Повний текст джерелаАнотація:
Evaluation of an online-based motivation and documentation programme for weight loss. Results of a randomised controlled study Objectives: The objective of the study was to examine whether the use of an online-based motivation and documentation programme leads to weight loss within one year in overweight employees, compared to a control group. Methods: This is a randomised controlled trial conducted from 2018 to 2019 in Ludwigshafen. Members of the intervention and control groups received a measuring tape and a pedometer at the start of the study. Subjects in the intervention group also received access to a website with a motivational programme. At study inclusion, after 6 and 12 months, all study participants received a questionnaire regarding subjective assessment of fitness status, dietary behaviour, and evaluation of the website and pedometer. All study participants also received a monthly newsletter with information on health topics. Results: A total of 279 subjects participated in the study, with information on the primary study endpoint available for 165 (59 %) after 12 months. After 12 months, weight was reduced by 0.73 kg and 1.16 kg in the intervention and control group respectively (mean difference: 0.43 kg; 95% CI: –1.06 kg to 1.92 kg; p = 0.571). Abdominal circumference was reduced by 1.27 cm and 1.74 cm in the intervention and control group respectively (mean difference: 0.47 cm; 95 % CI: –0.96 cm to 1.91 cm; p = 0.521). Regarding subjective assessment of physical activity and dietary behaviour, there were also no statistically significant differences between the groups. Of those who participated in the final survey and, in relation to the website, logged in at least once, the website and pedometer were predominantly rated positively. Conclusions: The study did not show a weight-reducing effect of intervention through the online app. Further studies on digital applications (apps) with adapted or additional functions are needed to evaluate whether they can be a component on the path to desired permanent weight loss in the future. Keywords: randomised controlled trial (RCT) – app – weight loss – fitness
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Phuphisith, Sarunnoud, and Kiyo Kurisu. "Understanding the Determinants and Motivations for Collaborative Consumption in Laundromats." Sustainability 14, no. 19 (September 20, 2022): 11850. http://dx.doi.org/10.3390/su141911850.
Повний текст джерелаАнотація:
A laundromat is a collaborative consumption alternative that is representative of a larger shift toward a sharing economy. The present study aimed to investigate determinants of laundromat use and develop a theoretical model based on the Theory of Planned Behavior to provide insights into consumer intentions regarding laundromats. This study also investigated differences among consumer motivations concerning laundromats in terms of their washing practices and sociodemographics using correspondence analyses. Data were collected from laundromat users. The model results indicated that consumer intentions were driven primarily by attitude, subjective norms, perceived behavioral control, and perceived usefulness. Further group analysis between the respondents only using laundromats and those using laundromats together with other washing choices showed different significant intention determinants. Convenience and speed were the most practical reasons for using laundromats. The correspondence analyses indicated divergent motivations of various customer segments. Our findings could be used to support laundromats and their marketing campaigns by highlighting the uniqueness of their services to gain customers at different segments and also to maintain their existing consumer base.
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Belanche, Daniel, Luis V. Casaló, and Miguel Guinalíu. "Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk." Journal of Retailing and Consumer Services 19, no. 1 (January 2012): 124–32. http://dx.doi.org/10.1016/j.jretconser.2011.11.001.
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Maity, Moutusy. "The Role of Information Quality of a Website." International Journal of Technology and Human Interaction 10, no. 1 (January 2014): 61–82. http://dx.doi.org/10.4018/ijthi.2014010105.
Повний текст джерелаАнотація:
Understanding the nature of information quality in the context of consumer information search on a website is vital for Information Systems as well as for marketing managers who want to use their websites for strategic purposes. This study brings together the Information Systems (IS) Success Model and consumer information search literature to propose and test a comprehensive model investigating information quality, and extends the IS Success Model. Our model tests antecedents to and consequences of information quality of a website. Findings on data collected from 575 respondents reveal that perceived cost and self efficacy (among others) are significant antecedents to information quality. Findings also reveal that information quality significantly affects online WOM and trust, which has implications for managing users on social media as well as on websites. This study adds to the literature on IS and on consumer information search, and offers practical guidelines for managers.
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Tom, Ngui Min Fui. "Crashed! Why Drone Delivery Is Another Tech Idea not Ready to Take Off." International Business Research 13, no. 7 (June 30, 2020): 251. http://dx.doi.org/10.5539/ibr.v13n7p251.
Повний текст джерелаАнотація:
The objective of this study was to examine why drone delivery is another tech idea not ready to take off. Qualitative methods, which involved inductive, exploratory and interpretivism approaches, were used in this conceptual study. The inductive approach was used to generate propositions based on secondary data obtained from journal articles, authorized website contents, and books. On the other hand, exploratory and interpretivism approaches were used to undertake in-depth analysis and to have a complete description and understanding of the factors that shape consumers’ behavioural intentions to use drone food delivery services, respectively. Based on research findings and news related to consumers’ behavioural intentions to use drone delivery services, conceptual frameworks have been proposed to show the four main independent variables, which are functions, hedonic motivation, cognition, and social factors, that affect the dependent variable, which is behavioural intentions of consumers to use drone for food delivery services. Overall, factors that were hindering consumers’ behavioural intentions to use drone food delivery services were consumers’ unfamiliarity and negative perceptions toward drone delivery in that it is unregulated, dangerous, risky, lack of quantified risk assessments, intimidating, related to military and defence, and lengthy in the process to obtain authority’s permission to operate food delivery services by drones. Nevertheless, they may be influenced to use drone delivery if their friends and family were using it.
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Menor-Campos, Antonio, Amalia Hidalgo-Fernández, Salvador Moral-Cuadra, and Tomás López-Guzmán. "Collaborative Tourism: An Analysis of Motivation and Satisfaction in World Heritage Cities. The Case of Córdoba." Mediterranean Journal of Social Sciences 10, no. 2 (March 1, 2019): 161–73. http://dx.doi.org/10.2478/mjss-2019-0033.
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Abstract As other economic sectors, tourism has been affected by the irruption of the new economy. Transportation, accommodation, and other services related to tourism are undergoing great changes. The purpose of this study is to analyze the relationship between motivations, satisfaction and consumer behavior in the people who visit the city of Córdoba and who use the services of the collaborative economy, specifically concerning accommodation. A survey was carried out on a representative sample of tourists who visited Córdoba and who stayed in tourist apartments. Results show a positive influence of the motivations on the consumer behavior, as well as on the satisfaction of the tourists who practice collaborative tourism in the city of Córdoba.
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Tan, Sin Yin, Su Yin Lim, and Soon Fern Yeo. "Online food delivery services: cross-sectional study of consumers’ attitude in Malaysia during and after the COVID-19 pandemic." F1000Research 10 (September 27, 2021): 972. http://dx.doi.org/10.12688/f1000research.73014.1.
Повний текст джерелаАнотація:
Background: During the COVID-19 pandemic, Malaysian consumers were more likely to purchase food online and have it delivered to their doorstep. To stay afloat, many restaurants were pushed to provide online food delivery services (OFDS), and this sector has grown tremendously. However, will the trend persist after the pandemic? This study aims to look into how consumers’ perceptions of OFDS affect their attitude towards them. It investigates the relationship between convenience motivation, perceived ease of use, time-saving orientation and price-saving orientation in terms of future intent to use OFDS. Method: Primary data was collected from 307 respondents in Malaysia using convenience sampling method through an online survey. Respondents’ demographic background was presented statistically in cross tabulation tables to study the ratio comparison implicitly. Consistent Partial Least Square approach and bootstrapping techniques with 5,000 subsamples was employed, with the aid of SmartPLS.V3 software, to identify the significant factors influencing consumers’ continuance intention after the pandemic. Result: Perceived ease of use does not contribute significantly to continuance intention as most consumers have prior online purchase experience. Nevertheless, time-saving orientation has a positive correlation with perceived ease of use due to the simplicity of placing an order with just a click. It is also found that price-saving orientation is related to convenience motivation, particularly when prices can be compared on the websites or online ordering platforms. Consumers’ intention to continue using OFDS even after the COVID-19 pandemic is positively influenced by all the parameters studied, except for perceived ease of use. Conclusion: Limited work has been done on the continuance intention to use OFDS beyond the pandemic. This study provides insight for food retailers on how to enhance their business and retain their customers with the support of technology, even after the COVID-19 pandemic.
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Akhmadi, Heri, and Suryo Pratolo. "Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU." E3S Web of Conferences 232 (2021): 02015. http://dx.doi.org/10.1051/e3sconf/202123202015.
Повний текст джерелаАнотація:
Online food marketing through a marketplace platform has been a trend in today’s food product marketing, especially with the COVID-19 pandemic that has increased food product purchases through online platforms. Bedukmutu is an online marketplace platform developed by Universitas Muhammadiyah Yogyakarta (UMY) that provides food product transactions and other products and services. This paper investigated the Bedukmutu marketplace business model in the marketing of food products and how far the Muhammadiyah community ties influence the consumers. Descriptive analysis, website observation, and in-depth interviews with Bedukmutu stakeholders were utilized to explore the extent of online food product marketing practices in this marketplace. The results revealed several key factors in the Bedukmutu business model on food products marketing, including entrepreneurship as a value proposition with the consumer to consumer e-commerce (C2C) model and Muhammadiyah network as a key partner in market development. The offered food products vary from fresh to processed food originating from traders within students, employees and Muhammadiyah community networks. The implementation of purchasing incentives in measuring the performance of UMY employees is one of the motivations for consumer demand (demand-pull) apart from the affiliation factor with Muhammadiyah organizations (community-based).
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Alyoubi, Bader A., Ibraheem M. Alharbi, Adel A. Alyoubi, Alaa A. Qaffas, and Najah K. Almazmomi. "Management of E-Commerce: Impact on Start-Up Ecosystem." Marketing and Management of Innovations, no. 2 (2020): 247–55. http://dx.doi.org/10.21272/mmi.2020.2-18.
Повний текст джерелаАнотація:
The e-commerce sector is one of the emerging and promising sectors. At the same time in the Kingdom of Saudi Arabia, this sector is experiencing a significant growth spurt that makes it one of the sectors supporting the national economy by attracting more investments. In turn, it contributes to supporting GDP, as well as its role in creating more job opportunities for young people through expanding entrepreneurship and innovation. E-commerce contributes to creating new employment opportunities; Either by making it possible to establish small and medium-sized commercial projects for individuals and linking them to global markets at the lowest investment costs by creating a means of direct communication between the consumer and the product, or by providing them with job opportunities in many different fields related to e-commerce applications; Such as e-commerce website specialists, store workers, administrators, and technicians. Despite this, the success of the sector in fulfilling its targeted role according to the Kingdom's Vision 2030 remains subject to consumer awareness, their confidence in e-commerce, the logistics services, and payments system. Besides, the communication infrastructure through the expansion of the number of POS devices at various payment outlets, they have indeed witnessed significant growth. It recorded nearly 62% during 2018 compared to the situation in 2017. However, the number of these devices is still needed to expand. The expanded role of this sector also requires taking into account work on organizing many activities to educate citizens about the importance of this sector to the various global e-commerce sites and how to use them, taking into account the language so that there are no obstacles between the users of these sites. It should also work to consider the cost of shipping expenses so that everyone can spend their requirements through e-commerce sites. The Internet and the latest technological advancements resulted in the emergence of e-commerce. E-commerce is changing the business environment across the globe. However, the motivating factor for this research has been the lack of research linking the development of e-commerce and its impact on the start-up ecosystem that is specific to Saudi Arabia. There is a general agreement amongst the scholars and experts that the start-up ecosystem plays a critical role in the country's economic system and e-commerce has become an integral part of that economic growth story of nations including Saudi Arabia. Therefore, the primary aim of this research was to examine the impact of e-commerce on the start-up ecosystem in Saudi Arabia. The authors analyzed the scientific journals and articles on the selected theme. The theoretical findings were put to the test using qualitative interviews that lasted between 30-45 minutes with eight highly skilled and experienced professionals in the field of e-commerce, start-up ecosystem, and management areas. Based on literature research and qualitative interviews, the key findings of this research are: (1) e-commerce and start-up ecosystem are amongst the key drivers of Saudi Arabia’s economy, (2) e-commerce have a significant positive impact on start-up ecosystem of Saudi Arabia, and (3) e-commerce has facilitated the start-up ecosystem to become inclusive through the rise of women entrepreneurship in Saudi Arabia. Keywords: e-commerce, start-up ecosystem, women entrepreneurship, internet technologies.
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Chen, Yi-Fen, and Chia-Jung Wu. "Influence of Website Design on Consumer Emotion and Purchase Intention in Travel Websites." International Journal of Technology and Human Interaction 12, no. 4 (October 2016): 15–29. http://dx.doi.org/10.4018/ijthi.2016100102.
Повний текст джерелаАнотація:
This work presents the results of three studies that investigated the influence of website design on consumer emotion and purchase intention in travel websites with the use of the Stimulus-Organism-Response (S-O-R) model. The first two studies addressed how the website's background color and picture layout can influence consumer emotion and purchase intention, whereas the third study investigated the influence of the size and quantity of pictures on consumer emotion and purchase intention. The results demonstrated that consumer emotion is more positive toward buying online from travel websites that are designed with warm colors and with layouts having such feature as left-hand side images and right-hand side text, along with a few large pictures. Additionally, the results also showed that consumer emotion has a positive influence on purchase intention in a travel website. These results suggested that sellers and managers should improve the design of travel websites to stimulate consumer emotion and purchase intention.
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Bhatnagar, Amit, Atish P. Sinha, and Arun Sen. "Role of navigational ability in website visit duration." European Journal of Marketing 53, no. 5 (May 13, 2019): 972–88. http://dx.doi.org/10.1108/ejm-10-2017-0719.
Повний текст джерелаАнотація:
Purpose Online search effort is routinely measured by the duration of visit at the website as obtained from clicksream data or surveys. Measuring search effort by the time spent at a website assumes that all consumers who search for the same duration obtain the same amount of information. This would be acceptable if all consumers possessed the same navigational ability. In practice, different consumers have different levels of ability to navigate a website. The purpose of this study is to find whether an individual’s navigational ability has an influence on visit duration and purchase likelihood. Design/methodology/approach The authors use visit duration data from a real website which makes it possible to partition the visit duration into the times spent on relevant and irrelevant pages. The data were collected through an experimental study. The authors develop an empirical model, comprising hazard and choice models, to assess the relationship between navigational ability and elements of website usage. Findings A consumer with poor navigational ability spends more time searching on the Web and has lower purchase probability compared to a consumer with superior ability. Research limitations/implications The study is limited to one data. Practical implications This research has managerial implications for website design, such as link-structure, appearance, size and the number of graphics. Originality/value This is the first study to research navigational ability’s influence on online consumer behavior.
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Lee, Mira, Jieun Lee, and Elizabeth Quilliam. "Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students." Journal of Consumer Marketing 36, no. 1 (January 14, 2019): 206–17. http://dx.doi.org/10.1108/jcm-07-2016-1875.
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Purpose This study examined both American and Korean consumers’ motivation to share marketer-generated content (MGC) on Facebook and how these motives are related to the frequency of various types of sharing activities and the frequency of sharing various types of MGC. Design/methodology/approach An online survey was conducted in the US and Korea. Findings The findings demonstrated that both American and Korean consumers share MGC for several reasons: liking/helping the brand, self-presentation/social interaction, economic rewards, and entertainment. In addition to these four motivations, Korean consumers also share MGC with others to offer information that may be of use to them. These different types of motivations were associated with the frequency of sharing MGC directly from Facebook brand pages, of re-sharing what Facebook friends shared first, of adding comments when sharing, and of sharing different types of MGC differently. We found similarities and differences in the patterns of these relationships between the US and Korea. Originality/value Although many studies on electronic word of mouth (eWOM) have examined consumers’ motivations for providing consumer-generated content, research on consumer motivations to forward marketer-generated content is scarce. Additionally, earlier work examined the influences of motivation on sharing in general and on a certain type of MGC. Our findings that focused on various types of motivations to share MGC, and their influences on various types of MGC and specific types of sharing activities can provide a more complete picture than what was previously available in the eWOM literature. Further, by comparing American consumers’ motivations to share MGC on SNSs and their influences on sharing activities with those of Korean consumers, this study contributes to building a body of cross-cultural studies on consumer sharing of MGC.
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Weiger, Caitlin, Katherine C. Smith, Joanna E. Cohen, Mark Dredze, and Meghan Bridgid Moran. "How Internet Contracts Impact Research: Content Analysis of Terms of Service on Consumer Product Websites." JMIR Public Health and Surveillance 6, no. 4 (December 2, 2020): e23579. http://dx.doi.org/10.2196/23579.
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Background Companies use brand websites as a promotional tool to engage consumers on the web, which can increase product use. Given that some products are harmful to the health of consumers, it is important for marketing associated with these products to be subject to public health surveillance. However, terms of service (TOS) governing the use of brand website content may impede such important research. Objective The aim of this study is to explore the TOS for brand websites with public health significance to assess possible legal and ethical challenges for conducting research on consumer product websites. Methods Using Statista, we purposefully constructed a sample of 15 leading American tobacco, alcohol, psychiatric pharmaceutical, fast-food, and gun brands that have associated websites. We developed and implemented a structured coding system for the TOS on these websites and coded for the presence versus absence of different types of restriction that might impact the ability to conduct research. Results All TOS stated that by accessing the website, users agreed to abide by the TOS (15/15, 100%). A total of 11 out of 15 (73%) websites had age restrictions in their TOS. All alcohol brand websites (5/15, 33%) required users to enter their age or date of birth before viewing website content. Both websites for tobacco brands (2/15, 13%) further required that users register and verify their age and identity to access any website content and agree that they use tobacco products. Only one website (1/15, 7%) allowed users to display, download, copy, distribute, and translate the website content as long as it was for personal and not commercial use. A total of 33% (5/15) of TOS unconditionally prohibited or put substantial restrictions on all of these activities and/or failed to specify if they were allowed or prohibited. Moreover, 87% (13/15) of TOS indicated that website access could be restricted at any time. A total of 73% (11/15) of websites specified that violating TOS could result in deleting user content from the website, revoking access by having the user’s Internet Protocol address blocked, terminating log-in credentials, or enforcing legal action resulting in civil or criminal penalties. Conclusions TOS create complications for public health surveillance related to e-marketing on brand websites. Recent court opinions have reduced the risk of federal criminal charges for violating TOS on public websites, but this risk remains unclear for private websites. The public health community needs to establish standards to guide and protect researchers from the possibility of legal repercussions related to such efforts.
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Nash, Jill. "Exploring how social media platforms influence fashion consumer decisions in the UK retail sector." Journal of Fashion Marketing and Management: An International Journal 23, no. 1 (March 11, 2019): 82–103. http://dx.doi.org/10.1108/jfmm-01-2018-0012.
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PurposeThe purpose of this paper is to explore the levels social media (SM) platforms are influencing consumer decision-making process for Generation X and Y consumers in the retail fashion environment.Design/methodology/approachThis study adopts an interpretive, exploratory approach, applying a qualitative design. The research involved eight in-depth interviews and two focus groups in order to gain in-depth insights of two generational cohorts opinions, arguments, motivations and ideas.FindingsThe findings revealed that consumers use a variety of internal and external motivations that influence their behaviours and perceptions of high-street fashion retailers, and these factors are aided and facilitated by the use of SM. However, the research also revealed that SM is not the only source that motivates their consumer decision-making process, and with the proliferation of active users on SM, these platforms are (and will continue to have) an ever more increasing impact on consumer decision-makings. Participants were found to actively use SM to gain inspiration and information regarding high-street fashion retailers, however their final intentions to purchase were not as highly influenced by the content produced as previously expected.Research limitations/implicationsPrior to consumers’ making any decisions they are impacted by various stimuli, however, with the proliferation of active users on SM, the influence these platforms unconsciously have on consumer behaviour is vast. Therefore, suggesting that consumers are not as predictable as traditional consumer decision-making process (CDMP) theory postulates. Although thought processes do appear to exist, consumers now demonstrate a much more complex process, which create multiple layers of motivations where internal and external factors overlap.Practical implicationsThe findings of this study present valuable implications for high-street fashion marketers and are anticipated to enhance and deepen fashion marketers understanding of CDMP when using SM. Thus, they must strive to understand and provide relevant content to consumers’, not only for Generation Y but also Generation X, responding to quickly changing consumer demands and expectations with both of these cohorts. Overall, these findings propose that high-street fashion retailers on SM must understand the complexity of internal and external factors motivating consumers to interact with retailers online and off, and therefore, generating added value for their consumers. This is useful within marketing practises.Social implicationsThis paper gives some clarity and insight into the motivations of consumers in the fashion retail environment, from a digital influential perspective.Originality/valueThe findings concluded that SM has created a consumer that can be impacted at any stage of the decision process and has added to the research regarding unplanned consumer behaviour. Participants behaviours were stimuli-driven and user-controlled. Therefore, this had a larger impact on inspiration as opposed to modifying their behaviours to align exactly with trends or products.
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Savelli, Elisabetta, Marco Cioppi, and Federica Tombari. "Web atmospherics as drivers of shopping centres’ customer loyalty." International Journal of Retail & Distribution Management 45, no. 11 (November 13, 2017): 1213–40. http://dx.doi.org/10.1108/ijrdm-07-2016-0120.
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Purpose The purpose of this paper is to analyse whether and how the website atmosphere (WA) of a shopping centre affects the behavioural loyalty of customers towards physical shopping centres. A mediating variable – individual shopper motivation – is considered in assessing this relationship. Design/methodology/approach The research hypotheses were tested using a partial least squares – path modelling approach to structural equation modelling on a sample population of 438 individuals. Findings Online atmospherics, particularly concerning the social/relational attributes of the WA, positively affect the behavioural loyalty of customers towards physical shopping centres. Moreover, recreational motivations strengthen this relationship more than functional motivations do. Research limitations/implications The sample investigated is limited with regard to diversity, age and gender. Future research can use a more representative sample to improve the findings’ relevance and generalisation. Also the development of a scale of measures for the shopping centre customers’ motivations is worthy of interest in future studies. Practical implications Recognising the importance of web atmospherics’ significant impact on customer loyalty should encourage shopping centre managers to develop effective website and online communication programmes. Originality/value Extant studies have paid little attention to the relationship between WA and customer loyalty to the physical shopping centre. This study investigates this relationship, combining the online and offline perspective into an overall research approach. Moreover, it contributes to the research on website management in the shopping centre context by providing a comprehensive analysis of WA, whereas previous studies have mainly focussed on one or a few atmospherics.
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Baena, Verónica. "Online and mobile marketing strategies as drivers of brand love in sports teams." International Journal of Sports Marketing and Sponsorship 17, no. 3 (August 1, 2016): 202–18. http://dx.doi.org/10.1108/ijsms-08-2016-015.
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Purpose – The purpose of this paper is to analyze the role of online and mobile marketing as drivers of brand love. Design/methodology/approach – Data were collected through an online survey during early 2013. A total of 241 valid answered questionnaires were collected and the constructs were tested for unidimensionality by using principal components analysis. Findings – This work confirms that in spite of the fact that players are relevant assets and investments, sports managers need to concentrate their efforts on managing the team’s brand, as this is one of the company’s most important assets. Moreover, the present paper shows that developing an interactive website is not enough to get brand love. In particular, findings reveal that traditional websites are no longer motivating customers to return to the site. As a result, sports managers need to use interactive marketing mediums to connect with consumers in real time. In addition, by integrating different elements of social media such as blogs, YouTube, Facebook, and Twitter, professional teams elevate presence and create virtual communities, which influence the choice of brands and impact fan engagement. Practical implications – As the Real Madrid branded mobile application was not found to be a driver of brand love, marketers should consider this strategy with caution. Originality/value – This work could also be of help for sport managers considering mobile marketing as a way to interact with their followers.
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Salo, Jari, Mikko Lankinen, and Matti Mäntymäki. "The Use of Social Media for Artist Marketing: Music Industry Perspectives and Consumer Motivations." International Journal on Media Management 15, no. 1 (January 2013): 23–41. http://dx.doi.org/10.1080/14241277.2012.755682.
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Bennett, Nikki E., and Peter B. Gray. "A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results." Animals 12, no. 23 (November 30, 2022): 3360. http://dx.doi.org/10.3390/ani12233360.
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Direct-to-consumer genetic services allow companion animal guardians to purchase a DNA test and receive detailed results about their pet’s ancestry, health, and traits results. In collaboration with Wisdom Panel, we present novel findings about consumer motivations, perceptions, and responses to their use of canine genomic services. Wisdom Panel customers were invited to complete an online survey anonymously in which they were asked about their reasons for using a genetic test for their dog, how they perceived the test’s results, and how they responded to the results they received. Participant data revealed most utilized a test that provided more ancestry/breed results (75.9%) as compared to health-related results. The majority of participants perceived the breed test results as accurate (52.0% strongly agree, 27.6% somewhat agree) and the genetic services provided as having great value (49.6% strongly agree, 32.7% somewhat agreed). In responding to their dog’s results, participants indicated they shared the information with family (88.1%) and friends (84.2%). Collectively, our study indicates consumers are more focused on their dog’s ancestry than other test results. Using these findings and previous literature on human direct-to-consumer genetic testing, human–animal dyads, and identity construction, we consider the possibility of “breed options theory” and future areas of research.
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Agag, Gomaa M., and Ahmed A. El-Masry. "Why Do Consumers Trust Online Travel Websites? Drivers and Outcomes of Consumer Trust toward Online Travel Websites." Journal of Travel Research 56, no. 3 (August 4, 2016): 347–69. http://dx.doi.org/10.1177/0047287516643185.
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Egypt is currently one of the leading nations especially in the Middle East region with a well-established e-commerce environment and advanced IT infrastructure, but rapid growth of e-commerce will soon occur in other nations with similar consumption patterns. This study tests a model of antecedents (consumer experience, propensity to trust, reputation, perceived website size, ease of use, perceived usefulness, and website quality) and consequences of consumers’ trust toward online travel websites. Trust is expected to predict consumer attitude, perceived risk, and intention to purchase travel online. Data of 1,431 users of online travel websites were selected from the Supreme Council of Universities Database–Egypt (SCU) and analyzed through structural equation modeling. The findings show that all the aforementioned factors with the exception of consumer experience influence consumer trust toward online travel websites. Trust influences consumers’ attitude, perceived risk, and intention to purchase travel online.
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Kwak, Min-Kyu, JeungSun Lee, and Seong-Soo Cha. "Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea." Sustainability 13, no. 5 (March 4, 2021): 2755. http://dx.doi.org/10.3390/su13052755.
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This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.
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Trocchia, Philip J., and Swinder Janda. "An investigation of product purchase and subsequent non‐consumption." Journal of Consumer Marketing 19, no. 3 (June 1, 2002): 188–204. http://dx.doi.org/10.1108/07363760210426030.
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Reports on two studies which examine why individuals purchase goods and services that they later never fully utilize or consume. The first study employs qualitative methods to ascertain consumer motivations for purchasing unused products and their reasons for subsequent non‐consumption. The second study employs survey methodology to quantify results of the earlier study. Primary motivations included self‐presentation, self‐improvement, satisficing, impulse purchase, salesperson influence, unintended purchase and acquiring competence. Reasons for non‐usage included self‐consciousness, lack of enthusiasm, disappointing results, maintenance difficulties, concern about injury, use difficulties, unmet expectations, contingency reasons and displaced by current possessions. Investigates relationships between purchase motivations and reasons for non‐usage and discusses theoretical and managerial implications of this study.