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Статті в журналах з теми "Consumer motivations for website use"
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Chang, Shu-Hao, Wen-Hai Chih, Dah-Kwei Liou, and Yu-Ting Yang. "The mediation of cognitive attitude for online shopping." Information Technology & People 29, no. 3 (August 1, 2016): 618–46. http://dx.doi.org/10.1108/itp-08-2014-0172.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper is to explore the relationships among intrinsic motivation, extrinsic motivation, flow, cognitive attitudes, perceived satisfaction, and purchase intention of consumers’ online shopping from a cognitive attitudes perspective. This study collected data from consumers having bought goods on the e-shopping platform. Design/methodology/approach – This study adopted online questionnaire through my3q (www.my3q.com) for data collection. This research collected and analyzed 866 samples by using the structural equation modeling for validation of the proposed model. Findings – The results indicated that hedonic value, utilitarian value, security, and privacy significantly affected cognitive attitudes (i.e. cognitive trust and perceived risk). Cognitive attitudes significantly affected perceived satisfaction and purchase intention, respectively. Flow significantly and positively influenced cognitive trust and purchase intentions, respectively. Cognitive trust is the mediators between motivations/flow and perceived satisfaction/purchase intention. Research limitations/implications – Both of intrinsic motivation and extrinsic motivation can reflect the cognitive and conscious plan of an individual for a particular task. The cognitive trust and perceived risk are partial mediator and full mediator in the model, respectively. Hedonic value, utilitarian value, security, privacy, and flow all affect the individual’s perceived satisfaction and purchase intention through cognitive trust and perceived risk in the context of online shopping. Cognitive trust is a full mediator of the effects of privacy on purchase intention. It indicates that consumers must fully trust the website to ensure that the information provided by consumers in the transaction will not spread out for the protection of personal privacy. Practical implications – This study aimed to assist the marketing personnel of the EC industry to examine the key influential factors of consumers’ purchase satisfactions and purchase intentions. The results of this study indicated that cognitive trust is the foundation for gaining and retaining customers. The classification of consumer motivations facilitates the understanding of consumers’ demands and accurate interpretation of consumers’ needs. The main influential factor of cognitive trust is utilitarian value. Therefore, this study states that the primary intrinsic motivation of online shopping for most consumers is utilitarian value (e.g. saving time, the cost of searching for the appropriate products, and increasing purchasing efficiency). Social implications – Websites should strengthen the quality and quantity of product information. In addition, websites should provide a dynamic presentation of the product by presenting in various forms (multimedia and text description) about product-related information in order to increase consumers’ hedonic value. For the aspects of security and privacy, websites should provide consumers with reliable safety features, such as secure socket layer or digital signature, smooth communication channel (specific phone services and e-mail address), and consumer’s privacy statements. Finally, web design should meet with the consumer experience model in order to make the website easy to use and order the purchase from the website directly. Websites should also increase the fluency and positive experience of consumers and improve the interaction of a website. Meanwhile, websites need to feedback the consumer problem instantly and provide customized information in order to increase the chance of interaction between the consumers and the website. Originality/value – Relevant studies have explored online shopping from various perspectives, but few studies have examined consumers’ cognitive attitudes toward websites from the consumer motivation perspective. Thus, this study focussed on the influences of consumers’ intrinsic and extrinsic motivations (e.g. hedonic value, utilitarian value, security, and privacy) on their cognitive attitudes toward websites. In addition, with the rapid development of the internet in recent years, internet users’ online flow experiences have gained increased attention. The creation of attractive consumption conditions is vital for website managers to provide consumers with flow experiences. Therefore, this study included consumers’ flow in the proposed model.
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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." International Journal of Virtual Communities and Social Networking 6, no. 2 (April 2014): 49–59. http://dx.doi.org/10.4018/ijvcsn.2014040104.
Повний текст джерелаАнотація:
Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services & Offers, Ease of Use (Usability) and Concerns & Issues. Services & Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers play a vital role as an attracting force to influence consumers in their purchasing decision. Ease of Use (Usability) is redefined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors (Sutcliffe, 2002). The perceived usefulness and perceived ease of use are the two main factors on which usability counts. The quality of the website is also determined by its usability i.e. the perceived usefulness and perceived ease of use to the customer. Concerns & Issues: The eradication of trust in Internet commerce applications may cause prudent business operators and clients to forgo use of the Internet for now and revert back to traditional methods of doing business. This loss of trust is being fueled by continued stories of hacker attacks on e-commerce sites and consumer data privacy abuse. Credibility can be defined as believability. Credible information is believable information. In discussing the credibility of an e-commerce site we will aim at the reliability of the information given about the products and services. The following study aims at analyzing the website attractiveness factors of Concerns & Issues, Services & Offers and Ease of Use (Usability) influencing the consumer purchasing decision. It also aims at finding the importance of these afro mentioned variables in attracting and winning over the consumer in the highly competitive Internet marketplace. A survey of focus group of participants who were regular users of E-commerce websites like E-Bay, Yebhi, and Snapdeal etc. helped in creating a web management score.
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Swasty, Wirania, and Andreas Rio Adriyanto. "Does Color Matter on Web User Interface Design." CommIT (Communication and Information Technology) Journal 11, no. 1 (August 1, 2017): 17. http://dx.doi.org/10.21512/commit.v11i1.2088.
Повний текст джерелаАнотація:
Emotional advertising on the Internet such as websites and social media can be highly beneficial for Small Medium Enterprises (SMEs). However, not all ofSMEs have a website that meets all of the principles of website design which are persuasive. Moreover, the color is rarely considered in making websites to raise the emotional bonding between the products and audiences of SMEs. Literature review, observation to four websites as case studies, and questionnaires distributed to respondents randomly were performed. This research aimedto evaluate the extent to which SMEs from Bandung exploited the use of color as an element in the web User Interface (UI) design and to analyze whether thecolor could provide emotional bonding, so the visitors were interested in purchase or trial of the product. This research finds that participants responses to color are various in different demographic factors. Zananachips.com is considered to successfully utilize the color in the web UI design to build its brand identity, raise interest in the trial of the product, and engage the consumer with the website. This research is expected to be a reference forSMEs in creating emotion, motivation, and persuasion through website design.
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Kelley, James B., and Dana L. Alden. "Online brand community: through the eyes of Self-Determination Theory." Internet Research 26, no. 4 (August 1, 2016): 790–808. http://dx.doi.org/10.1108/intr-01-2015-0017.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper to use Self-Determination Theory (SDT) to explain the online brand community (OBC) identity internalization process through brand website interactivity. Secondary purpose of the research is to explore the role of several individual difference factors and brand-specific constructs in predicting brand website interactivity. Design/methodology/approach – This study proposes the OBC motivation development continuum of brand website interactivity. Thus, a national panel was collected by a reputable online survey firm and a structural equation model was used to test the proposed model. Findings – The authors examined four brand-related antecedents and mediators (brand engagement in self-concept, susceptibility of normative influence, opinion leadership, and consumer innovativeness) and found evidence of the differing roles that brand engagement in self-concept and purposive motives play as mediators to brand website interactivity. Practical implications – Marketing managers can use the proposed model as a useful tool for understanding ways to target and motivate segment specific consumers in ways that will increase the effectiveness of managers’ OBC building strategies. Originality/value – This study utilized SDT to explain the internalization process of brand website interactivity. Further, several individual difference factors were explored as antecedents and mediators of brand website interactivity.
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FITRI, FATHARANI AGHNIA, and HEPPY MILLANYANI. "THE EFFECT OF CONSUMER TRAITS AND SITUATIONAL FACTORS ON IMPULSE BUYING IN THE PANDEMIC TIME (CASE STUDY ON SHOPEE USER IN GREATER JAKARTA)." International Journal of Social Sciences and Management Review 05, no. 03 (2022): 158–65. http://dx.doi.org/10.37602/ijssmr.2022.5312.
Повний текст джерелаАнотація:
Online shopping has become a habit for many people, especially during the pandemic that occurred in Indonesia. In the current state of the Covid-19 pandemic, consumer impulse buying is a concern at a time of economic and social change. Shopee as an online store provider for its users must first identify the characteristics of consumers who will use and transact at Shopee because basically, the characteristics of consumers are different for each individual. This study aims to see how much the influence of three dimensions of consumer traits and four dimensions of situational factors on impulse buying on e-commerce Shopee by using multiple linear regression analysis and the number of respondents is 397 Shopee users in Greater Jakarta. The findings of this study reveal that the variables Impulse Buying Tendency (IBT), Shopping Enjoyment Tendency (SET), Materialism (MT), Persons Situation (PS), Website Quality (WQ), Motivational Activities by Retailer (MAR), and Product Attributes (PA) simultaneously have an effect on impulsive buying on Shopee users in Greater Jakarta. While WQ and PA partially have no effect on impulsive buying on Shopee users in Greater Jakarta.
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Yang, Fiona X. "Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions." Journal of Hospitality & Tourism Research 41, no. 1 (July 27, 2016): 93–127. http://dx.doi.org/10.1177/1096348013515918.
Повний текст джерелаАнотація:
The growth of consumer-generated media (CGM) has promoted the popularity of online knowledge sharing and electronic word-of-mouth (eWOM). While the topic of eWOM has drawn much attention in academy and industry, little research has been published addressing the factors influencing eWOM intentions. Using a well-known restaurant review website, Openrice.com, as an example, this study explored three predictors to eWOM intentions in an integrative framework: experience factor (restaurant satisfaction), knowledge sharing factors (egoistic and altruistic needs), and technology acceptance factors (perceived usefulness and perceived ease-of-use). In addition, the moderating role of technology acceptance factors on the relationships between experience/knowledge sharing factors and eWOM intentions were examined. The results of the study indicate that (1) individuals’ altruistic needs trigger positive eWOM, (2) the perceived usefulness of the website has a significant main effect on eWOM intentions, and (3) the perceived usefulness significantly moderates the relationships between satisfaction/egoistic needs and eWOM intentions. The discussions also provide implications and managerial insights for research and practice.
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Alfanur, Farah, and Yasuo Kadono. "EMPIRICAL STUDY OF PURCHASE INTENTION AND BEHAVIOR OF E-COMMERCE CONSUMERS IN INDONESIA." MALAYSIAN E COMMERCE JOURNAL 5, no. 1 (November 16, 2021): 20–28. http://dx.doi.org/10.26480/mecj.01.2021.20.28.
Повний текст джерелаАнотація:
E-commerce in Indonesia is currently growing as consumers make an increasing number of online purchases, making the competition fiercer between e-commerce business players in the country. Despite this growth, e-commerce in Indonesia faces challenges remaining to their development such as a gap in internet penetration between rural and urban areas. To win the competition among all e-commerce businesses and face the existing challenges, it is necessary to determine the best strategy to retain current consumers along with getting more and more consumers. Thus, this study aims to better understand the behavior of e-commerce consumers in Indonesia by developing a structural model of purchase intention and behavior based on an adaptation of the unified theory of acceptance and use of technology 2 (UTAUT2) model, with input from other relevant theories and interviews conducted in the country. Data from questionnaires completed by 400 e-commerce consumers are analyzed using covariance-based structural equational modeling (CB-SEM). The CB-SEM analysis finds that purchase intention is significantly influenced by these six factors: facilitating conditions, perceived website quality, security, convenience, economic reasons, and social influence. Furthermore, purchase intention significantly influences the purchase behavior of consumers. Conversely, three factors considered in the study are found not to significantly influence purchase intention: hedonic motivation, variety, and delivery factors. These results help e-commerce businesses to consider important factors when determining key factors influencing consumer purchase intentions and behavior.
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Han, Mei, and Arturo Z. Vasquez. "Examination of cyber aggression by adult consumers: ethical framework and drivers." Journal of Information, Communication and Ethics in Society 18, no. 2 (November 23, 2019): 305–19. http://dx.doi.org/10.1108/jices-09-2019-0106.
Повний текст джерелаАнотація:
Purpose The widespread use of information and communication technologies enables consumers to obtain and share information whenever they feel the urge. With the advent of review websites and forums, companies and business owners may find themselves victims of consumer cyber aggression, which can hurt a company badly. This study aims to explore why consumers would engage in cyber aggression against companies, and to that end, it examines consumers’ ethical orientation and other possible drivers of cyber aggression. Design/methodology/approach To examine how ethical orientation affects consumers’ intention to engage in cyber aggression, a scenario-based 2 × 2 (deontological: moral/immoral × teleological: good result/bad result) between-subject experimental design is used. Moreover, 26 possible drivers in related literature are identified and included in a questionnaire administered to 226 college students. Findings The results show that adult consumers’ deontological and teleological evaluations significantly affect their ethical judgment about engaging in cyber aggression, which further impacts their intention to perpetrate an act of cyber aggression. Moreover, the study identifies six factors contributing to cyber aggression engagement as follows: personal aggressiveness, ease of perpetration, internet negativity, personal gains, helping the company and recreation. Originality/value Cyber aggression is generally viewed as interpersonal violence among adolescents. This study views cyber aggression from a different perspective and it is one of the few studies to look at adult consumers’ motivations to engage in cyber aggression against companies. The findings of this study can help firms understand why their customers attack them online, and understanding that will enable businesses to formulate more effective responses to attacks.
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Md Harizan, Siti Haslina. "Motivations and Communication Effectiveness of Solar Energy Adoption among Malaysian Household Consumers." GATR Global Journal of Business Social Sciences Review 6, no. 3 (September 16, 2018): 67–81. http://dx.doi.org/10.35609/gjbssr.2018.6.3(1).
Повний текст джерелаАнотація:
Objective - This paper aims to explain the motivational drives underlying the use of solar energy and to examine the effectiveness of integrated marketing communication tools in the dissemination of solar PV information among household consumers in Malaysia. Methodology/Technique - Data was collected using in-depth interviews, participant observations, and on-site visits to participants' homes. Sixteen private household consumers who were registered with the Sustainable Energy Development Authority Malaysia (SEDA), and who were located in different regions of several states in Malaysia, were selected using purposive and snowball sampling. The data was then transcribed and analyzed by identifying the themes and commonalities of the respondents. Findings - The findings indicate that there are 4 motivating factors that lead to solar PV adoption. Those are: economic, societal well-being, environmental well-being, and knowledge/cognition. The integrated marketing communication tools found to be most effective include mass media (television), electronic media (including social media and websites) and interpersonal sources. Novelty - The study elaborates on the motivations underlying the adoption of solar energy based on the real experiences of solar PV users. The study also assesses the effectiveness of integrated marketing communication tools used by various stakeholders in promoting solar PV systems based on user feedback. Type of Paper - Empirical Keywords: Integrated Marketing Communication; Motivation; Residential; Solar Photovoltaic System; Sustainable Marketing. JEL Classification: M31, O33
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Hidayat, Deddy Rakhmad, and Peridawaty Peridawaty. "ANALISIS FAKTOR-FAKTOR PERILAKU PEMBELIAN ONLINE (E-COMMERCE) KONSUMEN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PALANGKA RAYA." JEMBA : Jurnal Ekonomi Pembangunan, Manajemen dan bisnis, Akuntansi 1, no. 2 (June 30, 2021): 64–74. http://dx.doi.org/10.52300/jemba.v1i2.2985.
Повний текст джерелаАнотація:
This study was made to examine the determinants of online buying behavior (e-commerce). Factors such as perceived benefits and risks, psychological factors, hedonic motivation and website design are factors that influence the online buying cunsumer behavior. The research method was carried out using a quantitative approach, with collecting data using a questionnaire as a data collection instrument. The respondents used were 100 FEB UPR students in Palangka Raya. The data analysis technique in this study used multiple linear regression with SPSS software. The Result perceived benefits have a significant effect on Online buying Consumer Behavior is accepted. The perceived risks that is accepted has a significant effect on Online Buying Consumer Behavior is accepted. Hedonic motivations has a significant effect on Online Buying Consumer Behavior is accepted. Psychological factors have a significant effect on Online Buying Consumer Behavior is accepted. Website Design has a significant effect on Online Buying Consumer Behavior is accepted. The variables of perceived benefits, perceived risks, hedonic motivations, psychological factors, and Website design simultaneously have a significant effect on online consumer buying behavior
Дисертації з теми "Consumer motivations for website use"
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Sim, Ming Qing Ervin. "The value of online advertising: exploring the effects of advertisements on consumer perceptions of media vehicle value." Thesis, 2016. http://hdl.handle.net/2440/103573.
Повний текст джерелаАнотація:
In the current media environment, consumers have access to a wide variety of content at little to no monetary cost, with many content providers having adopted advertisement sponsored business models. Indeed, advertising is nearly ubiquitous online, with consumers indirectly paying for website access via their exposure to advertisements. As researchers have demonstrated that consumer negativity towards advertising can spill over onto their perceptions of the media vehicle, content providers must aim to strike a balance between maximising advertisement revenue and providing value to consumers in order to ensure continued visits. Yet, it is argued here that by hosting valuable advertising, for example those advertisements that provide consumers with information or entertainment, it is possible that the negative effect of advertisements identified in the literature is not only negated but that the advertisements themselves could contribute towards consumer value derived from the media vehicle. This dissertation examines how valuable advertisements can affect consumer perceptions of the value derived from a media vehicle. It proposes that informative or entertaining advertisements contribute to website value, and examines mechanisms by which this can occur, with a particular focus on advertisement exchange value (AEX) and cognitive effort. AEX captures consumer perceptions of the exchange fairness between themselves and advertisers, and is examined in this research as a mediator between advertisement value and consumer perceptions of the value derived from the media vehicle. Similarly, advertisement value is argued to reduce the cognitive effort required in website use through the provision of information and entertainment, and in doing so indirectly influences media vehicle value. Finally, the role of consumer motivations for website use are examined as moderating the effects of advertisement value on media vehicle value perceptions. This research incorporates two phases, namely an exploratory experiment that leads into a field study. The experiment allowed for controlled testing of the effects of advertisement value on media vehicle value perceptions, as well as the indirect effects through the abovementioned mediators. The results confirms that while irritation with advertising negatively influences the value derived from a media vehicle, the information and entertainment value of an advertisement positively influence the utilitarian and hedonic value a consumer derives from a website. In addition, the consumer’s overall perceptions of the website as a service also benefits from advertisement value. These findings provided a foundation for a field study utilising an online survey to explore consumer perceptions of websites that they have visited and the motivations driving their use of these websites. The second study contributes towards a more complete understanding of the effects of advertisement value on media vehicle value in a number of ways. Replicating the study in a field setting allows for a more robust overall conclusion that valuable advertising has a positive effect on the value a consumer derives from a media vehicle. Additionally, the inclusion of consumer motivations for website use as a moderator provides insights into the importance of identifying what drives content consumption, and how advertising can aid in fulfilling a consumer’s content needs. Across both studies, AEX and perceived cognitive effort are highlighted as significant mechanisms through which advertisement value can influence a media vehicle value. In conclusion, this research contributes to advertising knowledge by exploring the effects of advertisement value on the media vehicle in a novel manner. With existing literature having an extensive focus on the negative influence of advertisements, this study is unique in examining the specific influence of advertisement information and entertainment value on the value derived from a media vehicle. It is also the first to explore how valuable advertising can have a positive effect on the perceived cognitive effort required in website use, as well as the perceived fairness of exchange. With consumer attention to advertising the currency of the online environment, the importance of valuable advertising is demonstrated in its effects on consumer perceptions of the value they derive from a website. These findings support calls for the need to understand the flow on effects of advertising, as well as provides practical implications for practice by giving managers guidance on the importance of focussing on the quality of advertisements hosted and not just the quantity.Thesis (Ph.D.) -- University of Adelaide, Business School, 2016.
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LI, TAI-CHUN, and 李泰鈞. "Consumer Intention to Use the Design-to-Order Website of Nike." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/ahjbvj.
Повний текст джерелаАнотація:
碩士東吳大學
企業管理學系
104
Design-to-Order Website has become one of the ways companies to meet the diverse needs of the consumer adop. To understand under what circumstances consumerse wold use this personalized service and its influence, has become one of the critical business issues for the firm. The study applied technology acceptance model to examine the consumer intention to use the design-to-order website of Nike. The consumers in Taipei city were selected by convenience sampling. 250 questionnaires were distributed, 220 questionnaires were returnedand 204 questionnaires were valid. In addition, research data was analyzed by descriptive statistics, reliability analysis, validity analysis, correlation analysisandregression analysis. The results of this study were : 1. Perceived ease of use had a significant positive effect on perceived usefulness. 2. Perceived ease of use had a significant positive effect on the attitude toward Design-to-Order Website. 3. Perceived usefulness had a significant positive effect on the attitude toward Design-to-Order Website. 4. The attitude toward Design-to-Order Website had a significant positive effect on recommendatory intention. 5. The attitude toward Design-to-Order Website attitude had a significant positive effect on the intention of use.
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Chen, Long-Seng, and 陳隆笙. "Consumer`s Intention to Use of The Government Website –A study of Industrial Development Bureau." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93940090285334356368.
Повний текст джерелаАнотація:
碩士輔仁大學
資訊管理學系
99
At present, the Website evaluation of Government websites are starting point for general public and focus on people`s convenience, data correctness, and Aesthetics, lack of customer locality and intention on return. From the Web of Industrial Development Bureau in Ministry of Economic (MOE) at Taiwan, we found that the web customers are not general people, they are special require in skill, biological, or VC. Therefore, we need a new method to evaluate the website effectiveness. Lin ＆ Lu (2000) proposed website accepted model, this model can use to evaluate the consumer`s intention of website. By using website accepted model, we adopt functional service quality, computer system quality, perceived usefulness and perceived ease of use to estimate a new model to evaluate consumer`s intention to use the MOE Website in Taiwan. The study collected 259 government web users, and got some founding as followed: 1. In functional service quality of MOE website, customer agree it they can got correct information, and full information about project related law, police of government. 2. In computer system quality, User hope that when need to use, they can connect the MOE website successfully at anytime, anywhere, and don`t happen website closed or shutdown. 3. Overall, the responders feel that the MOE website is usefulness and easy to use. 4. If website has all the above functions, they will like to intention on use to the government website on Industrial Development Bureau in Ministry of Economic.
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Kuo, Chun-Wei, and 郭君薇. "Explore how website design quality in mobile exercise influence on consumer behavior: Unified Theory of Acceptance and Use of Technology." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/xa5usa.
Повний текст джерелаАнотація:
碩士國立中央大學
資訊管理學系
103
With the popularity of mobile devices and the openness of 4G mobile broadband spectrum, mobile devices have become an important medium of IT service delivery in our life. Mobile commerce has changed the lifestyle of people, such as shopping, entertainment and social activities. The m-shopping transaction volume has been growing year by year. Thus it can be seen that mobile commerce is booming. However, due to its inherent disadvantages like the input method, which cause some difficulties for consumers. In order to bring consumers complete and smooth shopping experience, firms should offer well-designed websites for mobile devices. Thus, this study investigated the consumers’ perception of the websites design quality and explore which website attributes influence users’ perception under the background of m-shopping. With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposed that website design quality is a multi-dimensional construct with a higher-order structure. Furthermore, this study explored how do these elements in UTAUT including performance expectancy, effort expectancy, social influence and experience influence usage behavior. This study used the questionnaire survey procedure. Respondents were asked to answer a 7-point Likert scale online questionnaire. Findings indicated that website design quality will positively affect consumers’ usage behavior. And specific content is the most important element for consumers. Moreover, social influence will not affect consumers’ usage behavior. Finally, this study proposed the managerial implications. Firms should improve website design quality by assuring high quality of techniques, general content, specific content and appearance. Because the improvements in website design quality will enhance consumers’ perception of perfoemance expectancy, lead to greater usage intentions and increase more profit opportunities.
Книги з теми "Consumer motivations for website use"
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Cummings, Benjamin F. Financial Planners and Advisors. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190269999.003.0006.
Повний текст джерелаАнотація:
An increasing number of households use financial planners or advisors. This chapter provides insight into these professionals, their potential motivations, and their interactions with clients. The various regulatory regimes of financial planners and advisors are discussed, including the most common types: registered investment advisers, broker-dealers, and insurance firms. Agency costs associated with employing a financial planner are also discussed, with emphasis on potential conflicts of interest that arise from some compensation structures. Common areas of consumer confusion are highlighted. The chapter also discusses evidence on the use and value of financial advice. It concludes with some recommendations for consumers about selecting a financial planner or advisor.
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Waddams, Stephen. Contract Law and the Challenges of Computer Technology. Edited by Roger Brownsword, Eloise Scotford, and Karen Yeung. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199680832.013.12.
Повний текст джерелаАнотація:
Many aspects of contract law, developed before the age of computer technology, require re-evaluation in the twenty-first century. The following matters will be considered: the postal acceptance rule in the digital age; e-mail messages, in particular whether a name or initial typed in the message constitutes a 'signature' for all purposes, and whether the sender's name in the address does so; clicking on a box on a computer screen as manifestation of assent, and whether it satisfies express statutory or contractual requirements of 'signature'; sealed instruments in the computer age; use of a website as manifestation of assent ('browse-wrap' so-called); and, more generally, problems of standard form contracts, consumer protection, and unfair terms, exacerbated (I would argue), though not originated, by computer technology. Illustrations are drawn both from English and from Canadian law.
Частини книг з теми "Consumer motivations for website use"
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Orimoloye, Larry Olanrewaju, Monika Kukar-Kinney, Jeffrey R. Carlson, Angeline Close Scheinbaum, and Heping He. "Motivations Behind Consumer Online Shopping Cart Use and Abandonment: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 383–84. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-89883-0_100.
Повний текст джерела
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Li, Jiao, Kaige Zhu, and Juhyeok Jang. "Factors Influencing Users’ Content Sharing Intention in Travel-Related Consumer Generated Media." In Information and Communication Technologies in Tourism 2023, 113–27. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_13.
Повний текст джерелаАнотація:
AbstractTravel-related consumer generated media (CGM) plays an increasingly important role in travelers’ decision-making process. Strenuous effort has been dedicated to explore CGM’s impact on users’ travel behaviors. However, little is known about the motivations that drive users to post information on travel-related CGM. By combining the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), this study aims to delve into such motivational factors. The results revealed that users’ perceived ease of use when posting content significantly affects perceived usefulness. Additionally, users’ gratification derived from entertainment, information sharing, and rewards could positively influence their attitudes toward content sharing. Moreover, attitude, subjective norms, perceived behavioral control, and perceived usefulness jointly determine users’ intention to use travel-related CGM for content sharing. However, the impacts of perceived usefulness, perceived ease of use, status-seeking, socializing, and passing time on their attitudes toward content sharing were insignificant. This study tests the possibility of combining the TAM, TPB, and U&G to expand their application in the field of travel-related CGM, and provides suggestions for travel-related CGM managers to improve their services.
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Khanna, Siddharth, and Ashok Kumar Wahi. "Website Attractiveness in E-Commerce Sites." In Mobile Commerce, 394–403. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch021.
Повний текст джерелаАнотація:
Website attractiveness has become the essence of online business and bringing in more customer base. Website attracting variables play a key role enhancing the online purchase among the consumers. Key website attracting variables influencing consumer purchase decision include: Services & Offers, Ease of Use (Usability) and Concerns & Issues. Services & Offers: The consumers are attracted by the services and offers that a website provides to its users. The higher the services and offers provided by a website, the more will be the attractiveness to its users. The services and offers play a vital role as an attracting force to influence consumers in their purchasing decision. Ease of Use (Usability) is redefined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors (Sutcliffe, 2002). The perceived usefulness and perceived ease of use are the two main factors on which usability counts. The quality of the website is also determined by its usability i.e. the perceived usefulness and perceived ease of use to the customer. Concerns & Issues: The eradication of trust in Internet commerce applications may cause prudent business operators and clients to forgo use of the Internet for now and revert back to traditional methods of doing business. This loss of trust is being fueled by continued stories of hacker attacks on e-commerce sites and consumer data privacy abuse. Credibility can be defined as believability. Credible information is believable information. In discussing the credibility of an e-commerce site we will aim at the reliability of the information given about the products and services. The following study aims at analyzing the website attractiveness factors of Concerns & Issues, Services & Offers and Ease of Use (Usability) influencing the consumer purchasing decision. It also aims at finding the importance of these afro mentioned variables in attracting and winning over the consumer in the highly competitive Internet marketplace. A survey of focus group of participants who were regular users of E-commerce websites like E-Bay, Yebhi, and Snapdeal etc. helped in creating a web management score.
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"Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment." In Online Consumer Behavior, 357–78. Routledge, 2012. http://dx.doi.org/10.4324/9780203123911-24.
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Bagga, Teena, and Roushan Chouhan. "Factors Influencing the Effectiveness of C2C Websites in Delhi-NCR." In Interdisciplinary Perspectives on Business Convergence, Computing, and Legality, 121–31. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4209-6.ch011.
Повний текст джерелаАнотація:
Electronic commerce is becoming increasingly important in business, and Consumer-to-Consumer (C2C) e-commerce is a growing area of e-commerce. C2C (Consumer to Consumer) refers to transactions that take place directly between consumers; the suitable example would be consumers selling their used or new things directly to other consumers on some auction sites like eBay. There are various items, such as books, designer items, collectibles, and so on, that have gained immense popularity and business on such sites. The purpose of this study is to find the factors contributing to the success of a C2C Websites and to understand the impact of various factors on the effectiveness of a C2C Website. A structured questionnaire survey is used to collect data from selected users of C2C Websites. Questionnaire are filled by 200 respondents and used for analysis. These respondents are selected with the help of convenience as well as snowball sampling. The findings indicate that the effectiveness of a C2C Website in e-commerce is affected by ease of use of the C2C Website, usefulness of the C2C Website, security, vender’s competence, and transaction facilities. On the contrary, third-party facilitators do not vary according to the demographic predictors and do not contribute to the effectiveness of a C2C Website. This study proves that while using a C2C Website some variables affect effectiveness of C2C Website. These variables also vary across age, household income, and occupation of the respondents.
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Hsu, Chiung-wen ("Julia"). "Privacy or Performance Matters on the Internet." In Online Consumer Protection, 214–39. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-012-7.ch010.
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This chapter introduces a situational paradigm as a means of studying online privacy. It argues that data subjects are not always opponent to data users. They judge contexts before disclosing information. This chapter proves it by examining online privacy concerns and practices with two contexts: technology platforms and users’ motivations. It explores gratifications of online photo album users in Taiwan, and finds the distinctive “staging” phenomenon under the theory of uses and gratifications, and a priori theoretical framework, the spectacle/performance paradigm. The users with “diffused audience” gratifications are concerned less about privacy but not disclose more of their information. Furthermore, it finds that users act differently in diverse platforms, implying that studying Internet as a whole is problematic. The author proposes that studying online privacy through the use of a situational paradigm will help better research designs for studying privacy, and assist in understanding of users’ behaviors among technology platforms.
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Khanam, Fahima. "Exploring the Factors Influencing Customers Purchase Intention in Online Shopping." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 492–506. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch026.
Повний текст джерелаАнотація:
Online shopping has increasingly become popular in Bangladesh with the introduction of globalization. Many people, specifically the younger generation, are purchasing various types of products every day online as it is convenient and saves time. Consumers are influenced to purchase online as a result of many factors including time-savings, fast delivery, ease of the transaction, and a website's user friendliness, and many more. The consumer evaluation is important to explore why a consumer intends to purchase online. The present study is an attempt to determine the factors that influence consumers' online shopping in Dhaka. Through this process, this study attempts to identify the critical factors that influence consumers' online shopping in Dhaka and to evaluate the association between these factors and consumers' online shopping habits. It also tries to determine the importance of these factors on consumers' online purchasing habits and to identify problems and suggest possible recommendations. The factors that are being considered include convenience factors, psychological factors, promotional factors, technical factors, and motivational factors. Each factor has some distinct variables. Convenience factors include less time, home delivery, and ease of transaction. Psychological factors include domain specific innovativeness, and opinion of friends and peers. Promotional factors include online ads, and social media exposure. Technical factors include user-friendliness of websites, and display of product details. Motivational factors encompass utilitarian and hedonic values. For this study the Multiple Regression Analysis Model was used. A structured questionnaire survey was conducted on 120 consumers to obtain consumers' opinion regarding how their purchase habits are sparked by different factors. The results reveal that only the home delivery system and utilitarian value of online shopping makes customers consider purchasing online. The other important influences were opinion of friend and peers, social media exposure, and display of product details. This study can hopefully shed some new insights into consumers' online purchasing habits.
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Díaz-Bustamante, Mónica, and Sonia Carcelén. "Consumer Behavior Regarding Luxury Perfumes." In Advances in Marketing, Customer Relationship Management, and E-Services, 46–70. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9958-8.ch003.
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Due to the importance of the fragrances segment within the luxury market and the limited academic and professional literature available regarding the same, this chapter offers a detailed description of the basic characteristics of this segment. Therefore, based on the analysis of primary and secondary information (quantitative and qualitative) regarding the Spanish market, the key elements of luxury fragrance consumer behavior have been described, examining the principle explanatory factors leading to decision making processes for their purchase and use; in other words, the motivations to purchase and consume these products. This knowledge is decisive to permit luxury fragrance brands to appropriately design their global marketing strategies and formulate the appropriate marketing-mix.
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Yener, Dursun. "Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity." In Advances in Marketing, Customer Relationship Management, and E-Services, 22–35. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2139-6.ch002.
Повний текст джерелаАнотація:
Consumerism is not a new concept for marketing, but its importance is growing in the recent years. Researchers have studied the phenomenon of consumerism from within different dimensions. However, its relationship with social impact theory and consumer boycotts has not been dealt with accurately. Social impact can be defined as the effect of people on other people. A consumer boycott is a type of consumer behaviour in which consumers collectively prefer not to use their purchasing power towards a product, brand or all products of a country and boycott them. Motivations for participating in boycotts differ in accordance with various factors such as consumers' beliefs, needs or attitudes. Organizing a boycott and calling for people's participation is much easier today than it used to be in the past. Since consumer boycotts is a type of consumer behaviour and consumers are affected various factors including people in their family or friends or members in their reference groups, they can be thought a derivation of social impact.
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Stafford, Thomas F. "Social and Usage-Process Motivations for Consumer Internet Access." In Advances in End User Computing, 159–75. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-687-7.ch009.
Повний текст джерелаАнотація:
Differences between light and heavy users of America Online are investigated using theoretical expectations derived from recent research on uses and gratifications theory. Measures of Internet-usage-process gratifications and Internet socialization gratifications were utilized to test for differences between light and heavy Internet users in the consumer market, and it was expected that heavy users would be more socially motivated in their Internet use while light users would be more motivated by gratifications related to usage processes. However, results indicate that both heavy and light users are more motivated by usage factors, although the difference between usage and social motivation was more pronounced for heavy users. Heavy users are more socially motivated than light users, but both heavy and light users show a significant preference for process uses and gratifications as compared to social uses and gratifications for Internet use.
Тези доповідей конференцій з теми "Consumer motivations for website use"
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Zadbood, Amineh, and Steven Hoffenson. "Agent-Based Modeling of Automobile Producer and Consumer Behavior to Support Design for Market Systems Analysis." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68351.
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Improving design for market systems analysis relies on understanding the motivations and interactions among producers and consumers. Producers should theoretically develop their strategies for designing new products based on consumer demand and the expected profits from their sales. In this study, an agent-based modeling approach is proposed to simulate consumer and producer behavior for use in market systems analysis, and it is demonstrated through a simplified automobile market. In the model, consumers make heterogeneous purchasing decisions based on product attributes, which provides the producers with insights into their preferences and how to improve upon these design attributes over time. Emergent behavior of the model shows that analyzing the behavior of consumers provides the opportunity for producers to compete which one another with different strategies to improve their designs by investing in technology improvements. This lays the foundation for future work that can model how different business and regulatory strategies, social structures, and policies influence consumer and producer behavior, which in turn influences economic, environmental, and social impacts.
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Trenevska Blagoeva, Kalina, Marina Mijoska, and Marija Trpkova-Nestorovska. "ONLINE FOOD PURCHASING CONSUMER BEHAVIOUR IN NORTH MACEDONIA AMID COVID-19 PANDEMIC: AN EXTENDED TAM APPROACH." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2021. http://dx.doi.org/10.47063/ebtsf.2021.0010.
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The current COVID-19 pandemic has changed the world on irreversible way towards digitalization. It has changed people’s attitude and behaviour towards online shopping, leading to global e-commerce unprecedented growth. The pandemic crisis accelerated an expansion of e-commerce worldwide, but impacted it in different ways. The progress varies between developed and developing countries, as well as between different industries. The biggest increase in online shopping is evident in food and daily use products category, especially during lockdowns. Despite the cross-country difference of e-commerce growth, the e-commerce in North Macedonia has increased at high rates as a result of COVID-19 with evident increase in online food purchasing. The goal of this study is to analyse which factors affect young consumer intention to buy food online during COVID-19. In order to get insights regarding the young consumer behaviour towards online food purchasing in the country, a survey was conducted among more than 150 young people during April and May 2021. This study examines the crucial factors encouraging young consumers to use online food delivery channels on the basis of the extended Technology Acceptance Model (TAM), including the following constructs: perceived ease of use, perceived usefulness, attitude towards using, actual use and website trust. The analysis revealed that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Attitude towards online food purchasing has the highest positive and statistically significant impact on the Intention towards online food purchase. This research provide relevant theoretical and practical implications by confirming that the above factors are critical in attitude towards online food purchasing in a developing country context.
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Slaper, Timothy F., Alyssa Bianco, and Peter Lenz. "Third Places and Art Spaces: Using Web Activity to Differentiate Cultural Dimensions of Entrepreneurship Across U.S. Regions." In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11638.
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We use unconventional data to assess regional entrepreneurial activitytogether with regional variations in personality (or culture) driving differencesin business formation as advanced by Obschonka et al. (2015). In this paper,we expand recent research using virtually contemporaneous, andgeographically granular, user online activity to estimate a region’s proclivityfor entrepreneurship. We assess the statistical relationships between businessformation, operationalized as establishment births, and the web activityassociated with a user’s interest in “third places” – informal gathering andmixing locations – and sites related to arts, music and design – “arts spaces.”We operationalize interest in and association with third places and arts spacesby the website activity geographically based in U.S. ZIP codes. Initiallydeveloped for marketing analytics, these data are derived by severalproprietary algorithms that create consumer profiles based on a person’spurchase interests, hobbies, activities or topical preferences as expressed byweb activity.Controlling for regional interest in entrepreneurship related web resources,we find that interest in third places and art spaces can explain more than halfof the variation in regional business formation. Establishing that regions witha high concentration of consumer interest in third places and art spaces mayattract the attention of would be entrepreneurs as desirable places to live, workand explore business opportunities may help address the critical missingingredient in regions with lower rates of start-ups and business growth.
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"How Content Volume on Landing Pages Influences Consumer Behavior: Empirical Evidence." In InSITE 2018: Informing Science + IT Education Conferences: La Verne California. Informing Science Institute, 2018. http://dx.doi.org/10.28945/4016.
Повний текст джерелаАнотація:
Aim/Purpose: This paper describes an empirical investigation on how consumer behavior is influenced by the volume of content on a commercial landing page -- a stand-alone web page designed to collect user data (in this case the user’s e-mail address), a behavior called “conversion.” Background: Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to information volume and consumer behavior: do more details elicit engagement and compliance, operationalized through conversions, or the other way around? Methodology: A pilot study (n= 535) was conducted in real-world commercial setting, followed by a series of large-scale online experiments (n= 27,083). Both studies employed a between-group design: Two variations of landing pages, long and short, were created based on various behavioral theories. User traffic to the pages was generated using online advertising and randomized between the pages (A/B testing). Contribution: This research contributes to the body of knowledge on the antecedents and outcomes of online commercial interaction, focusing on content as a determinant of consumer decision-making and behavior. Findings: The observed results indicate a negative correlation between content volume and users’ conversions. The shorter pages had significantly higher conversion rates, across locations and time. Findings suggest that content play a significant role in online decision making. They also contradict prior research on trust, persuasion, and security. Recommendations for Practitioners: At a practical level, results can inform practitioners on the importance of content in online commerce. They provide an empirical support to design and content strategy considerations, specifically the use of elaboration in commercial web pages. Recommendation for Researchers: At the theoretical level, this research advances the body of knowledge on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories are effective online. Impact on Society: Understanding how information drive behavior has implications in many domains (civic engagement, health, education and more). This has relevance to system design and public communication in both online and offline contexts, suggesting social value. Future Research: Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demographic data). This can lead to theoretical, methodological and practical recommendations.
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Alcain, Jesselyn, Charlie Marquez, Lara Camille Beriña, Luke Samuel Bulaon, Jane Andrea Cheng, and Gennes Erika Cruz. "Predictive Model Establishment for The Online Shopping Experience Factors Affecting Repurchase Intention Using Stepwise Linear Regression." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002553.
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The COVID-19 pandemic has brought drastic changes in the way people purchase goods/products. The behavior of people shifted to online shopping and an increase in electronic transactions. In the present, the e-commerce industry in the Philippines continues to grow; however, it is still not as established as developed countries. For online businesses to succeed in the highly competitive online environment, a better understanding of the different factors affecting consumer behavior is vital. This study investigated the e-commerce sector wherein the focus is the online shopping factors that affect the repurchase intention of consumers from multiple generations, namely Baby Boomers, Generation X, Generation Y, and Generation Z. Seven online shopping experience factors were determined in the study affecting consumers' repurchase intention. The study used stepwise linear regression and Cronbach's alpha for data analysis, and the predictive models were validated. The results show that Customer Satisfaction and Perceived Usefulness affect the online repurchase intention for Baby Boomers. At the same time, Perceived Security, Transactionality, and Website Quality are the factors that affect Generation X's repurchase intention. Furthermore, Availability, Perceived Usefulness, and Website Quality affect repurchase intention for Generation Y. Lastly, Perceived Ease of Use, Perceived Security and Customer Satisfaction affects the repurchase intention for Generation Z. Aside from repurchase intention, these factors also significantly affect online store revisit. These results will be helpful for e-commerce company owners in improving the features of their platforms based on consumers' preferences. Recommendations include for e-commerce sites to improve cybersecurity, and user-friendly interface, convenient payment methods, clear refund or return policies, and consistent monitoring and updating of product stocks.
Звіти організацій з теми "Consumer motivations for website use"
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Accelerating Digital Payments in Latin America and the Caribbean. Inter-American Development Bank, May 2022. http://dx.doi.org/10.18235/0004256.
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Between the first and second quarters of 2020, e-commerce website traffic from five of the regions major markets increased by over 150%. The COVID-19 pandemic has pushed and pulled tens of thousands of businesses in the region to go digital. The impact and advantages of such digitalization are quite telling for small and medium-sized enterprises (SMEs) in particular. SMEs in LAC can diversify their customer base and reach 20 foreign markets when operating online, while those that operate offline can only reach from two to five. As todays digital economy becomes the norm, universal basic services such as education and medical care are also taking place online. Digital payments are critical to enabling this transformation at both domestic and cross-border levels. But many challenges still exist that preclude the broadening of digital payment use throughout the region from a lack of access, regulatory harmonization and affordable payment solutions, to a need for further public and private sector cooperation, consumer protections and an open, inclusive and interoperable payment ecosystem. In 2021, the World Economic Forum and the innovation laboratory of the Inter-American Development Bank, IDB Lab, jointly launched the Payments to Advance Growth for All (PAGA) initiative to address these challenges. This initiative has convened a diverse community of over 100 public and private sector representatives to explore, through dialogue, how to best unlock the true benefits of digital payments in LAC. As digital payments continue to thrive and drive financial inclusion and economic growth, we hope this paper will provide a timely snapshot of the most pressing issues and highlight the importance of public-private and private-private cooperation to advance digital payments for all in an open, inclusive and safe manner. * The opinions expressed in this work are those of the authors and do not necessarily reflect the views of the IDB, its Board of Directors or the countries they represent, nor of the MIF (IDB Lab) Donors Committee or the countries it represents.