Дисертації з теми "Consumer Concerns"
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Nicolaou, Maria. "Consumer concerns towards privacy: An empirical study." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3040.
Повний текст джерелаKocher, Sara Johanna 1957. "Food cooperative shoppers: A study of consumer concerns." Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/291710.
Повний текст джерелаChen, Xiaoyan. "Essays on mobile commerce, consumer adoption, and privacy concerns." Rennes 1, 2011. http://www.theses.fr/2011REN1G022.
Повний текст джерелаThe explosive development of m-commerce is probably the main phenomenon in recent retailing and consumer behavior. Traditional brand giants are struggling to maintain their competitive advantages through mobile technologies; emerging firms are striving to enter this new business by relying on innovative ideas; and consumers are enjoying the convenience and pleasure brought by numerous mobile applications. In recent years, sophisticated Smartphone, more experienced users, and related firms’ strategies coming to maturity, have made m-commerce more integrated and complex. This shift provides us some new opportunities to rethink market structure. The dissertation explores the state-of-art of mobile commerce and consumer belief on it, by three essays. The first essay is an early attempt to explain those new features and tendencies of current m-commerce, and analyzes how consumer behavior evolves through them. This essay also provides a short investigation of consumers’ attitudes, because in practice the users’ acceptance varies quite dramatically between different applications. As survey basis, an empirical research review is performed, which highlights some interesting facts concerning m-commerce adoption. The second essay aims to explore consumers’ behavioral intentions to use a kind of compelling and interesting mobile application, context-aware service (CAS), which has been taken as a representative of current m-commerce. I propose a CAS adoption model and empirically evaluate the model using 291 respondents in China. Also, the essay tests two traditional IT adoption theories and compares their validities in the present m-commerce area. The results show that, although good predicting capabilities were found in whole, the explanatory powers of two variables from different classic models are rather surprising. The third essay explores the impact of the privacy concerns on consumers’ intention to disclose information. This essay states that today’s m-commerce has the particular prosperity of second exchange, which makes consumers provide personal information as a precondition for enjoying mobile service; consequently, privacy problems become disturbing to both m-services providers and users. Based on privacy calculus theory, I construct a comprehensive theoretical model and test it empirically. The results indicate that privacy concerns indeed have a significant negative impact on consumers’ intentions; but there exists a privacy paradox, which could be encouraging news for mobile servicers and participants
Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.
Повний текст джерелаTrent, M. J. W. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Diss., Lincoln University, 2007. http://hdl.handle.net/10182/427.
Повний текст джерелаEl, Badawy Tarek Aly. "Perception of Consumer Problems and Concerns Related to Consumer Protection and Education: a Comparative Study Between American and Egyptian Academic Communities." Diss., Virginia Tech, 2001. http://hdl.handle.net/10919/37682.
Повний текст джерелаPh. D.
Dunne, Hilary. "Consumer concerns about animal welfare and its impact on food choice in Ireland." Thesis, University of Reading, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.496964.
Повний текст джерелаKing, Tracey Marie. "Consumer decisions in a complex world measurement concerns, scale development, and validation in a healthcare context /." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/19833.
Повний текст джерелаCommittee Chair: Malhotra, Naresh; Committee Member: Feldman, Jack; Committee Member: Jayaraman, Sundaresan; Committee Member: Ulgado, Francis; Committee Member: Wong, Nancy.
Ericson, Johannes, and Vahab Bayati. "Are you concerned? : A study of the consumers’ concern about the information the organizations’ gather about them." Thesis, Umeå University, Umeå School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1711.
Повний текст джерелаThe current information society is collecting information about individual needs, wants and desires continuously with the help of new technologies. Information systems, such as consumer relationship management (CRM) have a crucial importance when providing personalized services to the customers. This is done by gathering, storing, maintaining and distributing important consumer knowledge throughout the organization. (Chen & Popovich, 2003) However as previous studies have shown, consumers are becoming increasingly concerned about threats to their personal privacy when new technologies are integrated into the society (e.g. Cranor et al, 1999; Kervenoael et al, 2007). As these emerging issues are becoming more common in the consumers’ daily lives, it is of great importance to discover their perceptions about it. Hence, the purpose of this study is to examine the consumers’ perception about their privacy and how they affiliate with their personal information being processed in various organizations.
The theoretical framework suggests that several factors affects the consumers comfort in sharing personal information to companies, such as the physical environment of the organization, which type of information that is shared, what organization that stores and uses the information, the psychological distance the actors have to each other and how much control the consumers have over the use of their personal information. A selfadministered questionnaire was used to collect the data. The results showed that the majority of the respondents were concerned about the information that is gathered about them, which further emphasises the importance of this study. It was evident that the respondents were more willing to provide demographic and lifestyle information, rather than financial and purchase related information. The results also showed a variation depending on which organization that is considered. The various organizations were categorized into four different groups; Intimate distance, personal distance, social distance and public distance, depending on the respondents’ perceived comfort in sharing their personal information with them.
Some significant differences were observed between the various demographic groups as well. One of the findings indicates that men appear to be more comfortable in sharing their personal information to certain companies in comparison to women, due to a higher intellectual risk-propensity. It is argued that the consumers concern for privacy is an important issue to consider for companies. In order to maintain a strong relationship with their customers it should be integrated as an essential part of their CRM-strategies to make their information gathering techniques more efficient.
Watson, Lisa. "Privacy of personal information on the Internet, do privacy concerns affect on-line consumer transactions?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0004/MQ43354.pdf.
Повний текст джерелаWatson, Lisa (Lisa M. ). Carleton University Dissertation Management Studies. "Privacy of personal information on the Internet; do privacy concerns affect on-line consumer transactions?" Ottawa, 1999.
Знайти повний текст джерелаDoig, Jennifer Michelle. "Impact of online privacy concerns and brand reputation on consumer willingness to provide personal information." Thesis, Queensland University of Technology, 2016. https://eprints.qut.edu.au/91648/1/Jennifer_Doig_Thesis.pdf.
Повний текст джерелаDahl, Teodor, and David Fridh. "A consumer perspective of personalized marketing : An exploratory study on consumer perception of personalized marketing and how it affects the purchase decision making." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19592.
Повний текст джерелаWintersberger, Sophie, Muhammad Azmat, and Sebastian Kummer. "Are We Ready to Ride Autonomous Vehicles? A Pilot Study on Austrian Consumers' Perspective." MDPI, 2019. http://dx.doi.org/10.3390/logistics3040020.
Повний текст джерелаHanson, John. "THE INFLUENCE OF DIRECT-TO-CONSUMER GENETIC TEST RESULTS ON THE FINALIZATION OF FOSTER ADOPTION." CSUSB ScholarWorks, 2017. https://scholarworks.lib.csusb.edu/etd/520.
Повний текст джерелаAdolfsson, Henrik, and Elias Davidsson. "Why even bother? : Exploring consumer perceived risks and benefits of online personalized advertisements." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65298.
Повний текст джерелаVan, Dyk Maritza. "Identification of labelling errors and concerns on specific categories of South African processed food products that may impact consumer health." Thesis, Cape Peninsula University of Technology, 2007. http://hdl.handle.net/20.500.11838/771.
Повний текст джерелаLabels are the source of information about the contents of food products and must be correct so that consumers are not misled and can make informed product choices. However, food label information is often incorrect, misleading or just insufficient. The aim of this study was to determine the labelling errors and concerns that occurred in specific categories of the South African processed food market. Randomly selected food product labels (N=246) were evaluated that represented the selected categories of processed foods (N=7), namely: breakfast cereal (9%), savoury snacks (13%), sweet snacks (29%), non-refrigerated meals (7%), refrigerated meals (9%), soups and sauces (25%) and convenience desserts and baked goods (8%). A pre-tested labelling checklist was used to evaluate each food label according to the food labelling areas that could impact consumer health considering the current South African labelling regulations published in 1993, the draft of these regulations published in 2002, and the further new proposed draft regulations. Labelling errors found induded the use of prohibited statements and not identifying compound ingredients (19% and 12% of the products respectively). A labelling concern was also the lack of identification of the fatsloils used (61% of the products). Further concerns identified included the lack of additive-free and allergen-free claims. For example, significant differences (p
Attié, Elodie. "The connected consumer : A theoretical framework of consumer adoption/consequences of the Internet of Things and smart connected objects." Thesis, Toulouse 1, 2019. http://www.theses.fr/2019TOU10048.
Повний текст джерелаOver the last decade, technological and Internet innovations have increasingly invaded the consumer market (N’Goala, 2016). The Internet of Things (IoT) is becoming a common platform, and disrupts relationships between consumers and companies (Bohli et al., 2009); in essence, this is a timely research. The major goal of this thesis is to deepen the understanding of the acceptance and the adoption processes of the IoT and smart connected technologies, as well as the related consequences on perceived well-being. To do this, four contexts of study have been explored: smart connected objects, smart sleep applications, smart homes, and smart stores. First, we performed qualitative exploratory studies, and secondly we conducted quantitative studies to build conceptual models according to our qualitative findings and the literature. The results show that technology benefits are the first factors that enable technology acceptance through perceived usefulness and perceived ease of use; subsequently, self-improvement, through perceived social image and well-being benefits, are the main reasons to continue using the IoT and smart connected technologies. The acceptance and the adoption of these technologies also depend on users’ personality traits while perceived risks and fears on the use of the personal data are the main barriers. In turn, the IoT and smart connected technologies influence perceived well-being according to the experience of use, personality traits, and the technology
Daly, Timothy Michael. "Conflict management in consumer behaviour : examining the effect of preferred conflict management style on propensity to bargain." UWA Business School, 2009. http://theses.library.uwa.edu.au/adt-WU2010.0040.
Повний текст джерелаSixl, Sandra. "Ethical Boundaries of Online Behavioral Targeting : A qualitative Study exploring the Impact of Privacy Concerns on Consumer Engagement and Advertising Avoidance on Instagram." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300408.
Повний текст джерелаOnline beteendeinriktning (OBT) är anpassade annonsmeddelanden baserat på personlig information för att förbättra reklameffektiviteten. Större personalisering ökar vanligtvis relevansen men indikerar också att orsaka integritetsproblem. Denna studie undersöker konstruktioner av reklamengagemang och reklamundvikande på Instagram. Med den kritiska incidenttekniken identifieras en typologi av de tre föregångarna för både engagemang och undvikande: relevans, grad av personalisering och spårbarhet av datakällan. Emedan en hög grad av personalisering och relevans befanns vara vanligt i både engagemangs- och undvikelsesscenarier, identifierades datakällans spårbarhet som en etisk gräns för forskningsämnen och ett avgörande kriterium för huruvida integritetshänsyn togs upp eller inte. Resultaten föreslår vanliga utlösarkombinationer för både engagemangs- och undvikelsesscenarier, men det existerar fall som faller utanför normen men antyder att acceptans och reaktioner på OBT är en mycket komplex konstruktion där många externa variabler och personliga karaktärsdrag står på spel.
Qin, Fei. "Supply Chain Strategies in the Presence of Supply Capacity Uncertainty, Consumer Trade-in Services, or Human Behavioral Biases." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1406810613.
Повний текст джерелаDamanaki, Maria Zoi, and Michaela Kanaan. "E-commerce in Greece and Sweden: A cross-country investigation of consumer privacy attitudes and behaviours." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-44507.
Повний текст джерелаAdugu, Emmanuel K. "Factors Associated With Engagement In Political Consumption." The Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1228239697.
Повний текст джерелаSlattery, J. R. "Diet and health: the food industry's response : The reaction of food manufacturing companies and multiple retailers to the official recommendations and current consumer concerns about the relationship between diet and health." Thesis, University of Bradford, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.384264.
Повний текст джерелаBeaver, Shayne. "Consumers’ concepts of materials." Thesis, Queensland University of Technology, 2010. https://eprints.qut.edu.au/38629/1/Shayne_Beaver_Thesis.pdf.
Повний текст джерелаPanboon, Edwin, and Jean-Philipe Wahlgren. "Executional Greenwashing: The Unseen Attraction to Nature : A qualitative study on Consumers Perception of Advertisement within Fast-Moving Consumer Goods that is ‘Executionally Greenwashed’." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52572.
Повний текст джерелаLysenko, Iryna. "Consumer behavior in the context of behaviorism theory." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/54597.
Повний текст джерелаThe question of what influences a consumer’s buying decision is, without exaggeration, one of the key questions in marketing. Building the brand’s interaction with the target audience, developing the idea and content of the advertising message, finding effective communication channels and implementing a dozen more urgent tasks depends on the answer to it. Social psychology, back in the last century, offered its own view of the problem, giving the world the theory of behaviorism, a theory based on the study of the dependence of the behavioral reactions of a person on stimuli from the external environment.
Tamashiro, Helenita Rodrigues da Silva. "A relação entre conhecimento ecológico, preocupação ecológica, afeto ecológico, normas subjetivas e o comportamento de compras verdes no setor de cosméticos." Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-11062012-161824/.
Повний текст джерелаResearch which seeks to investigate the relationship between environmental factors and the consumer behavior is still embryonic in Brazil, which is a unique opportunity for those studies that relate the purchasing behavior of consumers to environmental issues. In this perspective, the goal of this research was to ascertain whether there is correlation between the following constructs: ecological knowledge, ecological affection, ecological concern, subjective norms and green purchase behavior. In pursuit of achieving the proposed objectives, a methodology characterized by exploratory search was used, adopting the simple transverse method in data collection process. In the study, secondary data from articles, books, dissertations, theses and the internet were used, in addition to the primary data, collected with the application of questionnaires to the target population. Based on a stratified random sampling, the population was constituted by women over 18 years old, since they represent potential consumers of cosmetic products. Regarding the data processing of 500 validated questionnaires, the use of Cronbach\'s Coefficient Alpha and multivariate exploratory technique of factor analysis were contemplated. A multiple regression model was tested to explain the behavior of buying ecological cosmetics. The results produce evidence that Subjective Norms (SN), Ecological Affection (EA), Ecological Concern (EC) and Ecological Knowledge (EC) variables were considered statistically significant to explain the variations in Purchase Behavior of Ecological Cosmetics (PBEC), with an R2 of 0.555. Among the demographic variables tested, it was found that only the age and social class exercise moderate influence over the dependent variable. Such results indicate similarity among the results obtained in the measurement of multiple correlations among independent variables, the dependent variable and those observed in theory concerning the influence of the former over the purchasing behavior of environmentally correct products. The results of this thesis offer additional insight about the factors that affect the purchase decision process. Therefore, it is considered that this work is an advance in the state of the art of research about the relationship between environmental factors and the consumer behavior, since aspects not covered in previous studies were investigated.
De, Jager JNW. "Environmental Concern and the theory of planned behaviour: Identifying the green consumer." Master's thesis, University of Cape Town, 2009. http://hdl.handle.net/11427/4843.
Повний текст джерелаEliasson, Nicklas, and Jakob Alftén. ""Would you buy it?" : "What triggers ethical consumption, based on personality archetypes"." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-52758.
Повний текст джерелаBeck, Ceres Grehs. "Consumo Ambientalmente Consciente: os meus, os seus e os nossos interesses." Universidade Federal da Paraíba, 2010. http://tede.biblioteca.ufpb.br:8080/handle/tede/3876.
Повний текст джерелаCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
Understanding the relationship between the human being and the environment is a need present in the agenda of companies, governments, academy and consumers. Towards the sustainable development, everyone is looking for the causes and possible solutions to mitigate the environmental problems, since these might affect all of us. So, this study aimed to identify if the awareness of adverse consequences and the consumers' environmental concern contribute to the environmental conscious behaviors. These objectives were reached through the application of in-depth interviews allied with the projective technique with 33 consumers aged between 18 to 66 years old that were residents in João Pessoa city. The interpretation of the speeches through the content analysis with qualitative approach oriented by Bardin (1977) generated thematic categories and variables. These, when confronted in the light of the theoretical references, allowed the analysis of the environmental conscious behaviors and if these are oriented by selfish values (anthropocentric) or are guided by altruistic and biospheric values (ecocentric). The results showed a paradoxical consumers relationship that ranges among consuming less to preserve the environment and the planet (values oriented to our interests ) or consuming more to reach personal satisfaction in a way to maintain the own life quality, the health and the personal well-being ( my interests ). The study reveals a high concern and understanding referred to the negative consequences of the environmental degradation. However, despite of the declared intention of acting on behalf of the environment, the consumers demonstrate passivity and selfish behaviors. In this context, the consumers impute to the companies and the governments the environmental care and do not exercise their power to maintain the society s balance. From these verifications, it is necessary to make the consumers aware and to motivate them to change values and behaviors, towards this new thought related to an ecological rationality. The sustainable development can be reached by addressing the government actions together with the marketing strategies, but also counting with the consumer's active participation in this sense.
Entender as relações entre o homem e o meio ambiente é uma necessidade presente na agenda de empresas, governos, academia e consumidores. Na onda do desenvolvimento sustentável, todos buscam as causas e possíveis soluções para mitigar os problemas ambientais, já que estes acabam afetando a todos. Neste sentido, esta dissertação busca identificar se a conscientização acerca das consequências adversas e a preocupação ambiental dos consumidores contribuem para seus comportamentos ambientalmente conscientes. Estes objetivos foram alcançados por meio de entrevistas em profundidade aliadas à técnica projetiva conduzidas com 33 consumidores de idades entre 18 a 66 anos e moradores da cidade de João Pessoa. A análise qualitativa de conteúdo orientada por Bardin (1977) possibilitou interpretar as falas e gerou categorias temáticas e variáveis. Estas, confrontadas à luz das referências teóricas, permitiram analisar o comportamento ambientalmente consciente dos consumidores e verificar se são consoantes com valores egoístas (antropocêntricos) ou são orientados por valores altruístas e biosféricos (ecocêntricos). Os resultados apontam para uma relação paradoxal dos consumidores que se baseia entre consumir menos para preservar o meio ambiente e o planeta (valores voltados aos nossos interesses ) ou consumir mais para atingir satisfação pessoal e manter a própria qualidade de vida, a saúde e o bem-estar pessoal ( meus interesses ). O estudo revela alta preocupação e conscientização acerca das consequências negativas da degradação ambiental. Porém, apesar de os entrevistados declararem a intenção de agir em prol do meio ambiente, demonstram passividade e egoísmo nos comportamentos. Neste contexto, os consumidores imputam às empresas e aos governos os cuidados com o ambiente e não exercem seu poder para manter a sociedade em equilíbrio. A partir destas constatações, infere-se a necessidade de conscientizar os consumidores e incentivar a mudança de valores e comportamentos, face ao novo pensamento voltado à racionalidade ecológica. O desenvolvimento sustentável poderá ser alcançado a partir do direcionamento das ações governamentais aliadas às estratégias de marketing, mas também com a participação do consumidor mais atuante neste sentido.
Nybacka, A. (Aino). "Privacy concerns of consumers in big data management for marketing purposes:an integrative literature review." Bachelor's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201605261989.
Повний текст джерелаAndersson, Pär. "Digital Fabrication and Open Concepts : An emergent paradigm of consumer electronics production." Thesis, Umeå universitet, Institutionen för informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-104994.
Повний текст джерелаLe, Borgne Guillaume. "Sensibilité du consommateur au gaspillage alimentaire : conceptualisation, antécédents, et conséquences." Thesis, Montpellier, 2015. http://www.theses.fr/2015MONTD041/document.
Повний текст джерелаFood waste occupies a growing space in news and political agenda. Yet, studies on food waste are still relatively rare in marketing science, and they do not take into account the way consumers are concerned by food waste. In this work, we propose a definition of consumer's concern for food waste (CCFW) and, we validate a measuring scale for this construct. Then, we test a modeldescribing the relationships between concern for food waste (CFW), its antecedents and, behaviors linked with food waste at home. Quantitative analysis reveals a two-dimensional concern. The first dimension is "individual" (close to the person) and the second one is more "global" (general). Individual concern has a stronger impact on the adoption of waste-reducing practices than global concern. Education received regarding food waste and “concern for purchasing power” are, as expected, antecedents of CCFW. Finally, we give recommendations for governments, consumers and managers, in the light of these results, to help reducing food waste
Bojanowicz, Weronika, Lina Mattsson, and Heidi Nilsson. "Going Lean and Green on Your Mobile Machine : A Quantitative Marketing Placebo Effect Study on Eco-Labelled Technology." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54342.
Повний текст джерелаLe, Bodic Gwenaël. "A multiagent system for application of market concepts to emerging mobile communication services." Thesis, University of Strathclyde, 2000. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21191.
Повний текст джерелаHenning, Olof, and Samuel Karlsson. "Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16083.
Повний текст джерелаJeong, Jinho. "Future visioning system for designing and developing new product concepts in the consumer electronics industries." Thesis, Brunel University, 2002. http://bura.brunel.ac.uk/handle/2438/5374.
Повний текст джерелаLordin, Denise. "Consumer Engagement During Concerts : A Study on Using Mobile Interactive Technology to Enhance the Live Music Event Experience." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209767.
Повний текст джерелаFramväxten och utvecklingen av mobil teknik har förändrat traditionellt beteende under live musik konserter och lett till att konsertetikett utmanats. Artister har polariserade reaktioner gällande användningen av smartphones och företag har börjat realisera potentialen att utveckla system som gör det möjligt för publiken att interagera mer med både artisten samt ljus- och ljudspelet. Forskning har undersökt hur folk traditionellt sett beter sig och hur konsumenternas förväntningar har förändrats på grund av den digitala revolutionen, men har inte tittat på skillnader mellan åldersgrupper, kön och konsertgenrer för att ta reda på hur olika människor uttrycker engagemang. Forskningsfrågan är: Hur kan interaktiv teknik användas för att öka publikens engagemang? Med delfrågorna: Vad engagerar individer under konserter? Hur kan engagemang mätas? Resultatet i studien visar att det finns vissa skillnader mellan åldersgrupper och mellan konsertgenrer men att engagemang uttrycks på liknande sätt oavsett kön. Skillnaderna som finns mellan generationer och genrepreferenser är få och små. Folk uttrycker oftast engagemang genom en kombination av röst och rörelse. Interaktiv teknik som är designad för live musikevent måste baseras på befintliga beteendemönster eftersom människor inte vill att alltför stort fokus hamnar på teknik under konserter. Tekniken bör förbättra det befintliga beteendet och ha en låg inlärningskurva eftersom interaktiv teknik risker att blir oengagerande om det kräver för mycket fokus från användaren.
Laing, Angus Wallace. "Marketing in NHS trusts : adoption and adaptation of marketing concepts in a public sector setting." Thesis, University of Aberdeen, 1997. http://digitool.abdn.ac.uk/R?func=search-advanced-go&find_code1=WSN&request1=AAIU099566.
Повний текст джерелаJohansson, Ilja, and Daria Sinichenko. "Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14121.
Повний текст джерелаBirgisdottir, Johanna, and Hiral Amin. "Personalized Marketing : An invasion of privacy or an approved phenomenon? An empirical study of how organizations can respond to consumers’ concern over the threats of online privacy." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176677.
Повний текст джерелаMoolla, Zainub. "South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/79620.
Повний текст джерелаMini Dissertation (MBA)--University of Pretoria, 2020.
pt2021
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted
Visser, Diane. "A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52711.
Повний текст джерелаENGLISH ABSTRACT: One of the phenomena's in the marketing industry of the past decade is the increased use of database marketing. Database marketing involves the collection, processing and dissemination of vast amounts of consumer information in order to compile detailed consumer databases. The increasing popularity of database marketing can be attributed to various factors. Consumer information can now be obtained easier, cheaper and faster due to the availability of information technology. It has become easier to segment consumer markets and it is possible to identify consumer trends. It is possible to make predictions of consumer behaviour or buying patterns because consumer databases provide a more complete consumer profile with information ranging from demographics, psycho graphics to life-style information. Database technology improves the efficiency and effectiveness of marketing campaigns because marketers can analyse the available information and select the most appropriate marketing strategies and tactics, while concentrating efforts on the most profitable consumer. Marketers therefore waste less effort, money, and other resources by not promoting to individuals who are unlikely to react upon such offers. Widespread databases assist marketers in offering products that are more reasonably priced and more precisely tailored for smaller, more homogeneous market segments. Improved product and service offerings as well as the availability of a wider variety of products and services will likely result in higher consumer satisfaction and could build consumer loyalty. Therefore, marketers use consumer information to improve the overall marketing strategy and individual customer service. Consumers are concerned about database marketing practices because consumers believe some data practices invade personal privacy. The need for privacy has always been inherent to human nature and the concept of privacy dates back to early mankind. One should however differentiate between an individual's basic need for privacy from a general perspective and privacy within a consumer-marketer context. Privacy from a general perspective refers to one's territoriality and need for physical seclusion, whereas consumer privacy mainly relate to the privacy of personal information. Bennett, as well as Stone and Stone proposed that a state of privacy exist when a consumer can control social interaction, unwanted external stimuli, and the dissemination of personal information as well as being able to make independent decisions without outside interference. Consumers' need for privacy is however, in conflict with the need for social interaction and the need to participate in commercial exchange relationships. The more a person interacts with other members of society, the more the person could expect to compromise some privacy. This implies that when consumers participate in a business transaction, or where an exchange relationship exists between the database marketer and consumer, consumers could expect that a degree of privacy will be lost. Consumer groups however, argue that some marketing practices invade the reasonable amount of privacy consumers should be able to expect. The raising consumer concern for privacy is attributable to several reasons. The primary driver of consumer concern is the general lack of knowledge on data collection and use. Other reasons for the raising privacy concern include the type of information collected and the amount of control consumers have over subsequent use of data; the use of personal information to identify specific individuals; collection and use of sensitive information, such as medical and financial data; the volume of information collected and used; secondary information use; the use and dissemination of inaccurate databases; the collection and use of children's data; the lack of tangible benefits received in exchange for information provided; and the use of consumer information for financial gain. Consumers have also expressed concern about electronic database marketing practices because of the secrecy in data collection and use. However, privacy concerns may vary depending on consumers' cultural orientation, age, perception on what constitutes good marketing ethics or the specific methods employed to obtain consumer data. One could distinguish between several consumer clusters when considering consumers" attitudes on database marketing practices and personal privacy. In this regard the typical South African consumer is classified as a "pragmatist". Pragmatists are concerned with privacy to the extent they are exposed to database marketing activities. The South African database marketing industry is still in its infancy phase and as the industry progress, and consumers become more knowledgeable, privacy concerns are likely to increase. It is important to address the issues that raise consumer privacy concerns and to find solutions for ensuring sustainable database marketing practice in future. Marketers' information needs and consumers' privacy needs should somehow be balanced in order to withhold government intervention. Compromises from both sides are necessary to reach a more balanced relationship between the two parties. The successful outcome of the privacy debate will depend on marketers' understanding of consumer privacy issues and by addressing these accordingly.Several approaches exist for regulating database marketing practices that invade consumer privacy: the implementation of information technology, self-regulation and government intervention. Self-regulation is preferred for regulating database marketing practices, whereas privacy-enhancing information technology is recommended as a supplemental tool for protecting consumer privacy. Government regulating seems to be the last resort because of unnecessary restrictions that might be imposed on database marketing activities. Recommended models for regulating database marketing activities and for protecting consumer privacy in South Africa are the Registration Model, together with elements of the Data Commissioner Model. These models were proposed after careful consideration of characteristics, unique to the South African database marketing industry. The models place the responsibility for data protection with the database marketer and the South African government, rather than with the consumer. The Registration Model and the Data Commissioner Model seems a viable combination for implementation in South Africa because these models acknowledge the fact that South African pragmatic consumers are not well educated and informed enough on privacy invading database marketing practices. This combination rarely involves any consumer participation and therefore suits the typical apathetic nature of South African consumers. The Registration Model acts like a notice system where an agency, currently the Direct Marketing Association of South Africa, develops principles of fair information practices to which registered marketers need to comply with. A commission, an element of the Data Commissioner Model, has power to investigate consumer complaints, constrain development of databases, review data practices and advise on improvements on data collectors' systems. The commission could also monitor advancements in information technology that may enhance consumer privacy. The only problem with these models seems to be that the agency and or the commission have no authoritative power to enforce compliance with principles and codes of conduct. Industry self-regulation in conjunction with some governmental control and the application of information technology seems to be useful in providing adequate levels of consumer privacy and data protection. Such a combination might strike a balance between South African consumers' need for privacy and South African marketers' need for consumer information.
AFRIKAANSE OPSOMMING: Een van die verskynsels in die bemarkingsindustrie oor die afgelope dekade is die toenemende gebruik van databasisbemarking. Databasisbemarking behels die insameling, prosessering en verspreiding van groot hoeveelhede verbruikersinligting met die doelom gedetailleerde verbruikersdatabasisse saam te stel. Die toenemende gewildheid van databasisbemarking kan toegeskryf word aan verskeie faktore. Inligtingstegnologie maak dit baie makliker, goedkoper en vinniger om verbruikersinligting te bekom. Dit raak al hoe makliker om verbruikersmarkte te segmenteer en dit is moontlik om verbruikers tendense te identifiseer. Voorspellings kan ook gemaak word ten opsigte van verbruikersgedrag en aankooppatrone omdat die omvang van inligting in verbruikersdatabasisse strek vanaf demografiese, psigografiese tot lewenstylinligting en daarom 'n baie meer volledige verbruikersprofiel bied. Databasistegnologie verbeter die doeltreffendheid en effektiwiteit van bemarkingsveldtogte omdat bemarkers beskikbare inligting kan analiseer en die mees gepaste bemarkingstrategieë en taktieke kan selekteer, terwyl programme gerig kan word op die mees winsgewinde verbruiker. Bemarkers sal dus minder moeite, geld en ander hulpbronne vermors deurdat bemarkingsprogramme nie gerig word op individue wat heel waarskynlik nie op sulke aanbiedinge sal reageer nie. Omvangryke databasisse help bemarkers om goedkoper produkte te bied wat meer presies ontwerp is op kleiner, meer homogene marksegmente te dien. Verbeterde produk en diens aanbiedinge tesame met die beskikbaarheid van 'n wyer verskeidenheid van produkte en dienste, sal heel waarskynlik hoër verbruikersatisfaksie tot gevolg hê en kan verbruikerslojaliteit bewerkstellig. Dus, bemarkers gebruik verbruikersinligting om die algehele bemarkingstrategie en individuele diens aan verbruikers te verbeter. Verbruikers het belang by databasis bemarkingspraktyke omdat verbruikers glo dat sommige data praktyke inbreuk maak op persoonlike privaatheid. Die behoefte aan privaatheid was nog altyd inherent aan die menslike natuur en die konsep van privaatheid dateer terug tot vroeë beskawings. Daar behoort egter 'n onderskeid getref te word tussen 'n individu se basiese behoefte aan privaatheid vanuit 'n algemene perspektief en privaatheid vanaf 'n verbruiker-bemarker konteks. Privaatheid, vanaf 'n algemene perspektief, verwys na 'n individu se persoonlike ruimte en die behoefte aan fisiese afsondering, teenoor verbruikersprivaatheid wat hoofsaaklik verband hou met die privaatheid van persoonlike inligting. Bennett, sowel as Stone en Stone het voorgestel dat 'n mate van privaatheid heers wanneer 'n verbruiker beheer het oor sosiale interaksies, ongewenste eksterne prikkels, die verspreiding van persoonlike inligting, sowel as om in staat te wees om onafhanklike besluite te neem sonder invloed van buite. Verbruikers se behoefte aan privaatheid is egter in konflik met die behoefte aan sosiale interaksie en die behoefte om deel te neem aan kommersiële transaksies. Hoe meer 'n persoon in wisselwerking tree met ander lede van die gemeenskap, hoe meer kan die persoon verwag om 'n mate van privaatheid op te offer. Dit impliseer dat wanneer verbruikers deelneem in 'n besigheidstransaksie of waar 'n ruilverhouding bestaan tussen die databasisbemarker en verbruiker, kan verbruikers verwag dat 'n mate van privaatheid verlore sal gaan. Verbruikers kan 'n redelike mate van privaatheid verwag, maar verbruikersgroepe argumenteer dat sommige bemarkingspraktyke inbreuk maak op hierdie redelike verwagting van privaatheid. Die toenemende verbruikersbelang by privaatheid is toeskryfbaar aan verskeie redes. Die primêre dryfkrag agter verbruikers se belang is die algemene gebrek aan kennis oor data insameling en gebruik. Ander redes wat bydrae tot die toenemende belang by privaatheid sluit in die tipe inligting ingesamel en die hoeveelheid beheer verbruikers het oor die daaropeenvolgende gebruik van data; die gebruik van persoonlike inligting om spesifieke individue te identifiseer; die insameling en gebruik van sensitiewe inligting, soos byvoorbeeld mediese en finansiële data; die hoeveelheid inligting wat ingesamel en gebruik word; sekondêre gebruik van inligting; die gebruik en verspreiding van onakkurate databasisse; en die insameling en gebruik van verbruikersinligting om finansieël voordeel daaruit te trek. Verbruikers het ook belang getoon teenoor elektroniese databasis bemarkingspraktyke as gevolg van die geheimhouding oor data insameling en gebruik. Die belang by privaatheid mag egter varieër afhangende van verbruikers se kulturele oriëntasie, ouderdom, persepsie van wat goeie bemarkingsetiek behels of die spesifieke metodes gebruik om data aangaande verbruikers te bekom. Daar kan onderskei word tussen verskeie verbruikersgroepe wanneer verbruikershoudings teenoor databasis bemarkingspraktyke en persoonlike privaatheid oorweeg word. In hierdie verband kan die tipiese Suid-Afrikaanse verbruiker geklassifiseer word as 'n pragmatis. Pragmatiste is besorg oor privaatheid tot die mate waartoe hulle blootgestel is aan databasisbemarkingsaktiwiteite. Die Suid-Afrikaanse databasis industrie is nog in die beginfase en soos die industrie groei en verbruikers meer ingelig raak, sal besorgdheid oor privaatheid heelwaarskynlik ook toeneem. Dit is belangrik om die kwessies wat besorgdheid oor verbruikersprivaatheid veroorsaak aan te spreek en om oplossings te vind om volhoubare databasisbemarkingspraktyke in die toekoms te verseker. Daar moet gepoog word om bemarkers se behoefte aan inligting en verbruikers se behoefte aan privaatheid in ewewig te bring om sodoende owerheidsinmenging te voorkom. Opofferings van beide partye is nodig om 'n meer gebalanseerde verhouding tussen die twee partye te bewerkstellig. Die suksesvolle uitkoms van die privaatheidsdebat sal afhang van bemarkers se begrip vir verbruikersprivaatheidskwessies en om dit dienooreenkomstig aan te spreek. Die regulering van databasisbemarkingspraktyke wat inbreuk maak op verbruikersprivaatheid kan verskillend benader word: die implementering van inligtingstegnologie, self-regulering en owerheids-inmenging. Self-regulering word verkies as basis om databasisbemarkingspraktyke te reguleer, terwyl privaatheids-bevorderende inligtingstegnologie aanbeveel word as bykomende gereedskap om verbruikersprivaatheid te beskerm. Owerheidsregulering word gesien as die laaste uitweg as gevolg van onnodige beperkinge wat dit mag plaas op databasisbemarkingsaktiwitei te. Die voorgestelde modelle vir die regulering van databasis bemarkingsaktiwiteite en vir die beskerming van verbruikersprivaatheid in Suid Afrika, is die Registrasie Model, tesame met elemente van die Data Kommissaris Model. Hierdie modelle is voorgestel nadat eienskappe, uniek aan die Suid Afrikaanse databasisbemarkingsindustrie, deeglik oorweeg IS. Die modelle plaas die verantwoordelikheid van data beskerming in die hande van die databasisbemarker en die Suid-Afrikaanse owerheid, eerder as by die verbruiker. Die Registrasie Model en die Data Kommissaris Model blyk 'n uitvoerbare kombinasie vir implementering in Suid Afrika te wees, omdat hierdie modelle die feit inagneem dat Suid Afrikaanse pragmatiese verbruikers nie goed genoeg opgevoed en ingelig is oor die databasisbemarkingsaktiwiteite wat inbreuk maak op privaatheid nie. Hierdie kombinasie behels selde verbruikersdeelname en is daarom gepas by die tipiese apatiese aard van Suid Afrikaanse verbruikers. Die Registrasie Model dien as 'n kennisgee-stelsel waar 'n agentskap, tans die Direkte Bemarkings Assosiasie van Suid Afrika, beginsels vir regverdige inligtingspraktyke ontwikkel waaraan geregistreerde databasisbemarkers moet voldoen. 'n Kommissie, 'n element van die Data Kommissaris Model, het mag om verbruikersklagtes te ondersoek, die ontwikkelling van databasisse aan bande te lê en om datapraktyke te hersien en advies te gee oor verbeteringe in die stelsels van data-insamelaars. Die kommissie kan ook ontwikkelinge in inligtingstegnologie wat verbruikersprivaatheid bevorder, monitor. Die enigste probleem met hierdie modelle blyk te wees dat die agenstkap en die kommissie geen gesag het om te verseker dat beginsels en kodes van goeie gedrag afgedwing word nie. Industrie self-regulering, tesame met 'n mate van owerheidsbeheer en die implementering van inligtingstegnologie blyk nuttig te wees om voldoende vlakke van verbruikers-privaatheid en data beskerming te verseker. Dié kombinasie kan moontlik 'n balans vind tussen Suid Afrikaanse verbruikers se behoefte aan privaatheid en Suid Afrikaanse bemarkers se behoefte aan verbruikersinligting.
König, Lovisa, and Ellen Romney. "Integritet online ur olika generationers perspektiv : En studie om hur generation digital natives & pre-internet värdesätter sin integritet online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172653.
Повний текст джерелаGebremichael, Keariam, and Saadul Islam Khan. "Transition Risk on a Consumer’s Journey : Influencing Concepts towards the occurrence of Transition Risk on a Consumer’s Journey on Virtual Reality Shopping." Thesis, Linköpings universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167053.
Повний текст джерелаMchakulu, Mphatso Grace. "Rural Malawi households' environmental concern and consciousness about appropriate energy consumption practices amidst prevailing socio-economic conditions." Thesis, University of Pretoria, 2019. http://hdl.handle.net/2263/77847.
Повний текст джерелаThesis (PhD)--University of Pretoria, 2019.
Agricultural Economics, Extension and Rural Development
PhD
Unrestricted
Albloushy, Hayat. "Examining the effects of knowledge, environmental concern, attitudes and cultural characteristics on Kuwaiti consumers' purchasing behavior of environmentally sustainable apparel." Diss., Kansas State University, 2016. http://hdl.handle.net/2097/32568.
Повний текст джерелаApparel, Textiles, and Interior Design
Kim Hiller
This study examined the effects of knowledge of apparel and textile (AT) manufacturing’s impacts on the environment, environmental concern, attitudes toward environmentally sustainable apparel (ESA), and the cultural characteristics of adult, female Kuwaiti nationals on purchasing behaviors of ESA. This study was conducted because Kuwait is a large consumer market for apparel goods and there was a gap in the existing literature on sustainable apparel with regards to Kuwait. To measure the independent variables of knowledge related to the environmental impacts of AT manufacturing, environmental concern, attitudes towards ESA, and the cultural characteristics of Kuwaiti women on the dependent variable of ESA purchase behavior intentions, a mixed methods approach was used. This mixed method approach included a survey instrument featuring five different scales to acquire data through quantitative methods on a population of Kuwaitis acquired through snowball sampling. Semi-structured interviews were then utilized to acquire further data for a qualitative data analysis. The results were then analyzed through descriptive statistics, regressions, and coding. The data analysis of the quantitative survey responses of the female Kuwaiti nationals showed that their level of knowledge on the environmental impacts of the AT industry was low, their level of environmental concern was neutral, their ESA attitudes were neutral, and their ESA purchase intentions were slightly positive. Regression results found that environmental concern had no relationship with ESA attitudes, knowledge about AT related environmental issues positively influenced ESA attitudes, and both knowledge about AT related environmental issues and ESA attitudes had a positive influence on ESA purchase intentions. Additionally, the cultural dimensions of the surveyed population showed high power distance and collectivism, low long-term orientation and uncertainty avoidance, and intermediate levels of masculinity and indulgence. The qualitative interview revealed that Kuwaiti culture is strongly influenced by the Islamic religion, and the culture supports high levels of consumerism and ostentatious consumption. A majority of qualitative participants did not express any attitudes toward ESA, and none of the participants had purchased ESA products previously. This could be because female Kuwaiti nationals are limited in their knowledge related to AT environmental risks and are generally unaware of ESA and its purpose. The study’s data could be used to provide educators with information through which to tailor curricula towards the knowledge, attitudes, and beliefs of Kuwaiti nationals. Additionally, this information could be essential for manufacturers and retailers of ESA products, so that they can produce and sell ESA affectively in Kuwait.
Hurth, Victoria Mary Francis. "Factors influencing environmentally-significant consumption by higher-income households : a multi-method study of South Devon for social marketing application." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4025.
Повний текст джерелаRosenberg, Dale Patrick. "The value required to negate consumer privacy concerns around location." Diss., 2012. http://hdl.handle.net/2263/27021.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2013.
Gordon Institute of Business Science (GIBS)
unrestricted