Дисертації з теми "CONSUMER BUYING"
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1
Kuldiloke, Somsawai. "Determinants of consumer intention towards ethical buying." Thesis, Kingston University, 2012. http://eprints.kingston.ac.uk/24841/.
Повний текст джерелаАнотація:
Consumer awareness about ethical issues has been growing over the last decades. Knowledge and awareness about ethical products has led to businesses responding with a variety of ethical products for the consumers. The growth in ethical products market has attracted the interest of researchers as evidenced in a growing body of literature on ethical behaviour. Ethical decision-making models in the extant research tend to emphasise social interest values, such as ethical obligation and ethical self-identity, as predictors of ethical behaviour. However, little is known about factors such as self-interest values and motives, crucial in the formation of attitudes and behaviour towards ethical purchases. Furthermore, research evidence, as well as industry reports, highlights that although consumers generally have a positive attitude towards purchasing ethical products, there is a discrepancy between their attitudes, intention and actual purchase behaviour. Whilst the link between intention and behaviour has been found to be generally tenuous, studies in the domain of consumer research suggest that intention to purchase can be treated as a predictor of behaviour (i.e., an immediate precursor of actual purchase). The determinants of consumers' intention to purchase ethical products, incorporating self-interest values and motives, are the focus of this study. Much of the prior research in ethical buying behaviour has focused on fast moving consumer goods categories, which are considered to be 'low-involvement' purchases. In contrast, involvement is considered to be an important underlying motivation for consumer purchase of other products such as clothing. Therefore, the product category of ethical clothing is chosen for investigation in this study because of the 'high-involvement' nature of fashion purchases. Understanding the determinants of consumer intention towards ethical buying can provide insights on consumers' motivational state (i.e., social interest and self-interest) influencing ethical choices. Specifically, this research examines the role of involvement in consumers' decision-making process to purchase ethical clothing (direct and moderating effects of clothing involvement). The data were collected via online survey instrument from an existing panel of a UK-based market research company. The proposed research model was tested employing the Partial Least Squares-based Structural Equation Modelling (PLS-SEM). The direct and moderating effects of clothing involvement were tested by using the two-stage approach. The second-order formative measurement model of clothing involvement (hierarchical components model) was estimated using the repeated indicators approach. The results show that ethical self-identity and subjective norm have a significant impact in ethical clothing purchase decisions. Clothing involvement was found to weaken the relationship between ethical obligation and intention towards ethical buying, whilst it strengthened the relationship between ethical self-identity and intention towards ethical buying. This thesis further establishes that consumers' perceived balance between ethical self¬identity (commitment to individual's ethical augmentation) and clothing involvement (social identity and/or fashion identity) is a step towards bridging the ethical purchasing gap. This thesis is considered to make the following contributions to knowledge and theory in the domain of consumer ethical buying behaviour. First, the formulation of the conceptual model incorporating self-interest values and motives is an advancement of the existing ethical decision-making models for predicting consumer intention to purchase high-involvement ethical products. Second, this study reveals that product involvement plays a moderating role in the consumer ethical decision-making process. Finally, this study provides evidence for the mediating role of ethical obligation on the relationship between attitude and intention.
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Kight, Jeffrey Wayne. "Forward buying of non-commodity consumer goods." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/40104.
Повний текст джерелаАнотація:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2007."June 2007."
Includes bibliographical references (leaf 63).
This thesis examines the feasibility of commodity-like forward and futures markets in non-commodity consumer goods. Benefits of information gleaned from the sale of products for future delivery are examined, as well as the market for wine futures, which serves as an example of a non-commodity futures market. Analysis is conducted by controlled experiments in a system dynamics model that simulates the bullwhip effect.
by Jeffrey Wayne Kight.
M.Eng.in Logistics
3
Matuschak, Alina. "Mechanisms of influence on consumer buying behavior." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13091.
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Norrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.
Повний текст джерелаАнотація:
Abstract. Online legal services refer to electronic or digital legal services (in the form of software, apps, web pages, etc.) that can increase common people understanding of legal issues, access to legal information and social participation in legal related matters. By automating tasks traditionally performed only by lawyers and by making legal services available on the Internet, online legal services make the access to justice more affordable and accessible to all. In this modern context, where common consumers have the opportunity buy and use legal services completely on the internet and without the help of a traditional lawyer, it is necessary to investigate how consumers behave when they shop for legal services online.
In accordance, the purpose of the research is to understand the consumer buying behaviour in online legal services, based on empirical research, contributing to the literature about online legal services; and to provide managerial implications for legal services companies about how to improve their marketing strategies and build their consumer relationships, based on the empirical findings. Therefore, the study delves into the minds of consumers to uncover their needs, motivations and intentions about online legal services, and it is the first study to investigate the consumer buying behaviour in online legal services.
The research is planned focusing on the theories of consumer buying behaviour, technology acceptance and on prior research of online legal services. The empirical research is conducted using a survey questionnaire, employing a mixed-method approach. Brazil was chosen as the field for the research, because it is the world’s fifth-largest country by area and the fifth most populous, where legal services are highly demanded and where online legal services have potential to be widely utilized, although not much is known about the consumer behaviour towards them. The sample studied is 419 potential consumers of online legal services. To process the data, the author makes statistical analysis of each quantitative reply, qualitative thematic content analysis for each qualitative answer, and deeply analyse the final results of the research, developing a framework for the consumer buying behaviour in online legal services.
The empirical findings show that the consumers of online legal services behave motivated by Price, Legal problem-solving capability, Convenience (Perceived ease of use), Speed, Safety, Quality and Trustability and that consumers have an overall positive attitude about online legal services, even though negative attitudes were also identified. Utilitarian needs and motivations, behavioural intention, attitude, perceived usefulness, perceived ease of use, information search, evaluation of alternatives, social influence, facilitating conditions, trust, perceived risk, and price value; influence and characterize the buying behaviour in online legal services and lead to the consequent consumer purchase decision. Furthermore, the buying process in online legal services follows the Five-stage buying process, but the consumer might deviate during it, because of, among other reasons, social influence and the lack of trust.
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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.
Повний текст джерелаАнотація:
Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
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Shum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.
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Ellis, Katrina. "Private label buying behaviour." Thesis, London Business School (University of London), 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.262224.
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McCole, Patrick. "Dimensionalising trust in Internet buying behaviour." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272536.
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Chan, Chi Hang. "The buying behaviour of a shoes store." access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b21417532a.pdf.
Повний текст джерелаАнотація:
Thesis (M.Sc.)--City University of Hong Kong, 2006.Title from title screen (viewed on Oct. 5, 2006) "Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the Master of Science in enterprise technology and management." Includes bibliographical references.
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Fracasso, Sara <1994>. "In store-digitalization: the implications for consumer buying behavior." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/14038.
Повний текст джерелаАнотація:
La tesi verterà sul tema delle nuove tecnologie e in particolare sull'impatto che esse hanno avuto nel processo di decisione dei consumatori. Inoltre, verrà esplicitata l'evoluzione dei canali di marketing fino all'affermarsi dell'omnicanalità per far fronte alle nuove esigenze dei consumatori. Infine, verrà analizzato il caso dell'azienda dove ho svolto il tirocinio in correlazione con il tema della tecnologia in-store.
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Nakagawa, Shinobu. "Important roles of housing stock in consumer behaviors /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2003. http://wwwlib.umi.com/cr/ucsd/fullcit?p3096416.
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Shum, Yiu-cheung Paul, and 沈耀祥. "Property buying behaviour in Shenzhen." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B31969203.
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Pollard, Mike. "Environmentally friendly products : a comprehensive model of consumer buying behaviour." Thesis, Kingston University, 2000. http://eprints.kingston.ac.uk/20658/.
Повний текст джерелаАнотація:
This study has attempted to contribute to the advancement of knowledge within the domain of consumer behaviour, and more specifically, to provide a greater understanding of the influences on consumers' intention to purchase environmentally friendly (EF) products. The impetus for this study stems from a general consensus that marketers recognise that green issues will not disappear and that the environment will continue to be a critical business issue. It is furthermore suggested that green marketing is taking shape as one of the key business strategies of the future. At the same time it is true to say that prevailing economic conditions have hindered green marketing efforts. Such findings must be balanced by reports that point out that although the popularity of environmentalism has declined, consumers are still concerned about this issue. However studies on the subject appear to be largely descriptive and narrow in focus, i.e. propositions appear to be based on personal experiences and inductive augmentation. Furthermore, most of the literature is either simplistic in its conception or lacks clear/robust conceptual frameworks, and consequently the generalisability of the findings are in question. Therefore, there is a paucity of theoretically sound and empirically substantiated information regarding the influences on consumers' intention to buy EF products. Accordingly, the main aim of this research is the development and testing of a comprehensive model of consumers' intention to purchase EF products. In order to fulfil this aim, the research is grounded in a well established theoretical model, i.e. the Theory of Planned Behaviour (TPB), which, including past experience, formed the core of the proposed model. The TPB has been augmented by three influences identified in extant literature, i.e. social and cultural, company and marketing and experiential. Given the wide diversity of EF products available the scope of the study was narrowed to the clothes washing detergent product segment of the household cleaning market. Twelve hypotheses were formulated and a complex research process (comprising of four surveys and a sample of 300 members of the Co op supermarket chain) extending over a period of fourteen months was designed and undertaken to apply/test the proposed model. Overall the research makes the following theoretical and managerial contributions to the theory and practice of consumer behaviour within the EF products domain. Theoretical contributions: This thesis offers a comprehensive model of consumers' intention to purchase EF products. More specifically, in attempting to develop more appropriate measures of environmental consciousness (EC), this research has uncovered a more complex, than initially defined structure of this construct. In addition, existing conceptualisations of measures of EC have been expanded through the introduction of another facet, i.e. 'future environmental problems' and the boundary conditions of the TPB have been tested. Managerial contributions: This research has provided a set of broadly defined managerial guidelines that practitioners can use to gain a better understanding of the green consumer. Finally, it is believed that the research presented here has made an original contribution to the scholarly study and literate on consumer behaviour. More specifically, it has provided a theoretically supported model on consumers' intention to purchase EF products.
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Chan, Yun-sang Elvis. "Understanding of Chinese buying behaviour : a network approach /." [Hong Kong] : University of Hong Kong, 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1357047X.
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Hongu, Nobuko, Rachel J. Turner, Cathy L. Martinez, Asuka Suzuki, and Kimberly A. Gonsalves. "Buying Locally Grown and Eating Seasonally in Arizona." College of Agriculture, University of Arizona (Tucson, AZ), 2014. http://hdl.handle.net/10150/335837.
Повний текст джерелаАнотація:
6 pp.More and more consumers are choosing to buy locally produced foods. Health and environment conscious consumers believe locally grown foods are healthier, fresher, and are better tasting than foods that have endured many miles of transport. Buying locally also helps communities by stimulating local economies and protecting the environment. This article outlines the benefits of buying locally grown food and eating seasonally in Arizona. A recipe that is easy and affordable using local produce is included. An Arizona seasonal produce availability calendar is included in the Appendix.
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Helmersson, Filip, and Amanda Svensson. "What if ethical buying behavior leads to boycotts? : The buying behavior of Generation Z." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15760.
Повний текст джерелаАнотація:
The care for the environment has been a hot topic during the last fifteen years. Ecological and Fairtrade products made from sustainable materials and methods can be found in almost every store. It seems like awareness regarding our environmental impact has increased and therefore changed our purchase behavior. The awareness has also created pressure on the companies to behave in an ethical manner, if the consumers feel that their ethical needs are not acknowledged, they will tend to stop purchasing products from that company. In this new aware society there is a new player that in a few years will make up the new buying force. Generation Z is individuals born after 1995 and is expected to bring new demands to the market. The purpose of this thesis is to study if ethical products and ethical consumption have an effect on the buying behavior of Generation Z. To better understand if the ethical awareness affect the purchase behavior of Generation Z and if they are willing to boycott companies that misbehaves, theory within the fields of CSR, consumer behavior and ethical consumption has been collected to form questions for a survey. The findings show that the ethical awareness do not affect the purchase behavior of Generation Z, however there is discovered attributes such as ethical profile that affect the frequency of purchases. The findings also show that Generation Z will actively boycott a company if that company misbehaves.
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Sato, Ayana. "Impulse buying and health : affect and regulatory focus." Thesis, University of Bath, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577313.
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Ndi, Rene Xavier Owona. "Variables influencing customers' buying behaviour in the South African clothing retail industry." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3029.
Повний текст джерелаАнотація:
It is important for business managers to understand customers’ buying behaviours, as customers are the cornerstone of the business’ marketing strategy and the main providers of businesses’ profits. Previous research have identified numerous factors that influence customers’ buying behaviour, factors such as prices, promotions, brand image, brand reputation, customer experience and socio-cultural aspects. Despite the attention given to variables influencing buying behaviour, there was still a gap to be filled in this field of study in the clothing retail industry, especially in the South African clothing retail industry. Thus, the primary objective of this study was to investigate how the understanding of customers’ brand perceptions, customer experience and social considerations can be used by clothing retailers to initiate a purchase. A literature overview was conducted on the global retail industry, the global clothing retail, as well as on the South African retail and, more specifically, the South African clothing retail. In addition, a literature overview on variables influencing buying behaviour was provided, with a special accent on the selected variables for this study, namely brand perceptions, customer experience and social considerations. From the literature overview conducted on variables, seven independent variables were selected to be investigated with the dependent variable, buying behaviour. The independent variables, namely brand perceptions (as measured by brand quality, brand reputation and brand image), customer experience (as measured by store physical environment and staff service), and lastly social considerations (as measured by reference groups and culture/subculture) and the dependent variable (buying behaviour) were then presented in a hypothesised model. An empirical investigation was undertaken to establish the influence of the independent variables on the dependent variable. The measuring instrument used for the investigation was a self-administered questionnaire using seven-point Likert type of scale. The items were constructed based on previous research instruments found in secondary literature sources. The non-probability convenience sampling was implemented in this study to identify respondents. 207 usable questionnaires were collected and were examined through statistical analyses. The validity and the reliability of the measuring instruments were confirmed by exploratory factor analysis (EFA) and the calculation of Cronbach’s alpha coefficients. Descriptive statistics were undertaken to summarise respondents’ demographic information, while Pearson’s Product Moment Correlations were calculated to determine the correlations among variables. Furthermore, the relationships between the variables were assessed through multiple regression analysis, while a t-test and ANOVA tests were conducted to determine the influence of demographic variables on independent variables that showed significant positive relationships with the dependent variable. In addition, post-hoc Scheffe tests were undertaken to elaborate on the significant differences resulting from the t-test and ANOVA tests. Significant positive relationships were found between Brand Image/Reputation and Buying Behaviour, between Store Physical Environment and Buying Behaviour and between Cultural Clothing and Buying Behaviour. The empirical results also showed that there was a significant relationship between Age and Cultural Clothing. In the same way, there was a significant relationship between Population Group and the variables Brand Image/Reputation and Cultural Clothing. This study has contributed to the body of literature on buying behaviour, especially in the field of clothing retail, by extending the factors to consider when aiming at improving buying behaviour. In addition, the development of the hypothesised model significantly contributed towards having a better understanding of customers’ perceptions of the selected variables, and ultimately how these variables could trigger their purchase decisions. As a result, this study enumerated some recommendations and suggestions that should enable retailers to create a positive image and reputation in customers’ minds, assist retailers in arranging the stores in a more attractive way for customers and reach more culture-conscious customers.
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Yeniaras, Volkan. "The development of a scale measuring consumer confidence in buying decisions." Thesis, Swansea University, 2013. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.644357.
Повний текст джерелаАнотація:
The plethora of diverse conceptualisations and operationalizations of confidence apparent in the literature suggests a gap in empirical endeavour in developing an established research methodology to create valid and reliable measures of confidence. This research seeks to create a 'consumer confidence in buying-decisions' scale regarding high-involvement products and/or services where consumer confidence is re-defined as anticipated certainty of past patterns recurring in future events, episodes and/or behaviours. This research also incorporates this new definition of confidence into the item generation methodology via a triangulation of qualitative and quantitative methods. This research is comprised of two distinct components. The first is a theoretical component, which examines the nature of consumer confidence in buying-decisions. Specifically, using established procedures from the measure development literature, a total of five instruments were derived employing extensive qualitative and quantitative research capturing consumers' confidence levels in their buying-decisions. The psychometric properties of dimensionality, reliability, and validity were confirmed through rigorous statistical analyses. The qualitative analyses were conducted on the data obtained from two focus groups, an experimental procedure followed by individual semi-structured interviews, and two review procedures. The second component is the quantitative approach that was used with self-administered surveys distributed to 421 Swansea university students (development sample), 33 Swansea university students (test-retest analysis) as part of the development stage of the consumer confidence in buying-decisions scale. The quantitative approach also involved the collection of self-administered surveys from a stratified sample of 311 non-student adults in Swansea area and from 36 couples (convergent validation). Exploratory and confirmatory analyses were conducted during both the development and the validation stages of the research to ensure the scale's reliability, convergent, discriminant and relative predictive validity and nomological validity. Those analyses were conducted to extend the current bank of knowledge in the confidence field while also ensuring the reliability and the validity of the consumer confidence in buying-decisions that was developed in this dissertation. The dissertation concludes with a discussion of the theoretical and managerial implications underpinning consumer confidence and related issues, as well as suggestions for further research.
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Higgins, Kathleen M. "Consumer Compulsive Buying and Hoarding in a World of Fast Fashion." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc799553/.
Повний текст джерелаАнотація:
The purpose of this study was twofold: (1) to determine the relationships between social media, fashion interest and fast fashion involvement and whether these psychographic variables affect propensity for compulsive clothing buying and (2) to determine whether a relationship exists between compulsive buying and propensity toward hoarding. Data was collected through consumer panel from Qualtrix. Screener questions ensured that all respondents were adult females with an interest in fashion. Responses yielded 232 usable surveys, which were analyzed using SPSS software. Social media was found to be positively related to fashion interest, fast fashion involvement, and compulsive clothing buying. Compulsive clothing buying was found to be positively related to all three compulsive clothes hoarding symptoms: clothing clutter disorganization, clothing acquisition, and difficulty discarding clothing.
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Mohanty, Suva Kanta. "Consumer preference and buying behaviour of traditional aromatic rice in Odisha." Thesis, University of Reading, 2015. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.740777.
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The taste and preference for food items of urban consumers in India has changed rapidly in the last decade due to increase in income and change in lifestyle. A number of studies have indicated that urban consumers in India are shifting from low quality food grain to high quality food grain and are ready to pay a higher price for better quality of food grain. The state of Odisha, where rice is a major staple food item and where people consider rice as the major source of calorie intake, is the home to a number of traditional aromatic rice varieties (TARV). Past studies have indicated that consumers have a high demand for TARV. This has been investigated to find out consumer preference for attributes, ’willingness to pay’, consumption habits and buying behaviour of TARV. Content analysis and qualitative data analysis were made by the use of N-Vivo to uncover the latent dimensions of consumer preference for attributes, consumption pattern and perception about different characteristics of TARV. A survey questionnaire and choice experiment was developed and administered to the respondents after conducting qualitative analysis. A number ,. of statistical techniques such as mixed logit, ordered probit, multinomial logit and binary logit were employed to analyse the choice experiment and survey data. It was found that consumers’ ’willingness to pay’ for various attributes of TARV vary significantly though their preference for attributes are more or less found to be similar. Urban consumers’ willingness to pay for attributes ’very clean’, ’no chemicals’, ’clean’, ’very soft’, ’white colour’ and ’highly aromatic’ were found to be higher than other attributes. The knowledge of non-use of chemicals was found to have a significant impact upon urban consumers’ perception about different characteristics of TARV and they perceived TARV favourably. Urban consumers’ preference for mixed format of store over organized retail store for the purchase of TARV reveals that the lack of availability of a preferred variety at an organized retail store always compels them to patronize different formats of store though consumers in higher levels of education were found to be attracted towards organized retail store for the purchase of TARV. The increase or decrease in price of TARV was found to have no impact upon the increase or decrease in quantity of consumption. The policy implications of the research findings were discussed and suggestions for future research directions were proposed.
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Legette, Dana Denise. "The relationship between selected social factors and the clothing buying behavior patterns of black college students." Thesis, This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06232009-063253/.
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Mulaudzi, Tshifhiwa. "Buying patterns of clothing during early adolescence : an exploratory study." Diss., Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-01312006-083401.
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LIU, DOUQING. "Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202110.
Повний текст джерелаАнотація:
Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating other potential driving factors to address how they influence Chinese consumers' online group-buying purchase intentions. Method: The study uses two steps to achieve its purpose. The first step is that I use the focus group interview technique to collect primary data. The results combining the Technology Acceptance model help me propose hypotheses. The second step is that the questionnaire method is applied for empirical data collection. The constructs are validated with exploratory factor analysis and reliability analysis, and then the model is tested with Linear multiple regression. Findings: The results have shown that the adapted research model has been successfully tested in this study. The seven factors (perceived usefulness, perceived ease of use, price, e-trust, Word of Mouth, website quality and perceived risk) have significant effects on Chinese consumers' online group-buying purchase intentions. This study suggests that managers of group-buying websites need to design easy-to-use platform for users. Moreover, group-buying website companies need to propose some rules or regulations to protect consumers' rights. When conflicts occur, e-vendors can follow these rules to provide solutions that are reasonable and satisfying for consumers.
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Xiao, Hong. "Intellectual property theft and illicit consumer behaviour : a psychology of counterfeit buying." Thesis, Durham University, 2006. http://etheses.dur.ac.uk/1803/.
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Koskinen, S. (Siiri). "Targeted social media advertising and consumer decision making in online buying behavior." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201706062561.
Повний текст джерелаАнотація:
The aim of this research is to understand how targeted social media advertising influences online buying behavior. More accurately, this research focuses on the five-stage consumer buying decision process model and how targeted social media advertisements affect each stage of the model. This research approaches the subject through phenomenography, where the objective is to concentrate on the attitudes and opinions of individuals and gain a deeper understanding by observing the phenomenon closely. Research theory examines prior research of social media marketing, targeted social media advertising and consumers buying behavior. In this research social media marketing and the possible reactions towards targeted social media advertising are interpreted to be able to create a comprehensive understanding of current research. The online specific features of the different stages in the buying decision model are acknowledged in the research theory and included in the theoretical framework of the research. The empirical research is conducted as a qualitative research and semi-structured interviews are utilized to gather the empirical data. The research target group consists of young adults, who are active social media users and make purchases online on a regular basis. The 24–27 year-old interviewees in this target group participated in the research. Abductive reasoning guides the empirical analysis of the research and the empirical data is analyzed by dividing data into relevant themes. The findings of this research indicate that targeted social media advertisements affect the consumer online buying behavior throughout the whole buying decision process. The influence of targeted social media advertisements is greater depending on the stage of the process. Targeted advertisements can arouse different reactions and affect positively to the online buying intention, when the advertisements are correctly targeted. This research complements the prior social media research by emphasizing the significance of effectively targeted advertisements. According to this research, online buying behavior follows the five-stage buying process model, but is also influenced by online specific variables. The research findings provide further information about the effects of targeted social media advertisements and increase the understanding of consumer online buying behavior. This research also emphasizes the importance of effective targeting of social media advertising and provides means for implementation of targeted advertisements. It needs to be acknowledged that the narrow target group and the subjective nature of phenomenography limit the generalization of the research findings.
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Peters, Gabriella. "Consumer behavior elements that influence buying decisions." Thesis, 2005. http://hdl.handle.net/10413/8422.
Повний текст джерелаАнотація:
Retail carts were recently introduced in the terminals at JHB International Airport and a need was identified by the researcher to gain an understanding on the buying behavior of low cost passengers. This segment is growing in double digits yearly and an opportunity for enhancing Airports Company's revenue exists by offering a tailor-made product to this segment. A profile was established on the low cost passenger in this study, enabling the development of a customized product for this segment. The current product offering was matched to preferences and expectations of the low cost passenger, with recommendations on enhancing retail opportunities and revenue streams within the terminal building contained in this study.Thesis (MBA)-University of KwaZulu-Natal, 2005.
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Shih, Fang-shan, and 石芳珊. "The Determinants of Consumer Impulsive Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16512233757191035285.
Повний текст джерелаАнотація:
碩士南華大學
傳播管理學研究所
92
This research seeks to discuss the influential factors on impulsive buying behavior, then identify the determinants of consumer impulsive buying behavior through a survey. Using the past literature as conceptual frames, we established a six category scale that may influence consumer impulsive buying behavior, including stimulation level offered by sellers and shopping environment, the traits of products, the advertisement and activity of product’s, consumer’s impulsivity traits, situational factors when buying, and consuming ways. Most factors are found to be significantly associated with impulsive buying behavior while demographic variables exert no significant effect.
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Palhoto, Inês Isabel Pombas. "Organic food consumer and impulsive buying tendency." Master's thesis, 2019. http://hdl.handle.net/10400.14/27001.
Повний текст джерелаАнотація:
Although impulsive buying has been investigated for nearly 70 years, almost no research has examined this phenomenon on the organic food consumers.
In the last 20 years, the organic food market has been reaching significant values worldwide and it is a market composed by consumers that have special attention and care when shopping. In order to increase sudden purchases in store, there is a need to understand how to deviate organic food consumers from their extremely controlled buying behaviors. Thus, through semi-structured interviews and an online questionnaire, the aim of this dissertation is to explore organic food consumers and their capacity to perform impulsive buying on the organic food category itself. As well, identify factors and specific-products, within the organic food category, that might provoke impulsive buying on these consumers.
The results showed that organic food consumers were found to hold low levels of impulsive buying tendency. This data reveals a negative influence on the impulsive buying on the organic food category. However, on the other side, high levels of consumers involvement with organic food might positively influence the impulsive buying on this category. Moreover, within the organic food category, organic snacks and new products were considered the products more susceptible to be bought by impulse.
As a view to generating impulsive buying, retailers must develop consumers involvement with the organic food category in their stores, enhance the novelty factor and choose the right products to display in the right places.Embora a compra impulsiva tenha sido investigada nos últimos 70 anos, este fenómeno praticamente não foi explorado nos consumidores de alimentos biológicos. Nos últimos 20 anos, o mercado dos alimentos biológicos tem alcançado valores significativos em todo o mundo e é um mercado composto por consumidores que têm especial atenção e cuidado nas suas compras. De forma a aumentar o número de compras repentinas nas lojas, é necessário entender como desviar os consumidores de alimentos biológicos dos seus comportamentos de compra extremamente controlados. Assim, através de entrevistas semiestruturadas e de um questionário online, esta dissertação visa explorar os consumidores de alimentos biológicos e sua capacidade de realizar compras impulsivas na categoria de alimentos biológicos. Visa ainda identificar fatores e produtos específicos, dentro da categoria de alimentos biológicos, que possam gerar compras impulsivas nos consumidores. Os resultados mostram que estes consumidores detêm baixos níveis de tendência de compra impulsiva. Estes dados revelam uma influência negativa na compra impulsiva dentro da categoria de alimentos biológicos. No entanto, por outro lado, altos níveis de envolvimento dos consumidores com os alimentos biológicos podem influenciar positivamente a compra impulsiva nesta categoria. Além disso, dentro da categoria de alimentos biológicos, snacks biológicos e novos produtos foram considerados os produtos mais suscetíveis de serem comprados por impulso. A fim de gerar compras impulsivas, os retalhistas deverão desenvolver e melhorar o envolvimento dos consumidores com a categoria de alimentos biológicos em suas lojas, usar o fator inovador e escolher os produtos certos para expor nos lugares certos.
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Kuo, Yachi, and 郭雅琪. "Consumer Buying Behavior Of Umbilical Cord Blood." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/15792418790403155938.
Повний текст джерелаАнотація:
碩士義守大學
管理學院管理碩士在職專班
100
In this study, for consumers to buy the cord blood the course of the study aimed to explore the consumer is about to greet a new life to the dawn of how consumers understand the role of cord blood and clinical use of its value, how will the face of market buildings assessment of each cord blood and choice, and so on, the history of consumer purchase behavior. People used to not know its purpose, the umbilical cord blood as medical waste, with the placenta, the umbilical cord be discarded, and now biotechnology advances, their umbilical cord blood contains a wealth of stem cells, used to treat a variety of blood, immune, genetic, metabolic aspects of the disease, and even to copy organization, organ, etc., that is regenerative medicine, tissue engineering, recycling, people began to pay attention to it, pay attention to it, scientists, physicians, research it, certainly it, on biotechnology is flourishing developed cord blood needs, market opportunities and encourage people to want to save up to prevent serious illness occurred, then shipped sterile born, the market had a cord blood bank to meet the needs of people their cord blood stored for a rainy day, as family health protection, and then generate a series of business conduct and consumer purchasing behavior. The cord blood contains hematopoietic stem cell scientists have recognized the fact that, in 1989, cord blood was French physicians used to transplant to treat a plastic anemia, has tens of thousands of cases of patients with cord blood transplant was successful and the treatment of various blood disorders. Rich umbilical cord blood contains stem cells, when the medication is not surgery no way, radiation therapy, no way, you can take cord blood contains stem cells, for treatment. From the point of view of biological insurance, everyone should cherish, once in a lifetime opportunity, leaving to prevent serious illness.
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INKAEW, AMONDECH, and Amondech Inkaew. "Exploring Consumer Behavior of Thai Millennials towards Buying Consumer Electronics Online." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vz4x2q.
Повний текст джерелаАнотація:
碩士國立臺北科技大學
管理學院外國學生專班(IMBA)
107
Online shopping has gained popularity in various types of products. The main attraction for consumers to shop online is convenience. Consumers nowadays can save time and enjoy the ease of shopping over the internet for a wide variety of items instead of going to a conventional store. However, consumer electronics are perceived as expensive products and many customers need to experience it before purchase. Moreover, there are other factors such as perceived ease of use, Perceived Usefulness, perceived privacy and security of transactions, need for touch, electronic word of mouth which influence the purchase intention. The purpose of this study aimed to explore consumer behavior of Thai millennials towards buying consumer electronics online. The study was conducted on 200 Thai millennials aged between 23 and 38. The data were collected through an online questionnaire and analyzed by quantitative statistical methods. Independent sample T-test, one-way ANOVA and multiple linear regression analysis were used to test the hypotheses. The results showed that perception between males and females towards factors affecting online purchase intention of consumer electronics did not differ. In the meantime, consumers with different monthly income had the degree of purchase intention differently, but not with different age and education level. Significantly, there were relationships between Perceived Usefulness, perceived privacy and security of transactions, need for touch, electronic word of mouth, and purchase intention towards buying consumer electronics online.
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Lo, Vania, and 羅凡妮. "Consumer Buying Behavior for Low Involvement Goods: Findings Based on Jakarta Consumer." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/43978747807873978259.
Повний текст джерелаАнотація:
碩士逢甲大學
國際貿易所
98
The degree of differentiation between brands of low involvement products is very low. Looking at the product cues is the only way that consumer can distinguish the difference between one brand with another. This study investigated the effect of different consumer profiles on their buying behavior or preferences when choosing low-involvement products. This research involved a survey of 283 consumers that took place in Jakarta, Indonesia over the period of June to October 2009. The result shows that consumers with different level of income or have different level of occupation are looking at different product cues when choosing a product. Lower income and lower occupation level consumers are highly affected by price and price promotions and they’re willing to sacrifice brand name or quality for cheaper product. On the opposite side, higher income and higher occupation level consumers are focusing more on brand name and quality when making their purchase. The do not see price as an important determining factor
33
Lai, Teh-Ming, and 賴德明. "Impulse Buying Behavior: Consumer Adoption of Innovative Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/64539307597678395339.
Повний текст джерелаАнотація:
碩士龍華科技大學
企業管理系碩士班
104
The popularity of using the Internet in Taiwan has increased greathy in recent years,and the network infrastructure has been advancing continuously. Moreover, the network’s becoming more and more efficient has brought much more chances for many innovative products, which firms invest , to show up against hundreds of millions of other products . Therefore , firms now have to know the purchasing habits , the purchasing types and the tolerance of perceived risk of different kinds of consumers , in order to use the right commercial approaches to stimulate their willingness of impulse buying. My research is based on Self-construal theory ( Markus and Kitayama 1991 the theory of interdependent and independent personality ) . My research purpose is to know to what degree innovative products might affect consumers’ perception plays a crucial role in impulse buying behavior . My research analysis focuses on consumers’responses to commercial products in endogenous and exogeneous situations . For testing , I measure participants’ online purchasing behaviors with respect to the perceived risks of purchasing and the innovative factors of products . Then I discuss whether the participants’ motivations for impulse buying are affected by perceived risks and products’ innovative factors in different situations .
34
Zeng, Yu-lin, and 曾宇琳. "The Determinants of Consumer Group-buying Participation Intention." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/5u985x.
Повний текст джерелаАнотація:
碩士國立臺灣科技大學
企業管理系
99
In recent years, online shopping keeps thriving and derives different modes of shopping, and presently the group-buying is one popular way of consumption. Consumers could fight for the most discounts of products by gathering the quantity of thousands of consumers. The purpose of this research is to explore what factors would give consumers the drives to participate the group-buying. We referred to the consumption value model (Sheth et al., 1991), and considering the viewpoint of social psychology, we also took conformity as a factor for affecting group-buying intention. Moreover, we separated the consumers into participating the group-buying of acquaintances or strangers, in order to examine whether the consumers behaves differently because of the situation. A total of 632 responses of the paper and internet questionnaires were collected and 626 responses were usable. Then the LISREL was introduced to test the model. The results reveal that, among three consumption value, only emotional value would give consumers the drives to participate group-buying in acquaintance samples, and that both functional value and emotional value would enhance group-buying intention in stranger samples. Also, it was tested that the rise of group-buying participation intention would cause higher group-buying participation behavior. Furthermore, in both two kinds of samples, the social identity would cause the informative and normative conformity stronger. Finally, informative conformity would enhance the group-buying participation intention in both two kinds of samples, but normative conformity would enhance the group-buying participation intention in only acquaintance samples. It shows that only when consumers participate the group-buying held by friends and families, the higher normative conformity would cause the higher group-buying participation intention.
35
YANG, CHUAN-LIANG, and 楊川量. "Consumer Buying Behaviors on Auto Parts and Accessories." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/547nvv.
Повний текст джерелаАнотація:
碩士東海大學
高階經營管理碩士在職專班
105
Title of Thesis：Consumer Buying Behaviors on Auto Parts and Accessories Name of Institute：Tunghai University Executive Master of Business Administration Program Graduation Time：（06／2017） Student Name：Yang, Chuan-Liang Advisor Name：Dr. Wu, Jin-Shan Abstract： Car department store consumption behavior research is quite inadequate in Taiwan. This study examines the gender, age, and occupancy of consumers on the purchase of car department stores. The research object is mainly aimed at who consumes in the car department store chain in Taichung. In recent years, the automotive industry-related car department store, is developed for the automotive market that combined with retail sales, after-sales installation, and maintenance. Moreover, in recent years this industry is booming in Taiwan. And the expected contender is the original car brand for the most important competition. Therefore, this study on the anti-radar, audio, tires, oil for gender, age, consumption amount of consumer behavior analysis. And in the above four categories due to gender, age caused by different preferences. From the statistics provided to the industry in the procurement strategy, advertising strategy to help. Keyword: Car department stores, Consumer behavior, Demographic variables, Market segments
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Hsu, Li-Yi, and 許豊億. "The Factors of Affecting Consumer Online Impulse Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62984081651306386791.
Повний текст джерелаАнотація:
碩士東吳大學
資訊管理學系
101
As the Internet expand so vigorously, it’s also influence the changing of consumption pattern jointly. Consumer behavior has transfer to the virtual and the storage seem boundless of the online shop progressively. It’s not only spur the commercial opportunity to the online buying, but bring the new field of research for the academia. One of the consumer behavior, the impulse buying, is also transferring to the online domain simultaneously. Although there were some difference between the online buying and the traditional buying, but the essence still the same. Because of impulse buying can bring high profit for the shop dealer, the research of the online impulse buying has increasing rapidly. In recent years, the industry of online buying has grown quickly, in about twenty percent annual growth rate. So that, online impulse buying can bring substantial profits. In this article, the consumer processes will be separated to three phase: pre-buying, in-buying, and post-buying, by CDP model. Then through the three main characteristics of impulse buying: once, unplanned, stimulated; and commodity, consumer, environment three main category, to distinguish the influencing factors of the online impulse buying. Probing during the consumer processes, which factors could affect consumers making decisions. And via the survey by online, classifying the influencing factors to the hygiene factor and motivation factor of two-factor model .The totally number of survey were 247, and the number of valid questionnaires were 239. The result of this article, most of these factors could affect consumer making decisions. The hygiene factors mostly provide by the consumption environment, and the motivation factors were effective by implementation of promotions. In the end, by confirm these factors should be classify to which category of two-factor model, these suggest can provide to shop dealer, and the shop dealer can revise or adjust the property of their owned shop based on the situation, to create the maximum commercial value.
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Lee, Lih Hwa, and 李麗華. "The Study of Consumer Buying Intentions of iPhone." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06686456712680053752.
Повний текст джерелаАнотація:
碩士淡江大學
全球華商經營管理數位學習碩士在職專班
99
The ways of communication and barriers of space among people have been greatly changed by latest telecommunication technologies. As consumers become increasingly reliant on mobile phones, highly-integrated and multi-functional smart phones become promising worldwide. The iPhone, one of the most popular smart phones, is taken as an pilot study of how much degree of perceived quality can be influenced by product knowledge, product characteristics and relative searching cost. Furthermore, the degree of how consumer’s willingness to buy for iPhone which are influenced by perceived quality is also analyzed. The author serves as an employee at a telecommunication company and takes working experience into account to propose marketing strategies for smart phone suppliers in the near future. The results of this study show that functions provided by iPhone and consumer’s usage experience of smart phones will influence consumer’s decision to buy iPhone. In addition, the influences of product knowledge and product attribute upon consumer’s perceived quality are shown to be significantly positive. Although the perceived quality is insignificantly influenced by searching cost, they are still correlated with each other. Finally, it is also found that consumer’s willingness is significantly influenced by perceived quality. According to the findings in this study, three kinds of marketing strategies for increasing consumer’s buying willingness are suggested to smart phone suppliers as follows: 1. Focus on product attributes in order to improve perceived quality 2. Promote product knowledge in order to improve perceived quality 3. Improve the quality of services and strengthen the marketing strategies
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Chen, Kuo-Chang, and 陳國章. "A Study of Consumer Buying Behavioron Innovation Marketing." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/62468703967748189771.
Повний текст джерелаАнотація:
碩士國立成功大學
高階管理碩士在職專班
91
In the past, the business-model of Taiwan was highly export orientated and depending on OEM. The market was controlled by the client.Even if the retail price was high, the manufacturer, has very little profit margin and may be stripped off to end up a loss. Taking some successful business experiences as reference, We tried to figure out an innovative marketing model to integrate financial group, design, production, marketing and distribution, supported by trust and insurance companies. This model enables consumers to get quality guarantee as well as 9 free supplements at every three years interval after they purchase product. This research is to find out the feasibility of this innovative marketing method. Through CATI system, 634 effective samples were gathered by randomly interviewing 20 years and older demos of Taiwan. A series of analysis was conducted to answer the following questions: Could consumer accept this kind of innovative method? Where are the right consumers? What kind of product could be accepted by using this kind of marketing method? What is the distribution channel that works for this? What is the best timing they would purchase a product through this kind of marketing method?The conclusion are:1. This innovative marketing model is acceptable to the consumer.After cross tabulation analysis, the acceptance rate is 55.21%. If we try hard to develop the 31.4% latent consumer who answered “so-so”, the acceptance rate maybe up to 80%.2. The group of people who can accept this innovative method has three noticeable phenomenon:1)50.27% unmarried persons could accept.2)The younger the person is, the more he/she could accept. 71.08% of age 21-25 consumers accept. 64.35% of age 26-30 consumers accept. Even 59.38% of age 31-35 consumers accept.3)The higher degree a person has, the more he/she could accept. 69.57% of Masters and higher degree of consumers accept. 61.29% of Bachelors accept 57.66% of college-educated consumers accept. And, 56.6% of high school and tech school educated consumers accept.3. Acceptable house ware by this method has a wide range of products. The most acceptable one is “pillow case and bed sheets” 18.77%, then, subsequently; rice cooker 16.72%, wok 15.93%.4. The marketing place of this innovative marketing method is most accepted in stores, say 58.99%, because the public is accustomed to see and touch the product before they buy. Secondly, 23.82% would buy through TV. Then, 18.93% would buy through DM, which came with newspaper.5. The way of distribution of this innovative marketing method is mostly accepted as stores, 71.14%. Secondly, home delivery service 17.19% and then, private truck company 10.25%. This finding complements the marketing place analysis.The best buying point of this innovative marketing method is wedding. Whoever is getting married, this is highly acceptable: self 60.09%, children 56.31% and relatives 44.8%. There are 51.11% of consumers will purchase with this method once they get a bonus pay.
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Peball, Sarah. "Buying groceries online: consumer perceptions and generational cohorts." Master's thesis, 2017. http://hdl.handle.net/10362/23176.
Повний текст джерелаАнотація:
Purpose – Online grocery shopping is gaining momentum in European retailing. The purpose
of this study was to investigate four theoretical consumer-oriented constructs and their
influence on consumer purchase intention in this context. Additionally, this paper examined
differences between two generational cohorts, Millennials and Baby Boomers.
Design/methodology/approach – A quantitative study was conducted among 354 Austrian
consumers. Data were analyzed using IBM SPSS version 23.0.
Findings – The main results found that perceived risk has a negative relationship with
purchase intention and remains particularly relevant in online grocery shopping. Prior online
shopping experience, perceived online shopping convenience and grocery variety seeking
were also found to influence consumer intention. With respect to generational cohorts, Baby
Boomers perceived entailed risks to be higher and convenience to be lower in comparison to
Millennials. The younger generation displayed higher variety seeking as well as more distinct
online shopping experience and enjoyment.
Practical implications – For players in the online grocery market, this study’s implications
present measures to address perceived risks and effectively communicate benefits to
consumers.
Originality/value – Theoretically, this study provides insights into specific consumer
perceptions and experiences and their effect on future shopping intention. Also, the findings
add to the scarce knowledge on generational cohort segmentation in the online shopping
literature.
40
Gill, Arvinder Singh. "Consumer buying behaviour of passenger cars in India." Thesis, 2001. http://localhost:8080/iit/handle/2074/4609.
Повний текст джерела
41
Nair, Sureshnee. "The role of packaging on consumer perceptions and buying habits within the FMCG industry." Thesis, 2003. http://hdl.handle.net/10413/4401.
Повний текст джерелаАнотація:
This research investigates consumers' preferences and attitudes towards the packaging of FMCG (Fast Moving Consumer Goods) products and the influence that this packaging has on their buying habits and purchasing decisions. Respondents' likes, dislikes as well as key purchase drivers were examined. Focus groups were held to gauge the respondent's attitudes and perceptions towards packaging as well as their expectations of what it should be like. The researcher employed a descriptive research design method using qualitative methods to analyse the data collected. A total of twenty five focus groups were held, with twelve women in each group (ie 300 respondents). Respondents consisted of females residing in the Bedfordview, Sandton, Yeoville and Melville areas in Gauteng. One-hour focus groups were held during July, August and September 2003.Thesis (MBA)-University of Natal, Durban, 2003.
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Tinonetsana, Faith. "Influence of convenience goods package on consumer buying behaviour : an international student's perspective." Thesis, 2017. http://hdl.handle.net/10321/2539.
Повний текст джерелаАнотація:
Submitted in fulfillment of the requirements for the degree Masters in Management Science: Marketing, Durban University of Technology. Durban. South Africa, 2017.The role of packaging has changed with the move to self-service retail formats. Marketers have transformed packaging to become one of the major promoting tools of products, which in turn gets the attention of potential customers and communicate the brand value to the target market. Thus, there is a necessity to explore packaging and its elements in more detail, in order to understand which of these elements are the most important factors influencing the consumer’s purchase decision. This study seeks to reveal the influence of visual and verbal packaging elements on international students buying decision of convenience goods specifically fruit juice which is popular among students. A quantitative, non-probability research approach was employed and convenience sampling was used to identify and select study participants constituting 397 students. In the study the visual and verbal elements are both found to influence consumer buying behaviour. The visual elements that influence consumer buying behaviour are colour, graphics and packaging technology. The verbal elements that have an influence on consumer buying behaviour for convenience goods are label information and brand name. The factor analysis shows that the most important factors during buying decisions are label information, brand name, graphics, colour and technology. The regression analysis reveal a significant relationship between consumer buying behaviour and seven predictor variables; colour, graphics, packaging technology, label information, brand name, level of involvement and time-pressure. The results also reveal that when consumers are under time-pressure, they consider visual elements when they make their purchase decisions. On the other hand, the consumers consider verbal elements when they are not under time-pressure. The results also show that consumers regard convenience goods as low involvement products. Thus it is the duty of marketers to utilise packaging as a marketing tool and weapon against competitors. This study recommends that marketers must consider all packaging elements when designing a package because all packaging elements are significant in drawing interest and attention of consumers. If these elements are properly combined the package will be more attractive and attention-grabbing.
M
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Lynch, Anna-Mart. "South African females' willingness to pay for ethically framed personal care products." Diss., 2014. http://hdl.handle.net/2263/41251.
Повний текст джерелаАнотація:
The study of consumer behaviour is a dynamic and longstanding challenge to continuously understand the factors which influence consumers’ buying behaviour. Though internal (for example attitude, motivation and learning) and external factors (marketing stimuli) are equally important, the focus of this study is on external influences and market trends.
Consumer markets around the world have recently seen the increase of ethical products. Those products that are differentiated by their moral or sustainable values and attributes, for example environmentally friendly products or body lotions not tested on animals. The provision of these products is a result of organisations’ realisation that in order to increase their customer base, their values must be centred on doing good for the community as well as the environment and should be visible to consumers. For a number of organisations this means marketing the ethical values and attributes of the products they provide so that consumers will ultimately choose their products. However, in order to understand consumers’ willingness to pay for these products, marketers need to understand the price perceptions consumers have towards these products.
The purpose of this study relates to this and aims to determine the influence that the marketing of ethically framed personal care products, as an external influence, has on consumers’ willingness to pay for these products. More specifically, this study aims to determine whether South African females are willing to pay more for ethically framed personal care products than for ordinary personal care products. This will be done by specifically assessing their reference, fair and reservation price perceptions.Dissertation (MCom)--University of Pretoria, 2014.
gm2014
Marketing Management
unrestricted
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Tsai, Ying Che, and 蔡英哲. "The consumer behavior in buying life insurance in Taiwan." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/21704449853239520468.
Повний текст джерелаАнотація:
碩士國立政治大學
風險管理與保險學系
88
This paper investigates the Taiwan''s consumers who ever bought insurance by way of direct marketing channel. According to both of random stratified sampling and the proportion of each state''s populations, we mail out 5066 articles of questionnaire and gain the 913 effective responses totally. The variable of segment is "perceived service" which is from the PZB model of 1994''s version. With the multivariate analysis, we get 3 clusters on each marketing channel of DM, TM, Agent, and 4 clusters on Bancassurance. To each cluster, we apply Test to test whether it is significant to those behavior factors which are "Interest for buying insurance", "Price/Intention", "Product knowledge/Preference", "Attitude/Involvement", "Information/Channel", and "Population profile".
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Liang, Ying–Ping, and 梁應平. "The Relationship between Consumer Socialization and Impulsive Buying Behavior." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/70348396577848401223.
Повний текст джерелаАнотація:
博士中國文化大學
國際企業管理研究所
93
The Relationship between Consumer Socialization and Impulsive Buying Behavior Student: Ying – Ping Liang Advisor: Prof . An – Tien Hsieh Chinese Culture University ABSTRACT Impulsive buying behavior is a common phenomenon but the topic has so far re-ceived little academic attention. Therefore, understanding consumers’ impulsive buying behavior is important for both the academic and business sectors. However, a literature review indicated that the relationship between consumer socialization and impulsive buying behavior is unimproved. Therefore, the purpose of this study is to explore the relationship between consumer socialization and impulsive buying behavior, and use the national culture of residence as a moderator. We use the consumer socialization as independent variable, impulsive buying be-havior as dependent variable, the national culture of residence as moderator, and add in five control variables (gender, age, price consciousness, variety-seeking tendency, and materialism). We use the 411 respondents and 93 Malaysia overseas Chinese students as our sample. Results from a hierarchical multiple regression analysis showed that the higher the consumers’ degree of consumer socialization, the lower the impulsive buying behavior. Furthermore, the national culture of residence have moderating effect between consumer socialization and impulsive buying behavior. Further research and practical implications of these findings are also discussed. Key Words: consumer socialization, impulsive buying behavior, national culture of residence
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Wang, Chao-Cheng, and 王昭正. "A study of consumer buying behavior of skincare product." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/62931034932210728436.
Повний текст джерела
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何家任. "The Research of Hot Spring Hotel Consumer Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/36571785168047796261.
Повний текст джерелаАнотація:
碩士輔仁大學
餐旅管理學系碩士班
92
Taiwan was located on juncture of plates, so there was lots of hot springs in everywhere. How consumers choosed the hot spring hotel which was appropriate for themselves from the intensely contest between hot spring hotels and what the key factor affect consumer buying behavior were the cores of this study. The study based on the “EKB Model” which was submitted by Engel, Kollat and Blackwell (1984) and choosed four steps which are “Problem Recognition”, “Information Search”, “Alternative Evaluation” and “Post-purchase” for the cores of study. Observing the discrepancy of lifestyle variable which were on account of consumer buying behavior and analyzed the relationship between four consumer buying behavior steps to be the basis of analyzed consumer buying behavior, then submited valid proposition in connection with hot spring hotel consumer buying behavior. This study got the primary data by general and internet questionnaires which collect 306 effective questionnaires. By the way of analyzed, we got the follow researches. 1.The result of analyzed factors test and verified the measuring means conform to innovation theory and expectation. (1)“Problem Recognition” could be distinguished into releasing stress, self-adolescent and hotel rest. (2)“Information Search” could be distinguished into internet information, traditional media, plane media and proficient recommending. (3)“Alternative Evaluation” could be distinguished into external factor, hardware and software equipment and security. (4)“Post-purchase” could be distinguished into experience feedback and consumptive satisfaction. 2.It could separate consumers into three groups through the result of cluster analysis. They were “had every confidence group”, “passive group” and “aggressive group”. 3.AS a result of one way ANOVA, it could find that “Problem Recognition”, “Information Search”, “Alternative Evaluation” and “Post-purchase” had part significances on the lifestyle variable. 4.As a result of linear structure model analysis, it showed that: (1)“Problem Recognition” had significant influence on “Information Search”. (2)“Problem Recognition” had significant influence on “Post-purchase”. (3)“Information Search” had significant influence on “Alternative Evaluation”. (4)“Alternative Evaluation” had significant influence on “Post-purchase”. (5)“Information Search” had negative relationship with “Post-purchase”. So in the process of consumer buying behavior, different lifestyle variable had part significances in it. “Problem Recognition” and “Alternative Evaluation” had significant influence on “Post-purchase”. Therefore the study suggested hot spring hotel proprietors that enhanced the four cores of the study could demand the desire of consuming again for the consumer so that increased the benefit of hot spring industry.
48
Chia-LinWang and 王佳琳. "he Impact of Green Mark for Consumer Buying Decisions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/63788800613317055805.
Повний текст джерелаАнотація:
碩士萬能科技大學
經營管理研究所
98
With the wide variety of products in the market nowadays, consumers find it hard distinguish environmentally improved products. Therefore, systematically trusted and clear green mark is crucial to promote green consumerism by enabling consumers to quickly and precisely pick out environmentally improved products while making purchases. In view of vague concepts of environmental protection, governments promote inspection policies and certify whoever passes set standards. Such policies not only encourage environmentally improved products but also standardize green mark, improving consumer recognition of green products. This research use questionnaire survey, and discovers that majority of consumers are aware to certain level of green mark and that such knowledge influences consumer decision making greatly. It is also learned that prices of products prove especially influential in purchase decisions when consumer lack strong sense of environmental protection. Another noticeable factor in purchase decision making is the channel. A convenient channel, such as a mega store, which provides great varieties are generally preferred by consumers. The best promotion scheme of green consumerism is the media.
49
Huang, Rin, and 黃惠琳. "The Impact of Green Mark for Consumer Buying Decision." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/24530344298024152945.
Повний текст джерелаАнотація:
碩士育達商業技術學院
企業管理所
95
With the wide variety of products in the market nowadays, consumers find it hard distinguish environmentally improved products. Therefore, systematically trusted and clear green mark is crucial to promote green consumerism by enabling consumers to quickly and precisely pick out environmentally improved products while making purchases. In view of vague concepts of environmental protection, governments promote inspection policies and certify whoever passes set standards. Such policies not only encourage environmentally improved products but also standardize green mark, improving consumer recognition of green products. This research use questionnaire survey, and discovers that majority of consumers are aware to certain level of green mark and that such knowledge influences consumer decision making greatly. It is also learned that prices of products prove especially influential in purchase decisions when consumer lack strong sense of environmental protection. Another noticeable factor in purchase decision making is the channel. A convenient channel, such as a mega store, which provides great varieties are generally preferred by consumers. The best promotion scheme of green consumerism is the media.
50
Chao, Kuan-Hua, and 趙冠樺. "A Study on Consumer Buying House of Behavior Intentions." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/03700475465743666112.
Повний текст джерелаАнотація:
碩士高苑科技大學
經營管理研究所
101
In the past years, Taiwan real estate market has been growing tremendously. More and more people are interested in investing in real properties. This study focuses on buyer’s decision making, and to find out the factors influencing buyer’s making decision to real estate. The major factor to affect the buyer’s decision is budget. Family’s advices, a geomantic omen, working places location, schools for children, traffic could be other factors. Most buyers prefer to geting houses to satisfy needs for better neighborhood, more living spaces, less traffic. The buyer used to choose the seller with brand. With the prosperous development of market information, buyers are getting more information to make decision. The recognition of the seller’s brand shows less affection to buyers’ decision. Theory of Planed Behavior is used in this study to uncover the needs and motivation of people’s buying real estate. AMOS is the tool for data analysis to understand the behavioral intensions of people’s buying properties. The scope of this research is individual buyer. The result of the study shows the behavior intentions are significantly affected by buyers’ Attitude, Subjective Norm, and Perceived Behavioral Control. The personal interest from Attitude is buyer’s major concern. Buyer seeks for more living space, better neighborhood, and good layout of the room. As to Subjective Norm, family is the key influence. In regards to Perceived Behavioral Control, family’s sponsoring, and personal current and future income are major variables. The conclusions of this research are two points. First, using validated information to show the value and the price of the product, and then convince buyers. Second, to avoid mistakes from the decision, the buyer usually does not make decision without family’s references.