Дисертації з теми "Consumer behaviour"
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Martínez, Bárbara, and Sara Pérez. "Consumer Behaviour." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1595.
Повний текст джерелаThe aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.
Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Повний текст джерелаWestberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
Повний текст джерелаThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
Lourenço, Jacqueline Areal. "Children consumer behaviour field lab: the Nestum consumer." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10285.
Повний текст джерелаThe goal of this work project is to help Nestum understand its consumers as to better comprehend the needs, tastes and routines of the target consumer, children with ages between 6 and 10. Knowing one's consumers is vital to stay relevant and also understand how to innovate and differentiate in a day and age where private labels are increasingly becoming consumed which has a negative impact on brands such as Nestum. Additionally with the ever more diverse and connected worlds, cultures and habits are being changed which affect how, when and what products are consumed. In conclusion, the main goal of this work project is to understand what children are eating, what are their routines and habits as to help Nestum remain relevant as a brand with a strong cultural attachment in Portugal.
Abu, Hasan Zuha. "Interpreting green consumer behaviour : an exploratory examination of Cardiff consumers." Thesis, Cardiff University, 2011. http://orca.cf.ac.uk/24494/.
Повний текст джерелаWhiting, Philip. "Can Changes to Product Behaviour Alter Consumer Behaviour?" Thesis, Griffith University, 2014. http://hdl.handle.net/10072/366234.
Повний текст джерелаThesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Queensland College of Art
Arts, Education and Law
Full Text
Hasslinger, Anders, Selma Hodzic, and Claudio Opazo. "Consumer Behaviour in Online Shopping." Thesis, Kristianstad University College, School of Health and Society, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-4715.
Повний текст джерелаThe Internet has developed into a new distribution channel and online
transactions are rapidly increasing. This has created a need to understand how
the consumer perceives online purchases.
The purpose of this dissertation was to examine if there are any particular
factors that influence the online consumer. Primary data was collected through
a survey that was conducted on students at the University of Kristianstad.
Price, Trust and Convenience were identified as important factors. Price was
considered to be the most important factor for a majority of the students.
Furthermore, three segments were identified, High Spenders, Price Easers and
Bargain Seekers. Through these segments we found a variation of the different
factors importance and established implications for online book stores.
Jeub, Lucas G. S. "Networks, communities, and consumer behaviour." Thesis, University of Oxford, 2015. https://ora.ox.ac.uk/objects/uuid:15a20771-8844-4b01-b187-0b8d411bc457.
Повний текст джерелаDizdarevic, Goran. "Data Fusion for Consumer Behaviour." Thesis, KTH, Matematisk statistik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209247.
Повний текст джерелаI den här uppsatsen undersöks olika metoder för data fusion genom att anpassa ett antal statistiska modeller till empirisk konsument data och evaluera modellernas prestationsnivå med avseende på ett antal statistiska mått. Syftet för modellerna är att prediktera affärsrelaterade konsumentvariabler. I denna rapport har konventionella metoder såsom beslutsträd, linjära modeller och metoden med de närmsta grannarna föreslagits samt enkelskiktade neurala nätverk och den naiva bayesianska klassificeraren. Vidare har även ensemble metoder för både klassificeringar och regressioner undersökts genom att minimera korsentropin och RMSE av predikterade utfall med den iterativa icke-linjära optimeringsalgoritmen BFGS. Tidskonsumtion för modellerna och metoder för selektion av prediktorer har också diskuterats i rapporten. Data gällande konsumenternas alkoholvanor, transaktion- och köphistorik samt social demografiska bakgrund har försetts av Nepa. Evaluering av prestationsmåtten visar att den naiva bayesianska klassificeraren ger de mest precisa prediktionerna av konsumenternas driksvanor medan random forest, fastän den mest tidskrävande, är föredragen vid klassifiering av Nöjd Kund Index (NKI). Regression av NKI resulterade i likartad prestations nivå för samtliga modeller. Ensemble-metoderna gav en lätt ökning av prediceringsprecision samt en ökad tidskonsumtion.
Duh, Helen Inseng. "Money attitudes and materialism among generation Y South Africans: a life-course study." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1008612.
Повний текст джерелаBlomqvist, Anna, Louise Nyman, and Frida Lennartsson. "Consumer Attitudes Towards Online Grocery Shopping : A Research Conducted on Swedish Consumers." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26652.
Повний текст джерелаAyalew, Romel. "Consumer behaviour in Apple's App Store." Thesis, Uppsala universitet, Institutionen för informatik och media, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-166547.
Повний текст джерелаDavid, Yigal. "Consumer behaviour in voice based interactions." Thesis, Middlesex University, 2015. http://eprints.mdx.ac.uk/17321/.
Повний текст джерелаEl, Said Ghada Refaat. "Cultural effect on electronic consumer behaviour." Thesis, Brunel University, 2006. http://bura.brunel.ac.uk/handle/2438/412.
Повний текст джерелаSehib, Khairia A. H. "Consumer food shopping behaviour in Libya." Thesis, University of Newcastle upon Tyne, 2013. http://hdl.handle.net/10443/2289.
Повний текст джерелаMahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.
Повний текст джерелаSvensson, Karolina, and Nathalie Myhre. "Insights about the Swedish ethical consumer : a study on consumer behavoiur towards fairtrade coffee." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-9690.
Повний текст джерелаDootson, Paula. "Where do consumers draw the line? : an investigation of deviant consumer behaviour." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/75517/1/Paula_Dootson_Thesis.pdf.
Повний текст джерелаLefevre, Emelie, and Marcus Nilsson. "The responsible consumer – Consumer consciousness from idea to delivery : an exploratory study of consumers’ willingness to act socially responsible when purchasing fashion online." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20779.
Повний текст джерелаHanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
Повний текст джерелаviii, 102 leaves ; 29 cm
Nordfält, Jens. "Is consumer decision-making out of control ? : non-conscious influences on consumer decision-making for fast moving consumer goods /." Stockholm : Economic Research Institute, Stockholm School of Economics (EFI), 2005. http://web.hhs.se/efi/summary/673.htm.
Повний текст джерелаVervliet, Bruce Morton. "A model for green product purchasing behaviour." Thesis, Nelson Mandela University, 2016. http://hdl.handle.net/10948/13636.
Повний текст джерелаHUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.
Повний текст джерелаNordling, Cim. "Video consumption in 2020 : A study on consumer behaviour and consumer motives." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170134.
Повний текст джерелаBorowa, Monika. "The demand for tourism services in Poland between 1990 and 2005." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1596.
Повний текст джерелаTourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created:
“Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?”
The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.
Abley, Jennifer. "Stated preference techniques and consumer choice behaviour." Thesis, Cranfield University, 2002. http://hdl.handle.net/1826/4063.
Повний текст джерелаStewart, Christopher. "Modelling and comparing OECD countries' consumer behaviour." Thesis, London Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297585.
Повний текст джерелаHewer, Paul A. "The sociology of consumer behaviour and men." Thesis, University of York, 1995. http://etheses.whiterose.ac.uk/10834/.
Повний текст джерелаNorrgård, I. (Isadora). "Consumer buying behaviour in online legal services." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223154.
Повний текст джерелаCornovan, Daniela <1996>. "Italian consumer behaviour towards plant-based meat." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20804.
Повний текст джерелаSEHRAWAT, SHIVANGI. "ANALYSING CONSUMER BEHAVIOUR IN INDIAN HATCHBACK MARKET." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18341.
Повний текст джерелаApell, Karlsson Jennifer, Moa Gustafsson, and Rikard Rasmusson. "Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26693.
Повний текст джерелаPerez, Montesa Luis. "Online and Smartphone Consumer Behaviour of Spanish Millennials." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205808.
Повний текст джерелаGradassi, Florent, and Justine Viennot. "The country of origin effect on the consumer behaviour : The impact of the "Made in France" on the Swedish consumer behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25469.
Повний текст джерелаSmith, Andrew Peter. "Consumer's product choice behaviour : an application of chaos theory." Thesis, University of Stirling, 2000. http://hdl.handle.net/1893/1452.
Повний текст джерелаChan, Siu-kay. "Consumption behaviour of Mainland vacation visitors in Hong Kong." Hong Kong : University of Hong Kong, 2002. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25018036.
Повний текст джерелаChak, Chi-kin. "Consumer behaviour with regard to the replacement of domestic cooking appliances in Hong Kong /." [Hong Kong] : University of Hong Kong, 1990. http://sunzi.lib.hku.hk/hkuto/record.jsp?B12923084.
Повний текст джерелаMcCole, Patrick. "Dimensionalising trust in Internet buying behaviour." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272536.
Повний текст джерелаGuido, Gianluigi. "An incongruity-salience hypothesis on consumer awareness." Thesis, University of Cambridge, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.263008.
Повний текст джерелаShum, Yiu-cheung Paul. "Property buying behaviour in Shenzhen." Click to view the E-thesis via HKUTO, 2002. http://sunzi.lib.hku.hk/hkuto/record/B31969203.
Повний текст джерелаHernández, Maskivker Gilda Maria. "Consumer waiting behaviour: Priority passes in tourism services." Doctoral thesis, Universitat Rovira i Virgili, 2015. http://hdl.handle.net/10803/454776.
Повний текст джерелаA pesar de más de treinta años de investigación sobre los tiempos de espera, poco se conoce sobre aquellos que están dispuestos a pagar extra para evitar las esperas y sobre aquellos que no lo están, en el contexto de los parques temáticos. La presente tesis examina los factores internos y externos que influyen en la decisión de compra del pase exprés en un entorno real. Variables como el día de visita al parque, el método a través del cual conocieron el pase exprés, el número de personas en el grupo, la cultura, la actitud hacia el pase exprés, la actitud hacia los tiempos de espera, la experiencia previa comprando pases exprés, las expectativas sobre la espera, las percepciones sobre la espera y la motivación de visita al parque aparecen como variables significativas que permiten caracterizar a ambos grupos. De esta manera, no todos los consumidores interpretan de la misma manera los tiempos de espera y los sistemas para evitarlas, y por tanto deben ser abordados de diferente manera. El entender cómo los consumidores actúan permite a las empresas repensar los sistemas prioritarios y las estrategias de marketing para gestionar la espera.
In spite of more than thirty years of research on waiting, little is known about those who are willing to pay extra to avoid waits and those who don’t in a theme park context. This thesis examines factors that influence on the purchase decision of an express pass in a natural setting. The logit model with both internal and external factors shows a better explanatory capacity to classify individuals over other models. Variables such as visit day, how customers find out about the express pass, number of people in the party, culture, attitude toward the express pass, attitude toward waiting times, prior experiences purchasing an express pass, prior experience visiting theme parks, expectation of average waiting time, perception of waits shorter than expected and visit motivation (thrill and leisure) appear as significant variables that allow to characterize both groups. In this manner, not all consumers interpret waiting times and the systems to avoid them in the same way and, consequently, they should be addressed in different ways. Understanding how customers act allow companies to rethink priority systems and marketing strategies to manage waits.
Harmgart, H. "Consumer behaviour, feedback information and the supermarket industry." Thesis, University College London (University of London), 2006. http://discovery.ucl.ac.uk/1445544/.
Повний текст джерелаAbdelhadi, Amal M. "Libyan consumer aberrant behaviour: factors affecting its adoption." Thesis, Nottingham Trent University, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.657616.
Повний текст джерелаAl-Otaibi, O. S. "Shopping centre development and consumer behaviour in Kuwait." Thesis, University of Exeter, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.234014.
Повний текст джерелаHamilton, Robert. "[Credit] scoring : predicting, understanding and explaining consumer behaviour." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/13053.
Повний текст джерелаUncles, M. D. "Models of consumer shopping behaviour in urban areas." Thesis, University of Bristol, 1985. http://hdl.handle.net/1983/653c145a-2ac7-49a9-bd65-3bd88de90217.
Повний текст джерелаHasan, Maher Mohamad. "Factors influencing Consumer Behaviour on the Czech Market." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16370.
Повний текст джерелаKifaya, Raja. "The role of skepticism in green consumer behaviour." Electronic Thesis or Diss., Brest, 2023. http://www.theses.fr/2023BRES0040.
Повний текст джерелаConsumer skepticism towards companies is on the rise. However, studies on the determinants and the consequences of this phenomenon on organic /green products are lacking. In order to partially fill this gap, this thesis focuses on green skepticism by exploring and comparing consumers from three different cultural backgrounds. The first essay investigated the relationship between, green skepticism and the purchasing behaviour of organic cosmetics, based on the attitude-behaviour- context (ABC) theory. The second essay aimed at providing a better understanding on the psychological effect of skepticism on green consumption behaviour. The third essay demonstrated whether organic food skepticism could partly explain the gap” or discrepancy between the great deal of positive attitudes towards organic food expressed by consumers and their actual choices. Based on data collected from consumers in Tunisia, Italy and France, we conducted a cross-country comparison adopting the structural equation modeling approach. Results revealed that green skepticism is strong inhibitor towards adoption of organic and green products among consumers in the three countries. Together, the three essays contribute to the literature by highlighting the importance of the psychological determinants and inhibitors of the adoption of organic and green products
Foxall, Gordon R. "Consumer psychology in behavioural perspective : an evaluation of the contribution of the experimental analysis of behaviour to consumer research." Thesis, University of Strathclyde, 1989. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21219.
Повний текст джерелаFu, Qingchen, and Yue Yuan. "Factors influencing Chinese consumer behavior purchasing clothes online in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19946.
Повний текст джерела