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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.
Повний текст джерелаАнотація:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.
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Westberg, Kathleen J. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Thesis, Griffith University, 2004. http://hdl.handle.net/10072/366195.
Повний текст джерелаАнотація:
Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
School of Marketing
Full Text
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Gershoff, Andrew David. "Consumer agent selection : sensitivity to task dependence /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/main.
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Kurniawan, Sri Hartati. "Consumer decision-making in product selection and product configuration processes /." View abstract or full-text, 2004. http://library.ust.hk/cgi/db/thesis.pl?IEEM%202004%20KURNIA.
Повний текст джерелаАнотація:
Thesis (Ph. D.)--Hong Kong University of Science and Technology, 2004.Includes bibliographical references (leaves 177-189). Also available in electronic version. Access restricted to campus users.
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Farina, Tatiana Mercier Querido. "Essays in Consumer Behavior." Thesis, Boston College, 2012. http://hdl.handle.net/2345/2619.
Повний текст джерелаАнотація:
Thesis advisor: Frank GollopMy doctoral dissertation consists of three essays on consumer behavior. The first chapter studies demand for experience goods. Consumers behave very differently when they do not have perfect information about all brands available on a shelf. This paper extends the benchmark discrete choice model of consumer demand to capture two distinct features of experience-goods markets: prior brand experience and shopping frequency. Although the current literature incorporates habit formation in consumer demand models, it has not considered a more fundamental question: how the first experience with a brand affects the consumer's choice. The model is estimated using data on purchases of ready-to-drink orange juice, which comes from a new consumer-level panel provided by a large supermarket chain in Brazil. The results show that for this product prior experience of a brand is more important for a consumer's choice than price. Furthermore, own- and cross-price elasticities change significantly when experience and shopping frequency are taken into account. The findings of this chapter have implications for both firms' strategies and for antitrust analysis related to experience-goods markets. The second chapter explores how umbrella branding can significantly decrease consumer's first-time experience cost. Multiproduct firms often market their products under the same brand name. When a firm launches a new product with the same brand name, consumers can pool their prior experience with the brand to infer a quality for the product. This strategy can be particularly useful when a firm decides to enter a market of experience goods, in which consumers face a cost for trying a new product. The main objective of this chapter is to study the process by which consumers' brand choices and first-time purchases for ready-to-drink orange juices are affected by their experience with the same brand in another category. The results are consistent with signaling theories of umbrella branding as they indicate that consumers' experience cost with a product decreases with experience of other products of the same brand. The third chapter is about a household's choice of retail formats. Thirty percent of households' food expenditure in the United States comes from clubstores, mass merchandisers, supercenters, drugstores and convenience stores. However, earlier work focused on consumers' shopping behavior mostly in grocery stores and has not examined consumers choice across different types of retail outlets. To address this gap a multinomial logit model is estimated on household-level scanner data for the United States to study how households' characteristics are related to their choice of retail outlets. The results show that income, household size and ethnicity significantly affect these choices. These findings are important for policies that target certain consumer groups
Thesis (PhD) — Boston College, 2012
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Economics
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Kharaishvili, Tinatin. "Consumer behavior towards telemarketing." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193307.
Повний текст джерелаАнотація:
Telemarketing has become a big industry and convenient way of successfully managing business affairs with low costs. The aim of the thesis is to present telemarketing services from the customers point of view; analyzing what are consumer behavior towards telemarketing in Georgia and the Czech Republic, and also what are the perceptional and attitudinal causing factors of these behaviors. This is the comparative study and the research is mainly based on the primary data. For the research accomplishment, the questionnaire survey was used for gathering important information and data in order to make the relevant conclusions. According to the results, B2C telemarketing services are not welcomed in the Czech Republic and people tend to have mostly negative attitude. In case of Georgia, people have relatively more positive attitude and behavior towards telemarketing services.
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Herbst, Ruben Andreas. "Customer preferences with regard to milk packaging." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/15967.
Повний текст джерелаАнотація:
The milk industry in the Eastern Cape is very competitive and milk suppliers must use all means, including packaging, to influence buying behaviour. The aim of the study was to investigate customer preferences with regard to milk packaging in the Nelson Mandela Bay (NMB) area. The purpose was to develop a better understanding of customer preferences so that packaging could be designed to satisfy customer expectations and needs. The research design was based on a quantitative approach (non-experimental) and the study was descriptive in nature. The measuring instrument was a self-developed questionnaire, which was developed based on the literature study and previous empirical studies conducted by Adam and Ali (2014a) and Ahmed, Pumar and Amin (2014). The sample consisted of 199 adult shoppers in the Nelson Mandela Bay area, selected through snowball and quota sampling. Data was collected with the help of fieldworkers, coded into Microsoft Excel and processed with statistical software. Descriptive statistics and canonical correlation analysis were used to identify customer preferences and relationships between the different dimensions of milk packaging. The results revealed that size, materials, convenience in handing and product information (expiry date) were important. Colour and design were not regarded as important by the target group.
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Li, Yuejin. "Consumer decision making styles: a comparative study among Motswana, Chinese and South African students." Thesis, Port Elizabeth Technikon, 2004. http://hdl.handle.net/10948/154.
Повний текст джерелаАнотація:
As the global marketplace becomes more integrated and consumer specialists develop an international focus, developing useful scales to profile consumer decision-making styles in other cultures becomes important. Comparing the decision-making styles of consumers from different countries would thus contribute to the understanding of the effect of the marketing environment as well as of the cultural factors on consumer decision-making styles. It would also be significant to determine if the decision-making styles of foreign consumers differ from those of local ones. The influx of foreign students enrolled at South African Universities and Technikons has resulted in an increase in the number of consumers who have to make purchases connected to their daily lives within a different cultural environment. An understanding of students as consumers and their decisionmaking processes is important to marketers, particularly as students are recognised as a specialised market segment for a variety of goods and services. It would thus be significant to determine if the decision-making styles of foreign students differ from those of local students. This exploratory study investigates the decision-making styles among Chinese, Motswana and South African Caucasian students in a South African context, with a view of verifying the international applicability of the Consumer Styles Inventory (CSI) developed by Sproles and Kendall (1986). Only students with a Caucasian background were included in an attempt to avoid the influence of the different subcultures amongst South African students. It was found that Sproles and Kendall’s (1986) model did not fit the South African samples. It was furthermore found that differences exist among Motswana, Chinese and Caucasian students in consumer decision-making styles. The mean value for the “Novelty-fashion conscious” style was number one in the list of factors for Chinese and Motswana students and second for the Caucasian sample. “Price conscious” style, however, was number one for the Caucasian students.
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Park, Jae-Jin. "Understanding consumer intention to shop online : a model comparison /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3091952.
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Tsou, Bennett T. "Value internalization and role-enactment as a model toward consumption a comparative study between the U.S.A. (Hartford) and China (Shanghai) /." online access from Digital Dissertation Consortium access full-text, 1986. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?8622728.
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Ozcan, Timucin. "Involuntary switching behavior in restricted decision environments : consumer responses to stockouts /." View online ; access limited to URI, 2008. http://0-digitalcommons.uri.edu.helin.uri.edu/dissertations/AAI3328726.
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Pleasant, Jamie Tyrone. "A model of consumer behavior for understanding purchase intent of subcultures : the Ethnic Consumer Purchase Intent Model (ECPIM)." Diss., Georgia Institute of Technology, 1999. http://hdl.handle.net/1853/29519.
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Hanel, Vanessa K., and University of Lethbridge Faculty of Management. "Socially conscious consumer behaviour : the role of ethical self-identity in the use of mental accounting / Vanessa K. Hanel." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, 2010, 2010. http://hdl.handle.net/10133/2598.
Повний текст джерелаАнотація:
Consumers are becoming more socially conscious in their purchasing behaviours (Freestone & McGoldrick, 2008), and for some it is becoming a more salient aspect of buying criteria (Memery et al., 2005). Individuals‟ conceptions of themselves can influence behaviour (Aquino et al., 2009). An on-line experiment demonstrated the importance of consumers' ethical self-identity (ESI) in the mental processing of socially conscious consumer decisions. Findings reveal not only how individuals process decisions, but how they react to external stimuli. This study categorizes consumers into three levels of ESI, and shows differences and similarities between them. Individuals who feel an ethical orientation is part of their core self-identity were more inclined to mentally consult upon their previous behaviours when considering their current choice. Additional findings indicate that an assimilation effect took place; priming the environment led to more environmental purchase intentions (Herr, 1989). This study provides important insight into socially conscious consumer behaviour.viii, 102 leaves ; 29 cm
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Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.
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Kim, Junghyun. "Lonely Consumers: When, How, and Why Does Loneliness Influence Consumer Behavior?" Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/77519.
Повний текст джерелаАнотація:
Although the advance of social media has enabled people to build social connections much more easily than ever before, loneliness—an aversive feeling of being isolated and disconnected—persists in modern society. In this dissertation, I examine when, how, and why loneliness influences consumer behavior. First, I develop an experimental method to induce loneliness and identify a circumstance that experimenters can obtain a successful loneliness priming effect. Across three experiments, I demonstrate that the same loneliness primes produce different loneliness responses based on the availability of cognitive resources. Specifically, participants who are cognitively depleted tend to rely on responses evoked by the loneliness primes (showing the intended loneliness priming effect) while those with abundant cognitive resources are not affected by the loneliness primes. Building on the findings from Experiments 1-3, I investigate how loneliness affects consumer behaviors in two different marketing contexts, nostalgic product consumption and charitable giving by focusing on how consumers cope with loneliness through consumption. In Experiments 4-5, I demonstrate that consumers who lack cognitive resources tend to form positive attitudes toward nostalgic products when experiencing loneliness. In Experiments 6-7, I show that lonely consumers with limited cognitive resources are likely to donate money to a charitable organization. Additionally, I find that consumers can regulate feelings of loneliness by spending money either for themselves (i.e., nostalgic products) or for others (i.e., charitable giving). This dissertation contributes to our understanding of loneliness in marketing by identifying a circumstance in which such emotional distress significantly influences consumer behavior and by showing how consumers spend money to cope with loneliness.Ph. D.
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Dodd, Melissa D. "Corporate social responsibility and consumer purchase intention." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/647.
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Fumagalli, Elena. "Aversive States Affecting Consumer Behavior." Thesis, Université Paris-Saclay (ComUE), 2018. http://www.theses.fr/2018SACLH004/document.
Повний текст джерелаАнотація:
Dans cette thèse, j’examine l’influence d’états aversifs (e.g., émotions désagréables, issues indésirables) sur les motivations et les comportements des consommateurs. Dans le premier essai, j’explore comment des sentiments de dégoût physique ou moral peuvent mettre en péril l’estime de soi des consommateurs et les motiver à se livrer à de la consommation compensatrice. Dans le deuxième essai, j’examine pourquoi et à quels moments les consommateurs font preuve de sentiments négatifs à l’égard des entreprises qui cessent de distribuer gratuitement des échantillons ou petits cadeaux aux consommateurs. Dans le troisième essai, j’explore comment la solitude affecte les préférences des consommateurs pour des produits et services qui peuvent ou non nécessiter des interactions interpersonnelles (ex : se faire masser vs. faire des achats en ligne). Considérés ensemble, ces trois essais contribuent à la littérature sur l’émotion, les menaces identitaires, et la consommation compensatrice, à la littérature sur les promotions commerciales et à la littérature sur la solitude. De plus, les résultats ont des implications pour les praticiens en marketing en ce qui concerne la publicité, le design des promotions commerciales, et l’haptique des consommateurs. Finalement, ces travaux de recherche offrent de nouvelles perspectives concernant le bien-être des consommateurs en soulignant les conséquences inattendues des actions des marketers qui cherchent à bénéficier aux consommateurs mais génèrent en réalité des comportements compensateurs pour faire face à leur aversionIn this dissertation, I examine the influence of aversive states (e.g., unpleasant emotions, undesired outcomes) on consumers’ motivations and behaviors. In essay 1, I explore how feelings of physical and moral disgust can be threatening to consumers’ sense of self and motivate them to engage in compensatory consumption. In essay 2, I investigate why and when consumers exhibit negative behavioral intentions against firms that terminate unconditional business-to-consumer gift-giving initiatives. In essay 3, I explore how loneliness affects consumers’ preferences for products and services that do or do not require interpersonal touch and interaction (e.g., getting a massage vs. shopping online). Together, the three essays contribute to the literature on emotion, identity threats, and compensatory consumption, to the literature on sales promotion, and to the literature on loneliness. Moreover, the research findings inform marketing practice in the fields of advertising, sales promotions design, and consumer haptics. Finally, this research provides insights into consumer welfare by bringing attention to the unforeseen consequences of marketers’ actions that seek to benefit the consumers but instead generate compensatory behaviors to cope with their aversiveness
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REIS, PATRICIA GROSSI. "FOOD CONSUMPTION: THE RISK ON CONSUMER BEHAVIOR OF LOW-CLASS CONSUMERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8346@1.
Повний текст джерелаАнотація:
COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOREste estudo investiga o comportamento do consumidor de baixa renda frente aos riscos inerentes à escolha dos itens que compõem sua cesta de alimentação. A restrita renda desta população limita a realização de gastos adequados com educação, saúde, recreação e outras necessidades, fazendo com que a escolha da cesta de alimentos tenha um peso especial na expressão dos seus desejos e preferências. Este fato aponta para uma percepção mais aguçada dos riscos incorridos durante a seleção da cesta, algo naturalmente mais trivial para indivíduos que dispõem de mais recursos. Como este consumidor não tem recursos para refazer compras equivocadas ou corrigir experiências negativas de consumo, a frustração proveniente de possíveis erros na escolha de produtos pode sair cara. A análise dos fatores geradores de risco e de suas respectivas estratégias de mitigação, propostos por este estudo de natureza exploratória, revela a complexidade típica de decisões sujeitas a múltiplas restrições.
This study investigates the behavior of low-income consumers when faced with the inherent risks associated with choosing the food items that make up their regular diet. Their restricted budget limits expenditures on necessities such as education, healthcare and entertainment, which in turn, gives the choice of food items a special role in the expression of these consumers` wishes and preferences. This suggests that low-income consumers have a more acute perception of the risks incurred during the selection of the items, something perceived as trivial for wealthier individuals. Since these consumers has no extra resources to undo their mistakes or fix negative consumption experiences, the frustrations spawned from possible purchase errors may be high. The analysis of the risk generating factors and their respective coping strategies, proposed by this exploratory study, reveals the typical complexity of decisions that are subjected to multiple restrictions.
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Doran, Kathleen B. "Information search and use in consumer decision making : an in-depth study of Chinese and North American consumers." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=36763.
Повний текст джерелаАнотація:
This dissertation explores individuals' approaches to information search and use in consumer decision making in two dissimilar cultures: China and North America. The research consists of two exploratory studies designed to develop a deep description of information search and use in each of the two cultures studied. Since the two cultures are so different, the research also examined cultural dimensionality and the specific dimensions that appear to impact information search and use in each culture. In addition, the studies probed the implications of these findings for other stages of consumer decision making in Chinese and North American culture.The dissertation utilizes primarily qualitative approaches to investigate the topic in an interpretive fashion. Throughout the research, an emphasis is placed on a multi-method approach in an attempt to develop descriptions and theories of information search and use for the two cultures being investigated. The Chinese study was directed from a base in Beijing, China, and the North American study was directed from two bases in Montreal, Canada, and Boston, Massachusetts. The two studies each utilize three product categories chosen to maximize understanding of information search and use characteristics of each culture. The methods employed include focus groups and interviews, observation, content analysis, and store layout and product availability analyses.
The contributions of this research are both theoretical and practical. The dissertation provides a deeply descriptive study of information search and use for two disparate cultures. In addition, the insights gained from the two separate studies should lead to a better understanding of the role culture plays in information search and use more generally. Moreover, the research should help managers to adapt their promotional efforts to the differing cultural needs of two disparate cultures, and to understand how differences in information search and use between cultures can impact other phases of the decision making process, such as the evaluation of alternatives and post-purchase satisfaction.
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Kadambi, Rupasri. "Analysis of data mining techniques for customer segmentation and predictive modeling a case study /." Diss., Online access via UMI:, 2005.
Знайти повний текст джерелаАнотація:
Thesis (M.S.)--State University of New York at Binghamton, Thomas J. Watson School of Engineering and Applied Science, Dept. of Systems Science and Industrial Engineering, 2005.Includes bibliographical references.
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Ye, Lei Pelton Lou E. "The impact of gender effects on consumers' perceptions of brand equity a cross-cultural investigation /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-9007.
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Ahsan, Ayesha. "Consumer ratings-reviews and its impact on consumer purchasing behavior." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-219309.
Повний текст джерелаАнотація:
Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. This research has been conducted from a storytelling perspective with the purpose of finding the correlation between consumer reviews and consumer purchasing behavior. This study focuses on consumer stories which are reflected in terms of product reviews and ratings. Where the correlation between these reviews and ratings and their effects on overall product sales are investigated. The study answers the question, “If reviews & rating have a correlation with consumer purchasing behavior in digital marketing, and if so then how this correlation could be defined?” The data collection and tests have been conducted in a practical environment. The German online stores have been used as the main mode of data collection. Depending on the nature of the data, the quantitative analysis approach has been adopted. By conducting real-time sales data tests, this study fills the gap in previous consumer research studies. The in-depth analysis of results show the correlation between consumer reviews and product sales. The results have revealed that consumer reviews may influence overall product sales and help a consumer in purchasing decision.Storytelling är ett av de mest kreativa, kraftfulla och effektiva redskapen i modern marknadsföring. På grund av den ökande användningen av sociala medier har storytelling blivit ett populärt redskap för att påverka konsumenternas beteende. Denna studie har utförts från perspektivet av storytelling med syftet att finna en korrelation mellan kundrecensioner och kundernas köpbeteende. Studien fokuserar på kundernas historier som reflekteras i recensioner och betyg, där korrelationen mellan recensioner och betyg och övergripande försäljning undersöks. Studien syftar till att besvara frågan ”Om recensioner & betyg har en korrelation med kundernas köpbeteende i digital marknadsföring, och om så hur kan korrelationen definieras?” Datainsamlingen och testandet har utförts i en praktisk miljö. Tyska online butiker har använts som huvudsaklig metod för datainsamling. På grund av strukturen på data har en kvantitativ analys metod använts. Genom att genomföra tester i realtid, har denna studie kompletterat tidigare forskning kring kundbeteende. Den fördjupade analysen av resultaten visar att det finns en korrelation mellan kundrecensioner och försäljning. Resultaten har visat att kundrecensioner kan påverka försäljningen av produkter och hjälpa en konsument i ett köpbeslut.
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Shen, Hao. "The effects of procedural and declarative knowledge in consumer information processing /." View abstract or full-text, 2008. http://library.ust.hk/cgi/db/thesis.pl?MARK%202008%20SHEN.
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Hammes, Janine. "Behavior of Swedes towards Milk Substitute Products." Thesis, Högskolan Väst, Avd för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-8144.
Повний текст джерелаАнотація:
These days, milk substitute products are getting more popular and exist together with milk on the market. These substitute products are appreciated by consumers due to animal welfare, environmental or health related reasons. The purpose of the investigation was to make assumptions about the future situation of farmers and which demographic, personal, sociological, cultural and psychological determinants have an impact on Swedish consumers purchasing substitute products. The proposed methodology to reveal the impact of those factors was a qualitative research. Ten semi-structured interviews with residents of Västra Götaland, aimed to gain a deeper and better understanding of the reasons for consumption of milk substitute products, were conducted in total. The existing theory and scientific articles about demographic, personal, sociological, cultural and psychological determinants of consumer behavior, in terms of food choice and consumption, were used to create an interview guide and also to compare the collected primary data in the end. Participants were asked questions regarding their demography, lifestyle, awareness and perception of milk substitute products and other reasons for their consumption of milk substitutes. The findings revealed that demographic factors such as age and gender seemed to have an impact on the consumer behavior. Moreover, personal and psychological factors were revealed to have a significant impact on the consumption behavior. In particular lifestyle, perception, attitudes and motivations, knowledge and learning had a significant influence on Swedish consumers and their food consumption behavior. Regarding sociological factors it was discovered that friends had a significant influence on food consumption. Cultural determinants were also important to consider. However, they did not have a significant influence on the participants. The findings also revealed that health and animal welfare were the main reasons for changing the consumption. Interestingly, no participant started to consume these products due to environmental reasons in the beginning. The strong competition of milk and milk substitute products on the market is most likely to continue. The future situation for farmers will look different and might get more critical as milk consumption in Sweden could change. This small scale research does not make it possible to generalize the revealed findings. Nevertheless, this qualitative investigation provided the basis for future research in the field of consumer behavior towards substitute products.
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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.
Повний текст джерелаАнотація:
This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
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Carvalho, Lilian Soares Pereira. "Consumers and biology: an investigation on the evolutionary roots of consumer behavior." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17265.
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This dissertation is a set of three studies focusing on the implications of evolutionary psychology (EP) to consumer behavior research. EP derives from the Darwinian theory of evolution and posits that just as our bodies are subject to natural and sexual selection, also our minds are adapted to their environment and, as such, we can investigate the biological basis of our behaviors. The first study is a theoretical article, focusing on the effects of hormone oxytocin (OXT) on consumer behavior. OXT has been shown to have effects on maternal care, attachment, relationships, and trust. This hormone is the focus of studies in behavioral economics, psychology and neurology, with obvious implications for consumer behavior. Previous studies on OXT have shown that oxytocin is related to our social life, i.e. related to situations with family and friends, as well as increasing our attention to the social cues in our faces (as eye gaze and smiles). Research on OXT and other hormones opens a new era of interdisciplinary studies on consumer behavior, in which researchers can incorporate psychometric measures (answered by research subjects) to biological features, as OXT, endorsing and validating findings that go beyond responses to questionnaires. It is thus possible to investigate the biological basis of consumer behavior regarding the effects of OXT on measures such as brand trust, and others. The second article is an experimental study, double-blinded, that checks the effects of OXT on brand trust. The results show that OXT is context-dependent, and it shows its most prominent results when the brand relates to social situations (friends and family). Three experiments were conducted comparing known and unknown brands, the country of origin effect and social and status brands. Known and unknown brands improved their brand trust measures when respondents were under the effect of OXT compared to placebo. Furthermore, social brands had the most pronounced effects of OXT when compared to status brands. Thus, this is first study to show positive effects of OXT on brand trust. The final study is an investigation of the post-modern epistemology to the positivist paradigm in the sex vs. gender subject. Various researchers posit that gender is as a new paradigm for our generation, in which every individual can choose his set of male and female characteristics. But when comparing the effect of biological sex vs. gender (using the Bem Sex-Role Inventory) in retaliatory behaviors in a consumer setting, only sex was able to explain the differences in behavior, not gender. Although post-modernists affirm that our biology only affects our gender as far as our genitals are concerned, differences in retaliatory behaviors are better explained by sex, not gender, corroborating the positivist epistemology.
Essa tese é um conjunto de três estudos tendo como pano de fundo teórico a psicologia evolucionista. Esta deriva da teoria da evolução darwiniana e postula que, assim como nossos corpos foram sujeitos à seleção natural e sexual, também nossas mentes são adaptações ao ambiente e por isso podemos investigar as bases biológicas de nossos comportamentos. O primeiro artigo, teórico, foca no hormônio oxitocina, cujos efeitos vão do cuidado materno até a confiança. Esse hormônio é objeto de estudo da economia comportamental, da psicologia e da neurologia, com implicações óbvias para o comportamento do consumidor. Estudos prévios comprovam que a oxitocina é um hormônio relacionado à nossa vida social, i.e. relacionado a situações com família e amigos, além de aumentar nossa atenção às “pistas” sociais em nossas faces (como olhares ou sorrisos). A pesquisa com oxitocina, e outros hormônios abre uma nova era de estudos interdisciplinares no comportamento do consumidor, na qual os pesquisadores podem aliar medidas psicométricas respondidas pelos sujeitos de pesquisa, mas adicionando o elemento biológico, referendando e validando achados que vão além de respostas a questionários. É possível, assim, investigar as bases biológicas do comportamento do consumidor. O segundo artigo é um estudo experimental, duplo-cego, que verifica os efeitos da oxitocina na confiança da marca. Os resultados mostram que a oxitocina tem efeito dependente do contexto, sendo seus resultados mais proeminentes quando as marcas se valem de apelos que relembrem família e amigos. Foram realizados três experimentos, comparando marcas conhecidas e desconhecidas, efeito do país de origem e marcas sociais e de status. Marcas conhecidas e desconhecidas tiveram a confiança aumentada quando os respondentes estavam sob o efeito da oxitocina, quando comparado com o placebo. Além disso, marcas sociais tiveram efeitos mais pronunciados da oxitocina, quando comparados com marcas de status. Assim, fica pela primeira vez registrado o efeito da oxitocina na confiança da marca. O último estudo é uma investigação sobre a epistemologia relativista comparando-a ao paradigma positivista na questão sexo vs. gênero. Muito se fala do gênero como novo paradigma para nossa geração, na qual cada indivíduo poderá escolher seu conjunto de características femininas e masculinas. Mas, ao comparar o efeito do sexo biológico vs. o gênero (usando o inventário sexual de Bem), somente o sexo foi capaz de explicar as diferenças de sexo, não o gênero. Apesar de relativistas culturais afirmarem que a biologia do sexo só influencia a genitália dos seres humanos, o comportamento de retaliação em comportamento do consumo é explicado pelo sexo, e não pelo gênero dos indivíduos, corroborando a epistemologia positivista.
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Helm, Amanda E. "Cynical consumers dangerous enemies, loyal friends /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4352.
Повний текст джерелаАнотація:
Thesis (Ph. D.) University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 1, 2007) Includes bibliographical references.
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Yoon, Miri. "An experimental study of consumer's attitudes toward the Web cross-cultural analysis of cultural values and online consumer behavior /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4953.
Повний текст джерелаАнотація:
Thesis (M.S.)--University of Missouri-Columbia, 2007.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on November 9, 2007) Includes bibliographical references.
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Zniva, Robert, and Wolfgang Weitzl. "It's not how old you are but how you are old: A review on aging and consumer behavior." Springer Nature, 2016. http://dx.doi.org/10.1007/s11301-016-0121-z.
Повний текст джерелаАнотація:
The paper presents a review of 128 studies on the behavior of older consumers
published in the last 35 years (from 1980 to 2014) in 35 peer-reviewed journals.
The purpose of the procedure is twofold: First, we aim to summarize results on agerelated
changes in consumer research. Second, by doing so, we evaluate the relative
importance of age-related factors (chronological, biological, psychological, and social
age as wells as life events and life circumstances) in research on older consumers.
Results of the review show that research on older consumers is still dominated by
investigations using chronological age. Influences of other aspects of the aging process,
although recommended by previous research reviews and providing valuable
insights, are still playing a minor role in the investigation of consumer behavior.
Research with alternative age measures is still in an early, exploratory stage and future
studies should include specific aspects as well as multitheoretical models of aging.
30
Malkewitz, Keven. "The effect of representational fidelity and product design quality on attitude toward the product and product recognition /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987237.
Повний текст джерелаАнотація:
Thesis (Ph. D.)--University of Oregon, 2000.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 167-178). Also available for download via the World Wide Web; free to University of Oregon users.
31
Zhang, Wenqing. "Operational model with consumer behavior considerations." Thesis, McGill University, 2012. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=107768.
Повний текст джерелаАнотація:
In the consumer market, demand for a product is ultimately determined by the collective purchase decisions of consumers. Understanding the drivers and implications of consumer purchase behavior is often of pivotal importance for firms. This dissertation considers several operational models that incorporate consumer behavior. We study how operational decisions, such as pricing, advertising spending, and product variety, can be used as levers to manage consumer demand in order to boost firm profitability.First, we develop game theoretical models to analyze the effectiveness of advertising-related corporate social responsibility (CSR) practices in discouraging the consumption of unhealthy foods. Childhood obesity is one of the major concerns around the world often attributed to children's increased calorie consumption and lack of physical activity. As part of their CSR programs, several major food manufacturers have adopted advertising initiatives that limit the advertising of unhealthy food categories to children, based on the belief that less advertising would lead to less consumption in those food categories. However, food manufacturers usually distribute products to consumers through retailers, whose advertising is not bound by those initiative programs. This essay studies a Stackelberg competition in a supply chain where a manufacturer sells a single unhealthy food product to customers through a single retailer. We show that the effectiveness of advertising initiatives is critically dependent on the spillover effect and sensitivities of manufacturer advertising and retailer advertising, as well as on the power distribution between the manufacturer and the retailer in the supply chain. Put simply, an advertising initiative is usually more effective if the advertising level of the supply chain leader is restricted. Interestingly, we show that sales of an unhealthy food product can increase as an advertising initiative becomes more stringent.Second, we investigate whether and how a firm's optimal pricing and product variety decisions change with strategic, forward-looking consumer behavior. We consider a monopolist that sells vertically differentiated products. The monopolist decides on prices over time to maximize his profit from selling two products. Consumers weigh the expected payoffs of purchasing different products at different times, and decide when and where to purchase in order to maximize their individual surpluses. Our results show that, other than cost structure, strategic consumer behavior also plays an important role in determining the product variety. We conduct numerical experiments to illustrate our results and generate insights into the role of strategic customer behavior. Not surprisingly, we see that strategic customer behavior decreases the firm's profits. Interestingly, we show that sometimes firms strategically commit to static pricing policies, and systematically vary their product portfolio over time. Our work differs from much of the existing work on product variety by explicitly modelling consumer purchase decisions over time, and by illustrating that a static product portfolio is not necessarily sub-optimal and can lead to a significant profit increase.Dans le marché de la consommation, la demande pour un produit est finalement déterminée par les décisions d'achat collectif des consommateurs. Comprendre les pilotes et les implications du comportement d'achat du consommateur est souvent d'une importance cruciale pour les entreprises. Cette thèse examine plusieurs modèles opérationnels qui intègrent le comportement des consommateurs. Nous étudions comment les décisions opérationnelles, comme la tarification, les dépenses de publicité, et la variété des produits, peuvent être utilisées comme leviers pour gérer la demande des consommateurs afin de stimuler la rentabilité de l'entreprise.Tout d'abord, nous développons des modèles théoriques de jeu pour analyser l'efficacité de la publicité liée responsabilité sociale des entreprises (RSE) pour décourager la consommation d'aliments malsains. L'obésité infantile est l'une des préoccupations majeures dans le monde souvent attribuée à la consommation calorique des enfants et du manque d'activité physique. Dans le cadre de leurs programmes de RSE, plusieurs fabricants de produits alimentaires majeurs ont adopté des initiatives publicitaires qui limitent la publicité sur les catégories d'aliments malsains auprès des enfants, basée sur la croyance que si on emploie moins de publicité, il y aura moins de consommation des produits alimentaires malsains. Cependant, vu que il y a plusieurs détaillants qui n'ont pas adoptés on appuyer les initiatives de réduire la publicité des aliments malsains, ces détaillants pour suivent lui ventes sans limites. Cet recherche étudie une concurrence de Stackelberg dans une chaîne d'approvisionnement où un fabricant vend un produit alimentaire unique malsain aux clients grâce à un seul détaillant. Nous montrons que l'efficacité des initiatives de publicité dépend de façon critique sur l'effet de débordement et les sensibilités de la publicité et la publicité du fabricant détaillant, ainsi que sur la répartition de puissance entre le fabricant et le détaillant dans la chaîne d'approvisionnement. Plus simplement, une initiative publicitaire est généralement plus efficace si le niveau de publicité sur leader chaîne d'approvisionnement est limité. Fait intéressant, nous montrent que les ventes d'un produit alimentaire malsain peut augmenter à mesure que l'initiative de la publicité devient plus rigoureux.Deuxièmement, nous étudions si et comment une tarification optimale d'une entreprise et la variété des produits décisions stratégiques changent avec, le comportement des consommateurs prospectifs. Nous considérons un monopole qui vend des produits différenciés verticalement. Le monopoleur décide sur les prix au fil du temps afin de maximiser son profit de la vente de deux produits. Les consommateurs pèsent les gains attendus de l'achat de produits différents à des moments différents, et de décider quand et où acheter en vue de maximiser leur surplus individuels. Nos résultats montrent que, autre que la structure de coûts, le comportement des consommateurs stratégiques joue également un rôle important dans la détermination de la variété des produits. Nous menons des expériences numériques pour illustrer nos résultats et de générer un aperçu du rôle du comportement des clients stratégiques. Sans surprise, nous constatons que le comportement des clients stratégiques diminue les profits de l'entreprise. Fait intéressant, nous montrons que parfois les entreprises s'engagent de façon stratégique aux politiques de prix statiques, et systématiquement varier leur portefeuille de produits au fil du temps. Notre travail se distingue de la plupart des travaux existants sur la variété des produit par modélisation explicite des décisions d'achat des consommateurs au fil du temps, et en illustrant que le portefeuille de produit statique ne sont pas nécessairement sous-optimale et peut conduire à une augmentation de profits importants.
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YINYIN, WANG. "Consumer Behavior Characteristics in Fast Fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20322.
Повний текст джерелаАнотація:
Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the underlying causes that form the behaviors. Theanalyses are based on combination and comparison of conventional consumer behaviortheories, empirical basis that is found from questionnaires conducted in Sweden, and brandsstudies on H&M, Ginatricot and Zara. The main results from the analyses are respectivelyobtained in 3 main terms: Decision making process and involvement, Individual differences,and Group influences. The three aspects try to cover the main topics according to generalconsumer behavior theories. And the outcome is further developed into marketingimplication, also offering ideas for further research.Program: Magisterutbildning i fashion management med inriktning modemarknadsföring
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Zahid, Iqba Muhammad. "Sustainable Fashion Consumption and Consumer Behavior." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20715.
Повний текст джерелаАнотація:
Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. Survey method along with choice experiment analysis was used to collect the data. Selected area was Boras Sweden and 50 respondents were considered for the survey. To estimate the degree of willingness of a consumer to pay for a Swan labeled and/or Fairtrade labeled jeans, choice experiments was used. Afterwards, the collected data was used within econometric models. It has been observed from results that consumers were more willing to pay for a Swan labeled and/or Fairtrade labeled jeans than non-labeled jeans. The responsible individuals regarding environment were much more willing to pay for Fairtrade and/or Swan labeled clothes, considering the factor that production does not affect the environment in negative way and it was done under socially acceptable conditions.Program: Magisterutbildning i Fashion Management
34
Dyachenko, Tatiana L. "Bayesian Models for Studying Consumer Behavior." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1403017394.
Повний текст джерела
35
Ryan, Mark Joseph 1978. "A Satisficing Model of Consumer Behavior." Thesis, University of Oregon, 2011. http://hdl.handle.net/1794/12095.
Повний текст джерелаАнотація:
xiii, 230 p. : ill. (some col.)I develop a model in which a representative consumer selects an affordable consumption bundle, not as a single choice, but as the end result of a series of smaller, incremental purchase decisions. If the array of such incremental choices facing the consumer is sufficiently complex relative to the consumer's computational abilities, then the consumer may choose to employ a simplifying heuristic or rule-of-thumb to guide her behavior. I demonstrate the existence of a simple and well-defined example of such a strategy, based upon a satisficing decision rule. I further show that in the strategic setting defined by the interaction between consumers and firms that compete in prices, this satisficing strategy can form part of a Nash equilibrium, despite being ex ante only boundedly rational. The use of this satisficing demand strategy fundamentally alters the nature of price competition between firms (relative to the standard Bertrand model), changing the shape of the firm best response functions. The use of a satisficing strategy alters the incentives of firms, and these altered firm incentives lead to pricing behavior which has the effect of rationalizing the satisficing consumption strategy, so that a truly novel class of Nash equilibria in price-competing markets can be shown to exist under certain conditions. We explore the nature of this new class of equilibria, and find that equilibrium prices may be higher than those which would be obtained in the standard Bertrand case. In general, demand curves for each distinct good will have a kinked shape, similar to those found in 1939 papers by both Sweezy and Hall & Hitch. The Nash equilibrium profile will involve the kink in each demand curve coinciding with the equilibrium price for the corresponding good. The equilibrium price vector will therefore be robust to "small" fluctuations in cost (since marginal revenue is discontinuous at the equilibrium price), and under certain conditions, we find that prices may be upwardly flexible but downwardly rigid. We make an argument that the main results of the paper generalize from a representative agent setting to one with a population of heterogeneous consumers.
Committee in charge: Dr. Van Kolpin， Chairperson； Dr. Christopher J. Ellis， Member； Dr. Jeremy Piger， Member； Dr. Renee Irvin， Outside Member
36
Yoon, Sangsuk. "Procedure Invariance Violations in Consumer Behavior." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/482977.
Повний текст джерелаАнотація:
Business Administration/MarketingPh.D.
Although prior studies have widely examined how descriptions of task environment influence consumer preference, the effect of procedure elicitation methods on consumer preference have not yet been explored thoroughly. To address this issue, this three-essay dissertation investigates the effect of preference elicitation methods on consumer preference in three different domains: anchoring, risky choice and decision framing. This dissertation also uses a multi-method approach that includes behavioral experiments, meta-analysis, p-curve analysis, eye-tracking, and computational modeling to deeply understand the impact, robustness, and underlying processes of procedural manipulations in the three domains. The overall results show that changes in decision processes not only affect consumer preference immediately in all three domains, but also have long-term effects. Critically, these findings imply that the impact of procedural manipulations on consumer preference is robust and is not a short-term distortion of preference. Thus, marketers and policy makers can utilize different procedural elicitation methods to shape long-term consumer preferences, and need to consider decision procedure in setting up marketing strategies. Limitations and future research directions are discussed in the last chapter of the dissertation.
Temple University--Theses
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Vianello, Silvia <1979>. "Online consumer behavior in virtual communities." Doctoral thesis, Università Ca' Foscari Venezia, 2007. http://hdl.handle.net/10579/660.
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Dong, Xiao. "Consumer Preferences, Consumer Behavior and Producer Responses in the Retail Sector." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1572935866720799.
Повний текст джерела
39
Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.
Повний текст джерелаАнотація:
The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process theories to analyze the role of experience. And in order to answer three research questions, the authors firstly introduced the analysis of demographic subcultures, including nationality, age and gender; then the role of experience marketing in consumer decision making process is identified. Finally, the analysis of qualitative findings will be presented.
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Thienmongkol, Kaorat, and Pongsatorn Thaisuntad. "Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6544.
Повний текст джерелаАнотація:
Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. The students who study and interested in this area will beable to use this result as their empirical data and to enhance their knowledge. Method: 160 questionnaires were used as primary data. Stockholm, Goteborg, Uppsala,Vasteras, and Eskiltuna are the cities that authors collected the data. Forsecondary data, authors collected data from the website. Conclusion: Young Swedish consumers have positive experience on online shopping, trustand like to shop online. They concern on the type of product when shoppingon the internet. And young Swedish consumer also effect by situational factor. Keyword: online shopping, online purchasing decision, consumer behavior
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Solano, Alexis A. "Willingness to pay for organic and natural foods do the definitions of these terms affect consumer behavior? /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 147 p, 2008. http://proquest.umi.com/pqdweb?did=1654490071&sid=5&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Bailey, John Franklin. "Customer buying behavior at selected petroleum shops in Cape Town." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/973.
Повний текст джерелаАнотація:
Thesis (MTech (Business Administratiom, Marketing Management))--Cape Peninsula University of Technology, 2011The dynamic nature of modern organisations, characterised by hyper turbulence, necessitates that organisations remain receptive to the plethora of internal and external forces driving changes in strategy. One such organisation is that of Engen Petroleum Limited which operates in an everchanging, highly competitive environment. In order to remain the market leader, Engen needs to revisit its strategy to contend with market forces, bearing in mind that globalisation, as well as international ownership of competitor companies, play a role. In order to maintain a competitive advantage, the role of brands in the context of convenience is important, as brand recognition makes decision-making simpler for consumers who are in a rush. It is hence deemed expedient for forecourt retailers to understand customer satisfaction drivers, such as quality, service and convenience (Molefi, 2007). The current research focuses on the Engen Western Cape Quick Shop network, and in particular, investigates the possible reasons, namely growth rates, product offering, location, and customer service, for performance compared to the national average. A questionnaire/survey was conducted to determine the demographic characteristics of customers as well as the factors that influence their propensity to utilise Engen Quick Shops. This research was intended to provide Engen Petroleum Limited with data and information to enable the Western Cape Convenience dealer network to not only grow at the national average, but also to position itself at the forefront of the Convenience Store market.
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Sanchez, Marissa R. "A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3213/.
Повний текст джерелаАнотація:
The population percentage, population growth, buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants and needs. Tailoring marketing promotions and strategies can help a company more effectively reach the Hispanic-American market. This study compared Hispanic-Americans and Anglo-Americans in their general shopping characteristics, responses to excitement in the mall, consumption patterns, and repatronage intention. A total of seven hypotheses were developed, all of which were either supported or partially supported.
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Chen, Kai-Ming, and 陳凱銘. "Consumer Loneliness and Consumer Purchase Behavior." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/khmap7.
Повний текст джерелаАнотація:
碩士國立彰化師範大學
企業管理學系
106
Despite the popularity of social networking and the internet, loneliness appears to prevail among consumers. However, previous studies did not provide much evidence regarding the association between consumer loneliness and consumer commodity preferences. With the aid of the questionnaire developed by the study, the data of the study were collected from Taiwanese consumers.The data of the study were analyzed to examine the direct effects of consumer emotional loneliness and social loneliness on consumer commodity preferences and the indirect effects of consumer emotional loneliness and social loneliness on consumer commodity preferences with consumer loneliness used as a mediating variable. Furthermore, the study employed a moderating model with e-commerce used as a moderator variable to examine the moderating effects of e-commerce on the influence of consumer loneliness on consumer commodity preferences. As shown by the results of the study, emotional loneliness and social loneliness had significant direct effects on consumer commodity preferences. With loneliness used as a mediating variable in the study, consumer emotional loneliness and social loneliness were found to have significant indirect effects on consumer commodity preferences. As e-commerce was used as a moderator variable, it was found that e-commerce had significant effects on the influence of social loneliness on consumer commodity preferences, but had no significant effects on the influence of emotional loneliness on consumer commodity preferences and the influence of loneliness on consumer commodity preferences.
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Wang, Shih-lun Alex Leckenby John D. "Content class effects on consumer online information processing." 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3108529.
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46
"Consumer embarrassment." 2006. http://library.cuhk.edu.hk/record=b5892924.
Повний текст джерелаАнотація:
Wong King Yin.Thesis (M.Phil.)--Chinese University of Hong Kong, 2006.
Includes bibliographical references (leaves 79-83).
Abstracts in English and Chinese; questionnaires in Chinese.
Abstract (English) --- p.2
Abstract (Chinese) --- p.3
Dedication --- p.4
Acknowledgements --- p.5
Table of Contents --- p.6
Chapter Chapter 1 --- Introduction --- p.8
Chapter 1.0 --- Overview --- p.8
Chapter 1.1 --- Background --- p.8
Chapter 1.2 --- Research Objectives --- p.11
Chapter 1.3 --- Expected Contributions --- p.11
Chapter 1.4 --- Organization of the Thesis --- p.12
Chapter Chapter 2 --- Literature Review & Research Model --- p.14
Chapter 2.0 --- Overview --- p.14
Chapter 2.1 --- Literature Review on Embarrassment --- p.14
Chapter 2.1.1 --- Embarrassment and Its Antecedent --- p.14
Chapter 2.1.2 --- Embarrassment and Its Subsequent Behavioral Tendency --- p.24
Chapter 2.2 --- Conceptual Definitions --- p.35
Chapter 2.2.1 --- Consumer Embarrassment --- p.36
Chapter 2.2.2 --- Cross-selling --- p.37
Chapter 2.2.3 --- Helping Behavior --- p.38
Chapter 2.3 --- Hypothesis --- p.40
Chapter Chapter 3 --- Research Methodology --- p.44
Chapter 3.0 --- Overview --- p.44
Chapter 3.1 --- Research Design --- p.44
Chapter 3.2 --- Pretest --- p.45
Chapter 3.2.1 --- Embarrassing Product --- p.46
Chapter 3.2.2 --- Scenario Development --- p.47
Chapter 3.2.3 --- Questionnaire Development --- p.48
Chapter 3.2.4 --- Experimental Setting --- p.51
Chapter 3.3 --- Main Study --- p.52
Chapter 3.3.1 --- Participants --- p.52
Chapter 3.3.2 --- Materials --- p.52
Chapter 3.3.3 --- Scenarios --- p.53
Chapter 3.3.4 --- Manipulation Checks --- p.54
Chapter 3.3.5 --- Dependent Measures --- p.56
Chapter 3.3.6 --- Procedures --- p.56
Chapter Chapter 4 --- Results And Discussion --- p.58
Chapter 4.0 --- Overview --- p.58
Chapter 4.1 --- Reliability of Scales --- p.58
Chapter 4.2 --- Manipulation Checks --- p.59
Chapter 4.3 --- Hypotheses Testing --- p.60
Chapter 4.4 --- Discussion --- p.62
Chapter Chapter 5 --- Conclusion --- p.64
Chapter 5.0 --- Overview --- p.64
Chapter 5.1 --- Contributions --- p.64
Chapter 5.1.1 --- Theoretical Contribution --- p.64
Chapter 5.1.2 --- Managerial Contribution --- p.66
Chapter 5.2 --- Limitations --- p.67
Chapter 5.3 --- Future Research Directions --- p.68
Chapter 5.3.1 --- Embarrassing Product Typology --- p.68
Chapter 5.3.2 --- Coping Strategies to Embarrassment and Fear of Embarrassment --- p.69
Chapter 5.3.3 --- Coping Strategic Inclinations to Embarrassment --- p.70
Chapter 5.4 --- Conclusion --- p.71
Appendices --- p.73
Appendix I - Booklet for Main Study --- p.73
Appendix II - Booklet For Manipulation Checks --- p.76
References --- p.79
47
Kusterer, Sandra. "Shyness in consumer behavior." Master's thesis, 2017. http://hdl.handle.net/10362/27878.
Повний текст джерелаАнотація:
Shyness is widespread among the population and affects a large group of consumers. Companies, however, have barely knowledge about this kind of consumers and their behavior. Particularly in the field of complaint management the barriers which prevent consumers of voicing a complaint are largely unknown and quite often companies are not aware of the dissatisfaction among their customers. Thus, this paper aims to analyze the impact of shyness on consumer complaint behavior. A survey-based approach was performed and it was detected that shy consumers have a slight preference for online over offline channels when complaining directly to the company. Further, shy consumers call less likely the customer service than non-shy consumers to voice their dissatisfaction.
48
Ting, hau-jay, and 丁豪傑. "Consumer Behavior of Pager." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/82551817099091874345.
Повний текст джерела
49
Wang, Ming–Li, and 王明俐. "The effect of consumer involvement on customer complain behavior–moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31037759465067768829.
Повний текст джерелаАнотація:
碩士育達商業科技大學
企業管理所
99
recent years, the rise in consumer awareness, consumer goods for their favorite will take more time to study before deciding to buy or not. Therefore, many papers have a lot of consumer involvement dwell, which the study of consumer shopping behavior is most extensive. But most of the research show that consumer satisfaction with the degree of involvement were highly positively correlated. This study places the reverse way of thinking, for customer complaints and consumer involvement on the impact of customer complaint behavior research. Research focus is: (a) of consumers purchase in the event of unsatisfactory conditions, whether the act would have complained. (b) the difference would interfere with consumers' spending habits involved in the effect on the strength of customer complaints. In this study, questionnaires were obtained 373 valid questionnaires, the data analysis was to the following conclusions: (a) the involvement of the customer complaint behavior of consumers have a significant effect. (b) the consumer habits of the consumers involved between customer complaint behavior and interference. These conclusions will help the industry understand consumer behavior and marketing strategy as the basis for selection.
50
Huang, Jheng-Hao, and 黃鉦皓. "The effect of consumer involvement on customer complain behavior- moderating of consumer behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12642208751719067527.
Повний текст джерелаАнотація:
碩士育達商業科技大學
企業管理所
99
Some scholars have suggested impulse buying behavior research can address the issues complained about, because consumers expect to avoid inconsistencies resulting discontent. Studies have pointed out that the behavior of regret to the complaint through the intermediary between the (satisfaction, repurchase will complain, etc.) giving rise to complaint behavior, but sorry if you do not act through intermediaries is a direct result of complaints will have an impact. Consumer impulse buying by the reaction. Since there is no relationship involved, whether there will be regret. In psychology, that the inhibition of inappropriate or unhelpful behavior and other aspects of psychological control functions poorly, resulting in the form of individual impulses, inside and outside the control of personality traits will increase or decrease the impulse buying of regret arising after. This study demonstrated, impulsive buying behavior of consumers has a significant impact on degree of regret.Locus of control personality of impulsive buying behavior and consumer purchasing behavior between regret interference