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Статті в журналах з теми "Consommateur du luxe":
Fournaise, Thérèse, Aurélie Kessous, and Pierre Valette-Florence. "Quand les marques de luxe utilisent des matériaux recyclés : regards croisés entre consommateurs et professionnels sur un effet de transgression." Décisions Marketing N° 110, no. 2 (June 28, 2023): 57–84. http://dx.doi.org/10.3917/dm.110.0057.
Fraccaro, Annalisa, and Sandrine Macé. "Trop riche pour se soucier des prix ? Effets des terminaisons de prix sur la perception de luxe par le consommateur." Recherche et Applications en Marketing (French Edition) 35, no. 3 (March 19, 2020): 8–31. http://dx.doi.org/10.1177/0767370120908378.
Veg-Sala, Nathalie. "L'endossement par les célébrités dans le secteur de l'horlogerie de luxe: analyse par les perceptions du consommateur." Décisions Marketing, no. 74 (June 2014): 97–113. http://dx.doi.org/10.7193/dm.074.97.113.
Chamaret, Cécile, and Béatrice Parguel. "Lost in translation : la consommation de luxe comme révélateur de l’ajustement culturel du consommateur temporairement expatrié aux Émirats Arabes Unis." Décisions Marketing 86 (August 16, 2017): 89–106. http://dx.doi.org/10.7193/dm.086.89.106.
Dubois, Bernard, and Gilles Laurent. "Le luxe par-delà les frontières : Une étude exploratoire dans douze pays." Décisions Marketing N° 9, no. 3 (October 1, 1996): 35–42. http://dx.doi.org/10.3917/dm.09.0035.
Roux, Elyette. "Le luxe." Décisions Marketing N° 1, no. 1 (January 1, 1994): 15–22. http://dx.doi.org/10.3917/dm.01.0015.
Veg-Sala, Nathalie. "Les modèles de livraison lors d’un achat en ligne dans le luxe." Revue Française de Gestion 45, no. 284 (October 2019): 51–73. http://dx.doi.org/10.3166/rfg.2019.00371.
Dubois, B., and G. Laurent. "Y a-t-il un euroconsommateur du luxe? Une analyse comparative des profils sociodémographiques des acheteurs européens." Recherche et Applications en Marketing (French Edition) 8, no. 4 (December 1993): 107–24. http://dx.doi.org/10.1177/076737019300800405.
Koromyslov, Maxime, Björn Walliser, and Elyette Roux. "Marques françaises de luxe : effets de la délocalisation de la fabrication et du design sur les évaluations des clients." Management international 17, no. 3 (August 27, 2013): 36–48. http://dx.doi.org/10.7202/1018265ar.
Liska, Jan, and Christel de Lassus. "L’enjeu du community management en sélectif." Décisions Marketing N° 62, no. 2 (April 1, 2011): 69–72. http://dx.doi.org/10.3917/dm.062.0069.
Дисертації з теми "Consommateur du luxe":
Saleh, Salah. "La compréhension du comportement du consommateur des objets de luxe : le cas du consommateur libanais de la classe moyenne supérieure." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCB172.
This study explores and analyses the factors involved in the act of consumption of luxury goods of the upper middle-class consumers through a case study on Lebanon. Based on the consumer's behaviour as well as the economic and social constraints he faces, we will try to define the social determinants of luxury goods consumption. What are the banners? What are the factors pushing the upper-middle class to buy such goods? This study aims to understand the behavior of buyers in a specific area - Lebanon - which is geopolitically, economically and socially unstable. After many civil wars and constant tensions between different religious groups, the country is facing a delicate problem. For example, due to social pressure executed by the society of his religious group, the consumer finds himself obligated to buy from shops owned by people of his religious group. If not, he will be considered as a traitor. Religious conflicts and the rise of extremism are at the heart of this problem. Extremist groups call on their followers to boycott products from many European countries. Consumers, meanwhile, are at the heart of tensions from several constraints It has been for more than a year now that Lebanon is without a president. Political parties, like the militias, are at the head of the political system that favors cronyism. This system was installed due to the disappearance of the state power and highlights the role of luxury goods as "gifts" in exchange of all kinds of services and improved social status. The objective of this study is to show how these "gifts" in general, and mainly luxury goods, were involved in the cohesion and the establishment of an identity of a specific group of the Lebanese population. Each individual trying to build - or rebuild - their social identity, is also trying to secure this identity in a totally unstable environment, especially when the legal government and the parliament are unable to guarantee this stability. Therefore, the social actor is trying to find new strategies to ensure some peace everyday. Individuals of a certain social environment feel threatened by their environment but also by other socio-religious environments: Maronites, Shiites, Sunnis, etc. They are afraid for their children, their relatives but also their material properties: retail, housing ... They must find a way to provide certainty about the various threats. It is in this context that luxury gifts intervene and reduce uncertainty both to insecurity and the various threats
Bai, Xue. "Les consommateurs chinois face au luxe : analyse sociologique de la consommation et des représentations." Electronic Thesis or Diss., Paris 8, 2021. http://www.theses.fr/2021PA080105.
Understanding the vision of luxury of Chinese consumers and their behavior in the context of the social evolution of the country since the foundation of communist China in 1949 is the major issue of this thesis. The practices and the vision of Chinese luxury consumers seem to be both manifest and implicit. These contents, which make up a specific consumer culture, follow certain collective rules or habits, stemming from cultural and traditional fac-tors, such as the exchange of gifts, the culture of "face"; they are also strongly shaped by social and political aspects in the case of China, and reflect the social evolution of a state which is constantly changing. Our work is organized along two lines of research: a global culture of luxury con-sumption in China, which has been evolving for more than sixty years, and the practices of luxury consumption with the interpretation and social representation of luxury by consu-mers. It was made possible by two methodological supports: direct observation in the field in a luxury boutique in Paris and in-depth semi-directive individual interviews with about forty Chinese consumers. This study proposing a set of indicators will allow us to better understand the current behaviors of the Chinese towards the consumption of luxury goods and to project ourselves into the future of this market, while taking into account cultural and social specificities
Zeng, Mingyue. "Analyse empirique des attitudes des consommateurs chinois et perceptions de valeur sur les marques de luxe." Thesis, Université Côte d'Azur (ComUE), 2018. http://www.theses.fr/2018AZUR0034/document.
The Chinese luxury market is characterized by a great desire for global luxury products in recent years, but the underlying values driving such purchasing intentions remain unknown. This study explores consumers’ value perceptions of luxury goods in the Chinese context. Based on data gathered via a survey from 6 representative cities throughout China (N1=261, N2=644), the findings systematically summarize a framework of luxury values as perceived by Chinese consumers. The values derived are constituted by functional value, financial value, individual value, and social value. Moreover, these values vary across demographic factors such as gender, age, income and city of residence. The results further provide evidence that functional and individual values together with income significantly affect real consumption of luxury goods. Based on the results, this study offers theoretical and practical implications for global luxury brands targeting the Chinese luxury market for business development. Purpose: the purpose of this study is to figure out the framework of value perceptions of Chinese consumers, and test the validity of the constructs of values. By concluding such framework of Chinese consumer value perceptions in luxury market, the paper aims at identifying major influential values that affect the luxury consumption. Methodological approach: Based on the literature review, this study collected luxury value constructs first. And in order to find out whether such value constructs fit for Chinese consumer, this study use qualitative method to summarize the value constructs for further analysis by interview field people. After identifying the possible luxury values perceived by Chinese consumer, this study does quantitative research by using data from 6 Chinese Cities with designed questionnaire. The FCA (Factor Component Analysis) method, a method of exploratory factor analysis, is used to analyze the data, and Structural Equation Modeling (software Amos) is used to identify the influential power of luxury value perceptions on real luxury consumption. Findings: By empirical test of luxury values with the structural equation modeling method, this study finds that the framework of luxury value perceived by Chinese consumers includes functional value, financial value, individual value, and social (conspicuous/status) value. And individual value and functional value will affect the luxury consumption significantly. While the social value negatively affect the luxury consumptions. Practical Application: This study analyzes the luxury values and provides the characteristics of consumer behavior held by Chinese consumers comparing with consumers elsewhere. Chinese consumers pay special emphasis on functional and individual/hedonic values, and at the same time they are very sensitive and show contradictive attitude to social value, some Chinese luxury consumers even avoid to be associated with luxury products or brands in public deliberately, which will push the marketers in luxury field to modify their marketing strategy in Chinese luxury market. So this study can also provide an insight look of Chinese consumer behavior with Chinese cultural background
Müller, Dario. "Luxury consumers in the digital age : a comparative motivations analysis of patricians." Electronic Thesis or Diss., Aix-Marseille, 2021. http://www.theses.fr/2021AIXM0454.
For quite a long time, luxury consumers have been considered as being motivated to purchase luxury goods by a Need for Status, Conformity, Affirmation or Uniqueness. This generally holds true for most luxury consumers with one significant exception: the “Patricians”, i.e., luxury consumers with a high social status and extensive financial means that typically abstain from ostentatious luxury consumption. Their consumption motivation has not been greatly researched yet, although it is of particular importance because this quiet, reclusive consumer group represents a role model for all other luxury consumer groups. Investigating Patrician luxury consumer may therefore lead to new dimensions of the definition and measurement of luxury. Against this background, it is the objective of this thesis to gain detailed insights into consumption patterns and motivations of Patrician luxury consumers.On the theoretical level, this thesis contributes to highlighting the existence of different types of Patrician consumers and identifies four variables that are essential to their in-depth study. By showing the importance of the concepts of Need for Trust, Need for Security, Temporal Orientation and Material Possession Love for the measurement of luxury among Patricians, this thesis opens up new perspectives on the motivations of these consumers and thus contributes to current research in this area.Managerial implications of the results underline the importance of taking into account the existence of subgroups within the Patricians for a better customer relationship management and recommends the adaptation of the luxury e-commerce strategy according to the type of targeted Patrician
Mo, Tingting. "Impact of cultural values and acculturation on luxury consumption values and behaviors of Chinese consumers." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1069.
In this research we focus on the Chinese consumers living in the West (Europe and U.S.), exploring how European cultures (French and German) and American culture influence their luxury consumption values and behaviors, and meanwhile seek to identify the role of Chinese cultural values within this context. These results are presented in three essays. The first essay focuses on exploring the influence of French and German cultures on European-Chinese consumers' luxury consumption, by analyzing 22 qualitative interviews carried out with the Chinese consumers living in Europe. The second essay seeks to develop and validate a scale measuring luxury value perceptions in China and in the United States, and to assess the cross-cultural conceptualization of this luxury value construct, using two student samples (Chinese n=92 & Americans n=92) and two Chinese adult samples (in China n=255 & in the U.S. n=217). Using the same samples as the second essay, we further investigates in the third essay that, the extent to which immigrant Chinese consumers would change in order to comply with the new cultural consensus in luxury consumption. A series of analyses suggest a conclusion that immigrant consumers tend to acquire the prevailing consensus of the host culture, and behave like chameleons, blending into the surrounding environment
Bouaziz, Intissar. "Le besoin de différenciation du consommateur : une contribution à l’explication des réponses ostentatoires versus expérientielles : Application à la consommation des produits de luxe." Caen, 2009. http://www.theses.fr/2009CAEN0644.
Fournaise, Thérèse. "Marque de luxe et transgression : conceptualisation, mesure, contributions théoriques et implications managériales." Electronic Thesis or Diss., Aix-Marseille, 2022. http://theses.univ-amu.fr.lama.univ-amu.fr/221201_FOURNAISE_393oeamw272y645kz52cxy_TH.pdf.
Luxury brands seem to be more and more transgressive. This trend challenges the established codes of the sector and spreads to all components of the marketing mix. This doctoral work aims to investigate the relationship between consumers and luxury brands in the specific case of transgression. More precisely, it aims to answer the following question: to what extent can transgression strengthen or deteriorate the relationships that consumers have with luxury brands? Its objective is twofold. The first objective is to better understand the concept of transgression. A second objective is to determine the relevant action variables of a brand strategy focused on transgression. Within this framework, it proposes an instrument to measure the transgressive perception of luxury brands from the consumer's point of view. This PhD work contributes to the advancement of research on consumer relationships with luxury brands, more specifically in the case of transgression
Fraccaro, Annalisa. "Price endings of luxury handbags : managerial practices customers' perceptions and preferences." Thesis, Paris 1, 2017. http://www.theses.fr/2017PA01E071.
Drawing from existing literature on price endings and luxury pricing, this thesis highlights the paradox of adopting odd prices (i.e., prices just below a round number) in a luxury context, where, intuitively, prices should mostly be round numbers. Price endings practices are investigated in the product category of luxury women handbags. In a first empirical analysis, different types of price endings and the determinants of their use by pricing managers are identified. In a second part, the results of two experiments measure customers’ perceptions of different facets of luxury and overall perceived luxury itself. In the last part, a conjoint analysis reveals customers’ preferences for odd price endings. The findings of this thesis challenge previous research on price endings practices, in that they show that well-know low-price, low-quality, low-prestige connotations typical of odd prices in a non-luxury context, might not subsist in a luxury environment, at least for the handbag product category and for an intermediate level of luxury
Rhode, Ann Kristin. "Customizing or conforming ? : exploring cross-cultural differences in consumers' use of brands to signal self-identities and their implications for self-brand connections and product customization." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E079/document.
A growing body of research indicates that consumers use branded products as tools to construct their self-identity and to communicate their self-identities to others. Besides acting as markers of status and symbols of group membership, branded products allow consumers to differentiate themselves from others and to express individuality. Key to generating identity related brand meaning and to strengthening self-brand connections, is the involvement of the consumer in a co-creation process. Product design customization on a large scale has emerged as a particularly useful tool to involve consumers in the creation process of the brand and to increase their satisfaction and willingness to pay. However, existing theories on the use of brands to signal self-identities as well as strategies for strengthening self-brand connections, such as product design customization, are bound to Western individualistic thinking. The aim of this research is to investigate the extent to which East Asian consumers differ in their use of brands to signal self identities from Western individualistic consumers. In addition, it explores potential implications of cross-cultural differences in the signaling of self-identities for product design customization and self-brand connections. Following prior studies indicating that clothing and fashion accessories are particularly likely to be used by consumers to communicate self-identities, the focus of the present research is laid on fashion products of both luxury brands and high street brands. In line with the tradition of cultural psychology, this thesis draws on the assumption that cultural variations in self construal and in self-other relationships lead to differences in consumer behavior. A mixed methods approach is taken to investigate cross-cultural differences between samples representing an East Asian collectivistic culture (South Korea) and samples representing a Western individualistic culture (Germany). Specifically, quantitative data collected through surveys (studies1A and 1B) are combined with qualitative data collected through semi-structured in-depth interviews (studies 2A and 2B). This research provides novel, cross-cultural insights relevant to existing the orizing on consumer-brand relationships and on consumers’ use of brands as signals of self-identities. It also contributes to the emerging stream of research on product design
Koromyslov, Maxime. "L'impact de la délocalisation du luxe sur les attitudes des consommateurs : le cas des maisons françaises de luxe." Thesis, Nancy 2, 2009. http://www.theses.fr/2009NAN22002/document.
The relocation of the luxury sector is, even nowadays, still difficult to comprehend. On one hand, this complexity is due to the concept of luxury which is not easy to define, and on the other hand, it is due to the topic’s sensitivity which is still taboo in the luxury sector. Yet there have been several cases of luxury relocations. Considering the imaginative world represented by luxury brands, we should look at the impact of relocation on consumers, notably their attitudes towards the product and the brand. This thesis is a first research study on the question of relocating French luxury brands. It uses both the theories about luxury and brands as areas of application, and the literature on the Country-of-Origin Effect as a theoretical framework. Our research studies the effect of relocation on consumers’ attitudes towards the relocated product and luxury brand. The moderating influence of two new variables has been taken into account, i.e. the centrality of the country of origin at the heart of the brand image and consumers’ attitudes towards luxury relocation. In terms of methodology, two qualitative surveys were carried out: one on consumers (17), the other on luxury professionals (34). These were followed by a quantitative survey using a sample of 555 consumers. The survey was carried out in two parts, based on a complete factorial design. Our research therefore brings out the negative impact of luxury relocation upon attitudes to the relocated product and brand. This effect is even more noticeable in the case of production relocation in comparison with design one or when the French origin is abandoned for an unacceptable country of manufacture. In this case, the effect is felt more on the perceived quality than the two other attitudinal variables. The impact of the moderating variables comes out as a limited one
Книги з теми "Consommateur du luxe":
1938-, Fox Robert, and Turner Anthony John, eds. Luxury trades and consumerism in ancien régime Paris: Studies in the history of the skilled workforce. Aldershot, U.K: Ashgate, 1998.
(Editor), Robert Fox, and Anthony John Turner (Editor), eds. Luxury Trades and Consumerism in Ancient Regime Paris: Studies in the History of the Skilled Workforce. Variorum, 1998.
Частини книг з теми "Consommateur du luxe":
Akli ACHABOU, Mohamed, and Sihem DEKHILI. "Luxe et développement durable : les entreprises face au défi de convaincre des consommateurs réticents." In Le marketing au service du développement durable, 33–49. ISTE Group, 2021. http://dx.doi.org/10.51926/iste.9036.ch2.