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1
Pringle, David. "Europe's well-connected consumers." Communications of the ACM 62, no. 4 (March 20, 2019): 36. http://dx.doi.org/10.1145/3309921.
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Majewska-Jurczyk, Barbara. "Ochrona interesów konsumentów przed działaniami parabanków sprawowana przez Urząd Ochrony Konkurencji i Konsumentów." Ekonomia 22, no. 1 (November 3, 2016): 49–64. http://dx.doi.org/10.19195/2084-4093.22.1.3.
Повний текст джерелаАнотація:
Protection of Consumers’ Interests Against Quasi-banks Exercised by the Office of Competition and Consumer Protection The article presents the problem of the functioning of parabanks in Poland and the role of the Office of Competition and Consumer Protection in consumer protection from parabanks unfair practicies on financial services market. The aim of the Office of Competition and Consumer Protection is the observation and prohibition of parabanks activities which are connected with high costs of loans and credits for consumers. Activities of parabanks are connected with the economic risk for consumers.
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Stephen, Andrew, and Yasmeen Ahmad. "Recreating Intimacy With Connected Consumers." GfK Marketing Intelligence Review 9, no. 2 (November 27, 2017): 48–53. http://dx.doi.org/10.1515/gfkmir-2017-00018.
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Abstract In the good old times shop manager knew their customers personally and were able to tailor offerings to their needs and desires. But how can we create meaningful moments for connected consumers in global markets? Yasmeen Ahmad explains how in digital times data fill in. Smart algorithms help generate insights and enable real time action to provide the right product and service to the right customer at the right time. Companies that don’t want to be left behind a digital elite need to remain close to their customers across multiple digital touchpoints. Being capable of reading, interpreting and acting upon consumers` traces is a prerequisite.
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Shklyarskiy, Yaroslav, Aleksandr Skamyin, Iaroslav Vladimirov, and Farit Gazizov. "Distortion Load Identification Based on the Application of Compensating Devices." Energies 13, no. 6 (March 19, 2020): 1430. http://dx.doi.org/10.3390/en13061430.
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The article provides an analysis of the existing methods of identifying the consumer’s contribution to voltage distortion at a point of common coupling. The considered methods do not allow correctly and fairly determining the source of harmonic distortions, or they have limited application and difficulties in implementation. The paper proposes new methods for determining the source of high harmonics. The developed methods and techniques are based on the analysis of the grid operation modes with two connected consumers using compensating devices, such as reactive power compensation devices and passive harmonic filters. It is shown that the most promising method is the application of harmonic filters, which allows determining the share of the consumer’s contribution to the voltage distortion. The present research is carried out using a computer simulation of the existing electrical grid, to which consumers with nonlinear electric load are connected. These methods can be implemented to assess the power quality and the shareholding of different consumers connected at the point of common coupling. Furthermore, such methods appear to be feasible, as almost every enterprise currently has such facilities in operation.
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Stephen, Andrew T. "Here Comes the Hyper-Connected Augmented Consumer." GfK Marketing Intelligence Review 9, no. 2 (November 27, 2017): 10–17. http://dx.doi.org/10.1515/gfkmir-2017-0012.
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Abstract Consumers have become always on and constantly connected. Search costs have plummeted, individuals’ abilities to digitally express themselves and their opinions increased, and the opportunities for superior business and market intelligence for companies have skyrocketed. This has given rise to more, richer, and new sources of consumer data that marketers can leverage, and has fueled the data-driven insights revolution in marketing. But there is more to come very soon. In marketing, we are quickly moving from the age of the connected consumer to the age of the augmented consumer. New technologies like wearable devices, smart sensors, consumer IoT devices, smart homes, and, critically, artificial intelligence ecosystems will not only connect, but will substantially and meaningfully augment the consumer in terms of their thoughts and behaviors. The biggest challenge for marketers will lie in how they approach marketing to this new type of consumer, particularly personal artificial intelligence ecosystems. This means marketing to algorithms, instead of people, and that is very different to how most marketing work is currently done.
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Veselá, Jitka, and Robert Zich. "The Country-of-Origin Effect and its Influence on Consumer’s Purchasing Decision." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 63, no. 2 (2015): 667–73. http://dx.doi.org/10.11118/actaun201563020667.
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The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers – they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.
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Sintea, S. R., and C. C. Pomazan. "Cloud Connected Power Inverter." IOP Conference Series: Materials Science and Engineering 1182, no. 1 (October 1, 2021): 012071. http://dx.doi.org/10.1088/1757-899x/1182/1/012071.
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Abstract In the Industry 4.0 paradigm, the control of electrical power production and consumption in small energy nodes remains an important objective. The new energy production nodes are usually installed in locations with reduced power requirements. They can produce energy to cover the needs of the consumer and the excess can be pushed in the national power grid system. This paper proposes a scheme to control the balance between produced energy, the locally consumed energy and the energy pushed into the national power grid system, using grid controlled inverters. The inverter connects the local energy source, with the local consumer and also ensures a bidirectional connection to the national power grid system. The inverter can be programmed to satisfy the local consumer power requirements, from the local source or from the national power grid system, and it can also deliver the local excess energy to the national power grid system. The controller is connected with the Internet and is able to send data to an IoT server. This paper presents a solution, along with its supporting technology, to create a network infrastructure based on thinger.io IoT technology. We present this solution for control, monitoring and optimization the electrical power production and consumption for small consumers using the IoT technology. This device can be used in small farm areas where we can monitor and control the balance between energy production and energy consumption from local sources or from the national power grid system. The device can also be used to monitor and control energy flow in remote small industrial plants or agricultural farms.
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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2." K@ta Kita 7, no. 2 (October 29, 2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.
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This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior. In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
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Kunkel, Thilo, Daniel Funk, and Brad Hill. "Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty With Professional Sport Leagues and Teams." Journal of Sport Management 27, no. 3 (May 2013): 177–92. http://dx.doi.org/10.1123/jsm.27.3.177.
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Understanding brand relationships as perceived by consumers is important for the successful management and marketing of connected brands. Brand architecture and consumer behavior literature was integrated in this study to examine brand relationships between professional sport leagues and teams from a consumers’ perspective. Online questionnaire data were gathered from football consumers (N= 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented into three theoretically identified sport brand architecture groups: league dominant, team dominant, and codominant. Findings of CFA, MANOVA, paired-samplettests, frequency analysis, chi-square and linear regression analysis revealed that leagues and teams were in a codominant relationship with one another. Results revealed the brand architecture of leagues and teams as perceived by consumers, provide a reliable and valid tool to segment sport spectators, and showcase the influence of external factors on consumer loyalty with a team. Suggestions for league and team management and marketing are presented to better leverage their brand relationship and increase consumer loyalty with both brands.
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Căiman, Dadiana-Valeria, and Toma-Leonida Dragomir. "A Novel Method for Obtaining the Signature of Household Consumer Pairs." Energies 13, no. 22 (November 18, 2020): 6030. http://dx.doi.org/10.3390/en13226030.
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The management of electricity consumption by household consumers requires multiple ways of consumer monitoring. One of these is the signature i(v) determined by monitoring the consumer voltage-current trajectory. The paper proposes a novel method for obtaining signatures of 2-multiple consumers, i.e., a pair of consumers connected in parallel. Signatures are obtained from samples of the voltage at the consumers’ terminals and of the total current absorbed by the consumers, measured at a frequency of only 20 Hz. Within the method, signatures are calculated using genetic algorithms (GA) and nonlinear regression, according to a procedure developed by the authors in a previous paper. The management of the data selected for the signature assignment represents the novelty. The method proposed in this paper is applied in two case studies, one concerning household consumers within the same power level, the other for household consumers of different power levels. The results confirm the possibility of obtaining signatures of i(v) type.
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Mańkowski, Dariusz R., Anna Fraś, Kinga Gołębiewska, and Damian Gołębiewski. "CONSUMER ACCEPTANCE OF POLISH BREAD PRODUCTS." Plant Breeding and Seed Science 77 (December 20, 2018): 33–42. http://dx.doi.org/10.37317/pbss-2018-0003.
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Consumer acceptance of a variety of products, including bread is currently a very important economic andpsychological criterion. Thus, understanding of consumer behaviour and preference should help bread manufacturersto satisfy the customers, particularly during launching new products. The study objective was toinvestigate preferences and expectations of Polish consumers concerning bread products as well as their comparisonwith manufacturers opinions. Surveys were collected using CATI method. Obtained results testifiedabout clear differentiation of consumer requirements in relation to bread. It has been shown that preferencesof bread consumers are connected with such factors as: sex, age, place of residence, employment, educationand financial situation. Diverse demands of consumers result in a wide range of bread products on the marketand a need for improving their quality and promotion of new brands.
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Khan, Tareq. "A Low Power IoT-Connected Smart Canister System Creating Automatic Shopping List." Journal of Sensor and Actuator Networks 8, no. 3 (July 8, 2019): 38. http://dx.doi.org/10.3390/jsan8030038.
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One of the most common forgotten things of adults is that they go to the shops and completely forget what they went for. The solution to this problem is to carry a shopping list. In this project, a novel Internet of Things (IoT)-connected smart canister system is developed, which automatically senses the item quantity in the canisters using proximity sensor, sends the data to a hub using Bluetooth Low Energy, and then the hub sends a cloud message to the consumer’s smartphone app using the Internet. The hub and the smartphone app display the item quantities and automatically add the items that are about to finish to a digital shopping list. The automatic generation of the shopping list removes the burden of manually checking each item before going to the shops and gives peace of mind to the consumers. A prototype of the proposed system with three canister devices, one hub, and the smartphone app is developed and tested successfully. The canister device consumes ultra-low power and has a battery life of more than a year.
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López, Manuela, Maria Sicilia, and Peeter W. J. Verlegh. "“Click like if you like it”: the effect of directional posts on social network sites." Online Information Review 41, no. 5 (September 11, 2017): 672–90. http://dx.doi.org/10.1108/oir-01-2016-0020.
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Purpose Social network sites (SNSs) are an important part of consumers’ everyday lives, and have been recognized as a useful marketing channel. However, little is known about how brands should communicate in order to be more effective and maximize the diffusion of electronic word of mouth (eWOM) in these platforms. The purpose of this paper is to explore the effect of directional posts on consumers depending on previous diffusion of the post and consumers’ connectivity. Design/methodology/approach A between-subjects experimental design was used. The sample consisted of 369 individuals. Findings The results show that directional posts only enhance the intention to spread eWOM and the attitude toward the product when the brand post was highly diffused. This effect is stronger among highly connected consumers (hubs) than among less well-connected individuals. Originality/value To the best of the authors̓ knowledge, this is one of the first studies to analyze the persuasiveness of marketers’ explicit encouragements to “like” brand posts, a tactic known as directional posts. The study investigates whether and how consumer responses to directional posts are influenced by responses from others and by the number of connections that consumers have within the SNSs.
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Rayburn, Steven W., Marlys J. Mason, and Maarten Volkers. "Service Captivity: No Choice, No Voice, No Power." Journal of Public Policy & Marketing 39, no. 2 (February 17, 2020): 155–68. http://dx.doi.org/10.1177/0743915619899082.
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Service captivity occurs when consumers engage in services that significantly constrain their choice, voice, and power—and yet, despite these restrictions, consumers are limited in their option to exit the exchange. The authors conceptualize and develop an empirically grounded framework of service captivity, contextualize service captivity within two settings to further support the framework and expose negative service delivery, and then highlight its pervasiveness through a typology of captivity archetypes. Service captivity is more pervasive than current marketing literature would suggest, and consumers experience constraints that can lead to felt vulnerability, which then contributes to a negative spiral of service. Findings from this research extend the broader marketing conversation by revealing consumers’ common market experiences and highlighting the importance of understanding service captivity for consumer and policy researchers. The authors discuss the potential for policy makers and consumer advocates to interrupt the negative service spiral and alleviate consumer vulnerability through policy and market actions connected to service captivity.
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Abdullateef, Ayodele Isqeel, Mudathir Folohunso Akorede, Abubakar Abdulkarim, and Momoh-Jimoh Eyiomika Salami. "Parametric Model Based Approach for Consumer Load Prediction." ELEKTRIKA- Journal of Electrical Engineering 18, no. 2 (August 31, 2019): 8–15. http://dx.doi.org/10.11113/elektrika.v18n2.152.
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Various load prediction techniques have been proposed to predict consumer load which represents the activities of the consumer on the distribution network. Usually, these techniques use cumulative energy consumption data of the consumers connected to the power network to predict consumer load. However, this data fails to reveal and monitor the activities of individual consumers represented by consumer load consumption pattern. A new approach of predicting individual consumer load based on autoregressive moving average model (ARMA) is proposed in this study. Sub- optimal technique of parameter estimation based on Prony method was used to determine the model order of the ARMA models ARMA (10, 8), ARMA (8, 6) and ARMA (6, 4). ARMA (6, 4) was found to be appropriate for consumer load prediction with an average mean square error of 0.00006986 and 0.0000685 for weekday and weekend loads respectively. The energy consumption data acquired from consumer load prototype for one week, with 288 data points per day used in our previous work, was used and 5-minute step ahead load prediction is achieved. Furthermore, a comparison between autoregressive AR (20) and ARMA (6, 4) was carried out and ARMA (6, 4) was found to be appropriate for consumer load prediction. This facilitates the monitoring of individual consumer activities connected on the power network.
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Druker, Elina. "ABC for Father and Mother and Me. Representations of children as consumers in the picturebook of the interwar period." Problemy Wczesnej Edukacji 34, no. 3 (September 30, 2016): 22–35. http://dx.doi.org/10.5604/01.3001.0009.4840.
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This article examines how the child consumer is represented in a selection of branded picturebooks at the beginning of the 20th century. By analyzing children’s books published by a commercial chain of stores, the Cooperation Union, the article discusses how depictions of children as consumers are connected to the development of the emerging mass market and consumer society. The new ideas and marketing strategies expressed in these books also coincide with fundamental social changes in society, resulting from modernity and new technologies. Although the Cooperation books were designed for children and used familiar narrative techniques and motifs within children’s literature, I will argue that the books had a twofold audience. They were not only aimed at children but also at their parents. Representations of children as consumers in the studied material suggest that consumption is strongly connected to ideas of modernity and to representations of the modern child, but also that consumption is described as an inseparable part of the modern, urban experience
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Foti, Vera Teresa, Alessandro Scuderi, Giuseppe Stella, and Giuseppe Timpanaro. "Consumer purchasing behaviour for “biodiversity-friendly” vegetable products: increasing importance of informal relationships." Agricultural Economics (Zemědělská ekonomika) 65, No. 9 (September 25, 2019): 404–14. http://dx.doi.org/10.17221/377/2018-agricecon.
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The consumer’s central role within biodiversity conservation networks may be connected to the process of reconnecting models of production and proven local consumption within “alternative food networks” that have the ability to conserve biodiversity and create sustainable production. This research focuses of the indirect relationships between consumers of biodiversity-friendly vegetable crops surveyed at the main farmers’ markets in Sicily, revealing details of purchasing behaviour and the factors related to product choice using social network analysis (SNA) to analyse the social relationships. The research highlights the consumer preferences for local produce or areas with an identity connection or an ethical-social affinity, as shown by the convergence of themes such as “territorial promotion” and “Sicilian quality”. This result confirms the role of low-volume producers and local communities in protecting biodiversity-friendly farming and renewing their importance in policy-making. Different consumers highlighted how important it is to design more effective measures to maintain and increase ecosystem resilience. Future development in this area will need to include empirical research on defining the motivations that induce consumers to collaborate with producers in the co-creation of values and anticipating the willingness of consumers to be more pro-active and participatory with biodiversity-friendly farmers in managing their relationships.
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Ha, Minh-Tri. "Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives." SAGE Open 11, no. 3 (July 2021): 215824402110360. http://dx.doi.org/10.1177/21582440211036087.
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A compelling question that constantly arises in our society today is “How do we build a healthy brand that is closely associated with environmental activities?” Enhancing green brand equity is among the answers. This article integrates consumer environmental values with brand knowledge and brand relationships to arrive at an integrated view of how green brand equity can be maximized. Our research employs a questionnaire-based survey to collect data from consumers of electronics products in Ho Chi Minh City using a cluster sampling method. A structural equation modeling method was used to validate the hypothetical relationships. Our analysis suggests that (a) attitudes toward green products and the environmental concern affect consumer’s associations with the green brand, followed by green brand equity and (b) an eco-friendly image and trust in the brand’s green commitments drive a competent green brand. Our article broadens the current understanding of green consumers’ behavior by providing a theoretical model that investigates the associations between brand relationships and consumers’ personal motives which are closely connected with green brand management. Altogether, this study presents a broad picture of green branding mechanisms.
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Desmarais-Tremblay, Maxime. "W.H. Hutt and the conceptualization of consumers’ sovereignty." Oxford Economic Papers 72, no. 4 (June 5, 2020): 1050–71. http://dx.doi.org/10.1093/oep/gpaa015.
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Abstract This article examines the meaning of consumers’ sovereignty in the interwar thought of the economist William Harold Hutt. For Hutt, consumers’ sovereignty was an ideal, a norm against which economists could assess different economic systems. It connected the value of individual freedom, the commitment to a market society and an appeal to a liberal democracy. By coining the expression of consumers’ sovereignty, Hutt operated a creative re-description of the Millian idea of individual sovereignty which reflected the rise of the figure of the consumer in the public space. Hutt’s vision had been forged by the teaching he received at the London School of Economics and his involvement in the Individualist movement in the 1920s.
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Gorynska-Goldmann, Elzbieta, and Michał Gazdecki. "Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets." Marketing of Scientific and Research Organizations 36, no. 2 (June 1, 2020): 1–18. http://dx.doi.org/10.2478/minib-2020-0013.
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AbstractThe aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed with the use of Berelson’s content analysis method. We found that a consumer shows low interest in sourcing the information about sustainable food consumption. The most credible, from the consumer’s point of view, information about food, consumption and the food market, comes from reports and scientific papers, as well as from the consumers’ families or friends. Gathering information is connected with devoting time which we spend on finding the right content. The information connected to environmental issues was the most distinctive for the respondents; other categories of information concerned the waste of food, shopping planning, the direction of changes, personal health issues and the influence of food products on one’s health, as well as consumption in connection with recommendations concerning health (among others, in the scope of nutrition, recommendations and specialistic advices). The knowledge of the most credible sources of the information about food consumption, the frequency of acquiring such knowledge, the costs of gathering information and the perception of messages should be reflected in properly chosen communication channels for the promotion of sustainable food consumption. In the research over sustainable food consumption we should focus more on our information needs. The network approach and the perspective of active engagement of consumers in the process of creating innovations in food products give us a new approach for the market analysis, popularization of the idea of sustainable food consumption and let us change some deeply rooted habits and behaviors of consumers. As a result of such engagement, consumers will be more willing to cooperate and trust one another, and thanks to the feeling of social effectiveness, they will be more interested in the development of the sustainable food consumption model and food policy.
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Kiss, Konrád, Csaba Ruszkai, and Katalin Takács-György. "Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects." Resources 8, no. 4 (September 26, 2019): 161. http://dx.doi.org/10.3390/resources8040161.
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The sustainability of global food chains and intense agricultural production has become questionable. At the same time, the consumers’ interest in short supply chains (SSCs) and direct sales from producers has increased. SSCs are connected to sustainability by researchers. Their (supposed) positive sustainability attributes are based mostly on extensive production methods and short transport distances. However, from other points of view, the economic and environmental sustainability of the short chains is questionable. Our research aims to cast light on the SSCs’ role in circular economy and sustainability. By deep literature review and content analysis, we determine the sustainability aspects of short (local) chains and their effects related to economy and environment. Short supply chains are connected most widely to circularity and sustainability by the subjects of environmental burden (transport, production method, emission), health, food quality, consumers’ behavior, producer-consumer relationships, and local economy. According to our experience, these factors cannot be generalised across all kinds of short chains. Their circular economic and sustainability features are dependent on their spatial location, type, and individual attitudes of the involved consumers and producers.
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Całus, Ewa. "Bariery w dostępie do informacji gospodarczej dla konsumenta-seniora." Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne 26 (December 18, 2018): 11–28. http://dx.doi.org/10.19195/1733-5779.26.1.
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Barriers in access to commercial information for elder consumersSeniors constitute a more and more numerous consumer group. A wide and varied market offer can improve seniors’ lives; however, on the other hand, the lack of proper information about the goods and services interesting for them poses a threat. Generally, seniors are not always self-aware consumers who are familiar with their rights and who can make use of them. Therefore, it is of vital importance to tackle issues connected with senior consumers’ limitations regarding the area of the usage of commercial information and dishonest practices applied by entrepreneurs in contract relationships with this group. The substantive article aims to outline the basic problems which are concerned with seniors’ access to economic information, starting with natural limitations resulting from age, such as limited motor capability, orientation in the provisions which are supposed to protect the weaker party of the transaction, familiarity with the complaint procedure, and ending with various issues connected with contracts concluded in atypical circumstances — outside the business premises and remotely. Moreover, the subjects which will be tackled are information ‘overload’ and co-existing informational ‘noise’, as well as digital divide, as components which additionally deteriorate the elderly consumer’s situation in relations with a professional. Simultaneously the propositions of solutions will be presented that are to level the occurrence of these negative phenomena.
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Aleti, Torgeir, Jasmina Ilicic, and Paul Harrigan. "Consumer socialization agency in tourism decisions." Journal of Vacation Marketing 24, no. 3 (March 23, 2017): 234–46. http://dx.doi.org/10.1177/1356766717700190.
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This study introduces consumer socialization agency (CSA; i.e. the act of influencing another about consumption) as the reason why consumers learn through peer communication on social media tourism sites. Based on an online panel of 193 US consumers, the study investigated how a personal connection to a tourism site (i.e. customer engagement [CE]) and a connection with peers on social media (i.e. peer group identification) drives CSA about tourism, which, subsequently, influences learning about tourism-related consumption decisions (i.e. peer communication). Our model establishes that identification with peers on social media and CE with tourism sites are antecedents to consumer socialization. Consumers need to feel engaged with tourism social media sites to participate in socialization and feel connected to their peers on social media in general. Consumer socialization, or the willingness to teach/influence tourism-related skills to friends, influences the willingness to learn new tourism consumer skills, including tourism-related decision-making. We propose that for a tourism site to be successful, it must enable social exchange of knowledge and ideas (through enabling consumer socialization), not just individual user experience.
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Nazmin Azmi, Aimie, Norhafiz Salim, and Aziah Khamis. "Analysis of an energy storage sizing for grid-connected photovoltaic system." Indonesian Journal of Electrical Engineering and Computer Science 16, no. 1 (October 1, 2019): 17. http://dx.doi.org/10.11591/ijeecs.v16.i1.pp17-24.
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This paper present on the analysis of an energy storage sizing for a small grid-connected PV system. This project is to study the proper sizing of energy storage (battery) in a grid-connected PV system for consumers whom purchase and sell electricity from and to the utility grid. The goal is to minimize the total cost of the operation for a consumer with a PV system with a battery storage system. This is to make sure that minimizing the total annual operating cost while maintaining an efficient system. This study uses typical consumer load consumption, and solar irradiance data throughout a year, while varying the type of battery storage (study lead acid and Lithium ion battery) as an energy storage for a similar system. Since lithium ion is not the main options to be integrated with PV system, this study will then reveal the data in terms of cost on why it is not a popular choice.
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Fedonin, O. N., A. Z. Simkin, T. P. Mozhaeva, and A. S. Proskurin. "Application of the "Consumer risks" method in the quality management system of the university." Quality. Innovation. Education, no. 1 (2021): 3–11. http://dx.doi.org/10.31145/1999-513x-2021-1-03-11.
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The article discusses the approach to ensuring the satisfaction of consumers of educational services in the quality management system (QMS) of the university in the context of a risk-based approach. The problems connected with identification and resolution of personal risks of the parties interested in educational services are investigated. The analysis of tools for identifying personal risks of consumers and their transformation into the characteristics of educational services is carried out. The expediency of using the proposed «Consumer risks» method, which is a modification of the «Consumer Voice» method known in quality management and allows extrapolating the personal risks of interested parties into the requirements and then into the characteristics of educational services expressed in professional terminology that is understandable for implementation by the university management, is argued. The procedure of statistical substantiation of managerial decision-making on the priority of choosing the implementation of the characteristics of educational services extrapolated from the personal risks of consumers is proposed. The considered approach allows not only to ensure the satisfaction of consumers of educational services, but also to anticipate their expectations.
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Belov, V. A. "The Legal Essence of a Gift Certificate: OOO “Bershka SNG” virsus the Office of Rospotrebnadzor for the city of Moscow (cases No. A40-A40-202419/17 and A40-226793/17)." Actual Problems of Russian Law, no. 9 (October 5, 2019): 71–79. http://dx.doi.org/10.17803/1994-1471.2019.106.9.071-079.
Повний текст джерелаАнотація:
The article is devoted to examination and analysis of arbitration cases connected with the process of appealing acts of the Office of Rospotrebnadzor in the city of Moscow due to the administrative responsibility of one of the well-known retail organizations for including conditions infringing the rights and legitimate interests of consumers in the consumer agreement when distributing gift certificates (cards). The article contains excerpts from judicial acts issued during the consideration of cases, carries out detailed examination of issues related to the legal qualification of the gift certificate sold by entrepreneurs to consumers, and provides the author’s comment on possible ways of regulation when considering actually developing relations between retailers and consumers when they are making a contract, where the object is a gift certificate (card).
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Bochko, Olena Yuriivna, Halyna Vasylivna Podvalna, and Viktoriia Viktorivna Kuziak. "RESEARCH OF CONSUMERS 'LIABILITY LEVEL TO UKRAINIAN ONLINE TRADE." SCIENTIFIC BULLETIN OF POLISSIA 1, no. 2(14) (March 1, 2018): 165–72. http://dx.doi.org/10.25140/2410-9576-2018-2-2(14)-165-172.
Повний текст джерелаАнотація:
Urgency of the research. Under conditions of growing number of people, who use Internet and social networks, one can also observe expansion of business and online trading. Thus, there is a need to direct enterprises’ activity on increase of confidence. Target setting. Application of modern Internet technol-ogies sets a new vector of Internet trading development. Consumers have got an access to information, can ex-change it and build up their opinions concerning online trad-ing or about a definite product. Actual scientific researches and issues analysis. Substantial researches concerning development of Internet environment are done by well-known scientists, such as Bahrin Yu. N., Bereza A. M., Haievyi S. V., Zhavoronkova H. V., Makarova M. V., Moreinis A. and others. Peculiarities of consumer behavior are studied in the works of such scientists as Boichuk I. V., Bushuieva L. I., Holubkov E. P., Danko T. P., Illiashenko S. M., Lytovchenko I. L., Oklander M. A., Pylypchuk V. P. and other. Uninvestigated parts of general matters defining. Few scientific works study the issue of development, pro-cess and problems of online trading. It is necessary to make substantial researches of the issue of confidence in online consumer, investigate ways of its improvement. The research objective. Study of consumers’ confi-dence in Ukrainian online trading. The statement of basic materials. The article pre-sents principles of Internet-store performance. Argues low confidence of Ukrainian consumers in Internet-stores that is connected with low level of responsibility for untimely delivery of goods, absence of an appropriate level of pur-chase security, improper level of consumer’s privacy. Conclusions. The research proves that confidence in online trading can be improved by keeping to the main prin-ciples, including timely supply of goods, detailed description of the product, close feedback. It is argued that delivery of goods is of particular importance for consumers of online trading.
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Dolbec, Pierre-Yann, and Eileen Fischer. "Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets." Journal of Consumer Research 41, no. 6 (April 1, 2015): 1447–68. http://dx.doi.org/10.1086/680671.
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Hammerl, Manfred, Florian Dorner, Thomas Foscht, and Marion Brandstätter. "Attribution of symbolic brand meaning: the interplay of consumers, brands and reference groups." Journal of Consumer Marketing 33, no. 1 (January 11, 2016): 32–40. http://dx.doi.org/10.1108/jcm-12-2014-1243.
Повний текст джерелаАнотація:
Purpose – The purpose of this paper is to examine the role played by both, self-brand connection and reference groups, in attributing symbolic meaning to a brand. Current studies focus either on the influence of reference groups or on the role of self-brand connection. We demonstrate that both interact in attributing symbolic meaning. To explain interactions between the consumer, the brand and the reference groups, we draw on Heider’s balance theory. Design/methodology/approach – A questionnaire was developed which included scales on self-brand connection, reference group belonging and symbolic brand meaning. Data were collected through an online survey and analyzed with factor analyses, analyses of variance and correlation analyses. Findings – Our findings suggest that consumers may alter their beliefs about a brand depending on both, their self-brand connection and the influence of reference groups. If a consumer feels a strong connection with a brand and this brand is used by a dissociative reference group, the consumer will not attribute high symbolic meaning to that brand. The same is valid if the consumer’s in-group uses a brand which the consumer does not feel connected to. Originality/value – The present study introduces Heider’s balance theory to the fields of reference group research and self-brand connection research. Balance theory has proved to be a valuable framework for analyzing the relationships of consumers, their brands and their reference groups in the context of attributing symbolic brand meaning. Building on these insights, researchers and practitioners may better understand the emergence of symbolic brand meaning hereafter.
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Jo, Jisung, and Eon-kyung Lee. "How Do Consumers’ Food Values across Countries Lead to Changes in the Strategy of Food Supply-Chain Management?" Foods 10, no. 7 (July 1, 2021): 1523. http://dx.doi.org/10.3390/foods10071523.
Повний текст джерелаАнотація:
Although one of the main goals of supply-chain management is to maximize consumer values, the research to date has mainly focused on the supply side. In the case of the food industry, understanding consumer needs and maximizing its utility are essential. In this study, we analyze consumers’ 12 meta-values (e.g., safety, taste, health, price, environment, etc.), then suggest the strategy of food cold-chain management satisfying consumers’ perception. We focused on consumers from three countries in Asia: Korea, China, and Japan. The survey was conducted with over 1000 consumers in those three countries, and a random parameter logit model was utilized to determine the importance of each food value that could affect consumers’ food choice. Similarities and differences were both found in share of preference of each food value across countries. While safety is one of the top three values in all three countries, naturalness and nutritional value ranked among the top three only in China. To propose the consumer-centric strategy of food cold-chain management, we investigated the relationship between each food value and each node of supply chain based on the big data analysis. It shows that consumers prefer when the entire supply chain is managed where each node is organically connected with each other instead of individual nodes being managed separately. Further, strategies for food cold-chain management should be developed differently by country, incorporating differences of consumers’ preferences on food value. These results would motivate governments and companies related to food cold chain to reconsider their marketing strategies on the import and export food market.
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Korycińska-Rządca, Paulina. "Review of the New Polish Model of Abstract Control of Standard Forms of Agreements Concluded with Consumers." Yearbook of Antitrust and Regulatory Studies 9, no. 14 (2016): 247–64. http://dx.doi.org/10.7172/1689-9024.yars.2016.9.14.12.
Повний текст джерелаАнотація:
The Polish Act of 5 August 2015 amending the Act on Competition and Consumer Protection and certain other acts introduced several changes intended to strengthen consumer protection. Its substantial part concerns the abstract control of standard forms of agreements concluded with consumers. The Amendment Act of 2015 has completely changed the previous model of abstract control of standard forms of agreements concluded with consumers by replacing the court proceedings model with the administrative proceedings model. This article presents an analysis of Polish legal rules on the abstract control of standard forms of agreements concluded with consumers as amended by the Amendment Act of 2015. Its purpose is to verify whether the new Polish model may be deemed as an appropriate and effective means of preventing the continued use of unfair terms, within the meaning of Council Directive 93/13/EEC of 5 April 1993 on unfair terms in consumer contracts. The paper analyses the legal rules on the new model of abstract control of standard forms of agreements concluded with consumers (the administrative proceedings model) and compares the new model with its predecessor (the court proceedings model). The paper does not cover the remaining changes introduced into the Polish Competition Act of 2007 by the Amendment Act of 2015, which are not connected to abstract control of standard forms of agreements concluded with consumers.
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Purba, Nasib Ratna Sari, and Fristi Riandari. "Implementasi Data Mining Menggunakan Algoritma Apriori Untuk Analisis Keranjang Belanja Pada Transaksi Penjualan Pada PT Madu Kembang Joyo." Jurnal Nasional Komputasi dan Teknologi Informasi (JNKTI) 4, no. 1 (February 17, 2021): 69–74. http://dx.doi.org/10.32672/jnkti.v4i1.2745.
Повний текст джерелаАнотація:
In the sale of goods (products), companies often experience problems because of the irregular level of consumer spending. Determination of product layout is done to make it easier for consumers to find honey products so as not to disappoint consumers in finding the location of which products are suitable to be combined with other products that are often in demand by consumers, so that consumers can save time. Based on the problems faced by the company, data mining analysis tools are needed. Currently, the utilization of data that is owned is not fully maximized, it is limited to making reports. The problem of research is the accumulation of unused transaction data, the difficulty of placing products according to consumer needs. The absence of an effective product sales strategy. The application is built using the PHP programming language with the MySQL database. The data used for shopping cart analysis on the sales transaction of Joyo Flower Honey is 1 month transaction data. The combination of items with the highest support x confidence value will be used as a combination to determine the placement of the suitable item to be connected between the two products that consumers are most interested in. In addition, the combination of these items can be used by management to position the product on the shelf which will make it easier for consumers to find the product they need.
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Vander Schee, Brian A., James Peltier, and Andrew J. Dahl. "Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions." Journal of Research in Interactive Marketing 14, no. 2 (June 4, 2020): 239–68. http://dx.doi.org/10.1108/jrim-01-2020-0010.
Повний текст джерелаАнотація:
Purpose The purpose of this study is to summarize the findings of consumer factor research and to suggest future lines of inquiry connected to branding outcomes. Consumers are comfortable with social media and accept firms occupying the same digital space. However, some consumers more readily engage with firms online than others. Consumer factor antecedents are numerous and yet not fully explored. Online consumer engagement has also been defined and measured in various ways. The resultant outcomes related to branding also have implications for future consumer engagement. Summarizing the findings of consumer factor research and suggesting future lines of inquiry connected to branding outcomes will enhance the understanding of consumer engagement and branding strategies to maximize marketing return on investment. Design/methodology/approach The authors review literature examining key constructs and sub-dimensions on how consumer factors impact brand engagement and brand outcomes. Findings Three major research areas specific to consumer factors were identified: consumer status, consumer disposition, personality trait, intrinsic motivation, extrinsic motivation and cultural dimensions. Brand engagement was explored relative to affective, cognitive and behavioral engagement. Lastly, six brand outcomes were explored: brand status, disposition, attitude, affirmation connection and aversion. Practical implications This review contributes to the literature through a deeper understanding of consumer factors that lead to consumer engagement and the resultant branding factors of consumer engagement. The authors offer framework that both identifies future research needs, and insights into how firms may create, grow and enhance consumer–brand engagement. Originality/value Given the dearth of comprehensive brand engagement frameworks in the literature, the authors offer insights into how consumer factors serve as antecedents to brand engagement and identify a research agenda for advancing the field.
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Ivanov, Ovidiu, Samiran Chattopadhyay, Soumya Banerjee, Bogdan-Constantin Neagu, Gheorghe Grigoras, and Mihai Gavrilas. "A Novel Algorithm with Multiple Consumer Demand Response Priorities in Residential Unbalanced LV Electricity Distribution Networks." Mathematics 8, no. 8 (July 24, 2020): 1220. http://dx.doi.org/10.3390/math8081220.
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Demand Side Management (DSM) is becoming necessary in residential electricity distribution networks where local electricity trading is implemented. Amongst the DSM tools, Demand Response (DR) is used to engage the consumers in the market by voluntary disconnection of high consumption receptors at peak demand hours. As a part of the transition to Smart Grids, there is a high interest in DR applications for residential consumers connected in intelligent grids which allow remote controlling of receptors by electricity distribution system operators and Home Energy Management Systems (HEMS) at consumer homes. This paper proposes a novel algorithm for multi-objective DR optimization in low voltage distribution networks with unbalanced loads, that takes into account individual consumer comfort settings and several technical objectives for the network operator. Phase load balancing, two approaches for minimum comfort disturbance of consumers and two alternatives for network loss reduction are proposed as objectives for DR. An original and faster method of replacing load flow calculations in the evaluation of the feasible solutions is proposed. A case study demonstrates the capabilities of the algorithm.
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Harvey, John, Mojtaba Poorrezaei, Tony Woodall, Georgiana Nica-Avram, Gavin Smith, Tolu Ajiboye, Karina Kholodova, and Kai Zhu. "The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products." Journal of Service Research 23, no. 4 (June 3, 2020): 504–26. http://dx.doi.org/10.1177/1094670520929095.
Повний текст джерелаАнотація:
Service research suggests homes are becoming increasingly connected as consumers automate and personalize new forms of service provision. Yet, large-scale empirical evidence on how and why consumers automate smart domestic products (SDPs) is lacking. To address this knowledge gap, we analyze 13,905 consumer-crafted, automated combinations of SDPs, totaling 1,144,094 installations, across 253 separate service providers on the web service IFTTT.com. An exploratory network analysis examines the topology of the network and an interpretive coding exercise reveals how consumers craft different styles of human-computer interaction to cocreate value. The results reveal that the SDP network is disassortative, is imbalanced, has a long-tailed degree distribution, and that popular services have high centrality across all product category combinations. We show that popular combinations of SDPs are primarily motivated by utilitarian value-seeking enacted through a preference for automated tasks outside of conscious attention, though more individualistic combinations are slightly more likely to be hedonistically inclined. We conclude by showing how these consumer-crafted forms of service provision within domestic environments reveal design redundancy and opportunities for service innovation.
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Kuźniar, Wiesława, Tomasz Surmacz, and Bogdan Wierzbiński. "The Impact of Ecological Knowledge on Young Consumers’ Attitudes and Behaviours towards the Food Market." Sustainability 13, no. 4 (February 12, 2021): 1984. http://dx.doi.org/10.3390/su13041984.
Повний текст джерелаАнотація:
The subject literature around the world puts a strong emphasis on the discrepancy between the positive attitude towards the idea of sustainability and consumer behaviour. These issues are the subject matter of this paper, which aims at both the identification and evaluation of selected aspects of knowledge, attitudes and eco-friendly behaviour of consumers connected with their choice of foods. The authors made an attempt of answering the question, to what extent do the level of knowledge and the declared eco-friendly attitudes have an impact on specific purchasing decisions. In the empirical observations, the conceptual model of the effects of the environment (knowledge, attitude, behaviour) on the customers’ ecological awareness was used. The analysis conducted on the basis of this model indicated that stimulating the demand for ecological products is implemented mainly by the processes of raising awareness, which leads to expanding the consumers’ knowledge concerning ecological farming and eco-friendly foods. In such a way the consumer awareness is built, especially by educational campaigns and promoting/endorsing the ecological foods targeted at young consumers.
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Antonova, N. V., and O. I. Patosha. "Features of brand perception by people with different strategies of consumer behavior." Social Psychology and Society 9, no. 1 (2018): 124–43. http://dx.doi.org/10.17759/sps.2018090109.
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The article describes the results of the research of perception of the domestic and foreign clothing brands by Russian consumers with various strategies of consumer behavior. The study involved 169 people of various ages (m = 24.5 years). Methods of research: a) the method of semantic differential for the analysis of the image of the brand, developed by F.N. Vinokurov; b) an adapted methodology for researching consumer behavior strategies. Based on the obtained results, it is concluded that there are specific features of perception of domestic and foreign brands by Russian consumers with different consumer behavior strategies: 1) the image of the Russian brand is more complicated, includes 5 factors, while the image of the foreign brand includes 3 factors; 2) 8 basic and three generalized strategies of consumer behavior of Russians are singled out, and the content of strategies differs from the content of strategies of foreign consumers; 3) the peculiarities of brand perception in people with different consumer behavior strategies are highlighted, and it is found that the perception of foreign brands is more closely connected with the strategies of consumer behavior than the perception of domestic brands; 4) brand image (primarily such parameters as “reliability” and “positivity” of the brand) is more significant for rational and impulsive consumers and to a lesser extent for brand-dependent ones. The obtained results can be used in the construction of brand communication, as well as a basis for further research of the mechanisms of perception of brands as objects of social cognition.
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Kusá, Alena, and Igor Piatrov. "Perception of global environmental problems by Generation C and its marketing communication preferences." SHS Web of Conferences 74 (2020): 01021. http://dx.doi.org/10.1051/shsconf/20207401021.
Повний текст джерелаАнотація:
With the technological progress of human society, the digital lifestyle of consumers is also growing. The growth of digital lifestyle contributes to the emergence of a new perspective on consumer segmentation, which increasingly appears to be necessary. It is mainly the Internet connection, sharing of various topics, creation of contents or communities that is forming a new subsegment of consumers – so-called Generation C. Its name is derived from the English word „connected“ in the meaning of connection of these consumers to the Internet. This consumer segment has fresh information at its disposal and reacts faster on various social topics. It consists of consumers of different ages who have been derived from psychographic criteria, but mostly consist of young people. Several researches has shown that the young are not neglectful to environmental issues and have a rather positive attitude to environmental topics. Innovative communication of environmental topics may enhance awareness of all global issues and therefore, the main goal of our research was to obtain information on consumer behaviour of Generation C in the area of their relation to environmental topics and their requirements for marketing communication of environmentally friendly products, mainly in trading companies. Our main objective was to explore the perception of environmental issues by Generation C and their preference for marketing communications. Statistical methods of one-dimensional and multidimensional data analysis were used to evaluate research results.
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Maeng, Kyuho, Woojae Kim, and Youngsang Cho. "Consumers’ attitudes toward information security threats against connected and autonomous vehicles." Telematics and Informatics 63 (October 2021): 101646. http://dx.doi.org/10.1016/j.tele.2021.101646.
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Tretyakov, Evgeny. "Demand management by active consumers in intelligent electric power systems." E3S Web of Conferences 157 (2020): 05006. http://dx.doi.org/10.1051/e3sconf/202015705006.
Повний текст джерелаАнотація:
The approaches to demand management by active consumers through forming a given schedule of power consumption in the required period of time based on the solution of the optimization problem in the form of maximizing the power of connected controlled electric receivers of various types are presented. The model of demand management by active consumers is justified, taking into account the following factors: load sensitivity for connecting a transformer substation to a change in consumer load; load priority; consistent load reduction levels with flexible performance and power control; permissible set of electric receivers in accordance with the technological process, network schedule, other logical conditions corresponding to adjacency lists. An algorithm has been developed for limiting power on the part of active consumers based on the widespread use of digital data processing technologies, modern technical means of measurement, control and switching of end consumers in real time. The presented research results indicate the validity of the demand management method by active consumers in the normal mode of intelligent electric power systems and the possibility of its practical implementation in an industrial enterprise with reference to the technological process.
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Tretyakov, Evgeny. "Demand management by active consumers in intelligent electric power systems." E3S Web of Conferences 164 (2020): 10004. http://dx.doi.org/10.1051/e3sconf/202016410004.
Повний текст джерелаАнотація:
The approaches to demand management by active consumers through forming a given schedule of power consumption in the required period of time based on the solution of the optimization problem in the form of maximizing the power of connected controlled electric receivers of various types are presented. The model of demand management by active consumers is justified, taking into account the following factors: load sensitivity for connecting a transformer substation to a change in consumer load; load priority; consistent load reduction levels with flexible performance and power control; permissible set of electric receivers in accordance with the technological process, network schedule, other logical conditions corresponding to adjacency lists. An algorithm has been developed for limiting power on the part of active consumers based on the widespread use of digital data processing technologies, modern technical means of measurement, control and switching of end consumers in real time. The presented research results indicate the validity of the demand management method by active consumers in the normal mode of intelligent electric power systems and the possibility of its practical implementation in an industrial enterprise with reference to the technological process.
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Mandarić, Doroteja, Anica Hunjet, and Goran Kozina. "Perception of Consumers’ Awareness about Sustainability of Fashion Brands." Journal of Risk and Financial Management 14, no. 12 (December 9, 2021): 594. http://dx.doi.org/10.3390/jrfm14120594.
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Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward sustainable business practices of fashion brands. Based on the conducted research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women younger than 35 and those over 36 was also examined. The research showed a gap between consumers’ awareness, their positive attitude toward sustainable fashion, and a lack of action in that direction when making purchasing decisions. The results of these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and various connected factors, as well as difference in both sexes’ awareness of these factors, which may influence consumer behavior related to sustainable fashion products. Thus they can facilitate the implementation of relevant strategies in the fashion industry.
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Lang, Ningning, Lin Wang, and Quanbo Zha. "Targeted Allocation of Marketing Resource in Networks Based on Opinion Dynamics." Mathematics 10, no. 3 (January 27, 2022): 394. http://dx.doi.org/10.3390/math10030394.
Повний текст джерелаАнотація:
Recent advances in information technology and the boom in social media provide firms with easy access to the data of consumers’ preferences and their social interactions. To characterize marketing resource allocation in networks, this paper develops a game theoretical model that allows for each firm’s own utility, action strategies of other firms and the inner state (self-belief and opinions) of consumers. In this model, firms can sway consumers’ opinions by spending marketing resources among consumers under budget and cost constraints. Each firm competes for the collective preference of consumers in a social network to maximize its utility. We derived the equilibrium strategies theoretically in a connected network and a dispersed network from the constructed model. These reveal that firms should allocate more marketing resources to some of consumers depending on their initial opinions, self-belief and positions in a network. We found that some structures of consumer networks may have an innate dominance for one firm, which can be retained in equilibrium results. This means that network structure can be as a tool for firms to improve their utilities. Furthermore, the sensitivities of budget and cost to the equilibria were analyzed. These results can provide some reference for resource allocation strategies in marketing competition.
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Grant, Jill. "Planning the (dis)connected city." Cahiers de géographie du Québec 49, no. 138 (July 17, 2006): 363–76. http://dx.doi.org/10.7202/012562ar.
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Abstract A strong consensus around values of mixed use, connected streets, and alternative transportation modes drives urban planning theory in most Western nations today. Smart growth and sustainable development models promote diversity, affordability, and connectedness in a vibrant public realm. At the same time, though, we note that gated developments are on the increase. How can we account for the proliferation of homogeneous, isolated, and car-oriented enclaves when those who regulate land use advocate quite different options? This article identifies the principles that planners agree on and uses a case study of Canadian planning practice to illustrate why gated projects get approved regardless of planners’ preferences. In an environment where affluent consumers prefer homogeneity and exclusivity, and where local government is looking for cost-effective options when investing in new urban infrastructure, decision makers may feel compelled to accept gated enclaves as a viable development option.
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Matičič Zver, Manca, and Tina Vukasović. "Consumers’ Attitude Towards Eco Friendly Textile Products." TEKSTILEC 64, no. 2 (March 27, 2021): 159–71. http://dx.doi.org/10.14502/tekstilec2021.64.159-171.
Повний текст джерелаАнотація:
Care for the environment is directly connected to consumer behaviour. The authors summarize in their research the findings of different authors who have examined various aspects of socially responsible consumption, green consumption and ethical consumer behaviour. Their results have shown that consumers contribute to active environmental problem solving by selecting and purchasing environment-friendly textile products. Today’s con¬sumers have started to act more ethically and responsibly when purchasing and considering the products they need. The goal of this paper is to explore Slovenian consumers’ perception of eco-friendly textile products, to investigate underlying attitudes and perceptions, and consumers’ willingness to buy eco-friendly textile products in the future. Research questions focus on knowledge about eco-friendly textile products, attitudes, perception and purchasing behaviour as it relates to eco-friendly textile products. Slovenian consumers express a positive attitude towards eco-friendly textile products. They perceive eco-friendly textile products as products with a certificate, as produced in an eco-friendly manner, as products with a higher price than conventional products and as sustainable products. The most important factor when purchasing eco-friendly textile products is the label “product with certificate” or “certified product”, as consumers buy eco-friendly textile products labelled as such. Respondents intend to purchase eco-friendly textile products in the future. The results of this research could be used in planning the further development of the eco-friendly textile products market. Overall positive attitudes toward eco-friendly textile products should be reinforced, while consumers can be influenced through targeted advertising. The results of this research can be used to plan further marketing activities.
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Singh, Kamaldeep. "Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior." European Integration Studies 1, no. 15 (September 16, 2021): 231–41. http://dx.doi.org/10.5755/j01.eis.1.15.28803.
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Influencer marketing is a marketing method that more and more companies are using when it comes to marketing brands. The purpose of the study has been to gain a deeper understanding of how social media influencers affect consumers' buying behavior. To understand this, consumers' attitudes and confidence in the phenomenon have been relevant factors to examine. The study also aimed to find out whether Word of Mouth (WoM) or social media influencers have the greatest impact on consumers' buying behavior. The results have shown that social media influencer's impact on consumers' buying behavior depends on whether attitudes are positive or negative. Consumers with positive attitudes towards social media influencers have a greater tendency to acquire what is marketed in comparison with consumers who have negative attitudes towards social media influencers, who instead refrain from buying. Factors that increase confidence in social media influencer are whether the consumer feels connected, honesty and that social media influencer in markets products / services within its area of expertise. What has been shown to play a significant role when it comes to influencing consumers' buying behaviors and attitudes is what the environment's perceptions, opinions and experiences about the phenomenon look like WoM. It has emerged that the respondents have a greater confidence in their surroundings than they have in social media influencers. This study will adopt a qualitative approach towards collection and analysis of data. Hence this study will investigate influencer marketing from a consumer perspective through a qualitative method with the help of semi-structured interviews. The researcher will conduct a minimum of 5 semi-structured interviews and analyze the data to formulate the required findings of this study.
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Rizatha, Muhammad, and Raden Aswin Rahadi. "Determining content strategy: the case of one championship Indonesia’s youtube channel." Indonesian Journal of Sport Management 2, no. 1 (April 5, 2022): 16–21. http://dx.doi.org/10.31949/ijsm.v2i1.1709.
Повний текст джерелаАнотація:
Today the internet makes the world connected. Therefore, marketing techniques have begun to shift from conventional to digital methods. In this digital world, content is considered key, not only as part of the promotion method but also as a communication bridge between brands and consumers to create credibility and loyalty. However, with so many choices of social media platforms with different characteristics and trends, content creators need to know the expectations and tastes of their consumers. In this study, the authors use a case study of a sports property media company, ONE Championship, which launched a social media platform specifically for the Indonesian market. Since October 2020, the company headquartered in Singapore has launched a YouTube channel dedicated to the Indonesian market. Through this research, the author hopes to determine the right content strategy for the ONE Championship Indonesia YouTube channel according to local consumers' tastes. This study uses qualitative methods and thematic analysis. Primary data was obtained through interviews with three ONE Championship employees operating the Indonesian-language ONE Championship YouTube platform and seven ONE Championship consumers in Indonesia. The findings of this study produce a variety of data on consumer tastes in content, consumer habits in consuming content, and consumer expectations for future content. The author then re-analyzed the data to find a content strategy that the ONE Championship team can implement on its Indonesian YouTube channel over the next two years.
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Nath, Giselle. "Reproducing or Contesting the Global? Belgian Organized Consumerism and its International Entanglements (1957–1995)." International Review of Social History 60, no. 3 (December 2015): 413–48. http://dx.doi.org/10.1017/s0020859015000498.
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AbstractBetween 1957 and 1984, Belgian consumers were represented by two comparative testing organizations: Test-Achats and the Union Féminine pour l’Information et la Défense du Consommateur. These two consumer organizations were fundamentally dissimilar in terms of their staff, their audience, and their ideological framing of consumer interests. Only the “politically independent” Test-Achats joined the International Organization of Consumer Unions (IOCU), even though it was initially smaller and weaker than the Union Féminine, the social-democratic alternative for consumers. A comparative analysis of Belgian organized consumerism reveals how, after 1957, the consumer interest was gradually reframed to fit a hegemonic definition. A private and commercial model of consumer representation was actively promoted over and against a public model through a complex transatlantic dialogue. Moreover, I argue that the international connections – or lack thereof – of the two organizations are essential to explain their success (or failure). The diffusion of organized consumerism during the 1950s and 1960s was financially and ideologically connected with the Keynesian-Fordist regulatory framework. The attack on embedded liberalism in the late 1970s thus posed serious challenges. Mapping the choices and trajectories of Belgian consumer activists in an international context helps us to understand these challenges better.
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Guzik, Paulina, Andrzej Szymkowiak, Piotr Kulawik, and Marzena Zając. "Consumer Attitudes towards Food Preservation Methods." Foods 11, no. 9 (May 6, 2022): 1349. http://dx.doi.org/10.3390/foods11091349.
Повний текст джерелаАнотація:
The development and scope of using various food preservation methods depends on the level of consumers’ acceptance. Despite their advantages, in the case of negative attitudes, producers may limit their use if it determines the level of sales. The aim of this study was to evaluate the perception of seven different food processing methods and to identify influencing factors, such as education as well as living area and, at the same time, to consider whether consumers verify this type of information on the labels. Additionally, the study included the possibility of influencing consumer attitudes by using alternative names for preservation methods, on the example of microwave treatment. The results showed that conventional heat treatments were the most preferred preservation methods, whereas preservatives, irradiation, radio waves and microwaves were the least favored, suggesting that consumers dislike methods connected with “waves” to a similar extent as their dislike for preservatives. The control factors proved to significantly modify the evaluation of the methods. The analysis of alternative names for microwave treatment showed that “dielectric heating” was significantly better perceived. These research findings are important as the basis for understanding consumer attitudes. Implications for business and directions of future research are also indicated.
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Oswald, Ines. "Transnational adaptation: changing determinants of grocery store choice of German consumers in London." Transnational Marketing Journal 4, no. 1 (May 21, 2016): 20–40. http://dx.doi.org/10.33182/tmj.v4i1.401.
Повний текст джерелаАнотація:
This paper investigates grocery store selection among Germans in Greater London compared to native UK residents. Since consumers hold so much power, the grocery retail sector is highly competitive. Additionally, understanding consumer behaviour in urban areas with large numbers of foreign nationals is a complex matter. As internationalisation continues borders are becoming increasingly blurred. Therefore, it is crucial for managers of grocery stores to understand potential cultural differences in terms of store choice. The survey examined the changes, if any, in store choice determinants among Germans living in Greater London compared retrospectively to when they were living in Germany. To provide a comparison, a small group of native UK consumers were also surveyed. The resulting comparison revealed some significant differences and changes in grocery store selection over time. These findings are also likely to be useful for managers in the grocery retail sector when addressing the dynamic nature of transnational mobile and connected consumer markets.