Дисертації з теми "Connected consumers"

Many types of product meanings have been investigated in the consumer behavior literature, and these layers of meaning have been shown to influence consumer behavior. However, very little research has attempted to investigate product meanings having to do with provision networks, that is, the people, places, resources and processes involved in creating products and delivering them to the consumer. In addition, researchers in several fields have argued that consumers have lost an awareness of provision networks due to their increasing size and complexity in the modern economy. This research indicates that some consumers are indeed cognizant of the systems of provision for the products they consume. The results of this study indicate that some consumers expend effort to create and ascribe provision meanings for some products, and that these meanings in turn affect the consumer’s consumption decisions and experiences. In spite of the commodifying effects of modern market systems, these consumers exhibit an appreciation for products as the outcome of a complex system of relationships among people, places, resources and processes and have thus become reconnected to the provision of what they consume.

Thesis (Ph. D.)--University of Oregon, 2003.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 298-309). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis advisor: Charles Derber
This thesis examines the relationship between consumption and politics. It focuses on how ethical consumption can be positioned to be part of political participation. It also pays attention to how it can serve as a pathway for creating a better society in which ethical, individual consumers are mobilized toward the collective activism and the conventional political participation that influences social change in the context of globalization and individualism. To demonstrate this, the study examines the case of a consumer cooperative: iCOOP in South Korea based on data from in-depth interviews with members of iCOOP. The findings show that ethical consumption practices can be understood in the context of life politics. Participants in this study constantly make attempts to readapt their consuming patterns and choose their lifestyles based on a changed consciousness of the self, the world, and the interrelations between both at the individual level. By extension, participants analyzed as political agents of life politics show that they can become more engaged in collective activism and conventional political participation. What makes this mobilization possible is that they were able to be involved in rehearsal phases for citizens' roles at the collective level, and to gain easy access to social issues and a set of political tools in iCOOP. It is significant that iCOOP provides a platform for collecting and maintaining the state of this collectivized consumer power by organizing individually scattered consumers. It is not an `imagined community' for mobilizing scattered consumers, but rather a practical and real community established by consumers themselves in which they try to become aware of interrelations between the self and the world, rearrange their ways of living, and further expand their interests and actions to large-scale social and political issues for making social change. These findings not only support the alternative views of ethical consumption as political participation, these also offer a fresh perspective by showing the process and the mechanism of the connection between consumption and politics. This study ultimately leads to the possibility that ethical consumption can become a vehicle that brings about a meaningful change in both life and conventional politics
Thesis (MA) — Boston College, 2012
Submitted to: Boston College. Graduate School of Arts and Sciences
Discipline: Sociology
Discipline: TO ADD

Le résumé en français n'a pas été communiqué par l'auteur
Over the last decade, technological and Internet innovations have increasingly invaded the consumer market (N’Goala, 2016). The Internet of Things (IoT) is becoming a common platform, and disrupts relationships between consumers and companies (Bohli et al., 2009); in essence, this is a timely research. The major goal of this thesis is to deepen the understanding of the acceptance and the adoption processes of the IoT and smart connected technologies, as well as the related consequences on perceived well-being. To do this, four contexts of study have been explored: smart connected objects, smart sleep applications, smart homes, and smart stores. First, we performed qualitative exploratory studies, and secondly we conducted quantitative studies to build conceptual models according to our qualitative findings and the literature. The results show that technology benefits are the first factors that enable technology acceptance through perceived usefulness and perceived ease of use; subsequently, self-improvement, through perceived social image and well-being benefits, are the main reasons to continue using the IoT and smart connected technologies. The acceptance and the adoption of these technologies also depend on users’ personality traits while perceived risks and fears on the use of the personal data are the main barriers. In turn, the IoT and smart connected technologies influence perceived well-being according to the experience of use, personality traits, and the technology

Fourth industrial revolution, artificial intelligence and digital communications entirely lead to the changes in the approaches to the business modeling. The ecosystems of the businesses more than ever before engage all kind of stakeholders to the process of value creation. The value is creating through the entire supply chain by the participation of business, its partners/providers and end consumer. The measure of participation of end consumer in the personalized value creation will depend on his/her engagement in this process. But the world of personal brands which we create by the use of different social media demands people uniqueness and attractiveness for the subscribers. The role of business will be to suggest this opportunity and do it as easier and transparent this can be. The biggest challenge by this kind of business modeling is to define the contribution in the final value of each participant of such collaboration.

The environmental impacts of information and communication technologies and consumer electronics are challenging to evaluate. Organizations and individuals wishing to reduce the impacts attributable to their usage of these products and systems rely on a limited technical knowledge base that struggles to stay current. Using a life cycle assessment approach which expresses environmental impacts quantitatively in terms of greenhouse gas emissions and primary energy demand, this dissertation significantly expands our understanding of the impacts of desktop computers, electronics products in general, and connected media services accessed in the home, in order to support environmentally-conscious decision-making and policy regarding these products and systems. The first of three studies, a meta-analysis of prior life cycle assessments of desktop PCs, resolves an important ambiguity in this literature and demonstrates that greenhouse gas emissions due to operational energy consumption usually exceed those due to device manufacturing. The second study calculates embodied greenhouse gas emissions of eleven electronics products through a teardown analysis, and finds a linear relationship between mass and embodied emissions, thus demonstrating that lightweight, compact products offer environmental benefits relative to larger products. A comparison to studies of older products also reveals that newer products are more materially efficient, largely due to reduction in integrated circuit content per product. Finally, the third study calculates aggregate US consumer greenhouse gas emissions due to broadcast television, video on demand, online video, other online uses, and offline uses when consumed using televisions, personal computers, tablets, and smartphones, including emissions due to devices in the home, networks, and datacenters. The study concludes that emissions due to video end-uses account for 75% of total consumer ICT emissions. About 71% of consumer ICT emissions arise due to devices in the home, especially TVs and desktop PCs, with the remainder due to networks and datacenters. Mobile platforms using Wi-Fi connections are the least impactful mode of consuming connected media content. Collectively, the dissertation argues for a more integrated approach towards impact estimation, in order to surmount issues regarding variation of modeling assumptions across existing studies, longevity of published work, and coverage of emerging products and services.

Aujourd'hui, les véhicules sont devenus de plus en plus sophistiqués, intelligents et connectés. En effet, ils sont équipés de capteurs, radars, GPS, interfaces de communication et capacités de traitement et de stockage élevés. Ils peuvent collecter, traiter et communiquer les informations relatives à leurs conditions de travail et leur environnement formant un réseau véhiculaire. L'intégration des technologies de communication sur les véhicules fait l'objet d'une immense attention de l'industrie, des autorités gouvernementales et des organisations de standardisations; elle a ouvert la voie à des applications innovantes qui vont révolutionner le marché de l'automobile avec les principaux objectifs d'assurer la sécurité sur les routes, augmenter l'efficacité des transports et offrir un confort aux conducteurs et passagers. En outre, le transport est un secteur en évolution active. Des moyens de transport plus durables comme les véhicules électriques s'introduisent progressivement sur le marché de l'automobile tout en créant de nouveaux défis liés à la contrainte énergétique et la protection de l'environnement qui restent à résoudre.De nombreux projets et études ont été initiés exploitant les avantages des technologies de l'information et de communication (TIC) afin de répondre aux différents défis des systèmes de transport. Cependant, avoir des véhicules connectés et coopératifs crée un réseau hautement dynamique caractérisé par des ruptures de lien et de pertes de messages très fréquentes. Pour résoudre ces problèmes de communication, cette thèse se concentre sur deux axes majeurs: (i) le véhicule connecté (ou mobilité connectée) et (ii) la mobilité durable. Dans la première partie de cette thèse, la diffusion, la collecte et l'acheminement de données dans un réseau de véhicule sont adressés. Ainsi, un nouveau protocole de diffusion est proposé afin de faire face à la fragmentation et la connectivité intermittente dans ces réseaux. Ensuite, une nouvelle stratégie de déploiement d'infrastructure de communication est conçue afin d'améliorer la connectivité réseau et l'utilisation des ressources. Enfin, un nouveau protocole de routage, pour applications sensibles au délai, utilisant cette nouvelle infrastructure de communication est proposé. La deuxième partie se concentre sur la mobilité durable avec un focus sur les véhicules électriques et avec un objectif de réduire les problèmes de pollution et d'utiliser efficacement l'énergie. Une nouvelle architecture de gestion de flottes de véhicules électriques est proposée. Cette dernière utilise les protocoles implémentés dans la première partie de cette thèse afin de collecter, traiter et diffuser les données. Elle permet de surmonter les limitations liées à la courte autonomie des batteries des véhicules électriques. Ensuite, pour répondre aux besoins et défis d'équilibre énergétique, un nouveau schéma de déploiement des stations de recharge pour véhicules électriques est proposé. Cette solution permet de satisfaire les demandes des conducteurs en terme d'énergie, tout en tenant compte les capacités énergétiques disponibles
Today, vehicles have become more sophisticated, intelligent and connected. Indeed, they are equipped with sensors, radars, GPS, communication interfaces and high processing and storage capacities. They can collect, process and communicate information related to their working conditions and their environment forming a vehicular network. The incorporation of communication technologies on vehicles garnered a huge attention of industry, government authorities and standardizations organizations and opened the way for innovative applications that revolutionized the automotive market with the main goals to ensure safety on roads, increase transport efficiency and provide comfort to drivers and passengers. In addition, transportation is still an actively evolving sector. More sustainable means of transportation such as electric vehicles are introduced progressively to the automotive market with new challenges related to energy consumption and environment preservation that remain to be solved. Many research investigations and industrial projects are done to exploit the advantages of information and communication technologies (ICT) to fit with transportation challenges. However, having connected and cooperative vehicles creates a highly dynamic network characterized by frequent link breaks and message losses. To cope with these communication limitations, this thesis focuses on two major axis: (i) connected vehicle or connected mobility and (ii) sustainable mobility. In the first part of this thesis, data dissemination, collection and routing in vehicular networks are addressed. Thus, a new dissemination protocol is proposed to deal with frequent network fragmentation and intermittent connectivity in these networks. Then, a new deployment strategy of new communication infrastructure is developed in order to increase network connectivity and enhance the utilization of the network resources. Finally, a new routing protocol, for delay-sensitive applications, that uses the optimized infrastructure deployment is proposed. The second part focuses on sustainable mobility with a focus on electric vehicles and with the main objective is to reduce pollution issues and make better use of energy. A new architecture for electric vehicles fleet management is proposed. This latter uses the implemented protocols of the first part of this thesis in order to collect, process and disseminate data. It helps to overcome the limitations related to short autonomy of electric vehicles. Then, to meet energy balance challenges, a new deployment scheme for electric vehicles charging stations is developed. This solution helps to satisfy drivers’ demands in term of energy while taking into account available resources

Syfte: Studien ämnar undersöka skillnader mellan digital natives och digital immigrants i strävan efter att identifiera huruvida de förstnämnda kan anses vara en enskild målgrupp med unika karaktärsdrag. Vidare syftar studien till att kartlägga de två gruppernas värderingar i förhållande till företag inom detaljhandeln med huvudfokus på digital natives. Resultatet förväntas mynna ut i teoretiska och praktiska implikationer om vilka förväntningar digitala konsumenter har på företag inom detaljhandeln. Studien utförs ur ett konsumentperspektiv där konsumenterna undersöks. Frågeställningar: -Hur särskiljer sig digital natives från digital immigrants i värderingar gentemot företag inom detaljhandeln? och -Hur påverkar den digitala disruptionen digital natives förväntningar på företag inom detaljhandeln? Metod: Studien har en deduktiv ansats där en kvantitativ metod använts i form av en enkätundersökning. I undersökningen deltog 206 respondenter vars svar jämfördes mellan digital natives och digital immigrants i databearbetningssystemet SPSS för att hitta likheter och skillnader grupperna emellan. Även en förundersökning av exempelfallet Giraffen har genomförts i syfte att sätta resultatet i relation till verkligheten. Resultat och Slutsats: Studien påvisar att digital natives och digital immigrants skiljer sig åt till viss del, men inte i den utsträckning teorin förklarar. Vidare antyder resultatet att digital natives inte kan ses som en unik målgrupp när de besitter många liknande värderingar som digital immigrants. Därmed kan påstås att förväntningarna på företag är gemensamma för båda grupperna som kan samlas under benämningen digitala konsumenter.

Camera makers are now increasingly adding WiFi chips to cameras to make transferring photos to smartphones or computers easier. At the same time this new technology brings on the opportunity to rethink what a connected camera could be and how it might shape our relationship with these devices. As the features in our consumer cameras start to move beyond physical constraints of the device itself, we will rely more on the device’s inherent character to make sense of it. Through multiple workshops, experiments, mockups and prototypes I explored a set of alternative characters and concepts for our digital consumer cameras and ultimately give an example of how a playful camera might inspire us to look at ourselves and the world around us with new eyes.  The resulting provocation is KOPPLA, a prototype of an Internet-connected camera that treats its owners as a creative collective. It offers inspiring creative challenges at the touch of a button. These challenges come from other camera owners in the collective, from local communities or from organizations interested in gathering personal perspectives. The final design aims to provoke new ideas for what the industry considers a connected camera to be. In that sense, as a connecting rather than connected camera, KOPPLA goes beyond offloading photographs to a smartphone or the Internet – instead connecting its owners to new places, people and ideas.

碩士
明志科技大學
經營管理系碩士班
107
Abstract As information technology becomes a more integral part of today’s business landscape, more and more service providers use technology as an enabler for well-designed service to deliver further efficiency and cost effectiveness. It can be observed including the 3G system applied in taxi industry in the early period in order to analyze the data of the system and increase the efficiency of business. E-commerce is a boom in the modern business. Thanks to the prosperous development of internet. E-commerce draws on technologies and provides relevant services to customers by means of non-traditional channels. Furthermore, the concept of service innovation and service-oriented have become the mainstream value of the consumer era. Using Taiwan Taxi Co. as a case to explore how a service company extends and creates customer value via service innovation and redefining the taxi service. This study goes further to discuss how a service company builds and combines his internet partnership within payment flow, information flow and crossover integration under the information technology. Collecting second hands data from journal paper, magazines, newspapers, theses, and information via internet. This study conducted data analysis according to the framework of service innovation. This study finds that Taiwan Taxi Co. has been transformed twice so far. First, it is found that Taiwan Taxi Co. had replaced the traditional single ride dispatch service with the concept of channel services. Furthermore, Taiwan Taxi Co. using the original dispatch technology to develop key resources technology. What is more, tightening and expanding the relationship with cooperative partners and service procedures upstream and downstream, thereby becoming the only one listed taxi company in Taiwan. Secondly, Taiwan Taxi Co. learned to extend conception of inner customers (drivers) and external customers (passengers). Surrounded by core competencies, Taiwan Taxi Co. developed diversified services, explored in-depth of the needs of customers and organized all life service into the 55688 App through digital technology integration while combining with digital payment. Taiwan Taxi Co. now has been changed its business model by means of the advanced information technologies. Now, Taiwan Taxi Co. keeps going to extend and create its own service ecosystem with its partners, locate much more resources as much as it can. It is hoped that Taiwan Taxi can provide more value-added to its inn customers and external customers. Keyword：Digital transformation、Service innovation、Customer value

Post-purchase consumer behavior is an area of consumer research that is underdeveloped. One new phenomenon that can be used to study post-purchase consumer behavior is the individual behavior related to “socially-visible brands.” A socially-visible brand (SVB) is a brand located on or near a person’s physical body while they are out in the public atmosphere. Understanding consumers’ use of their socially-visible brands sheds light onto this form of post-purchase behavior. From a theoretical standpoint, impression management theory from the field of social psychology and consumer culture theory from the field of consumer research were juxtaposed and applied to the topic of socially-visible brands. An organizing framework is presented which adapts the dramaturgical concepts from impression management theory to the field of consumer behavior. Two studies are then presented which look at consumer behavior through this organizing framework. Study one delves into the consumer culture surrounding consumer behavior associated with socially-visible brands. Study two shows how market segmentation factors predict consumer behaviors associated with socially-visible brands. The overall argument being made here that socially-visible brands are a “prop” or tool consumers use during their presentation of self to others.
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The traditional approach to the study of consumer behaviour is to regard them as isolated islands of preferences, needs, motives, and goals; however, this approach neglects the impact of others on consumers judgments and preferences. For this reason, the theme of this thesis is the connected customer. Chapter 2 and 3 provides a theoretical and empirical treatment of a situation often encountered in households: how do an individuals private risk preferences translate into preferences over risk when making decisions on behalf of a group of people in which the decision-maker is a member? It is hypothesized that the decision-makers degree of altruism and perception of the group members risk preferences are the driving forces in the relation between private and social risk preferences. The results suggest that social preferences can be characterized as a mixture of individuals private risk preferences and the beliefs-private risk differential. Chapter 4 looks at individuals information processing strategy under conditions of low and high cultural salience. Recent findings suggest that consumers in both individualist and collectivist cultures use a dual processing approacha heuristic versus a systematic processing strategywhen assessing product alternatives. However, collectivist members tend to rely more on consensus information than attribute. This chapter examines whether priming individuals on their cultural identity will make them to switch processing strategy toward consensus information and hence become more similar to collectivist members. The results largely support this prediction.
Marketing

The objective of this project was to present a business plan for the creation of an online platform that allows consumers to purchase horticultural products, produced through sustainable practices, by local small farmers. A market analysis was made with potential consumers to assess their interest in purchasing these products and, with small farmers, to assess their interest in selling their products through the platform. Finally, an analysis of the competition was also carried out in order to understand if this activity currently presents a sales volume that allows the economic and financial viability of the project. From the analysis carried out, it was possible to conclude that (1) there is a growing demand for vegetables produced through sustainable practices; (2) there is interest in purchasing products produced by small local farmers, as a way to help the local economy; (3) this growing demand is not accompanied by growing sales, since access to these products is not easy. The combination of these 3 conclusions created a business opportunity to start the project. To start this project it will be necessary an initial investment of 31.100€, mainly destined to the creation and development of the online platform. According to the financial analysis of the project, it was possible to conclude that it is economically and financially viable, with an NPV of 9,860,245€, an IRR of 417.34% and a payback period of 2 years.
O presente projeto teve como objetivo a apresentação de um plano de negócios para a criação de uma plataforma online que permita aos consumidores adquirir produtos hortícolas, produzidos através de práticas sustentáveis, por pequenos agricultores locais. Foi feita uma análise de mercado junto dos potenciais consumidores para avaliar o seu interesse em adquirir estes produtos e, junto dos pequenos agricultores, para avaliar o seu interesse em vender os seus produtos através da plataforma. Por último, foi ainda realizada uma análise à concorrência a fim de perceber se esta atividade apresenta atualmente um volume de vendas que permita a viabilidade económica e financeira do projeto. Da análise realizada, foi possível concluir que (1) há crescimento na procura por produtos hortícolas produzidos através de práticas sustentáveis; (2) que há interesse em adquirir produtos produzidos por pequenos agricultores locais, como forma de ajudar a economia local; (3) que esta crescente procura não é acompanhada por crescentes vendas, uma vez que o acesso a estes produtos não é facilitado. A conjugação destas 3 conclusões criou uma oportunidade de negócio para dar início ao projeto. Para dar início a este projeto será necessário um investimento inicial de 31.100€, destinado maioritariamente à criação e desenvolvimento da plataforma online. De acordo com a análise financeira do projeto, foi possível concluir que este é economicamente e financeiramente viável, com VAL de 9.860.245€, TIR de 417.34% e um período de recuperação de investimento de 2 anos.

Until now, car ownership has been a symbol of wealth and personal freedom. The high value of the car in society has been enforced by the powerful automotive industry with their well-funded marketing budgets. Currently, there are one billion cars worldwide, possibly increasing to 2,8 billion by 2050. However, the awareness of the negative consequences of car ownership on the environment, cities, and individuals in terms of reduced personal and financial freedom is increasing. The trend towards collaborative consumption involving activities like sharing and trading is leading to a shift from ownership to the access of goods and services. In this context, carsharing is receiving more and more attention and the number of users for B2C carsharing models is increasing exponentially. The least-developed business model with the biggest opportunities in terms of environmental benefits is peer-to-peer carsharing (P2P carsharing). Providers face daunting problems in reaching critical mass, due to a lack of consumer acceptance. Academic contributions on the topic are rare. The goal of this dissertation is to capture the acceptance factors, barriers and success factors for P2P carsharing. Additionally, the phenomenon is explored within the perspective of disruptive technologies, including the connected car and autonomous vehicles. A comprehensive literature review including collaborative consumption, carsharing, and in particular P2P carsharing, has been conducted. A mixed-method approach has been used. Qualitative interviews with leading academic and industry experts in the field of collaborative consumption and shared mobility, as well as a focus group discussion, have been executed. In the quantitative survey, the identified factors have been integrated into the Technological Acceptance Model (TAM), the theoretical foundation of the work. A representative survey was conducted in Austria with 801 respondents. The results were generated by applying a partial least squares analysis. Results show that the TAM model, including the extensions, appeared to be applicable. In particular, people with an innovative mindset are open to the usage of the business model. The main motivational factors for participating are economic, utility and enjoyment. The personal attachment towards one's own car remains one of the main barriers, next to fear of sharing and loss of convenience. Success factors in increasing acceptance are - among others - trust, value-added services and keyless car exchange. The preferred usage model for autonomous vehicles tends to be ownership. Even though the awareness of P2P carsharing is rather low among the Austrian population, 13,6% state that they would use the service. Sharing one's privately owned autonomous vehicle with others met with even higher levels of approval from the respondents. The extension of the TAM, as well as its application to a new field outside information system (IS) research, can be viewed as the major academic contribution of this work. Practical implications for P2P carsharing providers and the automotive industry include strategic recommendations regarding the current disruptive trends within the automotive industry. In particular, concrete measures have been identified to scale the business model by addressing new customers and reducing the identified barriers by providing extensive knowledge of relevant success factors.

A televisão teve, ao longo de toda a sua história, um papel preponderante na cultura e economia mundiais. A sua importância reside no seu potencial enquanto veículo de informação e entretenimento, mas também de promoção para as marcas, que foi, aliás, a sua principal fonte de receita ao longo dos anos. Com o lançamento das Smart TVs, a publicidade na televisão sofrerá uma grande revolução graças à união entre TV e internet, criando um novo mundo de inovação e tecnologia para o qual este estudo abre as primeiras portas. O estudo é constituído por uma revisão histórica e literária, seguida da elaboração de um estudo exploratório qualitativo a 12 especialistas internacionais da indústria da publicidade e da televisão. Dessa pesquisa concluiu-se que uma grande mudança irá acontecer, mas de forma gradual e progressiva, alterando-se alguns dos principais paradigmas atuais da publicidade na televisão tais como a capacidade de avaliação de resultados e a segmentação. Posteriormente concluiu-se que a futura publicidade na televisão fará uso de aparelhos complementares à TV para melhorar a experiência e impacto no utilizador. Privilegiará também a componente social e interativa da publicidade, assim como a personalização dos conteúdos provenientes de ligações on-air e online. Finalmente concluiu-se que alguns dos principais papéis dos elementos da indústria irão mudar sendo os anunciantes e os canais de televisão os menos afetados, ao contrário das agências que terão forte necessidade de adaptação e dos produtores de TV que sairão fortalecidos graças à oferta de soluções publicitárias para as marcas.
Television had, throughout its history, a leading role in the world economy and culture. Its importance lies in its potential as a vehicle of information and entertainment, but also of promotion for brands, which was its main source of income over the years. With the launch of Smart TVs, advertising on television will suffer a great revolution thanks to the merger between TV and the internet, creating a whole new world of innovation and technology for which this study opens the first doors. The study consists in a historic and literary review, followed by the elaboration of an exploratory qualitative research to 12 international experts from the industry of TV and advertising. This study concluded that a big change will gradually and progressively happen, by changing some of the major current paradigms of advertising on television such as the results measurement and targeting capacity. Later it was concluded that the future TV advertising will make use of complementary devices others than TV, to enhance the audiences’ impact and experience. The social and interactive component of advertising will be valued, as well as the customization of content coming out of on-air and online connections. Finally it was concluded that some of the main roles of the elements of the industry will change being advertisers and broadcasters the least affected, unlike agencies that will have strong need of adaptation, and TV producers who will be strengthened through the delivery of advertising solutions for brands.

碩士
輔仁大學
科技管理學程碩士在職專班
103
Electronic products market has always been super high competitive battlefield, especially in consumer electronics, and its ever-changing, ever-changing characteristics, makers all nervously fought with their rivals in the market, as well as the speed of development, than than innovation, lower prices! Due to connection device in electronic products in the belongs to key parts is one of, so connection device industry of market also followed boats, The total market size went up and attract more manufactures to join the market. This speed up price erosion and impact profit as well. How to create it’s own path and to surpass rivals to keep profit in this highly competitive market is connector manufacture need to find it out. This study is to explore the competitive strategy of connector industry by case study analysis and provide connector manufacture some positive suggestion and thinking to improve competitiveness and profit.