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1

Bannikova, Evdokia. "Propagande soviétique au travers de la scénographie de l’exposition Paris-Moscou 1900-1930, 1979." Radar, no. 7 (June 15, 2022): 93–100. http://dx.doi.org/10.57086/radar.502.

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L’exposition incarne plusieurs enjeux de ses commissaires. Elle met en œuvre, entre autres, les concepts imaginés par l’équipe, exposés dans ses salles à travers les œuvres et la manière de les présenter. La scénographie seule peut donner les indices sur les idées au cœur de l’exposition. L’identité de l’exposition découle donc de ce travail scénographique, qui interroge par une matière sensible des positions idéologiques et met en lumière des problématiques de censure.
2

Dudek-Waligóra, Gabriela. "Propaganda jako termin naukowy polskiej politolingwistyki." Studia z Filologii Polskiej i Słowiańskiej 53 (December 24, 2018): 12–24. http://dx.doi.org/10.11649/sfps.2018.002.

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Propaganda as a scientific term for Polish political linguisticsThe purpose of the article is to provide definitions of the concept propaganda and to explain the reasons for its controversial status as a scientific term describing contemporary political texts. In lexicographic works and in the literature in the field of political linguistics, propaganda is not understood unambiguously. Polish researchers define propaganda as the spreading of some views, particular political beliefs or attitudes, as well as attempts to influence behaviour by means of persuasive and/or manipulative nature. Propaganda has negative connotations associated with its flourishing in authoritarian regimes, where it was accompanied by censorship and government control of the mass media. In Polish political linguistics, the analyzed phenomenon refers predominantly to the socialist language, but polemical voices are also heard, emphasizing the inherent entanglement of politics and propaganda and the presence of propaganda in democratic regimes, where it serves the purposes of gaining and retaining power. The term propaganda is thus not neutral and as such, according to the author, should not be used as a scientific term. Propaganda jako termin naukowy polskiej politolingwistykiCelem artykułu jest przedstawienie definicji pojęcia propaganda i wyjaśnienie powodów jego dyskusyjnego statusu jako terminu naukowego określającego współczesne teksty polityczne. W opracowaniach leksykograficznych oraz w literaturze z zakresu politolingwistyki propaganda nie jest rozumiana jednoznacznie. Polscy badacze definiują propagandę jako upowszechnianie G. Dudek-Waligóra Propaganda jako termin naukowy polskiej politolingwistyki 24 jakichś poglądów, postaw czy idei, a także jako wywieranie wpływu, którym towarzyszą środki natury perswazyjnej lub/i manipulacyjnej. Propaganda ma negatywne konotacje związane z jej rozkwitem w systemach totalitarnych, gdzie towarzyszyły jej cenzura i rządowy monopol na środki masowego przekazu. Omawiane zjawisko na gruncie polskiej politolingwistyki odnosi się przede wszystkim do języka socjalistycznego, ale istnieją również głosy polemiczne, wskazujące na nierozerwalność polityki i propagandy oraz na obecność propagandy w ustroju demokratycznym, w którym służy ona zdobyciu i utrzymaniu władzy. Termin propaganda nie jest więc neutralny, dlatego zdaniem autorki nie powinien być terminem naukowym stosowanym dla nazywania bieżących wypowiedzi polityków.
3

Gardeström, Elin. "Propaganda as marketing." Journal of Historical Research in Marketing 10, no. 4 (November 19, 2018): 478–93. http://dx.doi.org/10.1108/jhrm-11-2017-0071.

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Purpose This study aims to analyze the use of two concepts, propaganda and advertisement, in two areas of Swedish society during the 1930s; first, their use by the advertisement business, and second, their use by the Swedish Cooperative Union and Wholesale Society. Design/methodology/approach By adopting a perspective of conceptual history, inspired by Reinhart Koselleck, the author is trying to pinpoint the meanings that were ascribed to these concepts in a 1930s context, the interdependency between these concepts and other keywords that were used in connection with them. Findings The study reveals how the ambiguous and synonymous use of these concepts served different purposes in the two fields of study. In the 1930s, propaganda was a key concept of communication and was used in manifold ways for selling goods and disseminating ideas. Propaganda was used to explain the newly introduced American marketing terminology. During the 1930s, the field of advertisement was trying to change what previously had been labeled as “idea propaganda” into “advertisement.” The ambiguous use of concepts made it possible for the Swedish Cooperative Union and Wholesale Society to combine advertisement for their produced goods with disseminating ideas of the cooperative ideology. The concepts of enlightenment (upplysning) and propaganda were crucial to hold together the ideological and commercial parts of the cooperative movement. Originality/value The interaction of meanings between commercial and political concepts is rarely researched in conceptual history or marketing history, which this article advocates to be an important field of study.
4

Breul, Martin. "Lies, Bullshit, or Propaganda?" Interdisciplinary Journal for Religion and Transformation in Contemporary Society 8, no. 1 (July 7, 2022): 52–66. http://dx.doi.org/10.30965/23642807-bja10031.

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Abstract The notion of ‘Post-truth Politics’ and of the ‘Post-Factual’ are notoriously blurry. In this article, I distinguish the concepts of lies, bullshit, and propaganda. I argue that the post-factual displays elements of all three concepts, so that it can be either understood to be in continuity with using lies and bullshit as means of political discourse; or to discontinue the basic commitments of democracy by attacking the epistemic foundations. In a second step, I argue that the common orientation towards the ideal of public reason cannot be abandoned at will, so that any Post-truth Politics is bound to fail in the end. I defend a concept of deliberative democracy which has a robust understanding of the rationality of democratic deliberation. At the same time, I argue against the assumption that the solution to ‘post-factualism’ is a return to a fictitious ‘Age of Facts’ since there are not facts without interpretation.
5

Bolin, Göran, and Risto Kunelius. "The return of propaganda: Historical legacies and contemporary conceptualisations." Nordic Journal of Media Studies 5, no. 1 (June 1, 2023): 1–16. http://dx.doi.org/10.2478/njms-2023-0001.

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ABSTRACT In this introductory article, we discuss the rise of the “classical” theories of propaganda, starting with an historical exposé of the concept, which traces its roots and trajectory through the field of academic analysis. Propaganda is then discussed in relation to other adjacent concepts such as soft power, public diplomacy, nation branding, fake news, and so on. In a third section, the concept of propaganda is discussed in relation to the present datafied world, marked by various forms of crises – of democracy and of the environment, for example. In the last section, the articles included in this themed issue are presented and related to the preceding historical and conceptual discussion.
6

Butyrina, Maria, Zoryana Haladzhun, and Lilia Temchenko. "THE CONCEPT OF HATE SPEECH IN THE PROPAGANDA DISCOURSE OF THE AGGRESSOR COUNTRY." Bulletin of Lviv Polytechnic National University: journalism 1, no. 7 (2024): 59–71. http://dx.doi.org/10.23939/sjs2024.01.059.

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The article attempts to catalog the key markers of hate speech used in the propaganda narratives of the aggressor country to create an image of the enemy. The article analyzes an array of propaganda material produced by the Russian Telegram channel «SlezhuZa». The most frequent and significant concepts for the propaganda ecosystem of the Russian Federation are identified: «Ukrainianism», «Russophobia», «decaying West», and «Anti-Russia project». The extra-linguistic circumstances of the origin of each concept are characterized; the etymological layer of each concept is revealed to expose its primary meaning; the polar components of the concepts are established through the explanation of lexemes with associative links, mythologemes, culture, and ideologemes. The linguistic picture of the world based on a particular concept is reconstructed. The historical manifestations of concepts that ensure their influence through the diachrony of «visions» of the Russian Federation are understood. The effect of the information bubble, into which the recipients of the Russian network channel «SlezhuZa» fall, is problematized, given the transboundary nature of the Telegram environment and the lack of development of media critical thinking among Ukrainian users. It is noted that hate speech, instrumentally used in hybrid influences, inspired aggression against our country and is now used to legitimize military actions. It is concluded that propaganda campaigns that unfold around precedentsetting narratives exploit the binary opposition of Us/Them, which keeps the image of the enemy in the focus of public attention. It is indicated that the lexical expansion of hate speech occurs through the creation of neologisms and occasionalisms. It is found that the peripheral meanings of the considered concepts are situational in nature of application, have a high level of associativity and allusiveness to the historical past.
7

Šahinpašić, Asim, and Amer Džihana. "Public diplomacy, propaganda and communication management." MAP Education and Humanities 1, no. 2 (November 5, 2021): 7–19. http://dx.doi.org/10.53880/2744-2373.2021.1.2.7.

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In this paper we analyze the concept of public diplomacy in relation to the ideas of traditional diplomacy and propaganda, and examine the meaning of this notion in the context of the application of the concepts of soft, hard, and smart power of states. Also, the management of the communication process within the activities of public diplomacy is analyzed, as well as the issue of the relationship between the media and other communication channels and public diplomacy in the new digital communication ecosystem. Public diplomacy is rapidly turning to online communication channels and tools to reach the public in foreign countries. It is increasingly recognized that traditional methods and techniques of communicating with the public are losing importance and that the successful conduct of diplomatic activities increasingly implies direct interaction with target groups. This opens a new chapter in the development of the concept of public diplomacy, and the issues of interactivity and dialogue with new target groups is becoming increasingly important.
8

Viytovych, Tetyana, and Nataliya Bilovska. "The Russian Strategy of Concept Substitution in Facebook and Telegram economic content. Example of the Russian–Ukrainian War in the Period 2014–2023." Horyzonty Polityki 15, no. 51 (June 30, 2024): 161–79. http://dx.doi.org/10.35765/hp.2499.

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RESEARCH OBJECTIVE: To analyze manipulative pro-Russian materials on social networks during the war that apply the “replacement of concepts” method. THE RESEARCH PROBLEMS AND METHODS: The main tasks are the timely detection and counteraction of Russian propaganda, which uses disinformation technologies in the information war against Ukraine; the use of visualization to disprove falsehoods, and determination of the use of the “replacement of concepts” method on social networks. The research methodology used on the Russian tactics of concept substitution on social platforms can be characterized as a synthesis of techniques that should be justified by the interchangeability of traditional objects of media research: author (initiator) – message – intermediary (mediator) – receiver. This research aims to synthesize and combine monitoring methods, content analysis, and comparative analysis. THE PROCESS OF ARGUMENTATION: Several publications were selected. Some contained inaccurate information, while others contained accurate, factual information. As a result of comparing these materials, disinformation was refuted, and the importance of timely detection of the “concept substitution” technique used by pro-Russian channels in the Ukrainian information space was described. RESEARCH RESULTS: The study showed that Russian propaganda often uses concept substitution on Facebook and Telegram. This made it possible to explain how the most common tactics, technologies, and tools of concept substitution work and to fight against their spread. CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: In Russia’s war against Ukraine, Kremlin propaganda tries to alter linguistic reality by “suppressing” certain words. Words emphasizing the fact of war and its negative consequences have been banned in Russian media and social networks.
9

Sidorov, Viktor A. "Communicative Aggressions and Negative Concepts of Propaganda." Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya, no. 66 (August 1, 2020): 318–31. http://dx.doi.org/10.17223/19986645/66/18.

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10

Alves, Fábio Carlos Rodrigues, and Dulce Consuelo Andreatta Whitaker. "Análise de uma propaganda histórica à luz dos conceitos da cultura e da ideologia / Analysis of a historical propaganda in the light of the concepts of culture and ideology." Profanações 5, no. 1 (July 18, 2018): 39. http://dx.doi.org/10.24302/prof.v5i1.1268.

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Análise da propaganda vencedora do Leão de Prata em Cannes de 1973, sob o enfoque do binômio Cultura e Ideologia.AbstractAnalysis of the winning propaganda of the Silver Lion in Cannes of 1973, under the focus of the binomial Culture and Ideology.
11

Lebedeva, A. K. "About Some Peculiarities of the Forensic Linguistic Examination in Cases of Drug Propaganda on the Platform Youtube." Courier of Kutafin Moscow State Law University (MSAL)), no. 2 (May 9, 2022): 124–32. http://dx.doi.org/10.17803/2311-5998.2022.90.2.124-132.

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The article deals with some problems of the forensic linguistic examination in cases of drug propaganda, we analyze platform YouTube as an example. Problems with the traffic of narcotics link with the propaganda of narcotic, it has a certain influence on these figures, both among adults and among minors. The article highlights the problem of defining the concept of «propaganda», examines the discrepancy between the legislative formulation of the concept of «propaganda of narcotic drugs» and the concept of «propaganda» in the linguistic sense.
12

Hrebeniuk, Alla. "Anti-ukrainian propaganda: typical features and concept." Naukovì pracì Nacìonalʹnoï bìblìoteki Ukraïni ìmenì V Ì Vernadsʹkogo, no. 62 (November 2, 2021): 42–52. http://dx.doi.org/10.15407/np.62.042.

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13

Hrebeniuk, Alla. "Anti-Ukrainian Propaganda: Typical Features and Concept." Naukovì pracì Nacìonalʹnoï bìblìoteki Ukraïni ìmenì V Ì Vernadsʹkogo, no. 61 (June 23, 2021): 128–39. http://dx.doi.org/10.15407/np.61.128.

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14

Puri Kurniasih and Bambang Sunarto. "Verstehen, Analytic, and Logic in “Blindfold” Film by Garin Nugroho." IICACS : International and Interdisciplinary Conference on Arts Creation and Studies 2 (April 6, 2020): 96–105. http://dx.doi.org/10.33153/iicacs.v2i1.22.

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The film is one form of propaganda. The focus of this research is “Blindfold” Film by Garin Nugroho. This film aimed as anti-violent and anti-radicalism propaganda. The film tells about the radicals who indoctrinate to form a new country. There are three characters with different backgrounds that provide a variety of stories, but apparently with the same goal, which is to find a way out. This study aims to describe the problems raised in this film in the philosophy of language paradigm. This study uses a qualitative approach with three methods: verstehen, language analytics, and logic. The verstehen method serves as a tool to readily understand radical concepts as alternative characters; jihad, in this case, becomes possible as a solution. The concept of hijrah analytically does not qualify as a hijrah. Logically, the reason for the formation of NII and the concept of Ulil Amri showed a thought fallacy. Thus, the results of studies on radicalism in this film illustrate empty hopes.
15

Rosi, Bahrur. "INTERNALISASI KONSEP UMMATAN WASATHAN DENGAN PENDEKATAN DAKWAH KULTURAL." Ulumuna: Jurnal Studi Keislaman 5, no. 1 (June 10, 2019): 93–109. http://dx.doi.org/10.36420/ju.v5i1.3641.

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Internalization of the concept of Ummatan Wasathan with a cultural da'wah approach is a study of how to popularize the values ​​of wasathiyah through a propaganda approach that is culturally crossed. This paper discusses the theory of internalization, the concept of cultural da'wah, the concept of ummatan wasathan in an interdisciplinary manner to enrich insights about the concepts in a comprehensive manner. This paper produces a finding that the internalization of the concept of ummatan wasathan with a cultural da'wah approach has relevance as a study that puts forward the values ​​of persuasion in its application. This paper combines two discussions that have a conceptual closeness as a scientific study to enrich the depth of the discussion.
16

Menegassi, Renilson José, and Rosilene da Silva de M. Cavalcanti. "Conceitos axiológicos Bakhtinianos em propaganda impressa." Alfa : Revista de Linguística (São José do Rio Preto) 57, no. 2 (2013): 433–49. http://dx.doi.org/10.1590/s1981-57942013000200005.

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Este artigo aborda os aspectos axiológicos presentes nos conceitos de extraverbal, julgamento de valor e entoação, discutidos pelo Círculo de Bakhtin, apresentados especificamente, por escolha, em Volochinov e Bakhtin (1926), Bakhtin e Volochinov (2006) e Bakhtin (2003). Também relaciona esses conceitos com os estudos realizados por pesquisadores como Geraldi (1997), Clark e Holquist (1998), Souza (2002), Tezza (2003), Morson e Emerson (2008), Faraco (2009) e Sobral (2009), buscando refletir como são apresentados em enunciados concretos utilizados em situações comunicativas sociais. Além disso, o texto exemplifica esses conceitos ao realizar a leitura de uma propaganda produzida para a mídia impressa, demonstrando os possíveis e diferentes sentidos obtidos na leitura.
17

Forest, James J. F. "Political Warfare and Propaganda: Political Warfare and Propaganda: An Introduction." Journal of Advanced Military Studies 12, no. 1 (April 30, 2021): 13–33. http://dx.doi.org/10.21140/mcuj.20211201001.

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The digital age has greatly expanded the terrain and opportunities for a range of foreign influence efforts. A growing number of countries have invested significantly in their capabilities to disseminate online propaganda and disinformation worldwide, while simultaneously establishing information dominance at home. This introductory essay provides a brief examination of terms, concepts, and examples of these efforts and concludes by reviewing how the articles of this issue of the Journal of Advanced Military Studies contribute to our understanding of political warfare and propaganda.
18

Vakhabov, Mansur Tuychiyevich, Shakhodat Berdanovna Vakhabova, and Jamila Badridinova Sayfuddinova. "Philosophical analysis of the concepts of propaganda and agitation." ASIAN JOURNAL OF MULTIDIMENSIONAL RESEARCH 10, no. 4 (2021): 658–65. http://dx.doi.org/10.5958/2278-4853.2021.00296.2.

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19

SEVİNDİ, Koray. "CONCEPTS AND CATEGORIES USED IN SOVIET PROPAGANDA ANIMATED FILMS." Avrasya Uluslararası Araştırmalar Dergisi 9, no. 27 (June 16, 2021): 250–71. http://dx.doi.org/10.33692/avrasyad.950967.

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20

Manzoor, Samia, Aasima Safdar, and Beenish Zaheen. "Propaganda Revisited: Understanding Propaganda in the Contemporary Communication Oriented World." Global Regional Review IV, no. III (September 30, 2019): 317–24. http://dx.doi.org/10.31703/grr.2019(iv-iii).36.

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Propaganda had always remained a very important tool to influence others. Many researchers had worked and synthesized the concept of propaganda. But there was still a lot to be done as the contemporary propaganda industries had given this phenomenon a very subtle structure. This particular research study aimed to analyze the propaganda definitions set forth by various propaganda researchers to develop a comprehensive definition of the concept. For this purpose definitions provided by thirty different propaganda scholars had been analyzed to identify various elements of propaganda. Fourteen most frequently occurring elements were identified. On the basis of these elements, a comprehensive definition of propaganda was constructed to enhance the propaganda literature of Pakistan, which was the target of international propaganda from last couple of decades. This research paper would open new horizons for Pakistani researchers in the field of propaganda.
21

Bondarenko, I. "СОЦІАЛЬНОКОМУНІКАЦІЙНА КОНЦЕПЦІЯ ПРОПАГАНДИ ФАШИЗМУ С. ЧАХОТІНА: ПРОЄКЦІЯ НА «РАШИЗМ»". State and Regions. Series: Social Communications, № 4(52) (2 березня 2023): 90. http://dx.doi.org/10.32840/cpu2219-8741/2022.4(52).13.

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<p><strong><em>The purpose</em></strong><em> of the article is the analysis and representation of the unexplored scientific heritage of S. Chakhotin, in particular, the concept of the psychological impact of political propaganda.</em></p><p><strong><em>Research methodology.</em></strong> <em>In the process of studying the model of the psychological impact of political propaganda, the methods of analysis and synthesis were applied – to mark and differentiate the basic concepts of the communication process; the Grounded theory methodology made it possible to collect and analyze factual material to determine the social and communication specifics of S.</em><em> </em><em>Chakhotin’s theory; the social engineering approach made it possible to determine the technological resource of communication technologies.</em></p><p><strong><em>The results.</em></strong><em> S. Chakhotin distinguished two forms of political propaganda – «rational propaganda» or «scientific propaganda», based on the intelligent use of information resources, and «retroactive» or «violent» propaganda that uses the mechanism of total aggression. At the same time, the techniques of effective political propaganda in both the first and second cases are identical. The communication basis of this technology has a pyramidal structure: the basis is a philosophical teaching (for example, Marxism), the next concept is a political program, then a slogan, and the top of the pyramid is a graphic symbol. The researcher made interesting comments about the technology of promoting graphic symbols among the masses.</em></p><p><strong><em>Novelty.</em></strong><em> The article presents an unexplored concept of the psychological impact of political propaganda on the masses of S. Chakhotin; theoretical aspects of teaching are superimposed on modes of Russian propaganda.</em></p><p><strong><em>Practical importance.</em></strong><em> The results of the article can be used in the educational process of a higher school, as well as in the reconstruction of the historical foundations of the development of the science of social communications. </em></p><p><strong><em>Key words:</em></strong><em> influence, masses, narrative, crowd, symbol, social engineering, propaganda, advertising.</em></p>
22

SAMCHYNSKA, O., та V. FURASHEV. "Information violence, information мanipulation and propaganda: concepts, features and relationships". INFORMATION AND LAW, № 1(36) (11 березня 2021): 55–65. http://dx.doi.org/10.37750/2616-6798.2021.1(36).238183.

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23

Malysheva, Elena, and Olga Rogaleva. "Russian Political Propaganda Media Discourse: Definition of the Concept, Structure and Boundaries, Characteristics of Subjects." Theoretical and Practical Issues of Journalism 12, no. 3 (September 30, 2023): 544–61. http://dx.doi.org/10.17150/2308-6203.2023.12(3).544-561.

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The relevance of this article is due to the practice of broadcasting ideas about the basic political and ideological constants of the state and power, which is widespread in modern Russian political propaganda media discourse. The article presents an overview of the research on propaganda, political propaganda, its properties, methods. The study revealed the theoretical heterogeneity of the concept of "political propaganda", general signs and patterns of this phenomenon. The research task is to summarize the results of the scientific discussion, offer our own definition of the political propaganda discourse of the mass media and describe its structure. The author developed the definition of the political propaganda discourse of the mass media. In modern Russian mass media, there is a clear polarization of the discourse under study: it seems possible to single out state and opposition subdiscourses, or varieties, of political propaganda media discourse. The article presents an analysis of the field structure of the Russian political propaganda discourse using the example of the characteristics of the subjective and genre-format organization of one of its varieties — the state political propaganda media discourse. The authors carried out zoning and systematization of the media activities of the subjects of the state propaganda media discourse. The study found that the role of "pivot", core texts for this variety is played by texts created by the subjects of political communication and broadcast in the media. The totality of multi-genre and multi-format media products of professional journalists and representatives of the cultural elite of Russia, distributed through various media channels, constitutes the near-core zone of this discourse. On the periphery media texts are created by non-professional journalists and users. The content-thematic principle becomes unifying for the political propaganda discourse of mass media: it is a single ideological system with a characteristic set of concepts, values, and assessments. The article outlines the vectors for further study of this phenomenon.
24

Sokolova, Arina Vadimovna. "Conceptualization of information warfare in the context of the development of modern social networks." Политика и Общество, no. 2 (February 2024): 1–12. http://dx.doi.org/10.7256/2454-0684.2024.2.69815.

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In this paper, the author examines the main theoretical directions in the study of information wars as a phenomenon of the modern political process in the world. Much attention is paid to the analysis of domestic approaches to determining the components of information wars, their goal-setting and mechanisms. Separately, the paper examines the phenomenon of social networks as the most important component of information warfare. The relevance of the research topic is determined by the increasing use of political propaganda in today's informational and increasingly digitalised world. The paper operationalises the concepts of "information warfare" and "political propaganda", studies technologies and methods of political influence, factors and stages of development of political propaganda, and describes the role of social networks as tools of political propaganda. As a result of the conducted research, the close relationship between social networks and information warfare technologies was confirmed. This is facilitated by the following factors: a large number of users, lack of control over the virtual space, imitation of real communication by virtual. The study conceptualised the main concepts in the works of Russian scholars to analyse the use of social networking technologies in political propaganda and information warfare. The relevance of the research topic is determined by the the fact that in the modern information and increasingly digitalizing world. The paper operationalizes the concepts of "information warfare" and "political propaganda", examines technologies and methods of political influence, factors and stages of development of political propaganda, and describes the role of social networks as tools of political propaganda. &#8195;
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Bajomi-Lázár, Péter, and Dorka Horváth. "The continued relevance of the concept of propaganda: Propaganda as ritual in contemporary Hungary." Global Media and Communication 9, no. 3 (October 10, 2013): 219–37. http://dx.doi.org/10.1177/1742766513504174.

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Сергей Петрович, Поцелуев, Гаас Алан Александрович, and Летуновский Александр Александрович. "SEMANTIC WAR IN THE SPACE OF A KEY SYMBOL: TOWARDS THE THEORY OF AN ACTUAL PHENOMENON." STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES 1, no. 2 (June 29, 2022): 194–200. http://dx.doi.org/10.22394/2079-1690-2022-1-2-194-200.

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The purpose of the article is to clarify the concept of semantic war as a special kind of symbolic politics, which should not be confused with the broader concept of propaganda (information) wars. Placing semantic wars on the lower levels of cognitive legitimation of power (according to the typology of P. Berger and T. Luckmann), the authors interpret them as a kind of semantic struggle waged in the space of the same key symbol (concept) (H. Lasswell). The article emphasizes that the main cognitive strategy of the semantic war is the management of polysemy/multivaluedness of the key concepts of public discourse, because of which the interpretation of the concept desired by a given political actor is «naturalized» as part of common sense. The authors point out that semantic wars are conducted both for separate lexical concepts and for conceptual metaphors. This thesis is illustrated in the article by the experience of studying the concept of «the West» in the discourse of the German parliamentary debates, as well as by the interpretation of the metaphor «the third world war without powder smoke» in the Chinese blogosphere during the COVID-19 pandemic.
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Monika, Jessi. "Analysis of United States Propaganda Against North Korea Through The Film The Interview." International Journal on Social Science, Economics and Art 11, no. 1 (May 1, 2021): 33–45. http://dx.doi.org/10.35335/ijosea.v10i1.4.

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This research tried to describe the propaganda made by United States against North Korea through a movie entitled The Interview. The movie Interview. The movue despict how the communist state of North Korea is very closed and anti to foreign countries eventually want to do an interview with the president of North Korea. In the film The Interview United States producing films on large-General for the state of North Korea, where the United States and North Korea opposites in many ways, both in terms of economics, ideology, and the perception of the public, even in the use of nuclear weapons. The theory used in this research is to analyze the theory of discourse analysis Norman Fairclough, to understand the views of experts on the analysis of discourse, the concept of propaganda techniques according to the experts to understand the propaganda. By using interviews with respondents drawn by profession, this study uses analysis of the interview, the general condition of the two countries, critical discourse analysis, and examined the scene and its relevance to theories and concepts used. The overall results were obtained that the film is a propaganda film The Interview United States against North Korea, one of the film's release purpose is to divert North Korea at the same time prevent North Korea did not attack the United States with nuclear weapons.
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BUKINA, A. V. "Pragmatic Potential of Key Concepts in American Multimodal Propaganda Discourse." Вестник Московского государственного лингвистического университета. Гуманитарные науки, no. 8 (2022): 15–21. http://dx.doi.org/10.52070/2542-2197_2022_8_863_15.

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Rybalka, Oleksandra. "THE CONCEPT GUERRA IN SPANISH INTERNET DISCOURSE." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 43 (2023): 100–108. http://dx.doi.org/10.17721/2663-6530.2023.43.09.

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The article is devoted to the study of lexical means through which the concepts are verbalized. The author gives a definition of such terms as “concept” and “conceptual sphere” with an emphasis on their complex structure providing those that are most relevant in the research. It was determined that the lexical and semantic as well as nominative fields of concepts are in the constant process of expansion, which is facilitated by the Internet discourse. The last mentioned is characterized by immediate transmission of current events, thus it enables the verbalization of concepts which are of considerable interest to the members of the community in a certain period of time. It was shown that in mass media discourse new concepts are constantly appearing, but also the existing ones are acquiring new meanings and connotations. Proceeding from the fact that the language can serve to create manipulative, untrue and propaganda information, it was determined that the study of the concept “war” is particularly relevant. The article considers the lexical means, by which the actualization of the concept GUERRA takes place in mass-media discourse, which include the lexeme “guerra” itself and its use with attributive adjectives as well as the synonyms of the lexeme “guerra”. The both above mentioned are also used with the verbs that have different semantic features. Personal contribution made by the author: in the process of researching the lexical means of realization of the concept GUERRA in the texts of Spanish online newspaper El Español the frame structure was created. The frame illustrates the actualization of the concept and highlights the connection of the concept GUERRA with the concept CRIMEN.
30

Medvedeva, A. S. "The Legal, Explanatory, and Expert Aspects of the Concepts Utilized By Lawmakers in Enacting the Prohibition of LGBT Propaganda." Siberian Law Review 21, no. 2 (June 20, 2024): 251–62. http://dx.doi.org/10.19073/2658-7602-2024-21-2-251-262.

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The article analyzes new concepts introduced by Federal Law No. 478-FZ of December 5, 2022, such as propaganda of non-traditional sexual preferences, pedophilia and gender reassignment. The aim is to comprehend the significance of the mentioned categories and their potential ramifications on law enforcement practices and forensic activities. The meaning of these terms is primarily considered based on the sociocultural context. The assessment of the level of traditionalism regarding sexual preferences and gender-fluid behavior is conducted uniquely within specific societies, governed by their respective rules and norms. It is noted that the international and Russian societies hold qualitatively distinct attitudes toward these phenomena. Special attention is paid to the analysis of propaganda of the phenomena under consideration. It is noted that in Russian society, propaganda is not always correctly interpreted; often it is replaced by the categories of 'justification' and 'call to action,' which have different meanings. In particular, the category "pedophilia propaganda" is considered, the contradictory nature of the result of the joint use of these nominations is emphasized: if pedophilia is understood as a disorder of sexual preference, its propaganda is impossible. Based on this logical discrepancy, a conclusion is made about the possible need to amend criminal, criminal procedure and penal enforcement legislation. The author presents definitions for the three terms under discussion. Regarding the propaganda of non-traditional sexual preferences, pedophilia, and gender reassignment, the article's author proposes understanding it as the persuasion of the general audience in the validity and necessity of embracing corresponding ideologies. The potential for forensic expert engagement in detecting distinctive markers of propaganda related to the discussed phenomena is outlined. A three-stage algorithm for expert analysis is suggested: identifying the central theme of contentious content, discerning the author's stance and inclination towards shaping the audience's receptiveness to the declared viewpoint. The overarching conclusion is drawn that the enactment of laws prohibiting LGBT propaganda necessitates continued collaborative efforts among a diverse range of specialists. These efforts should be directed towards establishing a shared understanding of the new terms, addressing clinical, diagnostic, and legal challenges, and developing methodological frameworks to support law enforcement and expert activities.
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Tesei, Tommaso. "Heraclius’ War Propaganda and the Qurʾān’s Promise of Reward for Dying in Battle". Studia Islamica 114, № 2 (8 серпня 2019): 219–47. http://dx.doi.org/10.1163/19585705-12341397.

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AbstractIn this article I compare the Qurʾānic promise of reward for those who die in battle with similar concepts found in contemporaneous Byzantine military circles, and specifically, the idea promoted by emperor Heraclius (r. 610-641 CE) that soldiers might obtain the “crown of martyrdom” for dying on the battlefield. This idea has almost no antecedent in late antique society. Previously the martyr had been a passive figure slain by an unfaithful enemy, rather than a soldier engaged in a fight to impose (or to avenge) the true faith. Heraclius’ understanding of military martyrdom was arguably a revolutionary innovation. Since no attempt was made to either canonize or popularize on a large scale this point of Heraclius’ propaganda, the concept of military martyrdom must have been limited to the narrow circle of persons who were actively involved in military activities. For this reason, it is surprising that very similar concepts occur in the Qurʾān – that was composed in the very same historical period. The question that I will ask is whether the ideas expressed in the Qurʾān have any relationship to those promoted by imperial propagandists and, if so, the channel or channels through which this transmission took place.
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Gooding-Williams, Robert. "Beauty as Propaganda." Philosophical Topics 49, no. 1 (2021): 13–33. http://dx.doi.org/10.5840/philtopics20214912.

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This paper considers W.E.B. Du Bois’s short story, “Jesus Christ in Texas,” in the perspective of his analysis of the concept of beauty in Darkwater (1920); his exposition of the idea that “all art is propaganda” in “Criteria of Negro Art” (1926); and his moral psychology of white supremacy. On my account, Du Bois holds that beautiful art can help to undermine white supremacy by using representations of moral goodness to expand the white supremacist’s ethical horizons. To defend this thesis, he relies on an image of “the cross and the lynching tree” to revise imagery that he draws from Albrecht Dürer’s 1504 painting, “The Adoration of Kings.”
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Guedes, Suelen Miyuki Alves, and Maria Ataide Malcher. "Publicidade e Propaganda: história, conceitos e trajetória de ensino." Research, Society and Development 10, no. 15 (November 24, 2021): e196101522636. http://dx.doi.org/10.33448/rsd-v10i15.22636.

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O ensino de graduação em Comunicação Social – Habilitação em Publicidade e Propaganda no Brasil surgiu na segunda metade do século XX, a partir de demandas estabelecidas principalmente pelo mercado midiático. Nesse contexto, realizamos reflexões sobre a história, os conceitos e os caminhos da Publicidade e da Propaganda no Brasil, assim como sua trajetória no Ensino Superior, para entender a formação na área. A partir dessa contextualização, esse trabalho tem como objetivos estudar e entender as dinâmicas que envolvem a constituição da Publicidade e Propaganda no país e como esse processo gerou/gera reflexos no ensino e na formação dos estudantes dessa área. O estudo foi realizado por meio de pesquisa bibliográfica e documental, a partir de uma abordagem qualitativa. Dentre as principais discussões empreendidas está a reflexão sobre a separação ainda presente entre as dimensões teórica e prática na Comunicação e como essa divisão tem relação direta na formação em Publicidade e Propaganda. Todas essas questões têm implicações no ensino, cujo direcionamento acaba seguindo rumos predominantemente mercadológicos, muitas vezes até instrumentais, por conta de toda a relação histórica, financeira e cultural com o mercado.
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Faingersh, Alisa. "Confronting Propaganda." Canadian Journal for the Academic Mind 1, no. 1 (November 7, 2023): 151–66. http://dx.doi.org/10.25071/2817-5344/57.

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Education is facing a critical threat as those in positions of authority utilize propaganda to advance and promote an exclusionary worldview that serves their own interests. This essay focuses on one such misinformation campaign, which seeks to limit the rights of transgender individuals, including their very existence—a cause championed by right-wing politicians. The paper investigates how the American educational system fuels discrimination towards marginalized bodies, particularly transgender people, and suggests performative pedagogy as a strategy to counteract this oppression. The essay begins by examining how the concept of performative pedagogy is used in contemporary drag shows and how deeply ingrained the idea of white supremacy is in transgender oppression. Through case studies, the paper shows how performative pedagogy serves as a powerful counter to the fundamental ideology of hatred. It explains how, through performative pedagogy, marginalized voices can be strengthened and serve as an effective communication tool for influencing society’s future by expressing what cannot be spoken through actions. This study argues that equipping today’s children with performative pedagogy enables them to withstand the challenges that they may face and helps them become more resilient in the face of difficulties. It draws attention to the fundamental responsibility of educators to teach for the benefit of society and to provide students with the skills necessary to face and overcome the challenges that will be used against them. Through the embracement of performative pedagogy, contemporary society can raise and foster a generation that actively opposes the oppressive forces that are reinforced and perpetuated by those in power.
35

Glazkova, Marina M., and Varvara S. Vukolova. "Functionality of the dynamics of the concepts’ content of STILLNESS, SILENCE, and PRATE in a literary text (based on the novel “Abode” by Zakhar Prilepin)." Neophilology, no. 23 (2020): 483–95. http://dx.doi.org/10.20310/2587-6953-2020-6-23-483-495.

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The work is created at the intersection of two sciences – literary studies and cognitive linguistics. We pose the urgent problem of artistic meaning of dynamism of the concepts' content of STILLNESS, SILENCE, and PRATE in Zakhar Prilepin’s novel “Abode”. We substantiate the conclusion that historical and author’s interpretations of the named concepts are used to express the author’s consciousness that the semantic content of the studied concepts STILLNESS, SI-LENCE, and PRATE serves in Zakhar Prilepin’s novel as an artistic and aesthetic justification of the spiritual crisis causes in Russian society at the beginning of the 20th century. The writer, de-monstrating the crowding out of the original Gospel concept content of STILLNESS (achieving holiness), as well as the emergence of additional interpretations of it, which are formed in the text of Prilepin's work based on peripheral meanings in the author's interpretation of the concepts of SILENCE (limitation of mind) and PRATE (ideological propaganda), confirms the main idea of the novel “Abode”, which speaks of the destructiveness for Russia of the rejection of the Orthodox ideal in the post-revolutionary period.
36

Caprice, R. O. "PR AND PROPAGANDA IN THE POST-SOVIET SPACE: PROBLEMS OF INFORMATION POLICY DEVELOPMENT." International and Political Studies, no. 35 (November 10, 2022): 213–30. http://dx.doi.org/10.18524/2707-5206.2022.35.260422.

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The article discusses the main approaches to establishing the difference between the concepts of public relations and propaganda. A reconstruction of the development of the sphere of public relations in Western political culture has been made. The features of the development of the sphere of public relations in the countries of the post-Soviet space are determined. It has been established that the concept of public relations, until recently little known and unusual for the former Soviet political culture and mentality, has literally burst into our lives in recent years. This concept has become fashionable, has become a real hallmark of new times. The entire civilized world has not only become accustomed to it, but has also turned public relations into an effectively working science and art of achieving mutual understanding and agreement between various subjects of civil society life. But because of its “fashionableness”, the concept of “public relations” is often used in place and out of place, often putting a perverted meaning into it. Sometimes a superficial approach to this area of ​​activity is contrary to the principles of social responsibility of civil society institutions, in fact pushing to treat the public as an object of deception, manipulation solely in the selfish interests of subjects whose favorable (or unfavorable) image is created at any cost. The institutionalization of a civilized professional system of public relations in the post-Soviet space is making its way through many objective and subjective obstacles. The content of obstructing factors of an objective and subjective nature is always concretely historical. A weighty historical factor in this process is the legacy of the influence of the propaganda machine of the past.
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Talishinsky, Elvin. "Information and psychological warfare in the context of the war between Azerbaijan and Armenia." Eminak, no. 4(44) (January 13, 2024): 231–47. http://dx.doi.org/10.33782/eminak2023.4(44).684.

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The purpose of the paper is to highlight the development of information-psychological warfare, its history, concepts, technologies and methods, which are one of the most important areas of work in the field of international relations. The concept of ‘information warfare’ has concentrated a number of phenomena from the sphere of mass communications and during the 20th century was called various terms, such as ‘disinformation’, ‘propaganda’, ‘psychological warfare’, ‘psychological operations’. Within the scope of the study, the importance of psychological warfare in today’s context has been examined using the example of Azerbaijan and Armenia. It has been emphasized how Armenia effectively employed psychological warfare tactics and propaganda to gain an advantageous position in the late 20th century. In the early 21st century, the significance of Azerbaijan gaining a superior position in psychological warfare and using propaganda effectively has been discussed. Additionally, the article delves into the importance of using white propaganda during psychological warfare and the drawbacks of black propaganda within the context of the psychological warfare between Azerbaijan and Armenia. The novelty of the paper lies in a comprehensive analysis of information and psychological warfare and operations in the context of the Azerbaijan-Armenian conflict. Conclusions. In the 20th century information and psychological warfare and operations became part of the military policy of states. Now, due to the current situation on the world stage, the methods and means of conducting information warfare are changing and every year they are reaching a higher level. It can also be stated that in the 21st century, information wars have become more widespread. In summary, the historical context and evolution of information warfare demonstrate its enduring significance as a tool for states to achieve their strategic and political goals. As technology and global politics continue to evolve, information warfare is likely to remain a key component of statecraft and international relations.
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Ciurel, Daniel. "DIGITAL ADVERTISING AS MEMETIC PROPAGANDA." Professional Communication and Translation Studies 14 (2021): 24–30. http://dx.doi.org/10.59168/tnmg5819.

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This paper aims to show the link between rhetoric and memes in advertising discourse. Digital advertising uses memes as availability cascade tools for commercial propaganda. In contemporary economies of attention, it is critical to capture the interest of consumers and memes can help. Memes are cultural units that are passed on to another person or group. Memes have become extremely valuable assets for brands, since they have built-in audiences that recognize and resonate with them. Not only memes can serve as rhetorical loci: repositories of largely shared ideas and beliefs, but also, they can be used as genuine rhetorical concepts.
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Toguzaeva, E. N. "Propaganda as a General Scientific Category." Pravo istoriya i sovremennost 6, no. 1 (2022): 024–34. http://dx.doi.org/10.17277/pravo.2022.01.pp.024-034.

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The analysis of the formation and development of “propaganda” in humanities, according to the results of which the author emphasizes the complex interdisciplinary content of the concept of “propaganda”, highlights its general scientific universal features. Certain aspects of propaganda acquire specificity in various humanities, taking into account their subject area of knowledge, acquire importance for jurisprudence. This clearly indicates the universal significance of propaganda, which is extremely important for the formation of its categorical status in jurisprudence. It was in the humanities, where the formation and disclosure of the definition of “propaganda” took place the main signs of propaganda as a scientific category were laid.
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JABAROV, Jahandar. "SİYASİ PROPAQANDA TEXNOLOGİYALARI." Number 17,2021, Number 17,2021 (June 25, 2021): 94–104. http://dx.doi.org/10.30546/2616-4418.17.2021.94.

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The article, which studies the technologies of political propaganda, analyzes the concept of propaganda in two areas: 1. as a special political technology 2. as a scientific and theoretical study of the political technology. The article also discusses the conceptual basis of political propaganda and analyzes the literature on the subject. The article which talks about the history of propaganda discusses three types of political propaganda (white, gray and black) and analyzes these types of propaganda separately. The article also analyzes political propaganda technologies such as Argumentum ad hominem, Big lie, Demonizing the enemy and how the Armenian side used big lie technology in the 44-day peace-obliging operations that ended in a great victory for the Azerbaijani army. Keywords: Big lie, manipulation, technology, type, political propaganda.
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Porča, Dženan. "Propaganda u službi manipulativnog komuniciranja / Propaganda in the Service of Manipulative Communication." Journal of the Faculty of Philosophy in Sarajevo / Radovi Filozofskog fakulteta u Sarajevu, ISSN 2303-6990 on-line, no. 25 (December 23, 2022): 315–26. http://dx.doi.org/10.46352/23036990.2022.315.

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This paper focuses on propaganda as a form of one-sided, manipulative communication. We are exposed to various types of manipulation every day. Given that every form of manipulation involves some kind of interest, it is necessary then to tackle the very core of the issue i.e., to clarify the ways in which propaganda works to implicitly reach predetermined and desirable goals. Propaganda, as one of the communicative aspects of manipulation, has got an extremely complex content value and therefore the strongest influence on communication. It is important to note that communication as a category related to propaganda is, as such, mostly considered at the level of social groups, communities and the public. Propaganda communication, therefore, affects public opinion and can change the very course of communication. This paper aims to describe the relationship between propaganda and communication first, while correlating them to some other, similar concepts, such as informing. Further in the paper, we focus on the idea of propaganda as a planned and organized form of manipulation. In the final part, propaganda is considered within a broader framework of communication.
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Drabiuk, S. "Propaganda and its types. Ways to counter propaganda." Analytical and Comparative Jurisprudence, no. 1 (July 2, 2022): 153–57. http://dx.doi.org/10.24144/2788-6018.2022.01.28.

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This article is devoted to the problem of propaganda in the today’s world. The relevance of the research topic is due to the fact that information has a significant impact on the public consciousness, and it can be used as a mean of destabilization or manipulation of society. We see that the information war is part of russia's war against Ukraine. Therefore, the study of the concept and means of combating it is a very important and necessary step. The article defines the meaning of the term "propaganda", highlights the characteristics of this phenomenon. Based on the analysis of legal doctrine, it is determined how to distinguish propaganda from the usual exchange of ideas and information. Was proposed a classification of propaganda, based on different criterias: depending on its direction; depending on the field of distribution; depending on the degree of reliability of the information and depending on the stage of dissemination of propaganda. As the problem of propaganda is particularly acute today, it becomes clear that the mechanisms for combating this negative phenomenon need to be further improved. In the form of abstracts, several ideas were proposed to identify and recognize propaganda, fake news and misinformation at an early stage. Putting these ideas into practice, in our opinion, would prevent the tragic and devastating consequences that, as history shows, the influence of propaganda leads to. It was also investigated what measures to combat the destructive influence of propaganda are used in Ukraine today, what tools the government uses to counter the disinformation campaign of russia aimed at destabilizing Ukrainian society in the language of war. Were explained the phenomenon of counter-propaganda and its main features. Based on the above, we summarized the results of the study and identified a range of issues that still require further research.
43

Makarenko, V. "Russian State Mind from the Point of View of the Osman-Russian Imperial Comparative Studies." Problems of World History, no. 3 (May 16, 2017): 30–51. http://dx.doi.org/10.46869/2707-6776-2017-3-2.

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To adequately formulate the problem of the empire in history and in modern Russia, a distance is required in relation to concepts that are developed by representatives of official science and propaganda within Russia and by Russian scientists outside the country. The concept of distance allows to master the theoretical space of the solid work of Dominic Lieven in the context of modern Russian transformations with simultaneous distancing from political conjuncture and intellectual and political fashions. These refinements make it possible to introduce the necessary concretization into the concept of D. Lieven and to determine the agenda of the discussion on the problem of Russian state mind in the context of the Ottoman-Russian comparative studies. The article systemizes the general problems of the Russian Empire until 1917 and poses the problem of their reproduction in modern Russia.
44

Horbyk, Roman, Yana Prymachenko, and Dariya Orlova. "The transformation of propaganda: The continuities and discontinuities of information operations, from Soviet to Russian active measures." Nordic Journal of Media Studies 5, no. 1 (June 1, 2023): 68–94. http://dx.doi.org/10.2478/njms-2023-0005.

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ABSTRACT This article focuses on the transformation of Soviet Cold War propaganda into the contemporary Russian information operations, bringing together two distinct periods characterised with the rise of new and sophisticated techniques. By comparing propaganda instructions in KGB manuals and the practices of the propagandists behind the 2014–2020 Secondary Infektion campaign, we find out what of the “analogue” Cold War propaganda remains in the present-day computational propaganda and how exactly Soviet propaganda techniques evolved into the new mediascape. This highlights both strong continuities of methods and techniques and certain discontinuities. Our analysis also contributes to the understanding of the very concept of propaganda, singling out such aspects as covertness, negativity, and inauthenticity as especially ingrained features of the Russian style of propaganda that are also regrettably often overlooked in generic definitions.
45

Muravska, Svitlana. "Transformation of the concept "museum" in the Ukrainian space." Museologica Brunensia, no. 1 (2022): 23–31. http://dx.doi.org/10.5817/mub2022-1-3.

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After the conference in Japan in 2019, museum communities of different countries discussed the transformation of the concept of "museum" and the need to change the existing definition. The article attempts to outline how the idea of "museum" was transformed among Ukrainian museum workers from the end of the 19th century till now. At this time, active museum life unfolded on Ukrainian lands, and activists sought to outline the museum's mission. The idea of this concept was modified given the change in the political situation. Special requirements for the museum as a tool of propaganda existed within the framework of the Soviet socio-political system. After Ukraine declared independence, theorists and practitioners of the museum business primarily evaluated the museum as an institution of social memory, indicating this direction's importance for Ukrainian civil society. As an official representative of the Ukrainian museum community, the Presidium of the ICOM of Ukraine draws attention to the need to preserve the existing concept's critical characteristic against the current debate's background. At the same time, ICOM Ukraine warned that purely formal compliance with functional criteria does not prevent the transformation of museums into a tool of propaganda. Russia's cynical war against Ukraine in 2022 demonstrates that this is what must avoid at all costs.
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Mraović, Marijana. "The dispersion of radio propaganda in the territory of the occupied Serbia in the second World War." Vojno-istorijski glasnik, no. 1 (2023): 62–88. http://dx.doi.org/10.5937/vig2301062m.

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The paper reconstructs the actions of the Serbian Government of National Salvation in the field of the organization of the propaganda in the occupied Serbia during WWII. The occupation authorities intended to achieve the tightly controlled management of the national authorities' propaganda through the Serbian Propaganda Department of the Ministerial Council Presidency. The Government of National Salvation made a great effort in the field of supervising publications, film screenings and radiophonic shows. The main points of activity of national authorities in the field of radio propaganda were subordinated to German interests. The concept of radio propaganda was analyzed, as well as the German organization of the propaganda censorship apparatus and its influence on the work of the Serbian Propaganda Department in the field of radio propaganda. The content of the radio program and the activities of Radio Belgrade under German occupation were analyzed together with the example of the activities of the collaborationist authorities in the field of radio propaganda.
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Souza, Amanda Maria Bicudo de. "Women’s representations in advertisements: conceptual explorations / As representações das mulheres em propagandas: explorações conceptuais." REVISTA DE ESTUDOS DA LINGUAGEM 28, no. 2 (May 5, 2020): 747. http://dx.doi.org/10.17851/2237-2083.28.2.747-776.

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Abstract: Unlike traditional visions show, metaphors are present not only in literary language, but also in everyday, scientific and philosophical languages. It is through the metaphors that we conceptualize the world and understand the most abstract concepts that we have. Based on this premise, this study investigates the conceptual metaphors found in advertisements of women’s magazines, based on the theories: the theory of conceptual metaphor proposed by Lakoff and Johnson (2002), considerations of Kovecses (2002) about this theory and particular character of metaphors in advertisements, as proposed by Velasco-Sacristán (2010) and Ungerer (2003). The purposes of this research are to examine how the metaphors conceptualize the product advertised and how they reveal the social representation of women. The research was done through analysis of four advertisements taken from the magazines: Nova (Dec. 2008), Marie Claire (Oct. 2008), Cláudia (July 2009) and one advertisement taken from a website, published in 2020. The results show that conceptual metaphors are tools used by propagandists in the creation of advertisements based on stereotypes, representations and ideologies of particular group to which the advertisement is intended. Such resources tend to persuade the reader to purchase the product released.Keywords: metaphor; conceptual metaphor; advertisements.Resumo: Ao contrário do que mostram visões tradicionais, a metáfora não está presente somente na linguagem literária, mas também nas linguagens: cotidiana, científica e filosófica. É por meio das metáforas que nós conceptualizamos o mundo e compreendemos a maioria dos conceitos abstratos que temos. Com base nesse postulado, o presente estudo investiga as metáforas conceptuais presentes em propagandas de revistas femininas, tendo como pressupostos teóricos: a teoria da Metáfora Conceptual, proposta por Lakoff e Johnson (2002), as considerações de Kovecses (2002) acerca dessa teoria e o caráter particular das metáforas em propagandas, como proposto por Velasco-Sacristán (2010) e Ungerer (2003). Os objetivos dessa investigação são verificar o modo como as metáforas conceptualizam o produto divulgado e em que medida elas revelam a representação social da mulher. A pesquisa foi realizada através da análise de duas propagandas, retiradas das revistas: Nova (dez. 2008) e Marie Claire (out. 2008). Os resultados mostram que as metáforas conceptuais são ferramentas utilizadas pelos propagandistas na elaboração das propagandas, com base em estereótipos, representações e ideologias de determinado público-alvo ao qual a propaganda é destinada. Tais recursos tendem a persuadir o leitor a adquirir o produto divulgado.Palavras-chave: metáfora; metáfora conceptual; propagandas.
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Zollmann, Florian. "Bringing Propaganda Back into News Media Studies." Critical Sociology 45, no. 3 (September 23, 2017): 329–45. http://dx.doi.org/10.1177/0896920517731134.

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With the ascendance of liberal democracy, propaganda activities have vastly increased. The main aim of propaganda has been to protect state-corporate power from the threat of public understanding and participation. Because of its societal importance for public opinion formation, the news media constitutes an obvious channel for the dissemination of propaganda. However, contemporary communication, media and journalism studies have mostly neglected to critically assess the news media’s role in producing and distributing propaganda. In fact, despite of the news media’s integration into the state-corporate nexus, the term propaganda is rarely used in academic treatises on the news media. Furthermore, only a small number of scholars have engaged in elaborating a systematic understanding of the manifold propaganda techniques that are currently applied in liberal democracies. To fill these research gaps, this article maps out various concepts of propaganda and relates them to the process and content of the news media. On the basis of theoretical and empirical studies, the article demonstrates how different forms of propaganda can manifest in news media content. Based on an integration with, as well as a development of, existing literature, the essay aims to build a tool box that can be applied and refined in future studies in order to detect propaganda in news media texts.
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Wang, Chih-Chien. "Fake News and Related Concepts: Definitions and Recent Research Development." Contemporary Management Research 16, no. 3 (September 12, 2020): 145–74. http://dx.doi.org/10.7903/cmr.20677.

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Fake news is an emerging field of research that attracts much attention from academic communities as well as mass media practitioners. However, the concept of fake news is still ambiguous, and the boundary between the definition of fake news and other relative concepts, such as news satire, yellow journalism, junk news, pseudo-news, hoax news, propaganda news, advertorial, false information, fake information, misinformation, disinformation, mal-information, alternative fact, and post-truth is blurred. The present study aims to identify the meanings of fake news and other related concepts, and explore the recent trend of research on them. By searching the journals listed in the Social Sciences Citation Index (SSCI) and Science Citation Index Expanded (SCI-Expanded) database, the present study found 387 articles on fake news. Through analyzing these articles, the present study maps the trend and reveals the highly influential research articles, as well as theories and concepts that are used. The results may provide fundamental insights into the development of research on fake news in recent years.
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Tyas, Agnes Siwi Purwaning. "Kokutai Spirit and The Concept of National Identity in Japanese National Policy Film." Retorik: Jurnal Ilmu Humaniora 10, no. 1 (September 16, 2022): 34–55. http://dx.doi.org/10.24071/ret.v10i1.4808.

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The Greater East Asia Co-Prosperity Sphere was Japan’s imperialist attempt to control the economies of East Asia and Southeast Asia in the first half of the twentieth century. The constituents of the Sphere included Japan, Korea, China, Manchuria, and some territories in Southeast Asia. To increase agricultural production and strengthen its military force, Japan recruited people from its colonies. As the leader of the Sphere, Japan wished to establish its own identity as distinct from—and superior to—that of the West. Propaganda campaigns and media were carefully prepared to manipulate the thoughts and behavior of the people to contribute to the supposed goal of mutual prosperity in the Sphere, by providing labor power for industry and agriculture as well as the military. Films were central to the Japanese propaganda. From 1936 to 1945, films that contain political and ideological messages of the Japanese leadership were produced and circulated both inside and outside Japan. This research aims to illuminate the identity of the Japanese imperial power that was promoted through the propaganda films and show how the films highlighted nationalism and culture harnessed during the war period as constitutive of Japan’s national identity, or kokutai.

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