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1

Go, Soo Jin. "Strategic analysis of Samsung's smartphone product portfolio : countering the challenge from Chinese competitors." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99007.

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Анотація:
Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 46-48).<br>After entering the smartphone era, Samsung has recorded enormous growth in sales and profits. It developed state of the art hardware technology and introduced innovative features with its flagship models, the Galaxy S series. While it emphasized high-end product development to compete with global vendors such as Apple, Samsung expanded its product portfolio to the affordable segment. In th
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2

Almeida, Urique Hoffmann de Souza. "Learning to recommend similar alternative products in e-Commerce catalogs." Universidade Federal do Amazonas, 2016. http://tede.ufam.edu.br/handle/tede/5402.

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Анотація:
Submitted by Adriely Bruce (adriely_bruce@hotmail.com) on 2016-12-16T14:58:13Z No. of bitstreams: 1 Dissertação - Urique Hoffmann de Souza Almeida.pdf: 692636 bytes, checksum: c0255901a1a8d4253db69adb8d903141 (MD5)<br>Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-12-22T14:11:38Z (GMT) No. of bitstreams: 1 Dissertação - Urique Hoffmann de Souza Almeida.pdf: 692636 bytes, checksum: c0255901a1a8d4253db69adb8d903141 (MD5)<br>Approved for entry into archive by Divisão de Documentação/BC Biblioteca Central (ddbc@ufam.edu.br) on 2016-12-22
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3

Hedlund, Jutta, and Karla Mattero. "When product attributes are not enough: A study of a Finnish cosmetics brand on the Swedish market." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355038.

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Анотація:
The predominating theories on non-product-related attributes stretch only so far to explain why some brands do not manage to succeed on foreign markets where the product needs are essentially similar to their domestic markets. Therefore, the aim of this paper is to cast new light on the theoretical field of non-product-related attributes, by unveiling which non-product- related attributes affect consumer brand preferences on similar markets. This is done by studying consumer expectations on cosmetics brands in general and brand attitudes towards a Finnish cosmetics brand, on the Swedish market
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4

Garcia, Willy Ivan Anzaldo. "Analysis of a mixed cereal of legumes that processes similar nutritional characteristics to a cereal product of local consumption and its economic feasibility." BYU ScholarsArchive, 2001. https://scholarsarchive.byu.edu/etd/5368.

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Анотація:
In this analysis, we plan on developing vegetable mixes with high nutritional qualities and instant fuel consumption. These are to be used as a nutritional supplement in the feeding of children from 6 months of age. Initially, I selected the raw material, due to its high protein content and low cost (soy, tarhui, Cuban corn, rice, wheat, barley). They formed mixes with nutritional characteristics similar to the control for reference (15.5% of protein, 419 kcal of energy). From these formulas, different tests of completed production of mixtures, going so far as to obtain eight mixes with good n
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5

Havlínová, Sabina. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-367511.

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Анотація:
The subject of the master’s thesis „ Risk in the area managemarketing communication“ is analysis of the current status Obchodni Galerie Orli in Brno and suggestions for improving the communication mix and possible risks that may occur. The thesis is divided into three chapters, where are presented the theoretical bases for the given issue, futher analysis of the current state and the last chapter of the thesis contains proposals for a new communication mix.
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6

Dosedělová, Denisa. "Návrh marketingové strategie pro firmu PANDOS, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222354.

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Анотація:
My diploma thesis proposes a marketing strategy which helps firm PANDOS keep its place on the market and prevent from loosing its customers at the time of economic depression. This thesis contains external and internal analyse, including marketing mix analyse. The analytical part issues threats and opportunities. The proposal part consists of several steps against threats and ways of reaching opportunities.
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7

Strupek, Ondřej. "Návrh marketingové strategie pro firmu Dosedel Interior s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223252.

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Анотація:
My diploma thesis proposes a marketing strategy which helps Dosedel Inteiror company reach good position on the market and attract new customers. This thesis contains external and internal analyse. The outcome of this work is the proposal which is a reaction on facts found in the analytical part.
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8

Mrkvová, Andrea. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222569.

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Анотація:
The thesis deals with analysis of marketing strategy of Mod Desing s.r.o. The first part of the thesis is based on theoretical grounds. This part deals with the marketing in general and outlines the process of the strategic marketing planning. In the second, practical part of the thesis the theoretical knowledge is applied practically. There is the current market position analysis and the company´s marketing strategy. Based on this analysis and theoretical findings, the suitable measures to improve the competitive position of the company are recommended.
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9

Kvasnička, Karel. "Mobilní zdroje elektrické energie." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2020. http://www.nusl.cz/ntk/nusl-413211.

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10

THAKUR, VIPUL, and SRISH SAINI. "Comparing Clinic Plus Marketing Strategy with Competitors of Similar Product Vertical and Statistically Analysing the Current Market Trends." Thesis, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18465.

Повний текст джерела
Анотація:
Introduction 1.1 Industry Profile The global shampoo market size was valued at USD 29.38 billion in 2019 and is projected to reach USD 37.92 billion by 2027, exhibiting a CAGR of 3.4% during the forecast period. Shampoo market size is esteemed at USD 39,373.7 million by 2027 and is required to develop at an accumulate yearly development pace of 4.60% in the conjecture time of 2020 to 2027. Shampoo market report investigations the development, which is right now being becoming because of expanding interest for items. The developing pervasiveness of problems identified with hairs, for ex
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11

Lee, Ying Hau, and 李英豪. "Firms'' Response Speed to Competitors'' New Product Preannouncements : Signal Features Analysis." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/32555414692977842421.

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Анотація:
碩士<br>東吳大學<br>國際貿易學系<br>89<br>In recent years, many firms like to adopt new product preannouncement, that is because of its first move advantages and potential benefits. However, the risk of losing markets and profits also enforce the competitors to respond quickly. If the competitors read and judge the signal, intention or planed action clearly, they can analyze the possible impact and decide whether to respond quickly. Therefore, the signal features of new product preannouncement are important issue to the decision of competitors’ response speed. The purpose of this study is to an
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12

Lin, Syuan-Cheng, and 林炫丞. "New Product Entry and Capital Market’s Reaction to Industrial Competitors: Diversified versus Focused." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/02096888736552292215.

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Анотація:
碩士<br>國立臺灣大學<br>財務金融學研究所<br>95<br>Diversification and innovation are relative to company values. In the past decades, globalization leads more firms to become diversified, while most papers assert that diversification erode firm values. To re-consider this inconsistency, this study takes new product announcement as the proxy of innovation to examine the wealth benefits or drawbacks coming from diversification in terms of competition. New product introductions generate market expansion effect and market substitute effect. This study captures capital market responses to new product announcemen
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13

Lin, Syuan-Cheng. "New Product Entry and Capital Market's Reaction to Industrial Competitors: Diversified versus Focused." 2007. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-1307200712193100.

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14

Yu-Yen, Shih. "How did the explosion of Galaxy Note 7 affect Samsung and its competitors?" Master's thesis, 2018. http://hdl.handle.net/10400.14/25456.

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Анотація:
This dissertation aims to shed light on how the market responds to product crisis, in order to assist management levels in making strategy for potential loss. The product crisis of Samsung’s Galaxy Note 7 is used as an example to understand how it affected Samsung and its competitors, Apple and LG. Applying event study as methodology, the “explosion” and “voluntary recall” had no impact on Samsung’s stock but “involuntary recall and ban” as well as “termination” had negative impact. Stockholders also suffered more loss in “termination” than “involuntary recall and ban”, but less in “voluntary
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15

Ku, Hsuan-Hsuan, and 顧萱萱. "Exploring the Impact of the Product Line Extensions on the Sales of the Parent and Competitors'''' Products-A Consumer Choice Approach." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/33852619678545855672.

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Анотація:
博士<br>國立臺灣大學<br>商學研究所<br>85<br>DISSERTATION ABSTRACT GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION NATIONAL TAIWAN UNIVERSITY NAME:HSUAN-HSUAN KU MONTH/YEAR: APRIL, 1997 ADVISER:CHUNG-CHAU CHANG EXPLORING THE IMPACT OF THE PRODUCT LINE EXTENSIONS ON THE SALES OF THE PARENT AND COMPETITORS'''' PRODUCTS ─A CONSUMER CHOICE APPROACH Based on the consumer choice approach, especially the choice model propositions and the context effects,
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16

Gaudes, Andrew J. "A longitudinal study of incumbent retailers and the arrival of large-format competitors in the home improvement industry : a look at the effectiveness of incumbent product specialization, customer specialization, and adaptation on firm performance." 2005. http://hdl.handle.net/1993/20210.

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17

Karlová, Andrea. "Možnosti se stabilními distribucemi." Doctoral thesis, 2013. http://www.nusl.cz/ntk/nusl-327226.

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Анотація:
Title: Options under Stable Laws. Author: Andrea Karlová Department: Department of Probability and Mathematical Statistics Supervisor: Doc. Petr Volf, CSc. Abstract: Stable laws play a central role in the convergence problems of sums of independent random variables. In general, densities of stable laws are represented by special functions, and expressions via elementary functions are known only for a very few special cases. The convenient tool for investigating the properties of stable laws is provided by integral transformations. In particular, the Fourier transform and Mellin transform are g
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