Статті в журналах: "Communication in agriculture"

1

Zhang, Fan, Yu Zhang, Weidang Lu, Yuan Gao, Yi Gong, and Jiang Cao. "6G-Enabled Smart Agriculture: A Review and Prospect." Electronics 11, no. 18 (September 8, 2022): 2845. http://dx.doi.org/10.3390/electronics11182845.

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As human society develops, the population is growing explosively and water and land resources are gradually being exhausted due to pollution. Smart agriculture is regarded as having an essential role in addressing the above challenges. Smart agriculture can significantly improve the agro-ecological environment and the yield and quality of agricultural products, and it can reduce the usage of pesticides and chemical fertilizers, thus alleviating the pollution of farmland and improving the sustainability of agricultural activities. The key to smart agriculture is in utilizing information and communication technologies to make agricultural cultivation and production automatic and intelligent. Specifically, wireless communications play an active role in the development of agriculture, and every generation of wireless communication technology drives agriculture to a more intelligent stage. In this article, we first review the wireless technologies which have mature applications in agriculture. Moreover, it is of importance to exploit the up-to-date communication technologies to further promote agricultural development. Therefore, we have surveyed the key technologies in sixth-generation mobile communication systems, as well as their existing and potential applications in smart agriculture.

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Kayode-Adedeji, Tolulope. "Communication strategies for agricultural development." New Trends and Issues Proceedings on Humanities and Social Sciences 4, no. 10 (January 15, 2018): 434–41. http://dx.doi.org/10.18844/prosoc.v4i10.3114.

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In the age of economy meltdown with suggestion of agriculture for economic recovery, this paper examines the significance of agriculture for development and economic growth in the world. While examining these suggestions as previously stated by scholars, the paper further investigates the problems and challenges of the different sectors that enhance development. However, more emphasis is focused on the development of the agricultural sector, which seems to be lagging behind. Researchers suggest diverse ways in which communication strategies can be employed for developing the agricultural sector in Nigeria. While emphasising the need for young people to change their stereotype view of agriculture, mostly obtained from ICT exposure, the study recommends that the government make policies on land that is favourable to agriculture or for cultivation of crops in the country. Keywords: Development, agriculture, identity, technology, ICT, and identity.

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Kumar, Ashok, S. R. Singh M. C.Yadav, B. D. Bhuj Shri Dhar, Yesh Pal Singh Raj Kumar, Vibha Yadav Mohd. Rizwan, Jyoti Ravi Singh Thapa, Vijay Kumar Harish Kumar, Bishal Kumar Mishra Vidhur Kumar, Anurag Rajput Amit Singh, and Prabhat Kumar. "Information and Communication Technologies (ICTs) in Agriculture: A Review." International Journal of Current Microbiology and Applied Sciences 12, no. 2 (February 10, 2023): 17–50. http://dx.doi.org/10.20546/ijcmas.2023.1202.003.

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Agricultural practices in India are facing many challenges such as change in climatic conditions, different geographical environment, conventional agricultural practices; economic and political scenario. Economic loss due to the lack of information on crop yield productivity is another major concern in the country. These hurdles can be overcome by the implementation of advanced technology in agriculture. Some of the trends observed are smart farming, digital agriculture and Big Data Analytics which provide useful information regarding various crop yields influencing factors and predicting the accurate amounts of crop yield. The exact prediction of crop yield helps formers to develop a suitable cultivation plan, crop health monitoring system, management of crop yield efficiently and also to establish the business strategy in order to decrease economic losses. This also makes the agricultural practices as one of the highly profitable ventures. This paper presents insights on the various applications of technology advancements in agriculture such as Digital Agriculture, Smart Farming or Internet of Agriculture Technology (IoAT), Crop Management, Weed and Pest control, Crop protection and Big data analytics.

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4

Rodriguez, Lulu, and Juan Andrade. "Communicating Agriculture and Nutrition: Opportunities for Agricultural Extension-Communication and Advisory Services in Nepal." Journal of International Agricultural and Extension Education 25, no. 1 (May 15, 2018): 71–88. http://dx.doi.org/10.5191/jiaee.2018.25107.

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Meeting the dual goal of improving income and enhancing the nutrition status of Nepal’s rural residents is the mandate of the Integrating Gender and Nutrition within Agricultural Extension Services (INGENAES) project, which is supported by the United States Agency for International Development’s (USAID) Feed the Future initiative. A landscape study that provided an overview of Nepal’s agriculture and the status of the country’s agricultural extension system (AES) threshed out a primary target audience—rural women. How can they be reached with nutrition information through the existing AES? The landscape study also identified 11 organizations as INGENAES collaborators. What opportunities do they offer to advance INGENAES objectives? Following Rice and Foote’s (2001) systems-theoretical approach, this formative evaluation study drew from the insights of project and program managers and coordinators, communication officers, representatives of non-government organizations (NGOs), extension officers, and editors and journalists of farm publications who work in the intersection of agriculture and nutrition in Nepal. Data were gathered from a survey of the chief communication and/or extension officers of these 11 partner agencies. Additional data were collected from evaluation questionnaires completed by project managers and communication officers of 12 government and non-government agencies who participated in a seminar-workshop on how to improve gender and nutrition communication. These two methods brought to light opportunities that can be used to enhance the communication and/or extension of nutrition-enriched agricultural information, especially to rural women. Recommendations for future communications work are offered.

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5

Susanto, Fredy, Ari Asmawati, and Erna Astriyani. "Distributed Arduino for Communication Agriculture." CCIT Journal 14, no. 2 (August 31, 2021): 150–59. http://dx.doi.org/10.33050/ccit.v14i2.1266.

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The needs of human life today, are felt to require the help of technology. Utilization of information technology has reached the countryside and all regions, beaches, mountains and cities. Information on agricultural or plantation products is very important for rural and urban communities, where yields and their development are indicators of decision-making and policy. Currently this information is very difficult to obtain, let alone collided with the complexity of problems in life. The method used is a distributed system method where the information produced by farmers regarding their harvest is distributed host to host (distributed system) via Arduino Uno. The use of Arduino Uno devices means the use of minimalist devices or embedded systems to minimize resources, and save energy

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6

Edomienkuma, Dinyan Tuebi. "COMMUNICATION, AGRICULTURE AND RURAL DEVELOPMENT." International Journal of Education Humanities and Social Science 06, no. 04 (2023): 93–103. http://dx.doi.org/10.54922/ijehss.2023.0546.

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7

Jia, Hepeng. "Agriculture: science and technology safeguard sustainability." National Science Review 6, no. 3 (March 16, 2019): 595–600. http://dx.doi.org/10.1093/nsr/nwz036.

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Abstract China has traditionally placed tremendous importance on agricultural research. Meanwhile, in recent years, sustainable agriculture has been increasingly highlighted in both policy agenda and the capital market. However, while terms like environmental friendliness, low carbon, organic and green agriculture have become buzzwords in the media, few meaningful discussions have been raised to examine the relationship between science and technology (S&T) development and sustainable agriculture. What's more, some environmentalists stress that sustainable agriculture should abandon modern agriculture's heavy reliance on science and industrialization, making the link between agricultural S&T and sustainable agriculture seem problematic. What is the truth? If S&T are to play an important role in advancing sustainable agriculture, what is the current status of the field? What factors have caused the sustainable development of agriculture in China? At an online forum organized by the National Science Review (NSR), Hepeng Jia, commissioned by NSR executive editor-in-chief Mu-ming Poo, asked four scientists in the field to examine the dynamic relationship between sustainable agriculture and agricultural S&T in the Chinese context. Jikun Huang Agricultural economist at Peking University, Beijing, China Xiaofeng Luo Agricultural economist at Huazhong Agricultural University, Wuhan, China Jianzhong Yan Agricultural and environmental scientist at Southwest University, Chongqing, China Yulong Yin Veterinary scientist at Institute of Subtropical Agriculture, Chinese Academy of Sciences, Changsha, China Hepeng Jia (Chair) Science communication scholar at Cornell University, Ithaca, NY, USA

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8

Balkhi, A. A. "E-Agricultural for Better Yield." International Journal for Research in Applied Science and Engineering Technology 11, no. 12 (December 31, 2023): 165–68. http://dx.doi.org/10.22214/ijraset.2023.57269.

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Abstract: The advent of newer technologies had led scientists and researchers to monitor and control agricultural activities remotely by the incorporation of information and communication technology (ICT). Modern information technologies have the impact to potentially increase the agricultural productivity by transferring knowledge and information to agricultural practitioners from the rural communities. Since the present generation have knowledge and easy access to smart mobile phones so the setup of control system installed in field can be monitored and controlled by new generation giving new dimensions to agriculture also known as smart agriculture. The agriculture is playing a major role in the economy of nation developing; therefore the need for upliftment in Agriculture is very important. Smart agriculture or e-Agriculture is a one of such concepts that is playing an important role in the enhancement of processes involved in Agriculture. The major role of ICT in Agriculture is its potentiality to aid a wide access to information that will support knowledge sharing and decision making. The usage of Information and Communication Technology (ICT) in Agriculture is growing day by day and more youth are attracted towards e-agriculture for their better earnings.

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9

Singh, Yuvika. "INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN AGRICULTURAL AND RURAL DEVELOPMENT- -INITIATIVES BY GOVERNMENT OF INDIA." International Journal of Engineering Science and Humanities 2, no. 2 (June 30, 2012): 1–9. http://dx.doi.org/10.62904/9etmhc82.

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E-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes. The main phases of the agriculture industry are: Crop cultivation, Water management, Fertilizer Application, Pest management, Harvesting, Post harvest handling, Transporting of food/food products, Packaging, Food preservation, Food processing/value addition, Food quality management, Food safety, Food storage, marketing. ICT can play a significant role in maintaining the different properties of information as it consists of three main technologies- Computer Technology, CommunicationTechnology and Information Management Technology. There are different applications of ICT in Agriculture sector such as Office automation, Knowledge Management System ,E-learning, Ecommerce ,ICT for managing Agricultural Resources and Services ,CAM ,CAD ,RFIDs , Wireless Technologies ,GPS and GIS. There are certain initiatives taken by the Central Government for the development of agriculture. The Central Ministry of Agriculture and National Informatics Centre (NIC) emphasized Informatics for Agricultural Development. Its main aim is to create an environment conducive for raising the Farm productivity and income through provision of relevant information and services to the stakeholders Department of Agriculture and Cooperation

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10

Demiryürek, K. "Information systems and communication networks for agriculture and rural people." Agricultural Economics (Zemědělská ekonomika) 56, No. 5 (June 1, 2010): 209–14. http://dx.doi.org/10.17221/1/2010-agricecon.

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This review paper presents the concepts, theories and literature review that are relevant to information systems and communication networks for agriculture and rural people. The usefulness of information systems and communication networks is discussed in order to identify the system components, their networks, the understanding of how successfully they work and how to improve their performances. The definitions of terms used in this paper, such as information, system, information system, agricultural information systems and communication networks are first presented and discussed. The rationale of the system theory and information system approach and analysis method for agricultural information systems are described and discussed. In addition, the findings of related previous studies are reviewed and summarized. Finally, general conclusions about agricultural information systems are emphasized and implications for further research areas are presented.

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11

Tibasaaga, Anita, and Zawedde B. Mugwanya. "Science Communication Models for Agricultural Transformation in Uganda." Uganda Journal of Agricultural Sciences 18, no. 2 (September 15, 2018): 123–31. http://dx.doi.org/10.4314/ujas.v18i2.6.

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This paper focuses on the models of science communication used to promote and support use of agricultural research outputs in Uganda. It also explores quasi-novel approaches of making agricultural research more visible to end-users through strategic communications and extension models that are hoped to increase adoption rates in Uganda. Surveys, literature review and key informants were used to evaluate the communication efforts by the National Agricultural Research Organisation (NARO) - the apex body for agriculture research in Uganda. The findings indicated that 31% of respondents perceived NARO as a source of poor products and services. This has resulted in distrust, which is largely attributed to use of ineffective models of communication used in the past. Different approaches of communication and extension are proposed as flagship models that can be implemented through NARO’s projects, private extension partners and, in some cases, through partnership with the National Agricultural Advisory Services (NAADS). These communication and outreach strategies can improve understanding of the technologies, and consequently influence adoption of NARO technologies for improvement of the agricultural sector.Keywords: Agricultural research, Extension, NARO Uganda, Outreach

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12

Khan, Nawab, Badar N. Siddiqui, Nanak Khan, Farhatullah Khan, Naqeeb Ullah, Muhammad Ihtisham, Rahmat Ullah, Sohaib Ismail, and Syed Muhammad. "Analyzing mobile phone usage in agricultural modernization and rural development." International Journal of Agricultural Extension 8, no. 2 (November 18, 2020): 139–47. http://dx.doi.org/10.33687/ijae.008.02.3255.

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The agricultural sector worldwide is facing many issues relating to crop productivity due to the lack of communication between extension workers and farmers. To reduce this gap, information technology like mobile phones are one of the essential communication devices in numerous fields as well as agriculture. This review aims to analyze mobile phone usage in agricultural modernization and rural development. The advancement of the agricultural sector in rural areas is essential for reducing poverty among growers. As we all know, agricultural activities provide employment opportunities and generate income in rural areas. Poverty can be decreased by advancement in the agriculture sector for better production. Agriculture production, socioeconomic conditions, and food security can be improved by increasing the usage of mobile phones for easy and accurate agricultural knowledge sharing to the farming community.

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13

Kashem, MA, MAA Faroque, GMF Ahmed, and SE Bilkas. "The Complementary Roles of Information and Communication Technology in Bangladesh Agriculture." Journal of Science Foundation 8, no. 1-2 (April 17, 2013): 161–69. http://dx.doi.org/10.3329/jsf.v8i1-2.14639.

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Agriculture is the important sector and key contributors to the national GDP of Bangladesh. Around 20.60% of the total GDP of the country comes from the agricultural sector. But, most of the farmers of Bangladesh are still in lack of modern agricultural knowledge. Farmers need to access ICT and take information of agriculture and others which put them in better position in economic activities. So, it is very important to provide the farmers with the modern ICT facilities as soon as possible. This paper also provides a present status of ICT in agriculture for the potential users (policy makers, researchers, teachers and students, and other activists) of agricultural information to work cooperatively. In this paper gives a concept of database that may be applied to provide agricultural information in the effective way in digitally divided geographical areas using Location Based Services. Proposed system will assist the govt. to provide services & accessibility of proper digital contents not only the farmers but also the researchers and other people who are interested in this sector. DOI: http://dx.doi.org/10.3329/jsf.v8i1-2.14639 J. Sci. Foundation, 8(1&2): 161-169, June-December 2010

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14

Dajnoki, Krisztina. "Examination of leader communication in agriculture." Applied Studies in Agribusiness and Commerce 1, no. 1 (December 31, 2007): 41–47. http://dx.doi.org/10.19041/apstract/2007/1/5.

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My doctoral and research topic was significant in the examination and analysis of leader activities in the framework of a functional, modularly constructed empirical research program of the Department of Management Sciences. I could make statements and correspond about leader activities; these exercises and the influential factors on these activities were studied by the examinations and analyses of leader communication. In this article, I will demonstrate the research I made in on agricultural communication, as a Ph.D. student in the Department of Management Sciences.

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15

Kondawar, Deepak G. "Information and Communication Technology in Agriculture." Journal of Commerce and Management Thought 9, no. 4 (2018): 509. http://dx.doi.org/10.5958/0976-478x.2018.00032.0.

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Grimnes, Gunnar Aastrand, Malte Kiesel, and Ansgar Bernardi. "Ontology-Based Mobile Communication in Agriculture." KI - Künstliche Intelligenz 27, no. 4 (July 11, 2013): 335–39. http://dx.doi.org/10.1007/s13218-013-0270-3.

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17

Ramasamy, Siva Shankar. "Sustainable Development in Agriculture Through Information and Communication Technology (ICT) for Smarter India." International Journal of Social Ecology and Sustainable Development 12, no. 3 (July 2021): 79–87. http://dx.doi.org/10.4018/ijsesd.2021070106.

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This research work deals with the potential evidence to influence ICT towards the agricultural sector. Indian agriculture is gradually languishing due to the lack of technological inputs and advancement. Information with use of ICT for farmers should be gathered and processed properly by networking and ICT. The optimum utilization of ICT will be utilized for the farmers which paved the way for upheavals in agriculture development and our farmers too. E-governance is one of the ways to reach all farmers to promote availability of resources through information and communication technology, and it is a tool to promote sustainable agriculture as well. In India, lots of e-governance schemes and programmes are available for agricultural sustainability.

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18

Ahmed, Mustak. "ICTs in Smart Agriculture: Paths to Build SDGs of Bangladesh." Asian Journal of Advanced Research and Reports 17, no. 8 (May 18, 2023): 10–19. http://dx.doi.org/10.9734/ajarr/2023/v17i8500.

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This paper analyzes how the farmers of Bangladesh use modern information and communications technology (ICT) for gathering different agricultural data. Farmers of Bangladesh are being encouraged to use smart devices of information and technology such as smartphones, android phones, laptops, desktops, and electronic television for getting updates on different agricultural products, harvesting, and competitive markets. Information and communication technology includes all the devices with inbuilt human-to-human and device-to-human interaction systems. Thus, information and technology have a direct and indirect impact on rising farmers’ productivity and growth for sustainable development. This study shed light on the understanding of the effect of information and communication technology on the agricultural growth of Bangladesh for sustainable development with the help of a conclusive research design and a secondary method of data collection adopted in this research for understanding the importance of using information and technology in smart agriculture.

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Zhu, Bi Hua, and Ying Li Zhu. "Design of Agriculture Environment Monitoring System Based on Wireless Sensor Network." Advanced Materials Research 588-589 (November 2012): 1095–98. http://dx.doi.org/10.4028/www.scientific.net/amr.588-589.1095.

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With the development of agricultural modernization, agricultural environment protection, sensor technology, MEMS, wireless communications, Wireless Sensor Networks have been paid great attention in industry field and our daily life, this paper designs an agricultural environment monitoring system based on wireless sensor networks, and gives the hardware design of sensor nodes and the flowchart of software. In order to meet requirements of agricultural environment monitoring signals, MSP430F149 is chosen as the microprocessor, and CC2420 module acts as the wireless communication module. The system can real-timely monitor agriculture environmental information, such as the temperature, humidity and light intensity.

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20

Rumble, Joy N. "Transparency in Agriculture and Natural Resources: Defining Transparent Communication." EDIS 2015, no. 7 (October 9, 2015): 3. http://dx.doi.org/10.32473/edis-wc225-2015.

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When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized as a communication strategy that the agricultural industry can use to interact with consumers and other audiences. This 3-page fact sheet defines transparent communication as containing substantial information, incorporating audience participation, and maintaining accountability. Written by Joy N. Rumble, and published by the UF Department of Agricultural Education and Communication, August 2015.

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Surabhi, Sinha, Sarin Saxena Avinash, and Kumar Singh Sumit. "Role of technology in advancing agriculture in a digital world." i-manager's Journal on Information Technology 11, no. 4 (2022): 30. http://dx.doi.org/10.26634/jit.11.4.19085.

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The agriculture sector needs precise data and advanced technology in a digitally informed scenario. The agriculture industry is being advanced with the support of information and communication technologies, such as the internet of things. Advanced sensors can be applied for specific agricultural management practices like insect management, disease management, land preparation, irrigation systems, and the control of smart farms and smart greenhouses. The aim is to increase yield, optimize farm inputs, provide market and government policy related information, and enable digital literacy among farmers, which would be helpful in enhancing rural income and sustainable agriculture. It is a need to promote digital interactive information systems in real time, like text messages, mobile apps, or interactive audio-video modes, to provide agricultural information to extension workers, farmers, academicians, and researchers through different means. The use of information and communications technologies, such as blockchain technologies, data mining, and wireless sensors, will definitely help in achieving different goals in sustainable agriculture. This article will provide summarized information related to the benefits and usage of technology in different agriculture sectors.

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22

Karim, Ikawati, Indah Nur Aini, and M. Fikri Akbar. "Coronavirus Diseases -19: an overview in education, agriculture, and communication perspectives." Jurnal Perspektif Pembiayaan dan Pembangunan Daerah 9, no. 1 (April 30, 2021): 73–84. http://dx.doi.org/10.22437/ppd.v9i1.10819.

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As it emerged at the end of December 2020 in Wuhan, China, Coronavirus has now spread to many countries, which affected several sectors of human life. This paper aims to describe the impact of covid-19 on education, agriculture, and communication in Indonesia. In education, COVID-19 impacted the teaching methods. Teachers utilized e-learning during the COVID-19 pandemic, such as Schoology, Edmodo, Google Classroom, Facebook, WhatsApp, and Zoom. In agriculture, coronavirus impacted downstream and upstream agriculture. As the main food producer, farmers should be protected from the dangers of the coronavirus to maintain food security. All people need to consume food based on agricultural products. In communication, coronavirus makes society change in the use of communication media. New media is more interactive and creates a new understanding of interpersonal communication.

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J. Shanthi, H. "Survey of ICT knowledge based Agriculture Development System." Indonesian Journal of Electrical Engineering and Computer Science 8, no. 3 (December 1, 2017): 681. http://dx.doi.org/10.11591/ijeecs.v8.i3.pp681-683.

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<p>E-agriculture gives to applying new things to use ICTs in the country, with the main heart on agricultural. ICT in Agriculture provides a wide range of solutions to some farming ideas. The rising field focuses on the development of agricultural and rural advance through improved information and communication. This time, ICT is used as around all information and communication developments including Android mobiles, IOT devices, communication networking devices, web services; this variety from original Internet-era technologies and sensors to other pre-accessible aids such as TV, satellites, and radios. This technique continues to evolve in scope as new ICT applications continue to be harnessed in the agriculture industries. It involves the concept, development, design, application, and evaluation of novel ways to use ICTs in the rural domain, with the main focus on cultivation. This includes principles, norms, methods, and apparatus as well as the growth of personality and institutional capacity, and policy hold is all key mechanism of e-agriculture.</p>

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РЕПИНСКИЙ, О. Д. "ADVANTAGES OF USING INFORMATION AND COMMUNICATION TECHNOLOGIES IN AGRICULTURE IN RUSSIA." Экономика и предпринимательство, no. 4(153) (June 15, 2023): 1391–93. http://dx.doi.org/10.34925/eip.2023.153.4.276.

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В данной статье рассмотрена цифровизация сельского хозяйства в России. Национальная экономика по внедрению современных цифровых технологий отстаёт от развитых стран, в том числе и отрасль сельского хозяйства. Отрасль сельского хозяйства имеет большие перспективы для развития. По площади сельскохозяйственных угодий Россия входит в первую тройку в мире, но по уровню основных показателей значительно отстает от стран с развитым сельским хозяйством. This article discusses the digitalization of agriculture in Russia. The national economy lags behind developed countries, including the agricultural sector, in terms of the introduction of modern digital technologies. The agricultural sector has great prospects for development. In terms of the area of agricultural land, Russia is among the top three in the world, but in terms of the main indicators it lags far behind countries with developed agriculture.

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Kulibaba, Irina, and Gulshat Hudayberdiyeva. "Forming communicative competence among workers of agrarian industry of Kyrgyzstan using multimedia technologies." BIO Web of Conferences 83 (2024): 03003. http://dx.doi.org/10.1051/bioconf/20248303003.

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The article substantiates the relevance of using multimedia technologies to establish effective communication between agricultural specialists. The concept of qualitative formation of communication at the stages of training of a specialist in educational organizations and in the course of subsequent professional activity is developed. The presented concept is fair for any branch of agriculture and is able to set up communications both within the team of one farm and between the teams of different agricultural organizations. The concept is based on the principle of using multimedia technologies that allow simulating practical situations to evaluate the actions performed by specialists to solve the created problem.

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Syafuddin, Khairul, and Aulia Putri Meidina. "Collaboration to Build Resilient Farmers' Human Resources: Digital Literacy Program in Agriculture as a Joint Education Effort." WIMAYA 4, no. 02 (December 21, 2023): 94–103. http://dx.doi.org/10.33005/wimaya.v4i02.88.

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This article aims to examine the importance of the role of government and society in collaborating, especially in improving society's capabilities in the agricultural sector. In this case, development communication has an important role, especially in the form of participatory development communication and community empowerment. However, technological aspects cannot be separated from development communication. Electronic agriculture (e-Agriculture) has become something that farmers need to do to improve the quality of their agriculture. Since the penetration of information and communication technology, the use of this technology has become increasingly massive, especially in searching for information. This encourages the active role of government and society in providing facilities to support the development of human resources for farmers. In this case, digital literacy skills are very important for farmers to have, starting from searching for information, managing information resources, forming digital collaborations, to efforts to increase digital participation. These skills need to be built wisely so that the use of technology in the agricultural realm can be carried out well.

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Kountios, Georgios, Christos Konstantinidis, and Ioannis Antoniadis. "Can the Adoption of ICT and Advisory Services Be Considered as a Tool of Competitive Advantage in Agricultural Holdings? A Literature Review." Agronomy 13, no. 2 (February 12, 2023): 530. http://dx.doi.org/10.3390/agronomy13020530.

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Knowledge of better farming methods has been a crucial step upon which agriculture has grown over time. Knowledge, on the other hand, is a currency transferred from one person to another with the vision to improve the quality of life of the other person. Agricultural knowledge has been transferred from one generation to the next based on the experience of one society and whatever knowledge they have developed in their existence. This shows that possession of a better and deeper understanding of agricultural processes and strategies is vital in developing the agricultural sector within a particular society. Therefore, better ways of acquiring agricultural knowledge together with improved methods of transmission of the same knowledge is primary in the advancement of agriculture within a group of people. In the last years, farming and agriculture have made significant strides in utilizing Information and Communication Technology (ICT), particularly in the realm of growers’ reach to market-based knowledge. Information and communication technology is being incorporated in several interventions that aim to properly educate producers about agriculture. In this context, ICT also helps them hold a competitive advantage in the process. This article addresses numerous cutting-edge initiatives that use Information and communication technology’s purpose of providing agricultural knowledge to farmers. Its assessment focuses primarily on answering the question of the intensity of change brought about by ICT and advisory services in agriculture. This focus enables this review to give a clear and conclusive view of how the two factors are creating a competitive advantage amongst different farmer groups and localities.

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Wan, Xue-fen, Tao Zheng, Jian Cui, Fan Zhang, Zi-qian Ma, and Yi Yang. "Near Field Communication-based Agricultural Management Service Systems for Family Farms." Sensors 19, no. 20 (October 11, 2019): 4406. http://dx.doi.org/10.3390/s19204406.

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This paper presents an agricultural management service system that aims to meet the needs of Internet of Things (IoT) information upgrades in China’s family farms. The proposed agricultural management service system consists of Near Field Communication (NFC) tags, in-field service nodes, and smartphones. NFC tags are used as the core identifier of various agricultural management elements. The in-field service node, which is based on a programmable system-on-chip with intellectual property cores (IP core), supports distributed agriculture device management and smartphone operations. Smartphones in the proposed system include the management assistant application (app) and management service app, which are designed for agricultural management support functions and agricultural management application requirements. Through this system, the needs of diverse agricultural management practices can be effectively satisfied by a unified system structure. The practical results show that the design can be used to construct diversified agricultural IoT information application service systems simply and effectively, and it is especially suitable for Chinese family farm operators who are implementing IoT information upgrades for smart agriculture.

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Milovanović, Slavoljub. "The support and contribution of mobile technologies and applications to agriculture." Acta agriculturae Serbica 28, no. 56 (2023): 75–86. http://dx.doi.org/10.5937/aaser2356075m.

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Agricultural management is based on information, so information about seeds, water and soil moisture, nutrients, plant protection, market of agricultural products, etc., is critical success factor for agriculture. This information must reach the end users or farmers, in order to use the potential for improving agricultural production and business. In this context, information-intensive and precision agriculture techniques based on knowledge and information and communication technologies (ICTs) are essence of contemporary agriculture. Accordingly, farmers could achieve the benefits of the Internet, mobile technologies and other ICTs that provide information services relevant to the management of agricultural production and business. This paper is a contribution to the research of the use of mobile technologies in agriculture with special reference to mobile applications in agriculture and intelligent agricultural system based on mobile and wireless technologies.

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Duan, Yun Peng, Chun Xi Zhao, and Zhuo Tian. "Application of the Internet of Things Technology in Agriculture." Applied Mechanics and Materials 687-691 (November 2014): 2395–98. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.2395.

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Across the Internet of things industry computer, communication, network, intelligent computing, sensors, embedded systems, several technical fields such as microelectronics, Internet of things technology applied in agriculture, can realize the wisdom agriculture and agricultural IOT, this paper expounds the concept of Internet of things and the relevant technology of the Internet of things and Internet of things technology in agriculture in many applications.

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Lumbasi, Geoffrey Juma, Lydia Anyonje, and Jacob W. Wakhungu. "Dynamics of Marketing Communication Platforms Used by Farmers to Access Information on Agriculture in Kakamega County, Kenya." African Journal of Empirical Research 4, no. 2 (November 30, 2023): 1314–23. http://dx.doi.org/10.51867/ajernet.4.2.132.

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Agriculture is fundamental to Kenya’s development as anchored in the in the Bottom-Up Economic blue print and Vision 2030. Despite the increasing promotional attempts by marketers, manufacturers and even government agencies, agricultural production is marred by low outputs, low uptake of farm inputs such as fertilizer, quality seeds, equipment, chemicals, and reluctance in adopting new agricultural innovations. The presence of various marketing communication approaches, several information platforms, and financial incentives to the clientele notwithstanding, the uptake of farm inputs is still very low. The objective of this study was to describe the dynamics of integrated marketing communication platforms that are used by farmers in accessing information on agriculture. The Uses and Gratifications Theory by Katz, Blumler, and Gurevitch was adopted because of its ability to examine diverse media and communication channel preferences among audiences. The theory advances the use of alterative media platforms where traditional ones are not effective. The researcher relied on Mixed-methods in actualizing the study. Simple random sampling was used to get 259 farmers, while purposive sampling was used to select Agricultural Society of Kenya officials and agricultural extension officers. Six agro-dealers were randomly selected while quota sampling was used to get media personnel. Data were collected through questionnaires, interviews, and focus group discussions. Qualitative and quantitative approaches were used in analysis and organization of results. Findings were presented descriptively and complemented by graphs, tables, percentages, and charts. This enabled the researcher to draw inferences that later informed the conclusions of the study which indicate that participants had access to multiple marketing communication platforms that they relied upon to access information on agriculture. The channels included both traditional and new media platforms such as radio, TV, SMS, interpersonal communication, and public barazas, which were effective in sharing information on agriculture. The study recommended the following; embracement of targeted marketing; empowerment of Agricultural field officers and increase collaborations with vibrant agricultural organizations; make use of integrated communication platforms that meet regional needs; utilization of social media to advertise; and finally, embrace continuous provision of agricultural information at all times.

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Sindir, Kamil Okyay. "Information and Communication Technologies in Turkish Agriculture." Outlook on Agriculture 34, no. 1 (March 2005): 49–53. http://dx.doi.org/10.5367/0000000053295105.

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In recent years, the Turkish agricultural sector has had serious problems, such as lower yields, higher input prices, higher production costs and loss of competitiveness in foreign markets, all leading to reductions in both crop and animal production. At the same time, measures such as curtailment of state financial support to farmers and farming businesses, coupled with the increasing costs of production inputs including seeds, fertilizers, sprays, machinery and decreasing crop prices have negatively affected the sector and primarily the farmers. But, besides taking measures affecting structural change, it is also necessary to establish ways of ensuring accurate information exchange between farmers, agri-food industries and institutions for research and development if productivity and improvements in the competitive power of Turkish farmers within foreign and domestic markets are to be assured. The paper outlines the current situation concerning information and communication technologies (ICT) and agriculture in Turkey and the challenges facing the rural sector in striving towards a knowledge society.

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Akhter, Afroza, Ambreen Nabi, Sumati Narayan, Sabia Akhter, Bilal Ahmad Lone, Vaseem Yousuf, Bhinish Shakeel, et al. "Digital Technology: A Game Changer in Vegetable Cultivation." Annual Research & Review in Biology 39, no. 2 (February 17, 2024): 30–52. http://dx.doi.org/10.9734/arrb/2024/v39i230631.

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Vegetables are important constituents of Indian agriculture and nutritional security due to their short duration, high yielding capacity, nutritional richness, economic viability and ability to generate on farm and off farm employment. Increasing per capita income, health consciousness, urbanisation, increasing working women, shifting of farmers to high value vegetables are also important ingredients for fuelling vegetable growth in India. But we are still not getting the required /capita vegetables/day.so the answer to increasing the production of various vegetables employing various digital technologies is required. Growing high yielding varieties/hybrids and applying new production methods can significantly increase yield in most vegetables. The application of digital technologies to integrate agricultural output from the paddock to the customer is known as digital agriculture. These technologies can give the agricultural business the tools and data it needs to make better decisions and increase productivity). Information and communication technology (ICTs) and Artificial intelligence (AI) are the two key technologies used in digital agriculture. Information and communication technology (ICT) can be defined as a collection of technologies that aid or support the storage, processing, or distribution of data/information.Despite a big, well-educated, well-trained, and well-organized agricultural extension workforce, over 60% of farmers in the country remain unreached, with no extension organisation serving them. Radio and television are the primary sources of information. e- Extension, Agrisnet, Digital green, e- Sagu, Agmarknet, iKisan, Village Knowledge Centers, Kisan Call Centers, SMS Portal/mKisan portal are some of the e-Agriculture efforts in India. Furthermore, information and communication technology (ICT) aid in the timely completion of decisions, as well as the discovery of the best solutions and efficient systems for water management and irrigation in order to maximise production Artificial intelligence is assisting several agricultural sectors in increasing output and efficiency. In every industry, AI technologies are help in overcoming traditional hurdles. AI intervention in agriculture is assisting farmers in increasing their farming efficiency while reducing harmful environmental impacts. The agriculture business has embraced AI with open arms in order to improve overall results.AI is changing the way food is produced, resulting in a 20% reduction in agriculture sector emissions. Incorporating AI technology into agriculture, aids in the control and management of any unwelcome natural occurrence. It consists of robotic process automation, a machine learning platform, and sensors, among other things. Harvesting, weed management, pest and disease monitoring, irrigation control, and predictive agricultural analytics are all possible with these. Artificial intelligence and information and communication technologies (ICT) have the potential to be a technological revolution and a boom in agriculture, helping to feed the world's growing population.

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Polymeni, Sofia, Stefanos Plastras, Dimitrios N. Skoutas, Georgios Kormentzas, and Charalabos Skianis. "The Impact of 6G-IoT Technologies on the Development of Agriculture 5.0: A Review." Electronics 12, no. 12 (June 13, 2023): 2651. http://dx.doi.org/10.3390/electronics12122651.

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Throughout human history, agriculture has undergone a series of progressive transformations based on ever-evolving technologies in an effort to increase productivity and profitability. Over the years, farming methods have evolved significantly, progressing from Agriculture 1.0, which relied on primitive tools, to Agriculture 2.0, which incorporated machinery and advanced farming practices, and subsequently to Agriculture 3.0, which emphasized mechanization and employed intelligent machinery and technology to enhance productivity levels. To further automate and increase agricultural productivity while minimizing agricultural inputs and pollutants, a new approach to agricultural management based on the concepts of the fourth industrial revolution is being embraced gradually. This approach is referred to as “Agriculture 4.0” and is mainly implemented through the use of Internet of Things (IoT) technologies, enabling the remote control of sensors and actuators and the efficient collection and transfer of data. In addition, fueled by technologies such as robotics, artificial intelligence, quantum sensing, and four-dimensional communication, a new form of smart agriculture, called “Agriculture 5.0,” is now emerging. Agriculture 5.0 can exploit the growing 5G network infrastructure as a basis. However, only 6G-IoT networks will be able to offer the technological advances that will allow the full expansion of Agriculture 5.0, as can be inferred from the relevant scientific literature and research. In this article, we first introduce the scope of Agriculture 5.0 as well as the key features and technologies that will be leveraged in the much-anticipated 6G-IoT communication systems. We then highlight the importance and influence of these developing technologies in the further advancement of smart agriculture and conclude with a discussion of future challenges and opportunities.

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Abinesh, AK. "Mobile Communication Technology in Agriculture and Rural Development; A Qualitative study on Tamil Mobile Apps on Agriculture." Journal of Advanced Research in Journalism & Mass Communication 05, no. 04 (October 31, 2018): 167–73. http://dx.doi.org/10.24321/2395.3810.201835.

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Hassan. "Agriculture Communication in Malaysia: The Current Situation." American Journal of Agricultural and Biological Sciences 5, no. 3 (March 1, 2010): 389–96. http://dx.doi.org/10.3844/ajabssp.2010.389.396.

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Badgar, Khandsuren, Joe Prokisch, and Hassan El-Ramady. "Nanofibers for Sustainable Agriculture: A Short Communication." Egyptian Journal of Soil Science 61, no. 3 (November 1, 2021): 373–80. http://dx.doi.org/10.21608/ejss.2021.105877.1477.

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38

Jäckering, Lisa, Theda Gödecke, and Meike Wollni. "Agriculture–nutrition linkages in farmers’ communication networks." Agricultural Economics 50, no. 5 (August 28, 2019): 657–72. http://dx.doi.org/10.1111/agec.12516.

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39

Barlier, André. "Agriculture : adapter les pratiques, transformer la communication." Paysans & société N° 400, no. 4 (July 24, 2023): 45–48. http://dx.doi.org/10.3917/pes.400.0045.

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40

Tcholadze, Irma. "Communication problems in agriculture - analysis of sources." International Journal of Social Sciences 3, no. 1 (June 22, 2023): 29–43. http://dx.doi.org/10.55367/taio2689.

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The field of agriculture in Georgia is centuries old. For more than 2,000 years, agriculture as a field in our country has not lost its relevance and importance. In recent years, the relevance of the field has increased as the Earth has faced the problem that people may face a shortage of food supplies. The problem of food security and the difficult choice for consumers between organic and genetically modified food led humanity to the decision to emphasize the importance of agriculture as a sector and to promote its development. The development of agriculture, like other fields, is unimaginable without communication. Before we study what the situation in Georgian entrepreneurs in terms of possession and use of communication skills is, it is necessary to investigate whether there are scientific works in this direction and what conclusions and recommendations are offered by researchers in these works. The present work is based on qualitative methodology, namely, desk research. We studied the scientific articles published in refereed and licensed international journals which are related to the topic of agro-communication. By analysing the current situation, we came to certain conclusions. Our main goal was to identify existing problems of communication in the field of agriculture, for which we used methods of data collection and analysis. In total, we examined five foreign scientific articles and 1 Georgian textbook. To collect data, we used international scientific databases, where we searched for a few but very interesting articles by referring to keywords in English. We encountered some difficulty in data collection, which was related to the scarcity of scientific publications on our research topic. The studies we reviewed confirm the importance of communication skills in the development of the field. According to studies, in addition to communication skills, agro-communicators must have basic knowledge of the field-agriculture itself and such personal and professional qualities as reliability, responsibility, ethics, writing skills, oral communication skills, conflict resolution and teamwork skills. It is also essential to know the skills of working in social networks.

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Shariff, N. N. M., A. Muhammad, and Zety Sharizat Hamidi. "Identification of Key Actors of Agricultural Community-Based Organization from Communication Perspective in Malaysia." International Letters of Social and Humanistic Sciences 23 (March 2014): 66–72. http://dx.doi.org/10.18052/www.scipress.com/ilshs.23.66.

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This paper was part of a larger study which focuses on communication aspect of sustainable agriculture. To date, most of communication issues highlight role of extension officer rather than CBOs or the farmers meaning from top to bottom approach. It is realized that the flows of communication and the exchanges between different actors are extremely significant especially to understand the current state of agriculture and to facilitate the learning process. This underscores the need for dialogues and interactions between different actors and networks. Hence, this research will focus on CBOs because of the changing focus from extension officers to CBOs also changes the agricultural perspective. The purpose of this paper is to identify key actors that involved in an agricultural community-based organization (CBO). By identifying key actors, we can understand: 1) characteristic of a CBO; and 2) dissemination of agricultural knowledge – network. Therefore, a more sustainable agricultural practice can be embraced by many especially by conventional farmers.

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Barakabitze, Alcardo Alex, Kadeghe Goodluck Fue, Edvin Jonathan Kitindi, and Camilius Aloyce Sanga. "Developing a Framework for Next Generation Integrated Agro Food-Advisory Systems in Developing Countries." International Journal of Information Communication Technologies and Human Development 8, no. 4 (October 2016): 13–31. http://dx.doi.org/10.4018/ijicthd.2016100102.

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Farming communities in developing countries are adopting ICT based systems for agriculture. However, few countries have formalized national ICT for agriculture framework to guide farmers and other actors in solving problems as per their technological and agricultural needs. This paper proposes a framework for agriculture productivity in developing countries. First the description of the components of ICT based systems to support different phases of farming cycle is presented. Then the proposed framework is explained how it can be incorporated in the farming cycle to improve agriculture productivity. The authors anticipate that the proposed framework can bring an increase in agriculture productivity by improving communication pathways for agricultural knowledge and innovation systems (AKIS). The proposed framework is grounded on establishment of strong link between farmer-extension agent-researcher (agricultural innovation platform) using participatory approaches.

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Zhang, Xueyao, and Hong Chen. "Green Agricultural Development Based on Information Communication Technology and the Panel Space Measurement Model." Sustainability 13, no. 3 (January 22, 2021): 1147. http://dx.doi.org/10.3390/su13031147.

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This study was conducted to promote the construction of China’s ecological civilization; to reduce harm to the environment; to quantify the performance of agricultural green development (GD); and to truly achieve green, sustainable, and healthy agricultural development. From the perspectives of resources and the environment, first, information communication technology and the panel space measurement (PSM) model were adopted to analyze relevant indicator data from 2000 to 2019 in China’s 30 provinces. Second, China’s agriculture was measured to explore the overall characteristics, temporal changes, and regional differences of agricultural development. A panel data measurement model was constructed using the generalized least squares method, and the main factors affecting performance development were analyzed, which were verified by giving examples. Third, the governance countermeasures and improvement directors were proposed for agricultural GD in China. It is found that the driving force of performance of agricultural GD in China mainly depends on technological progress and that technological efficiency determines the speed of agricultural development. The regional differences in performance of agricultural GD are obvious in China. The growth in the performance of agricultural GD in the eastern region is much higher than that of the central, western, and northeast regions. In addition, the results show that the performance of agricultural GD is extremely positively correlated with the agricultural economic level, fiscal support for agriculture policy, and the industrialization process and that it is extremely negatively correlated with the level of opening-up, adjustment of agricultural structure, and the environmental regulatory capability of the government. As a result, this study can provide some ideas for the realization of agriculture GD in China.

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Journal, IJSREM. "WIRELESS SENSOR NETWORK IN SMART AGRICULTURE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 01 (January 25, 2024): 1–10. http://dx.doi.org/10.55041/ijsrem28324.

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This paper offers a comprehensive overview of wireless sensor networks (WSNs) in smart agriculture, emphasizing their significance in leveraging technological advancements. It explores the role of sensors in agriculture, the WSN technology, and applications across various agricultural aspects. Communication protocols like Zigbee, Wi-Fi, and LoRaWAN are discussed for seamless data transmission within smart agriculture systems. The paper concludes by outlining future trends, showcasing WSNs' potential for fostering sustainable and efficient farming practices.

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Maumbe, Blessing M., and Julius Okello. "Uses of Information and Communication Technology (ICT) in Agriculture and Rural Development in Sub-Saharan Africa." International Journal of ICT Research and Development in Africa 1, no. 1 (January 2010): 1–22. http://dx.doi.org/10.4018/jictrda.2010010101.

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This paper presents a framework of the evolution of information and communication technology (ICT) applications in agriculture and rural development based on comparative experiences of South Africa and Kenya. The framework posits that full deployment of ICT in agriculture and rural development will be a culmination of several phases of changes that starts with e-government policy design, development and implementation. The paper argues that ICT use in agriculture and rural development is a powerful instrument for improving agricultural and rural development and standards of living throughout Sub-Saharan Africa. However, success in greater application of ICT in agriculture will require addressing impediments to adoption and diffusion. Such impediments include the lack of awareness, low literacy, infrastructure deficiencies (e.g. lack of electricity to charge electronic gadgets), language and cultural barriers in ICT usage, the low e-inclusivity and the need to cater for the special needs of some users. The paper reviews successful applications of ICT in agriculture and urges greater use of ICT-based interventions in agriculture as a vehicle for spurring rural development in Africa.

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Wu, Zhuang, Yun Feng Zhao, and Yuan Lu. "NGI-Oriented Measure and Control System of Agriculture IOT." Applied Mechanics and Materials 568-570 (June 2014): 1389–93. http://dx.doi.org/10.4028/www.scientific.net/amm.568-570.1389.

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Agricultural IOT (Internet of things) is the integration of modern information and communication technology in agriculture. Based on 6LoWPAN wireless sensor networks, this paper puts forward a real-time monitoring system to agricultural environment, in order to improve the function of modern agricultural greenhouse control system. This system uses the 6LoWPAN as backbone to reach the goal of point-to-point communication between NGI (next generation Internet) and wireless sensor networks signed with IPv6. It is no specific gateway to protocol transition and carrying which makes it possible to realize real-time monitoring and controlling of agricultural environment, reduce energy consumption, shorten the delay time.

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Meister, Mark, Theresa Hest, and Ann Burnett. "Weather-Talk, Cynicism, and Agriculture." Qualitative Research Reports in Communication 10, no. 1 (January 2009): 61–71. http://dx.doi.org/10.1080/17459430902878502.

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48

Jennifer, Iyere-Freedom, Chioma, and Enwelu, Innocent Achonam. "Utilization of Information and Communication Technologies among Rural Women and Youth in Agriculture in Abia State, Nigeria." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 8 (June 12, 2023): 198–208. http://dx.doi.org/10.9734/ajaees/2023/v41i81997.

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The study assessed the utilization of information and communication technologies (ICTs) among rural women and youth in agriculture in Abia State, Nigeria. Data were collected using a structured interview schedule by the researcher and other research assistants. Percentage, standard deviation, mean scores, pie-chart, factor analysis, and regression were used for data analysis and result presentation. Using the multistage sampling procedure, a sample size of one hundred and twenty respondents was purposefully selected. The study's findings showed that GSM, radio, and television were the main ICTs that women and youth in the state used to obtain agricultural information from extension and relevant stakeholders. The regression analysis revealed a positive relationship between the number of times extension agents visited and their level of ICT use in agriculture. Findings indicated that a greater percentage (40%) of respondents were high users of ICTs in agriculture. Respondents cited low literacy, a lack of extension conviction, and training as major constraints to their use of ICTs. The implication is that policymakers and relevant stakeholders in agriculture should prioritize the development of training programs and interventions that improve the technology literacy and human capacity building of rural women and youth in the state through the use of existing agricultural extension programs on the effective use of ICTs in obtaining agricultural information for increased productivity, income, standard of living, and agricultural development in the state.

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Akter, Afruza, and Kim Hua Tan. "Agro-Based Mobile Apps Adoption among Bangladeshi Farmers at the ‘Hamlet’ of Bangladesh – A Case Study of Chandpura Village of Barisal." Jurnal Komunikasi: Malaysian Journal of Communication 39, no. 4 (December 21, 2023): 324–39. http://dx.doi.org/10.17576/jkmjc-2023-3904-17.

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Farmers in Bangladesh are gradually adopting and using ICT-based agricultural applications. This study attempted to identify the factors influencing the use of agro-based mobile applications by farmers in Chandpura village of Barisal district. The study examined farmers' access to ICT in terms of smartphone ownership, internet access, their ICT use behaviour for agriculture, and their knowledge and use of agro-based mobile applications. The research was conducted following the principles of qualitative methods in case studies. For data collection and analysis, in-depth interviews, semi-structured questionnaires, and narrative data analysis were utilised. The results showed that farmers were primarily influenced by personal factors such as need, age, education, and satisfaction. The youth were more receptive to innovations because they were more educated and adaptable. In addition, technological factors, such as access to a device and the internet, digital knowledge, ease of use, and a support network, played a significant role in this regard. While the study helped us understand the significance of ICT technology for the continued development of the agricultural sector, market and weather information were neglected in agro apps for small villages where disease, market, and weather information took precedence. Before implementing any technology, it is crucial to conduct research on the population and their specific needs. The implication is that the study helped us comprehend the significance of ICT technology for the advancement of the agriculture sector, even in small villages, and how implementing an ICT-based "agricultural advisory service" supported and benefited farmers. Keywords: Agro-based mobile apps, farmers, agriculture, information and communication technology (ICT), smartphone and internet.

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Alieva, Malika Alybekovna, Adina Abdiraimovna Muratova, and Kanykei Tynarbekovna Ibraeva. "Comparative analysis of phonetic and phonological features in english and russian agricultural terminology." BIO Web of Conferences 83 (2024): 06002. http://dx.doi.org/10.1051/bioconf/20248306002.

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This article presents a comparative analysis of phonetic and phonological features in English and Russian agricultural terminology. The study delves into the distinctive sound characteristics of these languages within the context of agriculture, shedding light on how these features impact translation and communication in this domain. By examining the phonetic nuances and phonological patterns specific to each language, this research provides insights into the challenges and solutions encountered in the translation of agricultural terms between English and Russian. Additionally, the paper explores the influence of cultural differences on the sound structure of agricultural terminology and underscores the importance of accurate and culturally sensitive language adaptation in the field of agriculture. This comparative analysis contributes to a deeper understanding of the linguistic aspects of agricultural communication and translation, offering valuable guidance for linguists, translators, and agricultural specialists.

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