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1
Kaur, Mandeep, and H. S. Sandhu. "Factors Influencing Buying Behaviour-A Study Of Passenger Car Market." Paradigm 8, no. 2 (July 2004): 26–30. http://dx.doi.org/10.1177/0971890720040205.
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Steluta, Vlad (Uta) Daniela. "Modelling Research on Consumer Attitude Toward Car Brands." International Journal of Sustainable Economies Management 3, no. 2 (April 2014): 1–15. http://dx.doi.org/10.4018/ijsem.2014040101.
Повний текст джерелаАнотація:
A quantitative research of consumer behaviour usually takes under consideration the following processes: perception, information/ learning, motivation, attitude and actual behaviour. From all this dynamic processes that define consumer behaviour, attitude is the one process relatively stable in time, with a very strong affective and cognitive component. In attempt to model attitude research one need to take under consideration external factors that influence attitude formation as well as this attitude influences the consumers buying decision. In order to particularize the research it was chosen a durable good – cars and the most known brands of cars in Romania. In the research conducted on a representative sample at Ploiesti city level, results validates the model proposed by author.
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Selva Priya, A. Antony, and R.AnanthaLaxmi. "FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT." International Journal of Research -GRANTHAALAYAH 5, no. 4(SE) (April 30, 2017): 41–51. http://dx.doi.org/10.29121/granthaalayah.v5.i4(se).2017.1948.
Повний текст джерелаАнотація:
With the explosion of the automobile industry, due to its globalization and liberalization, car manufacturers introduced much innovative and technological advancement in their models. Customers have started thinking to change over to the new models of cars, with related ease than before, to suit their changing life styles. Customer’s perception of service and quality of product will determine the success of the product or service in the market. With better understanding of customer’s perceptions, companies can determine the actions required to meet the customer’s needs. They can identify their own strengths and weaknesses, where they stand in comparison to their competitors, chart out the path future progress and improvement. Customer satisfaction measurement helps to promote an increased focus on customer outcomes and stimulate improvements in the work practices and processes used within the company. This paper focuses to find out the factors influencing the consumers towards buying Maruti cars in Thoothukudi district. The sample size of the study is sixty respondents from Thoothukudi district. The study quantitatively analyses the consumers’ buying behaviour, factors influencing the attitudes and behaviours of the consumers in buying Maruti car using primary data. Appropriate findings and suggestions are given in the paper.
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Samoškienė, Aurelija. "CAR SALES: INVESTIGATION INTO FACTORS DETERMINING CONSUMER BEHAVIOR / PREKYBA LENGVAISIAIS AUTOMOBILIAIS: VARTOTOJŲ ELGSENĄ LEMIANČIŲ VEIKSNIŲ TYRIMAS." Mokslas - Lietuvos ateitis 3, no. 4 (July 19, 2011): 90–98. http://dx.doi.org/10.3846/mla.2011.075.
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The article examines customer behaviour in general and discusses factors determining customer behaviour in car industry. The paper describes a concept of consumer behaviour and the importance of factors influencing the situation. Empirical study about factors determining car industry in consumer-made decisions is carried out. In addition, statistical factor analysis is performed. The key sets of factors helping the user with choosing a new car are identified and analysed at the level of the groups of factors (factor). The conducted analysis shows that car price, ergonomics, image, dynamic and user-friendliness as well as environmental groups are the main points that assist in buying a new car. Santrauka Straipsnyje nagrinėjama vartotojų elgsenos ir veiksnių, lemiančių jų sprendimus lengvųjų automobilių sektoriuje, problema. Aprašyta vartotojų elgsenos samprata ir veiksnių reikšmė formuojant vartotojų elgesį. Atliktas veiksnių, lemiančių lengvųjų automobilių sektoriaus vartotojų sprendimus, empirinis tyrimas. Atlikta faktorinė statistinių duomenų analizė. Remiantis empirinio tyrimo, skirto nustatyti svarbiausias veiksnių grupes, lemiančias vartotojo apsisprendimą pirkti naują automobilį, veiksnių grupių (faktorinės) analizės rezultatais, galima teigti, kad automobilio kaina, ergonomiškumas, įvaizdis, dinamika ir draugiškumas vartotojui bei aplinkai yra pagrindinės veiksnių grupės, lemiančios vartotojo apsisprendimą pirkti naują automobilį.
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Nagyová, Ľudmila, Jana Stávková, and Zuzana Tonkovičová. "Selected characteristics of Slovak consumers purchasing behaviour." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 56, no. 6 (2008): 69–76. http://dx.doi.org/10.11118/actaun200856060069.
Повний текст джерелаАнотація:
Objective of the paper is to point out selected patterns of Slovak consumers based on analysis of buying behaviour. Results of presented survey of consumer buying patterns and preferences have pointed out key characteristics of buying behaviour of Slovak consumers. We’re able to confirm that new business companies as hypermarket and supermarket became main place for food shopping. Totally 72% of respondents indicated them as the type of store where they spend largest share of food expenses. The self-service shop, traditional business units, is still the shopping place for 14% of respondents. The most important factors influencing selection of the type of store are closeness and location of the store, assortment and product quality, store personnel and price level. More than half of the respondents consider opening times the key service for choosing the place for shopping. 49.6% of respondents is using car to do shopping, 35.5% of respondents walk. 32.5% of respondents is using advertising leaflets to plan what to buy. 14.6% of respondents answered that even though receiving leaflets, they don’t read them. 31.3% of respondents are holders of loyalty cards. Most visited retail chain is Tesco.Currently building of large-scale business formats slowed down and retail chains try to get closer towards customer not only by reducing floor space but above all by locating the stores in the centre of cities with lower population.
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Dahiya, Rekha, and Gayatri. "Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB." Vision: The Journal of Business Perspective 21, no. 4 (November 10, 2017): 385–96. http://dx.doi.org/10.1177/0972262917733175.
Повний текст джерелаАнотація:
Digital marketing communication has affected consumer behaviour across product categories like books, music, fashion accessories, clothing, banking, online gaming, and so on. However, the automobile industry, despite being one of the largest digital spenders in India for past many years, has faced a dearth of academic studies. The objective of the research is to investigate the Indian car buyers’ decision to use digital marketing communication while buying a car using Decomposed Theory of Planned Behaviour model (DTPB). Data was collected from 801 actual and potential car buyers from Delhi. Structural equation modelling was used to assess the overall fit and explanatory power of the model. The DTPB model successfully explained 63 per cent of the variation in usage intentions. Attitude, subjective norms and perceived behavioural control were found to be the significant determinants affecting usage intentions and actual usage of digital marketing communication.
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Pradhan, Bibhuti B. "An Investigation into the Factors Influencing a Consumer While Buying a Car-A Theory of Planned Behaviour." Journal of Advanced Research in Dynamical and Control Systems 11, no. 10-SPECIAL ISSUE (October 25, 2019): 399–403. http://dx.doi.org/10.5373/jardcs/v11sp10/20192820.
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Jain, Pooja. "Consumer Management in Internet Age: A Study of Indian Car Buyers Digital Communication Adoption by Applying Competing Models." FIIB Business Review 8, no. 4 (November 26, 2019): 279–91. http://dx.doi.org/10.1177/2319714519883107.
Повний текст джерелаАнотація:
Consumer management has always been a challenging task for marketers. The task becomes even more challenging in internet age witnessing proliferation of emerging marketing practices with each passing year. Digital marketing communication has emerged as the most preferred communication alternative in recent years. Consumer have adopted digital communication in their buying decision process for number of product categories, still the adoption has not been studied adequately for products lying in extended problem solving category. This study compares the most popular technology adoption models to predict the intentions of Indian car buyers to use digital communication while making a car buying decision to better under the consumer management. Primary data was obtained from 801 car buyers consisting of both actual and potential buyers from Delhi. Structural equation modeling was used to evaluate and compare the models in terms of overall fit, explanatory power and significance. The results of the study revealed that Decomposed Theory of Planned Behaviour in explaining the digital communication adoption which could be used by the marketers for better consumer management.
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Maukeno, Angel V. A. P., Henny S. Taroreh, and Aneke Y. Punuindoong. "Pengaruh Kebudayaan, Sosial, Pribadi, dan Psikologi Terhadap Keputusan Konsumen dalam Penggunaan Grab Car pada Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Sam Ratulangi Manado." JURNAL ADMINISTRASI BISNIS 9, no. 2 (July 29, 2019): 46. http://dx.doi.org/10.35797/jab.9.2.2019.24603.46-51.
Повний текст джерелаАнотація:
The purpose of this research is to know the existence of factors influence a company's marketing, personal, social, cultural and psychological effects are significant for consumer behaviour in the use of Grab Car. Consumer behavior is a process undertaken by someone in finding, buying, using, evaluating, and disposing of a product or service after it is consumed, the study was conducted at the Faculty of social and political sciences of the University of Sam Ratulangi Manado by taking 100 students as the respondent. Withdrawal methods used is the sample Random Sampling with data analysis using multiple regression. By using the test validity and reliability in order to test the validity of the data. The results of this research show that cultural factors, social, personal, and psychology at the same time positively and significantly to the decision of the consumer in using the Grab Car with personal factors the most dominant, and it has high determination coefficient values, or have a great contribution towards the decisions of consumers.
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Knez, Matjaž, and Matevž Obrecht. "How can people be convinced to buy electric cars? – case of Slovenia." Production Engineering Archives 21, no. 21 (December 1, 2018): 24–27. http://dx.doi.org/10.30657/pea.2018.21.05.
Повний текст джерелаАнотація:
Abstract Electric cars represent a promising energy-and carbon-efficient alternative to internal combustion engine cars. However, as mobility behaviour is highly habitual, convincing people to switch from conventional cars to electric is challenging. In the following research, which was carried out in the past years in Slovenia, an attempt was made to determine what influences people’s buying habits and what would motivate them to buy an electric car. It appeared that the most relevant factor for not purchasing electric cars is, firstly, its overall too high price, and, secondly, short driving ranges. Different studies, as well as the results of the following research have revealed that there is no single measure which would dramatically increase the demand for electric cars. The solution is to combine different measures or strategies like Top – Down and Bottom – Up, where both the government and car industry should come across.
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Kicova, Eva, Pavol Kral, and Katarína Janoskova. "Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry." Economics and Culture 15, no. 1 (June 1, 2018): 5–14. http://dx.doi.org/10.2478/jec-2018-0001.
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Abstract Customers are key in the brand-building process. Many times, this term is applied very broadly, especially in segmentation and planning. Knowing the customer buying behaviour and customer decision-making process is important for brands, especially today, when customers are informed much better and get information over the Internet faster. In this paper, we present theory that deals with the purchasing behaviour of customers and emphasize the analysis of the sales cycle of the individual phases in the current conditions, when segmentation based on socio-demographic data is not enough. It is much better to define the psychological factors, which influence the customer and motivate him to buy in combination with the buyer’s decision-making speed. Thus, the article discusses the basic four types of customers according to the major research work carried out by Eisenberg brothers. Based on this analysis, we can determine the percentage of individual customers. The article offers a survey that was conducted to find the most important factors in the decision-making process when buying a car. In addition to the criteria, we also asked our respondents about the importance of these factors. We have used the multiple criteria decision analysis as it is one of the methods of complex evaluation and it minimizes the degree of subjectivity in choosing a suitable variant. Based on our survey, we have used analysis to estimate trends that brands operate in automotive sector could use to communicate in order to address the type of customer that belongs to their target audience. The primary aim of the paper is to prove that there is a growing trend of humanistic customers through study about their preferences and criteria during the decision-making process that leads them to buy a new car. Moreover, we determinate communication strategies for all four types of customers based on theory provided by Eisenbergs.
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Strydom, J. W. "The relationship between key demographic profile descriptors and the propensity for inshopping and outshopping by Sowetan residents." Southern African Business Review 18, no. 1 (January 24, 2019): 122–42. http://dx.doi.org/10.25159/1998-8125/5648.
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Soweto was one of the largest disadvantaged townships in South Africa, and a unique pattern of outshopping originated due to the lack of retail investment and development in the area. After 1994, Soweto as a township benefited more than any other South African township through retail development, resulting in a major shift in shopping patterns towards buying inside the township (inshopping). This change in shopping pattern provides the focus of the research problem, namely to understand the changes in buying behaviour and certain retail patronage practices of Sowetan residents. The main aim of the study was to investigate, firstly, the profile of inshoppers and outshoppers and, secondly, to examine the relationship between certain profile components (education, income, car ownership and duration of residency) and (i) inshopping, and (ii) outshopping propensity as examples of changes in retail patronage in the Soweto township. In this study, a descriptive research design was used. A disproportionate stratified sample of Soweto households was selected and interviewed, consisting of 690 households spread over 11 sub-areas of Soweto. There is a marked difference between the profiles of in- and outshoppers living in Soweto in terms of income and educational levels, car ownership and duration of residency in the area. The value and contribution of the study lies in the fact that some of these findings correlate with findings in other countries of the world; however, there are also a number of major differences in the profiles. South African investors and retailers should take cognisance of these differences and adapt their retail strategies accordingly in their efforts to market successfully in the Soweto market.
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Herman, Robert T., and Aditya Artha. "Pendekatan Model Hirarki dalam Menganalisa Faktor-Faktor Pendukung Pengambilan Keputusan Pembelian Mobil: Studi Kasus Wilayah Jakarta Barat." Binus Business Review 2, no. 1 (May 30, 2011): 341. http://dx.doi.org/10.21512/bbr.v2i1.1141.
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This research is to analyse the consumer purchase decision behaviour in buying cars. The important factor that being considered is product, price, design, comfort, performance, safety, and after-sales service quality. The research objects are city cars including Suzuki Karimun, KIA Picanto, Cherry QQ, and Proton Savvy. Those four products are chosen because they have the highest sales rate on 2007-2008. The sampling technique in this research is probability sampling using cluster random sampling technique. Meanwhile, the analysis method is using analytical hierarchy process (AHP). Finally, it will be concluded the persentage of each factor priority that will affect consumer consideration in purchase decision of each chosen city car. From the seven factors in this research, the result shows that price factor is the most important part and is the main considerable when consumers choose cars.
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Do Vale, Lucélia Largura, Ademir Luiz Vidigal Filho, Marcos Tadeu Simões Piacentini, Alexandre Leonardo Simões Piacentini, and Vanessa Coelho Piassarolo. "INFLUENCES ON CONSUMERS’ DECISIONS TO BUY NEW CARS IN CACOAL, BRAZIL." International Journal for Innovation Education and Research 7, no. 8 (August 31, 2019): 340–51. http://dx.doi.org/10.31686/ijier.vol7.iss8.1684.
Повний текст джерелаАнотація:
Regardless of the changes in the economy of the country in recent years caused by the global financial crisis, Brazil has managed to stand positively, despite the many variations in the national and international economic scenario. In the rise of the economy, the automobile sector was a prominent contributor, making it more advantageous for a consumer to purchase a new vehicle. This article aims to study the factors in the city of Cacoal that influenced a consumer’s decision to buy a new car. The methodology was descriptive research, using the deductive method, a qualitative and quantitative approach, and bibliographic research. To collect our data, we used a questionnaire containing 14 questions, some semi-open and some multiple-choice closed, sent in a link via email and Whatsapp, with the help of the Google Forms tool. In our results, it was observed that a consumer’s buying behaviour receives influences from both the external environment and the social group, both of which have a direct impact on the process of deciding to buy a new vehicle. The digital media, in the form of specialized electronic magazine websites, have become popular for consumers to consult. It was found that consumers researching in order to make a purchase decision consider the following decision factors first: quality, trust in technical assistance, confidence in the brand, safety and finally price. To a consumer looking for a new car these items are found to be the most important. The present study aims to set the parameters for future studies and to justify an interest in research.
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Rai, Bharat. "Consumer Brand Preference in Buying Car in Nepal." KMC Research Journal 3, no. 3 (June 13, 2019): 9–22. http://dx.doi.org/10.3126/kmcrj.v3i3.35686.
Повний текст джерелаАнотація:
The main objective this study is to identify the factors affecting the consumer brand preference in the choice of car in Kathmandu, Nepal. The study examines how the price perception, appearance perception and brand personality affect in the consumer brand preference in the buying of car in Nepalese market. The study focuses on how the consumer preferred to select the car and which factor has the more prominent role for brand preference and selection of car. Primary data has been used in the study. The structured questionnaire has been used for collection of primary data. Convenient sampling technique has been used to collect information from the respondents and 265 respondents have been taken from customers buying car in Kathmandu. Descriptive statistical analysis, correlation analysis and path analysis have been used to diagnose data collected to draw valid conclusions using SPSS AMOS 21. Price perception, appearance perception and brand personality are taken as independent variables to explore the degree of relationship with consumer behavior and to explore the impact of these variables on consumer behavior while making decision to purchase a car. Correlation showed that all independent variables have significant relationship with dependent variable. The path analysis showed that there is a significant impact of appearance perception and brand personality on consumer behavior in buying of car but price perception has no significant impact on consumer behavior in buying of car in Nepalese market.
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Vyas, Nirav R. "The effect of profession over buying behavior towards cars." Paripex - Indian Journal Of Research 2, no. 1 (January 15, 2012): 92–93. http://dx.doi.org/10.15373/22501991/jan2013/34.
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Chung Leng, Kooi, and Abu Bakar Abdul Hamid. "A Study on the Factors Affecting Consumers Adoption Toward Environmentally Friendly Car - Hybrid Car." Advanced Materials Research 860-863 (December 2013): 1129–33. http://dx.doi.org/10.4028/www.scientific.net/amr.860-863.1129.
Повний текст джерелаАнотація:
The aim of this study is to understand the consumer in the country of Malaysia which is one of the most developed countries in Southeast Asia. The study is being carried out to explore the consumer buying behavior in hybrid vehicle (HV). The objective of this study is to study which factors affect consumers hybrid vehicle buying decision. In addition, the study also in-depth analyzed whether there is any relationship between influencing factors and demographic factors such as gender, income, education and age. SPSS version 20.0 has been used for analysis the data information. 500 respondents will be selected to fill the questionnaire. The finding of this study provided empirical results to academician and vehicle producer in the field of green vehicle buying behavior in Malaysia.
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Das, Saumendra, and Padhy P K. "Demographic behavior of consumer towards selected brands of toothpaste." Journal of Management and Science 6, no. 1 (June 30, 2017): 44–55. http://dx.doi.org/10.26524/jms.2016.6.
Повний текст джерелаАнотація:
Consumer decision-making process varies with the type of buying decision.There are great differences between buying a toothpaste brand, a tennis racket, a personal computer and a new car. Complex and expensive purchases are likely to involve more buyer deliberation and more participation. Usually evaluating consumer behavior goes afar from advertising and marketing concepts to connect consumers and to understand their behaviors,motivations and sincere needs. Further consumer behavior is individually influenced by physical and social environment where one has to assume his or her perception on product,brand, service, or company. However, they may purchase any products as a result of their moods and ambiance. Most of the time consumer feels secure when the products are satisfying their needs surround to society and environment that one lives and communicates easily with its demographic factors. In this particular study, the main purpose is to understand the demographic behavior of consumer towards selected brands of toothpaste. Here the researcher randomly selected 485 respondents from Berhampur city of Odisha state and adopted descriptive research design. The study provides the association between the buying behaviors of consumers towards selected brands of toothpaste with respect to their demographic factors. Further, the data has been analyzed by one way ANOVAs and results interpreted.
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Rai, Bharat. "Consumer Brand Preference: An Empirical Study of Car Buying in Nepal." Archives of Business Research 8, no. 7 (August 4, 2020): 258–71. http://dx.doi.org/10.14738/abr.87.8611.
Повний текст джерелаАнотація:
The main objective of the study is to identify the effect of product attributes, price perception, appearance perception, brand personality and self-congruity on brand preference in the buying of car in Nepalese market. Primary data was used for the study and data were collected through structured questionnaire in the five point Likert scale from car users in Nepalese market. Convenient sampling was used for the study and Kathmandu was the sampling location. 500 questionnaires were distributed to car users among them 394 questionnaires were collected. SPSS software has been used to processing and analyzes the data. Mean, Standard Deviation, Correlation and Regression techniques have been used to analyze the data. The research paper found that there is significant positive relationship between independent variables and dependent variable consumer behavior. Moreover, it is found that, there is significant and positive influence of price perception, appearance perception, brand personality and self-congruity on brand preference and product attributes has no significant influence on brand preference in buying of car in Nepalese market.
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Tonković Pražić, Ivana. "Investigating Consumer Decision-Making Styles of Car Buyers in Croatia." Oeconomica Jadertina 11, no. 1 (June 11, 2021): 65–78. http://dx.doi.org/10.15291/oec.3386.
Повний текст джерелаАнотація:
This research sought to explore consumer decision-making styles of buyers in the car market in the Republic of Croatia. Additional aim of this research was also to add on the literature on consumer decision-making styles to further the understanding of the specificity of consumer behavior when buying a car. The research was conducted with in-depth interviews with car buyers using a non-probability purposive sample. Furthermore, interviews were conducted with car dealership employees who were consulted for additional information. The results indicate that car buyers in the Republic of Croatia make their car buying decisions based on specific consumer decision-making styles. Based on the relevant literature and empirical research, ten consumer decision-making styles specific to car buyers in the Republic of Croatia were identified: price sensitivity, susceptibility to the influence of others, interest in automobiles, involvement in car purchase, brand loyalty, and brand, quality, aesthetics, innovation and functionality consciousness. The research was conducted on a sample of respondents from the Croatian market, so the results cannot be applied to other markets. Also, the study was conducted on a smaller and a non-representative sample, so the results should be verified on a larger and representative sample.
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Bobeth, Sebastian, and Ingo Kastner. "Buying an electric car: A rational choice or a norm-directed behavior?" Transportation Research Part F: Traffic Psychology and Behaviour 73 (August 2020): 236–58. http://dx.doi.org/10.1016/j.trf.2020.06.009.
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Peters, Anja, Peter de Haan, and Roland W. Scholz. "Understanding Car-Buying Behavior: Psychological Determinants of Energy Efficiency and Practical Implications." International Journal of Sustainable Transportation 9, no. 1 (July 17, 2014): 59–72. http://dx.doi.org/10.1080/15568318.2012.732672.
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TEKİN, Mahmut, Yılmaz GÖBENEZ, and Derya ÖZTÜRK. "TÜKETİCİLERİN ÜRÜN/HİZMET KALİTESİ ALGILARININ SATIN ALMA DAVRANIŞLARI ÜZERİNE ETKİSİ: MARKA AŞKININ ARACI ROLÜ." SOCIAL SCIENCE DEVELOPMENT JOURNAL 7, no. 33 (September 15, 2022): 307–20. http://dx.doi.org/10.31567/ssd.701.
Повний текст джерелаАнотація:
Brand love is the sum of the values that turn into desire and passion with the pleasure, enthusiasm, and excitement that a consumer experiences when using a product or service. This passion turns into brand love over time, whether the consumer is aware of it or not. Brand love is full of surprises, just like the love people have for each other. This element of surprise is about the change in the feeling that reveals love in us and keeps it alive. This change in feeling is related to the quality that creates love depending on fashion, innovation, products, services, time, and trust in a brand. In this context, this study aimed to determine whether brand love played a mediating role in the effect of consumers' perceptions of the quality of products or services on their buying behavior. The sample consisted of 384 brand X car users living in Turkey. Participants were recruited using convenience sampling. Data were collected using an online survey. Hypotheses were tested using linear and multiple regression analysis. The mediating role of brand love was determined using the four steps in Baron and Kenny's method (1986), while the significance of the indirect effect was tested using the Sobel test. The results showed positive and significant relationships between product/service quality, brand love, and buying behavior. The results indicate that brand love plays a partially mediating role in the effect of consumers' perceptions of product/service quality on their buying behavior. In the light of these findings, the product/service quality perceived by consumers for automobile brands affects their buying behavior through brand love. Keywords: Brand love, Product/service quality, Buying behavior
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N, Priya, and A. Ravi. "Study on the Buying Motives and Prospects for Small Car Users in Hosur City." International Research Journal of Management, IT & Social Sciences 3, no. 9 (September 3, 2016): 75. http://dx.doi.org/10.21744/irjmis.v3i9.234.
Повний текст джерелаАнотація:
Liberalization in 1991. The availability of many alternatives within the city provides an opportunity to the consumers to make a rational decision after considering all the options. Today is an era which is characterized by a consumer’s market where the manufacturers and marketers not only take into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving. Consumer delight. Consumers look for those differentiating parameters, which may help them to make the best decision and can be proved as value to money proposition for them. It makes more important to analyze the consumer perceptions and behavior of the passenger car owners which will give the feedback pertaining to designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter and effect of the reference group that influences the consumer buying behavior of car owners within the city of Hosur.The primary data was collected from 191 respondents, located Hosur in using convenience sampling .The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and importance of reference group.
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Putsis, William P., and Narasimhan Srinivasan. "Buying or Just Browsing? the Duration of Purchase Deliberation." Journal of Marketing Research 31, no. 3 (August 1994): 393–402. http://dx.doi.org/10.1177/002224379403100307.
Повний текст джерелаАнотація:
Newman and Staelin (1971) point to a lack of research addressing the important questions of “How long are buyers ‘in process’ on their purchasing decisions?” and “What factors are related to differences in decision time?” Unfortunately, very little attention has been paid to this important research area during the more than two decades following Newman and Staelin's work. Accordingly, the authors develop a theory of the evolution of choice decisions for consumer durable products. This theory addresses information acquisition behavior and the duration of the purchase deliberation process itself. From this general theory, hypotheses pertaining to the duration of the deliberation process are tested using new car purchase survey data.
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Ramadhani, Dhevia Halimah, and Ida Bagus Nyoman Udayana. "Pengaruh Efek Carpooling Niat Pembelian pada Calon Pembeli Mobil Bekas di Indonesia." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 5, no. 4 (February 15, 2023): 1830–40. http://dx.doi.org/10.47467/alkharaj.v5i4.1720.
Повний текст джерелаАнотація:
This study aims to explore the relationship and direct influence of Cognitive Capital and Social Interaction on Information/knowledge sharing behavior, the effect of Information/knowledge sharing behavior on purchase intention, and the direct influence of cognitive capital and social interaction on customer purchase intention on prospective used car buyers in Indonesia. On an ongoing basis, the company improves the behavior of sharing information/knowledge to bind customers so that there is customer buying interest in a product. Purchase intention is one of the important things in a company, if a company occurs in the behavior of sharing information/knowledge to customers, the customer's interest in buying a product will also increase. These efforts can be realized in the form of increasing customer cognitive capital, increasing social interaction with customers, and being able to provide better service to customers. Data were collected as many as 60 used car buyers with data collection techniques using a questionnaire containing 20 questions that must be filled out. The data that has been collected is then processed with SPSS for validity testing, hypothesis testing and classical assumption testing. The results showed that the cognitive capital variable had a positive effect on information/knowledge sharing behavior, social interaction had a positive effect on information/knowledge sharing behavior, and information/knowledge sharing behavior had a positive effect on purchase intention.
Keywords: influence of purchasing decisions, purchase intentions
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주진혁, 왕진, 황사연, and AnDaechun. "A Study of Environment-friendly Car Buying Behavior Focusing on the Effect of Perceived Value." Journal of Product Research 35, no. 1 (February 2017): 67–78. http://dx.doi.org/10.36345/kacst.2017.35.1.007.
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Ditra Krahara, Yuwan, and Alugoro Mulyowahyudi. "FACTORS AFFECTING CONSUMER BEHAVIOR IN BUYING DECISION OF SUZUKI ERTIGA CAR IN CILEGON CITY, BANTEN." Dinasti International Journal of Management Science 2, no. 4 (April 14, 2021): 656–69. http://dx.doi.org/10.31933/dijms.v2i4.816.
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This study aims to analyze the factors that influence consumer behavior in the decision to purchase a Suzuki Ertiga car in Cilegon City Banten. The population in this study were customers in the city of Cilegon who bought a Suzuki Ertiga with 200 participants. Methods of data analysis using the Structural Equation Model-Partial Least Squares (SEM-PLS). The software that is used to process and analyze data obtained from this study is the Smart PLS version 3.3.2. The results of the study found that Product Quality, brand awareness and promotion had a positive and significant effect on purchasing decisions.
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Al-Homssi, Mahmoud Ahmad, and Alaaeldin Abass Ali. "Factors Influencing Panic Buying Behavior among Consumers in Lebanon during the COVID-19 Pandemic." التجارة والتمويل 42, no. 2 (May 1, 2022): 31–70. http://dx.doi.org/10.21608/caf.2022.251768.
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Guan, Xin, Guoxing Zhang, Diyi Liu, Xu Tan, and Dong Wu. "The behavior of consumer buying new energy vehicles based on stochastic evolutionary game." Filomat 30, no. 15 (2016): 3987–97. http://dx.doi.org/10.2298/fil1615987g.
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China?s current vehicle emissions caused by air pollution problems have become increasingly prominent. How to improve new energy vehicle market share, and effectively guide the consumer buying behavior become a problem, which the government and social have to be solved. In this paper, according to establish the stochastic evolutionary game model between the government and consumers in the car market, introducing of random factors analysis on the impact of evolutionary stability ,will obtain the stable strategy of government and automotive consumers. And on the basis of it, we study the government support, cost of vehicles, the use of cost, the utility of automobile use for the ways of evolutionary stability, with case further illustrates the external disturbance factors on consumer purchase of new energy vehicles in evolutionary game process stability. Studies show that: the increasing government subsidy policy, the reducing life cycle costs of new energy vehicles and the improving effectiveness of new energy vehicles will lead the model?s evolution to the orientation of consumer purchasing new energy vehicles.
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Man, Mandy Mok Kim, and Lim Rui Yang. "Factors Affecting Customer Satisfaction in Purchasing Car." International Journal of Marketing Studies 15, no. 1 (January 15, 2023): 12. http://dx.doi.org/10.5539/ijms.v15n1p12.
Повний текст джерелаАнотація:
Globalization of the markets coupled with economic downturn had changes the pattern of customer behavior and consumption patterns. The customer buying behavior is a complex topic as many internal and external factors have impact on the level of satisfaction of the customer. From the past decade, previous researchers had attempted to understand how customers’ needs their responses and feedbacks. In 2017, the number of Honda Civic 2017 Model car owners has reached 109,511 units in Malaysia and the Malaysia’s southern region occupied 34% of Honda’s total sales compared to others car model (Honda, 2018; Lye, 2018). Seeing that the demand for this model is high, it is crucial to study the car owners’ satisfaction align with the automobile and organizational standards, especially through effective customer satisfaction measurement model. The objective of the research is to study the relevant factors that affecting customers’ satisfaction in purchasing Honda Civic car (model 2017). This research studied the factors (price, customers’ services, brand image and quality) in influencing the customers’ satisfaction. The results show that customers’ services and quality have significant relationship towards customers’ satisfaction. The findings would be useful for academicians to further study on factors related with this area or to find out whether similar to apply this to other industry as well.
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Wijaya, Arman, Hery Winoto Tj, and Soegeng Wahyoedi. "The Effect of Car Sales E-Commerce Platform on New Car Buying Decisions Mediated by Digital Advertising Media and Youtube Media." Daengku: Journal of Humanities and Social Sciences Innovation 2, no. 5 (September 11, 2022): 596–607. http://dx.doi.org/10.35877/454ri.daengku1182.
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Indications of the Indonesian economy are reflected in the growth of the middle class of society in Indonesia. One sector that drives Indonesia's economic growth is the automotive industry sector. The growth of economic level and income has a direct impact on the level of car ownership, especially in big cities. The development of the internet and also the growth of mobile device users open up alternative opportunities for online purchases, including the purchase of automotive or car products. Changes in consumer behavior and technology are accelerating digital innovation, the emergence of online digital media is the preferred source of information for people who have the intention of buying a car and the emergence of digital automotive platforms that provide and enable consumers to buy new cars online. However, in another study, e-commerce for new and second-hand car sales did not have a significant contribution to sales growth and from this study it was found that there is a digital transformation gap for buying new cars online in Indonesia. This study will examine whether digital advertising media and Youtube media can be a bridge for the development of online car sales e-commerce. Testing this hypothesis involved 100 correspondents as a sample and analyzed using SmartPLS3.3.2 software. and has passed the valid and reliable test. The results of this test can be concluded, the e-commerce platform has no effect on purchasing decisions, Youtube media has no effect on purchasing decisions, digital advertising media has no effect on purchasing decisions, Youtube media has no effect on mediating e-commerce platforms on the occurrence of purchasing decisions, digital advertising media influential in mediating e-commerce platforms on the occurrence of purchasing decisions, e-commerce platforms influencing Youtube media, e-commerce platforms influencing digital advertising media.
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Itasari, Andri Astuti, Andre Rahmanto, and Yulius Slamet. "Influences of Product Attribute and Event Marketing Toward Customers’ Behavior in Buying a Car Toyota New Yaris." International Journal of Multicultural and Multireligious Understanding 5, no. 5 (October 2, 2018): 279. http://dx.doi.org/10.18415/ijmmu.v5i5.418.
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Automotive industry grows up very fast at this time, which has big key in economic field, even in Indonesia. The purpose of this research s to know probability product attribute and event marketing which influence the customers in buying a car named Toyota New Yaris. Data are collected by observation and interviewing the customers who buy Toyota New Yaris and do not. This research use survey method. Analyze technique use regress logistic binary. The result of research shows that product attribute and event marketing influence significant toward customers’ behavior to buy Toyota New Yaris in simultaneously. Meanwhile, as individually test, it shows that product attribute significantly and probability value in 0,0008 (p<0,005), while event marketing is not give influence significantly to customers’ behavior to buy Toyota New Yaris with probability value 0,124 (p>0,05).
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Matanović, Jelena, Stefan Klačar, and Boris Popov. "The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: Research on consumer behavior in Serbia and Bosnia and Herzegovina." Marketing 53, no. 4 (2022): 243–51. http://dx.doi.org/10.5937/mkng2204243m.
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The impact of psychological pricing and sales promotion activities on impulse purchases of clothing in retail stores: research on consumer behavior in Serbia and Bosnia and Herzegovina The aim of this research was to determine the relationship between psychological pricing and impulsive buying, as well as the tendency towards impulsive buying and the demographic characteristics of the respondents. The two methods of psychological pricing used in this research are: odd prices and promotions and discounts. Impulsive buying is defined as a purchase in which the consumer gets a sudden, often very strong and lasting desire to buy something immediately. The sample consisted of 343 respondents, the battery of tests consisted of: Questionnaire for examining the influence of different methods of psychological pricing on consumer decision-making and behavior, Impulsive buying tendency scale and Questionnaire for examining data on demographic characteristics of respondents. The results showed that promotions and price discounts as a method of psychological pricing have a statistically significant effect on the tendency towards impulsive buying. Also, it was concluded that women are more inclined to impulsive buying of clothing items compared to men. The results showed that there are no statistically significant differences between respondents of different levels of personal income, satisfaction with personal income and level of education in the tendency towards impulsive buying.
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Malwa, Rosyidah Umpu. "HUBUNGAN ANTARA KOMUNIKASI INTERPERSONAL SALES DENGAN PERILAKU KONSUMTIF." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 13, no. 2 (December 31, 2017): 252–64. http://dx.doi.org/10.35449/jemasi.v13i2.16.
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Honda Union Palembang customers are generally upper middle classcustomers who tend to have buying behavior based on their wishes. This customer tendsto fulfill his needs a bit exaggerated (consumptive behavior). From this fulfillmentcustomers tend to buy a car because of interest in the latest unit variants, purchasedpackages that are considered cheap, or because bored with old cars. This should beunderstood by Honda sales, where they should be able to understand the marketsituation, so it can attract interest from customers. Sales must be able to understand andconvey Honda car information to customers well and effectively (interpersonalcommunication). So that the desired positive impact can occur ie the occurrence of saleand purchase transactions.The population in this study is a customer of Honda Union who made apurchase in March 2017 which amounted to 50 people aged 19-55 years of male andfemale sex.Data collection method or instrument used that is using likert scale method.Product Moment Pearson correlation analysis results. A correlation coefficient of 0.621was obtained with a significance value of 0.000 (p <0.05). The result of the closeness ofthe relationship is 38.56%. It shows that there is a significant influence betweeninterpersonal communication to consumptive behavior. While 61.44% is the influence ofother factors.
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Malwa, Rosyidah Umpu. "HUBUNGAN ANTARA KOMUNIKASI INTERPERSONAL SALES DENGAN PERILAKU KONSUMTIF." Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi 13, no. 2 (December 31, 2017): 252–64. http://dx.doi.org/10.35449/jemasi.v13i2.38.
Повний текст джерелаАнотація:
Honda Union Palembang customers are generally upper middle classcustomers who tend to have buying behavior based on their wishes. This customer tendsto fulfill his needs a bit exaggerated (consumptive behavior). From this fulfillmentcustomers tend to buy a car because of interest in the latest unit variants, purchasedpackages that are considered cheap, or because bored with old cars. This should beunderstood by Honda sales, where they should be able to understand the marketsituation, so it can attract interest from customers. Sales must be able to understand andconvey Honda car information to customers well and effectively (interpersonalcommunication). So that the desired positive impact can occur ie the occurrence of saleand purchase transactions.The population in this study is a customer of Honda Union who made apurchase in March 2017 which amounted to 50 people aged 19-55 years of male andfemale sex.Data collection method or instrument used that is using likert scale method.Product Moment Pearson correlation analysis results. A correlation coefficient of 0.621was obtained with a significance value of 0.000 (p <0.05). The result of the closeness ofthe relationship is 38.56%. It shows that there is a significant influence betweeninterpersonal communication to consumptive behavior. While 61.44% is the influence ofother factors.
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Budyanto, Denny Yudho. "ANALISIS PERILAKU MEMBELI MOBIL MEREK TOYOTA KIJANG KRISTA DI KOTA SURAKARTA." Prima Ekonomika 13, no. 2 (October 26, 2022): 44. http://dx.doi.org/10.37330/prima.v13i2.154.
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This study aims to identify and analyze the influence of behavior, subjective norms and perceived behavioral control on consumer intentions to buy a Toyota Kijang Krista car identify and analyze the influence of purchase intention on the decision to buy a Toyota Kijang Krista car in the city of Surakarta. The research method used in this study is a quantitative method or survey method using a structured questionnaire. The data collection technique in which the author provides a list of questions to the questionnaire respondents used in this study was adapted from previous research. The survey in this study will be carried out in two stages, the first stage is for testing the instrument, the second stage is for data analysis. The research instrument test used is the validity test, the reliability test. Then for data analysis used multiple linear regression, and simple linear regression. The results of the research that has been done using multiple linear regression indicate the influence of attitudes on behavior, subjective norms and perceived behavioral control on consumer buying intentions.
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Staudt, Yves, and Joël Wagner. "Factors Driving Duration to Cross-Selling in Non-Life Insurance: New Empirical Evidence from Switzerland." Risks 10, no. 10 (September 27, 2022): 187. http://dx.doi.org/10.3390/risks10100187.
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Customer relationship management and marketing analytics have become critical for non-life insurers operating in highly competitive markets. As it is easier to develop an existing customer than to acquire a new one, cross-selling and retention are key activities. In this research, we focus on both car and household-liability insurance products and consider the time a customer owning only a single product takes before buying the other product at the same insurer. Based on longitudinal consumer data from a Swiss insurance company covering the period from 2011 to 2015, we aim to study the factors driving the duration to cross-selling. Given the different dynamics observed in both products, we separately study the car and household-liability insurance customer cohorts. Considering the framework of survival analysis, we provide descriptive statistics and Kaplan–Meier estimates along major customer characteristics, contract history and distribution channel usage. For the econometric analysis of the duration, we compare the results from Cox and accelerated failure time models. We are able to characterize the times related to the buying behavior for both products through several covariates. Our results indicate that the policyholder age, the place of residence, the contract premium, the number of contracts held, and the initial access channel used for contracting influence the duration to cross-selling. In particular, our results underline the importance of the tied agent channel and the differences along the geographic region and the urbanicity of the place of residence. By quantifying the effects of the above factors, we extend the understanding of customer behavior and provide a basis for developing models to time marketing actions in insurance companies.
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Miremadi, Alireza, Mahsa Samsami, and Alireza Eftekharian Qamsari. "The Study of Influential Integrated Marketing Communication on Iranian Consumer Buying Behavior for Imported Branded Cars: Datis Khodro." International Business Research 10, no. 12 (November 8, 2017): 148. http://dx.doi.org/10.5539/ibr.v10n12p148.
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The automobile industry especially imported cars are the most lucrative sector in Iranian market since the disposable income in both urban and rural are increasing and easy alternative finance being provided by all Iranian financial institutions are developing, furthermore imported cars are considered as a short-term investment among the consumer in Iranian market due the foreign currency fluctuations. This study is considered as the first research to review the consumer buying behavior about imported cars and how Datis Company advertise, promote and what is the best place to be advertised to convince customers to buy or try new cars in the Iranian market. Promotional mix have the consequence of creating brand images and symbolic appeals that can be the effective way to strike the responsive chord with consumers. The purpose of this paper is to examine the consumer buying behavior about the imported car through various IMC tools, discover most efficient place , most influential advertising message and how often consumers decide to change the car to better or new one in the Iranian market. A simple random sampling was selected as the sampling method. The customers of Datis Company (Previous Purchase) were sampled to respond to the online questionnaires and 197 questionnaires were returned providing an 89.5 % response rate. We initiated with conducting an exploratory research on Iranian consumer behavior to determine the most important attribute adopted by them. The regression method applied to understand the influence of independent variables (Advertising, WOM, Internet Marketing, Direct Marketing, Public Relations, and Sales Promotion) on the dependent variable (IMC) in Datis Company. Above all, online marketing Communication (OMC), web and social network is discovered as the most effective way of placing the advertisement for Datis Company in the Iranian market. The findings of this study provide managerial implications for marketers for the advertising practice of technologically advanced products. The ambiguous results of the analysis suggest that companies should put more emphasis on the selection of the communicated information content of their advertisements.
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Hao, Na, H. Holly Wang, and Qingjie Zhou. "The impact of online grocery shopping on stockpile behavior in Covid-19." China Agricultural Economic Review 12, no. 3 (August 14, 2020): 459–70. http://dx.doi.org/10.1108/caer-04-2020-0064.
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PurposeThis research is to examine the impact of online channels on food stockpile behavior.Design/methodology/approachIn this study, we use bivariate probit models to empirically investigate the impact of online purchasing channels on Chinese urban consumer food hoarding behaviors with random survey samples.FindingsResults show that fresh food e-commerce channels are more likely to be associated with panic stockpile behaviors due to higher likelihood of supply shortages than offline channels with government assistance in logistic management. In contrast, community group buy, another format of e-commerce, appears superior in satisfying the consumer needs and easing the panic buying perception.Practical implicationsIt suggests that online channels may have diverse impacts on consumers' panic stockpiling behaviors during the extreme situations. Online channels need to develop efficient supply chains to be more resilient to extreme situations and the government shall recognize the increasing share of the online channels together with traditional offline channels when implementing supporting policies.Social implicationsWith ever increasing share of online channels, it is imperative in terms of policy implications to understand how would online channels affect hoarding behavior.Originality/valueWe are the first study in online shopping's impact on food stockpile during pandemics using a random sample. Although food stockpile behavior at times of emergency have been investigated in many literature, there are no empirical studies on the impact of online channels on stockpile behaviors under extreme situations. Unlike disasters that immediately impact every entity in supply chains covering producers, vendors, distribution centers and retailers, pandemics did not render supply chains affected immediately, but rather increase consumers' willingness to shop online to avoid virus. Thus, Covid-19 provides a natural experiment to investigate the online channels' impact on stockpile behavior.
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Ito, Hiroshi. "Underlying Gaps between Environmental Knowledge and Behavior in the City of Toyota: Phase III." Asian Social Science 13, no. 10 (September 27, 2017): 23. http://dx.doi.org/10.5539/ass.v13n10p23.
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This study analyzes underlying gaps between environmental knowledge and behavior in the city of Toyota. A previous study suggested that citizens’ environmental knowledge of some eco-items comprising the city’s eco-policy significantly improved since it was designated as an environmental model city by the Japanese government in 2009. However, other studies suggested that citizens do not seem to act on these eco-items. Through a questionnaire with 133 Toyota citizens, this study explores possible reasons why citizens do not take action while knowing these eco-items. The findings suggest that the majority of respondents do not act on eco-items for economic reasons. For instance, buying a next generation car or a smart house is costly. Perhaps the city government should first focus on promoting Ecoful Town or addressing the heat island effect because they are relatively easy to deal with.
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Prof. Nirav R Vyas, Prof Nirav R. Vyas, and Dr Vijay Vyas Dr. Vijay Vyas. "An Analysis of buying behavior of doctors of towards MNC vis a vis Domestic brand of cars - With special reference to Rajkot & Jamnagar." Indian Journal of Applied Research 3, no. 7 (October 1, 2011): 434–36. http://dx.doi.org/10.15373/2249555x/july2013/133.
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Moreno, Donn Enrique, Erika Fabre, and Michael Pasco. "Atmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior." Open Journal of Business and Management 10, no. 01 (2022): 223–44. http://dx.doi.org/10.4236/ojbm.2022.101014.
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Chen, Tao, Haixiao Pan, and Yanbo Ge. "Car ownership and commuting mode of the “original” residents in a high-density city center: A case study in Shanghai." Journal of Transport and Land Use 14, no. 1 (January 18, 2021): 105–24. http://dx.doi.org/10.5198/jtlu.2021.1606.
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As a result of rapid urbanization and motorization in China, numerous mega-cities have emerged, and large numbers of people live and work in the city centers. Consequently, developing a public transport-oriented urban structure and promoting sustainable development are major planning strategies for the country. To understand the impact of rail transit on motorization in a high-density city center, we conduct a household travel survey in three neighborhoods around metro stations in the central area of Shanghai. We examine the car buying and commuting behavior of those Shanghai “original” residents who lived there when the city began growing, engulfing them in the center. Studies have shown that 40 percent of commuters in the city center commute outward, following a virtually reversed commute pattern, and the factors significantly affecting their car purchasing choice include their attitude toward cars and transit, household incomes, ownership of the apartments they live in, and the distance between family members’ workplaces and nearest metro stations. Despite easy access to the metro from their home in the city center, those who purchase their apartment units also likely own a car, while those who rent their apartment units are less likely to own a car; however, these odds are still higher than for those who live in an apartment unit inherited from their relatives or provided by their company. In the city center, if a family owns a car, then that car would almost certainly be used for daily commuting. A multinomial logistic model is applied to examine the factors influencing the tendency for using cars. The results show that people’s choices of commuting by alternative modes rather than cars are also shaped by their attitude toward public transportation, but other factors can also subtly change people’s commuting behavior under certain conditions. The commuting distance discourages people from walking and taking buses (but not metro). As the egress distance to the workplace increases, the metro becomes less appealing than cars. Mixed land use encourages people to walk or take buses instead of driving. Older people prefer riding buses and walking to driving, and female respondents tend to prefer walking, cycling, and riding the metro to driving compared to male respondents. These findings contribute to understanding the behavior of people who are familiar with public transportation and how to encourage them to switch from driving cars to alternative transport modes.
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Sprumont, François, Ali Shateri Benam, and Francesco Viti. "Short- and Long-Term Impacts of Workplace Relocation: A Survey and Experience from the University of Luxembourg Relocation." Sustainability 12, no. 18 (September 11, 2020): 7506. http://dx.doi.org/10.3390/su12187506.
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Workplace relocation can have a significant impact on commuting trips as well as on the location and number of activities scheduled within the home-work tour. This often exogenous, non-voluntary event affects the entire activity-travel behavior of the employees. As response, employees can adopt several short- and long-term adaptation strategies to cope with such change, the most obvious being commuting mode shifting, acquire new mobility resources (e.g., buying a car) or changing residential location. As workplace relocation can be consequence of national policies aimed at decongesting the city centers or to favor the development of new business areas, undesired macroscopic changes in modal shares and in land developments may be observed. While a decrease in the commuting time after a workplace relocation is, in some cases, observed, an increase in car use for the commuting trip may be observed as well. This paper aims at providing an in-depth understanding of the effect of workplace relocation on travel behavior by reviewing and selecting the relevant scientific literature on the topic, which has in the last years gained popularity. The findings and observations summarized by the literature review are then complemented with the specific example of the relocation of the University of Luxembourg employees. Finally, we indicate potential directions for research, which are currently underexplored.
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Woodside, Arch G., and Jean-Charles Chebat. "Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying-consuming transformation stories." Psychology and Marketing 18, no. 5 (2001): 475–95. http://dx.doi.org/10.1002/mar.1017.
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Siregar, Pandapotan Na Uli Sun. "Factors affect consumers behavior in purchasing Avanza mobil at Auto 2000 Medan." JURNAL GLOBAL MANAJEMEN 10, no. 1 (August 12, 2021): 120. http://dx.doi.org/10.46930/global.v10i1.1122.
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Understanding consumer behavior is absolutely necessary at this time for the development of the automotive world that is so fast and fast the intensity of competition is getting higher.The research objective was to determine the influence of cultural, social, personal and psychological towards consumer behavior in buying an Avanza car on Auto 2000 Terrain. This study uses linear regression analysis multiple. Results of data analysis using multiple linear regression analysis method shows that culture (X1), Social (X2), personal (X3) and psychological (X4) jointly and significantly influence cunsomer behavior on the auto 2000 sandpaper field with the regression coefficient X1 (b1)= 0,357, the coefficient regression X2 (b2)=0,298, regression coefficient X3 (b3)= 0,288 and regression coefficient X4 (b4)=0,261. The Fcount test obtained was 94,105 greater than Ftable of 2,47.The t test results show for culture = 6.449, social= 5.794, personal= 4.596 and psychological= 4,728, with Ttable value = 1,985 for the most dominant variable influuence is the perception of cultural variabels and the results of the test of determination shows that 79% of the variation in consumer behavior factors is influenceced by the four independent variables , while 21% are other factors that are not researched in this study.
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Lani, Oktri Permata. "THE ROLE OF COMMUNICATION IN THE BUYING AND NEGOTIATION PROCESS." Alfuad: Jurnal Sosial Keagamaan 5, no. 1 (June 30, 2021): 30. http://dx.doi.org/10.31958/jsk.v5i1.2012.
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Individuals and individuals who are members of an organization cannot achieve their goals and cannot even carry out their lives if they do not cooperate with other parties. Today, competition among companies in Indonesia is growing, especially in the sale of cars and spare parts. These symptoms can be seen from the price competition for cars and spare parts which vary greatly from one company to another, namely from low prices with standard quality to high prices with good quality. This is what makes a company compete to improve the quality of basic car materials and spare parts at prices that are affordable by the community. Negotiation is a process of interaction in an offer made by two or more parties, who want to achieve their respective interests and realize that in order to achieve all of their interests, they must relate to each other and direct each other's interests in order to achieve the benefit of all parties. In this case, the agreement between the two parties on the price quote is carried out by the customer and the company's negotiator. Based on the background of the problem described above, the authors formulate the main problem as follows: "What is the role of communication in the process of buying and selling negotiations". From the formulation of the problem that has been described above, the researcher wants to achieve a goal in this study. The purpose of this research, is to determine the role of communication in the process of buying and selling negotiations and to determine the barriers to communication. This research method uses a literature review. Communication is a process, namely the process of conveying thoughts or feelings by someone (the communicator) to another person (the communicant) to change the opinions, attitudes and behavior of others. By communicating, humans can convey their experiences, desires, and feelings to others directly or through the means or media they have. Through communication individuals can plan their future, form groups for cooperation, convey information, opinions, ideas, concepts, knowledge and change attitudes. To achieve effective and efficient negotiations is not as easy as people imagine. Many things must be considered in communicating so that messages or statements conveyed to others can be understood and understood.
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PSARRA, IFIGENIA, THEO ARENTZE, and HARRY TIMMERMANS. "THE EFFECT OF STRESS TOLERANCE ON DYNAMICS OF ACTIVITY–TRAVEL BEHAVIOR: NUMERICAL SIMULATION RESULTS." Advances in Complex Systems 17, no. 06 (November 2014): 1450027. http://dx.doi.org/10.1142/s0219525914500271.
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The primary and secondary effects of various spatial and transportation policies can be evaluated with models of activity–travel behavior. Whereas existing activity-based models of travel demand simulate a typical day, dynamic models simulate behavioral response to endogenous or exogenous change, along various time horizons. The current study aims at developing a model of endogenous dynamics of activity–travel behavior. Endogenous dynamics are induced by stress, which is regarded as dissatisfaction with current habits. It is assumed that people try to alleviate stress by trying short-term changes, within the options known to them or by exploring new options. If these explorations prove to be unsuccessful, they will consider long-term changes, such as moving to a new residential location, buying a car, etc. Therefore, this self-improvement process can result in both short and long-term adaptations. In the proposed framework, choice-set formation is modeled, the key concepts of aspiration, activation, awareness and expected utility are integrated, while both rational and emotional mechanisms are taken into account. Numerical simulations are conducted in order to check the face validity of the model, as well as the impact of stress tolerance parameters on system performance.
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Raiesdana, Somayeh, and Morteza Mousakhani. "An EEG-Based Neuromarketing Approach for Analyzing the Preference of an Electric Car." Computational Intelligence and Neuroscience 2022 (March 18, 2022): 1–19. http://dx.doi.org/10.1155/2022/9002101.
Повний текст джерелаАнотація:
This study evaluates consumer preference from the perspective of neuroscience when a choice is made among a number of cars, one of which is an electric car. Consumer neuroscience contributes to a systematic understanding of the underlying information processing and cognitions involved in choosing or preferring a product. This study aims to evaluate whether neural measures, which were implicitly extracted from brain activities, can be reliable or consistent with self-reported measures such as preference or liking. In an EEG-based experiment, the participants viewed images of automobiles and their specifications. Emotional and attentional stimuli and the participants’ responses, in the form of decisions made, were meticulously distinguished and analyzed via signal processing techniques, statistical tests, and brain mapping tools. Long-range temporal correlations (LRTCs) were also calculated to investigate whether the preference of a product could affect the dynamic of neuronal fluctuations. Statistically significant spatiotemporal dynamical differences were then evaluated between those who select an electric car (which seemingly demands specific memory and long-term attention) and participants who choose other cars. The results showed increased PSD and central-parietal and central-frontal coherences at the alpha frequency band for those who selected the electric car. In addition, the findings showed the emergence of LRTCs or the ability of this group to integrate information over extended periods. Furthermore, the result of clustering subjects into two groups, using statistically significant discriminative EEG measures, was associated with the self-report data. The obtained results highlighted the promising role of intrinsically extracted measures on consumers’ buying behavior.