Дисертації з теми "Business travel"
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1
Nilsson, Petter, and Ola Öberg. "Business Travels : A study of businesspeople´s travel patterns." Thesis, Karlstad University, Faculty of Economic Sciences, Communication and IT, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-4507.
2
Hugoson, Peter. "Interregional Business Travel and the Economics of Business Interaction." Doctoral thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-201.
Анотація:
This thesis consists of five individual essays, and a common introduction. The main theoretical focus of the study is to show that a firm’s choice to carry out a business interaction is based on its set of perceived business opportunities. Differences in domestic regional business attraction in Sweden are investigated within the framework of new spatial econometric tools, assuming that interregional business trips can be used as a proxy for regional business attraction. If a region has a growing number of new innovations and/or a number of entrepreneurs with profitable business opportunities, then more firms will establish business contacts with that region. A decision to make a business contact is related to the perceived profitability of such a contact and the profitability is correlated with the form of interaction chosen, where the choice is between an face-to-face (FTF) contact and a mediated contact. The arguments put forward are that the choice of FTF business contacts is associated with non-standardised information exchange and high transaction costs (net of travel costs). This implies that market and renewal activities are associated with a greater willingness to make an FTF contact than other activities. The empirical part of the study examines the generation and attraction of interregional FTF business interaction for a set of functional regions and for the Jönköping airport market area. The empirical part is based on two unique surveys with over 165 000 respondents. The empirical exercises show that the generation of interregional business trips is primarily market oriented. In addition, the analysis shows that the willingness to make a trip increases with the size of the establishment and is greater for the manufacturing industry than for other industries. A spatial interaction model between origin and destination pairs is also outlined and estimated. It is shown that the share of knowledge and service-handling professions in a labour market region influences both the generation and attraction of interregional FTF business contacts. The empirical analysis also shows that regions with high employment shares for growing industries tend to exert a positive attraction and to some extent also a generation of business trips. As a consequence, growing regions tend to attract more business trips than similar but stagnating regions.
3
Dietrich, Dave. "Pernova: A travel industry business plan." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1903.
Анотація:
The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.
4
Chávez, Becerra Ana Milagros, Salas Karla Ivonne Condo, Padilla Massiel Milagros Garma, Vergara Gabriela Nicole Rivero, and Flores Milagros Marcell Villanueva. "Travel Safe." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651860.
Анотація:
En la actualidad, existe un alto índice de robos de maletas al momento de realizar un viaje, puesto que según la SITA (Societé Internacionale de Telécommunications Aéronautiques) se pierden cerca de 25 millones de maletas por año a nivel mundial. La situación no es muy diferente en el Perú, ya que constantemente se ven casos de robo o pérdida de equipaje en el territorio nacional. Para estos casos, ante la ineficiencia de las autoridades y la falta de medidas de control, se han propuesto diversas alternativas de solución para proteger las maletas como candados especiales, sistema TSA, entre otros. Sin embargo, estos no son efectivos al ser fácilmente manipulados o forcejeados. En base a lo mencionado anteriormente, nació la idea de Travel Safe. Este modelo de negocios ofrece maletas inteligentes con un sistema compacto que utiliza tecnología NFC y permite conectarse a través de una aplicación móvil y rastrear en tiempo real la ubicación de la maleta. Asimismo, posee un sistema integrado que ayuda a la protección contra el robo e intento de manipulación. Por ello, para probar tal aceptación de nuestra propuesta que corresponde a una solución óptima de una problemática existente en el Perú, se han desarrollado diversos experimentos e investigaciones que se abordará en el presente trabajo de investigación. Una vez hecha la validación de nuestro proyecto, se presentan los compromisos de ventas efectuados y los diversos planes de acción en las diferentes áreas. Finalmente, se concluye que el negocio propuesto es un éxito y genera una atractiva rentabilidad.Nowadays, there is a high rate of theft of suitcases when making a trip, since according to the SITA (Société Internationale de Telécommunications Aéronautiques) are lost about 25 million suitcases per year worldwide. The situation is not very different in Peru, since cases of theft or loss of luggage are constantly seen in the national territory. For these cases, due to the inefficiency of the authorities and the lack of control measures, several alternative solutions have been proposed to protect the suitcases such as special locks, TSA system, among others. However, these are not effective because they are easily manipulated or wrestled. Based on the above, the idea of Travel Safe was born. This business model offers intelligent suitcases with a compact system that uses NFC technology and makes it possible to connect through a mobile application and track the location of the suitcase in real time. It also has an integrated system that helps protect against theft and attempted tampering. Therefore, to prove such acceptance of our proposal that corresponds to an optimal solution of an existing problem in Peru, have developed various experiments and research that will be addressed in this research work. Once our project has been validated, the sales commitments made and the various action plans in the different areas are presented. Finally, it is concluded that the proposed business is a success and generates an attractive profitability.
Trabajo de investigación
5
Guo, Yingying, and Kai Sun. "Relationship in Travel Agency: A case of Chinese International Travel Service." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13850.
Анотація:
Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. The paper purpose is to find out any interrelation between travel agency and client. This is aimed by a case study in a Chinese Travel Agency. Aim – the aim of this paper the factors which affect the relationship between client and travel agency. This study will help to reader about the knowledge of the factors which can be helpful for travel agencies to improve their relationship with their clients. Research question – how can these factors including service quality, customer satisfaction, and membership relationship and CRM be used in order to establish good relationship between tourists and travel agency? Method – in this paper, a positivistic point of view is embedded, and then we chose to use a case study design in a travel agency. In addition, we used primary and secondary for gathering the data. The research question was answered in the analysis with the combination theoretical framework and empirical data from a real case of Chinese International Travel Service (CITS). Finding – this paper mentioned four factors including service quality, customer satisfaction, membership relationship and customer relationship management be used in order to create long relationship between tourists and travel agency. Service quality has become a factor important in the overall tourism experience, and one which ultimately dictates is the success of the tourism business. Service satisfaction is a crucial point for firm to keeping the long relationship with customer. A membership relationship is a formalized relationship between the firm and an identifiable customer that often provides special benefits to both parties. Customer Relationship Management (CRM) focuses on managing the relationship between a company and its current and prospective customer base as a key to success. Conclusion—though observing the travel agency‘s situation, authors used four factors to analyze what the problems they are, and give firm‘s suggestion about how to use the factors to maintain and enhance the relationship with customer.
6
Vuthipongse, Witchanee. "What business travelers require in hotel room while traveling on business trip." Online version, 2001. http://www.uwstout.edu/lib/thesis/2001/2001vuthipongsew.pdf.
7
Pollak, Mary Ellen. "How couples cope with business travel : does length of travel make a difference? /." Thesis, Virginia Tech, 1990. http://hdl.handle.net/10919/41608.
Анотація:
Intermittent business travel has become an essential part of professional life for many. This exploratory study focused on two types of business-related travel. Short-term travel included frequent trips which lasted a week or less. Long-term travel included trips which lasted a minimum of three weeks at a time. Twenty couples, in which the husband was the business traveler, completed questionnaires and were interviewed individually.
The Family Adaptability and Cohesion Evaluation Scales-FACES III (Olson, Portner, & Lavee, 1985) was used to measure couple functioning. No significant differences on either adaptability or cohesion were found between the two groups of business travel couples. The couples in this study reported a significantly higher level of adaptability when the mean score on the adaptability scale of each of these two groups was compared with the mean score of the sample upon which FACES III was normed (p <.0001).
Significant group differences were reported on the ways the couples dealt with the eminent departure of the husband, the couples’ adjustment when the husbands returned, the stress resulting from travel reported by the husbands, and the amount of contact the couples had while the husbands were away.
Methods of coping used by husbands and wives and support systems used by the wives were also explored. Implications of the findings and suggestions for further research are included.Master of Science
8
Chen, Liming. "The corporate travel index in Taiwan /." Online version of thesis, 1993. http://hdl.handle.net/1850/11717.
9
Larsson, Eva B. "Evaluation methods among corporate travel managers /." Online version of thesis, 1993. http://hdl.handle.net/1850/11582.
10
Verstraeten, Jean-Benoit Pierre Joel Vincent. "Practices in social media in the travel education business." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13137.
Анотація:
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Practices in Social media refers to the view or perception of a brand not only based on its offerings and services, but also on its values and culture as perceived primarily by consumers. Organizations may utilize brand image to accomplish its goals or objectives by structuring an image that is interesting and acceptable to customers. In recent years, one of the ways that organizations consistently market or advertise their brand involves social media. The objective of this research study is to explore what are the practices in social media in the travel education business. To obtain data, the researcher interviewed people from 6 travel education firms and collated information about the topic from existing primary and secondary sources. The researcher conducted the research to determine practices in social media marketing as they apply in the tourism and education sectors. Based on the data obtained by the researcher, practices in social media marketing include the utilization of social media platforms with a widespread international reach such as Facebook, Twitter, Instagram, and YouTube. Another strategy is to constantly post updates that are not only interesting but also informational about the products and services offered by a brand or organisation. Companies or organizations must also interact with customers or clients online in order to maintain the latter’s interests in the former’s offerings and services. Customer engagement is one of the reasons why customers opt to follow firms online through social media. The research study also reveals other advantages and benefits of social media that constitute best practices such as the conversion of non-customers to customers, increased media presence to boost popularity, the effective communication of organisational goals and objectives, and the formation of a good relationship with customers. Organisations may also use tourist created content (TCC) and other types of user-generated content to guide decision-making in product development.
Praticas na midia social se refere a vista ou a percepcao de uma marca nao so com base em suas ofertas e servicos, mas tambem sobre seus valores e cultura como percebido principalmente pelos consumidores. As organizacoes podem utilizer a imagem que é interessante e aceitavel para os clients. Nos ultimos anos, uma das formas que as organizacoes de forma consistente comercializar ou publicitar a sua marca envolve midias sociais. O ojetivo deste estudo é explorer quais sao as praticas de midia social no negocio de educacao de viagens. Para obter os dados, a pesquisadora entrevistou pessoas de seis empresas de educacao de viagens e cotejadas informacoes sobre o tema a partir de fonts primarias e secundarias existentes. O pesquisador conduziu a pesquisa para determiner praticas de marketing de midia social em que se aplicam nos sectores do turismo e educacao. Com base nos dados obtidos pelo pesquisador, as praticas de marketing de midia social incluem a utilizacao de plataformas de midia social com um alcance internacional generalizada tipo Facebook, Twitter, Instagram e YouTube. Outra estratégia é para postar constantemente as atualizações que não são apenas interessante, mas também informativo sobre os produtos e serviços oferecidos por uma marca ou organização. As empresas ou organizações devem também interagir com os clientes ou clientes on-line, a fim de manter os interesses deste último em ofertas e serviços da ex. O envolvimento do cliente é uma das razões por que os clientes optam por seguir as empresas on-line através da mídia social. A pesquisa também revela outras vantagens e benefícios da mídia social que constituem as melhores práticas, tais como a conversão de não-clientes para os clientes, o aumento da presença da mídia para aumentar a popularidade, a comunicação eficaz das metas e objetivos organizacionais, bem como a formação de um bom relacionamento com os clientes. As organizações também podem usar turístico criado conteúdo (TCC) e outros tipos de conteúdo para orientar a tomada de decisão no desenvolvimento do produto gerado pelo usuário.
11
Nelson, Thomas J. "The formation and preservation of personal integrity in the context of business and/or ministry travel." Theological Research Exchange Network (TREN), 1998. http://www.tren.com.
12
Chu, Jessica. "Sustainable Travel on YouTube: Discussion and Perception : How do YouTube travel vlogs discuss sustainable travel? How are they perceived?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-99040.
Анотація:
The objective of this study is to explore how YouTube travel vlogs discuss sustainable travel and how they are perceived. By using framing analysis, the research codes are based on the three pillars of sustainability; economic, environmental, and social. Specifically, in the tourism contexts, this research seeks to identify narratives referring to local accommodations, restaurants, and shops, cultural, historical, and interactions with local communities, and finally, nature appreciation, use of environmental materials, and transportation. To understand perception 20 interviews are completed with an even split of female and male millennials. This paper concludes YouTube travel vlogs discuss sustainable travel indirectly and minimally. Economic and environmental codes were relatively easiest to identify in comparison to social codes. The varying definitions of social sustainability prove challenging to pinpoint in the coding process. Although there is a growing awareness of sustainable travel, ‘popular’ YouTube influencers are slow to adapt and add elements of sustainability to their messaging, yet perception levels were higher than expected. It proves important to increase sustainable travel messages among ‘popular’ social media influencers.
13
Jaatinen, Salla, and Laura Aho. "Recommendations’ and preferences’ impact on online travel purchases : A quantitative study investigating Instagram influencers’ travel recommendations and consumers’ travel preferences effect on online travel purchases." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48272.
Анотація:
Quantitative data analysis revealed that out of the two proposed hypotheses, consumers’ travel preferences have a positive effect on online travel purchases, while Instagram influencers’ travel recommendations did not have a positive effect on consumers’ online travel purchases. Despite that, male respondents experienced travel recommendations to be more influential than their own travel preferences when purchasing travel. However, the results indicate that there is a need for further research.
14
Tate, William R. Tharpe Gregory M. "Business process reengineering of the Department of Defense travel system /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 1995. http://handle.dtic.mil/100.2/ADA307313.
Анотація:
Thesis (M.S in Information Technology Management) Naval Postgraduate School, September 1995.Thesis advisor(s): James Emery, Frank J. Barrett. "September 1995." Bibliography: p. 155-157. Also available online.
15
Davari, Dordaneh. "Defining business strategy for development of travel and tourism industry." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/65801.
Анотація:
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 101-112).
Many studies conducted on Travel and Tourism industry consider tourism an economic phenomenon. Providing a customer-satisfaction-based analysis, this thesis deals with both economic and social aspects. Economic data on tourism are first analyzed. A social model is then developed by examining two different countries, Argentina and Turkey, as case studies. The strategic approach followed in studying these countries allows for the presentation of diverse images of Travel and Tourism industry in various countries requiring different core strategies. After studying Travel and Tourism industry in Argentina and Turkey, the thesis deals with performance factors and policies defined in tourism destination countries from competitiveness and customer satisfaction points of view. The competitiveness aspect is based on the Travel and Tourism Competitiveness Index, defined by World Economic Forum, and the customer satisfaction aspect is based on the proposed Travel and Tourism Customer Satisfaction Index. The index itself or the related measurement system is not the base of this thesis and the study is on the fundamentals of this index. The thesis provides a structured approach to the reasons for which different tourists may travel to a destination country. It proposes country action plans in order to increase responsiveness to tourists with different purposes of visit and provide them with satisfactory experiences. Strategic approach requires each country to first choose which groups of tourists would be optimal for targeting and then prepare to receive them. Such an approach would result in different outcomes based on time, availability of resources, and different prioritizations. Based on the case studies and further literature review, the concluding part recommends some general rules to follow that are closely related to "sustainability" in tourism development. These rules are considered a MUST at any time and in any competitive environment.
by Dordaneh Davari.
S.M.
16
Collins, Darrian. "Economics of outbound business travel : a comparative analysis using Australian data /." [St. Lucia, Qld.], 2003. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe17141.pdf.
17
Grieco, Mary Elizabeth. "The impact of videoconferencing on the corporate travel industry. /." Online version of thesis, 1995. http://hdl.handle.net/1850/11951.
18
Rogers, Hazel Lynn. "A survey of the travel health experiences of international business travellers." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape17/PQDD_0008/MQ31327.pdf.
19
Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.
Анотація:
Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.
Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of travel arrangements in Sweden, Norway, Denmark and Finland. Now they want to expand their business to other countries, and at the same time they want to identify how Sweden is seen as a tourist destination. We helped them with this by investigating travel agencies and tour operators in the Netherlands.
Our purpose with this thesis was to find out what kind of picture the Dutch travel agencies and tour operators have about Sweden. Furthermore, we wanted to know how the Dutch market looks like considering the trips to Sweden. To be able to analyze the phenomena of image we have taken closer look at the decision- making process, which was originally created by Mathieson and Wall (1984). It contains four areas (tourist profile, travel awareness, destination resources & characteristics and trip features) that have effect on the decision making process. Since we thought that image also has a big influence on the tourists’ decision, we chose to investigate that subject as well.
With the help of our theories we created two different questionnaires, one to Dutch travel agencies/ tour operators having Sweden as a travel destination, and one to Dutch travel agencies/tour operators not currently offering trips to Sweden. After receiving the answers we interpreted them together with our theories and we found out that the respondents have a correct image of the reality. Sweden’s nature with the forests, water and snow were some of the most common parts of their image. Stockholm was also a prominent feature together with beautiful and clean nature. Sweden was also seen as a modern and safe country with high quality. Some respondent also mentioned space, but it was not as common answer as we expected.
Regarding the image, we found out that an image handles both a person’s affective and cognitive images, which arises from many different sources and influences. After doing this research our believes, about the image as a part of the decision making process, were strengthened. Therefore we saw the need to change the already existing model.
Our suggestions to the Scandinavian Travel Agent AB, is to first contact the travel agencies/tour operators who are currently offering Sweden, since they seem to be most interested in expanding to Sweden. Among the other travel agencies/tour operators an interest has to be aroused. This can depend on the fact that companies with Sweden can see the demand and the opportunities better than the companies who do not have Sweden.
20
Liu, Hongbo. "#WishYouWereHere! ‒ Essays on travel bragging." Diss., Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/584121.
Анотація:
Tourism and SportPh.D.
Travel bragging, referring to the act of showing off or boasting about travel experiences, is ubiquitous on social media; travel bragging rights (e.g., Instagrammability) have become an important factor in travel decision-making in the social media era. Despite these developments, research on travel bragging remains scarce. This dissertation presents two studies. The first aimed to explore travel bragging via qualitative approaches (i.e., in-depth interviews, means-end analysis, and photo elicitation) to determine how consumers (both braggers and the audience) defined and perceived travel bragging and travel bragging rights. This study provided a systematic conceptualization of travel bragging, including a definition of the term, how to distinguish travel bragging from travel experience sharing, motivations behind travel bragging, the influence of travel bragging on travel braggers and their audience, and coping strategies consumers used to mitigate the negative impacts of travel bragging. This conceptualization of travel bragging highlighted perception gaps between travel braggers and the audience in identifying travel bragging, motivations behind this behavior, and the audience’s emotional reactions to it. The first study also provided a conceptual framework of travel bragging rights, which includes seven dimensions related to destination attributes: difference, similarity, scarcity, functionality, symbolism, hedonism, and consequentiality. Results show that, as a travel motivation, seeking travel bragging rights exerts a stronger influence on young generations and active social media content generators. The second study sought to investigate travel bragging in an online travel review context using an experimental design. Drawing on attribution theory and the emotional contagion effect, this study attempted to identify whether two visual cues in user-generated photos (pictorial self-prominence and selfies) could affect the persuasion effect of online reviews through perceived dubious motivations and positive emotions. Pictorial self-prominence (i.e., the degree to which the image of oneself is noticeable from user-generated photos) is a new concept introduced in this study. It was manipulated in two ways: the ratio of the area of one’s image to a whole self-portrait, and the ratio of the number of photos including the reviewer’s image to the total number of photos uploaded per online review. Results show that pictorial self-prominence has a negative impact on review helpfulness through perceived dubious motivations; however, this effect did not extend to visit intention to the tourist attraction mentioned in the online review. The findings also show that pictorial self-prominence (manipulated by number ratio) and selfie had a significant interaction effect on review helpfulness, such that when more photos contained the reviewer’s image, online reviews with selfies were perceived as more helpful than those with non-selfies. Follow-up analysis revealed that this interaction effect was mediated by perceived authenticity and perceived source expertise. Theoretically, this dissertation presents a systematic and comprehensive conceptualization of travel bragging, including travel bragging behavior and travel bragging rights. This conceptualization provides an update to consumers’ opinions about travel bragging and travel bragging rights in the social media era. This work also contributes to the word-of-mouth literature by uncovering the influences of travel bragging and underlying mechanisms. In addition, this dissertation reveals the influences of pictorial self-prominence and selfies on review helpfulness, highlighting the importance of visual cues in online word of mouth. Managerially, findings regarding travel bragging and travel bragging rights offer important implications for destination marketing organizations and associated social media marketers. The dissertation also outlines a series of tactful self-presentation strategies for individuals who enjoy bragging about or sharing travel experiences on social media while avoiding being perceived negatively. In addition, findings from the first study call for attention from policy makers to the negative psychological effects of travel bragging on travel braggers and the audience. The study on pictorial self-prominence and selfies provides important implications for destination marketers’ visual marketing strategies.
Temple University--Theses
21
Wang, Dan. "A FRAMEWORK OF SMARTPHONE USE FOR TRAVEL." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/214796.
Анотація:
Business Administration/InterdisciplinaryPh.D.
ABSTRACT Smartphones appear to perfectly match travelers' needs due to their portability and easy access to the Internet. The current literature in management information systems (MIS), communication, marketing, and tourism provides a basic foundation with which to understand the adoption and use of information communication technology (ICT) such as smartphones. However, a critical review of this literature indicates that there is a need to develop a much richer theoretical framework that describes the use of smartphones for travel. In particular, our understanding of the use of smartphones for travel is largely established from a quantitative perspective method, and as such, it is argued that this perspective cannot provide an in-depth understanding of the mechanisms that affect the use of smartphones in travel which, in turn, shapes the travel experience. That is, it appears that there is a lack of integration of the various models describing the nature of the use of ICT in travel. Additionally, it is argued that the processes shaping the use of technology which were developed in the organizational settings have been inappropriately applied at the individual level, and therefore should be critically examined within the travel context. The overall goal of this dissertation is to develop a theoretical framework describing the mechanisms shaping the use of smartphones for travel, and can be addressed by answering the following questions: (1) What are the uses of smartphones in the context of travel? (2) What are the factors influencing the use of smartphones in the context of travel? And, (3) What are the mechanisms shaping the use of smartphones for travel (i.e. How are the factors working to shape the use of smartphones in travel context?). A phenomenological approach was used to answer these questions as quantitative methods are believed to be inadequate in describing the processes underlying the use of smartphones for travel. Twenty-four Americans who own one kind of smartphones and traveled at least once for leisure purpose in the most recent three months were interviewed extensively to gain an in-depth understanding of their uses of smartphones and resulting travel experience. Qualitative content analysis was used to analyze the interview transcripts, and data triangulation based upon a series of follow-up interviews and member check was used to ensure the trustworthiness of the interpretation. This study identified four categories of uses of smartphones for travel (including 25 unique activities) including the uses of smartphones for communication, entertainment, facilitation, and information search. Five sets of factors that are associated with the use of smartphones for travel were identified from both contexts of travel and everyday experience. Three sets of factors that directly lead travelers to use smartphones for travel are travelers' motivations to use smartphones as a tool to achieve some purposes, their cognitive beliefs toward the use of smartphones, and other situational facilitators (e.g. no computer access) that lead the informants to use smartphones rather than any other alternative ways. Besides the three sets of direct factors, the informants indicated that their use of smartphones changed their travel experience. More important, the everyday use of smartphones and the changes brought to people's lives appear to be indirect factors influencing the use of smartphones for travel. These results describing smartphone's uses, outcomes and the mechanisms shaping this behavior were used as the primary basis in proposing a theoretical framework describing the use of smartphones for travel including its antecedents, process, and outcomes. The theoretical framework suggests four propositions. First, the underlying processes shaping the use of smartphones for travel is a process of appropriation in which a person "makes it his/her own" whereby the smartphone user learns, adjusts, and internalizes the `essence' of the smartphone based on their uses in everyday context as well as previous travel experiences (Proposition 1). Second, the use of smartphones in everyday context lead to the changes of communication, information consumption, and the uses of other digital devices, and these changes influenced the use of smartphones for travel through transformation effect and spillover effect (Proposition 2). Third, the changes in everyday experience influence the use of smartphones for travel by influencing traveler's motivations in the context of travel (Proposition 3). Finally, this study indicates that the appropriation process leads to changes in the travel experience. In particular, people change their travel activities including pre-trip planning, en-route arrangements, after-trips activities as well as their interpretations toward trips and sensations (Proposition 4). This study clearly delineates the relationships between use of smartphones and the impact of this use on travel behavior, and suggests several new perspectives with which to study the impact of technology on travel. First, this study indicates that a systems view should be adopted in tourism studies. Travelers are not isolated from their daily lifestyles, personalities, social connections, and other individual background (e.g. knowledge, preferences, etc.). As such, the behavior of travelers cannot be understood without consideration of the influence of other settings. Therefore in tourism studies, a systems perspective is important so as to reflect the intimate relationships (and influences) of the various `subsystems. Second, this study suggests a dynamic view for studies of technology and travel. The results of this study indicate that the uses of smartphones in travel are shaped by the interactions of a variety of factors. Therefore, in the studies of technology and travel it is important to understand the dynamic processes which shape the use of technology for travel. Third, this study suggests a development view for the study of technology and travel. This perspective includes not only the recognition that adoption of new technology may influence travelers and travel experience, but also the evolving use of the new ICT tools (e.g. smartphones) along with the development of these tools may substantially change travelers' behavior and travel experience. Additionally, this study suggests a new perspective is needed regarding the concept of travel experience in that the use of smartphones reconfigures the current relationships between travelers, space, and time and as such, implies that the conceptualization of travel experience should go beyond the argument of the dichotomy of everyday life and travel and evolve with the development of information technology. This study also offers several managerial implications in the areas of mobile marketing, destination marketing and management, and the design of travel information services on the smartphones platform.
Temple University--Theses
22
Surovitskikh, Svetlana. "Positioning of selected Middle Eastern airlines in the South African business and leisure travel environment." Diss., Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-01242008-100834/.
23
Bambušek, David. "Server pro recenzování programů Work and Travel." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2016. http://www.nusl.cz/ntk/nusl-255402.
Анотація:
This thesis is a documentation covering complete design process of a web server for reviewing Work and Travel programs and other opportunities for working and travelling abroad, mainly focused on young people. It describes not only the concept of the user interface and application implementation, but also a business plan for running the website and making it pro table. This project called GapPacker is intended as a start-up, aggregating various programs and articles from the world of Work and Travel and its main income will come from paid clicks through to registrations or websites of providers o ering the programs. After its introduction on the Czech market, it has ambitions to expand to other European markets.
24
Trčka, David. "Založení malého podniku - Medica Travel." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223211.
Анотація:
This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part.
25
Roby, Helen. "Using innovation and business models to analyse the organisational embedding of travel plans." Thesis, Open University, 2010. http://oro.open.ac.uk/26151/.
Анотація:
Workplace travel planning began in the UK in the early 1990s. With over ten years of experience in travel plans in the UK, this thesis demonstrates how they have developed, matured and the extent to which they have become embedded into the organisations working practices as a business management tool. This work is distinct from previous research, as it concentrates on the business perspective of travel plans, through a series of in depth interviews within organisations. These interviews were analysed using innovation and business models, such as elements of Rogers' (2003) Diffusion of Innovations and Mintzberg's (1983) Structure in Fives, Designing Effective Organisations, to explore the impact of the characteristics and structure of an organisation on the embedding of a travel plan. This thesis identified factors that have helped to organisationally embed travel plans. A key finding was to show that the motivations for a travel plan change as it matures, from those of external regulation through the planning process, to internal goals such as corporate responsibility and the environment, business growth and human resources issues. This research has shown the importance of linking travel plans to these organisational goals in the embedding process. However, successful embedding is not easy. A travel plan can either remain siloed within an estates function or become so widely dispersed that the benefits are poorly visible. In either case the travel plan runs the risk of being marginalised or lost. The research has also shown that this process of embedding is reliant on the adaptation of the travel plan to match the culture and working practices within an organisation, and that this process of adaptation can be dependent on the position of the travel planner within a strategic area of the organisation. It is concluded that travel planning policy is too focussed on the early stages of adoption and not enough on growing and maturing travel plans, with the result that they are too narrow, and unlikely to yield the business benefits that will secure their long term future.
26
Van, Rooyen Adrenè. "The current use and future expectations of business travellers regarding mobile travel applications." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60524.
Анотація:
Mobile travel applications provide a wide range of services to support any stage of the travel process and have therefore become indispensable to travel distributors and travellers alike. While the use of mobile applications in the context of leisure travel has been the topic of several studies, their use by business travellers has enjoyed relatively little academic attention and it has become evident that a need exists for more substantial scientific research in this area.
The overall aim of this study was to investigate the current use of mobile applications by business travellers before, during and after their business trips, and to determine their needs regarding the development of applications for future use by taking into consideration the different profiles of business travellers and the different characteristics of the trips they undertake.
The findings of this study contribute to the available literature relating to business travel by extending our knowledge of business travellers and their use and future expectations of mobile travel applications. The data for this study was collected by means of an internet-based questionnaire distributed to approximately 13 098 business travellers who had booked domestic and/or international trips with Carlson Wagonlit Travel South Africa during the period from 1 August 2013 to 31 July 2014. Due to the overwhelming amount of data received, a cluster analysis was done. The results showed that female business travellers typically earn slightly less than their male counterparts, that fewer have degrees and that they find mobile travel applications more useful during the booking stage, whereas males find them more useful during the travelling stage. The results also give an indication of the profile of the average business traveller and provide information on the expectations of business travellers with regard to the further development of travel applications for future use.Mobiele reistoepassings bied gedurende enige stadium tydens die verloop van 'n reis 'n wye reeks ondersteuningsdienste en het gevolglik onontbeerlik geword vir sowel reisagentskappe as reisigers. Alhoewel verskeie studies reeds onderneem is oor die gebruik van mobiele toepassings wanneer mense vir plesier reis, is betreklik min aandag tot dusver op akademiese gebied aan die gebruik van hierdie toepassings deur sakereisigers geskenk en het dit duidelik geword dat daar 'n behoefte bestaan aan meer deeglike wetenskaplike navorsing op dié gebied. Die algehele doel van hierdie navorsing was om ondersoek in te stel na die huidige gebruik van mobiele reistoepassings deur Suid-Afrikaanse sakereisigers, en om te bepaal hoe belangrik die beskikbaarheid van daardie toepassings vir hulle is terwyl hulle reis. Die bevindinge van hierdie studie dra by tot die beskikbare literatuur oor sakereise deur ons kennis van sakereisigers en hul gebruik van en verwagtinge ten opsigte van mobile reistoepassings uit te brei. Die data vir hierdie studie is ingesamel deur middel van 'n internetgebaseerde vraelys. Dié vraelys is aan ongeveer 13 098 sakereisigers gestuur wat gedurende die tydperk 1 Augustus 2013 tot 31 Julie 2014 sitplekke op binnelandse en/of internasionale vlugte deur Carlson Wagonlit Travel Suid-Afrika bespreek het. Die resultaat bied 'n aanduiding van die profiel van die gemiddelde sakereisiger, asook inligting oor die funksies van mobiele reistoepassings wat in die verskillende stadiums tydens die verloop van 'n reis as belangrik beskou word.
Dissertation (MCom)--University of Pretoria, 2016.
Tourism Management
MCom
Unrestricted
27
Dri, Leonardo <1987>. "Trends in the travel luxury market and innovative business models: the Delicanto experience." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/5986.
Анотація:
In the last ten years the Internet has contributed to deeply reshape the travel industry. Tourism today is managed through comparison tools, and mainly organised by the tourist itself. Travelling activities also are discovered through the internet. In this panorama the Travel Acency must rethink its role and, through the use of the new media, exploit new business models to be competitive in the new market.
Delicanto is a startup agency that aims to explore new ways to be not just an intermediary in the travel industry but a real high end consultant in the organization of the best and most real experiences in the Veneto region.
This analysis aim to understand how the travel industry has changed in the last years, and how Delicanto makes intensive use of new strategies to be competitive in a market dominated by few big players.
28
Damonte, Lowell Taylor. "The effect of organizational factors on the structure of the buying center : the case study of corporate travel management /." Diss., This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-165012/.
29
Kärcher, Karsten. "Reinventing the package holiday business : new information and communication technologies in the British and German tour operator sectors." Thesis, University of Strathclyde, 1996. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=25330.
Анотація:
Tour operators and travel agents are threatened with disintermediation in the travel and tourism industry, especially as a consequence of altered customer demand and new information and communication technologies which foster direct bookings. In this thesis, however, it is argued that major European tour operators are reinventing their business activities to adapt to these changes and to secure their strategic position in the package holiday business. These tour operators are in particular developing and implementing new information and communication technology strategies to support both their production and distribution of holiday packages and, moreover, to enable them to automatically assemble and market individually tailored holidays. Data to support this argument was gained from an extensive empirical survey in Britain and Germany. A total of 44 tour operators were interviewed in Britain and Germany, which controlled over 65% of their respective national market shares. The interviewed tour operators also included ten of the top twelve European tour operator groups. Leading tour operator associations and charter airlines were interviewed in addition. This research provides a detailed insight into the tour operator sector, particularly in Britain and Germany, thus contributing to research in the travel and tourism industry. Moreover, a theoretical framework is developed and proposed, largely based on industrial organisation and new institutional economics literature. The application of this framework in this thesis for the study of the package holiday business contributes to travel and tourism research, and provides a useful methodology for the study of a sector or industry.
30
Qu, Riliang. "Market orientation of hotels and travel services in China's internaitona tourism market." Thesis, University of Nottingham, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.247130.
31
Sun, Lei. "A comparison study of the shopping behavior of business and leisure travelers in the Minneapolis/St. Paul International Airport." Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998sunl.pdf.
32
Mason, Keith John. "A stakeholder approach to the segmentation of the short haul business air travel market." Thesis, University of Plymouth, 1995. http://hdl.handle.net/10026.1/450.
Анотація:
The marketing literature deals inadequately with markets which show characteristics of both consumer and industrial markets. In this work such markets are called hybrid markets. The research attempts to find an appropriate research approach for the short haul business related air travel market, which has hybrid market characteristics. Recent studies of the business travel market (Stephenson and Fox, 1987, Toh and Hu. 1988 and 1990) have investigated corporate and traveller attitude towards frequent flier programmes (see Glossary). However, as yet the airline marketing literature has not investigated the role the purchasing organisation (the employer of the traveller) has to play in a decision to purchase business related air travel. Market segmentation is selected as a suitable tool to investigate the business travel market. However, a review of the literature on segmentation for both consumer and industrial products reveals that an approach suited to the characteristics of this market is not available. Consequently a two stage research approach for hybrid markets is developed. A case study of nine companies in the first stage of the research is used to develop an understanding of corporate involvement in the purchase of business air travel, and identifies three key stakeholder groups in the purchase. They are the traveller, the travel organiser, and the 'organisation'. The second stage of the research collects data on the stakeholders. Traveller data on the importance of product elements in the purchase are used in a benefit segmentation of the market. The attitude data from 827 business travellers is analysed by factor analysis to identify six principal purchase benefits. These six benefits account for 60.6% of the variance in the data. Six factor scores for each respondent are calculated and then investigated by ak means iterative partitioning cluster analysis. A robust three cluster solution is discovered; i. e. three benefit segments are present in the short haul business travel market, based on traveller attitude. Cross-validation tests are carried out to test the stability of this solution. The three segments are investigated to evaluate the influence in the purchase decision of other organisational stakeholders. Differences between segments are found in the travel policy of the employing organisation, class of travel allowed to travellers, and purchase behaviour. The research indicates that for hybrid markets such as business travel, the role of the employing organisation may be important in purchase decisions. Consequently, it is recommended that future reserach should assess corporate involvement in purchases of products that have both consumer and industrial elements. The evaluation of the influences of various stakeholder groups in purchase decisions in hybrid markets may reveal previously overlooked marketing opportunities.
33
Bureš, Pavel. "Rozvoj obchodních aktivit cestovní kanceláře PUX TRAVEL." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241463.
Анотація:
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
34
Andersson, Alexandra, and Julia Magnusson. "Tillväxt och dess konsekvenser för den interna organisationen i småföretag : -Prima Travel AB." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-18929.
Анотація:
Vårt arbete började när fick i uppdrag av resebyrån Prima Travel att finna möjligheter för dem att effektivisera dess organisation i takt med att dess omsättning ökade vilket satte högre krav på verksamheten. Förutsättning var att effektivisera organisationen men fortfarande hålla den lika smal som i nuläget. Företaget hade under en tid upplevt en allt större efterfrågan på deras produkter samt en ökande omsättning. För att finna lösningar på uppdraget utfördes en processkartläggning för att förstå hur organisationen fungerade i nuläget. Detta gav en god förståelse för företaget och dess aktiviteter. Eftersom vårt fallföretag befann sig i en situation där de ville fokusera på tillväxt men saknade en plan för hur detta skulle genomföras inom den interna organisationen så föddes vårt intresse att fördjupa oss i detta teoretiskt. Vår problematisering handlar därför om vilka interna konsekvenser en vald tillväxtstrategi ger ett småföretag. För att få svar på vår frågeställning har vi fördjupat oss i teorier kring olika tillväxtstrategier där vi valt ut koncentrationsstrategin som vi anser passar småföretag, såsom vårt fallföretag, bäst. Vidare har vi undersökt olika sätt för implementering och där vi fokuserat på intern utveckling eftersom vi vill ta reda på de interna konsekvenserna en vald tillväxtstrategi ger ett småföretag. Vårt arbete har genom vår analys mynnat ut i ett antal slutsatser som rör tre större områden inom organisationen som vi har uppfattat får konsekvenser av vår valda tillväxtstrategi. Den första är strukturen som vi anser kan behöva ändras då företaget arbetar för tillväxt. Sedan handlar det även om produktionen som kommer få konsekvenser då denna del måste kunna hantera en högre belastning. Sista området är personal där en viktig slutsats handlar om att börja arbeta som ett stort företag. Detta för att fokusera på tillväxt utan att anpassa organisationen innebär att växa utan att faktiskt växa.
35
Ackfeldt, Anna-Lena. "An investigation into the antecedents of prosocial service behaviours : a travel service context." Thesis, Aston University, 2006. http://publications.aston.ac.uk/10891/.
Анотація:
Frontline employee (FLE) attitudes and behaviours during service encounters influence customers’ perceptions of service quality and customer satisfaction. The identification of variables that influence FLEs service behaviours is, therefore, important. Much remains unknown about the factors affecting prosocial service behaviours (PSBs). This thesis answers the following questions: What are the antecedents of PSBs in a travel service setting? It is argued that managerial strategies indirectly influence PSBs via their direct influence on job attitudes. This thesis represents an attempt towards an increased knowledge about the antecedents of PSBs by seeking answers to the question. A conceptual model was developed from the literature. Briefly stated, the hypothesised model proposed that job attitudes mediate the relationship between managerial strategies and the PSBs. In-depth interviews provided initial support for the conceptual model. Structural equation modelling techniques were then used to test these relationships on data from 179 travel service employees. Partial support for the mediational role of job attitudes was found. More specifically, the relationship between professional development and extra-role customer service is mediated by job satisfaction and organisational commitment, but not in-role customer service and cooperation. The managerial strategies influence PSBs directly. Internal communication influences extra- and in-role customer service behaviours positively. The relationship between professional development and the three PSBs constructs is negative. Empowerment influences in-role customer service and cooperative behaviours positively.
36
Bergström, Joakim, and Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry." Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.
Анотація:
In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.
Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.
The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.
Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.
37
Arias, Ancori Maryorie Johana, Mena Angeline Gabriela Cornejo, de Guzman Bario Carol Anell Niño, Ferrel Rosa Melinda Rayme, and Almeida Gabriela Torres. "Plan de negocio en Turismo Médico Health and Travel." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651751.
Анотація:
La idea propuesta a lo largo del presente trabajo consiste en el desarrollo de un proyecto de turismo médico, a través de la función de intermediarios que se efectuará entre estadounidenses que deseen realizarse procedimientos dentales o estéticos y clínicas locales de calidad a un precio accesible. La problemática inicial encontrada en este sector se basa en los elevados precios que se cobran por estos mismos procedimientos en los centros de salud del país norteamericano. Debido a ello, se halló una gran oportunidad de negocio a desarrollar a través de diferentes herramientas, como el Business Model Canvas, por el cual se pudo evaluar los distintos aspectos del giro del negocio, así como plasmar los principales factores que influyen directamente en el mismo. La determinación del tamaño de mercado también fue un factor relevante, dado que en base a ello se pudo identificar la cantidad de personas a quienes se les podría brindar el servicio. En cuanto a la validación del modelo de negocio se plantearon las hipótesis, en la cual se asumieron supuestos para que el modelo se valide y mediante el concierge se verificó la intención de compra del público objetivo. Asimismo, se realizó el plan estratégico para tomar las mejores decisiones a través del marketing de producto, precio, plaza y promoción. Por último, se efectuó el Plan Financiero del proyecto mediante el análisis de los estados financieros durante los 3 primeros años, así como de los ratios financieros que evidencian la rentabilidad y viabilidad del modelo de negocio.The idea proposed throughout the present work consists in the development of a medical tourism project, through the function of intermediaries that will be carried out among Americans who wish to perform quality dental or aesthetic procedures and local clinics at an affordable price. The initial problem found in this sector is based on the high prices charged for these same procedures in the health centers of the North American country. Due to this, a great business opportunity was found to be developed through different tools, such as the Business Model Canvas, by which it was possible to evaluate the different aspects of the business, as well as to capture the main factors that directly influence the same. The determination of the market size was also a relevant factor, since based on this, the number of potential clients could be identified. Regarding the validation of the business model, the hypotheses were raised, in which assumptions were made for the model to be validated and through the concierge the purchase intention of the target audience was verified. Likewise, the strategic plan was made to make the best decisions through product marketing, price, place and promotion. Finally, the Financial Plan of the project was carried out by analyzing the financial statements during the first 3 years, as well as the financial ratios that show the profitability and viability of the business model.
Trabajo de investigación
38
Eriksson, Ida, and Lisa Levander. "(Not) Flying into the future : International Business Air Travel from a Corporate Environmental Sustainability perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415145.
Анотація:
Environmental sustainability has grown to become a widely discussed topic in today's society, putting great pressure on companies to limit their climate impact. Still, companies continue to use International Business Air Travel for strategic benefits, in an era where concepts such as “flight shame” are emerging. Hence, the balance of attaining the advantages of IBAT, while simultaneously increasing the focus on Corporate Environmental Sustainability, is a challenge faced by companies today. The main purpose of this study is to investigate how Swedish it-companies work with Corporate Environmental Sustainability in the different strategic phases of International Business Air Travel.
39
Englehart, Rebecca J. "Restaurant meal cost trends in five of the top 100 United States business travel cities /." Online version of thesis, 1991. http://hdl.handle.net/1850/10714.
40
Hayes, Charice. "Marketing Strategies of Small Traditional Travel Agencies in a Technology-Driven World." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/3166.
Анотація:
In 2012, there was a 70% increase in online travel booking, resulting in small traditional brick-and-mortar travel agencies having serious difficulties with obtaining and retaining customers. The purpose of this case study was to explore online marketing strategies that leaders of small traditional travel agencies have used to successfully obtain and retain customers. Technology disruption theory was the conceptual framework of this study. Using criterion sampling, the population for this study consisted of 3 leaders of small traditional travel agencies located in the state of Maryland. Data collection consisted of interviews, observations, and review of documentation, such as displays, websites, business cards, and email campaigns. Data were analyzed using methodological triangulation through inductive coding of phrases and words. The following 4 themes emerged: company threats, online marketing strategies, various marketing strategies for improvement, and ways to compete with Internet-based travel agencies. Results indicated that 66% of participants believed that Internet-based travel agencies were threats. All of the participants used a form of online marketing and believed that customer loyalty helped to compete with Internet-based travel agencies. Positive social change may result when leaders of small traditional travel agencies increase their knowledge of online marketing strategies to obtain and retain customers, thereby leading to greater access to online travel opportunities for all, including physically challenged individuals often confined to their living areas.
41
Bľanda, Lukáš. "Implementácia Business Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17181.
Анотація:
This diploma thesis deals with the implementation of Business Intelligence solution in a travel industry company and its interconnection to Balanced Scorecard as one of the enterprise performance management tool. First part focuses on pointing out the main theoretical foundations of Balanced Scorecard and Business Intelligence. It describes Balanced Scorecard and its principles and it also defines Business Intelligence, the architecture of BI and the implementation process generally. In the second part the particular metrics model is generated and a few specific metrics from this model are implemented in the Business Intelligence pilot project.
42
Lu, Mei-Ju, and 盧美如. "Business Travel Product Design." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/74180893531304555050.
Анотація:
碩士國立臺灣藝術大學
工藝設計學系
104
Business Trip is becoming a necessary lifestyle in the present. People used to realize the difference of culture and aesthetics when go business traveling.. Now a day, due to the need of incremental for international business trip and global business is keep growing year by year. For those busy and successful business people, it's quite important to consider the way to organize those heavy luggage easy for carrying and make themselves to have smooth itinerary. Basically, for those frequent travelers, they prefer to carry gears with flexibility and reliability. In order to make traveler feel comfort, those personal belongings & gears should be easy for stored in luggage or suitcase, also should be quickly for access under no circumstances. The Study to analysis the specific needs of the target audience in business traveling by using an integrated design method with “Persona” and “Scenarios". In general, business personnel should be representative of profession; efficiency; flexibility; communication; mobility sort of things. This study is following Persona & Scenarios, also trying to analyze those needs. Finally it based on this study and propose five product for designing such as Travel Slippers, Power Supply, Suit Bag, Card Case and iVoice Translation.
43
Lee, Chin-Chu, and 李錦珠. "Competencies Analyze of Business Travel Bulters." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/tvesc8.
Анотація:
碩士國立高雄餐旅大學
旅遊管理研究所在職專班
100
The growth of Taiwan tourism business which flowed on developed countries’ footstep. The booming of travel butler business has risen up and become the growing trend of economic and appliances in service industry. Facing the strategic development of the new market about travel butler was diverted from supply into demand in term of the needs of new competence in the tourism market in Taiwan. The purpose of this study is to evaluate Delphi Method which indicated Travel Butler hasn’t been developed well in the tourism industry yet. At the beginning of the research which analyzes the current tourism business relationship and promising future career plan. Moreover, there are several experts’ interviews are determined by the foundation of results. Therefore, regarding to this study takes Delphi Method as the objet to analyze the questionnaires by the method of qualitative and quantitative analysis. There are 3 aspects of indicators are found as follows: 1. The aspects of knowledge 2. The aspects of technique 3. The aspects of attitude. As the result from the aspects of travel butler who should be qualified with 5 competences which ordering by: 1. the ability of crisis management (4.90) 2. Executive ability (4.77) 3. Hardworking (4.71) 4. Responsibility (4.68) 5. Hospitality and sincere (4.65). In short, the study is to explore Travel butler which should be expanded and developed in the tourism business market. Furthermore, the research illustrates the creating new demand in a tourism market which can be generated by Blue Ocean Strategy in order to achieve win-win situation.
44
Sui, Kuei-Chen, and 隋桂珍. "Analysis on Business Strategy of General Travel Agency in Overseas-Travel Markets." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/shdkn2.
Анотація:
碩士國立中山大學
管理學院高階經營碩士學程在職專班
107
According to the 2018 annual report of the International Tourism Organization (UNWTO), the number of overseas tourists visiting the world has reached 1.4 billion in 2018. The growth of tourism in recent years shows that tourism has become one of the most influential influences of global economic growth and development. However, if tourism-related operators want to remain competitive, they must adapt to changes in the environment. Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players. The results of the study show that the middle-aged population in China is the most influential part of domestic tourism market in the overseas tourism market, regardless of the tourist season or the growth of tourism. Based on SWOT and five-force analysis, the continued increase in the preference of overseas Chinese for overseas travel is a big plus for travel agencies. The product homogeneity is high, and the price competition between the operators is large. The large travel agency, Evergrande, also compresses the space of small and medium-sized operators. The international natural disasters and geopolitical tensions have greatly increased the business uncertainty factors. The development of technology has made online travel websites. Increasingly strong, the country’s package travel is naturally affected by the increase in low-cost flights and self-help travel. However, the development of technology promotes the development of online communities, plus specific countries or specific ways of tourism. The increase in demand has brought different marketing opportunities to domestic tourism operators. Taiwan''s overseas travel market is the main business body of travel agencies. Therefore, this study explores the factors affecting the number of overseas travel destinations in Taiwan and the competition strategies and improvement methods of travel agencies in the overseas travel market. The research uses Porter''s five forces and correlation coefficients to analyze the trend of overseas travel of Chinese people, and the results can be used by relevant industry players.
45
Lin, Chi-Kug, and 林紀孔. "Innovation business model of fictitious travel agency." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/19250715436605107977.
Анотація:
碩士中華大學
科技管理學系(所)
97
The financial crisis of 2007–2009 has been impacted on many aspects of business and caused crisis in travel industry. However there are many travel operators manage this crisis and create high revenue dramatically, especially operators those who focus on domestic traveling for Taiwanese or foreigners. The keys of success can be concluded as finding a market niche and segmentation, creating characteristic and establishing the innovation the business model. Therefore, if the travel agency wants to make the characteristic among their competitors, they have to make good use of the concept of virtual enterprise, develop the virtual travel agency's innovation business model. That is, they should segment of majority travel agency and tourist service websites in the market, as well as find business niche and the characteristic of their own, meanwhile controlling the risk effectively by the unique business model. This research is based on the features of internet marketing and blog, outlines the virtual travel agency's main functions: 1. The website should provide information (or via related links) to the traveler who are long for sightseeing in Taiwan. 2. The website should provide the free customized service for itinerary to attract the potential customers. Once the customer input in the traveling budget, days, sightseeing spots, rank of hotel, and the system will respond shortly the customer itinerary along with assistant of service staff. 3. Before departure, all of reservation of accommodation, transporting, tickets, restaurant will be taken care properly. There will be service charge to overseas passenger when the documents and tickets are delivered to airport in person. 4. The website should provide advertising service to traveling operator and charge the commission fee for accommodation and shopping. To summary of this research, there are five features for the innovation of business model in virtual enterprise of travel industry. 1. Bring the flexibility of virtual enterprise’s management into full display. 2. Integrate the customized service into enterprise 3. Fit the characteristic scene of Taiwan 4. Fully control of the operational risks. 5. The E-commerce is promising and potential for virtual enterprise. All of this convinces that the virtual enterprise business model can segment market of independent travel, group travel and semi-independent travel, provide the creative options for oversea and domestic travelers, and attract young people to start their own business.
46
Lou, Kai-Chi, and 盧啟智. "New Travel Website Business Model in Macau." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/41622001507554115085.
Анотація:
碩士國立臺灣大學
國際企業學研究所
99
Macau is the perfect crossroad for the meeting of East and West cultures as Macau was ruled by the Portuguese in the early 1550s. Besides gambling in those big casinos, there is lots of entertainment such as historical sightseeing, fortresses and other outlying attractions. This study attempts to compare Macau’s travel websites’ life-cycle with America, China and Taiwan. According to the competitive landscape, one suggestion is that travel website company can utilize the suppliers and competitors as a good complementary in order to succeed in this industry. The findings showed that Macau’s travel websites company is in the growing to mature stage while most of the travel websites tend to be lacking comprehensive functions. The new entrance should develop to be a distinctive player in this market in order to attract travelers which have not been satisfied.
47
Wang, Yi-wen, and 王怡文. "The Research of travel agency business model —A case study of “Lion Travel agency”." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24677710420168907638.
Анотація:
碩士世新大學
傳播管理學研究所(含碩專班)
101
The study aims to work out a way to profit from the tourism industry by identifying and analyzing the components of business models. Based on the analysis and discussion on the components of business models, the study summarizes a business model which can help the travel agencies get sustainable profits. Oriented to the qualitative research, the study adopts case analysis, literature analysis and in-depth interview. Lion Travel agency is selected as the object among the travel agencies in Taiwan to conduct case study, and it is based on which the related literatures and reports are collected, and the problems related to business model are sorted out. Focusing on the business models of tourism industry, the study concludes 8 components including consumer value, market segmentation, revenue mechanism, industrial status, pricing, value activity, resource capacity and cost analysis. Based on those components, questions are designed and used in the interviews with the staff of Lion Travel. The interview results are studied in a comparing analysis along with the collected literature, in order to work out the business models in tourism industry. The findings are listed as follows. 1. Consumer Value To establish the industrial status and the foundation of revenue sources, consumer value is both the starting point and the terminal of all components in business models. It is based on the defined consumer value that the all the components can develop related value activities, and to achieve the final goal - meeting the consumer value. Thus it’s crucial for a company to set the goal for consumer value. 2. Market Segmentation Market Segmentation is a component that based on consumer value (consumer demands) and worked via value activities. 3. Revenue Mechanism Revenue Mechanism takes the market segmentation (consumer demands) as the foundation and the combination of pricing and cost analysis as the reference, aiming to achieve the revenue goal through value activity operations. 4. Industrial Status It is a component that establishes the industrial status based on consumer value (consumer satisfaction), meanwhile assisted by value activities and the resource capacity of the company. 5. Pricing Taking the market segmentation (target market) as the condition, the cost analysis and industrial pricing as the foundation, pricing is a components which creates revenue by combining company resources and value activities. 6. Value Activity Value Activity is the bridge among the components of business models, which enables the components cooperate and coordinate to produce correlations and finally to form the value chain of the company. 7. Resource Capacity Resource Capacity of the company is the foundation for the other components to develop value activities, consisting of necessary labor force and materials in activities. 8. Cost Analysis Cost Analysis is the foundation of pricing. The application of the resource capacity of the company (the statistics and analysis of information system) is one of the factors that reduces the cost. Especially in the meager profit market, the lower the product cost is, the higher the competitiveness is, and so are the profits. The 8 components mentioned above are related to the company profits, and each of them can influence the profits. Aiming to create consumer value (consumer satisfaction), the company determines the price according to the market segmentation and cost analysis, creates revenue and establishes the industrial status during the process of value activities (sales and services) with the help of resource capacity. Only if the industrial status is established can the consumers be involved constantly. As more consumers are involved, company has to develop more diverse products to meet the market demands. By following this correlation chain, company can create profits sustainably.
48
TSAI, YI-JUNG, and 蔡怡蓉. "The Study of Business Management on Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/sxd63b.
Анотація:
碩士嶺東科技大學
國際企業系碩士班
105
With the change of the times, traffic and information developed, travel has become one of the lives for modern people. Also, because of easy to get information, consumers can possess more choices and compare prices. Therefore, competition has become the main reason of profit declining and work rising for travel agency. The main objects of study were business people who working in travel agency. By the business people viewpoint, it is direct way to understand the business management situations. The individual in-depth interview was used to collect for the first-hand data. The research findings showed the working environment of travel agency is high working hours and much more business. Although the using of network system improved the efficient in business, it also affected the life of business people. In addition, the main source of customers is service quality to introduce the new customers. Finally, The major relationship between different travel agencies is private friendship..
49
Chang, Hsiu-Chieh, and 張繡婕. "The Business Model Innovations in Senior Travel Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/a85anh.
Анотація:
碩士健行科技大學
企業管理系碩士在職專班
104
With the accelerating population ageing and prolonging human average life in Taiwan, the demand for senior care increases daily. Besides, senior travel is regarded as an important part of tourism market with the increasing of leisure awareness and the development trend of population aging. However, what are the definition and value of senior travel? And what is the current development and implementation of senior travel? All of the questions need to be further investigated. Therefore, in order to approach the answers of aforementioned questions and face the facts of the ageing population, this study adopted cases interview and secondary data research. In case one, we chose the travel agency which is well-organized and has regular customers and high frequency package tours. Although the travel agencies as this case are distributing all over the country, this agency still survives without sufficient resources and a large scale. The interviewees contain the agency owner, activity undertakers, and the senior customers. In secondary data research, we chose Vivid Travel as case two and Lion Travel as case three. Compared with the scale difference of the agencies, we can figure out what the business model in senior travel industry will be affected by different resource and scale. Additionally, we study by literature analysis such as resource-based theories, research on entrepreneurial opportunities, and business models definitions to investigate the basic conception and its importance of senior travel. To investigate the concept of ageing activation and management model of relevant tourist industry are expected to be the references of senior travel industrial manager and promotion in the future. The first finding is customer value excavations may come from actual operation business related to four key factors. The second finding is that the smaller travel agencies do business through invisible resources. The third finding is that the recreation of the characteristic resources is not only based on consumers but also business cost of company. The forth finding is that entrepreneurial firms begin from opportunity discovery but achieve form opportunity creation; even with the resources it will not be able to show the customer value. The fifth finding is that meeting needs of customers will be able to produce an innovative business model. The sixth finding is that business model innovation can also be the traditional way of doing business. Different scale travel agencies have realized that senior tourism industry is a trend, and all companies are available to utilize the resources and create senior tour packages regardless of the resource size. Hope our government and the travel industry could pay attention to senior tourism development by integrating human and material resources, and develop cities and counties senior tours so that senior people will have more opportunities to participate in leisure activities.
50
Huang, Tzu-Jung, and 黃姿蓉. "Business Strategy Analysis of S Travel Agency Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s4mpae.
Анотація:
碩士國立臺灣科技大學
企業管理系
105
This study chooses S company, a travel agency, as a case study, to analyze its competitive strategies in the current highly intensive tourism industry in Taiwan. We found that S company is likely to enhance its brand competitiveness by using interior advantage and environment outside. For instance, S company promotes its service advantage by completed products, integrated employees’ educational training and CRM system. S company, however, still faces serious O2O and foreign competitors (OTA) challenges same as other Taiwanese travel agents.