Статті в журналах з теми "Brand"
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CHIU, Sheng Yang. "Local vs. Global Brands: Country-of-Origin’s Effect on Consumer-based Brand Equity among Status-Seekers." Journal of Economics and Behavioral Studies 7, no. 3(J) (June 30, 2015): 6–13. http://dx.doi.org/10.22610/jebs.v7i3(j).577.
Lhotáková, Markéta. "The Growing Brand Equity and Brand Value – The Learnings from Most Valuable Brands." Studia commercialia Bratislavensia 5, no. 19 (December 1, 2012): 434–48. http://dx.doi.org/10.2478/v10151-012-0009-4.
Molinillo, Sebastian, Arnold Japutra, Bang Nguyen, and Cheng-Hao Steve Chen. "Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty." Marketing Intelligence & Planning 35, no. 2 (April 3, 2017): 166–79. http://dx.doi.org/10.1108/mip-04-2016-0064.
Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (June 1, 2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.
Barnet, Katherine, and Sharmila Pixy Ferris. "Brand Loyalty and Online Brand Communities." International Journal of Online Marketing 6, no. 3 (July 2016): 50–61. http://dx.doi.org/10.4018/ijom.2016070104.
Kiran, Ammara, Nida Zaheer, Khansa Masood, and Muhammad Rizwan. "Impact of Brand Activism on Brand Personality and Brand Loyalty." Sustainable Business and Society in Emerging Economies 6, no. 1 (March 31, 2024): 43–56. http://dx.doi.org/10.26710/sbsee.v6i1.2914.
Choi, Chul-Jae. "The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love." Korea International Trade Research Institute 19, no. 1 (February 28, 2023): 413–29. http://dx.doi.org/10.16980/jitc.19.1.202302.413.
Chepchirchir, Josphine, and Mark Leting. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya." International Journal of Management Science and Business Administration 1, no. 11 (2015): 7–14. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.111.1001.
Lieven, Theo, and Christian Hildebrand. "The impact of brand gender on brand equity." International Marketing Review 33, no. 2 (April 11, 2016): 178–95. http://dx.doi.org/10.1108/imr-08-2014-0276.
Becheur, Imene, Oula Bayarassou, and Hela Ghrib. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship." Global Business Review 18, no. 3_suppl (April 20, 2017): S128—S144. http://dx.doi.org/10.1177/0972150917693160.
Chang, Joseph W., and D. Steven White. "The adverse effects of inferior innovations." Management & Marketing 12, no. 3 (September 1, 2017): 361–75. http://dx.doi.org/10.1515/mmcks-2017-0022.
Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, and Miriam van Tilburg. "The effect of brand design on brand gender perceptions and brand preference." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 146–69. http://dx.doi.org/10.1108/ejm-08-2012-0456.
Chang, Joseph W. "The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality." Journal of Product & Brand Management 29, no. 7 (February 22, 2020): 985–97. http://dx.doi.org/10.1108/jpbm-04-2019-2355.
Et. al., Shirin Jamal,. "Impact of Brand Loyalty on Customer Satisfaction (An Empirical Analysis of Clothing Brands)." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 10 (April 28, 2021): 7085–93. http://dx.doi.org/10.17762/turcomat.v12i10.5599.
Pinarbasi, Fatih, and Ebru Enginkaya. "Consumer negativity towards brands: Brand hate or brand switch." Pressacademia 9, no. 9 (July 30, 2019): 78–80. http://dx.doi.org/10.17261/pressacademia.2019.1070.
Mohan, Mayoor, Fernando R. Jiménez, Brian P. Brown, and Caley Cantrell. "Brand skill: linking brand functionality with consumer-based brand equity." Journal of Product & Brand Management 26, no. 5 (August 21, 2017): 477–91. http://dx.doi.org/10.1108/jpbm-06-2016-1247.
Yuliana, Lingga, Nurliya Apriyana, and Muhammad Adam Fadillah. "Analisis Brand Signature dan Brand Logo Terhadap Brand Performance." Widya Cipta: Jurnal Sekretari dan Manajemen 7, no. 2 (August 10, 2023): 98–104. http://dx.doi.org/10.31294/widyacipta.v7i2.15205.
Alić, Adi, Merima Činjarević, and Emir Agić. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (March 1, 2020): 1–16. http://dx.doi.org/10.2478/mmcks-2020-0001.
Azar, Salim L., Isabelle Aimé, and Isabelle Ulrich. "Brand gender-bending." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.
Su, Jin, and Xiao Tong. "Brand personality and brand equity: evidence from the sportswear industry." Journal of Product & Brand Management 24, no. 2 (April 20, 2015): 124–33. http://dx.doi.org/10.1108/jpbm-01-2014-0482.
Warren, Caleb, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. "Brand Coolness." Journal of Marketing 83, no. 5 (June 19, 2019): 36–56. http://dx.doi.org/10.1177/0022242919857698.
Petzer, Danie, Pierre Mostert, Liezl-Marie Kruger, and Stefanie Kuhn. "The dimensions of brand romance as predictors of brand loyalty among cell phone users." South African Journal of Economic and Management Sciences 17, no. 4 (August 29, 2014): 457–70. http://dx.doi.org/10.4102/sajems.v17i4.721.
Bapat, Dhananjay. "Impact of brand familiarity on brands experience dimensions for financial services brands." International Journal of Bank Marketing 35, no. 4 (June 5, 2017): 637–48. http://dx.doi.org/10.1108/ijbm-05-2016-0066.
Muroyiwa, O., R. Abratt, and M. Mingione. "The effect of vertical brand extensions on consumer-brand relationships in South Africa." South African Journal of Business Management 48, no. 1 (March 31, 2017): 1–10. http://dx.doi.org/10.4102/sajbm.v48i1.15.
Wallace, Elaine, Isabel Buil, and Leslie de Chernatony. "Consumer engagement with self-expressive brands: brand love and WOM outcomes." Journal of Product & Brand Management 23, no. 1 (March 11, 2014): 33–42. http://dx.doi.org/10.1108/jpbm-06-2013-0326.
Won, June, and J. Lucy Lee. "The effectiveness of multiple brand portfolios: the role of directional dominance and brand interference on brand evaluation." International Journal of Sports Marketing and Sponsorship 21, no. 2 (April 8, 2020): 285–303. http://dx.doi.org/10.1108/ijsms-09-2019-0100.
Fanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni, and Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND." International Journal of Application on Economics and Business 1, no. 2 (August 6, 2023): 651–69. http://dx.doi.org/10.24912/v1i2.651-669.
Fanandaru, Esti Mulya, Kurniawati Kurniawati, Nofi Wahyuni, and Yunita Septiani. "BRAND EXPERIENCE, ATTITUDE, AND LOYALTY IN BRAND EQUITY FASHION LUXURY BRAND." International Journal of Application on Economics and Business 1, no. 2 (August 6, 2023): 651–69. http://dx.doi.org/10.24912/ijaeb.v1i2.651-669.
Rather, Raouf Ahmad, Jyoti Sharma, and Murtaza Hassan Itoo. "Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands." Abhigyan 36, no. 2 (September 30, 2018): 41–50. http://dx.doi.org/10.56401/abhigyan/36.2.2018.41-50.
Rather, Raouf Ahmad, Jyoti Sharma, and Murtaza Hassan Itoo. "Exploring Relationships Among Customer Brand Engagement, Brand Equity and Brand Loyalty Towards Hospitality Brands." Abhigyan 36, no. 2 (September 2018): 41–50. http://dx.doi.org/10.56401/abhigyan_36.2.2018.41-50.
Nareswari, Ayu. "Compassionate Global Brand: A Bridge Between Brand Globalness and Brand Love for Sustainable Brands." Jurnal Ilmu Manajemen Advantage 7, no. 2 (December 28, 2023): 199–207. http://dx.doi.org/10.30741/adv.v7i2.1207.
González-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design." International Journal of Market Research 57, no. 1 (January 2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.
Yaran Ögel, İlkin. "The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement." Journal of Applied And Theoretical Social Sciences 3, no. 4 (December 7, 2021): 306–29. http://dx.doi.org/10.37241/jatss.2021.39.
Mohan, Mayoor, Kevin E. Voss, Fernando R. Jiménez, and Bashar S. Gammoh. "Corporate brands as brand allies." Journal of Product & Brand Management 27, no. 1 (February 12, 2018): 41–56. http://dx.doi.org/10.1108/jpbm-01-2016-1080.
Tofighi, Maryam, Bianca Grohmann, and H. Onur Bodur. "Ethical attribute and brand concept congruity enhances brand evaluations." European Journal of Marketing 54, no. 1 (December 12, 2019): 79–108. http://dx.doi.org/10.1108/ejm-02-2018-0104.
Giertz, Johann N., Linda D. Hollebeek, Welf H. Weiger, and Maik Hammerschmidt. "The invisible leash: when human brands hijack corporate brands' consumer relationships." Journal of Service Management 33, no. 3 (March 2, 2022): 485–95. http://dx.doi.org/10.1108/josm-06-2021-0211.
Tang, Yuxin, Shengfeng Zan, and Xiaowen Zhang. "A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands." Wireless Communications and Mobile Computing 2022 (May 23, 2022): 1–11. http://dx.doi.org/10.1155/2022/2489568.
Khurdei, Viktoriia, Viktoriia Datsenko, Tetiana Dronova, Dmytro Mishchenko, and Irina Pavlovska. "FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT." Economies' Horizons, no. 1(23) (March 31, 2023): 4–14. http://dx.doi.org/10.31499/2616-5236.1(23).2023.272720.
Hur, Won-Moo, Minsung Kim, and Hanna Kim. "The Role of Brand Trust in Male Customers' Relationship to Luxury Brands." Psychological Reports 114, no. 2 (April 2014): 609–24. http://dx.doi.org/10.2466/01.07.pr0.114k15w8.
Choi, Youngtae, Michael W. Kroff, and Junga Kim. "Developing brand advocacy through brand activities on Facebook." Journal of Consumer Marketing 38, no. 3 (April 9, 2021): 328–38. http://dx.doi.org/10.1108/jcm-10-2019-3460.
Kashif, Muhammad, P. M. P. Fernando, Sarminah Samad, and Ramayah Thurasamy. "Finding greener grass on the other side of hill." Asia Pacific Journal of Marketing and Logistics 30, no. 4 (September 10, 2018): 988–1012. http://dx.doi.org/10.1108/apjml-10-2017-0231.
Cheng, Rong, Weimin Ma, and Hua Ke. "Store-brand introduction and production arrangement in the presence of multiple retailers." RAIRO - Operations Research 54, no. 3 (March 20, 2020): 827–43. http://dx.doi.org/10.1051/ro/2019035.
Midhat Nadeem, Taha Jamal, Taha Jamal, Masood, Muhammad AsadUllah, and Dr. Abdul Rasheed. "BRAND MESSAGE VS BRAND PERCEPTION." Reviews of Management Sciences 1, no. 1 (January 10, 2021): 22–27. http://dx.doi.org/10.53909/rms.01.01.053.
Wang, Lili, and Ying Ding. "An exemption for strong brands: the influence of brand community rejection on brand evaluation." European Journal of Marketing 51, no. 5/6 (May 8, 2017): 1029–48. http://dx.doi.org/10.1108/ejm-12-2015-0876.
Macías, Washington, and Julio Cerviño. "Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions." Review of Marketing Science 16, no. 1 (June 26, 2019): 1–24. http://dx.doi.org/10.1515/roms-2019-0005.
Septyani, Sarah Dwi, and Yeshika Alversia. "How Self-Expressive Brands Influence Brand Love and Brand Advocacy: A Study on Social Media." GATR Journal of Management and Marketing Review 5, no. 3 (September 30, 2020): 188–96. http://dx.doi.org/10.35609/jmmr.2020.5.3(7).
Rehman, Saif Ur, and Sulaman Hafeez Siddique. "Effect of Green Brand Packaging on Green Brand Image: Mediating Role of Green Brand Association and Green Brand Advertising in the Context of Green Apparel Brand." Journal of Policy Research 9, no. 3 (September 30, 2023): 196–212. http://dx.doi.org/10.61506/02.00107.
Awad, Tamer A., and Sahar Mohsen. "Increasing the Brand Equity of Private Label Brands." International Journal of Customer Relationship Marketing and Management 8, no. 4 (October 2017): 32–50. http://dx.doi.org/10.4018/ijcrmm.2017100103.
Qayyum, Abdul, and Ayesha Saeed. "Impact of Self Expressive Brands and Brand Attachment on Brand Advocacy: The Mediating Role of Brand Love." Jinnah Business Review 7, no. 1 (January 1, 2019): 27–36. http://dx.doi.org/10.53369/qaee7103.
Xu, Xinzhi. "Study on the Influence of Color Application in Coffee Brand Marketing Planning on the Purchasing Psychology of Young Consumers." Advances in Economics, Management and Political Sciences 34, no. 1 (November 10, 2023): 209–15. http://dx.doi.org/10.54254/2754-1169/34/20231709.