Статті в журналах з теми "Brand Management Capabilities"
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Lee, Wai Jin (Thomas), Aron O’Cass, and Phyra Sok. "Unpacking brand management superiority." European Journal of Marketing 51, no. 1 (February 13, 2017): 177–99. http://dx.doi.org/10.1108/ejm-09-2015-0698.
Повний текст джерелаOdoom, Raphael, and Priscilla Mensah. "Brand orientation and brand performance in SMEs." Management Research Review 42, no. 1 (January 21, 2019): 155–71. http://dx.doi.org/10.1108/mrr-12-2017-0441.
Повний текст джерелаLin, Chih-Pin, and Cheng-Min Chuang. "Corruption and brand value." International Marketing Review 33, no. 6 (November 14, 2016): 758–80. http://dx.doi.org/10.1108/imr-09-2015-0203.
Повний текст джерелаPyper, Keith, Anne Marie Doherty, Spiros Gounaris, and Alan Wilson. "Investigating international strategic brand management and export performance outcomes in the B2B context." International Marketing Review 37, no. 1 (December 17, 2019): 98–129. http://dx.doi.org/10.1108/imr-02-2019-0087.
Повний текст джерелаManoli, Argyro Elisavet. "Brand capabilities in English Premier League clubs." European Sport Management Quarterly 20, no. 1 (November 26, 2019): 30–46. http://dx.doi.org/10.1080/16184742.2019.1693607.
Повний текст джерелаCao, Guangming, and Na Tian. "Enhancing customer-linking marketing capabilities using marketing analytics." Journal of Business & Industrial Marketing 35, no. 7 (March 25, 2020): 1289–99. http://dx.doi.org/10.1108/jbim-09-2019-0407.
Повний текст джерелаSevel, Louise, Russell Abratt, and Nicola Kleyn. "Managing across a corporate and product brand portfolio: evidence from a large South African service organization." Journal of Product & Brand Management 27, no. 1 (February 12, 2018): 18–28. http://dx.doi.org/10.1108/jpbm-05-2016-1182.
Повний текст джерелаMaarit Jalkala, Anne, and Joona Keränen. "Brand positioning strategies for industrial firms providing customer solutions." Journal of Business & Industrial Marketing 29, no. 3 (March 4, 2014): 253–64. http://dx.doi.org/10.1108/jbim-10-2011-0138.
Повний текст джерелаO'Cass, Aron, and Nima Heirati. "Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance." Journal of Business & Industrial Marketing 30, no. 1 (February 3, 2015): 60–71. http://dx.doi.org/10.1108/jbim-07-2012-0124.
Повний текст джерелаJ. Daspit, Joshua, and Staci M. Zavattaro. "Integrating innovation and absorptive capacity into the place branding process." Journal of Place Management and Development 7, no. 3 (October 7, 2014): 206–24. http://dx.doi.org/10.1108/jpmd-02-2013-0003.
Повний текст джерелаApasrawirote, Darlin, Kritcha Yawised, Maneerut Chatrangsan, and Paisarn Muneesawang. "Short-form Video Content (SVC) Engagement and Marketing Capabilities." Asian Journal of Business and Accounting 15, no. 2 (December 31, 2022): 221–46. http://dx.doi.org/10.22452/ajba.vol15no2.8.
Повний текст джерелаFrancois Koukpaki, Adebayo Serge, Kweku Adams, and Adegboyega Oyedijo. "The contribution of human resource development managers to organisational branding in the hotel industry in India and South East Asia (ISEA): a dynamic capabilities perspective." Employee Relations: The International Journal 43, no. 1 (August 18, 2020): 131–53. http://dx.doi.org/10.1108/er-09-2019-0375.
Повний текст джерелаBahadir, S. Cem, Sundar G. Bharadwaj, and Rajendra K. Srivastava. "Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?" Journal of Marketing 72, no. 6 (November 2008): 49–64. http://dx.doi.org/10.1509/jmkg.72.6.049.
Повний текст джерелаLin, Chin‐Feng. "Segmenting customer brand preference: demographic or psychographic." Journal of Product & Brand Management 11, no. 4 (July 1, 2002): 249–68. http://dx.doi.org/10.1108/10610420210435443.
Повний текст джерелаXie, Yi, and Xiaoying Zheng. "How does corporate learning orientation enhance industrial brand equity? The roles of firm capabilities and size." Journal of Business & Industrial Marketing 35, no. 2 (October 5, 2019): 231–43. http://dx.doi.org/10.1108/jbim-10-2018-0320.
Повний текст джерелаVelayudhan, Sanal Kumar. "Crane Supari." Asian Case Research Journal 09, no. 02 (December 2005): 237–61. http://dx.doi.org/10.1142/s0218927505000678.
Повний текст джерелаKrzakiewicz, Kazimierz, and Szymon Cyfert. "Organizational reputation risk management as a component of the dynamic capabilities management process." Management 19, no. 1 (May 1, 2015): 6–18. http://dx.doi.org/10.1515/manment-2015-0001.
Повний текст джерелаClayton, Tony, and Graham Turner. "Brands, Innovation and Growth: A Pims Study of Brand Value." International Journal of Innovation Management 02, no. 04 (December 1998): 455–68. http://dx.doi.org/10.1142/s1363919698000201.
Повний текст джерелаHuynh, Hien Thi Ngoc, Hoa Doan Xuan Trieu, Phuong Van Nguyen, Tue Gia Tran, and Long Nguyen Hai Lam. "Explicating Brand Equity in the Information Technology Sector in Vietnam." Administrative Sciences 11, no. 4 (November 9, 2021): 128. http://dx.doi.org/10.3390/admsci11040128.
Повний текст джерелаBjerke, Rune, and Erlend Kirkesaether. "How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route." Event Management 24, no. 6 (November 20, 2020): 711–33. http://dx.doi.org/10.3727/152599519x15506259856002.
Повний текст джерелаAhn, Young Myung, and Hwi Kyung KIM. "A Study on Brand Image Application Characteristics in Spatial Expression of Side Dish Stores." Korea Institute of Design Research Society 7, no. 4 (December 31, 2022): 212–25. http://dx.doi.org/10.46248/kidrs.2022.4.212.
Повний текст джерелаShams, S. M. Riad, Demetris Vrontis, Alkis Thrassou, Christos Themistocleous, and Michael Christofi. "Stakeholder dynamics of contextual ambidextrous capabilities and authenticity: A conceptual synchronisation for competitive advantage." Journal of General Management 46, no. 1 (October 2020): 26–35. http://dx.doi.org/10.1177/0306307020913688.
Повний текст джерелаLee, Wai Jin (Thomas), Aron O'Cass, and Phyra Sok. "How and when does the brand orientation-market orientation nexus matter?" Journal of Business & Industrial Marketing 35, no. 2 (November 23, 2019): 349–61. http://dx.doi.org/10.1108/jbim-12-2018-0388.
Повний текст джерелаAl-Kwifi, Sam, Zafar U. Ahmed, and Dina Yammout. "Brand switching of high-technology capital products: how product features dictate the switching decision." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 322–32. http://dx.doi.org/10.1108/jpbm-12-2013-0473.
Повний текст джерелаPathak, Abhishek, Carlos Velasco, and Gemma Anne Calvert. "Implicit and explicit identification of counterfeit brand logos based on logotype transposition." Journal of Product & Brand Management 28, no. 6 (September 16, 2019): 747–57. http://dx.doi.org/10.1108/jpbm-06-2018-1921.
Повний текст джерелаFachrial, Peppy, and Lira Agusinta. "The Influence of Cross-Functional Marketing Capabilities on Marketing Ambidexterity." Syntax Literate ; Jurnal Ilmiah Indonesia 7, no. 2 (February 21, 2022): 923. http://dx.doi.org/10.36418/syntax-literate.v7i1.6101.
Повний текст джерелаLi, Xianjun, and Nanxiang Xie. "Measurement of R&D capabilities in Chinese self-brand automotive firms." International Journal of Automotive Technology and Management 10, no. 4 (2010): 414. http://dx.doi.org/10.1504/ijatm.2010.035649.
Повний текст джерелаChailan, Claude. "The influence of key capabilities on brand portfolio-based competitive advantage." International Journal of Trade and Global Markets 6, no. 2 (2013): 182. http://dx.doi.org/10.1504/ijtgm.2013.053005.
Повний текст джерелаChung, Jae-Eun, Heesoon Yang, and Jong-Hyeon Won. "Relationships Between the Capabilities and Export Performance of Korean Clothing and Textiles SMEs and the Moderating Effects of Export Mode on These Relationships." Clothing and Textiles Research Journal 37, no. 1 (September 13, 2018): 3–19. http://dx.doi.org/10.1177/0887302x18797468.
Повний текст джерелаGupta, Suraksha. "Motivating resellers of the international brand in competitive markets." Qualitative Market Research: An International Journal 23, no. 4 (August 10, 2020): 663–77. http://dx.doi.org/10.1108/qmr-11-2017-0150.
Повний текст джерелаBrown, Dalila, Pantea Foroudi, and Khalid Hafeez. "Marketing management capability: the construct and its dimensions." Qualitative Market Research: An International Journal 22, no. 5 (November 11, 2019): 609–37. http://dx.doi.org/10.1108/qmr-10-2017-0131.
Повний текст джерелаMuhtadin, Muhtadin, Dede Rosyada, Lukmanul Hakim, and Adi Fahrudin. "Concept of Education Management: Positioning-Differentiation-Brand (PDB) for the Advancement of Islamic Education (Study at SMK Muhammadiyah 7 Gondanglegi, Malang)." Technium Social Sciences Journal 27 (January 8, 2022): 106–16. http://dx.doi.org/10.47577/tssj.v27i1.5372.
Повний текст джерелаTournois, Laurent, and Jean-Jacques Chanaron. "Car crisis and renewal: how Mercedes succeeded with the A-Class." Journal of Business Strategy 39, no. 1 (January 15, 2018): 3–14. http://dx.doi.org/10.1108/jbs-03-2017-0033.
Повний текст джерелаBrun, Alessandro, Cecilia Castelli, and Hakan Karaosman. "A focused supply chain strategy for luxury fashion management." Journal of Fashion Marketing and Management: An International Journal 21, no. 4 (September 11, 2017): 544–63. http://dx.doi.org/10.1108/jfmm-03-2017-0026.
Повний текст джерелаAdel Saleh M, Alharbi, and Wang Aimin. "Building Marketing Capabilities as a Way to Form a Better Global Marketing Strategy." Journal of International Business Research and Marketing 1, no. 4 (2015): 22–26. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.14.3003.
Повний текст джерелаTollin, Karin, and Marcus Schmidt. "Marketing’s contribution from the perspective of marketing executives." Marketing Intelligence & Planning 33, no. 7 (October 5, 2015): 1047–70. http://dx.doi.org/10.1108/mip-07-2014-0136.
Повний текст джерелаAtanasova, Nina, and Emil Atanasov. "BRAND MANAGEMENT – THEORY AND PRACTICE IN THE FOOTBALL ACADEMIES IN BULGARIA." Journal of Applied Sports Sciences 1, no. 2021 (July 20, 2021): 106–15. http://dx.doi.org/10.37393/jass.2021.01.9.
Повний текст джерелаWest, Jason, Maiko Chu, Lincoln Crooks, and Matthew Bradley-Ho. "Strategy war games: how business can outperform the competition." Journal of Business Strategy 39, no. 6 (November 19, 2018): 3–12. http://dx.doi.org/10.1108/jbs-11-2017-0154.
Повний текст джерелаRashidi, Esmaeil, Mas’oud Simkhah, and Hossein Babaei. "The Impact of Human Resource Management on Organizational Brand By the Mediating Role of Employee Competence, Commitment, and Satisfaction in the Insurance Industry." Management and Business Research Quarterly 14 (June 2020): 1–24. http://dx.doi.org/10.32038/mbrq.2020.14.01.
Повний текст джерелаErjansola, Ari-Matti, Jukka Lipponen, Kimmo Vehkalahti, Hanna-Mari Aula, and Anna-Maija Pirttilä-Backman. "From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger." Journal of Brand Management 28, no. 3 (January 12, 2021): 241–53. http://dx.doi.org/10.1057/s41262-020-00223-5.
Повний текст джерелаVerezomska, Iryna, Liudmyla Bovsh, Kseniia Prykhod’ko, and Khrystyna Baklan. "Cyber Protection of Hotel Brands." Restaurant and hotel consulting. Innovations 5, no. 2 (December 27, 2022): 190–209. http://dx.doi.org/10.31866/2616-7468.5.2.2022.270089.
Повний текст джерелаTharp, Marye, and Jaeseok Jeong. "Executive Insights: The Global Network Communications Agency." Journal of International Marketing 9, no. 4 (December 2001): 111–31. http://dx.doi.org/10.1509/jimk.9.4.111.19939.
Повний текст джерелаShanmugam, Sindhu, and S. Ramakrishna Velamuri. "ToeHold Artisans Collaborative: Building Entrepreneurial Capabilities to Tackle Poverty." Asian Case Research Journal 12, no. 02 (December 2008): 187–213. http://dx.doi.org/10.1142/s0218927508001114.
Повний текст джерелаSuzuki, Kazunori, Katsuyuki Tochimoto, and Kazuhito Isomura. "Park24’s market creation and game-changing strategy: leveraging its strategic resources and capabilities." Strategic Direction 33, no. 7 (July 10, 2017): 1–4. http://dx.doi.org/10.1108/sd-03-2017-0050.
Повний текст джерелаGumede, Thembinkosi, and Ikechukwu Ezeuduji. "Managing Heritage Tourism Brand in South Africa: A Synthesis of Literature." African Journal of Hospitality, Tourism and Leisure 10(4), no. 10(4) (August 31, 2021): 1302–20. http://dx.doi.org/10.46222/ajhtl.19770720.164.
Повний текст джерелаKim, Hyojung, Jinju Lee, and Ki-Hwan Kwon. "Kolon FnC’s Global Expansion Strategy." Asian Case Research Journal 21, no. 02 (December 2017): 253–80. http://dx.doi.org/10.1142/s0218927517500092.
Повний текст джерелаCant, Michael Colin, Johannes Arnoldus Wiid, and Yu-Ting Hung. "The importance of branding for South African SMEs: an exploratory study." Corporate Ownership and Control 11, no. 1 (2013): 735–44. http://dx.doi.org/10.22495/cocv11i1c8art4.
Повний текст джерелаKang, Tae-Sun, Young-Hee Ko, and Dong-Sung Cho. "The New Silk Road of BLACKYAK." Asian Case Research Journal 22, no. 02 (December 2018): 325–55. http://dx.doi.org/10.1142/s0218927518500141.
Повний текст джерелаChinakidzwa, More, and Maxwell Phiri. "IMPACT OF DIGITAL MARKETING CAPABILITIES ON MARKET PERFORMANCE OF SMALL TO MEDIUM ENTERPRISE AGRO-PROCESSORS IN HARARE, ZIMBABWE." Business: Theory and Practice 21, no. 2 (November 3, 2020): 746–57. http://dx.doi.org/10.3846/btp.2020.12149.
Повний текст джерелаCake, Dale A., Vikas Agrawal, George Gresham, Douglas Johansen, and Anthony Di Benedetto. "Strategic orientations, marketing capabilities and radical innovation launch success." Journal of Business & Industrial Marketing 35, no. 10 (February 26, 2020): 1527–37. http://dx.doi.org/10.1108/jbim-02-2019-0068.
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