Статті в журналах з теми "Brand competitiveness"
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Winzar, Hume, Chris Baumann, and Wujin Chu. "Brand competitiveness." International Journal of Contemporary Hospitality Management 30, no. 1 (January 8, 2018): 637–60. http://dx.doi.org/10.1108/ijchm-11-2016-0619.
Повний текст джерелаTang, Yuxin, Shengfeng Zan, and Xiaowen Zhang. "A Comparative Study on the Competitiveness of Knowledge-Driven Sports Brands." Wireless Communications and Mobile Computing 2022 (May 23, 2022): 1–11. http://dx.doi.org/10.1155/2022/2489568.
Повний текст джерелаGong, Xuan, Yunchan Zhu, Rizwan Ali, and Ruijin Guo. "Capturing Associations and Sustainable Competitiveness of Brands from Social Tags." Sustainability 11, no. 6 (March 13, 2019): 1529. http://dx.doi.org/10.3390/su11061529.
Повний текст джерелаMasango, Cleven, and Vannie Naidoo. "An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe." Journal of Economics and Behavioral Studies 10, no. 6 (December 22, 2018): 99. http://dx.doi.org/10.22610/jebs.v10i6.2598.
Повний текст джерелаWang, Wenlong, and Daihanyu Wu. "Construction of Rural Tourism Brand Value Management Model from the Perspective of Big Data." Computational Intelligence and Neuroscience 2022 (July 22, 2022): 1–13. http://dx.doi.org/10.1155/2022/5623782.
Повний текст джерелаMasango, Cleven, and Vannie Naidoo. "An Analysis of Nation Brand Attractiveness: Evidence from Brand Zimbabwe." Journal of Economics and Behavioral Studies 10, no. 6(J) (December 22, 2018): 99–112. http://dx.doi.org/10.22610/jebs.v10i6(j).2598.
Повний текст джерелаLi, Zhen, Fengbo Liang, and Minjiao Cheng. "Research on the Impact of High-End Ev Sales Business Model on Brand Competitiveness." Sustainability 13, no. 24 (December 20, 2021): 14045. http://dx.doi.org/10.3390/su132414045.
Повний текст джерелаZuo, Meihua, Hongwei Liu, Hui Zhu, and Hongming Gao. "Dynamic property of consumer-based brand competitiveness (CBBC) in human interaction behavior." Industrial Management & Data Systems 119, no. 6 (July 8, 2019): 1223–41. http://dx.doi.org/10.1108/imds-09-2018-0403.
Повний текст джерелаHassan, Salah, and Abeer A. Mahrous. "Nation branding: the strategic imperative for sustainable market competitiveness." Journal of Humanities and Applied Social Sciences 1, no. 2 (November 15, 2019): 146–58. http://dx.doi.org/10.1108/jhass-08-2019-0025.
Повний текст джерелаGupta, Suraksha, David Gallear, John Rudd, and Pantea Foroudi. "The impact of brand value on brand competitiveness." Journal of Business Research 112 (May 2020): 210–22. http://dx.doi.org/10.1016/j.jbusres.2020.02.033.
Повний текст джерелаSevostyanova, Olesya, and Svetlana Petuhova. "The forecasting power of the brand: contribution to the increase in the value of the company’s intangible assets." E3S Web of Conferences 288 (2021): 01094. http://dx.doi.org/10.1051/e3sconf/202128801094.
Повний текст джерелаAbdirahmonovich, Akramov Tohir, Ziyodulla Hakimov, Bobir Tursunov, and Alisher Oqboyev. "Evaluation of Competitiveness of Brands of Local Sewing and Knitting Enterprises." Revista Gestão Inovação e Tecnologias 11, no. 2 (June 5, 2021): 716–39. http://dx.doi.org/10.47059/revistageintec.v11i2.1707.
Повний текст джерелаMatsarenko, T. N. "From personal brand to competitiveness." Voprosy kul'turologii (Issues of Cultural Studies), no. 1 (2022): 32–35. http://dx.doi.org/10.33920/nik-01-2201-03.
Повний текст джерелаLiu, Yishu, and Xia Wang. "Promoting Competitiveness of Green Brand of Agricultural Products Based on Agricultural Industry Cluster." Wireless Communications and Mobile Computing 2022 (April 21, 2022): 1–18. http://dx.doi.org/10.1155/2022/7824638.
Повний текст джерелаIvanienko, V. V., and K. V. Kovalchuk. "The Marketing Strategies for Forming a Competitive Brand in International Markets." Business Inform 1, no. 528 (2022): 444–50. http://dx.doi.org/10.32983/2222-4459-2022-1-444-450.
Повний текст джерелаShiqun, Yuan, Zhou Chengjun, and Zhang Yu. "The role and path of digital marketing in tourist souvenir brands." E3S Web of Conferences 251 (2021): 03044. http://dx.doi.org/10.1051/e3sconf/202125103044.
Повний текст джерелаGuo, Jin-Li, and Qi Suo. "Brand effect versus competitiveness in hypernetworks." Chaos: An Interdisciplinary Journal of Nonlinear Science 25, no. 2 (February 2015): 023102. http://dx.doi.org/10.1063/1.4907016.
Повний текст джерелаBagarić, Lidija, and Danko Žitinić. "Competitiveness of Kvarner region: challenges for destination management and branding." Tourism and hospitality management 19, no. 2 (December 10, 2013): 217–31. http://dx.doi.org/10.20867/thm.19.2.5.
Повний текст джерелаScorrano, Paola, Monica Fait, Amedeo Maizza, and Demetris Vrontis. "Online branding strategy for wine tourism competitiveness." International Journal of Wine Business Research 31, no. 2 (June 17, 2019): 130–50. http://dx.doi.org/10.1108/ijwbr-06-2017-0043.
Повний текст джерелаRen, Hanbing. "Research on the Use of Storytelling in Branding Chinese National Sports Brands." Highlights in Business, Economics and Management 4 (December 12, 2022): 487–92. http://dx.doi.org/10.54097/hbem.v4i.3550.
Повний текст джерелаAbiola-Oke, Elizabeth, and T. O. Fakokunde. "Effect of Destination Brand on Destination Competitiveness in Southwest Region of Nigeria." International Journal of Hospitality and Tourism Studies 3, no. 1 (June 2022): 10–19. http://dx.doi.org/10.31559/ijhts2022.3.1.2.
Повний текст джерелаWu, Guanming. "The brand analysis of Nike based on its emotional branding and marketing strategies." BCP Business & Management 19 (May 31, 2022): 278–84. http://dx.doi.org/10.54691/bcpbm.v19i.816.
Повний текст джерелаFaria, Sílvia, João M. S. Carvalho, and Vera Teixeira Vale. "Service quality and store design in retail competitiveness." International Journal of Retail & Distribution Management 50, no. 13 (October 4, 2022): 184–99. http://dx.doi.org/10.1108/ijrdm-01-2022-0005.
Повний текст джерелаTroyan, V. I., and A. S. Braslavska. "Brand Management Strategies as Components of Brand Management." Business Inform 11, no. 526 (2021): 446–51. http://dx.doi.org/10.32983/2222-4459-2021-11-446-451.
Повний текст джерелаLee, Wai Jin (Thomas), Aron O’Cass, and Phyra Sok. "Unpacking brand management superiority." European Journal of Marketing 51, no. 1 (February 13, 2017): 177–99. http://dx.doi.org/10.1108/ejm-09-2015-0698.
Повний текст джерелаOgnjanović, Jasmina. "Research on impact of employer brand dimensions on competitiveness in hotel industry." Skola biznisa, no. 2 (2020): 35–61. http://dx.doi.org/10.5937/skolbiz2-28037.
Повний текст джерелаRaftowicz-Filipkiewicz, Magdalena. "Nation Branding as an Economic Challenge for the Countries of the Middle and Eeast Europe on the Example of Estonia." Equilibrium 7, no. 4 (December 31, 2012): 49–59. http://dx.doi.org/10.12775/equil.2012.026.
Повний текст джерелаSon, Mi Young. "An investigation into the Online Sales Channels of Small Business Fashion Retailers on Portal Shopping and Fashion Shopping Malls." Family and Environment Research 59, no. 4 (November 22, 2021): 449–63. http://dx.doi.org/10.6115/fer.2021.032.
Повний текст джерелаChiu, Kevin Kuan-Shun, Ru-Jen Lin, Maxwell K. Hsu, and Shih-Chih Chen. "SYMBOLIC AND FUNCTIONAL BRAND EFFECTS FOR MARKET SEGMENTATION." Australian Journal of Business and Management Research 01, no. 06 (January 8, 2012): 75–86. http://dx.doi.org/10.52283/nswrca.ajbmr.20110106a08.
Повний текст джерелаLytvynenko, T. M., and O. S. Danylchenko. "BRAND MANAGEMENT AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE CONFECTIONERY ENTERPRISES." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 39 (2019): 4–15. http://dx.doi.org/10.17721/tppe.2019.39.1.
Повний текст джерелаKOVALCHUK, Olha, and Kateryna BEREZKA BEREZKA. "DISCRIMINANT ANALYSIS OF NATION BRANDS 2022 IN TERMS OF MILITARY INVASION OF RUSSIAN FEDERATION IN UKRAINE." JOURNAL OF EUROPEAN ECONOMY, Vol 21, No 3 (2022) (September 1, 2022): 242–69. http://dx.doi.org/10.35774/jee2022.03.242.
Повний текст джерелаYue, Shunli. "Research on the Path of Promoting Mechanism of Agricultural Brand Strategy in Hubei Province." Frontiers in Business, Economics and Management 5, no. 3 (October 19, 2022): 329–32. http://dx.doi.org/10.54097/fbem.v5i3.2047.
Повний текст джерелаBORSHCH, Viktoriia, and Viktoriia KLIMENKO. "Brand management of a modern organization as a factor of competitiveness." Economics. Finances. Law, no. 4/1 (April 30, 2020): 10–13. http://dx.doi.org/10.37634/efp.2020.4(1).2.
Повний текст джерелаПерелыгина, Людмила Борисовна, and Наталья Антоновна Соколова. "Branding as Tool to Increase Competitiveness." ЖУРНАЛ ПРАВОВЫХ И ЭКОНОМИЧЕСКИХ ИССЛЕДОВАНИЙ, no. 3 (October 15, 2020): 171–74. http://dx.doi.org/10.26163/gief.2020.44.95.028.
Повний текст джерелаXiong, Xiaoqin, and Aiguo Cheng. "Evaluation of Heavy Commercial Vehicles Brand Considering Multi-Attribute Indexes in China." Journal of Systems Science and Information 8, no. 4 (August 26, 2020): 291–308. http://dx.doi.org/10.21078/jssi-2020-291-18.
Повний текст джерелаCastañeda-García, J. A., D. M. Frías-Jamilena, S. Del Barrio-García, and M. A. Rodríguez-Molina. "The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity." Journal of Travel Research 59, no. 8 (November 12, 2019): 1447–63. http://dx.doi.org/10.1177/0047287519881506.
Повний текст джерелаYohana F. C. P. Meilani,, Innocentius Bernarto, Margaretha P. Berlianto,, and Ronnie R. Masman, Ian N. Suryawan. "The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty." Jurnal Manajemen 24, no. 3 (October 1, 2020): 412. http://dx.doi.org/10.24912/jm.v24i3.676.
Повний текст джерелаShpak, Nestor, Nadiya Seliuchenko, Viktoriya Kharchuk, Nataliya Kosar, and Włodzimierz Sroka. "Evaluation of Product Competitiveness: A Case Study Analysis." Organizacija 52, no. 2 (May 1, 2019): 107–25. http://dx.doi.org/10.2478/orga-2019-0008.
Повний текст джерелаAbimbola, Temi. "Brand strategy as a paradigm for marketing competitiveness." Journal of Brand Management 18, no. 3 (December 2010): 177–79. http://dx.doi.org/10.1057/bm.2010.48.
Повний текст джерелаSantos-Vijande, María Leticia, Ana Belén del Río-Lanza, Leticia Suárez-Álvarez, and Ana María Díaz-Martín. "The brand management system and service firm competitiveness." Journal of Business Research 66, no. 2 (February 2013): 148–57. http://dx.doi.org/10.1016/j.jbusres.2012.07.007.
Повний текст джерелаPorto, Rafael Barreiros. "Consumer-Based Brand Equity of Products and Services: Assessing a Measurement Model with Competing Brands." Revista Brasileira de Marketing 17, no. 2 (March 22, 2018): 150–65. http://dx.doi.org/10.5585/remark.v17i2.3547.
Повний текст джерелаLee, Kunjoon. "City Brand Competitiveness: Exploring Structural Relationships Among City Brand Equity Elements in China." International Journal of Business and Economics Research 6, no. 3 (2017): 32. http://dx.doi.org/10.11648/j.ijber.20170603.11.
Повний текст джерелаRui, Liang, Kateryna Prokopenko, and Svitlana Vovchok. "APPLICATION OF COMPETITIVE MARKETING STRATEGIES IN BRAND MANAGEMENT." Management 32, no. 2 (April 16, 2021): 137–46. http://dx.doi.org/10.30857/2415-3206.2020.2.11.
Повний текст джерелаBaporikar, Neeta, and Rosalia Fotolela. "Strategic Brand Management in SMEs for Competitive Advantage." International Journal of Applied Management Theory and Research 2, no. 1 (January 2020): 16–34. http://dx.doi.org/10.4018/ijamtr.2020010102.
Повний текст джерелаKusraeva, Olga A., and Vera A. Rebiazina. "Companies’ competitiveness in the context of food embargo: Brand orientation of Russian food producers." Russian Management Journal 19, no. 1 (2021): 67–96. http://dx.doi.org/10.21638/spbu18.2021.103.
Повний текст джерелаOtenko, Iryna. "THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF THE BRAND REVITALIZATION PROCESS." Herald of Khmelnytskyi National University 294, no. 3 (March 2021): 245–49. http://dx.doi.org/10.31891/2307-5740-2021-294-3-39.
Повний текст джерелаKusraeva, Olga A. "Nation brand and competitiveness of companies: Alternative approach to nation branding." Vestnik of Saint Petersburg University. Management 20, no. 1 (2021): 30–57. http://dx.doi.org/10.21638/11701/spbu08.2021.102.
Повний текст джерелаFitriani, Fitriani, Sutarni Sutarni, Bina Unteawati, Marlinda Apriyani, Dewi Kania Widyawati, and Dayang Berliana. "BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE." Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis 20, no. 2 (September 30, 2021): 289–304. http://dx.doi.org/10.31186/jagrisep.20.2.289-304.
Повний текст джерелаYou, Qiujin, and Chun Chen. "Analysis on China’s Export Brand Strategy." E3S Web of Conferences 235 (2021): 02060. http://dx.doi.org/10.1051/e3sconf/202123502060.
Повний текст джерелаTang, Mingjie. "Analysis of Blank ME Brand Marketing Strategy." Journal of Education, Humanities and Social Sciences 4 (November 17, 2022): 125–29. http://dx.doi.org/10.54097/ehss.v4i.2733.
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