Добірка наукової літератури з теми "Brand boycotting"
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Статті в журналах з теми "Brand boycotting"
Al Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
Повний текст джерелаAbdelwahab, Dalia, Nadia H. Jiménez, Sonia San-Martín, and Jana Prodanova. "Between love and boycott: a story of dual origin brands." Spanish Journal of Marketing - ESIC 24, no. 3 (November 4, 2020): 377–402. http://dx.doi.org/10.1108/sjme-12-2019-0105.
Повний текст джерелаAbosag, Ibrahim, and Maya F. Farah. "The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2262–83. http://dx.doi.org/10.1108/ejm-12-2013-0737.
Повний текст джерелаDekhil, Fawzi, Hajer Jridi, and Hana Farhat. "Effect of religiosity on the decision to participate in a boycott." Journal of Islamic Marketing 8, no. 2 (June 12, 2017): 309–28. http://dx.doi.org/10.1108/jima-01-2013-0008.
Повний текст джерелаPöyry, Essi, and Salla-Maaria Laaksonen. "Opposing brand activism: triggers and strategies of consumers’ antibrand actions." European Journal of Marketing 56, no. 13 (October 11, 2022): 261–84. http://dx.doi.org/10.1108/ejm-12-2020-0901.
Повний текст джерелаMuhamad, Nazlida, Munirah Khamarudin, and Waida Irani Mohd Fauzi. "The role of religious motivation in an international consumer boycott." British Food Journal 121, no. 1 (January 7, 2019): 199–217. http://dx.doi.org/10.1108/bfj-02-2018-0118.
Повний текст джерелаIshak, Suraiya, Kartini Khalid, and Nidzam Sulaiman. "Influencing consumer boycott: between sympathy and pragmatic." Journal of Islamic Marketing 9, no. 1 (March 5, 2018): 19–35. http://dx.doi.org/10.1108/jima-05-2016-0042.
Повний текст джерелаJungblut, Marc, and Marius Johnen. "When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication." Communication Research, April 2, 2021, 009365022110016. http://dx.doi.org/10.1177/00936502211001622.
Повний текст джерелаGinder, Whitney, and Wi-Suk Kwon. "Hopping on the brand boycotting bandwagon on Facebook: Because of the issue, others, or self-enhancement?" Journal of Customer Behaviour, 2020. http://dx.doi.org/10.1362/147539220x16045724282132.
Повний текст джерелаShetty, A. Shivakanth, Kerena Anand, Swathi Shree, and Rachel Debby F. "Tanishq: Brand Activism Gone Wrong?" Vision: The Journal of Business Perspective, January 14, 2023, 097226292211297. http://dx.doi.org/10.1177/09722629221129727.
Повний текст джерелаДисертації з теми "Brand boycotting"
Kyller, Hannah, and Hedvig Thorson. "Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53020.
Повний текст джерелаLee, Yi-Fang, and 李宜芳. "Will Made in Taiwan (MIT) Become an Inferior Strength? Exploring Consumers'' Motivation for Boycotting a Homegrown Brand in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/90457654492497444092.
Повний текст джерела國立高雄第一科技大學
行銷與流通管理研究所
101
Boycott is a unsatisfactory behavior, when consumer encounters a displeasure situation and they has a motivation to reject a company they dislike. However, not all consumers will move to boycott even if there was a same unsatisfactory situation. It means that there are still other important factors affecting the boycott decision. According to past research, helping theory in sociology is used to construct boycott participation factors because the cost-benefit model can explain the reason why people take an action or not. In this research, make a difference, self-enhancement, counterarguments, consumer ethnocentrism, consumer empowerment and constrained consumption was presented to observe their impact on decision-making and predicting boycott participation. The purpose of this research is to investigate whether consumers boycott or not when a local brand acted against their expectation. We used convenience sampling collecting data through a internet questionnaire and 223 internet questionnaires were obtained. The research findings reveals that perceived egregiousness positively affect consumers'' boycott decision, and this relationship will moderated by the motivation factors including make a difference, counterarguments and consumer ethnocentric but not self-enhancement, consumer empowerment and constrained consumption. Perceived egregiousness also negatively impacts brand image. However boycott itself doesnot significantly influence brand image.
Частини книг з теми "Brand boycotting"
Bernhagen, Patrick, and Angelika Vetter. "4. Political Participation." In Comparative European Politics, 79–100. Oxford University Press, 2020. http://dx.doi.org/10.1093/hepl/9780198811404.003.0004.
Повний текст джерелаЗвіти організацій з теми "Brand boycotting"
Ginder, Whitney, and Wi-Suk Kwon. Why we hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-151.
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