Дисертації з теми "Base of the (economic) Pyramid"
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Beaty, Chantell Ramaun. "Business Leaders Marketing to Bottom-of-the-Pyramid Consumers in Nigeria." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2711.
Повний текст джерелаBarki, Edgard Elie Roger. "Distribution strategies for the base of the pyramid: an exploratory study in Brazil." reponame:Repositório Institucional do FGV, 2010. http://hdl.handle.net/10438/4484.
Повний текст джерелаAccess has been one of the main difficulties companies have faced in emerging markets (PRAHALAD, 2005). The capillarity of the market, the existence of small, not professionalized and sometimes informal retailers, the lack of infrastructure and high transportation costs are some of the distribution challenges companies face in poorer regions. The literature concerning the Base of the Pyramid (BoP) is still recent and only after the seminal article by Prahalad and Hart (2002), it evolved into many different management perspectives. However, there is a lack of researches concerning distribution strategies to the BoP. Therefore, the main objective of this research is to identify, in the perception of executives working in the market, the conditions associated to a satisfactory distribution for the BoP market in Brazil and to build a substantive theory that helps to shed light to the understanding of the distribution phenomenon adopted by consumer goods companies to reach the BoP market in Brazil. In order to accomplish the objectives of this thesis, a grounded theory methodology (Glaser; Strauss, 1967; Corbin; Strauss, 2008) was used. This approach helped to identify the channel strategies used by local and global companies in the market. Many techniques for data collection were applied. The most important one was in-depth interviews with 26 executives from 24 different consumer goods companies in Brazil. Among the companies there were small, medium and large enterprises; which were also grouped as manufacturers, distributors and retailers. Furthermore, secondary data were examined to identify business strategies to reach BoP and map global distribution initiatives. A database from a consumer panel was also used to analyze what and where BoP consumers purchase non-durable goods. It was verified that small and traditional retailing is a very strong format in BoP markets and in the Northern/Northeastern regions. Cash & Carry is a format that is growing a lot. On the other hand, hypermarkets are not very used by low income population. The results suggest that three major categories are associated to a satisfactory distribution: (a) willingness, which means the effort, knowledge and enthusiasm a firm has to operate at BoP markets; (b) well-done execution, which is related to designing correctly the marketing channel and operating efficiently in an environment full of obstacles, such as lack of infrastructure, capillarity, lack of safety, regional differences and informality, and (c) relationship, which was perceived to be friendlier and essential at BoP markets, since it is very difficult for manufacturers to reach the entire market alone. It is more likely to have a satisfactory distribution when manufacturers establish strong relationships in the marketing channel. Besides, small retailers have a perception of isolation and expect a higher level of relationship. These major categories explain also the competitive advantage that local companies have in relation to MNCs and large companies. Despite of the limitations of an exploratory study, it is expected that this thesis will contribute to the BoP knowledge as well as to the identification of the peculiarities of distribution in BoP markets.
Acesso tem sido uma das maiores dificuldades que as empresas tem enfrentado em mercados emergentes (PRAHALAD, 2005). Alguns dos desafios de distribuição que as empresas enfrentam em regiões mais pobres são a capilaridade do mercado, a existência de varejistas pequenos, não profissionalizados e por vezes informais, a falta de infra-estrutura e os altos custos de transporte. A literatura relacionada à base da pirâmide (BoP) é ainda recente e apenas após o artigo seminal de Prahalad e Hart (2002), que o assunto evoluiu em diversas perspectivas em negócios. No entanto, ainda há uma lacuna em estudos relacionados a estratégias de distribuição para a base da pirâmide. Assim sendo, o principal objetivo deste estudo é identificar, na percepção de executivos que trabalham no Mercado, as condições associadas a uma distribuição satisfatória para o Mercado da Base da Pirâmide no Brasil e construir uma teoria substantiva que apóie o entendimento do fenômeno da distribuição para a base da pirâmide de empresas de bens de consumo no Brasil. Para atingir os objetivos deste trabalho, foi utilizada a metodologia da Grounded Theory (Glaser; Strauss, 1967; Corbin; Strauss, 2008). Esta metodologia ajudou a identificar as estratégias de canal utilizadas por empresas locais e globais. Várias técnicas de coleta de dados foram utilizadas. A mais importante foi a realização de entrevistas em profundidade com 26 executivos de 24 empresas diferentes de bens de consume no Brasil. Dentre estas empresas havia pequenas, medias e grandes organizações; que também foram agrupadas em fabricantes, distribuidores e varejistas. Além disso, dados secundários foram analisados para identificar estratégias de negócios e mapear iniciativas globais de distribuição. Um banco de dados de um painel de consumidores foi utilizado para analisar o que e onde os consumidores da base da pirâmide comparam bens não-duráveis. Foi verificado que o pequeno varejo tradicional é um formato muito importante para a Base da Pirâmide e nas regiões Norte e Nordeste. Cash & carry é um formato que está crescendo bastante. Por outro lado, hipermercados não são muito utilizados pela população de baixa renda. Os resultados sugerem que três categorias principais estão associadas a uma distribuição satisfatória: (a) Interesse em atuar na Base da Pirâmide, que significa o esforço, comprometimento, conhecimento e entusiasmo de uma empresa em atuar na Base da Pirâmide; (b) execução, que está relacionada ao correto desenho da estrutura de canais e em uma operação eficiente em um ambiente repleta de obstáculos, tais como falta de infra-estrutura, capilaridade, insegurança, diferenças regionais e informalidade, e (c) relacionamento foi percebido como sendo mais amigável e essencial na base da pirâmide, dada a dificuldade dos fabricantes em acessar o mercado todo sozinhos. É mais provável estabelecer-se uma distribuição satisfatória quando os fabricantes possuem relacionamentos estreitos com o canal de marketing. Além disso, pequenos varejistas tem a percepção de isolamento e possuem a expectativa de um maior nível de relacionamento. Apesar das limitações de um estudo exploratório, espera-se que esta tese contribua para o conhecimento na Base da Pirâmide e na identificação das peculiaridades existentes na distribuição de produtos de bens de consumo para a Base da Pirâmide.
Ericson, Johannes. "Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835.
Повний текст джерелаSchreurs, Zoë, and Agnes Allgén. "Entrepreneurship in Sub-Saharan Africa : Achieving impactful local outcomes through partnerships." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448358.
Повний текст джерелаVenn, Ronald [Verfasser], and Nicola [Akademischer Betreuer] Berg. "Partnering for Sustainable Value Creation : Conceptual and Empirical Analyses of Co-Creation in Cross-sector Social Partnerships at the Base of the economic Pyramid / Ronald Venn. Betreuer: Nicola Berg." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2015. http://d-nb.info/1078408955/34.
Повний текст джерелаTomeo, Foncuberta Tomás. "La relevancia del mercado de la base de la pirámide en la economía mundial. Empresas privadas y nuevos modelos de negocio." Doctoral thesis, Universitat de Barcelona, 2011. http://hdl.handle.net/10803/35758.
Повний текст джерелаTHESIS SUMMARY: “THE SIGNIFICANCE OF THE MARKET IN THE BASE OF THE PYRAMID IN THE WORLD ECONOMY. PRIVATE COMPANIES AND NEW BUSINESS MODELS” TEXT: The thesis aims to argue the relevance to private companies of the market for the Base of the Pyramid (BoP from now on) in the global economy. Although it will be further developed, by BoP it is meant the population segment configured by the lowest-incomes (with annual incomes below $ 3,000). It is set up of approximately 4,000 million people. The working hypotheses that can be highlighted are the following: - The thesis argues that the BoP market is a strategically new and important option for private companies to adopt new business models adapted to their local reality. - It argues the important role that acquires private companies in the development of the BoP countries in world trade. It will originate a virtuous circle composed of trade liberalization economic development and reduction of poverty. Is it possible that the BoP market pushes forward, through the entrance of private companies that may adopt new business models in global trade in a visible and sustainable way? In order to answer the question, the research must be divided in 7 main parts which also correspond to the chapters of the thesis: - Chapter A: Introduction, which introduces the current global economic crisis, the concept of BoP and its international context. - Chapter B: Literature review, which relates the theory of fortune in the BoP and its critics. - Chapter C: BoP countries and emerging countries: economic and social indicators, debt and trade of foods, which highlights, through comparison and analysis of economic and social indicators, the potential of countries in the BoP to become increasingly involved in global trade. - Chapter D: Food and water markets in the BoP, where it is detailed that there are more than 1.000 million people malnourished at present, 40.000 children die every day because of hunger and 900 million people do not have drinkable water. - Chapter E: The virtuous circle, where we study a standing virtuous circle, triggered by foreign direct investment arising from the the entrance of private sector in the BoP market. • - Chapter F: Some examples of BoP companies, it deals with 15 examples of companies that interact with the BoP markets, both multinational and local ones. - Chapter G: Different business models with different results in the BoP market: Hindustan Unilever Limited and Nike, Inc.
Sutter, Christopher J. "Knowledge Transfer in Base of the Pyramid Markets." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366200889.
Повний текст джерелаKay, Ethan Jeremy. "Playing with fire : an MNC's inability to translate its market logic in a culturally complex exchange setting in rural India." Thesis, University of Oxford, 2012. http://ora.ox.ac.uk/objects/uuid:c35eb4e5-71c9-466a-9420-0b4c7d0679db.
Повний текст джерелаMillington, Nadia. "Ambisinisterity, success traps and the base of the pyramid." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3380/.
Повний текст джерелаVunder, Fontana Kadri. "Sales Channels for Targeting Base-of-Pyramid Markets in India." kostenfrei, 2008. http://www.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3486.
Повний текст джерелаMackenzie, Alexander Iain. "Almost certain loss: the psychology of pyramid schemes." Thesis, University of Canterbury. Psychology, 2005. http://hdl.handle.net/10092/1324.
Повний текст джерелаVasanjee, Kamlesh C. "Business activities at the base of the pyramid (BOP) in South Africa." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26573.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Khalid, Raja Usman [Verfasser]. "(Sustainable) Supply Chain Management at the Base of the Pyramid / Raja Usman Khalid." Kassel : Kassel University Press, 2018. http://d-nb.info/1149084243/34.
Повний текст джерелаAndré, Thomas. "Base of the pyramid and corporate social responsability : why they interact and how." Palaiseau, Ecole polytechnique, 2015. http://www.theses.fr/2015EPXX0105.
Повний текст джерелаMéndez, León Eduardo. "Sustainable Value Analysis in Sustainable Business Models for the Base of the Pyramid." Electronic Thesis or Diss., Troyes, 2022. http://www.theses.fr/2022TROY0025.
Повний текст джерелаSustainable Value, a concept explaining benefits creation by business models, is gradually superseding the conventional value. However, its theoretical implications and empirical understanding have not been deeply studied. This research fills both gaps by investigating sustainable business models for the base of the pyramid. Our research started by conducting a systematic literature review to structure a priori concepts used in analyzing the value creation process. Later, a priori constructs were empirically tested through six sustainable business models. Literature review unveiled the misuse of several sustainable value constructs. The empirical study revealed the need of refining some a priori constructs and unearthed twelve new sustainable value constructs. With these results, we contribute to theory and practice in different ways. First, we clarify the meaning and implications of a priori constructs to build a tool for sustainable value analysis in business models. Second, we confirm this tool can contribute to revealing stakeholder interactions, understanding value generation, and developing sustainable value definitions. Third, we structure and define new constructs of sustainable value generation for advancing the theory. Finally, this thesis provides a comprehensive sustainable value definition and an adapted framework which integrates relevant a priori and emergent constructs and portrays how sustainable business models generate sustainable value for poor people
Van, Rooyen Gert Willem. "Innovation focused on the base of pyramid : the case of an African telecommunications company." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/792.
Повний текст джерелаAFRIKAANSE OPSOMMING: In vandag se besigheidswêreld bestaan twee teenoorgestelde pole. Aan die een kant is die wêreld se gevorderde markte wat reeds so oorbevolk geraak het, dat dubbelsyfergroei ‘n skaars verskynsel is. Ten spyte hiervan word aanhoudende druk geplaas op senior bestuur om hulle besighede te groei teen koerse wat ‘n toename in aandeelhouersbelang sal verseker. Aan die ander kant is twee derdes van die wêreld se bevolking (4 Miljard mense), die sogenaamde basis van die ekonomiese piramiede (BVP), wat in armoede lewe en afgeskeep word in terme van noodsaaklike goedere en dienste, om nie eens te praat van weelde artikels nie. In dié markte is dubbelsyfergroei nog behaalbaar en in meeste gevalle is die enigste kompetisie die gevaar dat produkte nie verbruik word nie. Dié navorsing kyk na hoe dié twee pole geïntegreer kan word sodat beide daaruit kan voordeel trek. Besighede kan volhoubare vlakke van groei bewerkstellig deur ewe veel aandag te skenk aan volhoubare innovasies as ontwrigtende innovasies. Die klem wat gemaak word in dié navorsingsverlsag is dat besighede dit nie kan bekostig om net op volhoubare innovasies te fokus nie. Hulle moet ook in ontwrigtende innovasie strategieë belê. Die innovasie teorieë bepaal dat opkomende markte die beste plek is om ontwrigtende innovasies te ontwikkel. Verskeie multi-nasionale maatskappye het al egter misluk om die belowende massa-markte binne opkomende markte te penetreer. Die rede is dat baie van hul globale strategieë mik na die ontwikkelde marksegmente binne-in daardie ontwikkelende markte en nie op die massa-markte aan die BVP nie. Om tegnologieë te ontwikkel vir die BVP verg plaaslike strategieë en, onder andere, ‘n kwantum sprong in die prys-werkverrigting verhouding. In baie gevalle kan dit ‘n daling in prys wees met soveel as ‘n faktor van tien. Indien suksesvol, bestaan die moontlik dan om dié tegnologieë terug te vat om gevorderde markte te ontwrig. Daar is egter ook ‘n humanitêre sy van die saak. Elke jaar is armoede indirek verantwoordelik vir miljoene sterftes in Afrika en baie oorlewendes leef in haglike omstandighede sonder noodsaaklike goedere en dienste, terwyl hulle uitgebuit word deur ‘n paar informele besighede. Die BVP bied aan die gevorderde ekonomieë van die wêreld nie net die geleentheid om baie geld te maak nie, maar ook die geleentheid om op só ‘n manier besigheid te doen dat dit arm mense kan help om ‘n inkomste te verdien of selfs inkomste te genereer. Dit kan op baie verskillende maniere help om dié mense te lig vanuit armoede. Dit wil voorkom asof besigheid en die moontlikheid om welvaart te skep die mees effektiewe manier is om die BVP te lig vanuit armoede. Die BVP het egter die kennis, verantwoordelike besigheids-sin en die onderhandelingskrag van multi-nasionale besighede nodig om te verseker dat besigheid in dié markte op ‘n verantwoordlike, volhoubare manier geskied.
ENGLISH ABSTRACT: In today’s world of business two opposite poles exist. On the one end is the world’s developed economy that has become saturated to such an extent that double digit growth has become a scarcity. However despite this fact continuous pressure is being placed on managers to grow their companies at a rate that will ensure an increase in shareholder value. On the other end are two thirds of the world’s population (4 billion people), the base of the economic pyramid (BOP) that is desperately poor and underserved in terms of basic needs, let alone luxury items. Double digit growth is achievable in these markets with the only competition being non-consumption in many cases. This research looks at how these two poles can be integrated into a mutually beneficial relationship. Companies could ensure sustaining levels of growth if there is an equal focus on sustainable as well as disruptive innovations. The case made in this research report is that companies cannot afford to focus on sustainable innovations alone, but need to invest in disruptive innovations as well. The innovation theories hold that the best place to test and develop disruptive innovations is in emerging markets. However too many multinational corporations (MNCs) have failed to access the illusive mass markets within emerging economies. It seems that their strategies were focussed on the developed segments within those emerging markets and not on the masses that constitute the BOP. Developing technologies for the BOP requires a local strategy and, amongst other things, a quantum leap in the price-performance ratio - in many cases a typical reduction in price by a factor of ten. The possibility then exists to take these solutions back to disrupt developed markets. There is a human aspect to this scenario as well. Poverty has indirectly been a cause of millions of people dying in Africa every year and many survivors live in poor conditions without basic services and being exploited by few informal businesses. The BOP offers an opportunity for the developed economies, not only to make a lot of money, but also to innovate their products and business models to empower poor people to start earning and generating income. This will in many ways help them to rise from poverty. It seems that growing business and generating wealth might be the most efficient vehicle to help lift the BOP from poverty. However, the BOP needs MNCs to bring their power and knowledge to these markets to ensure that it is done responsibly and in a sustainable manner.
Chouan, Camille Aliénor Rebecca. "Creating buyer-supplier commitment in food supply chains at the base of the pyramid." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/11374.
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This research analyzes the role of relational aspects such as trust, commitment, power usage and interdependence in the framework of inclusive business strategies that engage agribusiness MNCs and smallholder farmers in food supply chains in Brazil. Inclusive business strategies that seek direct sourcing from smallholders in emerging countries have been acknowledged as a promising market-based approach to create social impact and improve the livelihoods of rural producers at the 'base of the pyramid', all the while enabling companies to strengthen their position in local markets and source quality raw materials at lower costs. Studies on this topic widely focus on the competitive and commercial advantages that food companies derive from directly sourcing from smallholder suppliers, presenting value chain models that can be tailored to fit their global business strategy, however there remains little theoretically-grounded knowledge on the inter-organizational and relational challenges of these buyer-supplier relationships. Moreover, little attention has been paid to how asymmetries between MNCs and smallholder suppliers in terms of power, dependence and value-orientation can affect the evolution of these relationships. The objective of the study was thus to describe the factors that enable these asymmetrical partners to build long-term and mutually beneficial business relationships. A grounded theory methodology was used, which was particularly appropriate to examine relationships and collect experiences from the field through interviews of both company executives and field staff and smallholders in three key sectors dominated by family agriculture in Brazil, namely dairy, poultry/swine husbandry and horticultural production. Key theoretical concepts from the field of Relationship Marketing were used to back the results from the field research. The main finding of this research is the importance of going beyond trust-building in the relationship management strategy and designing dyadic partnerships based on mutual interdependence in order to reduce asymmetries and enhance commitment between the MNC and the smallholder.
Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de valor de multinacionais dos agronegócios no Brasil. Os negócios inclusivos de abastecimento direto por empresas com pequenos agricultores em países em desenvolvimento têm sido reconhecidos como uma abordagem economicamente viavél e promissora para criar impacto social e melhorar as condições de vida de produtores rurais da 'base da pirâmide', ao mesmo tempo permitindo que as empresas reforçar as suas posições nos mercados locais e adquirir matérias primas de qualidade a custos mais baixos. Estudos sobre este tema focam amplamente sobre as vantagens comerciais e competitivas que as empresas derivam do abastecimento direito com pequenos fornecedores, apresentando modelos de cadeia de valor customizados e ajustados estratégias globais de negócios, no entanto ainda há pouco conhecimento teoricamente fundamentado sobre os desafios organizacionais e relacionais da relação entre o comprador multinacional e o fornecedor de baixa renda. Além disso, pouco foco tem-se prestado sobre como assimetrias entre multinacionais e produtores de baixa renda, em questão de poder, dependência e de valores pode afetar a evolução dessas relações de negócios. O objetivo do estudo foi descrever os fatores que permitem a esses parceiros assimétricos de construir relacionamentos comerciais de longo prazo e mutuamente benéficos. A metodologia da teoria fundamentada foi usada e foi particularmente adequada para examinar as relações entre comprador e fornecedor e para recolher experiências de campo em três setores principais dominados pela agricultura familiar no Brasil, ou seja laticínios, avi-suinocultura e produção hortícola. Os principais conceitos teóricos da área de Relationship Marketing foram usados para apoiar os resultados da pesquisa de campo. A principal conclusão desta pesquisa é a importância de ir além da construção de confiança na estratégia de gestão do relacionamento entre comprador e fornecedor e de criar parcerias diádicas baseadas na interdependência mútua, a fim de reduzir as assimetrias e melhorar o comprometimento entre a empresa e o pequeno agricultor.
Hasan, Md Rajibul. "Consumer adoption of pro-poor innovations in the bottom of the pyramid." Thesis, University of Kent, 2016. https://kar.kent.ac.uk/54347/.
Повний текст джерелаTasavori, Misagh. "Corporate social entrepreneurship at the bottom of the economic pyramid : antecedents and outcomes in India." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/corporate-social-entrepreneurship-at-the-bottom-of-the-economic-pyramidantecedents-and-outcomes-in-india(f176097e-b1fa-4347-81e1-ec13557474fd).html.
Повний текст джерелаHahn, Rüdiger. "Multinationale Unternehmen und die "Base of the Pyramid" neue Perspektiven von corporate citizenship und nachhaltiger Entwicklung." Wiesbaden Gabler, 2009. http://d-nb.info/992705762/04.
Повний текст джерелаMokhatshane, Mosala William. "Optimisation of the use and access to financial services at the base of the pyramid in South Africa." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/23711.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
Höfling, Miriam. "‘Base of the pyramid’ markets as incubators for innovations : Implications for innovation processes of internationally operating companies." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-261706.
Повний текст джерелаFick, James Desmond. "Serving the base of the pyramid in South Africa : the case of the Mzansi basic bank account." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/840.
Повний текст джерелаAFRIKAANSE OPSOMMING: Die Mzansi rekening, as Eerste Orde Nasionale rekening, is gesamentlik deur die “Groot 4” banke geloods, spesifiek met die oog daarop om toegang tot groter finansiële dienste te bewerkstellig in lyn met die Finansiële Dienste Handves. Hierdie navorsingsverslag ondersoek die sukses van die Mzansi rekening in terme van die verbetering van toegang tot finansiële dienste en die verwesinliking van Prahalad se visie van die Fortuin aan die onderkant van die piramide of die sogenaamde Base of the Pyramid (BoP). Die studie is gedoen deur onderhoude te voer met industrie-kenners wat nou betrokke was met die loods van die Mzansi rekening, asook deur ’n oorsig te doen van ’n verslag van die onlangse kommisie van ondersoek oor kompetisie in die bankwese in Suid Afrika. Die Mzansi rekening is inderdaad suksesvol daarin om toegang tot finansiële dienste vir alle Suid Afrikaners beskikbaar te maak, maar dit is steeds nie winsgewend vir die banke nie. Die Mzansi rekening is dus nie in lyn met Prahalad se visie van die BoP nie. Die winsgewendheid van die rekening in die toekoms hang af van die graad van aanvaarding van armes van meer doeltreffende elektroniese transaksies. Tot op datum wil dit voorkom asof Prahalad se gevoel dat die armes gevorderde tegnologie maklik aanvaar nie in die bank sektor in Suid Afrika geld nie. ’n Toenemende fokus op gebruik eerder as toegang en ’n beter belyning met Prahalad se twaalf beginsels van innovasie by die BoP mag egter wel beter wins vir die banke inhou. Selfs al sou winste nie materialiseer nie, is dit steeds voordelig vir banke wat bereid is om te eksperimenteer en te leer van die Mzansi ervaring. Die Mzansi rekening mag dalk die katalis wees vir nuwe en verbeterde produkte wat suksesvol sal wees in die BOP mark.
ENGLISH ABSTRACT: The Mzansi account, as a First Order National Bank Account, was jointly launched by the Big 4 Banks (ABSA, FNB, Nedbank and Standard Bank) specifically to increase access to financial services in line with the requirements of the Financial Sector Charter (FSC). This study explores the success of the Mzansi account with regard to improving access to financial services and achieving Prahalad’s vision of a Fortune at the Bottom of the Pyramid (BoP). The study was conducted by interviewing industry experts who were intimately involved in the launch of the Mzansi account and reviewing the transcripts of the recent commission of enquiry into the competition of banking in South Africa. The Mzansi account has been successful in increasing financial access for all South Africans but has not proved to be profitable for the banks. The Mzansi bank account therefore does not support Prahalad’s vision that there is a fortune at the base of the pyramid. The future profitability of the account is dependent on the acceptance of the poor of more efficient electronic transacting. To date it would seem that Prahalad’s notion that the poor accept advanced technology readily does not apply within the banking sector of South Africa. An increased focus on usage as apposed to access and a better alignment to Prahalad’s twelve principles of innovation at the BoP may well bring increased profits for the banks. Even if profits don’t materialise, for those banks willing to experiment and learn from the Mzansi experience. The Mzansi account may well be a catalyst for new and/or improved products that will be successful in the BoP market.
Oliveira, Gibson Meira. "Inovação em serviços para a base da pirâmide." Universidade Federal da Paraíba, 2015. http://tede.biblioteca.ufpb.br:8080/handle/tede/7952.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
The bottom of the social pyramid in Brazil concentrates many people. Innovating the services offered to them means including consumers that were neglected or would otherwise remain poorly assisted by the existing offers, thus potentializing business opportunities to firms that are seeking a new market. In this context, this research aimed to analyze how companies are dealing with service innovation to cater to consumers at the bottom of the pyramid. More specifically, it aimed to identify the innovations adopted by firms, classify the types of innovation and propose a framework to better explain them. Methodology included multiple case studies; three firms that offer services to such public. Data were collected by means of semi-structured interviews, direct observations and documents. Data for each case was both individually analyzed and cross-examined. Results showed that in order to serve the bottom of the pyramid firms have developed market and process innovations, and also implemented – throughout their trajectories – improvement innovation, incremental innovation and formalization innovation. Through the transilience map it was possible to notice that two out of the three firms studied developed new competencies to match the needs of the bottom of the pyramid. In addition, it is understood that there may be an alignment between the transilience map and the disruptive innovation concepts. The three firms showed partial or total adherence to the proposed framework; in some cases, there was a need to change the type of service offered. It was concluded that although disruptive innovations are aimed at a low income consumers it takes more than just those to serve this public. Furthermore, in the cases analyzed, the service sector possesses an innovation dynamics that is contrary to the technical approach, since technology is not the major driver for innovation. However, this element becomes a support that allows for constant improvement in the service offered.
No Brasil há um grande número de pessoas concentradas na base da pirâmide social. Inovar em serviços para atendê-las, significa incluir consumidores que foram deixados de fora ou permaneceriam mal acolhidos pelas ofertas já existentes, potencializando oportunidades de negócios para empresas que buscam um novo mercado. Nesse contexto, o objetivo desta pesquisa consistiu em analisar como empresas estão lidando com as inovações em serviços para atender aos consumidores da base da pirâmide. Especificamente, buscou-se identificar as inovações empreendidas pelas empresas; classificar os tipos de inovação e propor um framework que melhor explique as inovações executadas. Utilizou-se estudo de casos múltiplos como estratégia metodológica, abordando três empresas que ofertam serviços direcionados a tal público. Os dados foram coletados por meio de entrevistas semiestruturadas, observações diretas e documentos. A análise dos dados para cada caso foi empreendida de forma individual e cruzada. Os resultados evidenciaram que, para atendar à Base da Pirâmide, as empresas têm desenvolvido inovações de mercado e de processo e empreendido também, ao longo de suas trajetórias, inovações de melhoria, incrementais e formalizadoras. Por meio do Mapa de Transiliência foi possível perceber que dois dos três casos estudados desenvolveram novas competências para atender à base da pirâmide. Além disso, compreende-se que seja possível o alinhamento entre o mapa de transiliência e os conceitos de inovação de ruptura. Nas três empresas pesquisadas observou-se a aderência parcial ou total ao framework proposto, havendo, em alguns casos, a necessidade de modificações que estão relacionadas ao tipo de serviço prestado. Conclui-se que, apesar de inovações disruptivas estarem direcionadas a um público de baixa renda, as mesmas não são unicamente necessárias para atendê-lo. Ademais, nos casos analisados, o setor de serviços possui uma dinâmica de inovação que vai, muitas vezes, de encontro à abordagem tecnicista, não sendo a tecnologia o maior propulsor para a inovação. Todavia, esse elemento se torna um suporte que permite a melhoria constante do serviço prestado.
Rusden, Sally Anne 1954. "Management of the community economic base as a strategy for economic development." Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/276924.
Повний текст джерелаMathibe, Motshedisi Sina. "An analysis of multinational enterprises' modes of entry for base of the pyramid markets in sub-Saharan Africa." Thesis, University of Pretoria, 2009. http://hdl.handle.net/2263/67800.
Повний текст джерелаThesis (PhD)--University of Pretoria, 2018.
Business Management
PhD
Unrestricted
BLANCO, FERNÁNDEZ Oscar. "Analysis and Dimensioning of a Large Scale Solar Cooking System : A solution for the Base of the Pyramid Market." Thesis, KTH, Kraft- och värmeteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240286.
Повний текст джерелаBora, Sarita Monteiro. "Inovações sustentáveis na base da pirâmide: estudo de multicasos de empresas brasileiras." Universidade Federal da Paraíba, 2010. http://tede.biblioteca.ufpb.br:8080/handle/tede/7957.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
Due to environmental degradation, stemming mainly from increased consumption and industrial activities, since the 1960s, organizations are aiming for a narrowing between technological progress and the promotion of social and environmental well-being. With the growing concern for the environment, sustainable management has become a key differentiator and thus organizations seek, through innovation in products and services, meet the new market demands. However, efforts directed towards efficient environmental management are typically driven by the demands of established markets. Nevertheless, Hart and Christensen (2002) argue that emerging markets, also known as "base of the pyramid", represent great business opportunities, as they are considered ideal for welcome new environmentally friendly technologies and high impact. In this sense, the purpose of this dissertation was to analyze the sustainable innovations developed by Brazilian organizations to the base of the pyramid. Specifically, by characterizing the sustainable innovations aimed at the base of the pyramid developed by Brazilian organizations; identifying the determinants of sustainable innovations to the base of the pyramid markets; justifying the reasons for the adoption of sustainable innovations aimed at the base of the pyramid considering the perspective of the Institutional Theory. The analysis of data was through descriptive analysis of multiple case study, which is commonly suggested by authors to fill gaps in empirical contribution. Data analysis was carried out individually and cross-case. Based on the characterization found, the results show that at the national level, sustainable innovations developed for the bottom of the pyramid are still in an incipient moment, because although they provide small benefits under social and environmental point of view, they do not produce large impacts on society as a whole. It was also verified the existence of determinants that stimulated the development of these innovations in the cases studied such as regulations, incentives, base of pyramid market, specific firm factors and sustainable technology. These findings served to delineate the mechanisms of institutional isomorphism present in the analyzed cases. It was found that the coercive isomorphism is still very dominant, being the predominant reason for the adoption of sustainable innovations in the bottom of the pyramid, followed by mimetic isomorphism.
Devido ao processo de degradação do meio ambiente, decorrente sobretudo da intensificação do consumo e atividades industriais, desde os anos 60 procura-se um estreitamento entre o progresso tecnológico e a promoção do bem estar socioambiental. Com a crescente preocupação com o meio ambiente, a gestão sustentável tornou-se um diferencial importante e com isso as organizações procuram, através das inovações de produtos e serviços, atender as novas demandas do mercado. Os esforços dirigidos para gestão socioambiental eficiente são normalmente impulsionadas pelas demandas de mercados estabelecidos. Contudo, Hart e Christensen (2002) afirmam que os mercados emergentes denominados de “base da pirâmide” representam ótimas oportunidades de negócios, uma vez que são considerados ideais para recepcionar novas tecnologias ambientalmente amigáveis e de alto impacto. Neste sentido, o objetivo desta pesquisa foi analisar as inovações sustentáveis desenvolvidas por organizações brasileiras para a base da pirâmide. Especificamente, caracterizar as inovações sustentáveis voltadas para a base da pirâmide desenvolvidas por organizações brasileiras; identificar os determinantes das inovações sustentáveis para os mercados da base da pirâmide; justificar as razões da adoção das inovações sustentáveis voltadas para a base da pirâmide sob ótica da Teoria Institucional. A análise dos dados ocorreu de forma descritiva. Dentre as estratégias de pesquisas, optou-se pelo estudo de casos múltiplos, a qual é comumente sugerida por autores da temática como forma de preencher lacunas da contribuição empírica. A análise dos dados foi feita de forma individual e cruzada dos casos. Os resultados apontam que no âmbito nacional, as inovações sustentáveis desenvolvidas para a base da pirâmide estão ainda em um momento incipiente, visto que embora proporcione pequenos benefícios sob ponto de vista socioambiental, não produzem grandes impactos na sociedade como um todo. Foi possível verificar também a existência de determinantes que estimularam o desenvolvimento dessas inovações nos casos estudados, sendo eles fatores como regulamentações, incentivos, mercado na base da pirâmide, fatores específicos a firma e tecnologia sustentável. Esses achado serviram para delinear os mecanismos de isomorfismo institucionais presentes nas organizações. Dessa forma, constatou-se que o isomorfismo coercitivo ainda é muito dominante, sendo o motivo predominante para adoção das inovações sustentáveis na base da pirâmide, seguido pelo isomorfismo mimético.
Taylor, Rowan Alexander Rupert. "Bank business models in base of the pyramid markets in Africa : an analysis of co-creation between banks and stakeholders." Thesis, University of Manchester, 2016. https://www.research.manchester.ac.uk/portal/en/theses/bank-business-models-in-base-of-the-pyramid-markets-in-africa-an-analysis-of-cocreation-between-banks-and-stakeholders(79634ab8-c418-4312-9f7a-9cd851d951f5).html.
Повний текст джерелаBoman, Hanna, and Matilda Johnsson. "SupaMoto - ett innovativt sätt för Base of the Pyramid att spisa hälsosamt : En fallstudie på Emerging Cooking Solutions i Zambia." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227024.
Повний текст джерелаObeng, Dankwah George. "MNCs and local microbusinesses at the bottom/base of pyramid (BoP) in Ghana : a fair deal or business as usual?" Thesis, Aston University, 2018. http://publications.aston.ac.uk/37829/.
Повний текст джерелаVias, Alexander Carl 1959. "Specification of economic base multipliers in small Arizona communities." Thesis, The University of Arizona, 1995. http://hdl.handle.net/10150/278485.
Повний текст джерелаNomahlubi, Angela Ndhlovu. "A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/45238.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2014.
pagibs2015
Gordon Institute of Business Science (GIBS)
Unrestricted
Quintero, James Paul. "Regional economic development : an economic base study and shift-share analysis of Hays County, Texas /." View online, 2007. http://ecommons.txstate.edu/arp/259/.
Повний текст джерелаPassos, Carlos Augusto. "A estratégia das empresas que atuam na base da pirâmide estendida - BOP-E: um estudo da eficiência financeira." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-27072018-151857/.
Повний текст джерелаTo operate in the Bottom of the Pyramid (BOP) markets, customized strategies are required given the specificities of the target consumer, where not only the income restriction is configured, but also the access to the product and related specifications needs to its use and location. Thus, organizations need to work with products of low prices and credit due to consumer income restriction necessarily working efficiently, lower production costs, higher production volumes and investments in distribution channels. The main publications did not reach an agreement on whether the performance in the BOP is productive or illusory, considering the various case studies and the several specific studies of strategies for BOP. Recent studies on efficiency indicated that there is no difference between them in the market, however, important authors see it, even if with great bias. Even the characterization of BOP in Brazil was placed under discussion. This research used a quantitative and qualitative approach in the analysis of the data made through electronic survey and questionnaire, which were worked through a multicriteria methodology and using as conceptual basis the Theory of Strategic Groups. Thus, the study shows that differences exist between the financial efficiencies of industries that operate or not in the BOP and presents a model of strategic dimensions that are more associated with high financial efficiency of Strategic Groups (SGs) of the furniture industry, of the clothing industry, of the food industry, of the beverage industry and of the hygiene that offer products for the extended BOP, renamed in this way by including class C in the study, unlike the initial concept of BOP. Adjacent to this main objective, this thesis evaluated the correlation of efficiencies with the main economic variables and identified which strategic dimensions are associated with the BOP-e, Non-BOP and Mixed markets of the SGs. The expectation is that the research may be one of the few significant studies that interrelate strategy and financial efficiency in the country, therefore, it seeks to advance in the theoretical field of strategies related to the BOP, as well as to present empirical data on Strategic Groups and BOP , contributing managerially with the exposure of the strategic dimensions and financial structure of the GEs that present better financial efficiency within the BOP-e, in order to be considered by the executives in their decision-making.
Miltenburg, Tim. "Scaling sales is scaling impact : A case study of value creation and management in for-profit social enterprises." Thesis, KTH, Entreprenörskap och Innovation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170058.
Повний текст джерелаRubio, Flávia Carrasco. "A ortodoxia e heterodoxia revistas em sua base: uma leitura de economia política." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10589.
Повний текст джерелаRejected by Eliene Soares da Silva (eliene.silva@fgv.br), reason: Flavia, conforme conversamos, acrescente Palavras-chave e Key words no texto. Submeter a dissertação novamente. Obrigada. Eliene Secretaria de Registro on 2013-03-06T13:25:29Z (GMT)
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The present study aims to evaluate, from a theoretical perspective, the fundamental basis argumentative which put economic science at distinct level of analysis. On one hand, the strong mathematical apparatus and microfundamentals that support the mainstream economic view. On the other hand, Keynes’s evaluation (post-keynesian perspective) about economic science. Therefore, the first chapter starts rebuilding the orthodox economics in its basis. From that perspective, the purpose of the study is focused on the new classic economic school, furthermore the contributions of Robert Lucas, the best specialist in the wealth and work processes. The second chapter presents the heterodox construction through a post-keynesian perspective, that by analyzing Keynes, and specially the work of Davidson, will propose to look back to political economics. In the third chapter, the objective is to discuss a new methodology of economics, study objects and their positioning within science.
O presente trabalho busca avaliar, de uma perspectiva teórica, as bases fundamentais argumentativas que colocam a ciência econômica em patamares tão distintos de análise: De um lado, o forte aparato matemático e de microfundamentos que sustentam a visão do mainstream economics. De outro a avaliação de Keynes (da perspectiva pós-keynesiana) acerca do objeto da ciência econômica. Para isso, inicia-se no primeiro capítulo uma reconstrução da Economia ortodoxa em sua base. De tal perspectiva, o estudo proposto se concentra na chamada escola novo clássica, sobretudo as contribuições de Robert Lucas, expoente maior, acerca do processo de geração de renda e emprego. No segundo capítulo, apresenta-se o constructo heterodoxo, através de uma perspectiva pós-keynesiana que ao resgatar Keynes, sobretudo os trabalhos de Davidson, vai propor a volta ao olhar de economia política. No terceiro capítulo visa construir o debate acerca da metodologia econômica, objetos de estudo e seu posicionamento dentro da ciência.
Collins, Mark. "The economic impact of base realignment and closure on local communities." CONNECT TO ELECTRONIC THESIS, 2008. http://dspace.wrlc.org/handle/1961/4553.
Повний текст джерелаFerreira, Renata Campos. "A teoria da base da pirâmide e a inovação social : onde o benefício económico se une ao benefício social." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19009.
Повний текст джерелаDesde sua aparição, o tema inovar para a base da pirâmide ganhou notoriedade entre os investigadores e também entre as multinacionais, interessadas no potencial economico existente junto a este mercado. Ao considerar a evolução deste conceito, estar-se-ia diante de uma proposta que permite às empresas não apenas alcançar a lucratividade, mas também contribuir para a sociedade, o que poderia levar a uma possível ligação com a inovação social. Apesar do grande conteúdo acadêmico gerado pelos dois temas, e da possível similaridade entre as abordagens, esta junção ainda é um tema com poucos estudos e referências publicadas. Com o intuito de ajudar a suprir esta necessidade, este estudo pretende compreender a possibilidade da atuação das multinacionais no mercado na base da pirâmide com a real criação de valor social. A presente investigação foi desenvolvida com base em uma metodologia de estudo de caso único, com uma multinacional produtora de bens de consumo que possui operações e centro de desenvolvimento em um dos países mais pobres do mundo. O caso apresentado se mostra uma iniciativa "win-win" e demostra a possibilidade de alcançar mercado e aumento de receita, um dos fatores existenciais de uma multinacional, juntamente com o "empowerment" da sociedade, visto na geração de empregos, na criação de meios de subsistência, na melhoria do padrão de vida da sociedade e no aumento de confiança das mulheres menos privilegiadas.
Since its inception, innovate for the base of the pyramid has gained notoriety among researchers and multinationals, interested in the economic potential of this market. Considering the evolution of this concept, it would be faced with a proposal that allows companies not only to achieve profitability but also to contribute to society, which could lead to a possible link with social innovation. Despite the large academic content generated by the two themes, and the possible similarity between the approaches, this junction is still a topic with few published studies and references. In order to help meet this need, this study aims to understand the possibility of multinationals acting in the market at the bottom of the pyramid with the real social value creation. This research was developed based on a unique case study methodology, with a consumer goods producer multinational that has operations and development center in one of the world's poorest countries. The case presented here is a "win-win" initiative and demonstrates the possibility of reaching market and revenue increase, one of the existential factors of a multinational, together with the empowerment of the society, seen in the creation of jobs, in the creation of livelihoods, improving the standard of living of society and increasing the confidence of less privileged women.
info:eu-repo/semantics/publishedVersion
Variawa, Ebrahim. "Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/26572.
Повний текст джерелаDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
unrestricted
Lundgren, Björn. "Regional tillväxt : En studie enligt Economics-base modellen." Thesis, Uppsala University, Department of Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-5996.
Повний текст джерелаDenna uppsats använder branschvis sysselsättningsförändring i Sveriges 21 län mellan åren
1995-2002 som ett mått på regional tillväxt. Alla branscher i ett län delas in enligt SNIsystemets
branschklassificering. För varje bransch beräknas enligt Economic-base modellen
en lokaliseringskoefficient som visar branschens sysselsättningsandel i länet i förhållande till
dess sysselsättningsandel i riket. Den bransch som i respektive län uppvisar högst värde på
koefficienten benämns basindustri. Sambandet mellan sysselsättningsförändringen i varje läns
basindustri och länets totala sysselsättningsförändring undersöks genom en paneldatastudie.
Förutom basindustrins sysselsättningsförändring används den länsvisa befolkningsnivån som
förklarande variabel. Paneldataundersökningen visar att basindustrins
sysselsättningsförändring signifikant förklarar en del av total sysselsättningsförändring i sex
av länen. I tre av dessa län kan basindustrins sysselsättningsförändring sägas vara
tillväxtdrivande medan den i tre län påverkar tillväxten negativt.
Balls, Jonathan. "Fluid capitalism at the bottom of the pyramid : a study of the off-grid solar power market in Uttar Pradesh, India." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:d4457f09-bf69-4ec6-802e-dcdfa7495455.
Повний текст джерелаStolz, Eva Maria. "Strategic alliances between companies and non-governmental organizations pursuing the creation of shared value: an exploratory study at the base of the pyramid in Brazil." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11621.
Повний текст джерелаRejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Eva, a numeração está incorreta deve ser contado desde da primeira pagina mas não colocado o numero. não pode ter o titulo junto com a ficha catalografica, só deve ter a ficha a List of figures, etc. tem que vir após o resumo Ana Luiza Holme 3799-7760 on 2014-04-11T17:02:41Z (GMT)
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Na última década, uma crescente atenção tem sido dedicada ao desenvolvimento de estratégias que permitem uma empresa de atender os mercados de baixa renda de uma forma rentável e ao mesmo tempo enfrentar os desafios sociais. Uma das ferramentas estratégicas identificados para operar com sucesso na base da pirâmide ( BoP ), consiste no estabelecimento de alianças com organizações não governamentais (ONGs). Isso, no entanto, é um desafio, especialmente porque os atores do setor empresarial e da sociedade civil são movidos por um propósito diferente e adotam uma abordagem diferente na condução das suas atividades. O objetivo desta pesquisa é, portanto, investigar precisamente como ONGs e empresas podem alavancar os seus respectivos recursos e capacidades para criar valor econômico e social , servindo este segmento. Um estudo de casos múltiplos, com foco na base da pirâmide brasileira é utilizado, a fim de entender as dificuldades e fatores de sucesso para a criação e gestão de tais alianças e identificar os recursos e capacidades que são mobilizados por cada parceiro. Os resultados sugerem que as principais dificuldades estão em encontrar um parceiro adequado; superar percepções estereotipadas negativos e falta de confiança e, finalmente, na diferente estrutura, cultura e processos. Por sua vez, os fatores mais importantes que levam ao sucesso incluem a escolha do parceiro certo; compatibilidade em termos de missão, estratégia e valores; estabelecimento de confiança e comprometimento; comunicação eficaz e, finalmente, a capacidade da aliança de gerar valor para ambos os parceiros. Além disso, os resultados demostram que o papel das ONGs é na maior parte limitado a agir como uma ponte entre a empresa e as comunidades de baixa renda, enquanto as capacidades operacionais e os recursos financeiros são fornecidos pelas empresas.
Lacerda, Katarina Chaves. "Inovação em produtos para a base da pirâmide: Evidências em empresas brasileiras." Universidade Federal da Paraíba, 2016. http://tede.biblioteca.ufpb.br:8080/handle/tede/8275.
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Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
The bottom of the pyramid market has attracted the attention of companies looking to expand their profit margins and gain competitive advantage. As this is a market with specific characteristics and needs, to innovate and meet these consumers it is necessary for companies to establish innovative strategies favorable to achieve success in this market. Moreover, the internal and external environment organizations has elements that can enable the innovation process, and consequently, the implementation of innovative strategies. In this sense, the objective of this research was to analyze how Brazilian companies have developed innovations in products for the base of the pyramid. Specifically, we sought to investigate the innovations introduced in the market to meet the bottom of the pyramid, describe the innovation strategies used and identify enablers of innovation to the base of the pyramid. A multiple case study as a methodological strategy was used, approaching three companies that direct products to this public. Data were collected by means of semi-structured interviews, direct observations and information obtained on the website for businesses, and others related to them and their innovations. Each case was held at first individually then crosses, based on the relevant categories to specific research objectives. The results showed that, to meet the bottom of the pyramid of consumers, enterprises have developed innovations in products, innovation processes and innovation in marketing, where such innovations are considered as new market disruptive. Multiple innovative strategies have been used for the implementation of innovations in the bottom of the pyramid market by the three companies, including the principal were like: market-based and exploitative. Among the enablers of innovation, the economy, the creation of knowledge and learning, and the recognition of the value and need for innovation were the most prevalent to facilitate the success of innovation for companies. It was concluded that the reality of the Brazilian market, to have a product innovation to the base of the pyramid it is necessary to perform other innovations, is to create this new product in the case of process innovation, is to support the implementation of this product on the market, by means of a marketing innovation; that innovation strategies used together contribute to organizations to achieve their innovative goals; and even acting in different sectors there is correspondence between the enablers of innovation of the companies analyzed.
O mercado da base da pirâmide tem atraído a atenção de empresas que buscam ampliar suas margens de lucro e obter vantagens competitivas. Como se trata de um mercado com características e necessidades específicas, para inovar e atender aos seus consumidores é necessário que as empresas estabeleçam estratégias de inovação propícias a alcançar sucesso neste mercado. Além disso, o contexto interno e externo as organizações apresenta elementos que podem habilitar o processo de inovação e, consequentemente, a implementação das estratégias de inovação. Nesse sentido, o objetivo desta pesquisa consistiu em analisar como empresas brasileiras têm desenvolvido inovações em produtos para a base da pirâmide. Especificamente, buscou-se investigar as inovações introduzidas no mercado para atender à base da pirâmide, descrever as estratégias de inovação utilizadas e identificar os habilitadores da inovação para a base da pirâmide. Foi utilizado um estudo de caso múltiplo como estratégia metodológica, abordando três empresas que direcionam produtos a tal público. Os dados foram coletados por meio de entrevistas semiestruturadas, observação direta, e informações obtidas nos sites das empresas e em outros relacionados a elas e suas inovações. Cada caso foi analisado de forma individual e cruzada, com base nas categorias pertinentes aos objetivos específicos da pesquisa. Os resultados evidenciaram que, para atender aos consumidores da base da pirâmide, as empresas têm desenvolvido inovações em produtos, inovação em processos e inovação em marketing, e que tais inovações são consideradas como disruptivas de novo mercado. Múltiplas estratégias de inovação foram utilizadas para a implementação das inovações no mercado da base da pirâmide pelas três empresas, entre as quais as principais foram as do tipo: baseada no mercado e exploitative. Entre os habilitadores da inovação, a economia, a criação de conhecimento e aprendizagem, e o reconhecimento do valor e da necessidade da inovação foram os mais preponderantes para facilitar o sucesso das inovações das empresas. Conclui-se que, na realidade do mercado brasileiro, para se ter uma inovação em produto para a base da pirâmide faz-se necessário realizar outras inovações, seja para gerar esse novo produto, no caso da inovação em processos, seja para apoiar a implementação desse produto no mercado, por meio de uma inovação de marketing; que as estratégias de inovação utilizadas em conjunto contribuem para que as organizações alcancem seus objetivos inovativos; e que mesmo atuando em setores diferentes há correspondência entre os habilitadores da inovação das empresas analisadas.
Артюхова, Надія Олександрівна, Надежда Александровна Артюхова, and Nadiia Oleksandrivna Artiukhova. "Knowledge marketing as a tool for socio-economic growth: theoretical and applied base." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81000.
Повний текст джерелаМатериал посвящен вопросам использования инструментам маркетинга для социально-экономического развития общества.
The material is devoted to the use of marketing tools for socio-economic development of society.
Rosca, Eugenia [Verfasser], Julia [Akademischer Betreuer] [Gutachter] Bendul, Guido [Gutachter] Möllering, Cees van [Gutachter] Beers, and Hans-Dietrich [Gutachter] Haasis. "Sustainable Business at the Base of the Pyramid: An Empirical Investigation / Eugenia Rosca ; Gutachter: Julia Bendul, Guido Möllering, Cees van Beers, Hans-Dietrich Haasis ; Betreuer: Julia Bendul." Bremen : IRC-Library, Information Resource Center der Jacobs University Bremen, 2017. http://d-nb.info/1143949560/34.
Повний текст джерелаRosca, Eugenia [Verfasser], Julia C. [Akademischer Betreuer] Arlinghaus, Guido [Gutachter] Möllering, Cees van [Gutachter] Beers, and Hans-Dietrich [Gutachter] Haasis. "Sustainable Business at the Base of the Pyramid: An Empirical Investigation / Eugenia Rosca ; Gutachter: Julia Bendul, Guido Möllering, Cees van Beers, Hans-Dietrich Haasis ; Betreuer: Julia Bendul." Bremen : IRC-Library, Information Resource Center der Jacobs University Bremen, 2017. http://nbn-resolving.de/urn:nbn:de:gbv:579-opus-1007554.
Повний текст джерелаRosca, Eugenia [Verfasser], Julia Akademischer Betreuer] [Gutachter] Bendul, Guido [Gutachter] Möllering, Cees van [Gutachter] [Beers, and Hans-Dietrich [Gutachter] Haasis. "Sustainable Business at the Base of the Pyramid: An Empirical Investigation / Eugenia Rosca ; Gutachter: Julia Bendul, Guido Möllering, Cees van Beers, Hans-Dietrich Haasis ; Betreuer: Julia Bendul." Bremen : IRC-Library, Information Resource Center der Jacobs University Bremen, 2017. http://d-nb.info/1143949560/34.
Повний текст джерелаBarboza, Luiz Gustavo Santos. "Análise da disposição de adesão a um negócio social pela população do conjunto habitacional sanga funda no município de Cascavel/PR." Universidade Estadual do Oeste do Paraná, 2017. http://tede.unioeste.br/handle/tede/3389.
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Social businesses present themselves as an alternative to solving society problems which affect mainly the classes at the base of the social pyramid, through business models that generate both profit and social impact. This paper analyses the willingness of the population of Sanga Funda housing complex in Cascavel-PR to join a social business. The research, of exploratory-descriptive character and qualitative approach, verified the lack of willingness to join the program. Although the location factor was favorable to the enterprise, a number of unfavorable factors for joining the program was identified, such as: predominance of the economic factor in the purchase option, even considering aspects such as small distance between houses and the establishment and social return; few product options; unavailability of meeting larger purchase demands; few alternatives or higher cost to promote products and sales; Difficulty in price competition in relation to competitors; few alternatives of term purchases; existence of a competitor traditional in the region; possible preference for markets with greater flow of people (crowding and social factors). Finally, in comparison with this paper, we suggest future research in other locations with potential to implement social business, as well as studies in pioneering social businesses in the country to identify if these enterprises have reached the financial sustainability and the expected social and environmental impact.
Os negócios sociais se apresentam como alternativa para solucionar problemas da sociedade que atingem principalmente as classes da base da pirâmide, através de modelos de negócios que geram ao mesmo tempo lucro e impacto social. A atual pesquisa tem por objetivo analisar a disposição de adesão de um mercado formatado como um negócio social pela população do conjunto habitacional Sanga Funda em Cascavel/PR. A pesquisa apresenta caráter exploratório-descritivo, e apresenta uma abordagem qualitativa. Como resultados, foi constatada a inexistência de disposição de adesão a um negócio social pela população pesquisada. Apesar do fator localização ser favorável ao empreendimento, foram identificados uma série de fatores desfavoráveis para a adesão ao estabelecimento: predominância do fator econômico na opção de compra, mesmo considerando aspectos como menor distância e retorno social; projeção de reduzido mix de produtos; indisponibilidade de atendimento a demandas de compras maiores; alternativas em menor número ou com custo mais elevado para divulgação de produtos e promoções; dificuldade em competição de preços em relação a concorrentes; poucas alternativas ao cliente para pagamento de vendas a prazo; concorrente com tradição na região; possível preferência por mercados com maior fluxo pela população (fatores crowding e social). São sugeridas futuras pesquisas em outros locais com potencial de implantação de negócios sociais, para comparação ao presente estudo, e ainda estudos em negócios sociais pioneiros no país, para identificar se esses empreendimentos atingiram a sustentabilidade financeira e o impacto socioambiental esperado.
Byer, Gallo Beverly. "Uncle Sam doesn't live here anymore : local economic development planning for military base reuse." Thesis, Massachusetts Institute of Technology, 1994. http://hdl.handle.net/1721.1/64885.
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