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1
Liu, Hui. "Study on Enterprise Network Based on B2B Website Platform." Applied Mechanics and Materials 66-68 (July 2011): 973–77. http://dx.doi.org/10.4028/www.scientific.net/amm.66-68.973.
Повний текст джерелаАнотація:
A new type of enterprise network based on B2B website platform, which is expanding constantly, has appeared now. Such new enterprise network based on B2B website platform is different from traditional network in competition and cooperation among members, dynamics of enterprise network and scope of network. An enterprise joins a B2B website platform in order to complement each other’s advantages and create competitiveness. According to the basic features of B2B platforms, we selected 4 indexes including correlativity, centrality, scope and stability of network to analyze the effect of B2B enterprise network on enterprise performance.
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Tian, Kun, Xintian Zhuang, and Beibei Yu. "The Incentive and Supervision Mechanism of Banks on Third-Party B2B Platforms in Online Supply Chain Finance Using Big Data." Mobile Information Systems 2021 (May 18, 2021): 1–16. http://dx.doi.org/10.1155/2021/9943719.
Повний текст джерелаАнотація:
The incentive and supervision design of cooperation between banks and B2B platforms was studied under the electronic warehouse receipt pledge financing model. Under the assumptions of B2B platform risk, neutrality, and risk aversion, a principal-agent model for cooperation was established between banks and B2B platforms. Its purpose was to expand and compare the models by adding supervision variables. It also helps to analyze the effects of risk aversion coefficients on effort level, fixed payment, incentive coefficients, and the impact of bank income. This paper has analyzed the banking system’s incentives and supervision mechanisms by performing numerical analysis on big data. We have used MATLAB for numerical analysis. The results show that banks’ expected benefits when cooperating with risk-neutral B2B platforms are always greater than the expected benefits obtained when cooperating with risk-averse B2B platforms. But when banks act, the increase in profits exceeds the cost of regulatory measures. Besides, when the bank takes supervisory measures, the profit will be greater than the profit without supervisory measures. Hence, the B2B platform’s ability to recover losses is positively correlated with the bank’s expected utility. The cost coefficient of the B2B platform is negatively correlated with the bank’s expected utility. The risk aversion degree does not affect the optimal effort level of the B2B platform, but it affects the optimal fixed payment and the optimal incentive coefficient.
3
Dagar, Vaibhav. "Vyaapaar – B2B Outsourcing Platform." International Journal for Research in Applied Science and Engineering Technology 9, no. 12 (December 31, 2021): 589–93. http://dx.doi.org/10.22214/ijraset.2021.39151.
Повний текст джерелаАнотація:
Abstract: The project is a responsive Web application that will allow businesses from a variety of industries to register, upload, and bid on projects. Businesses on this platform will provide their project requirements and budget, and other businesses in that domain will be able to bid on their quote and provide their business profile. The project owner can then award their project to the company that best meets their budget and requirements. The primary goal of this project is to provide opportunities for businesses to assist one another during these difficult times due to the COVID-19 Pandemic. This project provides registered businesses with a platform to outsource their projects at a reasonable cost with no or minimal workforce, and businesses that are out of business or trying to survive economically will be able to get enough business to sustain themselves by bidding and proposing to projects available on the Vyaapaar application's platform. Keywords: outsourcing, business-to-business, web application, mobile application
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Makarova, Aleksandra Igorevna, Meri Amiranovna Valishvili, Alexey Alexeevich Shestemirov, Vladimir Sergeevich Bereznyakovskiy, and Natalia Grigoryevna Bondarenko. "Blockchain impact on the B2B sales market." LAPLAGE EM REVISTA 7, Extra-D (July 12, 2021): 200–207. http://dx.doi.org/10.24115/s2446-622020217extra-d1086p.200-207.
Повний текст джерелаАнотація:
Advances in ICT, such as the Internet, have led to the development of electronic marketplaces for business (B2B) where different sides of the market come into contact with each other. However, despite technological innovation, e-B2B sales markets still suffer from various problems inherited from traditional exchanges. The purpose of this study is to determine the blockchain impact on the B2B sales market when introducing a new generation of blockchain-based B2B platforms. The study presents approaches to the concept of a blockchain-based B2B trading platform. The problems in the traditional electronic B2B sales market, as well as the possibilities of blockchain-based B2B trading platforms in solving the problems of existing B2B markets, are identified. The authors determine that blockchain-based B2B trading platforms eliminate various problems that are currently damaging the B2B sales market worldwide and should have a positive impact.
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Zhang, Jing, and Mingfei Du. "Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands." Journal of Business & Industrial Marketing 35, no. 4 (April 1, 2020): 721–40. http://dx.doi.org/10.1108/jbim-06-2018-0190.
Повний текст джерелаАнотація:
Purpose This study aims to investigate how business-to-business (B2B) companies use message strategies on social media platform and how these strategies are effective in improving customer perceived value and encouraging customer engagement, as well as how B2B companies differ from business-to-customer (B2C) counterparts in terms of utilization and effectiveness of social media message strategy. Design/methodology/approach Based on content analysis of Sina Weibo brand pages and survey of website visitors, this paper examines the differences of social media message strategies and their impacts upon customer perceived value and customer engagement between B2B and B2C companies. Findings B2B companies use more rational appeals and less emotional appeals, have lower degree of informativeness and perform better in interactivity and variety than B2C companies. These five dimensions of message strategy have different roles in engaging customers via perceived value across B2B and B2C settings. Originality/value The research makes significant contributions to B2B social media marketing literature by answering two interrelated questions, namely, “What companies are doing?” and “What companies should do?” on social media websites. Besides, it provides insightful implications for B2B companies on how to implement appropriate message strategies in their social media marketing efforts by conducting Importance-Performance Analysis.
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Matzner, Martin, Tobias Pauli, Emanuel Marx, Jürgen Anke, Jens Poeppelbuss, Erwin Fielt, Shirley Gregor, et al. "Transitioning to Platform-based Services and Business Models in a B2B Environment." Journal of Service Management Research 5, no. 3 (2021): 143–62. http://dx.doi.org/10.15358/2511-8676-2021-3-143.
Повний текст джерелаАнотація:
Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.
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Chen, Na, Lei Shi, and Junjie Jin. "Study on Incentive Mechanism of Electronic Warehouse Receipt Financing Mode in Online Supply Chain Finance." SHS Web of Conferences 154 (2023): 02003. http://dx.doi.org/10.1051/shsconf/202315402003.
Повний текст джерелаАнотація:
We take the electronic warehouse receipt business patterns of online supply chain finance as the research object, and based on the perspective of moral risk prevention and adverse selection, with the goal of maximizing the overall benefits of supply chain, we focus on the incentive mechanism between banks and B2B platform and its own logistics enterprises. By constructing the expected profit function, the optimal profit function of the bank and the B2B platform can be deduced, which can directly stimulate the B2B platform and its own logistics enterprises, so as to prevent the moral hazard of the B2B platform. The relevant parameters are assigned and some parameters are simulated and analyzed by MATLAB. Therefore, we get the variation trends of related functions and the influencing factors, and verify the incentive model has certain practical value. Through the establishment of incentive mechanism we find that it is very useful for reducing the risk of principal-agent and credit bank. Risk reduction will greatly improve the enthusiasm of B2B platforms and their own logistics enterprises.
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Brecht, Patrick, Daniel Hendriks, Manuel Niever, Carsten Hahn, Felix Pfaff, Simon Rapp, and Albert Albers. "LINKING DIGITAL B2B PLATFORM BUSINESS MODELS AND PRODUCT DEVELOPMENT: A BIBLIOMETRIC ANALYSIS AND LITERATURE REVIEW." Proceedings of the Design Society 3 (June 19, 2023): 2465–74. http://dx.doi.org/10.1017/pds.2023.247.
Повний текст джерелаАнотація:
AbstractDeveloping digital platform business models, especially in business-to-business (B2B) markets, has a high potential for companies who successfully develop their products in generations. The model of SGE - System Generation Engineering describes the development of mechatronic systems on subsystem level. The authors investigate to what extent a comprehensive and unified methodology can be identified, connecting the research areas of product development and digital B2B platform business models. Therefore, this study conducted a bibliometric analysis of scientific data to identify a research gap and a qualitative literature review to affirm the relevance of future research in this research area. The results show a gap between the research areas of digital B2B platform business models and product development. Essentially, several renowned platform researchers suggested performing future research with a methodology that fulfils the following purposes: (1) improve the general understanding of digital platforms, (2) understand their success factors and development, and (3) deal with challenges (e.g., monetization) and loss of valued personal relations in B2B markets through digitization.
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Kama, Mame Sanou. "Evaluation of Most Effective Third-Party E-Commerce Platform in Senegal." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 3, no. 6 (2018): 42–54. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.36.2003.
Повний текст джерелаАнотація:
With the fast development of the new information and communication technologies and their current involvement in the business world, no country as less developed as it can be, can’t ignore them. Developed and emerging countries have understood it and have very early exploited the opportunities offered by these information and communication technologies. One of their most compelling opportunities is the emergence of electronic commerce. However, the e-commerce is not limited to the purchase and sale of goods and services through the Internet, but it requires a strategic regulation for its proper functioning; because its development passes through its proper functioning. In the majority of the less developed countries, e-commerce is still at its embryonic stage where the large part of online transactions happens in social networks like Facebook and Whatsapp. Senegal is one of those countries, therefore the objective of this research to find a solution on how to organize the Senegalese e-commerce market by proposing the most effective third-party e-commerce platform that can be suitable to its market. There are different types of e-commerce but the most known, used and that have proved their effectiveness are the B2B e-commerce, B2C e-commerce, and C2C e-commerce. According to the Statistics Portal, Statista, the B2B e-commerce worldwide gross merchandise volume was 7,300 billion USD in 2016 and the B2C e-commerce worldwide sales reached 1,859 billion USD the same year. As for the C2C e-commerce, eMarketer estimated its worldwide sales at 1,915 billion USD in 2016. Therefore, they are the third-party e-commerce platforms used as the alternatives and from which the best for the Senegalese e-commerce market is evaluated in the research through the use of the analytical hierarchy process (AHP). The results have shown the B2B third-party e-commerce platform to be the most effective for the Senegalese market; without overlap of alternatives within uncertainties as of the result of the sensitivity analysis.
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ŚCISŁO, Agnieszka. "BUSINESS-TO-BUSINESS PROCUREMENT MARKETPLACES AS AN INNOVATION OF PROCUREMENT PROCESS OF SMALL AND MEDIUM ENTERPRISES." Nowoczesne Systemy Zarządzania 10, no. 1 (December 18, 2015): 249–60. http://dx.doi.org/10.37055/nsz/129363.
Повний текст джерелаАнотація:
Technologia IT, w tym handel elektroniczny b2b, od wielu lat są wykorzystywane w procesie zaopatrzenia przez duże korporacje. Od niedawna zaawansowane narzędzia wspierające zakupy b2b realizowane przez Internet są dostępne również dla mniejszych podmiotów. Celem niniejszego artykułu jest przedstawienie możliwości wykorzystania platform zakupowych b2b przez małe i średnie przedsiębiorstwa działające na rynku polskim. Zaprezentowano korzyści wynikające ze stosowania internetowych platform zakupowych przez niewielkie przedsiębiorstwa oraz wady tego rozwiązania.
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Ku, Sang-Wuk. "Service Platform Strategies for B2B Solution Developers." Journal of Distribution and Management Research 14, no. 2 (June 2011): 147–65. http://dx.doi.org/10.17961/jdmr.14.2.201106.147.
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Riemensperger, Frank, and Svenja Falk. "How to capture the B2B platform opportunity." Electronic Markets 30, no. 1 (January 9, 2020): 61–63. http://dx.doi.org/10.1007/s12525-019-00390-7.
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Lashgari, Maryam, Catherine Sutton-Brady, Klaus Solberg Søilen, and Pernilla Ulfvengren. "Adoption strategies of social media in B2B firms: a multiple case study approach." Journal of Business & Industrial Marketing 33, no. 5 (June 4, 2018): 730–43. http://dx.doi.org/10.1108/jbim-10-2016-0242.
Повний текст джерелаАнотація:
PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.
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Shao, Hua Qing, Wang Bin, and Yong Cheng Jiang. "A Validity Study on the Electronic Commerce Mode and Informatization Construction in the Perspective of Value Chain." Advanced Materials Research 756-759 (September 2013): 1003–7. http://dx.doi.org/10.4028/www.scientific.net/amr.756-759.1003.
Повний текст джерелаАнотація:
Electronic business activities of enterprise are changing the value creation process on every link of enterprise supply chain based on the rapid development of information technology. Constant innovations of electronic business model has had a powerful impact upon the traditional business model, and produced complicated influences on ERP platform interface of the enterprises and suppliers. Based on the value chain perspective, this paper makes data analysis by applying panel data model to electronic business model and enterprise informatization construction situation. The results show that the information construction of the case enterprise has promotive effect in analyzing the profitability of B2B, BMC and B2G models. Enterprise's information construction has limited positive facilitation to B2C mode, and negative effects may emerge because of cost problem.
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Rogers, Beth, and Lillian Clark. "CABS: a conceptual model for context-aware B2B sales applications." Journal of Research in Interactive Marketing 10, no. 1 (March 14, 2016): 50–66. http://dx.doi.org/10.1108/jrim-03-2015-0023.
Повний текст джерелаАнотація:
Purpose – This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities. Design/methodology/approach – The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing context-aware B2B sales applications (CABS). Findings – By mapping the context-aware application development taxonomy against each stage of Terho’s “value-based selling” model, the CABS model is proposed. This model provides a platform for the B2B salesforce, their customers and information technology (IT) staff to work together in developing requirements and prototypes for mobile B2B context-aware applications. Research limitations/implications – The CABS model would require empirical testing to assess its viability and suitability. This would initially be done via focus groups in targeted sales organizations. Practical implications – The CABS model could utilized by sales staff and their customers to develop requirements for mobile context-aware applications to support B2B activity. In addition, the CABS model could be utilized in joint application design processes to enable sales and IT staff to work together in developing prototype mobile applications. Originality/value – While context-aware applications are beginning to transform business-to-sale (B2C) sales activities, it is clear that B2B sales could also benefit from these types of applications, but little progress has been made in understanding or developing their potential. The CABS model enables B2B sales staff and their customers to recognize these benefits and facilitate working with IT staff in defining requirements and developing prototypes.
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Sharma, Dr Ashish Kumar, and Dr Nirmal Kumar. "Safety in Business-to-Business Online Transactions." International Journal for Research in Applied Science and Engineering Technology 11, no. 4 (April 30, 2023): 3273–76. http://dx.doi.org/10.22214/ijraset.2023.50860.
Повний текст джерелаАнотація:
Abstract: B2B supply chain funding is a new financial model that aims to make it easier to raise money and improve processes, efficiency, and growth in the supply chain. It is used for online purchases between businesses (B2B), and it is built on the B2B ecommerce platform. For processing and analyzing, you need data on how logistics, business, information, and money move together. Customers who want to take advantage of the speed and ease of e-commerce must not only choose products wisely, but also know and follow all the rules and laws that apply. It is important to avoid getting into trouble with the law. This paper looks at how the B2B platform's online supply chain financial business model creates credit risk and how it works. It then builds a method to reduce risk based on the supply chain financial risk. This article starts by looking at how the B2B platform's online supply chain financial business model creates and operates credit risks. It then builds a system to prevent and control the risks created by this financial business model risk evaluation index system.
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Obolentseva, L., A. Sokolenko, and Y. Davydov. "HORECA MARKETPLACE: AN INNOVATIVE PLATFORM FOR SMALL AND MEDIUM-SIZED BUSINESSES." Series: Economic science 7, no. 174 (December 16, 2022): 23–28. http://dx.doi.org/10.33042/2522-1809-2022-7-174-23-28.
Повний текст джерелаАнотація:
The article is devoted to the development of a conceptual business model of a marketplace focused on the restaurant business. Search for suppliers and potential consumers, along with the availability of information, remains one of the main issues of the market. Thus, the development of a marketplace model for HoReCa can be a solution to the search issues of both sides of business. Marketplaces are considered as a result of digitalization of economic society. Marketplaces act as an intermediary between the consumer and the seller, performs the functions of a market operator that processes consumer transactions and transmits information about orders to sellers. For certain marketplaces, the phenomenon of free or flexible pricing can be characteristic, when the prices of goods and services are determined directly by the interaction of suppliers and consumers. The article focuses on information availability and customer orientation of marketplaces. Marketplaces combine products and services from a wide range of suppliers, which is a key difference from an online store. It is worth noting that modern services provide a range of interaction models: business-to-business (B2B), business-to-consumer (B2C), business-to-government (B2G), consumer-to-consumer (C2C) and others. Considering specifics of the market, the article proposes to apply a combined model of interaction: B2B with features of C2C. Using such a model will provide an opportunity to placing orders and offers both to suppliers and HoReCa representatives. The article analyzes the key legal issues of opening such an innovative platform. Due to existing financial restrictions, marketplaces do not participate in the payment processing of orders, as the activity of a payment intermediary is considered a financial service and can only be performed by a financial institution. Despite these limitations, the conceptual model of the marketplace proposed in the article offers solutions to most of the current problems and challenges. Keywords: restaurant marketplace, HoReCa, restaurant business, e-commerce, classifieds, small and medium businesses, innovative platform.
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Cen, Yonghua, and Li Li. "Effects of network externalities on user loyalty to online B2B platforms: an empirical study." Journal of Enterprise Information Management 33, no. 2 (November 13, 2019): 309–34. http://dx.doi.org/10.1108/jeim-02-2019-0050.
Повний текст джерелаАнотація:
Purpose Given a product or service, the number of its installed user base has a significant positive effect on the existing users’ loyalty and new users’ conversion. This effect is conceptualized as network externalities in economics. Network externalities are supposed to be particularly striking in nowadays online business-to-business (B2B) platforms, but yet the mystery behind their effects on user loyalty to online B2B platforms remains to be delicately unraveled. The purpose of this paper is to discover the factors driving users’ loyalty, especially buyers’ loyalty, to online B2B platforms, by highlighting the impacts of network externalities on loyalty and other mediating factors. Design/methodology/approach A conceptual model of buyer loyalty under network externalities is elaborated. The reliability and validity of the instruments of the latent model constructs are assessed by confirmatory factor analysis, and the hypothesized causal relationships among the constructs are tested by structural equation modeling, on 710 valid buyer samples collected from a famous online B2B platform in China. Findings The analysis demonstrates that: perceived value, user satisfaction and switching costs are the major predictors of buyer loyalty to online B2B platforms characterized by network externalities; network externalities positively account for buyer loyalty by contributing to perceived value, user satisfaction and switching costs; and direct network externality (measured by perceived network size and perceived external prestige) has a significant effect on indirect network externality (measured by perceived compatibility and perceived complementarity). Originality/value The findings allow the authors to conclude meaningful managerial implications for online B2B service providers to build up loyal user bases through improving users’ perceptions of network externalities, switching costs and value.
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Yu, Xiaolei, Kyunghoon Kim, Shuman Wang, and Chunlin Yuan. "THE EFFECT OF PARASOCIAL RELATIONSHIP IN B2B PURCHASING PLATFORM ON USER LOYALTY: EVIDENCE FROM THE CHINA B2B PURCHASING PLATFORM." Global Fashion Management Conference 2019 (July 11, 2019): 739. http://dx.doi.org/10.15444/gfmc2019.07.03.05.
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Verma, Rajeev, G. K. Murthy Kothapalli, and Ranjani Kumari. "B2B or B2C dilemma in maintenance industry: UrbanKare." Emerald Emerging Markets Case Studies 10, no. 4 (November 23, 2020): 1–25. http://dx.doi.org/10.1108/eemcs-12-2019-0328.
Повний текст джерелаАнотація:
Learning outcomes The learning outcomes are as follows: assessing the changing trend in the needs of the customer, leading to evolution of new types of businesses in the urban areas. Deep understanding of household service industry and its future. Assessing the skills and capabilities required to become an entrepreneur and follow entrepreneurship. Understanding the aggregator, two-sided business model prevailing in the market. Understand the concept of business-to-business (B2B), business-to-consumer (B2C) business model in household industry. Case overview/synopsis This case study is about two first-generation entrepreneurs from India who started a new innovative service delivery platform, UrbanKare with a vision to organize the household maintenance services industry. The company was founded in 2016 with a seed capital support of the State Government. The idea behind this initiative was to provide customers a professional, reliable and convenient household repair and maintenance services at their fingertips. The biggest challenge they were facing was that of aggregation of service providers (skilled workforce) and maintaining the service quality in the context of B2B and B2C service provision. Complexity academic level PG level courses – Industrial Marketing Startup and Business Entrepreneurship. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
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Zhou, Lianjie, and Chengfu Wang. "Innovation of Platform Economy Business Model Driven by BP Neural Network and Artificial Intelligence Technology." Computational Intelligence and Neuroscience 2022 (July 9, 2022): 1–12. http://dx.doi.org/10.1155/2022/3467773.
Повний текст джерелаАнотація:
In order to enhance the competitiveness of enterprises, how to evaluate and enhance the competitiveness of B2B e-commerce enterprises and promote the orderly and healthy development of B2B e-commerce industry are discussed. This paper puts forward the research on the innovation of platform economic business model driven by BP neural network and artificial intelligence technology. BP neural network is used to study and evaluate the competitiveness of B2B e-commerce companies. According to the B2B e-commerce company competitiveness theory and BP neural network algorithm, combined with BP neural network and B2B e-commerce company competitiveness evaluation index system, a BP neural network model is designed to analyze the competitiveness of B2B e-commerce enterprises. Determine the expected value of network samples, select G1 method to determine the subjective weight, and select entropy weight method to determine the objective weight. With the help of the function in the MATLAB neural network toolbox, the neural network is trained. The results show that when the training times reach 3297 times, the sample mean square error is 9.9869e − 06, and the training network reaches convergence. The samples of three enterprises test the trained neural network and input the data of three test samples into the trained BP neural network, and the output results are 0.1531, 0.1371, and 0.1557, respectively. The network model constructed in this paper is effectively close to the training samples. The established BP neural network has good performance and can be used to evaluate the competitiveness of B2B e-commerce companies. Accelerate technological change and realize innovation. Technological capability is the inexhaustible driving force for the development of enterprises. Only with the innovation of keeping pace with the times can application-oriented e-commerce enterprises meet the needs of customers and the market, form the difference between goods or services, and then enable enterprises to win more customers and market share.
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Jiang, Wei, Teng Fei Dou, and Bin Zhou. "Web-Based Interactive Visualization of Virtual Reality." Advanced Materials Research 760-762 (September 2013): 2104–8. http://dx.doi.org/10.4028/www.scientific.net/amr.760-762.2104.
Повний текст джерелаАнотація:
The integration of Internet and Multimedia Computer Technology provides new opportunities for e-commerce such as B2B/B2C. Web3D is emerging from the development of Internet and virtual reality. In this paper, we will use the specialty engine Unity3D as a development platform and JSP as a tool, to achieve the Web display system of virtual theater model, provided with accurate data, strong performance, virtual exhibition, interactive application. The platform across time and space limitations achieves a visual, vivid, more convenient information exchange to meet the demand for high-speed and efficient e-commerce information age for artistic performance enterprise publicity and marketing.
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Xu, Jing. "Design of SAAS Model-Based System of Exhibition Management." Applied Mechanics and Materials 220-223 (November 2012): 2495–99. http://dx.doi.org/10.4028/www.scientific.net/amm.220-223.2495.
Повний текст джерелаАнотація:
Aiming at existing exhibitions, informationized management system can only meet the requirement of monomer exhibition management, but which cannot meet the needs of management chain and integration of resources of a large number of exhibitions together. For the traditional B2B e-commerce only provides a platform of exchanging information and communication for the supplier and requisitioning party, we design a SAAS-based management platform to build management of all the management works of an amount of actual exhibitions, as well as the use of rich media technology for Webcast and interactive of activities of the exhibition, and reduction of management costs in all of the procedures, which builds virtual year-round exhibitions online, based on the exhibition system and huge B2B resources to realize the target of constructing a B2B e-commerce platform which keeps a complementary and coexistence of online-operating and virtual year-round exhibitions, and more operational efficiency as well.
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ŚCISŁO, Agnieszka. "Market of online ecommerce platforms for small and medium enterprices." Nowoczesne Systemy Zarządzania 13, no. 4 (December 17, 2018): 131–44. http://dx.doi.org/10.37055/nsz/129480.
Повний текст джерелаАнотація:
Realizacja zakupów biznesowych drogą elektroniczną stanowi obecnie powszechną praktykę. Celem niniejszego artykułu jest przedstawienie aktualnego stanu polskiego rynku internetowych platform zakupowych przeznaczonych dla małych i średnich przedsiębiorstw. Praca zawiera informacje o głównych typach internetowych platform zakupowych B2B, charakterystykę narzędzi IT wykorzystywanych w procesie zakupowym oraz o potencjalnych korzyściach z ich wykorzystania przez przedsiębiorstwa. Przedstawiono też dane świadczące o intensywności i sposobie stosowania omawianych platform przez małe i średnie przedsiębiorstwa w Polsce oraz teraźniejsze oferty wybranych platform.
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Veloso, Bruno, Benedita Malheiro, and Juan Carlos Burguillo. "A multi-agent brokerage platform for media content recommendation." International Journal of Applied Mathematics and Computer Science 25, no. 3 (September 1, 2015): 513–27. http://dx.doi.org/10.1515/amcs-2015-0038.
Повний текст джерелаАнотація:
Abstract Near real time media content personalisation is nowadays a major challenge involving media content sources, distributors and viewers. This paper describes an approach to seamless recommendation, negotiation and transaction of personalised media content. It adopts an integrated view of the problem by proposing, on the business-to-business (B2B) side, a brokerage platform to negotiate the media items on behalf of the media content distributors and sources, providing viewers, on the business-to-consumer (B2C) side, with a personalised electronic programme guide (EPG) containing the set of recommended items after negotiation. In this setup, when a viewer connects, the distributor looks up and invites sources to negotiate the contents of the viewer personal EPG. The proposed multi-agent brokerage platform is structured in four layers, modelling the registration, service agreement, partner lookup, invitation as well as item recommendation, negotiation and transaction stages of the B2B processes. The recommendation service is a rule-based switch hybrid filter, including six collaborative and two content-based filters. The rule-based system selects, at runtime, the filter(s) to apply as well as the final set of recommendations to present. The filter selection is based on the data available, ranging from the history of items watched to the ratings and/or tags assigned to the items by the viewer. Additionally, this module implements (i) a novel item stereotype to represent newly arrived items, (ii) a standard user stereotype for new users, (iii) a novel passive user tag cloud stereotype for socially passive users, and (iv) a new content-based filter named the collinearity and proximity similarity (CPS). At the end of the paper, we present off-line results and a case study describing how the recommendation service works. The proposed system provides, to our knowledge, an excellent holistic solution to the problem of recommending multimedia contents.
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Sitoresmi, Suci. "PERAN PUBLIC RELATIONS ORGANISASI B2B MEMBANGUN BRAND IMAGE MELALUI JEJARING SOSIAL PROFESIONAL LINKEDIN (STUDI KASUS MITSUBISHI FUSO)." Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi 6, no. 2 (March 31, 2021): 156. http://dx.doi.org/10.52423/jikuho.v6i2.16595.
Повний текст джерелаАнотація:
Social media communication still not becoming key focus in business to business (B2B) organization. In fact, social media utilization in supporting company activities continues to develop. This condition requires B2B companies to adapt to the tremendous use of social media nowadays. LinkedIn is a media social platform which has the same ‘professional’ audience with B2B organizations, including professional executive, decision makers, and top-level-management. The purpose of this writing is to determine how does the role of B2B public relations in building brand image through LinkedIn. This research was conducted through a qualitative approach with a case study method. The results show that the role of B2B public relations in building brand image through LinkedIn can be done by creating LinkedIn contents that considering the dimensions of brand image, namely brand identity, brand personality, brand association, brand behavior and attitude, and brand competence and benefit.
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Chen, Xiaoxu, Peng Xu, and Guoqiang Yang. "Incentive Contract between Banks and B2B Platform in Online Agricultural Product Supply Chain Finance." Business and Management Research 8, no. 2 (June 20, 2019): 20. http://dx.doi.org/10.5430/bmr.v8n2p20.
Повний текст джерелаАнотація:
Online agricultural supply chain finance, as an effective way to solve the financing difficulties of small and medium-sized agricultural enterprises in the chain, has made rapid progress in recent years, and the cooperation between banks and e-commerce has become the mainstream mode. Taking the electronic order pledge of agricultural products as an example, this paper discusses the incentive contract design between banks and B2B platform from the perspective of moral hazard prevention and the use of principal-agent theory. In this paper, the principal-agent model is constructed by considering the bank's effort and no effort, and then give the optimal incentive coefficient and fixed return. The results show that banks’ effort will increase the level of efforts of B2B platform, but also increase their own variable payment; under the given conditions, the bank’s effort will increase its income, and at a certain level of effort, the largest increase in revenue, In addition, improving the application level of B2B data processing technology and the degree of data pledge development will contribute to the increase of incentive coefficient and revenue.
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Bo, Xi. "The Change in the Marketing Strategy of Commercial Retail Enterprises under B2B Model." Applied Mechanics and Materials 644-650 (September 2014): 6118–23. http://dx.doi.org/10.4028/www.scientific.net/amm.644-650.6118.
Повний текст джерелаАнотація:
The traditional B2B commercial model puts particular emphasis on the direct interaction between commodity providers and commodity buyers. With the development of information technology, the electronic commerce system of indirect B2B model has already emerged gradually. The buyer and seller are to realize the complete business process through comprehensively integrating logistics, information flow and cash flow based on intermediate platform .This paper has analyzed the functional component of system from foreground and background through taking the demand of indirect B2B model’s electronic commerce system as the pulling, it would demonstrate the key technology of transforming sales order into purchasing order ,and establish system architecture with high load and safety.
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Liu, Cheng-yong, Tian-yu Dong, and Ling-xing Meng. "The Prevention of Financial Legal Risks of B2B E-commerce Supply Chain." Wireless Communications and Mobile Computing 2022 (January 21, 2022): 1–15. http://dx.doi.org/10.1155/2022/6154011.
Повний текст джерелаАнотація:
B2B supply chain finance is a new type of financial model, which is created to help companies raise funds and promote the production, operation, and development of companies in the supply chain. Based on the B2B e-commerce platform, it is used for online transactions and transactions between companies and companies. Information, integrating logistics, business flow, information flow, and capital flow for data analysis and processing. When people enjoy convenient and fast e-shopping, they must not only choose products carefully but also understand and be familiar with the relevant laws and regulations of shopping on the Internet. Avoiding potential legal risks is a key factor. The purpose of this article is to analyze the financial risks of the B2B e-commerce supply chain, according to the current Internet development trend, study the legal risks of the B2B e-commerce supply chain in the development, put forward corresponding recommendations, and build a relevant system to reduce risks. Combining some current legal issues faced by e-commerce, this article first analyzes the generation and operation mechanism of credit risk under the B2B platform online supply chain financial business model; then, based on the supply chain financial risk, a relevant system is constructed to reduce risks. This article first analyzes the generation and operation mechanism of credit risk under the online supply chain financial business model of the B2B platform; then, based on the supply chain financial risks, construct a system that can prevent and control the risks generated under this financial business model risk evaluation index system; finally, the KMV model and case are analyzed to verify whether this risk evaluation research is effective for supply chain financial risks. The experimental results show that through the KMV model, comparing the two sets of data, the default distance of most default groups is smaller than that of the normal group. It can be seen that the greater the default distance, the smaller the credit risk. When the default point coefficient is 0.85, use the KMV model which is most obvious when judging the company’s overall probability of default.
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Yaghtin, Shahrzad, Hossein Safarzadeh, and Mehdi Karimi Zand. "Planning a goal-oriented B2B content marketing strategy." Marketing Intelligence & Planning 38, no. 7 (May 19, 2020): 1007–20. http://dx.doi.org/10.1108/mip-11-2019-0559.
Повний текст джерелаАнотація:
PurposeThe main objective of this study is identification of the key factors in planning digital content marketing (DCM) strategy in line with the corporate's main marketing objectives in the B2B sector.Design/methodology/approachIn order to identify the different content types and their corresponding marketing goals, content analysis method was served to analyze the content of Instagram pages of 24 top-ranked corporates from three different industries. SPSS version 22 was used to investigate the significant difference levels and the mean ranks of identified content types.FindingsThe findings uncovered the twelve content types which are commonly published by the corporates in line with their main marketing goals in the B2B sector. Furthermore, the results revealed the most valuable content types from the B2B audiences' viewpoint and the most efficient content types in persuading audiences to participate in conversations.Research limitations/implicationsThis study sheds some light on the ambiguous facets of DCM in the B2B sector, and its findings is useful as the starting point for the scholars who intend to investigate the various aspects of DCM and for the practitioners who work in the related fields.Originality/valueThis research offers a novel contribution to using Instagram as a DCM platform in the B2B sector. Also it contributes to identifying the main factors in communicating to B2B audiences through DCM.
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Li, Jiang. "Design of B2B E-commerce Platform Based on SOA Architecture." IOP Conference Series: Materials Science and Engineering 569 (August 9, 2019): 032051. http://dx.doi.org/10.1088/1757-899x/569/3/032051.
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Wanra Tarigan, Thamrin Thamrin, Lismardiana Sembiring, Iswanto Sembiring, Harlen Silalahi, and Tulus Pramita Sihaloho. "FP_Tree ASSOCIATION RULE MINING ECOMMERCE PRODUCT ADVERTISING EFFORTS TO IMPROVE PRODUCT BRAND SALES STRATEGY TO SUPPORT ECOMMERCE BUSINESS IN INDONESIA." International Journal of Social Science 1, no. 3 (October 2, 2021): 225–32. http://dx.doi.org/10.53625/ijss.v1i3.415.
Повний текст джерелаАнотація:
The increasing growth of e-commerce in Indonesia makes research on online marketplaces an interesting topic to research. Several factors, such as buyer reviews and ratings, the ease of buying and selling transactions, shipping costs (postage), the reputation of the e-commerce platform, and also the reputation of the store itself (seller) are considered by buyers in choosing an online store. The more platforms there are, the more intense the competition between online marketplaces will be. With that, many start-up companies B2B (Business to Business), or B2C (Business to Customer), C2B (Customer to Business), C2C (Customer to Customer), which stated that many of their products were sold with fantastic sales figures. But there are also some products that need to be developed for sales due to the lack of product advertisements being broadcast and launched on a large scale because these products are considered good for future prospects and profitable for the company.
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BILIANSKYI, Oleksandr, and Volodymyr LYPOV. "REGULATION OF COMPETITION IN THE ECONOMY OF PLATFORMS: PROBLEMS AND TOOLS." Economy of Ukraine 2022, no. 2 (March 12, 2022): 3–19. http://dx.doi.org/10.15407/economyukr.2022.02.003.
Повний текст джерелаАнотація:
An important consequence of the digitalization of the economy is the radical restructuring of the institutional landscape of human economic activity. Its key element is the rapid spread of the platform business model, which is achieved through competitive advantages over traditional hierarchical structures. In the new conditions, the transformation of their sources and tools of competition actualizes the task of reviewing the principles of state competition policy. The specifics of information (digital) platforms as an object of regulatory influence are determined, the principles of regulation in the digital economy are outlined, the role of IPs as regulatory intermediaries is indicated, the peculiarities of the state competition policy in the IP economy are highlighted. The directions of market positioning, sources of competitive advantages of digital platforms and their influence on the transformation of regulatory policy are considered. Emphasis is placed on the peculiarities of combining strict rules and general principles, diffuse monitoring and algorithmic control, the need to take into account the differences between B2B, B2C and P2P in the process of regulating the activities of platforms. The tools of their regulation are presented. The regulatory functions of digital platforms are defined and the key role of reputational tools as a means of regulation is substantiated. The preconditions and mechanisms of using digital platforms as regulatory intermediaries are analyzed. Examples of regulatory mediation are given. The areas of competition policy include support for the development of digital platforms, protection of competition and restriction of monopolization of markets formed by platforms, protection of competition in platform ecosystems. The focus is on the role of data as a specific factor of production and a resource for gaining competitive advantage in platform markets. The tools of prohibitions and obligations that can be used to restrict anti-competitive behavior are presented. The preconditions for the emergence and means of anticompetitive actions of structural (dominant) platforms are analyzed. Mergers and acquisitions are studied as an object of regulation of anticompetitive actions in the platform economy. The influence of platforming on the prospects of national competition policy development is considered.
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Anagnostopoulou, Despina. "Electronic Contracts and E-Mediation in EU Law: Time for the EU to Extend E-Mediation for the Benefit of SMEs in B2B Transactions?" European Business Law Review 29, Issue 6 (December 1, 2018): 975–96. http://dx.doi.org/10.54648/eulr2018038.
Повний текст джерелаАнотація:
The article focuses on mediation and e-mediation in electronic contracts with the aim to explore the possibilities of SMEs to use e-mediation for low value electronic contracts in B2B cross-border transactions. It first analyzes soft law instruments at the international level pointing out at the work of UNCITRAL, and the work of International Chamber of Commerce (ICC) ADR Center. It then presents the successful EU legislation on mediation in civil and commercial disputes (Directive 2008/52/EC) and e-mediation in consumer disputes (Directive 2013/11/EU on ADR for Consumer Disputes and Regulation (EU) 524/2013 on online dispute resolution for consumer disputes). The position taken in the article is that the ODR platform should be extended to SMEs in electronic contracts in B2B relations. Indeed, the recent Commission proposal of April 26, 2018 on an EU Regulation on providers of electronic intermediary services (platform operators), which will establish fair and transparent general contract terms, demonstrates the need for mediation in B2B contracts. This need is also reflected in the recent initiatives of UNCITRAL for mediation in e-commerce that will be discussed in October 2018. The article ends with arguments that since the EU has adopted the general legislative framework as early as 2008 and has established the ODR platform, the EU has to extend e-mediation as a cost-effective and expeditious method for dispute settlement of electronic contracts for the benefit of SMEs in order to achieve the Digital Single Market.
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Zhou, Liying, Hongyi Mao, Taiyang Zhao, Valerie Lynette Wang, Xiaodong Wang, and Peng Zuo. "How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect." Journal of Business Research 143 (April 2022): 72–80. http://dx.doi.org/10.1016/j.jbusres.2022.01.060.
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Puzanova, I. A., and P. A. Averyanova. "B2B online platforms development for formation of an effective business environment." E-Management 5, no. 3 (September 27, 2022): 136–44. http://dx.doi.org/10.26425/2658-3445-2022-5-3-136-144.
Повний текст джерелаАнотація:
Today, more than ever, there is a need for comprehensive support for intercompany electronic B2B trade, as an effective business environment for the functioning of small and medium-sized businesses. The main objective of this study is to identify the problems hindering the development of Internet commerce in the B2B segment, and to provide recommendations for its development in Russia under the sanction’s restrictions imposed by the West. The main barriers to automation and digitalisation of sales and purchases at the intercompany level of interaction are: 1) the prevalence of a conservative idea of doing business in B2B, unwillingness to change outdated business processes; 2) the erroneous judgment that launching your own B2B online solutions is very expensive and difficult; 3) the idea that creating your own B2B portal or marketplace is advisable only for large businesses; 4) underestimation of the enormous advantages and benefits that digitalisation provides for small and medium-sized businesses. Based on the analysis of these barriers, directions for more active involvement of small and medium-sized businesses in e-commerce are formulated. Namely: 1) training of business representatives in the specifics of organizing and implementing automated procurement and sales processes; 2) the development of online platforms that bring together many sellers and suppliers of products, logistics and financial companies, since this tool does not require investments in the creation of an Internet platform and does not bear the cost of maintaining its own IT department; 3) development of comprehensive support for electronic commerce of small and medium-sized businesses, including onboarding; 4) modernization of the regulatory framework for regulating electronic commerce based on the use of information and telecommunication technologies, since electronic commerce is regulated by the Commonwealth of Independent States Model Law “On Electronic Commerce”; 5) creation of state support system for electronic commerce, as it is a driver for the development of the national economy.
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Karpenko, Oksana O., Olena M. Palyvoda, Yuliia V. Belianska, and Yevheniia L. Osypova. "INNOVATIVE APPROACHES TO THE ORGANIZATION OF BUSINESS PROCESSES OF TRANSPORT ENTERPRISES IN THE CONTEX OF THE EUROPEAN INTEGRATION." Academic Review 2, no. 57 (November 25, 2022): 125–41. http://dx.doi.org/10.32342/2074-5354-2022-2-57-10.
Повний текст джерелаАнотація:
The simultaneous development of the European integration processes and military actions in Ukraine requires the justification of innovative approaches to the organization of business processes of transport companies to ensure their competitiveness in difficult conditions. The article substantiates directions and methods of innovative reorganization of business processes of a transport enterprise, taking into account external factors and regional characteristics. The article uses the methods of regression modeling to determine the degree of influence of environmental factors on the activities of enterprises, as well as the methodology of the European Cluster Observatory regarding the feasibility of creating clusters. It was established that the most influential factors of the external environment are the industrial production index (1.818) and the innovation index (0.639). To ensure the effective functioning of transport enterprises under the influence of these external factors, the feasibility of reorganizing their business processes by forming clusters with a logistics outsourcing platform is proposed and substantiated. The article carried out a quantitative assessment of the regions of Ukraine and established that it is most expedient to form transport and logistics clusters in Dnipropetrovsk (specialization index – 1.131), Odesa (specialization index – 1.244) regions and the city of Kyiv (specialization index – 1.810). The article highlights the joint business processes of transport enterprises, on the basis of which it is most effective to design a logistics platform as an integrated system of interaction of participants in the logistics chain according to B2B, B2C, B2G schemes. Common business processes include such groups as informational, economic, technological, financial, marketing, intellectual, managerial, and innovative. The structural components of the logistics and outsourcing platform have been presented. They are logistics and outsourcing companies, information and analytical centers and functional services. The organizational and management mechanism of joint business processes of transport enterprises for the logistics platform has been developed.
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Hes, Aleš. "Global communication environment For B2B markets." SHS Web of Conferences 74 (2020): 02007. http://dx.doi.org/10.1051/shsconf/20207402007.
Повний текст джерелаАнотація:
Currently, there is an unprecedented development of modern communication technologies in B2B markets. In the context of Industry 4.0, globalization influences are increasingly reflected in the new information technologies that are becoming the domain of communication in B2B markets. The manufacturing environment is shaped by the ability to work with Big Data Analysis, use computer simulation tools and augmented reality and today’s phenomenon is evolving in the processing and business environment - linking the Internet of Things, Services and People to Potential production environment. An important role in this global interconnection of both manufacturing and processing - business environments is played by the communication conditions determined by sufficient capacity computing power. One of the real preconditions for B2B markets is to make full use of the cloud-based platform based on the establishment of dedicated data centres with the possibility of using high level of Service Level Agreement for B2B business partners. The paper deals with the evaluation and analysis of the possibilities of digitalization development in the company space, to examine the new global communication environment by using cloud computing and its impact on the quality of information service for customers. The influence of intercultural communication on the behaviour of business partners is examined.
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Gruner, Richard L., and Damien Power. "To integrate or not to integrate? Understanding B2B social media communications." Online Information Review 42, no. 1 (February 12, 2018): 73–92. http://dx.doi.org/10.1108/oir-04-2016-0116.
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Purpose Social media communications on platforms such as Facebook and LinkedIn can allow managers to interact cost effectively with trading partners. However, although most firms have an online presence on multiple social media platforms, the question remains as to whether marketers’ widespread social media investments are beneficial for firms. The paper aims to discuss this issue. Design/methodology/approach This paper presents competing hypotheses to explore how firms’ investment in one form of social media impacts activity on another form of social media. To do so, the authors draw on a data set of 208 large Australian organizations using objective social media activity metrics that measure business-to-business (B2B) audience engagement. Findings The findings suggest that widespread social media activity on LinkedIn, Twitter, and YouTube negatively affects a firm’s marketing activity on Facebook. The results indicate that having a social media preference whereby firms focus on a specific social media platform is more effective in forming successful inter-organizational relationships than a multiplatform approach. Originality/value The study contributes to the sparse research that seeks to leverage social media for audience engagement beyond a business-to-consumer context. The study’s findings provide insights into the key mechanisms that underlie firms’ B2B social media strategies, and in so doing, offer a fresh perspective on the importance of interactive marketing communication.
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Łobaziewicz, Monika. "Functionalities of Construction Process Management Software." Applied Mechanics and Materials 795 (October 2015): 142–48. http://dx.doi.org/10.4028/www.scientific.net/amm.795.142.
Повний текст джерелаАнотація:
A dynamic development of IT applications automating external processes based on a B2B model refers to a variety of enterprises, including construction companies. Due to the high variability of data during the construction processes performance and the need of a continuous data bases supplied with current data, construction companies expect a good, multifunctional and efficient system - a B2B platform that supports the exchange of data between the ERP system, perceived as an operational layer, and modules responsible for the design, cost estimation, monitoring and control of construction processes implemented in the headquarters and directly on the building site, including the cooperation with subcontractors. The main aim of this article is to present the results of research focused on software functionalities currently available on the market which support a construction process. Ultimately, the results will be used to identify functional gaps in existing software for the construction industry. Then, the functional architecture will be designed containing standard and specialized components that will be the basis for the creation of B2B system OPTIbud.
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Tsai, Chung Lin, Joon Mo Ahn, and Letizia Mortara. "Managing platform-based ecosystems in B2B markets – out-bound open innovation perspective." International Journal of Technology Management 89, no. 3/4 (2022): 139. http://dx.doi.org/10.1504/ijtm.2022.123722.
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Choi, Yeonjee, Hyun Suk Hwang, and Chang Soo Kim. "Applying Job Shop Scheduling to SMEs Manufacturing Platform to Revitalize B2B Relationship." Computers, Materials & Continua 74, no. 3 (2023): 4901–16. http://dx.doi.org/10.32604/cmc.2023.035219.
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Li, Zhiwen, and Thierry Penard. "The Role of Quantitative and Qualitative Network Effects in B2B Platform Competition." Managerial and Decision Economics 35, no. 1 (March 21, 2013): 1–19. http://dx.doi.org/10.1002/mde.2602.
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Marzi, Giacomo, Anna Marrucci, Donata Vianelli, and Cristiano Ciappei. "B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls." Industrial Marketing Management 114 (October 2023): 80–93. http://dx.doi.org/10.1016/j.indmarman.2023.08.002.
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Xiao, Shiqi. "Live Streaming E-commerce Leads to ByteDance’s Global Invasion." BCP Business & Management 29 (October 12, 2022): 363–68. http://dx.doi.org/10.54691/bcpbm.v29i.2297.
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After its success in video-sharing market, ByteDance, the most rapid-growing Chinese tchnology company, is approaching to open up cross-border E-commerce platform and operating B2B and LKP business aiming to seek for new profit growth points intending to enhance its international infuluence. ByteDance provides its users with various methods and platforms from creation to cash realization and new recreation, which creates a diverse self-ecosystem with active circular flow driven by constant user-generated content. This paper will analyse the underlying strategy of ByteDance to maintain sustainable development that achieves the target of becoming one of the top-notch international enterprises.
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Martínez-Caro, Eva, Gabriel Cepeda-Carrión, Juan G. Cegarra-Navarro, and Alexeis Garcia-Perez. "The effect of information technology assimilation on firm performance in B2B scenarios." Industrial Management & Data Systems 120, no. 12 (July 14, 2020): 2269–96. http://dx.doi.org/10.1108/imds-10-2019-0554.
Повний текст джерелаАнотація:
PurposeThe spread of the Internet in the business world has led to the development of new business-to-business (B2B) settings. Although a large number of companies have adopted B2B strategies, many of these fail to implement such strategies effectively. The most common barriers encompass the technology assimilation by users. This study investigates how IT assimilation can encourage potential and realised absorptive capacity and how these can, in turn, facilitate organisational agility and performance.Design/methodology/approachA survey was conducted in Spanish companies that make use of Editran, a platform to support B2B strategies. In total, 110 valid responses were obtained. Advanced analytical methods of PLS-SEM as fit measures and prediction procedure recently developed by Shmueli et al. (2019) were used.FindingsThe results show that there is a positive relationship between the three preceding constructs (IT assimilation, potential and realised absorptive capacity) and organisational agility. This study also finds support for a direct relationship between organisational agility and firm performance.Originality/valueThis study provides a further understanding and forecasting through the theoretical development and empirical investigation of the role of IT assimilation on firm performance in a B2B scenario by: (1) examining the link between IT and the firm's absorptive capacity and, more specifically, with the two subsets of potential and realised absorptive capacity, which have not received much attention from previous literature; and (2) exploring how an improvement in potential and realised absorptive capacity may place firms in a better position to develop their organisational agility.
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Li, Jingwen, Yifei Tang, and Jianwu Jiang. "A Intelligent Logistics Inventory Distribution Model Based On Pipeline Network And Ant Colony Algorithm." E3S Web of Conferences 53 (2018): 03046. http://dx.doi.org/10.1051/e3sconf/20185303046.
Повний текст джерелаАнотація:
With the popularization and application of emerging Internet technologies such as big data and cloud computing, the traditional B2B and B2C warehousing logistics management modes have not achieved synergy between various distribution stations and suppliers, achieving “one-to-one” means a distribution station is supplied by a manufacturer, and a customer is also supplied by a distribution station. The traditional logistics industry model can no longer meet the individual needs of customers. At present, the logistics industry has a series of problems such as slow delivery, slow turnover, high cost and poor service. Based on the theoretical basis of pipeline network and smart logistics, this paper proposes a pipeline network model of intelligent logistics, and improves the ant colony algorithm to improve transportation efficiency, which provides a guarantee for the efficient operation of the intelligent logistics platform.
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Calancea, Cristina Georgiana, and Lenuța Alboaie. "Techniques to Improve B2B Data Governance Using FAIR Principles." Mathematics 9, no. 9 (May 9, 2021): 1059. http://dx.doi.org/10.3390/math9091059.
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Sharing data along the economic supply/demand chain represents a catalyst to improve the performance of a digitized business sector. In this context, designing automatic mechanisms for structured data exchange, that should also ensure the proper development of B2B processes in a regulated environment, becomes a necessity. Even though the data format used for sharing can be modeled using the open methodology, we propose the use of FAIR principles to additionally offer business entities a way to define commonly agreed upon supply, access and ownership procedures. As an approach to manage the FAIR modelled metadata, we propose a series of methodologies to follow. They were integrated in a data marketplace platform, which we developed to ensure they are properly applied. For its design, we modelled a decentralized architecture based on our own blockchain mechanisms. In our proposal, each business entity can host and structure its metadata in catalog, dataset and distribution assets. In order to offer businesses full control over the data supplied through our system, we designed and implemented a sharing mechanism based on access policies defined by the business entity directly in our data marketplace platform. In the proposed approach, metadata-based assets sharing can be done between two or multiple businesses, which will be able to manually access the data in the management interface and programmatically through an authorized data point. Business specific transactions proposed to modify the semantic model are validated using our own blockchain based technologies. As a result, security and integrity of the FAIR data in the collaboration process is ensured. From an architectural point of view, the lack of a central authority to manage the vehiculated data ensures businesses have full control of the terms and conditions under which their data is used.
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Choi, Soon-Sik, and Won-Gil Cho. "B2B Online Platform Construction for SME Export Activation in Non-English Speaking Regions." Korea International Trade Research Institute 16, no. 3 (June 30, 2020): 509–31. http://dx.doi.org/10.16980/jitc.16.3.202006.509.
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Tóth, Zsófia, Mona Mrad, Omar S. Itani, Jun Luo, and Martin J. Liu. "B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange." Industrial Marketing Management 104 (July 2022): 226–40. http://dx.doi.org/10.1016/j.indmarman.2022.04.019.
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