Статті в журналах: "AYURVEDIC PRODUCTS"

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Banerjee, Madhulika. "Contemporary Conversations between Ayurveda and Biomedicine." Asian Medicine 9, no. 1-2 (December 11, 2014): 141–70. http://dx.doi.org/10.1163/15734218-12341329.

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In the context of colonial and post-colonial India, social scientific inquiry about the advent of Ayurveda into modernity has been documented and analysed as an encounter between Ayurveda and biomedicine. These studies have shown how Ayurveda as a medical knowledge system offered continuous contestation to the existing power structures at the level of market, state, and epistemology, challenging and creatively positing alternatives to biomedical pharmaceuticals. These alternatives represent a fascinating spectrum of ayurvedic products introduced to the market, ranging from tonics and digestives, cosmetics and beauty products, to new formulations aimed at common conditions, such as hepatitis and diabetes, the weak points of biomedical treatments. In this paper, I will analyse from a historical and epistemological perspective, an interesting trajectory that has led research by scholars and physicians from mainly looking at reformulating drugs in the beginning to reconciling basic ayurvedic parameters with biomedicine towards emphasising the processes and parameters of the ayurvedic system as a whole.

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Debnath, Parikshit, Subhadip Banerjee, Anjan Adhikari, and Pratip K. Debnath. "Ayurpharmacoepidemiology en Route to Safeguarding Safety and Efficacy of Ayurvedic Drugs in Global Outlook." Journal of Evidence-Based Complementary & Alternative Medicine 22, no. 2 (June 22, 2016): 294–98. http://dx.doi.org/10.1177/2156587215624032.

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Ayurpharmacoepidemiology is a new field developed by synergy of the fields of clinical pharmacology, epidemiology, and ayurveda. It will use the effects of ayurvedic medicinal products on large populations to describe and analyze the practices, evaluate the safety and efficacy, and carry out medicoeconomic evaluations. Good pharmacoepidemiology practices in ayurveda is projected to assist with issues of ayurpharmacoepidemiologic research. The embraced good pharmacoepidemiology practices guideline in this viewpoint will be able to provide valuable evidence about the health effects of ayurvedic herbs/drugs and consider different fields like pharmacovigilance, pharmacoeconomics, and drug discovery with ayurvedic reverse pharmacology approach, also pass out significant data for further basic sciences study in ayurveda biology, ayurgenomics, ayurnutrigenomics, and systems biology. Several unanswered questions about ayurvedic drug use and informed interventions or policies that can be addressed by informatics database, which will eventually demonstrate the credibility and rationality of ayurceuticals in the future.

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Czepielewska, Edyta, Magdalena Szpakiewicz, and Małgorzata Kozłowska-Wojciechowska. "Traditional Chinese medicine and Ayurvedic medicine products: a possible cause for concern – the Polish perspective." Polish Journal of Public Health 127, no. 3 (September 1, 2017): 130–33. http://dx.doi.org/10.1515/pjph-2017-0028.

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Abstract Introduction. The demand for Traditional Chinese Medicine (TCM) and Ayurveda have been increasing and there is great potential for complementary medicine development nowadays. However, there are some safety concerns in relation to these products and they hardly ever meet the European Union (EU) requirements for medicines. Moreover, there is no EU-wide legislation governing the regulation of complementary medicine practitioners. Aim. This study aimed to evaluate health risks of the Polish, as part of the European, society associated with the use of TCM and Ayurvedic products. Material and methods. The number of web pages related to TCM and Ayurveda was assessed using popular Internet search engine Google. A questionnaire consisting of 8 close-ended questions was sent to the Polish pharmaceutical and sanitary structures. Chief Sanitary Inspectorate (CSI) in Poland, as well as EU Rapid Alert System for Food and Feed (RASFF) databases, were analysed. Results. There are thousands of web pages offering TCM and Ayurvedic medicines on the Internet. However, only a few such products are registered for the Polish market, thus only a few are supervised. Between 2007 (Jan) and 2018 (Feb) only 0.8% and 0.4% of all food supplement notifications in Poland were related to products from China and India, respectively. Not supervised illegal TCM and Ayurvedic medicines are in 90% adulterated with undeclared substances. Conclusions. TCM and Ayurvedic product irregularities may pose serious health risks to Polish consumers.

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Pallathadka, Laxmi Kirana, Harikumar Pallathadka, and Mairembam Sangita Devi. "A Qualitative Investigation of Customers' Preferences for Ayurvedic Beauty Products over Cosmetic Products." Integrated Journal for Research in Arts and Humanities 2, no. 5 (October 24, 2022): 137–43. http://dx.doi.org/10.55544/ijrah.2.5.22.

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Today, everyone is keen on showing their actual appearance as excellence. Also, they like to defend themselves from wellbeing risks by utilizing different restorative things. The explanation is that many organizations are fabricating both synthetic and ayurvedic-based restorative items. At first, natural items have a low market. Then, at that point, the acknowledgment of natural items is expanding in India and global business sectors. Moreover, this was occurred after understanding the side eﬀects of synthetic-based restorative items. In this unique circumstance, the analysts have chosen to direct the ﬁeld study identifying with customer mindfulness and inclinations towards ayurvedic restorative items in Coimbatore city. To work on the nature of the exploration, the scientists have chosen to think about the mindfulness and inclinations of customers towards ayurvedic and non-ayurvedic restorative items. The measurable devices like the chi-square test and rank examination are utilized to ﬁnd the signiﬁcant relationship between close-to-home elements of respondents and different parts of the items.

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Misra, Richa, Sonali Singh, and Renuka Mahajan. "An Analysis on Consumer Preference of Ayurvedic Products in Indian Market." International Journal of Asian Business and Information Management 11, no. 4 (October 2020): 1–15. http://dx.doi.org/10.4018/ijabim.2020100101.

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With the growing awareness of lifestyle diseases and risk related to chemical-based products, there has been an increasing interest in green/natural products. The purpose of this study is to analyze the recent surge in the growth rate of Ayurved Market and to explore factors that are driving or inhibiting the said pattern. The study will use descriptive statistics and exploratory factor analysis to understand the factor influencing the consumer perception of Ayurvedic products. The study will also investigate the relation between the demographic factors and preference for Ayurvedic products. The study identifies the factors which influence the brand preferences and to know how these factors are further influenced by demographics. The result of the study indicates that the factors of trust and satisfaction have positive and significant impact on the brand preferences, whereas price has negative but insignificant influence on brand preferences. This study is an attempt to understand the role of Ayurved in food science as well as medical science.

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Badekila, Sathyanarayana. "Ayurvedic management for osteoarthritis with special reference to polyherbal Ayurvedic products." European Journal of Integrative Medicine 8 (September 2016): 3. http://dx.doi.org/10.1016/j.eujim.2016.08.009.

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Suresh, Sundari, and C. Vijai. "Global Climate Change and Its Impact on Indian Products: A Study on Patanjali Ayurved Limited." International Review of Business and Economics 1, no. 3 (2018): 158–61. http://dx.doi.org/10.56902/irbe.2018.1.3.33.

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A decade ago Patanjali Ayurveda came with an influential dialogue “no chemicals & swadeshi alternative”. In a very few months, Patanjali has become a prime household name. Today, Patanjali Ayurveda Limited is as one of the main players in the Indian FMCG (Fast Moving Consumer Goods) company, and blindly trusted by the people across the country. Patanjali has now become the most prestigious brand in India and has a turnover of more than 2,000 crore in a very short span of time. Patanjali Ayurveda is offering the entire range of FMCG products such as food, grocery, nutrition, hair care, skin care and dental care at much competitive price than the other brands available in the market. The research “A Study of Brand Strategy and the Demand Inclination of the Patanjali Products in India” will provide the information of sales, marketing and the branding strategy of the Patanjali products. We will discuss the factor responsible for the growth of Patanjali Ayurvedic Limited and the future projects by Patanjali Ayurvedic Limited.

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Gupta, Preeti, Jwala Verma, Chandan Singh, Rajendra Prasad Purvia, and Manoj Adlakha. "Cosmetology: An Ayurvedic Vision." International Research Journal of Ayurveda & Yoga 05, no. 08 (2022): 133–37. http://dx.doi.org/10.47223/irjay.2022.5817.

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Background- Ayurveda is an ancient science of indigenous medicine, which is special in respect that, it is not only a medical science but is an art of living in human beings. There is a great demand of Ayurveda in the field of cosmetology due to its unique concept about beauty and its effective, cheaper and long-lasting beauty therapy without any side effect. Some medicinal plants like- Haridra, Manjistha, Sariva, Chandana, Amalaki, Ghritkumari, Babul, Lavanga, Shikakai, Ritha, Bhringaraj etc. have been prescribed for beautification of skin, hair, etc. Review methods- The studies done in previous years were found using Medline, Pubmed, Google scholar and by manual search. The searches conducted for determining the role of Ayurveda in cosmetology were included in this study. Results- It has been tried to keenly understand the role of Ayurveda in cosmetology from various aspects. The present review deals with the advantages of Ayurveda in Cosmetology, ayurvedic medicines & medicinal plants as cosmetics. Conclusion- After reviewing the classical texts and several articles, it has been concluded that Ayurvedic beauty concepts and products have bright future in cosmetology. The increased demand for the natural product has created new avenues in cosmeceutical market

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Neeraj, PT, and A. Sindhu. "PA02.21. Stability study in ayurvedic products." Ancient Science of Life 32, no. 5 (2013): 66. http://dx.doi.org/10.4103/0257-7941.123887.

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Firke, Pravin, and Anuradha Patil. "PHARMACEUTICAL ANALYSIS OF MANIBHADRA YOGA PREPARED WITH DIFFERENT METHODS." April 2021 9, no. 4 (May 16, 2021): 708–12. http://dx.doi.org/10.46607/iamj0309042021.

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In the present times, awareness regarding preventive healthcare is on the raise, consequently, inclination towards Ayurveda is greater than before. In order to meet the demands for pleasing and agreeable products, there is a need to bring in suitable Ayurvedic products while maintaining their quality and efficacy. Different references for a same product can be seen in various Ayurveda treatises. In Ayurveda, reference of Gudapaka Kalpana (Jaggery confections) was for the first time mentioned in Chakradatta, Arsha Chikitsa1(treatment of piles). The main in- gredient in this formulation is Jaggery. Hence, such formulations have better palatability than any other Ayurvedic dosage form. Manibhadra Yoga2 is one such formulation. The aim of this study was to validate the method of manufacture of Manibhadra Yoga. Hence, three different methods of Gudapaka preparations were adopted in addition to novel methods. The details regarding the same will be discussed during the article. Keywords: - Manibhadra Yoga, Gudapaka, Granules

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V, Mallya Suma, Kamat Madhusudhana, and KN Sunilkumar. "Ayurvedic pharmacopea if constructed as per Ayurvedic principles; An observational outlook." Journal of Ayurvedic and Herbal Medicine 3, no. 2 (June 30, 2017): 95–97. http://dx.doi.org/10.31254/jahm.2017.3209.

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Natural products derived from plant, animal and mineral origin, constitute the materia medica of Ayurveda. Ayurveda, science of life has its own principles and theories in relation to cure of a disease or at maintenance of health. Quality monographs on these natural products constructed based on the principles of Ayurveda, may really serve the purpose in this regard. An observational discussion on facts and future scenario on Ayurveda pharmacopeia has been discussed in this paper.

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Gawande, Shravani, Gulab Chand Pamnani, and Sharad Bhatnagar. "Management of Oral Hygiene through Ayurveda: A Case Study." International Journal of Health Sciences and Research 11, no. 10 (October 20, 2021): 209–13. http://dx.doi.org/10.52403/ijhsr.20211027.

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Ayurveda is the ancient Indian system of health care and longevity. It involves a holistic view of man, his health and illness. Even though dentistry was not a specialised branch of Ayurveda, it is included in Shalakya Tantra. Oral diseases continue to be a major health problem worldwide. Oral health also reflects body health. For prevention and treatment of oral diseases modern medicine has limited success. Ayurveda is good alternate for that and may lead to novel preventive or therapeutic strategies for oral health. This 500 years old system of medicine not only recommends treatment with specific herbs and minerals to cure oral diseases but also recommends some daily use therapeutic procedures for the prevention of and maintenance of oral health. Recently there is grown interest in use of ayurvedic drugs for oral health and proper hygiene. Ayurveda herbs and natural products have been used for their pharmacological applications, wound healing, anti-inflammatory, antimicrobial, antioxidant properties have been proven to be safe and effective for oral disease and hygiene including various therapeutic ayurvedic procedures. Key words: Oral health, Oral diseases, Ayurvedic herbs.

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Arora, Malika, Manpreet Kaur, Parveen Bansal, and Manish Arora. "ATC/DDD Directed Classification of Neural Ayurvedic Medicines." Current Traditional Medicine 5, no. 2 (September 23, 2019): 147–58. http://dx.doi.org/10.2174/2215083804666181002093557.

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Introduction: People have been using herbs for health care since Vedic times. Due to resurgence of ayurveda, utilization and consumption of herbal medicines is tremendously increasing leading to a significant percentage of the pharmaceutical market. The huge commercial benefits of herbal products are capturing the interest of pharmaceutical companies worldwide. Hence the safety and quality of medicinal plant materials and finished herbal medicinal products have become a major concern for health authorities, pharmaceutical industries as well as to the public. Presently, plenty of clinical trials are being conducted on herbal medicines; however, absence of harmonized classification has led to various confusions. The most important concern is the disputed identity of ayurvedic formulations sold under different brand names in different regions of the country and world. Recently, allopathic medicines have been classified by WHO on the basis of ATC/DDD (Anatomical- Therapeutic-Chemical/Daily Defined Dose) pattern of classification. The absence of such type of classification for ayurvedic products creates a situation of non recognition of these products in the international market. Hence there is a need to develop a classification system that is on the lines of ATC/DDD so that particular herb may qualify a product to be recognised under one name all over the world. Materials and Methods: Keeping in view the above scenario, a classification system is being proposed for ayurvedic products. The ayurvedic formulations and their site of action have been searched from various Ayurvedic texts. Internet sources such as Pubmed, Google Scholar, JSTOR etc. Results: The major reason for adopting similar classification for herbal medicines is that ayurvedic texts given by various scholars are published in Sanskrit or in the local/regional languages which make it difficult for the researchers to access, understand and interpret the knowledge shared. Conclusion: It is utmost important to generate such classification for herbal medicines as it will generate a classification data which can further be exploited for safety, efficacy as well as quality control purposes. Moreover, innovative classification will be helpful to provide standardized as well as a uniform way to classify the various herbal drugs and to generate new avenues for further ayurvedic research with more degree of precision. The classification will enable a product to be known under one banner/name at international level. Since the market is flooded with formulations related with neural disorders, hence herbal products used in neural disorders have been taken in the first phase.

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K B, Nalina, Aruna Adarsh, and Abhilash Puttabuddhi. "Consumer Awareness for Ayurvedic Skin Care Products." International Research Journal on Advanced Science Hub 5, no. 08 (August 28, 2023): 257–68. http://dx.doi.org/10.47392/irjash.2023.052.

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Bhutani, Kamlesh Kumar, Rahul Birari, and Kausik Kapat. "Potential Anti-obesity and Lipid Lowering Natural Products: A Review." Natural Product Communications 2, no. 3 (March 2007): 1934578X0700200. http://dx.doi.org/10.1177/1934578x0700200316.

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Obesity has reached epidemic proportions globally, with more than 1 billion adults overweight - at least 300 million of them clinically obese. In Ayurveda, obesity is called ‘medoroga’. The detailed features and treatments of the disease have been described in an old Ayurvedic text, Charak and Sushrut Samhita. There are some native plants that are commonly used for the treatment of obesity in Ayurveda. Unfortunately, only few medications are available in the market, with side effects and unacceptable efficacy. With the current view that botanical drugs can be developed faster and more cheaply than conventional single entity pharmaceuticals, the review mainly focuses on the rationality of their use with appropriate literature data support.

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Wagle, Sudip. "Determinant Variables Of Consumers’ Preference Towards Patanjali Products." Journal of Balkumari College 11, no. 1 (December 31, 2022): 39–49. http://dx.doi.org/10.3126/jbkc.v11i1.53022.

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Patanjali Ayurveda is maker of ayurvedic consumer product and is one of the fastest growing consumer company. Consumers of Twenty-first Century are much more health conscious and are always inclined to maintain quality of life. So, people are moving towards herbal and ayurvedic products. In order to purchase a product, consumer will go through a process of buying behavior. The purchase decision of consumer is mostly affected by the quality, price, packaging, advertisement, brand image and benefits offered by the brand. This study elucidate about the consumer’s preferences towards Patanjali products within Bharatpur Metropolitian city. Descriptive and casual comparative research design were used and the collected primary data via well-structured google form questionnaire were analyzed using both descriptive and inferential analysis. The major finding of this study shows brand image is the main reason that induces consumers to buy Patanjali products and it also reveals the level of satisfaction of consumers towards Patanjali products. Likewise, results reveals that the impact of quality, brand image, packaging and availability of products on consumers’ preference towards Patanjali products is found positive with significant whereas the impact of price on consumers’ preference towards Patanjali products is only positive with insignificant. Similarly, the influence of advertisement and offers on consumers’ preference towards Patanjali products is found negative but that is also insignificant.

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Misra, Richa, Sonali Singh, and Deepak Singh. "Analysing the Role of Consumer Ethnocentrism and Social Responsibility in the Preference of Ayurvedic Products." Management and Labour Studies 43, no. 4 (September 26, 2018): 263–76. http://dx.doi.org/10.1177/0258042x18797752.

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Ayurvedic indigenous products have grown significantly in the Indian market and seized a large consumer base within a short span of time. There has been a growing sensitivity among consumers in India that the use of Ayurvedic products in routine lifestyle including food products, cosmetics and household activities leads to a healthier life. The present study attempts to understand the perception of consumer for indigenous Ayurvedic products. The study also attempts to identify the underlying factors that influence the purchasing behaviour of consumers. In total, 151 respondents from Delhi-NCR, India, participated in the study. The study reveals that there is a significant influence of brand price, ethnocentrism and social responsibility on the preference of food products. Moderating role of social responsibility and consumer ethnocentrism on brand preference has also been studied. The present article reflects how a pre-launch perception, concern for health and breaking the traditional prototype can influence the perception of consumers. The multi-pronged approach by the government, marketers and other social institutions could break open a huge domestic and global market for Ayurvedic products.

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Kumar, Syal, Gustav J. Dobos, and Thomas Rampp. "The Significance of Ayurvedic Medicinal Plants." Journal of Evidence-Based Complementary & Alternative Medicine 22, no. 3 (October 5, 2016): 494–501. http://dx.doi.org/10.1177/2156587216671392.

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Traditional Indian medicine (ayurveda) is becoming increasingly popular, with many chronic conditions responding to it well. Most patients begin to take conventional medications as soon as their diagnoses are made, so ayurvedic treatments are usually undergone alongside and/or after conventional medical approaches. A detailed knowledge of the action of food, spices, and medicinal plants is needed in order to understand their potential influence fully. While societal use of ayurvedic plants and Indian spices is commonplace, without ill effect, the use of more concentrated products made from single plants, often in the form of teas or tablets, is of more concern. The mechanisms by which polyherbal drugs and their extracts act differ in many respects from the actions of single substances or synthetic drugs. Despite the fact that ayurvedic medicines are based on natural herbal materials, their safety depends on their method of administration, taking into account individuals’ needs and their specific disease conditions.

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Kafle, Gandhiv, Indira Bhattarai (Sharma), Arjun Kumar Shrestha, and Mohan Siwakoti. "Consumers Caring Health with End Products (Ayurvedic Medicines) Containing Neopicrorhiza scrophulariiflora in Nepal." International Journal of Ayurvedic Medicine 9, no. 2 (July 2, 2018): 123–32. http://dx.doi.org/10.47552/ijam.v9i2.1087.

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Neopicrorhiza scrophulariiflora (Pennell) D. Y. Hong is an endangered herbaceous medicinal plant found in subalpine and alpine zone of eastern Himalayas comprising Sikkim, Nepal, Bhutan and China. Rhizomes of Neopicrorhiza scrophulariiflora (hereinafter referred to as Neopicrorhiza) have medicinal properties and are highly traded in Nepal, India and China. Information on driving factors for demand of Neopicrorhiza from consumer perspective is unknown, knowledge of which is important because it can allow insights into future demand and sustainability of future trade. In this context, a survey was conducted among purchasers and consumers (patients) of end products (Ayurvedic medicines) containing Neopicrorhiza (n=513) in five different cities of Nepal from March to July 2017 using structured questionnaire to explore characteristics of consumers and consumption of end products of Neopicrorhiza. The utilization of Ayurvedic medicines containing Neopicrorhiza for treatment of health disorders of human is prevalent in Nepal. Men and women patients of diverse ages and with different socio-economic profiles were found to consume Ayurvedic medicines containing Neopicrorhiza to treat health disorders associated with different organ systems of body. The patients receiving Ayurvedic medicines containing Neopicrorhiza were children, adults and elders ranging from 1 to 98 years old (av. 37.6 years). Employed and unemployed, educated and illiterate consumers were found to consume Ayurvedic medicines containing Neopicrorhiza to treat their health disorders in Nepal. Patients receiving those medicines were from households having diverse annual cash income levels. The purchase and consumption of Ayurvedic medicine containing Neopicrorhiza was most often guided by a doctor’s prescription. Most of the respondents believed that the prices of those Ayurvedic medicines were fairer than other types of medicines. Similar studies are recommended in other countries like India and China where the Neopicrorhiza is exported from Nepal.

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Kunal, Kamthe, Kohli Pooja, and Wankhede Tushar. "EVALUATION OF ANALGESIC EFFECT OF TAB TRAILOKYA VIJAYA VATI IN POST-OPERATIVE PAIN IN KSHARKARMA PATIENTS: AN OBSERVATIONAL STUDY." International Journal of Research in Ayurveda and Pharmacy 12, no. 6 (January 7, 2022): 37–41. http://dx.doi.org/10.7897/2277-4343.1206167.

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Despite the advances in technology and robotics, the basics of surgical management are not changed drastically. The science of life, Ayurveda has extensive knowledge of surgeries, including complicated procedures mentioned in the classical texts. However, with time, the ability of anaesthetics and analgesic agents has been lost. This resulted in the lagging of Ayurvedic Surgical wisdom and the rise of modern analgesics and anaesthetics in the market. These current products have potential side effects, and hence a safer and better alternative to these products can boost Ayurveda Surgery worldwide. Trailokya Vijaya Vati (TVV) is one such Ayurvedic formulation that is explained for its potent analgesic activity. The present study was conducted to evaluate the safety and efficacy of TVV in post-operative pain management in patients undergoing anorectal procedures. The observational trial suggested a reduction in time to sleep (p < 0.05), less incidence of insomnia and undisturbed sleep in the treatment group than the control. The formulation was also well tolerated with no or minimal requirement of rescue analgesics. The efficacy observed in the study suggests the formulation can be explored further on a larger population with a diverse activity profile.

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Shah, Bijendra, BD Patel, Sahara Shrestha, Shiv Mangal Prasad, and Raj Kishor Shah. ""Current status and prospects of Ayurveda nutraceuticals in Kathmandu, Nepal”." Healer 2, no. 1 (February 3, 2021): 8–16. http://dx.doi.org/10.51649/healer.55.

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Holistic considerations and personalized dietary planning constitute the basic features of the Ayurvedic concept of nutrition, which will provide optimal health and disease prevention. Nutraceuticals is a connecting link where both the system of medicine should shake their hand with enduring hardcore research and mutual acceptance of both the systems. Nutraceuticals are all about the nutritional fulfilment of the body requirement. There are many reasons for nutritional deficiencies which lead to ailments and degenerative processes. Nutraceutical products provide nutritional supplement which alleviate the symptoms and prevent from further degeneration. Methods: A cross-sectional study was planned to collect information regarding Ayurveda nutraceuticals available in the market of Kathmandu Valley. The electronic databases like Google scholar, Cochrane library, Pubmed, Scopus, Web science, Science direct, Research gate etc. were searched for published articles. Libraries of universities or departments of different ministries and websites and publications of different departments of government of Nepal, ancient/Ayurvedic literatures were searched for relevant literature. Scope: This work may be considered as a potential source for generating data on the current status of Ayurvedic nutraceuticals in Nepal. Some recommendations have also been put forward to strengthen the field of Ayurvedic nutraceuticals in Nepal.

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&NA;. "Health Canada warns against using unapproved Ayurvedic products." Reactions Weekly &NA;, no. 1107 (June 2006): 2. http://dx.doi.org/10.2165/00128415-200611070-00003.

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Saper, Robert B. "Heavy Metal Content of Ayurvedic Herbal Medicine Products." JAMA 292, no. 23 (December 15, 2004): 2868. http://dx.doi.org/10.1001/jama.292.23.2868.

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MAURYA, PRABHA SHANKAR, MOHD JAVED NAIM, RAJIB K. SINGH, JAINUL BASHAR, and RADHE SHYAM. "TULSI: A MIRACLE HERB USED IN THE TREATMENT OF MANY ILLNESSES: A REVIEW." Current Research in Pharmaceutical Sciences 11, no. 3 (October 8, 2021): 72–85. http://dx.doi.org/10.24092/crps.2021.110301.

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Tulsi, the famous "unmatched" plant of India, is one of the most popular and beneficial of the numerous therapeutic and health-promoting herbs. Ayurvedic and Unani systems Medicinal natural products are increasingly being investigated in clinical trials for superior pharmacological responses and lack of side effects compared to symptomatic agents. Ocimum sanctum, often referred to as "Holy Basil" or "Tulsi," is known in the traditional Ayurvedic literature for its use in the treatment of many illnesses. The active ingredients obtained from plants, and their biological function in disease prevention have stimulated people's curiosity. This overview includes the nomenclature of plant vesicles, their components, and their use in the treatment of diseases. KEYWORDS: Illness, Ayurveda, Diseases, Treat, Tulsi, Natural product, Plant

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M.Patil, Rupali, Sadhna N. Deshmukh, and Deepali Agrawal. "STUDY OF PHYSIOLOGICAL OF SNAN AND ITS APPLIED ASPECT –A REVIEW." International Ayurvedic Medical Journal 11, no. 6 (June 21, 2023): 1424–29. http://dx.doi.org/10.46607/iamj3511062023.

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Ayurveda is an ancient science of life or longevity based on Indian philosophy. The main goal of which is to maintain health and cure the diseases. To achieve these goals, Ayurveda described swastha chatushka which includes Dinacharya, Rutucharya, Rules for taking aahar, Importance of natural urges. In dinacharya, they described daily routine activities in detail. These daily routine regimens have good physiological effects on the appropriate functioning of the body system thereby maintaining a normal equilibrium of three doshas i.e., Vata, Pitta and Kapha, Sapta Dhatus (seven tissues), Mala (waste products of the body), and the Agni (power of digestion). The ayurvedic daily routine includes Snana (bath) every day in the morning after Abhyanga, Vyayama, Mardana, and Udvartana. Its daily and sensible use has a prime role in maintaining health. But still, its importance and practical utility are not fully recognized. Hence efforts are made to explain Snana in detail as described in Ayurvedic literature.

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Indukumar, Neethu, and G. Jai. "A COMPARATIVE STUDY OF KALYANAKA KSHARA PREPARED BY PUTA METHOD AND FURNACE METHOD TO ASSESS ITS PHYSICOCHEMICAL PROPERTIES." International Journal of Research in Ayurveda and Pharmacy 12, no. 1 (March 2, 2021): 53–58. http://dx.doi.org/10.7897/2277-4343.120113.

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Ayurveda, the science of life is as old as the Vedic age and now a days Ayurvedic medicines are becoming popular day by day all across the world. The Ayurvedic therapeutics are mainly based on various kinds of dosage forms. Panchavidha kashaya kalpana is the basic form and many formulations are developed over time having long shelf life, stability, strong action etc. Kshara kalpana is the alkaline substance obtained from the ash of plants, minerals and animal products and has been widely used due to its minimal dose and potential action. Kalyanaka Kshara is a widely used formulation mentioned in our classics which is prepared by Antardhooma vidhi. In the present study Kalyanaka Kshara has been prepared using puta method as well as using muffle furnace. Physicochemical characterization of both the samples were done.

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Pasricha, Diksha, and Kokil Jain. "Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products." Indian Journal of Marketing 49, no. 9 (September 30, 2019): 7. http://dx.doi.org/10.17010/ijom/2019/v49/i9/146937.

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Frolova, N. E., O. A. Poleva, D. Yu Tsykalo, V. M. Vynogradov, P. V. Demchuk, and P. S. Bilenkyi. "OPPORTUNITIES TO EXPAND AYURVEDIC PRODUCTS WITH NATURAL PLANT SOURCES." Scientific notes of Taurida National V.I. Vernadsky University. Series: Technical Sciences, no. 1 (2023): 242–47. http://dx.doi.org/10.32782/2663-5941/2023.1/37.

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Sahu, Geetanjali. "HAIR REJUVENATION THROUGH AYURVEDA: A REVIEW." International Journal of Research in Ayurveda and Pharmacy 14, no. 4 (August 31, 2023): 95–98. http://dx.doi.org/10.7897/2277-4343.1404121.

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Ayurveda is the science which places more emphasis on the prevention of disease and maintenance of health rather than simply treating it. This is achieved by following a strict pathya-apathya. Nowadays, the most common factors inducing hair fall include stress, major illnesses, medication use, depression, family history, autoimmune disease, hormonal imbalance, nutritional deficiencies, etc. Approximately 50% of Indians are losing hair faster than ever, and the current beauty industry has destroyed hair quality with poor-quality hair products. As hair fall is a complex problem, Ayurveda believes it’s the effect of internal imbalances. Ayurveda has shown promising results in preventing hair fall and regrowth through herbal products and lifestyle modification. It has been observed that many herbs and their extracts have proven good results in such cases. For this article, we have compiled and critically analyzed the ayurvedic concept of nidana and chikitsa mentioned in different classics for this alarming condition.

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Panesar, Gulsheen, and Anupam Sharma. "Moorva – a Drug of Controversial Identity: Review." Journal of Pharmaceutical Technology, Research and Management 10, no. 1 (May 7, 2022): 3–11. http://dx.doi.org/10.15415/jptrm.2022.101002.

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Introduction: Over the past few years, there has been a huge surge of interest towards Ayurvedic system of medicine, and it has become a subject of intensive research for various aspects. However, variation in the languages and prevalence of folklore medicines has led to confusion in the true identity of different plants having similar name. Moreover, the description of a plant in the ancient literature is found in verses, having ample use of synonyms. These synonyms have caused controversy in the identification of plants and, hence, the correct source of the plant could be misleading. Background: Since herbal products are generally prepared using extracts of plants known for particular activity, the controversial source sometimes may lead to preparation of inefficacious medicines. Review Results: Substantial efforts are being made to standardize the Ayurvedic crude drugs as well as finished Ayurvedic medicines. However, these initiatives imperatively need establishing correct identity of the plant drug. Moorva is an important controversial drug in Ayurveda. Its roots are used for thetreatment of various disorders. Five different plants are considered as Moorva throughout India. Only preliminary pharmacognostic reports are available on these five species. Conclusion: The present review aims at differentiating these five sources of Moorva roots, i.e., C. fragrans, H. isora, M. arenaria, S. roxburghiana and Marsdeniatenacissima

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Raut, Ashwinikumar, Girish Tillu, and D. B. Vaidya. "Reverse Pharmacology Effectuated by Studies of Ayurvedic Products for Arthritis." Current Science 111, no. 2 (July 25, 2016): 337. http://dx.doi.org/10.18520/cs/v111/i2/337-342.

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Narayana, D. B. A. "Evidence for ayurvedic products' efficacy: The devil is in details." Ancient Science of Life 35, no. 4 (2016): 193. http://dx.doi.org/10.4103/0257-7941.188176.

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Sébastia, Brigitte. "Preserving Identity or Promoting Safety? The Issue of Mercury in Siddha Medicine: A Brake on the Crossing of Frontiers." Asiatische Studien - Études Asiatiques 69, no. 4 (December 1, 2015): 933–69. http://dx.doi.org/10.1515/asia-2015-1043.

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Abstract Since the publication of a sanitary alert on the toxicity of ayurvedic products by Robert B. Saper and colleagues in the Journal of the American Medical Association (JAMA) in 2004, the image of ayurveda as a safe alternative or complement to biomedicine has sharply deteriorated in North America and Europe. In reaction, some western countries have forbidden the import of the herbal products denounced by Saper and colleagues’ warning, and the Government of India has taken measures to implement its rules on their production to ensure the full safety of the products intended for both export and national markets. This seriously hinders the export of siddha remedies as they may contain metals, mercury being one of their iconic ingredients. It has also created problems for their production, as the companies that manufacture siddha products are, in general, less developed than their ayurvedic counterparts. I will discuss this event and its impact on regulations in Europe, the United States and Canada and in India in the first part of this chapter. In the second part, I will explore the ideological and spiritual position of siddha medicine and its relation to iatrochemistry in order to comprehend why it has the reputation of a metal- and mineral-based medicine, and in particular, a mercury-based medicine. The third part, based on research conducted in 2007 on private and governmental siddha firms and the traditional siddha milieu throughout Tamil Nadu, will focus on the production of siddha medicaments and their marketing, as well as on the diverse means by which they cross frontiers for consumption abroad.

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Liu, Jie, Feng Zhang, Velagapudi Ravikanth, Olumayokun A. Olajide, Cen Li, and Li-Xin Wei. "Chemical Compositions of Metals in Bhasmas and Tibetan Zuotai Are a Major Determinant of Their Therapeutic Effects and Toxicity." Evidence-Based Complementary and Alternative Medicine 2019 (January 10, 2019): 1–13. http://dx.doi.org/10.1155/2019/1697804.

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Minerals are alchemically processed as Bhasmas in Ayurvedic medicines or as Zuotai in Tibetan medicines. Ayurveda is a knowledge system of longevity and considers the mineral elixir made from “nature” capable of giving humans perpetual life. Herbo-metallic preparations have a long history in the treatment of various diseases in India, China, and around the world. Their disposition, pharmacology, efficacy, and safety require scientific evaluation. This review discusses the Bhasmas in Ayurvedic medicines and Zuotai in Tibetan medicines for their occurrence, bioaccessibility, therapeutic use, pharmacology, toxicity, and research perspectives. A literature search on Mineral, Bhasma, Ayurvedic medicine, Zuotai, Tibetan medicine, and Metals/metalloids from PubMed, Google and other sources was carried out, and the relevant papers on their traditional use, pharmacology, and toxicity were selected and analyzed. Minerals are processed to form Bhasma or Zuotai to alter their physiochemical properties distinguishing them from environmental metals. The metals found in Ayurveda are mainly from the intentional addition in the form of Bhasma or Zuotai. Bhasma and Zuotai are often used in combination with other herbals and/or animal-based products as mixtures. The advanced technologies are now utilized to characterize herbo-metallic preparations as Quality Assurance/Quality Control. The bioaccessibility, absorption, distribution, metabolism, and elimination of herbo-metallic preparations are different from environmental metals. The pharmacological basis of Bhasma in Ayurveda and Zuotai in Tibetan medicines and their interactions with drugs require scientific research. Although the toxic potentials of Bhasma and Zuotai differ from environmental metals, the metal poisoning case reports, especially lead (Pb), mercury (Hg), and arsenic (As) from inappropriate use of traditional medicines, are increasing, and pharmacovigilance is desired. In risk assessment, chemical forms of metals in Bhasma and Zuotai should be considered for their disposition, efficacy, and toxicity.

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Paudyal, Buddhi, Astha Thapa, Keshav Raj Sigdel, Sudeep Adhikari, and Buddha Basnyat. "Ayurvedic medicine- Not always a safe bet." Wellcome Open Research 4 (February 6, 2019): 23. http://dx.doi.org/10.12688/wellcomeopenres.15096.1.

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Ayurvedic medicine, a traditional system of medicine practiced in the Indian subcontinent is considered to be devoid of adverse effects. We report three cases which highlight the possibility of adverse events with the use of ayurvedic products. A 35 years old woman with hepatitis took ayurvedic powders and had her liver injury worsen, possibly due to alkaloids, and developed nephrotic syndrome, possibly due to gold salt. A 57 years old hypertensive man was taking ayurvedic medicine containing reserpine which had long been withdrawn from the allopathic system of medicine due to wide range of side effects. A 47 years old woman with rheumatoid arthritis was taking an unknown tablet containing a steroid as an adulterant for 2 years and developed side effects typical of steroid excess. We like to highlight the fact that ayurvedic medicines do have propensity to cause adverse effects due to adulterations or inherent constituents like alkaloids, and hence are not completely safe.

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Paudyal, Buddhi, Astha Thapa, Keshav Raj Sigdel, Sudeep Adhikari, and Buddha Basnyat. "Adverse events with ayurvedic medicines- possible adulteration and some inherent toxicities." Wellcome Open Research 4 (November 1, 2019): 23. http://dx.doi.org/10.12688/wellcomeopenres.15096.3.

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Ayurvedic medicine, a traditional system of medicine practiced in the Indian subcontinent is considered to be devoid of adverse events. We report three cases which highlight the possibility of adverse events related with the use of ayurvedic products. A 35 year old woman with hepatitis took ayurvedic powder medicine and swarnabhasma (gold salt) and had her liver injury worsened, possibly due to alkaloids, and developed nephrotic syndrome, possibly due to gold salt. A 57 year old hypertensive man was taking ayurvedic medicine containing reserpine which had long been withdrawn from the allopathic system of medicine due to wide range of side effects. A 47 year old woman with rheumatoid arthritis was taking an unknown tablet containing steroid as an adulterant for 2 years and developed side effects typical of steroid excess. We would like to highlight the fact that ayurvedic medicines do have propensity to cause adverse events due to adulteration or inherent constituents like alkaloids, and hence may not always be completely safe.

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Patil, S. V., S. S. Patil, N. R. Inamdar, V. A. Mahajan, and A. M. Belekar. "FORMULATION AND STANDARDIZATION OF AVALEHA PREPARATION FROM BENINCASA HISPIDA." INDIAN DRUGS 55, no. 06 (June 28, 2018): 69–72. http://dx.doi.org/10.53879/id.55.06.11077.

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Standardization of Ayurvedic formulation is essential in order to assess the quality of drugs. Avaleha is “a semisolid preparation which is prepared by reboiling of decoction etc., till it solidifies and attains signs of proper cooking and consistency. The present study deals with standardization of Avaleha from Benincasa hispida , known to be effective in caugh and chronic respiratory diseases. Avaleha formulation was prepared by reported traditional method of Ayurveda. Formulation was standardized by modern scientific quality control procedure for the finished products. Standardization of Avaleha was achieved by organoleptic study and by studing physicochemical parameters such as pH, TLC, Loss on drying, Extractive values, ash value, total reducing sugars and stability study. The results showed that the physicochemical parameters were well within the standard limits and the values could be used to establish and formulate procedures for standardization and quality controll of these ayurvedic formulations. The study revealed that the standardization parameters could be used at commercial level for such formulations. Also comparison with the marketed formulation with satisfactory evaluation parameters justifies the stability of the method.

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Paudyal, Buddhi, Astha Thapa, Keshav Raj Sigdel, Sudeep Adhikari, and Buddha Basnyat. "Adverse events with ayurvedic medicines- possible adulteration and some inherent toxicities." Wellcome Open Research 4 (August 1, 2019): 23. http://dx.doi.org/10.12688/wellcomeopenres.15096.2.

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Ayurvedic medicine, a traditional system of medicine practiced in the Indian subcontinent is considered to be devoid of adverse effects. We report three cases which highlight the possibility of adverse events related with the use ofwith the use of ayurvedic products. A 35 years old woman with hepatitis took ayurvedic powder medicine and with swarnabhasma (gold salt)s and had her liver injury worsened, possibly due to alkaloids, and developed nephrotic syndrome, possibly due to and gold salt. A 57 years old hypertensive man was taking ayurvedic medicine containing reserpine which had long been withdrawn from the allopathic system of medicine due to wide range of side effects. A 47 years old woman with rheumatoid arthritis was taking an unknown tablet containing a steroid as an adulterant for 2 years and developed side effects typical of steroid excess. We like to highlight the fact that ayurvedic medicines do have propensity to may cause adverse effects due to adulterations or inherent constituents like alkaloids, and hence are may not always be completely safe.

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Jitendra B. Pawar and Gopal B. Sharma. "An Ayurveda approach of Skin Care w.s.r. to Deha Prakriti (Body Constitution) : A Review Study." Journal of Ayurveda and Integrated Medical Sciences 8, no. 4 (May 25, 2023): 111–15. http://dx.doi.org/10.21760/jaims.8.4.19.

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Prakriti (Body Constitution) is an important concept of Ayurveda which is decided at the time of birth. It shows differences in physical, physiological and psychological characteristics of an individual. Variation in skin characteristics is found as per Prakriti. In day-to-day lifestyle due to unwholesome and unhealthy food habits along with sedentary and stressful lifestyle result in various skin problems. Ayurveda has explained various skin regimens according to Deh Prakriti like Hetu, Nidan Parivarjan, Ahara, Vihara, Lepa, Snehan, Utsadan, Udvartan etc. For healthy skin. As we know in contemporary science there are various cosmetic products but does not have as productive result as we want so far, for the sake of society benefits. This article shows Ayurvedic approach towards skin care.

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Frolova, Nataliia, Nataliia Yushchenko, Viktoriya Sliusarenko, Maxym Avramenko, Andrey Luka, and Anton Piatyhorets. "Development of technology of ayurvedic culinary products with natural plant components." Technology audit and production reserves 6, no. 3(44) (May 31, 2018): 48–54. http://dx.doi.org/10.15587/2312-8372.2018.152736.

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Chopra, Prateek, and Belur O. Baxi. "A STUDY ON CONSUMER BEHAVIOR TOWARDS AYURVEDIC PRODUCTS IN AHMEDABAD CITY." Medico Research Chronicles 6, no. 3 (June 30, 2019): 180. http://dx.doi.org/10.26838/medrech.2019.6.3.497.

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Teschke, Rolf, and Ruediger Bahre. "Severe hepatotoxicity by Indian Ayurvedic herbal products: A structured causality assessment." Annals of Hepatology 8, no. 3 (July 2009): 258–66. http://dx.doi.org/10.1016/s1665-2681(19)31777-6.

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Dutta, Pratima, and Bhaskar Chaurasia. "Microscopic Characterization and Analysis of Ayurvedic Herbal Products Using Light Microscopy." International Journal of Ayurvedic Medicine 13, no. 4 (January 7, 2023): 859–66. http://dx.doi.org/10.47552/ijam.v13i4.2874.

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Objective: Today sophisticated modern research tools for assessment of the plant drugs are achievable but microscopic method is still one of the ingenious and procurable methods to start for substantiate the correct recognition of the source material. Powder microscopy helps to find out the impurities and also helps in quality assessment of the drug. To standardize and evaluate the readymade as well as homemade herbal powder and thus provides means for assessing the authenticity and morality of herbal drugs. Materials and Methods: Microscopic detailed examination of herbal plant parts such as G. glabra, P. emblica, P. nigrum, P. longum was established with different reagents such as acetic acid, iodine, sulphuric acid and hydrochloric acid followed by observation of slide under LEICA Software Capture and Display Software and photographs of each slide was captured for evaluation of the drug. Observation and Results: Microscopic assessment of the homemade and readymade herbal parts of G.glabra and P.emblica shows original cellular structures while unidentified cellular structure were observed in readymade powder of P. longum which perhaps the growth of fungal mycelium and leaf part were observed in P. longum, thus Microscopy method permits more detailed examination of a drug and it can be used to identify the organized drugs by their known histological characters. Conclusion: Powder microscopic evaluation of herbal powder is one of the simplest and authenticated methods for the proper identification of the drug. It helps in purity assessment of the readymade herbal powder. Microscopic study and physiochemical standards can be useful to substantiate and authenticate the drug.

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MAHAJAN, P. J., K. S. RAGHUWANSHI, S.G. BORKAR, and N.A. KADAM. "IN VITRO EVALUATION OF AYURVEDIC DRUGS AGAINST PATHOGEN ALTERNARIA SOLANI CAUSING LEAF SPOT DISEASES IN TOMATO." Asian Journal of Microbiology, Biotechnology & Environmental Sciences 24, no. 04 (2022): 703–6. http://dx.doi.org/10.53550/ajmbes.2022.v24i04.014.

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Man is dependent on plants for almost every need and requirement. Hence, destruction of crop plants due to infection by fungal pathogens has always been an area of prime concern. The use of synthetic fungicides for disease management is harmful for human and animal health as well as soil. They enter the food chain and cause several deleterious effects on biosphere, contributing to significant declines in populations of beneficial soil organisms, soil acidification and compaction, thatch accumulation, and diminished resistance to diseases. Natural plant products are important sources of new agrochemicals for the control of plant diseases. Therefore, the in vitro evaluation of Ayurvedic drugs against Alternaria solani was carried out at M.P.K.V, Rahuri. Total 29 different Ayurvedic drugs were evaluated at 2%, 5% and 10% concentration by Poison food technique against these pathogens. Among the 29 different ayurvedic drugs, seven Ayurvedic drugs viz., Abhayarishta, Mahamanjishtadi kwath, Vidangasav, Kutajarishta, Bhunimbadi kadha, Amrutarishta and Medari were found 100 % effective at 10 % concentration against Alternaria solani.

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Ajay Tupe, Nilambari, and Kalpana Dhomse. "AN AYURVEDIC APPROACH IN THE MANAGEMENT OF URTICARIA (SHEETPITTA): A CASE STUDY." October 2023 11, no. 10 (October 16, 2023): 2627–34. http://dx.doi.org/10.46607/iamj3811102023.

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Purpose: Urticaria is a vascular reaction of the skin characterised by sudden, short-lived itchy wheals which may be pale or pink in the centre, surrounded by red flare. Urticaria is a type 1 hypersensitivity reaction which is caused be-cause of exposure to allergence. Epidemologically urticaria is increasing now days due to industrialization, pol-lution, increased use of various skin products, changes in lifestyle. Sign and symptoms of urticaria resembles with ‘Sheetpitta’ one of the vyadhi described by our acharyas caused by ‘Asatmya ahara and vihara’ results in vitiation of kapha and vata.our ancient acharyas has mentioned shamna and shodhana kriya as well as various Classical formulations for sheetpitta. Ayurvedic managemrent helps to cure urticaria by restoring equilibrium of tridosha and sapta dhatus, restores healthy skin. The present paper intends to highlight the ayurvedic manage-ment in reducing sign-symptoms and recurrence of the disease. Method: The present case study is on 28yr old male who is having complaint of on and off eruption of reddish, smooth slightly elevated wheals on trunk and upper extrimities associated with localized itching and burning sensation. He was clinically diagnosed as sheetpitta or urticaria.The patient was treated with Panchakarma chikitsa includ-ing vaman karma followed by virechan karma and some Ayurvediac shaman drugs. The patient was also advised some lifestyle and dietary adoptions. Results: The follow up was done for three months during which the patient had only one episode of rashes and itching. The patient got moderate relief in all the symptoms with appreciable changes. Conclusion: Urticaria can be successfully treated with an ayurvedic line of treatment and changes in daily lifestyle habits and diet.

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Agarwal, Varun, and Sweta Agrawalla. "Patanjali’s marketing mix: the monk’s new Ferrari." Emerald Emerging Markets Case Studies 7, no. 4 (October 20, 2017): 1–30. http://dx.doi.org/10.1108/eemcs-06-2016-0123.

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Subject area Marketing Management, Product & Brand Management, Entrepreneurship. Study level/applicability This case can be taught effectively to MBA/BBA students as part of Marketing Management, Product & Brand Management, Entrepreneurship. Case overview The case talks about the marketing mix strategy of India’s fastest growing fast moving consumer goods (FMCGs) brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years, leaving major FMCG companies insomniac. Patanjali Ayurved Limited riding on Baba Ramdev’s brand equity positioned itself as an authentic Ayurved brand with ancient Indian roots. Patanjali’s product line ranges from healthcare, personal care, home care, to food and more. Patanjali’s products were priced 10-40 per cent lower than that of its competitors. Run by franchisees, Patanjali had a three-tier distribution system. These included Patanjali Chikitsalayas which were franchise dispensaries and clinics along with doctors, Patanjali Arogya Kendra which were health and wellness centres and Swadeshi Kendra, non-medicine outlets. The company has 15,000 exclusive outlets across India and plans to grow to 1,00,000 exclusive outlets by 2020. Patanjali amazed the world by achieving phenomenal success without spending much on advertising in its nascent stage. Recently Patanjali adopted the multinational corporation (MNC) style of advertising by hiring two top advertising agencies McCann and DDB Mudra to prepare the company for the next phase of growth. Patanjali diversified into various segments of the market, ranging from FMCG products, Ayurvedic medicines, Ayurvedic hospitals and a medical college. Patanjali plans to enter various categories of products including the beauty products segment to compete with major MNCs, the baby care segment to compete with Johnson & Johnson, and the sports segment to compete with Nike and Adidas. Patanjali as a brand has a strong positioning in the minds of consumers as a natural and Ayurvedic brand. Will Patanjali’s foray into so many diversified segments lead to a brand extension trap and confused positioning? Because Patanjali as a brand, solely rides on Baba Ramdev’s image, if Baba Ramdev ever finds himself at the centre of a controversy, will Patanjali’s brand equity take a hit? Will it affect the brand Patanjali? Even if Baba Ramdev does not get into any controversy, what will happen to the brand Patanjali when Baba Ramdev is no more? Who should be the next face of Patanjali? Can the brand survive without a face? Expected learning outcomes The case is designed to enable students to understand the following key learning points: The concept of marketing mix. Product mix, Promotion mix branding (especially “Person as a Brand”), customer-based brand equity (CBBE) model or brand resonance pyramid. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing.

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Kumar Singh, Krishna. "NATURAL PRODUCTS: USED AS TRADITIONAL MEDICINE." International Journal of Advanced Research 11, no. 06 (June 30, 2023): 1130–37. http://dx.doi.org/10.21474/ijar01/17173.

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Plants have provided man with all his needs in terms of shelter, clothing, food, flavours and fragrances as not the least, medicines. Plants have formed the basis of sophisticated traditional medicine systems among which are Ayurvedic, Unani, Chinese amongst others. These systems of medicine have given rise to some important drugs still in use today. The search for new molecules, nowadays, has taken a slightly different route where the science of ethnobotany and ethnopharmacognosy are being used as guide to lead the chemist towards different sources and classes of compounds. It is in this context that the flora of the tropics by virtue of its diversity has a significant role to play in being able to provide new leads.

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Tegta, Nitu, and Thakur T. C. "ROLE OF USHAPANA IN PREVENTION OF DISEASES." International Ayurvedic Medical Journal 8, no. 8 (August 18, 2020): 4181–84. http://dx.doi.org/10.46607/iamj2308082020.

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Ayurveda the ancient Indian medical science has purpose to protect health of the healthy and alleviate dis-orders in the diseased. In ancient texts Acharyas has mentioned so many procedures to prevent and to maintain the health of an individual. To maintain the health Swasthvritta, recommends daily routine (Din-charya), seasonal routine (Ritucharya), eating habits, sleep, codes of good conduct (Sadvritta) etc. Ushap-ana is one of the Ayurvedic Dincharya (day regimen) procedures which play a very important role in pre-ventive Ayurveda. Usha means dawn, Pana means to drink/intake therefore Ushapana (dawn water) means intake of water in early morning. In Ayurveda the root cause of all diseases is “Ama” which can be best understood as the accumulation of toxic metabolic by-products of poor digestion, therefore drinking water in morning can help prevent the disease caused by Ama. So, it is very important to review about the benefits of Ushapana and its role in the prevention of the diseases.

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M, Dr Amulya. "An Exploratory Study on Customer Preferences towards Pathanjali Ayurvedic Products in Mysore." International Journal of Engineering and Management Research 09, no. 05 (October 31, 2019): 39–43. http://dx.doi.org/10.31033/ijemr.9.5.7.

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-, Dinesh H., and S. Kavitha -. "Customer Satisfaction Towards Patanjali Products." International Journal For Multidisciplinary Research 5, no. 5 (September 13, 2023). http://dx.doi.org/10.36948/ijfmr.2023.v05i05.6394.

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Ayurvedic products have a long and rich history, both globally and in India . The term "Ayurveda" is derived from the Sanskrit words "Ayur" (life) and "Veda" (knowledge), which collectively mean "Science of Life." Patanjali, a prominent player in India's fast-moving consumer goods (FMCG) sector. The primary study explores customer awareness, satisfaction, attitudes, and preferences related to renowned Ayurvedic products, with a specific focus on consumer perceptions of Patanjali products. This inquiry encompasses a comprehensive review of existing literature and identifies research gaps in this specific geographical location. The objectives of this endeavor include understanding brand perception, evaluating customer satisfaction, identifying influencing factors, profiling customer demographics, and comparing Patanjali with other Ayurvedic brands. The research adopts a descriptive research design, collecting primary and secondary data through surveys and questionnaires. The findings reveal a high level of awareness and satisfaction with Patanjali products, driven by factors such as reasonable pricing, health benefits, and trust in the brand. The study also identifies the key growth drivers for Patanjali, including increasing demand for natural and Ayurvedic products, brand ambassador influence, and a perception of authenticity. It was found that a weak positive relationship was observed between customer satisfaction and the preference to continue using Patanjali products. Customer satisfaction with various elements of Patanjali's offerings, including brand, pricing, and distribution, is examined. Recommendations for Patanjali include maintaining product quality, transparency in ingredient disclosure, expanding distribution, and enhancing product packaging. Through the study it determines the importance of quality, accessibility, and a strong brand identity in shaping consumer preferences in the Ayurvedic product market.

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Статті в журналах з теми "AYURVEDIC PRODUCTS"

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