Дисертації з теми "Analyse du commerce de détail"
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Bachmann, Rachel. "Analyse du plan transport pour l'approvisionnement dans le commerce au détail." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ60883.pdf.
Повний текст джерелаCadenat, Sandrine. "Le comportement innovateur du detaillant : analyse de l'influence des caracteristiques individuelles." Rennes 1, 1997. http://www.theses.fr/1997REN11008.
Повний текст джерелаConsiderable attention has been devoted to exploring and understanding consumer and industrial buying behavior. In constrast, little is known about new product acceptance and rejection procedures and the factors which affect the retailer's choice. Or, reseller assortment issues have becoming of great importance for both manufacturers and retailers. The purpose of this research is to create a more complete understanding of the retailer's innovative behavior in identifying what individual factors explain it. A total of 157 buyers working in one of the biggest french retail company completed a questionnaire. A "hierarchy of effects" dominated by innovativeness was established. Organizational commitment, participation in decision making and perception of the company innovativeness were of secondary importance, while experience, product involvement and age had little, if any, effect on retailer's innovative behavior
Durand, Bruno. "La logistique de l'épicerie électronique : analyse prospective des scénarios envisageables dans la distribution alimentaire française." Aix-Marseille 2, 2003. http://www.theses.fr/2003AIX24001.
Повний текст джерелаJacques, Jean-François. "Les fluctuations de stocks dans la dynamique macroéconomique : des constats empiriques au renouveau des analyses théoriques." Paris 1, 1995. http://www.theses.fr/1995PA010070.
Повний текст джерелаThe aim of this dissertation is to analyze the fluctuations of aggregate inventories. The first chapter of this dissertation concerns a large survey empirical and theoritical. The second chapter we analyse the dynamical properties of the linear-quadratic model. Theoritical contraints on the parameters are given in order to reproduce some empirical features of inventories behavior. The third and fourth chapters contain some empirical results. It seems that the series of sales and inventories follows a random walk dynamics but are cointegrated only in the trade sectors. Second the ratio inventories-sales growths up in the trade sector but declines, when it is stable, in the industrial sectors. The fourth chapter shows that inventories is a important linkage beetween sectors and conduct principaly the sectoral shocs. But it is not in contradiction with a multiplicator mecanism. The fifth chapter contains a real business cycle model that is an intertemporal general equilibrium models. It seems that model can't reproduce the inventories cycle and that it is necessary to introduce demand mecanisms into the model in order to reproduce principal moments of the series. The sixth chapter contains a model of imperfect competition in which heterogeneous agents control inventories following an (s,s) rule. This model generate multiple equilibrium, asymetries which have some empirical support
Wayens, Benjamin. "Structure et dynamique du commerce de détail bruxellois: une approche sous l'angle des facteurs de localisation différentielle." Doctoral thesis, Universite Libre de Bruxelles, 2006. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/210851.
Повний текст джерелаL'analyse mobilise un inventaire détaillé décrivant la localisation du commerce bruxellois en 1997. Une première exploitation, dans une logique déductive, a permis de tester systématiquement l'effet de distinctions spatiales jugées pertinentes sur la structure des fonctions commerciales. Cela a surtout eu pour objet de mettre en évidence, sur une base empirique cohérente (unité de temps, de lieu et de nomenclature), la sensibilité des divers types de commerces aux facteurs de localisation différentielle les plus communément cités (hiérarchie, micro-centralité, spécialisation, standing, population non-résidentes, caractéristiques de l'environnement et du bâtiment). Pour ce faire, on a d'abord cherché à classer les lieux selon leurs propriétés vis-à-vis du facteur de localisation considéré et à discerner si ces différenciations contribuaient à moduler les profils de localisation des différents types de commerces.
Sur base de ce profil de localisation, la réponse des types de commerces aux contraintes imposées par le facteur de localisation et les mécanismes de différenciation qu'il entraîne ont été mis en lumière. Enfin, le classement des types de commerces vis-à-vis de chaque facteur de localisation différentielle a servi à construire de nouveaux indicateurs permettant de décrire les caractéristiques et le fonctionnement de l'espace commercial sur la base d'inventaires commerciaux.
Une seconde démarche, dans une logique inductive, a consisté à explorer l'ensemble des données disponibles dans la SitEx en vue d'en dégager les discriminations les plus marquantes. Cette analyse de la structuration spatiale du commerce à Bruxelles avait pour but la recherche d'affinités spatiales, qui ont ensuite été interprétées en terme de facteur de localisation différentielle. Les résultats ont confirmé qu'il est possible de discerner par des outils géostatistiques classiques les affinités spatiales du commerce dans la ville et que ces affinités peuvent être souvent raccrochées aux facteurs de localisation énumérés par la littérature. Mais surtout, ces analyses multivariées contribuent à l'évaluation de l'importance relative de ces différents facteurs dans la différenciation des paysages commerciaux.
Après avoir examiné l'impact des évolutions récentes (1997-2002, dans les principaux nodules commerçants) sur les résultats engrangés sur base des données exhaustives de 1997, les éléments en faveur d'une approche des facteurs de localisation différentielle par l'analyse des inventaires commerciaux ont été synthétisés, des applications pratiques évoquées et des compléments d'investigation proposés.
Doctorat en sciences, Spécialisation géographie
info:eu-repo/semantics/nonPublished
Jeanpert, Sophie. "Réseau de magasins et commerce électronique : analyse des déterminants de l'adhésion du personnel au multicanal." Thesis, Lille 1, 2009. http://www.theses.fr/2009LIL12016/document.
Повний текст джерелаMany companies have added e-commerce sites to their store network, thereby creating a multichannel distribution system. This research analyses factors that trigger staff commitment to this new system by considering both adoption of (commitment to) the multichannel customer concept and importance given to the implementation of multichannel marketing actions. Based upon a review of broader management literature, ambiental and strategic orientation factors (i.e. store market orientation perceived by its personnel) as well as management mechanisms are identified as potential determinants of staff commitment to multichannel. This work revealed the existence of internal coopetition (competition and cooperation among channels) and the need to adapt the concept of market orientation to the multichannel context. The notion of coopetitive market orientation which includes customer orientation, competitor orientation and internal coopetition is introduced. Several hypothesis and a final model are then developed and empirically tested on the case of a specialized distribution channel. Results reveal that organisational mechanisms (centralisation and wage system), as well as self competition factors (market intersection and competition between channels for internal resources) influence staff commitment to multichannel. A store's coopetitive market orientation as perceived by its personnel influences the latter's commitment. The influence of several variables is mediated by this kind of strategic orientation. The discussion of the results leads to a typology (cluster analysis). Academic and managerial implications are developed and several research directions are suggested
Abouaissa, Siham. "L'émergence et la construction des pratiques de maintien en emploi des salariés vieillissants dans le secteur du commerce de détail : étude comparative France - Québec." Thesis, Université Laval, 2012. http://www.theses.ulaval.ca/2012/29106/29106.pdf.
Повний текст джерелаHassanzadeh, Alborz. "Three Essays on Assortment, Omnichannel Inventory, and Drone-Enabled Health Supply Chain Optimization." Electronic Thesis or Diss., Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2023. http://www.theses.fr/2023ESEC0007.
Повний текст джерелаThis work examines novel prospects and challenges in two primary domains: retail and healthcare delivery. In the retail sector, we make several methodological and analytical contributions. Pursuing an optimal portfolio of products in a competitive environment to maximize expected revenue has emerged as a highly coveted goal, primarily due to the advent of e-commerce. Thus, it is paramount to assemble an optimal assortment of items promptly. We address this problem in Chapter 1. For the past decade, there has been a scholarly focus on the impact of e-commerce on conventional business models. The complexities of an omnichannel environment have triggered a rethinking of operational strategies. For example, traditional inventory planning methods for independent channels must be revised. To better prescribe an omnichannel inventory allocation policy, we must understand when the retailer should ship its inventory and how this depends on the inventory level. We investigate these questions and show how the optimal positioning of omnichannel inventories can protect revenue in Chapter 2. We demonstrate our findings using data from a luxury fashion retailer. Lastly, motivated by real hurdles encountered in the prompt detection of HIV among infants in sub-Saharan Africa, such as flooding, poor infrastructure, and lack of access to proper transportation, we have investigated the significant potential of emerging technologies, such as unmanned aerial vehicles (drones), as a means of overcoming prevalent issues within such regions. We demonstrate how a modestly-sized fleet of drones can increase the number of infants initiating HIV treatment in Chapter 3. Using country-level data, we demonstrate an application of our model and results in the EID of HIV in Mozambique
Perrigot, Rozenn. "Le choix des réseaux de points de vente : une approche par l'écologie des populations et les analyses de survie." Rennes 1, 2004. http://www.theses.fr/2004REN1G015.
Повний текст джерелаBianco, Alessandro. "Le contrat de franchise : contribution à une analyse relationnelle." Thesis, Poitiers, 2014. http://www.theses.fr/2014POIT3012.
Повний текст джерелаThe franchise agreement organizes the transmission of trade secrets and business plans. Given the complex nature of this performance , the contracting parties over time become true partners , so that the franchise agreement acquires a relational dimension. Despite the existence of a relational dimension, French contract law still rule the franchise agreement using the standard cognitive model offered by classic contract theory. Such an approach risks ignoring the real problems that partners can meet , which may lead to the application of inappropriate solutions. The proposal for a relational analysis aims to reduce such a risk. Based largely on the work of the North American contract law doctrine , the relational analysis is attracting more and more French scholars especially because the proposed arguments follow the French legal system's evolution. The relational analysis allows us to understand the franchise agreement's context and propose solutions in harmony with the needs and concerns of contractual partners
Hombourger-Barès, Sabrina. "La contribution du design de l'espace de vente à l'évolution du positionnement de l'enseigne : une analyse longitudinale." Thesis, Dijon, 2014. http://www.theses.fr/2014DIJOE002/document.
Повний текст джерелаOne of the innovative ways favoured by retailers to drive change in their value proposition is to review the design of their stores. Academic contributions to the in-store experience have mostly focused on consumer perspective and identifying relevant managerial practices. The core of this research studies how repositioning a retail brand translates into the experiential design of retail spaces. To this end, the research follows the repositioning process from a managerial perspective and updates the mechanisms that underlie it. The longitudinal study of embedded cases reveals the importance of an holistic design that takes into account the desired interactions between the shopper and the store. The analysis shows the four overlapping phases of the store’s life cycle, and breaks down the process into six dimensions, each with its own events and issues. The six dimensions are vision, plotline, action, decor, assessment and coproduction.The entrepreneurial vision of the leader is the cornerstone of the whole innovation process. The value proposition is embodied by three components, namely plotline, action and decor. For each of the five stages of the shopper’s journey, elements of the decor are implemented to relay or reinforce the desired action. These are mechanisms or devices meant to stimulate the shopper’s experiential system. The assessment, which involves measuring the perceived and experienced positioning, helps to adjust the value proposition in terms of four levels of consistency and flexibility of design. Finally, the coproduction of store design between different stakeholders can cause a co-destruction of value, whether intentional or accidental
Khalil, Said. "Une étude exploratoire sur la place du commerce électronique dans l'évolution d'un commerce de détail." Thèse, Université du Québec à Trois-Rivières, 2004. http://depot-e.uqtr.ca/4697/1/000108740.pdf.
Повний текст джерелаSoumagne, Jean. "Géographie du commerce de détail dans le Centre-Ouest de la France." Bordeaux 3, 1996. http://www.theses.fr/1996BOR30007.
Повний текст джерелаCentral-western france, a mid-rural mid-urban area of five departments (vendee, deux-sevres, vienne, charente, charente-maritime) inserted between the loire and the gironde rivers, is a medium populated region, without any metropolis. At the beginning og the century, it included a dense framework os small shops. Their irregular spatial distribution depended on fairs, demographic densities, grouped or scattered settlement, consumer behaviours. This organization in "countries" was knocked about by urban growth and supermarkets expansion; within 25 years the latter passed from central positions to establishments at the market town level. This rise has sped up the scarcity of grocer's, even in the traditionally powerful cooperative sector, and also, but less acutely, those of butcher's and baker's. Commercial modernization offers different forms according to its place in the urban hierarchy. In addition to the four main poles which present a complex and moving retailing system, are seven other medium-sized towns whose trade is characterized by their economic and social specificities. Eventually, a lot of small towns have variably resisted the commercial economy and flow restructuration; most of them keep an organizing function. Even on this scale the duality between the center and the suburb is frequent, in connection with the municipal development policies. The attraction of cities and market towns can be noticed through trade areas. The consistencies and often inconsistencies of their evolution is here studied over the last thirty years. The rivalries between supermarket enterprises and big specialized stores, the strong mobility of consumers entail an unsettled geography of customer flows and areas
Yapo, Acho Théodore. "Ruptures de stock dans le commerce de détail : coûts et opportunités." Université Louis Pasteur (Strasbourg) (1971-2008), 2005. http://www.theses.fr/2005STR1EC06.
Повний текст джерелаMonédiaire, Gérard. "Le commerce de détail sédentaire dans les politiques d'aménagement de l'espace." Limoges, 1989. http://www.theses.fr/1989LIMO0412.
Повний текст джерелаThe thesis examines, by means juridical patterns, the spacial dispersion of different class of shops. First time, rights of town planning and environment are investigated; and second time, the French legal system of ten named "law Royer" (1973) or "commercial town-planning" is analysed
Le, Duff Louis. "Les effets de levier de la franchise : un mode d'organisation pour les entrepreneurs et pour l'environnement social." Rennes 1, 2004. http://www.theses.fr/2004REN1G018.
Повний текст джерелаChanut, Odile. "Cycles de vie et événements-ruptures dans la franchise : conséquences sur le pilotage de la relation franchiseur-franchisés : une approche par le contrat psychologique." Chambéry, 2007. https://halshs.archives-ouvertes.fr/tel-01695813.
Повний текст джерелаThis research aims to analyse how the relationship between franchisor and franchisee evolves, especially when the networks reach maturity. Time is viewed as linear in terms of the concept of the life cycle and as discontinuous when events occur in franchised networks which may modify the psychological contract between the two partners. This research examines four different life cycles and four different types of event observed in franchise networks. The empirical part of this study consists of case studies of 19 different franchise systems. Both franchisors and franchisees were interviewed in depth using narrative methods. The selection of the samples was undertaken in order to have sufficient diversity. The data were analyses using a combination of classical analysis and computer assisted qualitative data analysis software (Alceste and Sphinx lexical). Several results are discussed: 1) Franchisors tend to be more directive with franchisees as the franchise reaches maturity. 2) A large number of events are observed in franchise systems. Concentration and changes of ownership that entail a unilateral change of contracting party. Changes in strategies that constrain the franchisees. The psychological contract is changed and sometimes the time horizon of the relationship. 3) Franchisees do not constitute a homogeneous group, as many studies assume. Two groups are distinguished in which the psychological contract is different: the franchisee who “creates his job” by joining a franchise system and “developers” who own multiple stores. 4) The industry and the institutional context influence the psychological contract. 5) The concept of a psychological contract is useful as a means of clarifying and making operational the concept of trust between the contractual partners. The thesis provides a synthetic representation of the content of the franchisor-franchisee relationship and suggests recommendation in order to improve the franchisor’s management of the network
Leblanche, Philippe. "Système d'attente et dynamique des grandes unités de vente en Europe : proposition d'un modèle opérationnel de décision des processus d'attente." Université Louis Pasteur (Strasbourg) (1971-2008), 1988. http://www.theses.fr/1988STR1A004.
Повний текст джерелаCaby, Laurence. "L'introduction de la télématique dans la distribution : application au commerce de détail." Paris 9, 1987. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1987PA090028.
Повний текст джерелаThe conclusion of this research study reveals the following key elements : - considering that telematics is a relatively new technology, its applications for retailing have not yet been completely defined. Currently the field is constituded by two parts : the first a core represented by videotex, and the second, an ensemble of products or services such as teleconferencing, videodisks, teletex - the impact of telematics on retailing will have an effect in the following areas : the creation of new channels of distribution ; teleshopping and homeshopping ; a readjustement of the roles of the current actors involved in retailing, and more specifically a reinforcement of the producer's position in relationship with the retailers ; the appearence of new operators such as telecom- munications ; and the creation of new knov-how such as ? "assemblage of telematised services" an important fundamental uncertainly remains concerning the rapidity with which the consumer will begin to use this new technology, the key element which will determine the real impact of telematics in retailing
Romero, Christine. "Étude géographique du commerce de détail en milieu rural en région Centre." Orléans, 1985. http://www.theses.fr/1985ORLE0007.
Повний текст джерелаLemarchand, Nathalie. "Géographie du commerce et de la consommation : les territoires du commerce distractif." Habilitation à diriger des recherches, Université Paris-Sorbonne - Paris IV, 2008. http://tel.archives-ouvertes.fr/tel-00441196.
Повний текст джерелаElzeiny, Hanane. "The Influence of Culture on the Relationship between the Entrepreneurial Orientation and the Potential of Franchising in Emerging Countries : the Case of Egypt." Rennes 1, 2009. http://www.theses.fr/2009REN1G008.
Повний текст джерелаWhile there has been tremendous increase in our knowledge of franchising, only a relatively limited amount of research has been conducted on the subject outside the USA and Europe. The location of the research reported here in Egypt is expected to give rise to certain characteristics and orientations of SMEs business owners that are specific to the context of franchising. This study has tried to answer to several questions : what is the potential of adopting the franchising concept as a means of growing used by business owners in emerging countries ? Is there a relationship between the business owners entrepreneurial orientation and their potential to franchise ? Do the elements of culture play a significant role in moderating the relationship between the entrepreneurial orientation and the potential of franchising ? Are there significant differences between the business founders and the non-business founders in respect to their potential to franchise and entrepreneurial orientation ? In order to get answers, a model linking the main variables of the research (franchising potential, entrepreneurial orientation and culture) is developed. Hypothesis are developed and tested. The results showed that individualism moderates negatively the relationship between the entrepreneurial orientation and the franchising potential, and that significant differences exist between the business founders and the non-business founders
Zhang, Zhuo. "Impact de l'innovation dans le commerce de détail : facteurs influencant la fidélité des consommateurs au commerce par mobile." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0377/document.
Повний текст джерелаThis thesis considers retail consumers of mobile commerce as a research subject, takes the perceived value of mobile commerce as the starting point. And we tries to conduct the research on this fundamental question: what are the determinants mechanism of the perceived value and satisfaction of mobile and their effects on loyalty. The main objective of this research is therefore to identify and understand the key factors that contribute to consumer loyalty to mobile commerce in a retail context. For this, we clarified the specific content of mobile commerce consumer loyalty, and built a research model to explain loyalty. In order to clarify how consumers perceive and evaluate mobile commerce, we conducted a qualitative exploratory study through semi-structured interviews and content analysis with Nvivo 11. Thanks to the qualitative analysis, we proposed the research model with relevant variables. This research uses Partial Least Squares (PLS) for the Structural Equation Model (SEM) to test the research model and hypothesis
Becqué, Philippe. "Le contrat de concession exclusive en droit interne." Montpellier 1, 1985. http://www.theses.fr/1985MON10054.
Повний текст джерелаNouiri, Abdennour. "Planification des supermarchés jusqu'en 1984 et détermination d'un nouveau type de distribution de détail en Algérie." Montpellier 1, 1986. http://www.theses.fr/1986MON10054.
Повний текст джерелаPerron, Frédérique. "Qualité de service perçue et satisfaction du consommateur dans le commerce de détail." Dijon, 1996. http://www.theses.fr/1996DIJOE005.
Повний текст джерелаPresenting a model of the formation of the quality of a service as it is perceived by the consumer is what this particular study aims at. As a service offered to the consumer, commerce constitutes the focal point of our research. Rather than studying the perceived quality of an outlet's services, we have chosen to deal with the perceived quality of services in a shopping area and have privileged two kinds of purchases : people's equipment and outfits and food products. Our research states two main theoritical introductions : - the first one concerns the measure tools of perceived quality of a service. To start with, we give a definition of the indicator of the quality of a service. We then compare two multi-items scales of the perceived quality of a service so as to suggest a measure tool with satisfactory psychometric qualities; - the second one is an attempt at determining the moderating factors (personal and environment and service-related) that intervene in the perception of the quality of services of a given shopping area
Caenen, Roger. "Le commerce à Lille : contribution à l'étude géographique du commerce de détail sédentaire des années 1960 aux années 1980." Paris 1, 1992. http://www.theses.fr/1992PA010605.
Повний текст джерелаThe maintown of a one million people conurbation, lille is completely restructuring her trading area. Commercial zones and streets linked to the block or next to the block generate commercial cores amongst which eitht great axes show the disruption of a specialisation which an index based upon the standard deviation existing among six great commercial categories makes it possible to measure. . This index which turn out to be average and stable in the city increases in a centre that tends to become a hypercentre whose specialisation in analysed through its land marks, its axes and off-axes, its northern and southern parts. The new deal is prelsented in a development perspective. First, the off-centre with 2 5 of the business of the city, which can count on a improved diversification, on more resistant axes, since the distinction between distrits and suburbs is vanishing as it enters the city centre mobility, for the northern part is already adopting some specific features of the pericentre and the eastern part modelling itself on a western pericentre similar to the centre of the early 60's. And then, the centre and the centre extending to the pericentre, car ried along by the western walking wing of the specialisation, inwarding emergized by a hypercentre that would benefit now from expanding to the east so that the metroplitan vocation of the city might assert itself by means of trade
Boukail, Med Lakhdar. "Structures du commerce de détail : leur rôle dans l'organisation de l'espace urbain à Constantine." Paris 4, 1988. http://www.theses.fr/1987PA040432.
Повний текст джерелаRetail trade which plays a major role in urban daily life organization is a principal element in the structure of urban space. The formal and structural evolution of retail trade implies ineluctably a change in movements and flows, releases, in meantime, a process of spatial selection and affects the urban structure in its social composition. From Muslim town (foustat) to colonial and post-colonial town, retail trade had taken some appropriate forms and localizations to the economic system of production and mainly to a specific model of urbanization. This commercial study is in a close relation with the evolution of space and the stigmas of societies that occupied it. Il engages, increasingly, the function of distribution and its incidences on the structure of commerce and consummation. Notably, in the current period, when the breaking with the old socio-economic system was clear, the reconstruction was characterized by quick and deep changes in the technical, economic and judicial structures of distribution which have not always been adapted to the needs of the population and their effects on the space are characterized nowadays by numerous imbalances
Bessire, Dominique. "La nature du contrôle de gestion dans les entreprises du commerce de détail intégré." Paris 1, 1993. http://www.theses.fr/1993PA010002.
Повний текст джерелаAckad, Magued. "Le contrat de franchise en Egypte : étude comparée de droit français et égyptien." Montpellier 1, 2001. http://www.theses.fr/2001MON10042.
Повний текст джерелаAboudou, Amanda Djamiou. "Le contrat de concession exclusive de vente au regard de la réglementation de la concurrence en droit interne français et dans la communauté économique européenne." Orléans, 1985. http://www.theses.fr/1985ORLE0001.
Повний текст джерелаLagrange, Samuel. "Une modélisation systémique du management des réseaux mixtes de franchise : vers un équilibre des pratiques des opérateurs." Rennes 1, 2009. http://www.theses.fr/2009REN1G012.
Повний текст джерелаRulence, David. "Le développement spatial des réseaux de points de vente : mesures de la capacité d'accès aux médias et de la cohérence logistique." Rennes 1, 2002. http://www.theses.fr/2002REN1A008.
Повний текст джерелаDoss, Bennani Rachid. "Le franchisage en droit marocain." Perpignan, 2003. http://www.theses.fr/2003PERP0564.
Повний текст джерелаAfter having emphasising on the advantages and disadvantages of franchising, the author tackles in the first part of his study the legal nature there of by adopting a conceptual and comparative analysis of the system. The method adopted analyses in the first part the franchise contract (terms of realisation, validity ; termination) and on the second part, the author deals with the franchising transaction, its legal regime and the law in force in case of disputes
Fournier, Franck. "L'équilibre des réseaux de franchise de parfumerie." Toulouse 1, 2001. http://www.theses.fr/2001TOU10009.
Повний текст джерелаIn the luxury perfume branch, the sales success is not as convincing as expected. Several threats actually hang over the perfume franchised-store network and jeopardize its balance : competition from chain stores, forger outsiders, parallel distribution networks, internet trade. . . A reinforced cooperation appears to be vital between franchisors and franchisees as well from the contract legal viewpoint as from the business legal one
Dimitriadis, Serge. "Politique d'extension de marque : pratiques manageriales et perceptions des consommateurs : application aux marques d'enseigne du grand commerce de détail non spécialisé." Aix-Marseille 3, 1991. http://www.theses.fr/1991AIX32030.
Повний текст джерелаThe thesis addresses brand extension questions (extending existing brand names to new roducts) in the contextof french retailers' corporate brands (own brands that take up retailer's store name). Based on marketing literature relative to brand equity management, branding, and brand extension, the reserach (a) investigates synergies (attitude transfers) between parent brand and extensions (b) identifies variables that constitute potential limits of parent brand extension in terms of parent brand image, product type, and consumption usage context. Three studies are conducted: (a) interviews with managers from il french retail firms, (b) two focus groups with consumers, (c) a consumer survey (400 respondents). Implications for marketing strategy and research are discussed
Azdimousa, Hassan. "Vente en ligne et vente en magasin : entre concurrence et complémentarité." Université Louis Pasteur (Strasbourg) (1971-2008), 2006. http://www.theses.fr/2006STR1EC02.
Повний текст джерелаThis thesis has for objective to assess the impact of the emergence of the on-line sale on the competition between channels of distribution to the retail. Our research we study the impact of Internet as new distribution channel on the market structure, on pricing strategies and on dispersion of the latter. First, this work shows that the on-line prices are not systematically more attractive that the off-line prices; that competition on electronic markets is more intense and those shops have more difficulties to fight in the new structure. So, this work proposes a measure of the thread of the on-line sale for the survival of the off-line sale. In addition, the thesis studies the impact of the notoriety vendors and the influences of the use comparison engines for on-line prices on the competition between mixed distribution channels. When the proportion of price sensitive consumers increases, the off-line sale is more threaten by unknown on-line sale sites than by famous ones. The main effect of the increase of the use of price comparison engines is to reduce the price dispersion between on-line and off-line sales. Finally, we study on-line multichannel distributors running both traditional shops and Internet sites. We observe that a non-dissociation strategy between the two selling modes favours the less competitive one. This strategy is therefore a mean for multichanel sellers to avoid any possible risk of intern competition
Desmet, Pierre. "Méthodologie d'évaluation de la demande pour l'assortiment des produits offerts par un distributeur." Paris 9, 1990. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1990PA090010.
Повний текст джерелаThe methodology is aimed to evaluate the demand for an assortment of products proposed by a retailer before the marketing. The methodology is made up of three elements : first a double segmentation (macro-segmentation of the customers, micro-segmentation by usage). Second, an individual model for the reconstitution of the preferences. This model has three steps : selection, evaluation, choice. Third, a demand function which take in account the effects of the price and the space of presentation. This methodology has been applied for the direct sales channel for a product category : the t-shirt for women. This first application shows the interest of the methodology and allows the study of benefits and the limits
Arruda, Danielle. "Le Franchising : diagnostic du système et adaptation dans le cadre de l'économie brésilienne." Nice, 1991. http://www.theses.fr/1991NICE0024.
Повний текст джерелаThe franchise has developped considerably at the international level. This distribution systems provides a growth strategy for existing firms and an example for the creation of new firms. In this study the role of the franchise has been examined in order to discover the principal factors that have led to its development in the united states, france and japan and to see how this system could be incorporated by small and ledium sized companies. The results of this examination have enabled an analysis of the role of the franchise in brasil: firstly, we have analysed how the franchise can be incorporated by the small and medium sized companies in brazil and secondly how the franchises already in existence in brazil function (we have examined 209 brazilian firms for this analysis)
Ceccotti, Stéphane. "Les alternatives et aménagements au contrat de franchise." Montpellier 1, 2005. http://www.theses.fr/2005MON10026.
Повний текст джерелаBorges, Adilson. "L'assortiment promotionnel dans le commerce de détail : prise en compte des associations d'achat et impact sur l'utilité promotionnelle." Rennes 1, 2003. http://www.theses.fr/2003REN1G023.
Повний текст джерелаSessou, Tossou Damienne. "La planification économique au Bénin et en Côte d'Ivoire." Orléans, 1987. http://www.theses.fr/1987ORLE0003.
Повний текст джерелаPlanning in Benin and in Ivory Coast is carried out in an economic surroundings marked by underdevelopment and political and ideological surroundings distinguished by authoritarianism. The evolution of elaboration procedures of program towards dialogue can be noticed. Nevertheless, main defaults of African economies, generally speaking, and financing deficit stop a good fulfillment of arranged programs. In one hand, efficiency of planning is difficult to appreciate and on the other hand, economic crisis has forced Benin and Ivory Coast to defer national programs and to enforce actions of economic recovery recommended by the international monetary funds
Du, Plessis d'Argentré-Renaudin Valérie. "La relation espace/ventes au niveau des rayons d'un magasin : une étude transversale sur l'ensemble des points de vente de l'enseigne Monoprix." Aix-Marseille 3, 2002. http://www.theses.fr/2002AIX32029.
Повний текст джерелаShelf-space allocation between departments is still an unexplored research topic, despite the growing interest of managers in this matter, linked to the most recent tendencies in the retail marketing field (category management, geomarketing, increasing role of store concept in the retailing mix). This research aims at investigating the relationship between space allocation and sales at the department level in order to be able to improve the shelf-space allocation decision-making. Therefore, a conceptual framework of analysis of the sales-space relationship is put forward. It includes two moderating variables: department characteristics and store (and store area) characteristics. In addition, 3 heterogeneity factors are introduced, which have a direct impact on department sales: the quality of the department's location in the store, the store's sales potential and the sales seasonality. This model has been estimated with a regression analysis on cross-sectional data coming from Monoprix store chain. .
Coutelle-Brillet, Patricia. "L' image prix des points de vente : conceptualisation et formation : une application au cas de la distribution alimentaire." Tours, 2000. http://www.theses.fr/2000TOUR1006.
Повний текст джерелаTrigueiro, de Almeida Sonia. "L'influence de l'état d'âme et de la promotion sur les achats impulsifs chez les consommateurs brésiliens." Grenoble 2, 1992. http://www.theses.fr/1992GRE21009.
Повний текст джерелаThe effets of situational variables on buyer behavior have been examined in a large body of research in marketing and psychology, a number of such studies have revealed the stimulating role of sales promotions while othiers focalised on the customer's state of mind, in de penpentyl our objective in this research was to explore the combined effects of these two variables on impulsive durchase despite the large body of literature impulsive durchase is still an obscure chapter in marketing, in order to rouse interest in research in this subject, an exploratory study on impulsive purchase and it's caracteristics was carried out in brazil. The city of joao pessoa in the state of paraiba was chosen as a convenient site for our project we tried to observe impulsive purchase and it's direct relation to the state of mind of the consumer and sales promotion compaigns. A three-week survey was carried out during a sales promotion periode. We found that the variables under study, state of mind and sensitiuty tosales promotions, influence the impulsive buying behavior of costumers by inciting them to buy in larger quantities than usal eyen to the point of feeling guilty of immoderation. .
Wassouf, Kenan. "Les déterminants de la fidélité des consommateurs au commerce de détail cross-canal : application au système drive." Thesis, Aix-Marseille, 2018. http://www.theses.fr/2018AIXM0375.
Повний текст джерелаThe main objective of this thesis is to identify and understand the key factors that contribute to consumer loyalty to a Drive-in in a cross-channel distribution context. It consists of two parts.In the first part, we present a literature review around four fields of research: commercial innovation, cross-channel distribution strategy, cross-channel behavior and consumer loyalty. We complete this part with an exploratory qualitative study (in-depth interviews with consumers). These two steps allowed us to propose a conceptual model of the perceived quality of service of the Drive-in and its effects on the mental representations of the consumer (perceived overall value and satisfaction) as well as on its fidelity to the evaluated Drive-in.The second part is devoted to testing the hypotheses, the research model, and the analysis of the results. For this, a quantitative survey was conducted among 500 consumers of Drive-in. Respondents were divided into two sub-samples (N1 = 150 and N2 = 350) to perform exploratory and confirmatory factor analyzes. The general model test and research hypotheses were conducted using the structural equations method. In detail, to run the PLS-PM (Partial least squares) modeling, we employed XLSTAT 2017 software. Our results confirm that in a context of cross-channel distribution, the overall evaluation of a consumer does not depend on a channel, but it is related to the integration of the used channels which creates an original, pleasant and interesting experience for consumers. With the integration of channels, Drive-in consumers have an original, pleasant and interesting experience which contributes to the creation of consumer loyalty
Perez, Michèle. "Franchiseurs et franchises dans le commerce français : approche sociologique de l'organisation des réseaux de distribution en franchise." Paris 5, 1990. http://www.theses.fr/1990PA05H035.
Повний текст джерелаThis work attempts to determine the factors contributing to the low-outcome of the mode of partnership which constitutes franchising in France, particularly in the commercial sector. An introductory section describes the principal characteristics of commercial franchising, specifying the socio-economic conditions which, since 1958, allowed for the development of this mode of distribution. This is followed by a close analysis of the very mediocre results obtained so far. The analysis reveals the nearfailure of the mode of partnership as one caused by an organisational disorder springing from an imbalance which establishes itself between the franchisors and the franchisees. The main social supports work clearly in favour of the former and to the detriment of the latter. The second section proposes a typology of the franchisors and the franchisees and is devoted essentially to a study of the various disparaities and the sources of conflicts which exist between the two. A detailed view of the different manners in which these conflicts are resolved isn offered in the third section which closes with a few proposals for an ameliooration of the functioning of franchising
Fernandes, Michel. "Les médias électroniques peuvent-ils, en France, se substituer aux intermédiaires du commerce ?" Compiègne, 2000. http://www.theses.fr/2000COMP1260.
Повний текст джерелаBraz, Ferreira Luciene. "Inovação no varejo = L'innovation au sein du commerce de détail : estudo de casos em grandes redes varejistas = étude de cas de grandes chaines de détaillants." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM2017/document.
Повний текст джерелаThis thesis aimed at investigating the innovation in major retailing chains acting in Brazil. The presupposition assumed is that the innovation on retailing takes place in several levels and in several processes. The research results showed a trend to use the demand pull as way for the innovation arising and the predominant use of incremental innovations. It was realized, also, the Dominant-Logics Service as context of the innovations presented. Few were the barriers found by the organizations for the implantation of the innovations. As value creation for the clients, it was signalized the efficiency and the client´s involvement. Concerning the value appropriation, the companies showed the client´s loyalty
Nguyen, Minh-Ngoc. "L'influence de la mixité des formes organisationnelles (franchise et succursalisme) sur le climat d'innovation et le processus d'innovation des réseaux de points de vente." Rennes 1, 2005. http://www.theses.fr/2005REN1G015.
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