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Anil Varma and Samrat Ray. "The case of amazons E-commerce digital strategy in India." World Journal of Advanced Research and Reviews 19, no. 1 (July 30, 2023): 075–79. http://dx.doi.org/10.30574/wjarr.2023.19.1.1270.
Повний текст джерелаАнотація:
In recent years, Amazon has emerged as a global leader in the e-commerce industry, with a significant presence in various countries. This case study focuses on Amazon's digital strategy in India, a country with a burgeoning e-commerce market. India's rapidly growing internet penetration and the increasing adoption of smartphones have presented both opportunities and challenges for Amazon. The case study explores how Amazon has leveraged digital technologies to establish a strong foothold and drive growth in the Indian e-commerce landscape. This case study examines the digital strategy implemented by Amazon E-Commerce in India, analyzing key elements such as customer-centricity, technology adoption, logistics optimization, and market expansion. By incorporating relevant references, this study provides a comprehensive understanding of Amazon's successful growth in India's competitive e-commerce landscape.
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Dey, Veto, and Glen Francis. "Influence of Globalization on Online Business: A conceptual study with reference to Amazon and Alibaba e-commerce site." Ushus Journal of Business Management 20, no. 2 (September 1, 2021): 25–33. http://dx.doi.org/10.12725/ujbm.55.3.
Повний текст джерелаАнотація:
Globalization helps in identifying export markets, doing business beyond boundaries, developing oversea contacts, establishing presence in their markets. It also refers to the spread of job, product, technology, and service by doing cross border trades. In this Internet era the use of electronics for doing business transactions have been used globally. India has almost 700 million internet users in 2020. In this conceptual paper the researchers were trying to find out the impact of globalization on two renowned e-commerce sites with reference to India. Amazon and Alibaba were chosen for the study. Different Trade bodies’ policies studies were also analyzed to find out the ease of doing business policies. Finding of the study shows that Amazon has utilized thinking globally but acting locally strategy in Indian Markets and whereas Alibaba has used its previous model in India, now focusing on vertical e-commerce model and smaller deals as its future strategy. Finding also shows that Amazon and Alibaba have recognized the diversity of the Indian people and with a purpose has used this understanding to spread its market share. The two-e-commerce giant, their strategies and working model is used to reach the conclusion of the study.
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Yadav, Neetu, and Mahim Sagar. "Amazon India’s “Apni Dukaan”: branding strategy." Emerald Emerging Markets Case Studies 8, no. 3 (August 20, 2018): 1–15. http://dx.doi.org/10.1108/eemcs-09-2017-0230.
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Subject area Brand Management, Branding Strategy, Strategic Management. Study level/applicability The case study is suitable for postgraduate management programs, such as MBA, Executive MBA and executive development programs. Case overview This case study provides a detailed analysis of Amazon India’s branding strategy by way of analyzing popular branding campaigns such as “Try to kar”, “Aur Dikhao”, “Kya Pehnu” and “Apni Dukaan” that enabled the global brand to reach to the masses of Tier-II and Tier-III cities in India. Facing fierce competition from existing market leaders such as Flipkart and Snapdeal, Amazon India strategizes to attract Indian consumers by rightly capturing their behavior in terms of demanding “highest power of options”, “fashion choices”, “originality” and “trust” with its local flavored advertisement campaigns enabling it to create a “trusted, reliable and local” brand identity. With the help of sufficient data and numbers about the industry, company and competitors, the analysis presents a clear picture of the current status of Amazon in the Indian e-commerce space and leaves the readers with food for thought concerning whether this “culture-specific” branding strategy will enable Amazon to become the number one choice for Indian online shoppers in the near future. Expected learning outcomes This case study helps students to understand how global MNCs use unique branding strategies to capture mass-markets in e-commerce business, the role of culture-specific aspects in developing differentiation strategies and the role of local flavors in branding strategies and internationalization. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code: CSS 8: Marketing.
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Malhotra, Gunjan, and Ranjana Aggarwal. "GROWTH PROSPECTS OF E-RETAILING IN ELECTRONIC GOODS MARKETS." International Journal of Management & Entrepreneurship Research 1, no. 2 (June 21, 2020): 71–88. http://dx.doi.org/10.51594/ijmer.v1i2.7.
Повний текст джерелаАнотація:
E-retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. These merchants have a significant competitive edge on electronic goods over other merchants in Indian online shopping portals. Thus, the purpose of this paper is to understand and analyses the universal perception and satisfaction quotient of customers in India concerning to the purchase of electronic goods via these e-commerce merchants. We have used hypothesis testing and analysis of variance to understand customer satisfaction and customer perception. The results show that overall customer satisfaction is the highest for Flipkart. Also, the physical appeal and the quality of the product are the main reasons which impact the customer's perception toward not shopping online. This study is original in itself because it is limited to the purchase of electronic goods only from the emerging e-retail merchants- Flipkart, Snap deal, and Amazon in India.
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Kandi, Venkata, Sakthimala Balakrishnan, Sivakumar G, and Vijayalakshmi N S. "Impact of Social Media Marketing on Organizational Performance: A Case Study of Amazon India." ECS Transactions 107, no. 1 (April 24, 2022): 12749–64. http://dx.doi.org/10.1149/10701.12749ecst.
Повний текст джерелаАнотація:
With the intention of identifying how social media marketing can improve organizational performance, this research has focused on Amazon India. Through secondary data, different social media marketing strategies of Amazon are hereby identified at first. Then primary data is collected by sharing a survey questionnaire with one hundred random consumers of Amazon. From their responses, it was found that Amazon is using different tactics in different social media channels, such as following different topical festivals of India and creating emotional ads. These social media ads are helping the organization to engage with the consumers and draw them to their e-commerce site and almost ninety consumers stated that they buy something whenever they are re-directed to Amazon’s site through a social media ad.
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O’Brochta, William, and Sunita Parikh. "Anomalous responses on Amazon Mechanical Turk: An Indian perspective." Research & Politics 8, no. 2 (April 2021): 205316802110169. http://dx.doi.org/10.1177/20531680211016971.
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What can researchers do to address anomalous survey and experimental responses on Amazon Mechanical Turk (MTurk)? Much of the anomalous response problem has been traced to India, and several survey and technological techniques have been developed to detect foreign workers accessing US-specific surveys. We survey Indian MTurkers and find that 26% pass survey questions used to detect foreign workers, and 3% claim to be located in the United States. We show that restricting respondents to Master Workers and removing the US location requirement encourages Indian MTurkers to correctly self-report their location, helping to reduce anomalous responses among US respondents and to improve data quality. Based on these results, we outline key considerations for researchers seeking to maximize data quality while keeping costs low.
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Wadhwa, Bharti, Anubha Vashisht, and Nidhi Phutela. "Business model of amazon India-A case study." South Asian Journal of Marketing & Management Research 10, no. 1 (2020): 32. http://dx.doi.org/10.5958/2249-877x.2020.00004.1.
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Wadhwa, Bharti, Anubha Vashisht, and Davinder Kaur. "BUSINESS MODEL OF AMAZON INDIA – A CASE STUDY." International Journal of Advanced Research 5, no. 8 (August 31, 2017): 1426–33. http://dx.doi.org/10.21474/ijar01/5200.
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Gupta, Anjali. "Language or S-language in Indian Web Series." International Journal for Research in Applied Science and Engineering Technology 11, no. 3 (March 31, 2023): 2282–87. http://dx.doi.org/10.22214/ijraset.2023.49977.
Повний текст джерелаАнотація:
Abstract: Web series and online streaming content has become an integral part of everyday life. Web series and online streaming platforms have seen a great hike in the recent years in India; they have already pretty much replaced the television in western countries, and India is not far behind. Since the last decade, India has also seen a boom in web series and online streaming content produced in the country. The millennials have become glued to the OTT platforms which have led to many big companies like Amazon, Netflix, SonyLIV, Hotstar, zee5, MX Player, Eros Now and a host of like companies to invest heavily in regional content to increase the content variety and diversity. The race to create more content to attract viewers has resulted in major decline of the quality of content or rather has led to compromise of the value-added content in Indian web series on OTT platforms. This research paper consists of analysis of the content of various Indian web series and online steaming content on platforms like YouTube, Amazon, Netflix, SonyLIV, Hotstar, and MX Player etc. This research article examines the language being used in Indian web series with a focus on obscenity and vulgarity. The analysis shows that the content in Indian web series across various OTT platforms irrespective of the genre is obscene, and abusive in terms of the verbal and visual language. The article recommends an in-depth study on the relationship between vulgarity in the online streaming content and its impact on the audience
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Mishra, Dr Somabhusana Janakiballav. "Customer Perception Towards Amazon and Flipkart: A Comparative Analysis." International Journal for Research in Applied Science and Engineering Technology 10, no. 5 (May 31, 2022): 2147–57. http://dx.doi.org/10.22214/ijraset.2022.42770.
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Abstract: In the world of business, the competition is very high. Every firm, every corporation is in the race to win more and more customers as if they are in a war with one another where one organization attacks another with their strategies and other defends itself. As a world of red ocean where everyone is attacking one another and there’s always danger around them. This war can be distinctively seen in the e-commerce industry. The e-retails websites try to overtake their competitors by adopting new and advanced technologies and strategies to gain better goodwill in the market, which will ultimately increase their web traffic. This study is an insight of the scenario of the two giants e-commerce e-retailers of India. It aims to check the difference between these two giants in India viz. Amazon India and Flipkart under the customer perception towards them. Keywords: Amazon India, Flipkart, E-commerce, Customer Perception
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Gupta, Aditya. "From ‘Sherlockian Venture’ to a ‘Matter of Trial’: Delhi High Court adds to the plight of the Indian direct selling market." Journal of Intellectual Property Law & Practice 15, no. 5 (May 1, 2020): 324–25. http://dx.doi.org/10.1093/jiplp/jpaa068.
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Бычков, П. П. "INCONSISTENT IMAGE OF A WOMAN-WARRIOR IN WESTERN EUROPEAN LITERARY SOURCES OF 14th –16th CENTURIES: THE MASULINITY OF POWER AND FEMININE BARBARIANS." Цивилизация и варварство, no. 11(11) (November 18, 2022): 286–307. http://dx.doi.org/10.21267/aquilo.2022.11.11.012.
Повний текст джерелаАнотація:
На протяжении Средневековья складывалась собственная модель интерпретации античного мифа об амазонках, согласно которой они представлялись варварским народом, обитавшим вместе с монстрами на окраинах ойкумены. Но в преддверии эпохи Возрождения создаются литературные источники, по-иному раскрывавшие образ амазонок, в частности, Кристина де Пизан выбирает их в качестве защитниц чести женского пола. В то же время и на заре Нового времени сочинения европейских авторов утверждали, что Индия и прочие отдалённые страны населены амазонками и соседствующими с ними монстрами и каннибалами. Даже после того, как европейцы установили, что Христофор Колумб обнаружил не западный проход в Индию, а новый континент, сопоставление Америки и амазонок будет сохраняться в образе аллегорической женской фигуры, покорённой мужчиной-конкистадором. Для инверсии ролей завоевателя и подданной женщинам XV–XVI вв. необходимо было сконструировать маскулинный образ при помощи мужского костюма и инсигний. During the Middle Ages was formed an original interpretive model of Amazon Myth which represented them as barbarians living among monsters on the outskirts of the Ecumene. But as the Renaissance was approaching, other interpretation of this archetype emerged: particularly, Christine de Pizan included Amazon queens in her “Book of the City of Ladies” as the defenders of womanhood. Imagination and medieval literary tradition inhabited India and other distant lands by Amazons and their cannibal and monstrous neighbor, and even upon the revelation that Columbus discovered not a passage to India but a whole new continent Amazons would still represent America as an allegorical figure conquered by a masculine warrior. It was necessary for a woman to construct a masculine representation in XV–XVIth cc. if she needed to replace a man as a ruler or a warrior, particularly with insignia and a man’s costume.
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Mishra, Dr Ashamayee, and Prof Sujata Rath. "Impact of Flash Sales on E-Commerce Industry in India." International Journal for Research in Applied Science and Engineering Technology 10, no. 7 (July 31, 2022): 4794–98. http://dx.doi.org/10.22214/ijraset.2022.46048.
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Abstract: The Indian E-commerce industry is developing multifolds and is relied upon to reach $20 Billion by 2020. This is because of evolving outlook of the Indian clients and simplicity of shopping on the web. Significant Indian E-trade organizations have concocted techniques year on year to draw the clients – Flash deals one among them. Streak deals like Flipkart's – 'Large Billion Day', Amazon. In's-'Incredible Indian Shopping Festival' and Snap deal's-'Unpack Zindagi(Unbox Life)' give limited time deals on profoundly limited costs on significant Indian celebrations. Information identified with the blaze deals of 3 significant online retailers from 2011 to 2016 wiz Flipkart, Snapdeal and Amazon, was gathered from secondary sources to analyze the effect of Flash deals on E trade organizations concerning deals, incomes, site traffic and coordination’s. The analysis will help internet business organizations comprehend the effect of glimmered deals for them.
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Sharma, Dr Anil, Dr Hiren Harsora, and Ms Medha Sharma. "Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels." Indian Journal of Management and Language 2, no. 2 (November 30, 2022): 9–11. http://dx.doi.org/10.54105/ijml.d2047.102222.
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This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
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Pandey, Rina. "Milkbasket: Changing the face of grocery shopping." Delhi Business Review 23, no. 1 (2022): 87–98. http://dx.doi.org/10.51768/dbr.v23i1.231202208.
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The case charts the genesis and growth of Milkbasket, a daily micro-delivery service, offering grocery and household needs for customers, launched in early 2015. The concept of Milkbasket was built on the unique Indian habit of getting fresh milk delivered at home every morning. Today, Milkbasket caters to the grocery needs of over 150,000 households daily in Gurgaon, Noida, Delhi, and Bangalore and delivers around 75,000 orders every day before 7 AM. To enable frequent and friction- less buying, the company innovated flexi ordering and contactless delivery - both a first in the ecommerce industry. Currently, the company offers delivery of over 9,000 products ranging from entire household grocery, dairy, fruits and vegetable categories. The reason for this phenomenal growth can be attributed to an intelligent mix of quality product offering and efficient distribution. Recently, the company has been in acquisition talks with Amazon India. We need to wait and watch what the future holds for Milkbasket. relationships between India and China in last twenty-five years.
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Sarada, Katanakal, and Dr K. Nirmalamma. "Concept and Applications of M-Commerce in India." International Journal of Multidisciplinary Research Configuration 1, no. 3 (July 2021): 58–60. http://dx.doi.org/10.52984/ijomrc1310.
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Mobile commerce is the buying and selling of goods and Services through wireless handled devices such as smart phones and tablets etc. Ecommerce Users to access M-commerce enables online shopping platforms without needing to use & a desktop computer. For example, purchase and sale of products. Online like banking and paying bills. (Virtual market place apps the Amazon mobile App, Android pay, Samsung pay etc...) The main idea behind M. commerce Is to enable various applications and services available on the internet to portable devices (mobiles, laptops, tables etc.) to overcome the constraints of a desktop computer. M commerce aims Serve all information and material needs of the people in a convenient and easy way.
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Amit Anand. "Challenges and Opportunities of E-Commerce in India." International Journal of Scientific Multidisciplinary Research 1, no. 2 (March 9, 2023): 69–72. http://dx.doi.org/10.55927/ijsmr.v1i2.3308.
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E-Commerce is a means of conducting business using one of the many electronic methods, usually involving telephones, computers or both. In other words it is about doing business using the technology. Everyday millions of transaction are conducted via the web, all of which fall under the E- Commerce. E-Commerce is about setting the business on the internet, allowing visitors to access the website and go through virtual catalogue of the product and service online. When the visitors want to buy something he or she can add it to their virtual shopping basket. Once all the information is entered, the buying and selling procedure is complete then the customer has to just wait for delivery. Currently there are 05 largest and most famous worldwide internet ratailers: Amazon, Dell, Flip kart, Snap deal and India Mart. With regard to Indian online market this study intends to explore the present situation of E-Commerce in India. It also shows the challenges and opportunities of E-Commerce in India in the prespective of the growing Global Economy. This article contains the secondary data for collection information. The place of the growth of E-commerce in india is satisfactory but slower in camparison to China and the USA. This article axplores the some opportunities which india has already adopted through modern ICTs 4G technologies, available broadband and so many local e-commerce business. But india still faces some basic problems like poor telecom infrastructure no strict legal bans, lack of good attitude towards fast growing technologies and stale academic syllabi regarding e-commerce
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Shields, Amber. "Streaming Giants Carve New Paths in India: The Rise of Female Production, Content, and Consumption." Studies in World Cinema 2, no. 1-2 (May 23, 2022): 5–26. http://dx.doi.org/10.1163/26659891-bja10013.
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Abstract This article examines how through their competitive drive to expand in India’s rapidly growing market, the streaming services Netflix and Amazon Prime are contributing to a shift in the country’s media production and content by opening up the market to more women creators and consumers. Beginning by looking at production shifts, this article will then explore how these shifts are impacting content. Streaming series examined here will include Netflix’s Bombay Begums (Alankrita Shrivastava, 2021) and Masaba Masaba (Ashvini Yardi, 2020) and Amazon Prime’s Four More Shots Please! (Rangita Pritish Nandy, 2019–2020) and Made in Heaven (Zoya Akhtar and Reema Kagti, 2019). All these shows not only center on female protagonists, but are created, written, and directed by women. Just as the new possibilities of multiplex cinema impacted mainstream cinema as filmmakers crossed between the alternative and multiplex markets and the mainstream, this shift has the potential to have ramifications in further content creation and will be something to watch as the streaming service sector continues to grow in India.
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ALMEIDA, Thaís Melo de, Luiz Felipe Moretti INIESTA, Rodrigo Salvador BOUZAN, and José Wellington de MORAIS. "So far from home: first record of Chondromorpha xanthotricha (Diplopoda: Polydesmida: Paradoxosomatidae) in the Brazilian Amazon." Acta Amazonica 52, no. 4 (December 2022): 323–27. http://dx.doi.org/10.1590/1809-4392202103141.
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ABSTRACT The millipede Chondromorpha xanthotricha, supposedly native to Sri Lanka and southern India, is considered a pantropical species occurring in Southeast Asia, North America, Mesoamerica, the Caribbean, Central America and northern South America. Here we report the first record of this species for Brazil, in the central Amazon region of the country, with taxonomic notes and images of male and female specimens.
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Udhwani, Mayank. "Remedying The Mischief Created By E-Commerce Entities In India." World Competition 43, Issue 3 (September 1, 2020): 385–414. http://dx.doi.org/10.54648/woco2020020.
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E-commerce entities like Flipkart and Amazon have been alleged to be in violation of the laws governing foreign direct investment [‘FDI’] in India. Additionally, the business model adopted by them appears to be in contravention of the Competition Act, 2002. On 26 December 2018, the Department for Promotion of Industry and Internal Trade [‘DPIIT’] had issued Press Note 2 (2018 Series) which introduced a series of changes in the FDI norms in the e-commerce sector. (These changes have been incorporated in the FDI Policy vide Foreign Exchange Management (Transfer or Issue of Security by a Person Resident outside India) (Fifth Amendment) Regulations, 2019, dated 31 January 2019, Notification No.FEMA.20(R) (6)/2019-RB, available at, https://rbi.org.in/Scripts/BS_FemaNotifications.aspx?Id=11496 [Last accessed on: 21 April 2020].) The Press Note was purportedly introduced to protect the interest of small and medium sized enterprises in India. In this article, the author argues that the changes which are introduced by the Press Note go against the very purpose of their introduction as it leaves every stakeholder in a worse off situation by allowing easy circumvention. After highlighting the issues arising from amendments introduced by the Press Note in Part I of this article, the author delineates the anti-competitive nature of the business model of the e-commerce entities in Part II of this article. The author proposes that the appropriate method to remedy the problem surrounding the e-commerce sector would have been to make the appropriate amendments under Competition Act, 2002 rather than to opt for the FDI route. Foreign Direct Investment, Competition Law, Foreign Exchange Law, Amazon, Flipkart, e-commerce entities, private equity, anti-competitive practices, circumvention of FDI norms, India
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B, Padmanabh. "flipkart.com’s Strategy on Amazon.com’s Entry into India :A Case Study." Ushus - Journal of Business Management 12, no. 4 (September 9, 2013): 131–43. http://dx.doi.org/10.12725/ujbm.25.8.
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The online retail industry in India is expected to grow to Rs. 7000 crores by 2015. Its size in 2013 is Rs. 2500 crores. By 2014 India is expected to become the 3rd largest nation of Internet users and this would provide huge potential to the online retail Industry1.Among the major cities in India, consumers in Mumbai topped the chart in doing online shopping followed by Ahmedabad and Delhi2. As per Google study conducted in 2012, 51 percent of the traffic for its Great online shopping festival (GOSF) was due to customers from cities other than the four metros. Referring to the growth in online sales, Nitin Bawankule, industry director, e-commerce, online classifieds and media/entertainment at Google India said, “Top motivators for shopping online include cash back guarantee, cash on delivery, fast delivery, substantial discounts compared to retail, and access to branded products”3. The E –commerce space in India has seen a lot of action and there are many online players like flipkart.com, Myntra.com, Fabmart, Indiaplaza and Indiatimesshopping. Amazon.com made an indirect entry through Junglee.com. The reason for this indirect entry is the result of government policy towards foreign direct investment. The Government of India announced in September 2012 the revised foreign direct investment policy in retail. As per this announcement foreign investments are blocked in e-commerce sector while allowing 51 percent FDI in multi-brand retail stores and 100 percent FDI in single brand retail. Amazon has been eyeing the Indian E commerce market which is estimated around $2 billion4.
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Kaur, Kulwinder, and Tejinderpal Singh. "Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 7 (October 19, 2021): 2793–807. http://dx.doi.org/10.3390/jtaer16070153.
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This study aims to assess the effect of online reviews on online book sales performance in the Indian context. A sales rank was used as a proxy measure for sales. The total sample size was 2028 books from the ‘bestseller’ and ‘recent’ book categories on Amazon.in. Cross-sectional analysis and difference-in-difference analysis approaches were adopted for data analysis. The results revealed that online reviews shared by the Indian consumers impact books sales, as the consumers prefer to analyze the books on the basis of available online reviews before making their purchase decision. Overall, the results indicated that reviews had a positive impact on the sales in both book categories.
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Sharma, Anil, and Hiren Harsora. "A STUDY ON PREFERENCES OF CONSUMERS TOWARDS INTERNATIONAL OTT PLATFORMS AND SUSTAINABILITY STRATEGY IN INDIAN MARKET." International Journal of Management, Public Policy and Research 2, SpecialIssue (January 29, 2023): 32–40. http://dx.doi.org/10.55829/ijmpr.v2ispecialissue.114.
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There are several social benefits generated by digital platforms, including facilitating inclusion. Communication services have been critical in accelerating the inclusion of marginalized users into formal systems, particularly for financial, health, and education services that are enabled by OTT providers. Using OTT platforms places a significant strain on energy resources, services providing music and video streaming have a far lower carbon footprint than traditional physical formats.
Over The Top (OTT) industry is one of the fastest growing industries in the world. The usageofOTTplatformsinIndiahastremendouslyincreasedafterCOVID19.ThereasonsforthisismobilefriendlyandtheoriginalcontentthattheseOTTplatformsprovide.In India, big international players like Netflix entered and changed the entertainment industry making platform for more international as well as Indian OTT platforms. This study focuses on various international OTT platforms in India and their performance in Indian Market. The study attempts to identify current international OTT platform trends with reference to type of shows preferred by customers & investigate OTT platform success factors in India. The research concluded that majority of the people preferred Netflix, followed by Disney+ HotStar and Amazon Prime Video. The respondent’s shows liking towards OTT which focus more on Original Shows and Web Series which gets frequently updating list just like Netflix. It was also observed that Disney+ HotStaris more preferred as they of digital broadcasting partner for big cricket events like IPL and World Cup. The research concludes that localization of content, affordable pricing, high quality picture quality, strong distributorship partnership, good user experience and better after sales services are the major factor for success of international OTT in Indian Market.
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Sousa, Melina G. S., Felipe M. Salvarani, Henrique A. Bomjardim, Marilene F. Brito, and José D. Barbosa. "Brucellosis in water buffaloes." Pesquisa Veterinária Brasileira 37, no. 3 (March 2017): 234–40. http://dx.doi.org/10.1590/s0100-736x2017000300006.
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ABSTRACT: The domestication of water buffaloes (Bubalus bubalis) originated in India and China and spread throughout the world and represents an important source of food of high biological value. Given the importance and relevance of brucellosis for buffalo production, this article reviews the history, etiopathogenesis, epidemiology, clinical signs, anatomopathological findings, diagnosis and control of the disease, focusing on data from studies on water buffaloes performed in different countries and the Brazilian Amazon biome.
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Cruz, Jorddy Neves, Mozaniel Santana de Oliveira, Marcia Cascaes, Suraj N. Mali, Srushti Tambe, Cleydson Breno Rodrigues dos Santos, Maria das Graças Bichara Zoghbi, and Eloisa Helena de Aguiar Andrade. "Variation in the Chemical Composition of Endemic Specimens of Hedychium coronarium J. Koenig from the Amazon and In Silico Investigation of the ADME/Tox Properties of the Major Compounds." Plants 12, no. 14 (July 12, 2023): 2626. http://dx.doi.org/10.3390/plants12142626.
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Four species of the genus Hedychium can be found in Brazil. Hedychium coronarium is a species endemic to India and Brazil. In this paper, we collected six specimens of H. coronarium for evaluation of their volatile chemical profiles. For this, the essential oils of these specimens were extracted using hydrodistillation from plant samples collected in the state of Pará, Brazil, belonging to the Amazon region in the north of the country. Substance compounds were identified with GC/MS. The most abundant constituent identified in the rhizome and root oils was 1,8-cineole (rhizome: 35.0–66.1%; root: 19.6–20.8%). Leaf blade oil was rich in β-pinene (31.6%) and (E)-caryophyllene (31.6%). The results from this paper allow for greater knowledge about the volatile chemical profile of H. coronarium specimens, in addition to disseminating knowledge about the volatile compounds present in plant species in the Amazon region.
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Sharma, Satyendra Kumar, Swapnajit Chakraborti, and Tanaya Jha. "Analysis of book sales prediction at Amazon marketplace in India: a machine learning approach." Information Systems and e-Business Management 17, no. 2-4 (September 13, 2019): 261–84. http://dx.doi.org/10.1007/s10257-019-00438-3.
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Marcel, H. P. van Genderen, Piet A. Leclercq, Hermann Silva Delgado, Purnendu B. Kanjilal, and Ramesh S. Singh. "Compositional analysis of the leaf oils ofPiper callosumRuiz & Pav. from Peru andMichelia montanaBlume from India." Spectroscopy 14, no. 2 (1999): 51–59. http://dx.doi.org/10.1155/1999/473812.
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The leaf oils ofPiper callosumfrom Peruvian Amazon andMichelia montanafrom Assam, India, were prepared by hydrodistillation and analyzed by a combination of GC and GC/MS. Twenty five and thirty components have been identified, representing 96.3 and 100.0% of the respective oils. The major constituents were found to be asaricin (syn. sarisan) (35.9 and 81.8%, respectively) and safrole (20.2 and 13.0%). The oil ofP. callosumcontained in addition eugenyl methyl ether (9.7%) and (E)‒asarone (7.8%), compounds not detected in theM. montanaoil. The identity of the principal compound, an isomer of myristicin, was unequivocally established by13C‒NMR spectrometric techniques, especially long‒range1H–13C correlation.
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Demment, Margaret, Diana Fernandez, Dongmei Li, Susan Groth, Ann Dozier, Jack Chang, and Tim Dye. "2506." Journal of Clinical and Translational Science 1, S1 (September 2017): 20. http://dx.doi.org/10.1017/cts.2017.83.
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OBJECTIVES/SPECIFIC AIMS: To share lessons learned from implementing a health survey to a global sample of mTWs. METHODS/STUDY POPULATION: mTWs were paid $0.50 for taking a 15 minute survey to ascertain attitudes and intentions toward participating in genetic research. Two phases included: pilot survey targeting 7 global regions and a large-scale implementation in English in United States, India, and other countries and in Spanish in Spanish speaking countries. Administrative and descriptive information were collected and analyzed by region/country including: completions by location, demographics, time to complete, and survey satisfaction. RESULTS/ANTICIPATED RESULTS: There are 4 key lessons: (1) MTurk is fast. The US sample (n=505) accrual took <2 days and the Indian sample (n=505) took 11 days, while the response from other countries (n=118) generally exceeded 30 days. (2) Using Amazon country specification was the best way to ensure responses from specific countries and regions. (3) Demographic differences exist in mTWs between countries. For example, US mTWs were significantly more likely female (60.1%) compared with India (30.2%) and other countries (34.2%). (4) mTWs found the survey understandable/acceptable. mTWs reported high understandability and acceptability of the survey, which did not vary significantly across countries or by language. DISCUSSION/SIGNIFICANCE OF IMPACT: mTurk provides an efficient platform for survey research from diverse US and Indian samples. In other countries and in Spanish, the mTurk mechanism yielded a smaller sample more slowly but was still effective.
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Joseph, Nidheesh, and E. Sownthara Rajan. "Informal learning behaviors and the role of workplace support: preliminary findings from an India-USA workforce." Development and Learning in Organizations: An International Journal 36, no. 3 (October 4, 2021): 8–11. http://dx.doi.org/10.1108/dlo-05-2021-0089.
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Purpose (mandatory) The purpose of this paper is to study engagement of employees in informal learning behaviors (ILBs) and to understand the role of workplace support (organizational support, supervisor support and job support) in facilitating such behaviors. Design/methodology/approach (mandatory) The study uses descriptive design with data collected through voluntary non-probability sampling method of 58 employees from India and the USA through Amazon Mechanical Turk. Findings (mandatory) Preliminary findings suggest that 81% of the employees are likely to engage in ILBs and 65.5% agreed to have received workplace support. Employees from India rate their workplace support as higher and are more likely to engage in ILBs than those from the USA. Originality/value (mandatory) This study contributes to workplace informal learning literature and highlights the need for more studies on workforce ILBs across multiple countries and job role variations.
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Sharma, Anadi, Akansha Gupta, and Arpit Kumar. "Virtual Reality with Virtual Private Assistant Research: A Case on Amazon Sumerian." International Journal of Engineering and Computer Science 10, no. 7 (July 27, 2021): 25362–64. http://dx.doi.org/10.18535/ijecs/v10i7.4608.
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In modern years, there is a growing recognition of Virtual Reality(VR) in education andthe logic behind this may be the distribution programs in various walks of life. With theminimal device framework, the developers can easily construct and organize applicationsthat can be reachable from anywhere without the in-depth understanding of editing andmanaging 3D objects. In an intended design, Intelligent Virtual Assistant offers theopportunity for hospitality services to enhance the customer experience. The VirtualAssistant can give guests a more personalized experience with either a touch or a VirtualAgent, a custom kiosk, or a smartphone. If you are visiting for the first time and need toidentify the local business and location on the map, this MIET Virtual Assistant will helpyou find them. This paper outlines the results of a project undertaken by the Meerut Instituteof Engineering and Technology, AKTU, India, which aims to provide a purposeful hostingservice in the VR area using amazon service which is known as AWS Sumerian . Thisproject’s benefaction and shortcomings are explored.
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Shrivastava, Kshitij. "Smart Markets Integrated with RFID, Computer Vision, Sensor Data Fusion." International Journal for Research in Applied Science and Engineering Technology 10, no. 7 (July 31, 2022): 4488–503. http://dx.doi.org/10.22214/ijraset.2022.46022.
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Abstract: In India, the retail industry is growing at a rapid pace, and it is at present one of the top 5 destinations for retail investments worldwide. The retail industry accounts for about 10% of India's GDP. By the introduction of Radio frequency identification (RFID), computer vision, and sensor fusion technologies in the retail industry helps to increase their empire rapidly. The objective of this paper is to understand the role of smart technologies like AI and IoT which are introduced in "Just walk out" or Amazon Go stores which increases the customer experience and saves time.
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Anute, Nilesh, Gaurav Tyagi, and Hrishikesh Jagadale. "A study on digital payment applications in India." Journal of Management Research and Analysis 9, no. 3 (August 15, 2022): 150–56. http://dx.doi.org/10.18231/j.jmra.2022.028.
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This Research Paper is based on the in-depth study of applications that deals with Unified Payment Interface (UPI) in India. It shows how the dynamics are changing in the UPI sector and which companies are leading the table. The study was conducted in Pune Region and the survey was done with the help of questionnaire. A response of 82 respondents has been collected and then accordingly a conclusion is made. The Data for the study was also conducted from secondary sources which eventually helped us to get a fair understanding of the Industry. In today’s world one word is common that is “Digitalisation” and it is also gaining popularity due to increase in use of Smartphone by the people, the same has applied to the financial sector. In India, the Unified Payment Interface (UPI) was launched in the year 2016 by National Payments Corporation of India (NPCI). UPI is a payment server which allows its users to transfer the money on real-time basis from Peer-to-Peer (P2P) or from Personto-Merchant (P2M). It is an application that allows the users to use multiple bank accounts in single application. UPI has become so popular in India, also around world due to its ease of use, security, real-time alerts, etc. In India, UPI is currently in a growth stage and showing a robust growth year-onyear. In this research we will have an in-depth study on 5 major UPI apps in India namely GooglePay, PhonePe, Amazon Pay, Paytm and BHIM.
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Titova, Liudmila, Audrey E. Wagstaff, and Acacia C. Parks. "Disentangling the Effects of Gratitude and Optimism: A Cross-Cultural Investigation." Journal of Cross-Cultural Psychology 48, no. 5 (March 22, 2017): 754–70. http://dx.doi.org/10.1177/0022022117699278.
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Previous research finds cultural differences in response to activities designed to increase happiness, or Positive Psychological Intervention (PPIs). The goal of the present study is to explore why different cultural groups respond differently to PPIs. Specifically, we examined responsiveness to PPIs in three cultural groups—Anglo-American, Asian American, and Indian (living in India)—both quantitatively and qualitatively. Participants ( n = 469) were recruited and participated in the study via Amazon Mechanical Turk and were randomly assigned to a 15-min writing task focused on gratitude, optimism, or daily activities (control). As expected, we observed a culture by condition interaction whereby Anglo-Americans experienced increases in positive emotion with both gratitude and optimism tasks, but Indian participants experienced increases in both positive emotion and negative emotion when practicing gratitude, but not optimism. Qualitative analyses revealed possible causes for variability in success of PPIs in different cultures, and suggest possible adjustments that could be made to improve their efficacy. In summary, we observed differences in response to gratitude, but not optimism, which may be fueled by an adverse affective response among non-Anglo-American participants—Gratitude makes them feel good, but also sad and guilty.
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Moreno-Roman, Paola, and Katie Bobick. "Foldscope: Increasing Science Accessibility Worldwide." Microscopy Today 30, no. 3 (May 2022): 42–45. http://dx.doi.org/10.1017/s1551929522000633.
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Abstract:Foldscope Instruments, Inc. creates and distributes low-cost, high-quality scientific tools to communities around the world to help advance education, research, and medical diagnostics. The Foldscope—a high-quality microscope created for less than a dollar in parts—was created in 2015. To date, the Foldscope has reached 1.6 million people worldwide in over 160 countries. A few notable uses for the Foldscope include identification of microscopic eggs of agricultural pests in India, creation of a catalog of the biodiversity of soil arthropods in the Amazon, detection of fake currency and medicine, following toxic blooms, detection of bacteria in water samples, and mapping of pollen diversity in a city landscape.
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Nafees, Lubna, Mokhalles Mehdi, Rakesh Gupta, Shalini Kalia, Sayan Banerjee, and Shivani Kapoor. "Netflix in India: expanding to success." Emerald Emerging Markets Case Studies 11, no. 2 (July 6, 2021): 1–31. http://dx.doi.org/10.1108/eemcs-10-2019-0285.
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Learning outcomes After completing the case, students should be able to understand: the importance and uniqueness of the individual market and developing a suitable marketing strategy. The concept of value creation and learn the importance of developing the right value proposition to compete and succeed in a market. The target audience and how to create the right marketing mix. Competition in a digital landscape and the importance of developing an appropriate strategy to counter its rivals and position the brand effectively. Case overview/synopsis During his visit to India in December 2019, Netflix’s founder and chief executive officer Reed Hastings talked about a series of steps the company had taken in the recent past to successfully face stiff competition and move towards achieving its stated target of 100 million viewers. These steps involved significant changes in their marketing mix such as reworking their pricing, developing a rich portfolio of Indian content and building various partnerships. Since Netflix’s launch in India (December 2016), it faced fierce competition from players such as Hotstar and Amazon Prime, both of whom had developed a rich portfolio of Indian content and adopted a very aggressive pricing strategy thus, making these changes essential. At the time of their launch, Netflix had set a very ambitious target of gaining 100 million viewers within five years (by 2021) while adopting a premium pricing strategy and positioning themselves uniquely based on their international content. They quickly learned that they would have to reevaluate their approach if they wanted to achieve their target on time. The changes announced by Hastings were an effort in that direction. The moot question was whether these steps would help Netflix India reach its goal. This challenge was further compounded by an almost 40% hike in data tariffs by three major wireless carriers considering most Indians watched over-the-top media content on their mobile phones. Complexity academic level The case is designed for undergraduates, as well as for fundamental marketing courses in the Master of Business Administration and other graduate level programmes. It can be taught in the Principles of Marketing, Marketing Strategy and International Marketing courses. It is ideal for topics such as understanding the operation of a digital business in a new market, customer value creation and value drivers, brand and brand positioning, product promotion, strategies for business growth and expansion, fighting competition in a digital landscape. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.
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Praveenraj, Dr D. David Winster. "Exploring Consumer Reviews for Men’s Fashion Accessories in Online Purchase Platforms Using Sentiment Analysis." Revista Gestão Inovação e Tecnologias 11, no. 2 (June 5, 2021): 676–85. http://dx.doi.org/10.47059/revistageintec.v11i2.1704.
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The recent trend in the Indian menswear market has witnessed the infusion of western styles. Result of this is a promising market in India for men’s fashion accessories like caps, sunglasses, bracelets, rings etc. One among the accessories is earrings for man. This product category has got line extensions like studs, hoops, non-piercing magnetic type and piercing studs etc. Keeping in consideration the whooping growth of the men’s earrings market in the online purchase platforms, this study is done with an objective to explore the reviews for this product category to arrive at some insights. For this study descriptive research design has been adopted. Using the scraper tool in Python software, the data (user’s reviews for men’s earrings) was collected from the top two online vendors in India (Amazon and Flipkart). Sentiment analysis is done with R software using the text analytical package “sentiment”. Then the sentiment scores was deployed in ANOVA to test for any significant differences in star ratings and the product variant purchased by the customer taking the Comment Sentiment Scores and Title Sentiment Score. The results have shown that there is a significant difference between the star ratings and Comment Sentiment Scores, Title Sentiment Score. Bivariate correlation is applied to test the relationship between Comment Sentiment Score, Title Sentiment Score and star ratings. The result revealed that star ratings, Comment Sentiment Scores and Title Sentiment Score have a significant relationship with each other.
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Vedula, Nikhita. "Modeling knowledge and functional intent for context-aware pragmatic analysis." ACM SIGWEB Newsletter, Winter (January 2021): 1–4. http://dx.doi.org/10.1145/3447879.3447882.
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Nikhita Vedula is an Applied Scientist at Amazon Alexa Science. She obtained her PhD in Computer Science and Engineering from the Ohio State University in August 2020, advised by Professor Srinivasan Parthasarathy. She received her bachelor's degree from the National Institute of Technology, Nagpur, India in 2015. Her research interests are at the intersection of data mining, natural language processing and social computing. Over the course of her PhD, her research involved designing efficient and novel machine learning and computational linguistic techniques that extract, interpret and transform the vast, unstructured digital content into structured knowledge representations in diverse contexts. She has worked with researchers from interdisciplinary fields such as emergency response, marketing, sociology and psychology. She performed research internships at Nokia Bell Laboratories, Adobe Research and Amazon Alexa AI. Her work has been published at several top data mining conferences such as the Web Conference, SIGIR, WSDM and ICDM. Her work on detecting user intentions from their natural language interactions won the Best paper award at the Web Conference 2020. She was a recipient of a Graduate Research Award (2020), a Presidential Fellowship (2019) and a University Graduate Fellowship (2015) at the Ohio State University. She was also selected as a Rising Star in EECS (2019).
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Bishorjit Singh, Lourembam, Haritha S, Dhanamanjuri Thangjam, and Hiyai Leima Nigthoujam. "Factors Motivating Binge-Watching of TV Series Among College Students." Shanlax International Journal of Management 9, S1-Feb (February 25, 2022): 196–206. http://dx.doi.org/10.34293/management.v9is1.4861.
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The Rapid growth of Internet-based TV companies has transformed the way of video consumption, Internet-Based TV companies are releasing an entire series of programmes at once, which leads consumers to watch the TV series at once or three to four episodes at one sitting. This phenomenon gained popularity due to the development of platforms such as Netflix, Hulu, HBO GO, Amazon Prime, Disney+, and Apple TV (Winland, 2012). Students are spending less time devoted to academic pursuits. Research studies have indicated that students are heavily distracted from their academic pursuits due to binge-watching, with many students spending almost 8 hours per week on binge-watching. Based on an extensive literature review, a glaring gap was noticed in assessing binge-watching behaviour among Indian students. Hence, the paper aims to explore various factors that influence college students’ attitudes towards binge-watching. The study is grounded on four different stimuli that influence Binge-watching: enjoyment, escapism, social influence and convenient access. Design/Methodology/Approach: The present study is a descriptive research design. Quantitative methods were used for the collection and analysis of data. A structured questionnaire based on pre-validated scales was used as a research instrument. The respondents were from the student community across India. Analysis was based on correlation and multiple regression analysis.Originality: The paper significantly contributes to the understanding of factors influencing binge-watching attitudes among students in India. There is a huge dearth of literature concerning binge-watching in India. Findings: The findings of the study indicate that escapism, enjoyment greatly motivate students to spend more time binge-watching. As per the survey, we found out that college students don`t binge-watch because of convenient access and social influence.
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Arora, Monika, Gaurang P. Nazar, Aastha Chugh, Tina Rawal, Surbhi Shrivastava, Praveen Sinha, Vineet Gill Munish, et al. "Tobacco imagery in on-demand streaming content popular among adolescents and young adults in India: implications for global tobacco control." Tobacco Control 30, no. 1 (April 9, 2020): 42–48. http://dx.doi.org/10.1136/tobaccocontrol-2019-055360.
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BackgroundIndia implemented tobacco-free film and TV rules (Rules) to protect adolescents and young adults from tobacco exposure.ObjectiveTo assess tobacco imagery in online series popular among adolescents and young adults.MethodsTen popular online series on streaming platforms were identified after discussions with participants (aged 15–24 years) in New Delhi, and content-coded for tobacco imagery following the Breathe California protocol. Incidents of tobacco use and brand appearances in each series episode were counted, and compliance with Indian Rules was recorded.Results188 episodes across 10 series on Netflix and Amazon Prime Video were coded. Seven series were rated age 16+, two were 18+ and one was 13+. The median number of tobacco incidents per episode in foreign productions was as follows: Amazon’s ‘The Marvellous Mrs Maisel’ (87.5, IQR 62.0–116.0) and Netflix’s ‘The Crown’ (29.0, 18.0–36.0) were higher than Indian productions: Netflix’s ‘Sacred Games’ (9.0, 0.5–14.5) and Amazon’s ‘Mirzapur’ (7.0, 4.0–11.0) (p=0.84). Tobacco incidents per hour ranged from 0 (Bodyguard, Riverdale, 13 Reasons Why) to 106.1 (The Marvellous Mrs Maisel). Seven of 10 series had tobacco imagery and none were compliant with the Rules.ConclusionContrary to Section 5 of India’s Cigarettes and Other Tobacco Products Act, its Rules are not being complied with by the streaming platforms. US-produced streaming media contains more tobacco incidents than Indian-produced media. There is an urgent need for better enforcement of existing Rules on streaming platforms in India, and modernisation of the WHO Framework Convention on Tobacco Control, Article 13 guidelines to account for new streaming platforms to protect youth from tobacco imagery globally.
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Chitra, V., and R. Gokilavani. "Green Banking Trends: Customer Knowledge and Awareness in India." Shanlax International Journal of Management 8, no. 1 (July 1, 2020): 54–60. http://dx.doi.org/10.34293/management.v8i1.2486.
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Global warming is increasing; therefore, Change is the law of nature. The changes like the environmental and climatic conditions, are one of the most complicated issues faced by the growing society. The survival of the fittest contributes to the idea of adaptation to the changes in society. Today’s business is all about being green, and companies use this as a key strategy to expand its market and impact society. Even the top companies like Amazon to apple are moving in a great way towards green. The economic development lies in the palms of the banks being the financial organizations.Green banking means a financial institution, typically public or quasi-public, that uses innovative financing techniques and market development tools in partnership with the private sector to accelerate deployment of clean energy technologies. Green banks use public funds to leverage private investment in clean energy technologies that, despite being commercially viable, have struggled to establish a widespread presence in consumer markets. Green banks seek to reduce energy costs for ratepayers, stimulate private sector investment and economic activity, and expedite the transition to a low-carbon economy. Adoption of green banking practices will not only be useful for the environment but also benefit in greater operational efficiencies, minimum errors and frauds, and cost reductions in banking activities. The present paper aims to highlightIndian initiatives and adoption by various banks towards green banking in India. Further, an attempt has been made to highlight the major benefits, confronting challenges of Green Banking.
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Hussan, Ajmal, Jitendra Kumar Sundaray, Ratna Ghosal, Farhana Hoque, and Suman Mallick. "Skeletal Deformities in Invaded Population of Amazon Sailfin Catfish Pterygoplichthys pardalis (Castelnau, 1855) in the East Kolkata Wetland, India." International Journal of Bio-resource and Stress Management 13, no. 4 (April 30, 2022): 326–31. http://dx.doi.org/10.23910/1.2022.2664.
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The incidence of severe vertebral deformity was reported in the specimens of the Amazon sailfin catfish Pterygoplichthys pardalis (Castelnau, 1855) for the first time in India. Fish samples were collected on bimonthly basis during June 2019 to December 2020, from wastewater-fed large aquaculture impoundments (locally called ‘bheries’) of north-western part of the East Kolkata Wetlands, India. Sampling were performed using seine nets of mesh size 15 mm–30 mm and covering more or less 5,000 sq m area each time. Deformities were found in 18 specimens of Pterygoplichthys pardalis. Two types of spinal deformities, scoliosis and kyphosis, were determined visually and reconfirmed by radiography using medical X-ray system. The total length and body weights of individual fish (normal and deformed) were measured and the length-weight relationships parameters were calculated and compared. A significant difference was observed between b values of deformed (b ~1.679) and normal specimens (b>2.5) of Pterygoplichthys pardalis. Various environmental and genetic factors could contribute to the development of this deformity in the Pterygoplichthys pardalis, but based on the available data, it is impossible to confidently identify the key factor(s). However, as the fishes were from a wastewater-fed fisheries system, which receive about 600 million litres of industrial and municipal discharge of the city every day, metal and other organic contaminants could be a reason of this impairment in Pterygoplichthys pardalis.
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Sandhe, Ashutosh Anil. "Consumer Based Brand Equity and Attitude Towards Leading Online Shopping Websites in India." International Journal of Advances in Management and Economics 8, no. 5 (August 30, 2019): 16–27. http://dx.doi.org/10.31270/ijame/v08/i05/2019/3.
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The focus of this research was to measure consumer-based brand equity (CBBE) of India’s top online retailing websites Amazon and Flipkart. However, for the sake of confidentiality and copyright, their names were not revealed anywhere in the paper. This was done with the help of Aaker’s and Keller’s concept of brand equity. A sample of 1000 respondents from across the state of Gujarat, India was taken. Data was collected through a structured questionnaire. CBBE was measured by calculating mean scores of overall brand equity and its factors. The factors were brand loyalty, perceived quality, brand awareness, brand association, attitude and purchasing intention. The correlation coefficient between factors and brand equity was considered as weight. The research revealed through the data which retail site had a higher brand equity. One interesting fact that was identified was how keenly both the brands are trying to woo their customers. The results showed very similar trends. A positive relation was found between brand equity and its factors. Based on this relationship the research concluded with a regression model where brand equity was the dependent variable and factors were independent variables. It was observed that the factor ‘brand loyalty’ had the lowest mean value suggesting that with competition and wider choice to consumer, brand loyalty tends to be lower. Favorable attitude was observed for both brands with highest mean values among all factors. Keywords: Brand Loyalty, CBBE, Perceived Quality, Brand Awareness, Brand Association, Attitude, Purchasing Intention.
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Mathur, Poorva. "Netflix Streaming in Indian Digital World." Trinity Journal of Management, IT & Media 9, no. 1 (2018): 28–31. http://dx.doi.org/10.48165/tjmitm.2018.0906.
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Binge watching culture can be much defined with the growing up craze of streaming services such as Netflix and Amazon Prime. As per a study, streaming services have now more subscribers than traditional pay Television services. “Netflix and Chill”; propaganda have more viewers cast nowadays. Netflix is the biggest player of binge watching in the market for streaming shows online. In early days when Netflix just started back in 1997, only licensed content was used to stream but with the due course of time; Netflix came up with its Originals to heat up the binge. Undoubtedly, Netflix is the game changer and biggest king of the industry. Even the biggest competitors of Netflix like Amazon Prime doesn’t even comes approximal in the overall race. What strikes up the mind over here is ‘whether Netflix subscription by its viewers is because of its licensed content or Originals’? To our great astonishment, 7Park Data analytics platform showcases that only 20% of viewing is going around in Originals but a colossal of 80% share of viewers are in licensed content area. Out of which 18% Originals dominant range lies in U.S. With the time encompassment; most in vogue Originals were Stranger Things Season 1, 13 Reasons Why, Orange is the New Black Season 5, etc; In collation to the most popular licensed titles like Friends, How I Met Your Mother, Supernatural, etc. According to a recent study by The Economics Times, India; ever since the launch of Reliance Jio in 2016; top three mobile applications out of 10 downloaded were of video streaming which offers capacious assortment of content upon movies, TV shows and web series. Additionally, main top two apps as of now are Netflix and Tinder due to extended obsession of pop culture of TV Shows, Movies and Online Dating.
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Winseck, Dwayne. "The Geopolitical Economy of the Global Internet Infrastructure." Journal of Information Policy 7, no. 1 (February 1, 2017): 228–67. http://dx.doi.org/10.5325/jinfopoli.7.1.0228.
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Abstract According to many observers, economic globalization and the liberalization of telecoms/internet policy have remade the world in the image of the United States. The dominant roles of Amazon, Apple, Facebook, and Google have also led to charges of US internet imperialism. This article, however, argues that while these internet giants dominate some of the most popular internet services, the ownership and control of core elements of the internet infrastructure—submarine cables, internet exchange points, autonomous system numbers, datacenters, and so on—are tilting increasingly toward the EU and BRICS (i.e., Brazil, Russia, India, China, and South Africa) countries and the rest of the world, complicating views of hegemonic US control of the internet and what Susan Strange calls the knowledge structure.
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Tripathy, Sunita. "Good governance for consumer welfare and accountability in the age of digital aggregators: the case of Amazon India." International Journal of Private Law 9, no. 1/2 (2018): 71. http://dx.doi.org/10.1504/ijpl.2018.097331.
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Muralidharan, Sidharth, and Fei Xue. "Personal networks as a precursor to a green future: a study of “green” consumer socialization among young millennials from India and China." Young Consumers 17, no. 3 (August 15, 2016): 226–42. http://dx.doi.org/10.1108/yc-03-2016-00586.
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Purpose Millennials, an understudied segment of the sustainable market, are enthusiastic about adopting greener lifestyles but fail to translate pro-environmental attitudes to actual behavior, thus understanding factors that motivate their actual purchase of green products is imperative. Using the consumer socialization framework, the researchers studied the impacts of social structural variables (i.e. age, gender, education and family structure), socialization agents (i.e. family, peers and mass media) and environmental concern on the buying behaviors of millennials from two of the world’s most populous nations: India and China. Design/methodology/approach Using online panels (Amazon M-Turk and sojump.com), online surveys were administered to an online sample of millennials aged 18-24 years from India (n = 253) and China (n = 255). Findings Hierarchical regressions showed that peer communication predominantly influenced green buying behavior of millennials from India, while family communication was most important to Chinese millennials. Environmental concern, an attitudinal outcome, directly impacted behavior and also mediated the relationship between significant socialization agents and buying behavior in both countries. Practical implications Considering the importance given to peers (India) and family (China), green marketers have to use specialized strategies when marketing their products to millennials in India and China. Instead of focusing on mass media campaigns, the study highlights the importance of “personal” social networks to curb the environmental issues plaguing their respective countries. Originality/value The current study extends the literature on millennials’ green consumer behavior by exploring millennials in India and China. The consumer socialization framework has not been applied to countries like India and China, and to understand green consumerism, the role played by influential agents such as family and peers in these collectivistic cultures and their potential to change green attitudes and behavior warrants further exploration. The possibility of mediating effects has been represented by weak correlations between socio-demographic and psychological factors. Using the consumer socialization framework, the current study explores environmental concern (EC) as a mediator in the model.
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Bieluk, Jerzy. "River as a Legal Person." Studia Iuridica Lublinensia 29, no. 2 (June 21, 2020): 11. http://dx.doi.org/10.17951/sil.2020.29.2.11-23.
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<p>The concepts of recognizing elements of nature as having legal personality have been appearing for many years as proposals for a new approach to ecology. Recent years have brought specific solutions in this regard. Attempts to recognize rivers (but not only rivers) as separate legal entities can be found in various places around the world. This is not a common trend, only a few such cases can be identified in the applicable legislation. The article is devoted to the analysis of the best-known examples of this type of activity. In 2017, the legal system of New Zealand recognized the Whanganui River as a legal person. Talks are ongoing about further solutions of this kind. Apart from environmental protection reasons, the basic motives for this type of solution are cultural considerations – connected with Maori beliefs and values. In the legal systems of India and Colombia, the courts have attempted to recognize the rivers (Ganges and Yamuna in India, the Atrata River, and the entire Amazon ecosystem) as legal persons. The motives for this type of activity were primarily ecological – protecting priceless parts of nature from destruction.</p>
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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Antecedents to Online Shopping." International Journal of E-Business Research 11, no. 1 (January 2015): 35–55. http://dx.doi.org/10.4018/ijebr.2015010103.
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The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for national and multinational online retailers. Several web portals are looking to capture a share of this huge market. This study gains importance as Indian arms of multinational online selling companies like Amazon and eBay are fighting various home-grown players like Snapdeal, Flipkart and many more. The objective of this paper is to identify and rank the factors that influence the selection of web portal among online shoppers in India. Exploratory study was conducted to identify various precursors of web site selection for online shopping. Twenty-four variables identified from this study were used to create a structured questionnaire. This questionnaire was then administered among 203 shoppers in India using convenience sampling. To determine the factors that influence the selection of web portals. Principal Component Analysis with Varimax Rotation was used. The study condensed the comprehensive set of twenty-four variables into six factors that have a direct influence on consumers' choice of online buying website. These were transaction security, augmented benefits, user experience, cognitive stimuli, personalized assurance and web atmospherics. This is against the general perception that shoppers prefer the web portals with best user experience and attractive web atmospherics. The online buying population of the world's third largest economy selects the portals based on the primary motive of security in a transaction. Adding to the existing knowledge on shoppers' selection of online buying portals, the study reveals the prevalence of a multitude of antecedent factors and distinct patterns with respect to constituents of these factors. Findings of this research may be used as guidelines for the development of multi-dimensional strategic framework by online retailing firms.
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Telrandhe, Umesh B., Satish B. Kosalge, Shweta Parihar, Devender Sharma, and S. Hemalatha. "Collection and Cultivation of Swietenia macrophylla King." Scholars Academic Journal of Pharmacy 11, no. 1 (January 16, 2022): 13–19. http://dx.doi.org/10.36347/sajp.2022.v11i01.003.
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Meliaceae is a family of 50 genera with 1400 species that are predominantly found in tropical parts of the third world. Because of its timber and calorific value, members of this family are commercially valuable. Mahogany is a Meliaceae family exotic plant that includes three species: Swietenia macrophylla king, S mahogany L. Jacq., and S. humulis Zucc. Mahogany's distribution in India is limited to the Western and Eastern Ghats. This genus is predominantly found in the humid zone of the New World and the Amazon region of South America. The purpose of this review article is to look at its botanical description, geographical distribution, ecological range, cultivation and collection methods, wood characteristics, wood uses, therapeutic uses, seed cultivation and propagation practices, and wood characteristics, wood uses, and therapeutic uses.
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V, Sristy Lalaika, Kalathila Uthej, and Shreeya Rishi K. "Analysing the Media Consumer Trends During the COVID-19 Period-The Rise of Otts in India." International Journal of Engineering and Advanced Technology 11, no. 1 (October 30, 2021): 267–72. http://dx.doi.org/10.35940/ijeat.a3216.1011121.
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In the wake of an unprecedented COVID-19 widespread, there is a massive development in the media and entertainment industry through OTT (Over-the-Top) platforms which offer video streaming directly to viewers via the internet without cable, broadcast, and satellite television supports. During the self-isolation period, OTTs have increased the overall media consumption to a real high and are now gradually becoming mainstream entertainment destination amidst the growing internet users. This mass intrusion has given an opportunity for many independent platforms to grow and run alongside the likes of already established biggies, Netflix and Amazon Prime. The telecom operators chipped in this aspect and are extensively working on optimizing their operations with advertising revenue and bringing in effective content strategies in order to reach out to more people. The present study focuses on this new development by using the technique of quantitative content analysis in order to know the cause of this sudden increase in OTT channels' viewership among millennials during the lockdown period in India and its impact on traditional modes of communication.