Статті в журналах з теми "Advertising"
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Gong, Linghui, Zhenghao Wang, Keyu Yao, and Zhengze Yuan. "Advertising in Companies." Advances in Economics, Management and Political Sciences 14, no. 1 (September 13, 2023): 12–17. http://dx.doi.org/10.54254/2754-1169/14/20230771.
Повний текст джерелаLiu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "A VARX Measurement of Advertising’s Spillover Effect across it Technology and Wireless Communication Technology." Applied Mechanics and Materials 303-306 (February 2013): 2015–21. http://dx.doi.org/10.4028/www.scientific.net/amm.303-306.2015.
Повний текст джерелаCope, James D. "Nonprescription Drugs and the Regulation of Advertising." Journal of Drug Issues 22, no. 2 (April 1992): 257–64. http://dx.doi.org/10.1177/002204269202200206.
Повний текст джерелаUdin, Noor. "Mengkritisi Iklan Layanan Masyarakat (ILM) Kita." Humaniora 2, no. 2 (October 31, 2011): 1467. http://dx.doi.org/10.21512/humaniora.v2i2.4025.
Повний текст джерелаRozendaal, Esther, and Bernd Figner. "Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising." Journal of Media Psychology 32, no. 3 (July 2020): 107–18. http://dx.doi.org/10.1027/1864-1105/a000262.
Повний текст джерелаAgustrijanto, Agustrijanto. "STRATEGI KOMUNIKASI PERIKLANAN BELOW THE LINE (BTL) PT AGHNA (KREANOVA), BANDUNG DALAM MENJALANKAN BISNIS PRINT AD." JURNAL KOMUNIKATIO 8, no. 2 (October 14, 2022): 78–95. http://dx.doi.org/10.30997/jk.v8i2.6711.
Повний текст джерелаSmulyan, Susan. "Absence and the advertising historian." Journal of Historical Research in Marketing 8, no. 3 (August 15, 2016): 473–80. http://dx.doi.org/10.1108/jhrm-05-2016-0011.
Повний текст джерелаWang, Nuannuan. "Advertising and Consumers’ Enthusiasm." Scientific and Social Research 3, no. 2 (July 13, 2021): 82–85. http://dx.doi.org/10.36922/ssr.v3i2.1108.
Повний текст джерелаInco Hary Perdana. "Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)." Proceedings Of International Conference On Communication Science 2, no. 1 (November 10, 2022): 375–82. http://dx.doi.org/10.29303/iccsproceeding.v2i1.52.
Повний текст джерелаLu, Lu, Yan Wang, Jian Ping Chai, and Fu Lian Yin. "Summarize on Evaluation of Advertising Effect." Advanced Materials Research 971-973 (June 2014): 2418–23. http://dx.doi.org/10.4028/www.scientific.net/amr.971-973.2418.
Повний текст джерелаFarooq, Samiya, and Adeel Maqbool. "Advertising as An Influencing Factor on Consumer Behavior." Revista de Gestão Social e Ambiental 18, no. 9 (May 3, 2024): e06587. http://dx.doi.org/10.24857/rgsa.v18n9-076.
Повний текст джерелаCaywood, Clarke L., and Ivan L. Preston. "The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech." Journal of Public Policy & Marketing 8, no. 1 (January 1989): 204–26. http://dx.doi.org/10.1177/074391568900800114.
Повний текст джерелаKlymenko, I. V., and A. O. Kozelska. "THE PSYCHOLOGICAL FEATURES OF THE PERCEPTION OF ADVERTISING WITH DIFFERENT GENDER-ROLE MODELS." Ukrainian Psychological Journal, no. 2(16) (2021): 54–69. http://dx.doi.org/10.17721/upj.2021.2(16).4.
Повний текст джерелаTellis, Gerard J., and Claes Fornell. "The Relationship between Advertising and Product Quality over the Product Life Cycle: A Contingency Theory." Journal of Marketing Research 25, no. 1 (February 1988): 64–71. http://dx.doi.org/10.1177/002224378802500106.
Повний текст джерелаKim, Jung Seek. "National Culture and Advertising Sensitivity to Business Cycles: A Reexamination." Journal of International Marketing 28, no. 4 (May 21, 2020): 41–57. http://dx.doi.org/10.1177/1069031x20923310.
Повний текст джерелаLiu, Zong Jin, Yang Yang, Zheng Fang, and Yan Yan Xu. "Measuring Dynamic Sales Impacts of LBA Using Wireless Communication Technology." Advanced Materials Research 662 (February 2013): 896–901. http://dx.doi.org/10.4028/www.scientific.net/amr.662.896.
Повний текст джерелаTong, Hairuo. "Analysis of the Advantages and Disadvantages of Public Service Advertising." Communications in Humanities Research 11, no. 1 (October 31, 2023): 243–48. http://dx.doi.org/10.54254/2753-7064/11/20231455.
Повний текст джерелаAdawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (February 21, 2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.
Повний текст джерелаPryshchenko, Svitlana Valeriivna. "CREATIVE TECHNOLOGIES IN ADVERTISING DESIGN." Creativity Studies 12, no. 1 (May 24, 2019): 146–65. http://dx.doi.org/10.3846/cs.2019.8403.
Повний текст джерелаGilly, Mary C. "Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States." Journal of Marketing 52, no. 2 (April 1988): 75–85. http://dx.doi.org/10.1177/002224298805200206.
Повний текст джерелаWee-Ming Lau, László Józsa, Yoong-Wai Chan, Yee-Ling Fong, Hiram Ting, and Kim-Lim Tan. "Beliefs and Attitude towards Political Advertising During Malaysia's GE14 Political Tsunami." International Journal of Business and Society 21, no. 1 (April 25, 2021): 285–99. http://dx.doi.org/10.33736/ijbs.3252.2020.
Повний текст джерелаCrawford, Robert. "‘Truth in Advertising’: The Impossible Dream?" Media International Australia 119, no. 1 (May 2006): 124–37. http://dx.doi.org/10.1177/1329878x0611900112.
Повний текст джерелаReynolds, Molly E., and Richard L. Hall. "Issue Advertising and Legislative Voting on the Affordable Care Act." Political Research Quarterly 71, no. 1 (August 8, 2017): 102–14. http://dx.doi.org/10.1177/1065912917724007.
Повний текст джерелаRomana Puggelli, Francesca, and Mauro Bertolotti. "Healthy and unhealthy food in Italian television ads for adults and children." Young Consumers 15, no. 1 (April 14, 2014): 58–67. http://dx.doi.org/10.1108/yc-03-2013-00364.
Повний текст джерелаWalden, Keith. "Advertising Business, Advertising Culture." Canadian Review of American Studies 29, no. 2 (January 1999): 127–34. http://dx.doi.org/10.3138/cras-029-02-06.
Повний текст джерелаMalchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (June 1, 2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.
Повний текст джерелаFedorova, Nadiia. "Advertising as an object of copyright." Theory and Practice of Intellectual Property, no. 2 (June 23, 2022): 33–38. http://dx.doi.org/10.33731/22022.259742.
Повний текст джерелаA.Nithya, A. Nithya. "Advertising Strategy." Paripex - Indian Journal Of Research 2, no. 2 (January 15, 2012): 1–3. http://dx.doi.org/10.15373/22501991/feb2013/1.
Повний текст джерелаLiu, Zong Jin, Yang Yang, Zheng Fang, and Jing Cai. "Sales Impacts of Location Based Advertising Using Wireless Communication Technology." Applied Mechanics and Materials 268-270 (December 2012): 1741–47. http://dx.doi.org/10.4028/www.scientific.net/amm.268-270.1741.
Повний текст джерелаBeard, Fred. "Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)." Journal of Historical Research in Marketing 8, no. 4 (November 21, 2016): 585–94. http://dx.doi.org/10.1108/jhrm-05-2016-0012.
Повний текст джерелаOlbrich, Rainer, and Carsten D. Schultz. "Multichannel advertising: does print advertising affect search engine advertising?" European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1731–56. http://dx.doi.org/10.1108/ejm-10-2012-0569.
Повний текст джерелаWaisi Kareem, Sarkawt, and Habeeb Ibrahim. "The impact of commercial advertising on the public." Journal of University of Raparin 11, no. 2 (July 9, 2024): 452–76. http://dx.doi.org/10.26750/vol(11).no(2).paper17.
Повний текст джерелаDemchenko, Ivan, and Anzhela Berzina. "Medicines Advertising: Legal Practice." Law Review of Kyiv University of Law, no. 2 (August 10, 2020): 233–38. http://dx.doi.org/10.36695/2219-5521.2.2020.41.
Повний текст джерелаShafiq, A., A. Haque, K. Abdullah, and M. T. Jan. "Beliefs about Islamic advertising: an exploratory study in Malaysia." Journal of Islamic Marketing 8, no. 3 (September 11, 2017): 409–29. http://dx.doi.org/10.1108/jima-02-2015-0018.
Повний текст джерелаHaghsetan, Leila, Afsane Malkami, and Leila Farjoo. "Advertisement and Its Effect on attracting Artists to Participate in Theater Festivals." Journal of Management and Accounting Studies 4, no. 04 (July 21, 2019): 54–60. http://dx.doi.org/10.24200/jmas.vol4iss04pp54-60.
Повний текст джерелаMoslehpour, Massoud, Jargal Tumurbaatar, and Khoirul Amri. "What Do Mongolian Facebook Users Want from Advertisers?" International Journal of Business and Management 11, no. 9 (August 7, 2016): 51. http://dx.doi.org/10.5539/ijbm.v11n9p51.
Повний текст джерелаSchorman, Rob. "Claude Hopkins, Earnest Calkins, Bissell Carpet Sweepers and the Birth of Modern Advertising." Journal of the Gilded Age and Progressive Era 7, no. 2 (April 2008): 181–219. http://dx.doi.org/10.1017/s1537781400001869.
Повний текст джерелаMehta, Abhilasha. "Advertising Attitudes and Advertising Effectiveness." Journal of Advertising Research 40, no. 3 (May 2000): 67–72. http://dx.doi.org/10.2501/jar-40-3-67-72.
Повний текст джерелаMarkham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (March 2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.
Повний текст джерелаJohnson, Justin P. "Targeted advertising and advertising avoidance." RAND Journal of Economics 44, no. 1 (March 2013): 128–44. http://dx.doi.org/10.1111/1756-2171.12014.
Повний текст джерелаConnolly-Ahern, Colleen, and Lynda Lee Kaid. "Corporate Advertising as Political Advertising." Journal of Political Marketing 1, no. 4 (September 6, 2002): 95–99. http://dx.doi.org/10.1300/j199v01n04_06.
Повний текст джерелаDucoffe, Robert H., and Eleonora Curlo. "Advertising value and advertising processing." Journal of Marketing Communications 6, no. 4 (January 2000): 247–62. http://dx.doi.org/10.1080/135272600750036364.
Повний текст джерелаHarvey, Phil. "Product Advertising versus Ideas Advertising." Social Marketing Quarterly 4, no. 4 (December 1998): 32–34. http://dx.doi.org/10.1080/15245004.1998.9961014.
Повний текст джерелаBARBU, Cristina Mihaela, Ștefan PONEA, and Cristiana Luminiţa BOGDĂNOIU. "OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING." Theoretical and Practical Research in the Economic Fields 10, no. 2 (December 31, 2019): 118. http://dx.doi.org/10.14505/tpref.v10.2(20).05.
Повний текст джерелаVolkova, Viktoriya Borisovna. "Representation of sexuality in Calvin Klein Jeans advertising campaigns (1980–2016): gender approach." Человек и культура, no. 4 (April 2021): 116–33. http://dx.doi.org/10.25136/2409-8744.2021.4.36304.
Повний текст джерелаCalfee, John E., and Debra Jones Ringold. "The 70% Majority: Enduring Consumer Beliefs about Advertising." Journal of Public Policy & Marketing 13, no. 2 (September 1994): 228–38. http://dx.doi.org/10.1177/074391569401300204.
Повний текст джерелаRozumei, S., I. Nikolaienko, and A. Doliuk. "Developing an advertising strategy of new product." Ekonomìka ta upravlìnnâ APK, no. 1 (155) (May 21, 2020): 129–40. http://dx.doi.org/10.33245/2310-9262-2020-155-1-129-140.
Повний текст джерелаTrijayanto, Danang. "Analisis Isi SMS Iklan Layanan Telekomunikasi Telkomsel Berdasarkan Undang-undang No. 11 Tahun 2008 Pasal ke-9 Tentang Informasi dan Transaksi Elektronik Periode 2013." Jurnal Penelitian Pos dan informatika 6, no. 1 (October 17, 2016): 79. http://dx.doi.org/10.17933/jppi.2016.060105.
Повний текст джерелаKang, Seongho, Hangeun Lee, and Bo Kyung Cho. "The Effects of Mobile Advertising on Advertising Engagement and Advertising Attitude : Evidence from Gamification Advertising." Korea Association of Business Education 34, no. 2 (April 30, 2019): 283–303. http://dx.doi.org/10.23839/kabe.2019.34.2.283.
Повний текст джерелаSulastri, Sulastri. "PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN AIR MINERAL MEREK AQUA (STUDI PADA MASYARAKAT DESA RAMBAH TENGAH UTARA KABUPATEN ROKAN HULU)." Hirarki : Jurnal Ilmiah Manajemen dan Bisnis 4, no. 3 (October 18, 2022): 782–98. http://dx.doi.org/10.30606/hirarki.v4i3.1552.
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