Дисертації: "Advertising management of the enterprises"

1

Ekop, Dr Emmanuel. "Funding Strategies for Small- to Mid-Sized Enterprises." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5698.

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Small firms struggle to survive competition with limited resources, and about 50% of start-up organizations fail after 5 years. The purpose of this qualitative multiple case study was to explore the strategies some beauty salon owners in the mid-Atlantic region of the United States use to access financial resources to support growth for longer than 5 years. The conceptual framework for the study was the resource-based view theory of the firm. Data were collected from 6 beauty salon owners who had succeeded for longer than 5 years. Semistructured face-to-face interviews and review of archival and transcript data yielded data saturation in combination with member checking. Data analysis was conducted using methodological triangulation with keyword-in-context analysis, comparison analysis, and content analysis. The 4 emergent themes from the study were personal savings, formal education and professional training as keys to funding, funding strategies, and small business challenges in acquiring funding. Findings from this study may contribute to social change by providing best practices and funding strategies that leaders of small- to mid-sized enterprises may use to access funding to ensure business survival for longer than 5 years. In addition, the findings in this study may reduce small business failure rate, increase sales revenue for the government, and increase employment in the region.

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2

Kotzé, Shanie. "FACTORS INFLUENCING MANAGEMENT KNOWLEDGE IN THE PRE-OWNED MOTOR VEHICLE ENTERPRISES OF MATJHABENG." Thesis, Welkom: Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/222.

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Full Thesis
The discovery over seventy years ago of a gold reef in the Northern Free State brought about a hive of business activity. This area, known as the Goldfields, includes Welkom, Virginia, Odendaalsrus, Allanridge, and Hennenman (Anon. 2009:1). Most successful businesses in the area are either directly or indirectly associated with the gold-mining industry.

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3

Tan, Ya Hsuan Sunny. "A content analysis of print advertisements from the United States and Taiwan." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2704.

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This study is conducted through content analysis to determine the degree of advertising standardization between the United States and Taiwan. Based on the literature review the impact of standardization versus localization advertising strategies is discussed.

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4

Nicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.

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An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising.
ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectively. The study comprises of two experiments, one for awareness and one for price perception and purchase intent. In each experiment, red is compared to other colours in order to establish any significant differences. The second experiment goes further to examine whether the intensity of colour, verbal cues or demographic differences have an impact on the results. The literature review begins with an examination of price theory and the role of sales promotions in organizations. It considers advertising response models with focus on the persuasive hierarchy AIDA model. The impact of colour is then considered along with consumer psychology and behavior as well as theories relating to demographic and cultural responses to colour in advertising. Argument from the sources is then put forward to suggest that research into the effects of colour in advertising is underexplored and that the role of colour in affecting response is complex and is over oversimplifies by advertising practitioners. The research results are presented revealing few significant differences between red and alternative colours for awareness, price perception or purchase intent. The result for awareness is blurred by research limitations, but red does not emerge as a candidate for exacting higher levels of awareness than a number of other colours. In the second experiment, red is found to be inferior to blue in affecting purchase intent. Red at 50% saturation is shown to have a more positive impact on purchase intent that a red hue at full saturation. Demographic splits do not show conclusive results, but it is suggested that a larger sample size would induce a better price perception of red for the black community than for other racial groupings. Discussion and recommendations follow. In this study, red shows no qualities to justify its predominant use in price promotion advertising and more benefit might be obtained for the brand by differentiating through use of alternative colours that may stand out in a sea of red over traditional sale periods. The principle recommendations are, firstly, the need to acquire a deeper understanding of the effect of colour in advertising. In the more complex, competitive global marketplace competition for customer attention is high and the margin of error for irrelevant advertising appeals are low. Secondly, the argument is made for colour usage to be built around long term branding concerns rather than short term requirements for advertising response.

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5

Siddiquie, Mohammed Aslamuddin. "Branding Strategies of Service Small and Medium-Sized Enterprise Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6118.

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Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful service SMEs. Krake's funnel model for the role of brand management in SMEs was the conceptual framework used in the study. Data were collected from semistructured interviews with a purposeful sample of 6 owners of medium-sized service enterprises who used branding strategies to improve the financial performance of their companies, and a review of company documents and company websites. Data analysis was conducted using the principles of the content analysis method, which included identifying codes and themes. Findings indicated owners of SMEs should be the personification of their brand, must do internal branding, should use the Internet and social media for marketing and branding, and should use innovative marketing strategies to promote their brand. The implications of this study for positive social change include the potential for owners of SMEs, who successfully implement branding strategies, to participate in the social causes started by the local governments for the welfare of people and communities.

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6

Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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7

Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.

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8

Rosenstock, Anita J. "Planning Integrated Advertising Campaigns : Multinational enterprises acting on national markets." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-197.

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This research paper reviews the topic of Planning Integrated Advertising Campaigns – Multinational enterprises acting on national markets. It examines the relevant theoretical background, the country of Sweden and a concrete business case of the multinational enterprise Dr. Oetker and its activities on the Swedish market. After an introduction, the first section of this work outlines the theoretical framework which is a necessary base for the research topic. Resultant, two models are developed: one regarding campaign phases and another concerning influences on national environments. These frame the theoretical findings in a concentrated form. In the following section, the empirical findings regarding the country of Sweden and the investigated company Dr. Oetker are depicted. The focus lies on Dr. Oetker’s company structure and the consequential influence on the manner of advertising and on the operations on the Swedish market. The analysis reveals information which can be split into two parts. Initially the empirical findings are evaluated based on the theoretical framework. Subsequently, a phase model which combines the two previous models with the empirical findings is developed. Its objective is to guide multinational enterprises through the planning process for successful national advertising campaigns. After this thorough analysis, a conclusion and recommendations for further theoretical and practical studies are given.

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9

Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.

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In the final master work is analysing the industrial project management, its system and practical issues. Therefore is made analysis of theoretical aspects of fundamental project management methods. Questionnaire of manufacturing sector was made. Collected data about projects and its implementation from 42 enterprises of Lithuania industrial enterprises. Analysis is made by statistical data and empirical research results to evaluate parameters and successfulness of project management in industrial enterprises. Regression relationships are defined between organizational parameters and project implementation success. According to analysis of scientific literature, statistics and results of empirical research formed an improvement model of project management system in industrial organization.
Baigiamajame magistro darbe nagrinėjama pramonės įmonių projektų vadyba, jos metodai ir praktinės problemos.Šiam tikslui atliekamas bedrosios projektų vadybos metodologijos teorinių teiginių analizė. Vykdyta gamybinio sektoriaus įmonių anketinė apklausa. Surinkti duomenys iš 42 Lietuvos pramonės įmonių apie projektus ir ju įgyvendinimą. Atlikta empirinių duomenų anlizė, kurios tikslas remiantis tyrimo ir statistiniais duomenimis įvertinti gamybos įmonių projektų parametrus bei jų įgyvendinamumą. Nustatytos regresinės priklauomybes tarp parinktų kriterijų ir projetų įgyvendinimo sėkmingumo įmonėse. Remiantis mokslinės literaturos analize, statistiniais duomenimis ir empiriniais tyrimo rezultatais suformuotas projektų vadybos sistemos tobulinimo pramonės įmonėms modelis.

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10

Xiao, Jin Ming. "Performance management in foreign investment enterprises and Chinese enterprises." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636673.

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11

Massun, Monika. "Collaborative information management in enterprises /." Boizenburg : Hülsbusch, 2009. http://d-nb.info/993960340/04.

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12

Kwok, Wai-pun. "Business opportunities in internet /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B17957837.

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13

Schlaepfer, Daniel. "Creativity Management in Swiss Advertising Agencies." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01653781002/$FILE/01653781002.pdf.

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14

Persson, Anton. "Strategic Management of Higher Education Enterprises." Thesis, Linköping University, Department of Management and Engineering, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-9905.

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Educational institutions are becoming increasingly important for regional and national economies. Recent developments in Europe have drawn attention to the need for elite institutions. After a long domestic debate, Germany appointed three of its universities to Eliteunis in the fall of 2006. Similar discussions and initiatives have taken place in Finland and Denmark. In 2007, the Swedish university chancellor, Anders Flodström, initiated a public debate about improving the Swedish system of higher education by concentrating it to fewer institutions of higher quality. As a contribution to these discussions, it is of general interest to understand why and how educational institutions become successful. The purpose of this study is therefore to investigate what strategy and external factors that has made one particular institution – Massachusetts Institute of Technology – successful. The findings of the study show that MIT’s success depends on the possession of several important strategic resources: faculty and student quality, endowment, reputation and campus location. Thanks to these resources, in combination with some external factors, primarily the influx of large amounts of federal research funding and the (entrepreneurial) success of MIT alumni, the Institute has been able to attract: federal and private research funding, donations and more high quality faculty and students. Faculty are motivated to excel through a well-devised promotion and incentive system. There is a strong virtuous cycle dynamic between the resources. For example, an institution with strong reputation will attract good students and faculty. This will lead to increasing faculty and student quality which will improve the reputation further. To enter the virtuous cycle, significant financial resources are required. MIT, received much of these resources through the immense research efforts that were funded by the U.S. government during World War II, the Space Race and the Cold War. This enabled MIT to attract excellent faculty and build its reputation.

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15

Kidger, P. J. K. "Human resource management in multinational enterprises." Thesis, University of Salford, 1999. http://usir.salford.ac.uk/14789/.

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The multinational enterprise (MNE) is now a significant part of the world economy both in temis of trade and employment. The performance of an MINE is in part dependent on the capability of its human resource. The knowledge and experience of employees is a source of competitive advantage, but whether this is realised or not may depend on having the right human resource policies. Managers therefore seek to implement best practice, and in multinationals there is the potential for intraorganizational learning across national boundaries. The aim of this thesis is to examine a number of questions arising from the proposition that multinational firms are contributing to the development of international norms of best practice in human resource management as a result of a trend towards greater coordination of management practice in MNEs. It is suggested that multinationals are developing mechanisms to encourage the transfer of knowledge and experience across national boundaries, and this is therefore an important aspect of international human resource management (HRM). The thesis contains a review of the literature, firstly on the management of multinationals, secondly on the development of a strategic view of human resource management, and thirdly on HRM in the MINE. From this material, a theoretical framework is developed that links together a number of research questions. These formed the basis for the design and execution of a qualitative research project in which information on strategy, structure and management practice was obtained from twentyfour companies. These represented a cross-section of country ownership, including the UK, other European countries, the USA and Japan. The design of the research project is explained, and this is followed by a presentation of the results. These support the proposition that as a consequence of the globalization of markets, multinationals are tending to adopt a more global perspective in which there is greater cross-national integration of operations, coordination of management practice, and the development of internationally orientated management. The analysis discusses the implications of this for international human resource management, and offers a number of recommendations for HRM in the multinational enterprise. Finally some suggestions are made for future research to build on and extend the findings of this project.

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16

Granados, Ortiz Maria Luisa. "Knowledge management capabilities in social enterprises." Thesis, University of Westminster, 2014. https://westminsterresearch.westminster.ac.uk/item/8yqqx/knowledge-management-capabilities-in-social-enterprises.

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Many studies have researched how organisations can benefit from Knowledge Management (KM). Critical factors, models and frameworks for successful implementations of KM have informed practitioners in different industries and countries. However, there is still a need for exploring other dimensions of KM as well as its application in different contexts. Further empirical evidence and operationalisation, which assure successful implementations, is also needed to improve not only companies but also society in general. Building on that observation, this study presents conceptual and empirical evidence to support the view that KM, understood as an organisational capability, improves organisational performance of the under-researched and increasingly important Social Enterprises (SEs). These, normally micro and small organisations, are gaining worldwide attention and importance as they address, following business principles, crucial social and environmental problems and provide more sustainable solutions. Nevertheless, there is still a lack of empirical evidence of how these organisations operate, perform and scale up. The study supports this view by developing and empirically testing a model named Knowledge Management Capabilities in Social Enterprises (KMC-SE), which is the main contribution to knowledge of this study. The model describes the organisational pre-conditions and the knowledge activities that can develop Knowledge Management Capabilities (KMCs), which then have an impact on SEs’ performance. A sequential, explanatory, mixed methods’ research design was followed to test the model with empirical evidence from 432 SEs in the UK. The evidence suggests that current KMCs account for up to 20% of overall improvements in SEs’ performance, based on a year-to-year comparison. Moreover, the KMC-SE Model proposes new insights in the traditional way of approaching KM and KMC development, highlighting (a) the important role of human and cultural factors, giving less emphasis to extrinsic motivations and technology, (b) the importance of studying informal KM practices, and (c) the essential inclusion of external dimensions into the equation. Because of the limited research in organisational characteristics of SEs, and more specifically, their KM practices, the KMC-SE Model may have omitted other important elements that were particular to these organisations in their development of KMCs, as well as their performance measures. Therefore, the obtained KMC-SE Model needs to be considered as only a starting point in the study of KM in SEs.

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17

Karnouskos, Stamatis. "Effective Change Management in Modern Enterprises." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49777.

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Modern enterprises are constantly under change in the effort to enhance their internal operations and become more competitive in the market. A change process is always a challenge, and its success needs to consider multi-angled approaches, as it affects all involved stakeholders. The way changes are tack- led is fundamental to the success and survivability of an enterprise. Change is interwoven with risks, and therefore it has to be effectively managed in order to be successful. This work presents an effort to identify the key factors that should be con- sidered in order to lead to effective change management in modern enter- prises, and quantify their relationship to it. The theoretical investigation re- veals that key factors often considered, both in theory and in practical change management strategies, include Employee, Leadership, Training & Develop- ment, Reward & Recognition, Culture, Politics, Information Systems. Driven by these findings, a model is proposed that depicts their correlation towards effective change management. Subsequently, a survey is conducted, and sta- tistical analysis is performed to the empirical data collected, in order to eval- uate the proposed model and its hypotheses. The empirical results indicate that all selected key factors, contribute towards achieving effective change management as hypothesized. The results of this work, may benefit enterprise managers planning, exe- cuting and assessing change processes, as proper considerations of the factors discussed throughout this work may increase the chances of the change pro- cess success, resulting in a better performing and competitive enterprise.

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18

Zagorodnya, Maryna. "Management of innovations at industrial enterprises." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13065.

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19

Голишева, Євгенія Олексіївна, Евгения Алексеевна Голышева, and Yevheniia Oleksiivna Holysheva. "Relationship management of ukrainian enterprises-innovators." Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28058.

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20

Grishko, N. V., M. S. Kudenko, and I. L. Grishko. "Environmental expenses management at industrial enterprises." Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/11646.

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The services of environmental protection enterprises are of special actuality in Ukraine, chiefly in the fields considered as industrial giants which are therefore the main natural resources consumers and the environmental degradation sources. After the State Statistics Committee data, approximately 180 000 ha. of land are allotted for householding and industrial litter utilization. Though, nobody knows the precise number. By approximate calculations, today there are nearly 4 thousand dumps to say nothing of the local ones, that are in many cases unregistered and utilized with the law violation. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/11646

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21

Liu, Handan, and Jin Ma. "Advertising management influence effctiveness of online advertising : A study of white-collar workers in online advertising context." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4868.

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Online advertising which is a new form of communication provides interactivity between advertisers and consumers.

This dissertation is focusing on how advertising management influence the effectiveness of online advertising.The theoretical framework of this study mainly contains the advertising management and effectiveness of effects model.These two models are combined together in an analytical model where a connection between the two theories is explained that will be used as a foundation in gathering and analyzing the empirical findings. The quatitative research strategy is appliedd in this dissertation. Based on the questionnaies of white-collar workers, the empirical data was collected.

The conclusion which can be drawn from this study is that there is clear evidence that good management will improve cognitive,affective and conative degree of consumer behavior.

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22

Jones, Elizabeth B. (Elizabeth Bulkley). "Advertising effects of FSIs." Thesis, Massachusetts Institute of Technology, 1992. http://hdl.handle.net/1721.1/39040.

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23

Hrashchenko, Iryna Semenivna, and S. O. Krasniuk. "Innovative management in enterprises of service sector." Thesis, ГО "Львівська економічна фундація", 2014. https://er.knutd.edu.ua/handle/123456789/10509.

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Providing innovative development of enterprises is impossible without rebuilding and improvement of the theory and practice of management system by economic processes development. Successful transition to an innovative operating model needs a radical overhaul of adequate systems and control mechanisms that can meet the demands of innovation processes in their formation and establishment of mechanisms for their successful implementation, that generates new quality of economy.

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24

Usarek, Wlodzimierz, and Yevhen Bohatyrov. "Problems of it investment management in enterprises." Thesis, National Aviation University, 2021. https://er.nau.edu.ua/handle/NAU/53349.

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1. Korytko T., Pіletska S, Arefieva О, Pidhora Ye, & Pryimakova Yu. (2020) Formation of organizational and economic mechanism of motivation of increase of investment activity of the enterprise. Financial and credit activity: problems of theory and practice. № 4 (35). 418-425. doi:10.1088/1755-1315/628/1/012042 2. Infographic Atlas 2017: Information Technology Industry IT [Електронний ресурс]. – Режим доступу: http://businessviews.com.ua/ru/the-infographics-report-it-industry-of-ukraine-2017/. 3. Piletska S.T., & Tkachenko Ye.V. (2020) Innovacijny`j potencial pidpry`yemstva v sy`stemi anty`kry`zovogo upravlinnya. Oblik i finansy`, № 1 (87)' S. 178 – 184.
The article highlights some main problems of IT investment management in enterprises, the solution of which will allow to harmonize the IT strategy of the enterprise with the business strategy, identify and evaluate business effects as a result of information technology and optimize management of IT projects and resources, the level of IT investment management and will affect the maximum return on investment in information technology.
У статті висвітлено деякі основні проблеми управління інвестиціями в ІТ на підприємствах, вирішення яких дозволить узгодити ІТ-стратегію підприємства з бізнес-стратегією, виявити та оцінити бізнес-ефекти в результаті застосування інформаційних технологій та оптимізувати управління ІТ-проектами та ресурсів, рівень управління інвестиціями в ІТ і вплине на максимальну віддачу від інвестицій в інформаційні технології.

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25

Anderson, Eric T. (Eric Thomas). "Essays on pricing and advertising." Thesis, Massachusetts Institute of Technology, 1995. http://hdl.handle.net/1721.1/11879.

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26

Härkönen, J. (Jere). "Multinational enterprises as potential acquirers." Bachelor's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201711283181.

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This literature review constructs together main features of potential acquirers on the markets. Also paper defines M&As separates them from each other also defining the existence of them through resource dependency theory, resource-based view and internalization theory. Basically big technologically oriented MNEs with M&A history are the most potential acquirers on the startup exit markets.

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27

Nafeesi, Sulaiman. "Advertising in Saudi Arabia." CSUSB ScholarWorks, 1986. https://scholarworks.lib.csusb.edu/etd-project/373.

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28

Dolson, Shona. "Women's Perceptions Toward Mobile Advertising." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5458.

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The use of technology is changing at a very rapid pace, and companies must strategically design advertising messages for the ever-changing devices and platforms. The general business problem was that business owners have not been able to maximize the profitability of mobile advertising messages directed at women. The specific business problem was that business leaders need strategies to enhance mobile advertising returns by targeting messages that incorporate women's perceptions of mobile advertising. The purpose of this case study was to explore how business leaders can enhance mobile advertising returns by incorporating women's perceptions of mobile advertising into the design of advertising messages. The conceptual framework for this study was user gratification theory. The study population was 5 women business owners from a medium-sized city in the Mid-Atlantic region of the United States. Criteria for study participation included owning a business and using a mobile device to shop. Data were gathered in face-to-face interviews and the review of company documents and websites pertaining to mobile advertising. Yin's 5-step process was used for data analysis. Themes that emerged were value, need, personalization, and time. Business owners, potential business owners, and marketing personnel could benefit from this research. The implications for positive social change include activating management to motivate employees, thereby enhancing employee performance to sustain organizational profitability. Leaders can actively participate in social change by motivating and developing employees, who can then help others and contribute to society by bringing awareness to social causes and providing mentoring and job skills training.

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29

Modig, Erik. "Understanding advertising creativity : how perceptions of creativity influence advertising effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Marknadsföring och strategi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-1951.

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Today advertisers face the challenge of securing advertising effectiveness by producing advertisement that gets the consumers’ attention and shape their attitudes and behavior. One suggested way to reach these objectives is creativity. Both advertising industry professionals, awards, effectiveness reports and research support this notion that what makes advertising effective is creative excellence. However, research has shown that advertising professionals seems to have little formalized understanding about how advertising creativity work and how it is defined and measured. Current research need to better understand the response to creative advertisements by documenting how advertising professionals and consumer assess and value creativity. By applying new perspectives and new theories this thesis investigate the effects advertising creativity has on consumers. The thesis reviews the academic research on advertising creativity and contributes with five articles to increase the understanding of advertising creativity and how perceptions of creativity influence advertising effectiveness. In so doing, it plays a part in advertisers understanding and use of advertising creativity.

Diss. Stockholm : Handelshögskolan i Stockholm, 2012. Sammanfattning jämte 5 uppsatser.

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30

Emanuelsson, Magnus. "Self-served campaign management tool for contextual advertising." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173406.

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Advertising is an essential way of communicating value to the audience. Adlede does this with context in focus when finding articles with right content to the right campaigns. To know if matching articles are good, advertisers need to get statistics from the campaign. Today a tool for this does not exist. This master thesis analyses, how to best develop a self-serve, user-friendly campaign management tool for publishing a campaign and shows results from the campaign. This thesis design and create a concept of a management tool with help of frequently used UX design method. To get a solution for this concept, interviews, designs, prototypes and user testing have taken place. A final design suggestion has been determined.

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Lui, S. Y. Stella. "Chinese township & village enterprises orientation towards management." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ35910.pdf.

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32

Adam, Elena Daniela. "Knowledge management cloud-based solutions in small enterprises." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28275.

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Purpose – The aim of this study is to determine if adopting cloud-based knowledge management is a viable way forward for small enterprises and to investigate what are the main factors that might facilitate or inhibit these companies to adopt such solutions.Design/Methodology/Approach - In order to understand the main factors that could influence the adoption of a cloud-based knowledge management solution in small enterprises, I used a qualitative research approach, based on four semi-structured interviews with four small companies from Romania.Findings – The results of the study suggest that implementing knowledge management in the cloud is particularly beneficial for small enterprises, as a lower investment in IT infra-structure can create a competitive advantage and help them implement knowledge man-agement activities as a strategic resource. Moreover, the study suggests that relative ad-vantage, compatibility and technology readiness will influence companies in moving their knowledge to the cloud. Also, the study reveals that companies which did not adopt such a solution had already established systems for managing knowledge and failed to realize its benefits, it was not perceived as needed, they had a low level of awareness or cited security and uncertainty reasons.

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Posokhov, Igor Mikhailovich, and O. O. Khodyrieva. "Cultural peculiarities of risk management at Ukrainian enterprises." Thesis, Національний авіаційний університет, 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/39031.

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Li, Meng. "Narrative Advertising." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etd/2485.

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Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as a way to learn brand meaning and generate future narratives that could be applied to creative message strategy.

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郭偉本 and Wai-pun Kwok. "Business opportunities in internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31267208.

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Oyelade, Oluwaseyi Gabriel. "The Olympic Games and business enterprises." Thesis, University of Central Lancashire, 2016. http://clok.uclan.ac.uk/18683/.

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Research into sports mega-events, of which the Olympics is the modern archetype, has often focused on the macro-economic and regional economic effects of hosting the Games. This research suggests that the local promoters and organisers of the event seldom, if ever, fulfil their promises. Drawing upon sport management, economic, and socio-historical analyses this thesis examines the economic trends and activities that occur within the business enterprises that are associated directly and indirectly with the Olympic Games. The thesis examines the commercial strength of the Olympic brand and how the brand has managed to evolve from being an instrument of peace and goodwill to a transnational nongovernmental commercial giant of imposing power and influence. The thesis provides an overview of the historical relationship between business and the Olympics and specifically analyses how business has engaged with the Olympics since the 1980s. Using London 2012 as a case study it attempts to assess how far London 2012 was good for business in the UK by examining the published accounts of the sponsors and suppliers of the Games. It also assesses the regional impact of the Games by looking at small and medium sized business enterprises (SMEs) in the south-east and the north-west. The results suggest that claims for a positive business impact from the Olympic Games are largely unwarranted. While the Olympics can be a catalyst for economic change, it should be viewed as a singular investment within a broader strategy for development. As a single event, the Olympics cannot guarantee a widespread economic impact on either major corporations or SMEs.

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Sikorska, Małgorzata, György Kocziszky, and P. G. Pererva. "Compliance service at guest services enterprises." Thesis, Полтавський університет економіки і торгівлі, 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/33437.

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The modern enterprise is obliged to carry out a legitimate and civilized business, therefore management, understanding the importance and necessity of compliance units, provides them with sufficient manpower and adequate rights to receive information and documents. In practice, the need for compliance control is determined by corporate strategy.

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Wadzwanya, Faith Chivimbiso. "Managing small and medium enterprises using project management principles." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/2652.

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Thesis (MTech (Business Administration (Entrepreneurship)))--Cape Peninsula University of Technology, 2017.
Although SMEs are aware of project management, it seems that a vast majority of firms are not actually well-informed about what project management is, and therefore, might not even be adhering to project management principles. Hence, the main objective of this study was to determine the extent to which SMEs (involved in construction, events and information technology and located in the Cape Metropolitan area in South Africa) apply project management principles. This study used a mixed method approach (both qualitative and quantitative) and various relevant instruments to collect and analyse data. A total of 223 questionnaires were administered to employees working in conjunction with a project management department, and five face-to-face interviews were conducted with owner-managers of selected SMEs. The statistical package for social science (SPSS) was used to analyse the quantitative data with results presented in a tabulated format; content analysis was used to transcribe qualitative data and categorise this data into themes. The study found that the project management sector is still predominately male-dominated, and project teams are not selected on the basis of experience. Furthermore, those who lack experiences are not trained. The nature of work done, company understaffing, time and financial constraints and poor team dynamics were all cited as factors affecting the application of project management principles within SMEs. Several recommendations emerged from the findings. First, it was recommended that women be empowered as active participants in project management, thereby reducing the evident gender imbalance; training and development should regularly be conducted to fully equip employees with vital skills and competencies. This will more strongly ensure that clients are satisfied with quality outcome and thereby establish a good reputation for SMEs. Project managers should create contingency plans for potential challenges. Additionally, the project manager should ensure that by virtue of the company being understaffed, specific roles and responsibilities of individuals should be clearly delineated, clearly communicated and clearly understood. Alternatively, the company may employ more personnel for particular projects, or independent contractors could be hired to assist. Moreover, time constraints can be eradicated by establishing timelines through the Gantt chart and measuring milestones. Finance and other resources should be allocated economically with and ongoing budget-cost analysis for monitoring expenditure. It was also deemed advisable that project managers send their teams for wellness training to avoid negative team dynamics, and as for labour unrest, senior managers should engage proactively with unions and delegates.

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Abouhamada, Abdelmawgoud Abdalla. "Negotiation strategy in Egyptian multinational enterprises." Thesis, University of Derby, 2001. http://hdl.handle.net/10545/325015.

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The negotiation process (NP) is the process by which two or more negotiation parties try to achieve a mutual agreement. The negotiation strategy selection (NSS) is an important part in this process. As the proportion of the international to domestic trade increased in recent years so the frequency of the negotiation processes between people from different countries and cultures increased. Most of the relevant studies in the negotiation field focussed on NP generally and a very few of these studies focussed on the negotiation strategy (NS). There are many factors that influence NSS but from the relevant studies in the negotiation field there was no study focussed on the internal factors that influence NSS especially in multinational enterprises. Therefore, this study focussed on NS in multinational enterprises generally and Egyptian Multinational Enterprises (EME) specifically. The study. aimed to (i) Identify the concepts ofNPand NS. (ii) Identify the main types of NS and the negotiation tactics (NT). (iii) Identify the internal factors that influence NSS. This was undertaken with EME as a survey study, and Aea Brown Boveri (ABB) as a case study. ' j • This study' showed that there was arelative understanding in the perceptions of the managers in EME and ABB regarding the concepts of NP and NS and the main types of NS and NT. Also, their understanding regarding the concepts of NS was closer to the literature views than their understanding regarding the concepts ofNP. Further, there was a difference between the literature views and the managers' views in EME and ABB regarding the internal factors that influence NSS ..Finally, there was a difference between the managers' views in E:ME·and ABB 'regarding the concepts of NP and NS; the main types ofNS and NT and the importance rate (IR)"and the dependence rate (DR) of the internal factors that influence NSS.

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Skandalakis, Alexandros. "Knowledge transfer between small manufacturing enterprises." Thesis, Cranfield University, 1999. http://dspace.lib.cranfield.ac.uk/handle/1826/3374.

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This thesis illustrates that didactic and gnostic practices, identified through a structured Knowledge Transfer Framework, can effect business improvement in Small and Medium-sized Enterprises. Small and Medium-sized Enterprises form a significant heterogeneous economic force. They strengthen the capacity of a country to generate employment and wealth for the general benefit of regional and national economies. The importance of SMEs in the prosperity of a society and their contribution to new job creation, coupled with the recognition that they seem to underperform, enhances the need to assist smaller companies improve their performance. The author investigated the essence of Small and Medium Enterprises, conducted a literature review in Benchmarking and Self-Assessment principles and asserted the importance of knowledge in sustainable business development. The author introduced the SME Knowledge Deficit, assessed its implications on business improvement, and elaborated that the Knowledge Deficit can be addressed through the establishment of a Knowledge Transfer Framework in the SME domain. The thesis establishes the characteristics of a Knowledge Transfer Process for SMEs, leading to the development of a Knowledge Transfer Framework in the domain. This supports business improvement. The framework provides diagnostic assessment of business performance, task defined specific solutions embracing better practices and innovative advances through Win-Win Benchmarking. The analysis connects to business performance, and recalibrates Small and Medium-sized Enterprises towards better practices. Improved business performance is based on knowledge sourced from superior performing companies. This is shown to be effective despite the polyonymous and indiomorphous nature of their business environment. The Knowledge Transfer Framework combines Self-Assessment and Benchmarking practices. It is implemented through Focus Group practices. This practical research was validated in a specially selected portfolio of Small and Medium-sized Enterprises in the United Kingdom. It draws upon practical application in Spain and Germany. The author demonstrated that Knowledge Transfer can successfully occur amongst Small and Medium-sized Enterprises if approached through a structured methodology. The foundation of a grand Benchmarking database is not essential for Knowledge Transfer. Superior practices can be successfully sourced and disseminated via a structured Knowledge Transfer Framework and a portfolio of specially selected enterprises displaying superiority in a designated area of their business, rather than from global best practices.

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Beyer, Gilbert [Verfasser], and Andreas [Akademischer Betreuer] Butz. "Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays / Gilbert Beyer ; Betreuer: Andreas Butz." München : Universitätsbibliothek der Ludwig-Maximilians-Universität, 2018. http://d-nb.info/1174142944/34.

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Hild, Sebastian [Verfasser]. "Synergy in Multi-Channel Online Advertising / Sebastian Hild." Aachen : Shaker, 2010. http://d-nb.info/1084536455/34.

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Kah, S. "An investigation into social impact practice in social enterprises." Thesis, Liverpool John Moores University, 2018. http://researchonline.ljmu.ac.uk/9290/.

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This study aims to investigate social impact practice in social enterprises in the UK. It explores the drivers and implementation of social impact, how social impact is assessed, the barriers to social impact assessment. This study adopts a qualitative case study approach. Specifically, multiple case studies of social enterprises. The approach to data collection was semi-structured interviews and document analysis. Semi-structured interviews were conducted with individuals with expert knowledge of social impact. This study found that internal mechanisms and external institutions drive social impact. The organisations reviewed their culture and structure to understand the norms and identify capabilities. Stakeholder engagement was paramount to social impact captured. Social impact is captured for accountability, social investment readiness, and to build trust with stakeholders. However, they face barriers such as resource constraints and capturing indirect social impact. The study uncovered that the council for voluntary service legal structure impedes access to social investment. This study contributes to normative isomorphism and the micro-context of institutional theory by presenting an in-depth understanding of internal mechanisms agenda for social impact. It also contributes to the intra-organisational development of social enterprises through the review of organisational culture and structure. This investigation provides an in-depth understanding of the rationale and process to social impact assessment. It provides six stages to social impact assessment based on social enterprises operating in the financial support and service sector. Also, it presents practical implications for senior management, board of directors, funders, and policy-makers due to their influence on social impact. Providing the extensive experiences of the boards in the social sector, they should capitalise on their networks by encouraging cross-sector collaborations. Funders need to take into consideration the organisational size and needs of the region in the funding criteria. Policy-makers could remove barriers on the council for voluntary service and community interest company legal structures to encourage cross-sectoral engagement.

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Stange, Martin [Verfasser], and Burkhardt [Akademischer Betreuer] Funk. "Multi-Channel Advertising Effectiveness - Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising / Martin Stange ; Betreuer: Burkhardt Funk." Lüneburg : Universitätsbibliothek der Leuphana Universität Lüneburg, 2017. http://d-nb.info/1127334735/34.

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Svensson, Johan. "Change management on three big advertising agencies in Sweden." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20802.

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Idag måste företag genomgå förändringar för att fortsätta utvecklas på en konkurrensutsatt marknad och uppnå nya målsättningar. Det är också viktigt för företag att involvera sina medarbetare till förändringsarbeten för att uppnå engagemang och undvika reaktioner i form av motstånd.Studiens syfte är att utifrån tre stora reklambyråer i Sverige undersöka hur man leder ett förändringsarbete och hur deras medarbetare involveras och engageras till förändringsinitiativen. Syftet med studien är också att se hur deras medarbetare påverkas och reagerar på förändringsarbeten och om det är vanligt att det uppstår motstånd eller andra attityder inom reklambranschen. Utifrån en kvalitativ studie har det samlats in textmaterial från intervjuer, observationer, böcker, artiklar och webbplatser. Uppsatsen har också utgått från ett kvantitativt perspektiv, där ett urval av medarbetare på respektive byrå har fått besvara en webbbaserad enkät.Resultatet visar på att reklambyråerna skiljer sig åt och använder olika verktyg, strategier och arbetsmetoder för att leda sina förändringsarbeten och samt motivera och engagera sina medarbetare till förändringsinitiativen. Resultatet visar också att medarbetarna påverkas och reagerar på olika sätt i samband med förändringsarbeten. Resultatet visar även på att där finns tydliga kopplingar till teorin om vad som är betydelsefullt för att reklambyråerna ska uppnå ett framgångsrikt förändringsarbete.
Today on a competitive market, companies and organizations needs to undergo changes in order to continue to develop and achieve new goals. It is also important to involve their employees in order to achieve their commitment and avoid reactions in the form of resistance and other attitudes. Purpose of the study is to examine how to lead Change management in three major advertising agencies in Sweden and how their employees are involved and engaged to change initiatives.The purpose of the study is also to examine how their employees are affected and reacts to Change Management and aslo see if it can develop resistance or other attitudes in the advertising industry among the employees.Based on a qualitative study textual material has been collected through interviews, observations, books, articles and websites. The paper is also based on a quantitative study where a selection of employees at each office has asked to complete an online survey. The result shows that advertising agencies are different and use different tools, strategies and business practices to lead their change management and as well as motivate and engage their employees for change initiatives. The results also shows that the employees is affected and reacts in different ways in the context of change management. The results also shows that there are some connections to the theory of what is important for the agencies to achieve successful Change Management.

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Nwankwo, Azubuike Sonny A. "Consumerism : management challenge of consumer protection in national enterprises." Thesis, City University London, 1990. http://openaccess.city.ac.uk/7665/.

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Until recently, consumer policy researchers have concentrated almost exclusively on the competitive market, with little attention to the market failure scenario. This study investigates consumer protection behaviour of national enterprises. It does this by exploring the factors which determine or influence consumer policy decisions when the competitive market mechanism is hindered, and the dilemma facing management in such bounded marketing environments. Fundamentally, two basic approaches to structuring consumer protection have been identified. These relate to, (a) private enforcement, ic. market processes, and (b) public enforcement, ic. political processes. These perspectives were systematically collapsed into Hirschman's Exit/Voice theory and explored using qualitative methodology. Our findings did not broadly uphold the basic configuration of the Exit/Voice paradigm. It is intellectually flawed to insist that decisions about improving enterprises' performance on consumer protection should be impelled by strategies based on those dichotomous perspectives. Strengthening means for consumer advocacy or introducing and protecting competition in the hope that they will concomitantly protect consumers can not, in themselves, assure genuine consumer protection. Consumer protection came through as a discretionary agenda item. It is neither exclusively located in the political process nor in the market mechanism. It is a dependent variable whose behaviour is shaped by variations in management practices. At the enterprise-consumer interface, consumer protection becomes an explicit challenge of management. In terms of institutional arrangements for consumer protection, we did not observe any optimal structure. However, we did observe that the differing approaches that management can adopt can be classified and appraised in relation to four variables. These variables are, (i) Sensitivity (pro-active/reactive), (ii) Definition (consumer/company centered), (iii) Measurement (formal/informal) and, (iv) Implementation (tasks/responsibilities). These variables arc not independent. Their interrelationships lead to a method for evaluating the different approaches in terms of management response to the challenge of consumer protection.

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Liang, Darryl Chao-Hsiang. "International manufacturing risk management : action research in Taiwanese enterprises." Thesis, University of Cambridge, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.608596.

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Rose, T. J. "Sustained growth in small enterprises : a process management approach." Thesis, Cranfield University, 2003. http://dspace.lib.cranfield.ac.uk/handle/1826/4171.

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This thesis illustrates that given the necessary resource and a structured Business Growth Framework, Small and Medium Enterprises can lay the foundation for sustained growth. The author investigated the essence of Small and Medium Enterprises, conducted a literature review in SME growth, and asserted the importance of the application of structure to business processes in achieving sustainable business growth. The author introduced the SME business process structure deficit, assessed its implications on business growth, and elaborated that the business process structure deficit can be addressed through the methodical application of six internationally accepted UK initiatives already available in the SME domain. The thesis establishes the characteristics of Business Growth for SMEs, leading to the development of a Business Growth Framework, based upon a defined set of business processes. This framework supports business growth. The framework provides diagnostic assessment of business process performance, process specific improvements embracing better practice through the innovative application of, for example DTI publications, and internal Benchmarking linking, if desired, to the UK Benchmarking Index. The resulting Business Growth Framework, along with the Business Growth Framework Implementation Methodology have evolved during this research and are the key tools for sustained business growth developed by the author and discussed in this thesis. The benefits of close integration of financial and manufacturing systems, like ERP, with Business Processes is discussed. The author demonstrated that Business Growth could successfully occur amongst Small and Medium Enterprises if approached through a structured methodology. Intentionally no new and complex business models have been proposed. The research showed that there is sufficient literature available in this area already.

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Kibardina, J., and T. Iankovets. "Crisis management of enterprises producing clothing in modern conditions." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/2164.

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Kostenko, A., and I. Goncharenko. "Management of the organizational processes’ transformations at manufacturing enterprises." Thesis, КНУТД, 2016. https://er.knutd.edu.ua/handle/123456789/5564.

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