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1
Fung, Maggie S. K. "An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong." Young Consumers 18, no. 1 (April 18, 2017): 1–18. http://dx.doi.org/10.1108/yc-07-2016-00620.
Повний текст джерелаАнотація:
Purpose The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and advertising appeals), motivation (attitude and effectiveness towards advertisements, audiences’ reported self-health consciousness, motivation to learn more information) and behaviour intentions (accept and intent to receive CCP vaccination) using the information-motivation-behavioural skills (IMB) model. Design/methodology/approach An experimental study was conducted using a sample of 668 young people aged 18-25 in Hong Kong. Participants were asked to respond to questions relating to self-health consciousness, motivation to learn more information, attitudes and effectiveness towards the assigned print advertisements randomly drawn from a set of eight (4 × 2 full-factorial) experimental designs and behavioural intentions. Findings Results revealed that celebrity endorsers had the most effective CCP ad appeal among young consumers regardless of advertising appeal in Hong Kong. The findings suggested that highly self-health conscious young people are motivated to learn more information about CCP and have a more positive attitude and effectiveness towards the CCP advertisement. Furthermore, effective advertisement predicts higher motivation and behavioural intention, whereas higher “self-health consciousness” and “motivation to learn more information” predicts more positive advertisement attitude. Originality/value By investigating young consumers’ attitude and effectiveness towards CCP advertisements, this paper aimed to expand the knowledge of previous studies and contribute to advertising theory by focusing on CCP aspects in Hong Kong context.
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Chan, Kara, and Yolanda Cheng. "Portrayal of females in magazine advertisements in Hong Kong." Journal of Asian Pacific Communication 22, no. 1 (February 10, 2012): 78–96. http://dx.doi.org/10.1075/japc.22.1.05cha.
Повний текст джерелаАнотація:
A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role stereotypes. Two thirds of the advertisements adopted classic/feminine beauty type. The other two common beauty types were sex kitten and casual. Over-representation of Caucasian models was found as one-third of the female figures were Caucasian and other minorities. Caucasian models were more likely to be portrayed in trendy beauty type. Over half of the advertisements portrayed females in decorative roles and thirty percent portrayed females as celebrities. Recreational roles and professional roles were featured less frequently. Advertisements for products target females were more gender stereotyped than advertisements for products target males and females. The lack of variety in beauty types and occupational roles among female figures were discussed.
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Lo, Steven Ka Ho, Billy Yin Sing O, and Jimmy Chun Yu Louie. "Food and beverage advertising in Hong Kong mass transit railway stations." Public Health Nutrition 23, no. 14 (June 11, 2020): 2563–70. http://dx.doi.org/10.1017/s136898002000083x.
Повний текст джерелаАнотація:
AbstractObjectives:To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density.Design:All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones.Setting:MTR stations in Hong Kong.Participants:Not applicable.Results:Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items. More than half of the these were unhealthy foods. Stations in high SES districts or school zones tend to advertise more unhealthy items (high v. low SES: 55·8 v. 50·8 %, P = 0·049; school v. non-school: 60·8 v. 49·3 %, P < 0·001). More than one-third of the F&B advertisements recorded did not utilise any of those persuasive marketing techniques that were examined, and using models (13·9 %) or providing discounts (8·8 %) were the two most frequently used non-festival-related persuasive marketing strategies.Conclusions:Unhealthy F&B advertising in MTR stations is prevalent regardless of SES and school density, and persuasive marketing strategies were infrequently used. These suggest that a ban on unhealthy F&B advertising around schools or the use of persuasive marketing strategies alone would be ineffective in Hong Kong. To align with the recommendation from WHO, a universal ban of junk food advertising should be enacted.
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Ng, Yu Leung, and Kara Chan. "Interpretation of female images in advertising among Chinese adolescents." Young Consumers 16, no. 2 (June 15, 2015): 222–34. http://dx.doi.org/10.1108/yc-09-2014-00472.
Повний текст джерелаАнотація:
Purpose – The purpose of this study is to examine how Chinese adolescent girls and boys interpret female images in gendered advertisements based on Tobin et al.’s (2010) gender self-socialization model (GSSM). Design/methodology/approach – In total, 48 Hong Kong adolescents studying in high schools or university year one participated in a focus group study. Four advertisements with different types of female images were presented. Interviewees were asked to discuss the appearance, the personality and the work and family life of the female characters in the advertisements. Interviewers then asked them to select the one most closely representing their ideal female image. Findings – Most of the interviewees chose an urban sophisticate as the character closest to their ideal female image. Female interviewees identified with the urban sophisticate and aspired to the cultured nurturer image. However, they rejected the strong woman and the “flower vase” female images. Research limitations/implications – The generalizability of the findings was limited because of the small sample size and non-probability sampling. Practical implications – When targeting adolescents, advertisers should consider using female images displaying a personality that is neither too strong nor too weak. Originality/value – This is the first study to investigate how Hong Kong adolescents interpret female images from gendered advertisements. This study also clarifies the gender concepts to explain how adolescents perceive gendered advertisements.
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Cheung, Vivien Hui In, and Jimmy Chun Yu Louie. "Non-core food product advertising on free-to-air television in Hong Kong." Public Health Nutrition 23, no. 14 (June 11, 2020): 2457–66. http://dx.doi.org/10.1017/s1368980020000907.
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AbstractObjective:To study the extent and nature of free-to-air television advertisements for non-core products (e.g., fast food or soda) directed at children in Hong Kong.Design:Television programs from two major Hong Kong free-to-air television channels airing between 06.00 and 24.00 hours from October 2018 to January 2019 were recorded. Eight nonconsecutive days (four weekdays and four weekend days) were selected for analysis. Pearson’s χ2 tests were conducted to compare the pattern of food advertisements by program categories, days of the week, television viewing periods and persuasive marketing techniques.Setting:Free-to-air television programs.Participants:Not applicable.Results:Of the 10 348 commercials identified, 18·4 % were for foods, and 35·2 % of these were for non-core items. Baby and toddler milk formula (19·5 %) were the most advertised food products, while the most frequently advertised non-core food was fast foods (12·3 %). There was a higher non-core to core product ratio during prime time than the children’s time slot (7 v. 1·7). Non-sports celebrity endorsement (27·1 %) was the most frequently used persuasive marketing technique overall, while that for non-core products was sensory characteristics (38·2 %). Most food product placements recorded were non-core products, mentions of local and fast food restaurants and recipe additions.Conclusions:Non-core products were highly advertised in Hong Kong, while core product advertising was infrequent. Regulations on junk food advertising in Hong Kong should focus on prime time, as well as on food product placement, to reduce children’s exposure to persuasive junk food marketing.
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Prieler, Michael, Alex Ivanov, and Shigeru Hagiwara. "The Representation of Older People in East Asian Television Advertisements." International Journal of Aging and Human Development 85, no. 1 (November 15, 2016): 67–89. http://dx.doi.org/10.1177/0091415016677972.
Повний текст джерелаАнотація:
In this study, 432 television advertisements from Hong Kong, Japan, and South Korea were analyzed to determine their representations of older people. Findings demonstrate that in East Asian advertisements, older people are highly underrepresented, appear in major roles, mostly alongside younger people, and older men clearly outnumber older women. The other variables investigated (i.e., setting and product categories) led to no conclusive findings for the three societies. In short, our study, employing ethnolinguistic vitality theory to analyze television advertisements, demonstrates how East Asian societies greatly marginalize older people. Potential effects of such representations are discussed using social cognitive theory and cultivation theory.
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Scollon, Ron, and Suzanne Wong Sgollon. "Literate Design in the Discourses of Revolution, Reform, and Transition." Written Language and Literacy 1, no. 1 (January 1, 1998): 1–39. http://dx.doi.org/10.1075/wll.1.1.02sco.
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In contemporary China, including Hong Kong, literate design from the choice of writing system or romanization to presentational formats articulates an inter-discursivity among three major discourses: the language reforms of the post-Liberation revolutionary discourse, the Dengist reform discourse, and the discourse of the transition of sovereignty of Hong Kong from Britain to China. Thus literate design represents the polyvocality of utterance in the public discourse of signs, announcements, and advertisements, symbolizing the new wine of reform by placing it in the old bottle of the symbols of the revolutionary discourse. There is also a smaller contrasting trend of re-symbolizing the revolutionary discourse with the designs of the reform discourse.
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Choi, Wing Yee Kimburley, Annie HN Chan, and Anita KW Chan. "Producing ‘luxury’ housing: Developers’ strategies and housing advertisements in Hong Kong (1961–2011)." Urban Studies 57, no. 16 (February 12, 2020): 3252–80. http://dx.doi.org/10.1177/0042098019896711.
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Building on insights from critical luxury studies, this paper examines how developers produce ‘luxury’ in Hong Kong’s high-priced housing by using textual analysis on a sample of newspaper advertisements for private housing from 1961 to 2011. Findings show how advertisers and developers actively injected new elements of luxury to maximise profits. We argue that Hong Kong’s property oligarchy has successfully created luxury housing in previously unremarkable locations by producing various exclusivist aspirations, thus promoting excess and reinforcing housing and socio-spatial inequalities. Our discussion deepens understanding of Hong Kong’s housing hierarchy by looking beyond location-based exclusivity and contributes to critical luxury studies by underscoring the strategies of property conglomerates in the production of luxury housing.
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Hui, Alison, Paul Wai-Ching Wong, and King-Wa Fu. "Evaluation of an Online Campaign for Promoting Help-Seeking Attitudes for Depression Using a Facebook Advertisement: An Online Randomized Controlled Experiment." JMIR Mental Health 2, no. 1 (March 18, 2015): e5. http://dx.doi.org/10.2196/mental.3649.
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Background A depression-awareness campaign delivered through the Internet has been recommended as a public health approach that would enhance mental health literacy and encourage help-seeking attitudes. However, the outcomes of such a campaign remain understudied. Objective The main aim of this study was to evaluate the effectiveness of an online depression awareness campaign, which was informed by the theory of planned behavior, to encourage help-seeking attitudes for depression and to enhance mental health literacy in Hong Kong. The second aim was to examine click-through behaviors by varying the affective facial expressions of people in the Facebook advertisements. Methods Potential participants were recruited through Facebook advertisements, using either a happy or sad face illustration. Volunteer participants registered for the study by clicking on the advertisement and were invited to leave their personal email addresses to receive educational content about depression. The participants were randomly assigned into two groups (campaign or control), and over a four consecutive week period, received either the campaign material or official information developed by the Hospital Authority in Hong Kong. Pretests and posttests were conducted before and after the campaign to measure the differences in help-seeking attitudes and mental health literacy among the campaign and control groups. Results Of the 199 participants that registered and completed the pretest, 116 (55 campaign and 62 control) completed the campaign and the posttest. At the posttest, we found no significant changes in help-seeking attitudes between the campaign and control groups, but the campaign group participants demonstrated a statistically significant improvement in mental health literacy (P=.031) and a higher willingness to access additional information (P<.001) than the control group. Moreover, the happy face Facebook advertisement attracted more click-throughs by users into the website than did the sad face advertisement (P=.03). Conclusions The present study provides evidence that an online campaign can enhance people’s mental health literacy. It also demonstrates the practicality and effectiveness of an online depression awareness campaign using a Facebook-based recruitment strategy and distribution of educational materials through emails. It is important for future studies to take advantage of the popularity of online social media and conduct evaluative research on mental health promotion campaigns.
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Chen, Kuan-Chou, and Yang Yu. "The Effectiveness of Corporate Advertising in a Collegiate Fitness Center." International Journal of Social Science Studies 5, no. 7 (June 27, 2017): 97. http://dx.doi.org/10.11114/ijsss.v5i7.2458.
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The purpose of this research is to examine the effectiveness of the corporate advertisements in a collegiate fitness center in Hong Kong. In this study, a survey questionnaire was utilized to examine whether participants’ demographic information influenced the consumers’ attitude and purchase intention toward the product. A total of 112 valid samples were collected. The result showed there was a significant difference between genders in product purchase intention. And the research also found that participants’ exercise time can make a significant difference on the attitude and purchase intention toward the products. Compared with non-sport product, the sport related products received higher scores of attitude and purchase intention from participants in the collegiate sport center. There existed some limitations (sample size, time, gender ratio) during the research process. The result indicated there is potential commercial value hidden in the Hong Kong collegiate fitness clubs.
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Tse, Vincent Wai Sum, Jasper Zhao Zhen Wu, and Andre Joseph Theng. "“Money can buy health”." Interpersonal functions of public signs during the Covid-19 pandemic 14, no. 2 (July 6, 2023): 257–80. http://dx.doi.org/10.1075/ps.22014.tse.
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Abstract Drawing on the notion of affect, this paper offers a multimodal critical discourse analysis of health-related product advertising in Hong Kong during the early months of the COVID-19 pandemic. Advertisements were collected in the city’s space of commute. We examine the construal of risk and protection in the advertisements and via their emplacement in three spatial-temporal dimensions observed in the data: the market society, the concrete public space, and the intimate familial space. Our analysis demonstrates that while risk and protection are linguistically and visually depicted to varying degrees across these dimensions, the emplacement of advertisements prompts the viewers to regard their immediate space as full of risks. As individuals encounter the advertisements, they become interpellated to see the purchase of the advertised products as necessary. Illuminating health communication during the pandemic, this study contributes to health commercialisation and responsibilisation research and provides insights into the ideological, interpersonal nature of affect.
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Leung, Chi-Hong. "An Empirical Study on Code Mixing in Print Advertisements in Hong Kong." Asian Journal of Marketing 4, no. 2 (February 15, 2010): 49–61. http://dx.doi.org/10.3923/ajm.2010.49.61.
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Ho, Suk‐ching. "Women Managers in Hong Kong: A Content Analysis of the Recruitment Advertisements." Equal Opportunities International 4, no. 2 (February 1985): 30–33. http://dx.doi.org/10.1108/eb010424.
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Lock, Graham. "Being International, Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway." Visual Communication 2, no. 2 (June 2003): 195–214. http://dx.doi.org/10.1177/1470357203002002005.
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FURNHAM, Adrian, and Fiona CHAN. "THE GENDER-ROLE STEREOTYPING OF MEN AND WOMEN IN HONG KONG TELEVISION ADVERTISEMENTS." PSYCHOLOGIA -An International Journal of Psychology in the Orient 46, no. 4 (2003): 213–24. http://dx.doi.org/10.2117/psysoc.2003.213.
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LIU, ZHONG HUI, and Sungwook Hwang. "A Comparative Study of TV Public Service Advertisements in Korea, China and Hong Kong." Social Science Research Review 32, no. 2 (May 31, 2016): 1. http://dx.doi.org/10.18859/ssrr.2016.05.32.2.1.
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Wong, W. S. "Establishing the Modern Advertising Languages: Patent Medicine Newspaper Advertisements in Hong Kong, 1945-1969." Journal of Design History 13, no. 3 (January 1, 2000): 213–26. http://dx.doi.org/10.1093/jdh/13.3.213.
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Furnham, Adrian, and Jessica Li. "Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study." Young Consumers 9, no. 4 (November 21, 2008): 297–307. http://dx.doi.org/10.1108/17473610810920506.
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Jayawickrama, Sharanya. "Metonymic Figures: Cultural Representations of Foreign Domestic Helpers and Discourses of Diversity in Hong Kong." Cultural Diversity in China 3, no. 1 (June 26, 2018): 1–16. http://dx.doi.org/10.1515/cdc-2017-0006.
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Abstract Foreign Domestic Helpers account for nearly half of Hong Kong’s total ethnic minority population and are therefore integral to any discussion of diversity in the postcolonial, global Chinese city. In Asia, discourses of diversity have evolved from the juncture of complex historical, political, and cultural factors including colonialism, postcoloniality, traditional and precolonial customs and values, religious and spiritual beliefs, as well as Western-derived liberal-democratic discourses of rights and citizenship. “Diversity” has been identified as one of the core values and attributes of the territory by the Hong Kong Government yet it is not a concept that is carefully interrogated and delineated. This essay examines discourses of diversity via analysis of a varied set of cultural representations of Foreign Domestic Helpers, including a television programme and advertisements, a work of short literary fiction, online erotic fiction, social media, as well as an example of multi-media artwork. Taken together, these representative forms provide insight into the cultural imaginary that shapes private and public discourse and perception. Using an approach informed by both cognitive linguistics and postcolonial studies, the essay focuses on metonymic techniques, for example, doubling and substitution to argue that representations of Foreign Domestic Helpers reveal the anxieties, fears, and desires of the dominant culture. The essay shows that the Foreign Domestic Helper becomes a critical figure around whom linked questions of ethnicity, gender, sexuality, and class in the majority ethnic Chinese population of Hong Kong circulate.
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Yung, Kevin Wai-Ho. "Learning, Teaching, and Researching in Shadow Education in Hong Kong: An Autobiographical Narrative Inquiry." ECNU Review of Education 2, no. 1 (March 2019): 64–76. http://dx.doi.org/10.1177/2096531119840871.
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Purpose: This article aims to illustrate from the author’s insider perspective the lived experiences of engaging in private tutoring in Hong Kong as a tutee, a tutor, and a researcher and draw implications on several issues arising from the prevalence of shadow education. Design/Approach/Methods: This article adopted an autobiographical narrative approach. Data were collected through the author’s memoir of events, stimulated by the tutorial materials he used when he was a tutee and a tutor, his own video-recorded lessons of tutoring, and reflective journals from his research projects. Findings: Various issues are discussed based on the narrative of the author playing different roles in the tutoring industry, including (1) the positive and negative washback on mainstream education, (2) the lack of strict regulation of the quality of tutors and advertisements, and (3) how shadow education may exacerbate education inequality and how some tutorial companies and nonprofit organizations are addressing the issue. Originality/Value: This article, to the best of the author’s knowledge, is the only one that discusses the issues of shadow education from an author’s own personal experiences as a tutee, a tutor, and a researcher. It illustrates how practices and policies of the private tutoring industry are evolving in Hong Kong from an insider perspective.
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Kwok, Brian Sze-Hang. "Visual representation of patriotism: a case study of Chinese national education television advertisements in Hong Kong." Visual Communication 14, no. 4 (September 28, 2015): 397–422. http://dx.doi.org/10.1177/1470357215593846.
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So, Stella Lai Man. "A Comparative Content Analysis of Women's Magazine Advertisements from Hong Kong and Australia on Advertising Expressions." Journal of Current Issues & Research in Advertising 26, no. 1 (March 2004): 47–58. http://dx.doi.org/10.1080/10641734.2004.10505156.
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Flowers, James. "Chinese-Medicine Doctors Healing Australians: On the Frontline of Healthcare from the Colonial Period to the Twenty-First Century." Translocal Chinese: East Asian Perspectives 16, no. 1 (April 7, 2022): 79–109. http://dx.doi.org/10.1163/24522015-16010005.
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Abstract This article traces Chinese-medicine doctors as an occupational group that played a key role in colonial Australian healthcare. The current narrative of recent history mostly credits prc migrants, beginning from the 1990s and the prc state in the 2000s, with the field’s achievement of professional registration. This established view is shortsighted and distorts the past. Rather, Chinese medicine traveled to Australia with Chinese migrants since the mid-nineteenth century; they brought with them sophisticated business acumen along with medical expertise, as seen in commercialized raw and patent medicines brought from a highly developed pharmaceutical industry in mainland China and Hong Kong. They were competitive with Western-trained doctors, as seen in court documents as well as in newspaper advertisements of the time, and established their status through lineage connections and acupuncture associations before any influence from the prc.
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Wang, Jingxuan, Junjie Huang, Clement Shek Kei Cheung, Wing Nam Wong, Ngai Tseung Cheung, and Martin CS Wong. "Adoption of an Electronic Patient Record Sharing Pilot Project: Cross-Sectional Survey." Journal of Medical Internet Research 22, no. 4 (April 6, 2020): e13761. http://dx.doi.org/10.2196/13761.
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Background The Public Private Interface–Electronic Patient Record (PPI-ePR) system was implemented as a new electronic platform to facilitate collaboration between the public and private sectors in Hong Kong. However, its barriers to participate and benefits have not been comprehensively assessed. Objective This study aimed to evaluate the awareness, acceptance, perceived benefits, and obstacles to participation among private doctors and the general public. Methods From December 2012 to January 2013, 2435 telephone interviews were performed by trained interviewers to survey randomly selected patients who were enrolled or not enrolled in the PPI-ePR system. In addition, self-administered surveys were sent by postal mail to 4229 registered doctors in Hong Kong. The questionnaires for both patients and doctors contained questions on subjects’ awareness, acceptance, and perceptions of the PPI-ePR, perceived benefits and obstacles of participating in the program, reasons for not using the system after enrolling, and perceived areas for service improvement of the system. Results More than 53.1% (266/501) of enrolled patients believed that the PPI-ePR system would improve health care quality by reducing duplicate tests and treatments, while more than 76.8% (314/409) of enrolled doctors emphasized timely access to patients’ medical records as the biggest benefit of their enrollment. Among nonenrolled patients, unawareness of the project was the most popular obstacle to enrolling in the PPI-ePR system (483/1200, 40.3%). Regarding nonenrolled doctors, the complicated registration process hindered them from participating in the program the most (95/198, 48.0%). Television, newspaper, and magazine advertisements and medical profession newsletters or journals were suggested as the most effective means to encourage participation in the program among surveyed patients (1297/1701, 76.2%) and doctors (428/610, 70.2%), respectively. Lack of clinical indication requiring data extraction from other hospitals was the main reason for low level of PPI-ePR use. Conclusions This study comprehensively assessed the popularity, perceived benefits, and hindering factors of enrolling in the PPI-ePR system in Hong Kong. Low levels of awareness, few privacy concerns, and inactive use of the PPI-ePR system were among the key features for patients and physicians. Public promotions, simplified logistics, and a user-friendly online interface were suggested to improve the coverage and effectiveness of health information exchange between private and public health care sectors.
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Morris, Pamela K. "Comparing portrayals of beauty in outdoor advertisements across six cultures: Bulgaria, Hong Kong, Japan, Poland, South Korea, and Turkey." Asian Journal of Communication 24, no. 3 (February 25, 2014): 242–61. http://dx.doi.org/10.1080/01292986.2014.885535.
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Fielding, R., Y. Y. Chee, K. M. Choi, T. K. Chu, K. Kato, S. K. Lam, K. L. Sin, K. T. Tang, H. M. Wong, and K. M. Wong. "Declines in tobacco brand recognition and ever-smoking rates among young children following restrictions on tobacco advertisements in Hong Kong." Journal of Public Health 26, no. 1 (March 1, 2004): 24–30. http://dx.doi.org/10.1093/pubmed/fdh118.
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Furnham, Adrian, Twiggy Mak, and Liza Tanidjojo. "An Asian Perspective on the Portrayal of Men and Women in Television Advertisements: Studies From Hong Kong and Indonesian Television." Journal of Applied Social Psychology 30, no. 11 (November 2000): 2341–64. http://dx.doi.org/10.1111/j.1559-1816.2000.tb02440.x.
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KURAISHI, NORIHIRO, MASAFUMI MATSUI, HIDETOSHI OTA, and SZU-LUNG CHEN. "Specific separation of Polypedates braueri (Vogt, 1911) from P. megacephalus (Hallowell, 1861) (Amphibia: Anura: Rhacophoridae)." Zootaxa 2744, no. 1 (January 19, 2011): 53. http://dx.doi.org/10.11646/zootaxa.2744.1.4.
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The Taiwan population of the Polypedates leucomystax complex has been assigned to P. megacephalus, which was originally described from Hong Kong. The Taiwan and Hong Kong populations, however, are markedly differentiated in DNA sequences, and advertisement call and morphological characteristics. The Taiwan population is therefore regarded as a distinct species, for which the name P. braueri (Vogt 1911) is available. Since the holotype of P. braueri was not designated, a lectotype is chosen among the nine syntypes examined.
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Eliason, Robert G., Fernando A. Pargas та Michael D. Yankey. "The Lucky Dragon幸运的龙– Hong Kong, Special Administrative Region, China". Journal of Business Case Studies (JBCS) 12, № 1 (14 січня 2016): 29. http://dx.doi.org/10.19030/jbcs.v12i1.9560.
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The Lucky Dragon is a vitamin, Chinese medicine and nutraceutical company located in Causeway Bay in Hong Kong. Although the company was ran for 50 years by the Ng family, after the patriarch Mr. Ng Shu Chorn passed away, his children decided to sell it, as none of the three children were interested in managing the store or sourcing products and selling them to other shops. Increasingly, competition from mainland China had been eroding profit margins of similar businesses in Hong Kong, and each of the siblings had respectable jobs, so cashing in was the best course of action. Anderson Products LLC, a health and wellness company headquartered in Provo, Utah, had hoped to expand to the seemingly lucrative Chinese market, but they were inexperienced with international business and afraid of mainland China regulations. They saw the advertisement for the sale of The Lucky Dragon as a great opportunity to get their feet in the door, under the more auspicious regulations that Hong Kong could offer.
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Lumampauw, Andreas, Rustono Farady Marta, Yohanes Nugroho Widyanto, Todd Lyle Sandel, and Sunny Lie. "The art of honing the conscience through bukalapak ads: barongsai Indonesia, juara hati membangun bangsa." International Journal of Visual and Performing Arts 3, no. 1 (June 19, 2021): 9–21. http://dx.doi.org/10.31763/viperarts.v3i1.342.
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Culture is one of the foundations for the existence of Indonesia as a nation, as it is expressed in the second stanza of her national anthem. The government has taken an initiative to prioritize national character building, which places character education to realize the vision of national development. One of the efforts to visualize this Indonesian is constructed through a Bukalapak advertisement entitled “Barongsai Indonesia, Juara Hati Membangun Negeri,” which presented the Kong Ha Hong lion dance group and was published via Youtube. This study aims to see that the character values of the Indonesian nation can be constructed through digital media, more precisely through an advertisement. This research employed a qualitative approach with a constructivist paradigm that sees facts as unique and has a special meaning. In addition, the analysis used Thomas Albert Sebeok's visual semiotics to depict several similar classifications to different visual symbols. It was found that every advertisement scene contained both visual and audio messages related to the adaptation of the culture and character of the Indonesian. The contribution and novelty of this research in its construction of the deep meaning of an advertisement are that the conscience has played a major role in the process of cultural adaptation in which the national characters have been honed through the actual actions in the heart-mind, body, and spirit. This research suggested that the character of the Indonesian nation can be formed through cultural adaptation, as proven by the Kong Ha Hong lion dance
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Janssen, Jordi, and Emerson Sy. "Note on the availability of Philippine Forest Turtle Siebenrockiella leytensis in online reptile markets." Palawan Scientist 12, no. 1 (July 2020): 68–73. http://dx.doi.org/10.69721/tps.j.2020.12.1.05.
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The Philippine Forest Turtle Siebenrockiella leytensis is a critically endangered species endemic to the Palawan group of islands, where it is better known under the English name of Palawan Forest Turtle. No permits have been issued by the Philippine authorities to collect and/or trade in native live wild-caught reptiles since 2001, yet, the trade of captive-bred individuals is allowed. Regardless, evidence of this species breeding in captivity is very scarce and limited to two documented events. Although strictly protected, illegal trade seems to continue with sightings of this species in China, USA, and Europe. Here we report the results of a six-month survey in nine countries/regions carried out to estimate the availability of this species in the online pet trade. We monitored over 60 social media platforms (e.g. Facebook groups, MeWe) and reptile classified websites in Europe, United States of America, Malaysia, Japan, China, Taiwan, South Korea, Hong Kong SAR and the Philippines between 1 February 2019 and 31 July 2019. Only one advertisement offering two Philippine Forest Turtles was observed during the study period. On 30 June 2019, two adult Philippine Forest Turtles were offered for sale in a Japanese pet store. In addition, an advertisement was found outside the study period in Hong Kong, suggesting that there is still international demand for this critically endangered species.
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Chan, Grace Suk Ha, Ada Lai Yung Lee, and Connie Hiu Man Wong. "Celebrity Endorsement in Advertisement on Destination Choice Among Generation Y in Hong Kong." International Journal of Marketing Studies 10, no. 2 (May 9, 2018): 16. http://dx.doi.org/10.5539/ijms.v10n2p16.
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This study investigated celebrity endorsement for travel destination choice. The study also adopted Hong Kong’s Generation Y as an example and explored the affective image and visitation intention. By using quantitative approach, the study analyzed Hong Kong’s Generation Y that relates to celebrity endorsement for travel destination choice. The results affirm that the hypothesis was corroborated. Celebrity endorsement delivers favorable affective image towards Generation Y. In addition, the study confirms that favorable affective image positively affects the visit intention of Generation Y to travel destinations. However, marketers must understand how to make use of celebrity endorsement to influence Generation Y on their destination choice and finally turn their intention to purchase action.
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Chan, Kara, and Gerard Prendergast. "MATERIALISM AND SOCIAL COMPARISON AMONG ADOLESCENTS." Social Behavior and Personality: an international journal 35, no. 2 (January 1, 2007): 213–28. http://dx.doi.org/10.2224/sbp.2007.35.2.213.
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Materialism and social comparison are important issues, especially in a Chinese context, and especially amongst adolescents. In this paper a theoretical model of the endorsement of materialistic values and social comparison by adolescents was proposed and tested. A survey of secondary school students in Hong Kong revealed normative peer influence and peer communication were positive predictors of social comparison with friends. In addition, motivation for advertisement viewing was a positive predictor of social comparison with media figures. Social comparison with friends and with media figures were both positive predictors of materialism. The implications are discussed, with recommendations for further research.
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Chan, Kara, Judy Yuen-Man Siu, and Albert Lee. "A school-based programme promoting healthy eating." Health Education Journal 79, no. 3 (October 5, 2019): 277–89. http://dx.doi.org/10.1177/0017896919880575.
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Objective: Many school-based health education programmes adopt a one-way, top-down communication approach that students tend to consider boring and ineffective. In contrast, this study tested a pilot school-based health education programme designed to engage students through the creation and production of health-related advertising. Design: Participatory action research. Setting: A secondary school located in the most deprived district in Hong Kong. Method: A 10-month health education programme was implemented which included health talks and a parent–child cooking workshop. The highlight of the programme was a contest to design a healthy eating public service announcement with professional production of the winning advertisement. A convenience sample of 67 secondary school students participated. Self-administered food diaries and focus group interviews were administered before and after the programme for evaluation. Results: Among all the health education activities conducted during the programme, the participating students found the advertisement design contest the most interesting. They appreciated the opportunity to see their creative ideas consolidated in a professional manner. Dietary patterns reported in food diaries did not show any significant change, but the post-programme focus group interviews reported a remarkable increase in healthy eating knowledge. There were some self-reported changes in dietary behaviours. Conclusion: In the digital age, engaging students in content creation is a possible way to interest them in adopting healthy eating behaviours.
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Doong, Her-Sen, Hui-Chih Wang, and Rob Law. "An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong." Journal of Air Transport Management 14, no. 3 (May 2008): 159–61. http://dx.doi.org/10.1016/j.jairtraman.2008.02.005.
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Kucharzewska, Joanna. "Architektoniczny eksperyment u podnóża Chińskiego Muru." Art of the Orient 1, no. 1 (2012): 73–88. http://dx.doi.org/10.15804/aoto201204.
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At the foot of the Great Wall of China, near the town of Badaling, SOHO Small Office – Home Office in 2000 started constructing 59 detached guesthouses. Each of them was to be equipped with extensive cultural, entertainment, and business facilities. The creators of the project, the owner of the design office, Mr. Shiyi and his wife Mrs. Zhang Xin, invited 12 renowned architects to their endeavor, and gave them total freedom of creation. Although the project was charged with a high level of risk, and its final shape was difficult to predict, it became an unprecedented success, even though available only for a narrow group of affluent residents of the Middle Kingdom, as well as curious tourists from Western Europe and North America. The edifices, constructed over a period of 10 years, are probably more recognized in the western world than in China; it can be attributed to the exhibition of the design at the Venice Biennale in 2002, during which it was honored with a special prize. Additionally, the names of architects, brands in themselves, attracted the attention of critics and experts in architecture, who were particularly interested in the outcome of the encounter of great architectural individualities while creating Commune by the Great Wall. Three Japanese architects took part in the project. Kengo Kuma called his edifice Great Bamboo Wall (2000-2002), from the type of material employed for creating external-wall cladding as well as internal partitions; Shigeru Ban in his design, Bamboo Furniture House, used bamboo veneer lumber to create furniture to be prefabricated and used as the main component in addition to the exterior and interior walls. Finally, Nobuaki Furuya’s Forest House aimed at carrying out his own concept of architecture as a place of safety (asylum). Kanika R’kul, who carries out her designs mainly in Taiwan, presented Shared House that was its form similar to the practice of American modernism. A significant factor turned out to be the education in architecture that R’kul obtained at one of Californian universities, and her familiarity with American modernism as well as the activities of so-called “New York Five”. The motive behind the activities of another architect, Cui Kai, was primarily to obtain different views from inside the house, which was highlighted by the name of the project, See and Seen House. Antonio Ochoa Piccardo from Venezuela, the only author of non-Asian origin, though connected with Asian world for many years via designing edifices for SOHO office, also tried to provide variety of visual experience for the audiences of another guesthouse, Cantilever House. On the one hand, via employing raw concrete, Béton brut, it was homage to Le Corbusier, on the other hand, it expressed respect to the surrounding nature, articulated with using sienna pigment as wall dye. Rocco Yim from Hong Kong, the author of Distorted Courtyard, in a veiled mode drew from the traditions and practices of a typical house with a courtyard, and Kay Ngee Tan from Singapore subjected his design, The Twins, to surrounding nature, using local stone as his building material. The name of another guesthouse, Split House, contains the original design idea of a Chinese architect, Yung Ho Chang. The building was made with one piece that was cut and its parts were diagonally spaced. Two following projects were born from a desire to experiment in the field of mass solutions or the arrangement of the interior; they became an unique interjection of the local landscape and forced the audiences to change their habits. The first, Airport House by Chien Hsueh-Yi from Taiwan, resembled a section of an airport building. The second, the now famous Suitcase House by Gary Chang from Edge Design Institute, allowed for creating multiple spatial combinations with mobile walls and corners hidden under the floor. The crowning element of Commune by the Great Wall is a multi-functional clubhouse designed in 2001 by a world-renowned South Korean architect, Seung H-Sang of the Iroje Architects & Planners design office. As the concept of Commune by the Great Wall developed and new guesthouses were constructed, the clubrooms also enlarged. In 2005 Seung H-Sang returned to the project. The Commune by the Great Wall project supported by SOHO Studios combines pavilions that are extremely modern with more traditional ones; others constitute a subtle link between local color and a playful functionalism. The eleven edifices presented above constituted prototypical solutions, followed by numerous replicas across the land. Currently, Commune by the Great Wall is an exclusive leisure and entertainment area subject to the Kempinski hotel brand with appropriate promotion and an extensive marketing program, e.g. advertisements on websites and in prestigious journals, such as Business Week. A bold experiment from a Chinese developer has become an alternative for tourists from around the world, looking in China not only examples of centuries-old culture, but also the visual signs of a developing country that follows modern trends.
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Lesmana, Tjipta. "Tuntutan Kemahiran Komunikasi Antarpribadi dalam Profesi: Perspektif Hongkong dan Indonesia." Jurnal ILMU KOMUNIKASI 3, no. 1 (December 5, 2013). http://dx.doi.org/10.24002/jik.v3i1.242.
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Abstract: Hong Kong is widely acknowledged as one of the busiest financial and economic center in the world. Hundreds of world-class companies establish their representative offices in this former British colony. For the effectiveness of their operations, the companies, using newspaper advertisement, actively recruits intelligent and smart employees. Current research was designed to investigate how companies appreciate interpersonal communication skills when hiring new employees announced in the advertisements. Content of weekend edition of South China Morning Post, called “Classified Post†(about 100 pages), was scrutinized. To gain a little insight of the same phenomenon in Indonesia some editions of “Klasika†section of daily Kompas was analyzed. It was found that awareness of interpersonal communication skill, in general, was fairly high in the case of Hong Kong (38.2%), but only 9.83% for Indonesia. The top two professions in Hong Kong requiring this skill was public relations official (38.1%) and sale persons (32%). In the case of Indonesia, it was secretary and finance officials.
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Chan, Chi Kit, and Anna Wai Yee Yuen. "Advertising activism and social resistance: a case study of a bottom-up advertising campaign in Hong Kong." Social Transformations in Chinese Societies, September 8, 2022. http://dx.doi.org/10.1108/stics-04-2021-0006.
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Purpose This study scrutinizes the convergence between commercial advertising and the political vision of social movement in media advertisements. This study deliberates how commercial advertisement could be compatible with movement discourses and social resistance. Such hybridization between commercial narration and movement discourses is different from political advertising sponsored by political and civic organizations. This study uses an advertising campaign in Hong Kong which expressed outcry against police search on an outspoken media as a case study to conceptualize advertising activism with the thematic analysis of the movement discourses shown in printed advertisements. This study aims to engage with scholarly dialogue surrounding social movement studies and discuss how movement discourses could hybridize with commercial advertisement. Design/methodology/approach This study examines the discourses and textual features of an advertising campaign initiated by the public instead of political elites and social movement organizations in Hong Kong, in which various individual citizens, anonymous participants, business enterprises and civic organizations expressed their anger over a police search against an outspoken media (Apple Daily) by Hong Kong police. This bottom-up advertising campaign shows how the narration of commercial advertising could be hybridized with the activism for social resistance, which is conceptualized as advertising activism in this paper. Findings Based on the textual features and discourses embedded in the advertisements, this study investigates the printed advertisements mushroomed in Apple Daily since the police search in August 2020 by the thematic analysis under the concept of advertising activism: frame construction, identities mobilization and decentered solidarity. Advertising activism differs from commercial and political advertising from two ways. Firstly, its advertisements are cosponsored by numerous nonpolitically well-known individuals or organizations. Secondly, advertising activism feature with hybridization between commercial narration and political or movement discourses. Discourses of advertising activism aim to mobilize the commercial identity of consumers for noncommercial means by their consumption behaviors. Originality/value The findings illustrate a hybridization of commercial narration and movement discourses stemming from social movement and identity politics, which is coined by our conceptualization of advertising activism. While commercial and political advertising focus on business promotion and political messages, respectively, advertising activism demonstrates multiple layers of cultural meanings on the consumption behaviors which hybridize with political and movement discourses. The authors hope this study could unleash further intellectual dialogue on the social role of advertising in social movement and how movement discourses “spillover” from social events to the commercial advertisement.
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"POLICIES AND REGULATIONS." Asia-Pacific Biotech News 05, no. 04 (February 19, 2001): 76–78. http://dx.doi.org/10.1142/s0219030301001562.
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Expert Committee Set Up to Review Singapore's Education System. China Tightens Control of Drug Advertisements. Hong Kong Healthcare Services May be Regulated. India May Allow 100% FDI in Pharmaceuticals. NZ Court to Rule on GE Research. NZ Checks Tomatoes for Viroid.
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Prieler, Michael, Alex Ivanov, and Shigeru Hagiwara. "The representation of ‘Others’ in East Asian television advertisements." International Communication Gazette, November 5, 2020, 174804852097004. http://dx.doi.org/10.1177/1748048520970044.
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This study conducted a content analysis of 442 television advertisements from Hong Kong, Japan, and South Korea to determine their representations of ‘Others’. Findings reveal that in East Asian advertisements, Others are overrepresented, mostly non-celebrities, and depicted in major roles, which is in contrast to previous studies in the United States where ‘Others’ are generally shown in minor or background roles. The results also reveal that Others are predominantly white, demonstrating the importance of whites in these societies and representing some type of racial/ethnic hierarchy. However, Others are also depicted as separate from the majority population. For example, they are usually depicted abroad rather than in a local setting, and they rarely interact with the local population, which sends a message of exclusion and might lead to the conclusion that they do not belong to their respective location. Possible effects and practice implications of these findings are discussed.
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Victoria Wai Lan Yeung, Pui Chuen Tam, and Eric Kenson Yau. "Relative Effectiveness of Altruistic vs. Egoistic Messages in Influencing Non-donors' Intention to Donate Blood in Hong Kong." Journal of Social Psychology Research, June 23, 2022. http://dx.doi.org/10.37256/jspr.1220221313.
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Prior research found that egoistic (vs. altruistic) messages were more effective in influencing the willingness to blood donation in Caucasian British students who were committed blood donors. We investigated what types of messages could effectively influence the blood donation intention of young Chinese students who had never donated blood (non-donors). Participants were asked to read a poster showing either an altruistic or egoistic message that was framed either positively or negatively. Results revealed that Chinese non-donors were more willing to donate blood when they read an altruistic rather than an egoistic message. The negatively-framed egoistic-focused message was the least effective in persuading Chinese non-donors to donate blood. Suggestions for future blood donation promotion campaigns and advertisements were made.
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Wu, Yongda Socrates, Yee Tak Derek Cheung, Sai Yin Ho, Henry Sau Chai Tong, Vienna Wai Yin Lai, Tai Hing Lam, and Man Ping Wang. "Perception of heated tobacco products and support for regulations: a cross-sectional study in Hong Kong." Tobacco Control, November 7, 2022, tobaccocontrol—2022–057401. http://dx.doi.org/10.1136/tc-2022-057401.
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BackgroundHong Kong has proposed banning the sale of heated tobacco products (HTPs). Perceptions of reduced harms and effectiveness for quitting combustible cigarettes (CCs) of HTPs due to their promotions may erode public support for regulations. We assessed the associations between perceptions of HTPs and support for regulations in Hong Kong.MethodsIn two population-based landline surveys conducted in 2018–2019, 1985 respondents (51.4% male; 22.7% aged 60+ years) reported perceived relative harm of HTPs to CCs and effectiveness for quitting CCs, and support for five HTP regulations (ban on promotion and advertisements, use in smoke-free areas, sales to minors, registration before sale, sale licence) and a total ban on sale. Current and former smokers were oversampled due to low prevalence. Descriptive statistics were weighted to the general population. Associations were analysed, adjusting for sociodemographic characteristics, smoking status and ever HTP use.Results27.4% (N=515) of respondents perceived HTPs as less harmful, and 18.8% (N=1299) perceived them as effective for quitting CCs. Support was generally high (at least one regulation, 99.1%, N=1959; all five regulations, 66.8%, N=1114; total ban, 63.5%, N=946). Perceptions of reduced harm were associated with lower support for all five regulations (adjusted risk ratio 0.85, 0.75 to 0.96) and a total ban on sale (0.58, 0.51 to 0.66). Results were similar for perceptions of effectiveness for quitting.ConclusionsLower support for HTP regulations and a total ban on sale were associated with perceptions of reduced harm and effectiveness for quitting CCs of HTPs in Hong Kong.
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Yung, Kevin Wai Ho, and Ming Ming Chiu. "Secondary school students’ enjoyment of English private tutoring: An L2 motivational self perspective." Language Teaching Research, October 4, 2020, 136216882096213. http://dx.doi.org/10.1177/1362168820962139.
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As many students worldwide receive second language (L2) English private tutoring (EPT) that shadows school curricula, examining student perceptions of it is essential to understanding their L2 learning. From the L2 Motivational Self perspective, students’ ideal L2 self, ought-to L2 self and L2 learning experience are linked to student enjoyment of EPT. This study explores these links via analysis of survey responses of 2,216 Secondary Six (Grade 12) students who attended a company’s L2 EPT lectures in Hong Kong. Most of these students (80%) enjoyed EPT. They were more likely to enjoy EPT if they perceived more financial resources in their families, attended schools taught in Chinese (students’ first language), had internalized instrumental goals, liked English, were not influenced by advertisements to attend EPT, attended face-to-face tutoring (rather than video tutoring), had a specific tutor, or liked their EPT tutor more than their English teacher. This study offers theoretical implications and directions for further research in EPT and L2 motivation.
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Choi, Kimburley Wing Yee, Annie Hau Nung Chan, and Anita Kit Wa Chan. "The disappearance of community, work and everyday life in late capitalism: Private housing advertisements from 1961 to 2011 in global Hong Kong." Journal of Consumer Culture, May 12, 2019, 146954051984620. http://dx.doi.org/10.1177/1469540519846201.
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Chan, Fanny Fong Yee. "The use of humor in television advertising in Hong Kong." Humor - International Journal of Humor Research 24, no. 1 (January 2011). http://dx.doi.org/10.1515/humr.2011.003.
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AbstractThe use of humor in advertising has been well researched in Western countries. However, the study of it in Chinese societies is still in its infancy. This study aims to investigate the utilization of humor in Hong Kong television advertising. A total of 356 television commercials shown between February and May 2004 were content analyzed. Using Kelly and Solomon's (Journal of Advertising 4: 31–35, 1975) classification of humor advertising, it was found that about 20 percent of the sample utilized humorous devices to some extent. A slight increase of utilization was recorded as compared to a similar study conducted a decade ago (Cheung et al., The use of humor in advertising: The case of Hong Kong, Business Research Center, School of Business, Hong Kong Baptist University, 1995). Results also indicate that commercials for durables tend to adopt humorous attempt less often. People expect that humor, as an attention getting means, is more likely to appear at the beginning of an advertisement. Nevertheless, the current study shows that advertisers/advertising practitioners tend to place humor throughout the commercial instead of just the first part of it.
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"University of Hong Kong clinical pathologist/scientific officer (cytogenetics) (re-advertisement)." Cancer Genetics and Cytogenetics 50, no. 1 (November 1990): 173. http://dx.doi.org/10.1016/0165-4608(90)90255-9.
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Koo, Alex Zhi-Xiong. "The Evolution of Self-Censorship in Hong Kong Online Journalism: Influences from Digitalization and the State." International Journal of Press/Politics, January 24, 2022, 194016122210755. http://dx.doi.org/10.1177/19401612221075553.
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Studies about media self-censorship typically focus on its mechanism in traditional newsroom settings. But how media self-censorship may evolve in online journalism has remained largely unexplored. Using Hong Kong as a case, I examine the digital evolution of media self-censorship in a unique non-democratic context. Drawing on interviews with online journalists, my findings reveal that digital transformation has provided new valences for media self-censorship. With the financial hardship of legacy media in the digital age, Hong Kong online journalists are more directly exposed to external threats such as advertisement boycotts orchestrated by the state, and hence increasingly reluctant to offend external powerholders out of the fear of political and financial retaliation. Moreover, as online journalists adopt business-driven norms that favor the generation of clicks, political or policy news are further marginalized. These stories are often deemed boring, non-engaging to online audiences, and are not “sensationalizable” due to political risks, especially when compared to soft news types like crimes and lifestyles stories. Adapting to these changes, news managers are increasingly used to avoiding professional editorial debates that results are unpredictable but using “objective” web metrics as persuasive devices to discourage the production of sensitive news. Lastly, the dissemination of sensitive news is curbed in the social media gatekeeping process. These findings suggest that an authoritarian state can effectively influence online news production by controlling the capital that drives digital transformation, thereby limiting the liberating potential of the media in the digital age.
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Li, Xiaolong, Ying Rong, Renyu Zhang, and Huan Zheng. "Online Advertisement Allocation Under Customer Choices and Algorithmic Fairness." Management Science, April 24, 2024. http://dx.doi.org/10.1287/mnsc.2021.04091.
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Advertising is a crucial revenue source for e-commerce platforms and a vital online marketing tool for their sellers. In this paper, we explore dynamic ad allocation with limited slots upon each customer’s arrival for an e-commerce platform, where customers follow a choice model when clicking the ads. Motivated by the recent advocacy for the algorithmic fairness of online ad delivery, we adjust the value from advertising by a general fairness metric evaluated with the click-throughs of different ads and customer types. The original online ad-allocation problem is intractable, so we propose a novel stochastic program framework (called two-stage target-debt) that first decides the click-through targets and then devises an ad-allocation policy to satisfy these targets in the second stage. We show the asymptotic equivalence between the original problem, the relaxed click-through target optimization, and the fluid-approximation ( Fluid ) convex program. We also design a debt-weighted offer-set algorithm and demonstrate that, as long as the problem size scales to infinity, this algorithm is (asymptotically) optimal under the optimal first-stage click-through target. Compared with the Fluid heuristic and its resolving variants, our approach has better scalability and can deplete the ad budgets more smoothly throughout the horizon, which is highly desirable for the online advertising business in practice. Finally, our proposed model and algorithm help substantially improve the fairness of ad allocation for an online e-commerce platform without significantly compromising efficiency. This paper was accepted by Jeannette Song, operations management. Funding: Y. Rong is supported by the National Natural Science Foundation of China [Grants 72025201, 72331006, and 72221001]. R. Zhang is grateful for the financial support from the Hong Kong Research Grants Council General Research Fund [Grants 14502722 and 14504123] and the National Natural Science Foundation of China [Grants 72293560 and 72293565]. H. Zheng is supported by the National Natural Science Foundation of China [Grants 72231003, 72325003, and 72221001]. Supplemental Material: The online appendix and data files are available at https://doi.org/10.1287/mnsc.2021.04091 .
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Hao, Ziyu, Aaron TC Chan, Joshua YS Tran, Ruby SM Cheung, Amy SM Lam, Philip SK Leung, and Kelvin KF Tsoi. "Rhythmic Musical Intervention Improves Short‐term Memory Function in Healthy Elderly: A Prospective Pilot Study of a Group‐based African Drum Training." Alzheimer's & Dementia 19, S19 (December 2023). http://dx.doi.org/10.1002/alz.072402.
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AbstractBackgroundMemory complaints are the early symptoms of cognitive impairment, and it usually brings anxiety about cognitive deterioration among the elderly population. Musical interventions were demonstrated to relieve dementia symptoms1. This study is to investigate the potential benefits of African drum intervention on cognitive functions.MethodParticipants were recruited in July 2022 through social media advertisement. Classes were organized in a drumming activity center in downtown, Kowloon. Participants joined 8 sessions of African drum training which covered rhythmic clapping and drumming, power control, and overall performance with songs. The inclusion criteria were participants (1) aged over 50 years old and (2) able to use a smartphone. Participants who could not understand Chinese or had been diagnosed with active psychosis or dementia were excluded. Cognitive function was screened by an online platform, ScreenMat2, for short‐term and long‐term memory, orientation, calculation, visual function, and followed up with the Hong Kong version of the Montreal Cognitive Assessment (HK‐MoCA). Anxiety and depression levels were assessed by State‐Trait Anxiety Inventory (STAI) and Geriatric Depression Scale (GDS). All assessments were performed before and after the drumming classes (Figure 1). The outcomes were evaluated using Wilcoxon Signed Rank Test with 0.05 as the significance level.ResultTwenty‐four participants joined this study with an attendance rate of 83%. The overall cognitive function of the participants was good with an average score of 27 for HK‐MoCA. After 8 sessions of African drum intervention, the cognitive function did not show significant improvement (p = 0.108), but the response time of answering the digital cognitive questions was significantly faster than that before the intervention (‐39.9 seconds, p = 0.03) (Table 1). The response time for the short‐term memory function was the most significantly reduced better after the African drum training (‐13.5 seconds, p = 0.005) The STAI and GDS scores also significantly decreased (p<0.001).ConclusionRhythmic Musical Intervention, such as the African drum, can improve the response time of cognitive tests and also relieve anxiety and depression levels.1. Tsoi et al. J Am Med Dir Assoc. 2018;19(7), 568‐576. https://doi.org/10.1016/j.jamda.2017.12.0092. Lam et al. In Proceedings of the 51st HICSS. 2018. doi:10.24251/HICSS.2018.353
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"Sociolinguistics." Language Teaching 40, no. 3 (June 20, 2007): 277–81. http://dx.doi.org/10.1017/s0261444807004430.
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