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Добірка наукової літератури з теми "Advertisements – Hong Kong"

Автор: Grafiati
Опубліковано: 26 липня 2024
Оновлено: 28 липня 2024

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Статті в журналах з теми "Advertisements – Hong Kong"

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Fung, Maggie S. K. "An IMB model testing via endorser types and advertising appeals on young people's attitude towards cervical cancer prevention advertisement in Hong Kong." Young Consumers 18, no. 1 (April 18, 2017): 1–18. http://dx.doi.org/10.1108/yc-07-2016-00620.

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Анотація:
Purpose The purpose of this paper is to test eight hypotheses to understand the relationship between information (Cervical Cancer Prevention (CCP) advertisements via endorser types and advertising appeals), motivation (attitude and effectiveness towards advertisements, audiences’ reported self-health consciousness, motivation to learn more information) and behaviour intentions (accept and intent to receive CCP vaccination) using the information-motivation-behavioural skills (IMB) model. Design/methodology/approach An experimental study was conducted using a sample of 668 young people aged 18-25 in Hong Kong. Participants were asked to respond to questions relating to self-health consciousness, motivation to learn more information, attitudes and effectiveness towards the assigned print advertisements randomly drawn from a set of eight (4 × 2 full-factorial) experimental designs and behavioural intentions. Findings Results revealed that celebrity endorsers had the most effective CCP ad appeal among young consumers regardless of advertising appeal in Hong Kong. The findings suggested that highly self-health conscious young people are motivated to learn more information about CCP and have a more positive attitude and effectiveness towards the CCP advertisement. Furthermore, effective advertisement predicts higher motivation and behavioural intention, whereas higher “self-health consciousness” and “motivation to learn more information” predicts more positive advertisement attitude. Originality/value By investigating young consumers’ attitude and effectiveness towards CCP advertisements, this paper aimed to expand the knowledge of previous studies and contribute to advertising theory by focusing on CCP aspects in Hong Kong context.
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Chan, Kara, and Yolanda Cheng. "Portrayal of females in magazine advertisements in Hong Kong." Journal of Asian Pacific Communication 22, no. 1 (February 10, 2012): 78–96. http://dx.doi.org/10.1075/japc.22.1.05cha.

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A content analysis was conducted to examine the portrayal of beauty types and occupational roles of female figures in magazine advertisements. A systematic random sample of 215 advertisements from a popular lifestyle magazine in Hong Kong was analyzed. Results provide evidence of gender role stereotypes. Two thirds of the advertisements adopted classic/feminine beauty type. The other two common beauty types were sex kitten and casual. Over-representation of Caucasian models was found as one-third of the female figures were Caucasian and other minorities. Caucasian models were more likely to be portrayed in trendy beauty type. Over half of the advertisements portrayed females in decorative roles and thirty percent portrayed females as celebrities. Recreational roles and professional roles were featured less frequently. Advertisements for products target females were more gender stereotyped than advertisements for products target males and females. The lack of variety in beauty types and occupational roles among female figures were discussed.
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Lo, Steven Ka Ho, Billy Yin Sing O, and Jimmy Chun Yu Louie. "Food and beverage advertising in Hong Kong mass transit railway stations." Public Health Nutrition 23, no. 14 (June 11, 2020): 2563–70. http://dx.doi.org/10.1017/s136898002000083x.

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AbstractObjectives:To examine the extent and characteristics of food and beverage (F&B) promotion in Hong Kong mass transit railway (MTR) stations in districts with different socioeconomic statuses (SES) and school density.Design:All advertisements located in the eight selected MTR stations were recorded by photographs or videos, and classified into F&B and non-F&B. The percentage of F&B advertisements and unhealthy F&B being promoted, and common persuasive marketing strategies used in F&B advertisements were compared between low v. high SES districts and school zones v. non-school zones.Setting:MTR stations in Hong Kong.Participants:Not applicable.Results:Of the 8064 advertisements documented, 861 (10·7 %) were F&B advertisements, promoting 1860 F&B items. More than half of the these were unhealthy foods. Stations in high SES districts or school zones tend to advertise more unhealthy items (high v. low SES: 55·8 v. 50·8 %, P = 0·049; school v. non-school: 60·8 v. 49·3 %, P < 0·001). More than one-third of the F&B advertisements recorded did not utilise any of those persuasive marketing techniques that were examined, and using models (13·9 %) or providing discounts (8·8 %) were the two most frequently used non-festival-related persuasive marketing strategies.Conclusions:Unhealthy F&B advertising in MTR stations is prevalent regardless of SES and school density, and persuasive marketing strategies were infrequently used. These suggest that a ban on unhealthy F&B advertising around schools or the use of persuasive marketing strategies alone would be ineffective in Hong Kong. To align with the recommendation from WHO, a universal ban of junk food advertising should be enacted.
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Ng, Yu Leung, and Kara Chan. "Interpretation of female images in advertising among Chinese adolescents." Young Consumers 16, no. 2 (June 15, 2015): 222–34. http://dx.doi.org/10.1108/yc-09-2014-00472.

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Анотація:
Purpose – The purpose of this study is to examine how Chinese adolescent girls and boys interpret female images in gendered advertisements based on Tobin et al.’s (2010) gender self-socialization model (GSSM). Design/methodology/approach – In total, 48 Hong Kong adolescents studying in high schools or university year one participated in a focus group study. Four advertisements with different types of female images were presented. Interviewees were asked to discuss the appearance, the personality and the work and family life of the female characters in the advertisements. Interviewers then asked them to select the one most closely representing their ideal female image. Findings – Most of the interviewees chose an urban sophisticate as the character closest to their ideal female image. Female interviewees identified with the urban sophisticate and aspired to the cultured nurturer image. However, they rejected the strong woman and the “flower vase” female images. Research limitations/implications – The generalizability of the findings was limited because of the small sample size and non-probability sampling. Practical implications – When targeting adolescents, advertisers should consider using female images displaying a personality that is neither too strong nor too weak. Originality/value – This is the first study to investigate how Hong Kong adolescents interpret female images from gendered advertisements. This study also clarifies the gender concepts to explain how adolescents perceive gendered advertisements.
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Cheung, Vivien Hui In, and Jimmy Chun Yu Louie. "Non-core food product advertising on free-to-air television in Hong Kong." Public Health Nutrition 23, no. 14 (June 11, 2020): 2457–66. http://dx.doi.org/10.1017/s1368980020000907.

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AbstractObjective:To study the extent and nature of free-to-air television advertisements for non-core products (e.g., fast food or soda) directed at children in Hong Kong.Design:Television programs from two major Hong Kong free-to-air television channels airing between 06.00 and 24.00 hours from October 2018 to January 2019 were recorded. Eight nonconsecutive days (four weekdays and four weekend days) were selected for analysis. Pearson’s χ2 tests were conducted to compare the pattern of food advertisements by program categories, days of the week, television viewing periods and persuasive marketing techniques.Setting:Free-to-air television programs.Participants:Not applicable.Results:Of the 10 348 commercials identified, 18·4 % were for foods, and 35·2 % of these were for non-core items. Baby and toddler milk formula (19·5 %) were the most advertised food products, while the most frequently advertised non-core food was fast foods (12·3 %). There was a higher non-core to core product ratio during prime time than the children’s time slot (7 v. 1·7). Non-sports celebrity endorsement (27·1 %) was the most frequently used persuasive marketing technique overall, while that for non-core products was sensory characteristics (38·2 %). Most food product placements recorded were non-core products, mentions of local and fast food restaurants and recipe additions.Conclusions:Non-core products were highly advertised in Hong Kong, while core product advertising was infrequent. Regulations on junk food advertising in Hong Kong should focus on prime time, as well as on food product placement, to reduce children’s exposure to persuasive junk food marketing.
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Prieler, Michael, Alex Ivanov, and Shigeru Hagiwara. "The Representation of Older People in East Asian Television Advertisements." International Journal of Aging and Human Development 85, no. 1 (November 15, 2016): 67–89. http://dx.doi.org/10.1177/0091415016677972.

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In this study, 432 television advertisements from Hong Kong, Japan, and South Korea were analyzed to determine their representations of older people. Findings demonstrate that in East Asian advertisements, older people are highly underrepresented, appear in major roles, mostly alongside younger people, and older men clearly outnumber older women. The other variables investigated (i.e., setting and product categories) led to no conclusive findings for the three societies. In short, our study, employing ethnolinguistic vitality theory to analyze television advertisements, demonstrates how East Asian societies greatly marginalize older people. Potential effects of such representations are discussed using social cognitive theory and cultivation theory.
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Scollon, Ron, and Suzanne Wong Sgollon. "Literate Design in the Discourses of Revolution, Reform, and Transition." Written Language and Literacy 1, no. 1 (January 1, 1998): 1–39. http://dx.doi.org/10.1075/wll.1.1.02sco.

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In contemporary China, including Hong Kong, literate design from the choice of writing system or romanization to presentational formats articulates an inter-discursivity among three major discourses: the language reforms of the post-Liberation revolutionary discourse, the Dengist reform discourse, and the discourse of the transition of sovereignty of Hong Kong from Britain to China. Thus literate design represents the polyvocality of utterance in the public discourse of signs, announcements, and advertisements, symbolizing the new wine of reform by placing it in the old bottle of the symbols of the revolutionary discourse. There is also a smaller contrasting trend of re-symbolizing the revolutionary discourse with the designs of the reform discourse.
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Choi, Wing Yee Kimburley, Annie HN Chan, and Anita KW Chan. "Producing ‘luxury’ housing: Developers’ strategies and housing advertisements in Hong Kong (1961–2011)." Urban Studies 57, no. 16 (February 12, 2020): 3252–80. http://dx.doi.org/10.1177/0042098019896711.

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Building on insights from critical luxury studies, this paper examines how developers produce ‘luxury’ in Hong Kong’s high-priced housing by using textual analysis on a sample of newspaper advertisements for private housing from 1961 to 2011. Findings show how advertisers and developers actively injected new elements of luxury to maximise profits. We argue that Hong Kong’s property oligarchy has successfully created luxury housing in previously unremarkable locations by producing various exclusivist aspirations, thus promoting excess and reinforcing housing and socio-spatial inequalities. Our discussion deepens understanding of Hong Kong’s housing hierarchy by looking beyond location-based exclusivity and contributes to critical luxury studies by underscoring the strategies of property conglomerates in the production of luxury housing.
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Hui, Alison, Paul Wai-Ching Wong, and King-Wa Fu. "Evaluation of an Online Campaign for Promoting Help-Seeking Attitudes for Depression Using a Facebook Advertisement: An Online Randomized Controlled Experiment." JMIR Mental Health 2, no. 1 (March 18, 2015): e5. http://dx.doi.org/10.2196/mental.3649.

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Background A depression-awareness campaign delivered through the Internet has been recommended as a public health approach that would enhance mental health literacy and encourage help-seeking attitudes. However, the outcomes of such a campaign remain understudied. Objective The main aim of this study was to evaluate the effectiveness of an online depression awareness campaign, which was informed by the theory of planned behavior, to encourage help-seeking attitudes for depression and to enhance mental health literacy in Hong Kong. The second aim was to examine click-through behaviors by varying the affective facial expressions of people in the Facebook advertisements. Methods Potential participants were recruited through Facebook advertisements, using either a happy or sad face illustration. Volunteer participants registered for the study by clicking on the advertisement and were invited to leave their personal email addresses to receive educational content about depression. The participants were randomly assigned into two groups (campaign or control), and over a four consecutive week period, received either the campaign material or official information developed by the Hospital Authority in Hong Kong. Pretests and posttests were conducted before and after the campaign to measure the differences in help-seeking attitudes and mental health literacy among the campaign and control groups. Results Of the 199 participants that registered and completed the pretest, 116 (55 campaign and 62 control) completed the campaign and the posttest. At the posttest, we found no significant changes in help-seeking attitudes between the campaign and control groups, but the campaign group participants demonstrated a statistically significant improvement in mental health literacy (P=.031) and a higher willingness to access additional information (P<.001) than the control group. Moreover, the happy face Facebook advertisement attracted more click-throughs by users into the website than did the sad face advertisement (P=.03). Conclusions The present study provides evidence that an online campaign can enhance people’s mental health literacy. It also demonstrates the practicality and effectiveness of an online depression awareness campaign using a Facebook-based recruitment strategy and distribution of educational materials through emails. It is important for future studies to take advantage of the popularity of online social media and conduct evaluative research on mental health promotion campaigns.
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Chen, Kuan-Chou, and Yang Yu. "The Effectiveness of Corporate Advertising in a Collegiate Fitness Center." International Journal of Social Science Studies 5, no. 7 (June 27, 2017): 97. http://dx.doi.org/10.11114/ijsss.v5i7.2458.

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The purpose of this research is to examine the effectiveness of the corporate advertisements in a collegiate fitness center in Hong Kong. In this study, a survey questionnaire was utilized to examine whether participants’ demographic information influenced the consumers’ attitude and purchase intention toward the product. A total of 112 valid samples were collected. The result showed there was a significant difference between genders in product purchase intention. And the research also found that participants’ exercise time can make a significant difference on the attitude and purchase intention toward the products. Compared with non-sport product, the sport related products received higher scores of attitude and purchase intention from participants in the collegiate sport center. There existed some limitations (sample size, time, gender ratio) during the research process. The result indicated there is potential commercial value hidden in the Hong Kong collegiate fitness clubs.
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Дисертації з теми "Advertisements – Hong Kong"

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Lee, Yik Fung. "The discourse of advertisements in Hong Kong magazines." HKBU Institutional Repository, 1999. http://repository.hkbu.edu.hk/etd_ra/402.

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Kwok, Wai Yee Susanna. "Cultural values in Hong Kong newspaper advertisements, 1949-1998." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/303.

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Ma, Mei-lin Linda. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Click to view the E-thesis via HKUTO, 2005. http://sunzi.lib.hku.hk/hkuto/record/B31789729.

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Ma, Mei-lin Linda, and 馬美蓮. "Multimodal discourse analysis of advertisements of Hong Kong charity organizations." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2005. http://hub.hku.hk/bib/B31789729.

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Ng, Wan Yi Daphene. "A linguistic analysis of puns in advertisements in Hong Kong." HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/644.

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Sum, Kit Ming. "A study of the discourse of advertisements : the Cantonese advertisements on television in Hong Kong." HKBU Institutional Repository, 1995. http://repository.hkbu.edu.hk/etd_ra/92.

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Siu, Weng Chi Priscilla. "A study of code-switching in Hong Kong TV advertisements and the construction of Hong Kong Chinese identities." Thesis, University of Macau, 2018. http://umaclib3.umac.mo/record=b3953507.

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Zhu, Yu, and 朱宇. "Commercial advertisements in Ming Pao (Hong Kong) & Jin Wanbao (Tian Jin)." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31225597.

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Chik, Hsia-hui Alice, and 戚夏蕙. "Adolescents' critical reading of advertisements and public service messages: the interpretation of identitiesand meaning." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31944784.

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Yu, Choy-ying Maria, and 余采霙. "Content analysis of Hong Kong residential real estate newspaper advertisements, 1953 to 1992." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hdl.handle.net/10722/193473.

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Анотація:
This is an original study based on information in publicly available newspaper advertisements and other available documentary data that span a period of over 40 years on the changes in consumer preferences for housing attributes. The aim study is to evaluate Fong’s (2007) hypothesis, “The Hong Kong domestic ideal has moved from a concern for utility in 1970’s to a concern for quality and stylish living in 1990’s” using superior information. It traces the changes in advertisements by using the content analysis method and case studies. Reviewing 2,000 data sets drawn from samples of newspapers for four months out of each year for over 40 years from 1953 to 1992, it was found that the image of a flat, as created by developers, changed over time. Over the years, developers have sequentially made use of the listings of interior space, exterior space, and surrounded environments to emphasize the respective elements of an “ideal” home. These changes were well demonstrated by the real estate advertisements in Hong Kong.
published_or_final_version
Real Estate and Construction
Master
Master of Philosophy
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Книги з теми "Advertisements – Hong Kong"

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奇趣香港舊廣告. Hong Kong: 亮光文化有限公司, 2017.

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Ng, Wing Chung. Urbanization of Cantonese Opera. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039119.003.0003.

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This chapter details the urban shift of Cantonese opera after the turn of the century, when a new kind of troupe came into being. These were the famous Sheng Gang ban, so named because these companies (ban) performed almost exclusively in the theaters of the twin cities in South China. The first part traces the process of urbanization to two developments underlying the formation of Sheng Gang ban: the beginning of commercial theater houses in Hong Kong and Guangzhou, and the involvement of merchant capital in the theater business in the form of an opera business house ( xiban gongsi). The second half of the chapter offers a close-up analysis of these Sheng Gang troupes, from 1919 to the outbreak of the General Strike in Hong Kong in the summer of 1923. Available information, especially in daily newspaper advertisements, allows us to put together a detailed picture of these opera troupes for the first time. The records show a dynamic performance community that undertook ongoing adaptation to the urban milieu, and they enable us to appraise the major aesthetic, business, and institutional outcomes.
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Частини книг з теми "Advertisements – Hong Kong"

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Lam, Sunny Sui-kwong, and Terry Lai-sim Ng. "Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements." In Advances in Human Factors in Communication of Design, 86–94. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20500-3_9.

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Wong, Wendy Siuyi. "Construction of Hong Kong Modern Living: Household Product and Appliance Advertisements in the Pre-Television Era." In The Disappearance of Hong Kong in Comics, Advertising and Graphic Design, 101–22. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-92096-2_5.

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Cheng, Yew Meng. "Gender Representation and Postmodernism in Hong Kong Advertisements." In Communication and Culture, 103–35. BRILL, 1998. http://dx.doi.org/10.1163/9789004455023_011.

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Chan, Chi-Fai, and Kam-Hon Lee. "A Longitudinal Study of Recruitment Advertisements for China Trade Executives in Hong Kong, 1977-1988." In Global Business, 180–99. Routledge, 2018. http://dx.doi.org/10.4324/9780429430213-8.

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Kale, Sudhir H., and Mark T. Spence. "A Trination Analysis of Social Exchange Relationships in E-Dating." In E-Collaboration, 842–56. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-652-5.ch066.

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More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ positions on Hofstede’s dimensions of culture were used in hypotheses generation. The results support several culture-based differences in people’s self-description in online personal ads; however, some anticipated differences were not realized, suggesting that some cultural differences may not be as strong as Hofstede (2001) suggests.
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Kale, Sudhir H. "A Trination Analysis of Social Exchange Relationships in E-Dating." In Social Networking Communities and E-Dating Services, 314–28. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-104-9.ch018.

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Анотація:
More than half a billion users across the globe have availed themselves of e-dating services. This chapter looks at the marketing and cross-cultural aspects of mate-seeking behavior in e-dating. We content analyzed 238 advertisements from online matrimonial sites in three countries: India (n=79), Hong Kong (n=80), and Australia (n=79). Frequencies of mention of the following ten attribute categories in the advertiser’s self-description were established using post hoc quantitative analysis: love, physical status, educational status, intellectual status, occupational status, entertainment services, money, demographic information, ethnic information, and personality traits. Past research on mate selection using personal ads and the three countries’ positions on Hofstede’s dimensions of culture were used in hypotheses generation. The results support several culture-based differences in people’s self-description in online personal ads; however, some anticipated differences were not realized, suggesting that some cultural differences may not be as strong as Hofstede (2001) suggests.
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Chan, Marjorie K. M. "Vernacular Written Cantonese in the Twentieth Century." In Studies in Colloquial Chinese and Its History, edited by Richard VanNess Simmons and Richard VanNess Simmons, 36–58. Hong Kong University Press, 2022. http://dx.doi.org/10.5790/hongkong/9789888754090.003.0003.

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Анотація:
Vernacular written Cantonese is part of a long and rich legacy in China of rendering into a written medium the vernacular language of a region for a reading public with varying degrees of literacy and education. Marjorie K. M. Chan explains in Chapter 2 that the use of written Cantonese in Hong Kong popular culture today—from the lyrics of Canto-pop in the 1970s onwards, to advertisements and printed media, and to handwritten and digitally-based written communication—did not develop in a vacuum. She traces the history of written vernacular Cantonese from the earliest extant, anonymous source in an 18th century love ballad, the Huajian Ji (likely a Ming dynasty work), to the present, focussing in particular on the vital role that Cantonese opera played in its spread, especially from its peak of popularity in the early decades of the 20th century through to the post–World War II decades.
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Lin, Jenny. "Shanghai’s art in fashion." In Above Sea, 66–95. Manchester University Press, 2019. http://dx.doi.org/10.7228/manchester/9781526132604.003.0003.

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Chapter Two considers how Shanghai Tang, a Hong Kong-founded fashion brand, exploits Shanghai’s imagined cosmopolitan legacy towards the building of a multinational luxury brand. The author considers the rising political tensions between Hong Kong and Shanghai, as Hong Kong was handed over from British to mainland Chinese rule in 1997. The chapter discusses a 1997 Shanghai Tang advertisement featuring Chinese actress Gong Li, addressing how the image signals the return of class-based society, while sanitizing mainland China’s immediate socialist past. This chapter also examines the powerful influence of Shanghai Tang’s founder, art collector Sir David Tang, on the international dissemination of contemporary Chinese art, exploring key Shanghainese painters promoted by Tang, including Yu Youhan, Wang Ziwei and Ding Yi. Referencing these artists’ connections to Shanghai Tang, and also the French fashion brand, Christian Dior, the chapter theorizes the rise of a contemporary Chinese art/fashion system. The final section focuses on Shanghai-based sculptor Liu Jianhua, who has been supported by both Tang and Christian Dior, and the artist’s subversion of mainland China’s presumed role as “the factory of the world” through his ceramic-based practice.
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Motrescu-Mayes, Annamaria. "Paradoxical Legacies: Colonial Missionary Films, Corporate Philanthropy in South Asia and the Griersonian Documentary Tradition." In The Colonial Documentary Film in South and South-East Asia. Edinburgh University Press, 2017. http://dx.doi.org/10.3366/edinburgh/9781474407205.003.0007.

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In her chapter, Annamaria Motrescu-Mayes investigates the paradoxical legacies of British imperial culture based on a comparative study of a missionary film shot in India in the late 1920s-early 1930s by the Fathers of the St. Joseph’s Missionary Society and a 2013 Hong Kong and Shanghai Bank Corporation television advertisement. Her study illuminates the documentary and anthropological merit of the early missionary film, despite its larger propagandist function. By looking into the heritage of Grierson’s principles of social and cultural engagement, she also more unexpectedly demonstrates that the 1920s film resists the stereotypification of race and colonised people that predominated at the time, whereas the 2013 commercial tends to perpetuate that.
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