Статті в журналах: "Advertisement of cosmetic"

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Melvioni, Kezia Tansilia, and Setefanus Suprajitno. "INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS." K@ta Kita 5, no. 1 (July 18, 2017): 95–99. http://dx.doi.org/10.9744/katakita.5.1.95-99.

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This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.

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Aditria, Nanda, and Rissa San Rizqiya. "A SPEECH ACT ANALYSIS OF WRITTEN ADVERTISEMENT OF COSMETIC BRAND IN INDONESIA." PROJECT (Professional Journal of English Education) 4, no. 4 (July 12, 2021): 560. http://dx.doi.org/10.22460/project.v4i4.p560-567.

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Advertising is a tool for creating communication and can promote goods or other products to everyone or what customers call using binding language. Every language uses good language to attract customers. The main purpose of advertising is the point of view to promote and promise an item.This study used qualitative research from several cosmetic advertisements. This ad uses 16 types of speech acts, and out of 16 types of speech acts, only 10 brands are taken from cosmetic advertisements to attract or invite products to buy. And advertising results from 10 cosmetic brands in Indonesia only got 7% speech statement, 30% information, 9% claim, 19% suggestion, 9% suggestion, 2% argument, 2% accusation, 2% referral, 16% directive, persuasion 2%, promise 2%. From this result that most cosmetic brands in Indonesia use information, to make it more interesting for buyers to find out more information than other advertisements. Keyword :A speech act advertisement, cosmetic.

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Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "RELATIONSHIP BETWEEN ADVERTISEMENT AND PURCHASE INTENTION ON HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (May 30, 2019): 683–94. http://dx.doi.org/10.18510/hssr.2019.7399.

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Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia. Methodology: The violation of Islamic ethics on the advertisement of halal cosmetic products and purchase intention was examined through a survey that included 110 Muslim women respondents in Malaysia who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. The current study confirms that irrespective of their religion, women find those advertisements offensive that do not abide by Islamic ethics, which are universal in nature. Based on the correlation results, this study reveals that violation of Islamic advertising ethics (honesty, racism, sexism, intention, and language) has a correlation with purchase intention. A multiple regression analysis was highlighted and it was found that racism, sexism, intention, and language have negative and significant influence on purchase intention. Only one variable did not have a significant influence on purchase intention of halal cosmetic products in Malaysia. Results: Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense created due to violation of ethics has a negative impact on the purchase intention of halal cosmetic products. If advertisers want to attract customers in Malaysia and retain them, then they must avoid creating customer offense by following Islamic advertising ethics. Implications: This study will be beneficial to marketers, advertisers, and companies in developing their advertising and marketing strategies for halal cosmetic products. In addition, this study has implemented the study of Islamic advertising ethic violations and purchase intentions of halal cosmetic products.

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Terzian, Tamar V. "Direct-to-Consumer Prescription Drug Advertising." American Journal of Law & Medicine 25, no. 1 (1999): 149–67. http://dx.doi.org/10.1017/s0098858800009515.

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The Food and Drug Administration (FDA) regulates the promotion of pharmaceutical products. The FDA's regulations issued under the Food, Drug and Cosmetic Act (FDCA) require that prescription drug broadcast advertisements include the following: (1) a major statement of the product's risks in at least the audio part of the advertisement; and (2) that an adequate provision for the dissemination of the approved package labeling be made “in connection with the broadcast presentation,” if the brief summary is not also part of the advertisement. Under the FDCA, the brief summary provides information concerning the major risks of the drug.

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Pokharel, Prakash. "Impact of Television Advertising of Cosmetic Products on Consumer Behavior." KMC Research Journal 1, no. 1 (June 29, 2017): 57–75. http://dx.doi.org/10.3126/kmcrj.v1i1.28246.

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The main objective of this research is to analyze the general impact of television advertising on consumer behavior with reference to Sunsilk Shampoo. Many people use advertising at some time in their life. Some may use it privately while others may use in business. And many people respond to advertisements. They enjoy the choices available to them in every sphere of life (Kotler, 1994:24). It is one of the major tools that companies use to persuade target buyers and publics to buy their products or services. In this scenario researcher takes Survey research design as a methodology. In this study media of advertising and impact of television advertising have been evaluated. Data used in this study are only primary in nature. The required data are collected through the questionnaire survey among the people of different age groups, gender, different education group etc. covering the consumer of urban area. According to the findings it can be concluded that majority of the people have television watching habits and out of them women are more curious in television then men which indicated that television advertisement is more popular means of advertisement.

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Lihan, Kang. "Analysis of Presupposition in Cosmetics Advertisements." English Literature and Language Review, no. 68 (October 7, 2020): 142–46. http://dx.doi.org/10.32861/ellr.68.142.146.

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Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles，rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan，Trends health，etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.

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Al Kurdi, Barween Hikmat, and Muhammad Turki Alshurideh. "Facebook Advertising as a Marketing Tool." International Journal of Online Marketing 11, no. 2 (April 2021): 52–74. http://dx.doi.org/10.4018/ijom.2021040104.

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Social media platforms are widely used these days for the advertising and marketing of products. Facebook is considered one of the main social media platforms used by users these days. Currently, there are limited studies investigating the use of Facebook as an advertising communication platform, especially for the purchase of cosmetic products. This study targeted female consumers to ascertain to what extent Facebook advertising influenced their cosmetic buying behaviour through using a set of factors that were selected, namely, advertisement quality, advertisement design, message strength, advertisement repetitiveness, and message content. Smart PLS was used to assess the study model and to test the study's hypotheses. The study found that the main factors affecting consumer behaviour were advertisement quality and advertisement repetitiveness. The paper discusses the study's findings by presenting a set of implications and making recommendations.

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Tejal, P., D. Nishan, J. Amisha, G. Umesh, KT Desai, and RK Bansal. "Cosmetics and health: usage, perceptions and awareness." Bangladesh Journal of Medical Science 12, no. 4 (October 26, 2013): 392–97. http://dx.doi.org/10.3329/bjms.v12i4.13330.

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Objectives: Cosmetics are a multi-billion dollar industry today. The present study was designed with an objective to know the extent, purpose, type and awareness for cosmetic in people's daily life in Surat city. Materials & Methods: The study was conducted among 500 randomly selected people from the Surat city through convenience sampling. All the participants were interviewed personally, using structured questionnaire. The whole study was conducted from December, to March, 2008. Results; Around 73% of the population used cosmetics for protection purpose, while only 37% used it for attraction and 19% for fashion. Only 31% checked whether cosmetic they used were tested on animals or not. 89% of the people are concerned about the brands of the cosmetic and advertisement is an important source in the selection of the cosmetics. People still prefer ayurvedic products which comprise of 44% of the total population. Only 9% of the people use the expired products suggesting that people are aware that expired products cannot be used. 77% of the people are aware about the side effects of the cosmetics. Conclusion: Overall prevalence of cosmetic product use is increasing among both males and females. Though, associated increase in awareness regarding safe use of the same was not present widely. The use of other cosmetic services like skin specialist visits, contact lenses usage is also increasing slowly. DOI: http://dx.doi.org/10.3329/bjms.v12i4.13330 Bangladesh Journal of Medical Science Vol. 12 No. 04 October 13 Page 392-397

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Rojanadilok, Rojanadilok, and Bunchapattanasakda . "Marketing Strategies of Imported Herbal Cosmetic Products in Thailand." Information Management and Business Review 3, no. 4 (October 15, 2011): 217–21. http://dx.doi.org/10.22610/imbr.v3i4.936.

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This research investigated the factors that influence marketing strategies of imported herbal cosmetic products in Thailand. The study is qualitative research using in - depth interview to collect primary data and use content analysis to analyze the obtained data. The facial herbal cosmetics products using in this study were moisturizer, whitening lotions, creams, powder, toner, make up cleansing, mask, cleansing oil, soap bar, anti-aging lotions and creams which imported from Australia and the USA. Findings from the study found that product A positioned itself as a premium biodynamic natural plus innovation technology product using the greenhouse concept. The shops were decorated using recycle woods. The productsâ€™ packaging give customers a sense of the source, herb images grow around the boxes and bottles, whilst the text grows with the image, creating a sense of energy. Product A conscious of the environment and strive to source and use the most environmentally aware materials where possible. The retail price strategy depends on local marketing promotions. It has the stand-alone shops plus day spa and counters in department stores. The advertisement media strategies focus on magazine, direct mail, social network advertisement; facebook. Product B sets the position as an innovative organic beauty solution using pure certified organic ingredients without paraben, petroleum, and silicones. Recycled materials were used to make packaging and printed using soy ink. It has shop online and 12 counters in department stores. The local price strategy is discount on vocation. The promotion strategies focused on premium product and cash discount. The advertisement strategies of product B focused on magazines, direct mail, social network advertisement; facebook and popular brand ambassadors. Product C set position as ancient herbal product. The productâ€™s formulations have made with the unique natural ingredients, effective botanical extracts with the latest innovations from around the world since a 160 years old formula. The products avoid using of preservative and perfume. It has 8 counters in department stores and used the recyclable packaging so that product C concentrate the efforts and cost on the substance and quality of products which reflex selling price. The advertisement strategies focused on brochure and social network advertisement (facebook and twitter) while selling promotion strategies of the product are free premium sampling, customers refer friends, and 28 days satisfaction guarantee for refund.

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Hari Adi, Pramono. "ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCT." EKUITAS (Jurnal Ekonomi dan Keuangan) 19, no. 4 (February 2, 2017): 480. http://dx.doi.org/10.24034/j25485024.y2015.v19.i4.2000.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perception and also consumer perception had positive effect on purchase intention. Those results imply that the company should choose a celebrity endorser who are possesing several aspects such as honesty, trustworthiness, and sincerity in advertising. Beside that, the company should give priority on physical attractiveness of celebrity endorser. Moreover, the company should create promotion through advertising with a celebrity endorser who has various expertises such as knowledgeabout the productsand experience to become a star of cosmetics product

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Adi, Pramono Hari. "ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCT." EKUITAS (Jurnal Ekonomi dan Keuangan) 19, no. 4 (September 5, 2018): 480–94. http://dx.doi.org/10.24034/j25485024.y2015.v19.i4.74.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perception and also consumer perception had positive effect on purchase intention. Those results imply that the company should choose a celebrity endorser who are possesing several aspects such as honesty, trustworthiness, and sincerity in advertising. Beside that, the company should give priority on physical attractiveness of celebrity endorser. Moreover, the company should create promotion through advertising with a celebrity endorser who has various expertises such as knowledgeabout the productsand experience to become a star of cosmetics product

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Thanisorn, Rojanadilok. "Marketing Strategies of Herbal Cosmetic Products: Thai and Imported Products." Journal of Economics and Behavioral Studies 5, no. 4 (April 30, 2013): 242–51. http://dx.doi.org/10.22610/jebs.v5i4.400.

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This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by improving the quality of products, research and development for launching the new products to the market, creating beauty packaging and new product launch attracts the marketâ€™s attention. Price strategy using cash discount to increase consumerâ€™s purchase motive. Place strategy using department stores as the main distribution channels, distribution channels are direct sales with catalogs, counter sales in department store and beauty showrooms. Promotion strategy using integrated marketing communication for maintaining brand image, television advertisement, radio advertisement, cabal advertisement, booth exhibition, beauty school, website, face to face marketing and male beauty instructor to attract the women customers. Marketing strategy of imported products; Products strategies are concerned with the odor, color, physical appearance of products and the penetration characteristic of products. The strategies promote the imported products by introducing the product e.g. the product is a blend of herbs, the most effective skin care for healthy, revitalized skin and natural extract that contains active ingredients with high technology to manufacture the cosmetic product that performs a specific action to penetrate deep into the skin. The smooth odor and color of the imported products are the important purchasing decision factor. Physical appearance of products; non greasy, non oily helps absorbs quickly into skin and help smooth the skin surface texture and packaging design, color, size and shape, play a role in purchasing decisions. Packaging has to possess the strength to make eye-catching packaging that helps make the most window of opportunity in pristine conditions, brand, logo/slogan as a way to facilitate their purchasing decision; the image of the brand has all the criteria value, quality reliability trust, intangible and delivers benefits to the consumers. Price strategy is heavily differentiated due to the branding then imported herbal cosmetic products offering lower priced luxury products. The lower prices could also boost sales e.g. smaller sizes of some products, such as 50 ml and 30 ml bottles of products, which is normally sold in 100 ml bottles then smaller bottles are selling better than regular size ones, Place strategy; purchasing convenience from the Internet to virtual presence e.g. Website, direct mail, social media enhancing the brandâ€™s image. The site also uses Face book page by constantly updating content photos, videos, information about events, YouTube, twitter as platforms to keep customers up to date on new episodes and development. Promotion strategies using advertisement, television advertisement

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Kim, Eun-Hee, and Koh-Mi Cho. "Study on the Connection between SNS Cosmetic Advertisement Attributes, Advertisement Immersion and Purchase Intention." Korean Society of Beauty and Art 22, no. 2 (June 20, 2021): 53–67. http://dx.doi.org/10.18693/jksba.2021.22.2.53.

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D, Rakesh, Gireesh Y.M, Satish D. Raikar, and Muhammed Muntaqheem G. "An Impact of Advertisement on Buying Behaviours of the Consumers: An Empirical Study on Retail Cosmetic Products." Journal of Advanced Research in Dynamical and Control Systems 11, no. 0009-SPECIAL ISSUE (September 25, 2019): 955–64. http://dx.doi.org/10.5373/jardcs/v11/20192656.

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Yang, Chao-Ming, and Chia-Shun Shih. "Symbolic Consumption of Advertisements for Male Perfumes: Effects of Advertising Appeals and Product Involvement on Advertising Effectiveness." Research in World Economy 10, no. 3 (July 25, 2019): 160. http://dx.doi.org/10.5430/rwe.v10n3p160.

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Because of the trend of metrosexual men, numerous cosmetic brands that originally focused on female customers have extended their product lines to cover the male market, and symbolic consumption in advertisements for male perfumes has flooded society. This study adopted a 3 × 2 between-subjects experiment method to examine the effect of two independent variables, namely the appeal of various types of male perfume advertisement (vanity appeal, admiration appeal, and sexual appeal) and the product involvement of consumers (high and low), on attitudes toward the advertisement (Aad), attitudes toward the brand (Ab), and purchase intention (PI). This study revealed the following: (1) The types of advertising appeal do affect the Aad, Ab, and PI of consumers; (2) consumers’ product involvement also affects their Aad, Ab, and PI; (3) vanity appeal and admiration appeal both result in optimal Aad, Ab, and PI of consumers with high product involvement; and (4) sexual appeal results in optimal Aad and Ab for consumers with low product involvement but has no effect on their PI. In today’s advertising and marketing business, how a product is made to carry certain symbolic meanings has become particularly crucial; company owners must not overlook the influence of symbolic consumption. This study’s results can serve as a reference for company owners and advertisers when planning future advertising and marketing strategies.

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Kareva, A. "SPECIFICS OF VERBAL REPRESENTATION OF MANIPULATION IN ENGLISH COSMETIC PRODUCTS ADVERTISEMENT TEXTS." Bulletin of the Moscow State Regional University (Linguistics), no. 6 (2015): 53–60. http://dx.doi.org/10.18384/2310-712x-2015-6-53-60.

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원지은. "Language Expressions between Japanese and Korean Cosmetic Advertisement: Focusing on the Superiority." Journal of the society of Japanese Language and Literature, Japanology ll, no. 69 (May 2015): 69–86. http://dx.doi.org/10.21792/trijpn.2015..69.004.

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Wiguna, Atika, and Suyoto Suyoto. "ANALISIS PENGARUH IKLAN TELEVISI, EKUITAS MEREK, DAN DAYA TARIK CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH." Media Ekonomi 16, no. 2 (July 1, 2016): 262. http://dx.doi.org/10.30595/medek.v16i2.1757.

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This was a quantitative research aiming to find out the effect of every variable studied namely advertisement on television, brand equity, attraction of celebrity endorser towards the decision of buying Wardah cosmetic product. The sampling technique used in this research was non probability technique in a form of purposive sampling method that determines samples based on certain criteria. The population of this research was all students in University of Muhammadiyah Purwokerto, and the samples of this research involved 125 respondents. The methods of data analysis used in were validity test, reliability test, classic assumption test, multiple regressions analysis, coeffiecient of determination, and hypothesis test. The result of analysis showed that advertisement on television partially affected positively towards the decision of buying, and the hypotesis was accepted with tobtained 3,582 > ttable 1,979, equity affected positively towards the decision of buying, and the hypothesis was accepted with tobtained 6,317 > ttable 1,979, celebrity endorser affected towards the decision of buying with tobtained 2,841 > ttable 1,979. Furthermore, the independent variables (advertisement on television, brand equity, and celebrity endorser) simultaneously affected the dependent variable (decision of buying) . Keywords: Advertisement on Television. Brand Equity, Celebrity Endorser, and Decision of Buying.

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Sari Dewi, Luh Gede Permata, Natasya Edyanto, and Hotlan Siagian. "The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia." SHS Web of Conferences 76 (2020): 01023. http://dx.doi.org/10.1051/shsconf/20207601023.

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Cosmetics industry growth development in Indonesia was improving up to 20 % or four times compared to national economy growth. The cosmetics industry was one of the leading sectors. Lots of cosmetic industry was using the public figure as their advertisement tool to affect the consumers. The selection of public figures as brand ambassadors to build brand image and brand awareness had the goal of affecting people in their purchase decision. The object in this research was Pantene shampoo. Data collection in the research was done with distributing surveys. The sample in this research was 100 respondents, using a purposing sampling method and using partial least square as a statistic processing tool. Based on the result and analysis, the brand ambassador that Pantene shampoo was using had a significant effect on brand awareness. Brand ambassador Pantene had a significant effect on brand image, brand awareness. Brand ambassador and brand image also had a significant effect on the consumer's purchase decision. This research was meant to contribute to selecting public figures as brand ambassador that was used by the company in producing Pantene shampoo had been suitable with the Surabaya’s people desire.

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Yuliani, Risa. "Konstruksi Kecantikan Perempuan dalam Iklan Kosmetik Jepang Hada Labo." Chi'e: Journal of Japanese Learning and Teaching 10, no. 1 (March 27, 2022): 42–51. http://dx.doi.org/10.15294/chie.v10i1.52754.

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The Hada Labo cosmetic advert shows something different by showing a model far from the standard of physical beauty that Japanese society believes. This ad tries to represent beauty from a different angle by highlighting skin beauty and self-confidence. So the purpose of this study is to find out whether the representation of women's beauty in Hada Labo advertisements using the main female model tends to deviate and even contradict the beauty standards of Japanese society. The researcher uses Stuart Hall's representation theory approach, which uses a constructionist approach that is in line with Roland Barthes' semiotic theory so that to analyze the data, Roland Barthes' semiotic theory is used. The concept of beauty used is the concept of Naomi Wolf. So that the study results were found, namely, in this advertisement, female beauty is represented far and even better than the myth of ideal beauty standards created by the mass media and the general public today. Lack of self-confidence and the tendency to compare one's appearance with the appearance of others are things that women often do.

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Thanisorn, Rojanadilok, and Bunchapattanasakda Chanchai . "Thai Consumersâ€™ Perception on Herbal Cosmetic Products: A Comparative Study of Thai and Imported Products." Information Management and Business Review 4, no. 1 (January 15, 2012): 35–40. http://dx.doi.org/10.22610/imbr.v4i1.961.

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This research investigated the factors that influence perception of Thai consumers on facial herbal cosmetic products in Thailand. In- depth interview the perception of Thai consumers was utilized in data collection, while content analysis was employed in data analysis. The facial herbal cosmetics products are moisturizer, whitening lotions, creams, powder, toner, make up cleansing, mask, cleansing oil, soap bar, anti-aging lotions and creams. This study revealed that most of the interviewees were female with age between 26-30 years, casual worker ,bachelor degree being the highest education and salary from 10,000 -15,000 baht ($285-430) per month. The marketing mix (4Ps: product, price, place and promotion) were the key factors influencing Thai consumersâ€™ perception on facial herbal cosmetic products. The result found that Thai consumers were satisfied with physical appearance of products; texture, odor, penetration- characteristic and viscosity. Thai consumers trust in the safety of the Thai and imported products. The imported products have new manufacturing technologies of production compare with the Thai products but imported products are more expensive than Thai products. Thai consumers were satisfied with packaging design and pump bottle shape of imported products. Thai consumers found it was convenience to purchasing both herbal products from department store. The direct sale is popular only for Thai products. The imported products had more interesting marketing promotion than the Thai products. The marketing promotions are new product premium, promotion campaign eg. Cash discount, gift premium, fortune, tarot horoscope, makes up and massage workshop. Thai consumers were satisfied with advertisement of both herbal products; brochure, leaflet, beauty information from general magazine, fashion magazine, general book, television and radio. The economic situation, such as inflation situation, is the majority factor of purchasing decision. The average cosmetic budget per each purchase is 1,800 baht (about $50) at the rate of eight purchases per year.

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Yu, Hye-Jeong, and Sun-Jin Hwang. "A Study on the Changes of Meaning of Young Face Image in Cosmetics Advertisement: Focused on Cosmetic Type and Makeup design element." Korean Society of Beauty and Art 19, no. 1 (March 20, 2018): 7–23. http://dx.doi.org/10.18693/jksba.2018.19.1.7.

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Rhee, Young-Sun, Soon-Hwa Ko, and Jing Jing Zhang. "An Analysis of the Differences in Korean and Chinese Advertisement Expressions and Brand Images -Focused on Laneige and Mamonde Cosmetic Magazine Advertisements-." Journal of the Korean Society of Clothing and Textiles 34, no. 8 (August 31, 2010): 1253–64. http://dx.doi.org/10.5850/jksct.2010.34.8.1253.

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Park, Sung-Yeon, and Sasha Allgayer. "Cosmetic surgery advertising exposure, attitudes toward the surgery and surgeons, and perceptions of the advertisement features." Journal of Communication in Healthcare 11, no. 1 (October 24, 2017): 69–80. http://dx.doi.org/10.1080/17538068.2017.1390943.

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Mishra, Poonam, and Isha Talati. "Quantity discount for integrated supply chain model with back order and controllable deterioration rate." Yugoslav Journal of Operations Research 28, no. 3 (2018): 355–69. http://dx.doi.org/10.2298/yjor171014012m.

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Анотація:

Due to uncertainty in economy, business players examine different ways to ensure the survival and growth in the competitive atmosphere. In this scenario, the use of effective promotional tool and co-ordination among players enhance supply chain profit. The proposed model deals with the effect of quantity discount on an integrated inventory system for constantly deteriorating items with fix life time. We use advertisement and quantity discount to accelerate stock dependent demand and further, the offered preservation technology for controlling deterioration rate. The model is validated numerically, and the sensitivity analysis for critical supply chain parameters is carried out. The results can be used in the decision making process of the supply chains associated with the supply of cosmetic, tinned food, drugs, and other FMCGs.

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Park, Hyun-A., and In-Hee Lee. "The Effect of Communication on Attitude toward Cosmetic Advertisement and Word-of-Mouth Intention in Adult Women." Korean Society of Beauty and Art 21, no. 1 (March 20, 2020): 111–25. http://dx.doi.org/10.18693/jksba.2020.21.1.111.

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원지은. "Rhetoric Expressions in Japanese Cosmetic Advertisement: Focusing on the Classification of Rhetorics and Borrowed Words in Japanese." Journal of the society of Japanese Language and Literature, Japanology ll, no. 58 (August 2012): 47–66. http://dx.doi.org/10.21792/trijpn.2012..58.003.

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Tuan, Pham Van, Pham Sy Phuc, Tran Van Nguyen, Tran Thi Thu Trang, Dinh Tran Ngoc Huy, Hoang Thi Nga, Pham Thi Hong Nhung, and Bui Thi Hong Chinh. "The Effect of Awareness on the Behavior of Advertisement on Social Network Basis for Cosmetic Products Line." Journal La Bisecoman 3, no. 2 (March 31, 2022): 65–73. http://dx.doi.org/10.37899/journallabisecoman.v3i2.569.

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The study examines the factors affecting the perception and interaction behavior with advertising cosmetic products. The authors used SPSS and Smart PLS software to conduct statistics and analyze survey results. The results of data analysis show that there are 5 factors that directly affect the perception of avoidance: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. The factor that directly affects Avoidant Behavior is Perception of avoidance, there are 5 factors that indirectly affect Avoidant Behavior: Health concerns; Doubts about advertising intermediaries; Privacy concerns; Information value; Obstructing cognitive goals. At the same time, the research also shows that negative experiences do not affect the impact process from Avoidant Perception to Avoidant Behavior. This study has important practical elements for businesses, managers and even social network users in reducing users' awareness and avoidance of advertising.

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Lesilolo, Neldy Maria, Rustono Farady Marta, and Rewindinar Rewindinar. "Makna Kesinambungan Kampanye Green Beauty oleh Kosmetik Garnier." Koneksi 5, no. 1 (March 4, 2021): 209. http://dx.doi.org/10.24912/kn.v5i1.11021.

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The Garnier green beauty campaign conveys a message to the public through advertising media. The message is conveyed to the public regarding environmental activities that have a sustainable meaning. The green beauty campaign through advertising media shows Garnier's environmental friendly actions. Cause consumer behavior that turns into a form of responsible attitude. The purpose of this study was to determine the meaning of the sustainability of the green beauty campaign through Garnier's cosmetic advertising media. Researchers used a qualitative approach with Ferdinand de Saussure's semiotic analysis method which was signifier and signified. Methods of data collection with the method of documentation. The object of research was through the green beauty campaign advertisement and the subject of Garnier. The one-minute green beauty campaign ad is divided into seven scenes. The results of this study found the meaning of sustainability, by taking real action to become green beauty. Being green beauty is explained through verbal and non-verbal signs. Marked by each scene of the Garnier green beauty campaign advertisement, the meaning of sustainability is found. The real action starts from the production process to processing Garnier cosmetic waste.Kampanye Garnier green beauty menyampaikan pesan kepada masyarakat melalui media iklan. Pesan yang disampaikan kepada khalayak mengenai kegiatan peduli lingkungan yang memiliki makna berkesinambungan. Kampanye green beauty melalui media iklan menunjukan aksi nyata Garnier yang ramah lingkungan. Menyebabkan perilaku konsumen yang berubah menjadi wujud sikap yang bertanggung jawab. Tujuan penelitian ini untuk mengetahui makna kesinambungan dari kampanye green beauty melalui media iklan kosmetik Garnier. Peneliti menggunakan pendekatan kualitatif dengan metode analisis semiotika Ferdinand de Saussure secara signifier dan signified. Metode pengumpulan data dengan metode dokumentasi. Objek penelitian melalui iklan kampanye green beauty dan subjek Garnier. Iklan kampanye green beauty yang berdurasi satu menit dibagi menjadi tujuh scene. Hasil Penelitian ini menemukan makna kesinambungan, dengan melakukan aksi nyata menjadi green beauty. Menjadi green beauty dijelaskan melalui tanda secara verbal dan non verbal. Ditandai melalui setiap scene iklan kampanye Garnier green beauty memiliki makna kesinambungan yang ditemukan. Aksi nyata dimulai dari proses produksi sampai pengolahan limbah kosmetik Garnier.

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Lee, Hyun Seon. "A study on the consumers' attitude toward before and after technique in cosmetic surgery advertisement by kind of surgery." Korean Journal of Human Ecology 23, no. 3 (June 28, 2014): 529–44. http://dx.doi.org/10.5934/kjhe.2014.23.3.529.

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Ali, Karnila. "PENGARUH TAYANGAN TELEVISI, CELEBRITY ENDORSEMENT, TERHADAP CITRA MEREK (BRAND IMAGE) KOSMETIK MAYBELLINE." GEMA : Jurnal Gentiaras Manajemen dan Akuntansi 13, no. 1 (February 9, 2021): 1–11. http://dx.doi.org/10.47768/gema.v13i1.224.

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Cosmetics can already be regarded as a necessity which will further determine its consumption choices with a variety of cosmetic brands both domestically and abroad. Consumers make considerations based on the brand's image, product prices, product quality, and others.The purpose of this study to determine television advertising impressions affect the Maybellien cosmetics brand image, to find out celebrity endorsement affect maybellien cosmetics brand image and to find out between television advertisement shows and celebrity endorsements simultaneously affect the brand image Maybelline cosmetics . This research method is quantitative. The technique used in data collection in this study used observation, interview and questionnaire techniques. Then in analyzing data using quantitative methods, i.e. the data collected is then analyzed. After the data is collected, then the data is analyzed using multiple regression analysis and processed using SPSS. Based on data analysis using SPSS, the conclusions of television commercials and celebrity endorsement impressions simultaneously / simultaneously affect the brand image of Maybelline Cosmetics in Management students of the Faculty of Economics and Business, University of Muhammadiyah Metro University. Abstrak Kosmetik sudah bisa dikatakan sebagai kebutuhan yang selanjutnya akan menentukan pilihan konsumsinya dengan berbagai merk kosmetik baik dalam negeri maupun luar negeri. Konsumen membuat pertimbangan berdasarkan citra merek, harga produk, kualitas produk, dan lain-lain. Tujuan penelitian ini untuk mengetahui pengaruh tayangan iklan televisi terhadap citra merek kosmetik Maybellien, mengetahui pengaruh endorsemen selebriti terhadap citra merek kosmetik maybellien, dan untuk mengetahui antara tayangan iklan televisi dan celebrity endorsement secara simultan mempengaruhi citra merek kosmetik Maybellien. Metode penelitian ini adalah kuantitatif. Teknik yang digunakan dalam pengumpulan data dalam penelitian ini menggunakan teknik observasi, wawancara dan angket. Kemudian dalam menganalisis data dengan menggunakan metode kuantitatif, yaitu data yang terkumpul kemudian dianalisis. Setelah data terkumpul, selanjutnya data tersebut dianalisis dengan menggunakan analisis regresi berganda dan diolah menggunakan SPSS. Berdasarkan perhitungan Uji t, maka kesimpulan iklan televisi dan tayangan celebrity endorsement secara simultan berpengaruh signifikan dan positif dalam meningkatkan variable dependent brand image kosmetik Maybelline. Dari hasil perhitungan Uji f yang diperoleh bahwa tayangan iklan televisi dan celebrity endorsement berpengaruh signifikan terhadap citra merek pada mahasiswi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Metro.

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Huang, Siyun. "Identity Construction of Female Consumers in Chinese and American Cosmetics Advertisements: A Critical Pragmatic Study." International Linguistics Research 3, no. 4 (December 24, 2020): p131. http://dx.doi.org/10.30560/ilr.v3n4p131.

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At present, women are still the main force among cosmetics consumers. In order to stimulate female consumers’ desire to buy cosmetics, cosmetics advertisers strive to build identities for female consumers that they are deeply yearning for, so as to guide and entice female consumers to buy their products. From the perspective of critical pragmatics, this study focuses on the types, distribution, means, and purposes of identity construction in Chinese and American advertisements, and conducts qualitative and quantitative analysis on cosmetic advertisements. Through contrastive analysis, it reveals the types and frequency of identity, and pragmatic strategies, motivation of advertisers in China and America. These identities are used to attract consumers to purchase behavior. When constructing these identities, cosmetics advertisers adopt explicit and implicit means to make psychological hints to female consumers. This study criticizes and analyzes the marketing motives of advertisers from the perspective of pragmatic identity theory, thereby revealing consumption traps for female consumers, and providing new thinking for identity construction and marketing strategies.

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Castleberry, Stephen B., Kelley Bayuk, and A. Maureen O'Bryan. "We've Got A Cure For You! Disease Awareness Campaigns." Journal of Business Case Studies (JBCS) 4, no. 2 (February 1, 2008): 31–38. http://dx.doi.org/10.19030/jbcs.v4i2.4754.

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Over the last twenty years, the use of disease awareness campaigns has become predominant in our everyday lives. What started out as a technique to market lifestyle drugs for cosmetics and sexual enhancements in the 1980s and 1990s, has now increased in usage to include many other areas of medicine. Its not uncommon to see drug advertisements in consumer magazines and on television for everything from psychotropic drugs, to drugs that are intended to improve the quality of everyday life for more average Americans. Indeed, its hard to find a popular press magazine that doesnt have at least one such advertisement, while most magazine issues have many such advertisements.

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Witjaksana, Gunawan, and Samudi Samudi. "BAHASA TUBUH PEREMPUAN DALAM IKLAN KOSMETIKA DI TELEVISI ( SEBUAH ANALISIS WACANA)." Jurnal The Messenger 2, no. 1 (March 24, 2016): 18. http://dx.doi.org/10.26623/themessenger.v2i1.279.

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In the era of liberalization that characterized the television media with comodification various impressions to attract viewers, in many ways carried on various kinds of impressions displayed. No exception impressions cosmetic ads which in practice is clearly a lot of exploiting women's body language to attract the audience that they ultimately want to use the products offered. Cosmetics with herbs ad exploits women's bodies are often ignored ethics, especially related to KPI P3SPS and cultural and religious views of society and the rights of adolescents and women. The impact is certainly there was a negative. For that research using discourse analysis techniques to examine the use of body language in women's cosmetics advertisements on television to be attractive for the study. The goal is clear to see how the exploitation of women's body language in advertisements on television cosmetics. Through discourse analysis method of recording by cosmetics ads on television, and then analyzed by discourse analysis, it can be concluded that, of cosmetics advertisements on television were likely to utilize and exploit the perfect female body , in order to reach an audience sympathetic to using products that offered them. Unfortunately, the exploitation of women's body language in the cosmetics ads, less attention to ethical and religious views of the majority of Muslims in Indonesia, so the ad tend ignore the interests of general public and particularly children, adolescents, and women themselves.

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Aprinica, Ni Putu Isha. "Discourse Analysis of Cosmetic Maybelline Advertising." J-Lalite: Journal of English Studies 2, no. 2 (December 30, 2021): 60. http://dx.doi.org/10.20884/1.jes.2021.2.2.4983.

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The writing of words in print media advertisements is certainly influenced by the elements and structures of its own discourse. This study analyzes the elements and structures of cosmetic advertising discourse used by cosmetic manufacturers in promoting their products. The research approach used in this research is qualitative research by taking samples from Maybelline cosmetic advertisements contained in Seventeen Magazine 2012. Based on the analysis of elements and structures contained in Maybelline cosmetic advertisements, the elements used in the discourse of cosmetic advertisements are verbal elements and visual elements. while the structure of the discourse that appears is the opening, the content and the closing.

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P.I., Innocent, and Pamela O.N. "Perception of the Portrayal of Women in Television Advertising amongst Umuahia Residents of Abia State, Nigeria." British Journal of Mass Communication and Media Research 1, no. 1 (October 23, 2021): 1–15. http://dx.doi.org/10.52589/bjmcmr-vagrxqzr.

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The researcher set out to determine the Abia Audience perception of the portrayal of women in television Advertising. The fundamental reason behind the study is to ascertain the way Abia audiences, especially the women are portrayed in television advertising; two theories were used as theoretical framework; they are reception analysis theory and constructivism theory. The researcher adopted the survey research design, employing the questionnaire as an instrument for data collection. A population of 138,570 was used out of which a sample size of 400 respondents was studied. Findings from the respondents show that women are not happy about the way they are presented in television advertising. Also, findings show that women are generally found in advertisements for home products, baby items, cosmetics and food items. They are also generally portrayed stereotypically in the advertisement of entertainment, clothes, and cosmetics but are portrayed non-stereotypically in ads for tobacco, travel, food and financial services. Based on the conclusion, the researchers recommend advertisements where women were treated merely as an object to sell, need to be abandoned and women need to come up openly and boldly against their degrading presentation.

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Huang, Yang Yan, and Ja Joon Koo. "The Influence of the Characteristics of KOL Appearing in SNS Cosmetic ads on Purchase Intention -take the advertisement for the perfect diary brand in The Xiaohongshu-." Journal of Basic Design & Art 23, no. 1 (February 28, 2022): 567–81. http://dx.doi.org/10.47294/ksbda.23.1.40.

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Widyaningrum, Premi Wahyu. "Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang." Capital: Jurnal Ekonomi dan Manajemen 1, no. 2 (March 7, 2018): 110. http://dx.doi.org/10.25273/capital.v1i2.2318.

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ABSTRACT Moslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions

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Bai, Zhihong. "The Characteristics of Language in Cosmetic Advertisements." Theory and Practice in Language Studies 8, no. 7 (July 1, 2018): 841. http://dx.doi.org/10.17507/tpls.0807.16.

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Advertising plays a vital role in the development of society and economy. Its function can not be underestimated. Advertising language is a special applying language when it compares with others like literary and technological languages. It has become an indispensable part of daily life because of its particular characteristics. It makes a brief introduction into the definition, function of advertising at first in this paper. Then, it mainly summarizes and analyzes the linguistics characteristics of cosmetic advertisements at lexical, rhetorical levels and sentence structure. Through the analysis of cosmetic advertisements, the linguistic features of advertisements are summarized. It is important for people to understand the beauty of language in advertisements.

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Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "INFLUENCE OF ISLAMIC ADVERTISING: ETHIC VIOLATION ON CUSTOMER PURCHASE INTENTION OF HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (May 30, 2019): 671–82. http://dx.doi.org/10.18510/hssr.2019.7398.

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Purpose of the study: This paper examines the relation between Muslim women customer offense due to Islamic advertising ethics violation and purchase intention of halal cosmetic products in Malaysia. Methodology: The relation between Muslim women customer offense due to Islamic advertising ethics violation of halal cosmetic products and purchase intention in Malaysia was examined through a survey that included 110 Muslim women respondents in Malaysia, who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. Based on the correlation results, this study reveals that Islamic advertising ethic violation (honesty, racism, sexism, intention, and language) has correlation with purchase intention. A multiple regression analysis highlighted that racism, sexism, intention, and language have negative and significant influence on purchase intention. Results: Only one variable was found that was not a significant influence on the purchase intention of halal cosmetic products in Malaysia. Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense is created due to the violation of ethics and has a negative impact on purchase intention of halal cosmetic products. Implications: The current study confirms that irrespective of their religion as Muslims, women’s perspective find those advertisements offensive and unethical. The ethics provided by Islam are universal in nature.

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이용일 and 원종욱. "A Study on Expression of Cosmetic Advertisements in Magazines -With Focus on Cosmetics (‘Laneige’ and ‘Mamonde’)-." Journal of Korea Design Knowledge ll, no. 13 (March 2010): 79–88. http://dx.doi.org/10.17246/jkdk.2010..13.009.

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Yu, Seung Yeob, Eun-A. Park, and Minjung Sung. "Cosmetics Advertisements in Women's Magazines: a Cross-Cultural Analysis of China and Korea." Social Behavior and Personality: an international journal 43, no. 4 (May 24, 2015): 685–704. http://dx.doi.org/10.2224/sbp.2015.43.4.685.

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We analyzed the content of cosmetics advertisements in women's magazines published in China and Korea and compared the Chinese ideal of beauty and psychosocial values to those of Korea. Our analysis of 341 advertisements showed that 62% of Korean advertisements were for domestic brands, and 46.2% depicted Korean models, with 19.3% depicting white models, whereas 75% of the Chinese cosmetics advertisements were for international brands, and 26.5% of them featured Chinese models, with 32.7% depicting white models. The results indicate that advertisers in the Chinese magazines more strongly presented Western images as ideals of beauty than did advertisers in Korean magazines. We also found that a high number of cosmetics advertisements in the Chinese magazines contained price information and emphasized psychosocial values, such as activeness and self-confidence, which were less common in advertisements in the Korean magazines. The results imply that Chinese consumers expect concrete product benefits and are more likely to aspire to Western-type beauty than are Korean consumers.

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Samodra, Bunga Permata, and Ririn Tri Ratnasari. "PENGARUH SIKAP PADA IKLAN KOSMETIK HALAL WARDAH TERHADAP NIAT BERPERILAKU." Jurnal Ekonomi Syariah Teori dan Terapan 7, no. 8 (August 25, 2020): 1566. http://dx.doi.org/10.20473/vol7iss20208pp1566-1571.

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Attitude is suggested to have a link to behavioral intention. This study examines the said information, using Wardah advertisement as a research object. Cosmetics and beauty products have been viewed as something essentials nowadays, brought about by the ease of a someone’s image shared on social media. Moreover, an advertisement from halal beauty products like Wardah which upholds Islamic values will generate positive attitude among Muslims. This attitude would affect customer’s behavioral intention. Using quantitative method and questionnaires which were distributed to Muslim female college students, it can be concluded that a person’s attitude towards Wardah advertisement relates to their behavioral intentions toward mentioned product. Kata kunci: Attitude, Behavioral Intention, Halal Cosmetics and Beauty Products, Islamic Advertising

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Kalender, Gulcin Ipek. "The Semiotic Analysis of Cosmetic Advertisements on Facebook." Advances in Social Sciences Research Journal 7, no. 12 (January 10, 2021): 658–71. http://dx.doi.org/10.14738/assrj.712.9528.

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The cosmetic industry is one of the major industries in the world, and it continually enhances with the current high-technology developments in the sector. Just from the very early ages, young girls have a curiosity about trying their mother’s make-up products and they satisfy their curiosity by doing make-up to their dolls. When girls become young women, they start trying a variety of cosmetic products and they wear make-up in order to look attractive for the opposite sex. Wearing make up helps women to feel content about their physical appearance. It increases the self-confidence of women and makes them happy, as it is a pleasurable activity. The cosmetic industry offers products, which are in abundance according to the taste of each women coming from different ranks in society. It surrounds women with cosmetic advertisements and draw their attention in the fashionable districts of the city, at shopping malls and through certain media tools such as women’s magazines and social media. The cosmetic industry is a part of the consumer culture, and it is also closely related with the ideal feminine beauty. It disseminates messages through advertisements that every woman should use cosmetic products in order to reach the ideal beauty, which is desired. This paper aims to portray how the white ideal beauty is portrayed on the Facebook pages of three cosmetic brands representing different characteristics in terms of class, social status, lifestyle, and aesthetics.

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Ullya, Putri, and Rizka Henny Maya Meutia. "Representasi Feminisme dan Kesamaan Hak Bagi Disabilitas (Studi Analisis Semiotika Charles Sanders Peirce Pada Iklan “Wardah Beauty Move You”)." Jurnal Peurawi: Media Kajian Komunikasi Islam 5, no. 1 (April 22, 2022): 101. http://dx.doi.org/10.22373/jp.v5i1.12282.

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The lifestyle of modern society is not free of the name mass media as its properties grow and become its own phenomenon in the communication process, one of the most widely used mass media nowadays is television. In semiotics studies it views social phenomena in society and culture as signs, semiotics study systems, rules, and conventions that enable such signs to have meaning. As a method of analysis, there are some approaches that can be used for semiotics analysis. To examine the advertisements for human cosmetics in the study, the data analysis used is a semiotics analysis of Charles sanders peirce with the sense triangle theory that it claims. Peirce sees the sign (representation) as part of the object's reference is seita the subject's understanding of the sign. The study is used to learn about beauty analysis in more in-depth cosmetic ads. The data used in this study is not statistical data but descriptive, in words, not Numbers.

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Lotfollahi, Bahareh, Saeed Ketabi, and Hossein Barati. "English print advertisements for cosmetic and hygienic products and their Persian translations." Translation and Interpreting Studies 10, no. 2 (December 31, 2015): 277–97. http://dx.doi.org/10.1075/tis.10.2.07lot.

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Advertising is an important part of marketing and greatly influences the way people behave and think. It communicates information about products and at the same time tries to persuade people to buy them, which makes the translation of advertising materials a challenging, yet necessary task. Using critical discourse analysis, this study aims to examine English print advertisements for cosmetic and hygienic products and their Persian translations. The sample consists of seven matching pairs selected from brochures and catalogs available at Isfahan drugstores between 2010 and 2012. Fairclough’s framework (2010) is adopted to analyze verbal elements. In order to analyze the visual components of advertisements, Johnson’s (2008) approach to the study of advertisements is employed. The analyzed data reveals significant differences between the source and target texts in terms of their textual, discoursal, and ideological features.

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Lukiarti, Ming Ming. "DAMPAK ENVIROMENTAL CONCERN, ADVERTISEMENT DAN ELECTRONIC WORD OF MOUTH PADA GREEN PURCHASE BEHAVIOR." Jurnal Manajemen dan Profesional 2, no. 1 (November 23, 2021): 49–63. http://dx.doi.org/10.32815/jpro.v2i1.769.

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The movement to save the environment is increasingly widespread when it is known that the earth's temperature is increasing along with global warming which is difficult to stop. Consumers are increasingly aware of the importance of caring for the environment by buying green products and services, in addition to caring for the surrounding environment as well as to maintain a healthy body. For example, hand-drawn batik with natural dyes, cloth sanitary napkins, clody (baby diapers), plastic that can be recycled and is easily biodegradable, agricultural products and organic cosmetics and other green products (Lukiarti, 2019). This study discusses the impact of three independent variables, namely environmental concern, advertisement and electronic word of mouth on the dependent variable, namely green purchase behavior. The objects in this study are consumers of green products in Indonesia. This study uses the SPSS analysis tool, by calculating the relationship of the independent variables partially and simultaneously to the dependent variable and calculating the weight of the influence of the independent variable on the dependent variable with a determination test. From the results of the reliability and validity test, it is known that the statements on the questionnaire are reliable and valid. The partial test results state that environmental concerns, advertisements and E-WOM partially have a positive and significant impact on green purchase behavior. Simultaneous test results show that environmental concerns, advertisements and E-WOM simultaneously have a positive and significant impact on green purchase behavior.

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Searing, Caroline, and Hannah Zeilig. "Fine Lines: cosmetic advertising and the perception of ageing female beauty." International Journal of Ageing and Later Life 11, no. 1 (February 13, 2017): 7–36. http://dx.doi.org/10.3384/ijal.1652-8670.16-290.

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Fine Lines is a study investigating the language used in adverts for female facial cosmetics (excluding makeup) in UK Vogue magazine. The study queries whether this has been affected by the introduction and rise in popularity of minimally invasive aesthetic procedures to alleviate the signs of facial ageing. The contemporary cultural landscape is explored: this includes the ubiquitous nature of advertising as well as the growth of the skincare market. Emergent thematic analysis of selected advertisements showed a change in the language used before the introduction of the aesthetic procedures (1992 and 1993) compared with later years (2006 and 2007). We have noted a decline in numbers of advertisements within some themes (nourishing in particular showed a marked fall in number of mentions) while others have shown increases (those offering protection against UV radiation and pollution increased by 50% in the later data set). The remaining thematic categories were relatively constant over the period of study, though the emphasis shifted within the themes over time. This article concludes by asserting that the language has changed, that the vocabulary has become more inventive and that skincare products appear to be marketed as complementary to cosmetic procedures. In addition, some of the products appear to be being marketed as luxury items, something to be bought because owning and using it gives you pleasure and bestows prestige on the owner.

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김인숙. "The Impact of Exposure of Cosmetic Surgery Advertisements, Cosmetic Surgery Experience, Internalization of Body Image, the Third-Person Effect on Censorship of Cosmetic Surgery Advertisements." Journal of Public Relations 19, no. 4 (November 2015): 214–34. http://dx.doi.org/10.15814/jpr.2015.19.4.214.

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Davies, Gloria, and Gil-Soo Han. "Korean Cosmetic Surgery and Digital Publicity: Beauty by Korean Design." Media International Australia 141, no. 1 (November 2011): 146–56. http://dx.doi.org/10.1177/1329878x1114100117.

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This article examines the relationship between digital publicity and cosmetic surgery. While focused on South Korea, it also discusses China because of the conspicuous Chinese demand for Korean cosmetic surgery in recent years. In fact, China has become the largest export market for Korean cosmetic surgery. The analysis is based on the premise that there is a vital link between cosmetic surgery and digital technology in both these countries. We argue that the celebrity culture spawned by entertainment media has facilitated the normalisation of cosmetic surgery to the extent that it is commonly viewed, quite unproblematically, as a form of human physiological enhancement. The article examines the publicity surrounding cosmetic surgery (comprising media reports, advertisements and commentaries) to see how it is presented in the Korean media and on the internet. These findings are then considered in relation to the promotion of Korean cosmetic surgery in China.

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Статті в журналах з теми "Advertisement of cosmetic"

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