Готові списки джерел за темами / Advertisement of cosmetic

Добірка наукової літератури з теми "Advertisement of cosmetic"

Автор: Grafiati
Опубліковано: 30 травня 2022
Оновлено: 31 травня 2022

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Статті в журналах з теми "Advertisement of cosmetic"

1

Melvioni, Kezia Tansilia, and Setefanus Suprajitno. "INNISFREE’S BRAND IMAGE THROUGH JEJU ISLAND CAMPAIGNS." K@ta Kita 5, no. 1 (July 18, 2017): 95–99. http://dx.doi.org/10.9744/katakita.5.1.95-99.

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Анотація:
This study aims at revealing the message conveyed by the verbal and non-verbal expressions in cosmetics advertisement videos, in this case, two advertisement videos by a cosmetic brand called, Innisfree. In examining the message, firstly, the writer identifies the verbal and non-verbal expressions used in the advertisements analyzed. Secondly, she discloses the denotative and connotative meanings of those expressions. In so doing, she uses two main theories, namely, the process of signification and Peirce’s triadic modes of sign. The findings reveal that the verbal expressions in the two advertisement videos show that Innisfree is a symbol of a natural beauty and an icon of cosmetic that use nature-based ingredients. Meanwhile, the non-verbal expressions in the two advertisements constantly highlighting on Jeju island’s natural beauty, as the main source of Innifree’s products that should be preserved. Thus, Innisfree encourages its customer to conserve natural environment. In conclusion, Innisfree is a company that produces an inner and outer-beauty.
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2

Aditria, Nanda, and Rissa San Rizqiya. "A SPEECH ACT ANALYSIS OF WRITTEN ADVERTISEMENT OF COSMETIC BRAND IN INDONESIA." PROJECT (Professional Journal of English Education) 4, no. 4 (July 12, 2021): 560. http://dx.doi.org/10.22460/project.v4i4.p560-567.

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Анотація:
Advertising is a tool for creating communication and can promote goods or other products to everyone or what customers call using binding language. Every language uses good language to attract customers. The main purpose of advertising is the point of view to promote and promise an item.This study used qualitative research from several cosmetic advertisements. This ad uses 16 types of speech acts, and out of 16 types of speech acts, only 10 brands are taken from cosmetic advertisements to attract or invite products to buy. And advertising results from 10 cosmetic brands in Indonesia only got 7% speech statement, 30% information, 9% claim, 19% suggestion, 9% suggestion, 2% argument, 2% accusation, 2% referral, 16% directive, persuasion 2%, promise 2%. From this result that most cosmetic brands in Indonesia use information, to make it more interesting for buyers to find out more information than other advertisements. Keyword :A speech act advertisement, cosmetic.
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3

Arbak, Salwani, Rabiul Islam, and Harun Al Rasyid. "RELATIONSHIP BETWEEN ADVERTISEMENT AND PURCHASE INTENTION ON HALAL COSMETIC PRODUCTS IN MALAYSIA." Humanities & Social Sciences Reviews 7, no. 3 (May 30, 2019): 683–94. http://dx.doi.org/10.18510/hssr.2019.7399.

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Анотація:
Purpose of the Study: The aim of this paper is to examine the relation between Muslim women customer offense caused due to Islamic advertising of halal cosmetic products in Malaysia. Methodology: The violation of Islamic ethics on the advertisement of halal cosmetic products and purchase intention was examined through a survey that included 110 Muslim women respondents in Malaysia who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. The current study confirms that irrespective of their religion, women find those advertisements offensive that do not abide by Islamic ethics, which are universal in nature. Based on the correlation results, this study reveals that violation of Islamic advertising ethics (honesty, racism, sexism, intention, and language) has a correlation with purchase intention. A multiple regression analysis was highlighted and it was found that racism, sexism, intention, and language have negative and significant influence on purchase intention. Only one variable did not have a significant influence on purchase intention of halal cosmetic products in Malaysia. Results: Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense created due to violation of ethics has a negative impact on the purchase intention of halal cosmetic products. If advertisers want to attract customers in Malaysia and retain them, then they must avoid creating customer offense by following Islamic advertising ethics. Implications: This study will be beneficial to marketers, advertisers, and companies in developing their advertising and marketing strategies for halal cosmetic products. In addition, this study has implemented the study of Islamic advertising ethic violations and purchase intentions of halal cosmetic products.
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4

Terzian, Tamar V. "Direct-to-Consumer Prescription Drug Advertising." American Journal of Law & Medicine 25, no. 1 (1999): 149–67. http://dx.doi.org/10.1017/s0098858800009515.

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Анотація:
The Food and Drug Administration (FDA) regulates the promotion of pharmaceutical products. The FDA's regulations issued under the Food, Drug and Cosmetic Act (FDCA) require that prescription drug broadcast advertisements include the following: (1) a major statement of the product's risks in at least the audio part of the advertisement; and (2) that an adequate provision for the dissemination of the approved package labeling be made “in connection with the broadcast presentation,” if the brief summary is not also part of the advertisement. Under the FDCA, the brief summary provides information concerning the major risks of the drug.
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5

Pokharel, Prakash. "Impact of Television Advertising of Cosmetic Products on Consumer Behavior." KMC Research Journal 1, no. 1 (June 29, 2017): 57–75. http://dx.doi.org/10.3126/kmcrj.v1i1.28246.

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Анотація:
The main objective of this research is to analyze the general impact of television advertising on consumer behavior with reference to Sunsilk Shampoo. Many people use advertising at some time in their life. Some may use it privately while others may use in business. And many people respond to advertisements. They enjoy the choices available to them in every sphere of life (Kotler, 1994:24). It is one of the major tools that companies use to persuade target buyers and publics to buy their products or services. In this scenario researcher takes Survey research design as a methodology. In this study media of advertising and impact of television advertising have been evaluated. Data used in this study are only primary in nature. The required data are collected through the questionnaire survey among the people of different age groups, gender, different education group etc. covering the consumer of urban area. According to the findings it can be concluded that majority of the people have television watching habits and out of them women are more curious in television then men which indicated that television advertisement is more popular means of advertisement.
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6

Lihan, Kang. "Analysis of Presupposition in Cosmetics Advertisements." English Literature and Language Review, no. 68 (October 7, 2020): 142–46. http://dx.doi.org/10.32861/ellr.68.142.146.

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Анотація:
Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles，rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan，Trends health，etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.
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Al Kurdi, Barween Hikmat, and Muhammad Turki Alshurideh. "Facebook Advertising as a Marketing Tool." International Journal of Online Marketing 11, no. 2 (April 2021): 52–74. http://dx.doi.org/10.4018/ijom.2021040104.

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Анотація:
Social media platforms are widely used these days for the advertising and marketing of products. Facebook is considered one of the main social media platforms used by users these days. Currently, there are limited studies investigating the use of Facebook as an advertising communication platform, especially for the purchase of cosmetic products. This study targeted female consumers to ascertain to what extent Facebook advertising influenced their cosmetic buying behaviour through using a set of factors that were selected, namely, advertisement quality, advertisement design, message strength, advertisement repetitiveness, and message content. Smart PLS was used to assess the study model and to test the study's hypotheses. The study found that the main factors affecting consumer behaviour were advertisement quality and advertisement repetitiveness. The paper discusses the study's findings by presenting a set of implications and making recommendations.
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8

Tejal, P., D. Nishan, J. Amisha, G. Umesh, KT Desai, and RK Bansal. "Cosmetics and health: usage, perceptions and awareness." Bangladesh Journal of Medical Science 12, no. 4 (October 26, 2013): 392–97. http://dx.doi.org/10.3329/bjms.v12i4.13330.

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Анотація:
Objectives: Cosmetics are a multi-billion dollar industry today. The present study was designed with an objective to know the extent, purpose, type and awareness for cosmetic in people's daily life in Surat city. Materials & Methods: The study was conducted among 500 randomly selected people from the Surat city through convenience sampling. All the participants were interviewed personally, using structured questionnaire. The whole study was conducted from December, to March, 2008. Results; Around 73% of the population used cosmetics for protection purpose, while only 37% used it for attraction and 19% for fashion. Only 31% checked whether cosmetic they used were tested on animals or not. 89% of the people are concerned about the brands of the cosmetic and advertisement is an important source in the selection of the cosmetics. People still prefer ayurvedic products which comprise of 44% of the total population. Only 9% of the people use the expired products suggesting that people are aware that expired products cannot be used. 77% of the people are aware about the side effects of the cosmetics. Conclusion: Overall prevalence of cosmetic product use is increasing among both males and females. Though, associated increase in awareness regarding safe use of the same was not present widely. The use of other cosmetic services like skin specialist visits, contact lenses usage is also increasing slowly. DOI: http://dx.doi.org/10.3329/bjms.v12i4.13330 Bangladesh Journal of Medical Science Vol. 12 No. 04 October ’13 Page 392-397
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9

Rojanadilok, Rojanadilok, and Bunchapattanasakda . "Marketing Strategies of Imported Herbal Cosmetic Products in Thailand." Information Management and Business Review 3, no. 4 (October 15, 2011): 217–21. http://dx.doi.org/10.22610/imbr.v3i4.936.

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Анотація:
This research investigated the factors that influence marketing strategies of imported herbal cosmetic products in Thailand. The study is qualitative research using in - depth interview to collect primary data and use content analysis to analyze the obtained data. The facial herbal cosmetics products using in this study were moisturizer, whitening lotions, creams, powder, toner, make up cleansing, mask, cleansing oil, soap bar, anti-aging lotions and creams which imported from Australia and the USA. Findings from the study found that product A positioned itself as a premium biodynamic natural plus innovation technology product using the greenhouse concept. The shops were decorated using recycle woods. The products’ packaging give customers a sense of the source, herb images grow around the boxes and bottles, whilst the text grows with the image, creating a sense of energy. Product A conscious of the environment and strive to source and use the most environmentally aware materials where possible. The retail price strategy depends on local marketing promotions. It has the stand-alone shops plus day spa and counters in department stores. The advertisement media strategies focus on magazine, direct mail, social network advertisement; facebook. Product B sets the position as an innovative organic beauty solution using pure certified organic ingredients without paraben, petroleum, and silicones. Recycled materials were used to make packaging and printed using soy ink. It has shop online and 12 counters in department stores. The local price strategy is discount on vocation. The promotion strategies focused on premium product and cash discount. The advertisement strategies of product B focused on magazines, direct mail, social network advertisement; facebook and popular brand ambassadors. Product C set position as ancient herbal product. The product’s formulations have made with the unique natural ingredients, effective botanical extracts with the latest innovations from around the world since a 160 years old formula. The products avoid using of preservative and perfume. It has 8 counters in department stores and used the recyclable packaging so that product C concentrate the efforts and cost on the substance and quality of products which reflex selling price. The advertisement strategies focused on brochure and social network advertisement (facebook and twitter) while selling promotion strategies of the product are free premium sampling, customers refer friends, and 28 days satisfaction guarantee for refund.
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Hari Adi, Pramono. "ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCT." EKUITAS (Jurnal Ekonomi dan Keuangan) 19, no. 4 (February 2, 2017): 480. http://dx.doi.org/10.24034/j25485024.y2015.v19.i4.2000.

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The aim of this research is to analyze the effects of celebrity endorsement on consumer perception and purchase intention of cosmetic product. The populations in this study were cosmetic users in Purwokerto region. By employing cluster sampling, 120 females who have ever watched cosmetic advertisement were chosen as the sample. The variables of this research were analyzed by using Structural Equation Modeling (SEM). From the analysis results, it was revealed that Trustworthiness had no effect on consumer perception whilePhysical attractiveness and Expertise had positive effect on consumer perception and also consumer perception had positive effect on purchase intention. Those results imply that the company should choose a celebrity endorser who are possesing several aspects such as honesty, trustworthiness, and sincerity in advertising. Beside that, the company should give priority on physical attractiveness of celebrity endorser. Moreover, the company should create promotion through advertising with a celebrity endorser who has various expertises such as knowledgeabout the productsand experience to become a star of cosmetics product
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Дисертації з теми "Advertisement of cosmetic"

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Huliyeva, D. O. "Verbal means of emotional and rational motivation in gender specific advertising." Thesis, ФОП Лисенко І. Б, 2012. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47972.

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2

Vajdík, Marek. "Marketingová strategie firmy Adonis." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81908.

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Final thesis analyzes the marketing strategy of the company Adonis operating for more then 20 years on the market with beauty products. The content of the first chapter presents basic information of activities regarding examined company. The second chapter is based on theoretical level looking into strategic management. Following chapter handles external situation analysis -- analysis of macro-environment (PEST) and microenvironment. The result of internal identification is shown in SWOT analysis, which brings up the strong and also weak parts of company and shows the possibilities and threats arising from the market. The most comprehensive chapter is analysis of each tool of marketing mix. Outlined trends show aspects that could significantly affect future decisions of cosmetic companies or even in present. The final chapter provides a partial improvement of individual instruments. The closure includes evaluation of existing strategy with specific improvements.
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3

Mak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.

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Natividad, Beverly Romero. "Rendering whiteness visible in the Filipino culture through skin-whitening cosmetic advertisements." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2974.

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5

Žulytė, Renata. "The usage of deixis in print advertisements related to cosmetics." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140717_083711-17553.

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Анотація:
Advertising is a type of communication between the consumer and the creator of the particular advertisement. In order to allure the potential customer advertising companies use a wide spectrum of manipulative language devices, in particular deixis. The fundamental concept of deixis is associated with the interaction, as the primary function of deictic expressions is to “point to” things. Besides, it helps to determine who is communicating with whom. It creates a connection between the sender and the receiver of the message.
Reklama yra vienas iš bendravimo tipų tarp vartotojo ir jos kūrėjo. Siekiant privilioti potencialius pirkėjus, reklamos kūrimo bendrovės naudoja daug manipuliacinės kalbos įrankių, ypatingai deiksę. Pagrindinė deiksės sąvoka yra susijusi su sąveika, nes pagrindinė deiksės išraiškos funkcija yra „pažymėti/nurodyti“. Be to, tai padeda nustatyti kas bendrauja su kuo. Deiksė sukuria ryšį tarp pranešimo siuntėjo ir gavėjo.
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Feng, Wei. "Male Cosmetics Advertisements in Chinese and U.S. Men’s Lifestyle Magazines." Ohio University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1218147038.

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Pu, Yu-Rong. "Comparisons of cosmetic advertisements strategies for cultural adaptations in women's magazines in taiwan /." [Gainesville, Fla.] : University of Florida, 2003. http://purl.fcla.edu/fcla/etd/UFE0000887.

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Feng, Wei. "Male cosmetics advertisements in Chinese and U. S. men's lifestyle magazines." Ohio : Ohio University, 2008. http://www.ohiolink.edu/etd/view.cgi?ohiou1218147038.

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9

Tuna, Sandra de Jesus Mendes Gonçalves. "Advertising in translation : the translation of cosmetics and perfume advertisements into Portuguese." Thesis, University of Warwick, 2004. http://wrap.warwick.ac.uk/1225/.

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Cross-cultural communication has acquired particular significance in contemporary societies, where the world-wide traffic of people, goods and ideas, which has impacted upon social and cultural values, raises debates over globalisation issues. Translation plays a crucial role in these interchanges, by mediating the socio-cultural contacts between different language communities. The present study aims to look into the translation of advertisements that cross borders, and that are part of the cross-cultural flow. It will attempt to describe and discuss the translation strategies employed in the translation of perfume and cosmetics print advertisements in to Portuguese.F or this purpose, a selection of English and Portuguese advertisements of the major brands of these products has been made, so as to (a) outline the main translation approaches adopted in the translation into Portuguese, (b) compare them to the major approaches adopted in English advertisements of the same type, (c) discuss major issues in translation studies raised by the specificity of international advertising, and (d) infer some of the (cultural) factors conditioning these options. This analysis will consider the different constitutive dimensions of these multimodal messages, namely pictorial and verbal elements, the combination of which is believed to influence the translational approaches and processes. This study also seeks to demonstrate that discursive features and translation strategies a re-connected with the societies they are part of and hence both affect and reflect the existing cultural conditions and power relations. This view of discursive practices, particularly translation, as part of the wide cultural system, has required an approach that draws on different disciplines, namely discourse and serniotic analysis, media studies in advertising and international marketing, as well as studies in translation.
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Itkin, Alexa King. "An Analysis of Magazine Advertising Language and the Portrayals of Aging in Cosmetics Advertisements." Thesis, The University of Arizona, 2010. http://hdl.handle.net/10150/156893.

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The following research examines how aging is portrayed in advertising targeting different age groups of women, by analyzing the specific language in beauty product advertisements. These advertisements were selected from three different magazines, each targeted toward a specific age group of women (median ages readership for each magazine: 30.3, 46, and 55 years old) The language in the beauty product advertisements was analyzed by looking at five unique factors. The five elements that determine how strongly the advertisement portrays aging are: implicitness, explicitness, implication of correcting/erasing, and the use of scientific explanation. The analysis of the magazine advertisements also includes an overall prominence of age-related language score, a score determining the level of creative marketing used in the advertisement, and a score determining whether an age-related image was present in the advertisement. The focus of this study is to identify how beauty product advertisements convey aging in a negative way, particularly to adult women. This research looks at how mass media portrays aging negatively, the effects of these portrayals, and society's negative attitudes toward aging and older adults.
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Книги з теми "Advertisement of cosmetic"

1

Vinikas, Vincent. Soft soap, hard sell: American hygiene in an age of advertisement. Ames: Iowa State University Press, 1992.

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2

India. Law relating to drugs and cosmetics: Containing Drugs & Cosmetics Act, 1940, Drugs and Cosmetics rules, 1945 alongwith Drugs (Prices Control) Order, 2013, National Pharmaceuticals Pricing Policy, 2012 (NPPP-2012), Pharmacy Act, 1948, Poisons Act, 1919, Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and other allied acts, rules etc, with information on herbal formulations, cosmetics and extracts, etc. 2nd ed. Delhi: Eastern Book Company, 2013.

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3

India. LP's the Drugs and Cosmetics Act, 1940: With the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, the Drugs (Control) Act, 1950, the Dangerous Drugs Act, 1930 and Notifications under the Drugs and Cosmetics Act, 1940 alongwith the Drugs and Cosmetics Rules, 1945 as amended up-to-date. Allahabad: Law Publishers (India), 2004.

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4

Malaysia. Malaysian laws on poisons and sale of drugs: Contains, Poisons Act 1952 (Act 366) & regulations, Control of Drugs and Cosmetics Regulations 1984, Sale of Drugs Act 1952 (Act 368), Registration of Pharmacists Act 1951 (Act 371) & regulations, Medicines (Advertisement and Sale) Act 1956 (Act 290) & regulations : as at 5th January 2006. Petaling Jaya, Selangor Darul Ehsan: International Law Book Services, 2006.

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5

Malaysia. Malaysian laws on poisons and sale of drugs: Contains, Poisons Act, 1952 (Act 366) & regulations, control of drugs and cosmetics regulations, 1984, Sale of Drugs Act, 1952 (Act 368), Registration of Pharmacists Act, 1951 (Act 371) & regulations, Medicine (Advertisement and Sale) Act, 1956 (Act 290) & regulations : as at 25th September 2000. Kuala Lumpur: International Law Book Services, 2000.

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6

Malaysia. Malaysian laws on poisons and sale of drugs: Contains, Poisons Act 1952 (Act 366) & regulations, Control of Drugs and Cosmetics Regulations 1984, Sale of Drugs Act 1952 (Act 368), Registration of Pharmacists Act 1951 (Act 371) & regulations, Medicines (Advertisement and Sale) Act 1956 (Act 290) & regulations : as at 20th October 2007. Petaling Jaya, Selangor Darul Ehsan: International Law Book Services, 2007.

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7

Malaysia. Malaysian laws on poisons and sale of drugs: Contains, Poisons Act 1952 (Act 366) & regulations, Control of Drugs and Cosmetics Regulations 1984, Sale of Drugs Act 1952 (Act 368), Registration of Pharmacists Act 1951 (Act 371) & regulations, Medicines (Advertisement and Sale) Act 1956 (Act 290) & regulations : as at 25th September 2001. Petaling Jaya, Selangor Darul Ehsan: International Law Book Services, 2001.

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Частини книг з теми "Advertisement of cosmetic"

1

Lai, Yen-Ting, Ching-Yuan Huang, and Mu-Chien Chou. "An Introduction to the Tendency of Online Cosmetic Advertisement Design." In ICoRD’15 – Research into Design Across Boundaries Volume 1, 159–68. New Delhi: Springer India, 2014. http://dx.doi.org/10.1007/978-81-322-2232-3_15.

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2

Jadhav, Sushmita, Rushab Kataria, and Dandeswar Bisoyi. "To Analyze the Impact of Spokesperson Used in Cosmetic Advertisements for Trust Building of the Indian Customers Buying Intention." In Smart Innovation, Systems and Technologies, 587–98. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-5977-4_50.

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3

Smith, Michelle J. "Beauty Advertising and Advice in the Queen and Woman." In Women, Periodicals and Print Culture in Britain, 1830s-1900s, 218–31. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474433907.003.0015.

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In this essay, Michelle J. Smith explores the ‘visually spectacular’ advertisements for cosmetics that appeared in late Victorian women’s periodicals (p. 218). Focusing specifically on the Queen (1861–1970) and Woman (1890–1912), she argues that editorial and advertising content were aligned in their treatment of cosmetics, recommending natural beauty over artifice, personal hygiene over self-fashioning. Advertisements figured older actresses as models of natural beauty rather than as practitioners of the cosmetic arts. Meanwhile, editorials, along with the ‘advice provided in advice columns and articles,’ enabled the woman reader to ‘negotiate acceptable use of branded products in tandem with home-made methods and daily attention to a beauty regimen grounded in hygiene’ (p. 229). Cutting-edge cosmetic preparations and technologies of image reproduction were thus used to disseminate rather conventional ideas about women’s health, natural beauty, and artless femininity.
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Kate, Korroch. "The Isolated Queer Body: Harisu’s Dodo Cosmetics Advertisement." In ‘Queer’ Asia. Zed Books, 2019. http://dx.doi.org/10.5040/9781350222083.ch-008.

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5

Haidarali, Laila. "Beautiful Brown Skin." In Brown Beauty, 62–103. NYU Press, 2018. http://dx.doi.org/10.18574/nyu/9781479875108.003.0002.

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Анотація:
Chapter 2 studies the rise of consumer advertising with a focus on two products geared toward girls and women. The chapter examines advertisements for dolls and for cosmetics that circulated broadly throughout the 1920s in mass media newspapers and literary magazines. Such analysis finds the rise of a consumer-based discourse on brown beauty that linked displays of brown beauty with the New Negro ideology of “race progress.”
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6

Kidd, Edwina, and Ole Fejerskov. "Introduction." In Essentials of Dental Caries. Oxford University Press, 2016. http://dx.doi.org/10.1093/oso/9780198738268.003.0003.

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Анотація:
A pain-free, functioning, and good-looking dentition for a lifetime seems a reasonable goal! Is this what dentists do? An advertisement for a North American dental practice recently suggested that dentists practising general dentistry provide amalgam and composite fillings, sealants, cosmetic dentistry, pulp and root canal treatment, crown and bridges, dentures, and dental implants. Moreover, they do minor oral surgery, gum disease treatment, and occasionally temporomandibular joint (TMJ) therapy, tobacco cessation, and nutrition counselling. The topics listed in the first sentence comprise the daily work in general dentistry, but do you realize that 85% of these are a direct consequence of dental caries? Yet dental caries is not mentioned as the main reason for most dental treatments. Restorative treatment is the focus of dentistry. The disease dental caries is the only disease which has been combatted with metals and composites for more than a century. Some 50 years ago the concept of prevention became fashionable. Now restorative treatment was described as ‘secondary prophylaxis’ because it was considered that once the inevitable dental caries had occurred, it had to be treated (i.e. restored) to prevent further break down of the teeth and the dentition. Therefore, it is not surprising that the most time in the dental curriculum is devoted to the many skilled restorative procedures. These have to be conducted in a moist, slippery, small, and moving oral cavity attached to a person who may find the procedure unpleasant! No wonder it is difficult to perform intra-oral restorative work of high quality as part of oral rehabilitation, and no wonder so much time in the curriculum is devoted to these aspects. However, supposing it was possible to prevent or control the disease so that restorations are reduced to a minimum? This control of caries is what this book is about! Seven chapters present the essentials of what is known about dental caries. The observations will be based on current scientific evidence. This is a hands-on book, which means that what is suggested and observed should have immediate implications for how patients may be treated.
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Тези доповідей конференцій з теми "Advertisement of cosmetic"

1

Kurniasih, Nia, Iis Kurnia Nurhayati, and Puji Audina Lestari. "English Adjectives in Indonesian Cosmetic Advertisement: A Study of Emphatic Personal Metadiscourse Markers." In GLOCAL Conference on Asian Linguistic Anthropology 2020. The GLOCAL Unit, SOAS University of London, 2020. http://dx.doi.org/10.47298/cala2020.12-1.

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Анотація:
The growth of the globalization of brands in international markets has led to the inevitable importance of advertisement and hence to scholarship on advertisement, such as with methods of metadiscourse. This descriptive qualitative study was aimed at determining interpersonal metadiscourse markers used in eight advertisements of Indonesian cosmetic products using English in the construction of beauty within contemporary Indonesian contexts. The results evidence an emerging new terminology in defining and classifying the types of beauty as a social construct presented in product advertisements. Employing a discourse analysis and Hylans’s emphatic personal metadiscourse marker adjectives, it was found that the advertising makers have used adjectives to describe nouns in the advertising texts due to their persuasive meanings, namely those of aesthetic adjectives. The adjectives found in the data belong to several categories, i.e. evaluativity, dimensionality (unidimensional and multidimensional), and measurability. All of these adjectives have constructed the concept of green beauty, healthy beauty, modern beauty, religious beauty and aesthetic beauty. This study is expected to contribute to the development of language and media studies, and to enrich media studies, especially those that can enhance the strategies used by advertising agencies to choose the most effective kind of language in their advertisements.
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2

Chen, Hsiu-Tsu, and Kuo-Kuang Fan. "The study of the factors in the effect of cosmetic advertisement." In 2016 International Conference on Applied System Innovation (ICASI). IEEE, 2016. http://dx.doi.org/10.1109/icasi.2016.7539922.

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3

"The role of advertisements in cosmetic products promotion." In ЖУРНАЛІСТИКА ТА РЕКЛАМА: ВЕКТОРИ ВЗАЄМОДІЇ. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-03-19.07.

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4

Lee, Bomi, and Michelle L. Childs. "Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin." In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11789.

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5

Reva, Nataliia. "CHARACTERISTICS OF THE PARTS OF SPEECH IN THE COSMETICS MAGAZINE ADVERTISEMENTS FOR WOMEN." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b12/s3.016.

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6

Nurlaily, Ihmawati, Markhamah, Atiqa Sabardila, and Agus Budi Wahyudi. "Conversational Implicatures in Cosmetics Advertisements on Television and Its Impact on Students’ Confidence Character Development." In International Conference of Learning on Advance Education (ICOLAE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220503.034.

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