Teses / dissertações sobre o tema "Twitter corpora"
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Veja os 17 melhores trabalhos (teses / dissertações) para estudos sobre o assunto "Twitter corpora".
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Lavender, Andrew Jordan. "Code Switching, Lexical Borrowing, and Polylanguaging in Valencian Spanish| An Analysis of Data From Conversational Corpora and Twitter". Thesis, State University of New York at Albany, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10281503.
Texto completo da fonteThis study examines lexical borrowing, code switching, and polylanguaging in Valencian Spanish to better understand how each is used differently in oral conversation in comparison with online communication on Twitter. This study compares data collected from three published corpora of oral interviews of speakers of Valencian Spanish with data collected from Twitter profiles of individuals residing in Valencia. In each of the sources Spanish is the preferred code into which Valencian material is inserted. A unique feature of data from the published corpora is the high frequency of code switching (CS) into Valencian in instances of reported speech. With regard to frequency, Twitter users switch from Spanish into Valencian, followed by from Valencian into Spanish and then from Spanish into English. On Twitter, the most frequent type of switch found is the tag switch, which includes exhortatives, greetings and farewells, happy birthday wishes, and a variety of other types of tags and other idiomatic expressions used in a highly emblematic fashion as a way of preforming identity. Both intrasentential and intersentential switches also appear online and reflect how discourse might be organized differently online than offline. In looking at lone vs. multiword insertions, the importance of turn taking is noted and instances where speakers are not in a naturalistic conversation evidence traits which influence patterns of CS and polylanguaguing. Additionally, lexical economy is suggested as a motivating factor for CS on Twitter given the platform’s technological limitation of 140 characters per tweet.
Russ, Robert Brice. "Examining Regional Variation Through Online Geotagged Corpora". The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1385420187.
Texto completo da fonteStephan, David Paul. "Just Tweet It: Sports Teams' Communication of CSR on Twitter". BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6082.
Texto completo da fonteGionchetti, Enrico <1996>. ""Twitter, social corporate responsibility and economic performance: how multinational companies exploit social media"". Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20842.
Texto completo da fonteMiletic, Filip. "An investigation into contact-induced semantic shifts in Quebec English : conciliating corpus-based vector models and variationist sociolinguistic inquiry". Electronic Thesis or Diss., Toulouse 2, 2022. http://www.theses.fr/2022TOU20034.
Texto completo da fonteThis dissertation investigates contact-induced semantic shifts in Quebec English, i.e., preexisting English words which are used with a different meaning due to the potential influence of French. I propose a novel approach at the intersection of natural language processing and variationist sociolinguistics, aiming to provide a more comprehensive descriptive account as well as assess the contributions of the implemented methods.In order to conduct computational analyses of semantic variation, I created a corpus containing 78.8 million tweets from Montreal, Toronto, and Vancouver. It was used to implement different types of vector space models, i.e., computational representations of word meaning. Type-level models were used to identify new semantic shifts based on the semantic differences between Montreal and the other two cities. Token-level models were used in finer-grained analyses and allowed to further characterize their use. Despite promising results, systematic quantitative evaluation and extensive qualitative analyses suggest that these methods are hampered by noise related to their inherent characteristics as well as corpus structure.These large-scale approaches were complemented with finer-grained data collected through sociolinguistic interviews with 15 speakers living in Montreal. Varying correlations between lexical items and a range of sociodemographic factors, coupled with qualitative remarks on their use, point to four distinct patterns of synchronic variation; these in turn reflect potential diachronic processes. Interspeaker variability suggests that the use of semantic shifts is driven by speakers who tend to be younger and proficient in both English and French. The acceptability ratings are weakly correlated with computational variation measures, suggesting that they capture different dimensions of semantic variation.Overall, this dissertation has provided the first systematic description of contact-induced semantic shifts in Quebec English, and highlighted the complementarity of approaches used in different disciplines. These considerations have provided a pathway towards a better-informed use of corpus-based computational methods in studies of sociolinguistic phenomena
Skytt, Frida. "Sorry seems to be the hardest word : A case study of corporate apologies on Twitter". Thesis, Stockholms universitet, Engelska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-118088.
Texto completo da fonteКороткіх, С. Г. "Корпоративний твіттер як стимулючий засіб привернення уваги до бренду". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38362.
Texto completo da fonteÅstrand, Adam, e Naimul Abd. "What corporate social media content leads to higher consumer response : A study of local brands in Sweden". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53432.
Texto completo da fonteAmozegar, Mahdiyeh. "Tweeting in Times of Crisis: Shifting Personal Value Priorities in Corporate Communications and Impact on Consumer Engagement". Thesis, Université d'Ottawa / University of Ottawa, 2021. http://hdl.handle.net/10393/42416.
Texto completo da fonteDavis, Jeannette Katherine. "An invitation to understand: An alternative approach to the corporate voice in public relations". Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/98577.
Texto completo da fonteMaster of Arts
This thesis introduces public relations scholars and practitioners to the benefits of using a more inclusive approach to their corporate voice on social media through an approach called invitational rhetoric. Invitational rhetoric is defined by Foss and Griffin (1995) as an "invitation to understanding as a means to create a relationship rooted in equality, immanent value, and self-determination" (p. 5). Because of societal changes inspired by changing gender norms, the traditional masculine corporate voice that is grounded in persuasive, authoritative intent may no longer be the most effective corporate communication style. Traditional approaches to corporate communication are being challenged by more inclusive approaches that emphasize interaction and understanding with the public over purely persuasive approaches. This thesis conducts a case study of the Bud Light brand's use of Twitter. The purpose of this thesis is to determine if the brand makes use of an invitational rhetoric approach, and, if so, explore how Bud Light uses invitational rhetoric. The thesis also analyzes the implications of an invitational rhetoric approach for corporate public relations practice. I argue an invitational rhetoric approach to corporate public relations may encourage more equitable communication between organizations and publics rather than privilege one authoritative, persuasive corporate voice over other voices involved in the conversation.
Norris, Tiffany D. "Journalist as Information Provider: Examining the One-Voice Model of a Corporate Sports Account". Thesis, University of North Texas, 2016. https://digital.library.unt.edu/ark:/67531/metadc862743/.
Texto completo da fonteLind, William. "Meme Marketing to Fellow Kids". Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21862.
Texto completo da fonteMainka, Matthias. "International corporate social media marketing and firm value: Are firms that are popular on Facebook and Twitter valued higher than their less popular peers? Do ‘likes’ create value?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-316986.
Texto completo da fonteBerrios-Ayala, Mark. "Brave New World Reloaded: Advocating for Basic Constitutional Search Protections to Apply to Cell Phones from Eavesdropping and Tracking by Government and Corporate Entities". Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1547.
Texto completo da fonteB.S.
Bachelors
Health and Public Affairs
Legal Studies
Roederer, Fabienne. "The Greta Thunberg effect: an analysis of corporate tweets on climate change". Master's thesis, 2020. http://hdl.handle.net/10362/108599.
Texto completo da fontePeres, Maria Ana de Oliveira e. Silva. "The role of social movements on social media and its impact on corporate legitimacy : a qualitative analysis based on Twitter reactions". Master's thesis, 2018. http://hdl.handle.net/10400.14/25377.
Texto completo da fonteA presente tese coloca em evidência o papel de movimentos socais nas redes sociais e explica de que forma a legitimidade das empresas é afectada pelas reacções das partes interessadas nas plataformas virtuais. Analisámos como as iniciativas de responsabilidade social das empresas nas redes sociais podem produzir reacções negativas e quais os factores contextuais que influenciam a reacção das partes interessadas. Este estudo pretende enriquecer a literatura explorando novas variáveis nas redes sociais que potencialmente afectem a legitimidade das empresas. Realizámos uma análise qualitativa indutiva de quatro campanhas de responsabilidade social corporativa fortemente criticadas pelas partes interessadas no Twitter. Para este fim, recolhemos 600 Tweets e pesquisámos informação acerca do contexto cultural e socio-politico em jornais e revistas americanas. Aplicámos a Grounded Theory para entender os dados empíricos e categorizá-los em emoções, enquanto que a Sentiment Analysis permitiu que compreendêssemos qual o impacto das reacções na legitimidade das empresas. Os resultados revelam que o uso de fortes emoções em Tweets individuais e o número de seguidores é capaz de criar um efeito bola de neve em relação a posteriores reacções de outros utilizadores das redes sociais. Além disso, os resultados demonstram que as empresas são mais susceptíveis a reacções negativas caso se saiba da existência de um escândalo no passado. Por fim, esta tese estabelece novos desenvolvimentos em relação a como as empresas devem abordar reacções negativas nas redes sociais.
Corte, Miguel Alexandre Barbeira. "How social media usage by managers affects corporate value : the case of Elon Musk". Master's thesis, 2020. http://hdl.handle.net/10400.14/31326.
Texto completo da fonteO aparecimento das redes sociais transformou o mundo onde vivemos, trouxe novos mundos ao mundo, criando uma realidade paralela àquela em que vivemos. As redes sociais tiveram um efeito semelhante ao de uma epidemia, porque grande parte das pessoas que usam a internet têm redes sociais. Inicialmente, este fenómeno mundial começou por promover liberdade de expressão aos seus utilizadores e permitiu-lhes serem os arquitetos, criadores de conteúdo, divulgando-o a uma larga escala, tendo maior visibilidade e exposição. Como se pode constatar, neste mundo virtual, estamos todos interligados, pelo que estas plataformas sociais tornaram-se um privilégio, não só para os CEOs, onde estes podem comunicar novidades relativamente às empresas e a novos eventos, demonstrar responsabilidade social e promover ações de solidariedade, como também para as empresas, já que lhes permite estar mais perto dos seus clientes, receber feedback quase imediato e promover os seus produtos e serviços. O uso constante das redes sociais conduziu ao aumento de informação disponível, levando os investidores a analisarem os sentimentos e opiniões expressos e a constatar se há alguma relação entre a emoção intrínseca à mensagem nas plataformas sociais e as alterações nos preços das ações. Esta tese pretende mostrar que as publicações nas redes sociais, feitas pelos CEOs, podem influenciar não só a sua reputação e credibilidade, como também os preços das ações. Nesta tese, usam-se como referência os tweets de Elon Musk para verificar se as mensagens online partilhadas na rede social Twitter podem ter um impacto no mercado de ações ou não.