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Santirianingrum Soebandhi e Bayu Fadian Putra. "Online newspapers and banner Ads". International Journal of Business Ecosystem & Strategy (2687-2293) 5, n.º 2 (15 de maio de 2023): 94–101. http://dx.doi.org/10.36096/ijbes.v5i2.407.
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Rapid growth in online advertising revenues indicates that World Wide Web advertising is viable as an alternative to traditional media. In this new environment, academics and practitioners acknowledge the importance of establishing credibility and providing informative information in commercials. The current study analyzes the effectiveness of banner advertising and examines the impacts of (1) advertiser credibility and (2) informative advertisement on consumer attitudes toward advertisements and brands advertised on the online newspaper website detik.com. A survey of 104 respondents aged 16-35 was conducted using self-administered structured questionnaires. Structural equation modeling was then used to test and refine a model representing correlated relationships among the variables. The findings implied that advertiser credibility and the substance of informative advertising influenced attitudes toward advertising, whereas attitudes toward brands were affected by all variables investigated. For business practitioners, this study suggested that to improve customer attitudes toward advertisements and brands advertised; advertisers should assess the credibility and information delivered in advertisements.
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Stevens, George E. "Newspaper Tort Liability for Harmful Advertising". Newspaper Research Journal 8, n.º 1 (setembro de 1986): 37–41. http://dx.doi.org/10.1177/073953298600800104.
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The liability of being a “conduit” for harmful product or service advertisements has been considered in only a few reported cases. Two New York decisions, however, indicate reckless behavior might make a mass medium liable for a consumer's injury. To avoid such liability, a newspaper should ask an advertiser for information to support the truthfulness of his claim, at least when the advertiser's reliability is questionable and there is reason to believe his message could be “dangerous.”
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Yanatma, Servet. "Advertising and Media Capture in Turkey: How Does the State Emerge as the Largest Advertiser with the Rise of Competitive Authoritarianism?" International Journal of Press/Politics 26, n.º 4 (24 de maio de 2021): 797–821. http://dx.doi.org/10.1177/19401612211018610.
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This article examines the distribution of advertising in newspapers in Turkey and the impact of the government on the allocation, in particular, of official announcements and of advertising by partially state-owned enterprises and private companies loyal to the ruling party, as well as pressure on other commercial advertisers, during the rule of the Justice and Development Party between 2002 and 2020. It demonstrates that the government has, in the last decade, largely used the advertising sector as a “carrot and stick” tactic to control newspapers through the distribution of official announcements and advertising by state-owned enterprises. It further finds that the state has emerged in recent years as the largest advertiser financing the “captured media,” control of media ownership has proved to be not enough to ensure docile news media. Turkey has shifted to competitive authoritarianism in recent years, and this article demonstrates the selective allocation of advertising, which is a strong component of suppressing the independent media. The article uncovers the impact of government on advertising, using two data sets to show: (i) the total spend on official announcements received by each newspaper and (ii) how much advertising space in square centimeters state-owned enterprises have placed in each newspaper. Interviews with editors-in-chief of newspapers also expose the direct role of government in the distribution of advertising.
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Beare, Geraldine. "Local newspaper indexing projects and products". Indexer: The International Journal of Indexing: Volume 16, Issue 4 16, n.º 4 (1 de outubro de 1989): 227–33. http://dx.doi.org/10.3828/indexer.1989.16.4.2.
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Surveys local newspaper indexing projects of recent years and their published results, particularly The Glasgow Herald Index, The Scotsman Index, The Meadley Index to the Hull Advertiser, and three Irish indexes.
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Barland, Jens. "Innovation of New Revenue Streams in Digital Media". Nordicom Review 34, s1 (13 de março de 2020): 99–111. http://dx.doi.org/10.2478/nor-2013-0107.
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AbstractRecent digital transformations of the media landscape have altered media economics. Media outlets are experiencing a decline in newspaper circulation and are struggling to develop new revenue streams within digital media. Newspaper publishers are accustomed to a two-sided revenue model geared towards readers and advertisers. In digital publishing, such two-sided revenue models must be further developed. This article describes a model in which journalistic content functions as an engine for digital traffic, and how that market position is used to promote other commercial digital services. Unlike earlier advertising models, the media company itself has become both the advertiser and the owner of the promoted services. This article’s contribution is a description of how new revenue streams are being developed around digital journalistic products. A case study of the Schibsted Media Group, including examples from the media outlets VG (Norway) and Aftonbladet (Sweden), is used here as the empirical source.
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Lischka, Juliane A., Julian Stressig e Fabienne Bünzli. "News about newspaper advertisers: To what extent can corporate advertising budgets predict editorial uptake and coverage of corporate press releases?" Journalism 18, n.º 10 (26 de setembro de 2016): 1397–414. http://dx.doi.org/10.1177/1464884916671157.
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News value theory aims to predict a story’s chance of being selected for publication based on news factors and ascribed news values. News values can also predict the coverage of corporate press releases. For news decisions, a newspaper’s revenue model may force editors to consider whether the source of a press release is an advertising client, despite the ‘separation of church and state’. In addition, for business journalism, corporate press releases have become an increasingly important news source. This study combines news values and advertiser weight to predict news coverage of press releases of banks in the news of partly and fully advertising-funded newspapers in Switzerland. Results show that advertiser importance can explain press release coverage concerning article length and tone in few cases, but has no universal news value. Public relations material is also not used as editorial subsidy for news. Larger companies are more successful in terms of press release uptake. However, their articles consist of a greater share of non-public relations material. Thus, our findings confirm editorial independence instead of copy-paste or obsequious journalism.
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Thompson, R. S. "Circulation Versus Advertiser Appeal in the Newspaper Industry: An Empirical Investigation". Journal of Industrial Economics 37, n.º 3 (março de 1989): 259. http://dx.doi.org/10.2307/2098614.
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Kadek Claria, Dewa Ayu. "THE ANALYSIS OF FORMS AND MEANINGS OF PREFIXES FOUND IN BALI ADVERTISER". KULTURISTIK: Jurnal Bahasa dan Budaya 1, n.º 1 (7 de julho de 2017): 56. http://dx.doi.org/10.22225/kulturistik.1.1.217.
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The title of this research is The Analysis Forms and Meanings of Prefixes Found in Bali Advertiser. The scopes of discussions in this research are the forms of prefixes found in Bali Advertiser and their meanings. The method in doing this research is qualitative research. The data source which is used in writing this research is Bali Advertiser, a newspaper which is used for advertisement for foreign community, and it is also used as the official English language media for the Direktorat Jenderal Pajak (Bali Tax Office). The main theory which is used in this research is the theory of Quirk in the book entitled A University Grammar of English. The books which are used as supporting theory are Morphology by Katamba and English Word - Formation by Bauer. After collecting and analyzing the data, there are many forms and meanings of prefixes found, they are: negative prefixes such as non-,and in-, reversative or privative prefixes such as un- and dis-, pejorative prefixes that is mis-, prefixes of degree or size such as super-, out-, sur-, over-, ultra- and mini-, prefixes of attitude such as co- and anti-, locative prefixes that is inter-, prefixes of time and order such as pre-, ex-, and re-, number prefixes such as bi- and multi-, other prefixes such as auto- and semi-, and conversion prefixes such as be- and en-.
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Arif, Muhammad Ridwan, e Asty Almaida. "REDESIGNING ORGANIZATIONAL STRUCTURE AS A RESPOND TO THE UNCERTAINTY ENVIRONMENT IN THE NEWSPAPER COMPANY". Hasanuddin Economics and Business Review 1, n.º 3 (1 de fevereiro de 2018): 175. http://dx.doi.org/10.26487/hebr.v1i3.1353.
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The objective of this paper is to identify the contingency factors in respond to environmental changing in designing the organizational structure for newspaper company. The current environment exist as the industry faces an uncertain future because of stagnant markets, increasing competition from other media for audience and attention, use by progressively smaller portions of the populations, and changes in advertiser media choice. Based on the literature review, by employing the contingency perspectives, the organizational size, effective strategy, and adoption the high technology will influence the capability of organization to respond the environmental changing that in turn can strengthening it’s competitive advantage and innovation in uncertainty environment.
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Au, Kathryn H. "Negotiating the Slippery Slope: School Change and Literacy Achievement". Journal of Literacy Research 37, n.º 3 (setembro de 2005): 267–88. http://dx.doi.org/10.1207/s15548430jlr3703_1.
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Newspaper headlines from across the United States reflect the turmoil in public education today, with some states protesting federal requirements for testing, some states lowering proficiency requirements, other states raising proficiency requirements, and even kindergarten and preschool children facing higher academic expectations. These headlines, reflecting the accountability pressures of higher standards and high-stakes tests, are having predictable effects upon educators in schools. My home state of Hawaii is no exception. “Teachers say they're the ones being left behind,” stated a headline in the Honolulu Advertiser, while the line below read, “Morale low, frustration high among many” (DePledge, 2004).
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Nyilasy, Gergely, e Leonard N. Reid. "Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors". Journal of Advertising Research 51, n.º 3 (2011): 538. http://dx.doi.org/10.2501/jar-51-3-538-551.
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Nyilasy, Gergely, e Leonard N. Reid. "Advertiser Pressure and the Personal Ethical Norms of Newspaper Editors and Ad Directors". Journal of Advertising Research 51, n.º 3 (setembro de 2011): 538–51. http://dx.doi.org/10.2501/jar-51-3-538-552.
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Putri, Meira Anggia. "GAYA BAHASA KIASAN DALAM WACANA IKLAN JEPANG". Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa 9, n.º 1 (15 de dezembro de 2015): 30. http://dx.doi.org/10.24036/ld.v9i1.6258.
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Japan is the land of industry which produces many kind of products. To market their product one of the effective ways is by using advertisement. Advertisement is something that we always see in our daily life. We can find it anywhere, at the billboard, television, magazine, newspaper, radio, etc. Since the objective of any type of advertising is to persuade the public to buy product or service, advertiser uses many ways to convey his product message, one of them is by using figurative language. Figurative language is language that is used in an exaggerated fashion to represent an idea. Figurative language in advertising is used to help the consumer picture himself benefiting from the product or service being mentioned. Based on Abrams theory, figurative language divided into two classes: figures of thought and figures of speech. Figures of thought grouped into five, they are simile, metaphor, metonymy, synecdoche, and personification. Japanese advertisers often use this figures of thought to their ads. This paper discusses about figures of thought in Japanese ad copywriting. The purpose of this paper is to analyze the use of figures of thought in Japanese ad Copywriting for knowing the message it contains.Keywords: Japanese advertising, copywriting, figurative language, figures of thought.
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Buckridge, Patrick. "Picking up the pieces: The Nambour Chronicle and the construction of a regional reading culture, 1920–50". Queensland Review 24, n.º 2 (17 de novembro de 2017): 305–18. http://dx.doi.org/10.1017/qre.2017.39.
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AbstractGiven that the Sunshine Coast and its hinterland have been, at least for a time, the haunt of several of several eminent Australian writers — the Palmers, Dark, Herbert, Astley, Wright, Cato, Williamson and Carey, to name a few — it seemed worth asking whether the principal, and for most of the twentieth century the only, newspaper servicing the region since 1903 — the Nambour Chronicle and the North Coast Advertiser — was part of a literary culture to which these writers felt they belonged and were contributing in the first half of the century. If not, why not? And if so, what kinds of contributions did it make to that culture? The tentative finding is that while the Chronicle did not make the kinds of direct, ‘homegrown’ contributions that some other metropolitan and provincial newspapers did, it maintained a literary presence and function by means of a regular diet of imported features, and by its particularly close and consistent relationship with the Nambour Town Library (and also, less consistently, with various School of Arts libraries in the district). The continuing connection between these two Nambour institutions — the Chronicle and the library — was personal and familial as well as civic in nature, and clearly suited the literary demands and expectations of a highly dispersed community that found its unity and identity by other means.
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Prasad, Mousami, Trupti Mishra, Arti D. Kalro e Varadraj Bapat. "Environmental claims in Indian print advertising: an empirical study and policy recommendation". Social Responsibility Journal 13, n.º 3 (7 de agosto de 2017): 473–90. http://dx.doi.org/10.1108/srj-05-2016-0091.
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Purpose Environmental claims in advertising (green ads) provide competitive advantage to firms. This study aims to understand what kinds of environmental claims advertisers make in a developing nation like India. Further, implications for policymakers and advertisers are discussed. Design/methodology/approach A content analysis of 279 green print advertisements was conducted using a comprehensive list of claim categories identified from the advertising literature. These categories included advertiser profile; ad promotions – type, sector, appeal; claim – nature, type, focus, validity, emphasis; executional elements – illustration setting, presenter, format/structure and environmental issue, identified from past studies and practitioner interviews. Findings The findings suggest that majority of the advertisers using green ads are manufacturers. Consumer durables, real estate and power sector together constitute one-third of the total green ads. Further, most of the green ads are aimed at influencing consumer behaviour. Though most of the ads contain strong emphasis on environmental attributes, they are ambiguous. A large proportion of claims are credence in nature and lack product identification through environmental certifications. This study also identifies areas of concern including interpretation of the term green, use of multiple certifications, greenwashing and advertisers showing environmental responsiveness through event-based green advertising. Policy recommendations are made based on green advertising regulations governing them across developed and other developing countries. Research limitations/implications The content analysis of the green advertisements in this study was limited to newspaper advertisements within the print media. Future studies may use advertisements from different media types, such as the internet ads and television commercials, to examine the effect of media type on the nature of green advertisements. It would also be interesting to examine the role of regulations as a moderator, influencing the claims made in green advertisements. Practical implications The findings of this study provide a comprehensive overview of the nature of green advertisements in India. Marketers may use these insights to design effective green advertising strategies. Originality/value Most of the extant literature has examined environmental claims in the context of developed nations, where regulations are well established. Very few studies have examined this issue in the context of developing countries. In addition, most of the previous studies have focused on specific issues like greenwashing, appeals and execution elements. The present study contributes to green advertising by examining environmental claims in case of a developing nation like India using a comprehensive list of claim categories. This study also identifies areas of concern and suggests recommendations for policymakers and advertisers.
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Gribetz, Jonathan Marc. "“To the Arab Hebrew”: On Possibilities and Impossibilities". International Journal of Middle East Studies 46, n.º 3 (18 de julho de 2014): 589–92. http://dx.doi.org/10.1017/s0020743814000634.
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“To the Arab Hebrew [la-ʿivriyah ha-ʿarviyah]! If you are a Hebrew, you are not an Arab. If an Arab, not a Hebrew. So, you are neither a Hebrew nor an Arab . . . C.Q.F.D.” This paid announcement, published by an anonymous reader of the Jerusalem-based Hebrew newspaper ha-Tsevi on 27 November 1908, reminds us that the idea of an Arab Jew (or, in the parlance of Palestinian Hebrew in the early 20th century, an Arab Hebrew) has been at once present and contested from the early years of Zionist settlement in Palestine. Moreover, the contestation was (as it remains) often more emotional than logical (ce qu'il fallait démontrer notwithstanding). But the category of Arab Hebrew was not constructed simply to be attacked; for some, including another personal advertiser on the very same page of ha-Tsevi, Arab Hebrew was a self-proclaimed identity. “To M. M.,” he or she wrote, “I saw you, I knew you, I respected you. I will leave you, I will remember you, and I will not forget you.” This mysterious, otherwise anonymous, apparent break-up letter—a succinct, public tweet a century before Twitter—was signed by “Arab Hebrew [ʿivri ʿarvi].”
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Benchimol, Alex. "The Scottish Press, the Union and Civil Society after 1707: The Glasgow Advertiser and the General Assembly Test Act Debate of 1790". Scottish Affairs 27, n.º 1 (fevereiro de 2018): 82–91. http://dx.doi.org/10.3366/scot.2018.0226.
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Constitutional debate in the twenty-first century Scottish media is often presented by reporters and commentators as a uniquely contemporary feature of the nation's civil society. The present article will explore how the Scottish press and eighteenth-century Scotland's highest profile civil society institution – the General Assembly of the Church of Scotland – interacted to facilitate constitutional debate around the legal, social and ecclesiastical meaning of the Union for Scots, some eighty years after the settlement of 1707. The article examines the Glasgow Advertiser's coverage of the 1790 General Assembly debate over a motion to repeal the Test Act (which stipulated a confessional qualification in the Church of England for Kirk members seeking to hold British office) to illustrate how the eighteenth-century Scottish newspaper press sought to uphold the constitutional interests of the nation through extensive coverage of a central institution of Scottish civil society.
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Pease, Ted. "Commentary: Cornerstone for Growth". Newspaper Research Journal 10, n.º 4 (junho de 1989): 1–22. http://dx.doi.org/10.1177/073953298901000402.
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A comprehensive newspaper industry report on minority demographics recommends that American newspapers turn to minority readers, employees and advertisers to improve readership rates and stimulate stagnant circulation growth.
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Chang Woo Oh. "The Meaning of the Advertiser Boycott Threat Incident and Its Influence on the Newspaper Advertising Market a Study with the System Theory Perspective". Journal of Political Communication ll, n.º 13 (junho de 2009): 5–37. http://dx.doi.org/10.35731/kpca.2009..13.001.
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Milyo, Jeffrey, e Joel Waldfogel. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart". American Economic Review 89, n.º 5 (1 de dezembro de 1999): 1081–96. http://dx.doi.org/10.1257/aer.89.5.1081.
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The 44 Liquormart decision, eliminating Rhode Island's ban on liquor price advertising, made Rhode Island the subject of a natural experiment for measuring the effect of advertising on prices. Using Massachusetts prices as controls, we find that advertising stores substantially cut only prices of the products that they advertise. Prices of other products, at both advertising and nonadvertising stores, do not change. Advertising stores cut their prices on products advertised by rivals, while nonadvertising stores do not. We find no reductions in price dispersion across stores. Newspaper-advertising stores appear to draw a higher share of customers after they advertise. (JEL L11, L51, L66)
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Сидоркина, Т. С. "British Intellectuals and the British Government: Junius vs Grafton Administration (1768–1770)". Вестник Рязанского государственного университета имени С.А. Есенина, n.º 4(69) (16 de fevereiro de 2021): 50–59. http://dx.doi.org/10.37724/rsu.2020.69.4.006.
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В статье рассматривается процесс развертывания борьбы известного анонимного публициста Юниуса с администрацией герцога Графтона с ноября 1768 года по январь 1770. Издатель журнала “The Public Advertiser”, в котором печатались письма Юниуса, в 1772 году опубликовал их и ответы некоторых оппонентов анонимного автора в сборнике “Stat Nominis Umbra”, оставив широкое поле для исследований будущим поколениям историков. «Письма Юниуса» до сих пор не переведены на русский язык. Это объясняется, с одной стороны, трудностями интерпретации иносказательности текста, с другой — сложностью исторического контекста, связанного с ситуацией политического кризиса в Британии на рубеже 60–70-х годов XVIII века. В статье на основании текста писем Юниуса реконструирован персональный состав кабинета герцога Графтона, обстоятельства прихода его к власти, а также показана слабость правительства в решении двух принципиально важных вопросов этого периода — дело Уилкса и кризис в английских североамериканских колониях. Кульминацией карьеры Юниуса является письмо XXXV, в котором анонимный автор посмел обратиться к самому Георгу III и попытаться навязать ему свои советы. После этого в январе 1770 года герцог Графтон подает в отставку, оставив тем самым в победителях своего главного политического соперника. The article focuses on the confrontation between an anonymous publicist known to the general public as Junius and the Duke of Grafton, the prime minister of the United Kingdom. The confrontation started in November 1768 and finished in 1770. The anonymous writer Junius contributed his public letters to the Public Advertiser, a London newspaper which later, in 1772, published the letters and some answers of Junius’ opponents in the Letters of Junius: Stat Nominis Umbra. The book, which contains valuable historical information, remains untranslated into Russian. Its allegorical and figurative language makes the book highly difficult to translate. Moreover, it is exceptionally difficult to render in translation the intricacies of the historical background, namely of the political crisis Britain was involved in at the turn of the 1760s–1770s. The article analyzes the letters of Junius to reconstruct the cabinet composition and the circumstances of the Duke of Grafton’s rise to power. The analysis shows that the Grafton ministry failed to solve two crucial problems of the time, namely the Wilkes case and the crisis in Britain’s North American colonies. The turning point in Junius’ career was his letter XXXV, in which he addressed the prime minister himself and sought to impose his advice on the 3rdDuke of Grafton. After that in January 1770, the Duke of Grafton resigned from his post recognizing defeat from his major political adversary.
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Gentzkow, Matthew, Jesse M. Shapiro e Michael Sinkinson. "Competition and Ideological Diversity: Historical Evidence from US Newspapers". American Economic Review 104, n.º 10 (1 de outubro de 2014): 3073–114. http://dx.doi.org/10.1257/aer.104.10.3073.
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We study the competitive forces which shaped ideological diversity in the US press in the early twentieth century. We find that households preferred like-minded news and that newspapers used their political orientation to differentiate from competitors. We formulate a model of newspaper demand, entry, and political affiliation choice in which newspapers compete for both readers and advertisers. We use a combination of estimation and calibration to identify the model's parameters from novel data on newspaper circulation, costs, and revenues. The estimated model implies that competition enhances ideological diversity, that the market undersupplies diversity, and that optimal competition policy requires accounting for the two-sidedness of the news market. (JEL D72, K21, L13, L41, L82, N42, N72)
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Merskin, Debra. "Getting Personal: Daily Newspaper Adoption of Personal Advertisements". Newspaper Research Journal 16, n.º 3 (junho de 1995): 75–81. http://dx.doi.org/10.1177/073953299501600307.
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Classified advertising managers at 65 daily newspapers have adopted voice mail personal advertisements widely and recently in response to declining revenues in classified advertising categories. Though the characteristics of this section and the criteria they impose on advertisers vary, the adoption of voice mail personals suggests a new function for the daily newspaper.
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Lawson, Philip. "‘The Irishman's Prize’: Views of Canada from the British Press, 1760–1774". Historical Journal 28, n.º 3 (setembro de 1985): 575–96. http://dx.doi.org/10.1017/s0018246x00003319.
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This was how the Public Advertiser greeted the passage of the Quebec Act through parliament in June 1774. It was a remarkable transformation from the ecstasy evident in newspaper reports that greeted the fall of New France in 1760. As early as November 1759 the city of Nottingham singled out the North American campaign as the glorious core of British strategy. Its loyal address congratulated the king ‘particularly upon the defeat of the French army in Canada, and the taking of Quebec; an acquisition not less honourable to your majesty's forces, than destructive of the trade and commerce and power of France in North America’. What occurred in those fourteen years to produce such a stark revision of views on the conquest of New France? The answer can be found partly by surveying the English press for this period. During these years, treatment of Canadian issues in the press displayed quite distinct characteristics that revealed a whole range of attitudes and opinions on the place Canada held in the future of the North American empire. No consensus on this issue ever existed. Debate on Canada mirrored a wider discussion on the future of the polyglot empire acquired at the end of the Seven Years War in 1763. In ranged from the enthusiasm of officials at Westminster to spokesmen of a strain in English thinking that challenged the whole thrust of imperial policy to date.
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Husni, Samir A. "Newspapers' Sunday Supplements: Rocky Present, Bright Future?" Newspaper Research Journal 8, n.º 2 (janeiro de 1987): 15–21. http://dx.doi.org/10.1177/073953298700800202.
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Why do newspapers continue to carry national Sunday supplements? Findings from a sample survey suggest these supplements have little effect on increasing circulation. A majority of publishers said Sunday supplements did not attract new advertisers to the newspaper, yet these publishers continue to carry the supplements due to audience atttraction. This high readership gave publishers strong support for the future of the supplements.
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Reid, Leonard N., e Karen Whitehill King. "Advertising Managers' Perceptions of Sales Effects and Creative Properties of National Newspaper Advertising: The Medium Revisited". Journalism & Mass Communication Quarterly 80, n.º 2 (junho de 2003): 410–30. http://dx.doi.org/10.1177/107769900308000211.
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Building on a previous survey of large-agency media specialists' opinions on the sales effects of national newspaper advertising, we surveyed advertising managers with the nation's largest national advertisers to measure opinions on national newspaper advertising for (1) ad delivery effectiveness, (2) sales effects, and (3) creative properties of media-delivered ads. High agreement was found between ad managers and media specialists. Newspapers fared poorly as a national medium for ad delivery effectiveness, sales effects, and medium-based creative properties of ads in comparison with network TV, but were judged effective at producing immediate sales payout and delivering both simple and complex ad messages. The more dollars spent in national newspaper advertising by a company, the more effective the medium was perceived by that firm's advertising manager.
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Lacher, Kathleen T., e Herbert J. Rotfeld. "Newspaper Policies on the Potential Merging of Advertising and News Content". Journal of Public Policy & Marketing 13, n.º 2 (setembro de 1994): 281–89. http://dx.doi.org/10.1177/074391569401300209.
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Newspaper readers more readily trust news than advertising content. Therefore, journalists and media scholars consider it important that audiences can distinguish between news stories and advertisements. The authors collected survey responses from 321 daily newspapers on their standards for acceptable advertising for publication. The responses were analyzed to discover if advertising acceptance policies and practices reflect publications’ willingness to blur the lines between news and advertising sections. The data indicate that most newspapers are careful about letting advertisers pretend their messages are really news stories. In general, newspapers’ journalistic priorities for honesty influence their advertising policies. A few newspapers may use the editorial content to help sell advertising space and otherwise blur the lines between news and advertising content, but it is not a common and widespread problem.
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NUGRAHA, Budi, Udi RUSADI e Jamalullail JAMALULLAIL. "Local Hybrid Newspapers Typology: Three Cases From Radar Media Group Members In Indonesia". International Journal of Environmental, Sustainability, and Social Science 3, n.º 3 (30 de novembro de 2022): 729–40. http://dx.doi.org/10.38142/ijesss.v3i3.279.
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The survival of print media in the internet and social media era is increasingly threatened, especially with the increase in paper prices and the shift of advertisers to online media. One common strategy that print newspapers adopt is to establish an online version of the print newspaper and, accordingly, become a hybrid newspaper. This paper explores how three hybrid local newspapers in Indonesia reacted to the challenges of digitalization in three different market structures: monopolistic, duopoly, and oligopoly. We see this as a form of media behavior in dealing with market structures formulated in the structure-conduct-performance (SCP) paradigm. The analysis attempts to find a typology of local hybrid newspapers based on the three interrelated components of SCP. The data of this study were obtained from interviews with top management of the three newspapers, accompanied by primary and secondary literature studies. The study found different practices of the three newspapers responding to their respective markets in terms of organizational structure, content, and support channels, online and offline. It allows us to formulate three types of mixed media: social hybrid media, business hybrid media, and Omni hybrid media. Strategy carried out by the business hybrid media allows gain profits and improve employee welfare
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Riaz, Saqib. "Government Advertisements — Influence on Print Media Content: A Content Analysis of the Leading Newspapers of Pakistan". Asian Journal of Social Science 35, n.º 2 (2007): 154–78. http://dx.doi.org/10.1163/156853107x203414.
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AbstractMost of the books on Journalism, Mass Communication and Media Studies discuss and elaborate the areas of process and the effects of mass communication. These books deal with the effects of media content on people and society but it is equally important to understand the influences that shape media content. Media, not only influence target audience, but themselves are influenced by a number of factors. It has been found by research that media content is influenced by the personal attitudes and orientations of media workers, professionalism, corporate policies, ownership patterns, the economic environment, advertisers, audiences, ideology and above all, the governments (Shoemaker & Reese, 2004:4). This study investigates the influence of Government on print media content in Pakistan based on its advertising power and being the largest advertiser of the country.
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Sufieva, R. R. "Ways of Expressing the Thematic Focus in the Names of Newspapers and Magazines Advertising Leisure Activities". Uchenye Zapiski Kazanskogo Universiteta. Seriya Gumanitarnye Nauki 164, n.º 5 (2022): 32–46. http://dx.doi.org/10.26907/2541-7738.2022.5.32-46.
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In this study, the names of newspapers and magazines with advertisements for leisure activities were considered: a total of 197 gemeronyms were analyzed by identifying their key words and meanings to reveal the thematic focus, as well as to better understand how advertising periodicals are named and how sociocultural codes are transmitted through their names. The results obtained are interesting from a research perspective and may be useful to the publishers of advertising periodicals who seek to stimulate the appetite of potential consumers for goods and services because the reader’s choice of such literature is largely defined by the titles. The claims made throughout the article were supported by numerous examples illustrating that magazines and newspapers advertising leisure activities receive their names depending on the advertised object, i.e., object-based nomination revealing their exact purpose (providing information about goods and services associated with leisure) is the primary principle for choosing a title here. The name of the advertised object functions as an identifier of the publication subject. In the analyzed gemeronyms, the geographical characteristics of the magazine or newspaper, price, and varieties of the advertised objects were specified by the corresponding key words. The latter conveyed certain key meanings, thus targeting a particular audience interested in leisure activities. The findings of this study should prove promising for future research in the areas of onomastics, advertising language, and journalism.
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Klinova, M. A. "Consumer Advertising in Soviet Newspapers in the Second Half of the 1940s". Bulletin of Kemerovo State University 22, n.º 2 (8 de julho de 2020): 318–28. http://dx.doi.org/10.21603/2078-8975-2020-22-2-318-328.
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Тhe research featured the advertising discourse of Soviet newspapers published in the second half of the 1940s. The analysis included central press and six local newspapers from various regions of the RSFSR. The research objective was to reconstruct the standards of consumer behavior and reveal the regional peculiarities of advertising discourse. The research owes its novelty to the fact that it took into account the territorial features of the newspaper advertising discourse: North-Western regions, the Urals, Siberia, and the Far East. The author also revealed the quantitative dynamics of advertising stories within the period in question. The newspaper advertising discourse proved to reflect the realities of the post-war socio-economic development of the country. In the first post-war years, the range of advertised goods and services was quite narrow, but it gradually expanded in 1948–1949. The Ural-Siberian region demonstrated a greater number of advertisements, as well as a wider range of products and services offered. In the Urals and Siberia, the level of infrastructure development was higher, including trade, catering, and services. In addition, the area was mostly urban, and city dwellers had greater purchasing opportunities.
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Supadiyanto, Supadiyanto. "(Opportunities) Death of Newspaper Industry in Digital Age and Covid-19 Pandemic". Jurnal The Messenger 12, n.º 2 (31 de julho de 2020): 192. http://dx.doi.org/10.26623/themessenger.v12i2.2244.
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<div class="WordSection1"><p><em>Newspaper industry is entering a state of emergency in Indonesia. Dewan Pers demands that the government provide incentives to press companies during Covid-19. The growth in the number of internet users, the downward trend in advertising revenue, and the number of newspaper circulation are problems in the print media business. List of questions in this study: what are the trends in the use of internet technology and social media in Indonesia?; why did various newspaper companies in Indonesia collapse and die in the digital era?; how is the effort to save the newspaper business? Meanwhile, the research paradigm is qualitative. The time of the study is November 2019 to May 2020. The results of this research, the growth in the number of internet users has been extraordinary in the last 20 years. Signs of the newspaper era are over, strengthened by many newspaper companies turning to online media. The number of readers fell, the number of advertisers plummeted, number of copies narrowed, and the cost of producing newspapers became increasingly expensive to cause the closure of various newspaper companies. Rescue by attracting young readers and doing various innovations. Tragically, the print media industry will end and die on its own.</em></p></div>
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Arigbo, Precious Obinna, Taiwo Foluke Adeogun e Ekwe Agwu Agwu. "Prominence of Agricultural Information in Print Media: A Content Analysis of Selected Nigerian Newspapers". Journal of Agricultural Extension 27, n.º 2 (6 de abril de 2023): 80–87. http://dx.doi.org/10.4314/jae.v27i2.8.
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This study adopted a content analysis to describe the prominence given to agricultural information in print media using four selected Newspapers. Specifically, the study determined the space allotted; the number; and prominence given to agricultural information in Nigerian newspapers. Stratified and purposive sampling procedures were used to select a sample of 384 editions of newspapers for analysis. Data were collected from hard copies of the selected Newspapers and were analysed using percentages, Kruskal Wallis (H) test and Pearson Product Moment correlation. Findings revealed that a total of 102,317.57cm2 space was allotted to agricultural information out of which 41% was used by the Guardian Newspaper. Only 398 pieces of agricultural information were reported out of a total of 29,666 pieces of information reported. There were significant differences across the newspapers in the number and space allotted to agricultural information and there was a positive and significant correlation (r=0.794) between the space allotted to agricultural information and the number of agricultural information reported. The majority (86.6%) of the agricultural information were reported on other pages of Newspapers. The study recommended that agricultural information should be reported at prominent pages and Ministries and Agencies should advertise their products and services in the newspapers.
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Wibowo, Wahyu, Siska A. Silalahi e Selli Lestari Ningrum. "Transportation and Its Ethical Problems". Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) 1, n.º 2 (7 de julho de 2014): 91. http://dx.doi.org/10.54324/j.mtl.v1i2.10.
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Transportation problem is a common problem in modern life. The impact of increasingly severe traffic congestion, for example, shows the transport problems are inevitable. However, when the problem is transformed into an ethical problem, it can be said that the ethos of the nation is in danger of experiencing a slump. Phenomenological method of research through language is used with the basis of the speech act theory of communication, after tracing automotive advertising published by newspaper in Jakarta (from March 2013 to March 2014), the result shows that Indonesian transportation latest ethical problem leads to a conspiracy carried out by the newspapers and the advertisers.
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Mundel, Juan, Yadira Nieves-Pizarro, Douglas Wickham e Melinda Aiello. "Malvinas/Falkland Islands War: a look into ads". Journal of Historical Research in Marketing 11, n.º 2 (20 de maio de 2019): 227–48. http://dx.doi.org/10.1108/jhrm-01-2018-0002.
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Purpose Little is known about patriotic appeals and Latin American symbols in ads. The purpose of this study was to content analyze Argentine and English print newspaper ads to examine how advertising expression and content differed in the two countries while they were fighting the Malvinas/Falkland Islands War. Design/methodology/approach A total of 3,707 ads were analyzed from La Nación and The Times from April 1, 1982, to December 31, 1982. Appeals, advertised products, cultural values and code-switching were studied. Findings The War resulted in marginal changes to advertising in Argentina and England. Interestingly, while the use of national symbols was scarce across both countries, Argentina accounted for the majority of the references to the war. A number of Argentine brands that adapted their names from English to Spanish are taken into account. Research limitations/implications By drawing comparisons to English ads, this paper illustrates the boundaries of strategies and appeals in two different cultures over the same time period. This study extends the literature on the use of advertising during periods of conflict. Practical implications This content analysis provides a look at the strategies, tactics and symbols used by print advertisers in Argentina and England during the War. Originality/value The study provides a depiction of advertising campaigns featured in Argentine and English newspapers during one of the most recent armed conflicts in South America. The study provides a summary of changes in advertising as a result of the War. In doing so, the paper extends the advertising literature to an understudied market.
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Kaba, Abdoulaye. "Online library job advertisement in United Arab Emirates: a content analysis of online sources". Library Management 38, n.º 2/3 (14 de março de 2017): 131–41. http://dx.doi.org/10.1108/lm-07-2016-0058.
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Purpose The purpose of this paper is to investigate and analyze library jobs advertised by higher education institutions, newspapers and job market sites in United Arab Emirates (UAE). Design/methodology/approach The paper uses summative content analysis approach for data collection, data analysis, evaluation and assessment. It reports about the accuracy of advertisements, job titles, job categories, locations and types of libraries. Findings Higher education institutions demonstrate the highest accuracy level in advertising library jobs. Librarian emerged to be the highest advertised title by the sources. e-library executive, principal-publications and library, and primary librarian found to be the new titles in the market. The paper also found inconsistencies and lack of uniformities among the sources in using job categories to advertise library jobs. In fact, none of them used the term “library” in any category. Academic libraries recorded the highest advertised jobs compared to other types of libraries. Research limitations/implications The paper is based on library jobs advertised on the websites. Websites are only one source of library job advertisement. Practical implications The paper provides important information for librarians looking for library jobs in the Middle East as well as for library managers and decision makers who wish to recruit library professionals. Originality/value The paper represents one of the few studies conducted on library job marketing in UAE. Findings of the study may contribute to the improvement of library job marketing not only in UAE but also in the other gulf countries.
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Butler, Bryan, e Michael Sagas. "Making Room in the Lineup: Newspaper Web Sites Face Growing Competition for Sports Fans’ Attention". International Journal of Sport Communication 1, n.º 1 (março de 2008): 17–25. http://dx.doi.org/10.1123/ijsc.1.1.17.
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Each day, fans, journalists, and others look online for information about sports, leagues, and teams. Newspapers have developed Web sites that, in part, help them expand the audience for their sports coverage. Other sites also have developed that aim to attract sports fans. One type of Web site, the “fan site,” is a specialized site that focuses on one team or league. As newspaper Web sites and fan sites look to attract Internet sport consumers and advertisers, their sites have grown increasingly similar. This article looks at some of the ways that the two types of sites have grown to be more alike and looks at potential areas of research that have developed.
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Atkinson, David, e Helen Kelly-Holmes. "Linguistic normalisation and the market". Language Problems and Language Planning 30, n.º 3 (30 de agosto de 2006): 239–60. http://dx.doi.org/10.1075/lplp.30.3.03atk.
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Language planning and policy in Catalonia has been a focus of much interest and discussion over the past three decades. In this article we go beyond issues of policy in order to examine what happens when an influential constituency in the linguistic landscape of Catalonia, namely advertisers, have a “free choice” as regards the language(s) which they use when advertising in a key site in the print media, that of El Periódico de Catalunya, one of the two biggest-selling newspapers in Catalonia. Uniquely this paper publishes daily “identical” versions in Castilian Spanish and in Catalan and this feature obliges advertisers to select from several sociolinguistic options as regards the language(s) in which their advertising is published. We were particularly interested in establishing whether any patterns of language choice appeared to dominate in this advertising and in identifying any links which might exist between the characteristics of the companies concerned, the types of products and services on offer and the linguistic choices made. The results of our study suggest that there is a tendency among many advertisers, particularly those of certain types of products which cross national boundaries and are associated with technological development and “modernity,” to use Castilian in both the Castilian and the Catalan versions of the newspaper.
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Oloruntoba, A., JO Oladeji e EF Odedele. "Content analysis of agricultural training advertisements in Nigerian newspapers". International Journal of Agricultural Research, Innovation and Technology 3, n.º 2 (2 de fevereiro de 2014): 12–15. http://dx.doi.org/10.3329/ijarit.v3i2.17838.
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It is obvious that the use of newspapers is one of the ways through which literate farmers could access agriculture-related information and are acquainted with innovations in agriculture. This study investigated the content of agricultural training advertisements in three Nigerian newspapers: The Guardian, Nigerian Tribune and Daily Times. Using multistage sampling techniques, 240 editions of these newspapers containing 609 advertisements for five years (20012005) were selected. In terms of agricultural subsectoral coverage, 30.3% were on veterinary services while forestry services recorded the least advertisement (4.0 %). The Nigerian Tribune newspaper has the highest coverage of agricultural training advertisements 40.7% compared to the 34.7% and 12.2% for Daily Times and Guardian newspapers, respectively. The result also showed that majority of agricultural training advertisements (81.10%) were placed on the non-prominent pages of the selected newspapers. Chi-Square analysis of association between the categories of agricultural training advertisements in the focal newspapers showed that there is significant relationship in the rate at which the sampled newspapers advertise different category of agricultural training advertisements in the newspapers (p<0.05). Chi square analysis also indicated that there is significant association between the placements of agricultural training advertisements and type of newspapers (p<0.05). This implies that advertisement placement on prominent pages of newspapers is determined by the policy of print media organization which also varies with cost of advertisement. It is therefore recommended that agricultural news items should be given more prominence as a panacea for increased information source to new entrants, especially the literate farmers to encourage farming. DOI: http://dx.doi.org/10.3329/ijarit.v3i2.17838 Int. J. Agril. Res. Innov. & Tech. 3 (2): 12-15, December, 2013
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Smith, Ken. "Advertisers' Media Selection in Small Newspaper Markets". Newspaper Research Journal 19, n.º 1 (janeiro de 1998): 30–44. http://dx.doi.org/10.1177/073953299801900103.
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Porlezza, Colin. "Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers". Media and Communication 5, n.º 2 (13 de abril de 2017): 31–40. http://dx.doi.org/10.17645/mac.v5i2.901.
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The study focuses on whether and to what extent advertisers influence the editorial content of free newspapers in the German part of Switzerland. The contribution analyzes, grounded on an historic approach, the most competitive period in Switzerland, 2008, when not less than five freesheets were competing for advertisers and public attention. By using Altmeppen’s (2006) organizational theory, the paper offers a theoretical frame able to describe the vanishing co-orientation between the media management and the newsroom, a trend that aggravates commercialization processes in news organizations. In a situation of economic turmoil, so the hypothesis, newsrooms are more inclined to positively adapt the valence of their coverage about their main advertisers in order to keep them in the portfolio. Using a content analysis, the author examined the editorial coverage of six among the most important advertisers of Swiss free newspapers, carrying out an aggregated statistical analysis based on logistic regression. The study revealed that free newspapers with a strong market orientation display a higher chance to publish positive facts and evaluations about advertisers with a high advertising expenditure.
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Lin, Ya-Han, Pi-Fang Hsu e Chia-Wen Tsai. "Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan". International Journal of Customer Relationship Marketing and Management 4, n.º 4 (outubro de 2013): 27–40. http://dx.doi.org/10.4018/ijcrmm.2013100102.
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This study aimed to build an evaluation model for integrated marketing communications services of newspaper groups. First, researchers obtained the proper evaluation criteria by using related documents and the modified Delphi method to condense experts' opinions. Then, AHP (Analytical Hierarchy Process) was applied to determine the weights of these criteria, allowing researchers to order the alternatives and find the most suitable newspaper group to implement integrated marketing communications services. The model was then applied to a real case of a famous financial holding company in Taiwan, which was looking for a newspaper group as its partner to promote its company image. According to the research results, the criteria that the advertisers cared about, in order of importance, were as follows: scale of the newspaper organization, ability of planning and implementation, ability of resource integration, and choice of communication tools. This model can provide advertisers with an objective and efficient method of choosing the most suitable newspaper group, and is of certain value and contribution in academic circles and practices.
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g, g. "Grapho-derivation as a method of forming occasional innovations in newspaper and advertising discourses". Korean Association of Slavic Languages 28, n.º 2 (31 de outubro de 2023): 219–48. http://dx.doi.org/10.30530/jsl.2023.28.2.219.
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This article is devoted to the description of occasional word formation in the language of the modern press and advertising on the example of recent innovations formed with the help of graphic derivation as well as highlighting a popular set of word-formation techniques that are part of the specified word-formation method, which is used by journalists and advertisers to create a language game.
The object of our study was occasional graphic innovations formed with the help of different types of graphic derivation.
Graph derivatives are registered in certain contextual conditions and are not widely used, therefore most of them are occasional, non-codified, invariant, they lack an ideal generalized form. The active formation of new models of graphic derivatives indicates a certain productivity of this class of nominative-expressive units in the modern Russian language.
The usage of graph derivatives in newspaper discourse and advertising makes possible to double the meaning of newspaper and advertising texts, increasing their capacity.
Among the methods of graphic derivation, a significant role is played by the creation of occasionalisms with a graphically marked segment, various paragraphemic elements (single quotation marks, parentheses (brackets), punctuation marks, strikethroughs, money symbols, etc.).
The use of occasional words formed as a result of graphic derivation in newspaper headlines, texts, slogans gives the texts a playful beginning, draws the attention of readers to various key Russian and foreign socio-political events, as well as to the advertised goods.
Collected and analyzed material can be useful in Russian language classes in the study of word formation in both Russian and foreign audiences, as well as in some master's and postgraduate courses.
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ARNOLD-FORSTER, TOM. "NEW HISTORIES OF AMERICAN NEWSPAPERS". Historical Journal 63, n.º 5 (13 de abril de 2020): 1390–400. http://dx.doi.org/10.1017/s0018246x20000102.
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Will Irwin worked as a reporter and muckraker for ten years before he wrote The American newspaper (1911). Published by Collier's magazine over fifteen issues, it was a pioneering study of ‘journalism in its relation to the public’, and it has been much cited by historians. Irwin argued that American newspapers in the early twentieth century had come to possess enormous power; indeed, ‘no other extrajudicial force, except religion, is half so powerful’. Newspapers had been significant influences on public opinion since the early nineteenth century and had become even more important and popular with the rise of ‘yellow journalism’ in the 1890s. But Irwin worried about conflicts between ‘the business attitude’, which insisted that newspapers were commercial products above all, and ‘the professional attitude’, which identified journalism with civic education and the public interest. He was especially anxious about ‘the advertising influence’, on which newspapers depended for economic survival, and which necessarily damaged their journalism. For when advertisers wanted stories spiked or editorials altered, they generally had their way. And when publishers courted businessmen over drinks and dinner, they grew fat and corrupt. So ‘the perplexity of free journalism’ was that ‘so long as our American capitalism retains its insolence and its ruthlessness of method, commercial publishers of million-dollar newspapers must recognize this [advertising] influence whether they like it or no. And many of them do like it.’ Irwin's sense that newspapers claimed to be the people's tribunes but often served their owner's interests made him think that ‘the system is dishonest to its marrow’. Thus his study raised some enduring questions for historians: why were newspapers so powerful? How important were their publishers? Is free journalism ever possible?
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Spennemann, Dirk H. R. "Instant Gloss: Promoting Paint in 1840s Paris. The Example of Louis Viard’s Chromo-Duro-Phane Varnish". Studia Historiae Oeconomicae 39, n.º 1 (1 de dezembro de 2021): 77–124. http://dx.doi.org/10.2478/sho-2021-0004.
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Abstract While often operating the margins of propriety, advertisers and marketers are constrained by the social mores of their times. During the early nineteenth century, product promotion opportunities were limited to a mix of newspapers, hoardings and pamphlets. Some enterprising entrepreneurs and innovative individuals pushed the envelope of the acceptable, effectively creating new standards. This paper presents the first case study where the advertising and marketing strategies of a single French entrepreneur are being examined in depth. To successfully promote his products, the small-scale paint manufacturer Louis Viard employed a range of strategies. These ranged from the true and tried media of newspaper advertisements, product packaging and advertising cards to more innovative modes of promotion, such as mobile advertising on delivery carts as well as flamboyant street processions, to clever and engaging use of billboards and product placement in plays. In addition, he maintained a workforce of loudly attired roaming painters, who combined promotion and marketing at the same time.
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Lamichhane, Yog Raj. "The Role of Aristotelian Appeals in Influencing Consumer Behavior". Journal of Development and Social Engineering 3, n.º 1 (2 de dezembro de 2017): 65–78. http://dx.doi.org/10.3126/jdse.v3i1.28031.
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The purpose of this paper is to identify the effects of some representative print advertisements on consumer, relating to Aristotelian appeals- ethos, logos and pathos individually or simultaneously. How advertisers utilized this trinity to influence the behavior of consumers to use their products and services is the major concern of this study. For this, nine print advertisements which were published in two English newspapers of Nepal are studied. These adverts are conveniently taken from the Republica and The Himalayan Times of 15 and 16 February 2017. It accomplishes the intense assessment and yawning interpretation of the entire selected samples to expose the newspaper advertising behavior using content analysis. Languages of advertising are read between the lines. Used images and colors are also discussed relating to their symbolic meanings. Marketing strategies like free offer, buy one get one free, discounts, celebrity endorsement, expert opinion, sex appeals, etc are highly exercised to craft credibility, sentiment and reason to move audience and seeming common concepts and objects are transferred into highly desirable services and products. Maximum advertisers are so mindful to merge language, image and color according to their nature of product and service keeping literate audience in mind. So, the study notifies the consumers about how they are being influenced by Aristotelian appeals and equips advertisers with tool and process of influencing consumer behavior while making advertisement. Among this trinity of ethos, pathos and logos, emotion is observed almost unavoidable and the emotion is also contributive to make ethos and logos more effective. Nevertheless it seems as black sheep, but the appropriate amalgamation of ethos, pathos and logos appears successful.
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Student. "COMMERCE REARS ITS HEAD". Pediatrics 84, n.º 5 (1 de novembro de 1989): A83. http://dx.doi.org/10.1542/peds.84.5.a83.
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Liliana Pezo, Claudia, Edmundo Córdova Durán, Laura Medina Andrade e Jenny Medina. "The reader of red chronicle between tastes and images. Daily Extra case." IROCAMM-International Review Of Communication And Marketing Mix 2, n.º 2 (2019): 41–48. http://dx.doi.org/10.12795/irocamm.2019.v02.i02.05.
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The red chronicle is a genre that is used to name the reports, which, for the most part, present attacks on the life of a human being. The printed media, popularly called “Amarillistas” or “Sensationalists”, have encouraged the growth of this section by the form, background, images and headlines that tell a story. From there, that a group of consumers of this genre has been born and grows - mainly in written media -, specifically the case of the Ecuadorian newspaper Extra- that has a profile according to their sexes, ideologies, ages, tastes, levels of study, occupations and civil status. That target remains faithful and almost loyal to the news that arrives in the newspapers, which are distributed even from dawn so that consumers have that product in their hands and read it. After that, there is a process of internalization and comments on the events between family members or groups. But not only the public or the consumer searches for Extra newspaper, so do the advertisers to show their advertising. This has been modified because the public also evolves. This article is raised and developed in the literature review of other research and is developed under the deductive method, because the object of the general is investigated to the particular, then the synthetic method is applied to qualitatively explain the subject raised.
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Chahal, N., e N. Kinra. "Marketing Evening Newspapers: An Analysis". Vikalpa: The Journal for Decision Makers 13, n.º 4 (outubro de 1988): 31–36. http://dx.doi.org/10.1177/0256090919880406.
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The Times of India group launched a Hindi evening newspaper, Sandhya Samachar Seva from Lucknow in October 1984. It was discontinued in February 1987, after nearly two and a half years. Chahal and Kinra analyse the concept of the Sandhya Samachar Seva based on a survey of a small number of literate commuters, content analysis of issue samples of the newspaper, and its revenues and costs. The authors identify the importance of developing a marketable concept viewing the newspaper as a product and developing it from the concerns of its readers and advertisers.
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Mogaji, Emmanuel. "Reflecting a diversified country: a content analysis of newspaper advertisements in Great Britain". Marketing Intelligence & Planning 33, n.º 6 (7 de setembro de 2015): 908–26. http://dx.doi.org/10.1108/mip-07-2014-0129.
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Purpose – Identifying the protected characteristics under the Equality Act of the UK, the purpose of this paper is to discover the extent to which the protected characteristics are featured in British newspaper advertisements, as evidence of diversity and equality in the country. Design/methodology/approach – Content analysis of advertisements obtained from nine national newspapers of the UK collected over 12 months. The criteria used to select the newspapers were category, popularity (circulation figures) and the readership demographics (range and variety of the audience). Findings – Disabled individuals are under-represented in print advertisements, and so are close relationships between individuals of the same sex signifying a civil partnership (or sexual orientation). There seems to be an equal level of portrayal of males and females, though men still feature more in a business setting while women are seen more in home settings. Practical implications – The findings suggest opportunities for advertisers to integrate disabled individuals into their marketing campaigns, not just as a business strategy for targeted markets but as individuals in a diversified community. Lesbian, gay, bisexual and transgender (LGBT) people could also be featured in advertisements for products and services that couples usually buy together, for example, holidays and mortgages. Originality/value – This study expands on the existing study on the portrayal in advertisements of stereotypes of genders, different age-groups and ethnic minorities. The portrayal of disability, sexuality and religious beliefs were considered within newspapers in UK, bridging some crucial gaps and providing outcomes relevant to numerous types of stakeholders, including the brands, advertising industry and academic researchers.