Teses / dissertações: "Social responsibility"

1

Forsberg, Maria, e Robert Crivei. "Public Social Responsibility — Offentligt socialt ansvarstagande". Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-84.

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Bakgrund: Enligt en undersökning gjord av Livsmedelsverket beräknas tjugo procent av Sveriges barn i dagsläget vara överviktiga eller lida av fetma. Orsaker till detta sägs vara bland annat ändrade levnadsvanor som exempelvis mindre fysisk aktivitet och mindre hälsosam mat. Övervikt ses i normala fall av samhället som ett problem och på senare tid har allt fler samhällsaktörer börjat uppmärksamma frågan. Kravet från samhället ökar på att bland annat företagen skall ta sitt sociala ansvar och hörsamma samt agera för en samhällsförbättring med syfte att komma tillrätta med överviktsproblemet. Något som dock inte har fått lika mycket utrymme i debatten om socialt ansvar i samband med övervikt är hur den offentliga sektorn agerar i denna situation.

Syfte: Utgör statens, kommunens, landstingets och skolans nuvarande agerande var för sig ett socialt ansvartagande med syfte att skapa de bästa förutsättningarna för en grundskolelev att komma tillrätta med sin övervikt? Skapar dessutom de fyra parternas gemensamma sociala ansvarstagande tillräckligt med förutsättningar för att grundskoleleven skall komma tillrätta med sin övervikt?

Tillvägagångssätt: Resultatet baseras på en intervjuundersökning med representanter för landsting, kommuner och skolor i Östergötlands län, närmare bestämt i kommunerna Linköping och Mjölby. Ytterligare har statens offentliga handlingar studerats och utvärderats.

Resultat: Resultatet av undersökningen visar att det fyra olika aktörerna uppmärksammar problemet om barns-, och i detta specifika fall grundskolelevers övervikt. De fyra aktörerna staten, kommunen, landstinget och skolan tar var och en ett socialt ansvar genom både kort och långsiktiga projekt. På frågan om de fyra parternas gemensamma ansvarstagande utgör tillräckliga förutsättningar för att ett barn själv skall komma tillrätta med sin övervikt är svaret nej. Exempelvis erkänner alla inblandande parter själva att de skulle kunna göra mer för att förbättra den rådande situationen. Aktörerna menar att det som saknas är ett helhetstänkande, att exempelvis hälsokunskap skulle behöva integreras i hela skolverksamheten och inte bara i samband med ämnet idrott och hälsa eller i olika temaveckor. Det som ytterligare skulle behövas för att lösa situationen är ett bättre samarbete mellan, de i denna undersökning, fyra olika aktörerna.

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2

Venemyr, Henrik, e Per Johan Ericson. "Corporate Social Responsibility : whose responsibility is it?" Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-475.

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Introduction: The society is becoming more aware of the importance of corporate social responsibility (CSR) work. CSR has also be-come a competitive tool in order to reach out to potential cus-tomers. There are also many definitions of what CSR actually means. These are things that makes it interesting to find out how multinational corporations, who has a lot of power, per-ceive and work with CSR, as well as what can be done to make corporations work more with CSR.

Purpose: The purpose of this thesis is to describe what CSR as a con-cept means, whose responsibility it is, as well as why corpora-tions work with it. We also intend to find out what it takes to make CSR a more prevailing and decisive instrument for cor-porations?

Method: We conducted six unstructed interviews with multinational corporations in Sweden.

Conclusion: Today the phenomena of CSR has no unified definition, this is why we believe that a definition that is precise in describing what CSR is can be useful. We think that transparency is something important since information provided to the pub-lic, provides consumers and stakeholders with power to make information based investment, and purchase decisions. We have also concluded that we think that the most important factor in driving the CSR work forward and making it grow in size, is to make consumers reward the corporations that per-form well in their CSR activities.

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Nilsson, Klara. "Corporate Social Responsibility : How Corporate is the Responsibility?" Thesis, Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75124.

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Bakgrund: Allt fler företag har idag erkänt betydelsen av att ta ett ökat samhällsansvar, Corporate Social Responsibility (CSR), samt att regelbundet kommunicera arbetet med deras intressenter. Då CSR saknar en enhetlig definition och därmed också en enhetlig modell att arbeta efter, skapar det emellertid oklarheter vad arbetet ska leda till. CSR kan då omfamnas av företag som enbart ser arbetet som ett PR-trick och gör symboliska handlingar för att utåt sett uppfattas som goda samhällsmedborgare. Det kan därför ifrågasättas hur väl CSR-arbetet integreras i kärnverksamheten. Det har dock kommit allt fler lagkrav och standarder inom området, vilket potentiellt kan skapa en tydligare ram men även ett annat synsätt. Syfte: Denna studie har som syfte att få en ökad förståelse över CSR som begrepp för att sedan se hur företagen arbetar för att integrera CSR i kärnverksamheten och varför. Studien ser även till påverkan av ökad reglering, för att se om företags syn på CSR har förändrats. Metod: Studien har huvudsakligen en kvalitativ forskningsstrategi med en deduktiv ansats då studien tar avstamp i tidigare studier. De företag som studerats är Lammhult Design Group AB och Electra AB. Som datainsamlingsmetod har det genomförts semistrukturerade intervjuer med ansvariga personer, men det har även skickats ut en medarbetarundersökning i form av en enkät. I studien har jag dessutom inhämtat information från fallföretagens hemsidor samt års- och hållbarhetsredovisningar. Resultat och slutsats: Det är inte lika viktigt att finna en enhetlig definition av CSR i dagens samhälle. CSR som begrepp har dessutom allt mer kommit att ersättas av hållbarhet som anses vara ett vidare begrepp. Vidare är det en långsam process att integrera CSR i kärnverksamheten, där intern CSR-röst, utbildning, rutiner och information är av särskild vikt. Genom att ha ett hållbarhetsarbete i framkant och se det som värdeskapande kan företag undvika påtryckning vid potentiella händelser såsom lagkrav.
Background: Today, most companies have recognized the importance of Corporate Social Responsibility (CSR) and regularly communicating the work with stakeholders. Since CSR lacks a uniform definition and thus also a uniform model to work for, it creates uncertainties about the purpose of the work. Companies who only do symbolic actions to be perceived as good citizens of the community can then use CSR as PR. It can therefore be questioned how well CSR is integrated into the core business. However, it has been an increasing number of legal requirements and standards in the area, potentially creating a clearer framework but also another approach. Purpose: The purpose of this study is to gain a greater understanding of CSR as a concept and then see how companies work to integrate CSR into core business and why. The study also looks at the impact of increased regulation, to see if views on CSR have changed. Method: The study has primarily a qualitative research strategy with a deductive approach that stands on previous studies. The companies studied are Lammhult Design Group AB and Electra AB. As a data collection method, I have conducted semi-structured interviews with responsible managers, but also a staff survey. I have also used the homepages websites and annual and sustainability reports. Outcome and conclusion: It is not as important to find a unified definition of CSR in today's society. The concept of CSR has been replaced by sustainability, which is considered as a broader term. Furthermore, it is a slow process of integrating CSR into core business, where internal voice, education, routines and information are of particular importance. By maintaining sustainability at the forefront companies can avoid pressure such as legal requirements.

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Ndowora, Nyari. "The relationship between Corporate Social Responsibility Drivers and Corporate Social Responsibility Maturity levels". Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52275.

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The need for companies to achieve different outcomes in terms of their vision and goals has resulted in the rise of different drivers of Corporate Social Responsibility (CSR). Due to the differences in these desired outcomes and in some instances lack of sufficient knowledge, companies operate at different maturity levels of CSR. This research was based on the premise that identifying the relationship between CSR drivers and the CSR maturity levels would contribute towards helping to achieve the highest level of maturity while identifying how companies can better understand the concept of CSR as a whole. An exploratory study was undertaken between July 2015 to October 2015 and ten interviews were conducted with company directors, executives or senior managers responsible for sustainability / CSR. Research findings indicate strong, moderate and weak links between CSR drivers and CSR maturity level and these could be used to guide companies that need to move to next level of maturity. Factors such as education and mentoring of companies were identified to be essential for companies in order for them to be driven to a higher CSR maturity level. Matching allocation of funds between the drivers and the desired longterm achievements was found to be essential for achievement of the highest level of maturity level.
Mini-disseration (MBA)--University of Pretoria, 2015.
nk2016
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted

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5

Kleinrichert, Denise. "Responsibility and practice in notions of corporate social responsibility". [Tampa, Fla] : University of South Florida, 2007. http://purl.fcla.edu/usf/dc/et/SFE0001893.

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Ruiz, Svensson Erik, e Emma Rådhall. "Social responsibility in the digital era : Digital communication agencies social responsibility in digital channels". Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-46404.

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Purpose and problem discussion: Nowadays, it is crucial to implement social responsibility to business operations to succeed as a business. Companies face increased demands from customers and stakeholders to show their actions regarding social responsibility. At the same time, digital development is shaping the communication industry, creating new communication platforms in the world. The purpose of this study is to explore digital communication agencies role in the production and implementation of digital products within digital channels to best understand digital social responsibility. The study aims to answer the research questions: What social responsibilities does a digital communication agency have in regard to the products and messages they produce for digital channels? and How do digital communication agencies become socially responsible when using digital channels? Method: An abductive analysis method was applied to semi-structured interviews with digital communication agencies in Jönköping, Sweden. The analysis of the empirical findings has resulted in deeper understanding of social responsibility in digital environments; a study area that has not been explored before. Four digital communication agencies represent the average digital social responsibility mindset and business culture in Jönköping, Sweden. This gave us the possibility to research social responsibility on digital channels. Results, discussion and conclusions: The results show that the digital communication agencies clients are entirely responsible for the digital material published on their own digital channels. Although, the agencies do need to make sure they produce the best possible material for their clients to avoid bad relationships with stakeholders and a bad reputation. The results also show that social responsibility is not first priority for any company; profitability always comes first. The key to digital social responsibility is to work with the right clients and thoroughly analyse the client’s business operations to bring out the best in each case and to be prepared for backlashes. The digital communication agencies could also benefit from a crisis plan, to minimise stress and optimize the problem solving if a crisis would occur. If doing this correctly,the agencies enable genuine and honest digital communication, which minimises the risk of being perceived unfairly on digital platforms. This is especially of importance on digital platforms, where the speed, great reach and two-way communication makes it even easier to receive negativity and face backlashes. A digital communication agency can become socially responsible by working with the right clients, as well as producing and publishing genuine and honest digital communication.

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Lenger, Katarina, e Johanna Thorpert. "Corporate Social Responsibility : ett marknadsföringsverktyg?" Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3163.

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Corporate Social Responsibility (CSR) is the act of taking social responsibility above what you need to do as a corporation. It can be of social, ethical or environmental character, for example an engagement in a local school or a voluntary reduction of pollution within the business buildings. There is no global standard concerning CSR, thus creating a definition gap where organisations are free to create their own definitions of the subject. This is in turn generating validity problems. Some companies are forced to behave as responsible corporate citizens by external pressure groups, for example by negative media attention. Others, though they are not as numerous, choose to implement CSR voluntary. An absolute model of CSR does not exist, since CSR is a concept with many different definitions. There are however two extreme schools that tries to explain CSR. Some argue that CSR is in the interest of all stakeholders, while others claim that CSR is a distraction from the shareholders interest. We have selected three models in order to give an overall picture. These will not however be used to validate the reality.

We argue in our thesis that CSR can be used as a tool within the area of reputation marketing. The purpose is therefore to research this argument with accurate research methods. We conducted a qualitative survey, with a company within the business to business service sector in Sweden, and compared it with a quantitative survey amongst the company’s clients, combined with existing theories concerning CSR as a concept. This is done in order to see whether CSR has made an impact upon the clients’ selection process, whilst choosing service providers.

Our findings show that there are other, more pressing interest areas that are important for the customers within this sector of business. But as pointed out by the service company itself, CSR is not doing any harm to the company, and in the long run, the overall trend is an increase in CSR-associated activities throughout the business environment.

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Shamoun, Devan, e Jelena Kokosar. "Corporate Social Responsibility : Inom bankverksamhet". Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-17783.

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Begreppet CSR, Corporate Social Responsibility, har på senare årtionden blivit ett allt viktigare koncept för företag. För att företag ska kunna vara konkurrenskraftiga krävs det idag att man både tar sitt ansvar utifrån det ekonomiska perspektivet och det sociala perspektivet. I och med att begreppet har vuxit har fler och fler företag börjat använda sig utav CSR och börjat integrera det sin verksamhet. Bankerna ser sig själva idag som stora aktörer i samhällets påverkan att sträva framåt. Därför tar man sig an det samhällsansvar som man förväntas att ta av samhällets medborgare för att bankerna ska anses som goda bankaktörer. Detta är det som kännetecknar CSR, Corporate Social Responsibility, d.v.s. att man tar ett socialt ansvar som man inte tjänar något på. Somliga företag använder begreppet “hållbarhet” hellre än CSR. Vårt syfte med uppsatsen är att beskriva och förklara fenomenet CSR inom bankerna och få större insyn vad det innebär fören bankverksamhet samt hur viktigt det är för bankerna att ha CSR i sin verksamhet. För att kunna besvara våra frågeställningar har vi dels samlat in data i form av intervjuer med CSR ansvariga i Handelsbanken och Swedbank samt den fackliga organisationen Finansförbundet. Vi har även hämtat data från litteratur och vetenskapliga artiklar. Bankerna försöker göra egna tolkningar av begreppet CSR. Trots att Swedbank och Handelsbanken väljer att använda två olika begrepp så går det att se att grundtanken är den samma. Det som skiljer sig mellan dessa två banker när det gäller CSR är vilka projekt man väljer att involvera sig i när det kommer till de olika ansvarsområdena. Allmänheten kan även se mer av Swedbanks CSR arbete, som sticker ut lite mer än Handelsbankens.

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Gustafsson, Anna, e Kinnunen Henrietta Lumme. "Corporate Social Responsibility i Fastighetsbranschen". Thesis, KTH, Bygg- och fastighetsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-77487.

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Today, more and more companies are taking their responsibility in different areas. Corporate Social Responsibility (CSR) is a concept that companies can use to express their responsibilities in a number of areas. CSR, however, lacks a uniform definition. The view on what the responsibilities are for the companies in different areas are not consistent. The Swedish real estate industry has been working with an environmental focus for a number of years. Today, companies are aware of real estates’ environmental impact and how they can work with the environment in a responsible manner. Discussions have begun over what other responsibilities the real estate sector has and how companies should respond to them. The purpose of this thesis is to locate where the Swedish real estate sector is staged within CSR and how they are addressing this issue. To examine this, a literature review is conducted on the meaning of CSR. The public material from a number of leading companies in CSR has been examined to see what makes their CSR work unique. Furthermore, interviews were conducted with some of Sweden's leading commercial real estate companies and an online survey was sent out to see how companies work with CSR compared to each other and how they define CSR. The results show that the Swedish real estate sector has recently begun working within this field. So far, only a few companies present themselves as CSR. It is relatively unclear in the industry what CSR means and many companies are instead talking about sustainability. What is surprising is that although the environmental issue has been so central in the sector several companies fail to recognize this issue, which means that there is still a lot left to do. Another interesting aspect is that despite the fact that few companies choose to demonstrate a commitment to CSR, the survey shows that a number of companies have involvement in those elements covered by CSR. Why these companies chose not to express themselves as a company with CSR responsibilities may be due to ignorance of what is required in the field. Other companies choose to wait to put resources into developing a strategy and instead see how it develops in the industry. Since a number of companies already demonstrate a CSR commitment and some are currently working on developing strategies for this, it can be assumed that CSR will grow in this industry.

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Stepanenko, Ievgeniia. "Corporate Social Responsibility in Ukraine". Thesis, KTH, Fastigheter och byggande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-102383.

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The following thesis is a study of development of CSR policies around the world and in Ukraine in particular. Additionally, the purpose is to make suggestions for positive change in a process of CSR implementation by Ukrainian companies and a role of state in promoting responsible business behavior. Corporate Social Responsibility is an emerging concept in Ukrainian business and delay in its establishment can be explained with a number of factors. There is a need in changes to existing management practice, insuring integration of principles, methods and tools of social responsibility in business activities of Ukrainian corporations in order to ensure their competitiveness, achievement of high productivity and profitability. The study has been performed through a literature review of current research and a case study of Ukrainian company CSR policy. The results show that there have been a major improvement in evolution of CSR concept in Ukraine over last few years, but there are still a number of problems to deal with. This thesis can be useful in reviewing last trends in development of CSR in Ukraine and defining challenges and problematic areas.

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Osman, Anas, e Hedib Sulejmanovic. "Corporate Social Responsibility inom finansbranschen". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10807.

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Bakgrund och problem: Miljö- och socialt ansvar är frågor som allmänheten allt mer ställer som krav på företagen. Enligt undersökningar så visar det sig att finansbranschens ointresse för etik- och miljöfrågor skadar allmänhetens förtroende till finansbranschen. Samtidigt så visar det sig att finansbranschen har ökat publiceringen av Corporate Social Responsibility. Syfte: Syftet med uppsatsen är att få en fördjupad förståelse för hur finansbranschen tar ett socialt ansvar. Vi vill även undersöka hur aktörer inom finansbranschen går tillväga för att agera ansvarsfullt. Metod: För att samla in information har vi använt oss av kvalitativ metod i form av intervjuer. Vi undersökte hållbarhetsredovisningar för att sedan följa upp det med intervjuer med en CSR ansvarig på respektive institut. Slutsats: Genom undersökningen kom vi fram till att finansinstituten följer de krav som ställs på företagen för att uppfylla ett socialt ansvarstagande, vare sig om det är genom lagstadgade regelverk eller etiska normer och värderingar. Det man dock själv kan välja att följa och till vilken grad, är de etiska normerna och värderingarna som definieras genom olika internationella riktlinjer. Undersökningen visade även att de undersökta finansinstituten konceptualiserar CSR genom att sträva efter att uppnå en hållbar finansiering. Finansinstituten har ett identiskt tankesätt vad gäller hållbar finansiering, att de störst kan påverka genom sin utlåningsverksamhet är en utgångspunkt som enar instituten. De anser att det leder till ett större ansvarstagande samt att verksamheten följer en hållbar utveckling.
Background and problem: Environmental- and social responsibilities are the issues that the public increasingly demands on businesses. According to studies, it turns out that the financial sectors disinterest in ethical and environmental questions damages public confidence in the financial industry. Meanwhile, it turns out that the financial sector has increased publication of Corporate Social Responsibility. Purpose: The purpose of this paper is to gain a deeper understanding of how the financial sector fulfills a social responsibility. We also want to examine how actors in the financial industry go about to act responsibly. Method: To collect the information, we have used interviews. We investigated the sustainability reports and then followed it up with interviews with a CSR manager at the respective institutions. Conclusion: Through the investigation, we concluded that financial institutions comply with the requirements imposed on companies to fulfill a social responsibility, whether it is through statutory regulations or ethical standards and values. It, however, can choose to follow and to what degree, is the ethical norms and values as defined by various international guidelines. The survey also showed that the surveyed financial institutions conceptualize CSR by striving to achieve sustainable funding. Financial institutions have an identical mindset of sustainable funding, the largest can influence through its lending activities is a starting point that unites institutes. They believe that this leads to greater accountability and that the business complies with sustainable development.

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Zaharov, Igor', e Natal'ya Oleinik. "Social responsibility and business ethics". Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/8353.

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Corporate social responsibility is the commitment of businesses to behave ethically and to contribute to sustainable economic development by working with all relevant stakeholders to improve their lives in ways that are good for business, the sustainable development agenda, and society at large. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/8353

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Петрушенко, Юрій Миколайович, Юрий Николаевич Петрушенко, Yurii Mykolaiovych Petrushenko, Олександр Валентинович Дудкін, Александр Валентинович Дудкин e Oleksandr Valentynovych Dudkin. "Ecological aspects of social responsibility". Thesis, Видавництво СумДУ, 2008. http://essuir.sumdu.edu.ua/handle/123456789/8290.

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Curbach, Janina. "Die Corporate-social-responsibility-Bewegung". Wiesbaden VS, Verl. für Sozialwiss, 2008. http://d-nb.info/99113740X/04.

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Skarveli, Sotira. "Social egalitarianism, responsibility and luck". Thesis, University of Warwick, 2016. http://wrap.warwick.ac.uk/88358/.

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My thesis engages with the question about what it means to treat each other as equals, as this has been approached by luck and social egalitarians. Luck egalitarians maintain that luck inequalities should be equalized, while inequalities that are due to people’s choices should be left as they stand. This further implies that the scope of egalitarian justice is universal. Social egalitarians criticize luck egalitarianism for failing to provide a proper understanding of the value of equality. Equality is a relational ideal regarding how people should relate to each other as social and political equals, which properly understood requires that they relate to each other in a nondominating way. Given this, they argue, first, that luck egalitarian principles of justice violate the requirements of non-domination, since responsibility may conflict with the latter; and secondly, that strongly egalitarian duties are generated in virtue of morally significant forms of existing relationships, thus the scope of egalitarian justice is not universal. In my dissertation, I argue that Dworkin—who has traditionally been considered to be a luck egalitarian—shares the two social egalitarian commitments, namely that equality is a relational value and that strong egalitarian duties are generated in virtue of morally significant forms of existing relationships. Given this I defend two theses, both of which constitute an original contribution to our better understanding of the demands of social and political equality: a) Dworkin’s theory of equality properly understood is not only attentive to the social egalitarian requirement of non-domination, but it provides a better understanding of it precisely because it builds upon a conception of personal and consequential responsibility that is constitutive of non-domination. b) I challenge both Dworkin’s and social egalitarians’ view of the scope of egalitarian justice by arguing that properly understood the ideal of social and political equality tells us that we should relate to each other as equals, not that existing relationships are necessary for justice-based duties to be triggered.

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Alsaadi, Abdullah Mansour. "Essays on corporate social responsibility". Thesis, Bangor University, 2015. https://research.bangor.ac.uk/portal/en/theses/essays-on-corporate-social-responsibility(32940638-812b-4962-9574-7522af3680cb).html.

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This thesis explores the topical yet contentious issue of Corporate Social Responsibility (CSR). The thesis consists of three empirical essays on CSR. The first essay analyses the association between CSR engagement, vis-a-vis Shariah-compliance, and financial reporting quality. The second essay investigates the relationship between CSR engagement and tax avoidance. The third essay assesses the link between ownership identity and CSR engagement. The first essay examines the association of two forms of ethical principles, i.e., CSR and religion, with the degree of earnings management. Using a large sample of firms domiciled across ten European Union countries for the period between 2003 and 2011, our empirical results show that firms with high CSR scores are less likely to engage in accruals earnings management. On the contrary, inclusion in the Shariah index, which proxies for conformity with religious principles, has the opposite relation with earnings quality. The results also indicate that firms with high CSR ratings and Shariah compliant firms are more likely to use ethical codes as a symbolic management to engage in earnings management and gain organisational legitimacy. Our results are robust to using each main component of the CSR pillars, alternative earnings quality metrics, and the instrumental variable (IV) regression method. Institutional factors, e.g., cultural values and the degree of market liberalization, are also important in determining the link between CSR values, Shariah-compliance, and financial reporting quality. On the whole, the findings suggest that whilst CSR engagement is important in ameliorating managerial ethical behaviour in earnings management, membership of the Shariah index may serve as a legitimacy mechanism so as to be viewed as conforming to stakeholders’ expectations. The second essay investigates the relationship between CSR engagement and tax avoidance. It questions whether socially responsible firms sacrifice profits in order to balance the interests of various stakeholders (by engaging with CSR), or whether firms only engage in CSR when it helps to maximise profits. The essay seeks to empirically examine corporate acts of ‘organised hypocrisy’, where firms claim to champion ethical issues but simultaneously engage in socially irresponsible behaviour; for example, by not paying their fair share of taxes. The analysis is conducted on a sample of firms domiciled in 12 countries for the period of 2005-2011. The empirical results show a positive and significant association between firms’ CSR scores and tax avoidance. This suggests that firms with high CSR scores are more likely to engage in tax avoidance, providing evidence in support the hypothesis of organised hypocrisy. This suggests that a gap exists between corporate talk and action. The results are also consistent with the views of shareholder theory, which suggests that profit maximisation may be the sole social responsibility that firms aim to achieve. The results are robust when using alternative measures of CSR engagement and tax avoidance. Additional analyses using the Heckman two-stage treatment effect approach as well as the IV regression method also yield qualitatively similar results to that of our main model. Furthermore, the home-country corporate governance mechanism, the financial system, as well as the level of industry risk, are important in determining the link between CSR engagement and tax avoidance. The third essay assesses the association between different types of ownership and CSR engagement. It also considers the influence of the institutional landscape within each jurisdiction on the link between ownership identity and CSR engagement. Employing a large sample of firms domiciled across 14 European countries for the period between 2005 and 2012, the empirical results suggest that the proportion of ownership by government and institutional investors is positively and significantly associated with the level of CSR engagement. On the contrary, shareholding by insiders, other firms, and individual investors exerts the opposite effect on CSR engagement. These results are robust when using alternative measures for ownership. In addition, our findings indicate that widely-held firms domiciled in the UK and Ireland have higher degree of CSR engagement in comparison to their counterparts domiciled in other European countries. On the whole, the analysis demonstrates that preference towards CSR engagement is not homogeneous across various types of ownership groups. This may depend on the objectives behind the investment by each group, as well as their respective roles and positions within society.

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Bonsu, Samuel. "Corporate Social Responsibility Implementation Framework". ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5305.

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As social problems, such as environmental pollution persist, the need to implement corporate social responsibility (CSR) to enhance societal well-being becomes important. However, little is known about how corporate leaders implement CSR. The purpose of this qualitative transcendental phenomenological study was to identify and report the lived experiences of corporate managers relevant to CSR implementation. This study was guided by ecological systems theory, the Porter hypothesis, the Maslow hierarchy of needs theory, and the Harrod-Domar growth model, which justify the importance of societal well-being to business profitability and growth. The research question regarding the lived experiences of corporate managers of CSR implementation aligns with the research problem. A transcendental phenomenological approach was used to identify and report lived experiences of corporate leaders to illuminate understanding of CSR implementation worthy of emulation. Open-ended questions were used in semi structured interviews of purposefully selected managers, based on their lived experiences relevant to CSR implementation, of manufacturing corporations in Charlotte, North Carolina. Van Kaam's phenomenological analysis as explained by Moustakas was used to analyze data. Findings revealed that corporate leaders implemented CSR by donating and volunteering to support health care, nature preservation, education, and poverty reduction. Participants also responded that they supported recycling and use of alternative sources of energy to improve the health and safety of employees and society. The understanding gained from participants' responses can positively affect social change, as participants assessed that CSR implementation resulted in societal well-being.

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Axelsson, Emma. "Corporate Social Responsibility : En studie av företags sociala ansvarstagande". Thesis, Örebro University, School of Humanities, Education and Social Sciences, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-5581.

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Norstedt, Sara. "Corporate Social Responsibility : redovisning och kommunikation av socialt arbete". Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88203.

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Jintoft, Johanna, e Cecilia Junaedi. "Corporate Social Responsibility : En fallstudie om Indiskas sociala ansvarstagande". Thesis, Stockholms universitet, Institutionen för mediestudier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-125964.

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Människors medvetenhet kring frågor om socialt ansvarstagande har under åren ökat. Begreppet Corporate Social Responsibility (CSR) har blivit en ”trend” hos företag som aktivt börjat arbeta med frågor gällande miljö, ekonomi, etik och socialt ansvar. Men alla företag är inte överrens om vad det ska ta ansvar för utöver det lagstiftade. Jacquie L’Etang har en kritisk syn till CSR då hon menar att många företag använder det i ett PR- och marknadsföringssyfte för att öka företagets lönsamhet. Grafström, Göthberg och Windell, (2008) tycker det är viktigt att varje företag hittar den rätta definitionen av begreppet som passar just det företaget, och att CSR är ett frivilligt engagemang för att skapa ett bättre samhälle samt en bättre miljö för företagets anställda. Vi har valt forskningsmetoden fallstudie till vår uppsats. Vi har undersökt hur Indiska arbetar och tillämpar sitt CSR-arbete i praktiken, samt hur Indiskas konsumenter upplever företagets arbete. Till vår uppsats har både en kvalitativ och en kvantitativ metod tillämpats. Med hjälp av den kvalitativa metoden fick vi företagets synvinkel på CSR och hur de arbetar kring begreppet. För att komma fram till ett resultat inom den kvalitativa metoden genomfördes intervjuer med personer involverade i företaget. Vid intervjun fick vi en inblick i hur Indiska kommunicerar sitt CSR-arbete och hur företaget arbetar för att ständigt utveckla och förbättra sin verksamhet. Stort fokus har lagts vid enkätundersökningen där 50 respondenter deltagit. I enkäten undersöktes hur medvetna konsumenter är om Indiskas CSR-arbete och vilken inställning konsumenter har till socialt ansvarstagande i allmänhet. Undersökningen visade att konsumenter inte är medvetna om Indiskas CSR-arbete och det kan finnas många orsaker till detta. Det kan dels bero på att Indiskas konsumenter inte har någon kunskap inom ämnet eller att de inte aktivt söker information men det kan även handla om att Indiskas kommunikation inte når fram till konsumenter.

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Andersson, Elvira, e Anna Lundström. "Corporate Social Responsibility Bostadsbolagens sociala ansvarstagande och relationerna mellan CSR och genus". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23264.

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Titel: Corporate Social Responsibility - Bostadsbolagens sociala ansvarstagande och relationerna mellan CSR och genus.Ämne kurs: Fastighetsvetenskap, Kandidatuppsats, 15 hpFörfattare: Anna Lundström & Elvira AnderssonHandledare: Karin Staffansson PauliNyckelord: Corporate Social Responsibility (CSR), hållbarhet, socialt ansvar, genus, jämställdhet.Syfte: Studiens syfte är att bidra till en djupare förståelse för hur bostadsbolag med olika ägandeform väljer att definiera och organisera sitt CSR-arbete. Studien ska även undersöka vilka relationer det finns mellan CSR och genus i fastighetsbranschen. Studien ska bidra till ökad kunskap kring hur olika bostadsbolag arbetar med CSR och de bakomliggande incitamenten bakom arbetet. Finns det några likheter eller skillnader beroende på bostadsbolagens ägandeform?Metod: En kvalitativ studie har genomförts med en kombination av litteraturstudier och intervjuer med representanter från fem stycken bostadsbolag. Bostadsbolagens hemsidor och årsredovisningar har studerats för att bilda en uppfattning om hur bolagen förhåller sig och arbetar med CSR.Teori: Den teoretiska referensramen tar sin utgångspunkt i forskning kring definition av CSR som Carrolls pyramid, teori kring genus som Ackers organisationsteori samt Porter & Kramers teori om skapande av delat värde (creating shared value).Empiri: Det empiriska materialet bygger på en kartläggning av de fem bolagens hemsidor och årsredovisningar samt en intervjustudie med en representant från respektive bolag.Slutsats: Resultatet av studien visar att samtliga bolag oberoende av ägandeform definierar CSR liknande. CSR som begrepp är på väg att försvinna och ersättas av hållbarhet och socialt ansvarstagande. CSR innebär att ta ansvar för ekonomin, miljön och det sociala. Samtliga bolag separerar dessa tre delar och kopplar främst CSR till bolagets sociala ansvarstagande. Samtliga bolag organiserar CSR-arbetet olika. Inte heller här kan någon tydlig skillnad ses mellan organiseringen av CSR-arbetet och ägandeformen. CSR handlar om hållbarhet, för att något ska vara hållbart måste det vara rättvist och när det är rättvist är det också jämställt. Studien visar att det finns en relation mellan CSR och genusaspekten, det handlar om att bolagen ska ta socialt ansvar inåt i organisationen och ha en jämställd och hållbar kultur på arbetsplatsen. Samtliga respondenter i studien anser att den egna organisationen är jämställd, men inte fastighetsbranschen generellt. Jämställdhet ökar för att fler människor ställer krav, precis som med företagens samhällsansvar. Företagens samhällsansvar ökar för att samhället kräver det.
Title: Corporate Social Responsibility - Housing companies social responsibility and the relations between CSR and gender.Course: Real Estate Science Thesis, 15 hp. Author: Anna Lundström & Elvira AnderssonAdvisor: Karin Staffansson PauliKey Words: Corporate Social Responsibility (CSR), sustainability, social responsibillity,gender, equality.Purpose: The purpose of the study is to contribute to a deeper understanding of how housing companies with different forms of ownership chooses to define and organize CSR. The study will also examine what relations there is between CSR and the gender aspect in the real estate industry. The study will also contribute to increased knowledge about how various housing companies work with CSR and the incentive behind the work. Are there any similarities or differences depending on the housing companies form of ownership?Methodology: The essay method is based on a qualitative study with a combination of literature studies and interviews with representives from five different housing companies. The websites and annual reports of the housing companies have been studied to form an idea of how companies relate and work with CSR.Theory: The study’s theoretical points of departure have their basis in research on the definition of CSR as Carroll's CSR pyramid, theory of gender as Ackers organization theory and Porter and Kramer’s theory of creating shared value.Empirics: The empirical data is based on a survey of five companies’ websites and annual reports as well as interwies with a representative from each company.Conclusion: The results of the study identifies that all companies irrespective of the form of ownership defines CSR resembling. CSR as a concept is about to disappear and be replaced by sustainability and social responsibility. CSR means taking responsibility for the economy, environment and the social society. All companies separate these three parts and connect CSR to the companies social responsibility. All the companies are organizing their work with CSR differently. CSR is about sustainability, for something to be sustainable it must be fair, and when it is fair it is also equal. The study shows a relation between CSR and the gender aspect. The companies have to take social responsibility inside the organization to have an equal and sustainable culture. All respondents in the study belives that their own organization is gender equal but not the real esate industry in general. Gender equality is increasing because more people demands it. Corporate social responsibility are increases because society demands it.

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Baghaei, Mojdeh. "Parents' perceptions of social responsibility: a case study of social responsibility in one elementary school /". Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/2299.

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Sunesson, Måns. "What is social responsibility? : An analysis of social responsibility in hotel SMEs in Tällberg, Dalarna". Thesis, Högskolan Dalarna, Turismvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31064.

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There is a lack of attention and understanding of how smaller hotel businesses understand and engage with social responsibility. The lack of understanding has led to a situation where the knowledge of how hotel corporations operate regarding Corporate social responsibility unproblematically is applied across scales onto Small and medium sized hotels behaviour regarding social responsibility. This thesis examines this lack of understanding by analysing discourses related to social responsibility that can be found in online reviews written by former guests of SME hotels in Tällberg, Sweden. The results of the discourse analysis show that SME hotels mainly perform social responsibility through the performance of hospitality and by acting as cultural brokers allowing socialisation to happen. They suggest that the notion most SMEs have of hospitality links into social responsibility without them realising it. However, the unreflective conflation of knowledge across scales regarding social responsibility and the term Corporate social responsibility risk disrupting this performance, as it makes SME hotel owners and managers act counterproductively to this. Thus, this thesis suggests that the very use of the term CSR when talking about SMEs in the hotel sector is problematic. Furthermore, the findings also suggest that the creation and performance of social responsibility in hotel SMEs are mainly dialogic, unlike previously assumed, as it is created in the interaction between two persons.

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CARRARA, VIRGINIA ALVES. "SOCIAL ENTREPRENEUR`S RESPONSIBILITY: SOCIAL INTERVENTION AND CONFLICT". PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16545@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO
O presente trabalho estuda a atuação social dos empresários, comumente denominada de responsabilidade social empresarial - RSE -, a partir do pressuposto de que esta intervenção social, antes de ser uma novidade na atuação dos empresários, conta com uma longa trajetória que remonta aos primórdios do desenvolvimento industrial no país. Nesta trajetória, foram estruturados diferentes modelos de intervenção que aqui são identificados como controle, incorporação e gerenciamento do social. Cada um deles expressa tanto o enfrentamento da relação capital x trabalho como a busca de legitimação do processo de acumulação, ao nível interno de sua força produtiva, como externamente envolvendo em escalas crescentes o conjunto da sociedade. A pesquisa foi estruturada em duas grandes frentes de investigação: uma primeira de perfil documental e bibliográfico buscou reconstituir a trajetória sócio-histórica da atuação social dos empresários. A segunda voltou-se para a compreensão de suas formas de ação frente às novas determinações do capitalismo contemporâneo. Ainda que, analisando processos mais amplos, este estudo focaliza uma empresa hoje multinacional, com marcante atuação no âmbito da RSE, cuja evolução produtiva percorreu os diferentes modelos de intervenção social aqui identificado. Considerando nossa hipótese de que um dos elementos fundamentais da RSE é estruturar, também, uma contraface à emergência de conflitos internos e externos aos interesses do capital, o estudo pautou-se pela identificação da manifestação contraditória entre intervenção e conflito social. Foi utilizado instrumental disponível pelas mídias digitais (internet, sites institucionais e outros endereços eletrônicos) com ênfase no YouTube, considerando-o como um modo de comunicação áudio-visual que dá visibilidade aos interesses e condições de vida de grupos sociais e sistemas ambientais atingidos (e prejudicados) pelo avanço da produção generalizada de mercadorias.
The present thesis studies entrepreneurs social responsibility from the standpoint that their social intervention, instead of being a novelty, is anchored in a long tradition that stretches back to the beginnings of Brazil s industrial development. The different models of intervention developed in this tradition are here identified as incorporation and management control of the social question. Each model expresses the way capital-work relation was coped and the search for legitimacy of the accumulation process at the internal level of its productive force, on the one hand, and at the external level envolving increasingly all society, on the other hand. The reseach was lead in two major fronts: firstly, a documentary and litterary investigation sought to reconstruct the socio-historical path of the social actions of entrepreneurs. Secondly, it turned to the understanding of their forms of action in the face of new determinations of contemporary capitalism. While analyzing broader processes, this study focuses on a Brazilian multinational company which has today significant activity in the evolution of CSR, and whose history toured the different models of social intervention identified here. Considering our hypothesis that one of the basic structure of CSR is also to oppose the emergence of internal and external conflicts concerning the interests of capital, the study was guided by the identification of the outbreak contradiction between intervention and social conflict. Sources included many digital media available in internet, corporate websites and other email addresses, with emphasis on YouTube, considered as a way of audio-visual communication that has been giving visibility to the interests and living conditions of social groups and environmental systems affected and affected by the advance of generalized commodity production.

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Lapointe, Vincent. "Essays on corporate social responsibility and socially responsible investment". Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1093/document.

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Notre thèse traite des thématiques de la responsabilité sociétale des entreprises (RSE), de sa relation avec la performance économique et financière de l’entreprise, et de l’investissement socialement responsable (ISR). Ces thématiques ont récemment gagné en popularité, favorisées par un contexte de crise économique et environnementale. Notre thèse se compose de quatre principaux chapitres. Notre premier chapitre est une revue de la littérature académique sur la RSE et l’ISR. Nous proposons une revue interdisciplinaire de la littérature académique partagée entre l’économie et les sciences de gestion (éthique appliquée aux entreprises, stratégie et finance). Notre second chapitre est une analyse empirique de la relation entre RSE et performance financière de l’entreprise sous l’angle du coût du capital. Nous nous intéressons à l’impact de la publication d’une notation de la politique de RSE d’une entreprise sur la liquidité de ses titres et la taille de sa base d’actionnaires. Nos troisième et quatrième chapitres sont des analyses des propriétés de portefeuilles d’ISR construits à l’aide de nouvelles méthodes d’allocations. Ainsi nous analysons comment des stratégies d’allocations basées sur le risque modifient la performance des portefeuilles d’actifs financiers émis par des émetteurs ayant une politique de RSE, et réciproquement comment un univers d’investissement composé uniquement d’émetteurs ayant une politique de RSE modifie les propriétés de ces allocations alternatives
Our thesis examines corporate social responsibility (CSR) and how it is linked to a firm’s economic and financial performance, as well as socially responsible investment (SRI). With the current environmental and economic uncertainty, these issues are attracting increasing interest. Our thesis is organized in four chapters. Chapter 1 is a literature review on CSR and SRI. We propose an interdisciplinary review of the academic literature in both economics and management sciences (ethics applied to business, strategy and finance). Chapter 2 is an empirical analysis of the relationship between CSR and a firm’s financial performance in terms of cost of capital. We look at the impact of publishing an evaluation of the firm’s involvement in CSR on the liquidity of its stocks and the size of its investor base. Chapter 3 and Chapter 4 are analyses of the characteristics of SRI portfolios built according to new allocation methodologies. We analyze how risk-based allocations impact the performance of the portfolios of financial products of issuers involved in CSR, and reciprocally, how a universe of investment composed of the financial products of issuers involved in CSR impacts the properties of these alternative allocations

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Rodrick, Manel. "Corporate Social Responsibility - a contributor to evironmental and socital change?" Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-14083.

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Abstract Disclosing how business practice can be regarded as a contributor to several forms of sustainability, this thesis is based on a minor field study enlightening how this contribution may be possible through Corporate Social Responsibility, CSR.The thesis provides the response and opinions of people who in some affirmation are engaging in or are related to social responsibility; either it may be from the academic works and earlier conducted research related to the CSR topic, or it may be from those who perform social responsibility and are the participant actors of this minor field study. These people last mentioned have all had their opinions spoken through semi – structured interviews and other data have been collected based on the methodology of Actors Approach; all empirical data is structured according to Aspers’ (2007) model of “meaning” including the tools text, visuals and practice.The analysis is divided into three parts; articulation, reconfiguration and cross-appropriation as a way to create understanding of how the study’s phenomenon can create style change (Spinosa et al 1997). Conclusions drawn from the field study are businesses implementing social responsibility do create a style change in environmental and societal aspects. Yet to what extent may differ depending on in their situation, their views of the concept, how long they have been using and promoting the concept and further in what ways their work contributes to a societal and environmental change through CSR practice. The field study has been conducted within the municipality of Kathmandu, Nepal

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Bissen, Sholpan. "Corporate Social Responsibility in Retail Banking". St. Gallen, 2009. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/05612007001/$FILE/05612007001.pdf.

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Duran, Manuel Balza, e Davor Radojicic. "Corporate Social Responsibility and Nongovernmental Organizations". Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2277.

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Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility focuses on the ethical aspects of corporate business in order to achieve the balance between the profitability and social responsibility. Nongovernmental organizations through their activities promote the respect for human rights and environmental care within the corporate world.

Purpose and Scope: To make an in-depth study about the role of nongovernmental organizations regarding corporate social responsibility in order to increase the understanding of corporate social responsibility.

Methodology: We used literature research for our thesis and we analysed the secondary data related to the corporate social responsibility.

Result: The main activities of nongovernmental organizations regarding corporate social responsibility are: to investigate and monitor companies’ social performance, to inform and report the cases of socially irresponsible corporate behaviour, to engage in formulation and observation of Agreements and Codes of Conduct Governing Corporate Labour and Environmental Policies and to condemn the human rights abuse and environmental damage within the corporate world.

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Axell, Sandra, e Minéa Rudin. "Corporate Social Responsibility som varumärkesbyggande verktyg". Thesis, Stockholm University, School of Business, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6383.

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Bakgrund: Debatten om Corporate Social Responsibility (CSR) har pågått i över 40 år och har under de senaste åren blivit allt mer aktuell även i Sverige. Detta till följd av dels de ökade krav som medarbetare och konsumenter ställer på företagen och dels på grund av en ökande internationalisering, en snabbare informationsspridning och ett hårdare företagsklimat. Idag finns flera exempel på företag som kompletterar målet om att maximera vinsten med ett mål om socialt ansvarstagande. Samtidigt strävar dagens marknadsförare i allt större utsträckning efter att skapa holistiska marknadsförings-aktiviteter, med syfte att bygga ett starkt varumärke som kan skapa konkurrensfördelar. Syfte: Denna uppsats har till syfte att öka förståelsen för CSR:s påverkan på ett företags varumärke. Detta genom att fokusera undersökningen på hur CSR påverkar ett varumärkes identitet och dess betydelse i handeln Business to Business. I uppsatsen vill vi visa på vad som är viktigt att fokusera på vid genomförandet av CSR-aktiviteter. Undersökningen: I vår undersökning har vi genomfört fallstudier av två företag, Santa Maria och Chiquita. Detta har kompletterats med intervjuer av nyckelpersoner på några av Sveriges största butikskedjor inom dagligvaruhandeln. Detta för att undersöka deras relation till de två undersökta företagen och synen på deras CSR-strategier. Slutsats: Utifrån den insamlade sekundärdatan och de genomförda intervjuerna har det framkommit att det finns en positiv inverkan på varumärken om CSR-arbetet är implementerat, kommunicerat och kopplat till affärsverksamheten. Studien har även visat att CSR-strategin måste tilltala företagets intressenter för att företaget ska kunna skapa sig konkurrensfördelar gentemot de andra aktörerna på marknaden. Nyckelord: CSR, varumärken, Business to Business, dagligvaruhandeln.

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Hildebrand, Anna, e Anna Schmidt. "Corporate Social Responsibility som varumärkesstärkande aktivitet?" Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88429.

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På en konkurrenskraftig marknad är det viktigt för företag att differentiera sig genom ett starkt varumärke. Genom att vara en ”god medborgare” i form av Corporate Social Responsibility, CSR, kan företagstärka relationen mellan kund och företag och på så sett varumärket. CSR innebär att företag på frivillig grund integrerar sociala och miljömässiga hänsyn i sin verksamhet och i sin samverkan med intressenterna, utöver vad lagen kräver. Syftet med uppsatsen är att redogöra för hur företag arbetar med CSR och vidare diskutera vad som stärker ett varumärke, för att sedan klargöra om och hur företagens CSR-arbete kan definieras som varumärkesstärkande. CSR-arbetet kan delas in i Lantos tre kategorier etiskt, strategiskt och altruistiskt och enligt resultatet i uppsatsen kan endast strategisk CSR ses som varumärkesstärkande. Drivkraften bakom engagemanget i CSR-frågor ses antingen som ett business case eller som ett ethics case. Strategisk CSR är snarlik business case då den ekonomiska vinningen är syftet med handlingen. Vid altruistisk CSR och ethics case är det istället viljan att göra ”det rätta” som är syftet. Allt CSR-arbete som på något sätt kommuniceras till företagets intressenter ses indirekt som varumärkesstärkande då arbetet skapar tillit och förtroende för varumärket. Då nästan allt arbete med CSR kommuniceras på något sätt, antingen externt på hemsidor och genom rapporter eller internt till medarbetare, är det varumärkesstärkande enligt teorier om hur ett varumärke stärks.

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Gustrin, Malin, e Enida Sljivo. "Corporate Social Responsibility : Ett ansvarsfullt ledarskap". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15606.

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This thesis discusses the concept of Corporate Social Responsibility, which means that companies are taking a voluntary accountability towards the society with a view to improve it. Today's stakeholders and people in general have higher demands and expectations on businesses and its products or services than before. This is driving more and more companies to consider questions like voluntary responsibility so that they can maintain public confidence. Confidence towards the banking sector is particularly important to avoid financial crises. Our study focuses on leadership impact on CSR. We aim to examine whether leaders in major Swedish banks can use their leadership to influence CSR. This study is based on a qualitative research method and the deductive approach was applied. Our primary data was collected through four personal interviews with five respondents. We achieved our purpose by exploring managers'/leaders' attitudes about and interest in CSR. Thereby, we got an insight in whether leaders can create conditions for sustainable development. The four major banks that we have been studying are Handelsbanken, Nordea, SEB and Swedbank, all of them located in Halmstad. The result was analyzed based on the concepts of communication, business ethics/values and leadership. The study has demonstrated that leadership possessed by the leaders within major Swedish banks can be used to influence CSR, using three factors: communication, values and transformational leadership. This way, a leader may be able to create a solid base for CSR, increase understanding and also motivate employees' commitment and awareness of CSR.

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Jancevski, Alexander, e Jennie Vilbertsson. "Corporate Social Responsibility i svenska textilföretag". Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17836.

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Dahlin, Marcus, e Winston Spångberg. "Corporate Social Responsibility : i finanskrisens farvatten". Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21252.

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Bakgrund och problem: Finanskrisen hemsökte företag, och påverkade även företags CSR-kommunikationer världen över. Studien har etablerat att det finns alternativa utgångar för företag som kommunicerade ut CSR under finanskrisen. Den ena stigen skildrar CSR-kommunikation i dystert manér, på så sätt att åtagandet bortprioriterades under finanskrisen, medan en annan stig skildrar att CSR-kommunikation användes som ett sätt att dra ekonomiska fördelar. Det kan därmed poneras att finanskrisen har påverkat svenska företags CSR-kommunikationer. En ytterligare annan stig skildrar dock att finanskrisen inte påverkade företags CSR-kommunikationer. Syfte: Studiens syfte är att undersöka om och hur och varför eller varför inte finanskrisen har påverkat CSR-kommunikationer i Sverige, genom att fokusera på indikatorer för CSR och ställa frågor till företagsansvariga. Metod: Studien utgår från en kvantitativ undersökningsmetod, därvid data samlades in genom datoriserad innehållsanalys och webbenkäter. Ett populationsurval med 126 företag verkandes i Stockholmsbörsens Large Cap och Mid Cap studerades. Hypoteser skapades utifrån etablerade teorier, med avsikt att besvara studiens ställda syfte. Slutsatser: Svenska företags CSR-kommunikationer förhöll sig desamma, alternativt ökade smått under finanskrisen. Däremot påverkades inte svenska företags CSR-kommunikationer signifikant av finanskrisen. Webbenkäterna svarade särskilt på varför inte finanskrisen påverkade CSR-kommunikationer i Sverige. Svaren visade tendenser på att svenska företag erfor att det inte fanns affärsmöjligheter att inhämta under finanskrisen. Svenska företag visade dessutom tendenser på att ha CSR-kommunikation som en långsiktig strategisk fråga. Detta kan förklara varför svenska företags CSR-kommunikationer inte bortprioriterades under finanskrisen.

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Dam, Lammertjan. "Corporate social responsibility and financial markets". [S.l. : Groningen : s.n. ; University Library of Groningen] [Host], 2008. http://irs.ub.rug.nl/ppn/306091232.

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lva, Rocha Andre Barreira. "Essays on migration and social responsibility". Thesis, University of Essex, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537922.

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Harold, Victoria. "Corporate social responsibility : en aktiebolagsrättslig angelägenhet?" Thesis, Stockholms universitet, Juridiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120789.

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Nilsson, Daniel. "Corporate Social Responsibility : What to do?" Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-14763.

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The focal point for this thesis is corporate social responsibility and how it can affect competitive advantage. This study is conducted within the pharmaceutical industry, an industry that is claimed to have a very high level of social responsibility. Thus, understanding what kind of CSR factors that contributes to competitive advantage might be seen as a relevant field of study. The purpose if this study is to explain what kind of social responsibility factors that generates competitive advantage for pharmaceutical companies. The method used in this thesis is a content analysis, where pharmaceutical companies´ social responsibility reports are viewed and where the appearance of certain key words associated with CSR factors were counted. The following CSR factors have been used: human rights, labour practice, environment, fair operating practice, consumer issues and community involvement and development. Findings of this study indicate that consumer issues and community involvement and development are positively related to competitive advantage for pharmaceutical companies. The main limitations of this study are that findings are only applicable for the pharmaceutical industry. Also, since the sample is relatively small (N=25) it might be hard to replicate the findings of this study. This might alter the generalizability ability. The original value of this study is that it is a step towards understanding what kind of CSR factors that contributes to competitive advantage for pharmaceutical companies. Key words: pharmaceutical, CSR, corporate social responsibility, competitive advantage.

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Bienkowska, Susann, e Malin Churchill. "Corporate Social Responsibility, a Necessary Charity?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-26162.

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Sjöström, Emma. "Shareholder influence on corporate social responsibility". Doctoral thesis, Handelshögskolan i Stockholm, Marknadsföring, Distributionsekonomi och Industriell Dynamik (D), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-432.

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How can you use your money to make the world a better place? This research explores how institutional shareholders can use their position of ownership to influence corporations with regards to issues such as human rights, labour conditions, and the environment (otherwise known as CSR). This work, comprised of six separate studies, shows that translation processes, which can bridge the disparate institutional logics of the corporate sector with the logics of the environmental protection and social justice sectors, enables shareholders influence on CSR. This research also introduces the notion that shareholders can act in a capacity of norm entrepreneur and norm promoter, suggesting that shareholders can influence corporations in more far-reaching ways than changing single instances of behaviour.

Diss. Stockholm : Handelshögskolan, 2009 Sammanfattning jämte 6 uppsatser

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Wei, Jiaying. "Corporate social responsibility and shareholder activism". Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2018. http://www.theses.fr/2018ESEC0007/document.

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Motivés par des articles et des discussions récentes sur les valeurs monétaires par rapport aux valeurs sociales, j'ai un grand intérêt à étudier l'impact des valeurs sociales ou de la responsabilité sociale des entreprises (“CSR”) sur les valeurs des entreprises. Le chapitre un et le chapitre deux étudient tous deux l'activisme des actionnaires sur les questions de CSR, tout en ayant des objectifs différents. Le premier chapitre étudie les propositions d'actionnaires déposées par des fonds socialement responsables (“SRIs”) en utilisant un échantillon collecté à la main. Le premier chapitre fournit des statistiques descriptives sur ces propositions et examine les caractéristiques de l'entreprise cible. Deuxièmement, à l'aide de la méthodologie de l'étude des événements, il examine la réaction du marché autour du dépôt de la proposition et constate une réaction positive du marché à ces propositions. Troisièmement, il examine l’horizon à plus long terme et étudie l’impact à long terme de ces propositions sur la valeur marchande, la performance opérationnelle et la performance sociale des entreprises. Le deuxième chapitre étudie un échantillon plus large de propositions d'actionnaires déposées par différentes parties, notamment des investisseurs institutionnels (par exemple, fonds de pension, fonds SRI), des syndicats, des fondations, des groupes religieux et des particuliers. Le chapitre deux se concentre plus sur l'identification de l'impact des différents déclarants sur le résultat de la proposition, et les résultats montrent que les investisseurs institutionnels tels que les fonds SRI et les fonds de pension sont des déclarants plus performants. Si une proposition est déposée par des fonds SRI ou des fonds de pension, elle a beaucoup plus de chances de réussir et recevoir des votes plus favorables. La réaction du marché aux activités de dépôt de propositions est également positive pour ces déposants et a également une incidence à long terme sur les entreprises cibles. Le chapitre trois étudie la performance des fonds SRI. En choisissant une période de temps particulière (c’est-à-dire la crise financière), elle tente de séparer la performance des investissements des fonds des rendements générés par des groupes spécifiques d’entreprises (c’est-à-dire les entreprises ayant de bonnes notes CSR). Les résultats montrent que ces SRIs génèrent des rendements inférieurs à ceux des fonds conventionnels pendant la crise, alors que ces entreprises obtiennent en moyenne des rendements plus élevés pendant la crise, comme le suggèrent d'autres études (Lins et al. 2017). Cependant, ce résultat ne persiste pas après la crise financière dans l'échantillon correspondant. La volatilité des flux des SRIs est inférieure à celle des fonds conventionnels. L'analyse de la sensibilité des flux dans une régression linéaire par morceaux montre que les SRIs attirent plus de flux que les fonds conventionnels après avoir contrôlé divers autres facteurs. Une analyse plus poussée montre que les SRIs ont tendance à avoir un horizon d'investissement plus long et à vendre moins pendant la crise. Il aborde également les raisons potentielles et les motivations des investisseurs en examinant les flux de fonds SRI, les sensibilités aux performances des flux, horizons des investisseurs et les activités de vente pendant la crise
Motivated by papers and recent talks on monetary values versus social values, I have great interest in studying how social values or corporate social responsibility (“CSR”) could impact firm values. Recent studies have shown that there are mainly three potential channels, through which CSR affects firm value. Firstly, employees help create firm value. Employee welfare is part of CSR (measured by MSCI ESG KLD Statistics, known as KLD scores), and employee satisfaction improves firm value shown by positive long-term abnormal stock market returns. (eg. Edmans 2011) Secondly, customers strongly link to firm value. Product quality and safety are part of CSR, and product characteristics are the main reasons directly linked to customer purchasing decisions, especially for firms in manufacturing and retail industries. Moreover, part of the customers may be socially conscious and are sensitive to firms’ actions towards environmental, community or human rights issues. They may form updated opinion of the firm based on their CSR activities and thus influence their purchasing decisions. Papers find that firms with more customer awareness benefit more from CSR. (eg. Servaes and Tamayo 2013) Thirdly, investors are associated with firm value. Investors, especially socially-conscious investors help discipline the firms’ CSR activities. Shareholder proposal is one good venue where they raise their voice and engage in the firms. Investors could use exit strategy to sell their shares, and changes in investment flows could affect firms’ value. (eg. Bialkowski & Starks 2016) The third channel, investors’ engagements in CSR issues in the firm and their association with firm value implications, as well as the related SRI investment performance are the main focus of this dissertation

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Pinto, Karen Esteves Fernandes. "Corporate social responsibility in Brazilian multinationals". Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19062017-153522/.

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The purpose of this study is to analyze the relationship between Brazilian multinationals and Corporate Social Responsibility (CSR). The theoretical framework provides relevant information on CSR and on Sustainability-Oriented Innovation (SOI), which are the basis for the development of hypotheses. In order to collect data, an e-survey was conducted with Brazilian multinationals operating in different industries and segments; as result, we obtained 60 valid questionnaires. In order to analyze the data, a multivariate analysis was accomplished, which involved the procedures of canonical correlation and multiple linear regression. The descriptive analysis indicates that most Brazilian multinationals are headquartered in the Southeast region, especially in the State of São Paulo. The outcomes of the multivariate analysis provided empirical support for five hypothesis: there is a positive correlation between the constructs: i) guidelines for multinationals (defined by OECD and emphasized by several scholars) and the compliance with social and environmental regulation; ii) guidelines for multinationals and CSR as differentiation strategy; iii) compliance with social and environmental regulation and CSR as differentiation strategy; iv) SOI practices and guidelines for multinationals; and v) SOI practices and the compliance with social and environmental regulation. The results did not support the hypothesis that predicted a positive correlation between SOI practices and CSR as differentiation strategy.
O objetivo deste estudo é analisar a relação existente entre multinacionais brasileiras e Responsabilidade Socioambiental Corporativa (RSC). A fundamentação teórica proporciona informações relevantes sobre RSC e inovação para sustentabilidade, ambos os temas são a base para o desenvolvimento de hipóteses. Para a coleta de dados, uma survey eletrônica foi enviada para multinacionais brasileiras que atuam em diversos segmentos e indústrias; 60 questionários válidos foram obtidos. Para analisar os dados, o procedimento de análise multivariada foi aplicado, o qual envolveu os procedimentos de correlação canônica e regressão linear múltipla. A análise descritiva indica que a maior parte das multinacionais brasileiras está sediada na região sudeste, especialmente no Estado de São Paulo. Os resultados da análise multivariada foram suficientes para sustentar cinco hipóteses: existe, então, uma correlação positiva entre os constructos; i) diretrizes para multinacionais (definidas por órgão internacional - OECD - e enfatizadas por pesquisadores) e o cumprimento de regulamentações socioambientais; ii) diretrizes para multinacionais e RSC como estratégia de diferenciação; iii) o cumprimento de regulamentações socioambientais e RSC como estratégia diferenciação; iv) adoção de práticas de inovação para sustentabilidade e diretrizes para multinacionais; e v) práticas de inovação para sustentabilidade e o cumprimento de regulamentações socioambientais. Não houve suporte empírico para a hipótese que previa uma correlação positiva entre práticas de inovação para sustentabilidade e RSC como estratégia de diferenciação.

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Marta, André Filipe Ferreira Santa. "Tax avoidance and corporate social responsibility". Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17163.

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Mestrado em Finanças
Esta tese visa entender se existe uma conexão entre planeamento fiscal corporativo e responsabilidade social corporativa (RSC). Utilizamos uma amostra composta por 4.453 observações de 914 firmas americanas na NYSE e NASDAQ, entre 2002 e 2016. No geral, não encontramos evidências estatísticas de uma associação entre planeamento fiscal corporativa e responsabilidade social corporativa. No entanto, através de uma regressão por quantis, encontramos evidências estatísticas de uma relação entre planeamento fiscal corporativo e RSC em níveis mais altos de RSC, consistente com a teoria da gestão de risco (Godfrey et al. 2009, Larrinaga et al., 2008). Os nossos resultados fornecem uma visão diferente da literatura, sugerindo que as empresas que usam mais atividades de RSC acabam por praticar mais planeamento fiscal por ajudar numa mitigação do risco de possivelmente serem auditadas e com sanções regulatórias, bem como má reputação proveniente da imprensa e do escrutínio do público.
This study aims to understand if there is a relationship between company?s corporate tax avoidance and corporate social responsibility (CSR). The sample comprises 4,453 firm-year observations from 914 US-listed companies in the NYSE and NASDAQ, between 2002 and 2016. Overall, we do not find a statistical support for an association between corporate tax avoidance and corporate social responsibility. However, corporate tax avoidance appears to be positively associated with CSR for firms engaged in higher levels of corporate corporate social responsibility, which is consistent with risk management theory (Godfrey et al. 2009, Larrinaga et al., 2008). Our results provide a different insight to the literature, suggesting that firms that have more socially responsible activities tend to be also more tax avoidant because it helps in mitigating the risk of possibly being audited and having regulatory sanctions, as well as bad reputation from bad press and public scrutiny.
info:eu-repo/semantics/publishedVersion

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Achua, J. K. "Corporate social responsibility in Nigerian banks". Thesis, Українська академія банківської справи Національного банку України, 2007. http://essuir.sumdu.edu.ua/handle/123456789/60428.

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Нигерійські банки зараз керуються розвиненою конкуренцієючерез глобалізацію та дерегуляцію фінансових послуг, приватизацію ранішедержавні банки, астрономічний розвиток інформаційних технологій, серед іншихнадавати послуги відповідно до критеріїв вартості та вигоди.
Nigerian banks are now being driven by advanced competition brought about by globalization and deregulation of financial services, privatization of formerly public banks, astronomical development in information technology, among others, to render services according to cost-benefit criteria.

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Соляник, Оксана Миколаївна, Оксана Николаевна Соляник, Oksana Mykolaivna Solianyk e L. Tarkhova. "Сorporate social responsibility: essence, direction, standards". Thesis, Sumy State University, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38528.

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Recently, an important condition for harmonious integration of business into the global community is the compliance of its activities to the interests of the public. Understanding of modern social, cultural, environmental and economic problems, active work to resolve them becomes an important condition for the success of the company.

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Nashchekina, Olga N., e Igor V. Timoshenkov. "Instrumental Approach to Corporate Social Responsibility". Thesis, НТУ "ХПІ", 2018. http://repository.kpi.kharkov.ua/handle/KhPI-Press/37741.

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Samaniego, Ponce Ernest. "Analytics for strategic corporate social responsibility". Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127073.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020
Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 27-28).
Often organized as disconnected philanthropic activities independent from core corporate strategy, the potential that Corporate Social Responsibility (CSR) can play in gaining competitive advantage for firms have largely been untapped. One of the challenges in unlocking the strategic advantages of CSR lies in measuring results and connecting outcomes to key business priorities. The application of data analytics can support CSR practitioners in overcoming this challenge. By adopting CSR analytics, practitioners can more transparently measure the impact of their activities, identify underlying relationships with business goals, and utilize data to make strategic choices that contribute to corporate strategy. This research focuses on the case of Wayfair, one of the largest e-commerce companies in the world. In support of the firm's corporate goal of improving human resource outcomes, analytics strategies have been developed to describe, predict, and prescribe CSR interventions. These strategies impact the five dimensions of employee engagement: employee satisfaction, employee identification, employee commitment, and employee loyalty. This research study aims to encourage firms to increase focus and investments on the adoption of analytics in CSR. By doing so, firms can achieve business goals and contribute to sustainable development.
by Ponce Ernest Samaniego.
S.M. in Management Studies
S.M.inManagementStudies Massachusetts Institute of Technology, Sloan School of Management

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Onor, Nta Ojang. "Should companies pursue corporate social responsibility?" Master's thesis, University of Cape Town, 2014. http://hdl.handle.net/11427/4528.

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There has been a long - standing argument on whether or not companies should be socially responsible. This is so because the primary objective of every company is to maximize profit for its shareholders, corporate social responsibility is therefore seen as a distraction. According to the leading proponent of this view Milton Friedman, 'the social responsibility of business is to increase its profits'i, but does society today stand to maximally benefit if the only concern of companies is to make a profit? Supporters of this view posit that companies involvement in projects not directly aimed at maximizing profit for its shareholders like corporate philanthropy and community development are unnecessary. They insist that issues like these should be left to the government and charities. On the contrary, society's present expectation of business covers a lot more than profit maximization; companies' involvement in corporate social responsibility is therefore the only way these expectations could be harnessed. Corporate social responsibility (CSR) is not only about philanthropy as some think, it involves the myriad ways firms integrate social, environmental and economic concerns into the day to day running of their companies. This essay stresses the need for companies' involvement in corporate social responsibility; it seeks to show that a socially responsible company does not only bring environmental and social benefits to the society at large, but also attracts financial benefits for the company involved. It goes further to suggest strategies that could be used to make companies more responsive to social needs than they presently are. The first chapter answers the question, what is corporate social responsibility? Many people and organizations have attempted defining this concept, but more often than not their views do not entirely reflect what corporate social responsibility is about because of the wide spectrum of issues it covers. To some people, corporate social responsibility is all about corporate philanthropy, to others it is more encompassing than that and is closely linked with principles of sustainable development. Although people look at CSR from different perspectives, what is generally agreed by all advocates of corporate social responsibility is that the management of companies should not only consider the interests of shareholders when running the company, but should take into account the welfare of other company stakeholders. Sustainable Development is defined by the United Nations Brundland Commission as 'development that meets the needs of the present without compromising the ability of future generations to meet their own needs'.ii The fact that CSR is voluntary leaves companies with discretion to be socially responsible or not. It is the voluntary nature of CSR that makes some people view CSR as basically corporate philanthropy. Those who see CSR as broader than philanthropy and linked with the principles of sustainable development argue that while philanthropy is absolutely discretionary,CSR is sustainable. While philanthropy involves how companies' profits are spent on deserving causes, CSR is concerned with how these profits are made in the first place. Proponents of CSR as an intrinsic part of sustainable development further argue that it is only when social accountability becomes an integral part of corporate conduct rather than a philanthropic add on, that the economic development of the private sector will move forward within an acceptable framework of public purposeiii This is my preferred notion of corporate social responsibility. Chapter one outlines the various definitions of corporate social responsibility. It looks at the relationship between corporate social responsibility and corporate governance and also gives an overview of the background influences of CSR. Chapter two examines the criticisms of corporate social responsibility and counters them. Chapter three presents the business case for corporate social responsibility; it seeks to show that socially responsible companies are not disadvantaged but enjoy numerous financial benefits. Chapter four suggests strategies that could be used to make companies more responsive to societal needs. Flowing from the fact that CSR is voluntary and some companies remain unresponsive to societal needs, regulation of aspects of CSR that cannot be left at the mercy of companies remains a way socially irresponsible companies would be compelled to comply. This chapter presents the arguments for and against legislation of CSR and suggests a balanced regulatory approach to corporate social responsibility.

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Larimer, Lori. "Small business leaders and social responsibility". Thesis, Baker College (Michigan), 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10257793.

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The central question addressed was what motivates small business leaders to incorporate social responsibility in their companies' mission, vision, and culture. In particular, there is a knowledge gap about what motivates small business leaders to take both financial and non-financial actions to support their employees, their local economies, and their communities. Interviews with three small business owners in Michigan were coded to identify key emergent themes explaining why small business leaders contributed to their local communities. Theoretical or conceptual support for the study included Carroll's social performance model, Vroom's expectancy theory, and CCI strategies. The literature review included that of motivation and social responsibility. The interviews were coded, analyzed, and six themes emerged. The participants were concerned with being socially responsible and motivation comes from defining social responsibility and finding ways to fulfill a need. Employees play a key role in creating and continuing an environment set by the example of the owner and this is done through repetition, thus aligning business practices with being socially responsible. Lastly, connection to people helps build relationships, while being cognizant of initiatives to protect the environment, thus Going Green initiatives. After the research, the researcher developed the Small Business Community Involvement model (SBCI), based on the themes. This model can help small business leaders looking to partake in socially responsible activities. This study is significant because it will improve understanding of social responsibility in the small business sector.

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Šimčíková, Eunika. "Aktuálne trendy v Corporate Social Responsibility". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-82016.

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The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.

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Rybářová, Vendula. "Corporate Social Responsibility v bankovním sektoru". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192453.

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The aim of this Master's thesis is to analyze the system of Corporate Social Responsibility in the banking sector, to propose some measures for solution of identified deficiencies and ways of evaluating the effectiveness of implemented activities. The thesis is divided into two parts: theoretical and practical. The theoretical part defines the basic concepts related to the issue of Corporate Social Responsibility, presents its basic characteristics and principles, related and often confused concepts and arguments for the acceptance or rejection of the concept into business practice. There is also described the situation in the Czech Republic and also in selected countries of the European Union. The practical part analyzes the system of socially responsible activities in Česká spořitelna, a.s. and deals with a proposal of specific indicators of implemented activities, which can allow the organization to monitor their effectiveness.

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