Teses / dissertações sobre o tema "Social media marketing company Ahmedabad"
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Veja os 18 melhores trabalhos (teses / dissertações) para estudos sobre o assunto "Social media marketing company Ahmedabad".
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Granholm, Madelene, e Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.
Texto completo da fonteLangášová, Markéta. "Online marketing communication of leadership development company". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.
Texto completo da fonteBergström, Joakim, e Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry". Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.
Texto completo da fonteIn recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.
Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.
The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.
Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.
Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.
Texto completo da fonteAHLÉN, JOHANNA, e FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.
Texto completo da fonteProgram: Textilt management, fashion management
Havránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.
Texto completo da fonteMarjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook". Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.
Texto completo da fonteLING, MATTHEW, e 凌旌榮. "A Case Study of Social Media Marketing in Conventional Baking Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a5vaz6.
Texto completo da fonte東吳大學
資訊管理學系
106
Taiwan bakery industry continues to grow, and is facing serious competition problems. Online marketing can help the baking company build a good reputation on the Internet and communicate the core ideas of the company. However, the baking company needs to increase the loyalty of the surrounding consumers, create stable business revenue, and further manage potential customers in the region by using social marketing. This thesis is a case study of baking company. The purpose of this study is to explore the impact of the local conventional baking company on its operational performance after the introduction of social marketing. This study found that social marketing can help cases improve sales performance, contribute to promotion activities, and cultivate loyal customers. In the part of managing social platform: the introduction of coupons helps to increase network traffic; the location of the store, the age of the customer, the identity and the familiarity of the social platform will affect whether the customers join the social platform; customers are most satisfied with services of answering the questions related to the preferential activities and the reservation service on Line@, and Line@ performance in Aggregation ability is not as good as expected. The majority of members are joined from the physical channel. This study can be used as a reference for conventional bakery industry using social marketing.
Wang, Rau-Chi, e 王繞琪. "The Study on Online Marketing and Social Media Marketing Strategies—a case study of a Car Audio Installation Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k8epty.
Texto completo da fonte國立臺灣大學
臺大-復旦EMBA境外專班
107
Under the continuous development of the Internet and technology, for startup companies, with limited visibility and marketing budget, online marketing is their best chance. Today''s brands focus on accurate marketing, not only to accurately target the consumers, but also to effectively reach consumers. As long as the marketing strategy is implemented properly, even without a lot of budget, can create great benefits. With social media, loyal consumers can even be connected in a more effective way. Therefore, mainstream social networking websites, from Facebook, Twitter, Instagram, etc., gradually become the best tools for online marketing. This article focus on a case study of a car audio installation company. Through the experience of the case company operating their social media marketing, it shows how Taiwanese companies use online marketing to increase brand awareness and interact with consumers, thereby increasing brand awareness.
龔英男. "The Analysis of Social Media Marketing in Customer Relationship Management: Case Studies of Public Relationship Service Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ffv57f.
Texto completo da fonteCorreia, Liliane Patrícia Lopes. "The effect of company responses to social media negative word of mouth: A text mining approach". Master's thesis, 2019. http://hdl.handle.net/10071/19428.
Texto completo da fonteO word-of-mouth (WOM) está a crescer em importância no ramo da reputação da marca e a compreensão do comportamento do consumidor. As motivações para engajar em WOM tem sido amplamente estudado na literatura de marketing. A forma como as empresas respondem ao WOM online foi contabilizado na literatura para fornecer às marcas estratégias de resposta diferenciadas. Este projeto concentra-se em identificar qual a estratégia mais crucial para satisfazer os clientes. O método escolhido foi o text mining e sentiment analysis devido à necessidade na literatura de obter respostas sobre comportamentos reais de consumidores. Extraímos WOM negativo (NWOM) de diferentes páginas de marcas no Facebook, as suas respostas e a reação dos escritores do NWOM a essas respostas. Um modelo da literatura utilizando Facilitation, Apology, Attentiveness de Davidow e Corrective Action de Benoit, foi construído. Análises de moderação foram realizadas para testar os efeitos da polaridade e da indústria da NWOM na relação entre os tipos de respostas e a satisfação. Os resultados revelam que Facilitation é importante para a satisfação. Quando as marcas redirecionavam os escritores da NWOM para meios formais de reclamação, a sua satisfação aumentava. Revela-se verdade para as indústrias de hospitalidade e e-commerce. Adicionalmente, Apology teve impacto negativo na satisfação. Attentiveness diminui a satisfação quando a polaridade é moderador. Os gestores devem construir melhores meios de reclamações e não contar somente nas suas desculpas. Futuros investigadores devem abordar a complexidade das línguas e a distinção entre escritores de reclamações e aversão à marca nas estratégias de resposta.
Egbunike-Awachie, Odna. "Can social media be used to revitalize faded brands? : a case study of the Old Spice "The man your man could smell like" social media campaign". 2012. http://liblink.bsu.edu/uhtbin/catkey/1675901.
Texto completo da fonteAccess to thesis permanently restricted to Ball State community only.
Department of Journalism
Munkhjargal, Khulan. "How does Social Media Marketing Affect Consumer Purchase Intention and Brand loyalty? The Case of Unitel Company of Mongolia". Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5dbr9j.
Texto completo da fonte大葉大學
企業管理學系碩士班
107
Social media is the most popular communication tool in the internet which is used content sharing, interaction, and community based input. Recent years, Social media users sharply increased till four billion and 2.1 million or 66% of the total population are using social media in Mongolia. The number is higher compared to other countries. Also, Past researchers allowed that Social Media is the most effective marketing tool in the business and multiple companies actively use to increase customer purchase intention and brand loyalty. Social media is more targeted and effective than other marketing channels, and the most advantages are possible to evaluate advertisement distribution and directly interact with customers. This research study focused on measuring Social Media Marketing impacts on customer purchase intention and brand loyalty in Unitel company. Research study collected high quality primary data from 320 respondents using Social Media. To investigate the relationships among independent and dependent variables, SPSS 21 software was used to do reliability, descriptive, correlation, regression analysis.
Barros, Inês Rodrigues de. "As reações dos seguidores da CRC em relação aos diferentes tipos de conteúdos online". Master's thesis, 2020. http://hdl.handle.net/10362/106596.
Texto completo da fonteAs the final component of the master’s degree in Communication Sciences with a major in Strategic Communication, this dissertation intends at mainly to obtain an understanding of which are the most effective content marketing strategies among the rental cars’ clients and how the lattery react to different types of content (likes, comments or shares), as well as different formats. Given this, under the Car Rental Company internship scope, it was essential to identify and analyse which content and format types were posted on the company’s Facebook. The research was accomplished through a netnographic study in Facebook and a participating observation, comprising of interviews with a Car Rental Company’s manager and an ambassador of the organization. Furthermore an analysis of every posts published by myself on the rent-a-car’s Facebook between the 1st and 31st of May of 2018 was conducted including the analysis of the quantitative reaction to those posts. This analysis contained all the different types of content, from questionaries to promotional events. From the work performed we conclude thatposts showing the rent-a-car’s fleet alongside with interactive questions were the ones preferred by clients as they show an higher number of interactions. Regarding the interviews Facebook is mentioned as a communication channel for Car Rental Company customers to contact with the company. Nonetheless, contradicting the results from the analysis, in the brand ambassador’s opinion the posts where events are advertised, such as “Fim de semana da GDAuto Maio2018”, are the most relevant.
Марговенко, А. А., e A. A. Margovenko. "The impact of sociocultural groups characteristics on formation of a smm-model of a company : master's thesis". Master's thesis, 2018. http://hdl.handle.net/10995/61456.
Texto completo da fonteThe company's building of communication with potential consumers through the marketing of social media can become one of the main ways to support two-way communication on the Internet. In our work we focused on the formation of the company's communication model, taking into account the characteristics of sociocultural groups, namely generations. The work is devoted to the study of psychological, demographic and cultural features of generations, as well as features of their behavior in social networks. We proposed an SMM-model, as well as a matrix, that can simplify the choice of the basic elements of communication in social networks. Based on the formulated model SMM-campaign showed high results and the prospect of taking into account the characteristics of sociocultural groups for communication.
Mahomed, Fiaz Goolam. "The role of best practice in delivering company strategy : the case of Ster-Kinekor". Thesis, 2006. http://hdl.handle.net/10413/9723.
Texto completo da fonteThesis (MBA)-University of KwaZulu-Natal, Westville, 2006.
Uchevatkina, Stanislava. "Možnosti sociální reklamy v oblasti praxe české sociální práce". Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-311096.
Texto completo da fonteRömhild, Franziska Sophia. "Innovating the pharma sales model at Boehringer Ingelheim Portugal". Master's thesis, 2013. http://hdl.handle.net/10400.14/20519.
Texto completo da fonte