Bibliografias temáticas / Social media marketing company Ahmedabad

Literatura científica selecionada sobre o tema "Social media marketing company Ahmedabad"

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Publicado: 26 de julho de 2024

Última modificação: 27 de julho de 2024

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Artigos de revistas sobre o assunto "Social media marketing company Ahmedabad"

Nadanyiova, Margareta, Jana Majerova e Lubica Gajanova. "Digital marketing, competitive advantage, marketing communication, social media, consumers". Marketing and Management of Innovations 5, n.º 4 (2021): 92–103. http://dx.doi.org/10.21272/mmi.2021.4-08.

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Nowadays, marketing in the digital environment is very important for every company. The reason is that internet use has more than doubled in the last decade, and this shift has significantly affected the way customers buy products and communicate with companies. Digital marketing is like any other type of marketing - it is a way to connect with current customers and influence potential customers. It is very important, especially when there are already many products and services on the market with really high competition. The main difference between online and traditional marketing is that the company can better connect with customers and influence them online. Based on the above mentioned, the paper's main aim is to analyze the application of digital marketing in the selected Slovak brand and its perception by Slovak consumers, propose recommendations for a more effective application of digital marketing in this company. It includes providing the theoretical background and analysis of digital marketing from the viewpoint of Slovak and foreign authors. The important secondary data source was scientific research, annual company reports, statistical databases, and published professional publications. To find out the perception of digital marketing from the perspective of Slovak consumers, a questionnaire survey was conducted. The questionnaire survey aimed to find out the opinions, attitudes, and satisfaction of consumers with the selected Slovak brand. To determine the sample size, the base file representing a number of people older than 18 was obtained from the demographic statistics of the Statistical Office of the Slovak Republic. General scientific methods (i.e., excerption, description, comparative analysis, deduction, and induction) were used for data processing and mathematical and statistical methods to evaluate data from the survey using IBM SPSS Statistics software. To achieve the main goal of the paper, based on the theoretical background and survey results, research hypotheses were formulated and subsequently verified. Finally, based on the analysis and results of the questionnaire survey, benefits of digital marketing are highlighted, such as gaining a competitive advantage, increasing customer loyalty, and overall increasing brand awareness.

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Tardin, Matheus, Anderson Soncini Pelissari e Luiza Dazzi Braga. "Social Media Marketing Communication". International Journal for Innovation Education and Research 8, n.º 6 (1 de junho de 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.

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Wawrowski, Bartosz, e Iwona Otola. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, n.º 5 (30 de abril de 2020): 242. http://dx.doi.org/10.3390/info11050242.

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Currently, almost every business entity has one or more social media accounts. This statement is true for companies operating in creative areas as well. Social media make it possible to perform widely understood marketing-oriented undertakings. They allow for toll-free presentation of a particular company, its history, products, achievements, as well as for encouraging prospective customers to visit its websites. Social media marketing plays an important role in the satisfactory advertising of creative brands, companies, and products. The aim of this article is to discuss the possibilities of utilizing social media marketing by a creative company dealing with the production of computer games. The authors have attempted to analyze selected elements of computer game promotion opted for by the CD Projekt Capital Group. As of currently, The Witcher game is a product that is well known and highly appreciated all over the world. Nevertheless, its promotion has required the utilization of a proper marketing strategy, based on social media-specific tools.

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Movsisyan, S. A. "Social media marketing strategy of Yerevan brandy company". Annals of Agrarian Science 14, n.º 3 (setembro de 2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.

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Das, Pintu. "A prospective venue for Marketing is Social Media Marketing". RESEARCH REVIEW International Journal of Multidisciplinary 7, n.º 10 (13 de outubro de 2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.

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Large corporations have taken benefit of social media marketing's potential as a forum for marketing and have used it to drive their ad campaigns. Marketers are more conscious than ever of the different social media options that are available to them and are moving much faster than ever to start new sustainability campaigns. Social marketing is the method of promoting a company and its products and services through social media and other networks. While propagating their culture, mission, or desirable tone, organizations can utilize social media marketing to communicate with their existing customers and entice new ones. With help of data analytics tools specifically designed for social media marketing, marketers may monitor the effectiveness of their campaigns. The way we interact with one another and how our society functions as a whole have both changed as a consequence of social networking. Entrepreneurs started to notice how popular social media platforms like Twitter, Facebook and Instagram are becoming more and more. They started utilizing these platforms for social media marketing purposes to advance their objectives. That's because these websites have the power to alter user behaviour. On the social media platforms, marketing professionals can employ a variety of strategies and techniques to catch users' attention and enhance the engagement of their content. Marketers can employ the particular geographic, demographic, and personal information that users can submit on a variety of social media networks to customize their messaging to what is most likely to be popular with consumers. Social media is one of the "biggest chances" a company has currently now just to reach out to prospective customers. The means of socialization are social media. By establishing a closer connection with the public, these new media gain the trust of the public. Social networking marketing has transformed into the new norm for many organizations since the beginnings of last year. Social networking marketing has advanced, as have the companies that use it. It is impossible to pay to be completely silent on social media if a rival is generating controversy with its services and products. It is equally astounding how quickly the social media phenomenon is expanding and growing. With publication came social media marketing first. In an attempt to boost visitors to their sites and preferably, revenue, businesses published their information on social media. Social networking, however, has expanded to be a lot more than simply a method for disseminating information. Companies increasingly utilize social networking sites in a wide range of ways. For instance, an organization that is curious in what customers have to say about its brand may monitoring social media conversations and respond to significant references. In order to determine how effectively a company is operating on social media, it would employ an analytics tool to examine at its visibility, engagement, and sales. Highly targeted social media advertisements would be used by a company looking to reach a certain population on a large scale. The term "social media management" is frequently used to refer to all of them. Numerous ways in which social media has altered business. It is a reality that because of the digital era in which we live, social media and internet marketing have a big influence on how people behave. The technology is evolving quickly, which has increased both supply and demand over time. Automation of all processes is the only way to deal with the significant changes. Despite the emergence of the new communications era, experts advise companies to keep employing conventional methods while also making the most of social media to promote their goals. This study analyzes social media and social media marketing principles as well as related topics like social media's development and advantages, its function and importance in marketing, and its social media marketing tactics. It also offers a broad perspective of marketing through social media in India.

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Curley, Christina B., e Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility". Journal of Business & Economics Research (JBER) 12, n.º 1 (31 de dezembro de 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.

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Todays customers are marketing representatives, product designers, intimate and privileged friends of the company, and de facto managers sitting in at a corporate retreat; they are major stakeholders who bring the concept of corporate social responsibility to the forefront. Since sustainability, connection with community and serving society are expectations consumers require from companies from which they buy, work, and invest; companies must continually look for innovative methods to communicate their alignment of socially responsible policies into their strategic plan. While such concepts are rooted in a collaborative mission, social media marketing is a natural platform for cultivating and instilling such corporate messages.

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Tsimonis, Georgios, e Sergios Dimitriadis. "Brand strategies in social media". Marketing Intelligence & Planning 32, n.º 3 (29 de abril de 2014): 328–44. http://dx.doi.org/10.1108/mip-04-2013-0056.

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Purpose – The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point of view – how users are benefited from such pages. Design/methodology/approach – A qualitative study approach was employed for this study. Data were collected from personal interviews with 14 marketing managers responsible for the social media activity of their company, providing preliminary evidence about the actions firms take, the motivations that led them to getting involved, and the derived outcomes. Findings – The main actions of the firm are making prize competitions, announcing new products/services, interacting with fans, providing advice and useful information, and handling customer service issues. The basic motivations are the increasing popularity of social media, competitors’ presence, headquarters’ strategy, and cost reduction pressure. Interact with customers, create/enhance relationships with customers, brand awareness, customer engagement, promote products/increase of sales, and the more targeted acquisition of new customers, were referred to as the main expected outcomes for companies. Research limitations/implications – Given the qualitative nature of the study and the emerging field of research about social media, findings should be considered as preliminary and exploratory. Interviews with companies from more sectors and also with social media users will provide a more comprehensive view of the topic. Practical implications – The paper identifies several opportunities for company managers, suggesting practices for effective social media handling. Originality/value – Considering the rapid development of social media and their penetration in business marketing actions, this paper is an exploratory step toward the ways firms utilize social media channels.

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Rini Susilowati. "Social Media Marketing And Quality Of Xiaomi Products". International Journal of Economics and Management Research 2, n.º 2 (29 de agosto de 2023): 197–203. http://dx.doi.org/10.55606/ijemr.v2i2.112.

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The era of Society 5.0 brings a change to the purchase decision for one activity done at home, As workers, content creators, students, and schoolchildren urgently require a device that is appropriate for their daily demands, the buying decision for one activity done at home, for instance, changes in the era of Society 5.0. Given the widely recognised advantages of Xiaomi products, the company takes advantage of this change in market sales transactions as evidenced by the abundance of fresh creator material that surfaces on social media. The content appears more professional when it has clear camera features, high-quality photos or videos, and 4K video capabilities. Many consumers are purchasing Xiaomi products during a pandemic to meet their current demands. A legitimate company controlled by PT United Media Tbk manufactures the Xiaomi products that are sold in Indonesia. As ratio data must be analysed in this research approach, quantitative research is used to determine the extent of the connection between the variables.

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Pongwe, Leyla Juma, e Josephine Churk. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited". International Review of Management and Marketing 14, n.º 1 (16 de janeiro de 2024): 31–38. http://dx.doi.org/10.32479/irmm.15294.

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Over the past decade, social media platforms such as WhatsApp, Instagram, and Facebook have been used tremendously as a marketing strategy, especially in transforming firms’ interaction with customers. However, few firms have strategized on using social media to expand their geographical reach to customers. This study looks at the effects of social media marketing platforms on sales revenue in Tanzania Telecommunication Company Limited. Specifically, the study assesses the most used social media platform in sales revenue at Tanzania Telecommunication Corporation; and the contribution of the most used social media marketing platform to sales revenue in TTCL. The study is quantitatively designed involving the use of questionnaires in data collection. A cross-sectional study approach was used to gather data from a sample of fifty (50) respondents from Dodoma and Mwanza TTCL commercial regions. Data gathered were analyzed through descriptive and inferential statistics. The results show that Instagram is the social media marketing platform that contributes the most to sales revenue. The study concludes that the use of Instagram promotes sales revenue more than other social media marketing platforms. The study recommends that in order to promote the effective use of technology for sales revenue in public institutions, the government should enact regulations that push these institutions to use social media marketing platforms in advertisements.

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Pasaribu, Romindo, e Andryana Silalahi. "ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES IN BRAND LOYALTY WITH BRAND AWARENESS AS INTERMEDIATE VARIABLES (STUDY ON TRAVELOKA BRAND)". Visi Sosial Humaniora 1, n.º 1 (20 de junho de 2020): 73–83. http://dx.doi.org/10.51622/vsh.v1i1.26.

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Social media marketing is a process of strategy and methods for building the influence, reputation and brand of a company in the community of potential customers, readers, or supporters. Company. The objectives of this study are: (1) To examine the effect of social media marketing activities on brand loyalty on the Traveloka brand? (2) To test the effect of social media marketing activities on brand awareness of brands on the Traveloka brand, and (3) To examine the effect of social media marketing activities on brand loyalty and brand awareness as intermediary variables on the Traveloka brand ?. This study uses a survey method with primary data collection techniques. The research population is potential customers and the public who have seen social media marketing activities carried out by Traveloka Applications. The results showed that there was a significant influence between social media marketing activity variables on the Traveloka brand loyalty in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan. There is a significant influence of social media marketing activity variables on the Traveloka brand awareness in Medan.

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Teses / dissertações sobre o assunto "Social media marketing company Ahmedabad"

Granholm, Madelene, e Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.

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The purpose of this thesis was to gain an understanding of how the use of social media can build customer relationships and how interactions in these communication channels can be managed and optimized. A qualitative and deductive method was chosen for a deeper, more detailed and descriptive explanation of the considered topic. Three case studies have been implemented since this method was optimal to the purpose. Creating customer relationships through social media demands an understanding from a company perspective regarding how to treat customers well, encourage interactions and offer valued information. There are challenges working with social media and it is essential to consider the risks because the word-of-web can spread quickly.

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Langášová, Markéta. "Online marketing communication of leadership development company". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.

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The main goal of this masters thesis is to analyze current marketing communication of a specific leadership development company active and the Czech market and its effectiveness. Based on the results recommend measures for improvement using appropriate channels. In the first part theoretical background of online communication, strategic framework and measurement of performance is introduced. Statistics, expert surveys and insight from opinion leaders from the field are included to provide more practical and comprehensive understanding of approach to individual channels, current trends and potential future development. Second part is dedicated to analysis of online communication strategy of chosen leadership development company. Analysis are based on interviews with relevant target group, comparison of online activities of competition and clickstream analysis of data from Google Analytics of various communication channels.

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Bergström, Joakim, e Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry". Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.

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In recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.

Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.

The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.

Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.

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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.

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AHLÉN, JOHANNA, e FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.

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The purpose with the thesis is to identify, analyze and present the problems micro companies in the Swedish fashion and sport industry are facing when using social media as a communication tool in their marketing activities. Also relevant digital communication channels have been investigated and presented. Two case studies have been made with two Swedish micro companies in order to fulfill our purpose and answer our two research questions. The result from the interviews showed that micro companies, overall in the industry, could benefit from using social media as a communication channel, but they struggle to know how they should use it. We answer our research question through creating and presenting our own constructed model that companies should use in their business for planning their social media strategy and overcome the found problems. The thesis is a qualitative research with an abducted approach. We did an active research with a case study on the two companies Kask of Sweden and Gococo. Through deep interviews, we got much information about how they work today and what problems they face when using social media. We have worked with four themes during the entire process; present, relationship, problems and future, to facilitate for the reader and for us. The study has high reability for the investigated companies, and we also argue that it could be of interest for other fashion and sport micro companies at the Swedish market. An theoretical framework was conducted through researching the specific area and finding relevant theory and published material concerning marketing and communicaton, as well as digital marketing theory and publications about social media. The chosen material is presented in the theory chapter where an own constructed model is presented as a guideline for the reader. It will help the reader to find the theories and their elations to each other. We believe it to be a good way of ease the understanding and the relevance of the chosen theories. The research shows that micro companies in the Swedish fashion sport industry faces different problems using social media as a communication platform for their company. Thus micro companies often have a very limited amount of resources and neither have the money, the knowledge or the time to manage a large marketing and communication social media can be beneficial if used properly. Though it comes with a few struggles. The main problems concerned around knowing who their real customer is, how to handle the relationship and create stronger connections with customers, difficulties in knowing which channels to use and how to handle them properly. They also found problems in knowing what how to communicate the right image and get the desired result of the published materials. Lastly the companies sometimes lacked a clear strategy in managing their social media platforms and raised questions about the language use, time consumption and who should run the activates. With our ”Four step-from likes to commitment” model we want to put attention to the most relevant steps a company needs to be aware of before starting and during working with social media, as well as be a strategy to handle and overcome the problems the previously struggled with.
Program: Textilt management, fashion management

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Havránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.

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The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.

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Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook". Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.

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Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look at both sides of the communication process - the sender and the receiver - thus gaining a comprehensive picture of the research problem. The theoretical frame is made up of theories on new media logic and social media, participation, communication strategies and social communication. Two methods are applied in the case study, an informant interview with a key person at the company and a qualitative content analysis of the company’s official Facebook page. A total of 133 status updates were selected for analysis, mainly focusing on examining the content, mode of communication and the followers’ interaction and communication on the page. The main results of the study have shown that the company has not fully adapted to the new media logic in their Facebook communication. The communication strategy used is mainly an inside-strategy with emphasis being placed on organizational targets and the one-way distribution of information about the company and its services, with limited attempts to involve and initiate dialogue with the followers. These findings are in line with earlier research on how companies use social media. The company also has an unclear picture of who their followers are and why they would be interested in interacting with the company on Facebook. The followers on the other hand are mainly passive, and their motive for communication can be explained with the need for self-presentation. In order to create content and communication that the followers find relevant and want to interact with and share, the company has to actively work to adapt more to the new media logic. Facebook should be used both as a way of making information available but also for networking with and inviting followers to participation and dialogue, thus making themselves useful to the followers in order to build a good reputation and effective communication. Key words: Social media, Facebook, web 2.0, social communication/social marketing, civic information, communication strategy, social media-strategy, new media logic, participation, communication model, case study, qualitative study, Stormossen, municipally-owned company

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LING, MATTHEW, e 凌旌榮. "A Case Study of Social Media Marketing in Conventional Baking Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/a5vaz6.

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碩士
東吳大學
資訊管理學系
106
Taiwan bakery industry continues to grow, and is facing serious competition problems. Online marketing can help the baking company build a good reputation on the Internet and communicate the core ideas of the company. However, the baking company needs to increase the loyalty of the surrounding consumers, create stable business revenue, and further manage potential customers in the region by using social marketing. This thesis is a case study of baking company. The purpose of this study is to explore the impact of the local conventional baking company on its operational performance after the introduction of social marketing. This study found that social marketing can help cases improve sales performance, contribute to promotion activities, and cultivate loyal customers. In the part of managing social platform: the introduction of coupons helps to increase network traffic; the location of the store, the age of the customer, the identity and the familiarity of the social platform will affect whether the customers join the social platform; customers are most satisfied with services of answering the questions related to the preferential activities and the reservation service on Line@, and Line@ performance in Aggregation ability is not as good as expected. The majority of members are joined from the physical channel. This study can be used as a reference for conventional bakery industry using social marketing.

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Wang, Rau-Chi, e 王繞琪. "The Study on Online Marketing and Social Media Marketing Strategies—a case study of a Car Audio Installation Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k8epty.

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碩士
國立臺灣大學
臺大-復旦EMBA境外專班
107
Under the continuous development of the Internet and technology, for startup companies, with limited visibility and marketing budget, online marketing is their best chance. Today''s brands focus on accurate marketing, not only to accurately target the consumers, but also to effectively reach consumers. As long as the marketing strategy is implemented properly, even without a lot of budget, can create great benefits. With social media, loyal consumers can even be connected in a more effective way. Therefore, mainstream social networking websites, from Facebook, Twitter, Instagram, etc., gradually become the best tools for online marketing. This article focus on a case study of a car audio installation company. Through the experience of the case company operating their social media marketing, it shows how Taiwanese companies use online marketing to increase brand awareness and interact with consumers, thereby increasing brand awareness.

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龔英男. "The Analysis of Social Media Marketing in Customer Relationship Management: Case Studies of Public Relationship Service Company". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ffv57f.

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Livros sobre o assunto "Social media marketing company Ahmedabad"

Belleghem, Steven Van. The conversation company: Boost your business through culture, people and social media. London: Kogan Page, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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Hinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.

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Loren, Jess. Pinterest for business: How to pin your company to the top of the hottest social media network. Indianapolis, Ind: Que Pub., 2013.

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Greene, Doyle. Teens, TV and tunes: The manufacturing of American adolescent culture. Jefferson, N.C: McFarland & Co., Publishers, 2012.

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Gibson, S. M. H. Social Media Marketing Strategy: Platforms Your Company Should Leverage. Sunny Publishing, LLC, 2022.

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Kim, Peter, Dion Hinchcliffe e Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Kim, Peter, Dion Hinchcliffe e Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Kim, Peter, Dion Hinchcliffe e Jeff Dachis. Social Business by Design: Transformative Social Media Strategies for the Connected Company. Wiley & Sons, Incorporated, John, 2012.

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Pownall, Charlie. Managing Online Reputation: How to Protect Your Company on Social Media. Palgrave Macmillan, 2015.

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Capítulos de livros sobre o assunto "Social media marketing company Ahmedabad"

Karayanni, Despina A., e Nikolitsa Koutsogiannopoulou. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study". In Strategic Innovative Marketing and Tourism, 267–75. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_30.

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AbstractInfluential marketing is gaining arousing interest in contemporary research among academics and practitioners. The vast majority of pertinent research on how influencers may affect consumer behavior is based on the followers’ perceptions, regarded as consumers. Nevertheless, attention shed on the influencers’ perceptions, regarded as the research field, is rather rarer. In this exploratory study we base upon quantitative data extracted from 65 Social-Media international influencers. Advanced statistical analysis, based on Confirmatory factor Analysis and Regression Analysis, produced findings implying that influencers’ personality, followers’ engagement and followers’ performance risk minimization may influence the followers’ buying behavior. On the whole, as our research results imply, companies partnering with influencers should recognize the need to provide them with comprehensive information and training, encompassing both the brand’s attributes and the company’s culture and values. This approach fosters a unified promotion strategy, greater customer engagement, and improved company-influencer alignment in communication strategies and goals, leading to enhanced products sales.

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Gkikas, Dimitris C., e Prokopis K. Theodoridis. "How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement". In Strategic Innovative Marketing and Tourism, 459–67. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_50.

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AbstractDigital marketing strategy has become increasingly popular aiming to increase social media users’ engagement, brand awareness, and revenues. The aim of this study is to calculate the organic photo posts’ text characteristics such as text readability, hashtags number and characters number. Using data mining classification models, the current study examines whether these characteristics affect organic post user engagement for lifetime post engaged users and lifetime people who have liked a page and engaged with a post. Data were extracted from social media retail business pages. Readability performance metrics (e.g., the post text readability score, the characters’ number, and the hashtags’ number) are the independent variables. Posts’ performances were measured by seven performance metrics, assigned as the depended variables. Data, content characteristics, and performance metrics were extracted from a social platform retail business page. Finally, user engagement was calculated, and posts’ performance classification was represented using decision tree (DTs) graphs. The findings reveal how post texts’ content characteristics impact performance metrics helping this way the marketers to better form their social media organic strategies, the company to increase impressions, reach and revenues, and the customers to comprehend the post message and engage with the brand.

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Rodríguez-Nomura, Húber, Edwin Ramirez-Asis, K. P. Jaheer Mukthar, Magdalena Valdivia-Malhaber, María Rodríguez-Kong, Nathaly Zavala-Quispe e José Rodríguez-Kong. "Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru". In Studies in Systems, Decision and Control, 27–35. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35828-9_3.

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Figueroa, Carlos, e Abraham Otero. "A Review of Tools for Overcoming the Challenge of Monitoring of Social Media". In Social Media Marketing, 913–36. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch045.

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Until recently, a company's communications with the public were unidirectional and mostly limited to advertisements in mass media. This gave companies almost complete control over their brand and image. Nowadays, a new set of media, in which the public has similar capabilities for creating content as companies has emerged: social media. The growth of this medium has been exponential, endowing it with a reach that can dwarf traditional mass media. Having or not having a presence in such media is not just a choice of the company. The company's customers and the general public can generate content related to a company without the company's consent. There is no way for the company to avoid it. All they can do is listen to the conversations, engage in them, and try to dampen negative feelings while steering the overall conversation in positive directions. Given the size of social networks and the large number of conversations that they support on a daily basis, manual monitoring is impossible. In this chapter, the authors review and evaluate various tools to support the tasks of monitoring and managing the content of social media that is relevant for a company, a brand, or a product.

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Prasad, Priyanka, e Pooja Saigal. "Social Media Marketing". In Application of Gaming in New Media Marketing, 202–14. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6064-7.ch012.

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Utilizing internet, particularly social networking websites, for marketing is called social media marketing. It comprises designing a well-structured content that consumers can share with each other to help a company broaden its customer base and increase its brand visibility. However different social media platforms have different target audiences, and therefore, in order to succeed, it is indispensable for marketers to have a thorough understanding of tools and techniques required to attract different clusters of customers.

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Liang, Chih-Chin. "Purchase Intention of Males and Females Through Social Media". In Social Media Marketing, 696–713. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch035.

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Social media use pervades daily life, leading to a dramatic transformation in communication styles. Three factors affecting purchase intentions through SM modified from technology acceptance model include experience (experience on purchasing through social media, perceived usefulness on purchasing through social media, perceived ease of use on purchasing through social media), company (corporate credibility, product/service information), and social (social influence on purchasing through social media, electronic word of mouth on purchasing through social media). Three hundred and thirty-two respondents (male: 171, female: 161) from Taiwan were surveyed using a structure questionnaire. Analysis results indicate that significantly influence shopping intention with respect to social media. Additionally, males and females differ in purchasing intention. Social influence affects purchase intention for females, but not for males. Product/service information affects social influence for females, but not for males.

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Inder, Shivani. "Social Media, Crowdsourcing, and Marketing". In Research Anthology on Social Media Advertising and Building Consumer Relationships, 53–60. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch004.

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Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social media, crowdsourcing, and marketing depends on how companies change the way they perceive stakeholders, business, and processes.

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Inder, Shivani. "Social Media, Crowdsourcing, and Marketing". In Advances in Marketing, Customer Relationship Management, and E-Services, 64–73. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7231-3.ch005.

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Milović, Boris. "Developing Marketing Strategy on Social Networks". In Social Media Marketing, 73–89. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch004.

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Social networks have proven to be very convenient and effective medium for the spreading of marketing messages, advertising, branding and promotion of products and services. Social networks offer companies, nonprofit organizations, political parties etc. sending certain messages for free. In addition, they allow companies access to a wide range of characteristics of their users. Developing appropriate, the winning strategy for marketing in social media is a comprehensive, time-intensive process therefore it is important to know to manage their content. Social networks transform certain classical approaches to marketing. They provide creative and relatively easy way to increase public awareness of the company and its products, and facilitate obtaining feedback and decision making. These are sources of different information about users and groups that they've joined. The success itself of marketing performance on a social network depends on the readiness and training of organizations to perform on them.

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Surma, Jerzy. "The Role of Individual Behavior and Social Influence in Customer Relation Management". In Social Media Marketing, 640–52. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch032.

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One of the crucial trends in business is to offer one-to-one personalized services. In this context, companies try to build customer relationship management systems based on the customer social relations and behavioral patterns. The key issue is predicting to which products or services a particular customer is likely to respond. Additionally, identifying peer-to-peer influence on social network sites is critical to a social media marketing strategies. That is why companies have to learn to understand their customer in the broader social context in order to build successful Customer Relationship Management (CRM) systems, which are described in this chapter. In those systems, the individual customer behavior patterns can be used to build an analytical customer profile. Based on the profile, a company might target a customer with a personalized message. In this chapter, the authors use four research studies in order to extensively present this issue.

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Trabalhos de conferências sobre o assunto "Social media marketing company Ahmedabad"

Flanderková, Anna. "Social Media Marketing Strategy in a Small Company". In Hradec Economic Days 2022, editado por Jan Maci, Petra Maresova, Krzysztof Firlej e Ivan Soukal. University of Hradec Kralove, 2022. http://dx.doi.org/10.36689/uhk/hed/2022-01-019.

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Sajin, Andreea. "Social media marketing and the story’s maker role". In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.38.

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We live in the age when digital marketing is growing rapidly and new professions are beginning to develop in order to intensify the process of promoting a company. Social media marketing and storymaker have become two buzzwords. The objective of this article is to prove that the newly created jobs in Moldova tend to develop gradually and play a significant role in the growth of the company that tends to reach the highest position.

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Kurniawati, Nurfitri, Prahastiwi Utari e Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy". In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Fatimah, Nurul, e Afdhol Dzikri. "Motion Graphics as a Marketing Promotion Media of Livi Angjaya Mandiri Company". In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010354702700276.

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Kalamen, Kristián, Kateřina Mlsová, Róbert Világi e Michal Konečný. "E-Marketing Communication in the Beverage Industry". In EDAMBA 2023: 26th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. Bratislava: University of Economics in Bratislava, 2024. http://dx.doi.org/10.53465/edamba.2023.9788022551274.93-103.

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The aim of the research is to identify best practices in working with social media by analyzing the e-marketing communications of a soft drink company and its direct competitors. For this purpose, the social media accounts of 3 selected soft drink manufacturing companies using their own social media accounts between February and March 2023 are monitored and analyzed. The social media networks monitored include Twitter, Instagram, Facebook, and YouTube. Businesses promote their new or existing products on their social networks on an almost daily basis and often use celebrities for this promotion. By using celebrities, they gain more engagement from social media users in the form of likes, comments, views, and new followers.

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Suciu, George, Adrian Pasat e Cristian Vasilescu. "NOVEL ARTIFICIAL INTELLIGENCE TECHNOLOGIES FOR ENHANCED RECRUITMENT CAMPAIGNS USING SOCIAL MEDIA". In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-169.

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The recent digital development forced many market leaders to adopt advanced artificial intelligence (AI) technologies to facilitate the transition from rigid processes to more flexible, outcome-driven approaches. The use of AI presents numerous benefits. First of all, the AI technology helps enable the analysis of unstructured data from a variety of sources across social media channels. Also, AI allows companies not only to automate certain processes but also to reconfigure them to complement and, more importantly, augment the skills and expertise of employees. The new era of artificial intelligence-systems gather information, analyze, recommend, plan and more importantly, learn. This paper presents an innovative approach to recruitment. According to recent studies, business intelligence and analytics showed to be the most crucial area that AI can deliver results. We analyze how software companies are more prone to integrate AI applications in marketing because of the new market trend - digital marketing. Services companies, on the other hand, are more interested in the use of AI in human resources. Our case study applies sentiment analysis (SA) techniques to improve the recruitment processes aiming to increase the efficiency of internship campaigns by ensuring a better match between the candidates' professional skills and the hiring company fields of activity. We demonstrate that AI can improve the recruitment process and assist in hiring the right persons. Thus, the HR staff has the opportunity to select the internship candidates based on their skills and determine the right position where abilities of an individual candidate are most needed. This novel approach not only increases the company productivity but also motivates candidates to improve their skills.

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Canós Darós, Lourdes, Mais Hamdan e Ester Guijarro. "Factors that influence the people to provide an online review". In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.

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Understanding the market in which companies operate is important for all business activities. Social media facilitate the customers to comment, create and share their opinions across online networks and exchange information, in addition to the ease of direct access to the companies, marketers, and brands. In marketing, social media plays an important role in achieving the company’s business goals and reputation besides it’s an integral part of our daily life. Social media make it easier for companies and businesses to contact their customers and know more about customers’ needs. Therefore, social media make it easier to attract new customers. In this context, electronic word of mouth or online customer reviews are the favorable or unfavorable statements made by customers regarding product or services quality, price or other variables, made for other people. If customers decide to buy intangible services or products, they rely on online opinions and experienced customers. The people not only share their experiences and information, but they also exchange ideas, attitudes, and suggestions. So, the online community motivates other people to experience traveling after listening to other people’s stories and experiences. Online review communication in social media and customer opinion platforms is a vital e-marketing phenomenon. In this paper, first, we explain the importance of electronic word of mouth for a company’s marketing strategy. Second, we reflect on the motivation of the customers to create online content as regards a product, a service, or a company, presenting some factors that affect the individual intention to offer an online review.

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Munteanu, Tatiana. "Online promotion using persuasive content". In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.24.

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Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, such as videos, blog articles, and social media posts, that are designed to generate interest in a company's products or services. Also, the content must be relevant to search engines, so that the company is displayed as high as possible in the list of search results when someone searches for certain keywords. This will lead to increased sales, attracting traffic to the site, increasing brand recognition and strengthening public presence and trust. Successful content doesn't necessarily have to go viral or be seen by millions of users. It needs to be adapted to the audience and encourage customers to take certain actions. Content must not only attract customers, but also solve problems. Content marketing must help the potential buyer choose from all the offers available to him, the goods or services that best meet the consumer's needs. To write a persuasive text it is necessary to take into account the writing process and the structure of the text. The writing process includes several important stages: research, organization of ideas, actual writing process and editing. The structure of the text should follow the formula: Attention-Emotion-Information. The main condition when persuasive writing techniques are used is that the "good" product, is the one suitable for the consumer in question. If persuasion techniques are used, and the product does not meet the requirements that the consumer has, then the manipulation of people occurs. This will lead to a disappointed customer who will leave negative feedback. That is why persuasion techniques must be used very carefully, so that they work both for the benefit of the company and the client.

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Jelinkova, Martina Jelinkova, Hana Lostakova e Katerina Machackova. "The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public". In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.518.

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The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information publicity, events and corporate social responsibility initiatives (CSR) recommended by literature to support business reputation among the public. Thus, it was possible to identify PR tools often used by companies, albeit not very effective, and vice versa, those PR tools that are perceived to be effective, but not yet widely used in practice. The application of research results will facilitate a better allocation of company resources among PR tools in order to more effectively meet the company’s PR objectives towards the public. The research was conducted through the electronic questioning method and involved 53 marketing and PR managers of chemical companies in the Czech Republic.

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