Literatura científica selecionada sobre o tema "Social media marketing company"
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Artigos de revistas sobre o assunto "Social media marketing company"
Nadanyiova, Margareta, Jana Majerova e Lubica Gajanova. "Digital marketing, competitive advantage, marketing communication, social media, consumers". Marketing and Management of Innovations 5, n.º 4 (2021): 92–103. http://dx.doi.org/10.21272/mmi.2021.4-08.
Texto completo da fonteTardin, Matheus, Anderson Soncini Pelissari e Luiza Dazzi Braga. "Social Media Marketing Communication". International Journal for Innovation Education and Research 8, n.º 6 (1 de junho de 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.
Texto completo da fonteWawrowski, Bartosz, e Iwona Otola. "Social Media Marketing in Creative Industries: How to Use Social Media Marketing to Promote Computer Games?" Information 11, n.º 5 (30 de abril de 2020): 242. http://dx.doi.org/10.3390/info11050242.
Texto completo da fonteMovsisyan, S. A. "Social media marketing strategy of Yerevan brandy company". Annals of Agrarian Science 14, n.º 3 (setembro de 2016): 243–48. http://dx.doi.org/10.1016/j.aasci.2016.08.010.
Texto completo da fonteDas, Pintu. "A prospective venue for Marketing is Social Media Marketing". RESEARCH REVIEW International Journal of Multidisciplinary 7, n.º 10 (13 de outubro de 2022): 07–23. http://dx.doi.org/10.31305/rrijm.2022.v07.i10.002.
Texto completo da fonteCurley, Christina B., e Nadia Abgrab Noormohamed. "Social Media Marketing Effects On Corporate Social Responsibility". Journal of Business & Economics Research (JBER) 12, n.º 1 (31 de dezembro de 2013): 61. http://dx.doi.org/10.19030/jber.v12i1.8379.
Texto completo da fontePongwe, Leyla Juma, e Josephine Churk. "Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited". International Review of Management and Marketing 14, n.º 1 (16 de janeiro de 2024): 31–38. http://dx.doi.org/10.32479/irmm.15294.
Texto completo da fonteTsimonis, Georgios, e Sergios Dimitriadis. "Brand strategies in social media". Marketing Intelligence & Planning 32, n.º 3 (29 de abril de 2014): 328–44. http://dx.doi.org/10.1108/mip-04-2013-0056.
Texto completo da fonteRini Susilowati. "Social Media Marketing And Quality Of Xiaomi Products". International Journal of Economics and Management Research 2, n.º 2 (29 de agosto de 2023): 197–203. http://dx.doi.org/10.55606/ijemr.v2i2.112.
Texto completo da fonteTritama, Hansel Bagus, e Riswan Efendi Tarigan. "The Effect of Social Media to the Brand Awareness of a Product of a Company". CommIT (Communication and Information Technology) Journal 10, n.º 1 (31 de maio de 2016): 9. http://dx.doi.org/10.21512/commit.v10i1.1667.
Texto completo da fonteTeses / dissertações sobre o assunto "Social media marketing company"
Granholm, Madelene, e Sofie Windh. "Social media marketing : How does your company interact with customers?" Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15795.
Texto completo da fonteLangášová, Markéta. "Online marketing communication of leadership development company". Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264355.
Texto completo da fonteBergström, Joakim, e Mariel Svensson. "Value creation and relationships in transformation : A study of social media in the travel industry". Thesis, Linköping University, Business Administration, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-58718.
Texto completo da fonteIn recent years the Internet has greatly changed the travel industry and the emergence of social media has driven this change further. In the past travel companies have been natural links between customers and suppliers but today customers can buy travel directly from the supplier, making it difficult for travel companies to attract new customers and retain existing customers. As social media is revolutionizing the way people communicate, the trend suggests that it is becoming increasingly important for firms to take part in this technological development to interact with customers.
Although Internet and social media has a major impact on firm-to-customer and customer-to-customer conversations, there is little guidance in academic literature and organizational contexts on how to use social media in an effective way. Therefore, the aim of this thesis is to describe and explain how social media has transformed the relationships between selected Swedish travel companies and their customers, and how these firms create and sustain value and relationships through social media. Furthermore, we will give implications for management on how to utilize social media to create and sustain value and relationships.
The results of our research confirm that social media is transforming the relationships between firms and customers. From our findings we conclude that the customer has become more empowered, that interaction now occurs through a two-way communication and that social media has made industries and relationships more transparent. The results also indicate that firms do not realize the value that can be created through social media for the customer as well as for the firm. The use of social media among the interviewed firms varies with some firms using social media through many tools and some firms not using social media at all.
Our findings implicate that being aware of what value is created and why the firm is involved in a certain social media tool increases the likelihood of success. The firm should further not be afraid to experiment with social media. However, social media also presents challenges. As social media is characterized by rapidly changing trends, it is difficult to predict what will happen not only in a distant future, but even so just a few years ahead.
Nordlund, Nelli, e Shayan Karimi. "The 4P theory's role in a company's social media". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-396018.
Texto completo da fonteAHLÉN, JOHANNA, e FANNY BENGTSSON. "From likes to commitment : a case study of micro companies’ social media usage". Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17439.
Texto completo da fonteProgram: Textilt management, fashion management
Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.
Texto completo da fonteHavránek, Jiří. "Marketingová komunikace komerčních pojišťoven na sociálních médiích". Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-261984.
Texto completo da fonteTamošiūnaitė, Sandra. "Socialinės medijos raiška formuojant įmonės įvaizdį". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2011~D_20141223_184357-65383.
Texto completo da fonteNowadays in the vastly growing business environment every company has to search for new ways how to survive in highly competitive market and be successful. One of the most important and successful ways to do so is forming the positive image of the company. Creating positive image is not only useful in order to attract new customers or to increase their loyalty, but also to create long-term value. Providing information to the customers/users in the right way and using right tools is becoming more and more important, therefore the role of social media here is constantly increasing. Objective of MBA Graduation paper - social media. Aim of MBA Graduation paper - to analyse theoretical aspects of social media and organisational image; to conduct a research of the impact of social media on the image of the company in Internet networks. Methodology and process of MBA Graduation paper: to analyse theoretically and summarize the understanding of social media and organisational image; based on the conducted research to analyse the use social media when forming the image of the company; to create a model which reflect the formation of social media and organisational image and the connection between the two; In the theoretical part based on available literature analysis, the reasons of social media appearance will be analysed as well as influence of social media in creating organisational image and connection between social media and organisational image will be established. Using the... [to full text]
Marjamäki, Petra. "Sortering, samhälle och sociala medier : En kvalitativ fallstudie av ett kommunägt företags kommunikation på Facebook". Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119217.
Texto completo da fonteКовальчук, Ю. С. "Social Media Marketing". Thesis, Київський національний університет технологій та дизайну, 2017. https://er.knutd.edu.ua/handle/123456789/8115.
Texto completo da fonteLivros sobre o assunto "Social media marketing company"
Belleghem, Steven Van. The conversation company: Boost your business through culture, people and social media. London: Kogan Page, 2012.
Encontre o texto completo da fonteHinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.
Encontre o texto completo da fonteHinchcliffe, Dion. Social business by design: Transformative social media strategies for the connected company. San Francisco: Jossey-Bass, 2012.
Encontre o texto completo da fonteLoren, Jess. Pinterest for business: How to pin your company to the top of the hottest social media network. Indianapolis, Ind: Que Pub., 2013.
Encontre o texto completo da fonteGreene, Doyle. Teens, TV and tunes: The manufacturing of American adolescent culture. Jefferson, N.C: McFarland & Co., Publishers, 2012.
Encontre o texto completo da fonteHettler, Uwe. Social Media Marketing. München: OLDENBOURG WISSENSCHAFTSVERLAG, 2010. http://dx.doi.org/10.1524/9783486719581.
Texto completo da fonteAnderson, Eric. Social Media Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-13299-5.
Texto completo da fonteHeggde, Githa, e G. Shainesh, eds. Social Media Marketing. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-5323-8.
Texto completo da fonteTuten, Tracy L. Social media marketing. Boston: Pearson, 2013.
Encontre o texto completo da fonteKreutzer, Ralf T. Social-Media-Marketing kompakt. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33866-4.
Texto completo da fonteCapítulos de livros sobre o assunto "Social media marketing company"
Karayanni, Despina A., e Nikolitsa Koutsogiannopoulou. "Social Media Influencers’ Perceptions on Consumers’ Buying Behavior—An Exploratory Study". In Strategic Innovative Marketing and Tourism, 267–75. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_30.
Texto completo da fontePaschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers, 151–53. Wallingford: CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.
Texto completo da fonteGkikas, Dimitris C., e Prokopis K. Theodoridis. "How Data Mining is Used in Social Media. Key Performance Indicators’ Impact on Image Post Data Characteristics for Maximum User Engagement". In Strategic Innovative Marketing and Tourism, 459–67. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_50.
Texto completo da fonteVilnai-Yavetz, Iris, Olga Levina e Nataliia Medzhybovska. "Assessing Social Media e-Visibility: A Framework to Compare Goods vs. Service Firms". In Rediscovering the Essentiality of Marketing, 197–201. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_44.
Texto completo da fonteVlassi, Eirini, Georgios A. Deirmentzoglou e Evangelia Irakleidi. "Capturing Destination’s Cognitive and Affective Image on Social Media. The Case of Pafos, Cyprus". In Strategic Innovative Marketing and Tourism, 19–28. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_3.
Texto completo da fonteRodríguez-Nomura, Húber, Edwin Ramirez-Asis, K. P. Jaheer Mukthar, Magdalena Valdivia-Malhaber, María Rodríguez-Kong, Nathaly Zavala-Quispe e José Rodríguez-Kong. "Content Marketing Strategy for the Social Media Positioning of the Company AD y L Consulting—Peru". In Studies in Systems, Decision and Control, 27–35. Cham: Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-35828-9_3.
Texto completo da fonteKöhler, Alexandra, e Mirko Gründer. "Social-Media-Marketing Social-Media-Marketing". In Online-Marketing für medizinische Gesellschaften und Verbände, 83–107. Berlin, Heidelberg: Springer Berlin Heidelberg, 2017. http://dx.doi.org/10.1007/978-3-662-53469-4_5.
Texto completo da fonteDann, Stephen, e Susan Dann. "Social media". In E-Marketing, 343–80. London: Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-36473-8_12.
Texto completo da fonteChaston, Ian. "Online Social Media". In Entrepreneurial Marketing, 205–16. London: Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_11.
Texto completo da fonteGeyer, Helmut, Luis Ephrosi e Alexander Magerhans. "Social-Media-Marketing". In Crashkurs Marketing, 193–214. München: Haufe, 2023. http://dx.doi.org/10.34157/978-3-648-16953-7_8.
Texto completo da fonteTrabalhos de conferências sobre o assunto "Social media marketing company"
Flanderková, Anna. "Social Media Marketing Strategy in a Small Company". In Hradec Economic Days 2022, editado por Jan Maci, Petra Maresova, Krzysztof Firlej e Ivan Soukal. University of Hradec Kralove, 2022. http://dx.doi.org/10.36689/uhk/hed/2022-01-019.
Texto completo da fonteSajin, Andreea. "Social media marketing and the story’s maker role". In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.38.
Texto completo da fonteKurniawati, Nurfitri, Prahastiwi Utari e Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy". In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.
Texto completo da fonteKalamen, Kristián, Kateřina Mlsová, Róbert Világi e Michal Konečný. "E-Marketing Communication in the Beverage Industry". In EDAMBA 2023: 26th International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. Bratislava: University of Economics in Bratislava, 2024. http://dx.doi.org/10.53465/edamba.2023.9788022551274.93-103.
Texto completo da fonteFatimah, Nurul, e Afdhol Dzikri. "Motion Graphics as a Marketing Promotion Media of Livi Angjaya Mandiri Company". In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010354702700276.
Texto completo da fonteCanós Darós, Lourdes, Mais Hamdan e Ester Guijarro. "Factors that influence the people to provide an online review". In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2022.15714.
Texto completo da fonteCanós Darós, Lourdes, Mais Hamdan e Ester Guijarro. "Factors that influence the people to provide an online review". In INNODOCT 2022. Valencia: Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inn2022.2023.15714.
Texto completo da fonteSuciu, George, Adrian Pasat e Cristian Vasilescu. "NOVEL ARTIFICIAL INTELLIGENCE TECHNOLOGIES FOR ENHANCED RECRUITMENT CAMPAIGNS USING SOCIAL MEDIA". In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-169.
Texto completo da fonteIsmail, N. S. A. M., S. H. Weerabahu, S. Ratnaweera, S. K. Premaratne, S. Thelijjagoda e P. Jayasinghe. "Clicks to cravings: how social media serves as the culinary compass for Sri Lankan youth's food choices". In International Conference on Business Research. Business Research Unit (BRU), 2023. http://dx.doi.org/10.31705/icbr.2023.16.
Texto completo da fontePRICOPOAIA, Oana, e Irina SUSANU. "THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION". In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/05.10.
Texto completo da fonteRelatórios de organizações sobre o assunto "Social media marketing company"
Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Ames (Iowa): Iowa State University, janeiro de 2019. http://dx.doi.org/10.31274/cc-20240624-1205.
Texto completo da fonteAmbekar, Akshay. Factors Influencing the Success of a Social Media Marketing Campaign. Ames (Iowa): Iowa State University, janeiro de 2019. http://dx.doi.org/10.31274/cc-20240624-712.
Texto completo da fonteLee, Jung Eun, e Song-yi Youn. Luxury Marketing in Social Media: The Role of Social Distance in a Craftsmanship Video. Ames (Iowa): Iowa State University. Library, janeiro de 2019. http://dx.doi.org/10.31274/itaa.8841.
Texto completo da fonteRajagopal, Malvika. Social media marketing and the new normal for small retail businesses. Ames (Iowa): Iowa State University, janeiro de 2020. http://dx.doi.org/10.31274/cc-20240624-1300.
Texto completo da fonteDong, Huanjiao. Social Media Marketing Plan for A New Fashion Business Targeting Women University Professors. Ames (Iowa): Iowa State University, janeiro de 2021. http://dx.doi.org/10.31274/cc-20240624-1301.
Texto completo da fonteHotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, março de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.
Texto completo da fonteChen, Stanley, Yaobin Chen, Renran Tian, Lingxi Li, Donglin Liu, Jue Zhou e Dan Shen. Alternate Interchange Signing Study for Indiana Highways. Purdue University, 2022. http://dx.doi.org/10.5703/1288284317439.
Texto completo da fonteRoberts, Tony, Judy Gitahi, Patrick Allam, Lawrence Oboh, Oyewole Oladapo, Gifty Appiah-Adjei, Amira Galal et al. Mapping the Supply of Surveillance Technologies to Africa: Case Studies from Nigeria, Ghana, Morocco, Malawi, and Zambia. Institute of Development Studies, setembro de 2023. http://dx.doi.org/10.19088/ids.2023.027.
Texto completo da fonteSocial Media Grabbing a Major Share of the Marketing Budget. IEDP Ideas for Leaders, outubro de 2014. http://dx.doi.org/10.13007/456.
Texto completo da fonteCMO Survey: Value of Company Spending on Social Media. IEDP Ideas for Leaders, março de 2018. http://dx.doi.org/10.13007/697.
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