Literatura científica selecionada sobre o tema "Signage"
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Artigos de revistas sobre o assunto "Signage"
Stevenson, Alan. "Signage". Facilities 8, n.º 1 (janeiro de 1990): 14–18. http://dx.doi.org/10.1108/eum0000000002090.
Texto completo da fonteGupta, Kishan, e Usha Subramanyam. "SHOPPERS' OPINIONS ON INFORMAL RETAIL STORES BANNER SYMBOLISM". International Journal of Social Sciences & Economic Environment 6, n.º 2 (30 de dezembro de 2021): 08–12. http://dx.doi.org/10.53882/ijssee.2021.0602002.
Texto completo da fonteJourdan, Dawn, Aparna Sundar, Flavia Igliori Gonsales e Gracie Schaefer. "Synchronicity of Signage". Interdisciplinary Journal of Signage and Wayfinding 2, n.º 2 (13 de julho de 2018): 30–40. http://dx.doi.org/10.15763/issn.2470-9670.2018.v2.i2.a30.
Texto completo da fonteFilling, J. Carey, Elizabeth Gauthier e Walter Kopp. "Improved Shipboard Signage". Journal of Ship Production 15, n.º 01 (1 de fevereiro de 1999): 32–52. http://dx.doi.org/10.5957/jsp.1999.15.1.32.
Texto completo da fonteGardner, Jennifer, e Constance Alexander. "WATERSHED SIGNAGE PROGRAM". Proceedings of the Water Environment Federation 2002, n.º 2 (1 de janeiro de 2002): 1753–55. http://dx.doi.org/10.2175/193864702785664743.
Texto completo da fonteMatras, Yaron, e Leonie Gaiser. "Signage as event". Linguistic Landscape. An international journal 6, n.º 2 (14 de julho de 2020): 213–36. http://dx.doi.org/10.1075/ll.19029.mat.
Texto completo da fonteWant, Roy, e Bill N. Schilit. "Interactive Digital Signage". Computer 45, n.º 5 (maio de 2012): 21–24. http://dx.doi.org/10.1109/mc.2012.169.
Texto completo da fonteZhang, Xun, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang e Conghui Zhao. "Analysis of Spatial Characteristics of Digital Signage in Beijing with Multi-Source Data". ISPRS International Journal of Geo-Information 8, n.º 5 (6 de maio de 2019): 207. http://dx.doi.org/10.3390/ijgi8050207.
Texto completo da fonteGoupil, V., V. Gouranton, A. S. Michaud, J. Y. Gauvrit e B. Arnaldi. "A BIM-based model to study wayfinding signage using virtual reality". IOP Conference Series: Earth and Environmental Science 1101, n.º 9 (1 de novembro de 2022): 092028. http://dx.doi.org/10.1088/1755-1315/1101/9/092028.
Texto completo da fonteMandel, Lauren H., e Melissa P. Johnston. "Evaluating library signage: A systematic method for conducting a library signage inventory". Journal of Librarianship and Information Science 51, n.º 1 (15 de janeiro de 2017): 150–61. http://dx.doi.org/10.1177/0961000616681837.
Texto completo da fonteTeses / dissertações sobre o assunto "Signage"
Fischer, Karl Peter. "Digital Signage". Diss., lmu, 2011. http://nbn-resolving.de/urn:nbn:de:bvb:19-128447.
Texto completo da fonteKhan, Abdur Rauf. "Digital Signage System". Thesis, KTH, Kommunikationssystem, CoS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91486.
Texto completo da fonteDigital signage en framväxande ny kommunikationsteknik spelar en viktig roll idagens dynamiska värld. Digital signage visar värdefull och aktuell information förutbildning, näringslivsorganisationer och är viktigt för samhället, eftersom det ger både ettsätt att ge aktuell information och minska de miljömässiga kostnaderna i samband medtraditionella tryckta skyltar. Tyngdpunkten i denna avhandling är att designa, implementeraoch utvärdera en digital signage system baserat på en PC för att visa webb-innehåll (ellerannan dynamisk information) om digitala displayer som finns på en eller flera platser.Systemet kommer att generera värdefull dynamisk information i rätt tid till en grupp avolika tittare. Svarstiden för att visa innehållet på den digitala displayen är mycket snabbjämfört med andra skyltsystem. På grundval av vår utvärdering, tror vi starkt att den kanersätta det finns skyltsystem på marknaden.
Helander, Fredrik. "Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI". Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34755.
Texto completo da fonteMarketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. A method for measuring ROI of digital signage is in focus in this study. The measurement is enabled by a combination of digital signage and mobile advertising. First a consumer is exposed to digital signage encouraging SMS interaction in order to receive an electronic voucher entitling the consumer to a discount. If the voucher is used, revenues can be linked to a specific campaign and ROI can be calculated. The study focus on measuring the tendency consumers have to interact through SMS when they get exposed to relevant advertising and the tendency they have to use the voucher that is sent to them as a result of the interaction. The question is how efficient this method is for measuring ROI. In order to bring clarity to the issue, I conducted a quantitative survey using an online self completion questionnaire as measurement tool. It was distributed through e-mail among students at the College of Management at National Taiwan University. Furthermore, I have chosen a deductive approach, my epistemological position is positivism and I therefore utilize the scientific model conducting my research. My ontological position is objectivism meaning that I believe reality is independent of social actors.
The empirical data collected showed that the method in focus have great potential in working efficient for measuring ROI of digital signage. The general tendency to interact through SMS was high, on average 82.3% of the respondents would interact through SMS when getting exposed to relevant advertising. In addition, 96.5% of those would also use the voucher sent to them, enabling ROI calculations.
It was presumed that the digital signage advertising was relevant to such an extent to the consumer getting exposed to it, that he/she already had a purchase intention of the product/service which the advertising regarded. This should be remembered when evaluating the results. Nevertheless, if advertisers succeed in reaching out with relevant advertising enough, the findings in this study indicates that the method is an efficient tool to use for ROI calculations of digital signage.
Nichols, Patrick James 1981. "Location-aware active signage". Thesis, Massachusetts Institute of Technology, 2004. http://hdl.handle.net/1721.1/17964.
Texto completo da fonteIncludes bibliographical references (p. 85-86).
Three-dimensional route maps, which depict a path from one location to another, can be powerful tools for visualizing and communicating directions. This thesis presents a client-server architecture for generating and displaying accurate, usable route maps between locations on MIT's campus. Two exemplary clients of this architecture--MITquest, a web based Java applet, and location-aware active signage--demonstrate the flexibility and power of this model for route generation. Additionally, we provide a framework for displaying a set of campus-wide, public events of interest to an MIT visitor, including methods for inferring events from public sources and automatically selecting events of interest.
by Patrick James Nichols, II.
M.Eng.
Garcia-Castro, Alejandra. "A User-Perspective Approach for the Design of Modern Bilingual Airpot Signage". Thesis, Georgia Institute of Technology, 2007. http://hdl.handle.net/1853/16182.
Texto completo da fonteBurman, Hanna. "Digital signage : En berättelse om att skapa värden". Thesis, Luleå tekniska universitet, Institutionen för konst, kommunikation och lärande, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25634.
Texto completo da fonteMoreira, Bruno Vieira. "Digital signage: a quinta tela e a publicidade". Universidade Federal de Juiz de Fora, 2012. https://repositorio.ufjf.br/jspui/handle/ufjf/2043.
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A Revolução Industrial acabou por constituir uma sociedade de consumo. Essa sociedade utiliza-se da publicidade e da propaganda, dentro do campo da comunicação, como forma de promover o consumo através do contato direto e da orientação do consumidor. A partir do surgimento das tecnologias digitais de comunicação, novas formas de atingir o sujeito contemporâneo vêm surgindo, fazendo com que o campo da comunicação se reoriente. O propósito do presente estudo é apresentar e refletir criticamente sobre o digital signage e suas representações na sociedade do consumo e se essa nova ferramenta de comunicação é eficaz e pode ajudar a manter o propósito da publicidade e propaganda.
The Industrial Revolution turned out to constitute a consumer society. This society uses the publicity and advertising, in the field of communication, as a way to promote consumption through direct contact and customer orientation. From the rise of digital communications technologies, new ways to reach the contemporary subject have emerged, making the field of communication reoriented. The purpose of this study is to present and reflect critically about the digital signage and its representations in the society of consumption and if this new communication tool is effective and can help keep the purpose of publicity and advertising.
Czerwinski, Robert. "Digital Signage - Infokiosk; Utforma för uppmärksamhet och interaktion". Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22211.
Texto completo da fonteScales, Tashai J. "Accessible signage a study of a Midwest college campus /". Online version, 2002. http://www.uwstout.edu/lib/thesis/2002/2002scalest.pdf.
Texto completo da fonteHamhoum, Fathi. "Situated navigation support for heterogeneous large crowds via augmented signage". Thesis, University of Newcastle Upon Tyne, 2012. http://hdl.handle.net/10443/1535.
Texto completo da fonteLivros sobre o assunto "Signage"
Signage. New York, N.Y: Roof, 1987.
Encontre o texto completo da fonteUnited States. Small Business Administration. e Signage Foundation for Communication Excellence., eds. The Signage sourcebook: A signage handbook. Sherwood, OR: Signage Foundation, 2003.
Encontre o texto completo da fonteSignage and wayfinding design. Hoboken, N.J: John Wiley, 2007.
Encontre o texto completo da fonteCalori, Chris, e David Vanden-Eynden, eds. Signage and Wayfinding Design. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119174615.
Texto completo da fonteRainer, Ricarda Carina. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-29003-0.
Texto completo da fonteManzinger, Sandra. Digital Signage am Point of Sale. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1.
Texto completo da fonte(Firm), Focal Signs. Focal Signs: Safety, industrial, corporate signage : [catalogue]. Mitcham): Focal Signs Ltd. (12 Wandle Way, Mitcham, Surrey CR4 4NB, 2000.
Encontre o texto completo da fonteWayfinding and signage: Construction and design manual. Berlin: DOM Publishers, 2010.
Encontre o texto completo da fonteLundström, Lars-Ingemar. Digital signage broadcasting: Content management and distribution techniques. Amsterdam: Focal Press, 2008.
Encontre o texto completo da fonteBarker, Peter. Sign design guide: A guide to inclusive signage. London: JMU and the Sign Design Society, 2000.
Encontre o texto completo da fonteCapítulos de livros sobre o assunto "Signage"
Smith, Mary S. "Signage". In Parking Structures, 333–57. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4615-1577-7_10.
Texto completo da fonteVernon, Siobhan, Susan Irwine, Joanna Patton e Neil Chapman. "Signage". In Landscape Architect's Pocket Book, 310–12. 3a ed. London: Routledge, 2021. http://dx.doi.org/10.4324/9781003119500-64.
Texto completo da fontePandit, Debapratim, e Deepa Sharma. "Signage". In Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Texto completo da fontePandit, Debapratim, e Deepa Sharma. "Signage". In Design Science and Innovation, 165–74. Singapore: Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2203-9_6.
Texto completo da fonteManzinger, Sandra. "Digital Signage". In Digital Signage am Point of Sale, 11–16. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_2.
Texto completo da fonteGarg, Ajay, e Anil Dewan. "Signage System". In Manual of Hospital Planning and Designing, 467–71. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-8456-2_45.
Texto completo da fonteSmith, Mary S. "Signage and Graphics". In Parking Structures, 157–81. Boston, MA: Springer US, 1996. http://dx.doi.org/10.1007/978-1-4684-9922-3_6.
Texto completo da fonteCulic, Ioana, Alexandru Radovici e Cristian Rusu. "Smart Digital Signage System". In Commercial and Industrial Internet of Things Applications with the Raspberry Pi, 69–94. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-5296-3_3.
Texto completo da fonteManzinger, Sandra. "Digital Signage am PoS". In Digital Signage am Point of Sale, 17–57. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-17717-1_3.
Texto completo da fonteAllen, Kevin Lee. "Chase Bank Flagship Signage". In Vectorworks for Entertainment Design, 395. Second edition. | New York: Routledge, 2020.: Routledge, 2020. http://dx.doi.org/10.4324/9780429290671-47.
Texto completo da fonteTrabalhos de conferências sobre o assunto "Signage"
She, James, Jon Crowcroft, Hao Fu e Pin-Han Ho. "Smart Signage: An Interactive Signage System with Multiple Displays". In 2013 IEEE International Conference on Green Computing and Communications (GreenCom) and IEEE Internet of Things(iThings) and IEEE Cyber, Physical and Social Computing(CPSCom). IEEE, 2013. http://dx.doi.org/10.1109/greencom-ithings-cpscom.2013.133.
Texto completo da fonteLawyer, Raymond Scott. "Student Driven Digital Signage". In SIGUCCS '15: ACM SIGUCCS Annual Conference. New York, NY, USA: ACM, 2015. http://dx.doi.org/10.1145/2815546.2815579.
Texto completo da fonteHarrison, John V., e Anna Andrusiewicz. "The digital signage exchange". In the 4th ACM conference. New York, New York, USA: ACM Press, 2003. http://dx.doi.org/10.1145/779928.779995.
Texto completo da fonteHasegawa, Dai, Satoshi Abiko e Hiroshi Sakuta. "Autonomous mobile digital signage". In the 28th Australian Conference. New York, New York, USA: ACM Press, 2016. http://dx.doi.org/10.1145/3010915.3010995.
Texto completo da fonteFreyssinier, Jean Paul, Nadarajah Narendran e John D. Bullough. "Luminance requirements for lighted signage". In SPIE Optics + Photonics, editado por Ian T. Ferguson, Nadarajah Narendran, Tsunemasa Taguchi e Ian E. Ashdown. SPIE, 2006. http://dx.doi.org/10.1117/12.681422.
Texto completo da fonteMolina, Cristian, Morelva Saeteros, Danny Iza e Abraham Loja. "Electronic System for Signage Detection". In 2022 26th International Conference Electronics. IEEE, 2022. http://dx.doi.org/10.1109/ieeeconf55059.2022.9810402.
Texto completo da fonteDishman, Paul, Joshua Groves e Dale Jolley. "Measuring Retail Visual Cues Using Mobile Bio-metric Responses". In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8287.
Texto completo da fonteDevecka, Branislav. "USING GIS TECHNOLOGY IN DIGITAL SIGNAGE". In 13th SGEM GeoConference on INFORMATICS, GEOINFORMATICS AND REMOTE SENSING. Stef92 Technology, 2013. http://dx.doi.org/10.5593/sgem2013/bb2.v1/s11.057.
Texto completo da fonteMcGiff, T. "292. HASP — Hazard Assessment / Signage Program". In AIHce 2001. AIHA, 2001. http://dx.doi.org/10.3320/1.2765822.
Texto completo da fonteCorenthy, Loic, Marcello Giordano, Richard Hayden, Daniel Griffiths, Craig Jeffrey, Hannah Limerick, Orestis Georgiou, Tom Carter, Jörg Müller e Sriram Subramanian. "Touchless Tactile Displays for Digital Signage". In CHI '18: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3170427.3186533.
Texto completo da fonteRelatórios de organizações sobre o assunto "Signage"
Ripey, Mariya. NUMBERS IN THE NEWS TEXT (BASED ON MATERIAL OF ONE ISSUE OF NATIONWIDE NEWSPAPER “DAY”). Ivan Franko National University of Lviv, março de 2021. http://dx.doi.org/10.30970/vjo.2021.50.11106.
Texto completo da fonteZhou, Huaguo. Moving the Bus Back Into Traffic Safely - Signage and Lighting Configuration Phase I. Tampa, FL: University of South Florida, novembro de 2007. http://dx.doi.org/10.5038/cutr-nctr-rr-2005-01.
Texto completo da fonteGargiulo, Frederick J. Developing a Functional Wayfinding System from the Existing Signage System at Madigan Army Medical Center. Fort Belvoir, VA: Defense Technical Information Center, maio de 1994. http://dx.doi.org/10.21236/ada292939.
Texto completo da fonteVecherin, Sergey, Stephen Ketcham, Aaron Meyer, Kyle Dunn, Jacob Desmond e Michael Parker. Short-range near-surface seismic ensemble predictions and uncertainty quantification for layered medium. Engineer Research and Development Center (U.S.), setembro de 2022. http://dx.doi.org/10.21079/11681/45300.
Texto completo da fonteEhiabhi, Jolly, e Haifeng Wang. A Systematic Review of Machine Learning Models in Mental Health Analysis Based on Multi-Channel Multi-Modal Biometric Signals. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, fevereiro de 2023. http://dx.doi.org/10.37766/inplasy2023.2.0003.
Texto completo da fonteMartinez, Kimberly D., e Gaojian Huang. Exploring the Effects of Meaningful Tactile Display on Perception and Preference in Automated Vehicles. Mineta Transportation Institute, outubro de 2022. http://dx.doi.org/10.31979/mti.2022.2164.
Texto completo da fonteHalford, Donald. Transparent metrology of signal to noise ratios of noisy band-limited digital signals. Gaithersburg, MD: National Bureau of Standards, 1985. http://dx.doi.org/10.6028/nbs.tn.1077.
Texto completo da fonteSmith, Jijo K., Howell Li e Darcy M. Bullock. Populating SAE J2735 Message Confidence Values for Traffic Signal Transitions Along a Signalized Corridor. Purdue University, 2019. http://dx.doi.org/10.5703/1288284317322.
Texto completo da fonteBrown Horowitz, Sigal, Eric L. Davis e Axel Elling. Dissecting interactions between root-knot nematode effectors and lipid signaling involved in plant defense. United States Department of Agriculture, janeiro de 2014. http://dx.doi.org/10.32747/2014.7598167.bard.
Texto completo da fonteGreen, David M. Complex Auditory Signals. Fort Belvoir, VA: Defense Technical Information Center, setembro de 1988. http://dx.doi.org/10.21236/ada199832.
Texto completo da fonte