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BESNAULT, Camille, e Han Cordova Maria-Claudia Sun. "Employee Engagement : Sporting goods retail stores in Gävle". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14852.
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Title: Employee Engagement - Sporting goods retail stores in Gävle. Level: Second cycle, Final assignment for Master Degree in Business Administration Author: Maria Claudia Sun Han Cordova and Camille Besnault Supervisor: Maria Fregidou-Malama and Pär Vilhelmson Date: 2013 - May Purpose: This study examines employee engagement. For that matter, we investigate the factors that influence employee engagement in sporting goods retail stores, and the impact of relationships interactions between the team and the manager. Method: This study was conducted through a deductive approach. The data was collected from two sporting goods retail stores: Stadium and Intersport, located in Gävle, Sweden; through questionnaires for both store’s employees, and face-to-face interviews to the store managers and employees. Finally, data was analyzed with the programs Microsoft Excel and SPSS. Result & Conclusions: We found out that sporting goods retail store’s employees were mainly motivated by personal factors, job satisfaction factors and intrinsic factors, such as belongingness to the team. It appears that employees give significance importance to the relationship they have with their manager and coworkers. We also found out that the relationship with the customers has a huge impact on employee engagement. Suggestions for future research: This research was conducted in a geographic area in a specific country (Sweden). Additionally, it is based on the sporting goods retail market. Thus, it could be interesting to extend this research to others sectors and markets, or to do the same research in another country. Contribution of the thesis: While theories about employee engagement consider the relationship between employees and co-workers, and employees and manager as important for employee engagement, we empirically discovered that the relationship between employees and customers influences employee engagement significantly. Key words: Job satisfaction, employee engagement, sporting goods retails, motivation, relationships.
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Mogollón, Hidalgo Melany Gianella, e Cortez Valeria Cristina Pérez. "E-service quality y su relación con la e-confianza y la e-satisfacción del cliente en e-retails de tiendas por departamento en Lima Metropolitana". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654530.
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La compra en e-retails en el Perú ha ido en aumento en los últimos años; no obstante, existen factores que causan desconfianza en los clientes al navegar en estos canales digitales, por lo que es una gran barrera ya que impide que realicen compras en estos sitios web. Por ello, los autores mencionan que, para poder generar una grata experiencia en el e-service quality de los e-retails de tiendas por departamento, es importante que los clientes sientan confianza al navegar en estos medios. Por lo tanto, el objetivo de este estudio es analizar la relación existente entre el e-service quality y sus dimensiones basadas en el modelo ES-QUAL de Parasuraman con la e-confianza y la e-satisfacción, siendo la variable mediadora la e-confianza. Asimismo, se explora la relevancia de cada variable mencionada en los e-retail de tiendas por departamento en el Perú. Es importante mencionar que, el e-service quality permite calificar la calidad de servicio en línea; por consiguiente, para medir esta variable se tomará el modelo de ES-QUAL de Parasuraman, el cual se desarrolló en una escala de 22 ítems de cuatro dimensiones: la eficiencia, cumplimiento, disponibilidad del sistema y privacidad. Cabe resaltar que este estudio tiene un enfoque cuantitativo y la muestra es un total de 400 hombres y mujeres de 25 a 34 años que viven en Lima Metropolitana y que por lo menos han comprado una vez en los últimos 6 meses en uno de los e-retails de tiendas por departamento.The purchase in e-retails in Peru has been increasing in recent years. However, there are factors that produce distrust in customers when browsing these digital channels, so it’s a barrier because it prevents them from making purchases on these websites. For this reason, the authors mention that in order to generate a great experience in the e-service quality of e-retails department stores, it's important that customers feel confident when browsing these media. Therefore, the objective of this study is to analyze the relation between e-service quality and their dimensions based on the ES-QUAL model of Parasuraman with e-trust and e-satisfaction, the mediating variable being e-trust. Likewise, we explored the relevance of each variable mentioned in e-retails department stores in Peru. It's important to mention that the e-service quality allows to qualify the quality of the online service. Therefore, to measure this variable, will be takenthe ES-QUAL model of Parasuraman, which was developed on a scale of 22 items with four dimensions: efficiency, fulfilment, system availability and privacy. It should be noted here that this study has a quantitative approach and the sample is a total of 400 men and women aged 25 to 34 who live in Metropolitan Lima and who have bought at least once in the last 6 months in one of the e- department store retails.
Trabajo de investigación
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Herriges, Philip M. "Community_patch retail's influence on the public space /". This title; PDF viewer required. Home page for entire collection, 2010. http://archives.udmercy.edu:8080/dspace/handle/10429/9.
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Tang, Lai-yee Sandy. "Retail location decision analysis : the cases of chain stores /". Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25803517.
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Simkin, L. P. "The assessment of retail store locations : UK retailers' location practices and the development of a predictive retail store location performance model". Thesis, University of Bradford, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.372163.
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Miwa, Kanna, e Soemon Takakuwa. "SIMULATION MODELING AND ANALYSIS FOR IN-STORE MERCHANDIZING OF RETAIL STORES WITH ENHANCED INFORMATION TECHNOLOGY". IEEE, 2008. http://hdl.handle.net/2237/12112.
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Chan, Shui-yu Marion. "A business plan for setting up a necktie specialty shop in Hong Kong". [Hong Kong : University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13302358.
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Stanuszek, Marta. "Retail refreshed /". Online version of thesis, 2007. http://hdl.handle.net/1850/10968.
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Das, Lita. "Backroom space allocation in retail stores". Thesis, Massachusetts Institute of Technology, 2018. http://hdl.handle.net/1721.1/120662.
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Thesis: Ph. D. in Engineering Systems, Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, 2018.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 168-171).
Space is one of the most scarce, expensive, and difficult to manage resources in urban retail establishments. A typical retail space broadly consists of two areas, the customer facing frontroom area and the backroom area, which is used for inventory storage and other support activities. While frontrooms have received considerable amount of attention from both academics and practitioners, backrooms are an often neglected area of retail space management and design. However, the allocation of space to the backroom and its management impact multiple operational aspects of retail establishments. These include in-store labor utilization, delivery schedules, product packaging, and inventory management. Therefore, the backroom area directly affects the performance of the store because it impacts stock-outs, customer service levels, and labor productivity. Moreover, extant literature suggests that backroom related operations contribute to a large fraction of the total retail supply chain costs. Thus, optimizing the management of backroom spaces is an important lever for store performance improvement. We address the gap in the extant literature related to space management of retail backrooms by investigating the following three questions: First, what is the effect of pack size on inventory levels and space needs in the backroom? Second, how can a given backroom space be efficiently utilized through optimal inventory control? Third, what is the optimal amount of space that should be allocated to the backroom in a given retail establishment? To address the first question, we evaluate the effect of two discrete pack sizes, order pack size (OPS) and storable pack size (SPS), on inventory levels and storage space requirements in the backrooms. While SPS drives the space needs for a given inventory level, OPS drives the amount of excess inventory and therefore, the space needs. Using inventory theory and probability theory, we quantify the amount of excess inventory and the expected stock-out probability for a given OPS in the case of a normally distributed demand. To address the second question, we discuss an inventory-theoretic approach to efficiently manage a given backroom space within a limited service restaurant. Specifically, we formulate a mathematical optimization model using mixed-integer linear programing with the objective of maximizing store profit. Applying this optimization model to real store data in collaboration with a major US retailer reveals cost implications related to constrained backroom space and the sensitivity of backroom space requirements to changes in OPS and SPS. The proposed model can serve as a decision support tool for various real-world use cases. For instance, the tool can help the retailers to identify (i) items whose contribution to the store profit does not justify their space needs in the backroom, and (ii) stores that are constrained in their profitability growth by backroom space limitations. To address the third question, we introduce the notion of interdependency between the frontroom and the backroom of a retail establishment. Such interdependencies yield nontrivial trade-offs inherent to the optimal retail space allocation. Demand can be lost due to unavailability of inventory (or inventory stock-out), which is a result of scarce amount of backroom space, or due to unavailability of sufficient frontroom space (or space stock-out). Furthermore, constrained backroom spaces increase in-store labor cost and the ordering costs incurred per unit of revenue generated in a retail establishment. The strategic decision model formulated in this chapter accounts for revenue, inventory cost, labor cost and ordering cost to determine the optimal amount of backroom space that should be allocated within a retail establishment. Sensitivity analyses with respect to the change in input parameters is used to connect the backroom space allocation and its impact on store profit to the different supply chain levers that can be managed by the retailers.
by Lita Das.
Ph. D. in Engineering Systems
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To, Tak-chun Kelvin. "Factors affecting the patronage turnover of retail chain stores in Hong Kong /". Hong Kong : University of Hong Kong, 1999. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25948672.
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鄧麗儀 e Lai-yee Sandy Tang. "Retail location decision analysis: the cases of chain stores". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31979956.
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Wu, Jane Peihsun. "The development of China's retail industry since the economic reform in 1978". online access from Digital dissertation consortium, 1997. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?9733678.
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Cho, Edward Ku. "Essays on consumer behavior in retail stores". Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/41715.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2007.Includes bibliographical references.
This dissertation is a collection of three empirical essays in industrial organization using data from an anonymous retailer. All these chapters examine some facet of consumer behavior. The first chapter estimates demand for store and national brand over-the-counter pain relievers. There is evidence that the substitution patterns between store and national brands are starkly asymmetric- price cuts by national brands steal more share from store brands than store brand price cuts steal share from national brands. Another distinguishing characteristic between store and national brand products is that store brands can be found at only one retailer while national brands are found virtually anywhere. I find that an increase in the number of competing local retailers is associated with an increase (decrease) in store brand (national brand) share, which is consistent with the unique availability of store brands. In the second chapter, I investigate consumer inventory behavior and find that the increase in quantity resulting from a sale is in large part due to stockpiling motives. For example, using field experiment data, the estimated increase in consumption (net of stockpiling) is close to zero for the product categories mouthwash, diapers, and chocolate. I also identify a selection bias when one uses store-level data to estimate the impact of price on quantity. The third chapter evaluates the effectiveness of lowering prices versus just claiming prices are lower on demand, and how this relates to consumer price knowledge. Using a large-scale field test in which we varied both actual price (in the absence of any cue) and claimed price, we find that the response of these two effects is positively correlated.
(cont.) A likely explanation for this positive correlation is that customers simply care more about the prices of some products than others. Also, customers respond more to low prices on items for which they have good price knowledge, but respond more to low price claims when their price knowledge is poor, although this is a second order effect.
by Edward Ku Cho.
Ph.D.
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Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.
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Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing academic articles and research papers are analyzed. Then two different methods of primary data collection are covered. Self-reported online survey is used as a main research tool. Received data of 193 respondents is analyzed in SPSS software using Pearson correlation test and standard multiple regression analysis. Results of store experiment and interviews are covered next. The research concludes that product display has strongest impact on impulse buying, influences and encourages consumer unplanned purchase decisions. Thus, marketers are advised to promote product presentation in the stores.
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Mohammadi, Tina. "RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics". Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79906.
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Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. Previous literature has stated that physical stores now have to focus on what happens inside the store in order to generate a pleasant experience. The research question focused on examining how Elgiganten, the largest consumer electronic store in Sweden, use customer experience and customer value in order to influence store attractiveness. This was carried out by using a qualitative approach, an exploratory nature and by conducting in-depth interviews with consumers and the company's head managers. The main findings of this study suggest that customers can not take advantage of some services when buying through e-commerce. This ability to provide service is an important part of the handling of competition from e-commerce. The retailers need to find the right balance between engagement and emotions in the physical retail environment in order to appeal to the consumers’ desires of trust & reliability in order to create an attractive experience point. By means of this, the thesis emphasised the imperative of creating experience in offline retailing.
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Larke, Roy. "Consumer perceptions of large retail stores in Japan". Thesis, University of Stirling, 1991. http://hdl.handle.net/1893/3414.
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This thesis considers consumer perceptions of large stores in Japan. A lack of published English language research concerned with consumer behaviour in Japan was noted, despite strong and growing interest in the Japanese consumer market. Japanese distribution is reviewed as the background to an empirical study of store perceptions in Japan. This review considered Japanese wholesale and retail structures in detail in order to provide information necessary to understand the situation of large retail stores in Japan. The possibility of substantial store 'loyalty' in Japan was considered on the basis of an observed hierarchical structure to store preferences. A review of the literature pertaining to consumer 'loyalty' revealed that genuinely 'loyal' behaviour is likely to be rare. Consumepr reference was considered, and the development of hierarchical preference was identified. - An empirical study was carried out over a one year period in Japan. The study involved a two part survey employing repertory grid interviews and a questionnaire survey. Four regional cities and five consumer types were employed for the survey. This approach proved successful in collecting a large volume of detailed data. The use of repertory grid as a technique for data collection was considered in the light of its use with Japanese consumers in the Japanese language. It was concluded that Japanese consumers have clear and detailed perceptions of the large stores available for their use. Some differences were identified between consumer types and different geographical locations in Japan.
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Manning, Patricia Miller. "Strategies for Reducing Employee Absenteeism in Retail Stores". ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4387.
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Employee absenteeism results in annual productivity losses of approximately $74 billion and reduced profits for some retail stores. The purpose of this single case study was to explore the strategies used to minimize absenteeism and increase productivity outcomes for organizational effectiveness at a retail store in northwest Florida. The targeted population included managers who had success with minimizing absenteeism and enhancing productivity in the retail store. Herzberg's 2-factor theory was the conceptual framework, and semistructured interviews with 5 participants were the primary data collection technique. The secondary data sources included employee absence data and gross profit reports for 3 years (2014 through 2016), publicly displayed goal charts, and the absence policy that employees sign to document receipt and understanding of the policy. Methodological triangulation was established by analyzing and comparing data from the semistructured interviews with the company documents. Based on the NVivo coding tool used to identify word frequencies and thematic analysis, 3 primary themes emerged: leadership support and comradery, effective communication, and competitive compensation. The implications for social change included the potential to provide retail managers with the tools needed to decrease absenteeism, enhance productivity, increase organizational effectiveness, increase profitability in retail stores, and develop quality customer service to improve living conditions.
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Cheung, Wing, e 張嶸. "A review of Hong Kong approach to retail floor space calculation". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31259613.
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Kim, Sook-Hyun. "The Model for the Evolution of Retail Institution Types in South Korea". Diss., Virginia Tech, 2003. http://hdl.handle.net/10919/28347.
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A new retail institution type has emerged in South Korea that is unique in comparison to any previous retail institution type. The study of this emergence and its growth has implications for the future structure of retail both in South Korea and in other parts of the world. To proceed with a study of this new retail institution type, appropriate theory base and research findings about past retailing in South Korea were needed; however, a search of literature indicated that South Korean retailing has been the subject of limited and mostly fragmented research. Historically, many researchers have endeavored to study retail evolution in Western countries. Although extensively studied, used in conceptual work, and applied as foundation in empirical work, some limitations exist with previous retail evolution theories: inability to cover all types of retail institutions, lack of geographic universality, and limited quantification. In conjunction with these limitations, the historic evolution and current structures of retail institution types in South Korea, on the surface, appear to be very different from the evolution and structure of retailing in the Western hemisphere. Several reasons for this difference appear to involve the unique features of South Korea and its culture: retailing types were imported to South Korea within a very compressed time period, unique geography includes small land size and high population concentration in South Korea, the government control and the political insulation of South Korea are different from Western cultures.
The purpose of this study was to examine the evolution of retail institution types in South Korea with a proposed model. To examine the evolution of retail institution types in South Korea and to develop a more universal research model to explain this evolution, a qualitative research design was used. Specifically, a modified grounded theory type of design, with a historical/ comparative analysis method, was used in this study. First, the grounded theory process was used to develop a graphical representation or model using information from previous research. Second, the researcher collected publicly available data in South Korea from government offices, trade and industry associations, public libraries, and websites on the Internet. Through comparative analysis, data from the South Korean retail industry were examined and compared to the working model.
According to the data analysis, the CREM was partially supported. Regarding the spiral evolution, all types of indicators (e.g., sales, profit, market share, operating cost) did not continuously increase as retail institutions mature, which was in contrast to the CREM, but fluctuated whenever environmental influences interrupted the growth. Four spiral endings were found: (1) upgrade, (2) stay and eventually go out of business, (3) downgrade, and (4) change types of retail institution. In the conflict part, a new retail institution type started competing with its own type, other traditional retail institution types, and a new retail institution type; therefore, the conflict portion in the CREM was also supported. Environmental influences affected not only the emergence of a new retail institution type but also the conflict among retail institution types and the evolution process. In addition, a new reciprocal relationship was found between environmental influences and a new retail institution type and between consumer preference of store/product attributes and a new retail institution type. The environmental influence part was therefore partially supported. The consumer influence variables in the CREM were also supported.
For future research, the final CREM could be the base of research in many types of retail institution and in any countries that have unique retail environments. Using the CREM from this study of retail evolution in South Korea, current and future retail institutions could predict both consumers' changes depending on environmental influences and what competitive advantages they must achieve to provide benefits to these consumers. In addition, researchers, both academic and retail, could use the final CREM to study the emergence and characteristics of a new retail institution type by analyzing current retail institution typesPh. D.
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Rocereto, Joseph F. Suri Rajneesh. "Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /". Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/2521.
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Stodnick, Todd Michael. "Driving retail store performance a service profit chain perspective /". Connect to this title online, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1106686551.
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Thesis (Ph. D.)--Ohio State University, 2005.Title from first page of PDF file. Document formatted into pages; contains xiv, 254 p.; also includes graphics (some col.) Includes bibliographical references (p. 211-233). Available online via OhioLINK's ETD Center
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Broman, Johanna, e Patricia Lundin. "CRM systems management and use : From retail stores perspective". Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17125.
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The purpose of this thesis is to explore how stores in the retail sector and in business to consumers´ relations, are engaged in the CRM systems use and management. The purpose is also to see if the information that is gathered by the headquarters is transferred down to the stores. The research follows a realistic philosophy combined with an abductive approach and a qualitative method. The choice of design to this research was an exploratory research combined with a case study strategy over a cross-sectional time horizon. The data was collected through semi-structured interviews with managers in the six different retail stores. The findings from this thesis showed various results when it came to the use of the CRM system and the amount of information that the stores got access to from the headquarter/partner. None of the stores managed their CRM systems themselves, it was only managed by the headquarters or partners of the retail chains. The amount of information that was transferred down from the headquarters or partners, affected how much the stores used the CRM system. The stores that got much information had more knowledge about the CRM system and used it a lot more than stores that got less information. The limitations that can be found in this thesis is that it is only a small amount of stores within the retail market that has been examined, this might give a misleading result for the rest of the retail market and the global market as whole.
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Wong, Wing-yin. "The retail structure of a new town in Hong Kong". Click to view the E-thesis via HKU Scholars Hub, 2005. http://lookup.lib.hku.hk/lookup/bib/B37936712.
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Hung, Hing-lap Humphry. "An analysis of the retailing mix of the Japanese department stores in Hong Kong /". [Hong Kong] : University of Hong Kong, 1991. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13054910.
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Chung, Wing-sze. "A macroeconomic study of the major determinants of retail rents in Hong Kong". Click to view the E-thesis via HKU Scholars Hub, 2004. http://lookup.lib.hku.hk/lookup/bib/B37928855.
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Tong, Wai-yan Christine. "Documenting the historical and spatial significance of Wing Woo grocery and provisional shop". Click to view the E-thesis via HKUTO, 2008. http://sunzi.lib.hku.hk/hkuto/record/B42189214.
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Woods, Luke. "Suburban revision rethinking suburbia through modification /". This title; PDF viewer required. Home page for entire collection, 2009. http://archives.udmercy.edu:8080/dspace/handle/10429/9.
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Janse, van Noordwyk H. S. "The development of a scale for the measurement of the perceived importance of the dimensions of apparel store image". Thesis, Link to the online version, 2008. http://hdl.handle.net/10019/849.
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Angerer, Alfred. "The impact of automatic store replenishment on retail technologies and concepts for the out-of-stocks problem /". Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://www.myilibrary.com?id=134526.
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Pettinger, Lynne. "Branded stores, branded workers : selling and service in fashion retail". Thesis, University of Essex, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.272541.
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Macmillan, Michael Reed. "Network methods for inventory management in capacity constrained retail stores". Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/104395.
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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2016. In conjunction with the Leaders for Global Operations Program at MIT.Thesis: S.M. in Engineering Systems, Massachusetts Institute of Technology, School of Engineering, Institute for Data, Systems, and Society, 2016. In conjunction with the Leaders for Global Operations Program at MIT.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 81-82).
Zara leads the fast-fashion industry introducing over 12,000 unique items per year [5], selling in over 2,000 stores and generating rch16091 [British pound symbol]11.6 Bn in yearly sales [8]. Critical to this success, Zara's Distribution Department continually focuses on improving the algorithms and programs which the company uses to move clothing through the supply chain. Demand variability and short product lifecycles make this task extremely challenging, especially when coupled with limited storage space in many Zara stores. This thesis helps stores which are challenged by low storage capacity and high consumer demand by testing three inventory management methods. The first method creates a virtual cost in the inventory redistribution algorithm, which decreases the likelihood that an over-capacity store will hold an item. This method decreased the amount of post transfer inventory by 15 % in capacity constrained stores while only experiencing a .1% loss of profits when compared to the current process. The second method opens new transfer routes for capacity constrained stores to move inventory into stores which benefit from the additional items, while reducing the non-performing stock at the capacity constrained store. These store to store routes quickly transfer items while reducing the stock of the origin store. The final method improves existing capacity returns, which automatically move inventory from capacity constrained stores back to the Distribution Center. The new method optimizes the selection of items to improve redistribution to other stores, resulting in additional full priced sales, while removing the same amount of items from the origin store. The implementation of these processes will reduce stock management problems experienced at Zara stores, while ensuring that other stores have the opportunity to sell at full price.
by Michael Reed Macmillan.
M.B.A.
S.M. in Engineering Systems
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Acuna, Katherine Louise 1960. "Retail pricing of grocery stores in the Tucson metropolitan area". Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/276833.
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This study employs three ordinary least squares regression equations to analyze retail grocery store prices. The grocery stores studied were from the Tucson metropolitan area. The price data collected consisted of a typical market basket purchased in this market. Different price categories were analyzed in order to determine the relevance of interstore comparisons between two different brand categories, national brand and cheapest brand categories. Grocery prices for the two brands were tested to determine if the organization of retail grocery stores (chain and independents), location of the store, store neighborhood average income, and size (in square feet) of the grocery store affected price.
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Sanderson, Karin. "Store loyalty and the total retail experience". Thesis, Stellenbosch : Stellenbosch University, 2004. http://hdl.handle.net/10019.1/50104.
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Thesis (MEcon)--Stellenbosch University, 2004.ENGLISH ABSTRACT: With heightening competitive pressures in the retailing environment, customer satisfaction and customer loyalty have become barometers of retailer performance. Determining the relationship of all the controllable elements that encourage or inhibit consumers during their contact with a retailer, defined as the Total Retail Experience (Berman and Evans, 1998: 19), with customer satisfaction and customer loyalty, formed the basis of this study. The dimensions ofTRE that were applied in this study were five controllable components, namely personal interaction, merchandise value, internal store environment, merchandise variety and complaint handling. The empirical study was applied specifically to a retailer dealing in health, home and beauty products. Data for this study was gathered via questionnaire from 34 000 of the most loyal card holders which participated in the loyalty program offered by the health, home and beauty retailer. The results of the data study indicated that the TRE instrument was a valid instrument to measure the success of providing a positive TRE for their consumers. Further, the instruments used to measure customer satisfaction and loyalty were deemed highly reliable. Of the five elements of TRE, enhancing the quality of personal interaction should be the primary focus in improving customer satisfaction, and it is significant that this retailer's management need only focus on improving these five dimensions of TRE to enhance customer satisfaction, given that almost three-quarters of customer satisfaction was accounted for by the five TRE dimensions. Results indicated that in contrast to customer satisfaction, customer loyalty was primarily driven by product related issues, with merchandise value being the strongest predictor of loyalty. Again, it was noted that more than half of the retailer's customer loyalty could be accounted for by the five TRE dimensions. Thus, efforts to improve any of the five TRE dimensions would enhance customer loyalty within this retailer's cardholder base. The varying importance of the specific TRE dimensions to both customer satisfaction and customer loyalty allow this retailer to identify the driving forces behind each of these concepts and allow for prioritizing strategies to optimize satisfaction and loyalty within their consumer base. By analyzing the responses of the individual items (questions) that measure each of the TRE dimensions as they appeared in the questionnaire, this study enables the retailer to focus on very specific aspects that influence each dimension of the TRE experience. Overall, it must be noted that respondents had positive experiences at the health, home and beauty retailer, which provides the retailer with a useful indicator of current satisfaction and loyalty levels and a point of comparison in determining the impact of the strategies employed to heighten satisfaction and loyalty.
AFRIKAANSE OPSOMMING: Toenemende druk van mededinging in die kleinhandelomgewing veroorsaak dat klientsatisfaksie en -lojaliteit barometers van kleinhandelprestasie word. Die basis van hierdie studie is daarin gelee om vas te stel wat is die verwantskap tussen al die beheerbare elemente wat verbruikers se gedrag tydens kontak met 'n kleinhandelaar aanmoedig of inhibeer, gedefinieer as die Totale Kleinhandelervaring (TKE) (Berman en Evans, 1998: 19), en klientsatisfaksie en -lojaliteit is. Die dimensies van TKE wat in hierdie studie toegepas is, is vyf beheerbare komponente, naamlik persoonlike interaksie, handelsware waarde, interne winkelomgewing, handelsware verskeidenheid en klagte hantering. Die empiriese studie is spesifiek toegepas op 'n kleinhandelaar wat handel dryf in gesondheid-, huis- en skoonheidsprodukte. Data vir die studie is ingesamel met behulp van 'n vraelys wat aan 34 000 van die mees lojale kaarthouers wat lid is van die lojaliteitsprogram van die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar, gestuur is . Die resultate van die studie toon dat die TKE instrument 'n geldige instrument is om die sukses te meet indien 'n positiewe TKE vir kliente aangebied word. Voorts is ook bevind dat die instrumente wat gebruik is om satisfaksie en lojaliteit te meet, hoogs betroubaar is. Die verbetering van persoonlike interaksie tussen kliente en personeel blyk die primere fokus te wees indien klientsatisfaksie verbeter wil word. Die vyf dimensies van TKE is verantwoordelik vir byna driekwart van kliente se satisfaksie. Die kleinhandelaar se bestuur behoort dus slegs te fokus op die verbetering van die vyf dimensies van TKE. In kontras met satisfaksie, blyk lojaliteit primer veroorsaak te word deur produk verwante kwessies, met handelsware waarde as die sterkste voorspeller van lojaliteit. Meer as die helfte van die lojaliteit aan die kleinhandelaar word teweeggebring deur die vyf dimensies van TKE. Dus, pogings om enige van die vyf dimensies van TKE te verbeter, sal lei tot 'n verhoogde klientlojaliteit onder die kleinhandelaar se lojaliteit-kaarthouers. Die varierende belangrikheid van die verskillende TKE dimensies vir beide klientsatisfaksie en -lojaliteit stel die kleinhandelaar in staat om die dryfkragte agter elkeen van hierdie konsepte te identifiseer en maak die prioritisering van strategiee om satisfaksie en lojaliteit te maksimeer, moontlik. Die ontleding van die response op die individuele items (vrae) wat elkeen van die TKE dimensies meet soos wat dit in die vraelys voorkom, maak dit vir die kleinhandelaar moontlik om op spesifieke aspekte wat elke dimensie beinvloed, te fokus. Globaal gesien is bevind dat respondente positiewe ervarings by die gesondheid-, huis- en skoonheidsprodukte kleinhandelaar gehad het en hierdie kan as 'n nuttige indikator gebruik word van bestaande satisfaksie- en lojaliteitsvlakke en ook as 'n punt van vergelyking vir die bepaling van die doeltreffendheid van strategiee wat aangewend word om satisfaksie en lojaliteit te verbeter.
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Wu, Jingjing, e Yuyu Wang. "Retail In-store Design and Sensory Cues". Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37315.
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Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. The purpose of this study aims to investigate what sensory cues in a cosmetic shop have a better capacity to trigger female consumer’s positive emotion, as well as to identify the impact level of these sensory stimuli on female’s purchase intention in the cosmetic retail environment. With the support of the proposed hypotheses and conceptual model from the theoretical framework, a quantitative research was conducted. A total of 188 responses was collected from online questionnaire. The target sampling population of the questionnaire was determined by using a judgmental convenience sampling. The research demonstrated that both olfactory cues and tactile cues enable to trigger female’s consumer positive emotion in a cosmetic store. Furthermore, visual stimuli have the most positive influence on female consumer’s purchase intention in a cosmetic retail store.
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Lanford, Patricia. "A model for building trustworthiness in online stores". Auburn, Ala., 2007. http://repo.lib.auburn.edu/07M%20Dissertations/LANFORD_PATRICIA_43.pdf.
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Cheung, Ka-po. "Development of divested retail facilities managed by the Link Management Limited". Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42555292.
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Terada, Takashi. "External US pressure on Japan's policy reform in the case of large-scale retail store law". Thesis, Canberra, ACT : The Australian National University, 1993. http://hdl.handle.net/1885/123186.
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The Structural Impediments Initiative (SII) talks held from September 1989 to
July 1990 represented the first attempt by Japan and the United States to
harmonise their domestic problems in international trade negotiations. These
bilateral talks were also the first of their kind to delve into a comprehensive
review of domestic laws and intrinsic business practices. In this sense, the SII
talks may be seen as a preamble to mutual arrangements by domestic
economies of their respective institutions and practices. This is likely to feature
more prominently in the field of international relations, as seen recently in the
European Community (EC) and the North American Free Trade Agreement
(NAFTA). In this context, as the United States and Japan are the two largest
and most technologically advanced economies in the world, accounting for
more than 40 per cent of the world total gross national product, it is significant
that they started harmonising their domestic rules through the SII talks, which
are examined in this thesis.
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Yip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China". Thesis, Curtin University, 2003. http://hdl.handle.net/20.500.11937/442.
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The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-outcome framework is offered to study casual links between dependence (structural aspects of power), use of coercive and noncoercive power (action), and three aspects of outcome - economic and social satisfaction, commitment and strategic performance. Data was collected through personal interview with 302 small, medium size retail tenants of department stores in PR China. Analysis of findings provided support to the model and the hypotheses. Results confirmed that dependence and use of power were only weakly related. The findings demonstrate the contextual influence of Chinese collectivistic culture on coercive power which involves the use of punishment or penalty. To further explore the relationship between dependence and power, investigation was carried out to examine if dependence moderates the effect of coercive power on economic satisfaction, with a positive result. On the other hand, use of non-coercive power showed positive results for economic and social satisfaction, which are positively related to commitment and strategic performance. It can be concluded that use of non-coercive power is strongly recommended for store-tenant relationship in the retail sector of China. Once again, the importance of channel context must not be ignored in the study of distribution channel issues.This research project contributes to the channel literature by adding to the contemporary state of knowledge on the use of power in horizontal channel relationships with power asymmetry, and constructs were brought together that have not been empirically investigated within a single study. It is unique in that the model was tested in non-American setting, namely PR China.
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Bosman, Jiminy-Ann Ashurde. "An investigation of the expectations held by retail tenants with regards to the internal marketing function performed by their shopping centre landlord". Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/3725.
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While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.
40
Grandin, Veronica, Jessica Jönsson e Jakob Kessén. "Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-95340.
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As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. We set out to identify the baseline knowledge of the store personnel and the implications thereof in Sweden on the subjects formerly mentioned. This investigative study aims to provide an insight into the workings and knowledge gap of retail store design from the perspective of store personnel with sensory- marketing, interplay and congruency in mind with focus on the senses vision, audio and scent. The knowledge of these are assumed to influence a stores’ ability to cater to and adapt to everyday and sensory-sensitive consumers. The study also aims to provide an insight into the subject of sensory overload, what causes it and the effects that might be had from the experience. To achieve this, we formed the research questions: “How do beauty retail stores in Sweden keep sensorial interplay in mind when designing their retail setting?” and “How do beauty retail stores in Sweden take sensory overload into consideration?”. We performed qualitative interviews with Swedish retail beauty stores’ employees. A foundational knowledge was established in the form of a literature review followed by empirical findings, to be discussed in the analysis. The conclusions drawn from our research, were that there is awareness among managers on sensory marketing. However, sensory cues are commonly broken down and compartmentalized into singular events. While we found that there are congruence considerations taken as to how the cues relate to the stores’ brand, there seemed to be little to none taken to how the cues interplay with each other. We could also conclude that sensory overload is not a consideration. However, that there are various reasons to this, one major being that Swedish retailers are careful about the implementation of sensory experiences and therefore consider themselves safe from the possibility.
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To, Tak-chun Kelvin, e 杜德俊. "Factors affecting the patronage turnover of retail chain stores in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31251614.
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Leung, Yee-ling, e 梁銥玲. "Hong Kong "street life": traditional shops and business at Shanghai Street". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2013. http://hub.hku.hk/bib/B50716244.
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Shanghai Street is one of the oldest streets in Kowloon peninsula. The street was once a main business street in the area before being replaced by Nathan Road since 1970s. As the main business centre was shifted to Nathan Road, some of traditional neighbor shops still remain at the street.
The key issue to be addressed by this dissertation is that although traditional neighbor shops and their businesses still exist at Shanghai Street, these shops have gradually diminished due to revitalization and gentrification of nearby streets. Tangible and intangible character defining elements of the street are diminishing.
This dissertation will focus on the traditional neighbor shops and their businesses at Shanghai Street, by means of cultural mapping, and analysis the street in terms of tangible and intangible character defining elements. Shanghai Street, as one of the oldest streets in Hong Kong old urban district, can reflect the spirit and characteristic of Hong Kong “Street Life”. The objective of this dissertation is to understand and document traditional neighbor shops and their businesses at Shanghai Street, before the existing characters are gone.published_or_final_version
Conservation
Master
Master of Science in Conservation
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Ho, Kwok-wai, e 何國煒. "The end of a heritage : documentation of Shing Fat, the last traditional rice shop in Yuen Long". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/208082.
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In Hong Kong, the popularity of supermarkets and a globalized lifestyle have led to the declined of the traditional rice trade and rice shops. This issue is illustrated by the case of Shing Fat Rice Shop (thereafter referred to as ‟Shing Fat’’), the last tradition rice shop in Yuen Long, a highly urbanized district in the New Territories that was Hong Kong’s centre of rice production from the 19th century to the mid-20th century. Facing stiff competition from modern supermarkets, Shing Fat closed in December 2013.
The significance of this research is that it is the last chance to document the last traditional rice shop business in Yuen Long. While the rice shop is no longer in business, the people involved – the operator, his family and its former customers – can still be reached for their stories. If this research is not carried out soon, the first-hand knowledge of a traditional rice shop business will be lost as memories of people connected with Shing Fat fade away in time.
The focus of the research is to document the tangible and intangible aspects of a vanishing trade, using Shing Fat as a case study. By mapping the shop’s (1) operational history, (2) interior layout and its relationship to the daily business operation, and (3) relationship with the community through its customers, the tangible and intangible aspects of a traditional rice shop in Hong Kong can be documented and analyze in order to give a better understanding to this vanishing traditional retailing trade.published_or_final_version
Conservation
Master
Master of Science in Conservation
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Janardhan, Rajini. "Store avoidance behavior : an exploratory study /". free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9841155.
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Chmiel, Caroline. "The New Retail Industry: How Retailers Can Adapt for Success in an Ever-Changing Consumer World". Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1776.
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Retail store closures are on pace to pass those during the 2008 recession; meanwhile, consumer confidence is strong and unemployment is low.This puzzling situation sparks the question of how retailers can change their current business models and tactics to capitalize on a stronger economy and changing consumer preferences. Key solutions may lie in the strategies and decisions of America’s fastest growing retailers. The purpose of this study is to identify and understand common trends that are driving revenue growth in today’s consumer retail companies. The study produces characteristics useful for struggling retailers to develop and adapt in hopes of achieving growth and stability in the changing retail sector. The research design is a collection of variables from two data sets, one made up of 220 U.S. retailers and the other including the top 50 fastest-growing publicly traded U.S. retailers. This data comes from respective 10-K annual reports. The data is analyzed using STATA to identify strong trends and correlations among the top players in the retail space. Some notable characteristics are revenue in dollars, revenue growth percentages, gross margin percentages, square footage, employee count and sales ratios in dollars.
46
Chan, Shui-yu Marion, e 陳萃如. "A business plan for setting up a necktie specialty shop in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B43893326.
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Cheung, Ka-po, e 張嘉寶. "Development of divested retail facilities managed by the Link Management Limited". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42555292.
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Bergqvist, Eric, e Elina Sargezi. "Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?" Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15274.
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Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. In contrast to American retail clothing stores such as Abercrombie & Fitch, who to a large extent use ambience as a strategic approach, the authors have not experienced as strong ambience strategies among Swedish retail stores. Therefore, the authors want to investigate if Swedish retailers make use of ambience as a strategic marketing approach and how the ambience is perceived by the consumers. Purpose: The purpose of this thesis is to explore if and how ambience (lighting, fragrance and music) is used as a strategic marketing approach by retailers in Sweden and how the ambience is perceived by the consumers. In addition the authors will examine if the consumers’ perception of the current ambience is reflected in their in-store behaviour (willingness to browse and willingness to buy). Method: In order to fulfil the purpose, a mixed method of explanatory and descriptive design was chosen, by collecting quantitative data in the form of a survey and qualitative data through interviews. The questionnaire consisted of 91 respondents from JC, Carlings and Dressmann. Interviews with store-managers from JC, Carlings and Dressmann were also conducted in order to reflect if and how the current ambience is used as a marketing approach. Conclusion: Swedish retail stores use the ambience merely as a means for creating a pleasant store environment. The perceived atmosphere varies for different customers. The three ambient factors, lighting, music and fragrance, differed in level of importance for the three chosen stores. One conclusion drawn from this is that the age-group plays an important role in how the ambience is perceived. The results show that there is a positive relationship between the consumers’ perception of the ambience, their feelings and in-store behaviour; within all three stores. This indicates that if the positive feelings increase in intensity, so will the consumers’ willingness to browse and their willingness to buy from the store. As a conclusion, Swedish retails should consciously use ambience as a strategic marketing approach to intentionally affect the consumers’ willingness to browse and buy.Bakgrund: Nuförtiden, tenderar kunder att ta produktkvalitet samt en positiv butiks image för givet, vilket gör att en ny typ av marknadsföringsstrategi blir alltmer betydelsefull. I en tid som kännetecknas av alltför stort informationsflöde och brist på tid, har faktorer som emotionella, kognitiva eller symboliska värden blivit alltmer värdefulla inom marknadsföring. I motsats till amerikanska detaljhandeln för klädesbutiker, såsom Abercrombie & Fitch, som i stor utsträckning använder sig av atmosfären som ett strategiskt marknadsföringsverktyg; uppfattar författarna inte att användandet av atmosfären som marknadsföringsstrategi är lika starkt bland svenska butiker. Författarna vill därför undersöka om svenska återförsäljare använder sig av atmosfär som ett strategiskt marknadsföringsverktyg, samt hur atmosfären uppfattas av konsumenterna. Syfte: Syftet med denna uppsats är att undersöka om och hur atmosfären (ljus, doft och musik) används som ett strategiskt marknadsföringsverktyg inom svenska klädesbutiker samt hur stämningen uppfattas av konsumenterna. Därutöver kommer författarna att undersöka om konsumenternas uppfattning om den rådande atmosfären återspeglas i deras butiksbeteende (villighet att gå runt i butiken samt villighet att köpa). Metod: För att uppfylla syftet, valdes en blandad metod med en förklarande och beskrivande design, genom att samla in kvantitativ data i form av en enkät och kvalitativ data från intervjuer. Enkätundersökningen bestod av 91 svarande från JC, Carlings och Dressmann. Intervjuer med butikschefer från JC, Carlings och Dressmann har också genomförts för att undersöka om och hur atmosfären används som ett marknadsföringsverktyg. Sammanfattning: Svenska butiker använder atmosfär enbart som ett medel för att skapa en trivsam butiksmiljö. Den upplevda atmosfären varierar för olika kunder. De tre omgivande faktorerna, belysning, musik och doft, skilde sig åt i nivå av betydelse för de tre utvalda butikerna. En slutsats av detta är att åldern på kunderna spelar en viktig roll för hur stämningen uppfattas. Resultaten visar att det finns ett positivt samband mellan konsumenternas uppfattning av atmosfären, deras känslor och beteende i butiken, inom alla tre butiker. Detta indikerar att om positiva känslor ökar i intensitet, kommer även konsumenternas vilja att vistas och köpa från butiken att öka. Som en slutsats, bör svenska återförsäljare för klädesbutiker medvetet använda atmosfären som ett strategiskt marknadsföringsverktyg, för att avsiktligt påverka konsumenternas vilja att vistas i samt köpa från butiken.
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Hwang, Eun Jin. "Strategic Management and Financial Performance in South Korean Apparel Retail Stores". Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/29855.
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The research objectives were to determine (a) interrelationships among components of Korean apparel retail stores' management strategies, (b) effects of perceived environmental uncertainty on their management strategies, (c) effects of stores' management strategies on their performance, and (d) market-orientation strategies the stores have implemented. Four hundred top managers of Korean apparel stores in Seoul, Busan, Suwon, Daejeon, and Daegu completed a questionnaire. A structural equations model was used to test the hypotheses concerning relationships between the research variables. The exogenous variables include components of perceived environmental uncertainty (market turbulence, competitive intensity) and top management's willingness to adapt a changing market (top-management emphasis and risk aversion). The endogenous variables include components of market-orientation strategy (intelligence generation, intelligence dissemination, response design, response implementation), organicity of organizational structure (centralization, formalization, specialization), and satisfaction with store performance (relative to other Korean retail stores, relative to key competitors).
Many of the hypotheses were supported. Perceived market turbulence positively affected stores' market-orientation strategies and functional specialization. Market orientation strategy positively affected stores' functional specialization and centralization of decision making. Intelligence generation positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors, and response implementation positively affected satisfaction with store performance relative to other Korean retail stores. Some positive relationships were found between perceived environmental uncertainty and top management's willingness to adapt to a changing market. Also, seven of the eight tested relationships were significant and positive between market-orientation strategy and top management's willingness to adapt to a changing market. Top-management emphasis positively affected organicity of organizational structure. Formalization of store structure positively affected satisfaction with store performance relative to other Korean retail stores and relative to key competitors.
A major conclusion is that Korean apparel stores' top managers did not view environmental conditions as important influences on their stores' performance, although their perceptions of environmental uncertainty affected their stores' strategic management in such terms as response design, intelligence generation, and intelligence dissemination.. In addition, despite the positive effects of perceived environmental
uncertainty on stores' centralization and functional specialization, the top managers appeared reluctant to fundamentally change their stores' organizational structures.Ph. D.
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Magalhães, Vera Juliana e. Pais de. "Efficiency analysis of a retail stores chain of fashion & accessories". Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/21554.
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Mestrado em EconomiaO objetivo deste estudo é a avaliação da eficiência de uma cadeia de lojas de retalho que representa várias marcas internacionais de prestígio no mercado Português e a identificação dos determinantes que influenciam a eficiência. O estudo compara o desempenho das lojas compostas por 3 diferentes marcas do segmento Brand Equity e propõe melhorias no âmbito da melhoria da performance. Para avaliar a eficiência e os seus determinantes a análise é realizada em duas fases: na primeira fase a metodologia Análise Envoltória de Dados (DEA) é usada para determinar os níveis de eficiência e na segunda fase, os resultados obtidos na primeira fase são estimados através de uma regressão linear quantile de forma a determinar os determinantes da eficiência. Os principais resultados revelam que o número de lojas eficientes aumenta quando estamos perante retorno variável à escala e quando a variável renda é inserida no modelo DEA. As marcas e a localização comercial das lojas são os determinantes da eficiência.
This study aims to assess efficiency of a retail stores chain of Fashion & Accessories that represents several international prestigious brands in the Portuguese market and to identify the driving forces that influence efficiency. The study compares the performance among the stores of 3 different brands of the Brand equity market and provides insights into ways of improving performance. To evaluate the efficiency and its determinants we use a two-approach methodology: first Data Envelopment Analysis methodology (DEA) is used to determine the efficient scores and then a Quantile linear regression to determine the efficiency drivers. Main results show that the number of efficient stores increase under variable return to scale and when the variable rent is included in the DEA model. The brands and the retail commercial location are the factors that explain efficiency.