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Artigos de revistas sobre o tema "Public relations"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 29 de julho de 2024

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1

Sumarto, Rumsari Hadi. "KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS". INFORMASI 46, n.º 1 (14 de junho de 2016): 63. http://dx.doi.org/10.21831/informasi.v46i1.9650.

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Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image is represented if there is a harmonious interaction between an organization and its publics. Imaging of anorganization is usually attached to public relations. Imaging can be awakened/built if there is a harmonious and pleasant communication between an organization and its publics. To support public relations activities, organization requires communication to be able to interact with the public in two-way communication. A PR practitioner should be able to make other people understand the message delivered so as to create mutual symbiosis between the two parties. Thus, the impression captured by the public is a positive impression of the organization. Public relations also allows feed back to the public so that the public can freely response the message from the organization and express what they want and what they complaint. The public response will be followed up so that the public will be satisfied on what the organization done to the public. Publicrelations is also constantly evaluating so that public opinion can be well controlled. Thus, public relations is an activity which essentially directs the organization to gain public recognition. Further public relations stride motion seeking to form public opinion that benefit the organization so that a positive image of the public will be given to an organization.Organisasi akan tetap langgeng saat terbangun komunikasi yang baik. Komunikasi yang baik akan mempengaruhi hubungan yang harmonis dan selaras antara organisasi dan publiknya. Sebuah citra positif terbangun jika ada interaksi yang harmonis antara organisasi dan publiknya. Untuk mendukung kegiatan public relations, organisasi membutuhkan komunikasi dua arah. Seorang praktisi PR harus mampu membuat oranglain memahami pesan yang disampaikan sehingga tercipta simbiosis antara kedua belah pihak. Dengan demikian, kesan yang ditangkap oleh masyarakat adalah kesan positif dari organisasi. PR juga memungkinkan umpan balik kepada publik sehingga masyarakat dapat dengan bebas mendapat pesan dari organisasi dan mengekspresikan apa yang mereka inginkan dan apa yang mereka keluhan. PR juga perlu terus mengevaluasi sehingga opini publik dapat dikontrol dengan baik. Dengan demikian,PR adalah kegiatan yang pada dasarnya mengarahkan organisasi untuk memperoleh pengakuan publik. PR berusaha untuk membentuk opini publik yang menguntungkan organisasi sehingga citra positif terbangun dengan sendirinya.

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2

Brunner, Brigitta R., e Amber M. K. Smallwood. "Prioritizing public interest in public relations: Public interest relations". Public Relations Inquiry 8, n.º 3 (23 de agosto de 2019): 245–64. http://dx.doi.org/10.1177/2046147x19870275.

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Though early public relations leaders set up serving the public interest as an unquestionable role for public relations, contemporary public relations practice and scholarship have focused on organizations’ goals and activities giving little attention to the public interest. We put forth Public Interest Relations (PIR), which resituates the public interest as central to the work in and scholarship of public relations. PIR recognizes public relations practitioners have a civic duty to create spaces for dialogue; encourage and listen to diverse viewpoints; offer honest analysis and synthesis toward recommendations that advocate for the public interest; and act in the public interest, while also advancing organizational goals. Because organizations may engage in PIR in different ways, a three-category PIR continuum is offered. When PIR is practiced, we propose trust will grow, community will be built, and goodwill will be fostered.

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3

Tuttle, Kathy, e Mary “Dee” Miller. "Public relations committee PRN: Public relations news". American Journal of Infection Control 17, n.º 5 (outubro de 1989): A35—A36. http://dx.doi.org/10.1016/0196-6553(89)90193-4.

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4

I.M. Bayu Mahardika, I Dewa Ayu Hendrawathy Putri e I Gusti Ngurah Pertu Agung. "IMPLEMENTASI SOSTAC DALAM STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA RUANG KREATIF GEDUNG DHARMA NEGARA ALAYA DENPASAR)". Anubhava: Jurnal Ilmu Komunikasi HIndu 3, n.º 2 (1 de setembro de 2023): 474–83. http://dx.doi.org/10.25078/anubhava.v3i2.2708.

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Penelitian ini dilakukan untuk mengetahui komunikasi marketing public relations di Gedung Dharma Negara Alaya Denpasar. Sebagai jawaban atas program yang ditetapkan oleh pemerintah Kota Denpasar dalam wujud Ruang Kreatif Gedung Dharma Negara Alaya Denpasar. Permasalahan yang dikaji dari penelitian ini adalah: 1) Bagaimanakah implementasi SOSTAC dalam strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 2) Bagaimanakah strategi komunikasi marketing public relationss pada ruang kreatif Gedung Dharma Negara Alaya Denpasar? 3) Bagaimanakah kiat-kiat komunikasi marketing public relationss ruang kreatif Gedung Dharma Negara Alaya Denpasar? Dengan penelitian kualitatif deskriptif, hasil analisis dengan metode SOSTAC untuk strategi digital marketing dan strategi komunikasi marketing public relations. Setelah dianalisis dengan metode SOSTAC, kemudian masing-masing rumusan masalah dibedah dengan teori public relations, teori komunikasi persuasif, dan teori interaksionisme simbolik. Hasil penelitian menunjukkan bahwa, 1) Implementasi SOSTAC (Situation, Objective, Strategi, Tactic, Action, Control) telah sesuai dengan penerapan komunikasi yang dikalankan oleh public relations team, 2) Strategi komunikasi yang dilakukan secara persuasif dan edukatif sehingga menarik minat masyarakat, 3) Dharma Negara Alaya memiliki komitmen tinggi untuk implementasi standar pelayanan publik yang telah ditetapkan. Kesimpulan, pelaksanaan komunikasi marketing public relations sudah sesuai dengan prinsip dan hirarki organisasi, melaksanakan komunikasi publik denan baik, professional, dan sesuai dengan prosedur sebagaimana yang telah disimpulkan penliti. Kata kunci: SOSTAC, Public Relations, Komunikasi Publik, Marketing

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5

Amangeldiyeva, G., e Zh Yerkyn. "Public Relations as a Social Institute". Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 122, n.º 1 (2018): 63–69. http://dx.doi.org/10.32523/2616-7174-2018-122-1-63-69.

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6

Cough, Jenny. "Public relations". Nursing Standard 15, n.º 26 (14 de março de 2001): 63. http://dx.doi.org/10.7748/ns.15.26.63.s56.

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7

Sowell, Robert D. 'Doug'. "Public Relations". Journal of the American Podiatric Medical Association 91, n.º 3 (1 de março de 2001): 161. http://dx.doi.org/10.7547/87507315-91-3-161.

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8

Watchie, Joanne. "Public Relations". Cardiopulmonary Physical Therapy Journal 6, n.º 2 (1995): 20. http://dx.doi.org/10.1097/01823246-199506020-00008.

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9

Greenland, Rohan. "Public Relations". Medical Journal of Australia 160, S1 (março de 1994): 16–17. http://dx.doi.org/10.5694/j.1326-5377.1994.tb125998.x.

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10

Janower, Murray L. "Public Relations". Radiology 244, n.º 2 (agosto de 2007): 622. http://dx.doi.org/10.1148/radiol.2442062077.

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11

Rees, Thomas D. "Public Relations". Plastic and Reconstructive Surgery 88, n.º 4 (outubro de 1991): 696–98. http://dx.doi.org/10.1097/00006534-199110000-00022.

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12

Singh, Raveena. "Public Relations". Australian Journal of Career Development 9, n.º 1 (abril de 2000): 12–16. http://dx.doi.org/10.1177/103841620000900104.

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In many ways the profession of public relations has not been fully understood. Public relations, however, has a recorded history of almost a century. This article provides a brief survey of the historical development and current status of public relations. It also offers an insight into what public relations is, its growth, maturation and professionalisation, together with its position in the 21st century. Public relations is currently progressing into a serious academic area of study and a profession. Given rapid and increasing changes, both nationally and internationally, the profession offers a dynamic and challenging career in the next century. Both education and training are continuously reassessing and updating curricula to meet these challenges, with tertiary education now being undertaken up to doctoral level. A snapshot of the profession is offered in this paper through a study undertaken by Mercer Cullen Egan Dell (Public Relations Institute of Australia, 1998). Permission has been granted to report the findings.

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13

Dodd, Corrys. "Public Relations". Physiotherapy 80, n.º 6 (junho de 1994): 394. http://dx.doi.org/10.1016/s0031-9406(10)61119-4.

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14

Kennedy, C. Oliver. "Public relations". British Homeopathic Journal 78, n.º 03 (julho de 1989): 188. http://dx.doi.org/10.1016/s0007-0785(89)80041-9.

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15

Alward, Ruth R., e Caroline Camu??as. "Public Relations". JONA: The Journal of Nursing Administration 20, n.º 10 (outubro de 1990): 28???34. http://dx.doi.org/10.1097/00005110-199010000-00008.

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Alward, Ruth R., e Caroline Camunas. "Public Relations". JONA: The Journal of Nursing Administration 20, n.º 11 (novembro de 1990): 31???42. http://dx.doi.org/10.1097/00005110-199011000-00007.

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17

Sonja Verwey, Sonja Verwey. "Public relations". Communicare: Journal for Communication Studies in Africa 19, n.º 2 (31 de outubro de 2022): 51–68. http://dx.doi.org/10.36615/jcsa.v19i2.1873.

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The advent of the Communication Age sets the challenge for public relations to leadcorporations and other organisations on several levels, including the integration ofrelationships with various stakeholders, management functions, corporate andorganisational structures as well as the integration with society. The successfulintegration at these levels will depend on the range of leadership that corporatecommunication professionals demonstrate from a macro level of interaction with societyto a more micro level of individual stakeholders. As a result, public relations professionalsmust understand the major issues and trends confronting business and society, and beable to effectively communicate their longterm implications to management. Key issuest h a t w i l l remain of concern include many challenges that are a function of technologyand changing times. The future of public relations practice depends on how well theprofession adapts to changes in the new media environment and to shifts in economic,social and business paradigms.This article explores the reasons why public relations practice has grown increasinglycomplex and discusses the challenges, threats and opportunities facing the professionin the new millennium.

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18

De Wet, Gideon. "Public Relations". Communicare: Journal for Communication Studies in Africa 6, n.º 1 (14 de novembro de 2022): 53–58. http://dx.doi.org/10.36615/jcsa.v6i1.2113.

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RELATIONS has, for reasons not that obvious, been neglected in terms of theoretical conceptualization in the study of communication phenomena. Though the field has seen a number of text books and articles written on public relations, attempts to put public relations in conceptual theoretical perspectives have been limited. The need therefore is to elevate the study of public relations to higher theoretical levels, which could also benefit industry eventually. In this article Lewin's field theory, and in particular his topology of the inner per- son has been put forward as a focus domain of how to conceptualize public relations in an organizational context. Public relations is playing the mediating role between individual and individual, organization and individual as well as organization and organization. Lewin's field theory, as such, provides the communicologist with exploratory alter- natives to the study of public relations.

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19

Yurita, Ayu Puspa, e Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV". Jurnal Ilmiah Komunikasi Makna 7, n.º 2 (31 de agosto de 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil penelitian menjelaskan bahwa perbedaan tujuan, fungsi, dan peran tergantung dari kebijakan perusahaan masing- masing. CNN Indonesia TV melakukan efisiensi pada tujuan dan fungsi perusahaan, sedangkan peran departemen marketing public relations-nya sejalan dengan misi PR perusahaan yaitu ikut berkontribusi langsung dalam revenue perusahaan. Sedangkan aktivitas yang diinisiasi oleh CNN Indonesia ada 3, yaitu Dialog, Monolog, dan Meet Up. Dari 3 poin pada pembahasaan tersebut akhirnya dapat diketahui seperti apa karakteristik public relations pada departemen marketing public relations CNN Indonesia TV.�Kata Kunci: Media Massa; Karakteristik; Public Relations; Marketing Public Relations; Fungsi��ABSTRACTThe many uses of names in the division or department of public relations that give the impression that the tasks and functions of the division or department are not the same as at first. Differences in functions, tasks, roles, and activities carried out by the division or public relations department can determine public relations in company. This� the background of the writer will describe characteristics of public relations in the public relations marketing departement CNN Indonesia TV. The purpose of this study was to determine the objectives, functions, roles, and also the marketing business relations department at CNN Indonesia TV. The research method is descriptive qualitative. The results of the study explain that the number of goals, functions, and roles depends on each company. CNN Indonesia TV transfers the functions and functions of the company, while the marketing office relations of public relations are within the mission of the company's public relations incorporated in the company's revenue. While the activities initiated by CNN Indonesia are 3, namely Dialogue, Monologue, and Meet Up. Of the 3 points in the discussion, it can finally be seen as what public relations in the CNN Indonesia TV marketing public relations department.

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20

Rizzo, Antonina. "Public relations excellence". Journal of Professional Communication 5, n.º 2 (12 de outubro de 2018): 7–14. http://dx.doi.org/10.15173/jpc.v5i2.3746.

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In this commentary, the author explains why theoretical publicrelations scholarship is necessary to focus on the impact of behaviourin three areas: socio-cultural studies on internal businessculture; organization-public relationship (OPR) focusedon publics’perceptions; and functional integrative stratificationin the context of an organization to its society and in the evolutionof public relations practice. Research in these three areasstand to enhance internal collaboration, facilitate quality relationshipswith publics, build organizational acceptance in society,and outline the evolution of public relations—all of whichestablish excellence in the field of public relations.

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21

Hallahan, Kirk. "Inactive publics: the forgotten publics in public relations ∗". Public Relations Review 26, n.º 4 (2000): 499–515. http://dx.doi.org/10.1016/s0363-8111(00)00061-8.

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Holladay, Sherry Jean, e William Timothy Coombs. "Public relations literacy: Developing critical consumers of public relations". Public Relations Inquiry 2, n.º 2 (maio de 2013): 125–46. http://dx.doi.org/10.1177/2046147x13483673.

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23

Raucher, Alan R. "Public relations in business: A business of public relations". Public Relations Review 16, n.º 3 (setembro de 1990): 19–26. http://dx.doi.org/10.1016/s0363-8111(05)80066-9.

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Motion, Judy. "Personal public relations: identity as a public relations commodity". Public Relations Review 25, n.º 4 (dezembro de 1999): 465–79. http://dx.doi.org/10.1016/s0363-8111(99)00032-6.

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25

Antczak, Barbara. "Meaning and goals of modern public relations". Journal of Modern Science 39, n.º 4 (4 de fevereiro de 2019): 169–83. http://dx.doi.org/10.13166/jms/103640.

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26

Beecher, Ned, Barry Connell, Maile Lono e Nora Goldstein. "NOT PUBLIC RELATIONS, PUBLIC RELATIONSHIPS!" Proceedings of the Water Environment Federation 2003, n.º 1 (1 de janeiro de 2003): 354–62. http://dx.doi.org/10.2175/193864703784292223.

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27

Sévigny, Alex. "Public relations or public relationships?" Journal of Professional Communication 4, n.º 2 (30 de abril de 2016): 4. http://dx.doi.org/10.15173/jpc.v4i2.2913.

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<p>This editorial for issue 2, volume 4 of the Journal of Professional Communication discusses the importance of the concept of relationships in the practice of public relations and communications management. The rise of the internet and social media has launched a new era of publishing by individuals who share information and messages amongst their social networks. In this new world, publication has become a relational act instead of a broadcasting act. It is argued that an organizaton and its publics share a state of being together instead of experiencing one another in a strictly transactional relationship. The articles in the current issue of the Journal of Professional Communication are also discussed and presented.</p><p>©Journal of Professional Communication, all rights reserved.</p>

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28

White, Candace, e Joosuk Park. "Public perceptions of public relations". Public Relations Review 36, n.º 4 (novembro de 2010): 319–24. http://dx.doi.org/10.1016/j.pubrev.2010.09.002.

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KUNCZIK, MICHAEL, e UWE WEBER. "Public Diplomacy and Public Relations". Journal of International Communication 1, n.º 2 (dezembro de 1994): 18–40. http://dx.doi.org/10.1080/13216597.1994.9751789.

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Dixon, Bernard. "Public Awareness, Not Public Relations". Nature Biotechnology 11, n.º 11 (novembro de 1993): 1208. http://dx.doi.org/10.1038/nbt1193-1208.

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Weissmann, Klaus, e Christian Scheucher. "Public relations for public affairs". Journal of Public Affairs 1, n.º 1 (janeiro de 2001): 93–95. http://dx.doi.org/10.1002/pa.54.

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Kusumaningtyas, Nurhidayati. "MARJINALISASI (PUBLIK) AKTIVIS DALAM LITERATUR PUBLIC RELATIONS". INFORMASI 45, n.º 1 (1 de junho de 2015): 57. http://dx.doi.org/10.21831/informasi.v45i1.7770.

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AbstractActivism can involve an individual or a collection of a few people. The practice of activism is often perceived as negative and destructive actions. In the literature of public relations, we will discover how the activist group pressure group categorized into the “source of trouble” and must be addressed by public relations practitioners. This perspective led to a bias that leads to marginalization of “activist public” in public relations literature. Marginalization process lasts through two methods: (1) the provision of which tend negative stigma, (2) the dominance of the paradigm of “corporate centric” in the literature of public relations. This article presents an alternative paradigm of the postmodern paradigm in view of the role and functions of the public activists.AbstrakAktivisme bisa melibatkan seorang individu ataupun kumpulan beberapa orang. Praktek aktivisme seringkali dipersepsikan sebagai tindakan yang negatif dan destruktif. Dalam literatur public relation, kita akan menemukan bagaimana kelompok aktivis dikategorikan kedalam kelompok penekan yang menjadi “sumber masalah” dan harus diatasi oleh praktisi public relations. Perspektif ini memunculkan bias yang mengarah pada marjinaliasi “publik aktivis” dalam literature public relation. Proses marjinalisasi berlangsung melalui dua cara: (1) pemberian stigma yang bertendensi negative, (2) adanya dominasi paradigma “corporate centric” dalam literatur public relation. Artikel ini menyajikan alternatif paradigma yakni paradigma postmodern dalam melihat peran dan fungsi publik aktivis.Keywords: Public Activist, Corporate Centric, Marginalization.

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Wylie, Frank W., e Linda P. Morton. "Public relations publications-designing for target publics". Public Relations Review 27, n.º 1 (março de 2001): 119–20. http://dx.doi.org/10.1016/s0363-8111(01)00074-1.

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Valentini, Chiara. "Public relations as relationship management. A relational approach to the study and practice of public relations". Journal of Communication 66, n.º 1 (fevereiro de 2016): E15—E18. http://dx.doi.org/10.1111/jcom.12210.

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Kamiyabu, Kumi. "ICONE19-43292 PUBLIC RELATIONS ACTIVITIES AT JAPC". Proceedings of the International Conference on Nuclear Engineering (ICONE) 2011.19 (2011): _ICONE1943. http://dx.doi.org/10.1299/jsmeicone.2011.19._icone1943_127.

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Al-Jenaibi, Badreya. "Satisfying Public Relations". International Journal of E-Adoption 5, n.º 1 (janeiro de 2013): 1–16. http://dx.doi.org/10.4018/jea.2013010101.

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This paper assesses the state of PR in the UAE in relation to global media, and highlights needs in this area for both public and private enterprises. The paper explores the types of Social Media (SM) used for public relations in the UAE and what it plays in PR departments. The main research focus of this paper is how PR departments are utilizing social media to engage in advocacy work. Employing a qualitative method, interview data is taken from a cross section of 40 organizations throughout the UAE. It addresses perceptions of benefits, challenges, public acceptance, and future strategies of social media in relation to global SM as a whole. A limited number of research articles about the use of the internet in the UAE organizations have been published, but the author found no previous published studies specifically focusing on the use of SM in PR in this region, and this is the first paper that focuses on SM in 40 different organizations. It also offers suggestions for media planning and education strategies that can contribute to the future of PR in the UAE, and suggests further research focusing on the socio-economic effects of social media be conducted and incorporated by educational institutions in the UAE and by private businesses with a vested interest. These new technologies are critical for improving organizational and PR processes in the UAE.

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Garrido Lora, Manuel. "Public Relations Image". Questiones Publicitarias, n.º 4 (31 de julho de 1995): 140. http://dx.doi.org/10.5565/rev/qp.293.

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&NA;, &NA;. "PUBLIC RELATIONS COMMITTEE". Journal of Wound, Ostomy and Continence Nursing 13, n.º 6 (novembro de 1986): 30A. http://dx.doi.org/10.1097/00152192-198611000-00022.

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Bryant, Ruth. "PUBLIC RELATIONS COMMITTEE". Journal of Wound, Ostomy and Continence Nursing 15, n.º 2 (março de 1988): 43A. http://dx.doi.org/10.1097/00152192-198803000-00010.

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Bryant, Ruth. "PUBLIC RELATIONS REPORT". Journal of Wound, Ostomy and Continence Nursing 15, n.º 5 (setembro de 1988): 30A. http://dx.doi.org/10.1097/00152192-198809000-00003.

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Currence, Sue, e Ruth Bryant. "PUBLIC RELATIONS NEWS". Journal of Wound, Ostomy and Continence Nursing 17, n.º 3 (maio de 1990): 40A. http://dx.doi.org/10.1097/00152192-199005000-00010.

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Ristino, Robert J. "Public relations marketing". Health Care Management Review 14, n.º 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Kitchen, Philip J., e Jon White. "Public Relations – Developments". Marketing Intelligence & Planning 10, n.º 2 (fevereiro de 1992): 14–17. http://dx.doi.org/10.1108/02634509210012087.

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Khodarahmi, Ehsan. "Strategic public relations". Disaster Prevention and Management: An International Journal 18, n.º 5 (6 de novembro de 2009): 529–34. http://dx.doi.org/10.1108/09653560911003723.

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Acharya, Lalit. "Public Relations Environments". Journalism Quarterly 62, n.º 3 (setembro de 1985): 577–84. http://dx.doi.org/10.1177/107769908506200317.

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