Literatura científica selecionada sobre o tema "Oppositional Market Categories"
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Artigos de revistas sobre o assunto "Oppositional Market Categories"
Thompson, Scott A., e Rajiv K. Sinha. "Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty". Journal of Marketing 72, n.º 6 (novembro de 2008): 65–80. http://dx.doi.org/10.1509/jmkg.72.6.065.
Texto completo da fonteBoone, Christophe, e Serden Özcan. "Oppositional Logics and the Antecedents of Hybridization: A Country-Level Study of the Diffusion of Islamic Banking Windows, 1975–2017". Organization Science 31, n.º 4 (julho de 2020): 990–1011. http://dx.doi.org/10.1287/orsc.2019.1338.
Texto completo da fonteChatterji, Aaron K., Jiao Luo e Robert C. Seamans. "Categorical Competition in the Wake of Crisis: Banks vs. Credit Unions". Organization Science 32, n.º 3 (maio de 2021): 568–86. http://dx.doi.org/10.1287/orsc.2020.1403.
Texto completo da fonteThompson, Scott A., Andrew M. Kaikati e James M. Loveland. "Do brand communities benefit objectively under-performing products?" Journal of Business & Industrial Marketing 33, n.º 4 (8 de maio de 2018): 457–65. http://dx.doi.org/10.1108/jbim-02-2017-0051.
Texto completo da fonteHankins, Laurel V. "The Art of Retreat". Nineteenth-Century Literature 71, n.º 4 (1 de março de 2017): 431–56. http://dx.doi.org/10.1525/ncl.2017.71.4.431.
Texto completo da fonteSchiff, Claire, e Michèle Debrenne. "Same Origins, Different Destinies: New Migrants vs Descendants of Migrants". Vestnik Tomskogo gosudarstvennogo universiteta, n.º 462 (2021): 103–9. http://dx.doi.org/10.17223/15617793/462/13.
Texto completo da fonteHyman, Larry, Heiko Narrog, Mary Paster e Imelda Udoh. "Leggbo Verb Inflection: A Semantic and Phonological Particle Analysis". Annual Meeting of the Berkeley Linguistics Society 28, n.º 1 (14 de agosto de 2002): 399. http://dx.doi.org/10.3765/bls.v28i1.3854.
Texto completo da fonteLynch, Ingrid, e David Maree. "Gender outlaws or a slow bending of norms? South African bisexual women’s treatment of gender binaries". Feminist Theory 19, n.º 3 (17 de outubro de 2017): 269–88. http://dx.doi.org/10.1177/1464700117734737.
Texto completo da fontePrieto, Manuel. "Equity vs. Efficiency and the Human Right to Water". Water 13, n.º 3 (24 de janeiro de 2021): 278. http://dx.doi.org/10.3390/w13030278.
Texto completo da fonteHanafin, John J. "Morality and the Market in China: Some Contemporary Views". Business Ethics Quarterly 12, n.º 1 (janeiro de 2002): 1–18. http://dx.doi.org/10.2307/3857645.
Texto completo da fonteTeses / dissertações sobre o assunto "Oppositional Market Categories"
Nguyen, Thu Thi Minh. "Le management de la proposition de valeur au sein de catégories de marché oppositionnelles. Le cas d'une plateforme digitale pour des créateurs de mode émergents". Electronic Thesis or Diss., Université Paris sciences et lettres, 2024. http://www.theses.fr/2024UPSLD026.
Texto completo da fonteThis study investigates the role of value proposition in building an oppositional market category, the strategic interplay of platform owner and complementors, and category dynamics in digital platform emergence. Abductive qualitative research is led through an embedded case study that explores the emergence of Not Just A Label, a digital platform for emerging fashion designers aiming to be a “black sheep”. Interviews, newspaper articles, web-archive and web-scrapping were used to collect data about the management of the value proposition by the platform and the perceptions of internal and external audiences over time. The case is one of a platform with a dual approach of the value proposition, multifaceted that spans categories, yet with a coherent identity used as a covert prototype that gathers heterogeneous complementors. Intrinsic value and social externalities, as well as the resonance of the platform value proposition are key for the formation of an oppositional market category. The study motivates further research to refine our understanding of digital platform strategies and market category emergence and contributes to the development of more effective management of value propositions and complementors
Capítulos de livros sobre o assunto "Oppositional Market Categories"
Maughan, Barbara. "Young people with troublesome behaviour". In Child and adolescent mental health services: strategy, planning, delivery, and evaluation, 257–62. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780198508441.003.0016.
Texto completo da fonteNarkunas, J. Paul. "Utilitarian Humanism". In Reified Life, 72–99. Fordham University Press, 2018. http://dx.doi.org/10.5422/fordham/9780823280308.003.0003.
Texto completo da fonteVan Breugel, Ilona. "Anticipating Public Approval in the Binding of Immigrant Integration Problems and Solutions". In The Political Formulation of Policy Solutions, 137–50. Policy Press, 2021. http://dx.doi.org/10.1332/policypress/9781529210347.003.0007.
Texto completo da fontePycia-Košćak, Paulina. "Periferija i margina – značenja i konteksti". In Periferno u hrvatskom jeziku, kulturi i društvu / Peryferie w języku chorwackim, kulturze i społeczeństwie, 161–73. University of Silesia Press, 2021. http://dx.doi.org/10.31261/pn.4038.09.
Texto completo da fonteHalsall, Francis. "Attractors and Locked-In Art: Art History as a Complex System". In Speculative Art Histories. Edinburgh University Press, 2017. http://dx.doi.org/10.3366/edinburgh/9781474421041.003.0004.
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