Artigos de revistas: "Native ads"

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Fischbach, Sarah, e Jennifer Zarzosa. "Consumers' Perceptions of Native Advertisements". Business and Professional Ethics Journal 38, n.º 3 (2019): 275–96. http://dx.doi.org/10.5840/bpej201981584.

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With the rapid growth of native advertising, there has been an increased interest to address ethical concerns and deception online. To address this concern, we look at the consumer's ethical efficacy toward native ads and we compare native ads (such as in-feed and advertorial) to banner ads. Results confirm that consumers trust native ads more than banner ads. Moreover, we uncover that consumers ethical efficacy (i.e., confidence in ethical decision making) affects their intention to share native ads through eWOM. However, consumer individual differences influence intention to share content online and trust in the native ads. We study the moderating effects of salience, using the fashion context, and its influence on ad trust and willingness to share through eWOM. Recommendations for business professionals and academics are discussed and future research guidelines are addressed.

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Grigsby, Jamie L. "Fake Ads: The Influence of Counterfeit Native Ads on Brands and Consumers". Journal of Promotion Management 26, n.º 4 (29 de janeiro de 2020): 569–92. http://dx.doi.org/10.1080/10496491.2020.1719958.

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Kutlu, Aleyna. "Native Advertising the Effect of Native Advertising on Ad Credibility". International Journal of Economics, Business and Management Research 06, n.º 11 (2022): 152–65. http://dx.doi.org/10.51505/ijebmr.2022.61111.

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The aim of this paper is to summarize the current state of research on native advertising and its opportunities and limitations for advertisers. Scientific articles, studies and marketing websites are consulted for this purpose. The opportunities and limitations mainly refer to the credibility, advertising impact, positioning and advertising labeling of Native Advertising, as well as Native Advertising in the field of social media marketing. Results show that Native Ads benefit from the credibility of publishers and have a positive advertising impact, as they are usually not recognized as advertising. Moreover, their positioning and labeling influences how they are perceived by Internet users. The difficulty of recognizing native ads as advertising is examined from the perspective of the companies and from an ethical perspective. Furthermore, implications for managers of advertising companies are drawn up in order to make native advertising marketing successful.

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An, Soontae, Gayle Kerr e Hyun Seung Jin. "Recognizing Native Ads as Advertising: Attitudinal and Behavioral Consequences". Journal of Consumer Affairs 53, n.º 4 (3 de fevereiro de 2019): 1421–42. http://dx.doi.org/10.1111/joca.12235.

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Aribarg, Anocha, e Eric M. Schwartz. "Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness". Journal of Marketing Research 57, n.º 1 (10 de novembro de 2019): 20–34. http://dx.doi.org/10.1177/0022243719879711.

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Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. In practice, the choice between display and in-feed native advertising presents brand advertisers and online news publishers with conflicting objectives. Advertisers face a trade-off between ad clicks and brand recognition, whereas publishers need to strike a balance between ad clicks and the platform’s trustworthiness. For policy makers, concerns that native advertising confuses customers prompted the U.S. Federal Trade Commission to issue guidelines for disclosing native ads. This research aims to understand how consumers respond to native ads versus display ads and to different styles of native ad disclosures, using randomized online and field experiments combining behavioral clickstream, eye movement, and survey response data. The results show that when the position of an ad on a news page is controlled for, a native ad generates a higher click-through rate because it better resembles the surrounding editorial content. However, a display ad leads to more visual attention, brand recognition, and trustworthiness for the website than a native ad.

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Huang, Guanxiong. "Variation matters". Internet Research 29, n.º 6 (2 de dezembro de 2019): 1469–84. http://dx.doi.org/10.1108/intr-12-2017-0524.

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Purpose In-feed native ads have become a major social media advertising format. The purpose of this paper is to investigate strategies for leveraging native advertising in terms of content creation and platform selection on social media, proposing that variations in content and platform reduce the intrusiveness of native ads, thereby resulting in enhanced brand attitude and purchase intent. Design/methodology/approach Two experiments were conducted with online samples, employing a 2 (content strategy: repeated ads vs varied ads) × 2 (platform strategy: single platform vs multiple platforms) between-subject factorial design. ANCOVA and structural equation modeling were used to test the hypotheses. Findings When repeated ads were used, the use of multiple platforms reduced ad intrusiveness, resulting in more favorable brand attitude and greater purchase intent as opposed to the use of a single platform. In contrast, when varied ads were used, there were no significant differences in the outcome variables between a single platform and multiple platforms. The results were largely consistent across the two experiments. Originality/value This study contributes to theory advancement by unpacking the underlying mechanisms of processing native advertising and shedding light on which content and platform strategies are the most effective on social media.

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Wang, Bingcheng, Man Wu, Pei-Luen Patrick Rau e Qin Gao. "Influence of Native Video Advertisement Duration and Key Elements on Advertising Effectiveness in Mobile Feeds". Mobile Information Systems 2020 (2 de dezembro de 2020): 1–12. http://dx.doi.org/10.1155/2020/8836195.

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This research investigated the influence of advertisement (ad) duration and key elements (titles, logos, and texts) on advertising effectiveness in mobile feeds. We recruited 40 participants (27 men and 13 women) who are aged from 20 to 43 years (M = 29.33, SD = 6.67). The participants were assigned randomly to four groups to watch four different types of ads: 6-second ads with key elements, 15-second ads with key elements, 15-second ads without key elements, and 30-second ads without key elements. We measured advertising effectiveness from four aspects: users’ attention, emotion, memory, and attitudes. During the experiment, a researcher recorded participants’ electroencephalography and eye movements. After the experiment, participants were required to complete a questionnaire and were interviewed. Results showed that participants felt more positive when watching 6-second duration ads in mobile feeds than the 15-second and 30-second ads; however, their memory of the ads was worse. The participants paid more attention to the key elements rather than the content of the ads. This research elucidated the features of native video ads in mobile feeds and provided some useful suggestions for advertisers who design video ads.

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Wang, Pengyuan, Guiyang Xiong e Jian Yang. "Serial Position Effects on Native Advertising Effectiveness: Differential Results Across Publisher and Advertiser Metrics". Journal of Marketing 83, n.º 2 (11 de dezembro de 2018): 82–97. http://dx.doi.org/10.1177/0022242918817549.

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The advertising industry has recently witnessed proliferation in native ads, which are inserted into a web stream (e.g., a list of news articles or social media posts) and look like the surrounding nonsponsored contents. This study is among the first to examine native ads and unveil how their effectiveness changes across serial positions by analyzing a large-scale data set with 120 ads. For each ad, the authors use separate “natural experiment” studies to compare the ad’s performance as its serial position varies. Subsequently, they conduct a meta-analysis to generalize the results across all studies. The results reveal vastly asymmetric effects of native ad serial position on publishers’ metrics (click-based) versus advertisers’ metrics (conversion-based). As serial position lowers (i.e., from rank 1 to a lower rank), there are only modest changes in publishers’ metrics, but drastic reductions in advertisers’. This pattern is unique to native ads and has not been indicated by prior research on ad serial position. Moreover, the authors show the moderating effects of audience gender and age. The findings provide new and timely implications for researchers and marketers.

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Kim, Mikyoung, e Hyegue Lee. "The Effects of Source and Content Types on the Effectiveness of Native Ads". Korean Journal of Advertising 27, n.º 6 (30 de agosto de 2016): 29–49. http://dx.doi.org/10.14377/kja.2016.8.31.29.

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Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING". AT-TAWASSUTH: Jurnal Ekonomi Islam 5, n.º 1 (1 de junho de 2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.

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The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be effectively approved according to marketing objectives. This research uses descriptive analysis technique with random sampling data collection techniques to 420 respondents online. Obtained results from native advertisements that are supported and able to produce positive attitudes and behaviors that benefit marketers or ad owners. Respond to native ads that can provide good information, fun, useful, credible, and do not disturb.

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Karpiński, Maciej, e Katarzyna Klessa. "The perception of non-native phonological categories in adult-directed and infant-directed speech: An experimental study". Logopedia Silesiana, n.º 9 (29 de dezembro de 2020): 1–20. http://dx.doi.org/10.31261/logopediasilesiana.2020.09.13.

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In the present study, we test whether adult listeners detect phonological contrasts faster and more accurately in non-native infant-directed speech (IDS) than in non-native adult-directed speech (ADS). 21 participants listened to pairs of speech signals and their task was to decide as quickly as possible whether the signals constitute the same or different words. Each pair of signals contained target vowels or consonants representing a certain category of contrast that was phonologically relevant in a given language but not in Polish, i.e., the native language of the participants of the listening test. The signals were presented in a random order, and each pair occurred in the material twice. Although we demonstrated significant acoustic-phonetic differences between the utterances realized in the IDS and ADS speaking styles, the listeners in our study were not significantly more accurate or faster in the identification of contrasts in either IDS or ADS stimuli.

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변혜민 e Sungwook Shim. "The Study on the Effect on Social Native ads : Facebook Sponsored Advertising". Journal of Practical Research in Advertising and Public Relations 9, n.º 3 (setembro de 2016): 26–48. http://dx.doi.org/10.21331/jprapr.2016.9.3.002.

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Huang, Yan, e Hye Jin Yoon. "Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type". Journal of Social Marketing 12, n.º 2 (17 de novembro de 2021): 105–23. http://dx.doi.org/10.1108/jsocm-05-2021-0105.

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Purpose Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the influence of ad-context congruence, ad position and ad type (i.e. public service advertising [PSA] vs cause-related brand [CRB] advertising) on the effectiveness of prosocial native advertising on social media. Design/methodology/approach Two experiments were conducted on different social media platforms (i.e. Twitter and Instagram) with varied prosocial issues (i.e. healthy eating and environmental sustainability). Findings Experiment 1 indicated that the congruence between prosocial native ads and social media feeds elicited greater ad involvement and a more favorable ad attitude, regardless of ad position. Experiment 2 revealed that such an impact was contingent on whether the prosocial native ad was a public service ad or a CRB ad. The positive influence of ad-context congruence was pronounced among public service ads but was not observed among CRB ads. Perceived ad involvement mediated the interaction effects between ad-context congruence and ad type on ad attitude and behavioral intention. Originality/value The study extends ad-context congruence research to the context of prosocial native advertising on social media. Moreover, it identifies ad type as a boundary condition for the congruence effects and reveals that increased ad involvement is the mechanism underlying the positive effect of congruent PSA.

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Raimondo, Maria Antonietta, Maria Vernuccio e Gaetano “Nino” Miceli. "The effects of native advertising on consumer responses. Some experimental evidences on the interaction between content type and brand awareness". MERCATI & COMPETITIVITÀ, n.º 3 (setembro de 2019): 149–68. http://dx.doi.org/10.3280/mc3-2019oa8505.

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Native advertising is rapidly establishing itself in the field of online marketing communication strategies. This paper aims at analyzing consumer responses to native ads varying upon the concreteness versus abstractness of content under specific brand awareness conditions. The conceptual model proposes that brand awareness moderates the relationships between the type of content (concrete vs. abstract) andconsumers evaluations of and dispositions toward native ad, product/service and brand. The results of an experimental study provide empirical support to the idea that consumer responses to concrete vs. abstract native content change for wellknown and less known brands and suggest implications for theory and practice.

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Beckert, Johannes, Thomas Koch, Benno Viererbl, Nora Denner e Christina Peter. "Advertising in disguise? How disclosure and content features influence the effects of native advertising". Communications 45, n.º 3 (25 de setembro de 2020): 303–24. http://dx.doi.org/10.1515/commun-2019-0116.

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AbstractNative advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but do not necessarily decrease brand attitudes. However, disclosure effects do not persist over time and remain unaffected by content features.

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Berros, Jesús Bermejo, e Esther Martínez Pastor. "Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain". Journal of Intercultural Communication 13, n.º 3 (30 de novembro de 2013): 1–16. http://dx.doi.org/10.36923/jicc.v13i3.660.

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The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four versions of the two approaches by introducing different ethnic sources (Spanish, Latin American, North African and sub-Saharan). These were shown to 124 young native Spanish people, to understand their perception of and attitude towards them. The results show that there is a differential perception of the ads based on whether these are commercial or public service in nature. We also found a differential attitude toward the ad, depending on which source of which ethnicity appears as a character.

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Moradi, Samin, e Linda Polka. "Contribution of positive affect in infant directed speech: what do amplitude modulations patterns suggest?" Journal of the Acoustical Society of America 155, n.º 3_Supplement (1 de março de 2024): A81. http://dx.doi.org/10.1121/10.0026881.

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Speech perception relies heavily on cortical entrainment of amplitude modulations in speech, which occur at different rates. Following a study by Leong et al. (2017) showing slower modulations have higher power than faster modulations in infant directed speech (IDS), we hypothesized that positive emotions in IDS might drive this pattern. Using the same analyses (spectral amplitude modulation phase hierarchy method and phase synchronization index (PSI) (Leong and Goswami, 2015)), we compared the power of isolated modulation rates (synchronous with neural oscillations) and the synchrony between them in IDS and adult directed speech (ADS), using English stimuli from Many Babies Consortium (Frank et al., 2020). We repeated the same analyses comparing happy and neutral ADS using stimuli of four native English speakers (Pell et al., 2009). Our analysis did not uncover significant power differences between IDS and ADS. However, it revealed happy ADS has higher power at slower rates, with the reversed pattern for neutral ADS (p < 0.001). PSI was higher for two faster rates in neutral ADS (p < 0.0001), as reported by Leong et al. comparing IDS versus ADS. These findings reveal novel acoustic features of vocal emotions that might be important in attracting infant attention to IDS.

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Zhou, Zimeng. "Digital Transformation of Advertising: Trends, Strategies, and Evolving User Preferences in Online Advertising". Highlights in Business, Economics and Management 23 (29 de dezembro de 2023): 1224–29. http://dx.doi.org/10.54097/3088d623.

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This study discusses the evolving trends in online advertising, diverse marketing models, and changing user needs. From the early development of the Internet, especially in the early 1990s, to the emergence of numerous advertising formats, online advertising has become an integral part of modern marketing. Different types of online advertisements, such as banner ads, pop-up ads, video ads, native ads, search engine ads, and social media ads, fulfill different needs of advertisers. In addition, the study also explores diverse marketing models for online advertising, including pay-per-click, pay-per-thousand-displays, pay-per-action, affiliate marketing, targeted ads, and video ads, which provide more choices for advertisers. In terms of user characteristics and needs, as technology continues to evolve, user reliance on mobile devices increases, the use of ad-blocking and anti-advertising technologies rises, concerns about data privacy increase, social media becomes an important channel for advertising, and data analytics and ad-tracking technologies become increasingly critical. A user’s age, gender, geographic location, interests, purchase history, device and platform, social interactions, and privacy preferences are important in creating user profiles and target market analysis. In summary, online advertising plays a key role in the modern marketplace, providing advertisers with global advertising opportunities and the need to continually adapt to market and technological changes to maximize ad effectiveness.

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Lee, Jin Kyun, Ki-Young Lee e Mikyoung Kim. "The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility". Journal of Promotion Management 25, n.º 7 (8 de maio de 2019): 935–58. http://dx.doi.org/10.1080/10496491.2019.1612494.

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Hayes, Jameson L., Guy Golan, Brian Britt e Janelle Applequist. "How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter". International Journal of Advertising 39, n.º 1 (16 de abril de 2019): 131–65. http://dx.doi.org/10.1080/02650487.2019.1596446.

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Wang, Hongtao, Zhi Qi, Angi Guo, Qinchao Mao, Hong Lu, Xiuli An, Chenglai Xia et al. "ADS-J1 Inhibits Human Immunodeficiency Virus Type 1 Entry by Interacting with the gp41 Pocket Region and Blocking Fusion-Active gp41 Core Formation". Antimicrobial Agents and Chemotherapy 53, n.º 12 (28 de setembro de 2009): 4987–98. http://dx.doi.org/10.1128/aac.00670-09.

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ABSTRACT We previously identified a small-molecule anti-human immunodeficiency virus type 1 (anti-HIV-1) compound, ADS-J1, using a computer-aided molecular docking technique for primary screening and a sandwich enzyme-linked immunosorbent assay (ELISA) as a secondary screening method. In the present study, we demonstrated that ADS-J1 is an HIV-1 entry inhibitor, as determined by a time-of-addition assay and an HIV-1-mediated cell fusion assay. Further mechanism studies confirmed that ADS-J1 does not block gp120-CD4 binding and exhibits a marginal interaction with the HIV-1 coreceptor CXCR4. However, ADS-J1 inhibited the fusion-active gp41 core formation mimicked by peptides derived from the viral gp41 N-terminal heptad repeat (NHR) and C-terminal heptad repeat (CHR), as determined by ELISA, native polyacrylamide gel electrophoresis, and circular dichroism analysis. Moreover, using a surface plasmon resonance assay, we found that ADS-J1 could bind directly to IQN17, a trimeric peptide containing the gp41 pocket region, resulting in the conformational change of IQN17 and the blockage of its interaction with a short D peptide, PIE7. The positively charged residue (K574) located in the gp41 pocket region is critical for the binding of ADS-J1 to NHR. These results suggest that ADS-J1 may bind to the viral gp41 NHR region through its hydrophobic and ionic interactions with the hydrophobic and positively charged resides located in the pocket region, subsequently blocking the association between the gp41 NHR and CHR regions to form the fusion-active gp41 core, thereby inhibiting HIV-1-mediated membrane fusion and virus entry.

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Tanasale, Inggrit. "THE RHETORICAL IDENTITY CONSTRUCTION OF ENGLISH INSTRUCTORS IN ONLINE ENGLISH COURSES ADVERTISEMENTS". LLT Journal: A Journal on Language and Language Teaching 24, n.º 2 (6 de novembro de 2021): 439–49. http://dx.doi.org/10.24071/llt.v24i2.3586.

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The superior image of native English teachers portrayed in ELT professionalism has been heavily criticized among scholars by raising awareness on the expertise than nativeness or races. However, the study is scarce regarding how online discourse such as web-based advertisement of English language courses rhetorically depicts their language instructors: a native speaker and local teachers. To fill this gap, the purposes of this study are to examine the attributes of language instructors and any potential discriminatory or privileged presentation evoke in the online ads. The initial analysis was done within twenty English course sites to view overall trends of English instructors' attributes in several websites in Indonesia. I then closely explored two websites, WSE and TBI, and how they textually and visually privilege and discriminate the competences of native English teachers or local teachers. The result shows the dominant rhetoric of native English teachers as English language experts. The findings of this study reveal that despite the scholarly effort to challenge native English speaker/teacher orientation, the educational institutions still perpetuate the hegemony of native speakers as the ideal model in English within online platforms.

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Lee, Kyung Yul. "A Study on the Effects of Whether SNS Users Perceive Video Native Ads as ‘Advertising’ or ‘Information’ on Effects of Video Native Ads: With Emphasis on the Intermediating Effects of the Activation Level of Persuasion Knowledge SNS". Korea Jouranl of Communication Studies 26, n.º 2 (28 de maio de 2018): 117–38. http://dx.doi.org/10.23875/kca.26.2.5.

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Lee, Myoungchun, Sora Eom e Junghyun Kim. "The Influences of Need for Cognition and Product Type on the Effects of Native Ads Message Type". Korean Journal of Advertising 30, n.º 4 (31 de maio de 2019): 115–36. http://dx.doi.org/10.14377/kja.2019.5.31.115.

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An, Soontae, e Soyoung Yoon. "Content Analysis on Sponsorship Disclosures of Native Ads - Focusing on Position, Prominence and Clarity of Sponsorship Disclosures -". Korean Journal of Advertising and Public Relations 21, n.º 1 (31 de janeiro de 2019): 5–31. http://dx.doi.org/10.16914/kjapr.2019.21.1.5.

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Li, Ruobing, Michail Vafeiadis, Anli Xiao e Guolan Yang. "The role of corporate credibility and bandwagon cues in sponsored social media advertising". Corporate Communications: An International Journal 25, n.º 3 (22 de junho de 2020): 495–513. http://dx.doi.org/10.1108/ccij-09-2019-0108.

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PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines whether prominently featuring corporate information on social media ads affects how consumers perceive them. It also investigates whether an ad's evaluation metrics on Twitter (e.g. number of likes/comments) influence its persuasiveness and consumers' behavioral intentions towards the sponsoring company. Underlying cognitive and affective mechanisms through which sponsored content operates are also investigated.Design/methodology/approachA 2 (corporate credibility: low vs high) by 2 (bandwagon cues: low vs high) between-subjects experiment was conducted.FindingsThe findings showed that corporate credibility and bandwagon cues can influence social media ad effectiveness. Sponsored content from high-credibility companies – evoked more favorable attitudes and behavioral intentions – is perceived as less intrusive, and elicits less anger than equivalent posts from low-credibility companies. Furthermore, it was found that bandwagon cues work via different pathways. For high-credibility corporations, a high number of bandwagon cues improved ad persuasiveness by mitigating consumers' anger towards intrusive sponsored content. Conversely, for low-credibility corporations high bandwagon cues enhanced ad persuasiveness, and this triggered more positive attitudes towards it.Originality/valueThis paper is the first to test corporate credibility and bandwagon effects in social media ads, while also exploring consumers' cognitive and affective responses to sponsored content. Implications for how companies with varying popularity levels should promote products on social media are discussed.

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Canady, Valerie A. "SAMHSA launches 988 awareness campaign". Mental Health Weekly 34, n.º 25 (22 de junho de 2024): 8. http://dx.doi.org/10.1002/mhw.34095.

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The Substance Abuse and Mental Health Services Administration's (SAMHSA's) 988 Suicide & Crisis Lifeline will run five months of paid awareness ads with select audiences that will consist of a research‐informed paid media buy with national reach in the summer/fall 2024, a SAMHSA news release stated. The effort is an initial step towards creating a larger and more comprehensive campaign in the future, officials stated. As SAMHSA continually works to improve awareness of 988 across the United States, the 988 Lifeline will begin running ads designed to reach communities that are disproportionately affected by suicide. The initial paid SAMHSA ads will run on digital communications platforms and channels from June through October 2024 and will reach five audiences during these months: the LGBTQI+, Black population, and American Indian/Alaska Native (AI/AN) teens and LGBTQI+ and AI/AN young adults. Vibrant Emotional Health, the 988 Lifeline administrator, is expected to launch advertising to additional audiences starting late summer into early fall. Details will be shared when available, SAMHSA officials stated. The multimedia ads will appear on a variety of sites and on platforms and channels such as Hulu, YouTube, social media (including Meta, Snapchat, Reddit), iHeart Media, Indian Country Media, video games, apps and podcasts.

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Mullan, Margaret M. "Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell, Mara Einstein (2016)". Explorations in Media Ecology 17, n.º 4 (1 de dezembro de 2018): 509–12. http://dx.doi.org/10.1386/eme.17.4.509_5.

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Matchett, William E., Goda Baddage Rakitha Malewana, Haley Mudrick, Michael J. Medlyn e Michael A. Barry. "Genetic Adjuvants in Replicating Single-Cycle Adenovirus Vectors Amplify Systemic and Mucosal Immune Responses against HIV-1 Envelope". Vaccines 8, n.º 1 (2 de fevereiro de 2020): 64. http://dx.doi.org/10.3390/vaccines8010064.

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Most infections occur at mucosal surfaces. Providing a barrier of protection at these surfaces may be a useful strategy to combat the earliest events in infection when there are relatively few pathogens to address. The majority of vaccines are delivered systemically by the intramuscular (IM) route. While IM vaccination can drive mucosal immune responses, mucosal immunization at intranasal (IN) or oral sites can lead to better immune responses at mucosal sites of viral entry. In macaques, IN immunization with replicating single-cycle adenovirus (SC-Ads) and protein boosts generated favorable mucosal immune responses. However, there was an apparent “distance effect” in generating mucosal immune responses. IN immunization generated antibodies against HIV envelope (env) nearby in the saliva, but weaker responses in samples collected from the distant vaginal samples. To improve on this, we tested here if SC-Ads expressing genetic adjuvants could be used to amplify antibody responses in distant vaginal samples when they are codelivered with SC-Ads expressing clade C HIV env immunogen. SC-Ads env 1157 was coadministered with SC-Ads expressing 4-1BBL, granulocyte macrophage colony-stimulating factor (GMCSF), IL-21, or Clostridoides difficile (C. diff.) toxin fragments by IN or IM routes. These data show that vaginal antibody responses were markedly amplified after a single immunization by the IN or IM routes, with SC-Ad expressing HIV env if this vaccine is complemented with SC-Ads expressing genetic adjuvants. Furthermore, the site and combination of adjuvants appear to “tune” these antibody responses towards an IgA or IgG isotype bias. Boosting these priming SC-Ad responses with another SC-Ad or with SOSIP native-like env proteins markedly amplifies env antibody levels in vaginal washes. Together, this data may be useful in informing the choice of route of delivery adenovirus and peptide vaccines against HIV-1.

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Kim, YunJu, e Jong Woo Jun. "A Study on the Effectiveness of Social Native Ads pursuant to Informant and Message Types : Focusing on Consumers’ Predisposition to Regulatory Focus". Korean Journal of Advertising 29, n.º 3 (15 de abril de 2018): 7–31. http://dx.doi.org/10.14377/kja.2018.4.15.7.

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Byers-Heinlein, Krista, Angeline Sin Mei Tsui, Christina Bergmann, Alexis K. Black, Anna Brown, Maria Julia Carbajal, Samantha Durrant et al. "A Multilab Study of Bilingual Infants: Exploring the Preference for Infant-Directed Speech". Advances in Methods and Practices in Psychological Science 4, n.º 1 (janeiro de 2021): 251524592097462. http://dx.doi.org/10.1177/2515245920974622.

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From the earliest months of life, infants prefer listening to and learn better from infant-directed speech (IDS) compared with adult-directed speech (ADS). Yet IDS differs within communities, across languages, and across cultures, both in form and in prevalence. This large-scale, multisite study used the diversity of bilingual infant experiences to explore the impact of different types of linguistic experience on infants’ IDS preference. As part of the multilab ManyBabies 1 project, we compared preference for North American English (NAE) IDS in lab-matched samples of 333 bilingual and 384 monolingual infants tested in 17 labs in seven countries. The tested infants were in two age groups: 6 to 9 months and 12 to 15 months. We found that bilingual and monolingual infants both preferred IDS to ADS, and the two groups did not differ in terms of the overall magnitude of this preference. However, among bilingual infants who were acquiring NAE as a native language, greater exposure to NAE was associated with a stronger IDS preference. These findings extend the previous finding from ManyBabies 1 that monolinguals learning NAE as a native language showed a stronger IDS preference than infants unexposed to NAE. Together, our findings indicate that IDS preference likely makes similar contributions to monolingual and bilingual development, and that infants are exquisitely sensitive to the nature and frequency of different types of language input in their early environments.

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Frank, Michael C., Katherine Jane Alcock, Natalia Arias-Trejo, Gisa Aschersleben, Dare Baldwin, Stéphanie Barbu, Elika Bergelson et al. "Quantifying Sources of Variability in Infancy Research Using the Infant-Directed-Speech Preference". Advances in Methods and Practices in Psychological Science 3, n.º 1 (março de 2020): 24–52. http://dx.doi.org/10.1177/2515245919900809.

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Psychological scientists have become increasingly concerned with issues related to methodology and replicability, and infancy researchers in particular face specific challenges related to replicability: For example, high-powered studies are difficult to conduct, testing conditions vary across labs, and different labs have access to different infant populations. Addressing these concerns, we report on a large-scale, multisite study aimed at (a) assessing the overall replicability of a single theoretically important phenomenon and (b) examining methodological, cultural, and developmental moderators. We focus on infants’ preference for infant-directed speech (IDS) over adult-directed speech (ADS). Stimuli of mothers speaking to their infants and to an adult in North American English were created using seminaturalistic laboratory-based audio recordings. Infants’ relative preference for IDS and ADS was assessed across 67 laboratories in North America, Europe, Australia, and Asia using the three common methods for measuring infants’ discrimination (head-turn preference, central fixation, and eye tracking). The overall meta-analytic effect size (Cohen’s d) was 0.35, 95% confidence interval = [0.29, 0.42], which was reliably above zero but smaller than the meta-analytic mean computed from previous literature (0.67). The IDS preference was significantly stronger in older children, in those children for whom the stimuli matched their native language and dialect, and in data from labs using the head-turn preference procedure. Together, these findings replicate the IDS preference but suggest that its magnitude is modulated by development, native-language experience, and testing procedure.

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Kim, Steffi. "SOURCES OF STIGMA AND THEIR IMPACT ON ALASKA NATIVE ADRD CAREGIVERS' WELLBEING". Innovation in Aging 6, Supplement_1 (1 de novembro de 2022): 49. http://dx.doi.org/10.1093/geroni/igac059.189.

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Abstract Challenges such as isolation, scarce resources, and limited knowledge of the disease are often the result of stigmatizing experiences from multiple systemic sources. No studies have investigated the impact of sources of stigma on the quality of life in Alaska Native (AN) ADRD caregivers. This exploratory, mixed-method study within a community-based participatory research framework assessed the experience of family stigma among 40 AN caregivers of people with ADRD across Alaska by administering a measure of systemic stigma and describes the impact of stigmatizing experiences on AN caregivers’ quality of life to develop preliminary data-driven stigma-reducing initiatives. AN caregivers completed the Family Stigma – Alzheimer’s Disease Scale (FS-ADS), assessing caregiver stigma, layperson stigma, and structural stigma. Quality of Life was assessed with the Goodness of Life for Every Alaska Native (GLEAN) scale. Preliminary data on structural stigma and its impact on caregiver quality of life will be presented.

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Menaia, J., R. Alves, S. Sanches, G. Santos e E. Mesquita. "Monitoring the active sessile-colonisation of two drinking water distribution systems based on the protein contents in native biofilm samples". Water Science and Technology 47, n.º 5 (1 de março de 2003): 169–73. http://dx.doi.org/10.2166/wst.2003.0311.

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Biofilms are present to a greater or lesser degree in virtually all drinking water distribution systems. In order to investigate the relative intensity and the spatial and temporal distributions of the active sessile-colonization, protein was determined in native biofilm samples from the Oeiras-Amadora (OADS) and the Almada (ADS) distribution systems in Portugal. Samples (25 cm2) were taken from lengths of asbestos cement pipes of different ages and diameters. Protein was detected at levels from 0.3 to 68 μg/cm2 in samples from all analysed pipe diameters and ages. At OADS, protein was found at 0.3 to 1 mg/cm2 in 99% of the samples. At ADS, protein was only found in 30% of the samples, but at significantly higher levels (0.3 to 68 mg/cm2). In addition to displaying a more intense and scattered active colonization, ADS's oldest-pipes (in use for over 30 years) solely exhibited protein at the highest levels found (>19 mg/cm2), in contrast with the younger pipes where protein levels ranged from 0.3 to 19 mg/cm2. Observed results suggest that the spatial and temporal distribution patterns of the active biofilm colonization may vary significantly among drinking water networks and may have a rather slow evolution, possibly at the decades scale.

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He, Yuanqiong, Qi Zhou, Jessica Canfield e Hong Yuan. "Not all friends are created equal: The effect of friendship type on performance of shared native ads on social media". Journal of Business Research 183 (outubro de 2024): 114824. http://dx.doi.org/10.1016/j.jbusres.2024.114824.

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Narkar, Jahnavi, e Megha Sundara. "The four-way voicing distinction in Bengali infant directed speech". Journal of the Acoustical Society of America 151, n.º 4 (abril de 2022): A43—A44. http://dx.doi.org/10.1121/10.0010601.

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Although vowels in infant-directed Speech (IDS) are thought to be hyper-articulated, findings from consonants are more mixed. Stops in languages with three- and four-way voicing distinctions, in particular, havebeen found to be hypo-articulated in IDS (Narayan and Yoon, 2011—Korean; Benders et al., 2019—Nepali) compared to adult-directed speech (ADS). We investigated the production of stops and affricates in Bengali which has a four-way voicing and aspiration distinction. IDS and ADS samples of connected speech produced by 10 native speakers (5 male and 5 female) of Bangladeshi Bengali (Yu et al., 2014) were compared. Stops and affricates were analyzed for voice onset time, onset f0 and lenition of the closure. Analyses controlled for prosodic position, lexical stress, and speaker sex—variables that are known to influence hypo-articulation. To compare the overlap between categories, acoustic measures were combined to obtain Pillai scores (Hay et al., 2006). Categories with low Pillai scores have more overlap and are thus, less distinct. The implications of the results for acquisition of phonetic categories will be discussed.

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Arratia Concha, Wagner Rodrigo, e Natália Huf. "Native advertising in Vale’s reparation process after the dam collapse in Brumadinho". Revista Internacional de Investigación y Transferencia en Comunicación y Ciencias Sociales 2, n.º 2 (30 de dezembro de 2023): 92–108. http://dx.doi.org/10.61283/wy42rp61.

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On 25th January 2019, the mining company Vale’s B1 tailings dam collapsed in the city of Brumadinho (Minas Gerais), becoming Brazil’s largest labour accident in terms of number of fatalities, as well as a socio-environmental disaster that affected 26 municipalities along the Paraopeba river basin. Its consequences are still felt by the communities, three victims are missing and there are transnational litigations against the involved corporate companies. This research aims to understand how Vale’s institutional communication occurs in the reparation process of the damages caused by the dam collapse, with a focus on the discourse of renewal adopted by the company in five native advertising pieces published on Estado de Minas newspaper’s portal between 2020 and 2022. Through a qualitative content analysis, it was possible to observe its strategy when using brand journalism to communicate with its audiences. It was not possible to see an ethical communication nor an effective organisational rhetoric. Future research could question Vale’s communication officers the option for native ads instead of traditional advertising or press office work, as well as ask Estado de Minas’ editors about the risks and opportunities of producing and/or publishing this type of sponsored content.

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Balaban, Delia Cristina, Meda Mucundorfeanu e Larisa Ioana Mureșan. "Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories". Media and Communication 10, n.º 1 (29 de março de 2022): 305–16. http://dx.doi.org/10.17645/mac.v10i1.4652.

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Our study stresses the importance of developing understandable and easily recognizable ad disclosures for adolescents as a specific target group of social media influencer (SMI) advertising. A comprehensive advertising literacy concept that includes a cognitive, performative, and attitudinal component builds the theoretical background of the present research. We examine the effectiveness of ad disclosure in the native language of adolescent Instagram users, explore their understanding of the economic mechanism behind SMIs’ advertising activities, and their skepticism toward sponsored content. Furthermore, we analyze the role that sponsorship transparency on Instagram stories plays in adolescents’ responses to advertising. A three-level between-subjects survey-based experimental design (manipulating the absence of ad disclosure versus ad disclosure in the participants’ native language versus standardized paid partnership ad disclosure in English) was conducted online with female adolescent participants (N = 241) in a European country. Findings showed that adolescents who understand the economic model behind SMI advertising have positive intentions toward the SMI and intend to spread online information about the promoted brand. However, even if ad disclosure made in the adolescents’ native language improved ad recognition, such knowledge did not result in more sophisticated defense mechanisms in the form of critical evaluations of the ads.

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Liu, Xiaona, Jianjun Wang, Zhangtao Wang, Kai Diao, Weitao Chen, Lei Liu, Jie Liu et al. "P‐13.2: Contrast Ratio 2000:1 for Gaming Monitor Display". SID Symposium Digest of Technical Papers 55, S1 (abril de 2024): 1371–73. http://dx.doi.org/10.1002/sdtp.17372.

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In this paper, we introduce the concept of high contrast ratio to gaming monitor display based on ADS Pro technology. The contrast ratio specification is increased from 1000:1 to 2000:1 to improve picture quality while remaining the specification of native response time with 5ms. We have developed low viscosity negative liquid crystal and optimized panel design, backlight design and process conditions to maximize the white brightness and to minimize the dark brightness. Finally, the contrast ratio is increased to 2225:1, and the response time in the form of grey‐to‐grey time is 5.27 ms, the low blue light ratio is less than 35% for healthier gaming display.

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Lambert, Jason R., e Ekundayo Y. Akinlade. "Immigrant stereotypes and differential screening". Personnel Review 49, n.º 4 (13 de novembro de 2019): 921–38. http://dx.doi.org/10.1108/pr-06-2018-0229.

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Purpose There has been an increasing number of allegations of discrimination toward US employees and anecdotal indications of immigrant employee exploitation in the information technology sector. The purpose of this paper is to investigate if applicants’ work visa status causes native-born applicants to be treated differentially (less favorably) than foreign-born applicants. Design/methodology/approach A correspondence study design is used to observe differential screening processes by measuring the frequency of favorable job application responses received by foreign-born applicants compared to equally skilled native-born applicants. Findings Results from the study suggest that fictitious Asian foreign-born applicants who demonstrate the need for H-1B work visa sponsorship for employment receive significantly more favorable e-mail responses to job ads than US native-born applicants. Moreover, white native-born applicants are approximately 23 percent less likely than Asian foreign-born applicants to receive a request for an interview. Research limitations/implications Because of the chosen method, the research results may lack generalizability. The hypotheses should be tested further by targeting more geographical locations, a variety of industries and using qualitative methods in future research. Practical implications The paper includes implications for hiring managers who wish to reduce their liability for employment discrimination and foreign-born job seekers wishing to manage their expectations of the recruitment process. Originality/value This paper fulfills an identified need to empirically study how the work visa status of job seekers affects early recruitment as increasingly more anecdotal evidence of immigrant exploitation and discrimination in the technology sector is reported.

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Seregin, Sergey S., Yasser A. Aldhamen, Daniel M. Appledorn, Zachary C. Hartman, Nathaniel J. Schuldt, Jeannine Scott, Sarah Godbehere, Haixiang Jiang, Michael M. Frank e Andrea Amalfitano. "Adenovirus capsid-display of the retro-oriented human complement inhibitor DAF reduces Ad vector–triggered immune responses in vitro and in vivo". Blood 116, n.º 10 (9 de setembro de 2010): 1669–77. http://dx.doi.org/10.1182/blood-2010-03-276949.

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Abstract Adenovirus (Ad) vectors are widely used in human clinical trials. However, at higher dosages, Ad vector–triggered innate toxicities remain a major obstacle to many applications. Ad interactions with the complement system significantly contribute to innate immune responses in several models of Ad-mediated gene transfer. We constructed a novel class of Ad vectors, genetically engineered to “capsid-display” native and retro-oriented versions of the human complement inhibitor decay-accelerating factor (DAF), as a fusion protein from the C-terminus of the Ad capsid protein IX. In contrast to conventional Ad vectors, DAF-displaying Ads dramatically minimized complement activation in vitro and complement-dependent immune responses in vivo. DAF-displaying Ads did not trigger thrombocytopenia, minimized endothelial cell activation, and had diminished inductions of proinflammatory cytokine and chemokine responses. The retro-oriented display of DAF facilitated the greatest improvements in vivo, with diminished activation of innate immune cells, such as dendritic and natural killer cells. In conclusion, Ad vectors can capsid-display proteins in a manner that not only retains the functionality of the displayed proteins but also potentially can be harnessed to improve the efficacy of this important gene transfer platform for numerous gene transfer applications.

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Alfan, Muhammad, Asep Muhyiddin e Ajid Thohir. "Cosmology of Native Indonesian Religions in Facing Contemporary Times: A Study of Sundanese Javanese Religion". Hanifiya: Jurnal Studi Agama-Agama 7, n.º 1 (19 de abril de 2024): 1–14. http://dx.doi.org/10.15575/hanifiya.v7i1.31362.

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The reality of modernity, which has given rise to various complexities that are sometimes detrimental to humanity, has revived local religions which indeed have their own cosmology, which is seen as saving the world. The main focus of the research is cosmology within the teachings of Agama Sunda Djawa, exploring sources of ethics, views on the afterlife, and environmental ethics. The Seren Taun ceremony, as part of local cultural wisdom, becomes the center of attention in understanding the meaning of rituals and the symbolic significance of the Paseban building. This research utilizes a qualitative method with a phenomenological approach, involving informants such as followers of Madraism, Agama Djawa Sunda (ADS; the Sundanese Javanese Religion), Paguyuban Adat Cara Karuhun Urang, and Adat Karuhun Urang. The results provide a deep understanding of the administrative and discriminatory challenges faced by Sunda Wiwitan followers and their efforts to maintain their existence and beliefs. This research also reveals the relationship between traditional arts, especially Gemyung art, with the expression of Sundanese cosmology. Overall, this research contributes to the understanding of religion and spirituality in Indonesia while also highlighting social, political, and administrative issues faced by certain religious groups.

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Pierce, Gretchen. "Chicas Modernas and Chinas Poblanas: International and National Influences in the Mexican Beer Industry and its Advertisements, 1910–1940". Jahrbuch für Wirtschaftsgeschichte / Economic History Yearbook 65, n.º 1 (17 de abril de 2024): 63–100. http://dx.doi.org/10.1515/jbwg-2024-0006.

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Abstract The Mexican beer industry in general, and advertising in particular, contained both international and national influences. The industry transitioned from significant inputs of capital, technology, and expertise by foreigners during the Porfiriato (1876-1911) to locals carrying out these functions during the Revolution (1910-1940). Advertising in the latter period had Western inspirations, as seen in descriptions of Germanic heritage and images of the Modern Girl. It also had domestic ones, such as native historical figures, contemporary rural types, and Spanish colonial architecture. Some ads even mixed iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the political, economic, and social hallmarks of these key periods in Mexican history.

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Wang, Peng, Kun Liu e Min Quan Li. "Design and Simulation of New Zero-IF Receiving Circuit". Advanced Materials Research 403-408 (novembro de 2011): 3123–30. http://dx.doi.org/10.4028/www.scientific.net/amr.403-408.3123.

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Compared to superheterodyne receiving circuits, the Zero-IF receiving circuits is featured by simple structure, integration accessibility to miniaturization and No image frequency interference, which saves the image frequency suppression filter with both high cost and low integration accessibility. The signal channel in Zero-IF receiving circuit can be set in low frequency and only a low-pass filter is thus needed. However, the native defects in Zero-IF receiving circuits, such as DC drift, LO leakage and LF Noise, lead to constant failures in achieving the Zero-IF. Therefore, by analysing these defects, two principal improvements are made in the design of a certain 915MHz mobile communication terminal receiving circuits, based on which the simulation design is completed and its feasibility and rationality have been theoretically verified through simulation softwares ADIsimRF and ADS.

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Shayakhmetov, Dmitry M., Zong-Yi Li, Vladimir Ternovoi, Anuj Gaggar, Helen Gharwan e André Lieber. "The Interaction between the Fiber Knob Domain and the Cellular Attachment Receptor Determines the Intracellular Trafficking Route of Adenoviruses". Journal of Virology 77, n.º 6 (15 de março de 2003): 3712–23. http://dx.doi.org/10.1128/jvi.77.6.3712-3723.2003.

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ABSTRACT Most of the presently used adenovirus (Ad) vectors are based on serotype 5. However, the application of these vectors is limited by the native tropism of Ad5. To address this problem, a series of fiber chimeric vectors were produced to take advantage of the different cellular receptors used by Ad of different subgroups. In this study we utilize an Ad5-based chimeric vector containing sequences encoding the Ad35 fiber knob domain instead of the Ad5 knob (Ad5/35L) to analyze factors responsible for selection of intracellular trafficking routes by Ads. By competition analysis with recombinant Ad5 and Ad35 knobs we showed that the Ad5/35L vector infected cells through a receptor different from the Ad5 receptor. Intracellular trafficking of Ad5 and Ad5/35L viruses was analyzed in HeLa cells by tracking fluorophore-conjugated Ad particles, by immunostaining for capsid hexon protein, by electron microscopy, and by Southern blotting for viral DNA. These studies showed that the interaction with the Ad35 receptor(s) predestines Ad5/35L vector to intracellular trafficking pathways different from those of Ad5. Ad5 efficiently escaped from the endosomes early after infection. In contrast, Ad5/35L remained longer in late endosomal/lysosomal compartments and used them to achieve localization to the nucleus. However, a significant portion of Ad5/35L particles appeared to be recycled back to the cell surface. This phenomenon resulted in significantly less efficient Ad5/35L-mediated gene transfer compared to that of Ad5. We also demonstrated that the selection of intracellular trafficking routes was determined by the fiber knob domain and did not depend on the length of the fiber shaft. This study contributes to a better understanding of the mechanisms that govern the infection of retargeted, capsid-modified vectors which have potential application for hematopoietic stem cell and tumor gene therapy.

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Lund, Brady. "The Brave browser: a monetary opportunity for libraries in the cryptoverse". Library Hi Tech News 38, n.º 6 (14 de outubro de 2021): 15–16. http://dx.doi.org/10.1108/lhtn-05-2021-0023.

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Purpose This paper aims to describe the benefits of the Brave web browser and its native cryptocurrency, the Basic Attention Token (BAT), for use by library patrons to preserve privacy and as a potential fundraising platform for libraries. Design/methodology/approach The Brave browser and BAT are introduced, an analysis of trends in adoption of these technologies is discussed and an argument for libraries to adopt/promote these technologies is presented. Findings Libraries could support the online privacy of their patrons if they encourage them to adopt the Brave browser, which is designed with privacy and security in mind. Libraries could also benefit from participating in the Brave Rewards program, which allows Brave users to donate BAT, a cryptotoken that they earn by viewing Brave ads, which can be traded for cash. Originality/value To the best of the author’s knowledge, this paper is the first to discuss the applications of the Brave browser in libraries and the potentials of cryptocurrency adoption by libraries.

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N.V.G. Sirisha, G., G. V.Padma Raju e G. Amruta. "Spam Detection on Online Social Media Networks". International Journal of Engineering & Technology 7, n.º 2.7 (18 de março de 2018): 631. http://dx.doi.org/10.14419/ijet.v7i2.7.10896.

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Now-a-days people are generally using social networking sites for communicating with the other users and for sharing information across the world. The online social networking sites are becoming the significant tools and are providing a common medium for number of users to communicate with each other. The large amount of information that is accessible on the social networking sites retain the cyber attackers, who generally exploit the information available for their benefits. They generally infect the user’s system, appeal the victims to click on malicious links, advertise some products only to gain money. Spam profiles are becoming major security threat used by cyber criminals and also a source of unwanted ads. Twitter is one among several social networking sites which are expanding on daily basis. Spam detection in twitter has become one of the major problems these days. A twitter spam account user nature is analyzed with a target to improve detection of social spam. An innovative technique based on deep learning technology is used for the identification of spam accounts in twitter. These techniques have an advantage that they use raw data to learn high level features on their own, unlike the traditional machine learning algorithms which require native features for the application of classification model.

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Kim, Kyunghee, e Yoon C. Cho. "A Content Analysis Of Advertising Transitions: Impact Of Brand Name, Persona, And Appeals". Journal of Business & Economics Research (JBER) 10, n.º 9 (17 de agosto de 2012): 501. http://dx.doi.org/10.19030/jber.v10i9.7190.

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Advertising has long been considered an element of Integrated Marketing Communication (IMC) tools and has played a crucial role in delivering messages that are reflected by various environmental situations. The authors of this paper posit that components of advertising including contents of messages, language, choice of persona and appeals are strongly affected by such environmental factors as social, cultural, and economic movements. Based on this consideration, this study investigates the trend in advertising markets by reflecting transitional market issues. In particular, this study investigates the effects of brand name, celebrities roles, age groups, gender, and advertising appeals. The purpose of the study is to investigate the following elements of advertising that are often affected by such recent transitions as social, cultural, and economic movements: i) effects of a brand name containing meanings; ii) effects of a brand name stemming from the native language; iii) effects of celebrities appearances in ads, iv) effects of age groups and the role of gender in the persona; and v) effects of advertising messages that include rational or emotional appeals. This study conducted content analysis by examining selected TV commercials and gives implications of how the effectiveness of advertising is related to the aforementioned environmental movements, emphasizing which issues should be considered for future advertising content.

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Zettersten, Martin, Christopher Cox, Christina Bergmann, Angeline Sin Mei Tsui, Melanie Soderstrom, Julien Mayor, Rebecca A. Lundwall et al. "Evidence for Infant-directed Speech Preference Is Consistent Across Large-scale, Multi-site Replication and Meta-analysis". Open Mind 8 (2024): 439–61. http://dx.doi.org/10.1162/opmi_a_00134.

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Abstract There is substantial evidence that infants prefer infant-directed speech (IDS) to adult-directed speech (ADS). The strongest evidence for this claim has come from two large-scale investigations: i) a community-augmented meta-analysis of published behavioral studies and ii) a large-scale multi-lab replication study. In this paper, we aim to improve our understanding of the IDS preference and its boundary conditions by combining and comparing these two data sources across key population and design characteristics of the underlying studies. Our analyses reveal that both the meta-analysis and multi-lab replication show moderate effect sizes (d ≈ 0.35 for each estimate) and that both of these effects persist when relevant study-level moderators are added to the models (i.e., experimental methods, infant ages, and native languages). However, while the overall effect size estimates were similar, the two sources diverged in the effects of key moderators: both infant age and experimental method predicted IDS preference in the multi-lab replication study, but showed no effect in the meta-analysis. These results demonstrate that the IDS preference generalizes across a variety of experimental conditions and sampling characteristics, while simultaneously identifying key differences in the empirical picture offered by each source individually and pinpointing areas where substantial uncertainty remains about the influence of theoretically central moderators on IDS preference. Overall, our results show how meta-analyses and multi-lab replications can be used in tandem to understand the robustness and generalizability of developmental phenomena.

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Maruyama, Tomoyasu. "Location Based Elements into Gaming Industry". Abstracts of the ICA 1 (15 de julho de 2019): 1–2. http://dx.doi.org/10.5194/ica-abs-1-241-2019.

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Abstract. The gaming industry is at a tipping point, where the real world is becoming the playground. In 2018, we could see many location-based games (LBG) such as Yokai Watch World, Jurassic World Alive, and Walking Dead Our World in the gaming market (Figure 1), after Google launched the Google Maps Platform for Real World games4) at Game Developer Conference 2018. Further, the location-based element can be added for the existing game or made the other genre of the game as well. Hence, it realized that the LBG could provide huge potential for gaming industry.In the presentation, I am going to discuss about how maps work for Real world game throughout the existing game and demo. It includes the basic requirement of the Mapping features from Game developers and its future collaboration with related technology such as AR (Augmented Reality)/ VR (Virtual Reality). Here are the main requirements that most of game developers needed when they build a LBG.<ol><li>Easy to deploy without geospatial knowledge The platform should provide a Vector 3D mapping data via Native Game Engine such as Unity3D and Unreal Engine or even original game engine. So, it should be provided by a native plug-in for the game engine loaded in client side to make a game object.</li><li>Styling features for all vector data (Point, Polyline, and Polygon) The main components of the vector data should be roads, buildings, and parks, where game developers need to customize any game element. For example, fill parks with trees, oceans with waves, and beaches with umbrellas. They also request to customize colours, textures, and the sizes of objects to create a game all their own.</li><li>Appropriate POI (Point of Interest) data suitable for the game world</li></ol>Game developers might request to find player-friendly and appropriate places for game play. The POI data will support game developers drive your players to the real-world locations that make sense for your game. In addition, many game developers are interested in the LBG and try to create new genre of the game. They will notice about the value of Maps as a reference point between a real world and Gaming world. For example, I believe that the location based Ads will become their next generation revenue resources instead of In-App purchase that they currently gained. Further, the combination of the real-world data, maturing AR capabilities and the explosive user growth on mobile are starting to enable experiences that span realities, leading to dramatically higher engagement.

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