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1
Al-Homood, Mohammad. "Drugs and the mass media : a study of Saudi Arabian mass media prevention of drugs". Thesis, Loughborough University, 1995. https://dspace.lboro.ac.uk/2134/6952.
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The mass media nowadays hold a high position in the educational world, / and have a strong influence over societies. They influence and shape people's thoughts and behaviour. They have been used for a long time in many western countries in drug prevention campaigns, both successfully and unsuccessfully, Drug abuse has recently become a serious problem in Saudi Arabia . At first the Government tried to tackle the problem only by using the police force and without any publications . However, recently the Government has tried to utilize the advantage of the widespread mass media in teaching the population about the dangers of drug abuse. It started to publish a large amount of information about drugs in the mass media. This study is an evaluative research to assess the Saudi Arabian mass media coverage of the drugs issue in two respects. First is a study of the content of the coverage with regard to its presentation, style, and appeal. The second part concentrates on the effect of that coverage on the target audience: Saudi Arabian pupils, their knowledge and attitudes toward drugs, and whether those publications have benefitted them or not. This study has adopted the information-processing model as a theoretical framework. According to that model the first step in the change process is exposure to the message with a certain level of attention, that will lead to increase in knowledge and that automatically will lead to attitude change. The respondents' exposure to the newspaper messages about drugs has been measured and the result indicates that the majority of the respondents received the messages and are interested, like and believe them. Statistical tests indicate that their knowledge about drugs has been increased. Their attitudes have been assessed and the results indicate that most Saudi Arabian pupils aged from 12 to 25 years old have negative attitudes towards drugs. The results indicate that the newspaper coverage of the drugs issue has had some influence upon the Saudi Arabian pupils' knowledge and their attitudes towards drugs.
2
Cheong, Po-man, e 張寶文. "Media professionals' perspective of psychosis". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/206554.
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Background / Objectives:
Mental diseases are perceived as one of the highest stigmatised conditions in our society. Public knowledge of mental illness does not come from professional journals or medical authorities, but largely from mass media as it is a major and most convenient source of information. Media tends to portray mental illness with negative attitude, focusing on bizarre and unexplainable behaviours of patients with mental illness, and exaggerating the linkage between mental illness and aggressive behaviours. However, few studies have been conducted in Hong Kong focusing on media perspective on this. This study focuses on the research of media’s role on psychosis from the perspective and experience of media professionals, and to identify media’s functional role of whether it is fostering public awareness and reducing stereotypes towards psychosis or on the contrary intensifying stigma conditions in the community of Hong Kong.
Methodology:
This is a qualitative study that purposive sampling method was used to recruit 22 media professionals from various media background including news media, entertainment and creative media, as well as public service broadcasting. All participants had up to one hour’s face-to-face in-depth interview based on pre-set theme of area of discussion.
Results:
Majority of subjects is able to recognise psychosis symptoms such as hallucination and (mainly persecutory) delusions, but unknown factors and myths about psychosis are still existed among the subjects. Confusion between psychosis, multiple personality disorders and even psychopath is commonly observed. Suggesting that media portrayal on psychosis and other mental illnesses is instilled with negative and stigmatised attitude is not prevalent. Most subjects believe that local news media can still perform with a neutral attitude when reporting the issues related to psychosis and mental illness. However, insufficient exposure of discussion about the topic across media platforms may affect public accessibility on the knowledge of psychosis and mental illness. Anti-stigma programs can contribute mostly positive messages and images about psychosis, but quality and quantity of those programs and promotions have to be designed and planned in delicate and persistent manners so as to maximise the effectiveness.
Conclusion:
Media plays a constructive role in educating the public about mental illness, and can also perpetuate stereotype and undermine the efforts of public campaigns. Suggesting that media practitioners are recommended to learn more about the well-round knowledge of psychosis and mental illness issue. Indeed, increased communication between media and mental health agencies can benefit the mutual understanding and lead to cooperative approach to tackle social stigma against psychosis. Though media professionals agree that media has its own limitation in terms of highly competitive broadcasting time and editorial space, most suggested that envisioned educational plan is an essential and influential method in removing public stigma and stereotype about psychosis.published_or_final_version
Psychological Medicine
Master
Master of Psychological Medicine
3
Jaramillo, Betancur Ernesto. "Evaluation of a mass media health education campaign for tuberculosis control in Cali, Colombia". Thesis, University College London (University of London), 1998. http://discovery.ucl.ac.uk/10021866/.
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Tuberculosis is a world-wide problem in less developed countries. In this thesis I report the evaluation of impact, process and objectives of a mass media health education campaign for tuberculosis control developed in Cali, Colombia. The campaign aimed at reducing levels of prejudice against people with this disease and at increasing demand for diagnostic tests. I assessed impact on levels of prejudice using two cross sectional surveys as sources of data. I assessed impact on demand for diagnostic tests with a quasi-experimental evaluation design relying on epidemiological data. I used qualitative and quantitative techniques for assessing the process of the campaign. I used text analysis for assessing the objectives of the campaign, and for identifying the values underpinning these objectives. The results show that the campaign significantly reduced the prejudice, and increased the demand for tests. Process evaluation shows that the campaign managers applied satisfactorily the programme theory of the intervention, that around half of the population was exposed to the campaign, and that it aimed exclusively at reinforcing a medical approach to tuberculosis control, which promoted compliance with medical surveillance, instead of contributing to the creation of an educated public regarding this disease. Assessment of objectives showed that the values underpinning the campaign are Utilitarian which define the worth of human life in terms of its economic productivity. This thesis demonstrates that current evaluation models of health education, which draw only on impact and process, are inappropriate for all those who have an interest at stake in the programme in order to judge its worth and to take policy decisions. Health education programmes are responses to social problems based on a specific idea of what is worthwhile to be pursued by individuals and society. Thus, evaluation research in health education should include not only assessment of impact and process but also assessment of their objectives in order to unveil the values underpinning such responses.
4
Kutufam, Doreen Vivian. "Gendering of health communication campaigns in Ghana cultural relevancy and social identity /". Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1375538411&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.
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Fries, Patrick Thomas. "Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information". Dayton, Ohio : University of Dayton, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411.
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Thesis (M.A. in Communication) -- University of Dayton.Title from PDF t.p. (viewed 06/22/10). Advisor: James Robinson. Includes bibliographical references (p. 50-57). Available online via the OhioLINK ETD Center.
6
Gillett, James B. "Informed survival : media activism by people with HIV/AIDS /". *McMaster only, 1999.
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7
Scherer, Carrie Lynn. "Uses & gratifications in college students' media use : a test of media complementarity theory /". Dayton, Ohio : University of Dayton, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271699466.
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Thesis (M.A. in Communication) -- University of Dayton.Title from PDF t.p. (viewed 06/22/10). Advisor: James D. Robinson. Includes bibliographical references (p. 48-53). Available online via the OhioLINK ETD Center.
8
Scherer, Carrie L. "Uses and gratifications in college students' media use: A test of media complementarity theory". University of Dayton / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271699466.
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Diko, Thandisizwe. "Decoding LoveLifes billboards in a socio-culturally pluralistic South Africa". Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-05282008-084248.
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Lee, Euntaek. "Journalism, health and community : a Q methodological study /". free to MU campus, to others for purchase, 1998. http://wwwlib.umi.com/cr/mo/fullcit?p9901256.
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Smith, Christabel. "The use of narrative and emotion in public health advertising an analysis of drinking and road safety campaigns in New Zealand : a dissertation submitted in partial fulfillment [sic] of the requirements for the degree of Bachelor of Communications (Honours), Auckland University of Technology, 2008 /". Abstract Full dissertation, 2008. http://puka2.aut.ac.nz/ait/Dissertations/SmithC.pdf.
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Dissertation (BCS(Hons)) -- AUT University, 2008.Includes bibliographical references. Also held in print (iii, 111 leaves ; 30 cm. + CD ROM) in City Campus Theses Collection (T 659.2936312510993 SMI)
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Zhang, Jueman (Mandy). "Making online HIV/AIDS PSAs more effective". Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2009. http://wwwlib.umi.com/cr/syr/main.
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Norman, Cassie M. "The effects of societal editorials on perceptions and behavioral intentions related to heart disease in women". Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Summer2010/c_norman_052010.pdf.
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Thesis (M.A. in communication)--Washington State University, August 2010.Title from PDF title page (viewed on July 29, 2010). "Edward R. Murrow College of Communication." Includes bibliographical references (p. 58-62).
14
Demyan, Amy L. "The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment". Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001.
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Beaudreault, Amy R. "Methamphetamine in the United States:Perceptions and Educational Programming Needs in Extension Education". The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259611320.
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Bylaska-Davies, Paula. "The Role of the Mass Media in Women’s Infant Feeding Decisions: A Dissertation". eScholarship@UMMS, 2011. https://escholarship.umassmed.edu/gsn_diss/22.
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Breastfeeding has been established as providing the best and most complete nutrition for newborns, as this method promotes the infant’s health and supports infant growth (American Academy of Pediatrics [AAP], 2005). Mass media have been suggested as powerful and universal means of communication with the potential to impact social norms. Thus, this qualitative descriptive study explored, within the context of the Socioecological Framework, women’s decision making on whether to breastfeed or bottle-feed their infants and the effect of mass media on their decision.
Data were collected in individual audiotaped interviews with participants recruited from the Massachusetts Breastfeeding Coalition and UMass Memorial Medical Center. Interview data were compared to text and visual representation from 12 Internet sites on parenting and infant feeding. Data analysis was conducted simultaneously with data collection and was continued until saturation was achieved. The comparison findings demonstrated that the emerging themes from the participant interviews reflected the information represented on the Internet sites.
The main theme Media Matters Not suggested that mass media did not influence infant feeding decisions for this group of mothers. What did have an important impact on infant feeding decisions was the information and emotional support provided by partners, family, and HCPs (subtheme of Influences on Decisions). The participants offered suggestions of media messages they would like see in the future such as public service announcements of women breastfeeding their infants. In addition, the participants discussed media issues that had potential for influencing infant feeding decisions (Media Messages—Good and Bad), emphasized the need for public opinion to be altered so that breastfeeding in public would be viewed as more acceptable (Community/Public Opinions), and described suggestions for enhancing media messages about breastfeeding (Recommendations for Future Media Messages). The implications for nursing practice, public policy, and future research related to the topic were discussed.
17
Tang, Tsui-yan Stefanie, e 鄧翠欣. "Systematic review of the clinical effectiveness of mass media interventions on smoking cessation and their generalization to HongKong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B4517409X.
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Kwok, Oi-yan, e 郭靄恩. "Media reporting on psychosis : a study of entertainment television in Hong Kong". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2014. http://hdl.handle.net/10722/206599.
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Background
Mental illness is one of the most stigmatized conditions in our society. Since 1990, Yankelovich [1] revealed that the mass media, including television and broadcast news, are the primary source of information about mental illness. The media are believed to play a major role in contributing to mental illness stigma via the images they portray of characters with mental illness as well as the misinformation communicated, inaccurate use of psychiatric terms, and unfavorable stereotypes of people with mental illness according to Wahl’s study [2]. However, little is known about the influence of Hong Kong media especially the TV broadcast. Therefore, this study is going to investigate Cantonese TV dramas which related on psychosis, which strongly influence the public recognition of the illness.
Objective
The objective of this study is to1)analyze the selected terms ‘ 痴線’ , ‘精神病’ ‘思覺失調’ and ‘精神分裂’ which were related to mental illness that present in the target dramas; 2) to investigate negative images of mental illness in the Cantonese TV dramas; 3)to investigate the relationship between the characters and the terms.
Method
This study investigated the domestic free television program service licensees TVB about the drama series they provide within 2001 to 2012 which broadcasted during 8pm to 10:30pm. The dramas in year 2001, 2002, 2006, 2007, 2011 and 2012 would be chosen. The terms‘ 痴線’ , ‘精神病’ ‘思覺失調’ and ‘精神分裂were selected to be analyzed. All episodes were classified by category and analyzed quantitatively.
Results
the term of痴線still remained the highest than other terms within the same period of these six selected year. In year 2007, the term of ‘思覺失調’ started being used 0.7% but still in a low frequency comparatively to 痴線13.3% and 精神病1.9Similar results were found in the year of 2011 and 2012. There was a decreased in using 痴線, from approximately 30 % to 10% from 2001 to 2012. There was also an obvious decrease in using the term of ‘精神病’ from 10% to 1% from 2001 to 2012. In general, many of the references to mental illness were about a character's actions in a situation rather than a character's nature or mental state. Characters who received these terms were depicted negatively in the majority of occurrences.
Conclusion
The stigma of psychiatric illness is a negative factor in its presentation, detection and treatment. The mass media’s power to impact public perception and the degree to which people are exposed to media representations makes the mass media one of the most significant influences in developed societies. Many studies including this study showed that the media tends to skew reality. People with mental illness were depicted in negative ways and it damaged their self-esteem as a result, they would not going to seek treatment.published_or_final_version
Psychological Medicine
Master
Master of Psychological Medicine
19
Mackie, Brenda. "Health Risk Communication: Reporting of Avian Influenza in New Zealand Newspapers 2002-2008". Thesis, University of Canterbury. School of Social and Political Sciences, 2009. http://hdl.handle.net/10092/3202.
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Those who are interested in the public mood, including politicians and economists, comment that the public are becoming ever more sceptical about many things, but health risk information should not be one of them. If health risk information is perceived by the public as ‘just another scary story’, or ‘more of the same we heard last month’, then the ability of risk messages to convey urgency and recommend action could be greatly diminished; the ‘cry wolf’ scenario becomes more real every time a threat appears in the media but fails to materialise.
This thesis explores how avian influenza, (H₅N₁), as a health risk category, has been reported and represented in the New Zealand media. By analysing avian influenza-related items in four New Zealand newspapers over a six-year period, 2002-2008, and by comparing results with those found in a U.S. study by Dudo, Dahlstrom & Brossard (2007), this thesis explores the dominant themes and discourses the media drew upon when reporting the health threat of avian influenza. In addition, data from four focus groups sessions was analysed for the purpose of exploring public perceptions of health risk messages and the influence of the media on those perceptions.
This thesis was situated within a constructionist epistemology, and employed a mixed-methods methodology with content, thematic and textual analyses. Risk communication theories and models, media conventions of agenda-setting and framing, and sociological concepts informed how the topic of health risk communication was operationalised.
The analysis of the focus group data explored how the participants discussed the threat of H₅N₁; how they constructed concepts of personal and community risk, what role, if any, they attributed to the media in their construction and how they positioned themselves in regards to illness and contagion. The focus group analysis revealed that three dominant themes - risk, media and ‘othering’ – represented how the focus group participants talked about the risk of avian influenza. These and several sub-dominant themes shared similarities to those found in the newspaper analysis. Whilst initial discussions seemed to indicate a nonchalant attitude towards the risk of avian influenza, the many topics and themes that characterised the way the participants discussed the risk between them, showed that they had thought about the personal consequences of a possible health risk, and had formed strong opinions about many facets of that risk.
Results from the newspaper analysis largely mirrored those of the above U.S. study, and showed that the New Zealand media favoured episodic over thematic framing; sensationalising the reporting of avian influenza, whilst providing little in the way of scientific and contextual information. Moreover, the analysis showed that, when reporting health risks, media templates are well established. The analysis of the focus group data revealed that the participants wanted media health risk messages to be clear, concrete and factual. However, this desire for messages that communicate certainty about risk, which is, by definition inherently uncertain, raises questions about the very nature of risk communication.
Findings of this thesis suggest that future risk communication research should focus, not on how the media are reporting health risks, but how the public conceptualise risk, construct it in times of crisis and evaluate their ability to control it.
20
Kramer, Kathryn Daugherty. "The effects of video programming, face-to-face instruction, modeling, and feedback on nutritious and economical food purchases". Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53560.
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Currently, there is a public health need for effective and economical strategies designed to influence appropriate dietary modifications in the general public (e.g., reduction of dietary fats). To address this need, this study applied the behavioral systems framework in its design and application to nutrition change.
The primary research question was to experimentally assess the differential impacts of a combined media and personal interaction condition (specifically using participant modeling procedures) to a condition that combined media and personal attention strategies. A no treatment condition was also employed. Previous research had shown robust changes with interventions that combined media and personal interaction. This study addressed whether those changes were due to the procedures or to the personal attention received. To examine this question, self-report data on foods purchased and data from supermarket receipts were collected from 45 households across the 3 conditions.
Results indicated that persons in the media and personal interaction condition did demonstrate significant changes in the desired direction in the percentage of total fat content in foods purchased. A comparable change was not noted in the other conditions. Thus, it was concluded that some combination of factors (i.e., modeling, reinforcement, feedback, and goal setting) in addition to the procedures used in the video and personal attention provided in the participant modeling, were responsible for the dramatic decreases in total fats. From this study, it was not possible to determine which of the psychological principles were most effective in inducing change.
In addition to the experimental findings, subject characteristics (e.g., beliefs, knowledge, health locus of control, skills, self-efficacy, etc.) was examined. The results did not lead to a general set of individual characteristics being related to nutritional outcome. Rather, the information contributed to a clearer understanding of the needs of the sample and the environmental constraints and inducements for nutritional change in that target group.
Given the threat of dietary fat to the health of the American public, the reduction in total fat found in this study was an important finding. The application of the behavioral systems framework provided the necessary information to enable the message of the video and the modeling, feedback, and goal setting components to be effective in changing total fats among a segment of the target sample.Ph. D.
21
Tsang, Chiu-yin Chester. "Development and evaluation of a guideline on the production of Chinese health educational pamphlets". Click to view the E-thesis via HKUTO, 2003. http://sunzi.lib.hku.hk/hkuto/record/B31971246.
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Catalán, Matamoros Daniel Jesús. "Health Communication –a health content analysis of the main national Swedish newspapers from a Public Health perspective". Thesis, Nordic School of Public Health NHV, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:norden:org:diva-3237.
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The mass media are a powerful way to disseminate health information to the entire population. Newspapers are the media with most impact in Sweden and can convey health news and breakthroughs more thoroughly than television or radio, and more quickly than magazines. Newspapers in Sweden have a high amount of readers compared with other European countries. The purpose of this essay is to analyse the space related to health found in the Swedish newspapers and to discuss what readers consume about health. This study is based on an observational, descriptive, cross-sectional, inductive reasoning and quantitative scientific approach. The sample was constituted by daily editions from three major Swedish newspapers selected during one month –Svenska Dagbladet, Dagens Nyheter and Göteborgs-Posten. The main findings show that newspapers included 2.4% on the average of health contents (HC), being Svenska Dagbladet the one with most publications (3.3%). HC used to be published within the first pages, the median is in page 13 and the main mode in page 4. 81.3% of all contents were written by journalists, and, in 73.6% of all contents, writers used sources of information. Most frequent topics were 25 about cancer, 19 about alcohol, 19 about euthanasia and 19 about sick leave at work. Besides, contents dealt with the following main public health areas: 105 with health management, 100 with health policy and 90 with epidemiology. Newspapers in Sweden are clear ways of delivering health information to the population and they might influence to Public Health. Therefore, it’s a need to increase the number of health specialist journalistsMassmedia är ett av de viktigaste medlen att informera allmänheten om hälsofrågor. I Sverige är morgontidningar det mest trovärdiga mediet och kan informera om hälsonyheter med mer noggrannhet än TV eller radio och snabbare än veckotidningar. Dagstidningar har i Sverige en större mängd läsare än de flesta länder i Europa. ca 80 procent av befolkningen läser varje dag en dagstidning. Syftet med denna thesis är att analysera hur stor plats innehåll rörande hälsan har i svenska tidningar och debattera vilken typ av information om hälsa de svenska läsarna får via de tidningarna. Studien är baserad på en empirisk, beskrivande, tvärsnittsinriktad, induktiv och kvantitativ ansats. Undersökningen genomfördes på samtliga exemplar av de tre största svenska morgontidningarna under en månad. Studien visar att tidningarna hade 2,4 procent hälsonyheter i genomsnitt och av de tre var ”Svenska Dagbladet den tidning som hade mest material om hälsofrågor, (3,3%). Hälsoinnehåll brukade vara publicerad på de första sidorna (median var sidan 13 och ”the main mode” sidan 4). Artiklar om hälsa var till 81,3 procent skrivna av tidningarnas egna journalister. De vanligaste enskilda ämnena var cancer (25 st), alkoholproblem (19 st), dödshjälp (19st) och sjukanmälningar (19 st). De största sjukvårdsområdena var ”hälsoförvaltning” (105 st), hälsopolitik (100 st) och ”epidemiologi” (90st). Eftersom svenska tidningar är ett viktigt medium för hälsofrågor till allmänheten kan påverkan på sjukvården vara stor. Därför krävs att antalet specialiserade journalister inom detta område utökas
ISBN 91-7997-132-6
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Lehmkuhl, Markus. "Massenmedien und interpersonale Kommunikation : eine explorative Studie am Beispiel BSE /". Konstanz : UVK-Verl.-Ges, 2006. http://www.gbv.de/dms/ilmenau/toc/505977214.PDF.
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Murtagh, Madeleine Josephine. "Intersections of feminist and medical constructions of menopause in primary medical care and mass media: risk, choice and agency". Title page, table of contents and abstract only, 2001. http://web4.library.adelaide.edu.au/theses/09PH/09phm9851.pdf.
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Includes bibliographical references (leaves 254-288). Examines language used by general practitioners and in mass media to ask 'what are the implications of constructions of menopause for health care practice and public health for women at menopause?'. Presents the findings of qualitative analysis of semi-structured interviews with nine general practitioners working in rural South Australia and qualitative and quantitative analyses of 345 south Australian newspaper articles from 1986 to 1998.
25
Grant, Carolyn. "Influence of Media Messages on Obesity and Health Perceptions Among African American Women". ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3226.
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African American women have the highest prevalence of overweight and obesity in the United States, thus increasing their risks for chronic diseases. Their understanding of their health status and response to it could be triggered by messages in the media, yet few researchers have examined this topic with African American women. The purpose of this phenomenological study was to explore how advertisement and editorial content in media contributed to perceptions African American women have about overweight and obesity. Following the theoretical foundation of the social cognitive theory, the research questions explored what messages study participants encountered and which messages prompted behavior changes. Ten African American females age 25 and older were recruited and interviewed about their understanding of overweight and obesity, chronic disease risks, and self-efficacy. Codes and themes about obesity, health risks, physical activity, eating, and body image were extracted line by line from interview transcripts. Six themes emerged: obesity as viewed by participants, perceptions of health risks, impact of media messages, perceptions of body image, encouragement from media, and steps to improve personal health. These results indicated that media messages are factors in the development of the views African American women have about being overweight or obese and motivated them to adopt health improving behaviors. Messages in the media can contribute to shifting the imbalance of overweight and obesity among African American women. Additionally, the results can inspire public health officials, health communication researchers and media professionals to develop and disseminate informative health related messages.
26
Fogle, Andrew Brian. "Strategies for Graphic Design aimed at the Multiple Sclerosis Community: The Development of the Inclusion Framework to Assist in Design Thinking and Visual Communication Artifacts". Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469843228.
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Heiss, Sarah N. "Sugar-Coating Risks: An Analysis of Sweetener Trade Associations‘ Discursive Contributions to Public Negotiations of Risk". Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1304621679.
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Stargardt, Tammy. "Media Literacy Education Exposure related to Self-Esteem, Body Esteem, and Sociocultural Ideals in College Students and Graduates". ScholarWorks, 2015. http://scholarworks.waldenu.edu/dissertations/1489.
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The prevalence of eating disorders (ED) in the United States has increased while the media consistently presents thinner representations of the body. Scholars have found media to negatively influence factors associated with the development of EDs. The purpose of this quantitative nonexperimental cross-sectional survey design study was to explore relationships between exposure levels to MLE and self-esteem, body esteem, and the internalization societal appearance ideals. Participants included undergraduate students or recent graduates majoring in either communications or an alternative major with comparatively less MLE curriculum. The Body Esteem Scale, Sociocultural Attitudes towards Appearance Questionnaire-3, and Rosenberg Self-Esteem Scale Surveys were administered online to examine the variance of 3 dependent variables (self-esteem, body esteem, internalization of societal appearance norms) with 2 independent variables (exposure levels to media literacy curriculum and gender), and a multivariate analysis of variance was used to analyze the data. Results displayed statistically significant differences between all 3 dependent variables with MLE levels. Research in MLE benefits both adults and children by way of providing the necessary tools, knowledge, and skills to be able to fully benefit from various media sources. MLE provides an opportunity to better understand media messages, as well as its influences therein, this way rather than being vulnerable and easily manipulated, one becomes a more knowledgeable and aware media consumer. The results to this study can promote, advocate, and bring awareness to media consumers and today's educators of the importance and need of MLE curriculum beginning at a young age.
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Tsang, Chiu-yin Chester, e 曾超賢. "Development and evaluation of a guideline on the production of Chinesehealth educational pamphlets". Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2003. http://hub.hku.hk/bib/B31971246.
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Martin, Andrea Roxanne. "Family and media influence on perceived body image". CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3078.
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This study has found that negative body image is present in third graders, as young as seven years of age. One interesting finding was that a high number of students who viewed body-oriented magazines had a negative body image.
31
Sabo, Jason D. "National Print and Electronic News Coverage of Self Management Behaviors and Efficacy for Type 2 Diabetes Mellitus". Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1310834052.
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Graham, James Tyler. "Using Mobile Eye-Tracking to Inform the Development of Mass Tourism in Iceland Towards the Principles of Ecotourism". TopSCHOLAR®, 2018. https://digitalcommons.wku.edu/theses/3042.
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Since the late 20th century, nature-based tourism, an alternative to mass tourism with a focus on natural environments, has steadily grown in popularity. Nature-based tourism areas are considered a platform for informal education and exemplify principles of environmental stewardship and conservation. Iceland, an island nation in the North Atlantic, is one area of the world that has seen dramatic growth in its nature-based tourism industry in recent years; tourists are drawn to Iceland in numbers five times the total population of the Country. The pressures of economic development have resulted in the continued promotion of Icelandic tourism, and, subsequently, the rapid, sometimes detrimental, development of tourist destinations. This study used a triangulated mixed methods approach including post-visitation assessments, mobile eye-tracking (MET), GPS footpath collection, and observational analysis to assess visitor experience and behavior in two popular Icelandic tourist destinations: Sólheimajökull and Þingvellir. Through the use of MET, a greater understanding of visitor behavior was developed in these areas. Results suggest that the infrastructure development which has occurred at Þingvellir is effective at managing tourist behavior; however, the less developed and more authentic environment of Sólheimajökull appeals more to visitor expectations of Icelandic tourism. Observing the strengths and weaknesses of the study sites revealed ways to guide the future development of the sites in ways that promote both education and conservation. Furthermore, the critical evaluation of the original methodology developed for this study also presents a technique by which the development of other nature-based tourism destinations can be assessed.
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Sebekos, Elena. "Strategic Communications to Prevent HIV Infections among Black and Hispanic Young Adults". FIU Digital Commons, 2016. http://digitalcommons.fiu.edu/etd/3001.
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Disparities in HIV disease continue to adversely affect Black and Hispanic populations in the United States. Racial and Ethnic Approaches to Community Health (REACH) 2010 in Broward County, Florida, used strategic communications to alert Black and Hispanic young adults of the serious threat and the choices they could make to prevent HIV infection. This study assessed the channels through which 18-39 year-old African American, Haitian, Afro-Caribbean, and Hispanic residents of 12 high AIDS-incidence ZIP-code areas obtained information about HIV/AIDS and which sources they found most helpful. In addition, this study examined how obtaining HIV/AIDS information was associated with histories of HIV testing and perceptions of risk.
A secondary analysis of computer-assisted telephone interview (CATI) data sets was conducted for first-time respondents (N=7,843) in 2001-2003, 2005, and 2007. All ethnicities identified obtaining HIV/AIDS information most frequently from television public service announcements, talk shows, and programs and considered this source “most helpful.” Radio was mentioned second most frequently by Haitian respondents, but African Americans and Caribbean Islanders preferred print media: newspapers and magazines. Use of the Internet increased by 22.4% from 2001 to 2007, but very few respondents regarded the Internet as “most helpful.”
African Americans, Hispanics, and Caribbean Islanders who obtained HIV information from family or friends were more likely to believe that they might become infected with HIV. Caribbean Islanders who obtained information from a church were less likely to believe they were at risk. Among African American, Caribbean, and Hispanic young adults, obtaining information from a doctor or health provider was the best predictor for reporting ever being tested for HIV. African Americans who heard about AIDS on radio stations “HOT 105” and “99 Jamz” were more likely to have been tested for HIV, as were Haitians who saw something about AIDS on a billboard or bus.
Comprehensive HIV-prevention programs should incorporate culturally competent communications components to inform Black and Hispanic young adults of scientific advances in prevention, treatment, and medical care. Further research should examine how diverse ethnic groups in south Florida and elsewhere are accessing and responding to health-related information in the digital age.
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Comello, Maria Leonora G. "Activated Self Concept as a Mechanism Underlying Persuasive Message Effects". The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1275438170.
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Sarge, Melanie Ann. "Are Your Eyes Really Bigger Than Your Stomach? An Investigation of the Importance of Selective Exposure to Weight Management Articles Featuring Exemplification and Conveying Efficacy for Potential Weight Management Belief and Behavior Change". The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345227600.
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Cooper, Kathryn E. "Audiences, structures, and strategies: The promise and power of environmental documentaries". The Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu153140198530959.
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Deiner, Catherine Anne. ""Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"". Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017783.
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The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to disseminate these health messages. Although the HIV/AIDS epidemic in South Africa is stabilising, this is not the time to relax the communication around the disease, particularly regarding adherence to ARVs, considering that South Africa has the largest ARV rollout in the world. The qualitative methodological approach taken for this thesis is a three-step approach examining the intended message, the text and the appropriated message by viewers. Firstly, a thematic content analysis of an episode of Isidingo, that illustrated Nandipha as HIV-positive and the side-effects that came with her ART adherence, and the 3Talk interview with Lesego Motsepe, where she announced that she was weaning herself off ART, was done in order to understand the intended health messaging in the soap opera and the health message disseminated by an HIV-positive actress with regards to ART. Thereafter interview responses by the production team as well as by HIV-positive viewers, using ARVs, were thematised. In addition media texts which provided commentary on the use of a celebrity as a HIV-positive role model were examined. In doing this, this thesis has offered up the meanings of how HIV-positive women taking ARVs and living in Makana experience and understand the media, particularly health messaging relating to ARVs. The findings of this study suggest that commercial soap operas are the perfect platform to address HIV/AIDS and that prosocial health messaging regarding ARV adherence is still necessary in this country. Soap operas have the potential to have an educational angle. Although, HIV-positive individuals serve as better role models as they are authentic; given human nature, fictional characters, such as Nandipha Matabane in Isidingo, may be more sustainable role models as their message can be scientifically-based and well-researched. Realistic characters serve as role models whose behaviour is to be emulated. Soap operas appeal to a wide audience and so storylines can be tailor-made according to the times and the needs in terms of health issues and messaging. Thus, soap operas are not a single platform but rather one which can be exploited to maximum advantage for public health messaging.
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Trotter, Stormy P. "Countering the Misconceptions of Media Portrayal Using Creative Expression: An Examination of Veterans With PTSD and the Complexity of Identity Gaps". Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491262570887116.
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Carson, Evelyn D. "The Importance of Relational Communication for Effecting Social Change in HIV/AIDS Prevention Messages: A Content Analysis of HIV/AIDS Public Service Announcements". Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1269290096.
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Villela, Edlaine Faria de Moura. "Representações sociais sobre dengue na mídia impressa: informação epidemiológica, educativa ou política?" Universidade de São Paulo, 2012. http://www.teses.usp.br/teses/disponiveis/6/6132/tde-01102012-161911/.
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Introducao - Ha reduzido conhecimento no campo da Saude Publica sobre a funcao social da midia em saude e, particularmente, sobre a relacao entre a midia e o contexto de uma epidemia associada a vetores biologicos, como a dengue. Diante desse quadro, optou-se por estudar a primeira epidemia de dengue em Ribeirao Preto, a qual ocorreu entre novembro de 1990 e marco de 1991. O fato dessa epidemia, assim como as demais, ter sido estudada apenas em seu aspecto biologico, desconsiderando o aspecto social, justifica a realizacao deste estudo. Objetivo - Investigar como se deu a construcao midiatica da primeira epidemia de dengue no municipio de Ribeirao Preto, de novembro de 1990 a marco de 1991, para os leitores dos jornais e revistas veiculadas na epoca. Metodo O material de pesquisa foram reportagens de jornais e revistas confeccionadas na regiao de Ribeirao Preto e na capital do Estado de Sao Paulo - as de grande circulacao na epoca da primeira epidemia de dengue em Ribeirao Preto, de novembro de 1990 a marco de 1991. O metodo adotado foi o Discurso do Sujeito Coletivo, fundamentado na Teoria das Representacoes Sociais. Resultados Foram resgatadas as representacoes sociais veiculadas pela midia e o poder de difusao dessas representacoes no processo de divulgacao cientifica para o publico em geral durante a primeira epidemia de dengue. A analise do conteudo midiatico permitiu apresentar os principais assuntos veiculados no noticiario por meio da elaboracao dos discursos. Conclusoes Foi possivel entender como se deu a construcao dos sentidos acerca da dengue: o jornal fez existir uma realidade epidemica. Comprovou-se a defasagem na informacao disponibilizada nos meios de comunicacao e observou-se vies politico nas reportagens veiculadas, desviando a atencao que deveria ser direcionada para educacao e promocao da saude. Salientou-se a importancia de formacao de profissionais que transitem na interface Saude Publica e Comunicacao para que questoes politicas nao prevalecam sobre questoes prioritarias de saude na midia impressaIntroduction There is limited knowledge in the field of Public Health about the social role of media in health and particularly on the relationship between the media and the context of an epidemic associated with biological vectors such as dengue. So, it was decided to study the first epidemic of dengue at Ribeirao Preto, which occurred between November 1990 and March 1991. This epidemic, like the others, was studied only in its biological aspect, ignoring the social aspect, which justifies this study. Aim The aim of this study was to investigate how was the media construction of the first epidemic of dengue in Ribeirao Preto, from November 1990 to March 1991 for the readers of newspapers and magazines circulating at the time. Method The research material were reports of newspapers and magazines made at Ribeirao Preto and at the capital of the State of Sao Paulo - the large circulation - at the time of the first dengue epidemic at Ribeirao Preto, from November 1990 to March 1991. The method adopted was the Collective Subject Discourse, which is based on the Social Representations Theory. Results Social representations in the media were rescued in the media and also the power of diffusion of these representations in the process of scientific diffusion to the general public during the first dengue epidemic. The analysis of media content allowed to present the main issues in the newspapers and magazines through the speeches elaboration. Conclusions In this research, it could be understood how was the construction of meanings about dengue: the newspaper created a reality epidemic. The lag of information provided by mass media was proven and there was political bias in the news published, diverting the attention that should be directed towards education and health promotion. A professional transiting the interface Public Health and Communication is important so that political issues do not prevail on priority issues of health in printed media
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Jones, Carol L. "Clinicians' Perceptions of North Carolina's 10-Year Primary Prevention Plan". ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2664.
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The cost of domestic and intimate partner violence (DIPV) exceeded $8 billion annually on a national level, and North Carolina spent $307 million on DIPV and DIPV-related mental health care. Studies have shown a correlation between DIPV, mental illness, and substance abuse. North Carolina was found to have higher than normal risk factors for DIPV. In response, the Centers for Disease Control and Prevention partnered with the North Carolina Coalition Against Domestic Violence (NCCADV) to develop the NCCADV 10-year primary prevention plan. This study investigated clinicians' perceptions of the effectiveness of the plan. Phenomenological thought served as the conceptual framework. A purposive sample of 10 clinicians who worked in the region with DIPV clients in the preceding 12 months responded to semistructured interview questions that investigated their perceptions of whether the 10-year plan had a positive influence on victims and if the plan could potentially impact victims' future mental health and substance use behaviors. Interview data were transcribed, open coded, and thematically analyzed with the aid of qualitative software. Study results indicated that these clinicians believed the plan did not impact DIPV clients' current behaviors and was unlikely to have a future impact. A policy recommendation in the form of a position paper resulted from the findings, which recommended the use of mass media that encompass old and new technologies to promote primary prevention efforts by stakeholders and practitioners for the general public. This study has implications for positive social change in that it may provide knowledge to clinicians and stakeholders at the study site that aids them in understanding and preventing DIPV, in addition to promoting an overall increase in public awareness of the negative effects of DIPV.
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Hodes, Rebecca. "Siyayinqoba/Beat it! : HIV/AIDS on South African television c. 1999-2006". Thesis, University of Oxford, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.670010.
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Miller, Vail Marie. "The Role of Consumers in the Success of the Consumer Driven Healthcare Movement". Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259787032.
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Thesis(Ph.D.)--Case Western Reserve University, 2010Title from PDF (viewed on 2010-01-28) Department of Bioethics Includes abstract Includes bibliographical references and appendices Available online via the OhioLINK ETD Center
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Nelson, Jackie M. "Sexually Objectifying Microaggressions in Film: Using Entertainment for Clinical and Educational Purposes". Antioch University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1564418191011389.
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Logullo, Patrícia Júlia. "Papel de vias de comunicação na eficácia da vacinação contra o sarampo na cidade de São Paulo". Universidade de São Paulo, 2001. http://www.teses.usp.br/teses/disponiveis/5/5160/tde-20052015-160735/.
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Fatores associados com falhas na cobertura da vacinação contra o sarampo na cidade de São Paulo foram estudados por meio de entrevistas com pais ou responsáveis por 122 crianças de até cinco anos. Observou-se que a população conhece a doença e identifica a vacina com a idéia de proteção, mas não cumpre o calendário de vacinação e atrasa as doses da vacina contra o sarampo. Idade, região de origem ou de residência, status familiar ou nível educacional não mostraram associação com o cumprimento do calendário obrigatório (uma dose da vacina contra o sarampo deve ser aplicada dos 9 aos 11 meses e a segunda, aos 15 meses). A televisão é o meio de comunicação que mais informa os entrevistados sobre as Campanhas Nacionais de Multivacinação e o cartão de vacinação foi identificado como uma das vias de comunicação utilizadas para informar sobre a vacinação fora das Campanhas, na rotina. No entanto, nenhum meio de comunicação identificado no estudo pôde, significativamente, promover a mudança de comportamento da indife rença para o compromisso com o cumprimento do calendário, ou seja, adesão. A única variável significativamente relacionada com o atraso na vacinação, de até 20 dias, foi o sentimento de dó de aplicar injeções nas crianças (p = 0,08). Crianças brasileiras têm de visitar o posto de saúde para receber, até cinco anos de idade, 19 vacinas, 12 até o primeiro ano. O estudo deixa claro que não há adesão ao calendário proposto para vacinação contra o sarampo, apesar de ser esta a proposição das Campanhas Nacionais de Multivacinação e da vacinação de rotinaRisk factors associated with failure to receive measles vaccine were studied in eight districts of São Paulo city, Brazil. Parents or carers of 122 children were interviewed about their perception and understanding about the disease anda about measles vaccination, a kind of knowledge that can be acquired through vaccination communication campaigns or from personal communication (from the doctors, nurses of the health care center or friends). Population description factors were also identified. Results analysis shows that neither age, region of origin or residence, marital status nor educational level were related to taking or not taking measles vaccines adequately. Most of the people remembered about having being informed about the last annual vaccination campaign by television, but no communication channel was significantly associated with vaccination status. Answers to questions about knowing the disease or not or knowing the vaccine or not, when analysed alone, did not show any association with taking measles vaccines at the time indicated by health agencies. However, the results showed that when parents felt pity for their children receiving shots, they delayed the vaccination for at least 20 days. Since families visit the health center at least seven times before children complete five years of age and since most of the children does not take the measles vaccine in the exactly recommended day, but delay or anticipate the shots, it is clear that there is no compliance to the recommended government\'s measles vaccination schedule (first dose at 9 and second at 15 months of age), although this is the message that annual communication campaigns and interpersonal communication try to pass
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Matthias, Nakia M. "Assessing the Communicative Ecology of Male Refugees in Namibia: A Study to Guide Health Communication Interventions on Multiple and Concurrent Sexual Partnerships". Ohio University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1308278357.
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Davidson, Daryl Malarry. "Joey Connor Larry Darrell: A Television/Streaming Series a Clef". Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1578318342890128.
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Cheung, Ling-ling Mayella. "Media education in Hong Kong the underlying forces /". Click to view the E-thesis via HKUTO, 2001. http://sunzi.lib.hku.hk/hkuto/record/B31972408.
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Palfreman, Jon. "Communicating controversy in the mass media". Thesis, University of South Wales, 2005. https://pure.southwales.ac.uk/en/studentthesis/communicating-controversy-in-the-mass-media(65320260-4d82-4ec9-82ac-a7cf363f0e13).html.
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This doctoral submission grew out of a series of long form documentaries that I wrote, produced, and directed between 1993 and the present. The films, which were broadcast on US television's PBS network, all deal with scientific, medical, or environmental issues that developed into prominent national and international controversies. DVDs and scripts of the seven programs are provided along with a detailed overview. The submission is organized as three projects and an overview. 1. Project One (discussed in chapters 3-7) consists of three documentaries: the first about a novel therapy for autism ; the second dealing with the alleged health effects of power line electromagnetic fields ; and the third focused on the silicone breast implant controversy. 2. Project Two (discussed in chapters 8-11) consists of programs on nuclear energy, Gulf War Syndrome, and genetically modified foods. 3. Project Three (discussed in chapters 12-14) features a two-hour special investigation of global warming. 4. The Overview, Communicating Controversy in the Mass Media not only provides an overarching analysis of the portfolio of films and the attendant theoretical issues, but also serves to summarize the works themselves. In the Project sections of the written overview (chapters 3-14), the analysis is interwoven with extracts from the various documentaries. This portfolio and overview tells the evolving story of a body of work at the intersection of documentary, investigative journalism and science. It reveals the journey of one producer who started out with an interest in unpacking complex controversies, but became increasingly fascinated with the psychological and political dimensions of these narratives. Whether a particular controversial belief holds up under scrutiny is undoubtedly important. But there are other fascinating questions: why do people adopt such beliefs in the first place; why do individuals cling to their beliefs in the face of contrary scientific evidence; and what roles do special interests and the media play in amplifying or attenuating the public's hopes and fears? This portfolio and overview, therefore, not only examine a series of high profile controversies, but go further by: explaining the process by which these topics were turned into documentaries; exploring the way humans analyze, perceive and communicate benefits and risks; and critically examining the validity and ethical standing of modern television journalism. This submission represents a significant contribution to knowledge in several ways. First this series of in-depth, original investigations of environmental and health controversies from one producer is unparalleled in broadcast journalism. Second, the overview's analysis synthesizes and extends a wide range of social science research on risk assessment, risk perception and risk communication and applies this research to the featured controversies and the media's role in them. Third, the portfolio and overview reveal how a blend of documentary, journalism and science is an especially effective way of advancing public understanding of and engagement with modern scientific controversies and goes on to suggest some exciting new directions for communicators. Finally, the case studies in this portfolio provide a basis of knowledge about how communicators can effectively use audiovisual media to navigate the world of risks and benefits that permeates many of society's most crucial policy dilemmas.
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Taebi, Shala. "Theoretical foundations of media education : a critical analysis". Thesis, McGill University, 2001. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=31143.
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The primary purpose of this study is the exploration of the theoretical and critical framework of media education. The major paradigms used as rationale for the study of media embody views of media as agents of cultural decline that stress discriminating against the media; media as popular arts, stressing discriminating within the media; media as agents of communication, featuring the behavioral models of media studies; studying the media as representational or symbolic systems; and an exploration of the interaction between the self and the media and the question of whether and how media empower or oppress. Developments in the fields of structuralism, semiotics, theories of ideology and the social context of media production are discussed as the contributing factors to a view of media as representational systems. The study is concluded with a discussion of the significance of the context of meaning and a brief discussion of the educational implications of the field of cultural studies.