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Artigos de revistas sobre o assunto "Mass media and culture"

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Sirojiddin, Pardayev. "INFLUENCE OF MASS MEDIA ON CULTURE". Current Research Journal of Philological Sciences 5, n.º 1 (1 de janeiro de 2024): 61–65. http://dx.doi.org/10.37547/philological-crjps-05-01-12.

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This article argues that media coverage, news, entertainment, and advertising are preferentially based on classical, gender, racial falsification or distortion of facts and social segmentation. At the same time, it was mentioned that entertainment programs, especially, are heavily watered with cultural falsification and stamps, and their target audience is mainly young people. These media representations influence political views, shape or change cultural patterns, create or offer dates and icons for worship, influence social orders, and influence relationships between social institutions. change is discussed in this article.
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Hammer, Yoav. "Multiculturalism and the Mass Media". Law & Ethics of Human Rights 1, n.º 1 (1 de janeiro de 2007): 169–212. http://dx.doi.org/10.2202/1938-2545.1005.

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In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the media present contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators.
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Blackmore, Tim. "Media Making: Mass Media In Popular Culture". American Journalism 17, n.º 1 (janeiro de 2000): 110–12. http://dx.doi.org/10.1080/08821127.2000.10739231.

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Guzun, Mihail. "MASS MEDIA AND POLITICAL CULTURE". Moldoscopie, n.º 1(92) (junho de 2021): 145–50. http://dx.doi.org/10.52388/1812-2566.2021.1(92).14.

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In the context of recent political realities, the issue of “political culture” is becoming a major issue, both in practical terms, ie the way “how it translates into life” and conceptually. The notion as such was introduced into the scientific circuit by the contemporary American political scientist Herman Finer (1956) and developed by Gabriel A. Almond and Sidney Verba (1963). The mission of training the political culture has been undertaken by several institutions and organizations in the public segment, the media sector having the role of monitoring and knowledge of the processes that occur in various areas of socio-political and economic life, training the new democratic values of liquidation of the handicap that the “new democracies” have in correlation with the developed countries. In this study, the author aims to identify the extent to which the press, especially in the Republic of Moldova, fulfills its role as a trainer of political culture.
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Zheltukhina, Marina R., Natalia I. Klushina, Elena B. Ponomarenko, Natalia N. Vasilkova e Anna I. Dzyubenko. "Modern media influence: mass culture – mass consciousness – mass communication". XLinguae 10, n.º 4 (2017): 96–105. http://dx.doi.org/10.18355/xl.2017.10.04.09.

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van Peer, W. "Reading, culture and modern mass media". Journal of Studies in International Education 14, n.º 5 (1 de janeiro de 1988): 305–9. http://dx.doi.org/10.1177/102831538801400508.

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López, Wilson López, e José Manuel Sabucedo. "Culture of Peace and Mass Media". European Psychologist 12, n.º 2 (janeiro de 2007): 147–55. http://dx.doi.org/10.1027/1016-9040.12.2.147.

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Abstract. Currently, political violence is a central issue in the world-wide social agenda. This paper describes the psychosocial logic that legitimizes that violence, analyzed as a challenge for social and political psychology, implying that we have to work toward the construction of a culture of peace. Additionally, diverse concepts about peace are discussed. Finally, the transcendental role played by mass media in this dynamic and particularly the framing theory, are analyzed. Moreover, this paper considers how mass media and news are determinant factors in the beliefs, relational frames, and construction of feelings and are, thus, a barrier to coping and peacefully solving the conflicts that end in political violence.
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van Peer, W. "Reading, culture and modern mass media". Journal of Information Science 14, n.º 5 (outubro de 1988): 305–9. http://dx.doi.org/10.1177/016555158801400508.

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Zharovskiy, Egor. "Features of Culture Coverage in Crimean Mass Media". Theoretical and Practical Issues of Journalism 9, n.º 1 (23 de março de 2020): 173–91. http://dx.doi.org/10.17150/2308-6203.2020.9(1).173-191.

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Culture is one of the basic dimensions of social existence and human life, and influences functioning and development of any civilization. The mass media as social institute tend to focus their attention on the most significant aspects of a society's life. Items of culture often become topics of media texts. Therefore, the issue of the composition of these media texts is of currently relevance. The present-day media space is oversaturated with information and mass culture, which may result in the audience's low perceptivity of information and poorer aesthetic sense. In this relation, there is a necessity of studying features of culture coverage in the mass media in order to get an insight into the content of the culture topics. Since Russian regional mass media are an important link in the information distribution chain that provides public awareness of the culture, they require special attention. The target of the study is the range of culture topics covered in Crimean mass media. The article presents the results of a content-analytical study of media texts created by eleven Crimean mass in the period of 2015-2017. The culture topics of the texts included ethnic culture, religion, language, cultural heritage and art. Geographical location of culture topics was also taken into account. Basing on the results of the empirical study, the author infers that Crimean mass media provide non-uniform coverage of culture aspects: the media texts primarily focus on Russian and Crimean Tatar cultures, as well as on the culture of large Crimean cities, leaving behind cultural life in rural areas.
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HALUNKO, V. "Mass media culture in the context of legal culture". INFORMATION AND LAW, n.º 2(11) (10 de janeiro de 2014): 5–9. http://dx.doi.org/10.37750/2616-6798.2014.2(11).272455.

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In the article formed that culture media in the context of legal culture is of historically and professionally caused categories creators and consumers of mass culture. It is include a sense of justice, understanding the principles of law and traditions the model behavior of the citizens and the "stars" of show business. With the compliance on internal belief of voluntary mutual respect, rule of law and the state, the formation of the citizens of the positive qualities of individual and social life.
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Teses / dissertações sobre o assunto "Mass media and culture"

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Taleb, Hala Abdul Haleem Abu. "Gender, media, culture and the Middle East". Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/h_abutaleb_042309.pdf.

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Rutherford, Marc A. "Mass media framing of hip-hop artists and culture". Morgantown, W. Va. : [West Virginia University Libraries], 2001. http://etd.wvu.edu/templates/showETD.cfm?recnum=1974.

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Stern, Savannah. "Suicide and Suicide Prevention in Media and Mass Culture". Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/cmc_theses/2030.

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With suicide on the rise nationwide, it is important now more than ever to prioritize suicide as a public health issue. This means raising awareness and conducting research aimed at developing new suicide prevention tools and strategies, as well as reevaluating and challenging already existent ones. Media messaging can be a great suicide prevention tool. Suicide depictions and reporting in different forms of media—including newspapers, online publications, film, television, and more—have the power to influence behavior. When reporting in a safe and appropriate manner, the media can influence behavior in a positive way and encourage help-seeking. However, reports that sensationalize and glamorize suicide have the potential to spark suicide contagion. Thus, when reporting on suicide it is crucial to be aware of best practices and recommendations developed by experts. In recent years, media campaigns aimed at suicide prevention have gained traction. While there has been some evidence suggesting the success of such campaigns, more research is needed in this area. Further research is also needed to assess the effects of fictional depictions of suicide in film and television.
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Papadaki, Eirini. "The mediation of art through the mass media". Thesis, University of Kent, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.246640.

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Morris, Pamela Kay Shoemaker Pamela J. "Explicating culture and its influence on magazine advertisements". Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2004. http://wwwlib.umi.com/cr/syr/main.

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Palmer, Daniel Stephen Vaughan. "Participatory media : visual culture in real time /". Connect to thesis, 2004. http://eprints.unimelb.edu.au/archive/00000125.

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Yang, Ji. "Chuan bo, wen hua, she hui Yingguo da zhong chuan bo li lun tou shi /". Shanghai : Fu dan da xue chu ban she, 2006.

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Ingvoldstad, Bjorn Paul. "Post-socialism, globalization, and popular culture 21st century Lithuanian media and media audiences /". [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3219906.

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Thesis (Ph.D.)--Indiana University, Dept. of Communication and Culture, 2006.
Source: Dissertation Abstracts International, Volume: 67-06, Section: A, page: 1962. Adviser: Barbara Klinger. "Title from dissertation home page (viewed June 21, 2007)."
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Levesque, Lauren Patricia. "Media Culture, Artifact and Gender Identity: An Analysis of Bratz Dolls". Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28628.

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It could be argued that girl's play is witnessing a drastic transformation. This alteration is fostering much debate surrounding young girls and their notion of self identity. Neil Postman (1982) argues that childhood no longer exists as it has disappeared through the mass media. Likewise, Sharon Lamb (2001, 2006) argues that young girls are continually being sold the ideal attitude and a hyper-sexualized self identity through the media messages and products they consume. Such a problematic transformation raises several concerns with regards to girlhood studies. My research asks how MGA Entertainment's Bratz dolls place identity formation into question. By exploring the aforementioned notions, my research explores girl's play and identity and looks at how it contributes to the shaping of how a girl's choice in play impacts girlhood. I argue that such a claim would be best explored and answered through interviewing young girls and their mothers.
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Tacchi, Jo Ann. "Radio sound as material culture in the home". Thesis, University College London (University of London), 1997. http://discovery.ucl.ac.uk/1317663/.

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This thesis is an anthropological exploration of the contemporary role and use of radio sound in the home in Bristol, a city in the south west of England. Based on qualitative research, and taking an ethnographic approach, this study contributes to a growing field within social anthropology: the study of mass media. After establishing the ways in which the radio industry in the UK researches and constructs radio audiences, this thesis examines how academic research on audiences has operated in Britain. It is demonstrated how this thesis relates to, and is different from both of these perspectives. Radio sound is approached as a part of the material culture of the home. It is seen to contribute to domestic soundscapes. The medium of sound is investigated, and it is shown that radio sound has particular qualities that make it well suited to domestic, everyday life. It is revealed as aiding in the creative constitution of affective dimensions of the self in society. Domestic relationships, and the role of radio sound and affect are explored. Notions of intimacy and the role of fantasy in domestic relationships are investigated. Radio sound's role in mood creation for individuals in the home is then examined, and the notion of affective rhythms established. Radio sound's connecting powers are then given some attention; how radio sound helps to make links across time and space. Memories and nostalgia are shown to operate in creative and integrated ways in domestic contexts through the medium of sound. Finally, it is concluded that cultural knowledge and experience take place in large part in the sensory and affective dimensions of everyday life.
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Livros sobre o assunto "Mass media and culture"

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Wilson, Stan Le Roy. Mass media/mass culture: An introduction. 3a ed. New York: McGraw-Hill, 1995.

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R, Wilson James. Mass media/mass culture: And introduction. 4a ed. New York: McGraw-Hill, 1998.

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R, Wilson James. Mass media/mass culture: An introduction. 4a ed. New York: McGraw-Hill, 1998.

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R, Wilson James. Mass media, mass culture: An introduction. 5a ed. Boston: McGraw-Hill, 2001.

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Wilson, Stan Le Roy. Mass media/mass culture: An introduction. 2a ed. New York: McGraw-Hill, Inc., 1992.

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Duncan, Barry. Mass media and popular culture. Toronto: Harcourt Brace Jovanovich, 1988.

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Ford, Marjorie. Mass culture and electronic media. Boston: Houghton Mifflin Co., 1999.

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Gregg, Barak, ed. Media, criminal justice and mass culture. Monsey, N.Y: Criminal Justice Press, 1999.

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Kang, Hyŏn-du. Media culture in Korea. [Seoul]: Seoul National University Press, 1991.

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Graham, Allison. Media. Editado por Montieth Sharon e University of Mississippi. Center for the Study of Southern Culture. Chapel Hill: University of North Carolina Press, 2011.

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Capítulos de livros sobre o assunto "Mass media and culture"

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Arendt, Hannah. "Society and Culture". In Mass Media in Modern Society, 85–94. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-5.

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Fog, Agner. "Mass Media". In Cultural Selection, 156–68. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-015-9251-2_9.

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Coeckelbergh, Mark. "Mass Media and Digital Culture". In Imagination and Principles, 116–27. London: Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230589803_7.

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Danesi, Marcel. "AI in the Mass Media". In AI-Generated Popular Culture, 87–104. Cham: Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-54752-2_5.

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Hughes, H. Stuart. "Mass Culture and Social Criticism". In Mass Media in Modern Society, 184–89. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-15.

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Shils, Edward. "Mass Society and Its Culture". In Mass Media in Modern Society, 43–69. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-3.

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Jacobs, Norman, e Garth S. Jowett. "Ideals and Dangers of Mass Culture". In Mass Media in Modern Society, 230–42. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-21.

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Handlin, Oscar. "Comments on Mass and Popular Culture". In Mass Media in Modern Society, 105–12. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-7.

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Jacobs, Norman, e Garth S. Jowett. "A General Theory of Mass Culture". In Mass Media in Modern Society, 197–207. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-18.

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Jacobs, Norman, e Garth S. Jowett. "Mass Culture and the Creative Artist". In Mass Media in Modern Society, 218–29. New York: Routledge, 2022. http://dx.doi.org/10.4324/9780429334290-20.

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Trabalhos de conferências sobre o assunto "Mass media and culture"

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Effiom Ephraim, Philip. "LOUVRE ABU DHABI: SOCIAL MEDIA IN MARKETING CULTURE". In World Conference on Media and Mass Communication. The International Institute of Knowledge Management (TIIKM), 2019. http://dx.doi.org/10.17501/24246778.2019.5105.

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Korotkevich, Daria O. "A Foreign Country As A Subject Of American Mass Media Discourse". In Dialogue of Cultures - Culture of Dialogue: from Conflicting to Understanding. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.11.03.46.

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Makarova, N. P. "PRACTICES OF "SELF-CARING": FROM SYMBOLIC TO MANIPULATIVE DIMENSION OF DIGITAL MASS MEDIA". In 4th International Conference Modern Culture and Communication. Institute for Peace and Conflict Research, 2024. http://dx.doi.org/10.31312/978-5-6048848-7-4-06.

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The contemporary German philosopher W. Welsch points to the current processes of widespread aestheticization, "the sensibility of well-being" and the advertising character of lifestyle, enhanced by the effects of mass media and social networks. Today, mass media do not simply offer and exchange attractive lifestyles; they shape the practices of "the care of the self" into practices of coercion. Which, in essence, is a model of communication simulation and a mechanism of manipulative technologies. The promise of security, the totality of self-preservation, and the substitution of life with "summer freshness," which Th. Adorno noted in the twentieth century in his discussion of the jargon of authenticity, are exploited by the mass media in the twenty-first century and embodied in the production and lifestyle that have become decisive and legitimate. The contemporary subject is constituted on the basis of a certain number of rules, styles and conventions found in the digital medial space. It is necessary to define contemporary practices of "the care of the self" in order to understand the imputed and circulating stable forms of relations in contemporary culture. An attempt is made to answer the following questions: How is the subject in practices of "the care of the self" constituted by the effects of digital mass media? What are the relations that exist between the subject being formed and the forms of mass-media power relations?
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Zashchitina, Galina. "Mass Culture and Mass Addressee Through Stylistic Mirror of Allusion in Modern Mass Media". In Proceedings of the 4th International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/iccessh-19.2019.468.

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Liu, Shih-Ta, e Su-Chu Hsu. "Mass Learning Through Interactive Public Art With Data Sculpture". In The Kyoto Conference on Arts, Media & Culture 2023. The International Academic Forum(IAFOR), 2023. http://dx.doi.org/10.22492/issn.2436-0503.2023.23.

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Kashchuk, M. H., e T. S. Lypchenko. "Sociocultural content within the modern culture of mass media". In PHILOLOGICAL SCIENCES, INTERCULTURAL COMMUNICATION AND TRANSLATION STUDIES: AN EXPERIENCE AND CHALLENGES. Baltija Publishing, 2021. http://dx.doi.org/10.30525/978-9934-26-073-5-2-57.

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Xuan, LTT, LTM Danh, NT An e NLH Nhat. "COLLECTIVIST CULTURE AND EMPATHY EVOCATION IN VIETNAMESE ADVERTISING". In 8th World Conference on Media and Mass Communication 2023. The International Institute of Knowledge Management, 2023. http://dx.doi.org/10.17501/24246778.2023.7106.

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Giang, CTH, LTM Danh e LH Thuong. "CULTURE VALUE AND FAMILY CONNECTIONS IN VIETNAMESE ADVERTISING". In 8th World Conference on Media and Mass Communication 2023. The International Institute of Knowledge Management, 2023. http://dx.doi.org/10.17501/24246778.2023.7113.

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Xuan, LTTX, LTM Danh, NLH Nhat, CTH Giang, LH Thuong e NT An. "CULTURE VALUE AND EMOTIONAL APPEALS IN VIETNAMESE ADVERTISING". In 8th World Conference on Media and Mass Communication 2023. The International Institute of Knowledge Management, 2023. http://dx.doi.org/10.17501/24246778.2023.7105.

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Rudnev, Viacheslav. "Using Folk Constructions / Phrases in Mass Media Language". In GLOCAL Conference on Mediterranean and European Linguistic Anthropology Linguistic Anthropology 2022. The GLOCAL Unit, SOAS University of London, 2023. http://dx.doi.org/10.47298/comela22.7-2.

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The modern epoch produces new special demands on language as a tool of communication and information. This process occurs on TV, and printed and online mass media. Recently Russian mass media has borrowed words and phrases from folk texts related to an era of preindustrial society (when people were organically connected with nature) for news and new events. For example, the phrases ‘mushroom rains’ (characterizing perspective, promising good conditions for negotiations), the ‘goat tracks’ (difficult going for negotiations), ‘bear zeal’ (unreasonable use of force), etc. which specify described situations, are actively entered into the text of comments and show events of modern society. These phrases are used in a new context for the purpose of brighter, emotional submission of information. The study, involving ethnological data, considers both printed and online media and analyzes the meanings of these phrases in a language of Russian folk culture. Practically, by attracting these words and phrases, mass media creates a special emotional background (context) making it practical for presenting new data. The analysis of different types of metaphor promotes better understanding of problems of modern mass media in language use. In appealing to folk language’s constructions, mass media has removed boundaries and facilitates emotional intellectual judgment. This becomes a response to the change of the identity of the reader / consumer of information. The considered words and phrases (concern for wildlife and natural phenomena) were well mastered by humans in preindustrial society; they were included in ethno cultural ideas and composed a linguistic picture of the world. These are the culturally marked words that help to set up a system of coordinates in which people live, which forms the world image and, fundamental elements of ethnic culture. These words found their niche in modern news texts. Analyzing the using of folk words / phrases (result of folk life-support activity and nature use) in a modern text gives a new possibility for better understanding the relationships between language, society and culture.
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Relatórios de organizações sobre o assunto "Mass media and culture"

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Khomenko, Tetiana, e Yuriy Kolisnyk. Втрати української культури у російсько-українській війні: культурно-інформаційний спротив. Ivan Franko National University of Lviv, março de 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11749.

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The authors explored the activity of mass media and cultural organizations aimed at clarification of the current problematic issue – preservation of Ukrainian cultural heritage under the conditions of the full-scale invasion of Russia into Ukraine. The authors emphasize that occupants not only destroy historic buildings, i.e. material objects, but also steal art values, destroy library and archive funds; their actions are aimed at destruction of our spirituality, identity and history. It is pointed out that there are the main streams in the work of journalists, experts, and culture figures, namely: fixation of losses, propaganda of the Ukrainian culture in the world, expert evaluation of the restitution possibilities, and filling of the culture material with patriotic sense. The full-scale invasion of Russia into Ukraine on the 24th of February 2022 led to the numerous loss of life, ruination of the military, civil and infrastructure objects. But the state-aggressor destroys and robs our culture in this war. Since the beginning of the war mass media have been actively informing about the situation in the regions, which happened to be at the line of the Russian troops attack. The information was in particular about the fact that different educational establishments, libraries and their funds, museums with valuable collections, theatres, religious buildings and historic buildings had been ruined. To tell the truth the information was incomplete due to the limited opportunities to monitor the situation. However, later it has been systematized. The work of journalists and experts contributed to this since they stated the criminal acts of Russia, informing about the ruination facts of historic, sacral, cultural monuments, devastation of many museum collections, destruction of library and archive funds. Digitalization of the Russian war crimes against Ukrainian culture became one more important work aimed at preservation of the Ukrainian cultural heritage. It was done by means of interactive maps of the Ukrainian cultural losses and it enables documenting crimes of the occupant army and spreading this information at the international level. Key words: culture, cultural front, cultural losses, cultural values, cultural heritage, war, media.
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Pavlyuk, Ihor. MEDIACULTURE AS A NECESSARY FACTOR OF THE CONSERVATION, DEVELOPMENT AND TRANSFORMATION OF ETHNIC AND NATIONAL IDENTITY. Ivan Franko National University of Lviv, fevereiro de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11071.

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The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.
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Butyrina, Maria, e Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, fevereiro de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Hrytsenko, Olena. Sociocultural and informational and communication transformations of a new type of society (problems of preserving national identity and national media space). Ivan Franko National University of Lviv, fevereiro de 2022. http://dx.doi.org/10.30970/vjo.2022.51.11406.

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The problems of the correlation of cosmopolitan and national identities are too complex to be unambiguous assessment, let alone alternative values (related to the ecological paradigm and the spiritual traditions of other cultures). However, it is obvious that without preserving the national identity, the integrity and independence of the national state becomes problematic. On the other hand, without taking into account the consequences of information wars and aggressive cosmopolitan tendencies of global media culture, there is a threat of losing the national information space and displacing it to the periphery of socio-political and economic life in Ukraine and in the modern world. In the process of working on research issues, the author of the article came out on the principles of objectivity, systematic and determinism, which in combination of their observance made it possible to determine the influence of the post-industrial information society on the formation of a new type of mass consciousness. As a result of the influence of globalization processes, there was a filling of the domestic information space with a supernational mass culture of entertainment, which in most cases leads to the spread of a primitive world outlook based on the ideology of consumption society, without leaving places to preserve sociocultural traditions and national identity. Therefore, given the problems of preserving national identity, it is necessary should be mentioned the information security of the state, which occupies one of the most important places, among various aspects of information security, since the unresolved problem of protection of the national information space significantly complicates the processes of formation of national identity.
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Yatsymirska, Mariya, e Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, março de 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Zinenko, Olena. THE SPECIFICITY OF INTERACTION OF JOURNALISTS WITH THE PUBLIC IN COVERAGE OF PUBLIC EVENTS ON SOCIAL TOPICS. Ivan Franko National University of Lviv, fevereiro de 2021. http://dx.doi.org/10.30970/vjo.2021.49.11056.

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Consideration of aspects of the functioning of mass media in society requires a comprehensive approach based on universal media theory. The article presents an attempt to consider public events in terms of a functional approach to understanding the media, proposed by media theorist Dennis McQuayl in the theory of mass communication. Public events are analyzed, on the one hand, as a complex object of journalistic reflection and, on the other hand, as a situational media that examines the relationship of agents of the social and media fields in the space of communication interaction. Taking into account philosophical approaches to the interpretation of the concept of event, considering its semantic spectrum, specificity of use and synonyms in the Ukrainian language, a working definition of the concept of public event is given. Based on case-analysis of public events, In accordance with the functions of the media the functions of public events are outlined. This is is promising for the development of study on typology of public events in the context of mass communication theory. The realization of the functions of public events as situational media is illustrated with such vivid examples of cultural events as «Gogolfest» and «Book Forum in Lviv». The author shows that a functional approach to understanding public events in society and their place in the space of mass communication, opens prospects for studying the role of media in reflecting the phenomena of social reality, clarifying the presence and quality of communication between media producers and media consumers.
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Núñez Ladevéze, L., M. Núñez Canal e JA Irisarri Núñez. Guidelines for the cultural and political integration of the mass media society into the network society. Revista Latina de Comunicación Social, janeiro de 2018. http://dx.doi.org/10.4185/rlcs-2018-1252en.

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Lyzanchuk, Vasyl. STUDENTS EVALUATE THE TEACHING OF THE ACADEMIC SUBJECT. Ivan Franko National University of Lviv, março de 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12159.

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The article reveals and characterizes the methodological features of teaching the discipline «Intellectual and Psychological Foundations of Mass Media Functioning» on the third year of the Faculty of Journalism at Ivan Franko National University of Lviv. The focus is on the principles, functions, and standards of journalistic creativity during the full-scale war of the Russian Federation against Ukraine. As the Russian genocidal, terrorist, and ecocidal war has posed acute challenges to the education and upbringing of student youth. A young person is called not only to acquire knowledge but to receive them simultaneously with comprehensive national, civic, and moral-spiritual upbringing. Teaching and educating students, the future journalists, on Ukrainian-centric, nation-building principles ensure a sense of unity between current socio-political processes and historical past, and open an intellectual window to Ukraine’s future. The teaching of the course ‘Intellectual-Psychological Foundations of Mass Media Functioning’ (lectures and practical classes, creative written assignments) is grounded in the philosophy of national education and upbringing, aimed at shaping a citizen-patriot and a knight, as only such a citizen is capable of selfless service to their own people, heroic struggle for freedom, and the united Ukrainian national state. The article presents student creative works, the aim of which is to develop historical national memory in students, promote the ideals of spiritual unity and integrity of Ukrainian identity, nurture the life-sustaining values of the Ukrainian language and culture, perpetuate the symbols of statehood, and strengthen the moral dignity and greatness of Ukrainian heroism. A methodology for assessing students’ pedagogical-professional competence and the fairness of teachers who deliver lectures and conduct practical classes has been summarized. The survey questions allow students to express their attitudes towards the content, methods, and forms of the educational process, which involves the application of experience from European and American countries, but the main emphasis is on the application of Ukrainian ethnopedagogy. Its defining ideas are democracy, populism, and patriotism, enriched with a distinct nation-building potential, which instills among students a unique culture of genuine Ukrainian history, the Ukrainian language and literature, national culture, and high journalistic professionalism. Key words: educator, student, journalism, education, patriotism, competence, national consciousness, Russian-Ukrainian war, professionalism.
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Pavlyuk, Іhor. Культурно-інформаційний простір України в роки німецько-фашистської окупації: за матеріалами україномовної колаборантської преси. Ivan Franko National University of Lviv, março de 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11719.

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The purpose of thіs artіcle іs to cover the cultural and іnformatіon space of the western Ukraіnіan lands durіng the Nazі occupatіon: accordіng to the Ukraіnіan-language collaboratіng press іn the context of exіstentіal projectіons on the modern war іn Ukraіne wіth Russіa’s occupatіon of some Ukraіnіan terrіtorіes. The methodologіcal basіs of our study іs the groupіng and іnductіve-deductіve analysіs of the then medіa (іncludіng the press) by place of publіcatіon and genre-thematіc focus (perіodіcals for women, chіldren’s magazіnes, busіness newspapers and magazіnes), the separatіon of іnformatіon-analytіcal neutral and the propaganda paradіgm wіth pro-Ukraіnіan and pro-German, antі-Bolshevіk socіo-polіtіcal vectors: dіstіnguіshіng between “Ukraіnіan-language” and “Ukraіnіan-language” journalіsm, whіch іn the mass medіa turn the press іnto a metatext whose modalіty can be useful and constructіve. (state-buіldіng) and negatіve (destructіve) patterns of functіonіng of the medіa іn the enemy-occupіed terrіtory, when іt іs necessary to fіght on several fronts at the same tіme. Among the research methods used іn the artіcle: comparatіve, phenomenologіcal, psychoanalytіc (probіng archetypes), hermeneutіc, deconstructіvіst, socіo-psychologіcal. The study showed and confіrmed that one of the best іllustratіons of German polіcy іn Ukraіne durіng World War ІІ was the attіtude of the occupіer to relіgіon, Ukraіnіan women, chіldren, and other occupіers, іncludіng the Bolshevіks, as reflected іn the eponymous Ukraіnіan magazіnes (“Ukraіnіan chіld”, “Farmer”, etc.) and, of course, іn theіr content and even formal desіgn, as stated іn the text of the artіcle The obtaіned results allowed us to formulate the followіng conclusіons. An analysіs of the Ukraіnіan-language (collaboratіng) press publіshed іn the western part of Ukraіne іn 1941-1944 convіncіngly proves that only an іndependent, sovereіgn state can claіm authentіcally, deeply іts own, іdentіcal mass medіa. And controlled, because the medіa fіnanced by the occupatіon authorіtіes, although publіshed іn Ukraіnіan, were Ukraіnіan-speakіng іn letter, but German-speakіng іn spіrіt, іe not Ukraіnіan-speakіng, although well-known Ukraіnіan artіsts took part іn the creatіon of these propagandіstіc sources of іnformatіon. sіgnіfіcant names and archetypes of Ukraіnіan culture were engaged at that tіme. Key words: collaboratіng press, propaganda, іdentіty, mass medіa, cultural and іnformatіon space.
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Velázquez, A., D. Renó, AM Beltrán Flandoli, JC Maldonado Vivanco e C. Ortiz León. From the mass media to social media: reflections on the new media ecology. Revista Latina de Comunicación Social, março de 2018. http://dx.doi.org/10.4185/rlcs-2018-1270en.

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