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Álvarez, Suarez Lourdes, Sánchez Claudia Isabel Domínguez, Laura Paola Jasmín Mendivil e Ode Nicola Jorge Saba. "Marketplace Cereza". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/625332.
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El presente trabajo de investigación es acerca de un modelo de negocio innovador y viable de comercio electrónico B2C, que consiste en conectar a las pastelerías finas con los consumidores que buscan alternativas de tortas y postres saludables elaborados con ingredientes naturales y nutritivos, además, que exista la opción de personalización al gusto del cliente. Cabe indicar, que el medio de conexión de las pastelerías finas con los consumidores es a través de una plataforma Marketplace y por medio de ferias que se desarrollaran en los distritos ubicados en las zonas 2, 4, 6, 7 y 8 de Lima Metropolitana donde se encuentran los consumidores potenciales, así nace, la idea de negocio Cereza. La empresa para obtener los ingresos económicos ofrecerá a las pastelerías finas, el servicio de marketing digital, soporte en gestión comercial y logístico por medio del servicio delivery; las pastelerías finas para contar con estos servicios tendrá a su disposición planes de afiliación para asociarse al Marketplace, opciones de participar en las ferias organizadas por la empresa mediante el pago de una inscripción y gozar de los beneficios de promoción de marca y productos en todas las campañas de publicidad que realice la empresa Cereza con la finalidad de atraer clientes consumidores hacia el Marketplace donde el cliente consumidor encontrará un portafolio de tortas y postres con las opciones de personalizar el diseño, realizar sus pedidos, pagar a través de la pasarela de pago seguro y elegir el servicio delivery, si desea que el pedido sea entregado en su domicilio.The present research is about an innovative and viable business model of B2C e-commerce, which consists of connecting fine bakeries with consumers looking for alternatives to healthy cakes and desserts made with natural and nutritious ingredients, in addition to the option of personalization to the client's taste. It should be noted that the means of connection of fine bakeries with consumers is through a Marketplace platform and through fairs that will be developed in the districts located in zones 2, 4, 6, 7 and 8 of Metropolitan Lima where potential consumers are found, this is how the idea of the business Cereza was born. In order to obtain the economic income, the company will offer the fine bakeries, the digital marketing service, support in commercial and logistic management through the delivery service; to have access to this services fine bakeries will offer the chance of giving affiliation plans to join the Marketplace, options to participate in fairs organized by the company by paying an enrollment and enjoy the benefits of brand promotion and products in all advertising campaigns carried out by the company Cereza in order to attract consumers to the Marketplace where the consumer customer will find a portfolio of cakes and desserts with options to customize the design, place orders, pay through the secure payment gateway and choose the delivery service, if you want the order delivered to your home.
Trabajo de investigación
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Lewis, Sarah Noami. "The neural marketplace". Thesis, Imperial College London, 2016. http://hdl.handle.net/10044/1/43539.
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The 'retroaxonal hypothesis' (Harris, 2008) posits a role for slow retrograde signalling in learning. It is based on the intuition that cells with strong output synapses tend to be those that encode useful information; and that cells which encode useful information should not modify their input synapses too readily. The hypothesis has two parts: rst, that the stronger a cell's output synapses, the less likely it is to change its input synapses; and second, that a cell is more likely to revert changes to its input synapses when the changes are followed by weakening of its output synapses. It is motivated in part by analogy between a neural network and a market economy, viewing neurons as 'entrepreneurs' who 'sell' spike trains to each other. In this view, the slow retrograde signals which tell a neuron that it has strong output synapses are 'money' and imply that what it produces is useful. This thesis constructs a mathematical model of learning, which validates the intuition of the retroaxonal hypothesis. In this model, we show that neurons can estimate their usefulness, or 'worth', from the magnitude of their output weights. We also show that by making each cell's input synapses more or less plastic according to its worth, the performance of a network can be improved.
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Maclaran, Pauline. "Experiencing the Utopian marketplace". Thesis, Ulster University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342421.
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Blackshaw, Matthew (Matthew Andrew). "The broadcast marketplace : Designing a more efficient local marketplace for goods and services". Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/76515.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2012.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 71-74).
Today's online marketplaces for goods and services are imperfect. Participants make an initial post expressing their intention to buy or sell an object, but all offers on this post are private. These offers can be seen as expressions of other participants' intentions to buy or sell the same item. What if these offers were as public as the initial post? Would this decrease market friction and enable participants to close transactions more efficiently? What if every post and offer were tagged with a location enabling a real-time proximal picture of supply and demand? In this thesis, we explore a different kind of marketplace, a broadcast marketplace, where a combination of public post, proximal awareness and mobility decrease the friction of information flow and facilitate efficiency. This thesis explores the design, implementation and deployment of a system which enables users to efficiently view, understand and act upon this proximal picture of supply and demand. To test the viability of the broadcast marketplace we deployed Peddl, an implementation of the idea, in the MIT and Cambridge, MA community. Over the course of the trial we collected data on 5,839 unique visitors and 805 registered users, who made 726 posts totaling $234,913 in value. From this data we show that the additional transparency of supply and demand afforded by our design results in increased marketplace activity.
Matthew Blackshaw.
S.M.
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Rajagopal, A. "IMAGINE : An Intelligent Electonic Marketplace". Thesis, Indian Institute of Science, 2001. http://hdl.handle.net/2005/254.
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In recent times, the Internet revolution has spawned numerous innovative enterprises-virtual companies, and electronic markets. Electronic markets (or digital markets) are scalable web-based platforms for buyers, sellers, marketmakers, and brokers to carry out business transactions. Over the last two years, there has been a proliferation of such E-Markets on the web.
In this thesis, we develop an E-marketplace, which we call IMAGINE (Intelligent Market with AGents and Integrative NEgotiations) that improves upon the existing state-of-the-art in several non-trivial ways. IMAGINE combines the best features of existing E-marketplaces with several innovations. The thesis describes the conceptualization, analysis, and design of IMAGINE and provides details of implementation of a prototype of IMAGINE at the Electronic Enterprises Laboratory, Department of Computer Science and Automation, Indian Institute of Science.
IMAGINE is a collaborative, co-operative, intelligent E-Market that maximizes the combined utility value of the all traders involved. IMAGINE has several distinctive features:
• It uses an innovative business model, which is intelligent in the sense of perceiving
the nature of the market and market forces and using this market intelligence in
matching buyers with sellers and in determining the prices.
• It uses integrative negotiations, which make it attractive for buyers and sellers to
reveal their true business interests and valuations.
• A sound and robust software architecture for a web-based implementation using
best practices in object technology.
• Implementation of a prototype of IMAGINE has been carried out using leading edge
Internet technologies such as multi-agent technology, Jini, and Javaspaces.
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Telecky, Alexandra (Alexandra Lawrence). "Religion in the secular marketplace". Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/42449.
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Thesis (M. Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2008.Includes bibliographical references (leaf 34).
A design thesis which proposes to create a new religious mall in the growing Texas suburb of Frisco: a design proposal for interfaith space conceived of as a 'marketplace of ideas' in which religions, religious businesses, and also secular businesses may come and go according to the demands of the market, and compete freely with one another for customers.
by Alexandra Telecky.
M.Arch.
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McBride, Sean. "Ridesourcing and the Taxi Marketplace". Thesis, Boston College, 2015. http://hdl.handle.net/2345/bc-ir:104530.
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Thesis advisor: Joseph QuinnThe creation of ridesourcing firms Uber and Lyft greatly disrupted the taxicab marketplace in the United States over the past four years. By examining the taxicab marketplace, as well as the ridesourcing firm’s aspects of creative destruction, the marketplace’s drastic changes become apparent. Thus, 21st century technology disrupts the marketplace, and creates a real time market based on supply and demand factors. Furthermore, disruption impacts all actors within the previous taxicab marketplace as well as the newly created ridesourcing marketplace; therefore, ridesourcing’s widespread effects are examined in detail
Thesis (BS) — Boston College, 2015
Submitted to: Boston College. College of Arts and Sciences
Discipline: Departmental Honors
Discipline: Economics
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Wang, Sijia. "Default Risks in Marketplace Lending". Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1583508817334501.
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Wheeler, Robert H. "Faith, holiness and the marketplace". Theological Research Exchange Network (TREN), 1998. http://www.tren.com.
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Kalyanasundaram, Anand Kumar. "Service based marketplace for applications". Master's thesis, Mississippi State : Mississippi State University, 2003. http://library.msstate.edu/etd/show.asp?etd=etd-11072003-110358.
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Bolivar, Contreras Gerson Miguel, e Lange Juan José Duarte. "Un sistema marketplace mercado artesanal". Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/167765.
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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN ADMINISTRACIÓNBolivar Contreras, Gerson Miguel, [Parte I], Duarte Lange, Juan José, [Parte II]
El presente documento detalla la segunda parte del resultado del plan de negocios denominado Mercado Artesanal, cuyo propósito es la venta de productos alimenticios artesanales, los cuales no siempre se encuentran disponibles en el mercado tradicional urbano, siendo típicamente su consumo estacional y en su lugar de origen. En la primera parte de este plan de negocios se profundiza desde la oportunidad de negocios hasta el plan de marketing operaciones, en esta segunda parte se profundiza desde el plan de operaciones hasta el plan financiero. La propuesta de negocios, propone tres alternativas de comercialización, la compra en línea, la venta física en un local comercial y la venta vía Marketplace como un apoyo a artesanos que no cuenta con un medio de comercialización confiable. El documento general (parte I y II) se estructura en 9 capítulos que detallan desde el análisis estratégico del proyecto donde se revisa la necesidad y disposición de los potenciales clientes con el proyecto hasta su evaluación financiera. El desarrollo del negocio está soportado por un variable tecnológica que hace posible la comercialización de los productos. El negocio será posible por un fuerte uso del marketing digital, que bien utilizado reduce sustancialmente el costo de promoción y se transforma en una fuente no menor de ingresos por concepto de publicidad de otros servicios complementarios a Mercado Artesanal. Desde un punto de vista estratégico se comprueba un nicho no abordado, dado que la comercialización de productos similares es de producción netamente industrial dejando de lado los sabores originales que una producción artesanal entrega. La validación de la necesidad se realizó a través de encuestas on-line y focus group con grupos de interés. El resultado de la validación está disponible en los anexos de este documento. Desde un punto de vista financiero los resultados esperables del proyecto, con un capital inicial de $26.190.000 y una tasa de descuento del 20,076% producen un VAN de $250.626.993, lo que lo hace un proyecto atractivo.
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Trenkle, David, e Pablo Costella. "Got it! marketplace de arrendamiento". Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/167783.
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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN ADMINISTRACIÓNTrenkle, David, [Parte I], Costella, Pablo, [Parte II]
En chile las altas tasas de bancarización, penetraciones de tecnologías digitales y tasas de crecimiento del e-commerce del 20% anuales están generando un ambiente propicio para los emprendimientos tecnológicos. Esto ha permitido la proliferación de las llamadas aplicaciones de servicios “On-demand” como Awto, Mobike, Cornershop, Uber o Airbnb. Muchos de los emprendimientos tecnológicos más recientes que han tenido éxito en Chile y en el extranjero están basados en la tendencia global del consumo colaborativo (Sharing Economy), cuya idea principal es simple y plantea un cambio en la forma en que transamos bienes y servicios. El consumo colaborativo propone un paradigma de consumo orientado a las necesidades de un nuevo consumidor online emergente que es más exigente, informado, también preocupado por el medio ambiente y el consumo responsable. En este sentido la propiedad de bienes es menos importante que el poder tener acceso a los beneficios de una infinidad de bienes y servicios a un costo no tan elevado. De acuerdo con los estudios más recientes de prestigiosas consultoras como PWC, EY, o BCG el sector del consumo colaborativo crecerá a un CAGR de 139% y alcanzará USD 335.000 millones el 2025 en el mundo. Además, estas consultoras destacan que la mayoría de los emprendimientos basados en la filosofía colaborativa se han explotado en el sector del trasporte, hospedaje o almacenaje y en los últimos años se ha visto una diversificación hacia otros sectores, por lo que aún quedan muchas oportunidades y mercados de nicho por explotar. GOT IT es una empresa que propone un modelo de negocio basado en la economía colaborativa, donde las personas y las empresas pueden acceder a bienes y servicios a través de un market place digital como nunca antes se ha visto en Chile y en Latinoamérica. Se pretende explotar un mercado de USD 335 millones que actualmente está siendo desatendido y generar numerosos beneficios para sus usuarios a través del arriendo de bienes que están subutilizados. Entre los principales beneficios están: generación de rentas, ahorro, acceso, flexibilidad y sustentabilidad. Por último, este plan de negocio clarifica como el Marketplace digital propuesto representa una atractiva oportunidad de inversión basada en una comunidad de 56.600 usuarios activos, 240.000 transacciones, ingresos de USD 3,7 millones y un EBITDA de 47% que se pretenden alcanzar en un horizonte de tiempo de 5 años. Esta oportunidad de inversión le ofrece una TIR del 35% por un aporte de capital de $370 millones de pesos al inversionista.
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Joiner, Amber J. "Implementing the Affordable Care Act's Health Insurance Marketplaces| An Analysis of Enrollment Success by Marketplace Type". Thesis, University of Nevada, Reno, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13425412.
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On October 1, 2013, the most visible component of the Patient Protection and Affordable Care Act (Public Law 111-148) (ACA) went live. Health insurance marketplaces provided residents with a place to shop and receive subsidies for insurance plans that contained the essential health benefits required by the ACA. The ACA required each state to establish an exchange, but it also provided flexibility so if a state elected not to (or could not) build its own, the federal government would implement the marketplace. A handful of states chose a hybrid implementation, which used the federal HealthCare.gov website but left certain decisions to the states. In the end, twice as many states chose to use the federal HealthCare.gov website compared to states that created a state-based marketplace and website. This trifurcated approach to implementing the health insurance marketplaces where residents were either served by a federally-facilitated, state-based, or hybrid marketplace, provides a unique situation for comparison and analysis relating to federalism and public policy implementation.
This policy analysis examines the implementation of the ACA’s health insurance marketplaces in all 50 states and the District of Columbia. It discusses enrollment success during the first five open enrollment periods across all three marketplace types.
Among the federally-facilitated, state-based, or hybrid marketplaces, was one type more successful than the others at enrolling residents in health insurance? What factors may have played a role in success or failure? This study discusses the ACA marketplaces as a case study in federalism and public policy implementation.
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Blanken, Olaf. "Creating business value through e-marketplace participation: a South African exploratory case study – Kalahari Marketplace". Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/97312.
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Thesis (MBA)--Stellenbosch University, 2015.ENGLISH ABSTRACT: E-commerce in South Africa is currently experiencing considerable growth, as in the rest of the world. Substantial foreign investments are being made in selected South African online retail stores and the majority of businesses have an online presence to sell or promote their products and services. Yet, as e-commerce is a dynamic and relatively new industry, there is a need for South African companies to understand business model adaptation for e-commerce, and specifically for successful e-marketplace participation. Kalahari Marketplace was established in 2011 as a C:C platform for customers to sell books and media. In January 2014, this platform was expanded to a fully integrated B:C platform that enables third-party retailers to sell directly to Kalahari.com customers in various categories. The Kalahari Marketplace platform follows the same development outline as the very successful Amazon.com Marketplace platform in the United States. The premise is that sellers have an additional channel to sell to customers they would not normally have had, and customers benefit by having access to a wide product range and competitive pricing. The aim of this research study is to understand the typical business model of a successful e-marketplace participant. It furthermore set out to explore the success factors, which translate into value creation for the seller achieved through participation in an e-marketplace. This investigation was done through a case study approach by examining existing sellers retailing through Kalahari Marketplace. To achieve the research aim, qualitative, exploratory research was conducted. The research method involved a combination of primary and secondary research. Secondary research was conducted regarding the external environmental factors of Kalahari Marketplace sellers. Primary data was gathered through in-depth semi-structured interviews with Kalahari Marketplace sellers. The external environmental analysis for participating in an e-marketplace, such as Kalahari Marketplace, was overall positive, taking into consideration challenges such as expensive Internet and low Internet usage penetration. The key findings from the internal analyses were that participating in an e-marketplace has substantial benefits for a traditional retailer that wants to trade online. These advantages include transaction cost savings, exposure to new customers, and reduced marketing expenses. The following recommendations were made for successful e-marketplace participation: • Take an active involvement in e-marketplace listings; • Effective procurement and use of resources; • Excellent customer service; • Build reliable and cost effective delivery channels; and • Offer a wide and mixed product range. The research limitation of this study stated that Kalahari Marketplace is a moderately new B:C e-retailing platform; therefore, retailers are still learning to adapt. Suggested additional research involves a wide-reaching quantitative research into key success factors for e-marketplace participation from a South African perspective.
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Singh, Manisha G. "Labor adjustment in an evolving marketplace". College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2900.
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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.Thesis research directed by: Economics. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Che, Chin Pang. "Inference on heterogeneous e-marketplace activities". Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2100826.
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George, Lindsay E. "The Reno public marketplace : market potential /". abstract and full text PDF (free order & download UNR users only), 2006. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1440925.
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Thesis (M.A.)--University of Nevada, Reno, 2006."December 2006." Includes bibliographical references (leaves 63-64). Online version available on the World Wide Web. Library also has microfilm. Ann Arbor, Mich. : ProQuest Information and Learning Company, [2006]. 1 microfilm reel ; 35 mm.
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La, Pointe-Aitchison Corin Shanti. "Citizens United, the Marketplace, and Influence". Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4911.
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This study analyzes the rationale used by the Supreme Court in the 2010 case, Citizens United v. Federal Election Commission. The majority opinion and dissent were dissected and scrutinized for any weaknesses. After careful review and comparison with First Amendment theories and scholarly articles, it was found that the majority opinion and final decision were poorly reasoned and created a dangerous political communication landscape and a weakened Marketplace of Ideas.
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Fumarco, Luca. "Essays on discrimination in the marketplace". Doctoral thesis, Linnéuniversitetet, Institutionen för nationalekonomi och statistik (NS), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40568.
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This thesis is composed of four self-contained papers and focuses on discrimination in themarket place. Essay 1: “Disability Discrimination in the Rental Housing Market – A Field Experiment onBlind Tenants.” Although discrimination against disabled people has been investigated inthe labor market, the housing market has received less attention in this regard. This paperfocuses on the latter market and investigates whether blind tenants assisted by guide dogsare discriminated against in the rental housing market. The data are collected through afield experiment in which written applications were sent in response to onlineadvertisements posted by different types of advertisers. I find statistically significantevidence that one type of online advertiser, that is, the apartment owner (i.e., a person whoadvertises and rents out his/her own apartment(s) on his/her own), discriminates againstblind tenants, because of the presence of the guide dog, not because of the disability.According to the legislation, this behavior qualifies as illegal discrimination. Essay 2: “Does the design of correspondence studies influence the measurement of discrimination?”(co-authored with Carlsson and Rooth). Correspondence studies can identify the extent ofdiscrimination in hiring as typically defined by the law, which includes discriminationagainst ethnic minorities and females. However, as Heckman and Siegelman (1993) show,if employers act upon a group difference in the variance of unobserved variables, thismeasure of discrimination may not be very informative. This issue has essentially beenignored in the empirical literature until the recent methodological development byNeumark (2012). We apply Neumark’s method to a number of already publishedcorrespondence studies. We find the Heckman and Siegelman critique relevant forempirical work and give suggestions on how future correspondence studies may address thiscritique. Essay 3: “Does Labor Market Tightness Affect Ethnic Discrimination in Hiring?” (co-authoredwith Carlsson and Rooth). In this study, we investigate whether ethnic discriminationdepends on labor market tightness. While ranking models predict a negative relationship,the prediction of screening models is ambiguous about the direction of the relationship.Thus, the direction of the relationship is purely an empirical issue. We utilize three (butcombine into two) correspondence studies of the Swedish labor market and two distinctlydifferent measures of labor market tightness. These different measures produce very similarresults, showing that a one percent increase in labor market tightness increases ethnicdiscrimination in hiring by 0.5-0.7 percent, which is consistent with a screening model.This result stands in sharp contrast to the only previous study on this matter, Baert et al.(forthcoming), which finds evidence that supports a ranking model. Essay 4: “Relative Age Effect on Labor Market Outcomes for High Skilled Workers – Evidencefrom Soccer.” In sports and education contexts, children are divided into age groups that arearbitrary constructions based on admission dates. This age-group system is thought todetermine differences in maturity between pupils within the same group, that is, relative904627 Luca Furmaco_inl.indd 5 2015-02-24 16:58age (RA). In turn, these within-age-group maturity differences produce performance gaps,that is, relative age effects (RAEs), which might persist and affect labor market outcomes. Ianalyze the RAE on labor market outcomes using a unique dataset of a particular group ofhigh-skilled workers: soccer players in the Italian major soccer league. In line with previousstudies, evidence on the existence of an RAE in terms of representativeness is found,meaning that players born relatively early in an age group are over-represented, whileplayers born relatively late are under-represented, even accounting for specific populationtrends. Moreover, players born relatively late in an age group receive lower gross wages thanplayers born relatively early. This wage gap seems to increase with age and in the quantileof the wage distribution.
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Hurtado, Vásquez Gonzalo Antonio. "Diseño y Construcción de Electronic Marketplace". Tesis, Universidad de Chile, 2010. http://repositorio.uchile.cl/handle/2250/103612.
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El objetivo general de este trabajo es diseñar y construir el prototipo de un electronic marketplace, con un formato y funcionalidades que lo hagan fácil de usar incluso para personas poco familiarizadas con la Web, orientado a la colaboración entre consumidores, y a negocios para los que el precio y la cercanía son parte de los factores competitivos más importantes.
En el mercado local, debido a la falta de información, los consumidores desperdician recursos al no poder cotizar adecuadamente. Para quienes venden, el ofrecer sus productos a valores competitivos no produce necesariamente todo el beneficio que debiese otorgar. El proyecto fue desarrollado en vista a este problema y apoyándose en la enorme penetración de Internet en la vida cotidiana, lo cual permite que una plataforma Web como un e-marketplace, sea hoy en día una solución eficiente. No obstante, si bien se acepta que en general su adopción beneficia a sus participantes, aspectos como el modelo de ingresos del sitio, el rezago tecnológico de una parte de sus potenciales usuarios y la dificultad de uso que puede involucrar la herramienta, genera enormes barreras a su aceptación.
El trabajo inició con el estudio del concepto y herramientas Web 2.0; características y posibilidades de los e-marketplaces, fundamentos de usabilidad y metodologías de desarrollo de software. Posteriormente, se estableció el diseño basado en cuatro principios:
La información de precios es patrimonio de la sociedad en su conjunto, por lo que los consumidores sean capaces de publicar información sobre las ofertas de comerciantes.
Los resultados de búsquedas se pueden mejorar si se consideran variables de decisión de compra reales, como la cercanía.
Así como los consumidores pueden buscar ofertas de comerciantes, éstos últimos puedan revisar las de sus proveedores y viceversa, ampliando los mercados a los que logran acceder.
Mientras más fácil de usar sea un sitio web, más personas se pueden beneficiar del servicio que presta. Esta variable es crítica para el desarrollo del proyecto.
La construcción se realizó siguiendo los principios de Desarrollo Ágil de Software. Debido a prestaciones que debía realizar la plataforma, se utilizó AJAX, PHP y MySQL en su elaboración, privilegiando además la facilidad de programación. Para evaluar su usabilidad, se empleó el método Lost Our Lease, propuesto por Steve Krug.
Empleando un modelo de negocio de publicidad adaptativa (basada en la autosegmentación que realizan los usuarios al ejecutar consultas), el cual permite entregar gratuitamente el servicio; sumado a observaciones sobre el comportamiento de compra de los consumidores y a consideraciones rigurosas sobre usabilidad (las cuales, al contrastar dos sitios ceteris paribus, proporcionan diferencias estimadas de un 150% en la tasa de visitas y un 100% en la tasa de conversión), fue posible reducir las barreras antes mencionadas, en consecuencia desarrollando un e-marketplace más potente para enfrentar el problema económico originalmente planteado.
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Languasco, Caceda Mayra Maglisse, Vernazza Claudia Gerti Mendiola, Lopez Roxana Stefany Rivera, Portugal Cinthya Giulliana Valdivia e Panta Lucila Karina Holguin. "PLAZAKIDS: Marketplace especializado en artículos infantiles". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655536.
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En el siguiente plan de negocios tiene como objetivo la realización de un Marketplace cuya finalidad es ofrecer una opción de canal de venta para la comercialización y promoción de los productos infantiles de las diferentes marcas que serán nuestros clientes directos a nivel nacional. Seremos una plataforma virtual donde ofrecemos ser una vitrina para las marcas donde no tan solo impulsaremos sus ventas, además de ello ofrecer promociones e impulso de los diversos productos que pueda ofrecer cada marca.
Para la evaluación de la creación de esta empresa realizamos un estudio de mercado, donde apreciamos el incremento de la venta online en Latinoamérica en el 2020, sin dejar de mencionar que en el Perú se evidencia los cambios de hábitos de compra por la pandemia e hizo que las empresas se adapten las nuevas alternativas de venta.
El valor agregado que brindaremos es buscar minimizar los tiempos de búsquedas de prendas de vestir y diversos artículos infantiles para los padres de familia, mediante nuestro Marketplace buscamos tener una sola plataforma de diversas marcas de productos infantiles sin necesidad de ingresar a cada a tienda.In the following business plan, the aim is to create a Marketplace that aims to offer a channel of sale option for the marketing and promotion of children's products of the different brands that will be our direct customers at the national level. We will be a virtual platform where we offer to be a showcase for brands where we will not only drive their sales, but also offer promotions and momentum for the various products each brand can offer. For the evaluation of the creation of this company we carried out a market study, where we appreciated the increase of the online sale in Latin America in 2020, Not to mention that in Peru, changes in purchasing habits are evident due to the pandemic and made the companies adapt the new sales alternatives. The added value we will provide is to seek to minimize the time of searches for clothing and various children's items for parents, through our Marketplace we seek to have a single platform of various brands of children's products without having to enter every store.
Trabajo de investigación
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Alloway, Ross Geoffrey. "The material Leavis : criticism and the marketplace". Thesis, University of Edinburgh, 2004. http://hdl.handle.net/1842/24509.
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As well as being the most outspoken opponent of the twentieth-century British literary market, F.R. Leavis was, contradictorily, one of its best-selling literary critics. This thesis traces the development of Leavis’s complex symbolic and material relationship with the literary market. By locating this relationship within its historical conditions of possibility (which include social and institutional factors, among others), this thesis demonstrates how these factors influenced the strategies that Leavis employed in order to ‘make a name for himself’ and the eventual exchange of this reputation for economic profit. Chapter One contextualises the positive assessment of the literary market made by Leavis’s Ph.D. thesis - and the subsequent reversal of this outlook - within the class structured subject of English Studies. Chapter Two situates Leavis’s disavowal of the literary market within the new field of academic literary criticism and focuses on the ways in which Leavis integrated the structures of British publishing into his critical position in order to generate an audience. Chapters Three, Four and Five illustrate how the dissemination, reception, practices, and critical positions of Scrutiny - the primary vehicle by which Leavis’s reputation was secured - were influenced by the field of British literary magazines; in Chapter Three, particular attention is paid to the uses of the Leavisite cultural argument within schools. Chapter Six examines how the publication of Leavis’s Scrutiny essays in formats that encouraged wider consumption aided both the spread of Leavisism within the universities and the transformation of his reputation into financial gain. Chapter Seven considers the appropriation of Leavis’s reputation by biographical, bibliographical, and literary critical approaches.
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Wang, David Yi 1971. "Market Maker : an agent-mediated marketplace infrastructure". Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/80134.
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Carbonell, Jorge (Jorge R. ). 1975. "The floating marketplace of San Juan Bay". Thesis, Massachusetts Institute of Technology, 2002. http://hdl.handle.net/1721.1/64911.
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Thesis (M.Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.Includes bibliographical references (p. 84).
This thesis seeks to establish the marketplace as a temporal and spatial event that affects a city in a meaningful way. The marketplace was the site of greatest congestion, activity and drama in many cities, often combining functions as varied as the produce it sold. It was a setting for punishment, proclamations, and entertainment as well as commerce. Relocated to city outskirts and replaced by specialized warehouses, marketplaces have disappeared from many urban centers. A marketplace relevant to present-day cities, would be able to remain a central feature in the city, satisfy the shoppers' needs, and fulfill its traditional role as a setting of multiple public functions. The location of this marketplace is San Juan of Puerto Rico, a metropolitan area with a rich tradition of lively marketplaces in its urban cores. San Juan is a city dominated by a majestic bay and the city has grown around its shores and over the last five centuries, slowly at first and with great speed in the last 60 years. New and old neighborhoods share this great backyard despite some barriers like highways and mangrove forests. The floating marketplace of San Juan Bay will dock on three neighborhoods along the bay and its canals. It is an adaptable building, flexible enough to engage significantly with any of its proposed neighborhood destinations. Included in the design are the moorings at the three sites, each one a unique, particular counterpart to the "universal" market hall that visits them. The appearance and disappearance of the market will constitute a community event that can become pa rt of the weekly schedule of the neighbors. Its presence or absence will always bind the three sites together, emphasizing the shared geography, economy and culture of the city's inhabitants. The precedents inspiring this proposal are not markets but rather theaters designed for festivals: the Groningen Pavillion by Fumihiko Maki (1999) and the Teatro del Mondo, designed for the 1979 Venice Biennale by Aldo Rossi. in both cases, the arrivals and departures of these buildings were events that shed an exciting new perspective on their respective cities. As they moved to and from their destinations, the travels of these floating buildings were an affirmation of the possible balance between a city and its surroundings. The traditional edges of urban and rural, man-made and natural, were re-visited with a sense of possibility. While a marketplace is not a theater, a day at the market is an event, like a concert or a play, an "everyday" event that despite its frequency (or perhaps because of it) generates excitement in a community.
Jorge Carbonell.
M.Arch.
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Standing, Susan. "Creating business value through e-marketplace trading". Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2013. https://ro.ecu.edu.au/theses/584.
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Electronic marketplaces (e-marketplaces) have been researched over many years from the study of electronic data interchange (EDI) systems to the current internet based trading platforms. Early e-marketplaces connected a buyer and supplier using proprietary systems that established a market hierarchy. The buyer was responsible for the system, established the terms of trade and the electronically enabled supplier could connect to the system. These systems were costly to build, which limited their use, and only organisations with an integrated system could use them. The web based e-marketplaces opened up the possibility of connecting many buyers and suppliers and enabling electronic transactions. The e-marketplace offers opportunities for establishing trade relationships with many organisations across the world. Business to business (B2B) e-commerce is a significant part of the Australian economy and there are opportunities to take advantage of e-marketplace trading. One of the advantages of electronic trading is the ability of the technology to deliver transaction benefits; these can have a significant impact on organisations regardless of organisational size. However, despite the potential of the e-marketplace to deliver organisational benefits there have been limited studies which consider the strategic implementation of e-marketplace trading.
Organisational strategy and the implementation of strategic initiatives involve interactions between organisational structures and agents. The analytical dualism this represents complicates uncovering the fundamental causes of e-marketplace participation. Not only does the adoption of e-marketplace trading impact on the buyer and supplier organisations, it introduces the e-marketplace vendor organisation and the e-marketplace technology into the participation decision. The complexity of the interactions across organisational structures and between organisational agents and technology adoption can produce a diversity of outcomes.
The philosophical underpinning of critical realism for the study is supported by the lack of understanding as to why, and in what circumstances, organisations successfully participate in e-marketplace trading. The critical realist philosophy provides the opportunity to understand the interrelationships between context, organisational structures and agents and identify the causal mechanisms involved in producing various outcomes. It allows for the development of middle level theory as existing theories are examined to explain the perceived phenomena.
Large organisations operating in Western Australia are used as case studies to uncover the causal relationships between context, structures and agents that can produce successful, strategic implementation of e-marketplace participation. Existing literature in relation to e-marketplaces and IT adoption is used to develop the research questions and formulate the interview questions. The structured case methodology is used to analyse each case and relate the findings to possible explanatory theories. Context, mechanism and outcome patterns, identified in each case, are presented.
Building on economic market, institutional and network theories the research identifies organising vision theory and community discourse as explanations for organisational legitimation that can circumscribe the use of e-marketplace trading. Six types of community group that influence organisational adoption of e-marketplace technology are identified. The research suggests that the influence of these groups within the organisation, the fit with organisational culture and strategic objectives can prevent or instigate change. Further, the decision making process supported by the group (or group member) is more influential in the strategic adoption of the e-marketplace than the ability of the technology to deliver efficiency or transaction processing gains. This implies that technology adoption studies should include contextual and environmental issues and practitioners should examine how much their decision making is influenced by organisational and environmental features.
The thesis contributes to the discussion on organising vision theory, e-marketplace trading and business value creation. It demonstrates the application of the structured case study methodology to research that is underpinned by critical realism.
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Brock, Jèurgen Kai-Uwe. "Virtual globals : marketspace and the internationalisation of small technology-based firms". Thesis, University of Strathclyde, 2000. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21174.
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This study explores the potential impact of the Internet's marketspace on the internationalisation specifics of small technology-based firms (STBFs) in Northrhine-Westphalia, Germany. Utilising a multi-method approach, this study identifies several impacts of using the location-insensitive marketspace on the location-sensitive internationalisation process of STBFs in the marketplace. In particular, it was found that attitudinal, resource-related, information-related and network-related aspects of internationalisation were positively influenced. These effects facilitated, sometimes even enabled, the internationalisation of STBFs. STBF's direction of internationalisation was also influenced. Especially the foreign market selection of younger STBFs that used the Internet prior to their internationalisation was increasingly influenced by marketspace-related factors, potentially signalling a marketplace to marketspace shift for younger STBFs. But despite these impacts this study also shows that the traditional location-sensitive marketplace still matters a lot. It is not substituted by the Internet's marketspace and the emergence of a new internationalisation mode. Also, the marketspace does not constitute a panacea in itself. The findings show that Internet use levels for international business matter rather than the mere adoption of this new technology. These use levels are in turn dependent on a firm's experience with the marketspace, dependent on Internet use at the industry and international business partner level and, more importantly, dependent on the STBFs' product and industry-sensitive business model. In particular, STBFs that can adopt an Internet-centric business model for their international operations profit from the facilitating characteristics of the marketspace. However, the incremental internationalisation process characterised by expanding international orientations, strengthening resources and capabilities, gains in operational experience and characterised by the gathering of international business information remains. Although earlier and faster than in the past - in parts due to the Internet's marketspace - and although starting at higher levels of initial commitment - due to pre-inception resources accumulated by STBFs' founders - internationalisation in the marketspace-age still follows an incremental path.
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Chávez, Gonzales Paolo, Lozada Alejandro Fabrizzio Dávila, Vásquez Daniela Lozano, Román Angel Rodrigo Quichiz e Bernal Renzo Enrique Sayán. "Trabajo de investigación Cars&Parts". Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652310.
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Durante los últimos años, el sector automotriz ha tenido muchas falencias especialmente con el incremento de la informalidad en el mercado de autopartes, generando mucha desconfianza por parte de los usuarios y promoviendo el mercado negro en el Perú, obteniendo un rechazo por parte de los inversionistas por incursionar e incrementar las ventas de autopartes en nuestro país. Lo que buscamos con este proyecto es poder hacer atractivo el modelo de negocio formal de autopartes en el Perú por medio de una sofisticada integración de red de proveedores a nivel nacional para satisfacer las necesidades de una demanda mal atendida. Cars&Parts es una plataforma digital que se puede utilizar desde un Smartphone o una computadora, en donde podrás buscar el autoparte o repuesto de la marca que necesites. Ayudamos a los usuarios a ahorrar tiempo y dinero, brindando productos de calidad con el mejor servicio especializado en el rubro automotriz. Nuestros clientes podrán navegar y buscar sus repuestos en nuestras 10 categorías o por las tiendas oficiales que se encuentran en nuestro Marketplace. La conclusión de nuestro trabajo de investigación es que el modelo de negocio Cars&Parts es sostenible y especialmente rentable, todo esto se comprueba a lo largo este proyecto.During the last years, the automotive sector has had many shortcomings, especially with the increase in informality in the autoparts market, generating a lot of distrust on the part of users and promoting the black market in Peru, obtaining a rejection from investors. for entering and increasing auto parts sales in our country. What we are looking for with this project is to be able to make the formal auto parts business model in Peru attractive by means of a sophisticated integration of the supplier network at the national level to satisfy the needs of a poorly attended demand. Cars & Parts is a digital platform that can be used from a smartphone or a computer, where you can search for the auto part or replacement of the brand you need. We help users save time and money, providing quality products with the best specialized service in the automotive field. Our customers can browse and search for their parts in our 10 categories or through the official stores found in our marketplace. The conclusion of our research work is that the Cars&Parts business model is sustainable and especially profitable, all this is verified throughout this project.
Trabajo de investigación
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Gill, Clare. "Olive Schreiner and the literary marketplace, 1883-1914". Thesis, Queen's University Belfast, 2011. https://pure.qub.ac.uk/portal/en/theses/olive-schreiner-and-the-literary-marketplace-18831914(198d6187-195b-4929-994c-cc9fddbf04a5).html.
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Downton, Patricia. "Nursing leadership, can it meet the marketplace needs?" Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq23127.pdf.
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Sathi, Pratap R. "Experienced agents with attitude in a virtual marketplace". Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ62280.pdf.
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Blázquez, Rodríguez Alberto. "Security and AAA Architectures in an IoT Marketplace". Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-234660.
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Nowadays, the concept of Internet of Things has revolutionized the industry, making possible the existence of billions of devices worldwide that constantly produce vast amounts of data. This valuable information may only be processed and filtered by complex applications that will eventually sell the information as products. As a consequence, protection of this data and secure, authorized access turn out to be key priorities in this field. A study about authentication protocols has been carried out, according to certain security factors, giving as outcome that OpenID Connect might be the best solution to the problem. Therefore, an authentication / authorisation module has been developed for an IoT platform to protect its data. Evaluations made for the module stated that the protocol and its implementation assure enough levels of security. Nonetheless, accounting features and a better user privacy management are still open issues that avoid full protection of data in an open technology as the Internet.
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Goo, Swee Keow. "Securing the digital marketplace for mobile service provision". Thesis, University of Strathclyde, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.438461.
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Marcil, Thomas Henry. "Performance measurement and signaling in the humanitarian marketplace". Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81124.
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Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 191-198).
This thesis considers ways in which humanitarian organizations can evaluate their performance internally, signal their performance to others, and what this might mean for the humanitarian relief community as a whole. Part I demonstrates an approach by which humanitarian organizations can develop key performance indicators (KPIs) to measure the performance of their logistics and supply chain activities, using a nonprofit specializing in the provision of medical relief as a case study. This thesis argues that a system of KPIs developed and analyzed by the organization can help improve operational performance, establish goals, and guide strategy. Part II then examines high-level organizational trends in the United States international relief sector, and questions whether contemporary literature on such trends find support in data from the Internal Revenue Service (IRS). This thesis argues that the humanitarian "market" today exists in a newly competitive state defined by this paper as "response-leadership." The humanitarian sector thus mirrors concentrated for-profit markets that embody the price-leadership model. This thesis finally suggests governmental and institutional policies concerning performance measurement that, given the competitive nature of the humanitarian marketplace defined in Part II, may improve market mechanisms in this sector.
by Thomas Henry Marcil.
S.M.in Technology and Policy
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Beder, Ahmed Aly. "Trust Management for A Decentralized Service Exposure Marketplace". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-285520.
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Enabling trust between entities to collaborate, without the necessity of a third-partymediator is a challenging problem. This problem is highlighted when the collaborationinvolves a complicated process, spans multiple systems, and encompasses a largenumber of entities. This is the case in a decentralized service exposure marketplace.In this work, we design and implement a Proof-Of-Concept (PoC) suite of servicesto enable a blockchain to become the anchor of trust for a decentralized serviceexposure marketplace. We first formalize the necessary requirements to enable trustbetween a consortium of entities hosting the marketplace. We then follow with athreat model against the identified requirement, highlighting misbehaviour from thedifferent entities. Finally, we propose a model, Trust Engine, which facilitates thetrust management process and mitigates the identified threats. We showcase a proofof-concept of our model, utilizing a combination of smart contracts (hyperledgerfabric), blockchain, and service mesh technology (Istio). The Trust Engine successfullyidentifies the misbehaviour, documents it in the blockchain, and enforces policesto remediate the misbehaviour. Furthermore, we examined each component in oursuggested system to identify the performance bottleneck. Lastly, we discuss thelimitations of our suggested model with regards to other service mesh deploymentmodels as well as potential future work and improvements.Det är ett utmanande problem att möjliggöra förtroende mellan enheter för attsamarbeta, utan nödvändighet av en tredjepartsförmedlare. Detta problem belysesnär samarbetet innebär en komplicerad process, spänner över flera system ochomfattar ett stort antal enheter. Detta är fallet i en decentraliserad marknadsplatsför exponering av tjänster. I detta arbete designar och implementerar vi en PoCkollektionav tjänster för att möjliggöra en blockchain till att bli en förankring fören decentraliserad marknadsplats för serviceexponering. Vi formaliserar först denödvändiga kraven för att möjliggöra förtroende mellan ett konsortium av enhetersom är värd för marknadplatsen. Vi följer sedan med en hotmodell mot detidentifierade kravet, och belyser feluppförande från de olika enheterna. Slutligenföreslår vi en modell, Trust Engine, som underlättar förtroendeshanteringsprocessenoch mildrar de identifierade hoten. Vi presenterar ett konceptvalidering av vårmodell med en kombination av smarta kontrakt (hyperledger fabric), blockchain ochservicenätsteknologi (Istio). Trust Engine identifierar feluppförandet, dokumenterardet i blockkedjan och verkställer riktlinjer för att fixa feluppförandet. Vidareundersökte vi varje komponent i vårt föreslagna system för att identifiera flaskhalsenför prestanda. Slutligen diskuterar vi begränsningarna i vår föreslagna modell medavseende på andra modeller för distribution av servicenät samt potentiellt framtidaarbete och förbättringar.
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Liu, Huichuan. "Privacy-implicated system design in the virtual marketplace /". The Ohio State University, 1996. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487936356159555.
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Li, Wenhao. "Edge Service Selection in a Virtual Service Marketplace". Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-281243.
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A brokerless edge service marketplace could play a significant role in enabling an eco- system where a large number of edge providers and Communication Service Providers (CSPs) offer Mobile Edge Infrastructure Services (EISs) to providers of edge-based applications and services. The marketplace would be the bridge between EIS providers and their customers, managing the relations between actors in the mobile edge eco- system. One of the key services of the marketplace is service selection where not only a list of EISs matching the customers’ demands is provided but also enables service selection based on the customers’ requirements to fully automate the process.We firstly consider different selection scenarios and investigate essential parameters for service selection in such a marketplace, including (i) important attributes of EISs such as coverage area, latency, pricing, etc, and (ii) the requirements of edge-based applications such as latency and reliability. We formulate how these application requirements can be fulfilled by choosing the right set of EISs among available services in the marketplace as two different optimization problems considering average latency and cost as separate objectives to minimize. First, we relax the objective function in average delay minimization problem, which is a linear-fractional programming problem. We solve the relaxed version of the problem by Branch and bound (BnB) and Bound and Branch with Priority Queue (BnBPQ) algorithms. Additionally, we relax the objective function in total monetary cost minimization problem which is an integer linear programming problem. We propose Best Fit (BF) and Improved Best Fit (IBF) algorithms to solve the problem. Furthermore, the IBM CPLEX Optimizer [1] is also implemented to solve the two problems. The evaluation shows that the algorithms we implemented can solve the problems with results close to optimal as compared to the results of exhaustive search and shorter run time than exhaustive search. Meanwhile, the CPLEX can solve the problem well, but it’s not scalable for huge problem instances since the problems are NP-complete and not solvable in polynomial time.En marknadslös marknadsföring på kanten av tjänster kan spela en viktig roll för att möjliggöra ett ekosystem där ett stort antal kantleverantörer och acp CSP erbjuder Mobile acp EIS till leverantörer av kantbaserade applikationer och tjänster. Marknadsplatsen skulle vara bron mellan ac EIS leverantörer och deras kunder och hantera relationerna mellan aktörer i det mobila ekosystemet. En av marknadens viktigaste tjänster är val av tjänster där inte bara en lista över acp EIS som matchar kundernas krav tillhandahålls utan också möjliggör serviceval baserat på kundernas krav för att automatisera processen helt.Vi överväger för det första olika urvalsscenarier och undersöker väsentliga parametrar för val av tjänster på en sådan marknadsplats, inklusive (i) viktiga attribut för acp EIS som täckningsområde, latens, prissättning osv. Och (ii) kraven på kant- baserade applikationer som latens och tillförlitlighet. Vi formulerar hur dessa applikationskrav kan uppfyllas genom att välja rätt uppsättning acp EIS bland tillgängliga tjänster på marknaden som två olika optimeringsproblem med tanke på genomsnittlig latens och kostnad som separata mål för att minimera. Först slappnar vi av objektivfunktionen i ett genomsnittligt förseningsminimeringsproblem, vilket är ett linjärt-fraktionellt programmeringsproblem. Vi löser den avslappnade versionen av problemet med ac BnB och ac BnBPQ algoritmer. Dessutom slappnar vi av objektivfunktionen i totala monetära kostnadsminimeringsproblem som är ett heltal linjärt programmeringsproblem. Vi föreslår ac BF och ac IBF algoritmer för att lösa problemet. Dessutom implementeras IBM CPLEX Optimizer cite cplex för att lösa de två problemen. Utvärderingen visar att algoritmerna vi implementerade kan lösa problemen med resultat som är nära optimala jämfört med resultaten av uttömmande sökning och kortare körtid än uttömmande sökning. Under tiden kan CPLEX lösa problemet väl, men det är inte skalbart för stora problemstillfällen eftersom problemen är NP-kompletta och inte lösbara under polynom tid.
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Aziz, Andrew. "Customer Segmentation basedon Behavioural Data in E-marketplace". Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-330461.
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In the past years, research in the fields of big data analysis, machine learning anddata mining techniques is getting more frequent. This thesis describes a customersegmentation approach in a second hand vintage clothing E-marketplace Plick.These customer groups are based on user interactions with items in themarketplace such as views and "likes". A major goal of this thesis was to constructa personal feed for each user where the items are derived from the user groups.The customer segmentation method discussed in this paper is based on theclustering algorithm K-means using cosine similarity as the similarity measure. Theinput matrix used by the K-means algorithm is a User-Brand ratings matrix whereeach brand is given a rating by each user. A visualization tool was also constructedin order to get a better picture of the data and the resulting clusters. In order tovisualize the highly dimensional User-Brand matrix, Principal Component Analysis isused as a dimensionality reduction algorithm.
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Pardo, Campos Gonzalo. "Marketball: un Marketplace para el arriendo de canchas". Tesis, Universidad de Chile, 2018. http://repositorio.uchile.cl/handle/2250/164038.
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Magíster en Gestión y Dirección de EmpresasEn este trabajo de tesis se considera una evaluación respecto de la factibilidad de hacer un negocio entorno a la intermediación del arriendo de canchas mediante una plataforma web, y a lo largo del desarrollo del mismo, gracias a la literatura consultada, a la metodología utilizada e investigaciones realizadas se logró evaluar un modelo de negocios multilateral. En este contexto se analizó el entorno en que se desenvuelve una empresa de estas características y si existe potencial en la industria. Se analizó en profundidad el macroentorno y el microentorno de este proyecto, con el interés en describirlo, analizarlo y concluir que existe potencial en la industria, entre otras razones, porque ninguno de los actores actuales en la industria ha alcanzado la masa crítica que lo convierta en dominante y adicionalmente debido a que no existen fuerzas potentes en el mercado que capturen las rentabilidades de la industria. Luego, de evaluar la existencia de un potencial en la industria, se evaluó y se definió cuál es la propuesta de valor y se diseñó un modelo de negocios apropiado para aprovechar esta oportunidad. Se construyó una propuesta de valor y un modelo de negocios en torno a ella, validada por usuarios potenciales de la plataforma. Esta plataforma web llamada "Marketball" es el centro de encuentro e interacción entre usuarios y recintos deportivos, donde los primeros podrán buscar, seleccionar y arrendar canchas de los segundos, y donde la web "Marketball", tendrá ingresos mediante comisión por cada reserva realizada, por sobre el precio de arriendo de la cancha. De esta manera, los recintos deportivos tienen acceso a una demanda a la que no tienen acceso actualmente y los usuarios tienen acceso para disponer y elegir diferentes lugares dónde jugar basado en los criterios de su selección. Una vez definida la propuesta de valor y el modelo de negocios, se procede a realizar una evaluación financiera que permite evaluar si es rentable el modelo de negocios planteado. Se expone además el plan de lanzamiento para los primeros tres meses, como el plan de marketing del nuevo negocio. Junto con ello se analiza la rentabilidad del negocio, donde se definió que con una inversión inicial para el desarrollo de la iniciativa de $112 millones de pesos, permite obtener un VAN de 248 millones a una tasa de descuento del 50%, adicionalmente esta inversión se recupera a mediados del tercer año de operación en el peor de los escenarios planteados en la evaluación financiera de la iniciativa. Finalmente, se analiza la pertinencia de la metodología utilizada para evaluar esta clase de proyectos, basada en Lean Startup, Value Proposition Design y Business Model Generation, donde se concluye que estas metodologías posibilitan reducir el riesgo de manera considerable al disciplinar el diseño de la propuesta de valor y el modelo de negocios, permitiendo convertir diversos supuestos del modelo de negocio en aprendizajes validados y permite evaluar y descubrir rápidamente si la idea o proyecto alcanzará los resultados esperados o no.
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Loncraine, Rebecca. "Newspaper city : Djuna Barnes's New York journalism, 1913 to 1921". Thesis, University of Oxford, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251475.
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Silva, JanaÃna Tenório Trancoso Tavares. "Marketplace: a grande salvação das lojas virtuais". reponame:Repositório Institucional do UniCEUB, 2018. http://repositorio.uniceub.br/handle235/12300.
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O presente artigo aborda o tema “Marketplace: A grande salvação das lojas virtuaisâ€�. O objetivo desse estudo é descrever as grandes vantagens e a salvação que o marketplace traz para o e-commerce, identificando os desafios e conflitos nesta relação. Foi feito um levantamento bibliográfico de trabalhos atuais e de pesquisas de mercado fornecidas pela brpartners com lojistas de diversos tamanhos e segmentos. Com o surgimento da internet e as mudanças no perfil de compra dos consumidores muitas empresas perceberam oportunidades de expandirem seus negócios. Neste contexto, os profissionais de marketing adequaram à s teorias fundamentais do comércio real para atenderem as necessidades deste novo mercado: o virtual, buscando consolidar um atendimento individualizado e continuo. O marketplace permite que o consumidor busque, escolha, e pague por produtos de diferentes lojistas eletrônicos num mesmo ambiente de compra. Esse tipo de parceria que surge entre lojistas e marketplace é diferente de outros relacionamentos de negócio, já que implica numa integração da operação de ambas as partes. Isso gera diferentes preocupações, benefÃcios percebidos e pontos de atenção do que em outras parcerias laterais.
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Lindsey, Charles D. "Antecedents of memory confidence for a delayed marketplace transaction". [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3215216.
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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2006.Source: Dissertation Abstracts International, Volume: 67-04, Section: A, page: 1442. Adviser: Shanker H. Krishnan. "Title from dissertation home page (viewed June 19, 2007)."
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Plummer, Mary Dianne. "Sexual racism in gay communities : negotiating the ethnosexual marketplace /". Thesis, Connect to this title online; UW restricted, 2007. http://hdl.handle.net/1773/9181.
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Tahvildari, Reza. "The downtown shopping center : an enquiry into urban marketplace". Thesis, McGill University, 1985. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=66138.
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Berg, Aleksey. "Russian Poetry in the Marketplace: 1800-1917, and Beyond". Thesis, Harvard University, 2013. http://dissertations.umi.com/gsas.harvard:10972.
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My dissertation explores ways in which poetic utterances actually do speak against the received idea of poetry as an atemporal and unearthly genre and subtly present their own social and economic agendas. I read the canonical and non-canonical texts of nineteenth- and twentieth-century Russian poetry with an eye for uncovering the economic and social dynamics of these texts, unveiling their intricate and complicated relations to issues of censorship, copyright, professionalization of literature and the literary market, fashion, marital conventions and practices, the transition from gentry-oriented literature to a bourgeois reading public, formation of national identity, imperial conquests, etc. I argue that poetry in the nineteenth century often did engage the relevant issues of the day, just as the novel did, but it was (and is) the dominant mode of reading that prevents us from recognizing the political and economic inventory of verse. I focus on situations of implicit dialogue, where poetic texts respond to or engage the themes and ideas upheld by the novelistic tradition and often promote a very different, or at least an unfamiliar, disposition of forces in society. My dissertation argues for a new practical mode of reading poetry, a mode of reading which goes against the grain of both the existing scholarship on poetry and also the self-imposed vow of being "somewhat stupid," of refusing or being unable to converse about and investigate social, economic, and political realia.Slavic Languages and Literatures
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Smith, Keith D. (Keith Dion) 1975. "Kasbah@MIT : a real-world agent mediated electronic marketplace". Thesis, Massachusetts Institute of Technology, 1998. http://hdl.handle.net/1721.1/50395.
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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1998.Includes bibliographical references (leaves 84-86).
by Keith D. Smith.
M.Eng.
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Johnson, Carter (Carter deCoursey) 1967. "Architektur markt/marked architecture : a new marketplace for Dresden". Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/67527.
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Thesis (M.Arch.)--Massachusetts Institute of Technology, Dept. of Architecture, 2000.Includes bibliographical references (p. 53-55).
This thesis is an investigation into the design and ideology of public space in the historical core of Dresden, more specifically, public space as it is related to history, commerce, and the monumental in architecture. The design of cities and buildings is always ideological, and the spaces within within which they sit and which they design- various physical, textual, electronic, media, and cyberspaces-are always marked and tainted by this ideology. In the West, the design of cities is also linked to violence, and their construction always also represents their destruction. An astute awareness of this fact can produce Architectures and Spaces that can communicate some of what is invisible in any ideological action and representation, as architecture is both. An essential part of this thesis is the research into the history of Dresden in Saxony in the former East Germany. After an intense investigation into the changing and evolving spatial and architectural makeup of the city, a site was chosen that was a locus for all the issues addressed. The final component of the thesis is a programmatic theme that revolves around functions of the market space and the monument in cities. Historically, they both serve many different functions for al l aspects of life in a city. The investigation will involve a design in which its conception, functions, and form are the direct result of and responses to the various types of spaces that cities occupy.
by Carter Johnson.
M.Arch.
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Kupczewski, Celeste D. 1974. "Lean product development for the automotive niche vehicle marketplace". Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/34818.
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Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2005.Includes bibliographical references (p. 83).
The automotive low volume niche vehicle marketplace is growing, evidenced by increasing media coverage and fierce competition between original equipment manufacturers. Development of niche vehicles must be lean and therefore fast to beat competitors and keep customers interested. This thesis case studies a niche vehicle product development organization which has survived within a major original equipment manufacturer for over 11 years. This work defines niche vehicles and presents process things gone right and things gone wrong which have been identified through detailed interviews. The organization's current product development enhancement strategy is also summarized. Product development value stream mapping is used to identify process improvement opportunities for leaning the major engineering activities of the niche vehicle organization. Current state maps and desired future state maps are presented. Recommendations for approaching the desired future state are discussed. Process improvement opportunities outside of engineering are identified which work toward improving the cycle time of the overall product development process. Finally, all of the recommendations are summarized and rated on their difficulty of implementation and suggestions for future research are presented.
by Celeste D. Kupczewski.
S.M.
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Stempeck, Matt (Matt Kelly). "Participatory aid marketplace : designing online channels for digital humanitarians". Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/82434.
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Thesis (S.M.)--Massachusetts Institute of Technology, School of Architecture and Planning, Program in Media Arts and Sciences, 2013.Cataloged from PDF version of thesis.
Includes bibliographical references (p. 215-236).
Recent years have seen an increase in natural and man-made crises. Information and communication technologies are enabling citizens to contribute creative solutions and participate in crisis response in myriad new ways, but coordination of participatory aid projects remains an unsolved challenge. I present a wide-ranging case library of creative participatory aid responses and a framework to support investigation of this space. I then co-design a Marketplace platform with leading Volunteer & Technical Communities to aggregate participatory aid projects, connect skilled volunteers with relevant ways to help, and prevent fragmentation of efforts. The result is a prototype to support the growth of participatory aid, and a case library to improve understanding of the space. As the networked public takes a more active role in its recovery from crisis, this work will help guide the way forward with specific designs and general guidelines.
by Matt Stempeck.
S.M.
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Miranda, Manuel Carlos Côrte-Real Lencart Ferreira. "Monetização de um marketplace : estudo de caso Mercadão". Master's thesis, 2020. http://hdl.handle.net/10400.14/32071.
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Atualmente, a digitalização tem revolucionado o mundo empresarial sendo quase obrigatório uma empresa ter presença online. Assim, o número de empresas presentes no comércio digital tem vindo a crescer de ano para ano. Com este crescimento tornou-se essencial disponibilizar soluções que permitam uma aglomeração de empresas, facilitando a experiência do consumidor num website. Surgem então os marketplaces eletrónicos, e cada vez mais as empresas procuram estratégias para monetizar os marketplaces e para, assim, conseguirem criar mais oportunidades de receita nessas plataformas.
O relatório de estágio realizado na empresa Fonte Online teve como principal objetivo descobrir quais são as principais estratégias de monetização de um marketplace. Nesse sentido, foi realizada uma análise da literatura e foi adotada uma estratégia de investigação de estudo de caso. O estudo de caso escolhido para o desenvolvimento desta investigação foi sobre o Pingo Doce, empresa presente no marketplace do Mercadão. Esse estudo de caso permitiu uma análise particular à estratégia utilizada para criar valor para a plataforma, bem como a identificação de um conjunto de recomendações com vista a contribuir para melhorar a estratégia de monetização adotada.Nowadays, digitalization has revolutionized the business world and it is almost mandatory for a company to have an online presence. Therefore, the number of companies present in the digital commerce has been growing every year. With this growth it is essential to develop solutions that agglomerate potential suppliers, improving consumers’ online purchasing experiences. Thus, electronic marketplaces have assumed an increasing relevance, and more and more companies try to find effective strategies to monetize marketplaces and create more revenue opportunities from these platforms. This internship report, carried out at Fonte Online, had the central objective of discovering the main strategies for monetizing a marketplace. Therefore, it was done a literature review and used a case study research strategy. The case study chosen for the development of this research was Pingo Doce, a client of the marketplace Mercadão. This case study allowed the identification of the instruments used to create value for Mercadão and also to provide important recommendations in order to improve the monetization strategy adopted by the platform.
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Ferreira, Hugo Miguel Martins Brito. "O MEDIADOR DO EPIDEMIC MARKETPLACE". Master's thesis, 2011. http://hdl.handle.net/10451/13945.
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Este relatório apresenta o trabalho centrado na construção de um Mediador para
a plataforma Epidemic Marketplace, inserido no projecto europeu Epiwork. O projecto
Epiwork visa a criação de um sistema de previsão, detecção e simulação da ocorrência
de surtos epidémicos localizados temporal e espacialmente.
A Epidemic Marketplace é a plataforma responsável pela manutenção e gestão
dos dados. O Mediador disponibiliza um conjunto de serviços web, através de uma
interface RESTful, responsáveis pela mediação entre o Repositório Digital Fedora
Commons e os seus utilizadores, possibilitando a estes últimos a concretização de
operações de leitura e de escrita sobre o primeiro.
Os serviços de mediação disponibilizados podem ser utilizados directamente
pelos Utilizadores autorizados e registados no Epidemic Marketplace, assim como por
aplicações por estes concretizadas, desde que as credenciais sejam válidas.
Entre os serviços web implementados há a destacar a concretização da
abordagem OAI-ORE no serviço de upload que introduz o conceito de objectos digitais
compostos, assim como a integração do protocolo OAI-PMH que consiste na recolha de
metadados, no qual se baseia o serviço de pesquisa.
Foi também construído um serviço de transferência de objectos digitais
armazenados no repositório. Estando o Repositório Digital assente no Fedora Commons
Repository Software, é com a API do Fedora que os serviços de mediação vão
sobretudo comunicar de modo a processarem os pedidos.
Por fim, foi construído um esquema de autenticação baseado no método de
Acesso Básico de Autorização HTTP, que permite ao Mediador a recepção das
credenciais dos Utilizadores para posterior validação das mesmas junto a um servidor
LDAP, através da interface JNDI.