Artigos de revistas: "Marketing and public policy"

1

Marcovitch, H. "Marketing and public policy". BMJ 309, n.º 6968 (10 de dezembro de 1994): 1588–89. http://dx.doi.org/10.1136/bmj.309.6968.1588a.

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Buurma, Hans. "Public policy marketing: marketing exchange in the public sector". European Journal of Marketing 35, n.º 11/12 (dezembro de 2001): 1287–302. http://dx.doi.org/10.1108/eum0000000006483.

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Hill, Ronald Paul. "Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing 30, n.º 1 (abril de 2011): 86–88. http://dx.doi.org/10.1509/jppm.30.1.86.

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Wilkie, William L. "Developing Research on Public Policy and Marketing". Journal of Public Policy & Marketing 16, n.º 1 (março de 1997): 132–36. http://dx.doi.org/10.1177/074391569701600113.

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Prakash, Aseem. "Green marketing, public policy and managerial strategies". Business Strategy and the Environment 11, n.º 5 (2002): 285–97. http://dx.doi.org/10.1002/bse.338.

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Stewart, David W., e Qin Zhao. "Internet Marketing, Business Models, and Public Policy". Journal of Public Policy & Marketing 19, n.º 2 (setembro de 2000): 287–96. http://dx.doi.org/10.1509/jppm.19.2.287.17125.

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The authors examine the role of the Internet in marketing in the context of business models that are economically viable. This examination raises questions regarding the degree to which the Internet is genuinely different and whether it will be a boon to consumers and investors. Economic necessity associated with the need to obtain and maintain profit streams suggests that Internet markets will likely be more similar to than different from traditional markets. The authors challenge assumptions regarding the role of the Internet in creating frictionless markets that benefit consumers and the role of personal information and privacy on the Internet that are necessary conditions for potentially profitable business models. The authors also discuss subsidization of Internet businesses in the context of public policy and examine other issues related to the relationship of current models of Internet business to public policy and consumer welfare.

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Sraha, Gloria. "Public policy makers". African Journal of Economic and Management Studies 6, n.º 1 (9 de março de 2015): 55–71. http://dx.doi.org/10.1108/ajems-07-2013-0060.

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Purpose – Although there is great deal of research on export assistance programmes in developed countries, studies on developing countries in Africa has received scant attention in the literature. Lack of detailed information in many developing African countries makes it difficult to assess the effect of export promotion programmes (EPPs) on the firm’s export performance in foreign markets. The purpose of this paper is to explore entrepreneurial development in the value-added export sector of Ghana and screen EPPs provided by public policy makers to examine the impact of these programmes on export performance of Ghanaian firms in foreign markets. Design/methodology/approach – A conceptual/exploratory paper is developed with discussion. Findings – The paper suggests that the ability of exporters to enhance their performance is driven by the usage of outside market access, export development/training and information related export assistance programmes offered by public policy makers. Utilisation of EPPs builds experiential knowledge which serves as a source of competitive advantage for exporters to implement effective marketing mix strategies to enhance performance. Practical implications – The study underscores the specific EPPs export managers can utilise to enhance performance and improve their international marketing strategy in foreign markets. Public policy makers need to work together with exporters to incorporate and develop programmes to suit the idiosyncrasies of foreign markets and boost the growth of value-added exports. Originality/value – The study explores past literature to screen and evaluate the effect of EPPs and entrepreneurial development to boost export growth in Ghana – Sub-Sahara Africa.

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Walsh, Diana Chapman, Rima E. Rudd, Barbara A. Moeykens e Thomas W. Moloney. "Social Marketing for Public Health". Health Affairs 12, n.º 2 (janeiro de 1993): 104–19. http://dx.doi.org/10.1377/hlthaff.12.2.104.

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Ristino, Robert J. "Public relations marketing". Health Care Management Review 14, n.º 2 (1989): 79–86. http://dx.doi.org/10.1097/00004010-198921000-00010.

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Savitt, Ronald. "Forgotten classics: E.T. Grether’s (1966) Marketing and Public Policy". Journal of Historical Research in Marketing 6, n.º 3 (18 de agosto de 2014): 430–39. http://dx.doi.org/10.1108/jhrm-08-2013-0053.

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Purpose – The purpose of this article is to revisit a forgotten classic in the marketing literature to provide a historical review of ET Grether’s 1966 book, Marketing and Public Policy. Design/methodology/approach – The approach combines a literature review with historical reflection by placing Grether’s work in historical context. Findings – Marketing and Public Policy offered a framework for examining and evaluating marketing practices and public policy responses based on Grether’s mastery of a number of disciplines and his extensive research into public policy issues. His ideas are relevant to today’s world, especially in light of technological developments and shifts in our moral compass since the 1960s. Originality/value – ET Grether was a two-time recipient of the American Marketing Association’s Paul D. Converse Award, Editor of the Journal of Marketing, President of the American Marketing Association and author of more than 100 articles and books. This is the first attempt to review what is arguably one of his most important publications, Marketing and Public Policy.

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Kumanyika, Shiriki K. "Beverage Marketing as a Public Health Policy Target". American Journal of Public Health 105, n.º 11 (novembro de 2015): 2182. http://dx.doi.org/10.2105/ajph.2015.302893.

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Erickson, G. Scott. "Export Controls: Marketing Implications of Public Policy Choices". Journal of Public Policy & Marketing 16, n.º 1 (março de 1997): 83–92. http://dx.doi.org/10.1177/074391569701600108.

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The author contrasts two types of export controls: systematic regulation and economic sanctions. Updated information on the former shows considerable liberalization in the wake of widespread criticism during the past decade. Hypothetical and applied examples suggest that the impact of the two on exporters marketing their products abroad is very different, a difference that would presume a business preference for using systematic controls as the policy tool of choice.

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Mazis, Michael B. "Marketing and Public Policy: Prospects for the Future". Journal of Public Policy & Marketing 16, n.º 1 (março de 1997): 139–43. http://dx.doi.org/10.1177/074391569701600115.

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Monteiro, Maristela G., Thomas F. Babor, David Jernigan e Chris Brookes. "Alcohol marketing regulation: from research to public policy". Addiction 112 (janeiro de 2017): 3–6. http://dx.doi.org/10.1111/add.13660.

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Morgan, Fred W., e Jeffrey J. Stoltman. "Vicarious franchisor liability: marketing and public policy implications". Journal of Business & Industrial Marketing 12, n.º 5 (outubro de 1997): 297–314. http://dx.doi.org/10.1108/08858629710183266.

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Ashford, Douglas E., e Francis G. Castles. "History and Public Policy vs. History of Public Policy". Public Administration Review 51, n.º 4 (julho de 1991): 358. http://dx.doi.org/10.2307/976751.

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Ristino, Robert J. "Public relations marketing: Applying public relations techniques to the marketing mix". Health Care Management Review 14, n.º 2 (1989): 79–85. http://dx.doi.org/10.1097/00004010-198901420-00010.

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18

Carlson, Les, e Robert Harrison. "Family Public Policy in the United States". Journal of Macromarketing 30, n.º 4 (16 de agosto de 2010): 320–30. http://dx.doi.org/10.1177/0276146710378169.

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Sprott, David E., e Anthony D. Miyazaki. "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing 21, n.º 1 (abril de 2002): 105–25. http://dx.doi.org/10.1509/jppm.21.1.105.17606.

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The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to understand the nature, influences, and impact of marketing and public policy research published in the journal. After discussing the history of JPP&M, the authors report three related sets of analyses based on all articles published since the journal's inception. Specifically, a content analysis examines the scope and depth of research topics over time. Next, publication analyses assess how various authors and institutions have influenced the field through publishing in the journal. Finally, a citation analysis shows the impact of JPP&M articles on research published in journals of related fields.

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Low, Brian, Yiming Tang e Milind Medhekar. "Green power electricity, public policy and disjointed incrementalism". Journal of Business Research 65, n.º 6 (junho de 2012): 802–6. http://dx.doi.org/10.1016/j.jbusres.2010.12.019.

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Nason, Roger W. "The Social Consequences of Marketing: Macromarketing and Public Policy". Journal of Public Policy & Marketing 8, n.º 1 (janeiro de 1989): 242–51. http://dx.doi.org/10.1177/074391568900800116.

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The study of the social consequences of marketing actions, the understanding of the causal factors underlying those consequences, and the analysis of corrective strategy form a central thrust of macromarketing. The analysis of these consequences and the design of appropriate public policy is directly related to macromarketing analysis, while implementation goes beyond its scope. A simple classification of the social consequences of marketing is presented as a basis for elaborating causal factors and for exploring directions for public policy.

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Hollander, Stanley C., William W. Keep e Roger Dickinson. "Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective". Journal of Public Policy & Marketing 18, n.º 2 (setembro de 1999): 265–69. http://dx.doi.org/10.1177/074391569901800212.

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Hill, Ronald Paul, e Kelly D. Martin. "Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective". Journal of Public Policy & Marketing 33, n.º 1 (abril de 2014): 17–33. http://dx.doi.org/10.1509/jppm.13.023.

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Bloom, Paul N. "Field of Marketing and Public Policy: Introduction and Overview". Journal of Public Policy & Marketing 16, n.º 1 (março de 1997): 126–28. http://dx.doi.org/10.1177/074391569701600111.

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Murphy, Patrick E. "The Early Years ofJournal of Public Policy & Marketing". Journal of Public Policy & Marketing 30, n.º 1 (abril de 2011): 64–67. http://dx.doi.org/10.1509/jppm.30.1.64.

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26

Snavely, Keith. "Marketing in the Government Sector: A Public Policy Model". American Review of Public Administration 21, n.º 4 (dezembro de 1991): 311–26. http://dx.doi.org/10.1177/027507409102100403.

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Laverie, Debra A., e Patrick E. Murphy. "The Marketing and Public Policy Literature: A Look at the past Ten Years". Journal of Public Policy & Marketing 12, n.º 2 (setembro de 1993): 258–67. http://dx.doi.org/10.1177/074391569101200211.

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The authors examine the public policy literature in marketing during the 1980s and early 1990s. The articles are classified using a three-part framework—conceptual, methodological, and substantive. The authors analyze work published in the Journal of Public Policy & Marketing and other major marketing journals and draw implications for further public policy research.

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Mishra, Satyam, e Bikramjit Rishi. "Social marketing applications in public policy programs: key learnings and applications". Social Responsibility Journal 17, n.º 6 (16 de junho de 2021): 741–55. http://dx.doi.org/10.1108/srj-03-2020-0087.

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Purpose Marketing tools used in public policy may not be purely commercial but based on non-commercial marketing exchanges also. This paper aims to make a case for the practice of social marketing principles to aid the context of public policy. Design/methodology/approach The approach is to draw out the key implementable learnings (KILs) from the analysis of the five public policy initiatives in the USA, India and Sri Lanka. A case situation with the context of child labour policy in India is proposed to use these KILs. Findings This paper concludes that the implementation of any policy is a challenging exercise and dependent on a large number of factors. However, KILs derived from successful social marketing programs deal with umbrella campaigns, prevailing socio-cultural environment, bottom-up communication, upstream approach to engage with stakeholders and targeted media advocacy could prove useful when the objective is to induce behaviour change as a part of the policy execution. Originality/value This paper evaluates the learnings from social marketing campaigns and their relevance to public policy programs. It also considers a case to demonstrate the application of the concept.

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Luty, Jason. "Alcohol policy and public health". BJPsych Advances 22, n.º 6 (novembro de 2016): 402–11. http://dx.doi.org/10.1192/apt.bp.115.015081.

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SummaryAlcohol is the most commonly used recreational drug in the world and the third leading cause of preventable death. Alcohol consumption and alcohol problems have increased steadily over the past six decades. Methods likely to reduce alcohol problems (e.g. minimum pricing, restricting licensing hours and increasing the availability of alcohol treatment) tend not to be supported by the drinks industry. Methods favoured by the industry (e.g. public education, industry self-regulation and product warning labelling) are less effective or do not work. The recent history of alcohol policy clearly demonstrates how the financial power of industry can influence governments and undermine effective public health measures, for instance by lobbying, political donations, confusion marketing and creating fnancial vested interests by grants from industry-sponsored 'social aspect organisations'.

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Bucklin, Louis P. "Modeling the international gray market for public policy decisions". International Journal of Research in Marketing 10, n.º 4 (dezembro de 1993): 387–405. http://dx.doi.org/10.1016/0167-8116(93)90021-p.

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Birkhead, Guthrie S., e Thomas J. Anton. "Federalism and Public Policy". Public Administration Review 50, n.º 1 (janeiro de 1990): 110. http://dx.doi.org/10.2307/977302.

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Spicer, Michael W., e Steven Kelman. "Self Interest, Public Spirit, and Public Policy". Public Administration Review 48, n.º 4 (julho de 1988): 824. http://dx.doi.org/10.2307/975611.

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Ozanne, Julie L., Canan Corus e Bige Saatcioglu. "The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing". Journal of Public Policy & Marketing 28, n.º 1 (abril de 2009): 29–40. http://dx.doi.org/10.1509/jppm.28.1.29.

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Urgent social problems increasingly arise at the intersection of the interests of business leaders, policy makers, and consumers. The authors argue that deliberative democracy offers a fruitful approach for understanding marketing's impact on society by revealing the complex and often conflicting network of interests among stakeholders. Deliberative methods hold promise for easing constraints on civic engagement and increasing consumer empowerment. The authors explore the historical and philosophical underpinnings of deliberative democracy. Specifically, they evaluate popular methods and applications of deliberative democracy and examine the implications for public policy and marketing.

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Yula, Yuriy, Olexandr Pushko e Maksym Palienko. "Recommendations for improving the hospital’s marketing policy". Health Economics and Management Review 1, n.º 2 (2020): 91–99. http://dx.doi.org/10.21272/hem.2020.2-10.

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This article summarizes the arguments and counterarguments within the scientific discussion on improving the marketing policy of the clinic. The purpose of the study is to improve the marketing policy of the clinic. The urgency of solving the scientific problem lies in need to promote medical services, where marketing activities contribute to establishing relations between providers and consumers of medical services. The authors noted that patients have a low level of awareness in medical services, making it difficult to understand the market of medical services. In turn, public and municipal health care facilities have a passive marketing policy that is not competitive enough with private health care facilities. In most cases, state and municipal medical institutions do not use marketing tools to acquaint consumers with the list of available services, do not inform consumers about the expansion of medical services and the benefits of their medical institution. The object of the study was selected health care management. According to the results of empirical analysis of ways to improve the marketing policy of the clinic, it is established that the reform of the medical sector of Ukraine intensifies the processes of competition in the market. The marketing system of Ukrainian health care has no concept of medical care. Instead of that, there is a market element as medical service or health care service provided to the patient by a health care institution or an individual registered according to the law and possessing the medical business license. Besides, the medical services are paid for by the customer, such as patients, various organizations, local authorities, and the government. Thus, public medical institutions faced the need to fight (particularly with private medical institutions) for the consumer and state funding for the package of primary medical services. The study empirically confirms and theoretically proves the existence of competition between private and public medical institutions in the market of medical services. The results of this study can help improve the marketing policy of public and municipal clinics.

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Cotterill, Ronald W. "The Evolution of Quantitative Food Marketing Policy: A Public Perspective". Agricultural and Resource Economics Review 41, n.º 1 (abril de 2012): 1–11. http://dx.doi.org/10.1017/s1068280500004147.

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Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial organization and antitrust enforcement over the past 40 years. This article highlights the contributions of the author and other agricultural economists. The second half of this article explains why an economist might want to do, or perhaps avoid, public policy work. It gives several examples from antitrust cases where economic policy analysis is a front-line contact sport.

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Kees, Jeremy, Paula Fitzgerald, Joshua D. Dorsey e Ronald Paul Hill. "Evidence-Based Cannabis Policy: A Framework to Guide Marketing and Public Policy Research". Journal of Public Policy & Marketing 39, n.º 1 (5 de agosto de 2019): 76–92. http://dx.doi.org/10.1177/0743915619848422.

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As more states legalize marijuana, policy makers are left with a “brave new world” and little direction regarding how to navigate this burgeoning marketplace. Comparisons to currently controlled substances such as alcohol and tobacco are helpful but incomplete, as consumers use and distribute cannabis differently than these products, and these products have a different physical and psychological impact on consumers. As a result, states have taken diverse approaches with regard to medicinal and recreational cannabis legalization. The current public policy regarding cannabis legalization lacks a clear framework and can be uniquely informed by marketing and public policy researchers. The purpose of this article is to provide a solid starting place for these conversations and to offer ideas about scholarly efforts and research opportunities.

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Verhaegen, Lydwine. "Public mental health marketing, developing a consumer attitude". Health Policy 26, n.º 1 (novembro de 1993): 77–78. http://dx.doi.org/10.1016/0168-8510(93)90079-5.

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Bergan, Daniel, e Genevieve Risner. "The Power of Citizen-Group Public-Policy Advertising". Journal of Advertising Research 52, n.º 4 (dezembro de 2012): 405–20. http://dx.doi.org/10.2501/jar-52-4-405-420.

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Wilkie, William L., Debra M. Desrochers e Gregory T. Gundlach. "Marketing Research and Public Policy: The Case of Slotting Fees". Journal of Public Policy & Marketing 21, n.º 2 (setembro de 2002): 275–88. http://dx.doi.org/10.1509/jppm.21.2.275.17591.

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Seiders, Kathleen, e Ross D. Petty. "Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations". Journal of Public Policy & Marketing 26, n.º 2 (setembro de 2007): 236–42. http://dx.doi.org/10.1509/jppm.26.2.236.

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This essay explores the policy implications of the findings in this special section for potential remedies and opportunities for further research in the critical area of obesity. Children are an important focus here both because of the dramatic increase in childhood obesity in recent decades and because they lack the cognitive development and social experience to process marketing communications with the sophistication of adults. In addition, children's food purchase decisions are substantially influenced by their parents. Although packaged food marketers are setting their own voluntary restrictions on products to be marketed during entertainment content targeted at children, the impact of such restrictions is limited because children are substantial viewers of general entertainment content. This essay suggests that more prominent nutrition disclosure oriented toward obesity concerns for both packaged foods and fast-food restaurants should be more fully considered. It further suggests that increased marketing research is needed to better understand children as consumers, the role of parents as gatekeepers, and the differences between ethnic population segments. Marketing research also can contribute to the assessment of the effectiveness of different regulatory approaches adopted by various countries and the viability of mass educational approaches versus individual encouragement by parents, doctors, and others. The authors note that because obesity is a long-term health problem, a longitudinal tracking study would be useful in studying both health effects over time and the effectiveness of various policy interventions.

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Fuller, Donald A., Jeff Allen e Mark Glaser. "Materials Recycling and Reverse Channel Networks: The Public Policy Challenge". Journal of Macromarketing 16, n.º 1 (junho de 1996): 52–72. http://dx.doi.org/10.1177/027614679601600104.

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Dixit, Ashutosh, Karin Braunsberger, George M. Zinkhan e Yue Pan. "Information technology–enhanced pricing strategies: managerial and public policy implications". Journal of Business Research 58, n.º 9 (setembro de 2005): 1169–77. http://dx.doi.org/10.1016/j.jbusres.2004.04.003.

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Carman, James M., e Robert G. Harris. "Public Regulation of Marketing Activity, Part III: A Typology of Regulatory Failures and Implications for Marketing and Public Policy". Journal of Macromarketing 6, n.º 1 (junho de 1986): 51–64. http://dx.doi.org/10.1177/027614678600600108.

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Hartley, Joseph R. "The American way of public policy". Business Horizons 31, n.º 3 (maio de 1988): 2–7. http://dx.doi.org/10.1016/0007-6813(88)90001-8.

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Peñaloza, Lisa. "Immigrant Consumers: Marketing and Public Policy Considerations in the Global Economy". Journal of Public Policy & Marketing 14, n.º 1 (março de 1995): 83–94. http://dx.doi.org/10.1177/074391569501400108.

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The author addresses marketing and public policy implications stemming from the presence of Mexican immigrant consumers in the United States economy. Their transnational consumption experiences raise a number of policy issues as the result of cultural differences in language, currency, processes of identity formation, and relations with others. In addition, the author discusses more general social issues regarding the significance of marketing activities situated at the nexus of consumption and labor in the global economy.

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Mandal, Pratap Chandra. "Public Policy Issues in Direct and Digital Marketing – Concerns and Initiatives". International Journal of Public Administration in the Digital Age 6, n.º 4 (outubro de 2019): 54–71. http://dx.doi.org/10.4018/ijpada.2019100105.

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Companies require information about customers to understand them, know their preferences, and develop relationships with them. Companies employ a number of direct and digital marketing channels to collect information and intelligence about customers. Marketers adopt a number of unfair practices for collecting information through direct and digital marketing and this raises concerns about consumer privacy. The article discusses the various aspects of consumer privacy and the need for protecting consumer privacy. The article further focuses on the various regulations enforced by regulatory bodies and governments of countries to protect customers. Various initiatives taken by companies to protect customers are discussed. Direct and digital marketing channels allow companies to collect information and intelligence about customers and to influence them. However, companies should be sensitive to customer concerns. This will help companies in building long-term customer relationships.

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Tummers, Lars. "Public Policy and Behavior Change". Public Administration Review 79, n.º 6 (outubro de 2019): 925–30. http://dx.doi.org/10.1111/puar.13109.

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deLeon, Peter. "Social Construction for Public Policy". Public Administration Review 65, n.º 5 (setembro de 2005): 635–37. http://dx.doi.org/10.1111/j.1540-6210.2005.00491.x.

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Champney, Leonard. "Public Goods and Policy Types". Public Administration Review 48, n.º 6 (novembro de 1988): 988. http://dx.doi.org/10.2307/976995.

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Morgan, Fred W., e Jeffrey J. Stoltman. "The Effects of Punitive Damages Litigation on Marketing and Public Policy". Journal of Macromarketing 12, n.º 1 (junho de 1992): 30–44. http://dx.doi.org/10.1177/027614679201200104.

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Artigos de revistas sobre o tema "Marketing and public policy"

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