Bibliografias temáticas / Marketing

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Literatura científica selecionada sobre o tema "Marketing"

Autor: Grafiati
Publicado: 4 de junho de 2021
Última modificação: 5 de outubro de 2024

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Artigos de revistas sobre o assunto "Marketing"

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Beyer, Karolina. "Online marketing as a successor of traditional marketing". Studia i Prace WNEiZ 52 (2018): 9–20. http://dx.doi.org/10.18276/sip.2018.52/1-01.

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Drapińska, Anna. "Ethics of Marketing – is Marketing Ethical?" Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 229–40. http://dx.doi.org/10.18276/pzfm.2015.41/2-19.

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Kanurić, Hakija. "MREŽNI MARKETING S ASPEKTA ISLAMSKOG PRAVA". Zbornik radova Islamskog pedagoškog fakulteta u Bihaću 12, n.º 12 (28 de dezembro de 2020): 65–81. http://dx.doi.org/10.52535/27441695.2020.12.65-81.

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Ovaj rad ima za cilj predstaviti mrežni marketing kao model poslovanja, distribucije i prodaje robe, ukazati na njegove pozitivnosti i negativnosti, praktična iskustva i zakonske regulative nekih zemalja spram ovog poslovnog modela, te elaborirati mišljenja savremenih islamskih pravnika o mrežnom marketingu i na koncu eksplicirati njegov šerijatsko-pravni status te objasniti da li je kompatibilan islamskim normama poslovanja ili ne.Prilikom proučavanja i analiziranja mrežnog marketinga korištena je metoda teorijske analize, deskriptivno-analitička i komparativna metoda.Rezultat studije pokazuje da je mrežni marketing u svojoj uobičajenoj formi, pri kojoj se članstvo uvjetuje novčanom uplatom ili kupovinom proizvoda, zabranjen. Da bi mrežni marketing s aspekta islamskog prava bio prihvatljiv, neophodno je da prodaja tim putem zadovoljava opće uvjete kupoprodaje u islamskom pravu, da proizvod koji se tim putem prodaje vrijedi cijene koja se za njega plaća, da se kroz marketing proizvoda ne služi obmanom i da se ne uzima profit od članova iz nižih nivoa kojima se ne čini nikakva usluga.
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Kowal, Witold. "Marketing metrics – perspektywa marketingu offline vs. marketingu online". Marketing i Rynek 2023, n.º 7 (21 de julho de 2023): 18–26. http://dx.doi.org/10.33226/1231-7853.2023.7.3.

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Oh, Heiwon, Brenda Avila e Jay Sang Ryu. "COTTON AWARENESS MARKETING: THE COMPARISON OF SOCIAL MEDIA MARKETING AND CONVENTIONAL MARKETINT". Global Fashion Management Conference 3, n.º 3 (30 de junho de 2015): 338–41. http://dx.doi.org/10.15444/gfmc2015.03.03.03.

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Mazurek-Łopacińska, Krystyna, e Magdalena Sobocińska. "Content Marketing in the Aspect of the Evolution of Internet Function and the Development of Marketing Concept". Marketing i Zarządzanie 52 (2018): 83–92. http://dx.doi.org/10.18276/miz.2018.52-08.

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Haker, Dina. "NOVE TEHNOLOGIJE I MARKETING". Zbornik radova Fakulteta tehničkih nauka u Novom Sadu 35, n.º 10 (3 de outubro de 2020): 1742–45. http://dx.doi.org/10.24867/09gi01haker.

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Cilj rada jeste analiza primene i veza novih tehnologija i marektinga. Elektronski marketing (e-marketing) predstavlja sve online ili elektronski bazirane aktivnosti koje omogućavaju proizvođačima roba i usluga da zadovolje potrebe i želje svojih kupaca na brz i efikasan način. Umesto elektronski marketing, sve češće se koristi termin digitalni marketing. U radu će biti određen nov koncpet primene marketinga i to internet ili elektronski marketing koji se sve češće koristi u praksi. Na primeru hotela Turist dat je prikaz upotrebe digitalnog marketinga u poslovanju.
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Rutkauskas, Aleksandras Vytautas, e Adomas Ginevičius. "INTEGRATED MANAGEMENT OF MARKETING RISK AND EFFICIENCY / INTEGRUOTAS MARKETINGO RIZIKOS IR EFEKTYVUMO VALDYMAS". Journal of Business Economics and Management 12, n.º 1 (12 de abril de 2011): 5–23. http://dx.doi.org/10.3846/16111699.2011.555357.

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There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio management situation is analysed in such a way that resources, intended for risk management, are distributed among the means of decreasing value at risk in such a manner that the overall value of risk, i.e. the resultant of all risk values, would be minimal. Second, based on the expert efficiency estimates for a unit of costs in every element of marketing structure, a distribution of costs is pursued which would uphold the best increase of marketinggenerated marginal utility. To find the solution, imitative modeling and stochastic optimization methods are used. Santrauka Kyla dvi pagrindines marketingo valdymo problemos: pirma—tai marketingo gebejimo efektyviai naudoti jam skirtus išteklius didinimas, antra—inventorizuoti marketingo veiklai itak daranèias rizikas, siekiant parengti ju valdymo strategij. Atsižvelgiant i išskirtini marketingo rizikingum, jo efektyvumo problemu sprendimas neatsiejamas nuo riziku, daranèiu poveiki marketingui, identifikavimo ir ju valdymo strategiju sukurimo. Straipsnyje marketingo efektyvumas ir rizikos valdymo problemos nagrinejamos dviem budais. Pirmas—nagrinejama marketingo riziku portfelio valdymo situacija, kai ištekliai, skirti rizikai valdyti, dalijami tarp priemoniu, skirtu riziku vertei mažinti (Value at Risk), taip, kad bendroji rizikos verte, t. y. visu rizikos verèiu atstojamoji, butu minimali. Antras—remiantis ekspertu efektyvumo iverèiais snaudu vienetui kiekviename marketingo strukturos elemente, ieškomas toks snaudu padalijimas, kuris puoseletu naudingiausi marketingo sukuriamo ribinio naudingumo prieaugi. Sprendimams rasti pasitelkti imitacinio modeliavimo ir stochastinio optimizavimo metodai.
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Holden, Alfred C., e Laurie Holden. "Marketing history: Illuminating marketing's clandestine subdiscipline". Psychology and Marketing 15, n.º 2 (março de 1998): 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f.

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Lipiec, Dariusz. "Marketing usług a duszpasterstwo". Teologia i Moralność 17, n.º 1(31) (24 de julho de 2022): 91–104. http://dx.doi.org/10.14746/tim.2022.31.1.7.

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Duszpasterstwo Kościoła katolickiego wykazuje cechy podobne do działalności usługowych, zwłaszcza niekomercyjnych. Z tego powodu w działalności pastoralnej jest możliwe zastosowanie, w ograniczonym zakresie, instrumentów i strategii właściwych dla marketingu usług. W pierwszej części artykułu został scharakteryzowany marketing usług i wskazane cechy usług. Druga część przedstawia instrumenty marketingu usług oraz wskazuje na możliwości zastosowania ich w duszpasterstwie. W trzeciej części wskazano na strategie marketingu usług, które mogą być wykorzystane w działalności Kościoła. Szczególną uwagę zwrócono na marketing partnerski, pod niektórymi względami przypominający posługę pastoralną.
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Teses / dissertações sobre o assunto "Marketing"

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Kučinskaitė, Kamilė. "Socialinio marketingo priemonių taikymo jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose vertinimas". Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_090331-02170.

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Darbo objektas - socialinio marketingo priemonių taikymas aktyvaus laisvalaikio skatinimui. Probleminis klausimas. Kaip taikyti socialinio marketingo priemones jaunimo aktyviam laisvalaikiui skatinti? Darbo tikslas – įvertinti socialinio marketingo priemonių taikymą jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo uždaviniai: 1. Atskleisti socialinio marketingo teorinius aspektus; 2. Įvertinti socialinio marketingo priemones, taikomas aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose; 3. Identifikuoti socialinio marketingo priemones, taikytinas jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo metodai:  mokslinės literatūros analizė;  anketinė apklausa;  aprašomoji statistinė duomenų analizė; Rezultatai, išvados, pasiūlymai: Socialinio marketingo paskirtis – ne įsakynėti žmonėms, ką ir kaip jiems daryti, o nukreipti juos teigiama linkme, pakeisti jų gyvenimą į gerąją pusę. Dažniausiai jis bando spręsti problemas susijusias su sveikata ar aplinkosauga. Norimi rezultatai neateina taip greitai kaip norėtūsi, tačiau dažniausiai jie būna ilgalaikiai ir teigiami. Tokia socialinio marketingo priemone, kaip reklama, galime paskatinti Jonavos ir Kėdainių jaunimą savo laisvalaikį leisti aktyviau. Išsiaiškinome, kad šių miestų jaunimas labiausiai pastebi lauko reklamą, bei reklamą spaudoje ir internete. Taigi jei reklamuojant aktyvius laisvalaikio praleidimo būdus būtų panaudoti tokie teigiami faktoriai, kaip... [toliau žr. visą tekstą]
The object - social marketing measures to promote active leisure. Issues. How to apply social marketing tools to promote youth active leisure? The aim – identify social marketing measures to promote active leisure among youth in Jonava and Kėdainiai cities. Tasks: 1. to expose the social marketing aspects of the theoretical; 2. to evaluate social marketing tools applied active leisure promotion in Jonava and Kėdainiai cities; 3. Identify the social marketing tools, which are used to promote active leisure in jonava and kėdainiai cities. Methods:  analysis of scientific literature;  questionnaire;  descriptive statistical analysis of the data; The results, conclusions, recommendations: Social marketing is trying to change not only individuals but also society well-established attitude to certain things. In most cases social marketing is trying to solve the problems related to health or the environment. The desired results do not come as quickly as we would like, but they are usually long-term and positive. This social marketing tool like advertising, we can encourage Jonava and Kėdainiai cities young people to spend their leisure time more active. We found that most of these urban youth most observes outdoor advertising and advertising in press and online advertising. If promoting active leisure activities we use such positive factors as the original presentation, unusual, information, famous people, humor and the idea, we can achieve great results.
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Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.

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This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the practical part of thesis.
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Bagdonas, Mindaugas. "UAB „JORINGĖ“ marketingo veiklos planavimas". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_151746-45924.

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Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galimybes, reklamuotis regioninėje spaudoje.
The purpose of this work is to write a marketing plan for Joringė Ltd. The paper consists of three main parts. The first part discusses how a marketing plan should be written in theoretical framework. The second part analizes the company‘s internal and external business environment to show what weaknesses and strengths the company has. Finally in the third part, the main steps what company should do in order to reach main objectives in the future are covered .
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Galinaitytė, Dainora. "Partizaninio marketingo kanalų taikymas elektroninei komercijai". Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048.

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Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas ir kokių kanalų panaudojimo pagalba internete jis yra panaudojimas. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai lyginamojo tyrimo, kurio metu buvo siekiama išsiaiškinti, kaip keturios pasaulinės informacinių technologijų kompanijos „Apple“, „Google“, „Microsoft“ ir „IBM“ panaudoja 16 netradicinio marketingo kanalų. Projektinėje darbo dalyje suformuluoti tokie sprendimai: norint tinkamai pasirinkti reklamos kanalą reikia turėti aiškią strategiją, kuria bus bandoma pasiekti vartotoją. Todėl siūloma vadovautis tokia pateikta schema.
According this Master studies final thesis, was seeking to identify the most suitable Guerilla Marketing channels in digital area. In theoretical part of thesis was analyzing conception of e-commerce, clarifying what is "Guerilla Marketing" and which kind of digital media channels are the most suitable for "Guerilla Marketing". The analytical part of the thesis presents and analyzes the results of a comparative study, which was conducted to examine how four global information technology companies Apple, Google, Microsoft, and IBM's use of 16 non-traditional marketing channels. The practical part: To select the proper channel of advertising you need to have a clear strategy that will attempt to reach the consumer. Therefore, it is proposed to follow the scheme which is the third part. According the details of the proposed scheme and follow the other criteria to choose the most appropriate non-traditional media channels.
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Zhu, Zhichang. "From marketing systems to systems marketing". Thesis, University of Hull, 1995. http://hydra.hull.ac.uk/resources/hull:3706.

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This thesis attempts to explore an alternative taking us beyond the paradigmatic tension which currently dominates and stagnates the discipline of marketing study.This is done in the light of Habermas's critical theory and contemporary critical systems thinking (CST). It is argued that there is an urgent need to bring together the strengths of 'critical' and 'systems' so as to facilitate collective complementarity while at the same time preserving opportunity for pursuing individual development among heterogeneous approaches.Based upon an investigation of how systems approaches have been employed as analytical techniques for improving marketing efficiency, as conceptual models facilitating comprehensive understanding of marketing activities, and as a guide to theoretical development to co-ordinate divergence and convergence in research, the thesis contends that systems approaches can be employed in a perhaps more rewarding way to investigate, address and tackle the present paradigmatic tension.The thesis proposes a critical systems reconstruction of marketing study: first reorienting marketing as a communicative action system driven and constituted by rationally contesting human technical, practical and emancipatory interests in consumption needs, then suggesting a conceptual typology for categorising marketing approaches into technical, practical and normative marketing which systematically nurtures technical enhancement, subjective experience and social norm formation inmarketing activities.It is asserted that under such reconstruction, mutual understanding and support among heterogeneous approaches is not arbitrary, but is an inherent feature of marketing knowledge inquiry. The thesis urges marketing researchers to enter into a critical dialogue to establish plurality in the long term, to promote mutual learning through fusion of horizons, and to pursue complementarity in practical problemsolving intervention.In the effort to revitalise systems approach as a facilitating model, the thesis concludes that given the stagnating paradigmatic unease currently prevailing in marketing study, the future for competitive marketing systems lies in systems marketing - serving human contestable interests in consumption needs through communicative reasoning among various marketing systems.
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Řezníček, Josef. "Efektivita obsahového marketingu". Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193551.

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The main purpose of this work is to find out what influences efficiency and reaching goals of content marketing by creating and promoting articles, e-mails, videos, podcasts and social network content. The author defines theoretic fundaments of content marketing, research parts of content strategy that influences content marketing, and tries to find out, how those forms of content use more efficiently. At the end of the work author offers proposals of possible key performance indicators for measuring content marketing results and efficiency. He uses methods of data analysis, experiments on users, and mathematical modeling.
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Krick, Matthias. "Marketing : Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen /". Zürich, 1999. http://www.unizh.ch/ifbf/marketing/diss/mk/dissmk.pdf.

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Varfan, Mona, e Alfa Shima. "Traditional marketing vs. Internet marketing. A comparison". Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.

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Title: Traditional marketing vs. Internet marketing: A comparison

Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?

Purpose: The aim of this study is to compare traditional marketing and Internet marketing and show the differences of characteristics between them. And to find out what marketing tools are effective for some chosen companies in the fashion industry.

Method: The information gathered in this study was obtained through qualitative research from textbooks, websites, articles and interviews. Some quantitative data such as statistics were also gathered. The authors conducted interviews with few companies operating in the fashion industry to collect information needed for the analysis in this study.

Conclusion: By analysing different aspects of theory, comparison and interview answers, the authors came to a conclusion. Using the advantages of both Internet marketing and traditional marketing according to the goals of the company, is considered to be the most effective way of marketing. Comparing the two approaches, Internet seemed to be a complementary tool to traditional marketing.

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Röndell, Jimmie. "From Marketing to, to Marketing with Consumers". Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183626.

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Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. This constitutes a fundamental change in the established understanding of consumer marketing. This thesis argues for a subtle but vital shift in perspective, from one of marketing to, to one of marketing with consumers, by addressing the research question: How does the shift from marketing to, to marketing with consumers change the role of actors and value propositions? The study traces the historical development of consumer marketing, reflecting on the limitations of the traditional theoretical framing, and basing its theoretical foundation on business network theory and service dominant logic. Findings from four extensive empirical studies show that while the change is very important, it is equally important not to disregard the fact that consumers are still consumers. Rather than merging the role of providers and consumers, treating consumers as “prosumers” equal to business actors, it is instead vital to even further identify the distinctions between firms and consumers. This means recognizing that these roles, as defined by their functional identity in interactions, are complementary functions within the exchange and value creation network. Furthermore, the role of value propositions is no longer merely to act as a means for communicating the defined value of a supplier’s output to consumers. Rather, in a marketing with perspective, the role of value propositions is to act as a means for interaction, facilitating opportunities for identifying potential value and benefits generated in the interaction between and in-between consumers and firms, where the roles of the actors as initiators-participants are interchangeable.
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Perera, Ana Amélia Brauner. "Projeto poupança florestal: marketing ou marketing social?" Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.

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Made available in DSpace on 2014-08-20T13:46:41Z (GMT). No. of bitstreams: 1 ana_amelia_brauner_pereira_dissertacao.pdf: 4725645 bytes, checksum: 6eb2077e22112c143bc9042a26e55b98 (MD5) Previous issue date: 2008-11-24
The global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s behaviour and makes use of persuasion strategies not only through publicity but by using mechanisms that are gradual and naturally assimilated. Social marketing is an example of such opportunities created by marketing. The Project Poupança Florestal (freely translated as Forest Saving) was developed within this framework, in which it is necessary to construct or consolidate the business image. In order to evaluate the impact of such project in the South of Rio of Grande do Sul estate, in Brazil, the present study has developed a review of literature, documental research, as well as has carried out interviews (open questionnaires) with representative of several social institutions. The analysis of the interviews shows that the majority of the representatives tend to perceive the project as an isolated action which helps improving the image of Votorantim in the south of the Rio Grande do Sul estate (Brazil), but they do not perceive it as having positive impact in the socioeconomic development of the region as a whole.
A economia globalizada transformou as relações empresariais impactando diretamente nas culturas regionais e interferindo, também, nos modos de produção e nas relações pessoais. Esse processo vem sendo acompanhado e estimulado pelo marketing, que se apresenta de várias formas para permitir uma maior aceitabilidade da ação do mercado. Através de um estudo detalhado sobre o comportamento das pessoas o marketing utiliza estratégias de persuasão não mais apenas através da publicidade, mas cria mecanismos que são assimilados de forma natural e gradual. O marketing social é um exemplo destas oportunidades construídas pelo marketing. O Projeto Poupança Florestal foi construído neste ambiente, onde a construção ou consolidação de imagem empresarial se faz necessária. A análise das entrevistas com os representantes da sociedade desenvolvida neste trabalho mostra que eles tendem, em sua maioria, a perceber o projeto como uma ação isolada que auxilia na construção da imagem da Votorantim na zona sul do Estado do Rio Grande do Sul e não percebem resultados positivos no desenvolvimento socioeconômico da região onde o projeto se desenvolve.
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Mais fontes

Livros sobre o assunto "Marketing"

1

Seabrook, John. Nobrow: Kulʹtura marketinga. Marketing kulʹtury. Moskva: AdMarginem, 2012.

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2

Bond, Craig A. Controlling marketing: Marketing success through marketing controls. Chicago: Pluribus Press, 1989.

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3

Dallmer, Heinz. Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct marketing, new marketing, zukünftiges Marketing. Wiesbaden: Gabler, 1991.

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4

Kellie, Vincent, Wright Claire e Chartered Institute of Marketing, eds. Marketing essentials: Assessing the marketing environment ; Marketing information and research ; Stakeholder marketing. London: BPP Learning Media, 2008.

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5

Zikmund, William G. Marketing. 3a ed. New York: Wiley, 1989.

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6

Runia, Peter M., Frank Wahl, Olaf Geyer e Christian Thewißen. Marketing. München: Oldenbourg Wissenschaftsverlag Verlag, 2011. http://dx.doi.org/10.1524/9783486714531.

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7

Lamb, Charles W. Marketing. 8a ed. Mason, Ohio: Thomson/South-Western, 2006.

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8

Armario, Enrique Martin. Marketing. Barcelona: Ariel, 1993.

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9

Bauer, András. Marketing. [Budapest]: AULA, Budapesti Közgazdaságtudományi Egyetem, 1992.

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10

McDaniel, Carl. Marketing. Boston: Allyn and Bacon, 1987.

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Capítulos de livros sobre o assunto "Marketing"

1

Biesel, Hartmut H. "Marketing Marketing gezielt nutzen". In Vertriebsarbeit leicht gemacht, 49–66. Wiesbaden: Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-02982-1_4.

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Kleinaltenkamp, Michael, e Samy Saab. "Marketing-Controlling Marketing-Controlling". In Technischer Vertrieb, 179–90. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-79533-9_6.

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Vossebein, Ulrich. "Marketing und Marketing-Management". In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2002. http://dx.doi.org/10.1007/978-3-322-86757-5_1.

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Vossebein, Ulrich. "Marketing und Marketing-Management". In Marketing, 1–18. Wiesbaden: Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-94529-7_1.

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Vossebein, Ulrich. "Marketing und Marketing-Management". In Marketing, 1–11. Wiesbaden: Gabler Verlag, 1997. http://dx.doi.org/10.1007/978-3-322-94601-0_1.

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Pasquier, Martial, e Jean-Patrick Villeneuve. "Marketing and public marketing". In Marketing Management and Communications in the Public Sector, 15–36. 2nd Edition. | New York : Routledge, 2017. |: Routledge, 2017. http://dx.doi.org/10.4324/9781315622309-2.

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Kucuk, S. Umit. "Marketing and Marketing Mix". In Visualizing Marketing, 3–7. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_2.

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Kucuk, S. Umit. "Marketing and Marketing Mix". In Palgrave Studies in Marketing, Organizations and Society, 7–13. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18215-0_2.

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Carl, Notger, Rudolf Fiedler, William Jórasz e Manfred Kiesel. "Marketing". In Grundkurs Betriebswirtschaftslehre, 77–109. Wiesbaden: Vieweg+Teubner Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-93954-8_3.

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Jørgensen, Steffen. "Marketing". In Handbook of Dynamic Game Theory, 865–905. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-44374-4_22.

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Trabalhos de conferências sobre o assunto "Marketing"

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Same, Siiri, e Jorma Larimo. "Marketing Theory: Experience Marketing and Experiential Marketing". In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.063.

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Berčík, Jakub. "Aroma Marketing - a Modern Marketing Phenomenon". In International Scientific Days 2018. Wolters Kluwer ČR, Prague, 2018. http://dx.doi.org/10.15414/isd2018.s2-3.02.

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Sajin, Vlada. "Social media marketing and digital marketing". In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Vidal, Catarina, Ana Povoa, Irina Teixeira e Anabela Marcos. "A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing". In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476346.

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Daukseviciute, Irena, e Rolandas Drejeris. "Measuring Marketing Efficiency And Optimising Marketing Programmes". In Contemporary Issues in Business, Management and Education ‘2012. Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/cibme.2012.23.

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Burlac, Aliona, e Xenia Frumosu. "The Power of Social Media Marketing for Businesses". In Simpozion Ştiinţific al Tinerilor Cercetători, Ediţia a 21-a. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/sstc.v1.51.

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Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, build brand awareness and boost customer engagement. This article delves into the power of social media marketing, outlining all the tools and features businesses have at their disposal - such as paid advertising, influencer marketing, and content promotion. Finally, social media marketing's strength lies in its capacity to generate useful data and insights that businesses can use to refine their strategies.
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Kambil, A., A. Kamis, M. Koufaris e B. D. Weinberg. "Electronic marketing". In 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the. IEEE, 2003. http://dx.doi.org/10.1109/hicss.2003.1174432.

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Kambil, A., A. Kamis, M. Koufaris e B. D. Weinberg. "Electronic marketing". In 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the. IEEE, 2004. http://dx.doi.org/10.1109/hicss.2004.1265422.

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Kambil, Ajit, Arnold Kamis, Marios Koufaris e Bruce Weinberg. "Electronic Marketing". In 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07). IEEE, 2007. http://dx.doi.org/10.1109/hicss.2007.200.

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"Marketing innovation". In IEE Seminar on Managing Innovation. IEE, 2000. http://dx.doi.org/10.1049/ic:20000391.

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Relatórios de organizações sobre o assunto "Marketing"

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Kramer, Mitchell. Epiphany Marketing. Boston, MA: Patricia Seybold Group, janeiro de 2003. http://dx.doi.org/10.1571/pr1-2-03cc.

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Kramer, Mitchell. Aprimo Marketing 5.5. Boston, MA: Patricia Seybold Group, dezembro de 2002. http://dx.doi.org/10.1571/pr12-5-02cc.

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Kramer, Mitchell. divine’s Velocity Marketing. Boston, MA: Patricia Seybold Group, fevereiro de 2003. http://dx.doi.org/10.1571/pr2-21-03cc.

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Marshak, Ronni. Marketing Offer Overload. Boston, MA: Patricia Seybold Group, março de 2013. http://dx.doi.org/10.1571/bp03-21-13cc.

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Roussanov, Nikolai, Hongxun Ruan e Yanhao Wei. Marketing Mutual Funds. Cambridge, MA: National Bureau of Economic Research, setembro de 2018. http://dx.doi.org/10.3386/w25056.

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Bronnenberg, Bart, Jean-Pierre Dubé e Chad Syverson. Intangible Marketing Capital. Cambridge, MA: National Bureau of Economic Research, junho de 2022. http://dx.doi.org/10.3386/w30145.

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Worden, Logan. Grain Marketing 101. Ames (Iowa): Iowa State University, janeiro de 2019. http://dx.doi.org/10.31274/cc-20240624-795.

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Bird, L. A., e E. S. Brown. Utility-Marketing Partnerships: An Effective Strategy for Marketing Green Power? Office of Scientific and Technical Information (OSTI), abril de 2006. http://dx.doi.org/10.2172/882040.

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Kramer, Mitchell. Blue Martini Relationship Marketing. Boston, MA: Patricia Seybold Group, janeiro de 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

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Kramer, Mitchell. SAS Marketing Optimization 3.2. Boston, MA: Patricia Seybold Group, fevereiro de 2004. http://dx.doi.org/10.1571/pr2-5-04cc.

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