Artigos de revistas sobre o tema "Influenceurs – Marketing"
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Marty, Stéphanie. "« Swipe up » et « codes promo » : quand les influenceurs donnent vie à un storyliving dédié aux marques". Communication & management Vol. 18, n.º 1 (18 de junho de 2021): 47–65. http://dx.doi.org/10.3917/comma.181.0047.
Texto completo da fonteVernette, Éric, e Élisabeth Tissier-Desbordes. "Le repérage marketing des influenceurs dans les réseaux sociaux Des dangers de l’ignorance aux risques de l’à peu près…". Décisions Marketing N° 67, n.º 3 (1 de agosto de 2012): 5–8. http://dx.doi.org/10.3917/dm.067.0005.
Texto completo da fonteHastiana, Arlin Tri, e Rifelly Dewi Astuti. "Analisis Pengaruh Kredibilitas Influencer Marketing Terhadap Minat Beli Pada Industri Skincare Merek Lokal Indonesia". Journal of Economic, Bussines and Accounting (COSTING) 7, n.º 1 (29 de julho de 2023): 399–409. http://dx.doi.org/10.31539/costing.v7i1.6646.
Texto completo da fonteShahzad, Aamir, Hamza Rashid, Atif Nadeem, Muhammad Bilal e Wisal Ahmad. "Social Media Influencer Marketing: Exploring the Dynamics of Follower Engagement". Journal of Policy Research 12, n.º 4 (31 de dezembro de 2023): 1–8. http://dx.doi.org/10.61506/02.00120.
Texto completo da fonteBelanche, Daniel, Marta Flavián e Sergio Ibáñez-Sánchez. "Followers’ reactions to influencers’ Instagram posts". Spanish Journal of Marketing - ESIC 24, n.º 1 (20 de fevereiro de 2020): 37–54. http://dx.doi.org/10.1108/sjme-11-2019-0100.
Texto completo da fonteIsti Raafaldini Mirzanti, Icha Isana Febriana,. "Instagram Influencer Selection Analysis on the SME’s Brand Campaign in Indonesia using Correlation Analysis (Case Study: IAM.ID)". Psychology and Education Journal 58, n.º 1 (1 de janeiro de 2021): 3455–61. http://dx.doi.org/10.17762/pae.v58i1.1285.
Texto completo da fonteDey, Anindita. "Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam". Indian Journal of Mass Communication and Journalism 3, n.º 3 (30 de março de 2024): 16–21. http://dx.doi.org/10.54105/ijmcj.c1069.03030324.
Texto completo da fonteNguyen, Cuong, Tien Nguyen e Vinh Luu. "RELATIONSHIP BETWEEN INFLUENCER MARKETING AND PURCHASE INTENTION: FOCUSING ON VIETNAMESE GEN Z CONSUMERS." Independent Journal of Management & Production 13, n.º 2 (1 de abril de 2022): 810–28. http://dx.doi.org/10.14807/ijmp.v13i2.1603.
Texto completo da fonteSatpathy, Abhilash, Ansuman Samal, Kilaru Madhavi e Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision". ECS Transactions 107, n.º 1 (24 de abril de 2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.
Texto completo da fonteBonus, Alexis Keith, Jasmin Raghani, John Kenneth Visitacion e Mary Caroline Castaño. "Influencer Marketing Factors Affecting Brand Awareness and Brand Image of Start-up Businesses". Journal of Business and Management Studies 4, n.º 1 (5 de março de 2022): 189–202. http://dx.doi.org/10.32996/jbms.2022.4.1.22.
Texto completo da fonteKumar, Aman. "THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n.º 04 (2 de maio de 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.
Texto completo da fonteMuslimah, Dinda Desmonda, e Ayu Sunengsih. "A Bibliometric Analysis of Virtual Influencer". West Science Interdisciplinary Studies 1, n.º 12 (22 de dezembro de 2023): 1241–48. http://dx.doi.org/10.58812/wsis.v1i12.421.
Texto completo da fonteDarlington, Aneta. "Comparative indicator analysis based on aggregated data in the context of needs and interpretative possibilities in procedural terms". Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, n.º 182 (2023): 31–45. http://dx.doi.org/10.29119/1641-3466.2023.182.2.
Texto completo da fonteŁASZKIEWICZ, Anna. "ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING". Scientific Papers of Silesian University of Technology. Organization and Management Series 2024, n.º 193 (2024): 23–34. http://dx.doi.org/10.29119/1641-3466.2024.193.2.
Texto completo da fonteEt. all, Mustafizul Haque. "Impact of Influencer Marketing on Consumer Behavior : An Analytical Study". Tuijin Jishu/Journal of Propulsion Technology 44, n.º 4 (16 de outubro de 2023): 3160–66. http://dx.doi.org/10.52783/tjjpt.v44.i4.1410.
Texto completo da fonteKohli, Javin, e Dr Rajeev Gupta. "Impact of Influencer Marketing and User-Generated Content on Millennials\' Purchase Decisions". International Journal for Research in Applied Science and Engineering Technology 12, n.º 4 (30 de abril de 2024): 5679–701. http://dx.doi.org/10.22214/ijraset.2024.61376.
Texto completo da fonteChiu, Yu-Jing, Ling-Shiuan Hong, So-Ra Song e Yu-Chao Cheng. "Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing". Mathematics 12, n.º 7 (25 de março de 2024): 981. http://dx.doi.org/10.3390/math12070981.
Texto completo da fonteKim, Seungbae, Xiusi Chen, Jyun-Yu Jiang, Jinyoung Han e Wei Wang. "Evaluating Audience Loyalty and Authenticity in Influencer Marketing via Multi-task Multi-relational Learning". Proceedings of the International AAAI Conference on Web and Social Media 15 (22 de maio de 2021): 278–89. http://dx.doi.org/10.1609/icwsm.v15i1.18060.
Texto completo da fonteSherbaz Khan. "THE ROLE OF DIGITAL INFLUENCER CREDIBILITY ON PURCHASE INTENTION AND THE MEDIATING EFFECT OF CUSTOMER TRUST AND ENGAGEMENT". Global Journal for Management and Administrative Sciences 4, n.º 1 (30 de junho de 2023): 19–45. http://dx.doi.org/10.46568/gjmas.v4i1.177.
Texto completo da fonteBhanot, Neeraj. "Role of Influencer Marketing in Consumer Purchase Decisions: A Bibliometric Analysis and Discourse". INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, n.º 04 (26 de abril de 2024): 1–5. http://dx.doi.org/10.55041/ijsrem31438.
Texto completo da fonteSingh, Kamaldeep. "Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior". European Integration Studies 1, n.º 15 (16 de setembro de 2021): 231–41. http://dx.doi.org/10.5755/j01.eis.1.15.28803.
Texto completo da fontePozharliev, Rumen, Dario Rossi e Matteo De Angelis. "Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality". European Journal of Marketing 56, n.º 3 (4 de abril de 2022): 922–48. http://dx.doi.org/10.1108/ejm-09-2020-0719.
Texto completo da fonteAllal-Chérif, Oihab, Rosa Puertas e Patricia Carracedo. "Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers". Technological Forecasting and Social Change 200 (março de 2024): 123113. http://dx.doi.org/10.1016/j.techfore.2023.123113.
Texto completo da fonteBurnaz, Sebnem, e Fulya Acikgoz. "The influence of 'influencer marketing' on YouTube influencers". International Journal of Internet Marketing and Advertising 15, n.º 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.10036966.
Texto completo da fonteAcikgoz, Fulya, e Sebnem Burnaz. "The influence of 'influencer marketing' on YouTube influencers". International Journal of Internet Marketing and Advertising 15, n.º 2 (2021): 201. http://dx.doi.org/10.1504/ijima.2021.114331.
Texto completo da fonteHarshitha, Sirineni, Raashi Shetty e Dr P. Swami Sairam. "Social Media Marketing: B2B Marketing via Nano Influencers". Journal of University of Shanghai for Science and Technology 23, n.º 07 (1 de agosto de 2021): 1377–87. http://dx.doi.org/10.51201/jusst/21/07335.
Texto completo da fonteGaur, Preethi. "Influencer Marketing Unveiled: A Conceptual Exploration of Emotional Marketing, Consumer Connections, and Future AI Trends". Shanlax International Journal of Management 11, iS1-Jan (27 de janeiro de 2024): 183–90. http://dx.doi.org/10.34293/management.v11iis1-jan.7163.
Texto completo da fonteOmeish, Fandi, Abdel-Aziz Ahmad Sharabati, Mohammd Abuhashesh, Shafig Al-Haddad, Ahmad Yacoub Nasereddin, Mahmoud Alghizzawi e Omar N. Badran. "The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity". International Journal of Data and Network Science 8, n.º 3 (2024): 1701–14. http://dx.doi.org/10.5267/j.ijdns.2024.2.017.
Texto completo da fonteAizaz Ahmad Malik, Zoya Wajid Satti, Noman Bashir e Nasir Munir. "Influence Unveiled: Exploring the Power of Digital Influencers for eWOM and Shaping Follower’s Purchasing Intentions". International Journal of Social Science & Entrepreneurship 3, n.º 3 (30 de julho de 2023): 295–312. http://dx.doi.org/10.58661/ijsse.v3i3.203.
Texto completo da fonteWirapraja, Alexander, Novi Tri Hariyanti e Handy Aribowo. "Kajian Literatur Dampak dan Pengaruh Digital Influencer Marketing terhadap Perkembangan Strategi Bisnis". KONSTELASI: Konvergensi Teknologi dan Sistem Informasi 3, n.º 1 (7 de junho de 2023): 37–47. http://dx.doi.org/10.24002/konstelasi.v3i1.7098.
Texto completo da fonteOkonkwo, Ifeanyi, e Emmanuel Namkoisse. "The Role of Influencer Marketing in Building Authentic Brand Relationships Online". Journal of Digital Marketing and Communication 3, n.º 2 (1 de dezembro de 2023): 81–90. http://dx.doi.org/10.53623/jdmc.v3i2.350.
Texto completo da fonteLiu, Guanchen. "A Review of the Mechanism of the Influencer". Lecture Notes in Education Psychology and Public Media 21, n.º 1 (20 de novembro de 2023): 109–14. http://dx.doi.org/10.54254/2753-7048/21/20230093.
Texto completo da fonteVaidya, Ravi, e Tapasya Karnawat. "CONCEPTUALIZING INFLUENCER MARKETING: A LITERATURE REVIEW ON THE STRATEGIC USE OF SOCIAL MEDIA INFLUENCERS". International Journal of Management, Public Policy and Research 2, SpecialIssue (7 de março de 2023): 81–86. http://dx.doi.org/10.55829/ijmpr.v2ispecialissue.140.
Texto completo da fonteSri Ram Kailash, M. "Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication". Shanlax International Journal of Management 11, iS1-Jan (27 de janeiro de 2024): 48–54. http://dx.doi.org/10.34293/management.v11iis1-jan.7139.
Texto completo da fonteZheng, Siyuan. "An Empirical Study on the Effects of Information Characteristics in Influencer Marketing on Consumers’ Purchase Intention". Advances in Economics and Management Research 8, n.º 1 (8 de novembro de 2023): 179. http://dx.doi.org/10.56028/aemr.8.1.179.2023.
Texto completo da fontePervaiz, Saadia, Sheema Khan e Madiha Ahmed Khan. "The impact of social media influencers on purchase intention: examining the mediating role of credibility in Sindh, Pakistan". Journal of Humanities, Social and Management Sciences (JHSMS) 4, n.º 2 (31 de dezembro de 2023): 78–95. http://dx.doi.org/10.47264/idea.jhsms/4.2.5.
Texto completo da fonteGerlich, Michael. "The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI". Administrative Sciences 13, n.º 8 (2 de agosto de 2023): 178. http://dx.doi.org/10.3390/admsci13080178.
Texto completo da fontePermana, Rezi Muhamad Taufik, M. Malik Akbar Rohandi e Yudha Dwi Nugraha. "New Business Model For Creative Agency Through Influencer Marketing". Jurnal Manajemen dan Bisnis Performa 18, n.º 3 (7 de setembro de 2021): 11–19. http://dx.doi.org/10.29313/performa.v18i3.8101.
Texto completo da fonteSesar, Vesna, Ivana Martinčević e Anica Hunjet. "How Influencer Credibility and Advertising Disclosure affects Purchase Intention". ENTRENOVA - ENTerprise REsearch InNOVAtion 8, n.º 1 (10 de novembro de 2022): 248–63. http://dx.doi.org/10.54820/entrenova-2022-0023.
Texto completo da fonteVemuri, Sritha, Jahnavi P, Lingala Manasa e Pallavi D. R. "The Effectiveness of Influencer Marketing in Promoting Sustainable Lifestyles and Consumer Behaviours". Journal of Business Strategy Finance and Management 05, n.º 02 (15 de janeiro de 2024): 95–114. http://dx.doi.org/10.12944/jbsfm.05.02.05.
Texto completo da fonteZhao, Yiran. "The Influence of the Instability Factors of Influencer Marketing on Brand Marketing -- Based on the Analysis of Florasis's Influencer Marketing Event". Lecture Notes in Education Psychology and Public Media 38, n.º 1 (15 de janeiro de 2024): 36–43. http://dx.doi.org/10.54254/2753-7048/38/20240584.
Texto completo da fontePandey, Krishna Mohan, Himanshu Kumar, Chaitanya Dahikar e Dr N. C. Rajyalaskhmi. "Influencer Marketing: A New Frontier for Brand Awareness in the Digital Era". International Journal for Research in Applied Science and Engineering Technology 11, n.º 10 (31 de outubro de 2023): 1752–73. http://dx.doi.org/10.22214/ijraset.2023.56239.
Texto completo da fonteWoodroof, Parker J., Katharine M. Howie, Holly A. Syrdal e Rebecca VanMeter. "What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions". Journal of Product & Brand Management 29, n.º 5 (11 de janeiro de 2020): 675–88. http://dx.doi.org/10.1108/jpbm-05-2019-2362.
Texto completo da fonteJaad Faraj e Ahmad Hamad. "TRAVEL INFLUENCERS AND INFLUENCER MARKETING IN TOURISM: THE CASE OF LIBYA". International Journal of Innovations in Engineering Research and Technology 11, n.º 1 (29 de janeiro de 2024): 52–59. http://dx.doi.org/10.26662/ijiert.v11i1.pp52-59.
Texto completo da fonteNawi, Nor Fadzlina, e Nur Amalina Faizol. "Influencer Marketing on Instagram: Examining issues of disclosure and regulation for Malaysia". Journal of ASIAN Behavioural Studies 6, n.º 20 (31 de dezembro de 2021): 27–43. http://dx.doi.org/10.21834/jabs.v6i20.399.
Texto completo da fonteAl-Shehri, Mohammed. "Choosing the Best Social Media Influencer: The role of gender, age, and product type in influencer marketing." International Journal of Marketing Strategies 4, n.º 1 (17 de dezembro de 2021): 1–26. http://dx.doi.org/10.47672/ijms.878.
Texto completo da fonteMishra, Ms Sraddhaa, e Dr Rubaid Ashfaq. "Influencer Impact: Examining the Effect of Influencers on Consumer Behaviour and Purchase Decisions". Aug-Sept 2023, n.º 35 (28 de julho de 2023): 1–18. http://dx.doi.org/10.55529/jpome.35.1.18.
Texto completo da fonteYÖRÜK, E. Erdal, e M. Erhan SUMMAK. "Influencer marketıng and publıc relatıons". JBFEM 6, n.º 2 (1 de dezembro de 2023): 67–76. http://dx.doi.org/10.32770/jbfem.vol667-76.
Texto completo da fonteTrivedi, Jay P. "Effect of Influencer Marketing on Online Impulse Purchase". Journal of Electronic Commerce in Organizations 19, n.º 3 (julho de 2021): 49–64. http://dx.doi.org/10.4018/jeco.2021070104.
Texto completo da fonteRajesh, Mr M., e Mr N. Velmurugan. "The Mastering Influencer Marketing: Strategies for Success". International Journal for Research in Applied Science and Engineering Technology 12, n.º 5 (31 de maio de 2024): 1433–39. http://dx.doi.org/10.22214/ijraset.2024.61758.
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