Livros: "How to optimize a video for web"

1

Schaeffer, Mark. Adobe Flash CS4 professional how-tos: 100 essential techniques. Berkeley, CA: Adobe, 2009.

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2

Schepp, Brad. How to make money with YouTube: Earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site. New York: McGraw-Hill Professional, 2009.

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3

Debra, Schepp, ed. How to make money with YouTube: Earn cash, market yourself, reach your customers, and grow your business on the world's most popular video-sharing site. New York: McGraw-Hill Professional, 2009.

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4

service), ScienceDirect (Online, ed. How to cheat in Adobe Flash CS5: The art of design and animation. Oxford: Focal Press, 2010.

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5

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2^a ed. Hoboken, N.J: John Wiley & Sons, 2010.

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6

How to optimize mp4 video for web. Vidconverter, 2024.

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7

Seo How To Optimize Your Web Site For Internet Search Engines. Blankson Enterprises Limited, 2008.

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8

Optimize This: How Two Carpet Cleaners Consistently Beat Web Designers on the Search Engines. Anspach Media, 2014.

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9

Singh, Sanjay. Implementing Streaming Video: How to Set up E-Commerce and Enable Streaming Content Systems. Wiley & Sons, Incorporated, John, 2001.

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10

Adobe Flash CS4 professional how-tos: 100 essential techniques. Berkeley, Calif: Adobe Press, 2008.

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11

Adobe Flash CS4 professional how-tos: 100 essential techniques. Berkeley, CA: Adobe, 2009.

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12

Pirkey, Lyndon. Secret of a Profitable Website : How to Create a Video and Optimize for Maximum Youtube Views: How to Post the Right Book Ad. Independently Published, 2021.

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13

Schaeffer, Mark. Adobe Flash CS3 Professional How-Tos: 100 Essential Techniques (How-Tos). Adobe Press, 2007.

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14

ASP.NET Core 2.2 MVC, Razor Pages, API, JSON Web Tokens & HttpClient: How to Build a Video Course Website. Independently Published, 2019.

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15

Adobe Creative Cloud Guide: Learn How to Use Adobe Creative Cloud for Graphics Design, Video Editing, Web Development and Photography. Independently Published, 2022.

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16

Heisterberg, Rodney, e Alakh Verma. Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage. Wiley, 2014.

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17

Heisterberg, Rodney, e Alakh Verma. Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage. Wiley & Sons, Incorporated, John, 2014.

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18

Heisterberg, Rodney, e Alakh Verma. Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage. Wiley & Sons, Limited, John, 2014.

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19

Heisterberg, Rodney, e Alakh Verma. Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage. Wiley & Sons, Incorporated, John, 2014.

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20

Adobe Flash CS3 professional how-tos: 100 essential techniques. Berkely, CA: Peachpit, 2008.

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21

Giovanni, Diego de. How to Make Money Online Now: 21 Ideas to Work and Earn Money from Wherever You Want with Trading Bitcoin and Forex, Blogger, Web Development, Creating Animation Video. Independently Published, 2019.

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22

Georgenes, Chris. How to Cheat in Adobe Flash CS5: The Art of Design and Animation. Taylor & Francis Group, 2018.

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23

How to Cheat in Adobe Flash CS5: The Art of Design and Animation. CRC Press LLC, 2012.

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24

How to Cheat in Adobe Flash CS5: The Art of Design and Animation. CRC Press LLC, 2012.

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25

How to Cheat in Adobe Flash CS5: The Art of Design and Animation. CRC Press LLC, 2012.

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26

Waters, Rosa. Pinterest(tm): How Ben Silbermann & Evan Sharp changed the way we share what we love. 2015.

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27

Elton, Martin C. J., e John Carey. The Prehistory of the Internet and its Traces in the Present: Implications for Defining the Field. Editado por William H. Dutton. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199589074.013.0002.

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This chapter describes how relevant the study of new media and telecommunication innovations, such as videotex, has been to research on developments around the Internet and the Web. It elaborates the distinctions between the Internet and the Web. Additionally, some of the more interesting links between research issues from long ago (in Internet time!) and those of significance today are explained. Online databases developed the initial designs for information services that would appear on the Web. CompuServe and The Source are the best-known ASCII videotex services. These videotex services provide links to other organisations with which the companies did business. The Internet was initially an infrastructure that efficiently transmitted data and at very low cost; fairly soon, it also became able to transmit asynchronous and real-time voice and video. The Internet community resolved the problem of interlinking disparate computer systems so as to produce new and synergistic wholes.

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28

Burns, Kelli S. Celeb 2.0. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400623967.

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This volume looks at how the new capabilities of Web 2.0 are changing the worlds of celebrity fandom and gossip. With Ashton Kutcher’s record-breaking “tweeting” more famous than his films, and Perez Hilton actually getting more attention than Paris, the actress often covered in his blog, the worlds of celebrity celebration and online social networking are pushing the public’s crush on the famous and infamous into overdrive. Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture explores this phenomenon. Celeb 2.0 looks at how blogs, video sharing sites, user-news sites, social networks, and message boards are fueling America’s already voracious consumption of pop culture. Full of fascinating insights and interviews, the book looks at how celebrities use blogs, Twitter, and other tools, how YouTube and other sites create celebrity, how Web 2.0 shortens the distance between fans and stars, and how the new social media influences news reporting and series television.

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29

Beißwenger, Achim, ed. YouTube und seine Kinder. Nomos Verlagsgesellschaft mbH & Co. KG, 2019. http://dx.doi.org/10.5771/9783845293318.

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All over the world, revolutionary change is taking place in the media and business communication. Of all the technological developments related to Web 2.0, it is above all the new forms of moving pictures on the Internet and their areas of application that testify to a changed culture of entertainment and information. In this respect, the range of videos available, in combination with social media, has assumed an increasingly significant role. But which business models, strategies and marketing concepts promise success. How can they evoke the attention and emotions of increasingly self-sufficient consumers and convince them to part with their money at the same time? Using examples from research and praxis, this study presents the foundations of online video and Web TV, the forms they take, their legal framework conditions, case studies and research findings on them as well as their social and economic significance, including numerous figures, case studies and contributions by authors on BMW, Daimler, Deutsche Telekom, Google/YouTube, IP Deutschland, Microsoft, MySpace, sevenload und W&V, among others.

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30

Jaen, Rafael. Digital Costume Design and Collaboration. Routledge, 2018. http://dx.doi.org/10.5040/9781317387466.

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Digital Costume Design and Collaboration gives in-depth instruction on how to draw, render, and fully design costumes using online tools and software. Grounded in the use of Photoshop, the book explains the process of building a costume design from scratch, including information on digital tools and painting techniques. The book demonstrates how to utilize social media, such as Flickr and Pinterest, to compile research; how to create user-friendly web based slide shows; and how to archive digital files for portfolios and personal websites. It also demonstrates how to organize spec sheets, plots and inventories using Google Docs for easy editing and Dropbox for easy file sharing. A companion YouTube channel featuring video tutorials of exercises and applications compliments the book.

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Streiner, David L., Geoffrey R. Norman e John Cairney. Methods of administration. Oxford University Press, 2015. http://dx.doi.org/10.1093/med/9780199685219.003.0013.

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There are many different ways a scale can be administered. These include face-to-face interviews, questionnaires which are mailed to the respondent, those administered over the telephone, and those presented via the Internet. This chapter discusses the advantages and disadvantages of each, and how changes in technology, such as the increasing use of mobile phones, are affecting factors such as response rate. The chapter summarizes different techniques for increasing the response rate, such as rewards, advance notification, personalization of the covering letter, keeping the questionnaire short, and follow-ups. It also discusses new approaches to administering scales, such as the use of smart phones and video technology. Finally, it mentions some of the difficulties that may be encountered when paper-and-pencil scales are administered over the Web.

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32

Clavio, Galen. Social Media and Sports. Human Kinetics, 2017. http://dx.doi.org/10.5040/9781718221000.

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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, including written content, images, produced video, live video, audio, graphics, dynamic visuals, and responses. They will then gain a better understanding of the social media environment by learning how to think about audiences and networks, evaluating how online communities act and interact, and considering key issues that may be encountered. The final chapters of the text assemble the building blocks from previous chapters into practical application, covering brand management strategies and overall social media presence from the perspective of a member of the sports media, a representative of a team or league, or an individual athlete. Related online learning aids, delivered via HKPropel and reviewed annually to stay current with evolving trends, provides a detailed look into major social networks and their technological elements, plus best practices, tips, and tricks for utilizing a variety of social media platforms. It also examines content methodologies, including podcasting, live video, and prerecorded video, and it discusses the use of social management software. Markers throughout the text refer students to the web resource when additional related content is available. Learning aids for students include Professional Insights, sidebars containing interviews with industry insiders; these real-world examples and professional advice provide depth and context to each chapter's content. Key Points highlight important points, end-of-chapter review questions promote practical application and ensure content comprehension, and bolded key terms are defined in an easy-to-reference glossary. Social Media and Sports offers a practical approach to understanding social media communications in the sports industry, with application extending to those working in journalism, public relations, broadcasting, advertising, and other sport business careers where knowledge of effective social media usage will maximize career potential.

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33

Tuten, Tracy L. Advertising 2.0. Greenwood Publishing Group, Inc, 2008. http://dx.doi.org/10.5040/9798400607264.

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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry―like major advertisers setting up shop in Second Life and other alternate realities―have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand. She also describes―way out on the leading edge and sure to turn conventional advertising on its head―how smart marketers let consumers generate ad content for products and brands. While the trade press frequently publishes news of companies using innovative communications techniques, there are hardly any books telling people how to take the plunge into the newest forms of advertising. Advertising 2.0 presents the current state of online advertising, and best practices for using techniques like consumer-generated advertising, social networking, online product reviews, viral video, Second Life, alternate reality games, and more. It also includes case studies and examples of successes and mistakes. Companies and brands featured include Nine Inch Nails, Audi, 42 Entertainment, MySpace, YouTube, Dogster, Vodaphone, Leo Burnett, and others. Best, each method described includes guidelines for getting the most out of the technique, thereby letting advertisers cut through the clutter to touch the hearts of customers worldwide.

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Peters, Thomas A. Library Programs Online. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400679216.

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Meet your library patrons where they increasingly live and work-online. This guide introduces you to the exciting possibilities online programs offer, and shows you how to set up online programs in your library-whether one-time stand-alone or half-day, full-day, or multi-day workshops and conferences. Public programs-from lectures, demonstrations, and interviews to book discussions and story hours can be delivered in real time (live) primarily over the web, utilizing a variety of interactive communication tools, including voice-over-IP, text chatting, and co-browsing. Furthermore, online programming can be used for district-wide staff training. The author explains how to integrate pre-recorded components of a program into a live, online public program; shows how to extend the reach and appeal of online public programs with podcasting and audiorecordings; and explains how to use voice-over-IP and video-over-IP to enhance online programs. In addition to outlining the costs of staring and operating a public online program, Peters also provides cost recovery methods and scenarios. Online public programs can extend your library's reach into the service population, grab the attention of some early adopters and opinion leaders in the community you serve, and convey to patrons and other libraries that your library is moving boldly into the digital future. Plus, many people are more likely to attend an online library program than an in-library public program. And because online programs are easily recorded and redistributed on demand, your library gets more bang for each buck it invests in its public programming outreach. Distance education programs in higher education, corporate and governmental training efforts, and other sectors of society have become commonplace, but this is the first guide to focus on how libraries (public, academic, school, and special) and library-related organizations (associations, consortia, etc.) can and are developing exciting online programs for library users and librarians.

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35

Martin, Jeanette S., e Lillian H. Chaney. Passport to Success. www.praeger.com, 2008. http://dx.doi.org/10.5040/9798400695483.

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Like it or not, every business—even one conducted from the kitchen table—is global. No matter the industry, employees now routinely travel to other countries or interact with foreign customers, vendors, or fellow employees. Or they conduct business over the phone, via e-mail, or through video links. As a result, they have to understand international customs and etiquette or risk losing customers or botching business relations. And understanding business customs in other cultures isn't merely playing good defense—it often leads to new products or service enhancements that help an enterprise grow. In Passport to Success, Jeanette Martin and Lillian Chaney apply their expertise in business etiquette, training, and intercultural communications to present a practical guide to conducting business successfully around the world. Each chapter in this book presents in-depth information on the business environment and culture in the top twenty trading partners of the United States: Canada, Mexico, Japan, China, United Kingdom, Germany, South Korea, Netherlands, France, Singapore, Taiwan, Belgium, Australia, Brazil, Hong Kong, Switzerland, Malaysia, Italy, India, and Israel. Chapters contain both practical tips and illustrative examples, and the book concludes with a listing of resources (books, magazines, organizations, and Web sites) for additional information. In addition, Passport to Success contains useful overview material that will help business people plan a trip abroad or a campaign to win customers in another country. Besides trade statistics and information on global trade agreements, readers will find information on using the Internet productively to conduct or seek business, how women can succeed in countries with traditional, male-oriented business cultures, how to build cross-cultural relationships, and ways language can enhance—or obstruct—business dealings. Every businessperson is now a player in the global market for goods and services. This book provides valuable tips that will help people avoid missteps and increase their sales and personal success when dealing with counterparts in other countries.

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